Ken Belson and The New York Times #CoverGreenSports

About a month ago, GreenSportsBlog launched a new hashtag, #CoverGreenSports. Its goal is to encourage the mainstream media, from sports to green to news, to cover the sports greening movement. Last week, the US “paper of record,” The New York Times and lead NFL writer Ken Belsonstepped up to the #CoverGreenSports plate in a big way, with “Sports Stadiums Help Lead the Way Toward Greener Architecture”

 

The fourth week in May should be a quiet time for the lead NFL reporter at The New York TimesThe draft, which took place in April, is already old news and training camps don’t open until late July. You would think this time of year is when NFL writers should be on vacation.

But last week was a busy one for Ken Belson, proving that there is no such thing as a quiet period for the NFL.

 

Ken Belson NYT

Ken Belson of The New York Times (Photo credit: The New York Times)

 

In fact Belson, working at breakneck pace, had three stories in The Times over a 48 hour period:

  1. “The NFL and Nike Make Room for Fanatics,” detailed how the League expects revenue from merchandise sales to increase by 50 percent by 2030 through a new deal with Fanatics.
  2. In “NFL Anthem Policy Bound to Please Only the NFL,” Belson opined about the NFL’s controversial, just-announced national anthem policy. It was instituted in response to protests by some NFL players in 2016 and 2017, most notably ex-49ers QB Colin Kaepernick, who knelt during the playing of the national anthem. They did so to draw attention to police brutality and other social injustice against African-Americans. But many NFL fans, including President Trump, feel that the kneeling players disrespect the flag. The new policy requires players to stand for the playing of the anthem or stay in the locker room during that time. There was no player input on this decision. Belson’s take: “It’s hard to envision the N.F.L. crafting a policy that satisfies everyone. But one that is likely to satisfy only the 32 owners hardly seems like an enlightened solution.”

But it was his third story that interested me most — and made me smile.

In Sports Stadiums Help Lead the Way Toward Greener Architecture,” Belson gave Times readers a terrific Green-Sports tutorial. 

He kicked off with Atlanta’s Mercedes-Benz Stadium, the new home of the city’s NFL and MLS teams and the world’s first LEED Platinum certified stadium. Belson’s main insight is in sync with GreenSportsBlog’s overall ethos: “Green stadiums are shining a light on the complex and critical issue of climate change. Fans disinclined to care about the issue are exposed to things like highly efficient LED lighting or low-flush toilets, and can see that going green is not a hardship, but a choice.”

 

Mercedes-Benz Stadium

Mercedes-Benz Stadium in Atlanta, the first to win LEED Platinum certification. (Photo credit: Kevin D. Liles for The New York Times)

 

Belson then took readers on a brief trip across the pond — “many of the innovations [in green stadiums-arenas] are being developed in Europe, where laws and regulations governing greenhouse gas emissions are stricter,” — before pivoting back to North America and the National Hockey League.

He lauded the NHL as a green leader among sports leagues for understanding the existential threat the sport faces from climate change and for taking steps to combat it: “The number of ponds that freeze over in winter has fallen dramatically in recent years, making the sport less accessible in countries like Canada, where many children first start playing the game outdoors. Going green is a way to address a long-term threat, not just save money.”

 

Lake Louise hockey

According to a study by McLeman and Robertson, published in The Canadian Geographer, the future of outdoor ice hockey on Lake Louise in Alberta and elsewhere in Canada is at risk due to the effects of climate change (Photo credit: Edmonton Journal)

 

GreenSportsBlog readers are likely familiar with much of this. And the folks quoted in Belson’s piece likely ring a bell.

You probably recognize Scott Jenkins, Mercedes-Benz Stadium’s general manager and the Chairman of the Board of the Green Sports Alliance, as an “evangelist of all things green.” 

