AEG Pushes Its Venues to Reduce Emissions in Line with Paris Climate Agreement

Los Angeles-based AEG is the largest sports and entertainment venue operator in the world, entertaining over 100 million guests annually. On the sports side, AEG is both a venue owner-operator — marquee properties like LA’s Staples Center, London’s O₂ Arena and T-Mobile Arena in Las Vegas headline its portfolio — as well as a team owner, with LA’s Galaxy, Kings and Lakers among its leading lights.

An early driver of the sports greening movement, the company has accelerated the pace of its sustainability efforts over the past three years, committing to science-based targets in 2016 and to the UN’s Sports for Climate Action Framework earlier this year.

GreenSportsBlog first spoke with John Marler, the company’s VP of Energy and Environment and newly announced Green Sports Alliance board member, three years ago. We caught up with him recently to delve into AEG’s recent sustainability advances and to get his take on how hard sports can push on climate going forward.

 

GreenSportsBlog: Hi John, it’s great to talk again. AEG adopted “science-based targets” regarding its greenhouse gas emissions (GHG) reductions goals in 2016. What are science-based targets in general and how has the company progressed in the first three years since making the commitment?

John Marler: GHG reductions targets adopted by companies are considered science-based if they are aligned with the level of decarbonization necessary to keep global temperature rise below 1.5°C as compared to preindustrial levels.

While AEG was not the first company to commit to science-based targets, we were an early adopter back in 2016.

GSB: Why did AEG go all in on science-based targets?

John: We realized that, while the planet doesn’t care if we get things right on GHG emissions reductions, humanity and other life forms certainly will care. Progress has been slow but steady. In 2018, we were able to move closer towards our goal by purchasing additional renewable energy. This allowed us to keep up, emissions-reductions-wise, with the growth in emissions from adding new venues to our roster. Many other companies are in the same boat and are taking a similar approach.

 

MarlerJ2019

John Marler (Photo credit: AEG)

 

GSB: What specific targets are AEG moving towards?

John: The Intergovernmental Panel on Climate Change (IPCC) report says humanity has until 2030 to reduce GHG emissions by 45 percent versus a 2010 baseline. We’re working towards that goal and also towards being carbon neutral by 2050.

GSB: How far along is AEG in terms of emissions reductions and how have you gotten there?

John: We reduced GHG emissions by 18 percent from 2017 to 2018 and are very close to being on pace to get to the 33 percent reduction level by 2020, putting us on track to get to the “45 percent by 2030” threshold. Our approach for our venues has been to focus on energy efficiency wherever possible and to purchase renewable energy credits (RECs).

We’ve been encouraged by the quality and quantity of the RECs that have become available as more renewable energy generation capacity is being built out. One somewhat paradoxical challenge for us has been our growth. Meaning that the more properties we acquire or build, those added emissions get assigned to our ledger versus our 2010 baseline.

GSB: So that means you’re actually performing better on a per venue basis if total AEG emissions are down vs. 2010 as your portfolio has grown, right? How do on-site renewables fit into this?

John: Solar and wind at sports or entertainment venues are great in that they serve as high profile advertisements for renewable energy. But the amount of emissions reduction we see from on-site renewables at stadiums and arenas is quite small. The truth is, only about 25 percent of venue roofs can even accommodate solar. So on-site renewables alone will not get us close to where we need to get in terms of GHG emissions.

Again, for us, getting to our targets will come from improvements on energy efficiency plus funding new off-site renewable energy by the purchase of RECs. We’re pleased by the technological advancements and thus the price reductions in solar and wind as well as on energy storage. The question is, when we’re talking about climate change globally rather than just in the sports industry, will these advances be fast enough?

 

STAPLES Center solar January 2019

Solar panels atop the roof of the Staples Center in Los Angeles (Photo credit: John Marler)

 

GSB: And will there be the will, from the grassroots and political levels, to make the policy changes necessary to accelerate the adoption of these technologies fast enough? Back to sports for a minute. I think Green-Sports 1.0 — the greening of the games themselves — has largely been a success over the past decade or more. LEED certified stadiums and arenas have become the norm. But the sports world cannot rest on those laurels. What do you think the sports greening movement needs to do going forward to maximize GHG reduction impacts?

John: The good thing is that most people in the sports greening movement realize that Green-Sports 1.0 is not nearly enough to get us where we need to be. The real opportunity is for sports venue management — and that means companies like ours — as well as teams, leagues and athletes is to inspire fans to care about climate. For this to happen, sports organizations need to be more public about their greening efforts and encouraging fans to do the same in their own lives. Maybe fans get interested via the plastic ocean waste issue, maybe by trying a plant-based diet. The important thing is they get there.

GSB: How is AEG going about communicating its greening initiatives to its fans?

John: MLS’ LA Galaxy’s Protect The Pitch initiative engages fans at Dignity Health Sports Park and on its website. All of our California venues committed to the state’s Clean Air Day. Our AEG #GoGreen site has a carbon calculator, powered by Conservation International, which allows the visitor to determine his/her annual carbon footprint. They can also offset their carbon.

 

Galaxy Protect Pitch

Signage promoting LA Galaxy’s decision to phase out plastic straws as part of its Protect the Pitch initiative (Credit: LA Galaxy)

 

GSB: How does AEG promote #GoGreen to its guests? How is traffic to the site?

John: Sustainability is increasingly informing consumers’ purchasing habits and behaviors. Because everyone plays a role in sustainability, we encourage employees and fans through our social channels to visit AEGGoGreen.com, learn how to lessen their environmental impact and ask others to join the movement by sharing a #GOGREEN Pledge via Facebook and Twitter.

Conserving our planet’s resources is a shared endeavor that not only touches all levels of our organization, but all people in all corners of the globe. Only by working together can we improve the health of our planet.

The program underscores AEG’s belief that it has an opportunity to use the power of sports and music to create significant, positive change in the world.

 

GSB: Finally, AEG’s energy efficiency initiatives, its renewable energy purchases and its communications efforts fit well with the five pillars of the UN’s new Sports For Climate Action framework, something to which the company committed. What is AEG looking for from the framework?

John: One of the underlying principles behind the creation of the Green Sports Alliance is that people care deeply about sports and it’s a great platform to engage with people about a variety of issues. We see the Framework as one of these opportunities – to use the most popular and iconic sports brands in the world to help address climate change.

GSB: Speaking of the Alliance, congratulations John on being named to its Board. You will bring a deep well of venue management and technical experience to the Alliance. As for the Framework, it’s off to a strong start with high profile commitments, including AEG’s. I look forward to talking with you down the road to see how compliance and awareness of the Framework develops.

 

 


 

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GSB News and Notes: What City Will Host 2020 Green Sports Alliance Summit?; Gillette, Terracycle Partner to Upcycle Razor Blades; Adidas Doubles its Recycled Shoe Production;

Greetings from Amtrak’s Keystone train service en route from New York to Philadelphia and the start of the 2019 Green Sports Alliance Summit. 

In today’s GSB News & Notes column, we look beyond the City of Brotherly Love to find the best host city for the Alliance’s 2020 gathering. 

Then we cross the Delaware River into New Jersey where Gillette, a major sports advertiser and the #1 razor maker in the USA, is teaming up with Trenton-based Terracycle on an innovative program to upcycle — remake discarded products to create new products — used razors. 

Finally, we check in on Adidas which, thanks to its partnership with Parley for the Oceans, has been making and selling athletic footwear and apparel made from plastic ocean waste since 2017. Apparently producing five million Parley sneakers in 2018 did not satisfy the world’s #2 ranked athletic apparel brand: Adidas recently announced they would more than double that number this year. 

 

GSB’S EARLY MORNING LINE ON GREEN SPORTS ALLIANCE SUMMIT 2020 HOST CITY

If history is any guide, Roger McClendon, Executive Director of the Green Sports Alliance, will announce the host city for the 2020 Summit during the 2019 gathering which kicks off today at Lincoln Financial Field, the LEED Gold home of the Philadelphia Eagles.

