GreenBiz Runs GreenSportsBlog Interview w/ Allen Hershkowitz on Trump Pull Out of U.S from Paris Agreement

Today’s issue of GreenBiz features last week’s GSB Interview with Dr. Allen Hershkowitz. The Founding Director of Sports and Sustainability International (SandSI) and the founder and former President of the Green Sports Alliance gave his reaction, almost in real time, to President Trump’s decision to pull the U.S. out of the Paris Climate Agreement.

 

GreenBiz, the must-read publication for those interested in news from the intersection of business, technology and sustainability, occasionally runs GreenSportsBlog content. Thank you, GreenBiz!

They did so today, posting our June 1 interview with Dr. Allen Hershkowitz in which Hershkowitz gave his take on #Prexit, President Trump’s decision to pull the U.S out of the landmark Paris Climate Agreement.

Click here to link to the GreenBiz story.

And here are links to two other GSB, #Prexit-related statements.

 


 

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The GSB Interview: Justin Zeulner, Previewing the 2017 Green Sports Alliance Summit

THIS IS PART TWO OF A TWO-STORY SERIES ON THE GREEN SPORTS ALLIANCE.

Part One, posted Thursday, centered on the Alliance’s statement about President Trump’s decision to pull the U.S out of the Paris Climate Agreement (#Prexit) and its new “Live Green or Die” initiative.

Today’s Part Two is devoted to the seventh annual Green Sports Alliance Summit, taking place in Sacramento, CA at Golden 1 Center, the new LEED Platinum home of the NBA’s Kings, June 27-29. The Summit’s theme is PLAY GREENER™. What does that mean, exactly? To find out the answers to this and other Summit-related questions, GreenSportsBlog spoke with Alliance Executive Director Justin Zeulner. NOTE: The interview took place before Prexit. 

 

GreenSportsBlog: Justin, I know things must be crazy with the 2017 Green Sports Alliance (Alliance) Summit in Sacramento close at hand so thanks for taking the time to talk. Tell us, what does the Alliance mean by the PLAY GREENER theme for the Summit?

Justin Zeulner: My pleasure, Lew. To us, PLAY GREENER, which is not only the tagline for the Summit, but also for the Alliance more broadly, means anyone and everyone in the sports industry can get involved in the sports greening movement. We’re focusing this year’s Summit on how fans, athletes, and communities are getting engaged around sustainability. At the Summit, attendees will hear stories about how teams, leagues, venues, and athletes are doing this through our plenary and panel discussion. Many of our breakout sessions will even provide road maps for how they’re doing this inspiring work. To give you a sense of what I mean by that, let’s go back a few years. You know well, and have written about how the sports greening movement’s early days were mainly inward focused, concentrating on the greening of the games at the stadium, at the arena—from LED lights, to LEED certified stadiums, to recycling. Well that work has become the norm now; the green sports standards are pretty much set. The Summit is going to highlight how the next, impactful opportunity for green sports and the Alliance is to be outwardly focused. How teams are connecting with fans, at the stadium but also, crucially, at home, to get them making mindful, greener decisions; how teams and leagues are working with environmental non-profits and community groups; how corporate sponsors are getting behind green sports initiatives; and more.

 

Zeulner headshot_PBJ

Justin Zeulner, Executive Director, Green Sports Alliance (Photo credit: Green Sports Alliance)

 

GSB: Well, you’re certainly talking GreenSportsBlog’s language, Justin. So many more fans consume sports on TV, online, and through other media than actually attend games. So you, we, have to get them involved in green sports.

JZ: And that we’ll be in Sacramento for PLAY GREENER is no accident. As we are being hosted by one of the leaders of the sports greening movement, the Sacramento Kings, at the LEED Platinum Golden 1 Center. The arena, a result of an innovative private-public partnership, demonstrates that Greater Sacramento is dedicated to being green through eco-smart buildings that is leading to a healthier community, not in some distant future but now, and in the near-term future. PLAY GREENER connotes a sense of urgency, that the time to act on environmental issues, on climate change, is now. We can’t leave it solely to our kids.

GSB: Amen! Do you think fans, whether at the ballpark or at home or on their mobile device, are ready to PLAY GREENER? By that I mean are they open to receiving environmental, climate change messaging through sports?

JZ: Yes! In fact, research shows fans are open to green messaging through sports. Because when people are in the sports environment, no matter where they’re consuming sports, they’re no longer Democrats or Republicans. Rather, they are Yankees fans or Cubs fans or you name it. And the word fan is absolutely key here. The passion of the fan differentiates sports from other forms of entertainment. If you reach them with a positive environmental message while people are in their fan mode, you can get to them.

 

Golden 1 Center

Golden 1 Center, home of the NBA Sacramento Kings and the site of the 2017 Green Sports Alliance Summit (Photo credit: Sacramento Kings)

 

GSB: Sounds like you’re talking about green sports, Version 2.0.

JZ: I think Version 5.0 is probably more accurate…

GSB: You know what? I agree…As there have been several inflection points for the sports greening movement over the past few years…

JZ: When you take a step back, you can see that the sports greening movement is in the midst of a typical evolution in its “product life cycle.” At first, we had to build the foundation…the greening of the games at the venues. This allowed teams, venues and leagues to walk the walk. And the Alliance went from its foundation of 6 member teams to nearly 500, in 15 leagues and now in 14 countries–all in six years time. So the foundation is rock solid. Now we’re building the house, influencing society at large on climate change through sports. As I said before, the time is ripe for society to look inside our house to see what we’re doing. And what they’ll see when they look in are fan and community engagement programs, they’ll see more athletes getting involved. And—this is really important—all stakeholders in green sports will surely notice that the Alliance is moving from a model that focused mainly on the Summit as “the main thing”, with webinars mixed in, to a model that includes year-round, PLAY GREENER campaigns. Campaigns that include the Summit and webinars, but also the second annual Green Sports Day, October 6, as well as publications—like our Champions of Game Day Food Report and upcoming reports around paper and water.

