The Olympic flame is set to be doused in PyeongChang Sunday night in South Korea (the closing ceremonies will air on NBC starting at 6 AM ET Sunday). With that being the case, what better time than now for an Olympics-themed News & Notes column in which all three stories focus on climate change? We highlight the historic cross country skiing gold medal won by climate change fighter Jessie Diggins, dig in to Toyota’s powerful climate change ad that has been running during NBC Sports’ Olympics coverage, and feature Protect Our Winters’ chairman and big mountain snowboarder Jeremy Jones and his recent New York Times OpEd that makes the link between climate change fight and jobs.
JESSIE DIGGINS: CLIMATE CHANGE FIGHTER, CARBON PRICING ADVOCATE AND OLYMPIC GOLD MEDAL WINNER
Olympic cross country skier Jessie Diggins and teammate Kikkan Randall set two important firsts for the United States when they won the gold medal in the women’s team sprint freestyle race on Wednesday. The pair became the first U.S. women to ever medal in an Olympic cross country skiing event, and the first Americans, men or women, to win cross country gold.
Jessie Diggins exults as she crosses the finish line to win gold in the team sprint freestyle relay (Photo credit: Lars Baron/Getty Images)
And how’s this for another first: Diggins, from tiny Afton, MN, is the first U.S. cross country skier to win gold while also being very public with her climate change and carbon pricing advocacy.
As we noted in an earlier post, Diggins supports a revenue neutral carbon fee and dividend program (CF&D), like that proposed by Citizens’ Climate Lobby^. Carbon fee & dividend differs from a carbon tax in that the revenues raised by CF&D at the mine, well or border are passed directly on to all U.S. households rather than to the U.S. treasury department. CCL designed the program this way for two main reasons:
The direct-to-citizen dividend approach is the only way that Republicans in Congress could possibly support it. “Tax,” to the GOP, is a 4-letter word — they clearly have counting issues.
It is progressive — the monthly dividend amount sent to each household will be the same but higher income folks consume much more carbon (multiple cars, bigger homes, etc.) than those in the lower income demographics and so will, on a net basis, pay more than they get back in the dividend. Lower earners will, in the main, spend less than they get back.
Diggins is not shy about her passion for the climate change fight — she was quoted in a New York Times article at the start of the Games as saying, “you need to be able to stand up for things you believe in, and saving winter is something I believe in. It just breaks my heart because this is such a cool sport, and winter is so amazing and beautiful and I feel like we’re actually really at risk of losing it. And I don’t want my kids to grow up in a world where they’ve never experienced snow because we weren’t responsible enough.”
The newly-minted gold medal winner joined three other U.S. cross-country Olympians —Simi Hamilton, Andy Newell, Liz Stephen — in the video below that calls on all skiers to take action on climate change, specifically to ask their members of Congress to support CCL and its CF&D proposal.
TOYOTA ADVERTISES THE IMPORTANCE OF KEEPING THE WINTER IN WINTER
NBC Sports announcers commenting on events at the outdoor venues at the PyeongChang Winter Olympics have not made one mention of climate change, at least when I’ve been watching. This, despite the fact skiing and snowboarding are clearly being contested on manmade snow — in the rare instances when the camera gives a wide angle view of an outdoor venue, the viewer clearly sees wide swaths of snow-free land.
But Toyota is picking up climate change the slack with “Frozen,” a stunning 60 second ad produced by creative agency heavyweights Saatchi & Saatchi and Dentsu that emphasizes the automaker’s renewed “commitment to hybrid, electric and hydrogen vehicles…to help keep our winters winter.”
Check it out here:
Toyota is certainly not shy about telling its greener mobility story — “Frozen” has run throughout the Olympics fortnight on NBC and NBCSN, including during high profile/high viewership events like figure skating and alpine skiing. And they’re paying a pretty penny to do so: 60 second spots average $1.19 million during primetime Olympics coverage.
At some point, sports announcers will routinely highlight environmental and climate change-fighting actions taken by the teams and athletes they cover in the same way they talk about domestic violence and cancer.
We’re not there yet, unfortunately.
But, for now, advertisers like Toyota — or, Budweiser and Stella Artois in the case of the Super Bowl a couple of weeks ago — will have to do the heavy green lifting.
Which is much better than nothing.
POW CHAIRMAN JEREMY JONES: FIGHTING CLIMATE CHANGE MEANS SAVING JOBS
Jeremy Jones believes that taking on climate change is an economic as well as environmental imperative.
Jones has experienced the effects of climate change up close as a big mountain snowboarder. And he’s also in the center of the action in the climate change fight in his role as chairman of Protect Our Winters (POW), an organization made up of elite winter and snow sports athletes, including several 2018 Olympians, who advocate in Congress for meaningful action on climate. POW and winter sports athletes won GreenSportsBlog’s “Best Green-Sports Story of 2017.”
Jeremy Jones, chairman of Protect Our Winters (Photo credit: Protect Our Winters)
So it was with great interest that I read “Saving Winter Is About More Than Snow. It’s About Jobs,” Jones New York Times OpEd that ran smack dab in the middle of the Olympics. He highlighted key data points from a soon-to-be released report from POW on the economic risks to mountain areas and towns and the winter sports industry of climate change and its effects:
Winter sports are popular: “About 20 million [Americans] participate in winter sports every year.”
The mountain/winter sports economy is significant: “the 191,000 jobs supported by snow sports in the 2015-16 winter season generated $6.9 billion in wages, while adding $11.3 billion in economic value to the national economy.”
Low snow years are devastating: “causing a combined annual revenue loss of $1 billion and 17,400 fewer jobs.”
What to do? Once the Olympics are over, Jones and his POW teammates will continue taking the mountain/winter sports climate-jobs fight to Capitol Hill:
“Senators in states with vital mountain economies love to talk about jobs. These people include Senators Cory Gardner of Colorado and Dean Heller of Nevada, both Republicans, along with representatives of congressional districts that include mountain towns, like Greg Walden of Oregon, Scott Tipton and Mike Coffman of Colorado, and my district’s representative, Tom McClintock — Republicans as well.
But when the time comes to choose, these elected officials vote for legislation that will increase greenhouse gas emissions while ignoring the real threat to jobs in their own backyards — climate change. (Senator Gardner has a lifetime voting score from the League of Conservation Voters of 11 percent; Senator Heller’s score is 13 percent. The top score among the representatives was 9 percent.)”
Looking for a glimmer of hope? The jobs of Messers Gardner, Heller, Walden, Tipton, Coffman and McClintock are under threat. Because a lot of those 20 million winter sports participants Jones mentioned in his Times OpEd vote.
^ I am a volunteer with Citizens’ Climate Lobby
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Happy New Year to you, GreenSportsBlog readers! I hope you had a great holiday season. Thank you for your comments, suggestions and consistent support throughout 2017; keep it coming in 2018.
Speaking of 2018, the way GSB sees it, the Green-Sports world will continue its necessary transition from Version 1.0, which focused mainly on the greening of games at the stadia and arenas, to Version 2.0, which emphasizes athlete and fan engagement, both at the game, and even more importantly, beyond the stadium/arena — after all, that’s where the bulk of the sports fans can be found. With that in mind, let’s take a look at What 2 Watch 4 in Green-Sports for 2018.
January 9: College Football Playoff National Championship Game, Mercedes-Benz Stadium, Atlanta, GA
Monday’s College Football Playoff (CFP) championship game between Georgia and Alabama, will take place in Atlanta’s brand new LEED Platinum showplace, Mercedes-Benz Stadium. Looked at through a Green-Sports 1.0 lens, the stadium is already a champion, from its state-of-the-art water efficiency efficiency systems to its 4,000 solar panels to its LED lighting throughout the building.
Aerial view of Mercedes-Benz Stadium in Atlanta (Photo credit: AMB Sports and Entertainment)
But how will the championship game fare from a Green-Sports 2.0 perspective?
CFP’s Playoff Green initiative ran a semester-long tree planting campaign in the Atlanta area — public service announcements are scheduled to promote it to the 71,000 fans in attendance.
But will ESPN, with its multiple channels (I put the over/under at five) airing the game, share the story of the greenness of the stadium and of Playoff Green, with the 25 or so million people watching?
I bet the answer is no; I hope I will be proven wrong.
February 4: Super Bowl LII; US Bank Stadium, Minneapolis, MN
It is safe to say Super Bowl LII will be a more sustainable event than its predecessor in Houston last February. After all the bar is set extremely low: the Houston Super Bowl LI Host Committee did next to nothing of note, green-wise.
What is noteworthy are the solid, green actions taken by the Minnesota Super Bowl Host Committee. These include:
Granting a portion of its $4 million Legacy Fund to environmental charities. One grantee is the Mille Lacs Band of Ojibwe Native American tribe — the funds helped build a community garden, supplying healthy food in an area where access is lacking.
The collection of over 42,000 pounds of TVs, computers and cell phones at the Minnesota Zoo as part of an October E-Waste drive, in partnership with NFL sponsor Verizon.
Working with Verizon and Minneapolis-based Andersen Corporation to fund 14 habitat restoration and urban forestry projects across the state, resulting in the planting of thousands of trees and native species.
The Minnesota Super Bowl Host Committee, in partnership with the NFL, Verizon and Andersen Windows have planted more than 700 trees as part of their Urban Forestry Initiative for Super Bowl LII (Infographic Credit: Minnesota Super Bowl Host Committee)
Neither Audubon Minnesota nor Audubon Chapter of Minneapolis plan to organize protests tied to Super Bowl LII. And without protests, the likelihood that the media covers the “old news” bird kill issue is slim.
And, it says here, that NBC Sports will not devote air time to the Super Bowl LII “solid but not groundbreaking” sustainability story.
Hey, I never said this Green-Sports 2.0 thing would be easy. Maybe the Winter Olympics will provide a better platform?
February 9-25: XXIII Winter Olympics, Pyeongchang, South Korea
The myriad of issues surrounding North Korea’s nuclear weapons program will no doubt garner the lion’s share of NBC Sports’ non-sports coverage during the Winter Olympics. And that is at should be.
Will there be enough non-sports oxygen for the environment and climate change?
Even though the organizers will not feature a climate change-themed vignette in the Opening Ceremonies, as did Rio 2016, I say there is at least a 50-50 chance that the Peacock Network features the environment and climate in its countless sidebar stories — and that Green-Sports 2.0 will be be a winner at PyeongChang 2018.
PyeongChang 2018 will generate more clean electricity than total electricity consumed during the Games. You read that right: PyeongChang 2018, together with host provincial government Gangwon, funded wind farms that will produce 45 percent more electricity than will be needed to power the Games.
Six of the newly constructed competition venues feature either solar or geothermal power.
Several of the venues will be G-SEED certified, the Korean green building equivalent of LEED.
Wind turbines in Gangwon Province, part of the developments funded by PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) that will, in total, generate 45 percent more energy than the Games will use. (Photo credit: POCOG)
Most importantly, it is likely that Protect Our Winters (POW), an organization made up of current and retired elite winter sports athletes which advocates for legislative action on climate change, will have several articulate, charismatic members on the U.S. team.
Will NBC Sports interview POW athletes about their activism as well as their athleticism?
I say YES!
Spring: NHL Issues Its Second Sustainability Report
In 2014, the National Hockey League became the first professional sports league in North America to issue a sustainability report. Among other things, the league disclosed its direct carbon footprint and that of its sizable supply chain.
That the league will be issuing its second such report this spring before any of its counterparts (MLB, MLS, NBA, NFL) produce their first demonstrates 1) the NHL’s consistent, substantive Green-Sports leadership, and 2) the need for the other leagues to step up their green games.
Regarding the upcoming report, I look forward to see 1) how the league has progressed on emissions reductions since 2014, and 2) if emissions from fan travel to and from games will be added.
April 29: Opening, Banc of California Stadium, Los Angeles
This is a classic Green-Sports 1.0 story about a new, LEED certified stadium — and 1.0 stories are still good things.
