GSB News and Notes: Oracle Park Goes LEED Platinum; Climate Change Forces Move of Speed Skating Race; Nike to Go 100% Renewable Energy via Partnership with Iberdrola

With pitchers and catchers reporting to spring training this week, it’s fitting that we lead off our GSB News & Notes column with a baseball story: Oracle Park (formerly AT&T Park), the home of the San Francisco Giants, just became the first LEED Platinum venue in MLB.

Elsewhere, an iconic Dutch speed skating race is moved to Austria because of the effects of climate change. And Nike continues to push on the sustainability front, pledging to generate all of its energy for its European operations from renewable sources

 

SAN FRANCISCO GIANTS BALLPARK BECOMES FIRST MLB VENUE TO EARN LEED PLATINUM CERTIFICATION

Oracle Park, formerly AT&T Park and home of the San Francisco Giants since 2000, is one of the best places to watch baseball in the major leagues¹. With McCovey Cove in San Francisco Bay beyond the right field bleachers and the Oakland Bay Bridge off in the distance, the vistas and atmosphere are sublime. Oh yeah, and the Gilroy Garlic Fries are simply beyond.

 

Gilroy Garlic Fries

Oracle Park’s famous and delicious Gilroy Garlic Fries (Photo credit: Wally Gobetz/Flickr)

 

Less obvious to the senses — aside from the solar panels outside the right field wall — are the ballpark’s many green features. Hopefully that will begin to change as Oracle Park recently became the first venue in the big leagues to receive LEED Platinum Certification, the highest possible designation from the U.S. Green Building Council (USGBC). It had earned LEED Gold status in 2015.

 

 

Solar at AT&T

Solar panels outside Oracle Park’s right field stands, overlooking McCovey Cove in San Francisco Bay (Photo credit: San Francisco Giants)

 

Moving up from LEED Gold to Platinum for existing buildings is not easy. The structure must be best-in-class in every category imaginable, including water efficiency; energy and atmosphere; materials and resources; indoor environmental quality and innovation in design. Able Services (building maintenance) and Goby (data analytics) were key players in helping Oracle Park make the grade. Greening initiatives included:

  • Demonstrating a more than 75 percent reduction in conventional commuting trips for employees;
  • Offsetting 50 percent of its energy use through renewable energy credits;
  • Diverting more than 94 percent of waste from landfill through an aggressive recycling and composting program;
  • Instituting water-efficient landscaping – resulting in a more than 50 percent reduction in water usage from improved irrigation technology systems;
  • Installing LED Field Lights for over 55 percent energy reduction in field lighting.

“For years, the San Francisco Giants have been steadfast in their pursuit of a sustainable environment at Oracle Park,” said Paul Hanlon, Major League Baseball’s Senior Director of Ballpark Operations and Sustainability. “Through their extensive recycling and environmental efforts, which includes consistently recording waste diversion numbers of 94 percent and greater since 2012, the Giants have achieved the impressive feat of having Oracle Park receive the first LEED Platinum Certification among MLB ballparks, and thus continuing to be a leader throughout all of sports. We commend their efforts, and look forward to their continued growth.”

“We have been committed since opening this park 19 years ago to making it the most sustainable and greenest ballpark in the country,” added Jorge Costa, Giants’ Senior Vice President of Operations and Facilities for Oracle Park. “From the time we opened our gates, we have been working to achieve LEED silver, gold and now platinum certification. We will continue to refine and reevaluate our sustainability and efficiency practices to remain an environmental leader in the operation of Oracle Park,”

 

CLIMATE CHANGE FORCES MARATHON SPEEDSKATING EVENT TO MOVE FROM NETHERLANDS TO AUSTRIA

After soccer, speedskating is arguably the most popular sport in the Netherlands. And the tradition of speedskating outdoors on natural ice can be considered the Dutch equivalent of apple pie in the U.S.

So what to do when climate change results in winters so warm that the Dutch waterways don’t freeze consistently enough to make speedskating possible?

According to “Racing the Clock, and Climate Change,” a piece by Andrew Keh in the February 7 issue of The New York Times, the Dutch have adjusted to the new reality by moving the Elfstedentocht, one of Netherlands’ most iconic speedskating events — to Austria of all places.

Per Keh, the Elfstedentocht, is “a one-day, long-distance speedskating tour through 11 cities of the Friesland province. [It] has been held casually since the late 1700s and more officially since 1909…Covering a continuous route of about 200 kilometers — about 124 miles — the Elfstedentocht takes place only when the lakes and canals of Friesland develop 15 centimeters (almost six inches) or more of ice…That was once a relatively common phenomenon; lately, it has been exceedingly rare. From its [modern] inception in 1909 to 1963, the Elfstedentocht was held 12 times. Since then, there have been three, most recently in 1997.”

