The GSB Interview: Monica Rowand, Bringing Green-Sports to the University of Louisiana; Part II, Leading the Sustainable Sports Charge in Lafayette

Monica Rowand is one of the brightest, young stars in the Green-Sports world as she helps to lead the University of Louisiana’s (Lafayette) athletic department’s burgeoning sustainability efforts. 

Despite Monica’s youth, her story is rich and deep, so much so that we’re dividing the interview into two parts. In yesterday’s Part I delved into her lifelong love affair with sports, her discovery of Green-Sports at UCLA and her work with Dave Newport and University of Colorado-Boulder’s powerhouse Green-Sports program.

In today’s Part II, we move with Monica to 1,200 miles to the southeast to Lafayette, LA to find out what she and the University of Louisiana’s sustainability department are doing to green the Ragin’ Cajuns athletics department. 

 

To read Part I, click here

 

GSB: So what did you do after you got your MBA?

Monica: After graduating CU-Boulder in May 2017, I really wanted to stay in sustainable sports and would go anywhere to do it. My dad sort of became my agent and sent me the job listing at University of Louisiana in Lafayette for a sustainability coordinator — who turned out to be ME!

 

RowandM2

Monica Rowand (Photo credit: Monica Rowand)

 

GSB: I’m not surprised! I know you haven’t been in Lafayette long but I wonder what differences you’ve noticed between your new home, about 135 miles west of New Orleans, and Boulder — aside, of course, from the humidity. My guess is it’s a more complex comparison than the stereotypical Red State Lafayette and crunchy-granola-y Blue State Boulder.

Monica: Well, it is very early days for me here. But to compare the two, my observation is that the pride of place here is more powerful than it is in Boulder — and it’s strong there. But you can feel the pride people have for Lafayette. And that extends to athletics — the connection the community has to UL athletics is greater than it is in Boulder and CU is in the Pac-12, a Power 5 conference, and UL is in the less prominent Sun Belt Conference.

GSB: What a great atmosphere to be a part of. Was the sustainability department already involved in Green-Sports before you got to Lafayette?

Monica: Not in the way I was accustomed to from CU. During the interview process, I was blunt about wanting to build an award-winning Green-Sports platform and that we would use it to build the profile and impact of sustainability for the entire campus. Sustainability director Gretchen Vanicor, who would become my boss, agreed.

GSB: Was it a hard sell?

Monica: I thought I’d have a harder time, to be honest with you. But, like I said, Gretchen was on board during my interview process and then, once I started, the athletics department bought in almost immediately. Interestingly, Learfield won the right to market UL Athletics a few months before I started. Soon after I started, I told our Learfield rep about what we did with Ralphie’s Green Stampede, the sustainability initiative at CU-Boulder Athletics and said I’d like to build something like that with the Ragin’ Cajuns.

GSB: But with CU, the Green-Sports infrastructure was in place…

Monica: You’re right, Lew. It’s definitely a slower build here in Lafayette. Our goal is to be Zero-Waste in football and then all sports and on campus.

GSB: What’s the time frame?

Monica: Not clear yet. But we only started recycling at Cajun Field and in the parking lots in 2014. Of course there’s no way we’re going to get to Zero-Waste unless we can compost. I asked Gretchen about it and she said “let’s go for it”. Which was incredible on her part. I started at UL in June and we kicked off our composting efforts just last month at our home football games.

 

Rowand Recycle

GSB: That is very fast…

Monica: I know!! And composting at UL is not easy, as it turns out.

GSB: Why not?

Monica: The main problem was there is nowhere in the entire state of Louisiana to send commercial-scale organic waste to be composted. But we found a solution — composting on our own, at the Cade Experimental Farm. Which was phenomenal. But then there were permitting issues to get it hauled to the farm.

GSB: Really? What are those?

Monica: Well, without getting too much in the weeds here, the compost operations in Louisiana are traditionally only for things like agricultural byproducts and yard waste. We worked with the Louisiana Department of Agriculture and Forestry to create a plan that allows for a maximum 15 percent of our compost pile to be made up of food and compostable service ware from football games. We need to prove to them that our “cocktail” of compostable plastic straws, plates, paper and such, is pure enough to not hinder the decomposition process. It’s now a Living Lab project for the University and we hope it will lead to greater post-consumer compost efforts in the state. We’ve already been contacted by festivals, food prep companies, and restaurants who have been looking for somewhere to send their compost!

GSB: No composting in the state so you decide to do it in house – BRILLIANT! For how long have the Ragin’ Cajuns been using compostable cutlery and flatware?

Monica: We just started that this season — again Gretchen, and thankfully our food service provider Sodexo, bought in immediately. We also have Zero Waste Goalies help fans during the game and then go sort through our compost bags to remove any contamination.

GSB: Who are the Zero Waste Goalies?

Monica: A mix of student volunteers, some Americorps volunteers and staff. Also we donate unused food through Second Harvest to local groups who can use it. And, since they can’t be recycled in our single stream system, we collect plastic bags and film separately and take them to a local grocery store.

 

Green Goalies UL

University of Louisiana Zero Waste Goalies at Cajun Field (Photo credit: Monica Rowand)

 

GSB: Do you have results for diversion rates for the early season games?

Monica: Not yet, but based on the cubic feet of our bins I estimate we diverted about 50 percent of waste from inside the stadium. That will change because we measure diversion by weight and not size – but I’ll keep you posted. Our goal for the season is to achieve an average 65 percent total diversion.

GSB: Are you going to do the same thing with basketball?

Monica: Basketball is different. The team plays in the Cajundome which is not owned by the university. So we don’t have control of the venue and thus what we can do there is limited, at least for the time being. We will be looking at it, though. Baseball is next.

GSB: You must be thrilled with that!

Monica: I am indeed. It’s very big here. We’re not sure about the compost piece yet with baseball but definitely will increase recycling. Soccer is also something we will look at, as well as other Olympic sports. One great thing is that our office sits under the office of the university president, so sustainability has a seat at the table for athletics and beyond.

 

Moore Field Ragin Cajuns

M.L. “Tigue” Moore Field at Russo Park, home of Ragin’ Cajuns baseball, the next sport up for greening at the University of Louisiana (Photo credit: RaginCajuns.com)

 

GSB: Going beyond waste, what is UL Athletics looking to do, if anything, regarding on-site renewables, energy efficiency, and more?

Monica: Great question. Once we get to where we want to be on waste diversion, we are going to take on transportation next. My goal is to build a mini-Boulder on clean transportation. We want to improve our bus system by creating a loop that will dramatically cut down car miles driven on campus. Bike share is already here; car ride sharing is on the drawing board. On energy, UL is at the leading edge of research on renewables. Ten percent of the campus’ electricity already comes from solar; we have a 1.1 megawatt (mW) solar farm tied directly into our grid about one mile from the stadium.

GSB: That’s great to hear. With all the work going on in Athletics and campus wide on waste, transportation and energy, how is the sustainability department connecting that to climate change?

Monica: We haven’t yet. Pride of place, a healthy environment, conservation and quality of life? Absolutely. We’re staying away from climate change right now.

GSB: Why do you think that is, what do you think will change it and when might that happen? Not to put any pressure on you, of course.

Monica: Climate change is a more difficult topic to grasp and sometimes hard to draw the connection in a few words or sentences. Behavior change 101 is to know your audience. We have to make tangible connections we know our audience has.

It relates back to what I said about the strong Ragin’ Cajun fan identity. South Louisianans, like no other place I’ve lived – and I’ve lived in some gorgeous states – have a uniquely strong connection with their geography and environment. Take fishing for example. Whether it is for economic or recreation purposes, people here are in touch with the ecosystems that provide that opportunity. Things that harm that, say water pollution or salt water intrusion, are issues of concern.

In the case of zero waste and compost, yes, it is a means for reducing atmospheric methane emissions from landfills, the greenhouse gas (GHG) emissions that lead to climate change, but closer to home for people in South Louisiana, is the concept of “Cajuns Don’t Waste”. Some of the biggest local culinary traditions were created based on that concept – using every part of the pig at a boucherie, mixing smaller quantities of ingredients together for dishes like gumbo and jambalaya. Food in particular is a valuable resource that should not just be mindlessly discarded, but milked for all it’s got to offer. In the case of compost, we want to keep the nutrients from our organic waste in play by collecting, composting, and spreading the resulting soil back on our farms and gardens.

