Ken Belson and The New York Times #CoverGreenSports

About a month ago, GreenSportsBlog launched a new hashtag, #CoverGreenSports. Its goal is to encourage the mainstream media, from sports to green to news, to cover the sports greening movement. Last week, the US “paper of record,” The New York Times and lead NFL writer Ken Belsonstepped up to the #CoverGreenSports plate in a big way, with “Sports Stadiums Help Lead the Way Toward Greener Architecture”

 

The fourth week in May should be a quiet time for the lead NFL reporter at The New York TimesThe draft, which took place in April, is already old news and training camps don’t open until late July. You would think this time of year is when NFL writers should be on vacation.

But last week was a busy one for Ken Belson, proving that there is no such thing as a quiet period for the NFL.

 

Ken Belson NYT

Ken Belson of The New York Times (Photo credit: The New York Times)

 

In fact Belson, working at breakneck pace, had three stories in The Times over a 48 hour period:

  1. “The NFL and Nike Make Room for Fanatics,” detailed how the League expects revenue from merchandise sales to increase by 50 percent by 2030 through a new deal with Fanatics.
  2. In “NFL Anthem Policy Bound to Please Only the NFL,” Belson opined about the NFL’s controversial, just-announced national anthem policy. It was instituted in response to protests by some NFL players in 2016 and 2017, most notably ex-49ers QB Colin Kaepernick, who knelt during the playing of the national anthem. They did so to draw attention to police brutality and other social injustice against African-Americans. But many NFL fans, including President Trump, feel that the kneeling players disrespect the flag. The new policy requires players to stand for the playing of the anthem or stay in the locker room during that time. There was no player input on this decision. Belson’s take: “It’s hard to envision the N.F.L. crafting a policy that satisfies everyone. But one that is likely to satisfy only the 32 owners hardly seems like an enlightened solution.”

But it was his third story that interested me most — and made me smile.

In Sports Stadiums Help Lead the Way Toward Greener Architecture,” Belson gave Times readers a terrific Green-Sports tutorial. 

He kicked off with Atlanta’s Mercedes-Benz Stadium, the new home of the city’s NFL and MLS teams and the world’s first LEED Platinum certified stadium. Belson’s main insight is in sync with GreenSportsBlog’s overall ethos: “Green stadiums are shining a light on the complex and critical issue of climate change. Fans disinclined to care about the issue are exposed to things like highly efficient LED lighting or low-flush toilets, and can see that going green is not a hardship, but a choice.”

 

Mercedes-Benz Stadium

Mercedes-Benz Stadium in Atlanta, the first to win LEED Platinum certification. (Photo credit: Kevin D. Liles for The New York Times)

 

Belson then took readers on a brief trip across the pond — “many of the innovations [in green stadiums-arenas] are being developed in Europe, where laws and regulations governing greenhouse gas emissions are stricter,” — before pivoting back to North America and the National Hockey League.

He lauded the NHL as a green leader among sports leagues for understanding the existential threat the sport faces from climate change and for taking steps to combat it: “The number of ponds that freeze over in winter has fallen dramatically in recent years, making the sport less accessible in countries like Canada, where many children first start playing the game outdoors. Going green is a way to address a long-term threat, not just save money.”

 

Lake Louise hockey

According to a study by McLeman and Robertson, published in The Canadian Geographer, the future of outdoor ice hockey on Lake Louise in Alberta and elsewhere in Canada is at risk due to the effects of climate change (Photo credit: Edmonton Journal)

 

GreenSportsBlog readers are likely familiar with much of this. And the folks quoted in Belson’s piece likely ring a bell.

You probably recognize Scott Jenkins, Mercedes-Benz Stadium’s general manager and the Chairman of the Board of the Green Sports Alliance, as an “evangelist of all things green.” 

 

 

LEED Platinum Certification Event - from right - Rich McKay, Scott Jenkins, Arthur Blank

Scott Jenkins (c), General Manager of Mercedes-Benz Stadium, flanked by Rich McKay (l), President of the Atlanta Falcons and Arthur Blank, at the LEED Platinum announcement event (Photo credit: AMB Sports and Entertainment)

 

And you probably know of Allen Herskhowitz, ex-President of the Alliance and a founder of Sport and Sustainability International (SandSI), which promotes low-carbon strategies for sports teams, leagues and association. He told Belson, “Any single sporting event doesn’t really have a giant ecological footprint, whether it’s a football game or even a season for a team. But the cultural and social platform of sports is almost unparalleled in terms of its ability to reach people.”

Yes, you may recognize Scott and Allen and the many other Green-Sports luminaries who have been featured in our posts these past five years, but the thing is, most humans have no idea who they are and are unaware of the important work they are doing. 

So it is very important that The (NOT failing) New York Times, with its massive reach and prestige, has decided to #CoverGreenSports with Belson’s piece.

Does this foreshadow a trend? 

It should, especially since the millennial and GenZ readers that The Times — and for that matter, almost all media outlets — is desperate to engage, care more deeply about the environment, sustainability and climate change than do their predecessor generational cohorts. 

But it is, methinks, too early to tell. 

One potential brake on an increase in Green-Sports coverage from mainstream media outlets is that the topic crosses many areas — sports, green/environment, business, and politics, to name a few.  That means that no one department claims natural ownership of Green-Sports and so no editor will assign a beat writer to cover it. What is more likely is that the hodgepodge we see now — a rare story by a sports reporter here and another one-off story from a business reporter there — will continue.

Until, that is, a department editor — I don’t care which department — says strongly “Green-Sports is MINE!”

With that in mind, we invite any visionary Green-Sports-minded editors to go through GreenSportsBlog’s archives to find a few hundred compelling story ideas to bring to their readers.

You will be glad you did!


 

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Green-Sports Startups, Part 4: Derek Battle and Play Fresh — Teaching Climate Change and Football

Well-known global corporations, from BASF to Miller-Coors to Nike, have waded into the Green-Sports waters. While it makes sense for them to do so from PR and mission points of view, Green-Sports, for now, represents a small aspect of these companies’ businesses.

Then again, there are startups for which Green-Sports is a significant part of their raison d’être. Last year, GreenSportsBlog launched an occasional series, Green Sports Startups that focuses on small (for now) companies and nonprofits that see the greening of sports as existential to their prospects for success. Our first three startups are Nube 9, a Seattle-based company committed to making recyclable sports uniforms in the U.S.A from American fabrics, Underdogs United, which helps sports teams already talking the green talk to walk the green walk by selling them renewable energy credits generated by vital greening projects in the developing world, and Phononic, a tech company that sees sports venues as important testing grounds for its audacious ambition to disrupt the set-in-its-ways refrigeration market, leading to a meaningful reduction in carbon emissions.

Today we talk with Derek Battle, founder of Play Fresh, a nonprofit that uses American football as a catalyst to help build environmental awareness among at-risk kids and teens. The goal is to give them the tools necessary to combat environmental risks and their adverse effects on their communities. 

 

 

GreenSportsBlog: Creating Play Fresh as a nonprofit that aims to use football as a medium to teach kids about the challenges and opportunities presented by climate change is a novel approach to be sure.  To understand how you came up with it, much less turn it from idea to reality has to be a fascinating story that, I imagine, starts with the football side of the equation. Am I right?

Derek Battle: Yes you are! I grew up playing football through high school in Charlotte, then played linebacker at the University of Delaware, Class of 2015…

GSB: …The Fighting Blue Hens!

DB: Exactly! I played as a freshman but tore my anterior cruciate ligament (ACL), rehabbed, made it back to the team, started again, but then I tore my other ACL. And so that was it, football-wise, at least at that level.