Banc of California Stadium, the 22,000 seat home of Major League Soccer expansion team LAFC will open this spring with LEED Silver level certification. Sustainability features include:
Easy metro accessibility via the Expo Line at nearby Expo Park/USC station
EV charging stations for 5 percent of vehicles, and that number will increase
140,000 sq. ft. of additional public open space
440 bicycle parking spaces and a bike path that feeds into Los Angeles’ My Figueroa path system
Artist rendering of Banc of California Stadium (Credit: LAFC)
Banc of California Stadium will serve as an appetizer on the LA new stadium scene. The main course? The projected 2020 opening of LA Stadium at Hollywood Park, the new home of the NFL’s Chargers and Rams. Early reports say LEED certification is being considered.
June 14-July 15: FIFA Men’s World Cup, 11 cities in Russia
At least six of the 12 stadiums hosting World Cup matches will be BREEAM certified: Luzhniki Stadium in Moscow, site of the final match; Mordovia Arena in Saransk, Nizhny Novgorod Stadium, Samara Stadium, Spartak Stadium, and Volgograd Arena.
Workers play soccer adjacent to the under-construction and BREEAM-certified Samara Stadium (Photo credit: The Guardian)
The BREEAM-certified Volgograd Arena (Photo credit: The Guardian)
The South Pole Group, a carbon management consulting firm, is working with FIFA to estimate the carbon footprint of Russia 2018.
FIFA plans to offset all of the greenhouse gas emissions related to the event.
This is fine from a 1.0 POV, but there is much more to the story.
Russian President Vladimir Putin has a stunning disregard for environmental laws: “Environmental laws can be pesky, and Putin’s government amended several laws to make way for Olympic glory: In 2006, the Russia government amended a ban on holding large sporting events in National Parks, in 2007 it eliminated compulsory environmental assessment for construction projects, and in 2009 the legislature [weakened] the Forest Code.”
On Sochi 2014-related environmental wrongs: “Large illegal waste dumps have cropped up around the region, including within Sochi National Park. More than 3,000 hectares of forest have been logged, including regions with rare plant species. Large swaths of previously protected wetlands now lay underneath the Olympic Village.”
Aside from the BREEAM-certified stadia, it is fair to assume that, from an environmental perspective, the Sochi 2014 past is prologue for Russia 2018.
It would be great if Fox Sports undertakes some award-winning investigative journalism into the Russia 2018 environmental story during its coverage of the tournament.
I’m not holding my breath.
June 26-27: Green Sports Alliance Summit; Mercedes-Benz Stadium, Atlanta, GA
Atlanta’s LEED Gold Mercedes-Benz Stadium will occupy the Green-Sports center stage for the second time in 2018, this time as host of the eighth Green Sports Alliance (GSA) Summit.
According to the GSA’s website, Summit 2018 will feature “more networking opportunities and [will] focus on hands-on workshops for attendees to work through challenges, share lessons learned, and gather valuable take-aways to implement in their communities.”
Speakers and panels have yet to be announced so stay tuned.
August 27-September 9: US Open Tennis, Bille Jean King National Tennis Center, Queens, NY
After a decade of Green-Sports leadership paid off with the US Open winning GSB’s “Greenest Sports League/Event” award for 2017, what can the USTA do for an encore?
From a Green-Sports 1.0 perspective, the answer is clear: The opening of Louis Armstrong Stadium 2.0.
The 10,000 seat stadium will likely achieve LEED certification by the start of the tournament. Here are three reasons why:
95 percent of the waste from the demolition of the original Armstrong Stadium was recycled
Landscaping around the new stadium has been designed to use 55 percent less water
The new Armstrong Stadium will be the first naturally ventilated stadium with a retractable roof in the world.
Methinks this last point is so cool that it will warrant attention from ESPN during its tournament coverage, which would mean a nice Green-Sports 2.0 win.
One minute, time lapse photography video of the demolition of the old Louis Armstrong Stadium and the building of the new one. The latter will be the first naturally ventilated stadium with a retractable roof.
November 6: Midterm Elections, United States
What do the midterm elections in the United States, in which the control of the House of Representatives and perhaps the Senate are up for grabs, have to do with Green-Sports?
Well, the aforementioned Protect Our Winters (POW) won GSB’s 2017 “Best Green-Sports Story of the Year” award in large part due to its lobbying efforts on Capitol Hill and its willingness to get involved in electoral politics.
When asked about POW’s goals for 2018, manager of advocacy and campaigns Lindsay Bourgoine said: “Our main goal in 2018 is to get down and dirty in the midterm elections in November…We have identified ten ‘battleground elections’ where we feel it is really important to elect a climate friendly leader, whether Democrat or Republican.”
Lindsay Bourgoine, manager of advocacy and campaigns for Protect Our Winters (Photo credit: Protect Our Winters)
Bourgoine also said that POW is not “working to help the Democrats take the House.” While I understand completely POW’s desire to help the climate-friendly Democrats and Republicans, I will be doing my small part as a volunteer to help flip the House.
In the meantime, I look forward to sharing powerful Green-Sports stories — of both the Version 1.0 and 2.0 varieties — wherever I find them!
Beyond the firsts, eco-athletes, from sailors to snowboarders, used their sizable platforms to promote ocean health and the climate change fight. Some even lobbied members of Congress.
But in this Age of Trump and with the ascendancy of climate change deniers and do-nothings in the upper reaches of the US Government, the Green-Sports world needed to go much bigger, move much faster.
Against that backdrop, we bring you the BEST AND WORST OF GREEN-SPORTS, 2017.
BEST GREEN SPORTS STORY OF 2017
Protect Our Winters (POW) and Winter Sports Athletes
Photo credit: Protect Our Winters
The photo above is the perfect visualization as to why Protect Our Winters (POW), the organization of elite winter sports athletes who advocate for substantive action on climate change, is the winner of GSB’s BEST GREEN-SPORTS STORY OF 2017.
You see, the 21 folks captured in front of the US Capitol made up most of the 25-person delegation of active and retired skiers, snowboarders and more, who, along with staffers, descended on Washington this fall to lobby 22 members of Congress and their staffs. Topics included carbon pricing, solar energy and electrifying transportation.
That winter sports athletes are more concerned about climate change than any other group of athletes I can think of makes sense since they can see the negative effects of warming temperatures on their playing fields (i.e. ski slopes, snowboard courses, frozen ponds) in real time.
That they have built POW into the only climate change action advocacy group led by athletes, Olympians and world champions among them, is the amazing thing.
In recent months, GreenSportsBlog interviewed retired Olympic silver medal winning snowboarder Gretchen Bleiler and Olympic cross country skier Andy Newell, about their involvement with POW.
Bleiler takes part in “Hot Planet, Cool Athletes” school assembly programs, which helps make “climate change engaging, more relatable, and more personal for students.” She spoke at COP21, the global climate conference in Paris in November 2015 that led to the Paris Climate Agreement. Newell helped lead POW’s participation in the People’s Climate March in New York City in April and has written OpEds, including one that ran in USA Today in 2014.
Both were part of the POW 2017 DC fall lobby team; their firsthand experiences — and those of their colleagues — with the effects of climate change are powerful aspects of their presentations to Congress.
Here’s Bleiler: “[I share] my own experiences as a professional snowboarder who’s traveled around the world chasing snow! Reduced snow pack, warmer temperatures and shorter winters all mean a hit to the sports we love, but these changes also impact the economies of all the mountain town communities where I compete and train. This has all been happening in my lifetime…”
Given that the vast majority of the Republican-led Congress, the head of the EPA, as well as the current occupant of 1600 Pennsylvania Avenue, are virulently opposed to fighting climate change, POW’s 2017 legislative efforts did not bear immediate fruit.
But, in the climate change fight, POW is all in for a marathon.
It is a race cross country skier Andy Newell has no doubt POW and, well, we — as in the American people —will win: “If we citizens have a big enough cultural and economic shift toward sustainable energy, the President and everyone else in DC has no choice but to follow. We have more power than we think. Senators, House members and the President will continue to hear from the winter sports community.”
Certain House members and Senators will hear from POW in 2018. The group’s main goal for the next year is to, in the words of Lindsay Bourgoine, manager of advocacy and campaigns, “get down and dirty in the midterm elections in November…We have identified ten ‘battleground elections’ where we feel it is really important to elect a climate friendly leader, whether Democrat or Republican.”
Formerly titled the Greenest Sports League award, this year the category expanded to include mega-sports events like the Olympics, FIFA World Cup, the Masters, and the US Open. The latter is GSB’s choice for the GREENEST SPORTS LEAGUE OR EVENT OF 2017.
The Open —which draws over 700,000 fans over two weeks in late August/early September at the USTA’s Billie Jean King National Tennis Center in Queens, NY — earned the award not only for its stellar sustainability performance at this year’s tournament but for its decade of green-sports leadership.
King was there at the beginning of the US Open’s/USTA’s greening efforts in 2008. And she wanted to go BIG.
“Billie…wanted to make the US Open the most environmentally responsible tennis event in the world,” shared Dr. Allen Hershkowitz^, then a scientist at the Natural Resources Defense Council (NRDC), the nonprofit that would manage the sustainability project. “I told Billie that doing so would take years. ‘Great,’ she said. ‘I’m in. Let’s do it.'”
Billie Jean King and Allen Hershkowitz during the 2008 shooting of the USTA’s “Our Courts May Be Blue But We’re Thinking Green” public service announcements (Photo credit: NRDC)
Ten years on, the fruits of King’s and Hershkowitz’ vision can be seen in virtually every nook and cranny of the National Tennis Center. The event:
Is zero-waste, meaning 90 percent or more of food waste is diverted from the landfill, thanks to a sophisticated composting and recycling operation
Powers itself solely by renewable energy
Uses the tournament’s daily draw sheet (schedule of play) to share “eco-tips” with fans
Promotes mass transit use and the fans have responded: More than 55 percent arrived by subway, Long Island Railroad or bus, making the US Open the most transit-friendly professional sporting event in the country
Collects and recycles over 17,000 tennis ball cans
Boasts two LEED certified structures; the two year-old, 8,000 seat Grandstand Court and the upgraded transportation center.
The LEED certified Grandstand Court rocked during the dramatic comeback win by Juan Martin del Potro over Dominic Thiem on Labor Day (Photo credit: Brian Friedman/USTA)
2018 will bring a big sustainability advance as the new, 10,000 seat Louis Armstrong Stadium will open as the world’s first naturally ventilated stadium with a retractable roof.
Mercedes-Benz Stadium, Atlanta Falcons and Atlanta United F.C.
When Mercedes-Benz Stadium, the new home of the Atlanta Falcons of the NFL and MLS’ Atlanta United F.C., announced in November that it had earned LEED Platinum certification, it became the first pro stadium in the U.S. to achieve such a designation. Just one month later, it won GreenSportsBlog’s GREENEST NEW STADIUM OR ARENA OF 2017.
“We set out to build a venue that would not only exceed expectations, but also push the limits of what was possible in terms of stadium design, fan experience and sustainability,” noted Arthur Blank, owner and chairman of the two teams, at the LEED Platinum announcement. “[Our] goal was to achieve the highest LEED rating because it was the right thing to do for our city and the environment.”
Mercedes-Benz Stadium (Photo credit: AMB Sports and Entertainment)
Mercedes-Benz Stadium, which hosts the College Football Playoff National Championship Game on January 9, and Super Bowl LIII in February 2019, compiled 88 LEED points — blowing by the 80 point threshold needed for Platinum status — in a myriad of ways, including by:
Using 47 percent less water than baseline standards due to water-efficient fixtures and conservation infrastructure
Storing water in a 1.1 million gallon, underground water vault, providing the area with crucial flood management, as well as an additional 680,000 gallons of water for use in irrigation and the stadium’s cooling tower
Installing 4,000 solar panels to power the equivalent of nearly ten Falcons games or 13 Atlanta United matches with clean, renewable energy.
Featuring LED lighting that will reduce energy usage by as much as 60 percent
Encouraging fans to take MARTA light rail to three nearby stations, resulting in 25-30 percent of fans ditching their cars to go to and from Falcons and United games.