 

 

LEED Platinum Certification Event - from right - Rich McKay, Scott Jenkins, Arthur Blank

Scott Jenkins (c), General Manager of Mercedes-Benz Stadium, flanked by Rich McKay (l), President of the Atlanta Falcons and Arthur Blank, at the LEED Platinum announcement event (Photo credit: AMB Sports and Entertainment)

 

And you probably know of Allen Herskhowitz, ex-President of the Alliance and a founder of Sport and Sustainability International (SandSI), which promotes low-carbon strategies for sports teams, leagues and association. He told Belson, “Any single sporting event doesn’t really have a giant ecological footprint, whether it’s a football game or even a season for a team. But the cultural and social platform of sports is almost unparalleled in terms of its ability to reach people.”

Yes, you may recognize Scott and Allen and the many other Green-Sports luminaries who have been featured in our posts these past five years, but the thing is, most humans have no idea who they are and are unaware of the important work they are doing. 

So it is very important that The (NOT failing) New York Times, with its massive reach and prestige, has decided to #CoverGreenSports with Belson’s piece.

Does this foreshadow a trend? 

It should, especially since the millennial and GenZ readers that The Times — and for that matter, almost all media outlets — is desperate to engage, care more deeply about the environment, sustainability and climate change than do their predecessor generational cohorts. 

But it is, methinks, too early to tell. 

One potential brake on an increase in Green-Sports coverage from mainstream media outlets is that the topic crosses many areas — sports, green/environment, business, and politics, to name a few.  That means that no one department claims natural ownership of Green-Sports and so no editor will assign a beat writer to cover it. What is more likely is that the hodgepodge we see now — a rare story by a sports reporter here and another one-off story from a business reporter there — will continue.

Until, that is, a department editor — I don’t care which department — says strongly “Green-Sports is MINE!”

With that in mind, we invite any visionary Green-Sports-minded editors to go through GreenSportsBlog’s archives to find a few hundred compelling story ideas to bring to their readers.

You will be glad you did!


 

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#CoverGreenSports

The GSB Interview: Rita Ricobelli, Sustainability and the 2026 Canada-Mexico-USA FIFA World Cup Bid

The winner of the right to host the 2026 FIFA World Cup will be announced in Moscow on June 13 on the eve of the start of this year’s tournament. Sustainability is a key pillar of the first ever three-country bid from Canada, Mexico and the United States — aka the United Bid. Wanting to know much more, GreenSportsBlog spoke with Rita Ricobelli, Sustainability Director of the United Bid.  

 

GreenSportsBlog: So Rita, how does a woman from Argentina lead the sustainability effort for the United Bid — from Canada, Mexico and the USA — to host the 2026 FIFA World Cup (men’s)?

Rita Ricobelli: Great question, Lew. Growing up in San Francisco, a small town near the city of Cordoba in Argentina, I developed a passion for soccer (or futbol), even though there were no soccer leagues in which girls were allowed to play … Nevertheless, I became a big fan of Boca Juniors, one of the two biggest teams in my country.

GSB: River Plate being their big rivals…

RR: We don’t talk about them 🙂 Fast forward to early adulthood. Interested in global development, I got my Masters of International Affairs at Columbia University’s School of International and Public Affairs (SIPA). During that time, I formed an amateur soccer team, which is still part of the New York Women’s Metropolitan Soccer League. Given my passion for sports (I also grew-up playing tennis), my first job after graduate school was at a sports and media platform in New York City, which included the Pan-American Sports Network (PSN).

GSB: What is the Pan-American Sports Network?

RR: It was a Spanish-Portuguese language sports network in Latin America, with significant soccer content, as part of a sports media and marketing platform based in the US. It was a great working experience but the network was sold (a lot of its content was passed over to Fox). Then I pivoted again, workwise.

GSB: What did that pivot entail?

 

Rita Ricobellii

Rita Ricobelli, sustainability director for the United Bid to host the 2026 FIFA World Cup, at FIFA’s world headquarters in Switzerland (Photo credit: Rita Ricobelli)

 

RR: I went to work for a New York-based educational NGO, then moved back to Argentina for a year, consulting for the Columbia Business School down there, where I also experienced sports in a fascinating way that was new to me: to engage at-risk youth. I came back to New York in 2006, determined to work on Sustainable Development and the potential application of sports in this quest. In 2007, I joined Columbia’s Earth Institute.