 

Elfstendocht

The last Elfstedentocht, the one-day distance race through 11 Dutch cities, was held in 1997. (Photo Credit: Dimitri Georganas/Associated Press)

 

Some wonder if it will ever be held there again. “The chances of an 11 Cities Tour decrease every year because of global warming,” Geert Jan van Oldenborgh, climate researcher at the Royal Netherlands Meteorological Institute, told Keh. “That should be a good incentive for the Dutch to do something about it.”

The Dutch have long led the way on renewables and energy efficiency in an effort to reverse the effects of climate change. But because the Netherlands is both low lying and exposed to the see, its people have also needed to show the way on climate adaptation. That goes for speedskating, so the Dutch figured out a work-around for the Elfstedentocht, which translates to “11 cities tour”.

“Every winter, close to 6,000 people from the Netherlands make a pilgrimage to Weissensee, Austria (population 753),” wrote Keh. “Climate migrants of the sports world, they seek the cold and the ice of this town’s enormous, asparagus-shaped lake. Known as the Alternative Elfstedentocht, the relocated race has been embraced by the Dutch, [since it launched in 1989], as the chance to skate the same, staggering 200-kilometer distance (roughly the driving distance between Los Angeles and San Diego) their ancestors did.”

The key difference, aside from location between the original and the Alternative Elfstedentocht, is that the latter snakes 16 times through a 12.5 kilometer course laid out on the lake in Weissensee, rather than running through 11 towns.

 

Alternative

The Alternative Elfstedentocht snakes, serpentine-style, on a lake in Weissensee, Austria (Photo credit: Pete Kiehart, The New York Times)

 

And while the thousands of skaters who trek to Austria are appreciative that the Alternative Elfstedentocht exists and of their hosts’ hospitality, most hope to be able participate in the original at least one more time.

Erben Wennemars, 43, and a professional speedskater, embodies that spirit.

“I’m an eight-time world champion, I won two Olympic medals, but I would throw it all away for the Elfstedentocht,” Wennemars told Keh. “There are a lot of people who have gold medals. But if you win the Elfstedentocht, you’ll be known for the rest of your life.”

 

NIKE PARTNERS WITH IBERDROLA TO REACH 100 PERCENT RENEWABLE ENERGY GOAL FOR ITS EUROPEAN OPERATIONS

Nike Just Did It.

“It”, in this case, refers to the company’s recent partnership with Iberdrola, a clean energy producer based in Spain. The goal is to accelerate Nike’s progress on sourcing 100 percent of its energy from renewables for its European operations.

According Nike’s Chief Sustainability Officer Noel Kinder, the new Nike-Iberdrola team “catapult[s] us ahead of the timeline that we outlined three years ago when we joined [The Climate Group’s] RE100, a coalition of businesses pledging to source 100 percent renewable energy across all operations.”

 

Noel Kinder

Noel Kinder, Nike’s Chief Sustainability Officer (Photo credit: Nike)

 

Iberdrola looks to be an ideal partner for Nike.

The only European utility to be part of Dow Jones Sustainability Index since its inception in 2000 certainly talks the clean energy talk. On the hope page of its website, above the fold: “we are committed to a sustainable, safe and competitive business model which replaces polluting sources of energy with clean ones and intensifies the decarbonization and electrification required worldwide.” And it is putting its money where its mouth is, investing more than €32 billion by 2022 in the electrification of the economy.

 

¹ In order, my five top favorites of the 20 or so MLB ballparks I’ve visited are 1. PNC Park (Pittsburgh Pirates), 2. AT&T Park, 3. Wrigley Field (Chicago Cubs), 4. Fenway Park (Boston Red Sox), 5. Camden Yards (Baltimore Orioles)

 


 

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GreenSportsBlog Imagines a Green New Deal for Sports in Matt Chester’s “Energy and Policy Blog”

Matt Chester, writer/editor of the excellent Chester Energy and Policy blog, posted a thought-provoking story in which he asked practitioners in a variety of fields about what a Green New Deal could look like in their areas of endeavor. He was very kind to ask yours truly to offer some ideas for a sports version of the GND. 

 

Matt Chester’s “Energy and Policy Blog” is always an interesting read, striking a strong balance between “just the facts”-ness and wonkishness.

So when he called to say he was writing a story about what a Green New Deal would look like across a variety of sectors, from higher education to movies to the internet, I was intrigued. When he mentioned that sports would also be a topic area, I became really interested. And, when Matt asked if I would be open to developing some thought starters around a Green New Deal for sports, I said yes in about two seconds flat.

Click here to read his post and some of my ideas for a sports Green New Deal.

For those who’ve been living under a rock the past couple of weeks, the Green New Deal is a resolution that was introduced in late January in Congress by freshman Representative Alexandria Ocasio-Cortez (D-NY14) and Ed Markey (D), the junior senator from Massachusetts.