GSB: That is terrific, and well said, Monica. The thing is, especially in light of the new Intergovernmental Panel on Climate Change (IPCC) report, the threat from climate change is more pressing, more immediate than even previously thought, with potentially catastrophic consequences appearing by 2040. So I get the basic conundrum: Folks in Ragin’ Cajun territory may not be ready for climate change messaging but the clock is ticking. Think about it this way: The UL Class of 2040 is being born now. So bringing climate change messaging to this audience ain’t gonna be easy. Far from it. But I know you are up for the challenge – that’s why UL is lucky to have you. You, Gretchen and company can do this! I look forward to keeping this conversation going.

 


 

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The GSB Interview: Monica Rowand, Bringing Green-Sports to University of Louisiana. Part I: Honing Her Craft at UCLA and CU-Boulder

Monica Rowand is one of the brightest, young stars in the Green-Sports world as she helps to lead the University of Louisiana’s (Lafayette) athletic department’s burgeoning sustainability efforts. 

Despite Monica’s youth, her story is rich and deep, so much so that we’re dividing the interview into two parts. Today’s Part I delves into her lifelong love affair with sports, her discovery of Green-Sports at UCLA and her work with Dave Newport and University of Colorado-Boulder’s powerhouse Green-Sports program.

In tomorrow’s Part II, we move with Monica to 1,200 miles to the southeast to Lafayette, LA to find out what she and the University of Louisiana’s sustainability department are doing to green the Ragin’ Cajuns athletics department. 

 

GreenSportsBlog: Monica, you’ve done so much important Green-Sports work and you’re not yet 30. When did you start, when you were in middle school?

Monica Rowand: Well Lew, I wanted to work in sports for as long as I can remember, baseball specifically. In fact, when I was a little girl I knew the exact job I wanted…

GSB: …Which was?

Monica: To manage the Los Angeles Angels, or Anaheim Angels as I grew up calling them!

GSB: I’m dating myself by saying I grew up calling them the California Angels! Why not aim high?

Monica: Exactly! And that Angels job is still in my plans. But Green-Sports really started for me while I was an undergrad at UCLA

GSB:…Recently named the number one public university in the country!

Monica: I know! Anyway I started out as a business economics major but then switched to geography and environmental studies.

GSB: Why did you switch?

 

RowandM2

Monica Rowand (Photo credit: Monica Rowand)

 

Monica: Good question. I had first gotten interested in the environment in high school when I saw “An Inconvenient Truth.” Then at UCLA I signed up for a Global Environment class to, if I’m being honest about it, take care of a science requirement.

GSB: Many of us can relate to that kind of college class scheduling…

Monica: The thing was, I really loved it! Then, in my senior year, I took this amazing class — Remote Sensing…

GSB: What is that?

Monica: It’s about using satellites, radar and other tools to scan the earth and obtain information that include temperature and other weather and climate metrics. We were told to pick semester project topics based on our passions so, given my love of baseball, mine was about the size of parking lots at Major League Baseball stadiums and the resulting heat island effect. I also looked at tree coverage in those lots. All of this was done using remote sensing. I studied the LA Dodgers…

GSB: …Dodger Stadium has massive circular parking lots surrounding it…

 

Dodger Stadium

Aerial view of the massive parking lots surrounding Dodger Stadium in Los Angeles (Photo credit: change.org)

 

Monica: Yeah! Awful for heat island effect. We also looked at AT&T Park, the home of the San Francisco Giants and Nationals Park, home of the Washington Nationals. I really enjoyed the project; this was the first time I realized I could combine sustainability and sports.

GSB: Did you work on any other Green-Sports projects while at UCLA?

Monica: Yeah. The second one looked at the waste generated at large sports events by league — Major League Baseball, the NBA, NFL and NHL. I figured out the average amount of waste per league and then compared that to total waste in the U.S.

GSB: It must’ve been tiny…

Monica: Oh it was. But that didn’t deter me. In fact, it made me realize that the real promise of Green-Sports was in engaging fans to care about the environment, climate change, and more…more so than focusing on greening the games themselves, because, like I said, total waste and carbon emissions from sports events are quite small relative to everywhere else.

GSB: So you knew you were Green-Sports 2.0 rather than Green-Sports 1.0…

Monica: That’s right. Sports is perhaps the most powerful platform in the world and it is past time that it was used in service of the environment!

GSB: Indeed! So what did you do when you graduated?

Monica: I moved to Denver — needed to get out of LA then. I got a job at a gym because, well, I needed a job. We did waste reduction and recycling, had an Earth Week program but that wasn’t a green job. But I networked like crazy with something called the Rocky Mountain Green Venue Partnership. All the major Denver area sports venues were in the group…Coors Field, home of the Rockies, Pepsi Center, home of the NBA’s Nuggets and NHL’s Avalanche. CU Boulder was there too. It was at these events that I became convinced that I wanted to work in Green-Sports and that I could get a job in it. It just didn’t happen then…

GSB: And next you…

Monica: …Moved to New Orleans in 2012 as I decided to join the Americorps VISTA program and work with Global Green doing community outreach.

GSB: Global Green is a great group!

Monica: I loved that job. I worked on so many things — education, energy efficiency, and community organizing. During this time I also networked in Green-Sports: I went to the 2013 Green Sports Alliance Summit in Brooklyn. I connected with Jarian Kerekes…

GSB: …Then the NBA’s Corporate Social Responsibility head.

Monica: Yes. We collaborated on ideas to help green the 2014 NBA All-Star Weekend in New Orleans. I spoke to leading Green-Sports practitioners like Omar Mitchell of the NHL and Paul Hanlon of MLB. Both told me I should get an MBA, with the idea being that I already had a strong environmental background but I needed to learn about business. So I looked for business programs with a strong sustainability bent. At that time, Dave Muller at the Green Sports Alliance said, “You should talk to Dave Newport at CU-Boulder. He runs the Environmental Center there and is doing amazing Green-Sports things.”

GSB: What did Dave Newport tell you?

Monica: He said, “Come to CU and I’ll hire you to help grow ‘Ralphie’s Green Stampede!'” So I went off to Boulder. I mean, sports and B-school? INCREDIBLE!!

GSB: Sounds like the perfect spot as Ralphie’s Green Stampede is arguably the best Green-Sports initiative in college athletics.

Monica: Oh yeah! For several reasons. Number one: Dave has the same mentality I do: Sports has the power to change behavior. Two: The Green-Sports infrastructure was already in place when I arrived there in 2015. Ralphie’s Green Stampede, which launched in 2008, had already helped CU Athletics become Zero-Waste, reduce its carbon emissions, get involved in water balancing and…

GSB: What is water balancing?

Monica: Athletics reduced their water usage. Whatever we did use, BEF worked with us on river restoration projects, thus adding the same amount of water back that CU Athletics had used.

GSB: Who funded this?

Monica: We were able to get corporate sponsors to pay for it.

GSB: Brilliant! What was your role with Ralphie’s Green Stampede?

Monica: I was the program manager for fan engagement…

GSB: AGAIN, perfect for you!

Monica: YES!!! I got to work with Dave, Athletics, and Learfield, the company that sold CU Athletics sponsorships. Working with Learfield’s Brandon Leimbach, a true rock star, we were able solidify a unique category of sponsorship that created value for our sports property, the corporate partner, and our community.

 

Ralphie Team

From left, Monica Rowand and Ralphie’s Green Stampede teammates Dave Newport, Brandon Leimbach and Angie Gilbert (Photo credit: Monica Rowand)

 

GSB: What kind of sponsorship programs did you guys develop and sell?

Monica: On water restoration, working with the aforementioned BEF, we created Water For The West for men’s and women’s basketball in 2015-16 and then football in 2016. Wells Fargo and Kohler sponsored it. CU’s venues have high efficiency water fixtures like faucets and then CU Athletics purchased 10 million gallons of water restoration credits.

GSB: Where did the fan engagement piece come in?

Monica: The idea with fans was to get them to follow the Buffs’ lead and save water at home, work, and play. So we set up a text platform, text “CU Water” to 27126 — I believe it’s still live — and promoted it at games and on social media. By texting, you were committing to saving water on your own— we showed them how by texting them water saving tips. For every text pledge we got Wells Fargo would restore an additional 1,000 gallons of water to the Colorado River through the BEF water restoration certificate program.

 

Water For The West promotional video (1 min 4 secs) featuring CU Women’s Soccer player Taylor Kornieck

 

GSB: What a neat program! How many people participated and how much water was restored?