GSB: How will PLAY GREENER play out in Sacramento?

JZ: We’re starting off with golf, which as you know, is innovating at a rapid pace in terms of the environment, from the PGA of America to the USGA to the R&A in the UK and beyond. A pre-Summit golf tournament, in concert with the Sacramento Kings Foundation, will kick things off at Granite Bay, a greening course…The Alliance is assisting there. Foursomes will see what is happening from a sustainability perspective as they play the course. And then there will be green golf content at the Summit. Another key area at the Summit will be food. The Kings will, at the Summit, share their approach to using local food at the arena, along with their concessionaire, Aramark.

 

Chip In Golf Invitational

 

GSB: Both are leaders in at the intersection of sports and sustainable food.

JZ: Absolutely. Another area we will be exploring at the Summit is measurement, where are we on measuring the sustainable efforts of our teams and how we can do better. This is a must for the Alliance and for the sports industry more broadly. We’ll be talking about how teams and venues are measuring water usage, energy and food waste. Also, the community impact of the teams’ and venues’ sustainability programs will be examined. What’s been really gratifying is that teams and leagues have really been pushing measurement of environmental impacts, which has attracted the interest of the EPA and of the DOE.

GSB: Makes sense. As the expression goes, what gets measured gets managed and what gets managed matters. Plus measurement—after all, what are batting average, third down conversion rate, player efficiency ratings, but measurement tools—is endemic to sports. I understand that the Pac-12 is having a “summit within the Summit” of sorts…What will that be about?

JZ: I’m glad you brought that up. In the big picture, we see the college sports in the US as a great area for growth of the sports greening movement. That’s certainly been the case the last few years. In fact, Ray Anderson, Athletic Director at Arizona State University and an Alliance board member, introduced us to leaders at the other Power 5 conferences (ACC, Big 12, Big Ten and SEC) and the NCAA. And he was a prime mover behind the first Pac-12 Green Sports Conference, which will take place in Sacramento the day before the Alliance Summit kicks off. It will take a deep dive into the many and varied green sports efforts undertaken by the conference and its member schools.^ We expect attendees from the other Power 5 conferences, non-Power 5 conferences, as well as Division II and III, to benefit from the sessions. In addition to the Pac-12, we’re also going to have a Green Sports Youth Summit, a joint effort of the Alliance, Climate Sports Student Summits, and the Kings Foundation. Hosted by radio personality Diana Dehm, we will have speakers from Disney, the How Low Can You Go Challenge, and more…

GSB: The in-school carbon reduction challenge that was started in Florida by Linda Gancitano?

JZ: Exactly. And we will also have, as in past years, our Women, Sports & the Environment Symposium. Our opening night speakers will include the Mayor of Sacramento, Kings owner and green sports visionary Vivek Ranadivé. And Basketball Hall of Famer Bill Walton will be interviewed by Abe Madkour, Executive Editor of Sports Business Journal.

GSB: Bill Walton? That is PERFECT. All-time great player. Announcer. Outsized personality. Grateful Dead Head. Environmentalist.

 

Walton

Bill Walton: Two time NCAA championship winner (UCLA), two time NBA champion (Portland, Boston), member of the Basketball Hall of Fame, NBA and college basketball announcer, Grateful Dead Head. And Keynote Speaker at the 2017 Green Sports Alliance Summit. (Photo credit: Awful Announcing)

 

JZ: I knew him when I worked with the Trail Blazers in Portland—he’s a real climate change advocate who knows what he’s talking about. Jeremy Jones from Protect Our Winters (POW) is also on the docket, as is sustainable surfing, and much more.

GSB: What Jeremy Jones and POW are doing is fantastic, especially their lobbying for climate action in Congress. Speaking of politics—nice segue, right?—have you noticed any slowing of interest on greening issues among team owners since the change of administrations in Washington in January. My educated guess is many team owners likely supported Donald Trump, not exactly a climate change fighting champion.

JZ: We have not seen any slow down of greening from any team owners, any league, or from sponsors. In fact, we’ve seen the opposite—more engagement by teams on sustainability since the election.

GSB: That’s great to hear. Sounds like it will be an active, fun and substantive summit. I can’t end our talk without bringing up the media—or, to be accurate, the lack of media attention green sports has gotten. How does the Alliance hope to combat that, at the Summit and beyond?

JZ: Well, we know we need to get the great green sports stories to media outlets. And they should cover them for two reasons: 1. Their audiences will like them, and 2. They’re powerful stories. I am confident increased media coverage will happen, naturally and organically.

GSB: Is that something the Alliance will be measuring over the coming months and years?

JZ: We already measure it, in the context of our members and the Alliance. We’ve seen a 60% increase in media references to our organization over last year. Let’s not forget the social conversations either—in 2016 we found #greensports saw an over 350% increase in use across Twitter, Facebook, and Instagram! We only anticipate the coverage to increase and the conversations to amplify!

GSB: Those are strong results and I hope you’re right. But “I’m from Mizz-ou-rah” on this: I feel network and local sports broadcasters need to do much more to publicize green sports. One more thing: If people want to PLAY GREENER and attend the 2017 Green Sports Alliance Summit, how do they go about it?

JZ: Easy. Just go to http://summit.greensportsalliance.org/register/ and you can sign up in a few minutes.

 

 

^ Pac-12 school roster: Arizona, Arizona State, Cal-Berkeley, Colorado, Oregon, Oregon State, Stanford, UCLA, USC, Utah, Washington and Washington State

 

GSB News and Notes: PAC-12 Zero Waste Bowl Winners; Men’s and Women’s Final Fours Played on Sustainably Harvested Hardwood Floors; World Flying Disc Federation Names Its First Sustainability Director

 

The PAC-12 conference, in partnership with the Green Sports Alliance, announces the winners of its fall 2016 Zero-Waste Bowl competitions. The Men’s and Women’s Final Fours were contested on sustainably harvested hardwood courts. And Flying Disc sports (i.e. Ultimate Frisbee) makes its first GSB appearance as the World Flying Disc Federation (WFDF) hires its first sustainability director.