In case the Alliance is still unsure about which city to pick, GSB offers three worthy Summit hosts. Our candidates are, in alphabetical order:

Miami

PROS

#1: Miami and Miami Beach are among the most vulnerable cities in the world to the effects of climate change-induced sea level rise. According to a November 2018 study from Zillow, 35 percent of the housing stock in Miami and an astounding 85.2 percent in Miami Beach are in the “sea level rise risk zone” over the next 5 to 25 years.

#2: See #1. A Miami summit would put climate change and sea level rise front and center like never before.

#3: American Airlines Arena, home of the NBA’s Heat, would be an ideal Summit venue as it is LEED Gold certified.

 

American Airlines Arena

American Airlines Arena (Photo credit: Miami Heat)

 

#4: Marlins Park became first retractable roof stadium to earn LEED Gold

CONS

#1: The environment seemed not to factor in the building or operation of Hard Rock Stadium, home of the NFL Dolphins.

#2: Flooding now regularly occurs on sunny days due sea level rise.

 

Miami Flooding on a sunny day

Driving through Miami at high tide, with blue skies and no hurricane (Photo credit: The Sparkspread)

 

Minneapolis (and St. Paul)

PROS

#1: Minneapolis’ US Bank Stadium (Vikings), Target Field (Twins) and TCF Bank Stadium (University of Minnesota Gophers football) are LEED certified at a variety of levels. So is St. Paul’s Xcel Energy Center Arena (NHL’s Wild).

#2: CHS Field, home to independent baseball’s St. Paul Saints, while not LEED certified, is another environmentally-advanced gem.

 

StPaulSaints solar

100 kWh solar array located in beyond the left field wall supplies a portion of the electricity to CHS Field (Photo credit: St. Paul Saints)

 

#3: David Fhima, one of the Twin Cities’ top chefs, has brought his clean, healthy, tasty food to Target Center (NBA’s Timberwolves, WNBA’s Lynx)

#4: Light rail connects all of the Twin Cities’ sports venues, as well as Minneapolis to St. Paul.

CON

#1: US Bank Stadium, with its reflective glass exterior and located on a major flyway, has a significant bird kill problem. The Vikings, the Minnesota Sports Facilities Authority (MSFA), and stadium architects were aware of the issue but did nothing to solve it — and it is eminently solvable. Protests from Audubon groups and others ensued but, sadly, to no effect.

 

Toronto 

PROS

#1: Toronto is Canada’s largest city and Canada has a federal carbon pricing policy. That’s a big deal. The United States would do well to follow the lead of its neighbor to the north.

 

Canadian Flag

 

#2: Bringing the GSA Summit to Canada for the first time could help spur the country’s sports greening movement.

#3: Scotiabank Arena, home of the NHL’s Maple Leafs and the newly-crowned NBA champs Raptors (#WeTheNorth), has made significant strides on energy use, waste, and water.

CON

#1: There’s no evidence that the environment was a consideration in the design and construction of BMO Field, home of MLS’ Toronto FC and the Toronto Argonauts of the Canadian Football League (CFL)

 

GSB’s Take: All three cities are worthy of hosting a Green Sports Summit but the pick has to be the Twin Cities of Minneapolis and St. Paul. Surprised? You shouldn’t be: GSB is at the midway point of a four-part series,”Twin Cities Rule US Green Sports.” To be clear, these prospective host cities are products of my own imagination; I did not consult with the Alliance on this. So if Minneapolis (and St. Paul!) is picked, it just means I’m a GSA Summit savant. And if the Alliance goes to, say, Salt Lake City, please move along to the next News & Note.

 

GILLETTE, TERRACYCLE TEAM UP TO UPCYCLE OLD RAZORS

How many disposable razors do you get rid of each year? According to the EPA, over two billion are thrown away annually in the USA¹ as most are not recyclable.

 

Gillette

Two billion razors are thrown away in the USA each year — and end up in landfill (Photo credit: Crisco/Wiki Commons)

 

Gillette — which has its name on the New England Patriots’ stadium in Foxboro, MA and is one of the leading sports advertisers in the USA — wants to drastically reduce that number, keeping those old razors out of landfill.

Adele Peters, writing in a recent issue of Fast Companyreported that Gillette “is inviting anyone in the U.S. to send in old razors, blades, and even packaging — from any brand —for [up]cycling.”

To do so, people can sign up through Terracycle, an innovative circular economy pioneer based in Trenton, New Jersey known for upcycling and recycling materials that would otherwise go to landfill — several years ago, they turned Capri Sun juice pouches into backpacks. Once a shipment of used blades is ready, all one has to do is download a shipping label and send it in.

 

Terracycle

Inside Terracycle headquarters, where almost everything is upcycled or recycled (Photo credit: Terracycle)

 

After arrival at Terracycle, the materials get sterilized, shredded, and upcycled into products like bike racks, park benches, and pet food bowls. Gillette also offers drop-off bins to gyms; once full, the bin’s contents are forwarded to Terracycle via UPS, with Gillette covering shipping costs. Those who use the company’s razor subscription service can also now return old units in the subscription box.

 

GSB’s Take: GSB likes the Gillette-Terracycle partnership. And I will certainly take advantage of this important upcycling opportunity.

Like will turn into love if Gillette decides to heavily advertise the upcycling program on TV and online sports programming. All they have to do is slightly update their jingle: “Gillette, the best a man can get — and then upcycle.”

 

ADIDAS TO MAKE 11 MILLION SHOES FROM RECYCLED PLASTIC IN 2019; GOLF ADDED TO THE MIX

Adidas recently announced it would produce 11 million shoes from upcycled plastic waste in 2019, more than doubling the 5 million it manufactured last year. The Herzogenaurach, Germany based company began its partnership with Parley for the Oceans to help clean up the world’s oceans by making shoes and athletic apparel from trash found there in 2017.

Plastic waste is intercepted on beaches in places like the sea level rise-threatened Maldive Islands before it reaches the oceans. The recovered material is then made into a yarn, which is used to create the upper material of the shoes.

 

parley ocean school maldives

Plastic ocean waste washed up on the shore of the Maldive Islands in 2016 (Photo credit: Parley for the Oceans)

 

 

Golf will help Adidas reach its 2019 Parley for the Oceans production goal: The company recently added a limited edition Parley version of the TOUR360 XT shoe to its lineup.

 

Adidas TOUR360 XT Parley shoe

The Adidas TOUR360 XT Parley golf shoe (Photo credit: Adidas)

 

Per Hardimann, “The first ever golf shoe made from…upcycled plastic waste features a sock-like design with a cushioned sole.”

“Our company is extremely focused on sustainability and we wanted to incorporate that mission into our sport,” said Masun Denison, global footwear director at Adidas Golf. “This is the first golf shoe we’ve ever made that incorporates upcycled materials and this is just the beginning. In a sport that’s played outdoors and where sustainability is often under the microscope, we feel this is a massive step forward for the game.”

Widening the lens beyond golf, Adidas signed the Climate Protection Charter for the Fashion Industry last year. Doing so commits the company to reducing its greenhouse gas emissions by 30 percent by 2030. The charter is under the auspices of the UNFCCC, the same organization that developed the Sports for Climate Action framework.

 

GSB’s Take: Kudos to Adidas and Parley for the Oceans for stepping up production on Parley shoes by ten times — from 1 million to 11 million — in just two years. Still, that 11 million only represents about 2.7 percent of the company’s total 2018 shoe output of 409 million. Will every Adidas shoe be a Parley shoe someday? Why not? And when?

 

¹ Per Groundswell.org: https://groundswell.org/2-billion-tossed-per-year-whats-the-most-wasteful-bathroom-product/

 

CORRECTION: In the original version of this post, Miami’s American Airlines Arena was listed as the “first arena in the world to earn LEED Gold status.” In fact, Pittsburgh’s PPG Paint Arena was the first LEED Gold certified arena.

 


 

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The GSB Interview: Viviane Fraisse, Helping to Make the Already-Green Roland Garros Even Greener

Viviane Fraisse is not close to being satisfied.

Not at all.

One could excuse the head of sustainability at Roland Garros — the Paris home of the French Open — as well as for the French Tennis Federation (FFT) if she rested on the strong green laurels her organization and the world’s lone clay court Grand Slam championship have earned over the past eight years.

But my refreshing conversation with Fraisse revealed her laser-like focus on — and a sense of urgency about — how she and her team could do better, from greenhouse gas emissions reductions at the tournament to fan engagement to tennis ball recycling to much more.