Monica: In addition to the 10 million gallons that balanced the Buffs’ annual water footprint, 956 students and fans made text pledges during the 15-16 basketball seasons. So in the program’s first season an extra 956,000 gallons worth of water restoration projects could be done!

 

TOMORROW’S PART II: Monica Rowand moves from CU-Boulder to the sustainability department of the University of Louisiana in Lafayette to help launch their Green-Sports initiative.

 


 

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GSB News and Notes: University of Chicago Fielded An-All Vegetarian Football Team*; Green Roof on Indiana Pacers Training Facility; Andrea Learned Pushes Bike Commuting at Global Climate Action Summit

* Back in 1907!

For real.

College Football Hall of Fame coach Amos Alonzo Stagg, one of the sport’s early innovators, became an unwitting #GreenSports pioneer by having his University of Chicago Maroons eat a vegetarian diet during their 1907 Western Conference championship season. Fast-forward to the present and the NBA’s sustainability efforts continue on the eve of the start of the 2018-19 season as the Indiana Pacers installed a green roof on its training facility. And Seattle-based strategic climate action communications expert Andrea Learned pressed bike commuting as an easy, low cost way to fight climate change at the recent Global Climate Action Summit in San Francisco. All in a multi-generational GSB News & Notes column!

 

 

U OF CHICAGO FOOTBALL STARTED #GREENSPORTS MOVEMENT WITHOUT KNOWING IT IN 1907 BY EATING A VEGETARIAN DIET

The University of Chicago now plays football at the small-college, Division III level. But the Maroons were a power back in the late 19th-early 20th century and were involved in two of the game’s most important firsts.

  1. The finest moment in the school’s football history took place in 1934 when Maroons running back Jay Berwanger won the first Heisman Trophy as college football’s finest player.
  2. Twenty seven years earlier, legendary coach Amos Alonzo Stagg converted the team to an all-vegetarian diet, revolutionary for that time. Heck, that would be considered radical today. Coach Stagg thus unknowingly planted the seed for the Green-Sports movement about a century before it actually took root.

The latter story came to light in Tal McThenia’s fascinating “How a Football Team Became Mascots for Vegetarianism,” which appeared in the August issue of Atlas Obscura.

Here’s what I found most interesting:

  • Football was already in a period of rapid evolution in 1907. The forward pass was legalized a year earlier a way to open up the game. 
  • Coach Stagg, a graduate of Yale Divinity School, adopted vegetarianism in 1905 and brought it to his squad two years later, believing “the non-flesh-eater shows far greater endurance than the athlete who eats flesh.”
  • Newspapers across the country savaged Stagg. “‘Vegetarians Only,’ sneered the Boston Globe. ‘Vegetable Football,’ quipped a wire story…The Chicago Inter-Ocean wrote, ‘Dried Apples, Prunes, Nuts, and Water for Maroon Team,’ while the Tribune declared ‘Kickers to Train on Squash.'”
  • Ex-Maroon superstar quarterback turned rookie Trib sportswriter Walter “Eckie” Eckersall nicknamed his alma mater The Vegetarians.
  • Technically, vegetarianism could only be a suggestion to the team but “Stagg, who had long insisted on abstinence from smoking, drinking, and cursing, enjoyed fierce loyalty from his squad, which meant, as one paper put it, ‘his suggestions are law.'”

 

Coach Stagg and the 1907 University of Chicago Football Team.

Coach Amos Alonzo Stagg (top row center in hat) and the 1907 University of Chicago Football Team (Photo credit: Special Collections Research Center, University of Chicago Library)

 

When the season opening game arrived against the visiting Indiana Hoosiers, McThenia reported that Maroons fans unveiled a new, veggie-themed cheer:

“Sweet potatoes, rutabagas, sauerkraut, squash!

Run your legs off, Cap’n De Tray^!

Sure, our milk fed men, by gosh!

Will lick ’em bad today!”

 

We’ll never know if it was the vegetarian diet — and/or the cheer — that did the trick for Chicago but they won easily over the Hoosiers, 27-6. Road victories at Illinois and Minnesota followed, and then came a home drubbing of Purdue, 56-0. Their 4-0 record earned the Maroons the championship of the Western Conference, the precursor to the Big Ten (seasons were much shorter back then). A non-league loss at home to the Carlisle Indians did little to dampen the fans’ enthusiasm for the team nor Coach Stagg’s conviction that the vegetarian diet had played a positive role in Chicago’s title-winning campaign.

 

Stagg Article

A 1907 article on Coach Stagg’s “vegetable food” (Photo credit: Special Collections Research Center, University of Chicago Library)

 

Despite the team’s success in 1907, as the 1908 season beckoned, the coach’s ardor for vegetarianism had waned somewhat, both for himself and the team. Per McThenia, Stagg “recalls going flesh-free entirely for only two years, as part of a (failed) effort to eliminate the source of chronic sciatic pain.” As for the Maroons, Stagg continued to encourage a vegetarian diet but no longer pushed it. And, always on the lookout for a new strategy, the coach brought a new “thing” to the squad that year; stimulation by oxygen.

 

GSB’s Take: Atlas Obscura, the site that ran Tal McThenia’s story on The Vegetarians, is fascinating. It is a self-described “global community of explorers, who have together created a comprehensive database of the world’s most wondrous places and foods.” So if you’re looking for, well, obscure places to visit, check out Atlas Obscura. 

Back to The Vegetarians…More than a century later, there are several athletes and teams who have taken the vegetarian baton from the 1907 University of Chicago Maroons, including the all-vegan English fourth division soccer team Forest Green Rovers, Leilani Münter, the “vegan, hippie chick with a race car,” and 11 members of the 2016 Tennessee Titans who adopted a vegetarian diet. Hopefully when the sports media writes about vegetarian-vegan athletes and teams, it will pick up on the climate change-fighting aspects of veggie and vegan diets, most notably that it takes 8-10 times as much energy for meat to get to one’s plate as compared to fruit, grains and vegetables.

Finally, how ironic is it that Chicago, known for a century or a more as the meat production capital of the U.S. — one of its nicknames is “The Hog Butcher of the World” — is also the home to college football’s first/only all-vegetarian team?

 

INDIANA PACERS PLANT GREEN ROOF ON NEW TRAINING FACILITY

When Victor Oladipo and his Indiana Pacers teammates reported for training camp on September 22nd at their one year-old St. Vincent (training) Center, they did so under a new 8,500 square foot rooftop garden. About 37 percent of the garden is devoted to wildflowers, crops, and plants indigenous to Indiana.

 

Two views of the new green roof at St. Vincent Center, the new training facility of the NBA’s Indiana Pacers (Photo credits: Christopher Cason)

 

According to Christoper Cason, writing in the September 16 issue of The Score, “Architecture firm RATIO, along with the Pacers, wanted something that would…set the franchise apart from other professional sports teams. RATIO reached out to Omni Ecosystems in 2015 about installing a green-roof system that would help regulate the building’s temperature and manage stormwater.” Omni builds green-roof and green-wall systems that support a wide range of plants — including foods— as well as grasses and  wildflowers.

The St. Vincent Center roof grows tomatoes, basil, beets, bok choy, carrots, green beans, kale, turnips, radish, and Swiss chard. Per Cason, “Instead of soil, the garden uses an engineered growing media that includes lightweight rocks, specific nutrients, and…earthworms.” The harvested vegetables will be used this season by Levy, the Pacers’ food service provider, at Bankers Life Fieldhouse, the team’s arena next door. Any excess produce will be donated to Second Helpings, a local hunger relief non-profit.

The garden also acts as a natural HVAC system, keeping St. Vincent Center cool in hot weather and warm in the winter. This will mean lower energy bills and reduced greenhouse gas (GHG) emissions.

“We’ve implemented a number of measures and campaigns around sustainability and conservation,” Brent Rockwood, senior vice president of corporate, community, and public relations for Pacers Sports & Entertainment, told Cason. “… We strive to set a positive example of environmental responsibility and innovation, and the green roof that sits atop the St. Vincent Center is a big piece to that.”

GSB’s Take: The NBA is upping their green game this season, especially at their training centers. In addition to the Pacers green roof, the LA Lakers recently installed solar panels on the roof of their new UCLA Health Training Center.

 

CYCLING MUST BE A MUCH BIGGER PART OF THE URBAN CLIMATE CHANGE SOLUTIONS MIX, SAYS ANDREA LEARNED OF #BIKES4CLIMATE AT GLOBAL CLIMATE ACTION SUMMIT

Seattle-based Andrea Learned is a multi-faceted individual.