Honorable Mention: Little Caesar’s Arena, Detroit (home of NBA’s Pistons and NHL’s Red Wings), currently seeking LEED certification
BEST TEAM ON/GREENEST TEAM OFF FIELD/COURT OF 2017
Golden State Warriors, NBA Champions
The Golden State Warriors cemented their status as the gold standard of the NBA’s current era when they defeated LeBron James and the Cleveland Cavaliers, four games to one, to win their second title in the last three seasons. A sustainability leader off the court, the Warriors also earned the BEST TEAM ON/GREENEST TEAM OFF FIELD award for 2017.
On the court, head coach Steve Kerr seamlessly managed the addition of Kevin Durant to their championship core of Steph Curry, Klay Thompson, Draymond Green, and Andre Iguodala. This made the Dubs even more fun to watch and much harder to play against. As a result, Golden State methodically avenged its shocking 2016 Finals loss to the Cavs.
Kevin Durant (l) and Steph Curry of the 2017 NBA Champion Golden State Warriors — and winner of GSB’s BEST TEAM ON/GREENEST TEAM OFF FIELD/COURT award (Photo credit: USA Today)
This fall, the Warriors started the 2017-18 campaign slowly —for them — they’re “only” 23-6 at this writing. Curry and Green are injured for now. And the Houston Rockets look ready to mount a serious challenge in the West. Despite all that, Golden State is still the team to beat.
Off the court, the Warriors reflect the strong environmental ethos of the Bay Area, earning strong sustainability grades for:
Powering their practice facility with solar panels
Reducing energy use at Oracle Arena through a smart energy management system
Introducing a rainwater recapture system that uses the harvested H₂O to feed the plants and vegetation surrounding the arena.
Partnering with a local vendor who turns oils from concessions into bio-diesel,
Implementing ORBIO Sc-5000 which utilizes water, salt and electricity to create an eco-friendly cleaning solution
Reducing the carbon footprint of, and the waste produced by the food service. In partnership with Levy Restaurants, the club uses compostable cutlery and flatware and composts food waste.
It wasn’t only GreenSportsBlog who noticed the Warriors sustainability efforts: Oracle Arena earned LEED certification from the US Green Building Council in September.
“Ensuring that we have a positive impact on the Oakland/Alameda County community and our environment is extremely important to us” said Krystle von Puschendorf, Sustainability Programs Manager for Oracle Arena, “We are proud to have achieved LEED certification and are dedicated to running an environmentally friendly operation here in Oakland.”
If the Warriors stay at the top of their game on the court, the club will likely be in the running for the 2019 award because it will have moved into the new Chase Center in San Francisco — an arena expected to seek LEED Gold certification.
Given the Warriors incredibly high standards, I am surprised — and a bit disappointed — they’re not going for LEED Platinum. But there’s still time for Golden State to up its green game even further.
Artist’s rendering of Chase Center, future home of the Warriors. Scheduled to open in 2019, the arena seeks LEED Gold certification (Credit: Stok)
Honorable Mention: New England Patriots, NFL — the Pats might have won the award but they were hurt by the strong support for climate disaster Donald Trump by owner Robert Kraft; Seattle Sounders, MLS
GREEN-SPORTS MISSED OPPORTUNITY OF 2017
Super Bowl LI in Houston
Super Bowl 50, the Greenest Super Bowl of All Time, was played in the Bay Area, one of the most environmentally engaged areas in the country. Super Bowl LI took place in Houston, not exactly a green hotbed. Many would say it is not realistic to expect a Super Bowl taking place in the Oil Capital of the US to be as green as one contested in Northern California.
But while it’s one thing to fall short of the Super Bowl 50 standard, it’s quite another thing for the Houston Super Bowl Host Committee to do nothing from a sustainability point of view.
Or, to be fair, almost nothing: The Houston Host Committee did work with NFL Environmental, the Houston Texans, Verizon and local partners to help plant trees, but that seems to be it.
Trees For Houston and Marathon Oil helped plant 50 new trees at Crespo Elementary in advance of Super Bowl LI (Photo credit: Trees For Houston)
Tree planting is well and good but the Houston Super Bowl LI Host Committee missed a Texas-sized opportunity regarding sustainability.
This is the case especially when one considers that there is a sustainable business infrastructure and a green subculture taking root in the US’ fourth biggest city and in the Lone Star State more broadly:
The City of Houston has a longstanding, comprehensive greening initiative, Green Houston.
Honorable mention: Minnesota Vikings and MSFA deciding not to upgrade the glass exterior of US Bank Stadium to reduce its bird kill problem.
We close with some end-of-year thank-you and a remembrance:
To our guests/interviewees: Your time, commitment and insights are much appreciated. You are helping to green the sports world in important ways. I always come away from GreenSportsBlog interviews feeling inspired.
To our readers: Thank you for making 2017 a year of significant growth: Our subscriber base grew by a third. On Twitter, our retweets and mentions nearly doubled. If you haven’t done so already, please subscribe (it’s FREE!) and comment on the blog. Follow us on Twitter (@GreenSportsBlog) and friend us on Facebook (http://faceboook.com/greensportsblog).
A remembrance: Earlier this month, Ryan Yanoshak, formerly managing director of marketing communications with the Pocono International Raceway, passed away at 42 following a battle with cancer. Ryan played an important role in telling Pocono’s forward-leaning sustainability story. He will be missed.
Looking ahead, I expect the green-sports world will continue to grow in 2018, especially on the green building/venue side. But will meaningful fan engagement programs ramp up? Will we find new eco-athletes who can become the Colin Kaepernicks of green-sports? Will POW’s lobbying efforts help bring more climate change-fighters to Congress? No matter the results, you can be certain that GreenSportsBlog will remain your source for news, features and commentary on the increasingly busy intersection of Green + Sports.
Here’s to a healthy, happy Holiday Season to you and yours!
^ Dr. Hershkowitz later served as President of the Green Sports Alliance and is currently founding director of Sport and Sustainability International (SandSI)
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If there were a Green-Sports Corporate Hall of Fame, Clif Bar would be a charter member. The Emeryville (near Berkeley), CA-based company has produced tasty, nutritious, organic energy bars for cyclists, climbers, skiers, snowboarders, mountain bikers, surfers triathletes, runners and other outdoor/adventure athletes since 1992. And to say that sustainability is core to its DNA is a massive understatement.
GreenSportsBlog took a deep dive into Clif Bar, its history as a sustainable business and green-sports leader, along with its plans to take both to the next level.
“We aspire to be a company that thinks like a tree,” enthused Elysa Hammond, Clif Bar’s vice president of environmental stewardship, at an engaging talk in New York City this fall.
What does “think like a tree” mean?
“Trees run on renewable energy, recycle all waste, and sustain and improve the places where they grow,” explained Hammond, “‘Thinking like a tree’ is how we go about making good on the most critical part of our environmental mission, which is to help build the climate movement.”
I don’t know about you, but I’ve never heard of a food company with an environmental mission of “building the climate [change fighting] movement.” But am I ever glad there is one, and that it’s Clif Bar.
Elysa Hammond, Clif Bar’s vice president of environmental stewardship (Photo credit: Clif Bar)
And once I learned about Clif’s history, its “do well by doing good” ethos, its “Five Aspirations” (we’ll get to that a bit later) — and its deep connection to sports —the company’s environmental mission made perfect sense.
Now, you may ask, “What does its deep connection to sports have to do with Clif’s ‘build the climate movement’ mission?”
It goes back to Clif’s beginnings about 25 years ago.
You see, according to Hammond, Clif was “born on a bike.”
OK, now I get “think like a tree” but “born on bike”?
Turns out, Gary Erickson, the company’s founder, was on a 170 mile bike ride — referred to in Clif Bar lore as “The Epiphany Ride” — eating primitive, unappealing energy bars. He said to himself, “I can make a better tasting, more nutritious bar.”
Clif Bar founder Gary Erickson (Photo credit: Clif Bar)
Erickson and his team have certainly raised the bar on tasty (as well as nutritious and organic) energy bars and other foods — while also leading the sustainable business and climate movements, with winter, adventure and outdoor athletes playing integral roles.
Clif Bar: Sustainable Business Leader
We will get to the Clif—athletes connections in a moment. But first, please indulge me while I give you a CliffsNotes version of the company’s unusual history. [Ed. Note: OK, you knew that pun was coming sooner or later. I thought “let’s get it out of the way early.” It won’t happen again.]
The company’s name, Clif, also happens to be the first name of Erickson’s dad
Clif Bar took off soon after its founding and, by 2000, “Big Food” suitors looked to buy it. In fact, Quaker was prepared to snap Clif up for $120 million. Erickson was poised to sign the papers — his business partner wanted to sell; a less sure Erickson was going to go along with it…Until…Minutes before he was going to sign, Erickson said to the lawyers in attendance “I need to take a walk.” Upon returning, he said “no deal.” He wanted to remain independent, to run the company sustainably. A bank was found to loan Erickson money to buy out the partner and he was able to retain control of the company.
Staying independent spurred Erickson to incorporate a “Five Bottom Line” approach to sustainably managing the business, which ultimately became the “Five Aspirations,” which Clif incorporated into its bylaws in 2010:
Sustaining the Business: Building a resilient company, investing for the long-term.
Sustaining the Brands: Creating brands with integrity, quality and authenticity.
Sustaining its People: Working side-by-side, encouraging each other, Clif is its people
Sustaining Communities: Promoting healthy, sustainable communities, locally and globally
Sustaining the Planet: Conserving and restoring natural resources while growing a business that operates in harmony with the laws of nature. To make good on this aspiration, Clif works diligently on four sustainability “progress areas”
Sustainable Food and Agriculture
Conserve and restore natural resources
Beginning in 2002, major, long-term, sustainability-infused business decisions became hallmarks: Clif Bars would be made with organic and sustainable ingredients, baked in facilities that run on renewable energy, recycle all waste, come wrapped in eco-friendly packaging, and shipped in ways that don’t pollute.
No sweat, right?
Those decisions have led to stunning results, as the company:
Earned organic certification for the Clif energy bar in 2003, the first of many of its foods to be so designated
Now generates 80 percent of the electricity used at its headquarters from an on-site solar array
Achieved an 88 percent diversion rate of waste from landfill
Is aggressively greening its supply chain. “We have a ’50/50 by 2020′ goal with our supply chain,” explained Hammond. “That means we are working with 50 supply chain facilities to source 50 percent or more the electricity used for Clif products from clean power by 2020.”
Is transitioning away from trucks and towards rail, which will result in a 70 percent reduction in transportation-related carbon emissions.
Reimburses employees up to $6,500 when they purchase a car that meets Clif standards including being electric or a hybrid that gets 45 miles per gallon or more
Adventure Sports Exemplify Clif Bar’s Ethos and Key to Early Growth
For Hammond, the Clif Bar-Sports story goes all the way back to that famous Epiphany Ride. “Climbing and cycling were foundational sports from the very beginning. Athletes were our first customers and have been evangelizing for Clif and a sustainable planet since the beginning. In fact, many of the athletes we sponsor are passionate environmentalists. Now, to get the full Clif Bar-Sports story, you should talk to Bryan Cole.”
Who is Bryan Cole? The 15-year Clif Bar veteran’s very long job title — senior manager of adventure sports marketing and environmental partnerships — is matched by the long list of adventure sports in which he takes part — Backcountry skier, mountain biker, surfer, and climber.
When Cole described his perfect work world being one “in which I can merge as many of Clif Bar’s Five Aspirations as possible into actual projects, with athletes who care about the planet,” I naturally asked for examples.
“On the micro-level, we took three pro athletes we sponsor — a snowboarder, a surfer, and a prone paddler — to Nicaragua ” shared Cole. “During the days, we worked on the ‘Sustaining our Communities’ aspiration with Surf For Life by helping to build a music room at a school. This allowed a marching band to form and have a place to practice.”
Looking through a wider lens, Cole also cited the company’s sponsorship of the U.S. Ski and Snowboard Team as being rooted in shared values and quality: “The relationship came to be because the team liked our products’ nutritional profile and taste and we are proud to support these athletes and a team whose values align with ours.”
Clif Bar Sponsored Athletes Go the Extra Green Mile
The environmental actions taken by many Clif athletes, from helping advocate in the fight against climate change to conservation advocacy, and more, are nothing short of incredible.