So with the 2019 French Open now underway, here is our interview with Viviane Fraisse.

GreenSportsBlog: Viviane, the FFT and Roland Garros have great Green-Sports stories. Before we get to them, how did you get involved with the organization and with sustainability?

Viviane Fraisse: Well, Lew, I’ve enjoyed sports from when I was a young girl and played tennis for fun. Then in 1991, I saw France defeat the United States in the Davis Cup final in Lyon and it was then that I knew that I wanted to work in sports.

 

Viviane Fraisse Sust Innovation Sport

Viviane Fraisse (Photo credit: Sustainable Innovation in Sports)

 

GSB: For those who don’t follow tennis, the Davis Cup is the most important tournament between national teams in men’s game. I unfortunately remember the ’91 Final. Somehow a US team with Pete Sampras and Andre Agassi approaching their primes lost to Guy Forget (fore-ZHAY) and Henri Leconte. Don’t worry, I’m over it. 

Viviane: It is a very pleasant memory for me. Anyway, I’ve been fortunate to work with with FFT and Roland Garros for many years. I was a law student and got to work in FFT’s legal department. Then I studied at the French Institute of Press and switched over to publishing, eventually become in charge of the department. Basically we handled everything the FFT published, for our tennis club operators all over France, for our athletic trainers. And at Roland Garros, we handled all of the match programs plus all other publishing during the tournament.

GSB: What a big and fun job! How did you end up running sustainability?

Viviane: Well, in around 2010 I was ready leave the publishing department. I had done pretty much everything I wanted to do there. While I was in publishing, I worked on a tennis ball recycling program on my own time and was really into it. The FFT were in the process of creating a CSR department; I decided I wanted to run it. And, in 2012, that’s exactly what happened.

GSB: That sounds like a huge challenge. How did you create a CSR department and, more specifically, an environmental sustainability effort from basically nothing?

Viviane: I was fortunate to start in 2012. That was the year London hosted the Summer Olympics and the host committee made huge strides forward on sustainability versus what had existed before. We followed their leadership in many areas. One was doing what was needed to earn ISO 20121 certification for Roland Garros as a sustainable event. Another was deploying our first Green Teams at the Open. And our commitment went far beyond the tournament. We also decided to take a similarly strong approach from 2012 on sustainability with our headquarters and with our tennis leagues around the country.

At the league and club level, we pushed an aggressive tennis ball recycling program — it some respects, it’s been the most important thing we’ve done. All the leagues across the 13 regions that make up France participate. To date we’ve recycled more than 12 million tennis balls. The clubs collect them and then our recyclers grind them up into granulate and felt.

The granulate has been used to construct over 1,200 square meters of playgrounds and tracks in areas of need, for schools and hospitals in the Paris area. The felt is trickier. First of all, the felt on our tennis balls is already recycled and it can’t be recycled more than once. So for now, we burn the felt and turn it into energy. We’re looking for a new partner to improve the process.

 

Equipe Verte, Roland Garros 2019, Photo : Corinne Dubreuil / FFT

Members of the Roland Garros Green Team, or équipe verte (Photo credit: Corinne DuBreuil/FFT)

 

GSB: Well done, Viviane. What have you done to green the FFT’s/Roland Garros’ headquarters?

Viviane: At headquarters, we focus on sustainable transport for our 360 employees, recycling and sustainable procurement. On the latter, we look to apply a sustainability lens to everything we buy. Right now, all contracts over €100,000 are governed by our sustainable procurement policy, which represents about 85 percent of all of our procurement. Alas, the last 15 percent, the small contracts, are proving to be a challenge. We have a long way to go but we will get there.

GSB: I can imagine how the small contracts and companies would be the hardest to push on sustainability. Talk about your efforts at Roland Garros. It clearly has the highest profile of all of your areas of endeavor.

Viviane: You’re right about that, Lew. In 2019, our big goal is to raise public and fan awareness of sustainability.

GSB: That’s music to my ears…Say more…

Viviane: We are an original member of the UN’s Sports for Climate Action Framework. In a certain sense, we look at the Framework as the UN asking us to do more than we have on fan engagement on climate, regarding fan use of public transportation, waste diversion and more.

We’ve been tracking fan use of public transport since 2011. Back then, 55 percent of fans used it. Last year 60 percent used mass transit and another 12 percent walked or took their bikes. And only 1.6 percent came by themselves by automobile. So we’re headed in the right direction but there still is room to grow. With that in mind, we have a new bicycle parking area at Roland Garros this year. And that will lead in to a much more comprehensive bicycle plan in 2020.

On waste sorting, we’ve had Green Teams at Roland Garros since 2012 showing fans where to dispose of recyclables, compostables, and the rest. Messaging on waste sorting runs on video boards on the concourses. In 2015 we started a contest in which Green Teamers quiz fans about our sustainability efforts, including our climate impacts. The winner gets a pass for two to the following year’s tournament.

GSB: What a great approach! What kind of waste diversion rates do you have at the French Open and how much goes to landfill? 

Viviane: Nothing goes to landfill, Lew. That is the law for the entire Paris region. Last year, 45 percent gets recycled and composted. Of the remaining 55 percent, 85 percent is converted into biogas and 15 percent is burned as electricity.

GSB: That is of course terrific, Viviane. Congratulations. I guess I still wonder how you are making the connection between your waste reduction mass transit to climate change?

Viviane: Great question, Lew. And this is of course very important. We weren’t talking about it as much as we could have before Sports for Climate Action. That is changing. For starters, we are hosting our first climate conference during the tournament on June 5, with a great lineup, including the Deputy Mayor of Paris, IOC, Paris 2024, the World Cup of Rugby 2023. Also our sponsors Lavazza and ENGIE.

Messaging about climate, including the conference, will run on screens, on our website, in the match programs. And there will be environmentally themed videos featuring players. Last year, Novak Djokovic, the world number one on the men’s side, did a video for us.

 

Novak Djokovic screen shot

Novak Djokovic, the world’s #1 tennis player, in FFT’s green-themed video (Photo credit: FFT)

 

GSB: What about on French TV? Of course it’s great to communicate on the environment and climate at Roland Garros but millions more watch the tournament on TV.

Viviane: Our environmental messages run a few times on TV but we need to do better there. We’re very strong via our social media channels.

GSB: We will keep up with you on progress on the TV front. What is happening regarding the expansion and renovations at Roland Gross from a green perspective?

Viviane: Our new Philippe-Chatrier Stadium, our #1 venue, will open in 2021 with a retractable roof. We are going for BREEAM¹ certification for sure. And we are working with ENGIE on a new way to do solar at a sports venue: This year we will be testing mobile solar on campus with the goal of a bigger deployment down the road.

 

Philippe-Chatrier

Rendering of the renovated Philippe-Chatrier Stadium which will open in 2021 with a retractable roof and a likely BREEAM certification (Credit: Roland Garros)

 

GSB: Very cool, Viviane. That’s the first I’ve heard of mobile solar at a sports venue. I have to say, you, the FFT and Roland Garros have done an amazing job on the environment and things are looking up on climate. But, as you say, you need to do more. With that in mind, what keeps you up at night, sustainability-wise?

Viviane: We need to do a better job of getting our sponsors fully on board regarding environment and climate. Some are doing great things but we can’t really have the effect we need on innovation, communications and more without more sponsor support. We believe Sport for Climate Action and the Climate Conference on June 5 will help. And our collaboration with Paris 2024, which is a daily thing, should help with sponsors.

 

¹ BREEAM = Building Research Establishment Environmental Assessment Method, an alternative certification protocol to LEED. The Building Research Establishment is based in Watford, England.

 

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GreenSportsBlogger to Moderate “Sports, Carbon and Climate” Panel at Green Sports Alliance Summit June 19

The 2018 UN Intergovernmental Panel on Climate Change (IPCC) report was crystal clear: Humanity has 12 years to decarbonize by 45 percent if we are to have a reasonable chance to avoid the most calamitous effects of climate change. To put that in sports terms, we only have the length of Mike Trout’s recent mega-contract extension with the Anaheim Angels, to make these changes. 