 

AOC Markey

Representative Alexandria Ocasio-Cortez (D-NY14) and Senator Ed Markey (D-MA) introduced a Green New Deal resolution in both houses of Congress on January 30. Standing in the background is Senator Jeff Merkley (D-OR)  (Photo credit: Alex Wong/Getty Images)

 

The GND resolution offers a sweeping plan to make the United States carbon neutral by 2030, upgrade the energy efficiency and sustainability of national infrastructure and private businesses, and create “millions” of jobs in the process. Click here to link to an analysis of the Green New Deal from the February 7 issue of Vox.

It is important to note the Green New Deal resolution is not a bill.

A resolution is a statement of principles while a GND bill (or bills) would be an actual piece(s) of legislation based on those principles. The bill would need to be passed by the House and Senate, then signed by the President (or overridden by a 2/3 vote by each body of Congress in case of a very likely veto from this President) to become law.

 

GSB’s Take: The Green New Deal is at the beginning of what looks to be a long, bumpy yet important ride through Congress. Good going by Matt Chester to broaden the GND conversation beyond the world of politics by getting people to think of what analogous “Green Moonshots” would look like in film, higher education and sports.

As far as the Green New Deal as a policy matter is concerned, I see some great things in it as well as some caution flags. You can be sure that we will examine the plusses and minuses of the GND in the coming days, as well as cover how the sports world reacts to it. And we will build upon the Green New Deal of Sports thought starters we presented today. Please share you own ideas in the comments section below.

 


 

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International Ski Federation President Denies Climate Change; Protect Our Winters Urges Him to Resign

Gian Franco-Kasper, the President of the International Ski Federation (FIS¹), showed himself in an interview last week to be a virulent denier of climate change. His comments were made at the beginning of the 2019 FIS Alpine World Championships in Åre, Sweden. Ironically, the organizers had recently earned ISO 20121 certification as a sustainable event.

Almost immediately after the Franco-Kasper story broke, Protect Our Winters (POW) launched a campaign that is pushing for his resignation.

 

The skiing story of the week was the bronze medal earned by Lindsey Vonn of the U.S. in the final race of her storied career, the downhill at the 2019 FIS Alpine World Championships in Åre, Sweden.

Unfortunately, Vonn’s farewell had to share the stage with the news that the President of FIS¹, the governing body of international skiing, has views on climate change that mirror those of noted denier-skeptic, President Donald Trump.

Gian Franco-Kasper’s climate change-denier bona fides came to light in an interview with René Hauri in the February 4th issue of the German language, Zurich-based newspaper, Tages Anzeiger. The next day, Dvora Meyers posted a column in Deadspin that, along with her biting analysis, translated the 75 year-old FIS leader’s comments into English.

 

Gian Franco-Kasper

Gian Franco-Kasper, President of FIS (Photo credit: Mark Runnacles, Getty Images)

 

Here, from Meyers’ piece, is Franco-Kasper expressing climate change denial, using the old it’s-cold-out-somewhere-so-climate-change-can’t-be-happening” trope:

“There is no proof for it. We have snow, in part even a lot of it. I was in Pyeongchang for the Olympiad. We had minus 35 degrees C. Everybody who came to me shivering I welcomed with: welcome to global warming.”

And here he links his disdain for environmentalists to a fondness for dictators:

“It’s just the way that it is easier for us in dictatorships. From a business view I say: I just want to go to dictatorships, I don’t want to fight with environmentalists anymore.”

And then, for good measure, Franco-Kasper added this note on immigrants to Europe:

“The second generation of immigrants has nothing to do with skiing. There are no ski camps anymore.”

All of these quotes could easily have come from the current occupant of the Oval Office. Yet, even Trump hasn’t made the climate denial-dictator connection, at least as far as I’m aware. Per a CNN report, Franco-Kasper tried to walk back the Love-A-Dictator comment — I’ll leave it to the reader to judge his sincerity — but not his climate change denial nor the immigrant-bashing.

Two days after the Deadspin story broke, Protect Our Winters, the nonprofit made up of elite winter sports athletes who advocate on behalf of systemic political solutions to climate change, issued this call for Franco-Kasper’s resignation:

“The snowsports community should be demanding climate action, and not tolerate those who dismiss science to remain in positions of leadership. That’s why are asking the newly formed Outdoor Business Climate Partnership² and the outdoor and snowsports community at large, all of whom rely on a stable climate to power our $887 billion industry, to join us in calling for Mr. Franco-Kasper’s resignation.” 

According to POW, the Franco-Kasper interview brought out into the open what had been whispered about in ski industry circles for years: That FIS leadership is still unwilling to acknowledge — let alone act upon — the overwhelming scientific evidence supporting the reality of human-caused climate change that threatens the entire snowsports industry.

Franco-Kasper’s climate change denial stands in stark contrast to the strong sustainability leadership displayed by the organizers of the 2019 FIS Alpine World Championships in Åre, Sweden, taking place now through the 19th. It recently earned certification as being compliant with the ISO 20121 standard for sustainable events.