 

 

Play Fresh Group Pic

Play Fresh co-founder Derek Battle (2nd from right) and the management team. From left to right: Marketing strategist Will Prstowsky, Co-founder Keon Williams, Battle, and COO Ena Linton (Photo credit: Play Fresh)

 

GSB: A brutal yet all-too-familiar story. So where and when did your interest in climate change come about?

DB: I always had a passion for science and majored in Energy and Environmental Policy. While at Delaware I met John Byrne of the Center for Energy and Environmental Policy. He suggested I check it out, that this was where the future was heading and that there would be strong employment opportunities. So I did, found it interesting and that started me on the climate road.

GSB: So where did the connection between football and climate come from?

DB: As I was learning about climate change, I thought there could be a strong correlation between sports, environmental sustainability and the climate change fight.

GSB: AMEN!

DB: I did my senior thesis research on stadiums and energy efficiency. And I got an internship with the Philadelphia Water Department

GSB: What did that entail?

DB: It was really cool — I worked on the first sewage geothermal solution in Pennsylvania. We investigated it for big public buildings, like Lincoln Financial Field, home of the Super Bowl Champion Eagles, and the Philadelphia Museum of Art…

GSB: Of “Rocky” fame…

DB: That’s the one.

GSB: Did those buildings end up implementing the sewage geothermal solution?

DB: Unfortunately, no. But it really inspired me. So then I did research for the Environmental Center on solar, wind and sewage geothermal on NFL stadiums, focusing primarily on M&T Bank Stadium in Baltimore, home of the Ravens.

GSB: What did you find out?

DB: That it paid off from a financial point of view. Again, the club didn’t implement it but it further cemented the idea that I wanted to work in the green-sports niche. That said, there weren’t opportunities in that niche when I graduated so I took a job in the insurance industry, focused primarily on construction safety. The key thing for me was that the job afforded flexibility in terms of hours and working from home. Which meant I could pursue green-sports. I went to the Green Sports Alliance Summits in 2015 and 2016 in Chicago and Houston. And I took online courses through the University of Seattle’s Sports, Sustainability & Leadership program in 2016-2017. Courses included policy, marketing and fan engagement.

GSB: Did Play Fresh emerge during this time period?

DB: Yes…In around December 2016, as I was learning a ton about sustainability and sports, I thought, “I know a lot about football already. Why not host an eco-friendly football camp where we could teach inner city youth about climate change?” I talked to some of my friends who’d played in the NFL — they gave me some encouragement. And then I reconnected with a high school friend, Keon Williams, who played cornerback at Gardner-Webb University in South Carolina. And he wanted to host a camp. But he wasn’t eco-minded, at least not to that point.

GSB: Did he become green-minded?

DB: Definitely. We became partners and I took some grant writing and policy courses through University of Seattle, which furthered my knowledge base for starting up a nonprofit. By that time I had moved to Baltimore, started networking, connected with a fellow named Joe Gamble who was running an NFL-endorsed “Play 60” program and coached youth football. Joel’s program along with a great guy Jeff Thompsons, and members from the Baltimore Office of Sustainability really helped me learn the social dynamics of the city so that my project would be accepted by the youth. We applied for 501-C3 status and produced a business plan, thanks to my girlfriend, Ena Linton, who is getting her Masters in Public Health at George Washington University — she sees Play Fresh as a public health initiative.

GSB: Then what happened?

DB: Spring 2017 was devoted to organizing the event. We modeled it on Council for Responsible Sport certification standards. Unfortunately, getting certified was too expensive for us just starting out, but we were still committed to developing sustainable operations. We connected with companies who were just as committed to reducing their environmental impact such as, Eco-Promotions. They supplied us with BPA-free water bottles, plus they planted a tree to offset the production of each bottle. Staff and participant t-shirts were made from recycled material and the screen printing was done with eco-friendly dyes by a local company, Momentum Printing.

GSB: That’s impressive. So when did you have the camp and how did it go?

DB: The camp took place on July 22 in Patterson Park in Baltimore City. We had 62 kids from 12 to 16 years of age and 20 coaches, including three with NFL experience. On the football side, we did all sorts of testing — 40-yard dash, shuttle run, etc. — and worked with them on how to improve their performance since college recruiters put a lot of stock on those results. And we held a variety of 7-on-7 scrimmages. On the sustainability side, we handled it in stealthy way in some respects.

 

Play Fresh 40 yd dash

Play Fresh athletes run the 40 yard dash (Photo credit: Play Fresh)

 

Play Fresh 3D Group

Younger Play Fresh athletes engage in flag football drills (Photo credit: Play Fresh)

 

GSB: How so?

DB: We provided healthy food and snacks and the water bottles. Kids who walked, biked and bused were entered into raffle to win Beats headphones. Throughout the day, we put the onus on the kids to improve their circumstances and their local environment, whether it be through recycling, using a reusable water bottle or participating in community clean-ups. The general messaging was that Under Armour inspires you all to “Protect This House” but at Play Fresh we want to Protect This WORLD!

 

Play Fresh Fresh Change

Play Fresh attendees engage in environmental cleanup in Baltimore City (Photo credit: Play Fresh)

 

Play Fresh H2O bottles Kristin Hanczor

Sustainability Officer Kristin Hanczor provides Play Fresh athletes with reusable BPA-Free water bottles (Photo credit: Play Fresh)

 

GSB: I love that! Did your team talk to the kids about climate change?

DB: We felt that, as mentioned earlier, that a softer approach was the way to go. Climate change would not have resonated with these kids at that time. But getting them to be aware of and take care of their built environment, we hope, will allow them to be open to climate change going forward.

GSB: How much did it cost?

DB: With the sponsorship from Spornado, and some friends and family funding and not looking for a margin, we were able to drive the cost down to $20 but even that was too expensive for many kids.

GSB: That’s a sad reality…

DB: No doubt and we really can’t do it at that price again. But we are going forward this summer with two Play Fresh events. Our camps will be on June 16 in Charlotte — we’re looking for 100 kids at $30 each and then we’ll be back in Baltimore City in July — date is still TBD — again, going for 100 kids at $30 each. We’re hoping to get grants from Under Armour…

GSB: …A great local Baltimore company.

DB: Under Armour, Nike and/or adidas to help take us to the next level.

GSB: That was going to be my final question. How do you plan to scale Play Fresh?

DB: Our goals are to be like a “Nike Combine” on the football side and ramp up the eco-messaging. So, we will need to have a strong 2018 as a proof point for funders and then ramp up in 2019 with more events and markets. At the same time, we’re building out our ongoing and new Play Fresh initiatives. We have a partnership with Chip’n in which any athlete who volunteers six hours at a local event or organization will receive a complimentary pass to the Play Fresh camp. Through Chip’n’s mobile app, athletes can find local volunteer opportunities and our complimentary ticket offer. And we’ve got Play Fresh 3-D where children participate in a series of relays that test their knowledge of which everyday materials are compostable, recyclable and non-recyclable, as well as, educating them on how air pollution reduces community wellness. Additionally, with our Fresh Change initiative, we work to engage student athletes in community cleanups throughout school year. Really, what we’re looking to create is a living classroom for kids of all ages.

 

Play Fresh Chip'N

 


 

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The Best and Worst of Green-Sports, 2017

The Green-Sports world saw some important firsts in 2017: The first UN Dialogue on Sport and Climate Action in Germany, the first Pac-12 Sustainability Conference in Sacramento, and the first LEED Platinum professional sports stadium in the US are but three examples.

Beyond the firsts, eco-athletes, from sailors to snowboarders, used their sizable platforms to promote ocean health and the climate change fight. Some even lobbied members of Congress. 

But in this Age of Trump and with the ascendancy of climate change deniers and do-nothings in the upper reaches of the US Government, the Green-Sports world needed to go much bigger, move much faster.