GSB: …Led by economist Dr. Jeffrey Sachs…

RR: …At the time, yes. I was hired by the Earth Institute to help manage its international research, education and applied-research initiatives, including the Millennium Villages Project (MVP), a very ambitious endeavor based on the UN’s Millennium Development Goals. The MVP involved multidisciplinary scientists and collaborators working alongside more than 100 communities, mainly in Africa, on health, agriculture, education, infrastructure, and business development projects. Community engagement, in some cases, was a challenge, and that is when I proposed the use of sports, particularly soccer, as an engaging platform. Many academics were skeptical about linking scientific projects with soccer. But, some understood the opportunity and provided support, including Dr. Sachs, as well as Sree Sreenivasan, a visionary alum, and Dr. Safwan Masri.

GSB: So how did you get from working on the Millennium Villages Project with the Earth Institute to managing sustainability for the United Bid of Canada, Mexico and the United States to host the 2026 FIFA World Cup?

RR: My first involvement with a World Cup bid was in 2009, advising the U.S. bid team on an innovative proposition to combine soccer with social and environmental science-based projects. Together with Columbia University experts, we developed initiatives to work — through soccer — on STEM education and childhood obesity — through urban planning models — in the U.S. and on youth health and other sustainability areas in developing countries, to be included in the U.S.’ 2022 World Cup Bid Book.

GSB: …”Bid Books” being another way to say proposal for an interested country or countries to be considered as a host of the FIFA World Cup…And the 2022 World Cup, despite a wonderful proposal, was awarded to Qatar. We could get into that decision by FIFA but that would take away from the focus of this story, the sustainability facets of the 2026 United Bid…so we won’t!

RR: Yes. I am fortunate to have this extraordinary opportunity as part of the 2026 United Bid Committee of Canada, Mexico and the United States. The sustainability requirements for our current bid book are a lot more detailed and follow international sustainability standards more tightly prescriptive than in prior World Cup cycles, including new human rights and labor sections, as well as the application of international sustainability standards.

GSB: Talk more about the 2026 bid — how it became a United bid, your involvement on the sustainability side, the bid’s highlights as they compare to your lone competitor, Morocco, and where things stand about six weeks away from the decision.

RR: The 2026 FIFA World Cup will be the largest in the event’s history, expanding from the current 32 to 48 participating countries, and a total of 80 matches. Host countries will need to provide more stadiums and modern infrastructure as well as the ability to support larger populations of local/global fans. That is why Canada, Mexico and the United States came together in April 2017, to combine their resources, experience and capacity, to be UNITED, AS ONE.

 

United Bid Infographics

 

It has been an incredible sprint: an exciting and intense proposition, requiring a 24-7 commitment. We only received the final bid requirements in October last year, five months before the Bid submission deadline.

GSB: …Holy cow! That’s only eight months before the bid will be awarded! Now I get your 24-7 comment! Had prior US bids had a sustainability director or is this United Bid a first?

RR: It is a first and that’s largely thanks to John Kristick, executive director for the 2026 United Bid. He was already very supportive of the sustainable development agenda in the previous Bid (as managing director), understanding that sustainability is a key issue not only for the event but for the sport at large. He has an extensive track record in sports, particularly in soccer. Having a director of sustainability was in his management plan from the very beginning as he saw it as an essential role.

GSB: I’ll say! What are the main sustainability initiatives for 2026?

RR: The last three sections of our Bid Book, which your readers can access online (click here), are devoted to sustainability in its broadest definition. Section 22 includes our proposal for a sustainable event management system, based on ISO 20121, and other international standards. ISO 20121 takes into account social, economic and environmental areas, including governance and other aspects to sustainably manage the World Cup. Section 23 details our human rights and labor strategy, including an extensive human rights risk assessment. Section 24 is devoted to environmental protection and enhancement. As our Bid proposition does not include the need to build any new stadiums, we can then focus on other hosting priorities, including sustainability aspects.

