“Take a Knee” Sunday and Its Implications for Green-Sports

Did Sunday’s”Take a Knee” protests by NFL players at all 14 stadiums, primarily against recent comments made by the President of the United States, along with longer-standing grievances about racism, police brutality and income and opportunity inequality, have any implications for Green-Sports? GreenSportsBlog offers its take.

 

I wasn’t going to write about “Take a Knee” Sunday.

In case you were off the media grid for most of the past week, you know that “Take A Knee” refers to the silent protests, both kneeling and arm-in-arm, made by NFL players, coaches, and even some owners during the playing of the national anthem at all 14 games Sunday (and then again at Monday night’s Cowboys-Cardinals contest in Arizona).   They were in reaction to a storm of, from my point of view, divisive, and racially charged comments, from the President of the United States, starting on Friday night. But they were born of the 2016 Take a Knee national anthem actions by then-San Francisco 49ers quarterback Colin Kaepernick to protest racism, police brutality, and income and opportunity equality.

To be sure, climate change has strong, if not well-publicized connections, to social and economic justice. But I didn’t think there was a GreenSportsBlog segment here.

Then I had a conversation Monday with Diana Dehm, the dynamic host of the Sustainability News and Entertainment Radio Show and President of Climate and Sports Youth Summits. She, metaphorically speaking, shook me by the lapels and challenged me to write about Take a Knee as a “huge opportunity for Green-Sports!!!”

Here’s why she is right.

“Take a Knee Sunday” is arguably the highest profile recent example of athletes saying “Hell NO!” to the “You’re a jock, just Stick to Sports, don’t get involved in politics, that’s not your lane” — ethos that has long prevailed in the US and Canada, if not the world. It still has its adherents (cue the Wall Street Journal editorial page and Carolina Panthers owner Jerry Richardson) but Colin Kaepernick changed things.

Whatever you think of the substance of his racism and police brutality-inspired Take a Knee protest last year, Kaepernick was the spark that jumpstarted a downward spiral for “Stick to Sports.” The ascendancy of President Trump was like dumping kerosene on it.

 

Dolphins Take a Knee QZ

Four members of the Miami Dolphins “Take a Knee” during the playing of the national anthem before the start of their game with the New York Jets on Sunday at MetLife Stadium in New Jersey (Photo credit: QZ.com)

 

Athletes, even despite the inevitable pushback from some segments of the media and public, should feel more empowered to speak out on issues of racism, income and opportunity inequality and the President’s bullying. Kaepernick already took the bullet for them. He doesn’t have an NFL job right now, but owners will not fire hundreds of Take a Knee-ers en masse (they can do so legally but it’s hard to imagine a mass firing taking place). And now that über-popular NBA megastars LeBron James and Steph Curry are openly criticizing the President’s criticisms of the Take a Knee-ers, that gives even more cover to more athletes across more sports to speak their minds on a whole host of issues.

Including climate change.

Do I think athletes are going to take to the climate change fight with the same numbers, at the same volume, they are bringing to the racism and income inequality fights? Of course not; not even close.

But do I think more athletes will mention climate change as a social justice and economic justice issue; that there will be more eco-athletes, post-“Take a Knee” Sunday? Yes*.

* Green-Sports growth among athletes won’t happen by itself.

To knock out that asterisk, we need to find more eco-athletes. And those newly-discovered and existing eco-athletes, along with other leaders of the sports-greening movement and, for that matter, GreenSportsBlog, must connect with the many athletes already active on the social and economic justice fronts. Once those connections are made, let’s educate the activist athletes about how the effects of climate change exacerbate problems from public health to unemployment to income inequality and how taking aggressive action to fight climate change (i.e. a Marshall Plan for clean energy and energy efficiency) is one of the best prescriptions to start to cure those ills.

 

LeBron James commenting Monday on President Trump’s attacks on NFL “Take a Knee”-ers (5 minutes 40 seconds)

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog

 

 

 

Advertisements

GSB News and Notes, UK Style: Arsenal Supporters Protest Owner Stan Kroenke’s Ownership of Hunting Channel; Oval Cricket Ground/SkyTV Tackle Plastic Ocean Waste; Forest Green Rovers League Two Debut Earns Big Media Coverage

With the 2017-18 Premier League (EPL) football/soccer season set to kickoff tomorrow/Friday, with Arsenal hosting Leicester City, and with a raft of interesting Green-Sports stories breaking out across England, now is a perfect time for a UK style GSB News & Notes. And, just like the EPL campaign, we start with Arsenal, as their supporters protest the club’s American owner Stan Kroenke and his ownership of a cable TV hunting channel. Then we move on to an initiative from London’s Oval Cricket Ground and SkyTV to build awareness of, and action on the plastic ocean waste issue. We end with GSB fave Forest Green Rovers (FGR). Their debut in the fourth tier of the English Football pyramid, League Two, after earning promotion from the fifth tier last spring, drew coverage from major media outlets the world over. Why? Because FGR is the Greenest Team in Sports.

 

 

ARSENAL SUPPORTERS PROTEST OWNERS OWNERSHIP OF CABLE TV HUNTING CHANNEL

Arsenal is one of the Premier League’s (EPL’s) most decorated clubs, with 13 league titles and a record 13 FA Cup trophies to its credit. It is also an EPL green leader: The club just extended its partnership with Octopus Energy to supply the Emirates Stadium with electricity generated solely from renewables. The stadium also puts its 100 percent of its food waste through an anaerobic digester, which then gets composted.