Against that backdrop, we bring you the BEST AND WORST OF GREEN-SPORTS, 2017.


 

BEST GREEN SPORTS STORY OF 2017

Protect Our Winters (POW) and Winter Sports Athletes

 

POW Athletes at Capitol Credit Forest Woodward

Photo credit: Protect Our Winters

 

The photo above is the perfect visualization as to why Protect Our Winters (POW), the organization of elite winter sports athletes who advocate for substantive action on climate change, is the winner of GSB’s BEST GREEN-SPORTS STORY OF 2017.

You see, the 21 folks captured in front of the US Capitol made up most of the 25-person delegation of active and retired skiers, snowboarders and more, who, along with staffers, descended on Washington this fall to lobby 22 members of Congress and their staffs. Topics included carbon pricing, solar energy and electrifying transportation.

That winter sports athletes are more concerned about climate change than any other group of athletes I can think of makes sense since they can see the negative effects of warming temperatures on their playing fields (i.e. ski slopes, snowboard courses, frozen ponds) in real time.

That they have built POW into the only climate change action advocacy group led by athletes, Olympians and world champions among them, is the amazing thing.

In recent months, GreenSportsBlog interviewed retired Olympic silver medal winning snowboarder Gretchen Bleiler and Olympic cross country skier Andy Newell, about their involvement with POW.

Bleiler takes part in “Hot Planet, Cool Athletes” school assembly programs, which helps  make “climate change engaging, more relatable, and more personal for students.” She spoke at COP21, the global climate conference in Paris in November 2015 that led to the Paris Climate Agreement. Newell helped lead POW’s participation in the People’s Climate March in New York City in April and has written OpEds, including one that ran in USA Today in 2014.

Both were part of the POW 2017 DC fall lobby team; their firsthand experiences — and those of their colleagues — with the effects of climate change are powerful aspects of their presentations to Congress.

Here’s Bleiler: “[I share] my own experiences as a professional snowboarder who’s traveled around the world chasing snow! Reduced snow pack, warmer temperatures and shorter winters all mean a hit to the sports we love, but these changes also impact the economies of all the mountain town communities where I compete and train. This has all been happening in my lifetime…”

Given that the vast majority of the Republican-led Congress, the head of the EPA, as well as the current occupant of 1600 Pennsylvania Avenue, are virulently opposed to fighting climate change, POW’s 2017 legislative efforts did not bear immediate fruit.

But, in the climate change fight, POW is all in for a marathon.

It is a race cross country skier Andy Newell has no doubt POW and, well, we — as in the American people — will win: “If we citizens have a big enough cultural and economic shift toward sustainable energy, the President and everyone else in DC has no choice but to follow. We have more power than we think. Senators, House members and the President will continue to hear from the winter sports community.”

Certain House members and Senators will hear from POW in 2018. The group’s main goal for the next year is to, in the words of Lindsay Bourgoine, manager of advocacy and campaigns, “get down and dirty in the midterm elections in November…We have identified ten ‘battleground elections’ where we feel it is really important to elect a climate friendly leader, whether Democrat or Republican.”

Honorable Mention: Land Rover BAR, Great Britain’s Entry in 2017 America’s Cup; Most Sustainable Olympics Bids Ever Earn Paris and LA the 2024 and 2028 Summer Games.

 

GREENEST SPORTS LEAGUE OR EVENT OF 2017

US Open Tennis/US Tennis Association

Formerly titled the Greenest Sports League award, this year the category expanded to include mega-sports events like the Olympics, FIFA World Cup, the Masters, and the US Open. The latter is GSB’s choice for the GREENEST SPORTS LEAGUE OR EVENT OF 2017. 

The Open —which draws over 700,000 fans over two weeks in late August/early September at the USTA’s Billie Jean King National Tennis Center in Queens, NY — earned the award not only for its stellar sustainability performance at this year’s tournament but for its decade of green-sports leadership. 

King was there at the beginning of the US Open’s/USTA’s greening efforts in 2008. And she wanted to go BIG.

“Billie…wanted to make the US Open the most environmentally responsible tennis event in the world,” shared Dr. Allen Hershkowitz^, then a scientist at the Natural Resources Defense Council (NRDC), the nonprofit that would manage the sustainability project. “I told Billie that doing so would take years. ‘Great,’ she said. ‘I’m in. Let’s do it.'”

 

 

Billie Jean and Allen

Billie Jean King and Allen Hershkowitz during the 2008 shooting of the USTA’s “Our Courts May Be Blue But We’re Thinking Green” public service announcements (Photo credit: NRDC)

 

Ten years on, the fruits of King’s and Hershkowitz’ vision can be seen in virtually every nook and cranny of the National Tennis Center. The event:

  • Is zero-waste, meaning 90 percent or more of food waste is diverted from the landfill, thanks to a sophisticated composting and recycling operation
  • Powers itself solely by renewable energy
  • Uses the tournament’s daily draw sheet (schedule of play) to share “eco-tips” with fans
  • Promotes mass transit use and the fans have responded: More than 55 percent arrived by subway, Long Island Railroad or bus, making the US Open the most transit-friendly professional sporting event in the country
  • Collects and recycles over 17,000 tennis ball cans
  • Boasts two LEED certified structures; the two year-old, 8,000 seat Grandstand Court and the upgraded transportation center.

 

Grandstand Court Brian Friedman USTA

The LEED certified Grandstand Court rocked during the dramatic comeback win by Juan Martin del Potro over Dominic Thiem on Labor Day (Photo credit: Brian Friedman/USTA)

 

2018 will bring a big sustainability advance as the new, 10,000 seat Louis Armstrong Stadium will open as the world’s first naturally ventilated stadium with a retractable roof.

Honorable Mention: National Hockey League, Pac-12 Conference, Waste Management Phoenix Open (golf)

 

GREENEST NEW STADIUM OR ARENA OF 2017

Mercedes-Benz Stadium, Atlanta Falcons and Atlanta United F.C.

When Mercedes-Benz Stadium, the new home of the Atlanta Falcons of the NFL and MLS’ Atlanta United F.C., announced in November that it had earned LEED Platinum certification, it became the first pro stadium in the U.S. to achieve such a designation. Just one month later, it won GreenSportsBlog’s GREENEST NEW STADIUM OR ARENA OF 2017.

“We set out to build a venue that would not only exceed expectations, but also push the limits of what was possible in terms of stadium design, fan experience and sustainability,” noted Arthur Blank, owner and chairman of the two teams, at the LEED Platinum announcement. “[Our] goal was to achieve the highest LEED rating because it was the right thing to do for our city and the environment.”

 

 

Mercedes Benz

Mercedes-Benz Stadium (Photo credit: AMB Sports and Entertainment)

 

Mercedes-Benz Stadium, which hosts the College Football Playoff National Championship Game on January 9, and Super Bowl LIII in February 2019, compiled 88 LEED points — blowing by the 80 point threshold needed for Platinum status — in a myriad of ways, including by:

  • Using 47 percent less water than baseline standards due to water-efficient fixtures and conservation infrastructure
  • Storing water in a 1.1 million gallon, underground water vault, providing the area with crucial flood management, as well as an additional 680,000 gallons of water for use in irrigation and the stadium’s cooling tower
  • Installing 4,000 solar panels to power the equivalent of nearly ten Falcons games or 13 Atlanta United matches with clean, renewable energy.
  • Featuring LED lighting that will reduce energy usage by as much as 60 percent
  • Encouraging fans to take MARTA light rail to three nearby stations, resulting in 25-30 percent of fans ditching their cars to go to and from Falcons and United games.