 

Are 2019

Riikka Rakic (r) sustainability manager for Åre 2019, helped lead the effort that resulted in the championships earning ISO 20121 certification as a sustainable event (Photo credit: Iana Peck, Åre 2019)

 

GSB’s Take: This one is easy. Franco-Kasper’s climate denial, along with his preference for dealing with dictators rather than democracies, make him 1) scarily Trump-like, and 2) clearly unfit to be the leader of the governing body of a sport that is suffering consequences of climate change in the here and now. 

What is not easy to comprehend is how this man, whose views on these issues apparently have been well-known inside international skiing circles, has been able to remain in office since 1998.

POW has started a letter-writing campaign to FIS, urging Franco-Kasper to resign. If you agree he should go and would like to participate, click here.

If the letter-writing effort proves successful and the Franco-Kasper Era (Error?) finally ends, here, in no particular order, is an admittedly U.S.-centric list of three potential successors FIS should consider:

  • POW’s Executive Director and avid snowboarder Mario Molina, 
  • Longtime skier John Kerry, who, as Secretary of State under President Obama, was a driving force behind the ultimate adoption of the landmark 2015 Paris Climate Agreement.
  • Val Ackerman, first commissioner of the WNBA and currently commissioner of the Big East Conference. She would bring trail blazing executive experience, has a global perspective³, and, based on a brief conversation I had with her in 2018, gets it on climate change.

 

¹ FIS =The French version, Federation International de Ski
² The Outdoor Business Climate Partnership is comprised of the National Ski Areas Association, Outdoor Industry Association and Snowsports Industry America
³ Ackerman, during her days at the WNBA in the late 90s, worked closely with then-NBA commissioner David Stern, arguably the person most responsible for the explosion in the global popularity of the league.

 


 

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NYC Marathon Ups Its Green Game

The TCS New York City Marathon is, arguably, the highest profile race of its kind on the planet. Managed by New York Road Runners (NYRR), it boasts the biggest field in the world with over 52,000 runners. Managing the event sustainably is a high priority for NYRR. GreenSportsBlog spoke with Caitlin Cunningham, the organization’s Senior Manager, Event Development and Logistics, to dig into the specifics of the greening effort surrounding the marathon.

 

Marathon Sunday.

If you live in Manhattan like I do, those two words connote the annual, joyous mid-autumn celebration of The Big Apple that is the TCS New York City Marathon.

To Caitlin Cunningham, Senior Manager, Event Development & Logistics for New York Road Runners (NYRR), Marathon Sunday has an entirely different meaning.

She is responsible for managing sustainability for the Marathon. Not surprisingly, that is no easy task. After all, over 52,000 runners race past an estimated one million spectators across all five boroughs on the first Sunday in November, generating many tons of waste, along with carbon emissions associated with getting to and from the event.

 

caitlin cunningham

Caitlin Cunningham of the New York Road Runners stands atop the Staten Island side of the Verrazano Bridge, starting point for the TCS New York City Marathon (Photo credit: NYRR)

 

“We’re aware of our impact on the city in terms of trash and other environmental issues,” acknowledged Cunningham. “So we have to be creative and work hard to minimize our footprint.”

 

GREENING GOES INTO HIGH GEAR DURING MARATHON WEEK

Runners and spectators begin to see the fruits of the sustainability efforts of NYRR, its partner organizations and several city agencies on the Sunday before the big race.

The Poland Spring Marathon Kickoff five-miler features a partnership between NYRR and City Harvest, the nonprofit that helped launch the food rescue movement in 1982. Since then, it has collected and donated massive amounts of unused food from a myriad of events and other sources to charities throughout New York City. In 2018, 800 lbs. of food from the five-miler found its way to soup kitchens and more.

The night before the race, NYRR hosts a pasta dinner for more than 3,000 runners at the TCS New York City Marathon Pavilion, located in front of Tavern on the Green in Central Park. The organization has a Zero-Waste goal for the dinner, meaning it diverts 90 percent or more of its waste from landfill. With a 2018 diversion rate of 79 percent, the organization is closing on the Zero-Waste finish line.

Then, very early on race day, NYRR and the New York City Department of Transportation (DOT) spring into action with a comprehensive mass transit operation. Its objectives are to get more than 50,000 runners to the starting line smoothly and on time, while minimizing environmental impact.

“More than 90 percent of the runners take NYRR-provided transportation options, many of which are added for the marathon, from different points in the city, either directly to the start of the race on the Staten Island side of the Verrazano Bridge or to lower Manhattan’s Staten Island Ferry terminal,” Cunningham said. “About 23 thousand people take the ferry across New York Harbor to the staging area. The nearly ubiquitous use of mass transit is key to getting runners to the starting line on time and also to minimizing our carbon footprint.”

Once in Staten Island, the runners are given bagels and bananas, with City Harvest there to collect the unused food — they also are at the finish line in Central Park, picking up unused “recovery bags”, containing Poland Spring bottled water, Gatorade, Snyder’s Pretzels, and more.

