Green Sports Alliance Summit “Goes There” on Climate Change & Environmental Justice; Minneapolis Named 2020 Host

Green Sports Alliance Summits past have largely kept climate change in the background.

That changed, hopefully forever, as the climate crisis percolated throughout the two days of the 2019 Summit that ended Thursday afternoon at Lincoln Financial Field in Philadelphia.

And, in a Green Sports Alliance Summit main stage first, several speakers went beyond urging the sports world to take on climate change, making the powerful case for leagues, teams and athletes to make the needed connections between social justice and environmental (or climate) justice.

 

“Climate change is about equity and inclusiveness. The problem affects everyone.”

Jim Kenney, Mayor of Philadelphia

“Everyone is responsible for climate change. It’s really human change.”

Jason Twill, Founding Green Sports Alliance Director

“We found that kids in certain Philadelphia zip codes weren’t going outside because of fear of violence, fear of asthma. The best tool to predict health disparities is zip code.”

Jerome Shabazz, Executive Director, Overbrook Environmental Association

“It’s hard to play basketball, it’s hard to breathe, when the air is polluted. Eighteen percent of Oakland kids have asthma. I’m one of those kids.”

— Nehemiah Vaughn, 19, Youth Ambassador, Green for All

 

Jim Kenney

Jim Kenney, Mayor of Philadelphia (Photo credit: Philly Voice)

 

These quotes, and many others like it, were uttered during the first two hours of the ninth Green Sports Alliance Summit. As someone who’s been to six of the last seven summits, I say it’s time for the Green-Sports movement and sports more broadly to take heed of these messages, acknowledge the fear and risks of going bigger and faster on climate as well as environmental-social justice…and go bigger and faster anyway.

 

IT’S PAST TIME

I get that the sports world would rather go slowly about climate change.

I get that the sports power brokers, from owners to media to sponsors, would, for the most part, avoid anything that smacks of politics.

Thing is, the Green-Sports movement, as well as the rest of humanity, does not have the luxury of time to dance around climate change any longer. The Alliance, at its eight previous summits, often did the climate change-avoidance cha-cha.

Given that humanity only has 12 years or less to decarbonize by 45 percent in order to avoid the most calamitous impacts of climate change, it was past time for the dance to end and the real talk — and then action — to commence.

So it was a much needed and unprecedented start to the 2019 Alliance Summit as presenters at Wednesday morning’s opening session spoke clearly and directly about the climate crisis. In addition to the quotes above, summiteers heard these messages before the first coffee break:

  • Eagles President Don Smolenski, in his welcome to the summiteers, noted “We generate more energy from clean sources than any other sports venue in North America. We take managing and reducing our climate impacts seriously.”
  • Jason Twill, who followed Smolenski and Mayor Kenney on to the main stage shared, “At the founding meeting of the Green Sports Alliance back in 2010, someone said ‘we are in the first year of the final decade in which we can make a major impact on climate.’ Now we’re at the end of that decade. Sustainable, to which many aspire, is not enough. Even restoring the planet is not enough. We need to get to a regenerative economy.”
  • More Twill: “In 2018, we passed ‘Earth Overshoot Day’ — the day when humanity’s demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year — on August 1st. The US passed it on March 15, Canada on March 18. We need to from being ego-centric to eco-centric.”

 

Jason Twill

Jason Twill (Photo credit: Jennifer Twill)

 

MOVING FORWARD ON ENVIRONMENTAL INJUSTICE

If the attendees weren’t awake before these talks, surely they were wide eyed afterwards, even without the benefits of caffeine.

And that was a very good thing because “Beyond The Ballpark: The Role of Sports in Environmental Justice Reform” was unlike anything an Alliance Summit had ever offered. Moderator Kunal Merchant, an Alliance board member and the co-founder of Lotus Advisory, led a panel that thoughtfully explored the underreported-on intersection of social justice and environmental (climate) justice.

Merchant, whose firm is consulting on the proposed new waterfront ballpark for the Oakland A’s, shared how environmental remediation and cleanup is central to the plan: “The club will work to clean up the water, soil and waste, with the goal of improving the health and lives of the often marginalized people who have been living with the consequences of the environmental degradation of the area.”

 

Oakland Ballpark

Preliminary artist rendering for the proposed Oakland A’s ballpark near Jack London Square in Oakland. The project will be LEED Gold and reflect the A’s strong commitment to sustainable development and environmental justice (Credit: Oaklandballpark.com)

 

Recently retired former Eagles linebacker Connor Barwin has made building parks and safe spaces to play for kids in at-risk area the focus of his MTWB (Make The World Better) Foundation work — they’re now on their fourth park in Philadelphia. When asked how to get more athletes involved in the climate and social-environmental justice fights, Barwin’s answer was simple: “Corporate sponsors need to ask us!”

 

barwin

Ex-Philadelphia Eagles LB Connor Barwin (r) helped install solar panels atop the roof of this couple’s home in Cherry Hill, NJ in 2015. (Photo credit: NRG)

 

Mustafa Santiago Ali, VP of Environmental Justice at the National Wildlife Federation, talked about growing up in West Virginia, across the river from a coal plant. “Some days, we would be playing outside, and when the wind blew in a certain direction, ‘the fog’ would come in,” recalled Santiago Ali. “We didn’t know we were being impacted, but  some parts of the region have a 50 percent cancer rate…This is environmental INjustice. We need to get to environmental justice for frontline communities: people of color, indigenous people.”

 

Mustafa

Mustafa Santiago Ali (Photo credit: National Wildlife Federation)

 

The showstopper of the panel was the aforementioned Nehemiah Vaughn.

Asthma may have cut short his basketball dreams, but that didn’t stop Vaughn. Far from it. The engaging 19-year old pivoted to music, entering and winning a hip-hop contest by starring in this #FuelChange anthem, promoted by Green For All. Check it out:

 

 

Can the Green-Sports movement catalyze this energy and vision displayed in Wednesday morning’s session into meaningful, consistent action ofrom leagues, teams, media, athletes and more?

Watch this space.

 

MINNEAPOLIS TO HOST 2020 SUMMIT

Thursday morning’s session kicked off with the announcement from Green Sports Alliance Executive Director Roger McClendon that the organization’s 10th annual summit would be held at US Bank Stadium, the LEED Gold home of the Minnesota Vikings.

GreenSportsBlog is ecstatic about this news for two reasons:

  1. Minneapolis, along with St. Paul, make up the Green-Sports-y-est metro area in the United States. In fact, GSB is in the midst of a four-part series on the Twin Cities’ Green-Sports-y-ness. Click here and here for the first two parts.
  2. We urged the Green Sports Alliance to pick Minneapolis just this Tuesday! 

 

PHILLY SUMMIT NEWS & NOTES

Here are a few more nuggets and thoughts on the summit before closing the book on Philadelphia 2019:

  • Another first for a GSA Summit: A conversation about carbon pricing and how it would benefit the sports business. Panelist Steve Hams, representing Citizens’ Climate Lobby (CCL), shared the details of the bipartisan Energy Innovation & Carbon Dividend Act (EICDA) of 2019 bill currently making the rounds in the US House of Representatives.
    • It would place a price on carbon ($15/metric ton of carbon in year one and then rising $10/ton/year after that) at the point of extraction (mine, well) or the border. The fees raised would not go to the federal treasury. Rather, they would be paid out as a dividend to households in the form of a monthly direct deposit. It’s progressive: Independent analyses estimate that the lowest 66 percent of American households on the income scale would earn more in dividends than they would pay out in higher prices due to the fees. And it’s revenue neutral in that it doesn’t add to the size of government, which should appeal to conservatives.
    • According to Hams, businesses involved in sports, including the small and medium size companies who sell to venues and teams — many of whom were exhibitors at the summit — should love this policy: “Most fans will have more money in their pockets because of this policy, which means more money to spend on tickets. Plus the policy will accelerate the pace of reducing emissions and cleaning up our environment, which will be good for all sports.”
    • Full disclosure: The discussion on carbon pricing took place during a panel, “Sports, Carbon, & Climate,” moderated by yours truly. And I am a CCL volunteer.
  • Tuesday was Stadium Tour Day. Three venues in four hours. This is only possible in Philadelphia because Lincoln Financial Field (Eagles), Citizens’ Bank Park (Phillies) and Wells Fargo Center (76ers and Flyers) are all in the same complex.
    • The Eagles are, by far, the green leader: Massive solar installations on the stadium’s east wall and in the parking lot, LEED Gold, ISO 20121 certified and more.
    • The Phillies are doing a lot right: An LED lighting retrofit that has reduced energy use by 25 percent, an advanced water pump and HVAC monitoring system, and a branded “Red Goes Green” program to communicate with fans. But they aren’t measuring their overall carbon footprint yet. A big opportunity missed, it says here, because measuring it would uncover more energy and dollar savings.
    • Wells Fargo Center is in the midst of huge renovation — Transformation 2020 — with energy efficiency a part of the mix. That said, I did not get the sense that the environment is central part of the arena’s DNA. Comcast, which owns the facility is not looking to go for LEED certification.

 

Citizens Bank

Citizens’ Bank Park, home of the Philadelphia Phillies (Photo credit: Visit Philly)

 

  • Substantive discussions on climate ruled the day on Thursday. “The Role of Sport in Civic Engagement & Public Policy,” was a wonkish discussion of how:
    • Sports can marshal the favorable market forces in the renewable energy, EV and energy storage sectors
    • Brands can engage fans and athletes for a greater purpose, like the climate fight, and,
    • The sports world can encourage fans to vote.
    • The wonkishness was not surprising given the panel lineup of former Obama administration members. Moderator Cyrus Wadia worked in the Obama White House, as did panelists Kyle Lierman, CEO of When We All Vote (perennial NBA All Star Chris Paul of the Houston Rockets is involved) and Charlie Gay, who worked in 44’s Department of Energy. And while Perfecto (that’s his real name) Sanchez did not work in the Obama Administration, he did do two tours of duty with the Army in Iraq and his company, JourneyOne, helps align corporate mission with employee purpose in order move companies achieving the United Nations Sustainable Development Goals.

 

Cyrus Wadia.png

Cyrus Wadia (Photo credit: Unreasonable Group)

 

Finally, I came away from the Summit with one big thing from Thursday’s last session, “Speaking Science: Making Climate Change & Sustainability Relevant to Fans.”

Panelist Eric Fine, Project Manager of the Yale Program on Climate Change Communication, shared these data from a 2018 survey of Americans that divided us into six groups regarding our attitudes on climate. Almost 60 percent are alarmed or concerned. Another 17 percent are cautious with 5 percent disengaged. Another 9 percent are doubtful and only 9 percent are dismissive.