GSB: …The most energy efficient stadium is the one you don’t have to build…

RR: Exactly. The three key themes of our bid are Unity, Certainty and Opportunity. The fact that all 23 stadiums in our bid — a list that will be culled down to 16 for the tournament — are already built is a foundation of its certainty. All stadiums will have an environmental certification by 2025, which is one of FIFA’s requirements. But, our commitment is to go beyond FIFA’s requirements. That is why we proposed a Sustainability+ strategy, looking to set a new standard for mega-sporting events and to maximize soccer’s contribution in achieving the UN Sustainable Development Goals. We will strive to offer an event that is carbon neutral and zero-waste, with no loss of biodiversity. Carbon emissions and water usage, as well as transportation will be managed from a best-in-class sustainability perspective. Healthy, sustainably produced food and beverage options will be available at all of our venues. Goods and services will be sourced via a sustainable procurement process.

 

Azteca Sportsnet.ca

Iconic Estadio Azteca in Mexico City, one of three Mexican venues in the mix to host matches in the 2026 FIFA World Cup as part of the United Bid (Photo credit: Sportsnet.ca)

 

Edmonton Daily Hive

Commonwealth Stadium in Edmonton, Alberta is one of three Canadian venues in the United Bid’s application to host the 2026 FIFA World Cup (Photo credit: Daily Hive)

 

Levi's Stadium

Levi’s Stadium in Santa Clara is one of 17 US stadia included in the 2026 United Bid (Photo credit: Levi’s Stadium)

 

GSB: From what I understand of Morocco 2026’s plan, all of their stadiums will either need to be built or renovated, which is a massive difference between the bids, sustainability-wise and otherwise. As far as transportation is concerned, if history is any guide, getting people to and from the three countries will make up the lion’s share of carbon emissions for your bid.

RR: You’re right. In fact 85 percent of emissions are projected to be transportation-related, with 51 percent resulting from international travel and 34 percent coming from inter and intra-city travel. Therefore, we have proposed a Carbon Management Plan, including reporting and reviewing of carbon reduction opportunities, training and awareness, offsetting and mitigation strategies. We will provide low-emissions transportation options for players, officials, the media, fans, and other visitors. Cycling and walking will also be encouraged.

GSB: I expect that, by 2026, EVs and EBuses will be in far greater supply than they are now. Finally, it wouldn’t be a GreenSportsBlog interview about a mega-sports event without a question about fan engagement. Here goes: What is the 2026 United Bid team’s plan for fan engagement on environmental sustainability?

RR: What a wonderful last question. We presented a Fan Engagement section, which was not part of the Bid requirements. Focused on sports for development, marketing and business, the section proposed the crafting of new approaches to connecting with fans, refining new methods of fan activation and testing what works and what doesn’t. In connection to sustainability, we hope to better harness the passion of fans towards sustainable development, which is a topic very close to my heart. I have worked with behavioral science experts, including Dr. Elke Weber, on opportunities to foster positive behavior change through sports, particularly soccer. A focus has been improving the communication of sustainability aspects to fans as well as their level of engagement on these issues. So, there are definitely a lot of interesting opportunities to further engage and empower fans to support sustainability.

GSB: I look forward to discussing that platform in the not-too-distant future. Good luck in Moscow on June 13! 

RR: Thank you! I look forward to future discussions and tante grazie!


 

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Let’s Start a Movement to Get the Sports Media to #CoverGreenSports

Longtime readers of GreenSportsBlog know I believe that Green-Sports 1.0 — the greening of stadia and arenas — has been a great success. They also know I believe that Green-Sports 2.0 — engaging the 65-70 percent of humans who are sports fans on environmental issues, including climate change — is the more important yet far heavier lift.

For Green-Sports 2.0 to have a chance of meaningful success, the media — sports and otherwise — needs to do a much better job of sharing the many inspirational Green-Sports stories with its sizable audiences. It says here that the media won’t do so on its own. So we, the GreenSportsBlog community, need to push them. And that starts today with the launch of the #CoverGreenSports hashtag. 