Snowboarder Jeremy Jones is the founder of Protect Our Winters (POW), originally a group of winter sports athletes who are at the forefront of rallying the outdoor sports community to build a movement against climate change. POW is in the early stages of expanding its athlete ambassador roster to include non-winter adventure sports.
Jeremy Jones, founder of Protect Our Winters (Photo credit: Jeff Curley)
Greg Long, is a big wave surfer and an ambassador for the Surfrider Foundation and Parley for the Oceans, two innovative nonprofits dedicated to finding comprehensive solutions that will result in the protection of the world’s oceans, waves and beaches.
Greg Long (Photo credit: Clif Bar)
I saw big mountain skier Caroline Gleich speak powerfully about the urgency and importance of protecting America’s public lands from development at the 2015 Green Sports Alliance Summit in Chicago. Clif and Caroline are perfect partners.
Caroline Gleich (Photo credit: Caroline Gleich)
Forrest Shearer is a true Green-Sports renaissance man: Big mountain snowboarder. Surfer. POW member. Advocate for wilderness protection.
Mountain biker CaseyBrown, from the woods of western Canada, needed funding to pursue her sport. “Casey turned down opportunities from energy drink companies as they and their products did not align with her values,” related Cole. “As part of our contract with Casey, we decided to create and have her wear a Clif branded helmet. This was one of our first moves into full helmet branding and we believed that her authenticity would connect with younger fans. So we made Casey a Clif Bar branded helmet and are glad we did.”
Casey Brown (Photo credit: Sterling Lorence)
If Clif Bar Really Wants to Build the Climate Movement, Shouldn’t It Connect with MLB, NBA, etc.?
Clif Bar’s partnerships with the U.S. Ski and Snowboard Team, the athletes listed above, as well as with organizations like the Surfrider Foundation and more, make perfect sense from the brand’s outdoor, adventure, somewhat outsider image.
And that approach has certainly worked — while Clif is privately held and thus isn’t required to release sales figures, the company has been on a steady growth path, recently opening a state-of-the-art “green” bakery in Idaho and acquiring a bakery in Indiana. And its brand image is pristine and authentic.
But, if the company’s mission is to build a climate movement that touches and inspires as many people as possible, shouldn’t Clif become involved with the sports with the biggest followings? In North America, that, of course, means baseball, basketball, football, and more. Especially since athletes in those sports are increasingly embracing healthy eating as well as lifestyles. Or, would doing so put the company at risk of being seen as too mainstream, a sellout of sorts, by its fans as well as by the athletes they sponsor?
“Adventure sports is our heritage and we are therefore cautious regarding the bigger sports. We want to ‘keep it real’ for our athletes and consumers,” acknowledged Cole. “On the other hand, we do recognize that our products and our mission would appeal to athletes of all stripes and to their fans. So we will carefully explore working with more mainstream team and individual sports as time goes on.”
My 2¢? The big sports need the cache, authenticity, outsider-ness and energy that Clif Bar would bring them as much if not more so than Clif needs them. Thus, to my mind, Clif can thread the needle — keeping it real and going big league at the same time. I bet fitness and nutrition devotees like LeBron James, Serena Williams and/or Seattle Seahawks wide receiver Doug Baldwin, to name a very few, would be good fits for Clif — and vice versa.
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The Winter Sports world plays an outsized role in the Green-Sports movement. This makes sense, when one considers climate change is responsible for shortened outdoor pond hockey seasons, canceled ski races, and more. GreenSportsBlog is taking an in-depth look at the intersection of Green & Winter Sports with an occasional series, “Winter Sports Drives Green-Sports.”
Today, we take a different path with “The POWer of Protect Our Winters.” In it, we look at Protect Our Winters, or POW, an amazing organization of elite winter sports athletes, including Andy Newell and Gretchen Bleiler, which advocates for substantive action on climate, especially as it relates to mountain and snow sports.
Protect Our Winters (POW) is, without doubt, one of the most impactful organizations in the Green-Sports world.
It may also be the most important athlete activist group in the world.
The only climate change action advocacy group led by athletes, POW’s Riders Alliance is made up over 100 current and retired professional skiers, snowboarders and more. They give talks on climate change to student groups and take part in climate marches. Most impressively, it says here, POW lobbies members of Congress and other elected officials on climate change-related legislation.
Are there other like groups of activist athletes in other sports? I don’t know of any.
We got a sense of the POW from the athlete point of view in recent interviews with cross country skier Andy Newell and snowboarder Gretchen Bleiler. Today, we are pleased to give you a different perspective — that of the POW staff — as we talk with Lindsay Bourgoine, manager of advocacy and campaigns, and senior brand manager Barbara Weber.
GreenSportsBlog: How did both of you end up at POW?
Lindsay Bourgoine: Well, I come from Maine and grew up outdoors, climbing mountains and skiing — I love downhill and back country. I got into policy end of things and worked in that arena for the Appalachian Mountain Club and the Outdoor Industry Association. I’ve always strived to find opportunities as the intersection of environmental advocacy and the outdoor industry. We have such an incredible opportunity to leverage our impact to better the planet. Once I found out about POW, I fell in love with it. I mean, the impact of our athletes is so authentic and effective.
Lindsay Bourgoine, Protect Our Winters’ manager of advocacy and campaigns for (Photo credit: Protect Our Winters)
Barbara Weber: I’m from Northern Michigan and started skiing when I was three; we got a ton of lake effect snow. At 12, I went to the “dark side,” aka snowboarding. Eventually, I went to Michigan State…
Barbara: Go Sparty! In school I studied advertising. I’m fascinated with what motivates people psychologically. But when I moved to Chicago to pursue a “Big Girl Ad Agency” job, I knew after my first interview that it wasn’t the world I wanted to be in. I found myself working in the local Patagonia shop while I “figured things out” and they really laid the foundation for the path I’d find myself on for the next 10 years.
GSB: What a fantastic turn of events! Patagonia is beyond great.
Barbara: Indeed. I worked for a local Patagonia store in Vail before moving on to a marketing position with Ski.com, essentially selling ski vacations. It was while I was working at that Patagonia store when I first found out about POW. I think that was around 2009-2010.
GSB: You were busy!
Barbara: For sure. While at ski.com, I was also serving a two-year term on a non-profit board in Aspen (where I had relocated) called Spring Board. POW had stuck with me and I had been trying to find an intersection between my personal desire to give back and make an impact for the benefit of our environment, and with my professional career. For three years at Ski.com I pushed to get them involved with POW. After all, there won’t be many ski vacations in the future if we don’t tackle this issue.
GSB: So true…
Barbara: I left ski.com in 2013 and after a bit of travel, a series of fateful events led me to landing my current role with POW when they were based in Los Angeles. I’ve been with POW since June 2014.
GSB: An odd place for something called Protect Our Winters but, OK…So you were at POW in LA…What was it like?
Barbara: It was a lot of work — but the best kind. I found a fire in me that had been waiting to be lit. It felt as if my background and personality were the perfect fit for the position and vice versa. I was fired up. And I’m still fired up. And the funny thing about avoiding the career of advertising per se; is that in a way, it’s exactly what I’m doing. But instead of selling a material item, I’m selling an idea. I’m selling activism.
Part of my job involves working with our incredible group of professional athletes. Getting to know them over the years has been something I’ll always be grateful for. This group is so passionate, so thoughtful, insightful, and genuine. I think from the outside it can be easy to look and them and find ways to be critical, but they really work hard to become knowledgeable about climate change, both from the science and political sides, and leverage their influence as pros to inspire other people to get involved in this fight.
GSB: I sure was inspired talking with Andy Newell and Gretchen Bleiler. These are world class athletes, Olympians…and they’re knowledgeably lobbying members of Congress on climate change? How do they have the time? Where do they get the inspiration?
Barbara: I can’t speak for each Riders Alliance member but, in general, it seems as though winter sports athletes — POW athletes — spend so much time outside, in nature…it’s natural they would appreciate it. I mean, they have an intimate interaction with the outdoors.
GSB: That makes sense, but what motivates them to speak up about climate change? Don’t they worry that being “political” could put their sponsorship relationships at risk?
Barbara: Well, snowboarders, skiers and the rest are already outside the traditional athlete world to a certain extent. There’s a natural rebelliousness to this community, particularly the snowboarders. They’ve found a way to make a living most of us could only dream of, and are often rewarded for thinking unconventionally and for taking risks. So many of them are OK with going outside their comfort zones. What is really great is that POW athletes do their homework on climate and know their stuff. In fact, our athletes who go to Washington often report that members of Congress are slack-jawed at their knowledge and expertise.
GSB: As someone who has presented to Congress on climate issues with Citizens’ Climate Lobby, I can tell you that house members and senators are hard to impress. That holds true with their staffers. So getting a slack-jawed reaction is a big deal. Also a big deal is POW’s Riders Alliance Summit…
Barbara: Absolutely. It’s our biggest event of the year that we do with the athletes. We use it as our opportunity to bring them up to speed on the latest climate science, how to effectively communicate climate facts and information, provide them with social media and public speaking training, and other meaningful ways to engage in advocacy. To me, though, I think one of the biggest takeaways is the sense of community and camaraderie the summit evokes. It’s good for these athletes to see each other in person, commiserate on their experiences, become friends and supporters of each other.
GSB: The camaraderie is so great to hear about, especially given that some of these athletes compete against each other. Now, speaking of lobbying, talk to us about POW’s lobby days on Capitol Hill and elsewhere…
Lindsay: Well, there were 13 POW athletes at our most recent lobbying effort on the Hill a few months back. This was our biggest contingent to date; with partners and staff, we had 25 total. One of our goals this time was to work on forming relationships with Republican lawmakers, which we did by focusing on our passion for, and love of the outdoors. Sometimes, this bill and that endorsement and that policy get in the way. We need to remember we’re all people, and for the most part, we can all connect over our mutual love of the outdoors. Climate change threatens that. So, we went into offices, talked about who we are and what we do, reflected on the changes we see in the field, and then asked how they could help us address the issue. If they asked for more specifics, or if they were more amenable to our cause, we talked about our priority issues: carbon pricing, solar energy, and electrifying transportation.
GSB: …That’s great about meeting with Republicans; otherwise, POW would simply be preaching to the converted…How many members of Congress did you get to meet with this time around?
Lindsay: We met with 22 members, half of whom are part of the bipartisan House Climate Solutions Caucus, which includes an equal number of Republicans and Democrats. Snowboarder Gretchen Bleiler, pro fly fisherman Hilary Hutcheson, as well as our board chair and VP of Aspen Skiing Company, Auden Schendler spoke on behalf of POW. Gretchen talked about how impactful the cancellation of competitions can be, especially on rural mountain towns at the beginning of the season — for example, if Birds of Prey at Beaver Creek (CO) is cancelled, that’s $4-6 million gone from the local economy, just in a weekend. Hilary recounted how her insurance adjuster told her if she kept working as a fly fishing guide outside of Glacier National Park in Montana with the poor air quality from nearby forest fires, he would cancel her policy. She literally couldn’t guide — and earn an income — because the air quality from fire smoke was so dangerous. Climate is impacting her way of life. And Auden spoke about how ski resorts lose money in low snowfall years and the snowball effect on the economy. It was very powerful to speak to this bipartisan group– very uplifting to see lawmakers on both sides of the aisle really listen and come together to educate themselves on these issues and impacts. This hearing was definitely the highlight of the trip.
POW takes Washington by storm: From left to right, Alex Deibold, Kaitlyn Farrington and Gretchen Bleiler on the steps of the Capitol (Photo credit: Forest Woodward)
Hilary Hutcheson, pro fly fisherman (Photo credit: TDN)
Auden Schendler, Aspen Skiing Company (Photo credit: ClimateCon2018)
GSB: I hope the GOPers with whom you spoke vote in a POW-like manner sooner rather than later. Now, one thing I’ve noticed as a Citizens’ Climate Lobby volunteer is that the number of volunteers skyrocketed after Trump’s election. Have you seen something similar at POW? Also has Trump’s election had any effects on the issues POW takes on, the tone and aggressiveness with which it does so, etc.