The alarmed/concerned number was higher than I expected, with the doubtful/dismissive number being significantly lower.

So what was that one big thing?

Public attitudes are moving towards the Green-Sports movement so teams, leagues and more have the space now to be bolder than they’ve ever been. 

There will be some blow back. There will be instances where “go slow” wins the day. And there will, understandably, be disagreements on what language to use.

But the movement needs push through self-imposed brakes whenever possible and go forward faster and more consistently on climate and environmental-social justice than it has before.

Because 2030 will be here sooner than we think.

But before 2030 comes 2020, so see you in Minneapolis next June.

 


 

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Green Sports Alliance Announces Environmental Innovator of the Year Awards

The Green Sports Alliance today announced ten winners of its 2019 Environmental Innovator awards. The honorees — a wide-ranging group that includes a chef in addition to the more teams, venues and nonprofits one might associate with this award — will be presented with their hardware at the Alliance’s Summit at Lincoln Financial Field in Philadelphia on June 19.

 

Last week, the Green Sports Alliance announced that the USTA, Lauren Tracy, its director of strategic initiatives, and the legendary Billie Jean King, had won its 2019 Environmental Leader award.

Today, the Portland, Oregon-based Alliance followed that up by recognizing ten organizations with 2019 Environmental Innovator awards. In no particular order, the winners are:

The Center for Sport and Urban Policy (CSUP) at Georgia State University works to enhance public understanding of issues related to sports and environmental sustainability by bridging the gap between academic research and the sports industry. CSUP provided volunteer recruitment services for the Playoff Green program at the 2018 College Football Playoff National Championship Game, where more than 40 students, faculty, and staff served as Green Ambassadors to promote sustainable behavior during the game. 

Despite not reaching the NBA Finals, the Milwaukee Bucks had a breakout 2018-19 regular season, securing the league’s best regular season record. The club also moved into the beautiful new Fiserv Forum, which earned LEED Silver certification soon after it opened. And arena management, in conjunction with concessionaire Levy, announced a broad swath of sustainability initiatives, including plans to not offer straws at events and to utilize compostable food packaging. To date, Fiserv Forum has eliminated 370,000 straws and 50 tons of food waste that would have otherwise gone to landfills. 

 

fiserv Ty Helbach

Fiserv Forum, newly-minted LEED Silver certified home of the Milwaukee Bucks (Photo credit: Ty Helbach)

 

Staying in Milwaukee, Chef Seth VanderLaan, of Delaware North, has made sustainability a focus at Miller Park, home of MLB’s Brewers, since arriving four seasons ago. He regularly speaks at regional events discussing how to source food locally for 45.000 fans and added an on-property biodigester — during its 2018 test phase it diverted over 28,000 lbs. of waste from the landfill. Chef Seth also works with children on their “Roots for the Home Team” farm-to-stadium program and was instrumental in building the on-property gardens at the 18 year-old ballpark, where produce is harvested to serve the team and fans.

 

Seth VanderLaan

Chef Seth VanderLaan (Photo credit: Milwaukee Journal Sentinel/Michael Sears)

 

During the 2018 football season, the Los Angeles Memorial Coliseum Zero Waste Program diverted more than 91 percent of the 293 tons of waste generated at the stadium and achieved zero waste during 14 of the 17 football game days during the season. The Coliseum, which hosts USC football and the LA Rams of the NFL, until the latter moves into its new home in 2020, uses its zero-waste program and annual Green Game as an engagement platform to educate fans about recycling, composting, and sustainability.

 

la-coliseum-usc-neil-leifer

The world-famous LA Coliseum (Photo credit: Neil Leifer)

 

Sticking with diversion, NC State University’s Zero Waste Wolfpack (ZWW) program has engaged students and fans to reduce waste at athletic events. Since its launch in 2015, the diversion rate inside Carter-Finley Stadium, home of NC State football, has improved from 18 percent to 44 percent in 2018. But ZWW goes beyond football: Last year, more than 18,000 fans at every men’s and women’s soccer match and thousands of fans attending home track and field events were able to recycle, compost, and engage with ZWW volunteers. 

Pocono Organics is a 90-acre organic farm located in Long Pond, PA that grows a number of regenerative crops including fruits, vegetables, grains, herbs, potatoes, and greens. When fully operational, the farm will draw power from the 25-acre 3MW solar farm that also powers its sister company, Pocono Raceway. Pocono Organics has developed the first-ever “Farm-to-Track” program with Pocono Raceway. The raceway diverts 75 percent of event-weekend waste and sends its compostable waste to the farm. The farm uses the compost to grow organic foods, which in turn will be served at the raceway. 

 

Pocono Organics

Representatives from Pocono Organics speak at a news conference last July for the groundbreaking of the company’s 50-acre farm in Long Pond, Pa. (Photo courtesy of Pocono Organics)

 

The San Francisco Giants’ Oracle Park (formerly AT&T Park) earned LEED Platinum Certification in 2019. The club was able to move up from LEED Gold (achieved in 2014) to Platinum in part by installing or investing in:

  • LED field lights (55 percent energy reduction)
  • A new field irrigation system (reduced water usage by more than 50 percent)
  • Renewable energy credits (offset 50 percent of their energy use) 

2019 saw the Seattle Sounders FC commit to carbon neutrality, becoming the first professional franchise of the five major leagues (MLB, MLS, NBA, NFL and NHL) to do so. The pledge, well-received by fans and the broader community alike, is not a one-off: The club has guaranteed to remain carbon neutral in perpetuity.  

The Banff Marathon takes place annually in beautiful Banff National Park in Alberta where it hosts more than 10,000 participants over a series of activities spanning three days. Since the inaugural race in 2014, in partnership with SustainDriven, event organizers have continuously worked to decrease its environmental footprint and mitigate those environmental impacts it cannot eliminate. The green highlight of the 2018 event was its incredible 100 percent waste diversion rate. You read that right: No waste was sent to landfill! A robust education program and “Sustainability Village” that engaged runners, sponsors, volunteers, staff, vendors, media, and spectators certainly helped. 

 

banff marathon

Runners helped the 2018 Banff Marathon achieve a 100 percent waste diversion rate (Photo credit: Banff Marathon)

 

Last but certainly not least, University of Texas (Austin) Athletics created a strategy for all UT athletic events to achieve zero waste by 2020. They are getting close at their crown jewel, Longhorns football: The athletics department closed in on the 90 percent diversion rate threshold needed to claim zero waste, reaching 76 percent diversion at one home game last season at the 100,000-seat Darrell K. Royal Memorial Stadium. To get there, 900-ish volunteers donated 2,700 hours of time, with their actions reaching more than 600,000 fans. Looking ahead to the 2019 season, GSB predicts that the Longhorns, ranked #6 in the Sporting News preseason poll, will make it to the College Football Playoff semifinals and the athletics department will get to zero waste a year ahead of schedule. 

 

 


 

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The GSB Interview: Previewing the 2019 Green Sports Alliance Summit with Executive Director Roger McClendon

Philadelphia is known for its birthplaces.

Independence Hall, site of the signing of the Declaration of Independence in 1776, is the Birthplace of America.

About three and a half miles south sits Lincoln Financial Field. In 2003 the home of the NFL’s Philadelphia Eagles arguably became the Birthplace of Green-Sports. It was then that the club, under the leadership of principal owner Jeff Lurie and, in particular, minority owner Christina Weiss Lurie, launched its groundbreaking Go Green initiative.

Fast-forward 15 years and, on June 19-20, “The Linc” will play host to the ninth annual Green Sports Alliance Summit, the first under the direction of new Executive Director Roger McClendon.

With the Summit’s PLAYING FOR THE NEXT GENERATION theme as backdrop, GreenSportsBlog chatted with McClendon about his first four months on the job as well as the new programs and initiatives he and his team have in the incubator for summiteers in Philly. 

GreenSportsBlog: Roger, it’s been four months since you started as Executive Director at the Alliance and we are less than a month out from your first Summit as leader of the organization. We’ll get to that in a minute. But first, could you reflect on your tenure so far?

Roger McClendon: Lew, it’s been an exciting, productive and busy 120 days or so. We took this time to do a lot of listening. Met with our league partners in New York, spoke with teams and venues across North America, finding out what they need and think are the best ways forward. Looped in our corporate partners, board members and other stakeholders to find out if we’re delivering All-Star level value to our nearly 600 members from the pro and collegiate sports worlds.

I was impressed by the energy and ideas generated at the Alliance’s Sports & Sustainability Conference at Arizona State University in January. We most recently partnered with the Portland Trail Blazers organization and completed a successful symposium in April. Internationally, we connected with the UNFCCC, signing on to their exciting new Sports for Climate Action Framework. We’re in the infancy of an engagement with Sport and Sustainability International (SandSI) through our connection with ex-Alliance President Allen Hershkowitz, so that’s exciting too.

 

roger mcclendon suzanne

Roger McClendon (Photo credit: Suzanne McClendon)

 

GSB: That is a whirlwind four months! What have you learned?

Roger: So many things, Lew. #1. Many sports teams and vendors now believe and manage towards a triple bottom line model — people, planet, profit. #2. Teams and venues and leagues seem ready to change. #3. When sports organizations look at environmental impact, it cannot only be from a greenhouse gas (GHG) reduction standpoint. In some cases, cost reduction will take the lead role, based on an owner’s priorities, the fan base. Sometimes, a team will emphasize environmental benefit. It’s really a case-by-case basis thing.

GSB: That makes sense, even if I personally would like to see GHG reductions always be the Green-Sports hero. Widening out the lens a bit, that you’re having these fan engagement questions — what we call Green-Sports 2.0 as compared to Green-Sports 1.0, the greening of the games — represents important progress. What say you?

Roger: As we move forward with fan engagement on the environment, on climate, we have to accept that some sports fans just…don’t…care about it. Sometimes, they simply want to go to the game. What I’ve learned is that we need to listen to fans to get relevant fan/consumer insights. That feedback will show us how to communicate with fans more powerfully on environmental issues so more of them care more about it. It’s not easy and there’s not one answer. The Portland Trail Blazers and LA Kings have done some great work in getting fan feedback and enacting green-themed programs and events.

GSB: If memory serves, the last time the Alliance funded projectable, quantitative fan research was five years ago. It provided valuable insights. Will the Alliance fund new fan research in 2019 or 2020? If not, why not?