 

PAC-12 ZERO WASTE BOWL WINNERS

On Wednesday, the Pac-12, in partnership with the Green Sports Alliance, announced the winners of its third annual Zero Waste Bowl. The Pac 12 already has a strong relationship with the GSA: All 12 schools^ participated as members in 2016 and are doing so again this year.

The Pac-12 Zero Waste Bowl aimed to determine which school could divert the most waste from the landfill at a selected football (or other men’s or women’s) home game during the Fall 2016 sports season, as well as which one used the most innovative methods to expand the reach and impact of the competition. It provides a friendly and spirited platform for the schools’ athletics departments and other groups to engage on best practices in athletics waste diversion and to learn how each campus strives toward zero waste goals.

In addition to the overall waste diversion rate, the universities were scored on innovation, partnership and participation, as well as fan engagement. A panel of four independent judges determined the results.

Fall 2016 Pac-12 Zero Waste Bowl Challenge Final Results:

la-coliseum-usc-neil-leifer

The Los Angeles Coliseum is now Zero Waste for USC football (Photo credit: Neil Leifer)

 

Finally, the judges awarded three Pac-12 universities with special awards for Most Improved (USC), Fan Engagement (Stanford), and Athlete/Player Engagement (Oregon State).

Stanford’s Cardinal Green fan-centric program, part of a nationwide Gameday Challenge to see which participating school could reduce waste the most, won points for its comprehensiveness. It reached out to a multitude of stakeholders to encourage recycling and composting at one football game, one men’s basketball game and one women’s basketball game. Students, season-ticket holders, single-game ticket holders, employees, gameday staff, volunteers and more were engaged. The communications effort was clever and deep, both in the tailgate area and especially in the stadium and arena:

  • The Stanford marching band made sustainability and Zero-Waste a theme of one of their vignettes during halftime of the football game.
  • A Stanford-produced video (“All About No Waste at Stanford”, a musical parody based on Meghan Trainor’s “All About that Bass”) was played during halftime.

  • The Public Address Announcer discussed Game Day Challenge information twice towards beginning of game, encouraging fans to properly sort their waste.

  • Sustainability facts were displayed on the main scoreboard about once per quarter.

  • Compostable bags and half-page flyers showing what to compost and where compost bins are located were distributed to tailgaters.

 

“All About No Waste” video (3:12) was shown at halftime of the 2016 Gameday Challenge football game at Stanford Stadium.

 

Oregon State won the Athlete/Player Engagement honors thanks to its Beaver Athlete Sustainability Team (BAST), a group led by swimmer Jesikah Cavanaugh and Sam Lewis of women’s cross country. BAST, which also draws its members from football, men’s and women’s basketball, women’s soccer, women’s rowing and women’s track, came together because they had a passion for sustainability, the climate change fight and saw areas of waste in their community and athletic department. They started with small ideas which evolved into an organized group focused on engagement, education and service to the environment. Three key action areas for the 2016-2017 academic year include:

  • Reduce Food Waste in Valley Performance Center (where the players eat their meals): Introduced composting and increased recycling.

  • Create Awareness Around Sustainability and to Build Bridges Between Campus and the Community Launched the #BeavsRecycle Campaign with Oregon State Campus Recycling to create an awareness of recycling throughout campus as well as the student-athletes’ commitment to the environment

  • Foster a More Sustainable Experience at Sporting Event: Collect unused or disposed of giveaway items at football and basketball games for recycling. Educate fans about recycling at baseball games.

According to Ms. Cavanaugh, the BAST program is a natural outgrowth of the already deeply embedded sustainable/green culture at Oregon State: “Many of my teammates have become passionate about being sure to sort their waste because of the culture here at OSU.”

 

Oregon State University student-athletes share why they’ve joined the Beaver Athlete Sustainability Team or BAST in this video (1:43)

 

MEN’S AND WOMEN’S FINAL FOURS PLAYED ON SUSTAINABLY HARVESTED WOOD FLOORS

While South Carolina and North Carolina are deservedly being hailed for winning the  2017 NCAA Women’s and Men’s National Championships, respectively, the courts they won on merit kudos as well.

You see, the hardwood floors at American Airlines Center in Dallas, site of the Women’s Final Four, and University of Phoenix Stadium in Glendale, AZ, host of the Men’s Final Four, were made from wood sustainably harvested from The Nature Conservancy’s Two Hearted River Forest Reserve in Michigan’s Upper Peninsula.

Connor Sports, the Official Court Provider of the NCAA, single-sourced all the timber from Sugar Maple trees in the TNC’s Forest Stewardship Council (FSC)-certified forest in the Upper Peninsula.   

“Our goal at Connor Sports is to provide our NCAA customer with the best possible court products using responsible forestry practices,” said Jason Gasperich, Director of Sustainability for Connor Sports. “This unique method…mark[s] the first-time Connor Sports has single-sourced all the timber for a customer project from one forest, and Sugar Maple trees are the industry’s most prized species known for their durability, strength and light coloring.”

The Two-Hearted River Forest Reserve spans approximately 24,000 acres. Sustainable forestry practices include ecological thinning, selectively cutting trees to improve the health of the forest that are also economically viable. Thirty-five acres of the Reserve were sustainably harvested to create this year’s championship floors.

 

JOHANNA VON TOGGENBURG NAMED SUSTAINABILITY DIRECTOR OF WORLD FLYING DISC FEDERATION (WFDF)

GreenSportsBlog has never reported on the world of Ultimate Frisbee and other flying disk sports. Until today, that is.