Honorable Mention: Little Caesar’s Arena, Detroit (home of NBA’s Pistons and NHL’s Red Wings), currently seeking LEED certification

 

BEST TEAM ON/GREENEST TEAM OFF FIELD/COURT OF 2017

Golden State Warriors, NBA Champions

The Golden State Warriors cemented their status as the gold standard of the NBA’s current era when they defeated LeBron James and the Cleveland Cavaliers, four games to one, to win their second title in the last three seasons. A sustainability leader off the court, the Warriors also earned the BEST TEAM ON/GREENEST TEAM OFF FIELD  award for 2017.

On the court, head coach Steve Kerr seamlessly managed the addition of Kevin Durant to their championship core of Steph Curry, Klay Thompson, Draymond Green, and Andre Iguodala. This made the Dubs even more fun to watch and much harder to play against. As a result, Golden State methodically avenged its shocking 2016 Finals loss to the Cavs.

 

KD Steph

Kevin Durant (l) and Steph Curry of the 2017 NBA Champion Golden State Warriors — and winner of GSB’s BEST TEAM ON/GREENEST TEAM OFF FIELD/COURT award (Photo credit: USA Today)

 

This fall, the Warriors started the 2017-18 campaign slowly —for them — they’re “only” 23-6 at this writing. Curry and Green are injured for now. And the Houston Rockets look ready to mount a serious challenge in the West. Despite all that, Golden State is still the team to beat.

Off the court, the Warriors reflect the strong environmental ethos of the Bay Area, earning strong sustainability grades for:

  • Powering their practice facility with solar panels
  • Reducing energy use at Oracle Arena through a smart energy management system
  • Introducing a rainwater recapture system that uses the harvested H₂O to feed the plants and vegetation surrounding the arena.
  • Partnering with a local vendor who turns oils from concessions into bio-diesel,
  • Implementing ORBIO Sc-5000 which utilizes water, salt and electricity to create an eco-friendly cleaning solution
  • Reducing the carbon footprint of, and the waste produced by the food service. In partnership with Levy Restaurants, the club uses compostable cutlery and flatware and composts food waste.

It wasn’t only GreenSportsBlog who noticed the Warriors sustainability efforts: Oracle Arena earned LEED certification from the US Green Building Council in September.

“Ensuring that we have a positive impact on the Oakland/Alameda County community and our environment is extremely important to us” said Krystle von Puschendorf, Sustainability Programs Manager for Oracle Arena, “We are proud to have achieved LEED certification and are dedicated to running an environmentally friendly operation here in Oakland.”

If the Warriors stay at the top of their game on the court, the club will likely be in the running for the 2019 award because it will have moved into the new Chase Center in San Francisco — an arena expected to seek LEED Gold certification.

Given the Warriors incredibly high standards, I am surprised — and a bit disappointed — they’re not going for LEED Platinum. But there’s still time for Golden State to up its green game even further.

 

Chase Arena

Artist’s rendering of Chase Center, future home of the Warriors. Scheduled to open in 2019, the arena seeks LEED Gold certification (Credit: Stok)

 

Honorable Mention: New England Patriots, NFL — the Pats might have won the award but they were hurt by the strong support for climate disaster Donald Trump by owner Robert Kraft; Seattle Sounders, MLS

 

GREEN-SPORTS MISSED OPPORTUNITY OF 2017

Super Bowl LI in Houston

Super Bowl 50, the Greenest Super Bowl of All Time, was played in the Bay Area, one of the most environmentally engaged areas in the country. Super Bowl LI took place in Houston, not exactly a green hotbed. Many would say it is not realistic to expect a Super Bowl taking place in the Oil Capital of the US to be as green as one contested in Northern California.

I agree.

But while it’s one thing to fall short of the Super Bowl 50 standard, it’s quite another thing for the Houston Super Bowl Host Committee to do nothing from a sustainability point of view.

Or, to be fair, almost nothing: The Houston Host Committee did work with NFL Environmental, the Houston Texans, Verizon and local partners to help plant trees, but that seems to be it.

 

Trees for Houston

Trees For Houston and Marathon Oil helped plant 50 new trees at Crespo Elementary in advance of Super Bowl LI (Photo credit: Trees For Houston)

Tree planting is well and good but the Houston Super Bowl LI Host Committee missed a Texas-sized opportunity regarding sustainability.

This is the case especially when one considers that there is a sustainable business infrastructure and a green subculture taking root in the US’ fourth biggest city and in the Lone Star State more broadly:

Honorable mention: Minnesota Vikings and MSFA deciding not to upgrade the glass exterior of US Bank Stadium to reduce its bird kill problem.

 


 

We close with some end-of-year thank-you and a remembrance:

To our guests/interviewees: Your time, commitment and insights are much appreciated. You are helping to green the sports world in important ways. I always come away from GreenSportsBlog interviews feeling inspired.

To our readers: Thank you for making 2017 a year of significant growth: Our subscriber base grew by a third. On Twitter, our retweets and mentions nearly doubled. If you haven’t done so already, please subscribe (it’s FREE!) and comment on the blog. Follow us on Twitter (@GreenSportsBlog) and friend us on Facebook (http://faceboook.com/greensportsblog).

A remembrance: Earlier this month, Ryan Yanoshak, formerly managing director of marketing communications with the Pocono International Raceway, passed away at 42 following a battle with cancer. Ryan played an important role in telling Pocono’s forward-leaning sustainability story. He will be missed.

Looking ahead, I expect the green-sports world will continue to grow in 2018, especially on the green building/venue side. But will meaningful fan engagement programs ramp up? Will we find new eco-athletes who can become the Colin Kaepernicks of green-sports? Will POW’s lobbying efforts help bring more climate change-fighters to Congress? No matter the results, you can be certain that GreenSportsBlog will remain your source for news, features and commentary on the increasingly busy intersection of Green + Sports.

Here’s to a healthy, happy Holiday Season to you and yours!

 

^ Dr. Hershkowitz later served as President of the Green Sports Alliance and is currently founding director of Sport and Sustainability International (SandSI)

 


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The GSB Interview: Diana Dehm, Sustainability Radio Anchor + President, Climate and Sports Youth Summits

Like many of us, Diana Dehm understands that humanity needs to take significant actions to take on climate change to avert its most severe effects. Unlike most of us, she’s devoted her work life towards that end. The LA-based Green-preneur hosts the Sustainability News and Entertainment Radio Show and is president of Climate and Sports Youth Summits, a series of events that uses sports to engage students from primary grades through high school in climate change education. GreenSportsBlog talked with Ms. Dehm to understand, 1) the motivation behind her climate change-fighting spirit, and 2) what Climate and Sports Youth Summits are all about.

 

GreenSportsBlog: Diana, there is so much to cover so let’s get right to it. When did you get into the environment, into climate change? And when did you decide to work in this space?

Diana Dehm: Thanks Lew for all you do. You are right there is SO MUCH to discuss! Growing up in California until I was 15, I always had a passion for clean oceans. I’m a diver, sailor and a SUP Surfer or Paddleboarder. Moved to the Boston area at 15, went to Lesley University there, ultimately came back to Southern California. Started out as an environmental health and safety consultant; working for clients like AT&T, NBC, NCR and many more. Companies like those had started to get that sustainability was good for business. Eventually I moved up and became a VP for two large environmental consulting firms.

 

 

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Diana Dehm (Photo credit: Diana Dehm)

 

 

GSB: What did you do for those firms and their Fortune 500 clients?

DD: We provided strategic counsel, environmental, health and safety (EHS) audits, and helped them integrate sustainability and environmental better practices into their businesses. We pushed them beyond mere compliance, demonstrating that doing so would drive social and tangible value for their companies and, in the process, reduce CO? emissions. We worked with companies on their supply chains, helping them to replace high polluting suppliers with companies that worked towards making “zero impact” by emphasizing biodegradability, recycling and more. Then, we would seed these stories into the media.