 

 

Since I launched GreenSportsBlog almost five years ago, I’ve found there are two opposing forces in the sports-greening movement:

#1: The sports world is greening rapidly: And that pace has picked up to the point where:

  • LEED certification for stadia and arenas is considered the cost of doing business. In fact, the biggest question is often not IF a venue will go for LEED, but will it go for Platinum or “settle” for Gold,
  • Zero-waste games — to qualify, stadia or arenas must divert 90 percent or more of food waste from the landfill — are increasingly commonplace, as are on-site solar panel installations, electric vehicle (EV) charging stations, and much, much more.

#2: A precious few sports fans know about this: Despite an increased number of fan engagement efforts by a gaggle of teams and leagues recently, I would bet real money on the accuracy of this statement.

Absent any meaningful data on sports fan awareness of Green-Sports initiatives (note to the Green Sports Alliance — a quantitative, projectable study, updated over time, is much needed here) the best I can offer right now is this nugget of anecdotal data:

In early April, I moderated “The Intersection of Sustainability, Sports and Business,” a panel discussion held at the NYU Stern School of Business and hosted by their Center for Sustainable Business. Before turning to the panel, I asked the audience if they knew that Ohio State home football games are zero-waste, that the Super Bowl offsets all of the direct emissions associated game, and more.

 

Zero-Waste 1

Zero-Waste 2

Zero Waste Stations and signage, Lower Level Concourse at Ohio Stadium, home of Ohio State football. The stadium has been Zero-Waste — diverting more than 90% of food waste from landfill — since 2013 (Photo Credit: Lewis Blaustein)

 

Maybe two or three hands moved skyward in response to each question — a tiny number considering there were 50-60 people in the room.

Not good, I thought.

We need to get awareness about Green-Sports waaaaay up among sports fans. How high? Given the existential nature of the climate crisis I would be satisfied with awareness levels similar to the number of people who know that you can save 15 percent or more on car insurance by switching to GEICO!

 

GEICO Ad Age

Awareness of Green-Sports approaching awareness levels of nearly ubiquitous GEICO ads? Now THAT would be surprising…and welcome (Photo credit: Ad Age)

 

The only way we get that close to that exalted neighborhood is through significant sports media coverage of the great, sports-greening advances happening virtually every day in many corners of the sports world.

Not so fast, you say! “TV networks and cable sports outlets like ESPN and Fox Sports want their announcers talking about the games. They don’t want them talking about the environment!”

Of course, the game is the thing during a broadcast, but it’s not the only thing.

Sportscasters often bring up the causes promoted by the league, teams and/or athletes they’re covering. Those mentions are sometimes prompted by a contractual relationship — i.e. when the NFL sponsored Breast Cancer Awareness Month in October, the networks that broadcast the games in the U.S. (CBS, Fox, ESPN, and NBC) ran breast cancer-related public service announcements (PSAs). Or sometimes an announcer will organically bring up the cause-related work of a player he/she is covering (I’m making this up: “LeBron James scored 40 points tonight, which means $4,000 is donated to the LeBron James Family Foundation.”)

Environmental issues, especially climate change, need similar oxygen on sports broadcasts, no matter the medium.

But that won’t happen unless the broadcast and cable networks airing sports events, along with the websites, newspapers, and magazines that write about them believe there is an audience for environmentally themed content.

That means green-minded sports fans are going to have let the ESPNs, the CBS Sports’ of the world know that the sports-greening movement is important to them. That also holds true for sports websites like TheRinger.com and SI.com, news websites like npr.com and Slate.com as well as sustainability-focused sites like GreenBiz.com.

Fans should reach out to sportscasters who are active on social media and who are known for speaking about issues beyond the playing field. Bob Ley (@BobLeyESPN), the long-time host of ESPN’s “Outside The Lines,” is Exhibit A. Peter King (@SI_PeterKing), the long time Sports Illustrated NFL writer, and author of the must read MMQB (Monday Morning Quarterback) column on SI.com, is Exhibit B.