Before taking off across the Verrazano Bridge, many runners shed their outer clothing layers. Prior to 2012, those sweat pants and jackets would be destined for the landfill. But, for the past six years, thanks to a partnership with Goodwill Industries of Greater New York and Northern New Jersey, the apparel has found a second life. In 2018, Goodwill collected 91,000 lbs. of clothing, bringing the six-year haul to just under 863,000 lbs.

That’s a lot of clothing!

 

nyrr goodwill full

Goodwill Industries of Greater New York and Northern New Jersey places collection bins across the TCS New York City Marathon start bridge for runners to donate their heavy clothing before taking off (Photo credit: NYRR)

 

Once the starting gun goes off, the New York Department of Sanitation (DSNY) and private hauler Royal Waste begin a coordinated effort to ensure that, 1) by Monday morning, the city streets show no trace that the marathon even took place, and 2) as much of the vast amounts of waste generated by the runners and spectators is diverted from landfill.

DSNY largely plays the role of street sweeper, gathering leftover spectator trash. They also collect apparel left by runners on the bridges and streets. Unfortunately, those textiles cannot be reused because they were picked up off of the ground, so they go to landfill.

Most of Royal Waste’s efforts focus on recyclables, like bottles, cans, papers and cardboards, with a small amount of composting at this point.

“Royal Waste’s advanced sorting system allows it to do a great job of waste diversion,” noted Cunningham. “They cover the entire course, from the start at the Verrazano Bridge through the boroughs, into Manhattan to the finish line at Tavern on the Green. In 2018, they were able to divert 82 percent of the 222 tons of waste they collected.” That represented a 2.5 percent improvement over 2017.

“New York Road Runners has always made an effort to minimize our footprint on our city and the communities we encounter,” Cunningham said. “Over the past several years we have strived to gain more metrics on our ongoing sustainability efforts so that we can make more precise decisions on the future of our sustainability goals and make our impact even more significant.”

 

BEYOND THE MARATHON: NYRR HELPS REFURBISH SCHOOLYARDS

Sustainability is a year-round pursuit for NYRR, encompassing much more than the marathon.

“One of our most exciting programs is a partnership with The Trust for Public Land in which we transform asphalt schoolyards into state-of-the-art, green, community playgrounds,” reported Mike Schnall, Vice President of Government Relations and Community Investment at NYRR.

 

nyrr schnall headshot dec 2018 full body

Mike Schnall of NYRR (Photo credit: NYRR)

 

NYRR has contributed $2 million to help fund the design and construction of playgrounds at seven schools. Students themselves designed the new outdoor spaces, working in concert with landscape architects.

The seven community playgrounds feature green infrastructure design elements, a hallmark of The Trust for Public Land’s playground work. Specialized plantings and porous pavement help reduce storm runoff that can flood streets and overwhelm sewer systems, allowing untreated water to end up in rivers and bays. Each playground absorbs hundreds of thousands of gallons of water annually and includes 20-30 new trees that bring shade and better air quality to their neighborhoods.

 

Unknown_R1.tif

Through its partnership with NYRR, The Trust for Public Land unveiled a student-designed playground at CS 154 Harriet Tubman Learning Center, in Harlem (Photo credit: NYRR)

 

“As New York Road Runners continues to grow, our team will continue its commitment to leaving the communities that welcome us into their neighborhoods better than the way we found them,” Cunningham said. “We have some exciting, new, organization-wide sustainability initiatives and policies in the works and are eager to establish sustainability as a core value of New York Road Runners.”

 


 

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GreenSportsBlogger Lew Blaustein to Moderate “Green-Sports and Its Impact on Climate Change” Panel in NYC on March 11

The event, which is open to the public, will take place at the Princeton Club of NYC at 6:30 PM on Monday March 11th. Admission is $15. Tickets can be purchased by clicking here.

Over the past 15 years or so, Green-Sports 1.0 — the greening of the games themselves — has largely been a success. From LEED certified stadia and arenas to Zero-Waste games to locating sports venues close to mass transit, Green-Sports has become mainstream within the sports facilities world, even if it is unknown to most fans. 

As we turn the page to Green-Sports 2.0 — engaging fans and other sports stakeholders to take positive environmental actions — we have to acknowledge that to date, the sports world has largely been slow to directly address climate change. There are understandable reasons why this has been the case, chief among them the fear of getting tangled up in the politics of the issue.

Yet, given the increasing severity and immediacy of climate change, it says here that avoidance is no longer an option if the sports world is as serious about walking the green walk as it is good at talking the green talk. 

Of course, answering the question of how sports should engage on climate change is the tricky part.