Lindsay: People can no longer afford to be apathetic as our climate is under attack day after day. Now, more than ever, our community is asking us “how can we help” over and over. Our community is stepping up to the challenge. In a way, this is a silver lining of Trump’s election. Now, does it make it harder when there is an unfriendly administration? Yes. That just means we have to work harder to fight the fights that need to be fought and to get creative to see if there are any places we can potentially work with Republicans. I would say one way the results of Trump’s election is that we are looking opportunistically at actions in state legislatures. There is a ton of progress being made there, especially on carbon pricing in winter sports states like Massachusetts, New York, Oregon, Vermont, and Washington.
GSB: Are there Trump-supporting POW athletes? If so, how is that working out?
Lindsay: I can’t speak to that specifically, but we do have Republican athletes. We have always worked to be bipartisan and if anything, put even more of an effort into that this year in our DC lobbying. We know climate is deeply politicized, but we don’t believe it should be. The Republican party is the only conservative party in the world that denies climate change. We just need to get to a place where it is safe for Republicans to talk about climate. You’d be surprised; many of them understand and agree, they just care about being re-elected, too. It’s tough. Our goal is to elect climate friendly officials, regardless of what party.
Barbara: Well, 2018 being an Olympic year helps POW. It amplifies the visibility of our athletes who end up being part of their Olympic teams. That helps us in the long run when it comes to the platforms they use to speak out against climate change. Additionally, we’ve found politicians tend to geek out when one of our athletes brings an Olympic medal or two to our lobby day meetings. Mainly, though, the Olympics will probably just decrease our productivity those two weeks it takes place, as we’ll be anxiously watching the competitions and supporting our athletes when we should be working! We’ll for sure be having a viewing party or two in the office.
GSB: Sounds like a lot of fun — y’all deserve it! I hope to see NBC Sports feature a POW athlete or two at the Olympics. What are POW’s main goals in 2018?
Lindsay: Our main goal in 2018 is to get down and dirty in the midterm elections in November. POW is working on establishing a 501(c)4, which will allow us to get more engaged in elections as an organization. We have identified ten ‘battleground elections’ where we feel it is really important to elect a climate friendly leader, whether Democrat or Republican — I want to be clear that we are not working to help the Democrats take the House. We will execute all of our programs in those ten areas — whether going into schools for Hot Planet Cool Athletes assemblies to get kids talking about the importance of climate change, or hosting educational events. Our objective is to make people more aware of their role in elections, help them understand the importance of electing climate friendly leaders, and push the conversation in each election to cover climate change.
GSB: We will stay tuned throughout 2018 to see how POW makes out in those 10 races. One last question: What are POW’s expansion plans, if any? Are you looking to move beyond winter sports?
Barbara: We want to engage the broader outdoor industry in POW’s work. This is already happening — we’re signing trail runners, climbers, anglers, guides, and mountain bikers. We’re working to bridge the gap with hunters and find ways to collaborate. The reality is climate change impacts all of us, whether it’s too hot to mountain bike or there’s not enough water in rivers to paddle or to support viable fish habitat.
Want to see the true POWer of POW? Watch this 1 minute 5 second video.
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The Winter Sports world plays an outsized role in the Green-Sports movement. This makes sense, when one considers climate change is at least partly responsible for shortened outdoor pond hockey seasons, canceled ski races, and more. GreenSportsBlog is taking an in-depth look at the intersection of Green & Winter Sports with an occasional series, “Winter Sports Drives Green-Sports.”
Today, in Part 3, we talk with Green-Sports ROCK STAR, Gretchen Bleiler. She won a silver medal as a snowboarder for the USA at the Torino Olympics in 2006. Her climate change-fighting chops are also Olympian: Gretchen lobbies members of Congress, many of them Republicans, for action on climate and the environment as a member of Protect Our Winters (POW), an incredible group of outdoor sports professional athletes and climate change fighters. And if that’s not enough, she and her husband are Green-Sports entrepreneurs, with their reusable water bottle company, ALEX. I hope you enjoy reading our wide-ranging interview as much as I enjoyed conducting it.
GreenSportsBlog: Gretchen, there are so many things to talk about, so let’s begin at the beginning. I’m guessing you grew up in the mountains somewhere…
Gretchen Bleiler: I actually grew up in a town called Oakwood, just outside of Dayton, OH. A year after my mom and dad got divorced, my mom decided to move us out to Aspen, CO when I was 10. My grandparents had owned a place there since the 60s. And it was there that my awareness and respect for our environment really took root. During the first week of 6th grade, I knew my life was forever changed when I was catapulted into an Outdoor Education trip, part of our school curriculum, where we climbed a 14,000 foot mountain. And I had never been camping or hiking before!
GSB: …14,000 feet? No sweat! I grew up in Fairfield, CT and our field trips were to places like the United Nations and the Mark Twain Museum in Hartford. Cool in their own right but I wish we had outdoor education trips…
Gretchen: They were great. We hung out in nature for a week, far away from civilization, and learned how to survive on our own during 24-hour solos. During the winter, we learned how to build igloos in order to survive and stay warm in case we ever got lost in the mountains.
GSB: I’ve been to the area and it is spectacular. Is that where your interest in sports took off?
Gretchen: Oh that happened while I was in Ohio. I know it sounds crazy but, when I was seven years old I said to myself “I’m going to grow up to be an Olympian!” Actually what’s even crazier is that the sport I ended up competing in, snowboarding, wasn’t even close to being an Olympic sport at that time.
GSB: I knew when I was seven that I would never make the New York Yankees and I was right, too! Dang, we were two very self-aware kids! So what sports did you play in Ohio?
Gretchen: I did everything…swimming, diving, rode horses. I played soccer, tennis, and golf…You name it.
GSB: And when you got to Aspen you started with snow sports?
Gretchen: Yes! I had skied a bit before we moved to Colorado. But when we moved to Aspen, another incredible part of my education was that during the winters, we would have a half-day off one day per week to go skiing on the mountain.
GSB: OK, I’m officially jealous now…
Gretchen: One of those Wednesdays, I took a snowboard lesson with a bunch of friends and I was hooked. That was 1992.
GSB: …Even though it wasn’t an Olympic sport?
Gretchen: Even though it wasn’t an Olympic sport. Not only that, but it wasn’t even allowed on most mountain resorts. But that was actually what I loved about it. It was an anti-establishment movement meant to mix things up and bring fresh blood into the ski industry. It was about breaking the rules. It was free and creative and outside of the box. It wasn’t just about how fast could you get down the mountain, but equally important was your style; how creatively you could approach terrain, and the tricks you were doing. Snowboarding didn’t start as a competitive sport, but rather a new lifestyle.
Gretchen Bleiler (Photo credit: Monte Isom)
GSB: Sounds like a new culture, which must’ve been amazing to be part of at the start. Now, you told me off line you have three brothers…
Gretchen: …Also a half-sister…
GSB: …And a half-sister. Did you snowboard against your brothers and half-sister and could you beat them?
Gretchen: I always looked up to my brothers. They were always in on the cool new stuff. So I just watched what they were doing and would follow along. I would learn about the tricks they were doing and then go out and try to do them myself.
GSB: I imagine you pushed each other. When did you get into competitive snowboarding?
Gretchen: When I was 15, a kid from the Aspen Valley Snowboard team suggested I join them. That winter, I joined the team and found myself doing well in competitions. Snowboarding was controversially inducted into the 1998 Winter Olympics in Nagano, Japan. While a lot of core snowboarders boycotted the Olympics, this was my dream come true. Now my goal was clear: Become an Olympic snowboarder.
GSB: Did you make the team?
Gretchen: I had only been snowboarding for 6 years in 1998. But I really went for it for the 2002 Salt Lake City Olympics. I ended up tying with my best friend, Tricia Byrnes, for the last spot. By the way, she’s a real environmentalist — she’s never owned a car. Anyway, it came down to a triple tiebreaker and Tricia got the spot. I was happy for her, but I was devastated. After that experience, I vowed to myself that enjoying the ride had to be non-negotiable while I worked everyday towards my goal of becoming an Olympian. I realized I wanted to make the Olympic team so badly that I had lost the fun in my snowboarding, and vowed never to lose sight of that again.
GSB: Say more…
Gretchen: In order to achieve something, you have to become it. I became very aware of my choke points — self-doubt under pressure, worrying about results. “Lighten up,” I told myself. In January of 2003, I threw down a gold medal winning run at the X Games while having fun. I enjoyed the day with my friends and family. And I banked that feeling. I went on to win every contest I entered that year, and ultimately that feeling is what helped me make it to the 2006 Winter Olympics in Torino, Italy and win a silver medal in the half-pipe.
Highlights of the women’s half-pipe competition at the 2006 Winter Olympics in Torino, IT. Gretchen Bleiler’s silver medal-winning run starts at 1:24 of this 3:12 clip.
Danny Kass joins Gretchen Bleiler in celebrating their silver medals in men’s and women’s half-pipe at the 2006 Winter Olympics in Torino, IT (Photo credit: Bob Martin)
GSB: You became it, you achieved it…
Gretchen: …Thanks. It was a dream come true, and a fairy tale all in one. Yet, one of the greatest things I took away from those Olympics is actually something most wouldn’t expect. There was a US speed skater named Joey Cheek…
GSB: Oh, sure, I remember him! Talented, charismatic…
Gretchen: …Not only did he win a bunch of medals, but he turned around and donated all of his prize money to an organization he worked with called Right To Play. Their mission is to use sport to educate and empower young people to overcome the effects of poverty, conflict, and disease in disadvantaged communities.
GSB: Incredible, really…
Gretchen: I know! He used his Olympic experience to stand on the podium, promote his mission, and then light up Right To Play by raising a lot of media attention and therefore a lot of funds towards the organization. It made a huge impression on me. Also, after the Olympics were over, the U.S. Team was invited to the White House to meet President Bush (43). We also had a luncheon with a House member and I’ll never forget what he told us: “Congratulations! You are Olympians. You will always be Olympians. But this is not an end, it’s just the beginning. The question is: What are you going to do with it?” Cheek and the White House meeting opened up my field of vision and I decided to use my platform to talk about climate change.
GSB: How did you go about doing that?
Gretchen: Well, it wasn’t from the scientific point of view; I let the scientists take care of that aspect of it. Rather, I share my own experiences as a professional snowboarder who’s traveled around the world chasing snow! Reduced snow pack, warmer temperatures and shorter winters all mean a hit to the sports we love, but these changes also impact the economies of all the mountain town communities where I compete and train. This has all been happening in my lifetime….
GSB: Which isn’t all that long…
Gretchen: …Hearing from locals in Switzerland about their receding glaciers, rain in January in the Alps and more. The reactions were and have been unanimous: Climate change is real, we are the cause, we have to do something — and we can. So I began to work with different climate change and environmental groups. Then, in 2009, I joined Protect Our Winters (POW) and that helped focus my efforts and hone in on my platform and find my voice.
GSB: What about POW allowed you to do that?
Gretchen: POW is terrific: We’re mobilizing the outdoor sports community against climate change. As individuals we all have unique stories, but, together, we are winter’s voice and are the voice for all the other industries that are affected when winters are impacted by climate change. I’ve found my niche in POW — it has given me opportunities to step outside of my comfort zone and stand up for something that, in my opinion, is the biggest issue facing humanity.
GSB: Tell us about some of those opportunities…
Gretchen: Throughout the years I’ve been a part of POW’s “Hot Planet, Cool Athletes” school assembly programs. It makes the topic of climate change engaging, more relatable, and more personal for students. And it also makes the solutions more real, more achievable. Then, I got into lobbying on Capitol Hill and speaking at big international events like COP21, the global climate conference in Paris in 2015 that led to the Paris Climate Agreement…
“Ms. Bleiler Goes to Washington”: Gretchen Bleiler on her 2017 lobbying trip to Capitol Hill with Protect Our Winters (Photo credit: Forest Woodward)
GSB: Which President Trump plans to pull the US out of. UGH! How did you feel when you were making these presentations?