Roger: Yes, in the next year or two we plan to go deeper into the research, particularly around stadium owners/operators and what they can do to directly impact their consumers, the fans. We are likely to work with partner organizations and members to gather additional quantitative and qualitative data in years to come. Part of the challenge surrounding fan engagement is the actual measurement component. Some organizations like the Portland Trail Blazers have been tracking it via the Eco Challenge platform and others have been working to develop surveys for fans and season ticket holders about what they see value in and what’s important to them as fans. We hope to push the envelope to create different ways to track what fans are doing at home and in their communities and to determine if there is any correlation to a sports team influence, program, or initiative on the fan’s behavior. Exciting stuff, albeit challenging!

GSB: I look forward to seeing the next round of fan-based research, hopefully in 2020. Last time we talked, you said you were interested in moving to Green-Sports 3.0! What does that mean?

Roger: [LAUGHS] Hey Lew, we’re pushing the Green-Sports envelope here at the Alliance! So Green-Sports 3.0 focuses on WHAT’S NEXT; specifically how sports can help publicize and achieve the UN’s Sustainable Development Goals (SDGs). Not all team and league executives know the 17 SDGs exist; even fewer fans are aware. PLAYING FOR THE NEXT GENERATION, the theme for the Summit in Philadelphia, is a nod to Green-Sports 3.0 — how the movement can push the SDGs forward — while also providing us with an opportunity to celebrate the present, and the past, the folks who’ve made a difference over the past 10, 15 years.

As far as the past is concerned, it’s fitting that the Summit is being held at Lincoln Financial Field, home of the Philadelphia Eagles. The team, from owners Jeff and Christina Weiss Lurie on down, have been Green-Sports pioneers since they launched Go Green in 2003 So the Eagles will have a prominent role. In terms of the present, we will of course celebrate our annual award winners, including awarding the USTA, Billie Jean King and Lauren Tracy [the USTA’s director of strategic initiatives] with the 2019 Environmental Leadership Award — the Alliance’s highest honor.

Regarding the future and WHAT’S NEXT, young people will have a big role, in particular students from the many Philadelphia-area colleges and universities and beyond. They will get to see up close how folks in their 20s and 30s are making their marks as practitioners in various corners of the Green-Sports ecosystem. And, we are looking forward to our annual, forward-leaning Women, Sports & the Environment Symposium. This year’s WSE includes Melanie LeGrande with MLB, Jan Greenberg with MLS, Heather Vaughan with Pac-12 Conference, and the aforementioned Lauren Tracy with USTA.

But if we stopped there, that would mean we were running a “same old, same old” type of Summit. And we can’t afford to do that.

So we’re breaking the mold with many of our plenary sessions and panels, taking on topics that we’ve more or less glossed over in past years: Climate action, global income inequality, gender issues, and more.

 

Lincoln Financial Field

Solar panels cover the east wall of Philadelphia’s Lincoln Financial Field, home of the Philadelphia Eagles and site of the 2019 Green Sports Alliance Summit (Photo credit: Mark Stehle/Invision for NRG/AP Images)

 

GSB: Bravo, Roger! There’s no time to waste. As you know, the UN Intergovernmental Panel on Climate Change said humanity has 12 years — the length of Anaheim Angels star Mike Trout’s contract extension — to decarbonize by 45 percent in order to avoid the most calamitous consequences of climate change. In the interest of full disclosure, I am excited to be moderating a panel discussion called “Sports, Carbon and Climate.” These are the types of discussions that are necessary at Alliance Summits. What other panels and plenary sessions would you like to highlight?

Roger: We’re excited to offer our first ever environmental justice-focused main stage panel “Beyond the Ballpark: The Role of Sports in Environmental Justice Reform” featuring Alliance Board member Kunal Merchant with Lotus Advisory and Mustafa Santiago Ali, Co-Host, Hip Hop Caucus’ “Think 100% – The Coolest Show on Climate Change” and former Senior Vice President of Climate, Environmental Justice & Community Revitalization, Hip Hop Caucus.

Attendees will hear from Federico Addiechi, Head of Sustainability & Diversity at FIFA; Mike Zimmer, President of the Miami Super Bowl LIV Host Committee; and Bill Reed, Principal, Integrative Design and Regenesis. The Thought Leadership Forum is back with an impactful lineup of speakers including Elysa Hammond, VP of Environmental Stewardship at Clif Bar & Company and Jami Leveen, Director of Communications & Strategic Partnerships at Aramark.

Twelve breakout sessions will feature various topics, from the role of sport in resilience and climate preparedness, to speaking science and making climate change and sustainability relevant to fans. Check out the full program lineup on our website here.

 

Mustafa Ali Santiago

Mustafa Santiago Ali (Photo credit: Larry French/Getty Images North America)

 

 

Elysa Hammond

Elysa Hammond, Clif Bar’s vice president of environmental stewardship (Photo credit: Clif Bar)

 

GSB: That’s an impressive, “break the mold” lineup. We interviewed Elysa Hammond of Clif Bar about 18 months ago — she’s terrific. See you in Philadelphia!

 

If you would like to register to attend the Green Sports Alliance Summit in Philadelphia, June 19-20, please click here.

 

 


 

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GreenSportsBlogger to Moderate “Sports, Carbon and Climate” Panel at Green Sports Alliance Summit June 19

The 2018 UN Intergovernmental Panel on Climate Change (IPCC) report was crystal clear: Humanity has 12 years to decarbonize by 45 percent if we are to have a reasonable chance to avoid the most calamitous effects of climate change. To put that in sports terms, we only have the length of Mike Trout’s recent mega-contract extension with the Anaheim Angels, to make these changes. 

Thus it is fitting that climate change will have a much bigger role at the 2019 Green Sports Alliance Summit than any of the organization’s previous annual gatherings. The schedule features three sessions with climate in the title and I am proud to be moderating one of them, “Sports, Carbon and Climate.” Here’s a brief preview.

 

“Sports, Carbon and Climate” will delve into the best ways for the sports world to go about reducing carbon emissions and thus climate change, while navigating the scientific, political and cultural challenges inherent in sports taking on these fights . Specifically, the panel will discuss how:

  • Carbon pricing could potentially benefit the sports industry;
  • Going carbon neutral can help teams and events engage fans to take climate action;
  • The UN’s new Sports for Climate Action initiative turn into a powerful fan engagement tool;
  • Carbon offset projects, funded by sports teams and leagues, can make a positive impact, as well as their limitations

Our All-Star panel lineup includes:

  • David Antonioli, CEO, Verra: The nonprofit develops and manages standards and frameworks to vet environmental and sustainable development efforts, build their capacity and enable funding for sustaining and scaling up their benefits. Its Verified Carbon Standard (VCS) Program is the world’s most widely used voluntary greenhouse gas emissions (GHG) reductions program.
  • Steve Hams, Director of Engagement, Business Climate Leaders (BCL): BCL is an initiative of Citizens’ Climate Lobby (CCL), a nonpartisan grassroots advocacy group with nearly 120,000 members in over 450 U.S. chapters. It helps American businesses understand and take action in shaping federal climate policy, with a focus on carbon pricing. Specifically, BCL encourages leaders from businesses of all sizes to endorse the Energy Innovation and Carbon Dividend Act: the first bicameral, bipartisan carbon pricing bill ever introduced in Congress.
  • Aileen McManamon, Founder and Managing Partner of 5T Sports: McManamon has been working to promote the United Nations Sports for Climate Action initiative which she co-authored. She works with sports teams and leagues on triple bottom line business operations throughout North America and Europe.
  • Kevin Wilhelm, CEO Sustainable Business Consulting: Wilhelm played a key role in the Seattle Sounders (MLS) becoming North America’s first professional sports team to achieve carbon neutrality. He is the author of four books on the environment, including the acclaimed “Making Sustainability Stick.”

 

GSA Summit

 

The ninth annual Green Sports Alliance Summit takes place at Lincoln Financial Field, home of the Philadelphia Eagles¹, June 19-20. Click here if you would like to attend.

 

¹ The aforementioned Mike Trout is from the Philadelphia area and is a die hard Eagles fan.

 


 

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The GSB Interview: Monica Rowand, Bringing Green-Sports to University of Louisiana. Part I: Honing Her Craft at UCLA and CU-Boulder

Monica Rowand is one of the brightest, young stars in the Green-Sports world as she helps to lead the University of Louisiana’s (Lafayette) athletic department’s burgeoning sustainability efforts. 

Despite Monica’s youth, her story is rich and deep, so much so that we’re dividing the interview into two parts. Today’s Part I delves into her lifelong love affair with sports, her discovery of Green-Sports at UCLA and her work with Dave Newport and University of Colorado-Boulder’s powerhouse Green-Sports program.

In tomorrow’s Part II, we move with Monica to 1,200 miles to the southeast to Lafayette, LA to find out what she and the University of Louisiana’s sustainability department are doing to green the Ragin’ Cajuns athletics department. 

 

GreenSportsBlog: Monica, you’ve done so much important Green-Sports work and you’re not yet 30. When did you start, when you were in middle school?

Monica Rowand: Well Lew, I wanted to work in sports for as long as I can remember, baseball specifically. In fact, when I was a little girl I knew the exact job I wanted…

GSB: …Which was?

Monica: To manage the Los Angeles Angels, or Anaheim Angels as I grew up calling them!

GSB: I’m dating myself by saying I grew up calling them the California Angels! Why not aim high?

Monica: Exactly! And that Angels job is still in my plans. But Green-Sports really started for me while I was an undergrad at UCLA

GSB:…Recently named the number one public university in the country!

Monica: I know! Anyway I started out as a business economics major but then switched to geography and environmental studies.

GSB: Why did you switch?

 

RowandM2

Monica Rowand (Photo credit: Monica Rowand)

 

Monica: Good question. I had first gotten interested in the environment in high school when I saw “An Inconvenient Truth.” Then at UCLA I signed up for a Global Environment class to, if I’m being honest about it, take care of a science requirement.

GSB: Many of us can relate to that kind of college class scheduling…

Monica: The thing was, I really loved it! Then, in my senior year, I took this amazing class — Remote Sensing…

GSB: What is that?

Monica: It’s about using satellites, radar and other tools to scan the earth and obtain information that include temperature and other weather and climate metrics. We were told to pick semester project topics based on our passions so, given my love of baseball, mine was about the size of parking lots at Major League Baseball stadiums and the resulting heat island effect. I also looked at tree coverage in those lots. All of this was done using remote sensing. I studied the LA Dodgers…

GSB: …Dodger Stadium has massive circular parking lots surrounding it…

 

Dodger Stadium

Aerial view of the massive parking lots surrounding Dodger Stadium in Los Angeles (Photo credit: change.org)

 

Monica: Yeah! Awful for heat island effect. We also looked at AT&T Park, the home of the San Francisco Giants and Nationals Park, home of the Washington Nationals. I really enjoyed the project; this was the first time I realized I could combine sustainability and sports.