GSB: That sounds great — can you give us an example?

DD: Sure! GE needed environmental and health training at their NBC studios in the Los Angeles area — this was before they sold NBC to Comcast — and so I led that effort with an awesome team. GE and NBC were great leading the way towards educating their many employees.

GSB: Impressive! Sounds like you were on a great track in the corporate sustainability consulting world. What made you change course and where did that change take you?

DD: 2007-2008 was the game changer. My dad became ill with pancreatic cancer and I contracted a MRSA bacterial infection; was in and out of the hospital for a month.

GSB: Oh no!

DD: That was quite the wake up call! It strengthened my need to do big things for humanity and the planet…and FAST. So I quit my job as a VP/partner and, with the encouragement of several clients, went off on my own.

GSB: What did you do?

DD: I started working on technology innovation and how it connects to sustainability and more…Big Data, City integration, Predictive Technology, Virtual Reality, and Sense Technology…LOVED IT. In 2009, I started Sustainable Business Partnerships. It brought technical innovation and top-flight business thinking to the triple bottom line/CSR world. Some examples: I worked with Hewlett Packard Labs in Palo Alto, and I helped support tech innovation for a city in Southern California for which Hewlett Packard managed IT.

GSB: As a career-shifter and pivot-er, I have to say, you are a role model! But how did this lead to a radio show?

DD: OK…love this story. In 2010 I was visiting family on the east coast…went to dinner with an old friend. After hearing me describe my sustainability work, a friend of that friend said “you should do a radio show about all of this!” “How in the world would I do THAT,” I replied. His calm response? “I manage WSMN-AM 1590, a radio station in Nashua, NH! You can start there!”

GSB: Had you been on the air before?

DD: NEVER! I had NO IDEA WHAT I WAS DOING! Really, no clue. And here I was hosting a one hour show every Tuesday. I really just wanted to create a platform to share the solutions on the planet happening right now. Remember the economy in 2010 wasn’t so great. Thought we needed some inspiration from amazing guests from around the world!

GSB: One hour can be a loooonnng time in radio!

DD: You ain’t kidding, Lew. So like Nike says, I “just did it.” I found myself on the air the following Tuesday as the host for Sustainability News & Entertainment. Flew to New Hampshire to do the shows. It was so much fun interviewing and learning about some of the most sustainable innovations on the planet and how we can connect the dots globally to take action. Interviewed a broad range of folks — sustainability directors, sports executives, green-minded kids, scientists, politicians, musicians, artists, celebrities, the military –my early guests were especially brave. I stay connected to many of them to this day.

GSB: Terrific! Flying east to do the shows? That sounds, well, unsustainable.

DD: You’re right. So in 2010 we built a “Studio in a Box,” a flexible studio, for me..I can travel the world with my studio in a box. It was awesome at COP21 in Paris.

GSB: Amazing. How are you funded?

DD: I’ve self-funded the show because I do like the feeling of being able to work without corporate influence. I do plan to seek outside funding but would only do so if I maintain editorial control. I am convinced sustainability-minded sponsors would benefit greatly by reaching our green-minded global audience that reaches 3 to 5 million.

GSB: HOLY COW! How did you build that kind of audience?

DD: The market was ready and open: when the show started in 2010, there were few green-themed radio shows. The show’s real-world, solutions-based and positive ethos was unique…that’s why our tag line is an open sourced focus on solutions happening on the planet right now.

GSB: Not pie-in-the-sky, though, right?

DD: Nope. Always fact based. But that solutions-based approach really works. The audience grew organically as other stations, including NPR affiliates, started to pick it up. In 2013-14, we pitched the show to major radio stations. Their response? “Too new, different, controversial.”

GSB: Really? I think controversy is what radio station owners want?

DD: You would think. But the economics of the traditional, terrestrial radio business was changing — so I went to the digital world, streaming live shows, podcasting and using social media to reach a global audience of next generation entrepreneurs and innovators. That was clearly for the best as now we are blessed with having that low seven-figure audience.

GSB: Not to be redundant, but Holy COW!

DD: Thank you! It really is amazing. Anyone can listen live anytime, anywhere. I was surprised to learn that the biggest audience segment is in China — interesting to correlate that with how fast China is growing their renewable energy market. Russia and Brazil also contribute significantly; the US is third in audience size.

GSB: What do your listeners learn about?

DD: How people are making a living driving positive human impact while reducing environmental impact. From climate reduction, to zero waste, to water harvesting, to renewable energy – from the race car world to celebrities to musicians to CEO’s.
Now, like I said before, I haven’t made money doing the show so I continue to make my living through sustainability consulting, working with non-profits, corporations and schools.

GSB: Ahhh…schools! So now I see most of the Diana Dehm picture: the radio show, your interest in education. Where does your interest in Green-Sports come in? Did you ever cover Green-Sports on your show?

DD: YES! First of all, I saw the sports-environment-planet connection about 20 years ago but didn’t know what to do with that. But then I went to the first Green Sports Alliance Summit and was hooked. — I’m a sports fan and an athlete so I know the power of sports. I saw the potential connections between sports, solutions-based thinking and innovation. So that’s a part of my consulting work. And, we have done lots of sports-themed radio shows. I love them. I can’t recall the year right now — when we had 10 people — from teams, stadium managers, all talking about what they were doing to green the sports world, and how they were influencing sustainability more broadly. It was GREAT! We’ve done several Super Bowl-focused shows, talked with NFL Green’s Jack Groh and the Green Sports Alliance’s board chairman Scott Jenkins about Zero-Waste Super Bowls. We’ve had Justin Zeulner, Executive Director of the Green Sports Alliance, on our air….

GSB: The trade group for the Green-Sports world…

DD: Exactly. Now, on schools, I love kids, and we’ve had them on our show a lot..They get sustainability and climate change. Back in 2010 while interviewing MIT’s Drew Jones from Climate Interactive, he was telling me about when he was in school at Dartmouth, he and a bunch of his college buddies decided to learn what their trash impact was and decided to carry their trash around with them for a week…well, I thought that idea that needed to be recycled…

GSB: Pun intended…

DD: …So I came up with the Trash On Your Back Challenge, made it up. Drew and I pulled some heavyweights to the table to try it — Rear Navy Admiral Len Hering, the aforementioned Atlanta Falcons GM and GSA Co-Founder Scott Jenkins, Former Senior Policy Counsel at the Office of Chemical Safety and Pollution Prevention, US EPA Matt Bogoshian, Former President/CEO, along with many others. We walked around with our trash on our back for 5 days and learned the hard way that the average person in the US generates 4.4 pounds of trash per day. Carrying that weight around on your back provides an incentive to reduce it…right? It was smelly too, so we end up innovating ways to avoid waste and smell.
The Challenge still goes on today. Thousands of people around the world have taken it, diverting tons of waste from what I call our earthfills – our earth and our oceans.

 

 

Diana Dehm Trash on Back

Diana Dehm, flanked by Scott Jenkins (l) and Matt Bogoshian, is ready to embark on the Trash on Your Back Challenge. (Photo credit: Diana Dehm)

 

GSB: I can only imagine How low did you go?

DD: Together we were able to knock down the 4.4 pounds of trash per day, down to 0.8 pounds on average. It’s all based on simple choices.

GSB: That’s an incredible reduction! So how did you get from Trash on Your Back to Climate and Sports Youth Summits?

DD: After attending several Green Sports Alliance Summits, I realized there was only one thing they were missing: kids. Kids love sports, of course. After working on student summits for many years, I shared my idea of having a kids module at the Green Sports Alliance Summit with their executive team. They loved the idea and saw great potential impact.

GSB: Who was on your team and what did you end up creating?