Gretchen: I was sooooo insecure when I first started — didn’t go to college as I went into professional snowboarding straight from high school. Like I said, I had to battle and push myself out of my comfort zone. Even when my mind told me “I don’t want to do this!” I pushed myself to do it anyway. When we first started going to meet members of Congress in 2010, the reaction was “who are these winter sports athletes?” Now, everyone knows us and they know we come back every year and are holding them accountable for their words. They know that collectively we have a huge social media presence so our audience will find out what their representatives are doing to help on climate — or not. On our last trip to the Capitol a few months ago, after Hurricane Irma, I spoke in front of the House of Representatives’ new, bipartisan Climate Solutions Caucus (CSC). This is a group that more people need to know about: For a Democrat to join, he or she has to bring in a Republican…
GSB: YES! I know about the CSC! I volunteer with Citizens’ Climate Lobby (CCL), a national group of citizen lobbyists advocating for a revenue neutral price on carbon through a “carbon fee and dividend” legislative proposal. An amazingly persistent CCL-er from Philadelphia, Jay Butera, would go down to Washington weekly, on his own dime, with an endless supply of positivity, to push the Climate Solutions Caucus. Started by Florida representatives Ted Deutch (D-FL22) and Carlos Curbelo (R-FL26), the group has grown from a handful of members to about 60 in about two years. Republicans are continuing to join, even in the wake of the Trump election and the hijacking of the EPA by his administration and the fossil fuel industry.
Gretchen Bleiler, flanked by professional fly fisherman Hilary Hutcheson (l) and Auden Schendler, Chairman of the Board of POW, testifying in front of the House of Representatives’ bi-partisan Climate Solutions Caucus (CSC) in 2017. At the head of the table sit CSC members Ryan Costello (R-PA, in purple tie) and Ted Deutch (D-FL, glasses). (Photo credit: Forest Woodward)
Gretchen: I love Citizens’ Climate Lobby and the CSC! To testify about the impacts of climate change on the outdoor sports and recreational industry, directly after Irma, was ironic in its timing. On one hand, Reps. Deutch and Curbelo from Florida, who started the caucus, were obviously dealing with matters of life and death after the destruction of the hurricane. On the other, what better time to talk about climate change because it was directly in our faces, with flooding in the south as well as wildfires in the west? We were able to inspire the committee with our stories and show them how important it was to us to see Democrats and Republicans working together around climate change. Beyond the caucus, we had a lot of meetings, mostly with Republicans who are on the fence about voting pro environment. These conversations are sometimes difficult because we don’t often share the same point of view, but that’s the point — we don’t have to agree to have a conversation. Actually, in order to solve this problem, we need to listen to people with different opinions, but we have to somehow agree on the facts of the reality of climate change. There is just no time for denial at this point; we need solutions. But what’s great about our group is that most everyone has a story about why they love the great outdoors, so we’re able to bring it back to that common ground, plus back it up with economic facts, like the snow sports industry is a $72 billion dollar industry.
GSB: That is significant…
Gretchen: …And it supports 695,000 jobs, which is more than all of the extractive industries — oil, gas and coal — combined.
GSB: Even more significant…Do you do anything else for POW?
Gretchen: Beyond our Capitol Hill trips, and the Hot Planet, Cool Athletes presentations, I write op-eds and make calls to Colorado electeds.
GSB: What is that like for you?
Gretchen: I’m getting more and more comfortable. POW is currently running a campaign to protect the Arctic National Wildlife Refuge (ANWR) from a senate proposal to allow drilling on pristine lands that might net some limited short-term economic gains, but at a severe environmental cost. Drilling our public lands for fossil fuels that will only emit more greenhouse gases is no way to balance a budget. I called Colorado’s Republican US Senator, Cory Gardner on this issue…
GSB: Did you talk to the Senator or his staff?
Gretchen: I talked to a staff member, they listened and we’ll just keep on calling. Also, while we were on the Hill, a POW group met with Senator Lisa Murkowski (R-AK) who is leading the effort to open up ANWR. Many members of POW’s Riders Alliance spend a lot of time skiing and snowboarding in Alaska, for obvious reasons. Unfortunately, for now at least, she continues to make choices that show she’s not looking at the big picture of protecting our public lands and climate.
GSB: Well, she’s facing significant resistance in Alaska and elsewhere. This just means POW’s calls and meetings with Members of Congress are more important than ever. So what can we look for from you and POW in 2018?
Gretchen: For 2018, we are laser-focused on electing a climate-friendly Congress in 2018, House and Senate. And we’re also working on the state level, from Governors races to state legislatures.
GSB: You know what, Gretchen? YOU should run!
Gretchen: Oh, I don’t think that’s for me. But activism and pushing our electeds on climate? Count me IN!
GSB: Well, I think you’d be great. But, what you’re doing with POW is so important. In fact, dear readers, I can’t stress how important and extraordinary Gretchen’s and the rest of POW’s efforts are. These athletes, Olympians and World Champions, are finding the time to lobby members of Congress, and campaign for climate-friendly candidates in the 2018 election. Now, before I let you go, tell us about your green business, Alex Bottle.
Gretchen: We started ALEX to be a sustainable lifestyle company. ALEX stands for Always Live EXtraordinarily; all of our products are a constant reminder for us to strive for that. “Extraordinary is such a big word and we want to make it approachable by reminding people that it’s our small everyday choices and actions that add up to an extraordinary life. By focusing on the steps in the journey and not the just the end result, we can achieve our own extraordinary, AND love the process.
As for products, our first focus was in the reusable bottle space because we were sick of seeing people around us use disposable plastic bottles. We realized that to get people to make the shift from disposable to reusable, we needed to make it simple. Since the reusable bottle offerings at the time lacked any style, and they were impossible to clean, they turned people off. That’s when my husband, Chris, had the idea to make a reusable bottle that opened in the middle for cleaning. What’s interesting is when we opened the bottle in the middle, it allowed for a bunch of other cool features we didn’t expect, like being able to compact it to half its size, use it as two cups, or completely customize the color combinations. It became so much more then just a bottle. We’ve since released two new products: An insulated commuter cup and a pint cup, both with sneaky bottle openers on the bottom.
We wanted to have a small and thoughtful line up that covers every drink situation. Our bottle is great for smoothies, cocktails, and fruit infused water, while our commuter cup is great for keeping coffee and tea hot, and then you have the stackable pint cup for festivals and parties. We designed it so that you could have three reusable products and be set for any situation.
The ALEX Bottle product line (Photo credit: ALEX Bottle)
Gretchen Bleiler, in her natural habitat, with snowboard and ALEX Bottle in hand (Photo credit: Kate Holstein)
GSB: Congratulations to you and Chris. What’s it like to be manufacturing a consumer product?
Gretchen: In some respects, it’s been like climbing Everest. Thankfully, Chris runs the business and manufacturing end, and I’m an ambassador for the mission of the brand, which is encouraging people to live their extraordinary. We wanted to manufacture Alex in the US but the costs are just prohibitive. So we started in Indonesia but had problems there. In fact, we’re on our fourth manufacturer since 2009. Now Alex is produced in China. But, despite the fits and starts, we’ve found our niche and we’re proud to be able to manufacture and sell a product that lives up to our high standards.
GSB: Where can one buy an Alex Bottle?
Gretchen: The best place to get one is on our website, www.alexbottle.com. That’s where you’ll find all of the color options. Since a lot of people love Amazon, we offer our insulated commuter cup and our Stainless Steel pint cup through Amazon Prime.
GSB: How are you planning to scale the business and perhaps add the brick and mortar channel? Are you looking for venture and/or angel funding?
Gretchen: We’re not looking at venture funding, at least as of now. Our plan is to grow the business organically, via the winter, adventure and outdoor sports communities. We really focus on customer service and celebrating the people who support and buy from us. We’ve definitely found that our ALEX family of customers are the best spokespeople for what we’re doing, so focusing on making sure their experience is extraordinary is our biggest opportunity for growing the business.
GSB: All the best to you and Chris…and I still think you should rethink the “run for office” thing.
Gretchen Bleiler, husband Chris Hotell and Kota in their ALEX Bottle studio (Photo credit: Gretchen Bleiler)
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GreenSportsBlog does not often get to write about eco-athletes. And we’ve never been able to write about a married couple who are both involved in environmental activism.
Until now, that is.
Last week, in the first edition of GSB’s new occasional series, Winter Sports Drives Green-Sports, we featured the story of Erika Flowers Newell, an American cross country skier who is pushing to make her first US Olympic team in 2018. She also works for Carol Cone On Purpose, an agency that helps companies do well by doing good. And, for Erika, doing good means taking positive action on the environment.
Today, in Part 2, we talk with her husband, Andy Newell, a three-time Olympian in cross country skiing about to start his campaign to qualify for the fourth time. He’s also a leading member of Protect Our Winters (POW), the group of elite winter sports athletes who advocate for climate action.
GreenSportsBlog: Your wife’s story starts out in Big Sky country, Montana. Are you from that part of the world, too?
Andy Newell: Nope. I grew up in Shastbury, VT, near Bennington and started skiing as early as I could walk.
Young Andy Newell (middle, red cap), skiing with his family in Vermont (Photo credit: Andy Newell)
GSB: When I think of Vermont as far as skiing is concerned, I think of downhill and the other alpine events. Was it unusual for you to gravitate towards cross country?
AN: Not at all. Our area in particular is great for cross country. It’s a blue collar region and, as compared to alpine, cross country is more of a blue collar sport — alpine is much more expensive. I’ve been into it forever; I started racing when I was 5 years old.
GSB: Holy COW! So were you on an “elite” track from those early years?
AN: It turned out that way. I competed all the way through my teen years and attended Stratton Mountain High School, about 40 minutes from home. It’s a specialty school designed for skiers and snowboarders with an academy and a private ski school for kids in grades 8-12. It is tiny —there were 25 kids in my graduating class.
GSB: It sounds like the way many European countries handle top young athletes — by putting them in special sports academies — for top soccer and tennis players. Similar also to IMG Academy down in Florida. I didn’t know there was such a thing for winter sports here.
AN: I got a lot out of it. It was great preparation for my career as a pro skier, especially where time management was concerned. And the education was top quality. It was like I got a college education in a high school setting because I had to juggle academics and a full time training and racing schedule.
GSB: So I imagine you competed at a high level while at Stratton Mountain School…
AN: It was great. I got to travel in high school as part of the US Ski Team as I was named to the developmental squad when I was a senior.
GSB: Where did you ski in college?
AN: I never went to college, deciding to pursue professional skiing as a career. This is not unheard of. I jumped to the A-team in 2003 when I was 19.
GSB: Congratulations! That’s young for a cross country skier, I believe. The US was never a cross country power — I remember that Bill Koch of Vermont was the only Olympic medal winner and that was back in 1976…How did you deal with that?
AN: Well, things were starting to look up for the USA when I came of age. It’s a long process as cross country takes training, hard work, top coaching, along with strong athletes, patience and funding. In the mid 2000s, we started to have success as a team and I did as an individual, in the sprints. I was the first American male to make the medal platform at a World Cup race in 2006, taking third place in Changchun, China. I followed that up with a 5th place at the 2007 World Championships. And then, on the women’s side, Kikkan Randall made the podium in 2008, on her way to even greater success down the road at the Olympics. It was a fun, exciting time.
GSB: It sounds like you were on track to be on Olympian yourself…
AN: I went to my first Olympics in 2006 in Torino Italy. 4 years later at the Vancouver Games I was in the best shape of my life! I was a medal hopeful for sure but I crashed out of my sprint…
AN: Well, they say those kind of things are “character builders”…So I trained and worked…
GSB: …And built some character…
AN: Hopefully… It taught me a lot about the process of being an athlete. That there is a whole lot more to success than just winning medals, it’s about enjoying the process and also giving back. That perspective has a lot to do with why I got involved in environmentalism and later made the Olympic team in 2014 in Sochi.
GSB: You mean the Olympics that were held in a tropical zone?
AN: The very same. But this time, I wasn’t in my best form, I didn’t stand out. So now we’re in 2017. I’ve done well in World Cup seasons, have made it to several podiums but I haven’t put it together in Olympic years. So I’m giving it another go for Pyeongchang 2018 — just like Erika is — to see if I can do my best at the highest profile event in my sport.
