The Lonely Whale Foundation, co-founded by Adrian Grenier of HBO’s Entourage fame, is working with Seattle’s pro sports teams (Major League Baseball’s Mariners, the NFL’s Seahawks and the Sounders of Major League Soccer) to get fans to keep plastic out of the oceans by dramatically reducing their plastic straw usage.
ADRIAN GRENIER PITCHES STRAWLESS IN SEATTLE PROGRAM
When Adrian Grenier took the mound at Seattle’s Safeco Field on September 1st, he wasn’t an out-of-left-field starting pitching choice for the American League wild card contending Mariners. No, the star of HBO’s Entourage threw out the first pitch for a different team — The Lonely Whale Foundation, the nonprofit he co-founded in 2015 with film producer Lucy Sumner — to help kickoff (sorry for the mixed sports metaphor there) Strawless in Seattle September, a new phase of their “#StopSucking” campaign.
“We are living during a critical turning point for our ocean, and that’s why I’m excited to celebrate the city of Seattle as a true ocean health leader,” said Grenier. “Alongside Lonely Whale Foundation, Seattle’s citywide commitment demonstrates our collective strength to create measurable impact and address the global ocean plastic pollution crisis. We are starting in Seattle with the plastic straw and see no limits if we combine forces to solve this global issue.”
CenturyLink Field is taking the Strawless in Seattle September baton from Safeco Field and the Mariners. The home of Major League Soccer’s Seattle Sounders and the Seattle Seahawks of the NFL has already switched to 100 percent paper straws — and they are only given out by request. During all September home games, those straws, made by Aardvark Straws, display the Strawless Ocean brand.
The Sounders gave out those straws at their game vs. the LA Galaxy this past Sunday and will do so again when the Vancouver Whitecaps come to town on the 27th. The NFL’s Seahawks will go with the Strawless Ocean branding at their lone September home game — this Sunday’s home opener vs. the San Francisco 49ers. From the beginning of October through the end of the 2017 season and beyond, all straws at Seahawks home games, also made by Aardvark, will display the team’s logo.
Strawless in Seattle represents Phase III of Lonely Whale’s #StopSucking campaign. The idea, according to Dune Ives, the nonprofit’s executive director, “is to focus on one city, Seattle, where there already is a strong ‘healthy living’ ethos, to drive a comprehensive, monthlong campaign.” Sports is a key venue for the campaign; entertainment, bars, and restaurants are three others.
Adrian Grenier challenged Russell Wilson, the Seahawks Pro Bowl quarterback, to get involved with Strawless in Seattle and #StopSucking. Wilson accepted and then challenged Seahawks fans (aka “the 12s” — for “12th man”) to do the same.
This builds upon a fun, #StopSucking-themed, celebrity-laden public service announcement (PSA) campaign, also from Lonely Whale Foundation. And ‘Hawks fans will also get into the “talk the strawless talk” act when they visit the #StopSucking photo booth at CenturyLink. I am sure there will be some, shall we say, colorful fan entries, depending on how the games are going.
#StopSucking PSA from the Lonely Whale Foundation is running as part of Strawless in Seattle campaign.
Phase I of the campaign focused on spreading the #StopSucking videos virally. “Sucker Punch,” an earlier humorous video under the #StopSucking umbrella, premiered at February’s South By Southwest (SXSW) festival in Austin, TX. “The ‘super slow motion’ visuals of celebrities from Neil DeGrasse Tyson to Sports Illustrated swimsuit models having their straws slapped out of their mouths by the tail of an ocean creature got a great response at South By Southwest and beyond,” said Ms. Ives.
The 1-minute long “Sucker Punch” video from The Lonely Whale Foundation, which premiered at SXSW this February.
The #StopSucking social media campaign, which constitutes Phase II, is, per Ms. Ives, “going gangbusters.”
It will take much more than the powerful, multi-phase #StopSucking campaign to make a significant dent in the massive, global plastic ocean waste problem. How significant? Americans use 500 million plastic straws every day.
You read that right: we use 500 million plastic straws every day. Right now there are “only” 327 million American humans.
Many of these plastic straws end up in the oceans, polluting the water and harming sea life. If we continue on our current path, plastics in the oceans, of which straws are a small but significant part, will outweigh all fish by 2050.
This is why there are many straw reduction, strawless, and switch-from-plastic-straw efforts. GreenSportsBlog featured one earlier this year, the powerful OneLessStraw campaign from the high school students/sister and brother tandem, Olivia and Carter Ries, co-founders of nonprofit OneMoreGeneration (OMG!)
Ms. Ives welcomes the company: “We have 50 NGO partners globally, all of whom do great, important work. We believe Lonely Whale fills in a key missing element: A powerful umbrella platform, which includes the right social media engagement tools, the right venues and the right celebrities to catalyze and grow the movement.”
As noted earlier, restaurants and bars are key venues for #StopSucking, but sports will always have a primary role. “It is inspiring to see our stadiums and teams taking a leadership position with the Strawless Ocean challenge,” enthused Ms. Ives. “Very few outlets exist that reach and influence so many individuals at one time and through their commitment, our teams are taking steps to significantly reduce their use of single-use plastics by starting first with the straw.”
And Seattle-based teams and athletes are not the only sports figures to join in. Grenier challenged Ottawa Senators defenseman Erik Karlsson to join the campaign in August and Karlsson accepted. Maybe Lonely Whale should look north of the border for their next campaign.
After all, “Strawless with the (Ottawa) Sens” has a nice ring to it.
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