Thus it is fitting that climate change will have a much bigger role at the 2019 Green Sports Alliance Summit than any of the organization’s previous annual gatherings. The schedule features three sessions with climate in the title and I am proud to be moderating one of them, “Sports, Carbon and Climate.” Here’s a brief preview.

 

“Sports, Carbon and Climate” will delve into the best ways for the sports world to go about reducing carbon emissions and thus climate change, while navigating the scientific, political and cultural challenges inherent in sports taking on these fights . Specifically, the panel will discuss how:

  • Carbon pricing could potentially benefit the sports industry;
  • Going carbon neutral can help teams and events engage fans to take climate action;
  • The UN’s new Sports for Climate Action initiative turn into a powerful fan engagement tool;
  • Carbon offset projects, funded by sports teams and leagues, can make a positive impact, as well as their limitations

Our All-Star panel lineup includes:

  • David Antonioli, CEO, Verra: The nonprofit develops and manages standards and frameworks to vet environmental and sustainable development efforts, build their capacity and enable funding for sustaining and scaling up their benefits. Its Verified Carbon Standard (VCS) Program is the world’s most widely used voluntary greenhouse gas emissions (GHG) reductions program.
  • Steve Hams, Director of Engagement, Business Climate Leaders (BCL): BCL is an initiative of Citizens’ Climate Lobby (CCL), a nonpartisan grassroots advocacy group with nearly 120,000 members in over 450 U.S. chapters. It helps American businesses understand and take action in shaping federal climate policy, with a focus on carbon pricing. Specifically, BCL encourages leaders from businesses of all sizes to endorse the Energy Innovation and Carbon Dividend Act: the first bicameral, bipartisan carbon pricing bill ever introduced in Congress.
  • Aileen McManamon, Founder and Managing Partner of 5T Sports: McManamon has been working to promote the United Nations Sports for Climate Action initiative which she co-authored. She works with sports teams and leagues on triple bottom line business operations throughout North America and Europe.
  • Kevin Wilhelm, CEO Sustainable Business Consulting: Wilhelm played a key role in the Seattle Sounders (MLS) becoming North America’s first professional sports team to achieve carbon neutrality. He is the author of four books on the environment, including the acclaimed “Making Sustainability Stick.”

 

GSA Summit

 

The ninth annual Green Sports Alliance Summit takes place at Lincoln Financial Field, home of the Philadelphia Eagles¹, June 19-20. Click here if you would like to attend.

 

¹ The aforementioned Mike Trout is from the Philadelphia area and is a die hard Eagles fan.

 


 

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Dominic Thiem, World’s 4th Ranked Tennis Player Makes His Mark as Eco-Athlete

Dominic Thiem has steadily moved towards the top of the men’s tennis rankings, currently residing at number four, just below the legendary trio of Djokovic, Nadal and Federer. Many tennis observers think that 2019 will be the year Austrian breaks through and wins his first Grand Slam tournament.

If so, casual tennis fans will learn what real aficionados already know — that Thiem is an eco-athlete.

 

DOMINIC THIEM WRITES A UNIQUE GREEN-SPORTS STORY — ON CAMERA LENSES

If you are not a serious tennis fan you might not be familiar with Dominic Thiem (pronounced TEAM).

You should be, for both on- and off-court reasons.

Thiem is currently the fourth ranked player in the men’s game, trailing only #1 Novak Djokovic, #2 Rafa Nadal, and #3 Roger Federer. And since the three legends above him are between six and twelve years his senior, Thiem is in a very promising spot.

The first part of 2019 has been very good for the 25-year-old Austrian. He won the prestigious BNP Paribas Open at Indian Wells, California, beating Federer in the final. And last week, he reached the semifinals of the Mutua Madrid Open, defeating Federer in a terrific quarterfinal before falling to eventual champion Djokovic. Thiem has the all-surface game that make him a threat at the three remaining 2019 grand slam championships, starting in two weeks with the French Open at Paris’ Roland Garros.

Off the court, Thiem has become one of men’s tennis’ foremost eco-athletes, along with world #8 Kevin Anderson. Both have honed in on the plastic ocean waste issue.

Thiem supports the work of 4Ocean, a nonprofit founded by two surfers that removes plastics from the oceans and other waterways. It sustains itself by selling bracelets made from that waste. 4Ocean reports that, in just two years, they and their teams of fishermen and others, have removed over four million pounds of trash from the oceans and coastlines.

 

Dominic Thiem

Dominic Thiem, the world’s eighth ranked men’s tennis player, sports four bracelets made from ocean waste by 4Oceans (Photo credit: Polygram)

 

In addition to donning the 4Ocean bracelets, Thiem has used a yellow marker to great effect in publicizing his passion for cleaning up the oceans.

 

Dominic Thiem Play Ocean

 

Signing a television camera lens has been a thing for winners of tennis matches for the better part of two decades. The networks almost always give air time to these signatures. Thiem has taken to signing camera lenses around the world with a “Play For the Ocean” message. The image above (Photo credit: Amazon Prime) was taken immediately after he won the championship at Indian Wells.

While we don’t have TV ratings data for either tournament, it’s safe to say that the Play For The Ocean message has reached millions. That number stands to increase dramatically should Thiem make a deep run in Paris.

 

GSB’s Take: Dominic Thiem’s practice of signing “Play For The Ocean” on a TV camera after winning a match — while seeming like a small, cute thing — is actually a big deal.

Tennis is one of the world’s five most popular spectator sports so having a Top Five player make a clear, positive statement on behalf of environmental action can seep into fan consciousness. By signing “Play For The Ocean” every time he wins a match, Thiem is building frequency for his message. This is crucial for building awareness “Play For The Ocean” among tennis fans, which will ultimately help the message break through.

Hopefully, we’re not that far away from Thiem or another top player writing something like “Price Carbon” or “Act On Climate” on a camera lens after every win.

 


 

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Two More UN Sports for Climate Action Signees: U of Colorado Athletics and AEG

The UN’s Sports for Climate Action Framework has had a great month, USA-sports-wise. After gaining commitments from the New York Yankees and the NBA, the Framework added the University of Colorado’s athletics department, on of the leaders at the intersection of Green & College Sports, and AEG, the world’s #1 sports and entertainment venue owner/manager.

 

U OF COLORADO BECOMES FIRST COLLEGIATE ATHLETICS DEPARTMENT TO SIGN ON TO SPORTS FOR CLIMATE ACTION FRAMEWORK

The University of Colorado Buffaloes last week became the first college/university athletics department in the USA to commit to the UN’s Sports For Climate Action agreement and its two main objectives:

  1. Achieve a clear trajectory for the global sports community to combat climate change
  2. Leverage sports as a unifying tool to drive climate awareness and action among global citizens.

GreenSportsBlog readers will not be surprised.

The Buffaloes have been Green-College Sports trail blazers for more than a decade, dating back to the 2008 launch of the groundbreaking Ralphie’s Green Stampede sports-sustainability program. Since then, CU Athletics:

  • Became the first major college sports program to implement a zero waste program at all of its game day venues.
  • Earned LEED Platinum certification in 2016 for a major athletics facilities upgrade thanks in part to a net-zero-energy Indoor Practice Facility that boasts an 850-kilowatt rooftop solar array. Its basketball and volleyball practice facility was also built to LEED Platinum standards.
  • Pushed to reduce the use of pesticides on turf fields.

 

Folsom Field

Aerial view of Folsom Field (r), home of University of Colorado Buffaloes football; Franklin Field, and the solar-powered Indoor Practice Facility in the foreground. (Photo credit: University of Colorado Athletics)

 

“We’re thrilled to be an early adopter of the U.N. Sports for Climate Action Framework,” said CU Athletic Director Rick George. “This is consistent with the leadership and excellence expected by CU Boulder students, faculty, staff, alumni and fans as we confront the critical issue of climate change.”

Dave Newport, Director of CU’s Environmental Center, sees the Athletics Department’s decision to join the Framework as just one more example of college sports’ unique ability to accelerate the Green-Sports movement’s impact.

“All college sports are the ‘front porch of the university’ as the saying goes,” Newport noted. “When a college sports team goes big on green, they elevate and leverage that college’s or university’s very considerable educational, research, and cultural climate impacts.”