She’s a strategic climate action communications expert who is well-known for her Twitter presence and her Learned On blog. Learned has worked with NGOs and corporations on their sustainability leadership platforms. And she’s a passionate urban biking advocate, having started for purely practical reasons some twenty years ago in Portland, OR.

Learned brought all of those skillsets to last month’s Global Climate Action Summit (GCAS) in San Francisco. She had hoped to see the climate change-fighting impacts of urban cycling — and walking — get visible and loud discussion as the low-hanging climate action fruit it should be.

 

Andrea with Kate White at GCAS1

Andrea Learned, donning the “Make America Green Again” cap, with Kate White, Deputy Secretary, Environmental Policy and Housing Coordination at the California State Transportation Agency (Photo credit: Kate White)

 

After all, it makes too much sense.

Per Eillie Anzilotti, writing about Learned and the GCAS in the September 27 issue of Fast Companyresearch shows that if, “globally, cycling commuting rates can rise from their current level of 6 percent (only around 1 percent in the U.S.) to around 14 percent, urban carbon emissions will drop 11 percent. Boosting pedestrian commuting would have similar benefits.”

Unfortunately, GCAS chose to ignore that low-hanging climate action fruit, as there was little evidence of these human-scale endeavors on the main stage. More Anzilotti: “In the summit’s list of key challenges, sustainable transportation appeared as something of a footnote; discussion of cycling and walking was often drowned out by talk of the admittedly more futuristic and startup-friendly electric vehicles.”

Of course the scaling up of EVs is crucial and the pace must accelerate quickly. But, as Learned told Anzilotti, a hyper-focus on electrifying transportation will grant a pass to cities, particularly those in the U.S., that have failed to create safe streets and bike lanes that actively encourage walking and biking.

Urban cycling as a “thing” for mayors and other politicians faces an uphill climb. EV’s are, after all, sexy. The same goes for solar panels, bus rapid transit, storage batteries and more.

To Learned, who started, builds and curates the #Bikes4Climate hashtag, big city mayors should start climbing.

“We need mayors to visibly ditch their traditional black Suburban transportation, on occasion, and bike commute instead. That will send the clear message that they some awareness of the safety and infrastructure challenges we city bike riders and commuters face every day” Learned told GreenSportsBlog, “It would also highlight the climate action and behavior change potential in individuals. Right now, the only mega-city mayor I know of who makes a point to be seen on a bike and talks about it as a carbon emissions reduction tool is Anne Hidalgo of Paris. Imagine if she’d hosted a whole session about the topic at GCAS? But, and especially in the United States right now, we have to identify, name and fame the leaders, small town or large city, who ARE pedaling their talk. ”

There is a smattering of urban cycling-pedestrian success stories, thanks in large part to women. Anzilotti highlighted a couple of them:

  • Barcelona’s mayor Ada Colau plans to double its cycling network in 2019 (she needs to move fast!), and reduce all vehicle traffic by 21 percent..
  • Toronto mayoral candidate Jennifer Keesmaat is proposing to lower speed limits, and the creation of pedestrian zones around schools.

 

To Learned, there’s an opportunity for policy makers in the climate action space (mayors, chief sustainability officers and more) who DO bike in their cities (for short trips and/or for their commutes) to learn from bike advocates, and to collaborate with those in the bikeshare and mobility sectors. “Leaders need to come together to see bicycles as climate action and transportation tools,” said Learned. “Seeing them as solely recreational toys is a huge mistake.”

GSB’s Take: Urban bike and pedestrian commuting needs to be a key part of any serious urban climate change-fighting plan, not the afterthought it appears to be most of the time. In fact, if people-friendly mobility isn’t already a priority in your city, then it’s time for a new mayor.

^ Leo DeTray served as captain of the 1907 University of Chicago football team

 


 

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The GSB Interview with Colin Tetreault: Part II — Making Arizona State a Green-Sports Leader

Colin Tetreault of Arizona State is both a Green-Sports visionary and top-level practitioner. This was made clear when he moderated the Thought Leader panel at the Green Sports Alliance Summit in June. Next up, thought leadership-wise, for Tetreault is a home game of sorts: the Sports & Sustainability Symposium at ASU this winter. GSB spoke with Tetreault in a two-part interview.

In Part I, Tetreault shared how his love for nature and Arizona State University led him to be a sustainability leader in Phoenix city government. Today’s Part II delves into Tetreault’s journey back to ASU, where is he is helping to turn the school into a Green-Sports leader.

 

We pick up the conversation as Colin Tetreault sums up his experience as Phoenix’ first sustainability director and then returned to Arizona State.

 

GSB: Kudos to you and your colleagues in Phoenix. You really made a difference! What did you do after the City began to embrace sustainability as a driver?

Colin: My job was to be a catalyst. By nature, catalysts drive change and then disappear. We hired a Chief Sustainability Officer and moved the full-time work to a great team in the City Management. That, in and of itself, was a statement on how the City shifted from where it had been two-years prior.

I went back to ASU, and that’s when the sustainability and sports link really began to accelerate. We began teaching a Sport & Sustainability class. Dawn Rogers, who was President and CEO of the 2017 Men’s Final Four in Phoenix, came to us and asked us “What should a mega-event like the Final Four do from a sustainability perspective?” Well, we went into overdrive, putting together a Sport and Sustainability Dream Team of state leaders with the goal of leaving a strong sustainability legacy for the city through the power of sport. Our focus was on Zero-Waste, renewable energy credits (RECS) and being water positive. On the latter, we worked with Bonneville Environmental, Northern Arizona Forest Fund, and Salt River Project on an innovative water restoration program.

 

Colin Tetreault 2

Colin Tetreault, Arizona State University (Photo credit: Colin Tetreault)

 

GSB: Were your efforts successful?

Colin: We did good work, especially on water. Even the downtown events achieved a zero waste level. Our energy was entirely offset with sustainable energy production. And we worked in the arena of climate justice…

GSB: Whoa…Whoa. Climate justice and sports rarely comes up. How did you guys do that?

Colin: Here’s how. The games were played in suburban Glendale, northwest of the city. But most of the fan-fest type events were held in downtown Phoenix. Due south of downtown happens to be some the most disadvantaged areas in Arizona. We asked ourselves: Will people from those areas be able to enjoy the Final Four? There were a ton of free events in downtown Phoenix, including the Fan Fest and concerts and so folks were able to enjoy those. And we intentionally engaged low-income and high-minority school districts. The most important question was: How can we empower disadvantaged people in some way because the Final Four was here? Our idea there was to take the total kilowatt hours (kWh) used at the Final Four, multiply that times ten and do that amount of energy efficiency upgrades at Section 8 (low income) housing near Phoenix and Glendale. The plan was to have it funded by the federal Department of Energy (DOE), Housing and Urban Development (HUD), and other sponsors The efficiency investment would allow residents to have more money to for education, healthy food, and would positively impact their credit rankings.

GSB: That is BRILLIANT! Did it come to fruition?

Colin: Unfortunately it did not.

GSB: Why not?

Colin: Interest and funding ability wasn’t the hurdle; time was. We introduced the idea in December, 2016 and thus it was too late to do it right by the time of the Final Four in April, 2017. Hopefully, this will be done at another mega-event in the future. But, aside from that, I’d say our sustainability efforts for the Final Four were largely successful. We earned platinum certification, the highest level possible for a sustainable event and a first for any mega-event, from the Council for Responsible Sport

 

Colin Final Four Fan Fest

Fan participating at the sustainability-themed fan-fest at the 2017 NCAA Men’s Final Four in Glendale, AZ (Photo credit: Colin Tetreault)

 

Colin Final Four Fan Fest 2

Poster promoting water restoration projects at the 2017 NCAA Men’s Final Four fan-fest (Photo credit: Colin Tetreault)

 

GSB: Terrific. Council certification is impressive…What was next at ASU, Green-Sports-wise, after the Final Four?

Colin: Major League Baseball came to ASU at the beginning of 2017, looking for a strategic approach to fan engagement and sustainability with clubs. Working together, we created a comprehensive approach for the Arizona Diamondbacks and Colorado Rockies spring training facility, Salt River Fields. We executed a program that included signage throughout the ballpark, social media engagement, a message that ran on the scoreboard from Shea Hillenbrand, standup interviews, a press release from Commissioner Rob Manfred and more.