Gunners’ supporters seem to be supportive of the clubs greening initiatives but that hasn’t stopped them from criticizing the club’s American owner, Stan Kroenke, on another environmental issue — animal cruelty — specifically, his company’s ownership of My Outdoor TV (MOTV), a hunting-themed cable network. And they are, smartly it says here, pushing Arsenal’s main sponsors — Emirates, Puma and Vitality — to condemn Kroenke’s support for hunting.

According to Jack de Menezes of The INDEPENDENT of London, “a petition calling for [Emirates, Puma and Vitality] to call for Kroenke ‘to stand down’ has [as of August 3rd] nearly reached 50,000 signatures, as pressure continues to grow on the American billionaire following the launch of his hunting TV channel.”

Kroenke has faced searing criticism and outrage from Arsenal supporters after it was revealed on August 1 that MOTV is owned by his company, Kroenke Sports & Entertainment. Per de Menezes, the aforementioned petition calls for a “meeting between the Arsenal board, key sponsors, leading animal rights charities and most importantly, [representatives] of the international fan bases regarding this situation.” Tom Farmery of The Daily Mail reported that the dustup reached up to the highest levels of British politics as UK Labour Leader Jeremy Corbyn joined the criticism of Kroenke’s MOTV app, which for £7.60 ($10.06) a month offers “the Netflix of the hunting world.”

But perhaps it was the BBC and its “Have I Got News For You” show that nailed the story with this tweet of a doctored jersey (“kit” in British English,) which Arsenal fans then picked up with a vengeance.

 

Arsenal Tweet

 

Can you see American sports fans protesting against a hunting channel? Or against fracking? While there certainly were marches against Mike Vick after he served his time for organizing dog fights, it’s hard for this reporter to imagine a movement against hunting in the US. And if that’s hard to imagine, it’s harder still to picture protests against, say, fossil fuel companies who sponsor sports events/teams. We certainly can learn some things from our British sports fan cousins.

 

LONDON’S OVAL CRICKET GROUND PARTNERS WITH SKY TV ON PLASTIC OCEAN WASTE CAMPAIGN

Sky TV, one of the UK’s two largest sports broadcasters (BT Sport being the other) is advancing Green-Sports in ways that its US counterparts ESPN, Fox Sports, NBC Sports, and CBS Sports, should emulate.

Kia Oval Stadium, the 24,000 seat South London home of the Surrey cricket club, partnered with Sky and its new Sky Sports Cricket channel to build awareness of the plastic ocean waste problem. The broadcaster, through its Ocean Rescue sustainability campaign, gave out refillable water bottles to fans who came to the stadium from July 27th-31st for the England-South Africa five day Test match. Thanks to a hat trick by star bowler Moeen Ali, the home side won by 239 runs. I have no idea what “England won by 239 runs” in cricket means…other than that England won.

 

England bowlers Moeen Ali and Stuart Broad are supporting the Sky Ocean Rescue initiative, which is encouraging consumers to reduce the use of single-use plastics

England bowlers Moeen Ali and Stuart Broad are supporting the Sky Ocean Rescue initiative, which is encouraging consumers to reduce the use of single-use plastics. (Photo credit: Sky Sports)

 

 

According to a story by Luke Nicholls in edie.net20,000 limited-edition re-usable bottles were given out at the London ground throughout the five-day Test affair, and “fans were encouraged to use 20 free water distribution points which were installed throughout the venue.” Giving out water bottles is hard to imagine at a stateside sporting event, or even at an English soccer/football match. But, perhaps the make up of the crowd at a five day Test match — where there are breaks for tea — gives the organizers confidence that the water bottles will be used in a proper, decorous fashion.

A Sky Ocean Rescue mobile studio was set up at the Oval, allowing fans to commit their own recorded pledge to become an #OceanHero. These were then shared via social media.

But it is on TV where Sky is really stepping up its Green-Sports game.

Sky News reports on the plastic ocean waste issue were played during breaks in the match and viewers were challenged to reduce use of single-use plastics in the home.

Sky Sports Cricket channel devoted parts of its Test match coverage to highlighting the impact plastic is having on the world’s oceans, using some cricket statistics that, per Nicholls’, are “shocking”: For example, “In the time it takes to bowl one over, the equivalent of four rubbish trucks’ worth of plastic will be dumped in the ocean.”

Now, I have no clue as to what “bowling one over” means or how long it takes, but I do know that if Sky Sports can broadcast environmental messaging during an important international cricket match, ESPN and Fox Sports can do the same during, say, an NBA playoff game or World Series games. Will they? Stay tuned.

To Sky CEO Jeremy Darroch, the Ocean Rescue campaign, which launched in January with a 45-minute documentary which aired across the company’s TV channels and has received almost 25,000 views on YouTube, is a no-brainer: “The dire health of our oceans is such an important issue, and one that needs to be urgently addressed. At Sky, we want to use our voice and the potential of our reach to inspire people to take action to protect our planet by bringing to life our amazing ocean for millions of people across Europe, and discussing the solutions.

England cricketer Stuart Broad, who is also supporting the initiative, noted that “by 2050, there’s a chance that there will be more plastic in the ocean than fish, which is really scary for our world, isn’t it?”

 

 

 

FOREST GREEN ROVERS EARNS DRAW IN FIRST LEAGUE TWO MATCH, ATTENTION FROM ESPN AND THE GUARDIAN FOR ITS GREENNESS

Forest Green Rovers (FGR), the Greenest Team in Sports (GTIS), played its first match ever in League Two, the fourth tier of English football, on Saturday, earning a 2-2 draw vs. Barnet in front of a raucous home crowd at The New Lawn stadium.

[NOTE: If you are a loyal GreenSportsBlog reader and are thus very familiar with the Forest Green Rovers story, feel free to skip the next three paragraphs. For GSB rookies, keep reading.]