That will be the centerpiece of “Green-Sports and Its Impact on Climate Change,” a  discussion I will moderate with a top-shelf panel at the Princeton Club of New York City (15 West 43rd Street) Monday evening March 11 at 6:30 PM. The panel will consist of:

Dr. Allen Hershkowitz, co-founder and ex-President of the Green Sports Alliance, Chairman of the Board and Founding Director of Sport and Sustainability International (SandSI) and the newly-minted Environmental Science Advisor to the New York Yankees. He is also co-founder of the Broadway Green Alliance and of the Environmental Paper Network. From 1988–2016, Hershkowitz served as Senior Scientist at the Natural Resources Defense Council (NRDC), a leading environmental nonprofit. 

 

Allen Hershkowitz J. Henry Fair

Dr. Allen Hershkowitz (Photo credit: J. Henry Fair)

 

Rita Ricobelli Corradi was Director of Sustainability for the United Bid Committee of Canada, Mexico and United States LLC, which won the right the host the 2026 FIFA World Cup. In 2007, she joined Columbia University’s Earth Institute, spearheading a science-based approach in the use of sports for sustainable development.

 

Ricobelli Rita b-w

Rita Ricobelli (Photo credit: Rita Ricobelli)

 

Jenny Vrentas is a senior writer for Sports Illustrated (SI) and The MMQB, SI’s pro football website. She covers both on-field and off-field NFL-related stories. On the latter, Vrentas often deals with social and political issues, although she hasn’t tackled climate change yet. Before SI, she spent six years at The Star-Ledger (Newark), as beat reporter for the New York Giants (2012) and the New York Jets (2010-11). The 2018 season was her 12th covering the NFL. 

 

Jenny Vrentas SI.com

Jenny Vrentas (Photo credit: Twitter)

 

Tickets are $15 and can be purchased by clicking hereIf you are in the New York City area the evening of Monday March 11th, please join us. And if you know anyone who might be interested in attending, please share this post with her/him.

 


 

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Post-Super Bowl LIII GSB News and Notes: Eco-Athlete Chris Long Wins Man of Year Award, Budweiser Wind Power Ad 2nd Most Watched Spot Online

The New England Patriots knocked off the Los Angeles Rams 13-3 in a defensive struggle to win Super Bowl LIII at Atlanta’s LEED Platinum Mercedes-Benz Stadium, their sixth championship of the otherworldly 18 year Tom Brady-Bill Belichick era. The environment played a small but, it sez here, increasingly prominent role vs. recent Super Bowls. So before the pro football world turns its attention to free agency in March, April’s NFL Draft and the race to Super Bowl LIV in Miami¹ next February, here is a quick rundown of the Green-Sports happenings that surrounded yesterday’s Super Bowl LIII

 

EAGLES’ CHRIS LONG, FOUNDER OF WATERBOYS, WINS WALTER PAYTON NFL MAN OF YEAR AWARD

While Eagles stalwart defensive end Chris Long did not win a third consecutive Super Bowl ring last night — he played important roles in Philadelphia’s championship in 2018 after winning one with the Patriots the year before — he did earn the prestigious Walter Payton NFL Man of the Year award. It honors a player’s volunteer and charity work, as well as his excellence on the field.

Long’s — and his Chris Long Foundation’s — main charitable initiative is Waterboys, a program that has united NFL players, professional athletes and sports fans to raise funds and awareness to provide clean drinking water to East African communities in need. By February 2018, Long’s goal of building 32 clean water wells, one for every NFL team, was met. Long has now set a goal of providing clean water to one million people.

“I am honored to be named the 2018 Walter Payton NFL Man of the Year and to join the long line of men who have received this prestigious honor,” Long said in a statement. “I am humbled by the support we have received from my peers who have donated to our various matching-campaigns, the commitment and perseverance displayed by the [military] veterans who have climbed Mt. Kilimanjaro with me each year, and the generosity of our fans who have made vital contributions to our foundation over the years.”

 

Chris Long Eagles Man of Year

Chris Long, after winning the 2018 Walter Payton NFL Man of the Year award (Photo credit: Philadelphia Eagles)

 

Click here and here for GreenSportsBlog’s coverage of the Chris Long-Waterboys story.

 

BUDWEISER WIND POWER AD GETS VALUABLE ON AIR MENTION

Budweiser’s Super Bowl ad, “Wind Never Felt Better,” which featured Bob Dylan’s “Blowin’ In The Wind” to highlight the the brand’s commitment to wind power, was the second most watched ad online, with 24.3 million views during and immediately after the game. Only Amazon’s “Not Everything Makes The Cut,” drew more online eyeballs, with 33.4 million views.

 

 

 

In addition to that sizable online audience, 100 million or so people were exposed to the 45 second ad on the CBS Sports TV broadcast. And, when the ad was over and the game broadcast was about to resume, play-by-play man Jim Nantz intoned “Budweiser, powered by the wind.” That extra branding, which further cemented the mainstreaming of wind power for a massive viewership, is the cherry on top to what I thought was a solid B+ ad.