GSB: And, as a member of Protect Our Winters or POW, doing well at the Olympics will raise the profile of your environmental advocacy. When did that begin?
AN: Early on — during my high school days and into my early 20s, the environment was not something I focused on. At all. Now, when I speak to school audiences for POW, I show a picture of me in my 1990 Chevy Blazer which got 10 miles per gallon. As I say, I didn’t care about the environment, so it’s important to communicate to school kids that you can learn, you can change — at any age. I wish politicians could admit to, in fact, honor the idea that they can change. It’s very important.
GSB: So when did your change to environmentalism take place?
AN: Bill McKibben, the founder and driving force of the climate change fighting nonprofit, 350.org, is a big cross country skier who lives near Middlebury, VT. My older brother was also a Middlebury skier so I heard of Bill through him as well.. I had met Bill at some of the local ski races and really admired his work and writing, and his excitement for activisim. So around 2010 was when I got started volunteering for a few 350.org projects. Between 2010 and 2014 I got more and more involved and started working with Protect Our Winters. In advance of the Sochi Olympics I communicated with Bill and he voiced his concerns over the negative environmental impacts of the Olympics and the importance of the upcoming Paris Climate talks and how we could rally support internationally.
GSB: Oh it was bad alright — we’ve written about the environmental disaster that was Sochi 2014.
AN: You got that right. It was an awful decision by the IOC to give Sochi the Winter Olympics. The development there devastated the wetlands…they clear cut national forests. So, I spoke up about this in the run up to the 2014 Olympics. And, Bill and I drafted a letter for a group of snow sports athletes called Athletes for Action and that letter was addressed to world leaders, urging them to sign the Paris Climate Agreement.
GSB: …Which was signed in December 2015, about a year and a half after Sochi. Congratulations! Of course, the current U.S. President is planning to pull us out of the agreement. Regardless, it seems to me that you’re a natural advocate.
AN: For me, becoming an activist was a smooth transition. I like to say what I think, to take a stand. I’m definitely not afraid. In fact I tried to recruit other athletes to join Athletes for Action, to get athletes from other countries who might be able to impact political decisions in their countries.
GSB: How did that go?
AN: It went OK, not great. We got some Canadian, Finnish and Swiss athletes to join. Russians? Not so much. Since then, I’ve become much more involved with POW, which really fits my lifestyle…
GSB: That’s FANTASTIC! What has that activism looked like?
AN: Well, I helped lead POW’s participation in the People’s Climate March in New York City in April; one of many marches I’ve done. I’ve written OpEds, including one that ran in USA Today in 2014. I’m also one of the more active members of POW’s Ski and Riders Alliance.
GSB: What will POW’s presence be in Pyeongchang in February?
AN: Good question. They’ll have some presence, I’m just not sure what it will look like. The way I can be most effective will be to make the Olympic team, so that’s my focus heading into the qualifying season which starts in December.
GSB: All the best, of course. What do you plan on doing after your pro skiing career is over? And will environmental activism be a part of it?
AN: Well, I’m going to continue with pro skiing for as long as I can. And, for sure, my activism with POW will continue, especially on the grassroots level…making presentations, recruiting more athletes, lobbying members of Congress and other politicians on climate. On the recruiting, I figure if I, as a non-college graduate, can do this work, can lobby on Capitol Hill, so can many other winter sports athletes.
GSB: Have you lobbied Vermont’s two US senators?
AN: Absolutely…I’ve lobbied and talked with both Bernie Sanders and Patrick Leahy, who are great. I also had a one-on-one meeting with Todd Stern, President Obama’s lead negotiator at the Paris Climate Talks. My position was that we as the winter sports community need you negotiate an agreement with real teeth. He heard me for sure.
Andy Newell (l), with Senator Bernie Sanders (I-VT). Also pictured, Liz Stephen and Ida Sargent, both of the U.S. Nordic Ski Team (Photo credit: Andy Newell)
Andy Newell (l), with Todd Stern, the U.S. chief negotiator at the Paris Climate Talks in 2015, and Alex Deibold, also of POW (Photo credit: Andy Newell)
GSB: Unfortunately, as mentioned above, our current President plans to pull the U.S. out of Paris.
AN: Well, it’s not a done deal yet. One of my favorite quotes from Leonardo DiCaprio’s movie about climate change, Before the Flood, is “we can create elected followers, not elected leaders.” Meaning if we citizens have a big enough cultural and economic shift toward sustainable energy the President and everyone else in DC has no choice but to follow. We have more power than we think. Senators, House members and the President will continue to hear from the winter sports community as to why staying in Paris is the only sane way to go.
GSB: I feel a bit better about it all now, I have to say.
Andy and Erika (Photo credit: Andy Newell)
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You know the green-sports movement is gaining traction when anthology textbooks/handbooks about the subject, made up of more than 30 scholarly articles, are published. Enter Brian P. McCullough, Assistant Professor in the Sport Administration and Leadership program at Seattle University. He, along with Timothy B. Kellison, Assistant Professor of Kinesiology and Health at Georgia State University, are the principal editors of “The Routledge Handbook of Sport and the Environment.” Here then is GreenSportsBlog’s first ever book review.
I thought the new “Routledge Handbook of Sport and the Environment” (click here for the link to the book) was the first Green-Sports textbook ever published. Brian P. McCullough, one of its two principal editors, set me straight.
Brian P. McCullough, principal editor of the “Routledge Handbook of Sport and the Environment” (Photo credit: Seattle University)
Timothy B. Kellison, principal editor of the “Routledge Handbook of Sport and the Environment” (Photo credit: Georgia State University)
The duo’s overarching goal was to build upon what Pfahl and Casper had done and firmly establish green-sports as a legitimate sub-genre of academic research and scholarship within sport or environmental management. What resulted is a 34 chapter anthology, with 46 contributors — some who have written on green-sports before, as well as others who have written on sport or environmental management.
My main takeaways after reading a smorgasbord of six of the 34 chapters, are that “Routledge Handbook of Sport and the Environment”:
Demonstrates that green-sports as a “thing” has moved beyond its “start up,” 1.0 phase to its “early growth,” 2.0 phase. Green-sports is clearly still in its early days, certainly in terms of broad fan awareness and also as far as environmental actions on the ground are concerned — the percentages of LEED certified stadia/arenas and Zero-Waste games are still relatively low at this point. That said, sustainability has taken root within the sports industry — the NHL’s carbon neutral seasons, more LEED certified stadia/arenas being built every year, and LED lighting becoming commonplace, are but three of many examples. This handbook’s mere existence and, even more so, its 34 chapters of meticulously researched green-sports scholarship demonstrates the topic’s depth, its diverse avenues for study and also its interest for academics. It is an important marker of green-sports’ increasing maturity.
Will serve as an important text for sport and/or environmental management graduate students. In particular for those pursuing sport management, the text can provide a solid grounding in sustainability that they then can bring to jobs with teams, leagues and venues, thus deepening sustainability’s roots within those organizations.
Can be a valuable reference for sustainability practitioners, operations professionals, and communications executives at sports leagues, teams and venues. It provides rigorously researched examples of a wide variety of environmentally-focused initiatives that can be built upon by teams and venues currently sitting on the green-sports sidelines.
Will lay the groundwork for future, more refined and meaningful green-sports scholarship and textbooks. McCullough’s and Kellison’s work shows that the state of academic research at the intersection of Green & Sports is in its early days, reflecting the newness of the field overall.
Here is a quick synopsis of the six chapters mentioned above:
Chapter 3: “Economics, sports and environment: incentives and intersections”
Allen R. Sanderson, an authority on sports economics issues and the author of the “On Economics” column for Chicago Lifemagazine, and Dr. Sabina L. Shaikh, a behavioral economist and director of the Environmental Studies program at the University of Chicago, examine the three-way intersection as it applies (or doesn’t) to the Olympics, NFL, auto racing, tennis, golf, and college athletics.
Sabina L. Shaikh, PhD (Photo credit: University of Chicago)
According to McCullough, “[Allen and Dr. Shaikh] use this chapter set the stage for how and why different sets of fans engage or don’t engage in sustainable behaviors and what can be done to ‘move the needle’.”
Chapter 5: “Climate change and the future of international events: A case of the Olympic and Paralympic Games”
Will past Olympic and Paralympic Games host cities be suitable venues in a climate changed world in 2100? Dr. Lisa M DeChano-Cook, Associate Professor of Geography at Western Michigan University and Dr. Fred M. Shelley, Professor of Geography at the University of Oklahoma take that on in Chapter 5.
The authors calculated estimated February and August 2100 temperatures by assuming average temperature increases of 1°C and 4°C. They also took into account potential sea level rise by 2100 of 0.3 meters at the low end and 1.2 meters at the high end.
With those parameters, prior Winter Olympic and Paralympic venues Sochi, Squaw Valley, and Torino are likely to be unsuitable hosts in 2100 in both the low and high scenarios. Calgary, Lake Placid, Lillehammer, Sapporo and St. Moritz are likely to be suitable in both scenarios. Every other Winter Olympic site is predicted to be either be unsuitable and/or “at risk” in at least the high temperature rise case if not both.
Athens, Rio and Tokyo (the site of the 2020 Games) are seen by the authors as likely being unsuitable Summer Games hosts in 2100 in both the low and high temperature rise cases. Amsterdam, Helsinki, and Los Angeles, the host in 2028, are all unlikely to make the grade in 2100 due to sea level rise. Best bets among prior host cities to be able to host in 2100 include Berlin, London, Melbourne, Mexico City (a surprise to yours truly), Munich, Paris (the 2024 host), Stockholm and Sydney.
The Japanese team enters the Tokyo Olympic Stadium for the opening ceremonies of the 1964 Summer Olympics. Drs. DeChano-Cook and Fred M. Shelley project that Tokyo will be an unsuitable site, due to climate change, by 2100. (Photo credit: IOC).
Chapter 10: “Marketing sustainability through sport: The importance of target market insights”
McCullough didn’t have to go far to find one contributor — Dr. Galen T. Trail, a colleague at Seattle University. They cowrote “Marketing sustainability through sport: The importance of target market insights.” In it, Trail and McCullough use data collected from a 10-mile running event to determine that different market segments respond differently to sustainability-focused engagement initiatives (i.e. recycling, offsetting travel related emissions). The researchers went beyond basic demographics (i.e. income, age) to delve into psychographics: values and attitudes; activities, interests and opinions; lifestyle, and more to determine how committed people who participated in or attended the race would be to taking different environmental actions.
Chapter 22: “Tailgating and air quality”
A possible linkage between “Tailgating and air quality” is examined by the aforementioned Dr. Jonathan M. Casper of NC State and his colleague, Dr. Kyle S. Bunds. The chapter represents the first attempt to understand the impacts of air pollution, if any, on tailgaters.
Thanks to a grant from the EPA, the authors were able to design an innovative study that would be conducted in and around Carter Finley Stadium, home of NC State football during the 2015 season. They used five stationery monitors to capture ambient air every 10 seconds at the perimeter of the tailgating parking lots. Another mobile device measured exposure to pollutants inside the lots and also in the stadium itself.
The stationery monitors showed that air pollution levels were in the healthy range during pre-game tailgating — this was somewhat surprising to me — and while the game was going on. But they spiked to unhealthy levels after the game when fans exiting the parking lots at roughly the same time lead to significant traffic congestion. The mobile devices showed similar results — “fair” air quality in the tailgating areas with spikes in CO₂ and carbon monoxide (CO) due to “flowing traffic, idling vehicles, generators (particularly older generators), and charcoal grills.”
Researchers strategically placed stationary air quality monitors in each of the major tailgating lots at NC State’s Carter-Finley Stadium. (Photo credit: NC State University Sustainability Office)
The authors offer some ideas on how venue operators can encourage fans to reduce emissions. This study seems like the tip of the iceberg for what could promise to be a rich area of inquiry.