FGR embarked on its journey to earn its GTIS designation when Dale Vince, OBE^, who also owns British renewable energy company Ecotricity, bought the club in 2010 and became team chairman. Over the next several years, he installed an organic pitch at the New Lawn, has it mowed by a solar powered Mo-Bot, and converted all of the stadium concession stands to vegan-only food.

You read that right.

The club’s fortunes on the pitch also improved since Vince took over, with FGR finally earning promotion from the National Conference, the 5th tier of English football, to the 4th tier League Two. This might not sound like much — sort of like a minor league baseball club moving up from Rookie League to Class A, if American sports had promotion and relegation — but it really is. That’s because, League Two is the bottom rung of The Football League, with the English Premier League at the top of the pyramid#.

[Welcome back, GSB veteran readers!]

Being in The Football League for the first time in its 128 year existence means more exposure for FGR. But because of the club’s green ethos, that exposure is growing exponentially, far more than for the typical League Two promo-tee.

For example, a long form piece by Ian Chadband, ran on espnfc.comwhich draws 11.48 million monthly unique visitors, two days before the Barnet match. It characterized FGR as: “a little sports club with big dreams like no other…The fairy tale, as they like to call it, of a village team on the verge of bankruptcy, who have risen to become the club from the smallest community ever to host a team in England’s professional Football League…[And] there’s the uniquely green bit, the fact that vegan-embracing, eco-friendly Forest Green have a very different ethos from perhaps any other sports organization.”

Stuart James, writing on July 31st in The Guardian, with its 30 million+ monthly uniques, dug deep into the food aspect of the FGR story. Vegan cuisine is not only on offer for the the fans; players and coaches are on all-vegan diets. Good thing for them that Em Franklin, the club’s chef, is a foodie’s — vegan or otherwise — dream: “The Q-Pie is brilliant – people love it,” Franklin told James. “It’s a shortcrust pastry base, puff pastry lid and it’s Quorn with soya béchamel white sauce, with thyme and leeks. It’s full and it’s filling because my portions are hearty! We’re doing a pasty as well this year – that’s something new. Because we’re vegan doesn’t mean it’s all lettuce and lentils.”

 

Em Franklin

Em Franklin, the chef at Forest Green, where the food is vegan. (Photo credit: Martin Godwin for The Guardian)

 

Speaking Wednesday to Brian Oliver of The Star Online of Malaysia, Ryan Harmer, FGR’s club’s commercial director summed it up this way: “In the past week we’ve had reporters here from China, been on Al Jazeera and ESPN, on German radio stations. In League Two that’s probably unheard of.”

 

^ OBE = Order of the British Empire
# From top to bottom, the Football League consists of The Premier League, the Championship, League One and League Two

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog

 

 

NBA and WNBA March in NYC Gay Pride Parade; GSB Imagines When Leagues March for Climate, Science

The NBA and WNBA, for the second consecutive year, sponsored a float in the Gay Pride Parade in New York City. When will the NBA and WNBA — and, for that matter, other sports leagues, have floats and/or some other sort of presence at a climate change and/or science march? GreenSportsBlog imagines such a future.

 

North American sports leagues and teams have, for the most part, shied away from taking overtly public stands on issues of the day, even ones that have broad public support.

When asked by GreenSportsBlog, not one North American professional sports league would comment on President Trump’s decision to pull the United States out of the Paris Climate Agreement. We asked executives at Major League Baseball, NBA, NFL and the NHL and all either said “no comment” or declined to respond at all. This, despite survey data from the Huffington Post/YouGov poll showing that 61 percent of Americans support staying in Paris.

So I was very happy to see that the NBA and WNBA co-sponsored a float in last Sunday’s Pride Parade in New York City for the second straight year. Commissioners Adam Silver and Lisa Borders were on board, enjoying the day, waving and throwing balled-up, NBA- and WNBA-branded towels to the crowd, estimated to be in the one million range. 

Media recognized that this was a BIG DEAL: The New York Times gave it front page-of-the-sports section treatment. Bleacher Report, the New York Daily News and numerous other outlets covered it as well.

So that got me to thinking: What if the NBA, WNBA and the other sports leagues that are aggressively greening and use science in every aspect of their operations, including to abet their sustainability efforts, had decided to lend similar support to the April 22nd March for Science and the People’s Climate March a week later?  

So that got me to conjuring a series of conversations that imagined Mr. Silver, Ms. Borders, MLB Commissioner Rob Manfred, ESPN’s John Brenkus and others having participated in one or both marches.

 

APRIL 30, 2017, Edmonton, Los Angeles, New York City, San Diego and Washington, D.C.

For the second consecutive Saturday, hundreds of thousands of protesters marched on Washington, D.C., New York City and other cities throughout the United States, Canada and beyond.

Yesterday, the People’s Climate March took center stage, with an estimated 300,000 Americans taking to the streets to advocate for meaningful climate action, along with clean energy jobs, and against the Trump administration’s anti-environmental and anti-climate executive actions and plans. Only a week earlier, on Earth Day, 1.3 million people marched in the U.S and beyond to defend the role of science — including climate science— in policy and society through the March for Science.

That many marchers took part in both events is no surprise as the climate change fight and many aspects of science are under attack from the Trump Administration and many of its supporters.

What may have surprised many is that the NBA and WNBA, along with Major League Baseball, ESPN, the National Hockey League, and Major League Soccer all participated in both marches. The NFL sent representatives to the March for Science but chose not to take part in The People’s Climate March, citing a conflict with Day 3 of its annual draft. They did release a vague statement that supported “the goals of the Climate March.”

Politics averse sports leagues, participating in marches? What the heck is happening?