That is because Johanna Von Toggenburg, who has played and coached ultimate frisbee, and currently works for the United Nations on the Economic and Social Commission for Western Asia, has been named the first Sustainability Director of the World Flying Disk Federation (WFDF).

Johanna Von Toggenberg

Johanna Von Toggenburg, new Sustainability Director for the World Flying Disk Federation. (Photo credit: SwitchMed)

She played Ultimate in Britain, France, Belgium, Italy and the United States, competed at the European Ultimate Championships in 2007 in England, and also helped found the Lebanon Flying Disc Association when she moved to that country in 2015.

“My vision for this role is to develop transparent assessment mechanisms with practical recommendations to ensure activities carried out by WFDF and its members are done in a sustainable manner,” said Von Toggenburg, “I am excited about combining my profession and passion in order to mainstream sustainable practices into all aspects of flying disc sports worldwide.”

WFDF President Robert Rauch welcomed Von Toggenburg into the role and says she will hit the ground running to improve the environmental performance andgovernance and of the organization.

“The appointment of Johanna von Toggenburg as our first ever sustainability marks another important step in fulfilling our commitment to the environment and to stage sustainable world events and make sure that WFDF operates under best of class governance procedures,” he said.

“We will now be better equipped to apply our sustainability evaluation tools like the Sustainable Sport Event Toolkit provided by our partner AISTS and ensure that sustainability issues are considered when reviewing applications for our development grant projects.”

^ Pac-12 schools: Arizona, Arizona State, Cal-Berkeley, Colorado, Oregon, Oregon State, Stanford, UCLA, USC, Utah, Washington, Washington State

 


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Allen Hershkowitz Urges US Pro Sports Leagues to Measure, Reduce Carbon Footprint

When Dr. Allen Hershkowitz talks, people across the sports world, green and otherwise, listen. Having created the greening programs at MLB, NBA, NHL, the USTA, and co-founded and served as President of the Green Sports Alliance, it is no exaggeration to say that Hershkowitz is the most consequential environmentalist in the history of North American sports. Hershkowitz is now globalizing his scope of influence as he helps develop Sustainability and Sports International (SandSI). So his recent column that ran Monday, March 20th in Sports Business Journal (SBJ), urging stronger sustainability leadership from the North American professional sports world, and urging the leadership of pro-sports leagues to begin accounting for their carbon footprint, well, to quote Blanche DuBois in A Streetcar Named Desire, “attention must be paid.” GreenSportsBlog spoke with Hershkowitz about the story, its timing and where we go from here.

 

GreenSportsBlog: Allen, congratulations on your important column for Sports Business Journal (to read it, click HERE). Since you have helped create the Green-Sports movement from the beginning, both at the Natural Resources Defense Council (NRDC) and at the Green Sports Alliance, and given your leadership role in helping to create the greening programs at MLB, NHL, NASCAR, NBA and the USTA, going public to urge the major sports leagues in North America to measure their carbon footprints in your SBJ column is big. Of course, the NHL has measured its carbon footprint since 2014, so I take it your statement is meant for everyone else. What made you go public now?

Allen Hershkowitz: Well, Lew, I don’t want to be melodramatic, but as a scientist who has devoted his career to studying resource consumption, pollution and sustainability for more than 35 years, I have no choice but to conclude that our planet is facing greater environmental threats than at any time in modern history…

Allen Hershkowitz J. Henry Fair

Allen Hershkowitz (Photo credit: J. Henry Fair)

 

GSB: …But certainly the climate crisis and other environmental calamities aren’t new. So why now? Is this a reaction to the Trump Administration’s rabidly anti-environment, anti-climate initiatives and proposals?

AH:  No, not really. I would’ve written this now even had Hillary Clinton won the 2016 election. The main reason for the timing is that the most recent available information, from global surface temperature—the highest in recorded history—to ocean temperature to ocean acidification to polar ice loss to species loss, clearly shows that the climate crisis and its effects are worsening at an accelerating pace. Projections are such that, if present trends continue, more than one billion people will become climate refugees by 2050…

GSB: …And there are perhaps millions of climate refugees right now. There is peer-reviewed data that ascribes some portion of the severe Syrian drought to climate change. That drought forced many rural Syrians, who could no longer work in agriculture, into the cities, and thus helped ignite the civil war and subsequent refugee tragedy.

AH: Weather extremes are certainly threatening water availability, and food production and that leads to mass dislocations and conflict, as in Syria. And this crisis goes far beyond humans. Species continue to disappear at unprecedented rates, including many that are sports team mascots. Our grandchildren may never get a chance to see tigers or polar bears, except in photographs and documentaries. These problems are happening, and, as I said before, now we know they’re happening at a faster, downright scarier pace than we thought. The climate change-caused death of the Great Barrier Reef off of Australia was expected to happen 30 years from now. It’s happening now. This is what prompted my column now, regardless of who is in the White House.

“Drought, Water, War and Climate Change,” a 5 minute 42 second video from the Yale Climate Connections group, connects the Syrian refugee crisis to climate change.

 

GSB: I get that. But I gotta believe that the utter disregard President Trump, EPA Administrator Pruitt and their team are showing to climate change and the environment more broadly added a bit of urgency. Heck, the second paragraph of your piece goes right after the President’s plans for the EPA:

“If President Trump’s proposed budget is enacted, EPA funding will be reduced by 20% (amended to 31%), to about $6 billion, distinguishing the United States in 2017 as the only industrialized nation on Earth with a national policy committed to reducing the financial and scientific resources needed to address worsening climate change.”

 

AH: Look, I know that what is happening and what is likely to happen in Washington DC in the months to come threatens to undermine so much of the progress we have made collectively on climate and the broader sustainability agenda over the last few decades. It is profoundly disheartening. And I don’t say this as a partisan. I say this as a scientist and as someone who is grounded in reality. And the reality is this: Scott Pruitt, the new administrator of the EPA, has publicly rejected the broad scientific consensus on the human causality of climate change. When he was Attorney General in Oklahoma, Pruitt sued the very agency he is now charged with running on more than a dozen occasions.  His appointment could well undermine the agency’s core air and water protection programs‎, which have enjoyed bipartisan support over the years.

