The Southeastern Conference (SEC)¹ has been the king of college football for more than a decade. Member schools Alabama, Auburn and Florida have combined to win seven national championships over the past decade. That reputation took a bit of a hit Monday night when Clemson of the Atlantic Coast Conference (ACC) throttled Alabama, 44-16.
On the Green-Sports front, the SEC has gotten a bit of a late start, but maybe that is starting to change.
GreenSportsBlog took a look at the Green-Sports shoots that are beginning to sprout at Auburn University’s Athletics Department.
It took a Michigan Man to champion sustainability in partnership with Auburn University Athletics.
Mike Kensler, Auburn’s Director of the Office of Sustainability, grew up on the streams and rivers of the Great Lake State, developing a lifelong appreciation of the outdoors.
Education and life experiences helped Mike appreciate the importance of economic, social, and individual wellbeing aspects of sustainability. He earned Bachelors and Masters degrees at the University of Michigan, the latter a sustainability-focused program in the School of Natural Resources.
After stints at the Chesapeake Bay Foundation and National Wildlife Foundation, Kensler joined Auburn University— located 110 miles southeast of Birmingham on the plains of eastern Alabama — in 2008, where he worked on water policy and water education issues for three years. He became sustainability director in 2011.
Mike Kensler (Photo credit: Mike Kensler)
He arrived at a school where sustainability already enjoyed a high profile.
“A number of sustainability initiatives were already underway, including a minor in sustainability studies. The university President had committed Auburn to be carbon neutral by 2050 as a result of strong student support,” Kensler recalled. “The sustainability office reports to the President’s Chief of Staff, which signals the importance of sustainability to Auburn University.”
Since then, Auburn has moved forward on a number of green fronts.
“Probably the biggest thing was Auburn’s commitment, in 2016, to only build LEED certified structures, at a minimum silver level,” recounted Kensler. “That was huge.” Another example is Tiger Dining, the school’s food service and a font of sustainable innovation.
Per Kensler, Tiger Dining’s Auburn Foods program “provides food grown by the Auburn family for the Auburn family, including an innovative aquaponics initiative in partnership with the School of Fisheries.” Responsible sourcing, waste minimization — including a ban on polystyrene, more sustainable transportation management and energy efficiency are hallmarks of Tiger Dining’s approach to sustainable management.
ATHLETICS JOINS AUBURN’S GREENING PARTY
Soon after Kensler joined the Auburn staff, he found an athletics department already on the sustainability train, and eager to do more.
“Jeff Steele, the Associate Athletics Director for Facilities, was dedicated to efficient operations, green cleaning, and improving recycling at our stadiums and arenas from the get-go,” Kensler recalled. “Auburn joined the Green Sports Alliance under the leadership of then-athletics director Jay Jacobs. He passed the sustainability baton to current AD Allan Greene, who is fully on board.”
The highlight of athletics’ greening initiatives, not surprisingly, takes place at 87,000-seat Jordan-Hare Stadium, home of Auburn Tigers football (Auburn fans also use “War Eagle!” as a battle cry and as a way to greet each other).
Auburn’s eagle flies into a full house at Jordan-Hare Stadium (Photo credit: Auburn University)
The annual Green Game features student “Trash Talkers” roaming the tailgate areas, urging fans to recycle, a video on Auburn’s greening programs that runs in-game on the video board, and a Green-Sports focused column from Mike Kensler in the game program.
Beyond the Green Game, athletics’ sustainability initiatives, both current and those on the drawing board, include:
- An energy efficiency campaign is underway at Auburn Arena, home of Tigers men’s and women’s basketball and women’s gymnastics. The Athletics Department reported $114,000 in annual savings and 1,800 metric tonnes of CO₂ equivalent in carbon savings in 2014 as a result of a variety of efficiency upgrades.
- Water refilling stations at Jordan-Hare Stadium. “Fans can fill up their empty water bottles,” Kensler noted. “Which is a big deal because it gets really hot there, especially at September and October games.”
- The installation of LED lighting at Plainsman Park, Auburn’s baseball stadium. Jordan-Hare (2019), the track stadium (2020), and Auburn Arena (2021) are next up.
Recycling at football had been going on since before Kensler arrived, with rates slowly improving (per Kensler, “we’re not near zero-waste…yet”). Composting — essential to getting to zero-waste — has been a challenge, one Auburn’s sustainability director is confident will be surmounted.
“We’ve talked about it for years,” acknowledged Kensler. “Students, faculty, and staff are all interested and Tiger Dining is committed to seeing composting happen. Recently we learned of an option that looks very promising. There are several hurdles to jump, but I’m telling you, COMPOSTING WILL HAPPEN and within the foreseeable future.”