GSB: Did you work on any other Green-Sports projects while at UCLA?

Monica: Yeah. The second one looked at the waste generated at large sports events by league — Major League Baseball, the NBA, NFL and NHL. I figured out the average amount of waste per league and then compared that to total waste in the U.S.

GSB: It must’ve been tiny…

Monica: Oh it was. But that didn’t deter me. In fact, it made me realize that the real promise of Green-Sports was in engaging fans to care about the environment, climate change, and more…more so than focusing on greening the games themselves, because, like I said, total waste and carbon emissions from sports events are quite small relative to everywhere else.

GSB: So you knew you were Green-Sports 2.0 rather than Green-Sports 1.0…

Monica: That’s right. Sports is perhaps the most powerful platform in the world and it is past time that it was used in service of the environment!

GSB: Indeed! So what did you do when you graduated?

Monica: I moved to Denver — needed to get out of LA then. I got a job at a gym because, well, I needed a job. We did waste reduction and recycling, had an Earth Week program but that wasn’t a green job. But I networked like crazy with something called the Rocky Mountain Green Venue Partnership. All the major Denver area sports venues were in the group…Coors Field, home of the Rockies, Pepsi Center, home of the NBA’s Nuggets and NHL’s Avalanche. CU Boulder was there too. It was at these events that I became convinced that I wanted to work in Green-Sports and that I could get a job in it. It just didn’t happen then…

GSB: And next you…

Monica: …Moved to New Orleans in 2012 as I decided to join the Americorps VISTA program and work with Global Green doing community outreach.

GSB: Global Green is a great group!

Monica: I loved that job. I worked on so many things — education, energy efficiency, and community organizing. During this time I also networked in Green-Sports: I went to the 2013 Green Sports Alliance Summit in Brooklyn. I connected with Jarian Kerekes…

GSB: …Then the NBA’s Corporate Social Responsibility head.

Monica: Yes. We collaborated on ideas to help green the 2014 NBA All-Star Weekend in New Orleans. I spoke to leading Green-Sports practitioners like Omar Mitchell of the NHL and Paul Hanlon of MLB. Both told me I should get an MBA, with the idea being that I already had a strong environmental background but I needed to learn about business. So I looked for business programs with a strong sustainability bent. At that time, Dave Muller at the Green Sports Alliance said, “You should talk to Dave Newport at CU-Boulder. He runs the Environmental Center there and is doing amazing Green-Sports things.”

GSB: What did Dave Newport tell you?

Monica: He said, “Come to CU and I’ll hire you to help grow ‘Ralphie’s Green Stampede!'” So I went off to Boulder. I mean, sports and B-school? INCREDIBLE!!

GSB: Sounds like the perfect spot as Ralphie’s Green Stampede is arguably the best Green-Sports initiative in college athletics.

Monica: Oh yeah! For several reasons. Number one: Dave has the same mentality I do: Sports has the power to change behavior. Two: The Green-Sports infrastructure was already in place when I arrived there in 2015. Ralphie’s Green Stampede, which launched in 2008, had already helped CU Athletics become Zero-Waste, reduce its carbon emissions, get involved in water balancing and…

GSB: What is water balancing?

Monica: Athletics reduced their water usage. Whatever we did use, BEF worked with us on river restoration projects, thus adding the same amount of water back that CU Athletics had used.

GSB: Who funded this?

Monica: We were able to get corporate sponsors to pay for it.

GSB: Brilliant! What was your role with Ralphie’s Green Stampede?

Monica: I was the program manager for fan engagement…

GSB: AGAIN, perfect for you!

Monica: YES!!! I got to work with Dave, Athletics, and Learfield, the company that sold CU Athletics sponsorships. Working with Learfield’s Brandon Leimbach, a true rock star, we were able solidify a unique category of sponsorship that created value for our sports property, the corporate partner, and our community.

 

Ralphie Team

From left, Monica Rowand and Ralphie’s Green Stampede teammates Dave Newport, Brandon Leimbach and Angie Gilbert (Photo credit: Monica Rowand)

 

GSB: What kind of sponsorship programs did you guys develop and sell?

Monica: On water restoration, working with the aforementioned BEF, we created Water For The West for men’s and women’s basketball in 2015-16 and then football in 2016. Wells Fargo and Kohler sponsored it. CU’s venues have high efficiency water fixtures like faucets and then CU Athletics purchased 10 million gallons of water restoration credits.

GSB: Where did the fan engagement piece come in?

Monica: The idea with fans was to get them to follow the Buffs’ lead and save water at home, work, and play. So we set up a text platform, text “CU Water” to 27126 — I believe it’s still live — and promoted it at games and on social media. By texting, you were committing to saving water on your own— we showed them how by texting them water saving tips. For every text pledge we got Wells Fargo would restore an additional 1,000 gallons of water to the Colorado River through the BEF water restoration certificate program.

 

Water For The West promotional video (1 min 4 secs) featuring CU Women’s Soccer player Taylor Kornieck

 

GSB: What a neat program! How many people participated and how much water was restored?

Monica: In addition to the 10 million gallons that balanced the Buffs’ annual water footprint, 956 students and fans made text pledges during the 15-16 basketball seasons. So in the program’s first season an extra 956,000 gallons worth of water restoration projects could be done!

 

TOMORROW’S PART II: Monica Rowand moves from CU-Boulder to the sustainability department of the University of Louisiana in Lafayette to help launch their Green-Sports initiative.

 


 

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The GSB Interview with Colin Tetreault: Part II — Making Arizona State a Green-Sports Leader

Colin Tetreault of Arizona State is both a Green-Sports visionary and top-level practitioner. This was made clear when he moderated the Thought Leader panel at the Green Sports Alliance Summit in June. Next up, thought leadership-wise, for Tetreault is a home game of sorts: the Sports & Sustainability Symposium at ASU this winter. GSB spoke with Tetreault in a two-part interview.

In Part I, Tetreault shared how his love for nature and Arizona State University led him to be a sustainability leader in Phoenix city government. Today’s Part II delves into Tetreault’s journey back to ASU, where is he is helping to turn the school into a Green-Sports leader.

 

We pick up the conversation as Colin Tetreault sums up his experience as Phoenix’ first sustainability director and then returned to Arizona State.

 

GSB: Kudos to you and your colleagues in Phoenix. You really made a difference! What did you do after the City began to embrace sustainability as a driver?

Colin: My job was to be a catalyst. By nature, catalysts drive change and then disappear. We hired a Chief Sustainability Officer and moved the full-time work to a great team in the City Management. That, in and of itself, was a statement on how the City shifted from where it had been two-years prior.

I went back to ASU, and that’s when the sustainability and sports link really began to accelerate. We began teaching a Sport & Sustainability class. Dawn Rogers, who was President and CEO of the 2017 Men’s Final Four in Phoenix, came to us and asked us “What should a mega-event like the Final Four do from a sustainability perspective?” Well, we went into overdrive, putting together a Sport and Sustainability Dream Team of state leaders with the goal of leaving a strong sustainability legacy for the city through the power of sport. Our focus was on Zero-Waste, renewable energy credits (RECS) and being water positive. On the latter, we worked with Bonneville Environmental, Northern Arizona Forest Fund, and Salt River Project on an innovative water restoration program.

 

Colin Tetreault 2

Colin Tetreault, Arizona State University (Photo credit: Colin Tetreault)

 

GSB: Were your efforts successful?

Colin: We did good work, especially on water. Even the downtown events achieved a zero waste level. Our energy was entirely offset with sustainable energy production. And we worked in the arena of climate justice…

GSB: Whoa…Whoa. Climate justice and sports rarely comes up. How did you guys do that?

Colin: Here’s how. The games were played in suburban Glendale, northwest of the city. But most of the fan-fest type events were held in downtown Phoenix. Due south of downtown happens to be some the most disadvantaged areas in Arizona. We asked ourselves: Will people from those areas be able to enjoy the Final Four? There were a ton of free events in downtown Phoenix, including the Fan Fest and concerts and so folks were able to enjoy those. And we intentionally engaged low-income and high-minority school districts. The most important question was: How can we empower disadvantaged people in some way because the Final Four was here? Our idea there was to take the total kilowatt hours (kWh) used at the Final Four, multiply that times ten and do that amount of energy efficiency upgrades at Section 8 (low income) housing near Phoenix and Glendale. The plan was to have it funded by the federal Department of Energy (DOE), Housing and Urban Development (HUD), and other sponsors The efficiency investment would allow residents to have more money to for education, healthy food, and would positively impact their credit rankings.

GSB: That is BRILLIANT! Did it come to fruition?

Colin: Unfortunately it did not.

GSB: Why not?

Colin: Interest and funding ability wasn’t the hurdle; time was. We introduced the idea in December, 2016 and thus it was too late to do it right by the time of the Final Four in April, 2017. Hopefully, this will be done at another mega-event in the future. But, aside from that, I’d say our sustainability efforts for the Final Four were largely successful. We earned platinum certification, the highest level possible for a sustainable event and a first for any mega-event, from the Council for Responsible Sport

 

Colin Final Four Fan Fest

Fan participating at the sustainability-themed fan-fest at the 2017 NCAA Men’s Final Four in Glendale, AZ (Photo credit: Colin Tetreault)

 

Colin Final Four Fan Fest 2

Poster promoting water restoration projects at the 2017 NCAA Men’s Final Four fan-fest (Photo credit: Colin Tetreault)

 

GSB: Terrific. Council certification is impressive…What was next at ASU, Green-Sports-wise, after the Final Four?

Colin: Major League Baseball came to ASU at the beginning of 2017, looking for a strategic approach to fan engagement and sustainability with clubs. Working together, we created a comprehensive approach for the Arizona Diamondbacks and Colorado Rockies spring training facility, Salt River Fields. We executed a program that included signage throughout the ballpark, social media engagement, a message that ran on the scoreboard from Shea Hillenbrand, standup interviews, a press release from Commissioner Rob Manfred and more.

On another front, we provided a graduate-level intern to Catharine Kummer and her NASCAR Green team. The “Change Agent,” Meghan Tierney, conducted an analysis for Richmond (VA) Raceway that went beyond recycling and tree planting to figure out how the venue could drive incremental revenue by protecting the environment and engaging the community. They plan to present this to track leadership over the next few months.

 

Colin Salt River Fields

Salt River Fields, spring training home of the Arizona Diamondbacks and the Colorado Rockies (Photo credit: Colin Tetreault)

 

We are also interested in the sociocultural impacts and benefits of sport. I mentored another one of our graduate students – McCady Findley – in creating an advocacy activation platform for athletes and leagues. He called it the Chagemaker Platform.