GSB: So how have the commissioners and other high level executives at the leagues—folks with whom you’ve worked for years, whose trust you’ve earned, reacted to your article and to your concerns about the direction of the Administration?

AH: I have always spoken respectfully and factually to my good friends at the leagues. As I didn’t want there to be any surprises, I showed my league contacts an early draft of the SBJ piece.

GSB: What did they think?

AH: Overall, they were positive, and although there were some suggestions to “tone it down,” the basic thrust of the final product was the same as the first draft. Let me put it to you this way: None of my friends at the leagues told me not to publish this.

GSB: That’s good to hear. And what about your thoughts on the Administration? I know you’ve strived hard to stay out of partisan politics and I am sure the leagues appreciate that. But how do you stay neutral on the politics with them?

AH: The leaders of these leagues understand there is just no denying that the current White House and EPA statements on climate change and related subjects have ‎caused consternation in many quarters of the nation, in the scientific community and in capitals around the world. They also understand that this President has started the process of rolling back important fuel efficiency standards and repealing or significantly weakening the Endangered Species Act, which has over the years been a force for rescuing dozens of critters from extinction, including many of the animals that serve as sports team mascots. I am certain the sustainability leaders at all the leagues understand he is misleading the American public on this issue, divisibly and dangerously so.

GSB: That’s good to hear. So how are the leagues reacting to your appeal for carbon footprint accounting?

AH: It’s a process. One reason the leagues, aside from the NHL and Gary Bettman, haven’t been as aggressive on carbon accounting as I would’ve hoped is that the environmental priorities in the US, from a governmental perspective, are relatively weak as compared to, say, Europe. And this was the case before Trump, and even despite the positive strides made by his predecessor.

GSB: That’s interesting…I know that there is a much broader acceptance of climate change in Europe than there is here, and that European governments, in most cases, have stronger, clearer rules on environmental issues than does the US. But do those rules affect sports in Europe?

AH: Absolutely. In many European countries, government agencies regulate sports more aggressively than in the US or Canada. Carbon accounting is an accepted practice there. Thus, the European sports world is already working in an environment, pun intended, where the rules, the norms are clearly more eco-friendly than here in the US. The French Ministry of Sport has been very keen on pushing its Federations (i.e. basketball, swimming, tennis, etc.) to measure their carbon footprint. In fact, 22 sports federations France came together to work towards science-based carbon reduction targets. And some of the major French sports events, starting back in 2007 with the Rugby World Cup and, more recently, the French Open at Roland-Garros and the UEFA EURO 2016, measure their carbon footprint and work towards reductions. France has implemented a platform, Auto Diagnostic Environnemental pour les Responsables d’Evénements,” or ADERE, that allows each organizer to measure roughly their environmental impact and self-discipline themselves to improve from year to year.

GSB: We need to be modeling what the French are doing…

AH: Exactly. And that’s what I am telling the leagues. And, as has been the case for the last decade or more, they listen. Step 1 for the leagues was to acknowledge the reality of human-caused climate change. The NHL, MLB, the NBA all submitted comments to Congress on this issue a number of years ago.

potus

Gary Bettman (l), commissioner of the NHL, the first league to issue a sustainability report. Commissioner Bettman and other sports commissioners have publicly acknowledged climate change.  (Photo credit: TMZ)

 

GSB: What about Roger Goodell and the NFL? They’ve been very quiet on this issue.

AH: They have, but Goodell did state publicly at a Beyond Sport United conference at Yankee Stadium a couple years ago that climate change is real. And Brian France at NASCAR has also publicly acknowledged the importance of this issue. Step 2 was to get sports to measure its energy use. This happened gradually across most North American sports leagues starting in around 2010, taking about 5-6 years. Now is the time for Step 3: to speak about climate change and to measure carbon…

GSB: Because what gets measured gets managed. And what gets managed matters.

AH: Yes! And the leagues are actually in a strong position to speak up and take action. The Scott Pruitts of the world, the James Inhofes of the world…

GSB: …Inhofe being the climate change denying senator from Oklahoma who famously brought a snowball into the senate chamber to demonstrate that climate change isn’t happening. Nice.

Inhofe

US Senator James Inhofe (R-OK) gets ready to throw a snowball fastball in the senate chamber in February, 2015. He brought a snowball into the senate to somehow cast doubt on the reality of climate change. No words. (Photo credit: Huffington Post)

 

AH: Those people can attack science but they can’t attack Major League Baseball, they can’t attack the NHL, they can’t attack NASCAR, whose Chairman of the Board Brian France, has publicly acknowledged the importance of addressing climate change. So now is the time, as I say in the article, for the leagues to calculate carbon emissions, develop a multiyear action plan to reduce carbon emissions, set meaningful, “science-based carbon reduction targets” (at least a 20 percent reduction in the next five to eight years) and aim for net zero carbon emissions from league and team operations, travel, and procurement within the next 20 years, and finally, communicate and inspire fans to do the same.

GSB: Amen! This is exactly what I’ve been urging all along, why I write GreenSportsBlog: To get the powers that be in sports to use their incredible megaphone to drive action on climate among all stakeholders. And that sports, with its ethos of overcoming obstacles, is uniquely well-positioned to do this.

AH: I agree, Lew. And, taking a look back over the last decade or so, the American professional sports world has come a long way. The leagues and many teams have cut energy usage substantially, made their supply chains more sustainable by purchasing recycled products, and they have taken important steps to educate millions of fans. I can’t tell you how proud I am of what we have undertaken together and what the leagues have accomplished in recent years to begin shifting the entire sports culture in a more sustainable, sensible direction. And showing courage by speaking out on what might be a controversial topic today is something sports has done for the last 75+ years. From Jackie Robinson and baseball’s color barrier, to Billie Jean King and equal rights and homophobia, sports has often led culture and politics in the US. It can do so on climate by taking the next step: Measuring carbon and speaking out for positive climate action.