AUBURN ATHLETES GO GREEN
Sustainability, already popular with the Auburn student body at large, is now finding advocates among student-athletes.
- In May 2017, Auburn football players, coaches, and others traveled to the Dominican Republic where they built and distributed water filters and solar light packets to those in need.
Auburn football players Dontavius Russell and Daniel Carlson drain and assemble the filters before they are inserted into the buckets in the Dominican Republic in 2017 (Photo credit: auburn.edu)
- Track athlete and current Peace Corps volunteer Kensley Defler, who graduated in 2018, was a 2-year intern with the sustainability office. .
- Helen Ulrich, a sophomore journalism major on the women’s equestrian team^, earned her eco-athlete stripes by writing a story on the anti-plastic straw movement.
“I’m a huge animal lover,” enthused Ulrich. “So when I read a story about a turtle with a straw in its nose, I got angry. Then, when I visited cousins in California, I saw that some restaurants were going strawless. So I got curious. Then I noticed Starbucks was planning to get rid of its straws, I became even more interested. I noticed that our Wellness Kitchen had gone strawless. At first there was a lot anger — that’s because no one explained it. Once they put signage up that communicated that the new policy was enacted to help the environment, the anger vanished pretty much overnight. The equestrian team rallied around the policy immediately — hey, we’re animal lovers! The football players took a little while but they’re coming around.”
The Mooresville, NC native sees the strawless campaign as a green starting point for athletes and the student body more broadly: “Getting rid of straws can lead us to take on bigger environmental issues,” Ulrich said. “I can see plastic bags being a natural next step and then we can go bigger.”
AUBURN FANS WOULD LIKELY REACT POSITIVELY TO CLIMATE CHANGE MESSAGING
According to a fascinating, county-by-county study on attitudes about global warming# conducted by the Yale Center on Climate Communication in August, residents of Lee County, Alabama — where Auburn is located — should be open to climate messaging from their beloved Tigers.
Yes, it is true that Lee County residents scored lower than the U.S. average on all 29 questions about global warming#. But those differences were, for the most part, small — or at least smaller than I thought they would be. And, on most questions, more than half of residents had positive attitudes about the existence of global warming and on the need for climate action:
- 68 percent of Lee County residents think global warming is happening, only 2 percentage points below the U.S. average
- 55 percent are worried about global warming, 6 points below the U.S. average
- 83 percent believe the government should fund research into renewable energy sources, 2 points below the U.S. average
- 63 percent say fossil fuel companies should be required to pay a carbon tax, 5 points below the U.S. average
So far, climate change has not been included in the messaging at Jordan-Hare Stadium during the annual Green Game. But, the attitudes of Lee County residents show that talking climate to fans should not be a major risk for the Auburn Athletics Department.
IT’S TIME FOR A GREEN “IRON BOWL”
For those GreenSportsBlog readers who don’t follow college sports, the Iron Bowl — the annual football game between Auburn and Alabama — is like the Yankees—Red Sox rivalry, times about 1,000. Watch “Roll Tide/War Eagle,” ESPN’s documentary on the in-state rivalry between the schools that are separated by 157 miles, and you’ll get the gist.
So, how about channeling some of the intense energy generated by Alabama-Auburn towards a positive end — via a Green Iron Bowl?
The 2019 edition will be played at Jordan-Hare on November 30 so there is time to make it happen.
“Auburn University has a Sustainability Policy which states, in part, that sustainability is a core institutional value to be integrated in to all aspects of the University,” Kensler said. “It is important and gratifying that Auburn Athletics, so much the public face of the University, is making tangible and visible progress toward sustainability – doing its part and setting an example for the Auburn family. Adding Green to an always Orange and Blue Iron Bowl would certainly be noticed! War Eagle!”
GSB’s Take: Auburn Athletics has demonstrated they are walking-the-green-walk. Now it’s time for the Athletics Department needs to push the Green-Sports envelope further by talking-the-green-talk directly with its fans, including on climate change.
It says here that Tigers’ fan reactions will be more positive than expected — if not quite as positive as their reactions to Clemson 44 Alabama 16.
¹ The 14 SEC member schools are Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Missouri, South Carolina, Tennessee, Texas A&M and Vanderbilt
* Auburn’s sports teams are known as both the Tigers and War Eagles
^ Auburn is one of the few Division I schools in the U.S. to have an equestrian program — others include SEC rivals Georiga, South Carolina, and Texas A&M as well as Baylor.
# The Yale Center on Climate Communications study used “global warming” in its questions rather than “climate change”
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