On another front, we provided a graduate-level intern to Catharine Kummer and her NASCAR Green team. The “Change Agent,” Meghan Tierney, conducted an analysis for Richmond (VA) Raceway that went beyond recycling and tree planting to figure out how the venue could drive incremental revenue by protecting the environment and engaging the community. They plan to present this to track leadership over the next few months.

 

Colin Salt River Fields

Salt River Fields, spring training home of the Arizona Diamondbacks and the Colorado Rockies (Photo credit: Colin Tetreault)

 

We are also interested in the sociocultural impacts and benefits of sport. I mentored another one of our graduate students – McCady Findley – in creating an advocacy activation platform for athletes and leagues. He called it the Chagemaker Platform.

GSB: Advocacy platform? What, is this some sort of social media push?

Colin: Far more than that, it’s an education and engagement model that finds ways to encourage – not discourage – our young athletes to become leading experts in social and environmental areas off the field.

GSB: Oh man, that is HUGE!

Colin: In this age of athlete activism, leagues have two choices: 1) Empower and direct your athletes to act like champions on AND off the field. This will create lasting change that can build greater fan affinity, while concurrently reducing brand risk and exposure issues. Or; 2) pretend that the stone age ended due to lack of stones and ignore to responsibility of sport to be involved in our collective human evolution and suffer the brand firestorms. Need I point to the innumerable examples of late?

GSB: Let’s go with door number one…

Colin: McCady built a platform to educate, empower, and direct advocacy for impact and outcomes…before finishing grad school. My Change Agents rock!

GSB: No doubt! Finally, talk about “Sustainability and Sport,” the event ASU is hosting in January with the Green Sports Alliance…

Colin: We’re taking a broader view of sustainability than what you normally see at Green-Sports gatherings, including taking on issues of social justice and human equity. We’re scheduled to hear from the head of the Arizona Girl Scouts and athletic leaders on social justice. The former Mayor, Greg Stanton, will also be there sharing the power of sports in building communities. Topics like sports and the circular economy as well as regenerative natural capital will be on the docket.

GSB: What is regenerative natural capital?

Colin: It gets into how being “less bad” on the environment is not good enough if we’re going to avoid the worst effects of climate change. We need to be “more good” incorporating the value of nature into our decision and policies.

When we view our natural resources as stocks of assets (water, clean air, material flows) we recognize that we need to not just mitigate their depletion or degradation. Rather, we need to think strategically and in a systems perspective about how to reinvest and grow returns on that capital. While some may think of this as new thinking, even Teddy Roosevelt understood this over 100 years ago by saying, “The nation behaves well if it treats its natural resources as assets which it must turn over to the next generation increased, not impaired in value.”

GSB: And how can sports engage on regenerative natural capital?

Colin: First, it starts with understanding an organizations impacts and dependencies on the natural systems and society around it. From there, one can better understand the associated costs/benefits and risks/opportunities.

From there, leagues, teams, and brands to make better development, purchasing, operational, and disposition choices that benefit – demonstrably – ecosystems and societies. A framework like that reduces risk and exposure, opens up new areas for innovative purchasing decisions, and advances the organization’s brand in the public eye. I think that the biggest opportunity is the exposure and reach sport can provide in illustrating the importance and value of nature in our business decisions.

GSB: Sounds like the event will be like a fusion of a Green Sports Alliance Summit and NPR! Speaking of the GSA Summit, I thought your Thought Leader panel was also NPRish — thought-provoking, in depth. So put your Thought Leader cap on…How do we amp up what I call Green-Sports 2.0 — engaging fans, especially those who don’t go to games — a much, much, much bigger number than attendees — on environmental and climate change issues?

Colin: You’re 100 percent right. And it’s funny you mention NPR — we have Tracy Wahl, formerly an executive editor there, at ASU’s Cronkite School of Journalism, leading an amazing partnership on sustainability reporting in the Western US. But I digress. The way I look at it, sports is about 15 years behind business in terms of harnessing sustainable strategies and communicating those practices to a wide stakeholder base. That’s not derogatory. Traditional enterprise faced the same issues. Sports is catching up…quickly. I’d also offer that sports has an even greater opportunity to leapfrog traditional enterprise in its impact. People connect on a very personal basis with sports. It’s that reach and narrative – that sports excels in – that will undoubtedly create the wave of change we need.

I like your Green-Sports 1.0 and 2.0 constructs. What I want to know is: What will Green-Sports 3.0 look like? Sport needs to be thinking 30 years out the way businesses does on issues of sustainability, climate change and more. How can sports be bold yet pragmatic? We see that FIFA, UEFA and the IOC are taking laudable steps on sustainability and climate…

 

Tracy Wahl

Tracy Wahl, executive editor of the Regional Journalism Collaboration for Sustainability, at Arizona State’s Cronkite School of Journalism (Photo credit: Arizona State University)

 

GSB:…Like the climate change vignette at the 2016 Rio Olympics Opening Ceremonies…But that’s a one off to this point.

Colin: True, but those groups are headed in the right direction on communicating on environment and climate to fans. They and domestic leagues have opportunities to do more while concurrently creating institutional value, especially since they can appeal to younger people…To get and keep them as fans in the way their elders were, sports organizations need to show young folks that they’re innovating — on the field and off. Sustainability can and must be a key off-field tenet going forward. I’m earnestly proud of our leagues and teams and the work they have trail blazed. It’s not easy, but it’s impactful. It’s that impact that I’m committed to supporting and furthering.

 


 

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The GSB Interview with Colin Tetreault: Part I — Former Phoenix Sustainability Director Helps Arizona State Become Green-Sports Leader

Colin Tetreault of Arizona State is both a Green-Sports visionary and top-level practitioner. This was made clear when he moderated the Thought Leader panel at the Green Sports Alliance Summit in June. Next up, thought leadership-wise, for Tetreault is a home game of sorts: the Sports & Sustainability Symposium at ASU this winter. GreenSportsBlog spoke with Tetreault in a two-part interview.

Part I deals with Tetreault’s pre-Green-Sports life: His passion for the environment, as well as his sustainability work at Arizona State and in the mayor’s office in Phoenix. Tomorrow’s Part II delves into Tetreault’s and ASU’s Green-Sports leadership and where he thinks the movement needs to go.

 

GreenSportsBlog: Colin, you have an impressive — and, I have to say, long job title: Senior Sustainability Scholar and Global Sports Scholar, Julie Ann Wrigley Global Institute of Sustainability at Arizona State University. You’ve worked with Major League Baseball, USA Triathlon and others on innovative Green-Sports initiatives. And, as I experienced first hand at the Green Sports Alliance Summit in June when you moderated the Thought Leader panel and workshop, you’re also working to push the Green-Sports movement forward faster. So I’ve been looking forward to this interview. How did you get to this place at the leading edge of Green-Sports?

Colin Tetreault: Thanks so much, Lew. Hey, I’m the proud product of a west coast business-guy dad and a Delaware Quaker mom. I grew up in the outdoors, climbed my first mountain when I was 9, learned contract negotiation at 12, did migrant refugee social work in my early teens, and gave thanks for the “return of a bull market” in high school. I have a background in capitalism and environmentalism, marketing and social work. Since my mom worked at ASU, I’ve been in that community since kindergarten. I did my undergrad and grad school work there.

GSB: You are a Sun Devil through and through! What did you study?

Colin: Well, after peaking in kindergarten I studied marketing and sociology as an undergrad. I was part of the inaugural cohort, back in 2007-08 in the sustainability graduate degree program, which emphasized the need for purpose in business.

 

Colin

Colin Tetreault, Senior Sustainability Scholar and Global Sports Scholar, Julie Ann Wrigley Global Institute of Sustainability at Arizona State University (Photo credit: Colin Tetreault)

 

GSB: Ahead of its time…

Colin: I was very fortunate in terms of my timing, to say the least. While in grad school I started S2 Consulting. We showed corporate leadership how sustainability could drive business…How to do well while doing good. Clients included Intel, Starbucks, and PetSmart.

GSB: What did S2 Consulting do for these A-List companies?

Colin: We basically applied a sustainability lens to business consulting, showing our clients how leading on environment, as well as the social and governance aspects of sustainability, would help drive revenue, mitigate risk and drive brand image upward.

GSB: WOW! What did you do next?

Colin: I wanted to serve students, but didn’t want to go for a PhD — I didn’t want to write a dissertation that no one read, nor did I want to teach students to do the same. Instead, I wanted to help students interested in sustainability in a more practical fashion. In 2010, ASU offered a new Masters of Sustainable Solutions. It quickly became the most popular masters degree program at the School. It involved one year of studying and one year of doing.

