Rutgers University athletics is known for one tectonic-plate-shifting first: being ‘The Birthplace of College Football’ back in 1869. For the record, RU defeated Princeton that day and American sports would never be the same.
Fast-forward to the present and five RU athletes are leading the way on another front — by being part of the first climate-themed NIL deal, in partnership with Knights of the Raritan, an NIL collective that supports Rutgers athletes. NIL, for those who are unaware, allows student-athletes to be paid for use of their name, image, and likeness.
While big time college sports is an example of ‘American Exceptionalism’, the idea that student-athletes are helping to lead the #ClimateComeback drew the attention of The Sustainability Report across the pond! Click here to read George Timms’ story!
Thanks to Timms, who wrote the piece, and Sustainability Report founder Matthew Campelli, who saw the value in a story with universal appeal — young, inspirational people, in this case student-athletes, taking the lead on climate! Click here to read the story!