DD: I brought in a great team: One of most brilliant, sustainability-minded principals I knew – the former coach, and Co-Founder and CEO of the Green Schools National Network, Jim McGrath and asked him if he would like to start a non-profit focused on harnessing the power of sports to motivate K-12 students and college students to take action on climate change. Thankfully, he said yes and we proceeded to bring two other education superstars from Florida: former Olympic soccer player, teacher, and founder of the How Low Can You Go Net Zero Energy Challenge, Linda Gancitano. And Broward County’s Sustainability Teacher of the Year; Elaine Fiore.

GSB:…Don’t know Jim but I do know Linda and Elaine, interviewed them in fact. LOVE “How Low Can You Go” — sports teams working with schools on a challenge to reduce the schools’ carbon emissions…I can’t imagine two better people for your team.

DD: Indeed, they are the best!

GSB: So what did you all come up with?

DD: We partnered with the NBA’s Miami Heat for our first Climate and Sports Youth Summit, which took place at American Airlines Arena. Students, athletes and celebrities came together for a fast-paced, educational, fun day. Started at 9 AM with the tip off: “Game On For the Planet.” Brought a basketball and started passing it around quickly. Anyone who caught it had to shout out something they would do to protect the planet, reduce carbon emissions, etc. Then we took tours of the American Airlines Arena and were shown the recycling systems, the LED lighting and the other sustainability aspects of the building’s operations. We had students presenting to students, engaging them with games like “Climate Eliminators” and “Recycle Relays” and we took the “Trash On Your Back” zero waste Challenge – and the students left with their own climate action plan along with knowing we are there to support them.

GSB: They must’ve loved it!

DD: For sure. And we taught them, through the “How Low Can You Go Challenge,” how they could help their schools reach Zero Energy. We also asked them for their own ideas. One great one was “Plastic Mermaids” — a symbol of the need to get plastics out of the oceans. The kids brought them to the mayor of Broward County, FL. The Mayor liked it and showed it to the state senate in Tallahassee.

GSB: And then you brought Climate and Sports Youth Summit to the Green Sports Alliance Summit (GSA) in Sacramento in June. What was that like?

DD: Oh it was a big success…It was a two-day program at Golden 1 Center, the LEED Platinum home of the Sacramento Kings, vs. one day in Miami. We had 60 students, mostly from the local area. Day 1 was similar to Miami. On Day 2, the students monitored waste, recycling and composting stations in the arena. There was a scavenger hunt where the students were challenged to go to the various sustainable product and service exhibitors at the GSA Summit and learn about their sustainable innovations and thinking. And then the kids got to do some “trash talking” while manning the trash and recycling receptacles, helping adults learn how to recycle and compost. Afterwards they headed down to the court where they got to feel like an NBA player.

 

CSSS Montage

Kids make their presence felt at the 2017 Climate and Sports Youth Summit in Sacramento (Photo credit: Diana Dehm)

 

GSB: They must’ve eaten that up…

DD: They LOVED IT! former King Doug Christie shared his inspirational story with them, and left the students knowing that they can take action on anything they put their minds to. Calum Worthy of Disney Channel fame presented and was INCREDIBLE! He stayed with the kids for 2-3 hours and communicated, in compelling fashion, that solving climate change is a huge career opportunity for them. Also, the Oregon State student-athletes you wrote about awhile back…

GSB: Sam Lewis and Jesikah Cavanaugh from the Beaver Athlete Sustainability Team (BAST)?

DD: Yes! They shared how, by creating the first student-athlete-run sustainability organization, they are helping Oregon State fans get involved in the greening of their games.

GSB: Did you have corporate sponsors in Sacramento?

DD: Whole Foods Market supported us, giving out healthy food to the kids. And the Sacramento Municipal Utility District (SMUD) provided funding and built awareness for the program.

GSB: That’s great…So when’s your next Summit?

DD: We’re heading to Boulder, CO, the University of Colorado in December. Hosted by Dave Newport, their Director of Environment. Can’t wait! And 2018 will be bigger and better. Our goal is to obtain funding so we can host 20 summits per year and then grow from there. So sponsors, please join us and support our kid’s futures. I like saying “Love them, educate them, support them, and get out of the way!” – Kids get it and, once given the tools, will take action on climate!

 


 

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GreenBiz Runs GreenSportsBlog Interview w/ Allen Hershkowitz on Trump Pull Out of U.S from Paris Agreement

Today’s issue of GreenBiz features last week’s GSB Interview with Dr. Allen Hershkowitz. The Founding Director of Sports and Sustainability International (SandSI) and the founder and former President of the Green Sports Alliance gave his reaction, almost in real time, to President Trump’s decision to pull the U.S. out of the Paris Climate Agreement.

 

GreenBiz, the must-read publication for those interested in news from the intersection of business, technology and sustainability, occasionally runs GreenSportsBlog content. Thank you, GreenBiz!

They did so today, posting our June 1 interview with Dr. Allen Hershkowitz in which Hershkowitz gave his take on #Prexit, President Trump’s decision to pull the U.S out of the landmark Paris Climate Agreement.

Click here to link to the GreenBiz story.

And here are links to two other GSB, #Prexit-related statements.

 


 

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The GSB Interview: Justin Zeulner, Previewing the 2017 Green Sports Alliance Summit

THIS IS PART TWO OF A TWO-STORY SERIES ON THE GREEN SPORTS ALLIANCE.

Part One, posted Thursday, centered on the Alliance’s statement about President Trump’s decision to pull the U.S out of the Paris Climate Agreement (#Prexit) and its new “Live Green or Die” initiative.

Today’s Part Two is devoted to the seventh annual Green Sports Alliance Summit, taking place in Sacramento, CA at Golden 1 Center, the new LEED Platinum home of the NBA’s Kings, June 27-29. The Summit’s theme is PLAY GREENER™. What does that mean, exactly? To find out the answers to this and other Summit-related questions, GreenSportsBlog spoke with Alliance Executive Director Justin Zeulner. NOTE: The interview took place before Prexit. 

 

GreenSportsBlog: Justin, I know things must be crazy with the 2017 Green Sports Alliance (Alliance) Summit in Sacramento close at hand so thanks for taking the time to talk. Tell us, what does the Alliance mean by the PLAY GREENER theme for the Summit?

Justin Zeulner: My pleasure, Lew. To us, PLAY GREENER, which is not only the tagline for the Summit, but also for the Alliance more broadly, means anyone and everyone in the sports industry can get involved in the sports greening movement. We’re focusing this year’s Summit on how fans, athletes, and communities are getting engaged around sustainability. At the Summit, attendees will hear stories about how teams, leagues, venues, and athletes are doing this through our plenary and panel discussion. Many of our breakout sessions will even provide road maps for how they’re doing this inspiring work. To give you a sense of what I mean by that, let’s go back a few years. You know well, and have written about how the sports greening movement’s early days were mainly inward focused, concentrating on the greening of the games at the stadium, at the arena—from LED lights, to LEED certified stadiums, to recycling. Well that work has become the norm now; the green sports standards are pretty much set. The Summit is going to highlight how the next, impactful opportunity for green sports and the Alliance is to be outwardly focused. How teams are connecting with fans, at the stadium but also, crucially, at home, to get them making mindful, greener decisions; how teams and leagues are working with environmental non-profits and community groups; how corporate sponsors are getting behind green sports initiatives; and more.

 

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Justin Zeulner, Executive Director, Green Sports Alliance (Photo credit: Green Sports Alliance)

 

GSB: Well, you’re certainly talking GreenSportsBlog’s language, Justin. So many more fans consume sports on TV, online, and through other media than actually attend games. So you, we, have to get them involved in green sports.