GSB: That sounds right up your alley…

Colin: It was. I mean, if you want graduates to get hired in cool, sustainability-oriented jobs, what they needed was practical experience. So corporations would come to our program and we connected them to students, who then worked on sustainability projects that were material to the enterprise. And that set them up for jobs once they graduated

GSB: That is how a graduate school program should run. Now I understand you also got involved in politics at around that time. Talk about that…

Colin: Yes. I was a Director on the Phoenix Green Chamber of Commerce. This was 2011-12. There was a mayoral election then. If memory serves, there were 11 candidates running. They had a debate on sustainability. Eight of the candidates were on stage; two of them were respectable on environmental issues. One of them actually understood that sustainability was more than trees and recycling. That was Greg Stanton. He said “if I’m elected, I will appoint Phoenix’ first full time sustainability policy director.” I said to myself, “I want this job!” I was qualified, had the subject matter expertise and was known as an honest broker in the community. So when Greg won, I went for it and — what do you know — he appointed me to his team!

 

Colin 2013 Eugene Scott Mayor Greg Stanton. Grid Bike

Colin Tetreault (l), Eugene Scott (now a Washington Post reporter) and then-Phoenix mayor Greg Stanton promote bike share in the city in 2013 (Photo credit: Grid Bike)

 

GSB: That’s AMAZING! How did ASU react?

Colin: They were great about it. The university loaned me to the city. The city was able to save cost on a director level role and the university was able to be of service to its community.

GSB: That’s quite the win-win. What did you do in the sustainability policy director role?

Colin: Well, when I came into the city government, Phoenix was known as the “Bird On Fire,” the least sustainable city in the USA…

GSB: …So there was only one way to go: UP!

Colin: I served with a great team in the writing of the city’s first sustainability plans. We made sure they were 100 percent policy driven, not a political document. That way we could get much more buy in. After two years, I’m proud to say that we were able to author one of the best sustainability turnaround stories for a city.

GSB: What were some of its key tenets?

Colin: Let me frame the situation we faced: Phoenix is the fifth largest city in the nation. I was tasked with serving 1.7 million people over an area that is 520 square miles. You can fit Paris, Rome, Manhattan, and San Francisco into the legal borders of Phoenix. That doesn’t include the two dozen additional cities in our region. To add to the challenge, our state-level politics and historical orientations didn’t make sustainability practice difficult, it made it outright hostile. But that didn’t stop us. We rolled up our sleeves, made our work focused on cost efficiencies to create buy-in, and set out to create positive change.

Some of the big and fun ones were energy, waste, land use, and transportation.

In energy, we built a $25 million deal – the largest in the nation – in partnership with the Department of Energy and a regional bank – to accelerate home rooftop solar deployment in the city. It only makes sense that place with the best solar capacity should empower its residents to take control of their energy bills and reduce their environmental impact in perpetuity. We specifically carved out this program to be reserved for folks of low-to-moderate income areas. We believed — and still do — that we are judged not on how we treat those with the most, but how we treat those with the least.

We also authored the most aggressive approach to waste in the history of the state. Prior, the city and region had no waste management goals. None.

GSB: How was that possible for the fifth largest city in the nation?

Colin: Crazy, right? Well, we became the first American city to partner with the Ellen MacArthur Foundation to create a “circular economy”. We basically said there’s no such thing as trash. While setting a 100 percent Zero Waste goal, we also looked to transform “trash” into resources. We called the campaign Reimagine Phoenix, asking folks to reimagine a future with no waste…just resources and opportunities. We built, in partnership with ASU, a public-private tech accelerator to cultivate and build local companies that could address the waste stream and grow private-sector jobs. Here are a few examples: palm fronds. Yeah, those things people like to sip umbrella laden drink under…turns out that they are a pickle to compost. The fibrous nature of them precludes them from being incorporated into normal compost operations. For anyone who has been to Phoenix knows we’ve got trees in spades. The city partnered with a private enterprise to break those fronds into a material that is incorporated into an animal feedstock. Another venture takes hard to recycle plastic items and breaks the polymers into base-level monomers…the building blocks of other items. From there, they can make “stuff” and keep materials in play…not downgrading them or sending them to a landfill.

 

Reimagine Phoenix

 

GSB: That is very cool…What about land?

Colin: Land…oh boy…don’t get me started! There was a 2000 article indicating that nearly 40 percent of the Phoenix region was vacant land. Not only does that look terrible, it depresses property values, which reduces tax revenues, which means school budget cuts. It also adds to the urban heat island effect, and reduces community cohesion.

GSB: Not a good look.

Colin: Not at all. While certain land use policies are primarily the purview of the county and state, we showcased what reform could look like. We worked with Keep Phoenix Beautiful to transform 15 acres of vacant land in the heart of central Phoenix.

GSB: Fifteen acres of vacant land? Downtown?

Colin: It was the largest vacant piece of land in the heart of a downtown in the nation…and it had been that way for over 20 years. We — and a dozen community partners — built the largest and most impactful community space in the state. Refugee gardeners built and operated businesses. We hosted veterans therapy groups to help treat those with PTSD symptoms, built gathering collaboration spaces for LGBTQ youth bullied out of high school, hosted concerts and more. We called it PHX Renews. We wanted to renew our urban fabric. And we did. The fun part…everything on the site was made to be interim and moveable. Here’s the cool part…that giant piece of land…is going to be redeveloped. Our work didn’t disappear, it moved – like germinating seeds – to grow opportunities all over the Valley of the Sun.

GSB: Finally, on transportation?

Colin: We brought bike share to the city, accelerated the deployment of more light rail, and sought to create a policy of “complete streets” where thoroughfares are designed to move goods, ideas, peoples and services…not just cars. Instead of a banal streetscape that consists of 4 lanes of vehicular traffic with episodic, anemic tree or shade cover that is not just uncomfortable for, but openly hazardous for pedestrians and cyclists – in addition to vehicle operators – “complete streets” paints a more virtuous picture for all. By embracing slower vehicular speeds, with more purposeful pedestrian and non-motorized transit options and gathering spots, places and businesses flourish. Look to intersections from Manhattan to Curitiba. What were once solely car dominated areas are now bastions of commerce and culture. By the way, it also has positive environmental impacts by tailpipe emissions…so it’s got that going for it, too.

 

IN FRIDAY’S PART II: Colin discusses his return to Arizona State and how he helped it become a Green-Sports innovator.

 

 


 

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GSB Football Preview, Part I: Lauren Lichterman, Helping to Green Texas Athletics

With the American football in full kickoff mode, GreenSportsBlog is taking a look at two teams at different points on the “Green Gridiron” spectrum. Today, we talk with Lauren Lichterman who is helping to jumpstart the greening of The University of Texas at Austin, Department of Intercollegiate Athletics. Later this week, GSB will turn to the greening of Super Bowl Champion Philadelphia Eagles, already a sustainability leader.  

 

GreenSportsBlog: Lauren, when I think of Green-Sports leaders in college sports, my mind goes to the Pac-12 — all 12 schools plus the conference itself are members of the Green Sports Alliance — and Big Ten schools like Michigan, Minnesota and Ohio State, which all have been working towards hosting Zero-Waste football games. The Big 12, which basically spans Texas, the Plains states with West Virginia sprinkled in? Not so much, at least not yet. So I’m really glad to talk with you about the greening of The University of Texas. Did you go to Texas? And were you always an environmentalist?

Lauren Lichterman: I grew up in Memphis, Tennessee. Not a very green area, I’ll admit. But we always recycled. So I was an environmentalist. And I loved sports.  So when I did end up going to UT…

GSB: …Hook ’em Horns!

Lauren: Hook ’em Horns! I played intramural basketball, soccer, volleyball, and ultimate frisbee.

GSB: You were BUSY!!!

Lauren: Oh yeah! I thought I would be an international business major, but I started taking sports management courses and loved them. I always saw sports as a powerful forum for teamwork, equality and more.

 

lichterman_lauren_UT

Lauren Lichterman, operations and sustainability consultant at the University of Texas at Austin’s Department of Intercollegiate Athletics (Photo credit: Texas Athletics)

 

GSB: So did you switch to sports management?

Lauren: I did. And I worked in the Athletics Department while I was in school.

GSB: What did you do for them?