Newscasters with an expressed interest in sports (there are a lot of them!) should also be contacted. Mike Pesca (@pescami), host of The Gist podcast — which tackles sports along with other topics — on Slate.com, needs to be in the know about Green-Sports. And Alabama Crimson Tide, Red Sox and Liverpool F.C. fanatic Joe Scarborough (@JoeNBC) should be added to the list. I’m sure you can come up with more.

And that’s where #CoverGreenSports comes in.

When we (and that means YOU!) hear about a Green-Sports story, through this blog or anywhere else, we need to reach out to the folks listed above via social media with the #CoverGreenSports hashtag. Here’s what I mean:

Ex-UCLA quarterback Josh Rosen is expected to be selected in the top 10 in Thursday’s NFL draft. For argument’s sake, let’s say he’s selected by the Buffalo Bills (per my column a couple of weeks back, I hope he ends up with the New York Jets. But I think they’re going to pass on him in favor of Baker Mayfield so Rosen will shuffle off to Buffalo.) Any green-minded Bills fans should reach out to the team and to the local broadcast stations with a tweet that could go something like this: @Josh3Rosen is a member of the @BuffaloBills! How gr8 is THAT!? We have a QB that will lead us to the #SuperBowl and who cares about #climatechange! Please tell Rosen’s green story. #CoverGreenSports

If you’re not a Bills fan, you could still craft a tweet tailored for the national media (ESPN, Fox Sports, etc.): @Josh3Rosen, new @BuffaloBills QB, is also an #ecoathlete. Tell his green story during Bills games — millennials and GenZ viewers will thank you. Don’t be afraid of those opposed; Green-Sports a winner. #CoverGreenSports

And — now this is really important — we also need to give BIG shout outs to those who ARE ALREADY COVERING Green-Sports and who may start to use the #CoverGreenSports hashtag. That is a small club for now but membership is growing slowly but surely. We can be the catalyst that accelerates the growth trend.

I will tweet the #CoverGreenSports hashtag (and use it on Facebook, Instagram and LinkedIn) whenever appropriate – to “nudge” those who need to cover it or to “fame” those who already, wisely, are. Will you retweet? Are you with me?

Let’s DO THIS!

Of course we can’t just do this willy-nilly; a strategic approach is what’s needed. Since hashtags and connecting with influencers are not my bailiwick, I reached out to someone who lives and breathes strategic influencer outreach.

Andrea Learned (@AndreaLearned) is a Seattle-based, self-described “communications strategist, with deep expertise in influencer relations.” Sustainability is one of her primary beats on Twitter. Andrea has made it a cause to generate interest in urban cycling-for-transportation by promoting the #Bikes4Climate hashtag as part of the broader #Cities4Climate movement.

 

Andrea.Profile.HardiePic

Andrea Learned (Photo credit: Hardie Cobbs)

 

In a free-flowing conversation a few weeks back, Andrea enthusiastically offered these suggestions:

  • “Map out an influencer strategy that goes beyond the tried and true, established ‘influencers’ — in the environmental space, that might mean Leo DiCaprio — to find new up and comers.”
  • “Find social media influencers who are interested in sports and climate. Athletes and non-athletes. Use the community you already know and expand from there. For example, I am always attuned to climate journalists who also happen to be big city bikers. Those writers have the potential to be climate action INFLUENCERS in capital letters “
  • Reach out to them with Green-Sports messaging and #CoverGreenSports and retweet their responses. Love them UP for even mentioning green-sport elements in any of the reporting they do already. “

Suffice to say, while I will be on the lookout for new influencers to move the #CoverGreenSports hashtag, I realize I already am connected to a great group influencers — y’all!

So please help spread the #CoverGreenSports hashtag. I promise you three things:

  1. Doing so will take a minimal amount of time, and
  2. It will be fun, and
  3. Your impact per minute spent has the potential to be massive!