JZ: And that we’ll be in Sacramento for PLAY GREENER is no accident. As we are being hosted by one of the leaders of the sports greening movement, the Sacramento Kings, at the LEED Platinum Golden 1 Center. The arena, a result of an innovative private-public partnership, demonstrates that Greater Sacramento is dedicated to being green through eco-smart buildings that is leading to a healthier community, not in some distant future but now, and in the near-term future. PLAY GREENER connotes a sense of urgency, that the time to act on environmental issues, on climate change, is now. We can’t leave it solely to our kids.

GSB: Amen! Do you think fans, whether at the ballpark or at home or on their mobile device, are ready to PLAY GREENER? By that I mean are they open to receiving environmental, climate change messaging through sports?

JZ: Yes! In fact, research shows fans are open to green messaging through sports. Because when people are in the sports environment, no matter where they’re consuming sports, they’re no longer Democrats or Republicans. Rather, they are Yankees fans or Cubs fans or you name it. And the word fan is absolutely key here. The passion of the fan differentiates sports from other forms of entertainment. If you reach them with a positive environmental message while people are in their fan mode, you can get to them.

 

Golden 1 Center

Golden 1 Center, home of the NBA Sacramento Kings and the site of the 2017 Green Sports Alliance Summit (Photo credit: Sacramento Kings)

 

GSB: Sounds like you’re talking about green sports, Version 2.0.

JZ: I think Version 5.0 is probably more accurate…

GSB: You know what? I agree…As there have been several inflection points for the sports greening movement over the past few years…

JZ: When you take a step back, you can see that the sports greening movement is in the midst of a typical evolution in its “product life cycle.” At first, we had to build the foundation…the greening of the games at the venues. This allowed teams, venues and leagues to walk the walk. And the Alliance went from its foundation of 6 member teams to nearly 500, in 15 leagues and now in 14 countries–all in six years time. So the foundation is rock solid. Now we’re building the house, influencing society at large on climate change through sports. As I said before, the time is ripe for society to look inside our house to see what we’re doing. And what they’ll see when they look in are fan and community engagement programs, they’ll see more athletes getting involved. And—this is really important—all stakeholders in green sports will surely notice that the Alliance is moving from a model that focused mainly on the Summit as “the main thing”, with webinars mixed in, to a model that includes year-round, PLAY GREENER campaigns. Campaigns that include the Summit and webinars, but also the second annual Green Sports Day, October 6, as well as publications—like our Champions of Game Day Food Report and upcoming reports around paper and water.

GSB: How will PLAY GREENER play out in Sacramento?

JZ: We’re starting off with golf, which as you know, is innovating at a rapid pace in terms of the environment, from the PGA of America to the USGA to the R&A in the UK and beyond. A pre-Summit golf tournament, in concert with the Sacramento Kings Foundation, will kick things off at Granite Bay, a greening course…The Alliance is assisting there. Foursomes will see what is happening from a sustainability perspective as they play the course. And then there will be green golf content at the Summit. Another key area at the Summit will be food. The Kings will, at the Summit, share their approach to using local food at the arena, along with their concessionaire, Aramark.

 

Chip In Golf Invitational

 

GSB: Both are leaders in at the intersection of sports and sustainable food.

JZ: Absolutely. Another area we will be exploring at the Summit is measurement, where are we on measuring the sustainable efforts of our teams and how we can do better. This is a must for the Alliance and for the sports industry more broadly. We’ll be talking about how teams and venues are measuring water usage, energy and food waste. Also, the community impact of the teams’ and venues’ sustainability programs will be examined. What’s been really gratifying is that teams and leagues have really been pushing measurement of environmental impacts, which has attracted the interest of the EPA and of the DOE.

GSB: Makes sense. As the expression goes, what gets measured gets managed and what gets managed matters. Plus measurement—after all, what are batting average, third down conversion rate, player efficiency ratings, but measurement tools—is endemic to sports. I understand that the Pac-12 is having a “summit within the Summit” of sorts…What will that be about?

JZ: I’m glad you brought that up. In the big picture, we see the college sports in the US as a great area for growth of the sports greening movement. That’s certainly been the case the last few years. In fact, Ray Anderson, Athletic Director at Arizona State University and an Alliance board member, introduced us to leaders at the other Power 5 conferences (ACC, Big 12, Big Ten and SEC) and the NCAA. And he was a prime mover behind the first Pac-12 Green Sports Conference, which will take place in Sacramento the day before the Alliance Summit kicks off. It will take a deep dive into the many and varied green sports efforts undertaken by the conference and its member schools.^ We expect attendees from the other Power 5 conferences, non-Power 5 conferences, as well as Division II and III, to benefit from the sessions. In addition to the Pac-12, we’re also going to have a Green Sports Youth Summit, a joint effort of the Alliance, Climate Sports Student Summits, and the Kings Foundation. Hosted by radio personality Diana Dehm, we will have speakers from Disney, the How Low Can You Go Challenge, and more…

GSB: The in-school carbon reduction challenge that was started in Florida by Linda Gancitano?

JZ: Exactly. And we will also have, as in past years, our Women, Sports & the Environment Symposium. Our opening night speakers will include the Mayor of Sacramento, Kings owner and green sports visionary Vivek Ranadivé. And Basketball Hall of Famer Bill Walton will be interviewed by Abe Madkour, Executive Editor of Sports Business Journal.

GSB: Bill Walton? That is PERFECT. All-time great player. Announcer. Outsized personality. Grateful Dead Head. Environmentalist.

 

Walton

Bill Walton: Two time NCAA championship winner (UCLA), two time NBA champion (Portland, Boston), member of the Basketball Hall of Fame, NBA and college basketball announcer, Grateful Dead Head. And Keynote Speaker at the 2017 Green Sports Alliance Summit. (Photo credit: Awful Announcing)

 

JZ: I knew him when I worked with the Trail Blazers in Portland—he’s a real climate change advocate who knows what he’s talking about. Jeremy Jones from Protect Our Winters (POW) is also on the docket, as is sustainable surfing, and much more.

GSB: What Jeremy Jones and POW are doing is fantastic, especially their lobbying for climate action in Congress. Speaking of politics—nice segue, right?—have you noticed any slowing of interest on greening issues among team owners since the change of administrations in Washington in January. My educated guess is many team owners likely supported Donald Trump, not exactly a climate change fighting champion.

JZ: We have not seen any slow down of greening from any team owners, any league, or from sponsors. In fact, we’ve seen the opposite—more engagement by teams on sustainability since the election.

GSB: That’s great to hear. Sounds like it will be an active, fun and substantive summit. I can’t end our talk without bringing up the media—or, to be accurate, the lack of media attention green sports has gotten. How does the Alliance hope to combat that, at the Summit and beyond?

JZ: Well, we know we need to get the great green sports stories to media outlets. And they should cover them for two reasons: 1. Their audiences will like them, and 2. They’re powerful stories. I am confident increased media coverage will happen, naturally and organically.

GSB: Is that something the Alliance will be measuring over the coming months and years?

JZ: We already measure it, in the context of our members and the Alliance. We’ve seen a 60% increase in media references to our organization over last year. Let’s not forget the social conversations either—in 2016 we found #greensports saw an over 350% increase in use across Twitter, Facebook, and Instagram! We only anticipate the coverage to increase and the conversations to amplify!

GSB: Those are strong results and I hope you’re right. But “I’m from Mizz-ou-rah” on this: I feel network and local sports broadcasters need to do much more to publicize green sports. One more thing: If people want to PLAY GREENER and attend the 2017 Green Sports Alliance Summit, how do they go about it?

JZ: Easy. Just go to http://summit.greensportsalliance.org/register/ and you can sign up in a few minutes.