 

Dave Newport

Dave Newport, Director of the Environmental Center at University of Colorado, Boulder (Photo credit: Dave Newport)

 

GSB’s Take: Hopefully, CU Athletics’ decision to sign on to the Sports For Climate Action Framework will lead other already-greening college athletics departments to do the same. College sports, with its many millions of fans, and universities more broadly, with their many thousands of students studying climate change and other environmental topics, form an ideal petri dish for Green-Sports innovation. I’m sure CU Athletics will benefit from being part of Sports for Climate Action, and Sports for Climate Action will certainly benefit from having CU Athletics on board.

 

SPORTS AND ENTERTAINMENT GIANT AEG ALSO JOINS “SPORTS FOR CLIMATE ACTION” ROSTER

The impact of getting the commitment of AEG, the world’s leading sports and live entertainment organization, to sign on to Sports For Climate Action, is much bigger than signing up one company.

That is because these AEG-owned teams also signed on, becoming the first in their respective leagues to do so:

And the company’s Amgen Tour of California — the state’s premiere bike race on the UCI World Tour and — also committed to the Framework, as did AEG Rugby.

“AEG is proud to support the UN Sports for Climate Action Framework,” said John Marler, Vice President of Energy and Environment, AEG. “Given our recently adopted greenhouse gas emissions reduction goal – which aligns with the UN’s Intergovernmental Panel on Climate Change’s (IPCC) report on limiting global warming to no more than 1.5 degrees Celsius – this is a natural next step for our sports teams that will complement our existing efforts to reduce our carbon emissions and to raise awareness about this critical global challenge.”

 

Marler

John Marler, AEG’s Vice President of Energy and Environment (Photo credit: AEG)

 

UN Head of Global Climate Action, Niclas Svenningsen happily welcomed AEG to the fold, noting that the company “has built significant global trust and moral leadership, and – because sports touch on every cross-section of society – drives positive change throughout the world.”

 

GSB’s Take: The most important nugget in the AEG-Sports For Climate Action story for me is the company’s decision to tie its greenhouse gas (GHG) emissions reductions goals to those of the Paris Climate Agreement’s target.

To be clear, if companies and governments only achieve the Paris targets, the world still will not have gotten to the levels of GHG reductions necessary.

But Paris is an important starting goal. The hope is that AEG and many other companies in all industries will not only make their Paris-based targets, but blow by them.

 


 

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NBA Signs On To UN’s Sports for Climate Action Framework; Who’s Got Next?

The UNFCCC’s Sports For Climate Action Framework has gotten some serious traction from the US sports world recently. Last month, the New York Yankees became the first pro sports team to sign on to the framework. And yesterday, the NBA became the first pro league to make the commitment.

 

The UN Framework Convention on Climate Change (UNFCCC) announced yesterday that the NBA had become the first pro sports league in the US to sign on to its Sports for Climate Action initiative.

 

NBA UNFCCC

The UNFCCC’s tweet announcing that the NBA signed on to the Sports for Climate Action Framework

Launched in December, the Framework’s aim is to bring the sports industry’s greenhouse emissions in line with the 2015 Paris Climate Change Agreement and inspire others to take ambitious climate action.

The Framework welcomes the NBA to its impressive list of A-List early adapters, including FIFA, the IOC, Fédération Française de Tennis, FFT, and the New York Yankees. Signatories commit to support Sport for Climate Action’s five core principles:

 

  1. Undertake systematic efforts to promote greater environmental responsibility
  2. Reduce overall climate impact
  3. Educate for climate action
  4. Promote sustainable and responsible consumption
  5. Advocate for climate action through communication

With its massive global fan base and its particular popularity among millennials and Gen-Z’ers, the NBA is a terrific get for the Framework. According to the league:

  • The NBA has 150 million followers on social media
  • One billion people around the world have access to the NBA Finals
  • It is the most popular sports league in China, where over 300 million people play basketball
  • The NBA, in collaboration with FIBA, basketball’s international governing body, will launch the Basketball Africa League (BAL) in 12 countries¹ in January

Signing on to the Sports for Climate Action Framework is certainly the biggest green step taken by the league to date. Its sustainability foundation has largely been built by forward-leaning teams and a smattering of eco-athletes:

  • The Sacramento Kings’ Golden 1 Center became the world’s first arena to earn LEED Platinum certification.

 

Golden 1 Center

Golden 1 Center, LEED Platinum home of the Sacramento Kings (Photo credit: Sacramento Kings)

 

  • Portland’s Trail Blazers have hosted five “Green Games” per season at the Moda Center since 2015. The club invites its fans to take an active part in its efforts to be more environmentally conscious and to help reach a set of green goals (around energy, waste, food, water, and transportation) at the arena by 2025.
  • Malcolm Brogdon, of the NBA Eastern Conference Finals-bound Milwaukee Bucks, along with four other NBA players, launched Hoops₂O to teach East Africans to dig wells for fresh water.

 

GSB’s Take: Kudos to the NBA for joining the Sports for Climate Action Framework. Given the NBA’s brand image — cool, progressive, cutting edge — GSB will explore in the coming months if this commitment will be the beginning of a full-throated approach to the climate change fight from commissioner Adam Silver, its teams, sponsors and more of its players. I may sound like a broken record but, per the UN’s Intergovernmental Panel on Climate Change (IPCC), humanity has 12 years to cut our carbon emissions by 45 percent in order to avoid the most calamitous effects of climate change.

 

 

Adam Silver, commissioner of the NBA (Photo credit: NBA)

 

Beyond basketball, in the parlance of playground hoops, the question becomes “Who’s Got Next?” — as in which leagues and events will join the NBA in signing on to the Sports For Climate Action Framework. I am surprised the NHL, the only league to issue a sustainability report — it has done so twice — has not joined the Framework. Hopefully that will change soon. The US Tennis Association, which has a very strong greening track record, seems like a logical signee sometime before the US Open starts in August.

You may ask, “What about the NFL, MLB, and MLS?”

Great question. Whaddya say, commissioners Roger Goodell (NFL), Rob Manfred (MLB), and Don Garber (MLS)? 

 

¹ Teams from Angola, Egypt, Kenya, Morocco, Nigeria, Rwanda, Senegal, South Africa and Tunisia expected to be represented in BAL

 


 

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GSB News and Notes: Eco-QB Josh Rosen Keeps Up Climate Fight; Green Sports Alliance “Plays for Next Generation”; Netherlands’ Get-Paid-to-Bike-to-Work Scheme Spreads

Happy Friday! In our TGIF GSB News & Notes column:

— The trade of quarterback Josh Rosen was one of the biggest stories to come out of last weekend’s NFL Draft. Post-draft, Rosen’s climate and environmental activism somehow became linked to the trade, at least on social media.

— Meanwhile, the UN’s Sports for Climate Action platform received a huge boost when the Green Sports Alliance agreed to sign on.

— And the Netherlands continues its environmental leadership by paying people to ride their bikes to work. 

 

CLIMATE CHANGE COMES UP IN SOCIAL MEDIA DISCUSSION OF JOSH ROSEN TRADE

There were two bizarre aspects to the trade of quarterback Josh Rosen from the Arizona Cardinals to the Miami Dolphins during the second round of last weekend’s NFL Draft in Nashville.

#1 The Arizona Cardinals selected quarterbacks in the first round two years in a row, something that has only happened once before in NFL history¹.

In 2018, the Cardinals moved up in the first round to choose Rosen with the tenth overall pick. Given the high value of that pick, Rosen was seen as the future of the franchise. That future lasted one frazzled season — his surrounding cast was weak, the UCLA product struggled, the team ended up with the worst record in the league, the coaching staff was fired, a new coach was hired, and the new head man professed unabashed love for Kyler Murray, the 2018 Heisman Trophy winning QB from the University of Oklahoma.

As a reward for having the worst record in the NFL, Arizona owned the first overall pick in the draft, and they used it grab Murray.

That meant Rosen had to go and the Dolphins, with one of the worst quarterback situations in the league, were happy to grab him for only a second round draft choice.

#2 Rosen’s interest in climate change and the environment became a rationale for Arizona’s desire to get rid of him.

The Rosen trade went down last Friday, the second day of the three-day draft. This tweet went up on Monday:

 

Screen Shot 2019-04-30 at 2.40.37 PM

 

WQAM is a Miami sports talk radio station.