 


 

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South Pole Measures Carbon Footprint for FIFA World Cup, UEFA Euro Championships; Helps Members of Auto Racing’s FIA Offset Emissions

 

Mega-sports events like the Olympics, FIFA World Cup and Super Bowl have been greening in some way, shape or form for more than a decade. Waste reduction, LEED (or BREEAM or CASBEE) certification, measuring carbon footprint, and more. I got to thinking it would be interesting to talk to one of the companies that does the carbon footprint accounting — to understand how it works, what gets measured, what decisions, if any, are made to reduce emissions. So we were very happy to chat with Natalia Gorina and Franka Bosman of South Pole, a very interesting company that is one part sustainability consulting firm and one part emissions reduction project developer. There may be even more parts but this is good enough for now.

 

Natalia Gorina and Franka Bosman have very cool job titles and even cooler missions at South Pole.

Geneva, Switzerland-based Natalia’s is Sales Director, Carbon and Renewables. Sounds like a good fit for someone who describes her career as being “devoted to using economic incentives to solve the climate crisis.” With South Pole since 2014, Natalia helps corporations understand that it is good business to measure and reduce carbon emissions. She helps corporations talk the sustainability talk and walk the sustainability walk.

 

Natalia Gorina 1

Natalia Gorina, South Pole (Photo credit: South Pole)

 

Franka wants to “devote my life to improving the world by helping companies and people to take action against climate change.” Prior to coming to South Pole, Franka worked in finance, trying to disrupt it from the inside out.

 

Franka Bosman

Franka Bosman, South Pole (Photo credit: South Pole)

 

Natalia and Franka sure seem like they are in the right place.

 

SOUTH POLE: MATCHMAKING CARBON REDUCTION PROJECTS WITH CORPORATE FUNDERS

South Pole was founded in 2006 as a climate change fighting/sustainable business spinoff from ETH, a technical university in Switzerland. The company has since grown to over 200 employees with 16 offices around the world, with several located in Latin America, China and the Indian sub-continent where many emissions reductions projects are located.

Those employees 1) help corporate clients source and develop emissions reductions and renewable energy development projects, 2) consult on sustainability strategy for corporations and, 3) manage their own carbon emissions projects that generate carbon credits that they then try sell to corporations.

“We are more than emissions reduction credit providers,” explained Natalia. “We come in at an earlier stage than most sustainability consulting firms by investing our own funds to cover carbon certification costs and leading projects through the entire certification cycle. We serve as the project developer for renewable energy companies and local organizations that produce and distribute water filtration systems and cook stoves, for example.”

“South Pole is a matchmaker of sorts,” added Franka. “We currently have over 500 emissions projects underway that we match with corporate funders. Then we measure results in a way that is linked to the UN Sustainable Development Goals: biodiversity gains, jobs created, and more.”

 

HANDLING FAN ENGAGEMENT FOR UEFA 2016 CHAMPIONSHIP

South Pole has partnered with UEFA, the governing body of European soccer/football, since 2012. They started by calculating the greenhouse gas emissions generated from flights taken by UEFA referees and staff and offering Gold Standard certified carbon credits to offset those emissions. “We make it easy for them,” offered Natalia. “We give them a choice of projects and they choose one per year.”

Given that UEFA governs European soccer and manages Euro Championships, it makes sense that they would want to invest in European projects. Thing is, there aren’t that many to choose from because the Kyoto Protocol mandated that the lions’ share of emissions reductions projects be in the developing world. “So we have to work outside the box a bit,” advised Natalia. “Turkey, a UEFA member, has some projects. For example, last year UEFA supported the Gold Standard Cakirlar Hydro Project. And then we offer projects from countries that have a connection to a UEFA country.  For example, UEFA chose to support the Prony Windfarm project because it is located in New Caledonia, a French territory overseas. The wind turbines installed there are very innovative because they tilt downward during hurricanes which leads to significant reductions in damage.”