GSB: Advocacy platform? What, is this some sort of social media push?

Colin: Far more than that, it’s an education and engagement model that finds ways to encourage – not discourage – our young athletes to become leading experts in social and environmental areas off the field.

GSB: Oh man, that is HUGE!

Colin: In this age of athlete activism, leagues have two choices: 1) Empower and direct your athletes to act like champions on AND off the field. This will create lasting change that can build greater fan affinity, while concurrently reducing brand risk and exposure issues. Or; 2) pretend that the stone age ended due to lack of stones and ignore to responsibility of sport to be involved in our collective human evolution and suffer the brand firestorms. Need I point to the innumerable examples of late?

GSB: Let’s go with door number one…

Colin: McCady built a platform to educate, empower, and direct advocacy for impact and outcomes…before finishing grad school. My Change Agents rock!

GSB: No doubt! Finally, talk about “Sustainability and Sport,” the event ASU is hosting in January with the Green Sports Alliance…

Colin: We’re taking a broader view of sustainability than what you normally see at Green-Sports gatherings, including taking on issues of social justice and human equity. We’re scheduled to hear from the head of the Arizona Girl Scouts and athletic leaders on social justice. The former Mayor, Greg Stanton, will also be there sharing the power of sports in building communities. Topics like sports and the circular economy as well as regenerative natural capital will be on the docket.

GSB: What is regenerative natural capital?

Colin: It gets into how being “less bad” on the environment is not good enough if we’re going to avoid the worst effects of climate change. We need to be “more good” incorporating the value of nature into our decision and policies.

When we view our natural resources as stocks of assets (water, clean air, material flows) we recognize that we need to not just mitigate their depletion or degradation. Rather, we need to think strategically and in a systems perspective about how to reinvest and grow returns on that capital. While some may think of this as new thinking, even Teddy Roosevelt understood this over 100 years ago by saying, “The nation behaves well if it treats its natural resources as assets which it must turn over to the next generation increased, not impaired in value.”

GSB: And how can sports engage on regenerative natural capital?

Colin: First, it starts with understanding an organizations impacts and dependencies on the natural systems and society around it. From there, one can better understand the associated costs/benefits and risks/opportunities.

From there, leagues, teams, and brands to make better development, purchasing, operational, and disposition choices that benefit – demonstrably – ecosystems and societies. A framework like that reduces risk and exposure, opens up new areas for innovative purchasing decisions, and advances the organization’s brand in the public eye. I think that the biggest opportunity is the exposure and reach sport can provide in illustrating the importance and value of nature in our business decisions.

GSB: Sounds like the event will be like a fusion of a Green Sports Alliance Summit and NPR! Speaking of the GSA Summit, I thought your Thought Leader panel was also NPRish — thought-provoking, in depth. So put your Thought Leader cap on…How do we amp up what I call Green-Sports 2.0 — engaging fans, especially those who don’t go to games — a much, much, much bigger number than attendees — on environmental and climate change issues?

Colin: You’re 100 percent right. And it’s funny you mention NPR — we have Tracy Wahl, formerly an executive editor there, at ASU’s Cronkite School of Journalism, leading an amazing partnership on sustainability reporting in the Western US. But I digress. The way I look at it, sports is about 15 years behind business in terms of harnessing sustainable strategies and communicating those practices to a wide stakeholder base. That’s not derogatory. Traditional enterprise faced the same issues. Sports is catching up…quickly. I’d also offer that sports has an even greater opportunity to leapfrog traditional enterprise in its impact. People connect on a very personal basis with sports. It’s that reach and narrative – that sports excels in – that will undoubtedly create the wave of change we need.

I like your Green-Sports 1.0 and 2.0 constructs. What I want to know is: What will Green-Sports 3.0 look like? Sport needs to be thinking 30 years out the way businesses does on issues of sustainability, climate change and more. How can sports be bold yet pragmatic? We see that FIFA, UEFA and the IOC are taking laudable steps on sustainability and climate…

 

Tracy Wahl

Tracy Wahl, executive editor of the Regional Journalism Collaboration for Sustainability, at Arizona State’s Cronkite School of Journalism (Photo credit: Arizona State University)

 

GSB:…Like the climate change vignette at the 2016 Rio Olympics Opening Ceremonies…But that’s a one off to this point.

Colin: True, but those groups are headed in the right direction on communicating on environment and climate to fans. They and domestic leagues have opportunities to do more while concurrently creating institutional value, especially since they can appeal to younger people…To get and keep them as fans in the way their elders were, sports organizations need to show young folks that they’re innovating — on the field and off. Sustainability can and must be a key off-field tenet going forward. I’m earnestly proud of our leagues and teams and the work they have trail blazed. It’s not easy, but it’s impactful. It’s that impact that I’m committed to supporting and furthering.

 


 

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The GSB Interview with Colin Tetreault: Part I — Former Phoenix Sustainability Director Helps Arizona State Become Green-Sports Leader

Colin Tetreault of Arizona State is both a Green-Sports visionary and top-level practitioner. This was made clear when he moderated the Thought Leader panel at the Green Sports Alliance Summit in June. Next up, thought leadership-wise, for Tetreault is a home game of sorts: the Sports & Sustainability Symposium at ASU this winter. GreenSportsBlog spoke with Tetreault in a two-part interview.

Part I deals with Tetreault’s pre-Green-Sports life: His passion for the environment, as well as his sustainability work at Arizona State and in the mayor’s office in Phoenix. Tomorrow’s Part II delves into Tetreault’s and ASU’s Green-Sports leadership and where he thinks the movement needs to go.

 

GreenSportsBlog: Colin, you have an impressive — and, I have to say, long job title: Senior Sustainability Scholar and Global Sports Scholar, Julie Ann Wrigley Global Institute of Sustainability at Arizona State University. You’ve worked with Major League Baseball, USA Triathlon and others on innovative Green-Sports initiatives. And, as I experienced first hand at the Green Sports Alliance Summit in June when you moderated the Thought Leader panel and workshop, you’re also working to push the Green-Sports movement forward faster. So I’ve been looking forward to this interview. How did you get to this place at the leading edge of Green-Sports?

Colin Tetreault: Thanks so much, Lew. Hey, I’m the proud product of a west coast business-guy dad and a Delaware Quaker mom. I grew up in the outdoors, climbed my first mountain when I was 9, learned contract negotiation at 12, did migrant refugee social work in my early teens, and gave thanks for the “return of a bull market” in high school. I have a background in capitalism and environmentalism, marketing and social work. Since my mom worked at ASU, I’ve been in that community since kindergarten. I did my undergrad and grad school work there.

GSB: You are a Sun Devil through and through! What did you study?

Colin: Well, after peaking in kindergarten I studied marketing and sociology as an undergrad. I was part of the inaugural cohort, back in 2007-08 in the sustainability graduate degree program, which emphasized the need for purpose in business.

 

Colin

Colin Tetreault, Senior Sustainability Scholar and Global Sports Scholar, Julie Ann Wrigley Global Institute of Sustainability at Arizona State University (Photo credit: Colin Tetreault)

 

GSB: Ahead of its time…

Colin: I was very fortunate in terms of my timing, to say the least. While in grad school I started S2 Consulting. We showed corporate leadership how sustainability could drive business…How to do well while doing good. Clients included Intel, Starbucks, and PetSmart.

GSB: What did S2 Consulting do for these A-List companies?

Colin: We basically applied a sustainability lens to business consulting, showing our clients how leading on environment, as well as the social and governance aspects of sustainability, would help drive revenue, mitigate risk and drive brand image upward.

GSB: WOW! What did you do next?

Colin: I wanted to serve students, but didn’t want to go for a PhD — I didn’t want to write a dissertation that no one read, nor did I want to teach students to do the same. Instead, I wanted to help students interested in sustainability in a more practical fashion. In 2010, ASU offered a new Masters of Sustainable Solutions. It quickly became the most popular masters degree program at the School. It involved one year of studying and one year of doing.

GSB: That sounds right up your alley…

Colin: It was. I mean, if you want graduates to get hired in cool, sustainability-oriented jobs, what they needed was practical experience. So corporations would come to our program and we connected them to students, who then worked on sustainability projects that were material to the enterprise. And that set them up for jobs once they graduated

GSB: That is how a graduate school program should run. Now I understand you also got involved in politics at around that time. Talk about that…

Colin: Yes. I was a Director on the Phoenix Green Chamber of Commerce. This was 2011-12. There was a mayoral election then. If memory serves, there were 11 candidates running. They had a debate on sustainability. Eight of the candidates were on stage; two of them were respectable on environmental issues. One of them actually understood that sustainability was more than trees and recycling. That was Greg Stanton. He said “if I’m elected, I will appoint Phoenix’ first full time sustainability policy director.” I said to myself, “I want this job!” I was qualified, had the subject matter expertise and was known as an honest broker in the community. So when Greg won, I went for it and — what do you know — he appointed me to his team!

 

Colin 2013 Eugene Scott Mayor Greg Stanton. Grid Bike

Colin Tetreault (l), Eugene Scott (now a Washington Post reporter) and then-Phoenix mayor Greg Stanton promote bike share in the city in 2013 (Photo credit: Grid Bike)

 

GSB: That’s AMAZING! How did ASU react?

Colin: They were great about it. The university loaned me to the city. The city was able to save cost on a director level role and the university was able to be of service to its community.

GSB: That’s quite the win-win. What did you do in the sustainability policy director role?

Colin: Well, when I came into the city government, Phoenix was known as the “Bird On Fire,” the least sustainable city in the USA…

GSB: …So there was only one way to go: UP!

Colin: I served with a great team in the writing of the city’s first sustainability plans. We made sure they were 100 percent policy driven, not a political document. That way we could get much more buy in. After two years, I’m proud to say that we were able to author one of the best sustainability turnaround stories for a city.

GSB: What were some of its key tenets?

Colin: Let me frame the situation we faced: Phoenix is the fifth largest city in the nation. I was tasked with serving 1.7 million people over an area that is 520 square miles. You can fit Paris, Rome, Manhattan, and San Francisco into the legal borders of Phoenix. That doesn’t include the two dozen additional cities in our region. To add to the challenge, our state-level politics and historical orientations didn’t make sustainability practice difficult, it made it outright hostile. But that didn’t stop us. We rolled up our sleeves, made our work focused on cost efficiencies to create buy-in, and set out to create positive change.

Some of the big and fun ones were energy, waste, land use, and transportation.