 

Nantz Wolfson Romo CBS

CBS play-by-play broadcaster Jim Nantz (l), flanked by sideline reporter Tracy Wolfson and color commentator Tony Romo (Photo credit: CBS Sports)

 

Some ad critics, like Chicago Tribune media reporter Steve Johnson, did not like “Wind Never Felt Better” as much as I did.

Per Johnson’s review, “A Dalmatian. Clydesdales. Amber waves of grain. Bob Dylan, singing about blowing wind. Budweiser trots out all the icons as the horse and dogs are revealed to be traveling through a wind farm. It’s meant to underscore the giant beer’s commitment to sustainable energy, but the message is about as clear as a hazy IPA, a type of beer Bud decidedly is not. ‘Now Brewed with Wind Power,’ says the large type in the ad. ‘Renewable electricity from wind power is one type of energy we use to brew,” says the small [type]’, which you can read if you freeze the screen.”

There is some truth to Johnson’s critique. After all, the viewer has to wait for 30 seconds or so before she/he gets clued in to the Budweiser-wind power connection and that’s too long, especially in this era of micro-attention spans.

Still, it says here that Johnson missed the big picture: An ad promoting wind power reached an audience of at least 110 million people on TV and another 24 million online. 

 

GREENSPORTSBLOGGER TALKS GREEN-SPORTS ON SUPER BOWL-THEMED PODCAST

One final Super Bowl LIII-themed note: I was pleased to talk Green-Sports with Marc de Sousa Shields on his excellent The Sustainable Century podcast a couple of days before the big game.

Marc opens the 24-minute interview by saying, “there are more sports fans than there are sustainability fans and we’ve gotta convert them!”

 

Marc de Sousa Shields

Marc de Sousa Shields, host of The Sustainable Century podcast (Photo credit: Marc de Sousa Shields)

 

I like the way Marc de Sousa Shields thinks!

Click here to listen to the podcast.

 

¹ My way-too-early pick for the Super Bowl LIV matchup is the Philadelphia Eagles vs. Indianapolis Colts.

 


 

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A-List Panel Discusses the Future of Sustainable Sports Venue Design at Gillette Stadium

The New England Patriots have been on the “Leading Edge” of pro football since 2001. After all, they are about to play in their ninth Super Bowl¹ in the 18-year Belichick-Brady era on Sunday when they take on the Los Angeles Rams in Atlanta.

Thus, it is fitting that the first Leading Edge Sustainable Stadium Design Conference was hosted by Excel Dryer and D|13 at the Pats’ Gillette Stadium last month.

The conference’s centerpiece was a discussion among a panel of Green-Sports All Stars.  They took a deep dive into the past, present and especially the future of green sports venue design and operations, with an emphasis on how to make stadiums and arenas as energy efficient and fan-friendly as possible.

 

The opportunity to earn Continuing Education Unit (CEU) credits along with the chance to throw and catch passes on the same field as Tom Brady and Rob Gronkowski were likely what drew architects — as well as contractors, property managers and more — to Gillette Stadium on a foggy January night for the Leading Edge Sustainable Stadium Design Conference. 

 

excel dryer gillette scoreboard

View from the field at Gillette Stadium during the Leading Edge Sustainable Stadium Design Conference (Photo credit: Excel Dryer)

 

But it was the panel discussion, moderated by Joe Khirallah of Green Bear Group, on the Green-Sports movement’s past, present and future, that kept the audience’s rapt attention.

“At several points during the discussion, I looked out to the audience and noticed that no one was looking at their cell phones,” observed panelist Scott Jenkins, GM of Atlanta’s LEED Platinum Mercedes-Benz Stadium and Board Chair of the Green Sports Alliance. “Not one person. I don’t think I’ve ever seen that before, and I’ve been on a lot of panels.”

 

PATRIOTS, GILLETTE STADIUM: GREEN-SPORTS INNOVATORS SINCE 2002

According to conference host and panelist Jim Nolan, who as COO of Kraft Sports + Entertainment (KSE) is responsible for operating Gillette Stadium as efficiently as possible, sustainability has been a core tenet since the building opened in 2002.

“I am fortunate to work for an owner — Robert Kraft — who cares about the environment,” Nolan shared. “Our number one priority is to reduce fossil fuel consumption. Second is to do as much as we can to reduce our waste stream. Every innovation we consider is examined through both financial and green lenses. We say ‘go’ on new cleantech innovations when they become economical.”

Examples of KSE’s “gos” include:

  • An on-site system that converts waste water into gray water for use in the bathrooms and elsewhere throughout Gillette Stadium and neighboring Patriot Place, the 1.3 million square foot retail, restaurant and entertainment complex
  • Energy efficient LED lighting, now illuminating the stadium and 90 percent of Patriot Place
  • On-site solar, which now powers more than half of Patriot Place

Next up for Gillette and Patriot Place is a 2.4 megawatt (mW) fuel cell, expected to be fully operational next year. “Once we’re up and running, the entire campus will be off the grid,” reported Nolan. “We will also have a food waste converter that will produce methane gas — which will then go into the fuel cell to generate additional electricity.”