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Talking NHL Green Week II with Omar Mitchell, VP of Corporate Social Responsibility

The NHL’s second annual Green Week runs from March 11-17. To get a sense of what’s new and improved this year as well as what the league is doing sustainability-wise beyond Green Week, GreenSportsBlog talked with Omar Mitchell, the league’s VP of Corporate Social Responsibility.

 

The National Hockey League, the first professional sports league in North America to issue a sustainability report—which documents and discloses its carbon footprint—and the 26th largest user of green power in the US^ is adding to its sustainability legacy through its second annual Green Week. Starting Saturday and running through St. Patrick’s Day—talk about GREEN!—NHL Green Week aims to communicate the league’s consistent and forward-leaning commitment to doing what it can to foster a healthy, pond-hockey-friendly environment.

Pond Hockey

NHL Green Week II, to launch on March 11, will educate fans about what the league is doing to preserve a Pond Hockey-friendly environment and what fans can do to help. (Photo credit: NHL)

 

According to Omar Mitchell, the NHL’s Vice President of Corporate Social Responsibility, the league will use Green Week to “educate our fans and other stakeholders—including staff, players, sponsors, and more—about the environmental initiatives undertaken by the NHL and its 30 (soon to be 31*) clubs” via a comprehensive multi-media activation that is highlighted by 15 and 30 second Public Service Announcements (PSAs.)

Comprehensive is the watchword here:

  • The PSAs will run across the full panoply of NHL broadcast/cable outlets: NHL Network, NBCSN, as well as Rogers SportsNet in Canada—the NHL’s official Canadian broadcast partner. And all 30 NHL teams have the option to run the PSAs on their regional cable networks.
  • NBCSN, for the second consecutive year, will also interview retired New York Rangers and U.S. Hockey Hall of Fame goaltender Mike Richter about his post-career work in solar power and energy efficiency as well as his take on NHL Green 2017. Other retired and current NHL’ers will share their sustainability-inspired stories via Sirius XM Radio.

Richter eco-preneur

Mike Richter (photo credit: Zimbio.com)

 

  • NHL.com will get into the Green Week act as a new NHL Green site will launch on the 13th; Green Week banners and other online messaging will also help tell the league’s sustainability story. Social media will, not surprisingly, also be in the NHL Green Week storytelling mix.

The NHL Green Week media blitz is a very big deal.

Why? Well, think about it: When have you seen a major sports league devote significant air time to a strategic, concerted, multi-media, sustainability campaign?

Actually, I know the answer.

Never.

Until now, that is, with the NHL Green Week PSA campaign.

As of this writing, I have yet to see the PSAs. But, the NHL’s history of high quality creative gives me confidence that the spots will break through strike a positive chord among the fans. Building (and measuring) fan awareness of the NHL’s commitment to sustainability is a crucial next step for the league and its clubs, as is encouraging positive environmental action.

The NHL clubs have stepped up on this front.

“All 30 of our clubs are participating in Green Week via their own social and digital channels.” said Mitchell, “And teams that are playing at home during the next week can, and many will, highlight the league’s sustainability efforts in-arena.”

One way they will do so—and new for NHL Green Week II—is the Gear and Equipment Donation Net.

All 30 clubs are provided with a hockey-goal-shaped “Donation Net” to be placed in a high visibility, high traffic area in their arena concourse. The teams are asking fans of teams playing home games during Green Week to donate their used hockey equipment by dropping it into the Donation Net. Per Mitchell, this program has two key benefits: “There’s an environmental benefit as the equipment is kept out of the landfill. And, some of the people who will get the repurposed gear will be folks who otherwise would not have had the chance to ever play hockey. So we’re growing participation.”

And, what about teams who are on the road during Green Week? Not to worry, says Mitchell. “In addition to Green Week, we are in the midst of our Centennial season. We’re in the midst of our Centennial Fan Celebration (CFA), a 2017-long traveling celebration of the NHL that will visit all 30 arenas this year. The Donation Net is embedded in the activation.”

Helping maximize the impact and effectiveness of NHL Green Week—as well as many of the league’s other sustainability initiatives—is the Green Sports Alliance. “The GSA has been our main sustainability partner for several years and is integral to the league’s and the clubs’ greening efforts,” offers Mitchell, “They add vital sustainability expertise to our clubs. That is one of several reasons all 30 are members of the GSA for the second year in a row. Another is that they can tap into a broader green-sports knowledge base by meeting with counterparts from other leagues and sports governing bodies.”

Beyond Green Week, the league, is looking to expand its Greener Rinks campaign, the year-old program that provides valuable sustainability information for free to over 4,500 community ice rinks in North America. More Mitchell: “We’re launching the Greener Rinks website on Monday. It’s the next stage in our campaign to be a valuable sustainability resource to community rinks, most of which may not have the access to, or awareness of, this information. We, in partnership with NHL energy partner Constellation, take the better sustainability practices from the NHL arena level and provide them, in one place, for the community rinks, including sustainability technologies along with recommendations on energy saving products and services.”

Finally, Mitchell and his colleagues are hard at work collecting and interpreting data from the league office, all 30 teams and their supply chains for the NHL’s second Sustainability Report. Mitchell declared that the report, a follow up to the breakthrough document published in 2014, will be issued by the end of 2017—an ideal way, it says here, to wrap up to the NHL’s Centennial year from a sustainability point of view.

nhl sust report

 

That said, to me, the document will fall short of its potential impact if it doesn’t measure fan awareness of the league’s sustainability efforts. Mitchell eased my concerns, stating, “we are looking to track fan awareness and attitudes and that will come through in this year’s sustainability report.”