In energy, we built a $25 million deal – the largest in the nation – in partnership with the Department of Energy and a regional bank – to accelerate home rooftop solar deployment in the city. It only makes sense that place with the best solar capacity should empower its residents to take control of their energy bills and reduce their environmental impact in perpetuity. We specifically carved out this program to be reserved for folks of low-to-moderate income areas. We believed — and still do — that we are judged not on how we treat those with the most, but how we treat those with the least.

We also authored the most aggressive approach to waste in the history of the state. Prior, the city and region had no waste management goals. None.

GSB: How was that possible for the fifth largest city in the nation?

Colin: Crazy, right? Well, we became the first American city to partner with the Ellen MacArthur Foundation to create a “circular economy”. We basically said there’s no such thing as trash. While setting a 100 percent Zero Waste goal, we also looked to transform “trash” into resources. We called the campaign Reimagine Phoenix, asking folks to reimagine a future with no waste…just resources and opportunities. We built, in partnership with ASU, a public-private tech accelerator to cultivate and build local companies that could address the waste stream and grow private-sector jobs. Here are a few examples: palm fronds. Yeah, those things people like to sip umbrella laden drink under…turns out that they are a pickle to compost. The fibrous nature of them precludes them from being incorporated into normal compost operations. For anyone who has been to Phoenix knows we’ve got trees in spades. The city partnered with a private enterprise to break those fronds into a material that is incorporated into an animal feedstock. Another venture takes hard to recycle plastic items and breaks the polymers into base-level monomers…the building blocks of other items. From there, they can make “stuff” and keep materials in play…not downgrading them or sending them to a landfill.

 

Reimagine Phoenix

 

GSB: That is very cool…What about land?

Colin: Land…oh boy…don’t get me started! There was a 2000 article indicating that nearly 40 percent of the Phoenix region was vacant land. Not only does that look terrible, it depresses property values, which reduces tax revenues, which means school budget cuts. It also adds to the urban heat island effect, and reduces community cohesion.

GSB: Not a good look.

Colin: Not at all. While certain land use policies are primarily the purview of the county and state, we showcased what reform could look like. We worked with Keep Phoenix Beautiful to transform 15 acres of vacant land in the heart of central Phoenix.

GSB: Fifteen acres of vacant land? Downtown?

Colin: It was the largest vacant piece of land in the heart of a downtown in the nation…and it had been that way for over 20 years. We — and a dozen community partners — built the largest and most impactful community space in the state. Refugee gardeners built and operated businesses. We hosted veterans therapy groups to help treat those with PTSD symptoms, built gathering collaboration spaces for LGBTQ youth bullied out of high school, hosted concerts and more. We called it PHX Renews. We wanted to renew our urban fabric. And we did. The fun part…everything on the site was made to be interim and moveable. Here’s the cool part…that giant piece of land…is going to be redeveloped. Our work didn’t disappear, it moved – like germinating seeds – to grow opportunities all over the Valley of the Sun.

GSB: Finally, on transportation?

Colin: We brought bike share to the city, accelerated the deployment of more light rail, and sought to create a policy of “complete streets” where thoroughfares are designed to move goods, ideas, peoples and services…not just cars. Instead of a banal streetscape that consists of 4 lanes of vehicular traffic with episodic, anemic tree or shade cover that is not just uncomfortable for, but openly hazardous for pedestrians and cyclists – in addition to vehicle operators – “complete streets” paints a more virtuous picture for all. By embracing slower vehicular speeds, with more purposeful pedestrian and non-motorized transit options and gathering spots, places and businesses flourish. Look to intersections from Manhattan to Curitiba. What were once solely car dominated areas are now bastions of commerce and culture. By the way, it also has positive environmental impacts by tailpipe emissions…so it’s got that going for it, too.

 

IN FRIDAY’S PART II: Colin discusses his return to Arizona State and how he helped it become a Green-Sports innovator.

 

 


 

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Green-Sports Startups, Part 6: Raea Jean Leinster and Yuck Old Paint; Helping Stadiums Find New Homes for (Yuck) Old Paint

Well-known global corporations, from Anheuser-Busch to Nike, have waded into the Green-Sports waters. While it makes sense for them to do so from PR and mission points of view, Green-Sports (for now) represents a small aspect of these companies’ businesses.

Then again, there are startups for which Green-Sports is a significant part of their raison d’être. Last year, GreenSportsBlog launched an occasional series, Green-Sports Startups that focuses on small (for now) companies and nonprofits that see the greening of sports as essential to their prospects for success.

In today’s sixth^ version of Green-Sports Startups, we bring you Yuck Old Paint (yup, that’s the name of the company), brainchild of Raea Jean Leinster, that finds second uses for stockpiles of leftover paint — including from places like Nationals Park in Washington, D.C.

Raea Jean’s story is colorful (there, I had to say it!), important and fun so ENJOY!

 

How does a Russian Studies major and a Czech minor who pursued a career path to work at the NSA, CIA and State Department and then became a concert violinist end up in the business of finding reuse opportunities for tons of cans of unused paint— from places like Nationals Park, home of the Washington Nats? And she calls her company Yuck Old Paint?

I know what you’re thinking: “This has to be FAKE NEWS!”

Nope. It’s the real, incredible story from the incredible Raea Jean Leinster.

 

FROM BRATISLAVA TO BELL LABS TO CONCERT VIOLINIST TO INTERIOR DESIGNER TO…

Leinster’s unlikely journey to becoming a Green-Sports pioneer started in an unlikely place: Bratislava, now the capital of Slovakia. But back in the late 80s-early 90s, just before the Soviet Union was about to collapse, Bratislava was part of Czechoslovakia. I’ll let Leinster pick up the story from there:

“I was in the middle of my Russian and Czech studies at George Mason University when the Soviet Union collapsed. So I dropped out of school to go to Czechoslovakia and teach English. While in Bratislava, I saw first-time-ever capitalist billboards in the former Eastern bloc for Apple, Coke and Marlboro. I asked myself, ‘how do these companies permeate a city like Bratislava when there was no real diplomatic US presence there?’ I realized that brands and business move faster than countries, so I redirected my career path to international business.”

 

Raea jean 1

Raea Jean Leinster, founder of Yuck Old Paint (Photo credit: Raea Jean Leinster)

 

Leinster returned to GMU and upon graduation went into the telecom industry just as AT&T was being deregulated: “I worked in telecom for ten years, helping MCI launch its ‘Friends and Family’ program and managed global channel communications and branding for Lucent Technologies for 80 countries before I was 30,” she recalled. “Then, in 2002-3, the telecom industry imploded and hundreds of thousands of people across the country lost their jobs, including me.”

So Leinster licked her wounds and took a gap year, spending much of it playing volleyball in the Virgin Islands. Batteries recharged, Leinster returned to Northern Virginia in 2004 and pivoted to a different career path, that of concert violinist/faux finisher/interior designer.

HOLD ON A SECOND…She became a concert violinist and a faux finisher? What the heck is that?

Turns out Leinster had been playing violin since she was a little girl, kept at it throughout her various adventures and continues to perform today with a variety of orchestras.

 

Raea w violin at GU

Raea jean Leinster (r), rehearsing with a string quartet at Georgetown University (Photo credit: Raea Jean Leinster)

 

And as a faux finisher, Leinster restored murals, became an expert in Venetian and Italian plasters, a gilding artist and created custom art in restaurants, commercial spaces and private homes.

 

Contemporary Metallic

A “contemporary metallic” faux finish from Raea Jean Leinster (Photo credit: Raea Jean Leinster)

 

And that led to…

 

…YUCK OLD PAINT

Over the next ten years, Leinster “…kept hearing a steady drumbeat of ‘Raea, can you help me get rid of these pallets of Sherwin-Williams off-white leftover paint in my building?’ or ‘Raea, I have 40 cans of paint in my garage. Can you take them?’”

Leinster’s initial answer was a flat NO — after all, what would she do with the paint? She didn’t have the space to store all the paint her clients asked her to take away, and in Virginia, the landfills are only permitted for residential use.

But in December 2012, she started to figure it out.

“A DC design client asked me to take away four paint cans at the end of a job. I have no idea why I said ‘yes’ after years of telling clients ‘no’. But I did,” recalled Leinster. “And to my surprise, a $25 Starbucks gift card accompanied the 4 gallons of paint that were left at the concierge desk.”

As Leinster drove away, she took stock of what just happened.

“My client was totally capable of taking the paint cans herself to the DC landfill,” Leinster thought to herself. “But she couldn’t be bothered with it.”

The client also didn’t care what Leinster did with the paint, but trusted her to do the right thing and handle it safely. The client gained more space in her condo and time.

“Turns out it was worth it to my client to compensate me for my trouble to pick up the paint and to do something with it,” said Leinster. “I then wondered, ‘How many other home owners are out there who would pay for a professional service to pick up leftover, unwanted, unused cans of latex paint?’”

Leinster spent 2013 beta testing the business concept and in April 2014 launched Yuck Old Paint, LLC.

Since then, the phone has not stopped ringing.

Four years later, Yuck Old Paint now counts among her clients several federal agencies, the U.S. Army. the Washington Nationals and Nationals Park.

 

“WE DON’T RECYCLE PAINT; WE HELP FIND USES FOR UNUSED PAINT”

Leinster’s business is based on the “reuse” model in lieu of recycling. “Our first step is to qualify paint for reuse,” reported Leinster. “About 75 percent of the paint we pick up in its original containers is perfectly good and useable.”

Yuck Old Paint gives the useable paint to theatre companies who use it for set design, and to local contractors looking for a specific type of paint. Much of it is distributed overseas, to developing countries for sale in hardware stores and for humanitarian construction projects.

Wait a second.

Yuck Old Paint gives the paint away? 

Yes, that’s what they do. Because they are paid by customers who need the paint to go away a flat service fee plus a per-can price  — $5 for one quart and one gallon can; $10 for a five-gallon bucket.

OK, back to what happens to the Yuck Old Paint.

“Twenty percent of the remaining liquid paint stockpile is not useable — think of it like sour milk,” continued Leinster. “That batch gets turned into solid waste material. Another five percent is solid and dry. In either case, we ensure it is no longer in liquid form, which is a hazard to local soil and water tables. Once it has been cured into a solid material, it is delivered into the solid waste stream.”

 

Yuck Old cured latex paint

Some of the “sour”, unusable paint recovered by Yuck Old Paint after it has been cured into solid material using organic ingredients (Photo credit: Raea Jean Leinster)

 

YUCK OLD PAINT PARTNERS WITH THE WASHINGTON NATIONALS

“Before the start of each season, Nats management repaints the entire park: from the press box to the offices, from the locker rooms to the concession stands,” shared Leinster. “And every June we get a call from the Nats to remove between a half a ton and one ton of paint.