“The NBA, its teams, players and staff are not averse to politics,” asserted NBA Commissioner Adam Silver. “That’s a myth. Because we in the NBA are U.S. citizens or foreign nationals, we encourage our players, coaches and staff to voice their opinions. And they have, on a wide range of relevant issues, including on science and climate change. And, when we believe something is important, we march!”

The marches supporting science and the climate change fight must be very important to Silver and the NBA since they took place at the beginning of the playoffs, the most highly-watched games of the season.

Thus some fans—and not only those in the anti-science, climate-skeptical corners of the political spectrum—might question why the NBA marched the last two Saturdays while playoff games were being played.

To Commissioner Silver, they need not wonder at all: “First of all, we can walk-march and chew gum—i.e. play playoff games—at the same time. That’s why we joined the People’s Climate March today. And then tomorrow I will be in Boston for Game 1 of the Celtics-Wizards series. Science is intrinsic to the entire operation of NBA basketball, from state-of-the-art training centers and arenas to advanced nutrition to advanced statistical metrics to equipment. On climate change, my predecessor, David Stern, said in 2013, that ‘climate change is just about number one on [our agenda for] the future of the planet.’ At the same time, we invited Congress to promote effective standards and incentives designed to help our nation mobilize in time and at the scale needed to address the risks of climate change…The logical place to start is with standards to reduce the carbon pollution from electric power plants, the nation’s largest source of carbon pollution. The environmental executive actions and policy plans of the current administration in Washington show they are moving in the opposite direction. So here we are.”

This isn’t the first time professional basketball has played a significant role in a political march. As WNBA commissioner Lisa Borders noted, “last June, the NBA and WNBA became the first sports leagues to have a float in a parade when we took part in New York City’s annual Pride Parade. In fact, Adam (Silver) and I walked alongside and on the float. It was fantastic. And I have to tell you, I got a similar feeling at the March for Science and The People’s Climate March. Both were great.”

 

NBA Float

WNBA legend Sue Wicks, WNBA commissioner Lisa Borders, NBA commissioner Adam Silver and former NBA player Jason Collins on NBA float at the 2016 Pride Parade in New York City (Photo credit: Outsports)

 

Major League Baseball commissioner Rob Manfred, who took part in New York City’s March for Science with a group of staffers, interns and fans, before heading out to Citi Field for the late afternoon Nationals-Mets contest, likened investments in science to a team’s investments in its farm systems. “We cannot attack science. Just the opposite: we need to fund science consistently and aggressively; that way society can absorb the occasional failure with the fruits of science’s many successes” said Mr. Manfred, “Just like when MLB clubs aggressively and consistently invest in their farm system, the odds are the successes are going to far outweigh the failures.”

John Brenkus, host of ESPN’s popular Sport Science series, joined by thousands of fellow travelers in the Los Angeles People’s Climate March, offered that “Our show is really about the physics of sports—the exit velocity of an Aaron Judge home run, measuring the agility of Jacksonville Jaguars rookie running back Leonard Fournette, that sort of thing. Well, climate change is ultimately about physics—how the emissions of CO2 and other greenhouse gasses by humans impact the climate. The physics is clear and is not in humanity’s favor right now unless we make changes towards cleaner energy.”

 

John Brenkus

John Brenkus, host of ESPN’s Sport Science. (Photo credit: Sport Techie)

 

Ex-Boston Bruin and Edmonton Oiler, and current cleantech/green agriculture venture capitalist Andrew Ference, joined a gaggle of hearty Edmontonians at the Alberta city’s cold but friendly People’s Climate March. Not surprisingly from someone who is betting on green businesses, Ference was bullish about the climate change fight in general and the power of athletes to help: “There are athletes who do get it and want to lead, whether they are on field/on ice superstars. We need to provide them with the education and tools they need to engage teammates, sponsors, and fans.”

Leave it to NBA Hall of Famer, announcer, Grateful Deadhead, and environmentalist Bill Walton, who walked in both marches in San Diego, to provide the exclamation point on the intersection between sports, science and climate change: “When I was marching through the glorious streets of San Diego the last two Saturdays, I saw the hope of mankind displayed as many thousands supported scientists and then climate change. As (legendary UCLA basketball) Coach (John) Wooden often said ‘failing to prepare is preparing to fail.’ Well these marchers showed they are preparing to fight for science, for curiosity, for learning and for the planet. They are preparing to succeed, no matter what goes on in Washington. Live Green or Die, man!”

 

Walton

Bill “Live Free or Die” Walton (Photo credit: Awful Announcing)

 

Have a great Independence Day weekend. GreenSportsBlog is taking the week off—unless there is breaking Green-Sports news. Then we will be there to cover it.

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us: @GreenSportsBlog

 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           

GSB News and Notes: Soccer Sponsor Carlsberg Beer to Decarbonize by 2030; Pocono Raceway Issues Sustainability Report; College Baseball World Series Fans Turn Previously Non-Recyclable Plastics into Energy

Soccer, auto racing and baseball make up our summer solstice GSB News & Notes column. The Carlsberg Group, a leading sponsor of soccer/football clubs across Europe and elsewhere, is leading on decarbonization as well. The Danish brewing giant has committed to completely eliminate carbon emissions from its factories by 2030. Pocono Raceway becomes the first Monster Energy NASCAR Cup Series track to issue a sustainability report. And fans visiting TD Ameritrade Park in Omaha, NE for the College Baseball World Series have a new way to not only recycle their garbage, but to turn it into energy. 