Lauren: Anything they needed. After graduation, a position opened up in the facilities and operations department. Since planning, operations, and logistics had become my passion I jumped at the chance. In fact, I got the job offer on graduation day so my timing was quite lucky.

GSB: What was your role at the start?

Lauren: I wore a lot of hats. I handled customer service, fan surveys, ran information tables at football, baseball, volleyball and softball games. It wasn’t glamorous but I loved it!

GSB: How great is that? How and when did sustainability enter the mix?

Lauren: In 2010, which was my first year working full-time, the Office of Sustainability came to Athletics, saying they’d like to start a tailgate recycling program. The Athletic Director at the time, DeLoss Dodds, said “OK, sounds great. What do you need?” I became the main point of contact on the Athletics side for supplies and logistics. Sustainability brought two or three full-time people to the effort. We ended up relying on a lot of student volunteers, which was great.

GSB: What did you and your team do?

Lauren: We roamed the tailgate areas and awarded those that really got it with the Recycler of the Game.

GSB: How did fans react?

Lauren: They really liked it. More and more tailgaters wanted to participate. That kind of reaction led Athletics to get more into greening Longhorns games. And from there, in 2014, our leadership decided that we need to go Zero-Waste.

GSB: From Recycler of the Game to “let’s go Zero-Waste” in four years. Green-Sports moves fast at Texas Athletics!

Lauren: We actually started our Zero-Waste efforts with baseball and softball during the spring of 2014. Both facilities and operations are obviously much smaller than football. Darrell K Royal-Texas Memorial Stadium, home of Texas football, holds about 100,000 people. UT baseball has a capacity of about 7,000 and softball’s capacity is 1,200.

 

UT Baseball

University of Texas baseball stadium, part of the school’s Zero-Waste efforts (Photo credit: Texas Athletics)

 

GSB: Big difference!

Lauren: So baseball and softball became our Zero-Waste pilots. We started with softball, trying to go Zero-Waste for a weekend home stand. Sodexo, our concessions partner, was fantastic.

GSB: How so?

Lauren: Here’s one example. We found out that we couldn’t recycle the plastic bowls that contained nachos and cheese — those were considered contaminated. So Sodexo came to us with a “paper boat” nacho solution…

GSB: …Who’da thunk it? Wasn’t that costly?

Lauren: It wasn’t cost prohibitive — and we thought it would be. It’s a misperception that going Zero-Waste will be super-costly. For example, by using compostable utensils, less trash is being sent to landfills — and sending trash to the landfill is expensive. Most of our local vendors get this.

GSB: I’m glad you mentioned local. Austin is a bit of a green oasis in Texas, right?

Lauren: Oh, it helps being in Austin. In fact, the city is going Zero-Waste, so vendors in town are starting to manage that way.

GSB: Fantastic! So back to softball and baseball…

Lauren: Yes! So we did one weekend of Zero-Waste softball in 2014. In 2015 and 2016, we added one weekend of baseball per season.

GSB: How come only one weekend per season? If you can do it once, why not all the time?

Lauren: I know! It was silly. By 2017, we went for Zero-Waste at both sports for the entire season.

GSB: GreenSportsBlog readers know that, to claim Zero-Waste status, a venue has to divert 90 percent or more of waste from landfill. How did you do?

Lauren: In 2017, baseball was Zero-Waste for the entire season, as they diverted 91 percent of waste from landfill. Softball just missed, attaining an 88 percent diversion rate. 2018 was similar for both.

 

Volunteers Baseball 4-20 2a

A group of UT “Sustainability Squad” volunteers flash the “Hook ‘Em Horns” sign during a 2018 baseball/softball weekend (Photo credit: Texas Athletics)

 

GSB: Kudos to baseball and softball. Have you tried going Zero-Waste at basketball?

Lauren: Basketball is an island of sorts. We’re planning to build a new arena in the next five years or so that would replace the Frank Erwin Center. The site is still being debated. So we’re not going to go for Zero-Waste at Erwin, but we have undertaken some small initiatives like having recycling bins available. We are also recycling at soccer matches and track meets, but we’re not going for Zero-Waste there. It’s a matter of resources.

GSB: Understandable. So let’s go back to the Big Kahuna, football…

Lauren: Ah yes…Football is a fantastic, complicated beast. First, Darrell K Royal-Texas Memorial Stadium is land locked, with streets on three sides and the rec center on the fourth. So how waste leaves the stadium and where it goes is complicated. When we launched our Zero-Waste effort in 2014, we started to move our volunteers inside the stadium where could better control waste streams…

GSB: …Did that hurt the tailgate recycling program?

Lauren: Not at all. It’s still going strong. By the time we shifted our resources inside, tailgaters already knew what to do, recycling-wise. Back to the stadium, we used to have eight-yard long dumpsters around its perimeter. Fans would just throw waste in, unsorted. We needed to get the waste sorted first, then put into the dumpsters.

GSB: How did you manage that?

Lauren: Well, our former-tailgate-area-but-now-inside-stadium volunteers were deployed to educate fans. That moved the needle a bit, but we didn’t have enough volunteers to monitor 500 bins. Then, we thought, “What if, in addition to educating fans, the volunteers sort the waste?” The last home game of the 2016 season against TCU was our pilot. THAT was what moved the needle!

GSB: The volunteers didn’t mind digging through the waste?

Lauren: We asked them about it ahead of time, and they were good with it. And we have to get to Zero-Waste in football. In the spring of 2016, the campus-wide sustainability master plan was released. It said the entire Austin campus will be Zero-Waste by 2020. So, the pressure was on starting last season. Including the 2017 campaign, we’d have 18 games through the end of 2019 to get to Zero-Waste.

GSB: That’s really not a lot of games.

Lauren: I know! So for the 2017 season, our volunteer team had grown to 60. Most of them were deployed to our sustainability sort squad, with the remainder making up our sustainability spirit squad, directing fans on how to best sort through their waste. We were able to up our game from 38 percent diversion in 2016 to 50 percent by the end of last season.

GSB: That means you have 12 games total between now and the end of the 2019 season to get to 90 percent. Sounds daunting but doable.

Lauren: I agree. We learned a lot last season. Football generates 40 tons of waste per game. Before, we were sorting during and especially after games. But most of our home games are at night and volunteers won’t stay. So we tested sorting on Sunday. No one is in the way. It’s just us. We found Sunday to be the quickest, most-efficient sorting system we’ve ever had.

 

Jim Walker sorting allll the trash

Some of the 40 tons of waste generated at a Texas Longhorns home game  (Photo credit: Texas Athletics)

 

GSB: Did you get lots of Sunday volunteers?

Lauren: You bet. In fact, we sorted through the waste in an hour! So now we’re trying to work out Sunday sorts for all of our 2018 home games. The key is answering this question: Where can we stash the waste overnight? And have enough space to sort it in the morning? After working really hard all summer and collaborating with many different entities on campus, we were able to determine a specific parking lot that would suit all of our needs. So we’re going haul the waste to this parking lot on Saturday, and sort as much of it as we can before the waste disposal companies open up on Monday. This plan should get us halfway to Zero-Waste. Then we also need to work with the cleaning company that scours the seating bowl to sort properly — and that part is now in our contract.

GSB: Assuming the Sunday sort proves successful and the cleaning company steps up, will that get you to Zero-Waste? If not, what else can you do?

Lauren: We would have to take a closer look at the waste stream to see which products that go to landfill have not yet been switched to recyclable or compostable counterparts. If we find products like that, we would need to find a way to incorporate them.

GSB: Have you talked to your counterparts at Zero-Waste success stories like Ohio State and Stanford?

Lauren: Yes and we’ve learned a lot, but their systems and situations are different. Being able to bounce ideas off of them has been very helpful.

GSB: Pivoting beyond Austin, has UT Athletics’ greenness rubbed off on its Big 12 counterparts?

Lauren: Not to the same extent. But we hope that by going Zero-Waste, we will inspire other Big 12 schools to move in that direction.

GSB: Finally, what about getting fans involved in greening beyond their contacts with volunteers?