 

Yuck Old Paint Nats

Unused paint outside of Nationals Park before it gets picked up by Yuck Old Paint (Photo credit: Raea Jean Leinster)

 

In addition to removing the paint from the ballpark, there are four important reasons the club is happy to have Yuck Old Paint on their green team:

  1. Adds to the team’s environmentally responsible brand — Nationals Park was the first LEED stadium in Major League Baseball.
  2. Earn up to 2 LEED points because they transfer the leftover latex paint waste to Yuck Old Paint, which employs a landfill diversion model.
  3. Win back much needed storage space. One ton of latex paint is about 225 single gallon cans. That takes up a lot of space! And Washington D.C., along with 44 states, has banned the commercial dumping of latex paints in the landfill. Before, Yuck Old Paint, the Nats’ only solution — as well as for many sports stadiums — was to stow it away.
  4. The Nats are no longer in violation of the fire code. Per Leinster,
    “Even though latex paint is not combustible, it is flammable. And although how much paint commercial buildings and stadiums are allowed to have varies from city to city with no statewide or national standard, there’s no fire marshal who will look past 1 ton of latex paint as acceptable.”

 

“MOST PEOPLE DON’T KNOW THEY HAVE A PAINT PROBLEM”

Leinster, with the Nationals Park case study in her hip pocket, came to the Green Sports Alliance Summit in Atlanta in June, looking to attract other sports venues. “This was my first GSA Summit,” said Leinster. “I soon realized that most facilities managers and team owners have no idea they have a latex paint waste problem! We received some very enthusiastic responses from other Major League Baseball and NFL clubs. We look forward to working with them to be their latex paint and hazardous waste solutions provider. Which is great news for Yuck Old Paint.”

And it is great news for the environment.

 

^ The first five startups in the series were: Nube 9, a Seattle-based company committed to making recyclable sports uniforms; Underdogs United, which sells renewable energy credits to sports teams in the developed world that are generated by vital greening projects in the developing world; Phononic, a tech company that views sports venues as key to its ambition to disrupt the refrigeration market, leading to a meaningful reduction in carbon emissions; Play Fresh, a nonprofit that uses American football as a catalyst to help build environmental awareness among at-risk kids and teens; and Hytch, a Nashville-based startup that uses a state-of-the-art ride sharing app and financial rewards to encourage ride sharing to Nashville Predators games.

 


 

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GSB Football Preview, Part II: Philadelphia Eagles Earn ISO 20121 Certification for Sustainable Events, First Pro Team To Do So

With the American football season in full kick-off mode, GreenSportsBlog offers a two-part football preview as we take a look at two teams at different points on the sustainability spectrum. Yesterday, we spoke with Lauren Lichterman of the University of Texas-Austin Athletics Department, about the relatively new initiatives surrounding sustainability, especially the challenges of greening Longhorns football.

Today, we turn our attention to the Philadelphia Eagles. The Green-Sports pioneers and — oh yeah — Super Bowl LII Champions, recently became the first pro sports team to earn ISO 20121 certification for integrating sustainability practices into their management model.

To get the story of what ISO 20121 status is and how the Eagles attained it, GSB spoke with Norman Vossschulte, the Eagles’ director of fan experience, and Lindsay Arell, the sustainability consultant who worked with the team by assisting with the ISO framework, advising on strategies, and helping the through the final stage of certification.

 

 

With apologies to Tom Cruise as Jerry Maguire in the 1996 movie of the same name, it sounds like Lindsay Arell, President of Denver-based sustainable events consulting firm Honeycomb Strategies, had Norman Vossschulte, the Philadelphia Eagles director of fan experience, at “hello.” At least when it comes to ISO 20121 certification for sustainable events, that is.

“I met Lindsay at the 2014 Green Sports Alliance Summit in Santa Clara,” recalled Vossschulte. “We hit it off right away on sustainability, as she is an expert on ISO 20121 certification.”

 

(player/coach/executive name)

Norman Vossschulte, Philadelphia Eagles director of fan experience (Photo credit: Philadelphia Eagles)

 

Lindsay Arell

Lindsay Arell, president of Honeycomb Strategies (Photo credit: Honeycomb Strategies)

 

The Super Bowl champs have been Green-Sports winners for more than a decade, thanks in large part to the visionary leadership of Eagles Chairman/CEO Jeffrey Lurie and Christina Weiss Lurie, the President of the Eagles Charitable Foundation, and Eagles Social Responsibility .

 

ISO 20121: MORE SUSTAINABLE EVENTS MANUAL THAN A CERTIFICATION

But it turns out that, while certifications for green buildings like LEED are well established in North America, not much is known here about sustainable events-focused ISO 20121.

That was about to change, at least as far as the Eagles were concerned.

“When I met Norman, Lincoln Financial Field was already LEED certified, and its GO GREEN initiative had been in place for years,” recalled Arell. “But, as we talked, I got the sense that he and the team wanted to do even more with sustainability, wanted to differentiate themselves even further from the increasing number of teams that were starting to green themselves. And Norman made it clear that he wanted to make green fun. That conversation led me to think the Eagles needed to go for ISO 20121 certification.”

Going for a certification that sounds like a Dewey Decimal system classification doesn’t immediately say “fun” to me but, hey, what do I know?

Actually, what I’d like GreenSportsBlog readers to know is what ISO 20121 certification is…and isn’t.

“ISO 20121, created by the International Organization for Standardization, is an event management system standard designed to help event organizers and producers incorporate sustainability into their operations,” shared Arell. “It was developed and piloted during the London 2012 Olympics to accelerate the impact of their sustainability program.  ISO 20121 emphasizes continual improvement on a range of sustainability issues. This results in a venue or organization-based approach to sustainable operations that addresses the specific environmental impacts of an organization/venue while engaging all stakeholders.”

On the other hand, ISO 20121 is not metrics-based, nor is it point-based in the way LEED, BREEAM^ or other green certifications are.

To my way of thinking, LEED certification shows the world you have built a green stadium or other type of building. ISO 20121 shows the world you are committed to continual improvement of your sustainability program through an inclusive stakeholder engagement program — and, in the Eagles case, in a LEED certified stadium.

Vossschulte looked at ISO 20121 in yet another way: “ISO 20121 is more a sustainability manual than certification, and a fluid manual at that. So we engaged Lindsay in 2016 to take us on a deep ISO dive and help us figure out how we can make the ISO manual work for us. And that meant everyone in the organization.”

Arell, who had worked in sustainable events and venues since 2007 — one of her first big assignments was working to help green the 2008 Democratic National Convention in Denver — dove right in. She performed a “gap analysis” to determine what the Eagles needed to do to improve upon GO GREEN and achieve ISO 20121 status.

“The goal of our GO GREEN ‘Gap Analysis’ was to find out what was working and what could be improved upon,” recalled Arell. “By holding meetings with small groups of employees, we were able to learn, for example, that internal and external communications about GO GREEN could be much more effective. It turned out that GO GREEN needed a re-boot, a version 2.0.”

 

EAGLES ORGANIZATION GOES ALL-IN ON “GO GREEN 2.0” AND ISO 20121

To kick-start the re-boot and to put the Eagles on course to achieve ISO 20121 status, Arell collaborated with team executives to form four internal working groups or “communities” —  Engagement, Communications, Community and Operations, or ECCO —  to help the organization figure out how to close those gaps. Here’s Vossschulte’s take on each community:

  • Engagement: “How well are we engaging employees on sustainability and GO GREEN and how can we do better? I was involved with this working group, along with the VP of Human Resources, Kristie Pappal. We want to improve sustainability awareness and engagement from when someone is hired, through their daily activities. They need to see the Eagles’ commitment on coffee mugs, water bottles, on signage. We wanted it to become part of every employee’s DNA.”
  • Communications: “How is GO GREEN communicated, both internally and externally? Are we talking about it in our newsletters to staff? What about talking to fans through marketing, PR and through our players?”
  • Community: “Here we asked ourselves ‘when we go into the community, do we embed a sustainability message into that outreach?’ This working group involved our corporate responsibility, community relations and media relations teams.”
  • Operations: “The operations and facilities teams were already steeped in sustainability through GO GREEN and our work to earn LEED certification, so this was a great opportunity for us to further amplify and strengthen that focus.”

The work of each committee was rigorous and detailed — it took a year and a half to complete— and the results were significant:

  • The Communications team developed edgy and fun GO GREEN-themed billboards for the stadium concourses, ramps, and yes, even the restrooms. Per Vossschulte, “We thought that adding a sense of humor to our GO GREEN messaging would increase its memorability and impact.”
  • From the Engagement team came an interactive LED screen that was installed at the NovaCare Complex, the team’s practice facility down the street from Lincoln Financial Field. “It shows our employees how much energy our solar panels and wind turbines are producing every day, how much we recycle, and more,” said Vossschulte.
  • The Community working group offered 14,000 season ticket members “Go Green/Bleed Green” magnets. And wide receiver Mack Hollins has fully embraced the team’s sustainability culture. “Mack rides his bike to work,” shared Vossschulte. “And he was featured in a video that announced the site of the 2019 Green Sports Alliance Summit will be Lincoln Financial Field.”

 

Dallas Cowboys v Philadelphia Eagles

 

Dallas Cowboys v Philadelphia Eagles

Two examples of sustainability-themed signage on display at Lincoln Financial Field (Photo credits: Philadelphia Eagles)

 

The result of this work was the creation of a sustainability playbook. Before applying for ISO 20121 certification, the Eagles had to show could “walk the green talk”, or, in football parlance, could “run the plays in their sustainability playbook.”

That meant over a year of setting sustainability plans, implementing them, and reporting on the outcome. Once the team and Arell were satisfied with the performance of the program, they submitted documentation to a third-party auditor for ISO 20121 review. A series of meetings with the auditor ensued in which the documentation was analyzed and discussed in detail. Finally, the Eagles achieved ISO 20121 certification earlier this year.

But the process didn’t end there.

You see, continual improvement is a hallmark of the ISO 20121 standard. So, the working groups still meet regularly to discuss new goals and initiatives. According to Arell, that aspirational quality is what makes this standard so effective: “It builds upon itself. There is not magic number that finally indicates ‘we are sustainable.’ The Eagles continue to improve their game…both on and off the field.”

 

WILL ISO 20121 CATCH ON BEYOND PHILLY?

Now that the Eagles and Lincoln Financial Field have blazed the ISO 20121 trail for North American sports, will other teams and venues soon follow?

Arell sure hopes so: “ISO 20121 emphasizes collaboration between departments and so going through the certification process ensures that sustainability becomes deeply seeded in an organization. The ability for a team and/or a venue to tailor their own path to ISO certification is another point in its favor.”