Chapter 25: “Sport participation to create a deeper environmental identity with pro-environmental behaviors”
Drs. Vinathe Sharma-Brymer, an inter-disciplinary educator working in Australia, England and India; Tonia Gray, a senior researcher at the Centre for Educational Research at the University of Western Sydney; and Eric Brymer, a Reader at the Carnegie School of Sport at Leeds Beckett University, teamed up to show how, if managed effectively, participation in some outdoor and adventure sports (OAS) can cultivate a deeper environmental identity and pro-environmental behaviors. In fact, some political conservatives who become OAS enthusiasts may less likely to become climate change deniers.
Chapter 34: “A pragmatic perspective on the future of sustainability in sport
Messrs. McCullough and Kellison close the handbook with their assessment of the current state of play of green-sports and where the field is likely to go. Their main conclusion is that, for green-sports to become more than a small, niche movement will require “those interested in mainstreaming environmental sustainability…to press the many organizations that have committed either halfheartedly or not at all…through economic incentives, social pressures, or legal mandates. Until then, the promise of sport as a powerful vehicle for environmental change will remain unfulfilled.”
Today’s issue of GreenBiz features last week’s GSB Interview with Dr. Allen Hershkowitz. The Founding Director of Sports and Sustainability International (SandSI) and the founder and former President of the Green Sports Alliance gave his reaction, almost in real time, to President Trump’s decision to pull the U.S. out of the Paris Climate Agreement.
GreenBiz, the must-read publication for those interested in news from the intersection of business, technology and sustainability, occasionally runs GreenSportsBlog content. Thank you, GreenBiz!
They did so today, posting our June 1 interview with Dr. Allen Hershkowitz in which Hershkowitz gave his take on #Prexit, President Trump’s decision to pull the U.S out of the landmark Paris Climate Agreement.
And here are links to two other GSB, #Prexit-related statements.
From SandSI, Protect Our Winters, and Others (June 2): https://greensportsblog.com/2017/06/02/president-trumps-yanks-yanks-out-of-paris-climate-agreement-sports-world-starts-to-speak-out/
From Green Sports Alliance Executive Director Justin Zeulner, Bill Walton and Others (Today, June 9): https://greensportsblog.com/2017/06/09/the-gsb-interview-justin-zeulner-previewing-the-2017-green-sports-alliance-summit/
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THIS IS PART TWO OF A TWO-STORY SERIES ON THE GREEN SPORTS ALLIANCE.
Part One, posted Thursday, centered on the Alliance’s statement about President Trump’s decision to pull the U.S out of the Paris Climate Agreement (#Prexit) and its new “Live Green or Die” initiative.
Today’s Part Two is devoted to the seventh annual Green Sports Alliance Summit, taking place in Sacramento, CA at Golden 1 Center, the new LEED Platinum home of the NBA’s Kings, June 27-29. The Summit’s theme is PLAY GREENER. What does that mean, exactly? To find out the answers to this and other Summit-related questions, GreenSportsBlog spoke with Alliance Executive Director Justin Zeulner. NOTE: The interview took place before Prexit.
GreenSportsBlog: Justin, I know things must be crazy with the 2017 Green Sports Alliance (Alliance) Summit in Sacramento close at hand so thanks for taking the time to talk. Tell us, what does the Alliance mean by the PLAY GREENER theme for the Summit?
Justin Zeulner: My pleasure, Lew. To us, PLAY GREENER, which is not only the tagline for the Summit, but also for the Alliance more broadly, means anyone and everyone in the sports industry can get involved in the sports greening movement. We’re focusing this year’s Summit on how fans, athletes, and communities are getting engaged around sustainability. At the Summit, attendees will hear stories about how teams, leagues, venues, and athletes are doing this through our plenary and panel discussion. Many of our breakout sessions will even provide road maps for how they’re doing this inspiring work. To give you a sense of what I mean by that, let’s go back a few years. You know well, and have written about how the sports greening movement’s early days were mainly inward focused, concentrating on the greening of the games at the stadium, at the arena—from LED lights, to LEED certified stadiums, to recycling. Well that work has become the norm now; the green sports standards are pretty much set. The Summit is going to highlight how the next, impactful opportunity for green sports and the Alliance is to be outwardly focused. How teams are connecting with fans, at the stadium but also, crucially, at home, to get them making mindful, greener decisions; how teams and leagues are working with environmental non-profits and community groups; how corporate sponsors are getting behind green sports initiatives; and more.
Justin Zeulner, Executive Director, Green Sports Alliance (Photo credit: Green Sports Alliance)
GSB: Well, you’re certainly talking GreenSportsBlog’s language, Justin. So many more fans consume sports on TV, online, and through other media than actually attend games. So you, we, have to get them involved in green sports.
JZ: And that we’ll be in Sacramento for PLAY GREENER is no accident. As we are being hosted by one of the leaders of the sports greening movement, the Sacramento Kings, at the LEED Platinum Golden 1 Center. The arena, a result of an innovative private-public partnership, demonstrates that Greater Sacramento is dedicated to being green through eco-smart buildings that is leading to a healthier community, not in some distant future but now, and in the near-term future. PLAY GREENER connotes a sense of urgency, that the time to act on environmental issues, on climate change, is now. We can’t leave it solely to our kids.
GSB: Amen! Do you think fans, whether at the ballpark or at home or on their mobile device, are ready to PLAY GREENER? By that I mean are they open to receiving environmental, climate change messaging through sports?
JZ: Yes! In fact, research shows fans are open to green messaging through sports. Because when people are in the sports environment, no matter where they’re consuming sports, they’re no longer Democrats or Republicans. Rather, they are Yankees fans or Cubs fans or you name it. And the word fan is absolutely key here. The passion of the fan differentiates sports from other forms of entertainment. If you reach them with a positive environmental message while people are in their fan mode, you can get to them.
Golden 1 Center, home of the NBA Sacramento Kings and the site of the 2017 Green Sports Alliance Summit (Photo credit: Sacramento Kings)
GSB: Sounds like you’re talking about green sports, Version 2.0.
JZ: I think Version 5.0 is probably more accurate…
GSB: You know what? I agree…As there have been several inflection points for the sports greening movement over the past few years…
JZ: When you take a step back, you can see that the sports greening movement is in the midst of a typical evolution in its “product life cycle.” At first, we had to build the foundation…the greening of the games at the venues. This allowed teams, venues and leagues to walk the walk. And the Alliance went from its foundation of 6 member teams to nearly 500, in 15 leagues and now in 14 countries–all in six years time. So the foundation is rock solid. Now we’re building the house, influencing society at large on climate change through sports. As I said before, the time is ripe for society to look inside our house to see what we’re doing. And what they’ll see when they look in are fan and community engagement programs, they’ll see more athletes getting involved. And—this is really important—all stakeholders in green sports will surely notice that the Alliance is moving from a model that focused mainly on the Summit as “the main thing”, with webinars mixed in, to a model that includes year-round, PLAY GREENER campaigns. Campaigns that include the Summit and webinars, but also the second annual Green Sports Day, October 6, as well as publications—like our Champions of Game Day Food Report and upcoming reports around paper and water.
GSB: How will PLAY GREENER play out in Sacramento?
JZ: We’re starting off with golf, which as you know, is innovating at a rapid pace in terms of the environment, from the PGA of America to the USGA to the R&A in the UK and beyond. A pre-Summit golf tournament, in concert with the Sacramento Kings Foundation, will kick things off at Granite Bay, a greening course…The Alliance is assisting there. Foursomes will see what is happening from a sustainability perspective as they play the course. And then there will be green golf content at the Summit. Another key area at the Summit will be food. The Kings will, at the Summit, share their approach to using local food at the arena, along with their concessionaire, Aramark.
GSB: Both are leaders in at the intersection of sports and sustainable food.
JZ: Absolutely. Another area we will be exploring at the Summit is measurement, where are we on measuring the sustainable efforts of our teams and how we can do better. This is a must for the Alliance and for the sports industry more broadly. We’ll be talking about how teams and venues are measuring water usage, energy and food waste. Also, the community impact of the teams’ and venues’ sustainability programs will be examined. What’s been really gratifying is that teams and leagues have really been pushing measurement of environmental impacts, which has attracted the interest of the EPA and of the DOE.
GSB: Makes sense. As the expression goes, what gets measured gets managed and what gets managed matters. Plus measurement—after all, what are batting average, third down conversion rate, player efficiency ratings, but measurement tools—is endemic to sports. I understand that the Pac-12 is having a “summit within the Summit” of sorts…What will that be about?
JZ: I’m glad you brought that up. In the big picture, we see the college sports in the US as a great area for growth of the sports greening movement. That’s certainly been the case the last few years. In fact, Ray Anderson, Athletic Director at Arizona State University and an Alliance board member, introduced us to leaders at the other Power 5 conferences (ACC, Big 12, Big Ten and SEC) and the NCAA. And he was a prime mover behind the first Pac-12 Green Sports Conference, which will take place in Sacramento the day before the Alliance Summit kicks off. It will take a deep dive into the many and varied green sports efforts undertaken by the conference and its member schools.^ We expect attendees from the other Power 5 conferences, non-Power 5 conferences, as well as Division II and III, to benefit from the sessions. In addition to the Pac-12, we’re also going to have a Green Sports Youth Summit, a joint effort of the Alliance, Climate Sports Student Summits, and the Kings Foundation. Hosted by radio personality Diana Dehm, we will have speakers from Disney, the How Low Can You Go Challenge, and more…
GSB: The in-school carbon reduction challenge that was started in Florida by Linda Gancitano?
JZ: Exactly. And we will also have, as in past years, our Women, Sports & the Environment Symposium. Our opening night speakers will include the Mayor of Sacramento, Kings owner and green sports visionary Vivek Ranadivé. And Basketball Hall of Famer Bill Walton will be interviewed by Abe Madkour, Executive Editor of Sports Business Journal.
GSB: Bill Walton? That is PERFECT. All-time great player. Announcer. Outsized personality. Grateful Dead Head. Environmentalist.
Bill Walton: Two time NCAA championship winner (UCLA), two time NBA champion (Portland, Boston), member of the Basketball Hall of Fame, NBA and college basketball announcer, Grateful Dead Head. And Keynote Speaker at the 2017 Green Sports Alliance Summit. (Photo credit: Awful Announcing)
JZ: I knew him when I worked with the Trail Blazers in Portland—he’s a real climate change advocate who knows what he’s talking about. Jeremy Jones from Protect Our Winters (POW) is also on the docket, as is sustainable surfing, and much more.
GSB: What Jeremy Jones and POW are doing is fantastic, especially their lobbying for climate action in Congress. Speaking of politics—nice segue, right?—have you noticed any slowing of interest on greening issues among team owners since the change of administrations in Washington in January. My educated guess is many team owners likely supported Donald Trump, not exactly a climate change fighting champion.
JZ: We have not seen any slow down of greening from any team owners, any league, or from sponsors. In fact, we’ve seen the opposite—more engagement by teams on sustainability since the election.
GSB: That’s great to hear. Sounds like it will be an active, fun and substantive summit. I can’t end our talk without bringing up the media—or, to be accurate, the lack of media attention green sports has gotten. How does the Alliance hope to combat that, at the Summit and beyond?
JZ: Well, we know we need to get the great green sports stories to media outlets. And they should cover them for two reasons: 1. Their audiences will like them, and 2. They’re powerful stories. I am confident increased media coverage will happen, naturally and organically.
GSB: Is that something the Alliance will be measuring over the coming months and years?
JZ: We already measure it, in the context of our members and the Alliance. We’ve seen a 60% increase in media references to our organization over last year. Let’s not forget the social conversations either—in 2016 we found #greensports saw an over 350% increase in use across Twitter, Facebook, and Instagram! We only anticipate the coverage to increase and the conversations to amplify!
GSB: Those are strong results and I hope you’re right. But “I’m from Mizz-ou-rah” on this: I feel network and local sports broadcasters need to do much more to publicize green sports. One more thing: If people want to PLAY GREENER and attend the 2017 Green Sports Alliance Summit, how do they go about it?
JZ: Easy. Just go to http://summit.greensportsalliance.org/register/ and you can sign up in a few minutes.
^ Pac-12 school roster: Arizona, Arizona State, Cal-Berkeley, Colorado, Oregon, Oregon State, Stanford, UCLA, USC, Utah, Washington and Washington State