Lauren: We definitely want to engage fans more. Our social media platform, “Bleed Orange, Live Green” is growing in popularity. And, anecdotally, the feedback has been positive. You know, things like “Glad you’re doing this!” and, regarding the sorting, “Better you than me!” But we need to do more with fans…

GSB: …Two things I’d like to see are 1. Sustainability messaging to fans who follow the Longhorns on TV and online, and 2. Surveys of fans, both attendees and those who follow the team via media, about their attitudes on “Bleed Orange, Live Green”

Lauren: I would like to see those things too! We actually had a meeting with our communications team this summer to figure out how and when would be best to survey our fans about our sustainability initiatives. We want to make sure that the goals we are setting are things that our fans are passionate about as well. Our Athletics’ administration is fully on board with “Bleed Orange, Live Green.” so I think we will start to figure out more ways to support our sustainability program through increasing communications and visibility to our fans like you’ve mentioned.

GSB: Good to hear! Aside from getting to Zero-Waste, what are the next big sustainability initiatives for Texas Athletics? Are renewables on the horizon?

Lauren: Energy efficiency is a big part of the campus Sustainability Master Plan and Athletics will be a part of that. For example, when lighting needs to be replaced, we plan to replace with LEDs. Renewables are coming on campus but it’s been slow so far. That said, renewables are the “next big green thing” for athletics. I can’t give you a timetable just yet. Another big thing for us is water conservation. We are looking at a rainwater retention system to provide water for power washing the stadium

GSB: Lauren, I don’t know how the Longhorns football team will do this season, after an opening day loss at Maryland on Saturday. But I do know this. You will be a very busy woman these next couple of years, starting with Saturday’s home opener vs. Tulsa.

 


 

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GSB News and Notes: U of Miami Football to Debut Eco-Conscious Uniforms; University of Louisiana-Lafayette Football Goes Zero-Waste; LA Galaxy and StubHub Center Go Strawless;

As our US-based GreenSportsBlog readers head out for the Labor Day weekend, we’re offering up a GSB News & Notes for your end-of-summer reading pleasure. The University of Miami (FL) Hurricanes will open their 2018 football season against LSU in Arlington, TX wearing eco-conscious uniforms from Adidas and Parley for the Oceans. But should the Hurricanes also be taking on climate change, given Miami’s vulnerability to it? About 60 miles southwest of Baton Rouge, the UL-Lafayette is embarking on a journey to host Louisiana’s first Zero-Waste football games. And, MLS’ LA Galaxy and the Stub Hub Center add to the growing number of teams and venues eliminating plastic straws.

 

UNIVERSITY OF MIAMI HURRICANES DON ECO-FRIENDLY UNIFORMS; WHEN WILL THEY TAKE ON CLIMATE CHANGE?

When the University of Miami Hurricanes take the field Sunday night in their nationally televised season opener against LSU at AT&T Stadium in Arlington, TX, they will do so wearing new, alternate uniforms made from repurposed and upcycled materials, including plastic ocean waste. The uniforms are the result of a partnership between Miami, Adidas and Parley For The Oceans.

 

Miami Parley E-L

The University of Miami Hurricanes will take the field Sunday at LSU in eco-friendly alternate uniforms, thanks to a partnership with Adidas and Parley for the Oceans (Photo credit: Environmental Leader)

 

While the Hurricanes are the first American football team to partner with Parley for the Oceans and Adidas, they are following in the footsteps of European club soccer giants Bayern Munich and Real Madrid in wearing the eco-friendly alternate uniforms.

 

Real Madrid Parley

The Real Madrid, Parley for the Oceans-Adidas jersey (Photo credit: Adidas)

 

More than 70 percent of the special-edition uniform is fashioned from regenerated Econyl yarn (made by Aquafil of Trento, Italy), a raw material transformed from fishing nets and other nylon waste intercepted in marine environments, and from Parley Ocean Plastic, which also comes from waste that was intercepted from beaches and coastal communities. The result is a “durable, yet breathable fabric that is optimal for Adidas performance apparel,” according to a statement from the Hurricanes. Players will also wear cleats and gloves featuring recycled materials. The statement claims the cleats are the first-ever styles of eco-conscious footwear to be debuted on-field for NCAA football competition.

“Our players and staff are excited to wear the new adidas Parley jerseys and gear for our season opener,” Hurricanes coach Mark Richt said in a statement. “We’re also excited that Adidas and Parley are teaming up with UM to help promote sustainability around the world.”

 

 

I am happy to see the University of Miami take the Adidas-Parley plunge and to engage on the plastic ocean waste issue. Sports teams engaging on the environment is still too rare so this is a positive.

But (you knew there was going to be a but, right?), from where I sit, climate change is by far the biggest environmental challenge humanity faces — in fact, I’d argue it is the biggest challenge humanity faces, period. Bigger even than the plastic ocean waste issue.

And the Hurricanes are arguably the most logical big time college football program to take on climate change. After all, Miami is one of the world’s most vulnerable cities to the effects of climate change, including sea level rise. So I think UM missed the boat by not tying the Adidas-Parley uniforms to climate change as well as plastic ocean waste.

Maybe next year? What do you think?

 

 

UL-LAFAYETTE’S CAJUN FIELD LOOKS TO BECOME FIRST ZERO-WASTE STADIUM IN LOUISIANA

Take I-10 west 56 miles from the LSU campus in Baton Rouge and you arrive at the , University of Louisiana-Lafayette. The Cajuns of the mid-level Sun Belt Conference play in the sizable shadow of perennial national power LSU of the powerful Southeastern Conference (SEC).

But UL-Lafayette is second to none in the Bayou State when it comes to Green-Sports. They are making a concerted effort to host Zero-Waste football games at 36,900 seat Cajun Field, starting with Saturday night’s opening game vs. Grambling.

 

Cajun Field

Cajun Field, home of the greening UL-Lafayette Cajuns (Photo credit: UL-Lafayette)

 

“This year we’re making the really big leap forward in removing all trash cans from inside Cajun Field and we’re only going to have recycling and compost cans,” Gretchen Vanicor, the director of UL-Lafayette’s Office of Sustainability, told Lafayette’s News15.

The university introduced recycling cans in and around the stadium in 2014. And replacing trash cans with compost cans is part of the school’s plan to get towards Zero-Waste (which means diverting at least 90 percent of waste from landfill), while also saving money.

“The great parts about doing sustainable operations is usually it’s not just better for the environment, it’s better for our economics too,” shared Vanicor, “Diverting food waste from landfill by composting means we pay far less in tipping fees. When we can find those projects that are sustainable economically but also environmentally, then we always go after them.”

The Cajuns are quite serious when it comes to going after Zero-Waste:

  • Food will be served on biodegradable plates or in reusable containers.
  • Wooden spoons, forks and knives will replace plastic utensils.
  • Drinks will be served from either aluminum cans or recyclable plastic cups, and fans will be able to request compostable straws.
  • Styrofoam cups will be nowhere in sight
  • And, as UL-Lafayette sustainability coordinator Monica Rowand told Josh Meny of KATC-TV3, “we’re switching this year to eco-craft, compostable paper [to line pizza boxes]”

 

 

According to Vanicor, Zero-Waste at football games is only a first step at UL-Lafayette: “We really want to be leaders both in our region and in our state for sustainability and our goal eventually is to get to the point where we’re a zero waste university.”

It seems to me as though LSU can learn from UL-Lafayette, at least in terms of Zero-Waste if not on the football field. Hey, they should play each other but that’s a story for a different column.

 

STUBHUB CENTER AND LA GALAXY ELIMINATE PLASTIC STRAWS

StubHub Center, the Carson, California home of Major League Soccer’s LA Galaxy and, until 2020, the LA Chargers of the NFL, is now offering paper straws upon request to minimize pollution from plastic straws.

Fans will be provided paper straws upon request, with a limited number of plastic straws still available to serve those with special needs. An estimated 250,000 plastic straws will be kept out of landfills annually due to this new approach at StubHub Center

The initiative, in conjunction with food and beverage provider Levy, as part of the Galaxy’s Protect the Pitch sustainability program, launched last Friday when the team played crosstown rival LAFC to a 1-1 draw. By doing so, StubHub Center became the first soccer-specific stadium in MLS to serve drinks during games without a plastic straw.

 

El Trafico Corner of the Galaxy

LA Galaxy (white) and LAFC battle in their “El Trafico” rivalry game on August 24. That was the first game at StubHub Center to feature paper straws (Photo credit: Corner of the Galaxy)

 

The policy will also be in effect for all Los Angeles Chargers NFL games at StubHub Center.

“We are proud to continue to increase our sustainability efforts throughout StubHub Center in all of our gameday operations,” said StubHub Center General Manager Katie Pandolfo in a statement. “Protecting our environment is paramount and reducing single-use plastic straws can greatly decrease plastic pollution in our oceans.”

 


 

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