 

CARLSBERG TO MAKE ZERO CARBON BEER BY 2030

Carlsberg Group of Copenhagen, Denmark, pledged last week to eliminate carbon emissions and halve water usage at its breweries worldwide by 2030, as part of its new Together Towards ZERO (TTZ), sustainability drive. According to a story in Sustainable Brands by Maxine Perella, the world’s fifth largest beer maker also intends to switch to 100 percent renewable electricity for its breweries by 2022 as one of several intermediate goals. Zero tolerance for irresponsible drinking and accidents are non-environmental facets of TTZ.

Carlsberg has a great opportunity to communicate TTZ to consumers through its sports sponsorships, which are concentrated in soccer/football. It is the official beer sponsor of several iconic European club teams as well as national squads, including:

  • Arsenal of the English Premier League—already active in Green-Sports with its solar partner, Octopus Energy.
  • Danish Superliga powerhouse F.C. Copenhagen, arguably, the most successful club in Danish football.
  • UEFA’s European (or Euro) Championships. Euro 2016, contested in France, is generally regarded as one of the most sustainable mega-sports events ever held.
  • National teams of Bulgaria, Denmark, and Serbia.

Carlsberg has set some aggressive targets for TTZ, aligned with the UN’s Sustainable Development Goals (SDG) protocol. By 2022, it expects to achieve 50 percent reduction in brewery carbon emissions and to have eliminated the use of coal at its factories. It is also targeting a 15 percent reduction in Scope 3 (i.e. supply chain) emissions by the same date, working in partnership with 30 suppliers.

Carlsberg’s sustainability director, Simon Hoffmeyer Boas, speaking to Ms. Perella in Sustainable Brands, suggested that meeting the TTZ goals will, “require changes in the way we buy our products, in the way we produce our beer and the machinery we use.” On-site renewables will also play a key role in getting the company “towards zero.”

Carlsberg’s Dali brewery in China, for instance, has installed over 8,000 rooftop solar panels; the energy generated from these panels is meeting roughly 20 percent of the brewery’s electricity needs.

Turning to water, the beer maker is already working to get its H2O-to-beer ratios down. As of 2015, Mr. Boas says the company’s average ratio stood at 3.4 liters of water per liter of beer. The intention is to get down to 2.7 liters by 2022, and then to 1.7 liters by 2030. Those breweries sited in high-risk areas of water scarcity will look to reduce its water-to-beer ratio even further.

 

Carlsberg

Infographic detailing Carlsberg’s Together Towards ZERO program (Courtesy: Carlsberg)

 

As strong as Carlsberg’s decarbonization and water efficiency roadmap appears to be, it is, in the main, a B-to-B effort. If the company is undertaking these sustainability efforts, as it says on its website, in response to “increasing consumer (MY ITALICS) demand for sustainable products in a time of global challenges such as climate change, water scarcity and public health issues,” then it needs to promote TTZ to those consumers. Existing sports sponsorships—and the massive audiences that go with them—give Carlsberg a powerful platform for TTZ-themed TV/mobile ads, signage, promotions, and more. Let’s see if the company chooses to use it.

 

POCONO RACEWAY ISSUES ITS FIRST SUSTAINABILITY REPORT

June 8 is now a red-letter day in NASCAR history.

On that day, Pocono Raceway become the first Monster Energy NASCAR Cup Series race track to release a Sustainability Report touting its sustainability and green efforts. Pocono Raceway President and CEO Brandon Igdalsky, a 2016 GreenSportsBlog interviewee, issued the report just days before the NASCAR XFINITY Series Pocono Green 250 race, won by Kyle Larson.

 

Brandon_Image (002)

Brandon Igdalsky, President and CEO of Pocono Raceway. (Photo credit: Pocono Raceway)

 

“We are very proud to make this report available to the public,” said Igdalsky in a statement. “We had a lot of help from NASCAR Green, the Green Sports Alliance and Penn State among many others and we are grateful for their assistance. This report showcases our diversion efforts as well recycling, food donation and much more as we try to do all we can at Pocono Raceway.”

The report highlights Pocono Raceway’s:

  • Status as the first major sports venue in the country to be powered entirely by solar power. Made up of 39,960 American made, ground mounted thin film photovoltaic modules, the raceway’s three megawatt solar farm covers an area of 25 acres adjacent to the track, and generates enough electricity to fully power the track during events, meeting the increased power demand from NASCAR operations during races.
  • Commitment to diverting 75 percent of all waste generated at the racetrack from landfills by 2018.
  • Partnership with NASCAR Green and Safety-Kleen to collect and process automotive fluids for reuse. In 2016, Safety-Kleen recycled and repurposed 1,040 gallons of waste oil, 199 gallons of cleaning compounds, 270 pounds of absorbent, 150 pounds of used oil filters, and more.

Click here to read the entire sustainability report in PDF form.

 

COLLEGE WORLD SERIES FANS CAN NOW TURN PREVIOUSLY NON-RECYCLABLE PLASTICS INTO ENERGY

Since 1950, Omaha, NE has hosted the College Baseball World Series (CWS). Friends who have been to the 11-day baseball fest tell me it is an exciting, fan-friendly, if under the radar, “bucket list” type of event.

And, given the College World Series’ adoption of a state-of-the-art recycling program that turns plastic waste into energy, I need to move it into the Wimbledon, Notre Dame home football game range on my own personal sports bucket list .

Omaha’s TD Ameritrade Park annually plays host to upwards of 300,000 college baseball fans during 11 mid-to-late June days and nights. Starting this past Saturday and running through June 28, CWS fans have a new way to make sure their garbage does not end up in landfill: The Hefty® EnergyBag™ program.