Rosen’s interest in the environment seemingly plays into one of the main criticisms about him: Too smart for his own good, always questions things, wants to understand the why of everything.

Color me crazy, but all of those critiques sound like strengths.

And how does an interest in the environment have anything to do with the way Rosen actually plays quarterback? I’m sure he is not thinking about the parts-per-million of CO₂ in the atmosphere as he’s about to get clobbered by a posse of hungry and angry defenders.

Back to Twitter.

A couple hours after the first tweet, Rosen was quoted in another, reacting to the media kerfuffle that resulted from his decision to unfollow the Cardinals on Instagram after they drafted Kyler Murray to replace him.

 

JOSH ROSEN 1

 

Parley for the Oceans is a non-profit that partners with adidas to produce apparel and footwear made from plastic ocean waste.

Rosen nailed the idiocy of people getting annoyed that he unfollowed the Cardinals, generating free publicity for Parley’s important work cleaning the oceans at the same time.

While the jury is still out on Rosen as an NFL quarterback — he had a statistically awful rookie season but, as mentioned above, he was stuck in a bad situation, including playing behind a leaky offensive line in Arizona — it is clear he knows his stuff when it comes to climate change.

Here’s a quote from Rosen in the run-up to the draft a little more than a year ago that shows he is an eco-athlete to watch:

One cause I’ll champion is the environment. It touches everything. I mean, the war in Syria started because of the drought and famine that destabilized the country and led the population to revolt against the government. I know global warming is a partisan issue for some stupid reason, but it touches everything.

Being traded to a quarterback-needy team located in sea level rise-threatened South Florida could be a win-win; for the Dolphins and the climate change fight.

 

GSB’s Take: I’m seriously conflicted here.

On the one hand, I love that Rosen is an eco-athlete who actually talks about the environment and climate change in public. If he does well on the field and continues to speak out on climate off of it, that will be a very good and important thing indeed.

On the other hand, I’m a New York Jets diehard. They and the Dolphins are big rivals so cheering for Miami has never been an option. And in last year’s draft, the Jets picked a rookie quarterback of their own in the first round. Sam Darnold of USC showed flashes of potential to be their first franchise signal caller since the days of Joe Willie Namath a (very long) half century ago. So he and Rosen will also be rivals for perhaps the next 10-15 years.

What to do?

I can’t switch from the Jets and Darnold — that’s too ingrained in my DNA. But aside from the two annual Jets-Dolphins matchups, I will pull for Josh Rosen.

 

GREEN SPORTS ALLIANCE ENCOURAGES MEMBERS TO COMMIT TO SPORTS FOR CLIMATE ACTION FRAMEWORK VIA “PLAYING FOR THE NEXT GENERATION”

The Green Sports Alliance marked Earth Week by launching “Playing for the Next Generation,” a campaign designed to encourage its members and partners to commit to the United Nation’s Sports for Climate Action Framework.

The Framework, which the UN kicked off in December, is buttressed by five overarching principles: 

  1. Undertake systematic efforts to promote greater environmental responsibility;
  2. Reduce overall climate impact;
  3. Educate for climate action;
  4. Promote sustainable and responsible consumption;
  5. Advocate for climate action through communication.

Sports for Climate Action’s charter members represent a Who’s Who of sports governing bodies, leagues and events, including the International Olympic Committee, Paris 2024 Summer Olympics, French Tennis Federation (Roland Garros), International Sailing Federation, World Surf League, and Formula E.

Forest Green Rovers, the English League Two football club and, it says here, the greenest team in sports, is also a charter member. And, as reported in GreenSportsBlog on April 23, the New York Yankees became the first North American sports organization to sign a pledge to support Sports for Climate Action.

Yankees Earth Day

The Yankees’ Earth Day-themed pregame ceremony on April 21 commemorated the club’s commitment to operate by the tenets of the UN’s Sports for Climate Action platform. From left to right, it’s Doug Behar, Yankees Director of Operations; Satya Tripathi, UN Assistant Secretary General; Yankees manager Aaron Boone, and Allen Hershkowitz, Environmental Science Advisor to the Yankees (Photo credit: New York Yankees)

Now the Alliance has stepped up to encourage its 500+ members, including MLB, MLS, NBA, NFL and NHL, to commit to the Framework.

“The Alliance recognizes the vital need for the sports industry to address climate change and play a significant role in combatting it,” said Roger McClendon, Executive Director of the Alliance. “By supporting this Framework, sports teams are committing to work collaboratively with peers, sponsors, fans, and other relevant stakeholders to implement the UN’s climate action agenda in sports.”  

GSB’s Take: The UN’s Sports for Climate Action Framework just got a big momentum boost with the addition of the Green Sports Alliance to its roster. The Alliance will no doubt promote support of the Framework to its many members. GSB expects to see 1) Alliance members large and small sign on, and 2) Sports for Climate Action to get a lot of attention at the Alliance’s annual Summit in Philadelphia in June. As for the Framework’s five principles, GSB hopes the Alliance and its members put particular emphasis on #3 (Educate for climate action) and #5 (Advocate for climate action through communication).

DUTCH WORKERS GET PAID FOR COMMUTING TO WORK; NEIGHBORING COUNTRIES GET INTO THE ACT

The Netherlands is a Green-Sports leader.

Ajax (AH-Yax), the country’s top soccer club with 25 first division championships and a contender for the European Champions League title this season, has deployed a Nissan Leaf storage battery at Amsterdam ArenA

But it is at the grassroots level where the country’s Green-Sports leadership really shines through. Consider these two factoids:

  1. There are more bicycles than people in the Netherlands;
  2. Bikes account for almost half of all journeys between home and work in  Amsterdam. 

Yes, the pervasiveness of bike paths makes commuting on two wheels safe. And the country’s flat terrain makes it easy for people to get around on their bikes. But, according to a story by Sean Fleming in weforum.org, the Dutch government gives the public a helpful leg up on to their bikes in the form of tax credits.

Every kilometer cycled to and from work can earn a Dutch citizen up to an extra 22¢US tax-free. And this is no longer unique to the Netherlands: A similar incentive is now available to bike commuters in neighboring Belgium. 

Netherlands

Commuters are paid to ride their bikes to work in the Netherlands (Photo credit: Yves Herman/Reuters)

I know what you’re thinking: “What about the third Low Country, Lew? What about Luxembourg?!”

Not to worry. Luxembourg workers can take advantage of a $340 tax rebate to be used to buy a bicycle.

France, clearly looking to their Low Country counterparts, will enact a cycle-to-work reimbursement program next year.

While Great Britain is trying to figure out how to (Br)exit the EU, their Cycle to Work program mimics their counterparts (for now) on the continent. The UK operates a lease-to-own model allowing employees to get discounted bikes and equipment through their employer.

The employer buys the bike and leases it to the employee. Monthly lease payments are deducted before taxes, resulting in an after-tax savings of 32 percent for most taxpayers. A mileage allowance is also available for British cyclists who use their bikes for business purposes.

What about the USA?

Fleming reports there are “a range of tax breaks aimed at commuters in the US, too, including a $20 per month allowance for cycling expenses. However, the 2017 Tax Cuts and Jobs Act (aka “The Trump Tax Cuts”) changed all that and cycling costs can no longer be deducted from pre-tax pay, effectively making it a little more expensive for some American cyclists.”

GSB’S Take: GSB is not surprised the Netherlands leads on providing incentives for bike commuting. After all, with much of its coastline lying below sea level, the country has by necessity led the world in developing technologies to fight climate change-caused sea level rise. Sadly we are also not surprised that the Trump Tax Cut law made it less rewarding financially for American cyclists.

¹ The Baltimore (now Indianapolis) Colts selected Ohio State’s Art Schlichter in the first round in the 1982 draft and then chose John Elway out of Stanford with the first overall pick of the 1983 draft.

 


 

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Leading Lights Offer Sports-Climate Change Moonshot Ideas for Earth Day

Happy Earth Day…Happy Earth Week!

The Green-Sports field is so rich and deep that we are offer a full Earth Week’s worth of columns, starting today.

Of course, the field’s richness and depth is directly related to the existential and immediate nature of our climate change problems. 

