The Olympic flame is set to be doused in PyeongChang Sunday night in South Korea (the closing ceremonies will air on NBC starting at 6 AM ET Sunday). With that being the case, what better time than now for an Olympics-themed News & Notes column in which all three stories focus on climate change? We highlight the historic cross country skiing gold medal won by climate change fighter Jessie Diggins, dig in to Toyota’s powerful climate change ad that has been running during NBC Sports’ Olympics coverage, and feature Protect Our Winters’ chairman and big mountain snowboarder Jeremy Jones and his recent New York Times OpEd that makes the link between climate change fight and jobs.
JESSIE DIGGINS: CLIMATE CHANGE FIGHTER, CARBON PRICING ADVOCATE AND OLYMPIC GOLD MEDAL WINNER
Olympic cross country skier Jessie Diggins and teammate Kikkan Randall set two important firsts for the United States when they won the gold medal in the women’s team sprint freestyle race on Wednesday. The pair became the first U.S. women to ever medal in an Olympic cross country skiing event, and the first Americans, men or women, to win cross country gold.
Jessie Diggins exults as she crosses the finish line to win gold in the team sprint freestyle relay (Photo credit: Lars Baron/Getty Images)
And how’s this for another first: Diggins, from tiny Afton, MN, is the first U.S. cross country skier to win gold while also being very public with her climate change and carbon pricing advocacy.
As we noted in an earlier post, Diggins supports a revenue neutral carbon fee and dividend program (CF&D), like that proposed by Citizens’ Climate Lobby^. Carbon fee & dividend differs from a carbon tax in that the revenues raised by CF&D at the mine, well or border are passed directly on to all U.S. households rather than to the U.S. treasury department. CCL designed the program this way for two main reasons:
- The direct-to-citizen dividend approach is the only way that Republicans in Congress could possibly support it. “Tax,” to the GOP, is a 4-letter word — they clearly have counting issues.
- It is progressive — the monthly dividend amount sent to each household will be the same but higher income folks consume much more carbon (multiple cars, bigger homes, etc.) than those in the lower income demographics and so will, on a net basis, pay more than they get back in the dividend. Lower earners will, in the main, spend less than they get back.
Diggins is not shy about her passion for the climate change fight — she was quoted in a New York Times article at the start of the Games as saying, “you need to be able to stand up for things you believe in, and saving winter is something I believe in. It just breaks my heart because this is such a cool sport, and winter is so amazing and beautiful and I feel like we’re actually really at risk of losing it. And I don’t want my kids to grow up in a world where they’ve never experienced snow because we weren’t responsible enough.”
The newly-minted gold medal winner joined three other U.S. cross-country Olympians —Simi Hamilton, Andy Newell, Liz Stephen — in the video below that calls on all skiers to take action on climate change, specifically to ask their members of Congress to support CCL and its CF&D proposal.
TOYOTA ADVERTISES THE IMPORTANCE OF KEEPING THE WINTER IN WINTER
NBC Sports announcers commenting on events at the outdoor venues at the PyeongChang Winter Olympics have not made one mention of climate change, at least when I’ve been watching. This, despite the fact skiing and snowboarding are clearly being contested on manmade snow — in the rare instances when the camera gives a wide angle view of an outdoor venue, the viewer clearly sees wide swaths of snow-free land.
But Toyota is picking up climate change the slack with “Frozen,” a stunning 60 second ad produced by creative agency heavyweights Saatchi & Saatchi and Dentsu that emphasizes the automaker’s renewed “commitment to hybrid, electric and hydrogen vehicles…to help keep our winters winter.”
Check it out here:
Toyota is certainly not shy about telling its greener mobility story — “Frozen” has run throughout the Olympics fortnight on NBC and NBCSN, including during high profile/high viewership events like figure skating and alpine skiing. And they’re paying a pretty penny to do so: 60 second spots average $1.19 million during primetime Olympics coverage.
At some point, sports announcers will routinely highlight environmental and climate change-fighting actions taken by the teams and athletes they cover in the same way they talk about domestic violence and cancer.
We’re not there yet, unfortunately.
But, for now, advertisers like Toyota — or, Budweiser and Stella Artois in the case of the Super Bowl a couple of weeks ago — will have to do the heavy green lifting.
Which is much better than nothing.
POW CHAIRMAN JEREMY JONES: FIGHTING CLIMATE CHANGE MEANS SAVING JOBS
Jeremy Jones believes that taking on climate change is an economic as well as environmental imperative.
Jones has experienced the effects of climate change up close as a big mountain snowboarder. And he’s also in the center of the action in the climate change fight in his role as chairman of Protect Our Winters (POW), an organization made up of elite winter and snow sports athletes, including several 2018 Olympians, who advocate in Congress for meaningful action on climate. POW and winter sports athletes won GreenSportsBlog’s “Best Green-Sports Story of 2017.”
Jeremy Jones, chairman of Protect Our Winters (Photo credit: Protect Our Winters)
So it was with great interest that I read “Saving Winter Is About More Than Snow. It’s About Jobs,” Jones New York Times OpEd that ran smack dab in the middle of the Olympics. He highlighted key data points from a soon-to-be released report from POW on the economic risks to mountain areas and towns and the winter sports industry of climate change and its effects:
- Winter sports are popular: “About 20 million [Americans] participate in winter sports every year.”
- The mountain/winter sports economy is significant: “the 191,000 jobs supported by snow sports in the 2015-16 winter season generated $6.9 billion in wages, while adding $11.3 billion in economic value to the national economy.”
- Low snow years are devastating: “causing a combined annual revenue loss of $1 billion and 17,400 fewer jobs.”
What to do? Once the Olympics are over, Jones and his POW teammates will continue taking the mountain/winter sports climate-jobs fight to Capitol Hill:
“Senators in states with vital mountain economies love to talk about jobs. These people include Senators Cory Gardner of Colorado and Dean Heller of Nevada, both Republicans, along with representatives of congressional districts that include mountain towns, like Greg Walden of Oregon, Scott Tipton and Mike Coffman of Colorado, and my district’s representative, Tom McClintock — Republicans as well.
But when the time comes to choose, these elected officials vote for legislation that will increase greenhouse gas emissions while ignoring the real threat to jobs in their own backyards — climate change. (Senator Gardner has a lifetime voting score from the League of Conservation Voters of 11 percent; Senator Heller’s score is 13 percent. The top score among the representatives was 9 percent.)”
Looking for a glimmer of hope? The jobs of Messers Gardner, Heller, Walden, Tipton, Coffman and McClintock are under threat. Because a lot of those 20 million winter sports participants Jones mentioned in his Times OpEd vote.
^ I am a volunteer with Citizens’ Climate Lobby
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