 

TD Ameritrade

A packed and jammed TD Ameritrade Park, the Omaha, NE home of of the College World Series. (Photo credit: College Baseball 360)

 

Throughout the ballpark, fans will see bright orange Hefty® EnergyBag™ bags from Dow Packaging & Specialty Plastics (“Dow”). If they’re not among the select Omaha households who’ve been using the orange bags since September, they likely don’t realize the bags are the entry point to a unique, four-step, waste management process that will convert previously landfill-bound plastics into energy.

STEP 1: Fans dispose of previously non-recyclable plastics – including chip bags, candy bar wrappers and peanut bags – into bins containing the aforementioned bright orange bags.

STEP 2: Stadium staff and local haulers collect the bright orange bags from regular recycling bins and carts.

STEP 3: A local First Star Recycling facility sorts the bags and sends them to Systech Environmental Corporation. 

STEP 4: Systech Environmental then converts the bags and their contents into energy used to produce cement.

The Hefty® EnergyBag™ program, which launched in Omaha homes last September, recently expanded its rollout from 6,000 to 8,500 households and to TD Ameritrade Park for the CWS. As of June 2017, the program has collected more than 12,000 bags, diverting more than six tons of plastic previously destined for landfills.

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us: @GreenSportsBlog

GreenBiz Runs GreenSportsBlog Interview w/ Allen Hershkowitz on Trump Pull Out of U.S from Paris Agreement

Today’s issue of GreenBiz features last week’s GSB Interview with Dr. Allen Hershkowitz. The Founding Director of Sports and Sustainability International (SandSI) and the founder and former President of the Green Sports Alliance gave his reaction, almost in real time, to President Trump’s decision to pull the U.S. out of the Paris Climate Agreement.

 

GreenBiz, the must-read publication for those interested in news from the intersection of business, technology and sustainability, occasionally runs GreenSportsBlog content. Thank you, GreenBiz!

They did so today, posting our June 1 interview with Dr. Allen Hershkowitz in which Hershkowitz gave his take on #Prexit, President Trump’s decision to pull the U.S out of the landmark Paris Climate Agreement.

Click here to link to the GreenBiz story.

And here are links to two other GSB, #Prexit-related statements.

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us: @GreenSportsBlog

Green Sports Alliance Calls on Sports Fans To Take “Live Green or Die™” Challenge in Response to Trump Pulling U.S Out of Paris Climate Agreement

FIRST OF A TWO-PART, GREEN SPORTS ALLIANCE-FOCUSED STORY: The Green Sports Alliance (Alliance) offered an action-oriented statement as a response to the decision by President Trump to pull the U.S. out of the Paris Climate Agreement. Partnering with basketball Hall-of-Famer Bill Walton, the GSA is using this “Post-Paris Exit” (#Prexit) moment to launch a new initiative, the “Live Green or Die™” challenge and to welcome individuals to join its ranks.

 

 

President Donald J. Trump’s announcement that he plans to pull the U.S out of the Paris Climate Agreement has, according to Justin Zeulner, executive director for the Green Sports Alliance, strengthened the Alliance’s resolve to do what it can to accelerate the pace of the greening of sports.

“In the current climate, we’ve gone from a state of concern to a state of emergency. Climate change threatens the sports industry’s very existence. It has never been more urgent for the industry to take action – and it’s doing just that,” said Zeulner. “Across the board, from owners to athletes, sports organizations are focusing their attention and resources on greening their sports. That singular focus is essential to winning in sports – and in the battle against climate change. The stakes are too high to risk inaction. Losing is not an option.”

The Alliance invited eco-athletes, team owners, and stadium designers to share their feelings on #Prexit and the way forward in the statement.

 

Bill Walton and the Alliance Partner to Involve Fans Now with LIVE GREEN OR DIE

The Alliance sees increasing fan involvement in the Green-Sports movement as an immediate and important next step. With that in mind, they are opening Alliance membership, heretofore the preserve of teams, venues, leagues and business, to individual fans. And they’re partnering with basketball Hall-of-Famer Bill Walton to do it.

 

Walton 2

Basketball Hall of Famer Bill Walton (Photo credit: USA Today)

 

Walton and the Alliance are urging fans to take the LIVE GREEN OR DIE™ challenge. Click here to take a pledge, commit to greater sustainability, and join the Alliance in leading the sports greening movement.

“We have the moral obligation, duty, and responsibility to do everything we can to remedy what’s happening – environmental cancers, poisoned water, and unbreathable air – all due to climate change, which is a self-inflicted tragedy,” intoned Walton as he pressed fans to take the challenge. “Get on the Green Sports Alliance express. This is not something that will happen by itself. Our success, our future, our lives depend on each of us taking positive and concentrated steps forward based on knowledge, science, and technology.”

 

Other eco-athletes are speaking out on Trump, Paris and Moving Forward

It’s not only Bill Walton.

The Alliance’s statement included the takes of several leading eco-athletes, some of whom may be familiar to GreenSportsBlog readers.

 

Andrew Ference

“It is incredibly disappointing to see the global efforts to combat climate change being politicized in the United States,” said former National Hockey League player Andrew Ference. “People and businesses from across the country don’t see this as a left or right issue, rather an issue which means going forward or backward. The world is stronger when America moves forward.”

Ference created the NHL Players Association Carbon Neutral Challenge in 2007, the first major environmental initiative in professional hockey. He encouraged more than 500 players to go carbon neutral, establishing him as a leader in the green sports movement. Ference holds a certificate in Corporate Sustainability and Innovation from Harvard Extension School, and is the most recent recipient of the Green Sports Alliance’s Environmental Leadership Award.

 

Ference

Andrew Ference, after winning the 2016 Green Sports Alliance’s Environmental Leadership Award (Photo credit: Green Sports Alliance)

 

Mary V. Harvey

Olympic Gold medalist (soccer, Atlanta ’96) Mary V. Harvey called Prexit “extremely disappointing” but sees it as “a rallying cry for all of us to step up our game. And we will. Climate change is real, and we all have a responsibility to advocate for protecting our environment.”