 

 

^ Pac-12 school roster: Arizona, Arizona State, Cal-Berkeley, Colorado, Oregon, Oregon State, Stanford, UCLA, USC, Utah, Washington and Washington State

 

GSB News and Notes: PAC-12 Zero Waste Bowl Winners; Men’s and Women’s Final Fours Played on Sustainably Harvested Hardwood Floors; World Flying Disc Federation Names Its First Sustainability Director

 

The PAC-12 conference, in partnership with the Green Sports Alliance, announces the winners of its fall 2016 Zero-Waste Bowl competitions. The Men’s and Women’s Final Fours were contested on sustainably harvested hardwood courts. And Flying Disc sports (i.e. Ultimate Frisbee) makes its first GSB appearance as the World Flying Disc Federation (WFDF) hires its first sustainability director.

 

PAC-12 ZERO WASTE BOWL WINNERS

On Wednesday, the Pac-12, in partnership with the Green Sports Alliance, announced the winners of its third annual Zero Waste Bowl. The Pac 12 already has a strong relationship with the GSA: All 12 schools^ participated as members in 2016 and are doing so again this year.

The Pac-12 Zero Waste Bowl aimed to determine which school could divert the most waste from the landfill at a selected football (or other men’s or women’s) home game during the Fall 2016 sports season, as well as which one used the most innovative methods to expand the reach and impact of the competition. It provides a friendly and spirited platform for the schools’ athletics departments and other groups to engage on best practices in athletics waste diversion and to learn how each campus strives toward zero waste goals.

In addition to the overall waste diversion rate, the universities were scored on innovation, partnership and participation, as well as fan engagement. A panel of four independent judges determined the results.

Fall 2016 Pac-12 Zero Waste Bowl Challenge Final Results:

la-coliseum-usc-neil-leifer

The Los Angeles Coliseum is now Zero Waste for USC football (Photo credit: Neil Leifer)

 

Finally, the judges awarded three Pac-12 universities with special awards for Most Improved (USC), Fan Engagement (Stanford), and Athlete/Player Engagement (Oregon State).

Stanford’s Cardinal Green fan-centric program, part of a nationwide Gameday Challenge to see which participating school could reduce waste the most, won points for its comprehensiveness. It reached out to a multitude of stakeholders to encourage recycling and composting at one football game, one men’s basketball game and one women’s basketball game. Students, season-ticket holders, single-game ticket holders, employees, gameday staff, volunteers and more were engaged. The communications effort was clever and deep, both in the tailgate area and especially in the stadium and arena:

  • The Stanford marching band made sustainability and Zero-Waste a theme of one of their vignettes during halftime of the football game.
  • A Stanford-produced video (“All About No Waste at Stanford”, a musical parody based on Meghan Trainor’s “All About that Bass”) was played during halftime.

  • The Public Address Announcer discussed Game Day Challenge information twice towards beginning of game, encouraging fans to properly sort their waste.

  • Sustainability facts were displayed on the main scoreboard about once per quarter.

  • Compostable bags and half-page flyers showing what to compost and where compost bins are located were distributed to tailgaters.

 

“All About No Waste” video (3:12) was shown at halftime of the 2016 Gameday Challenge football game at Stanford Stadium.

 

Oregon State won the Athlete/Player Engagement honors thanks to its Beaver Athlete Sustainability Team (BAST), a group led by swimmer Jesikah Cavanaugh and Sam Lewis of women’s cross country. BAST, which also draws its members from football, men’s and women’s basketball, women’s soccer, women’s rowing and women’s track, came together because they had a passion for sustainability, the climate change fight and saw areas of waste in their community and athletic department. They started with small ideas which evolved into an organized group focused on engagement, education and service to the environment. Three key action areas for the 2016-2017 academic year include:

  • Reduce Food Waste in Valley Performance Center (where the players eat their meals): Introduced composting and increased recycling.

  • Create Awareness Around Sustainability and to Build Bridges Between Campus and the Community Launched the #BeavsRecycle Campaign with Oregon State Campus Recycling to create an awareness of recycling throughout campus as well as the student-athletes’ commitment to the environment

  • Foster a More Sustainable Experience at Sporting Event: Collect unused or disposed of giveaway items at football and basketball games for recycling. Educate fans about recycling at baseball games.

According to Ms. Cavanaugh, the BAST program is a natural outgrowth of the already deeply embedded sustainable/green culture at Oregon State: “Many of my teammates have become passionate about being sure to sort their waste because of the culture here at OSU.”

 

Oregon State University student-athletes share why they’ve joined the Beaver Athlete Sustainability Team or BAST in this video (1:43)

 

MEN’S AND WOMEN’S FINAL FOURS PLAYED ON SUSTAINABLY HARVESTED WOOD FLOORS

While South Carolina and North Carolina are deservedly being hailed for winning the  2017 NCAA Women’s and Men’s National Championships, respectively, the courts they won on merit kudos as well.

You see, the hardwood floors at American Airlines Center in Dallas, site of the Women’s Final Four, and University of Phoenix Stadium in Glendale, AZ, host of the Men’s Final Four, were made from wood sustainably harvested from The Nature Conservancy’s Two Hearted River Forest Reserve in Michigan’s Upper Peninsula.

Connor Sports, the Official Court Provider of the NCAA, single-sourced all the timber from Sugar Maple trees in the TNC’s Forest Stewardship Council (FSC)-certified forest in the Upper Peninsula.   

“Our goal at Connor Sports is to provide our NCAA customer with the best possible court products using responsible forestry practices,” said Jason Gasperich, Director of Sustainability for Connor Sports. “This unique method…mark[s] the first-time Connor Sports has single-sourced all the timber for a customer project from one forest, and Sugar Maple trees are the industry’s most prized species known for their durability, strength and light coloring.”

The Two-Hearted River Forest Reserve spans approximately 24,000 acres. Sustainable forestry practices include ecological thinning, selectively cutting trees to improve the health of the forest that are also economically viable. Thirty-five acres of the Reserve were sustainably harvested to create this year’s championship floors.

 

JOHANNA VON TOGGENBURG NAMED SUSTAINABILITY DIRECTOR OF WORLD FLYING DISC FEDERATION (WFDF)

GreenSportsBlog has never reported on the world of Ultimate Frisbee and other flying disk sports. Until today, that is.

That is because Johanna Von Toggenburg, who has played and coached ultimate frisbee, and currently works for the United Nations on the Economic and Social Commission for Western Asia, has been named the first Sustainability Director of the World Flying Disk Federation (WFDF).

Johanna Von Toggenberg

Johanna Von Toggenburg, new Sustainability Director for the World Flying Disk Federation. (Photo credit: SwitchMed)

She played Ultimate in Britain, France, Belgium, Italy and the United States, competed at the European Ultimate Championships in 2007 in England, and also helped found the Lebanon Flying Disc Association when she moved to that country in 2015.

“My vision for this role is to develop transparent assessment mechanisms with practical recommendations to ensure activities carried out by WFDF and its members are done in a sustainable manner,” said Von Toggenburg, “I am excited about combining my profession and passion in order to mainstream sustainable practices into all aspects of flying disc sports worldwide.”

WFDF President Robert Rauch welcomed Von Toggenburg into the role and says she will hit the ground running to improve the environmental performance andgovernance and of the organization.

“The appointment of Johanna von Toggenburg as our first ever sustainability marks another important step in fulfilling our commitment to the environment and to stage sustainable world events and make sure that WFDF operates under best of class governance procedures,” he said.

“We will now be better equipped to apply our sustainability evaluation tools like the Sustainable Sport Event Toolkit provided by our partner AISTS and ensure that sustainability issues are considered when reviewing applications for our development grant projects.”

^ Pac-12 schools: Arizona, Arizona State, Cal-Berkeley, Colorado, Oregon, Oregon State, Stanford, UCLA, USC, Utah, Washington, Washington State

 


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