Per the 2018 Intergovernmental Panel on Climate Change (IPCC) report — as well as other studies — humanity has a dozen years, max, to cut carbon emissions in half in order to avoid the most calamitous effects of climate change. 

And yet to date, sports has largely taken a hands off approach when it comes to climate change, with a handful of exceptions.

People come to games to be entertained and climate change is not an entertaining topic. Teams, leagues and college athletics departments have taken a wide range of substantive green actions but most have been kept in the shadows. Why rock the boat, annoy sponsors and some fans?

It says here, with only a dozen years to dramatically decarbonize, rocking the boat should be the least of sports’ — or any other industry’s — worries.

In fact, many say the world needs to engage in a mobilization on par with World War II or the Apollo “Moon Shots” to attack the climate problems at the required scale and pace.

So now is the time for industry, government, individuals and, yes, sports, to go BIG on climate.

What would going big look like?

In honor of Earth Day, GreenSportsBlog asked luminaries from the Green-Sports world and beyond to offer up their ideas — brainstorm-style — for Sports-Climate Change MOON SHOTS.

The rules were simple: 1) Be brief, 2) There are no bad ideas, 3) Impossible is good, and 4) Go…

BIG!!!

So enjoy, and feel free to share your own MOON SHOT ideas in the comments section below.

 


 

Creating the world’s largest carbon offset project

Neill Duffy Purpose + Sport CEO

Fan travel is the greatest source of emissions in sport.

Imagine if sports fans everywhere could be part of the biggest team in the world fighting climate change, with a mission to create the world’s largest carbon offset project.

 

Neill-Duffy-Chief-Executive-150x150

Neill Duffy (Photo credit: Neill Duffy)

 

We would achieve this by inspiring sports fans to make a commitment to never travel to a game with less than at least three other fans — in whatever form of transportation — and measure the shared miles traveled. The resulting emissions reductions would be monetized by a corporate sponsor(s). The funds generated would be allocated to climate change-related projects, from renewable energy generation to climate change education to climate refugee resettlement and more.

And the best part, is that the technology exists this now.

 


 

NFL Meatless Monday Night Football

Summer Minchew EcoImpact Consulting Managing Partner

I would love to see an NFL “Meatless Monday Night Football” campaign!

Host teams for all Monday night football games would serve only vegetarian or vegan foods at their concessions and encourage fans watching at home to go veggie during the game as well. ESPN, which broadcasts the games on cable, would only serve vegetarian/vegan food to their cast and crew as well as at their Bristol, Connecticut studios. On-air talent would promote the veggie/vegan options heavily, with a contest among the host cities for the best Monday Night Vegetarian/Vegan Fare.

 

summer minchew melissa key

Summer Minchew (Photo credit: Melissa Key)

 

I’ll probably get booed out of the stadium for this idea¹ but the environmental impacts of meat consumption are a real issue. Meat production generates 18 percent of the world’s man-made greenhouse gases, according to the United Nations Food and Agriculture Organization. And Americans are consuming way too much meat. To be precise, the average consumer ate 222.2 pounds of red meat and poultry in 2018, surpassing a record set in 2004, according to the U.S. Department of Agriculture. I think we could all stand more Meatless Mondays for our health and for the earth’s.

 


 

Requiring Venues To Reach Minimum Levels of Green Performance

Dale Vince Forest Green Rovers, English League Two²the Greenest Team in Sports Chairman; Ecotricity Founder 

We’ve suggested to the UN and to the English Football League³ (EFL) that ground grading regulations — enough food and restroom facilities, disabled access, etc. — should include environmental measures. Simple things like recycling facilities, no single use plastics, charging facilities for EVs, bicycle parking and meat and dairy free food options. Even use of green energy is simple enough.

Clubs should be required to put these greening initiatives into match day programs and on stadium advertising.

 

Dale Vince

Dale Vince (Photo credit: Forest Green Rovers)

 

Governing bodies could insist on minimum standards like these, and perhaps run league tables/standings that would end up highlighting clubs that go over and above the minimum on the environment— giving a different measure of club performance.

 


 

Build venues that feature “Circular Operations”

Aileen McManamon 5T Sports Group Founder and Managing Partner

The next stadiums or arenas to be built will feature Circular Operations. This means that these buildings will be self-sustaining across four key metrics: zero-waste, carbon-neutral, water-neutral and energy positive.

 

McManamon Headshot Tonino Guzzo

Aileen McManamon (Photo credit: Tonino Guzzo)

 

They will be entirely self-contained, with circular usage systems and net-positive designs (for example, stored energy put back into the grid at downtimes and use as an emergency shelter). Venues that operate circularly will shoulder their responsibility by becoming a ‘Beacon-on-the-Hill’ community asset.

 


 

All sports leagues become One Planet Leagues 

Jason Twill Green Sports Alliance Co-founder; Urban Apostles Director

The Idea: All major pro and college sports leagues adopt ecological foot printing as a measurement tool support their efforts to become One Planet Leagues.

The Background:  Ecological foot printing is considered the ’true north’ of environmental performance and is the only metric that measures how much nature we have and how much nature we use annually. An ecological foot print calculator will determine how many acres of biologically productive land are required to support an organization’s — including players, staff, fans — impact measured against the biological capacity of land available within a given country, region, or city.

 

Jason Twill

Jason Twill (Photo credit: Jennifer Twill)

 

Humans are consuming natural resources each year faster than the planet can replenish those same resources. This is called ecological overshoot. 

In 2018, humanity reached Ecological Overshoot Day on August 1, so every day after this date we were consuming another planets worth of resources.  The U.S. reached ecological overshoot day on March 15. In fact, if everyone in the world lived the lifestyle of an average American, we would need over five planets worth of resources. 

In pro football terms, we are way over the salary cap before training camp begins.  

By adopting strategies and tactics to deploy ecological foot printing, sports organizations would become One Planet Leagues and Teams, proving they are playing and operating within the resources of One Planet. The beauty of this tool is its scalability. Imagine if sports took this on and inspired millions of fans across North America to live One Planet lifestyles! 

 


 

Bring sports attendees’ footprints more in line with non-attendees

Claire Poole Clear Bright Consulting Founder

We know the average attendee of a sports event generates a carbon footprint about seven times greater than somebody going about their every day life; with transport being the largest contributing factor, followed by food and then energy. This doesn’t even consider the infrastructure of stadiums and venues, team travel and so many other factors. We never want to get to a stage where going to see our favorite team becomes untenable because of climate change.

 

Claire Poole II

Claire Poole (Photo credit: Claire Poole)

 

Thus my moon shot idea is for all sports organizations around the world to measure, publicly report and significantly reduce carbon emissions through all aspects of their operations, and reward fans for doing the same.

The platform to do this already exists, with the recently launched UNFCCC Sports for Climate Action Framework. The likes of the World Surf League, FIFA, UEFA, the IOC, the New York Yankees and Formula E have already signed up, clearly moving this moon shot idea into the realm of possibility.

 


 

Appeal to younger fans by making mass transit fun 

Monica Rowand University of Louisiana (Lafayette) Sustainability Coordinator

Imagine a campaign in which fans are encouraged and rewarded for using alternative transit methods to get to the stadium or arena. I’d love to see a team-sponsored game-day transportation system imbued with the vibe of a party bus. This will incentivize the use of public transit, especially among the younger fans teams are concerned about reaching.

And no one will argue with the results: Reductions in 1) the negative environmental impacts that go with travel in single-occupancy-vehicles, 2) traffic and the stress that goes with it.

 

RowandM2

Monica Rowand (Photo credit: Monica Rowand)

 


 

Making Auburn Athletics Carbon Negative

Mike Kensler Auburn University Office of Sustainability Director

The most important sports-climate change moon shot idea I can think of is for Auburn Athletics — and all other athletics departments — to achieve carbon negativity. They would do this by eliminating or sequestering more carbon than they produce, creating a net overall carbon reduction.

 

Mike Kensler in canoe on 5milecreek

Mike Kensler  (Photo credit: Beth Maynor Young)

 

That means using 100 percent renewable energy to power all of Auburn Athletics operations including sports events and venues. Athletics would also offset or onset — making investments in local, campus-focused clean energy, energy efficiency, and carbon sequestration projects — the carbon footprint of departmental travel to help achieve carbon negativity.  A carbon-negative Athletics Department would be a powerful force indeed.