During the FIFA reform process, Harvey helped organize a global campaign calling for gender equity as a core tenet. Over 12 weeks, #WomeninFIFA reached more than 10 million people. Recently Harvey became the first woman to receive the Werner Fricker Builder Award from US Soccer for her long-term advocacy of the sport.

 

 

Harvey

Mary V. Harvey, the first woman to receive the Werner Fricker Builder Award from US Soccer for her long-term advocacy of the sport (Photo credit: Mary V. Harvey)

 

Will Witherspoon

According to a recent survey by the Yale Program on Climate Communication, not only do 86 percent of Democrats want to remain in the Paris Climate Agreement, but so do 51 percent of Republicans. Will Witherspoon, who spent 12 years as a linebacker for the St. Louis Rams, Philadelphia Eagles, and Tennessee Titans, reflected this reality when he said, “The voices of the few should not outweigh the voices of the many. The work we do together is critical – now more than ever.” Witherspoon manages his Shire Gate Farm, a 500-acre, grass-fed cattle farm in Missouri, renowned for its use of sustainable farming techniques and certified by Animal Welfare Approved.

 

Witherspoon Jeremy M. Lange

Will Witherspoon at Shire Gate Farm in Missouri (Photo credit: Jeremy M. Lange)

 

Sacramento Kings Owner Speaks Out

Sacramento Kings owner and chairman Vivek Ranadivé sees sports as an important, positive counter-force to #Prexit.

“It is tremendously disheartening to see the recent step back from climate change leadership,” said Ranadivé. “However, through sport as a platform for good, we’re witnessing tremendous strides and new records in how businesses operate, how fans mitigate their impact on the planet, and how together, communities are working to preserve our environment for generations to come.”

 

Builders of sports venues are sticking with Paris

HOK, is, arguably, the world’s leading stadium and arena design, architecture, engineering, and planning firm. They are behind several of the most sustainable sports structures in North America, including Met Life Stadium, home of the Jets and Giants, Rogers Place in Edmonton (Oilers), and Nationals Park in Washington.

“We are encouraged by the number of current sports projects that are pursuing ambitious sustainable design goals,” said Chris DeVolder, HOK’s senior vice president and managing principal. “We stand by our commitment to AIA^ 2030, which targets carbon neutrality for all new buildings, developments, and major renovations by 2030, [as well as] the companies, organizations, and US cities, counties, and states that continue to honor the Paris Agreement. As a global firm, we can do no less.”

TOMORROW, PART TWO: A PREVIEW OF THE SEVENTH GREEN SPORTS ALLIANCE SUMMIT

 

^ AIA = American Institute of Architects

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us: @GreenSportsBlog

President Trump Yanks Yanks Out of Paris Climate Agreement; Sports World Starts to Speak Out

President Trump yesterday announced he was pulling the United States out of the Paris Climate Agreement in a carefully staged White House Rose Garden event. Even before he finished speaking, leaders from the worlds of international and domestic politics—with the notable exceptions of Trump-world and many but not all Congressional Republicans^—business, and science made strongly worded statements of condemnation. Some corners of the sports world—in particular, green-sports groups like Sport and Sustainability International (SandSI) and Protect Our Winters (POW), also spoke out. Here are their statements, GreenSportsBlog’s take and more.

 

STATEMENTS FROM GREEN-SPORTS WORLD ON U.S. PULL OUT FROM PARIS CLIMATE AGREEMENT

 

Sport and Sustainability International (SandSI)

SandSI is a new global organization made up of sports federations, governing bodies and other parties, including individuals, from 6 continents and nearly thirty countries. It is designed to leverage the combined cultural and market influence of sports in support of healthy, sustainable and just communities.

“Sport and Sustainability International (SandSI) stands united with the global sports industry in support of international cooperation to address the serious threat of climate change, as enshrined in the Paris Agreement. SandSI deeply regrets the decision of the United States to withdraw from the Agreement, and will support all sports federations, leagues, teams, venues, and events in re-doubling efforts to mobilize operations, business partners and millions of fans in response to the urgent global threat posed by worsening climate change. SandSI supports united collective action. We urge all members of the global sports industry, and all fans alike to join Sport and Sustainability International’s work to respond to the increasingly dangerous threat that that climate change poses to current and especially future generations.”

 

SandSI Congress

Attendees at the inaugural Sport and Sustainability International Congress in Paris. (Photo credit: Sport and Sustainability International)

 

Sport and Sustainability International founding director Allen Hershkowitz’ gave his take on the U.S. exit to GreenSportsBlog Thursday. Click here to read it.

 

Protect Our Winters (POW)

Protect Our Winters (POW) is the leading climate advocacy group for the winter sports community, led by elite skiers, snowboarders and more. In response to Trump’s decision, POW encouraged their followers to take positive action.

 

Protect Our Winters

 

“Trump Bailed on Paris. What’s Next?”

“Today, Trump bailed on the Paris Agreement. With one over-hyped, fancy announcement, he told the nation he’s taking the United States out of the most monumental global climate agreement. We do not accept inaction on climate change. We are extremely disappointed in this decision.

Here at Protect Our Winters, we try very hard to find a silver lining in everything. We want you to have an opportunity to take positive action on every negative rollback. Fortunately, cities, states, and business leaders across the country have already initiated conversations about setting greenhouse gas reduction targets to mimic what was agreed upon in Paris at COP21. We’re really happy to hear this. And, we need you to call your governor and ask them to join this movement. If our federal government won’t do it, let’s ask our governors and mayors to step up.