Vossschulte sees some early interest in ISO 20121 among his NFL counterparts and expects that interest to build.

But first, there’s a Super Bowl banner to raise at Lincoln Financial Field when the 2018 NFL season kicks off against the Atlanta Falcons tomorrow night. And when Eagles fans enter the stadium, they will see the sustainability banners and LED displays that prove beyond a shadow of a doubt, as Lindsay Arell puts it, that “you can be a Super Bowl winning team in Philadelphia and GO GREEN at the same time.”

 

^ BREEAM = LEED’S British equivalent

 


 

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Dynamic Energy Networks Brings Renewables, Resiliency to Stadiums and Arena

June’s Green Sports Alliance Summit took place at Atlanta’s LEED Platinum jewel, Mercedes-Benz Stadium. Forward thinking and acting Arthur Blank, owner of the Falcons and Atlanta United, directed the people who designed and built the stadium to do whatever it took to get the country’s first Platinum designation for a pro sports stadium.

The community-minded Blank also made sure that the stadium would serve the adjacent West Side neighborhood: Local residents helped build and are helping to operate Mercedes-Benz Stadium. And, in the case of a natural disaster or other type of emergency, the stadium will be transformed into a resilient community center.

But what if an owner is not as committed to the environment and/or the community as Mr. Blank, and/or doesn’t have as deep pockets?

Enter the innovative investment platform, Dynamic Energy Networks (DEN), backed by the Carlyle Group, along with its powerful global technology partner, Schneider Electric.

DEN brings deep experience in energy infrastructure investment and design, especially as it relates to distributed energy resources and Microgrid solutions. DEN/Carlyle has the experience and long-term vision to take on complex infrastructure projects such as stadia and arenas.  

Schneider Electric is leading the digital transformation of energy management and automation and has deep experience in energy efficiency upgrades at sports venues across the world.

As long-term investors, DEN stands behind these solutions, taking on the financial risk on behalf of owners, venues, and other sports organizations.

GreenSportsBlog spoke with Karen Morgan, President and CEO of DEN, to get a sense of the “Art of the Possible” as it relates to the delivery of resilient, reliable, secure and sustainable solutions at stadia and arenas.

 

GreenSportsBlog: Karen, your input on the “The Art of the Possible: New Business Models to Achieve Your Community’s Energy Goals” panel at the Green Sports Alliance Summit in June, was a master class on the business of large scale renewable and microgrid projects, the trend towards distributed energy generation and what that can mean for stadiums, arenas and the communities they serve. We will get into that in a bit, along with how Dynamic Energy Networks fits into the Green-Sports world. But first, how did you get into the renewable energy business?

Karen Morgan: I’ve been in renewable energy in the United States for the past 12 years. Prior to that, I explored energy efficiency and renewable generation solutions in Central Europe. But my introduction to renewables came back in 1995, when we started a company that evolved from a data driven network to a trading platform for commodity chemicals.

 

karen_morgan-768x1024

Karen Morgan, President and CEO of Dynamic Energy Networks (Photo credit: Dynamic Energy Networks)

 

GSB: Commodity chemicals trading? That seems like an unusual way in to the renewables world…

KM: That’s how most people react but we became a “Poster Child for Renewables” of sorts. Because, when you think about it, solar panels turn solar power into electricity because of…

GSB: …Chemicals!

KM: Exactly!

GSB: So what parts of the renewable energy business have you been in?

KM: I started on the development side, then we put together various financing structures to fund projects, providing advisory and development services. We focused on the commercial & industrial (C&I), municipality, educational and other markets. Eventually we co-founded an investment platform — RET Capital five years ago — which owned and operated utility scale solar and wind assets.

GSB: What was that like?

KM: We were located in California, and it was like the Wild, Wild West out there with solar. Of course, the industry grew up in no time and it is quite amazing to see how rapidly markets have evolved in and around renewable energy and adjacent utility-like services.

GSB: What led you to form Dynamic Energy Networks and what does the company do?

KM: Well, we formed DEN to address a MASSIVE macro-problem: The vulnerability of the existing centralized electricity grid to extreme weather and other natural disasters, as well as terrorism, cyberattacks and more. Working with our partners, we offer the expertise, capital and technical capabilities to design, build, own and operate decentralized microgrids at scale. Densely populated urban centers, university campuses and more are our targets. DEN/Carlyle quarterbacks the microgrid development process from concept to operation by bringing experienced, sophisticated and flexible capital solutions. And Schneider Electric adds essential state-of-the-art digital technology know how, with hundreds of microgrids already built and installed, to allow all aspects of our microgrids to communicate seamlessly with each other.

 

DEN KM MF AM at MKG

Karen Morgan speaks on a panel with Mark Feasel (l), VP Smart Grid at Schneider Electric andAndrew Marino (r), Managing Director at The Carlyle Group (Photo credit: Microgrid Knowledge)

 

GSB: Sounds like you’ve put together a microgrid All-Star team with DEN. Can you give an example of a project DEN is working on?

KM: Sure! We are working with a coalition of partners to integrate a large-scale series of microgrids, which include electric vehicle infrastructure and distributed energy resources, to meet sustainability goals set by the governor of the state. While working within the framework of a multi-billion dollar redevelopment project with over 30 different companies involved, DEN and Schneider Electric will ensure the avoidance of a SINGLE POINT OF FAILURE and provide for a resilient, reliable, decentralized, and secure energy system to this critical infrastructure.

GSB:…That is a BIG DEAL! So is it fair to say that solar panels on the roof of a home or a solar powered car port in the parking lot of a stadium would be examples of decentralized or distributed generation as compared to the centralized power plant-sub-station model?

KM: That’s right. Now with intelligent control systems, like those developed by Schneider Electric, various renewable and traditional energy generation systems can be distributed throughout a localized site, such as a mixed-use stadium complex or a college campus. Within these sites, energy assets such as, solar, wind, energy storage, fuel cells, and combined heat and power (CHP), can be networked to support each other and deliver electricity to the customer in the case of a grid outage or the failure of a single, centralized source. Schneider Electric’s Ecostruxure controls harden microgrids against cyber security breaches and mitigate the risk of a cyber-attack on the centralized grid, ensuring an uninterrupted power supply for the customer.

GSB: This sounds like DEN is involved in the early days of a powerful and important mega-trend towards decentralized generation and microgrids. Where do sports venues fit in?

KM: In many industry sectors, including sports, the opportunity to “island” away from the grid in the case of an outage or security breach or storm, and achieve resilience, did not truly exist until recently. That is, where some of the technology may have been available, the economics did not make sense and the optimization tools were not commercially available. In addition, the size and complexity of such systems were not attractive to third party capital. As advanced technology has become increasingly available, and costs continue to decline, third party capital is becoming more interested in decentralized, “two way” flexible energy solutions. DEN is well suited to lead the charge here as Carlyle wrote the playbook on flexible long-term contracts for infrastructure globally. DEN is able to leverage thirty years of experience, knowing how to transfer risk away from owners by providing predictable long-term service agreements, eliminating the capital expense associated with completing large, infrastructure projects. So we operate the microgrid; the venue owner simply pays for the electricity they use and for resilience services.

GSB: What do you mean by resilience?

KM: Resilience in this case means providing reliable, clean and ongoing generation so the venue performs at peak whenever necessary, especially during unexpected outages. Venues become a safe haven for people to seek refuge when there is a local, regional or national emergency. The benefit of integrating microgrid and distributed energy resource solutions is having the ability to operate the stadium at an appropriate level for a prescribed period of time, independent of the utility grid. This is essential, in terms of business continuity, safety for fans, employees and the broader community

GSB: So you don’t have a tragedy as was suffered by the people of New Orleans at the Superdome during Katrina in 2005…

KM: That’s right. This is particularly relevant in the face of increasing intensity of extreme weather events like storms, wildfires and droughts. Resilience also means that sports organizations can trust that they will have a reliable source of energy when bidding for mega-events like the Super Bowl or the FIFA World Cup.

GSB: That has to be crucial for organizations like the IOC and FIFA. Going back to something you said earlier…what do you mean by experienced or sophisticated capital?

KM: DEN and the Carlyle Group have decades of experience working on critical infrastructure investments, in particular complex projects with long sales cycles that involve the C-suite.

GSB: So the capital is not only experienced and sophisticated, it is also patient.

KM: Exactly. Carlyle’s initial commitment of $500 million of flexible capital with no cap is a great launch pad to build out a multi-billion dollar energy infrastructure portfolio. And we’re hitting the market at the right time. The cost of renewable energy generation, energy storage, and other advanced resilient infrastructure technologies, continues to decline precipitously.

GSB: Which all sounds ideal for sports venues…

KM: Absolutely. As mentioned earlier, sports venues are part of a community’s critical infrastructure. They matter! For the most part, they’re centrally located. They’re tied to a region’s transportation infrastructure. When there’s an emergency, that’s where people go for toilets, cots, and much more. We saw what happens when this critical infrastructure failed back in 2005 with the Superdome and Katrina. Contrast that with how well stadiums and arenas performed last summer in Houston during Hurricane Harvey. Major improvements have already been made and we’re working to accelerate the pace in what we see as an underserved market. The stadium or arena as a sports venue on game day, as a resilience center during emergencies and potentially, as a source of electricity to the grid or surrounding other critical infrastructure on non-game days…

 

Screen Shot 2018-08-28 at 1.28.06 PM

Thousands of evacuees lived under squalled conditions inside the Superdome while they waited to be evacuated after Hurricane Katrina hit New Orleans in August, 2005. Microgrids, of the sort developed by Dynamic Energy Networks, can turn large venues into places where the public finds relief from natural and other disasters (Photo credit: Willie J. Allen, Jr.)

 

GSB: ….Meaning that, depending on the regulatory environment, if a stadium or arena has on-site solar, on non-game days, it can sell the electricity coming from the panels to the grid — or to homes and businesses in the immediate area if they are connected via microgrid. Does Dynamic Energy Networks have any sports venue clients yet?

KM: Not yet. We and Schneider Electric made a strategic decision to reach out to the sports industry, starting by attending the Green Sports Alliance Summit in Atlanta. Our friends Dusty Baker and Bernard King…

GSB: …respectively, the former Washington Nationals manager and member of the Naismith Basketball Hall of Fame

KM: …who spoke at the Summit have both been involved in the solar business since their playing days. We look forward to working with both Dusty and Bernard, both sustainability leaders!

GSB: Phenomenal! Especially since Bernard King is a hero of mine as I am die-hard Knicks fan — which means I’ve been dying hard for two decades! I look forward to a follow up GSB interview with you about DEN’s first sports projects.


 

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