 


 

Create awards for eco-athletes

Randy Salim Citizens’ Climate LobbyBusiness Climate Leaders Steering Committee 

Let’s use the NFL as an example. Have each of the 32 teams nominate an Eco-Athlete of the Year and then pick one to be the league’s winner, a green NFL Walter Payton Man of the Year Award. Bring as many of them as possible to Washington, D.C. to lobby for climate legislation.

 

Randy Salim photo1

Randy Salim (Photo credit: Randy Salim)

 


 

Greenest NFL fan base earns winning team an additional draft pick

Lew Blaustein GreenSportsBlog

The NFL is America’s most popular sport by far. And its brand image is corporate, conservative and establishment. If the NFL goes big on climate, that will have incredible ripple effects to all sports and beyond. So that’s why my first call with a MOON SHOT idea is to commissioner Roger Goodell.

I tell the commish to “imagine that the league administers a contest among its 32 teams that asks attendees to take positive green actions — recycling, composting, using mass transit to games, and purchasing plant-based food at concession stands to name a few.”

 

LewBiz27

Yours truly (Photo credit: Lewis Blaustein)

 

Taking into account stadium capacity and other issues to make sure there’s a level playing field, the league will award the team with the greenest fan base an additional pick in the third round of the next NFL Draft.

The idea is that positive environmental behavior by fans can help their favorite team. I gotta believe that fans — even those who don’t think climate change is real or don’t think about it at all — will “take one for the team” by engaging in positive environmental behaviors!

 


 

And finally, given sports organizations’ maniacal pursuit of Millennial and Gen-Z fans, it’s fitting that we close with not one but EIGHT MOON SHOT IDEAS from a young, future Green-Sports practitioner who will be living with the effects of climate change…

 

What If?

Ivonne Zuniga Jiminez Savannah College of Art and Design Candidate for Masters Degree in Design for Sustainability; Architect Costa Rica

What if a fan could get season tickets after recycling a certain amount of plastic?

What if instead of buying a new jersey, your favorite team would repair your old one?

What if teams allocate space in tailgate areas for local, organic and plant-based food vendors?

 

Ivonne Zuniga Jimenez

Ivonne Zuniga Jimenez (Photo credit: Purvisha Peshwe)

 

What if, by reducing the waste in the stadium, the home team lets fans know they are saving the team money in hauling and landfill costs and that saved money will be invested in (hopefully) better players?

What if being sustainable becomes part of the score of the game? As in when announcing the final score, a broadcaster also mentions how much carbon was saved by the home team’s green actions.

What if, to be drafted or signed by a team, players have to commit to engaging with a climate change-fighting nonprofit?

What if big leagues such as NFL, NBA, UEFA required sustainable certifications (i.e. LEED, BREEAM) for every venue?

What if recruiting fans to embrace sustainable behavior becomes as important as recruiting players?

Or…

What if we keep doing things in the same way?

We sports fans have the power to make a big difference in the climate change fight but we have to act now!

Sports, a powerful universal language which connects billions of people around the world, has been a powerful channel over many decades for the fights against racism, war, terrorism, gender inequality and more. What is stopping us right now from using it to make a positive impact on climate change, at scale?

Either we take action now or we continue to ignore the climate problem until some “then” in the future, but…

What if then is too late?

The world, including the sports world, can’t let that happen!

 

¹ No you won’t!
² League Two = The fourth tier of English football/soccer
³ English Football League is the governing body for the top four tiers of professional soccer/football: 1. Premier League, 2. Championship, 3. League One, 4. League Two
* Citizens’ Climate Lobby works to build the political will necessary for passage of federal revenue neutral carbon pricing legislation that returns the revenue generated to all US households in the form of a monthly dividend.

 


 

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Yankees Sign On To UN Sports for Climate Action Framework; Strongest Public Commitment to Climate Change Fight Among North American Pro Sports Teams

The Yankees’ announced today they have added their name to the UN Sports for Climate Action Framework, making them the first North American professional sports team to do so. The groundbreaking move by the Bronx Bombers drew praise from the UN Secretary-General António Guterres. 

 

The New York Yankees are off to a middling start on the field in 2019, with a 2-3 record after last night’s 3-1 loss to Detroit¹ but, from a Green-Sports perspective, the team is leading the field.

The 27-time World Champions today became the first major North American sports team to sign on to the UN Sports for Climate Action Framework. Launched by UN Climate Change in December, the Framework’s aim is to bring the sports industry’s greenhouse emissions in line with the Paris Climate Change Agreement and inspire others to take ambitious climate action.

 

Yankee Stadium II

Yankee Stadium (Photo credit: New York Yankees)

 

Before I go on to the rest of the story, just pause and let the following sink in:

The New York Yankees, the most storied and successful franchise in North American sports history, just made a clear, definitive, public commitment in support of the climate change fight.

Allen Hershkowitz, the Yankees’ newly-minted Environmental Science Advisor and Chairman of Sport and Sustainability International (SandSI), framed the organization’s climate promises this way: “This announcement by the Yankees, due to their powerful, iconic brand, has the chance to change cultural assumptions about sports and climate action. The organization, from the top down, recognizes they, the sports world more broadly, and all of humanity, are facing a global climate crisis. The hope is that, if the Yankees can do this, other teams across all sports — many of which have taken similar actions — will feel emboldened to make their own commitments to the Framework.”

And those pledges have real teeth.

In addition to the GHG reduction and offsetting guarantees, the Yankees and the other signatories to the Framework, have promised to support the following principles:

  • Undertake systematic efforts to promote greater environmental responsibility
  • Reduce overall climate impact
  • Educate for climate action
  • Promote sustainable and responsible consumption
  • Advocate for climate action through communication

 

YANKEES JOIN GLOBAL ALL-STAR TEAM OF SPORTS ORGANIZATIONS JOINING THE FRAMEWORK

The Yankees have been at the cutting edge of Green-Sports since moving into the current iteration of Yankee Stadium in 2009. From attaining Zero-Waste status (i.e. diverting 90 percent or more of waste from landfill via recycling, composting and other methods) to funding the distribution of clean burning cookstoves to women in East Africa that will help public health while reducing carbon emissions, and much more, the Yankees have already started down the path to reaching their Framework commitments.

The organization joins numerous prominent international high profile sports organizations committed to the Framework, including the International Olympic Committee, FIFA, the French Tennis Federation-Roland Garros, Tokyo 2020 Summer Olympics, Paris 2024 Summer Olympics, 2021 Rugby League World Cup, Formula E, and others.

“The New York Yankees are proud to support the United Nations Sports for Climate Action Framework,” said Yankees’ Principal Owner and Managing General Partner Hal Steinbrenner in a press release. “For many years, the Yankees have been implementing the type of climate action now enshrined in the Sports for Climate Action principles, and with this pledge the Yankees commit to continue to work collaboratively with our  sponsors, fans and other relevant stakeholders to implement the UN’s climate action agenda in sports.”

 

UN SECRETARY-GENERAL SOUNDS LIKE A YANKEES FAN — AT LEAST FROM A GREEN-SPORTS PERSPECTIVE

United Nations Secretary-General António Guterres recognized the importance of having a team as prominent and influential as the Yankees endorse the Sports for Climate Action Framework.

 

Antonio Guterres

UN Secretary-General António Guterres (Photo credit: Forbes)

“I welcome the announcement by the New York Yankees to join Sports for Climate Action,” Mr. Guterres said. “With their rich winning tradition, the Yankees bring a new level of leadership to global efforts to tackle climate change. When it comes to safeguarding our future, it’s time to play ball.”

 

GSB’s Take: I am particularly proud to be a lifelong Yankees fan today. Kudos to team management, from Hal Steinbrenner on down, for moving to become the first North American professional sports franchise to sign on to the UN Sports for Climate Action Framework. Because of the competitive nature of pro sports, I expect other MLB teams to follow suit and for teams in other sports to do so as well. I will be interested to see how the Yankees communicate this commitment to their fans, both at the ballpark and those who follow the team on TV, online and elsewhere.

 

¹ It’s early!

 


 

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