As always, we made it easy for you. Enter your information to make the call below; we even wrote you a script. Thanks for helping us take action to move our nation forward, not backward, on climate change.”

 

I AM PRO SNOW

Staying in the winter sports world, I AM PRO SNOW (IAPS) brings together winter sports athletes, businesses, resorts, and mountain communities around the world to help stop climate change and shifting to 100 percent clean, renewable energy.

IAPS is a division of the Climate Reality Project, a group founded by Vice President Al Gore in 2006 to bring together a grass roots network of individuals from around the world to, according to its website, “turn climate change awareness into action” to “solve the greatest challenge of our time.”

FULL DISCLOSURE: I am a Climate Reality Leader, trained by Vice President Gore in 2012 to give presentations of an updated version of the “An Inconvenient Truth” slide show and have done so 30+ times.

IAPS did not put out its own statement on Trump’s decision to pull the U.S. out of the Paris Climate Agreement, but the Climate Reality Project put out a long, detailed, call-to-climate-change-fight arms statement. Click here for the link. Al Gore also put out this:

“Removing the United States from the Paris Agreement is a reckless and indefensible action. It undermines America’s standing in the world and threatens to damage humanity’s ability to solve the climate crisis in time. But make no mistake: if President Trump won’t lead, the American people will.

Civic leaders, mayors, governors, CEOs, investors and the majority of the business community will take up this challenge. We are in the middle of a clean energy revolution that no single person or group can stop. President Trump’s decision is profoundly in conflict with what the majority of Americans want from our president; but no matter what he does, we will ensure that our inevitable transition to a clean energy economy continues.”

 

Gore

Al Gore (Photo credit: Climate Reality Project)

 

President Barack Obama

Barack Obama was, without question, the United States’ first Green-Sports president. Obama:

Plus Obama, now 56, still has a smooth, left-handed jump shot.

 

obama-souza

President Obama, driving to the basket during a pickup game with White House staffers at Martha’s Vineyard in August, 2009. (Photo credit: The White House/Pete Souza, official photographer)

 

The first Green-Sports President has largely stayed silent since leaving office. But I guess watching his successor begin the process of unraveling one his administration’s most important accomplishments was too much for Obama to take so he issued this statement:

“A year and a half ago, the world came together in Paris around the first-ever global agreement to set the world on a low-carbon course and protect the world we leave to our children.

It was steady, principled American leadership on the world stage that made that achievement possible. It was bold American ambition that encouraged dozens of other nations to set their sights higher as well. And what made that leadership and ambition possible was America’s private innovation and public investment in growing industries like wind and solar — industries that created some of the fastest new streams of good-paying jobs in recent years, and contributed to the longest streak of job creation in our history.

Simply put, the private sector already chose a low-carbon future. And for the nations that committed themselves to that future, the Paris Agreement opened the floodgates for businesses, scientists, and engineers to unleash high-tech, low-carbon investment and innovation on an unprecedented scale.

The nations that remain in the Paris Agreement will be the nations that reap the benefits in jobs and industries created. I believe the United States of America should be at the front of the pack. But even in the absence of American leadership; even as this Administration joins a small handful of nations that reject the future; I’m confident that our states, cities, and businesses will step up and do even more to lead the way, and help protect for future generations the one planet we’ve got.”

 

GreenSportsBlog

I wholeheartedly agree with the sentiments expressed by SandSI, Allen Hershkowitz in yesterday’s interview, POW, Vice President Gore and President Obama about President Trump’s #AmericaLast decision to pull the U.S out of the Paris Climate Agreement.

As far as the sports world is concerned, I will be interested to see if/when U.S. pro sports leagues/college conferences, teams, owners and athletes speak up on the Paris Exit. I hope I am wrong but I think POW will be the exception and many will stay on the sidelines, citing the desire to stay out of politics. Given the way sports got involved in the North Carolina bathroom bill and other issues, if politics becomes the excuse for staying silent, it would seem to be a disingenuous one. But we shall see; perhaps the leagues and teams will step up. GreenSportsBlog asked the major U.S. pro sports leagues, the USTA and the PAC-12 for comment. So far, the NFL and the PAC-12 declined comment; we’re waiting to hear back from the rest. We will relay any statements we receive to you.

Finally, since this is GreenSportsBlog, I will use a sports analogy to make my our statement:

In the “Global Affairs, Global Emissions and the Global Economy” game, businesses, nonprofits and individuals are the players. In this case of the Paris Climate Agreement, 195 national governments are the referees, steering the action of the game. In this Climate World Cup, the U.S. has the best team (scientists, cleantech innovators, companies, nonprofits). The U.S also is the head referee, a crucial and, in terms of leadership of the 21st century global economy, advantageous position to be in.

At least it was until yesterday.

Now the U.S. has sidelined itself as a referee, joining Syria and Nicaragua on the sidelines.

To be sure, as Vice President Gore, President Obama and many others have said, U.S. companies, governors, and mayors, academics and others will continue to play the game. And, per Allen Hershkowitz, sports federations and governing bodies will do so as well. But having the federal government step away from its important role will hurt the U.S. economically and diplomatically. Thankfully, we’re in the early stages of this crucial global game and most fans in the U.S. (71 percent in one poll) want their country to stay on as referee. My bet? Sooner or later, continued pressure from fans and the players will bring the U.S. federal government back into the game. So keep the pressure on.

 

^ Republican House members who are part of the Climate Solutions Caucus, including Carlos Curbelo (FL) and Patrick Meehan (PA), spoke out strongly against the decision to take the U.S out of the Paris Climate Agreement.

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us: @GreenSportsBlog