 

SUSTAINABLE SPORTS VENUES ARE A MARKETABLE ASSET

To Scott Jenkins, stadium and arena owner-operators who push green innovations reap more benefits than cost reductions and efficiencies, as important as those are.

“Most sustainability investments are clear winners for stadium and arena projects,” Jenkins asserted. “They show fans and the community that the team and the owner are purpose driven, which greatly enhances brand value. And sustainability can generate incremental revenue in the form of new, ‘green-focused’ sponsors. Forward-leaning owners like the Krafts and Arthur Blank — who pushed us to build Mercedes-Benz Stadium to earn LEED Platinum certification — believe that just building to code is like being OK with being a C student. They have to be A students.”

Chris DeVolder, lead architect on the Mercedes-Benz Stadium project and Managing Principal at HOK², chimed in that Blank “constantly pushed everyone who worked on the project to not only ‘think about what’s next’, but also ‘what’s next after what’s next’. Things like turning waste into energy to heat water, offering affordable vegetarian and vegan food options, and more.”

 

PATS CONNECT FANS TO SUSTAINABILITY IN GILLETTE STADIUM RESTROOMS

Panelist Summer Minchew, Managing Partner of Washington, D.C.- and Charlotte, NC-based Ecoimpact Consulting, and a veteran of several venue projects, offered that fans are a key element to the Green-Sports equation.

“It may sound obvious, but a positive fan experience at a sports venue is absolutely key,” Minchew said. “What is not always so obvious to stadium designers, managers and owners, is that sustainability, from environmental, health and wellness points-of-view, goes hand in hand with a great fan experience.”

According to Jim Nolan, the Patriots have been a bit late to the “fan engagement” party but they are making significant strides in the right direction. Working with energy partner NRG, the team communicates its solar story to fans via signage mounted on massive pillars near the stadium’s entry gates.

Once inside Gillette, fans experience the leading edge of sustainable stadium design when they dry their hands in the restrooms via a unique, high-velocity, two-phase drying process. The XLERATOR® from Excel Dryer — one of the sponsors of the Leading Edge conference — blows large water droplets off the hands in a couple of seconds in Phase 1. Then, in Phase 2, the heat evaporates a residual moisture layer that we feel but don’t see. This makes the drying process about three times faster than conventional hand dryers, resulting in an 80 percent reduction in energy usage.

But that’s not the XLERATOR’s greenest feature.

Replacing paper towels is.

A Life Cycle Assessment (LCA) showed that the XLERATOR was the catalyst for up to a 75 percent reduction in carbon footprint when compared to 100 percent recycled paper towels. That might seem counterintuitive but, after one-time use, paper towels go straight to the landfill. So XLERATORs help reduce paper production, transportation emissions, water usage, waste and more.

“The XLERATOR is a win-win-win-win for us,” enthused Nolan. “First, it’s clearly better for the environment. Second, it saves time and manpower as our staff spends much less time cleaning paper from the floor and refilling paper towel dispensers. Third, that allows staff to respond more quickly to other fan issues. Fourth and most importantly, the fans prefer the XLERATOR to paper, so they have a better experience.”

 

excel dryer panelists

From left, Jim Nolan, COO of KSE and host of the Leading Edge Sustainable Design Conference welcomes fellow panelists Summer Minchew, Chris DeVolder, Scott Jenkins, moderator Joe Khirallah, and Bill Gagnon, Vice President of Sales and Marketing with event sponsor Excel Dryer  (Photo credit: Excel Dryer)

 

Guests at Gillette Stadium’s Optum Field Lounge this season got to experience another futuristic hand drying “win” with the recent installation of a next-generation sink system from Leading Edge sponsor D|13.

“The system features, from left to right, liquid soap dispenser, water faucet, and the XLERATORsync®, in one contained unit,” Nolan said. “It keeps water in the sink, which is better for the environment. Maintenance visits are reduced. It is the most sustainable, hygienic way to wash your hands. We’re excited to be the first stadium to feature the D|13 Sink System.”

 

patpatriot

Leading Edge Sustainable Design Conference attendees, including Pat Patriot, had the opportunity to try out the new D|13 Sink System (Photo credit: D|13)

Will Mercedes-Benz Stadium be the second? Too early to tell. After all, Scott Jenkins and the rest of the staff are busy getting ready to sustainably welcome the Patriots, Rams and 70,000+ fans for Super Bowl LIII on Sunday.

 

¹ The nine Super Bowls of the Belichick-Brady era: 2002 (Pats over Rams), 2004 (Pats over Panthers), 2005 (Pats over Eagles), 2008 (Giants over Pats), 2012 (Giants over Pats), 2015 (Pats over Seahawks), 2017 (Pats over Falcons), 2018 (Eagles over Pats), 2019 (Pats vs. Rams)
² HOK is a global design, architecture, engineering and planning firm

 


 

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