I can’t wait to read it—look, I’m the kind of guy who loves a good sustainability report! But that is down the road. Starting Saturday, I look forward to following NHL Green Week. Hopefully, the powers that be at the NBA, MLB, NFL, MLS and sports leagues around the world will do the same.

 

^ According to EPA’s Green Power Partnership
* The Vegas Golden Knights will begin play in the 2017-2018 season

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The GSB Interview: David Muller, Green-Sports-Corporate Partner Matchmaker

David Muller has successfully shown sports teams, venues, and leagues, as well as corporations large and small, the value of attaching themselves to the Green-Sports Movement. After playing a key role in building the Green Sports Alliance from start up to mature force, Muller went off on his own to increase his impact. We sat down with Muller to get his take on the Movement, where it’s going and what he sees his role as being.

 

GreenSportsBlog: David, how did a kid from Springfield, IL find his way to the epicenter of the Green-Sports Movement?

David Muller: Things certainly didn’t start out that way. Yes, I am from Springfield. Grew up a Bulls fan during the Jordan Years, and of course love the Bears and White Sox too. But I didn’t intend to work in sports at all. I wanted to move west and went to Lewis & Clark College in Portland, OR as a Religious Studies major. Thought I would go the academia route but you know what? Whenever I looked at an academic, they seemed so unhappy—bored, really, and removed from the real world. So I ditched that plan and wandered—worked in education and journalism, taught English in Argentina, then worked in software project management. Over time I came to the conclusion that I needed to work in sustainability in some way, shape or form. Ended up going to the Bainbridge Graduate Institute’s (BGI) Graduate Business School for Sustainability in Seattle. Now part of Presidio Graduate School, I was attracted to it because it embedded sustainability in every aspect of the curriculum with the goal of making the world a better place through business, or “changing business for good” as the motto goes.

GSB: That’s a lofty goal, indeed…

DM: No doubt about it. They really want to change business from the inside out.

GSB: So how did you go from BGI to the Green Sports Alliance?

DM: During my time at BGI, Jason Twill came to speak. He was working at Vulcan

GSB: …Vulcan is Paul Allen’s company, Allen being one of the co-founders of Microsoft.

DM: Correct. Included among Vulcan’s assets at the time were the Seattle Seahawks, Seattle Sounders and the Portland Trail Blazers. Twill worked for Allen at Vulcan and was one of the co-founders of the GSA. He made the point that sports can change the world; that it can be a powerful platform for social change. I got it immediately, being an avid sports fan, having experienced in person and up close the power of sports to be a great unifier. Twill also said, “If you hear someone speak that inspires you, reach out to him/her.” So I took him at his word and did just that. The GSA hadn’t even launched yet, but Jason invited me to a board meeting/workshop. Soon enough I was an intern, there for its birth. And 9 months later, I was the second-ever staffer behind the original Executive Director Martin Tull.

GSB: What was your role there?

DM: I started out as a Jack-of-all-Trades, handling communications, writing blogs, and researching the ‘state of the state’ of the fledgling Green Sports Movement. I developed and managed the webinar program from its inception, focusing on the key identified impact areas of waste, energy, water, purchasing, transportation, and fan engagement, and featuring leading practitioners and successful case studies. We secured some terrific speakers early on, including several GMs and Directors of Operations of major professional sports venues, executives from international corporations like Aramark and Waste Management, as well as leading environmental NGOS and the U.S. EPA—and we quickly built a solid audience.

muller-matt-cohen

David Muller (Photo credit: Matt Cohen)

 

GSB: How many people attend those webinars?

DM: We started with an audience of 20-30; as of the spring 2016, we were getting 150-200 people per webinar. And then I took on generating memberships among teams, venues and leagues.

GSB: How did you do there?

DM: Well, from about 20 members when I came on board in 2011 as Membership Director, the GSA grew to nearly 400 members as of 2016.

GSB: That’s really impressive, David. Congratulations! How much did the memberships go for?

DM: There were two levels: Basic was $500/year and Premier went for $2,500. Premier members got a deeper level of direct support on greening initiatives from myself and other staff, as well as more significant promotion through the GSA website, public communications, and events.

GSB: What kind of services did the GSA offer its members?

DM: As far as the team and venue members were concerned, the we helped them reach their sustainability commitments and goals, whether it be recycling, composting, energy efficiency, etc. We really became sustainability consultants for stadium operators who increasingly were getting the direction from team management that they needed to take smart and fiscally responsible actions to reduce environmental impacts.

GSB: And they weren’t equipped to do so…

DM: Well, we provided the sustainability expertise they needed by reviewing their operations, examining their supply chain, researching available grants and incentives, etc.

GSB: At $500-$2,500 per year, that’s a great bargain!

DM: We thought so. And the spirit of collaboration among GSA members and staff was incredible.

GSB: Can you share a specific example of how you and the GSA worked with a team?

DM: Ah, it’s tough to pick out just one…

GSB: That’s why I ask the tough questions!

DM: OK, I really enjoyed working with the Baltimore Ravens, M&T Bank Stadium and the Maryland Stadium Authority. My key contact was Jeff Provenzano, who at the time was running Stadium Operations at M&T Bank Stadium. When we first met in Baltimore, we spoke for almost three hours about how Jeff and his team, who already helped make the operations more efficient, needed to secure the investments to take their greening program to the next level. It was invigorating, really.

GSB: Did the Ravens buy in?

DM: The Ravens owners challenged the stadium ops team to prove greening measures could save them money. So, Jeff and his team showed them how this could work with a modest investment and a terrific pay off. The entire staff at the stadium was engaged in a massive effort to lower its energy usage. It started off with little things like closing doors when leaving the office, turning lights off, reporting spaces that were being heated/cooled even though no one spent any significant time there (e.g. supply closets). Over several months, they reduced their energy usage by some 40-50%, which translated to an annual savings of ~$500,000—or about the cost of a rookie contract at the time.

GSB: I bet that got their attention.

DM: No doubt about it. Ownership embraced this and agreed to invest some capital in the program. They decided to go for LEED certification for existing buildings, but in order to achieve it, they needed access to a substantial amount of comparison data from other stadiums. In the spirit of collaboration that really defined the GSA at the time, I was able to work with other GSA members and obtain the relevant, sensitive data the crew in Baltimore needed for their LEED application, and they were able to attain Gold status a year or two later.

mt-bank-stadium-balt-sun

M&T Bank Stadium, now the LEED Gold certified home of the Baltimore Ravens, thanks in part to the work of David Muller and the Green Sports Alliance. (Photo credit: Baltimore Sun)

 

GSB: That’s a great story; one that the NFL should’ve told. Turning to the annual GSA Summit; that must also have been part of your responsibilities, no?

DM: Absolutely. The GSA was a very a small team the first few years, so everyone had to pitch in. We only had about three or four months of planning time for the first summit in Portland in 2011. Despite the short lead-time it turned out to be a big success—and we surprisingly turned a meaningful profit, mainly through getting the sports supply chain as sponsors/exhibitors–the Aramarks and Waste Managements of the world.

GSB: Did you manage that as well?

DM: No, sponsorships were mainly the responsibility of Martin Tull at the time, while I handled the memberships and communications.

GSB: As the Summit grew over time, with 700-800 attendees, the responsibilities must’ve grown with it.

DM: No doubt about it. I played a central role in designing the program, securing speakers, writing up session descriptions, coordinating volunteers, that sort of thing. And everyone else on the GSA team was multi-tasking as well. It was lots of work but it was also a lot of fun as we were all mission-driven and riding this rapidly-rising wave of engagement and activity.

muller-chicago-gsa

David Muller (l) presenting University of California, Berkeley with the Pac-12 Zero-Waste Award, at the 2015 Green Sports Alliance Summit in Chicago. (Photo credit: David Muller)

 

GSB: I can imagine. Why did you end up leaving GSA?

DM: Well, over time, in large part because of how many members we brought in while still maintaining a very small staff, the GSA became more focused on PR and storytelling—which they’re good at and is important—while moving away from the consulting, advisory, and operations support work. We simply didn’t have the capacity to continue the same level of service to individual members.

GSB: …Like what you did with the Ravens?

DM: Yes. And that’s what I was most interested in doing. Plus, I was also interested in the health and wellness aspects of sustainability and seeing how sports venues, and everyone who spends time in them, could benefit by focusing on people’s health and wellness within their operations, be it that of staff, fans, the active roster, etc. So, I left GSA last summer and became a sustainability-focused consultant. I’ve worked with small-to-medium sized health and wellness organizations including Green Seal, Delos/International WELL Building Institute (IWBI), and AtmosAir—to help them with market research and also how to compellingly present what they offer to sports venues.

GSB: I gotta believe sports venues and teams want to keep their athletes healthy—and their fans, for that matter. Good niche. Talk about your involvement in Sport and Sustainability International or SandSI.

DM: SandSI is an outgrowth of work I did in Europe in the spring of 2015 with Allen Hershkowitz…

GSB: Then the President of GSA.

DM: Yes. Allen, as well as Alice Henly, who also worked with Allen at the NRDC before coming to the GSA. I had connected in late 2014 with Neil Beecroft, who was the Sustainability Manager of UEFA at the time.

GSB: And, shameless plug, Neil’s a GreenSportsBlog interviewee.

DM: Yes. So in conversation with Neil, we kind of realized that while Europe is ahead of the U.S. in terms of environmental concern and government action, it was behind in Green-Sports. So, we accepted Neil’s invitation to meet with him and other leaders of the European Green-Sports Movement in Lausanne, Switzerland, as well as in Paris and London.

GSB: Lausanne is the capital of European sports, home of the IOC, FIFA and UEFA.

DM: The European sports entities, to a person, said “we need help” with greening. We were excited about sharing the knowledge we had gained over the previous few years, and making the GSA a truly global organization. But the GSA felt, at the time, that there was still a lot more to do in North America, and didn’t see an immediate ROI, so the European work was put on the back burner.

GSB: And, Allen, having left GSA, became one of the prime movers of SandSI.

DM: Yes. It’s still early days but things have really heated up over the past six months or so. I am an Organizing Committee member, and am helping develop the membership program for sports entities as well as corporations and NGOs.

GSB: Aside from the geographic differences, what do you see as the main distinctions between SandSI and GSA?

DM: I’d say the main differentiator is that SandSI takes a broader view of sustainability than the GSA. SandSI takes a “Triple Bottom Line” approach, considering social sustainability and ethics on an equal level with environmental and economic sustainability. The GSA made a strategic decision very early to become experts on the environmental side only, which made good sense at the time as a start-up trying to gain relevance. But I think an environmental-only approach puts a ceiling on what you can accomplish, because legitimate sustainability is comprehensive at its core, and the best environmental policies are always at risk of backsliding or discontinuation if the people responsible for carrying them out aren’t well-taken care of themselves.

GSB: I think that’s smart overall but my fear is that environment, and in particular, climate change, could be de-emphasized—just when the opposite is necessary.

DM: Oh don’t worry, SandSI places great priority on taking on climate change! But I think people often forgot that environmentalism is still ultimately about people, about keeping the environment clean and stable in order for humans to thrive. It’s not about saving the Earth for Earth’s sake (in the geologic timeframe, all of human history is but a blip), it’s about keeping the Earth livable so that our children, grandchildren, and grandchildren’s grandchildren have the opportunity to lead healthy, happy, meaningful lives as well. It is for them, as well as those already suffering from its impacts right now, that we confront climate change with all our resolve and ingenuity.

GSB: Amen!

 

 


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