 

Prony Windfarm Vergnet

Prony wind farm in New Caledonia (Photo credit: Vergnet)

 

South Pole and UEFA ramped up their sustainability efforts at Euro 2016, the quadrennial continent-wide tournament by engaging fans. Fans traveling to the month-long soccer-fest held throughout France had the opportunity to offset their travel via an easy-to-use carbon calculator. “We aimed to make it fun for fans to take environmental action,” said Natalia. “Committing to measure and offset their travel entered fans into a sweepstakes; the grand prize offered a ticket to the final game.”

Fan participation levels were not as high as envisioned. Natalia attributes this to the complexity of the entry process: “Fans had to go through several steps to compensate for their emissions. It needs to be a super easy, one click process. Or, even better, have the offsetting option as the default position in the ticket purchasing process, from which fans can opt-out if they don’t want to participate.” South Pole will have the opportunity to collaborate with UEFA further on environmental issues, including hopefully improving upon fan engagement participation, with a four-year extension of its contract. That will take it through Euro 2020, the first tournament to be played across the continent rather than in one or two countries.

 

MEASURING GREENHOUSE GAS EMISSIONS FOR 2018 FIFA WORLD CUPTM IN RUSSIA

FIFA, the governing body of world soccer, hired South Pole to measure greenhouse gas (GHG) emissions for the 2018 men’s World Cup in Russia.

The company issued a report that offered a broad estimate of GHG emissions for 2018 FIFA World Cup Russia, from the preparation phase — per Natalia: “The organizers committed to ‘green certification’ for all 12 venues; as of now, at least 3 have achieved BREEAM^ certification” — through the World Cup itself. They projected Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from the generation of purchased energy), and Scope 3 (value/supply chain emissions). Fan travel to and from Russia, the by far the largest GHG emissions component, falls within Scope 3. According to Natalia, “More than two thirds of all GHG emissions associated with 2018 FIFA World Cup Russia are linked to international air travel of attendees.”

 

Volvograd Arena Guardian

The BREEAM-certified Volgograd Arena (Photo credit: The Guardian)

 

Not surprisingly, it says here, the organizers of the 2018 FIFA World Cup feel fan travel to get to and from Russia is not under its control and are focusing on Scopes 1 and 2. But wouldn’t emissions from travel within a country as vast as Russia be massive? Not so, said Natalia: “Emissions from travel within Russia will be much lower, in large part because the venues are concentrated in the European, west-of-the-Ural-Mountains section of the country.”

Will South Pole do an accounting of actual 2018 FIFA World Cup Russia emissions to see how they compare to the estimate? “Our assignment was just to do the estimate,” reported Natalia.

If South Pole is engaged by FIFA and the organizers of the 2022 World Cup in Qatar, here’s hoping they get to report on the actual GHG emissions, and not just estimate them. Lord knows, a World Cup in Qatarian summer will be a massive environmental challenge (and that’s putting it mildly).

 

HELPING FIA MEMBERS OFFSET EMISSIONS FROM MOTOR SPORTS

Turning to motor sports, South Pole is helping members of FIA (Fédération Internationale de l’Automobile), the governing body for Formula 1, auto rallies, Formula E and more, to achieve carbon neutrality.

Similar to UEFA, South Pole is finding offset projects for FIA members to support in the areas where races take place. “Rally Australia, a long-distance auto race in Coff’s Harbour off the country’s east coast, wanted projects that benefitted wildlife and the environment in Australia,” asserted Franka. “We helped them offset unavoidable emissions by connecting them with a project that protects the habitats of the Tasmanian Devil.”

Franka also notes that, “While European projects would be desirable for sports events taking place in Europe because of their proximity, most are happy to support programs in the developing world. One, because that’s where the need is the greatest and, two, there’s a sexiness to them given the huge positive impact these projects have for local people and the environment.”

 

WHAT’S NEXT? TELLING THE STORY TO FANS MORE CONSISTENTLY

GreenSportsBlog readers certainly know that my biggest pet peeve about the sports-greening world is that the fantastic stories about its greatest advances are not being told to fans and other stakeholders with a loud enough voice. Natalia and Franka agree.

What will change this dynamic? Franka believes the impetus will come from sponsors: “Organizers of greener sports events fear that if they tout how sustainable they are, they will be criticized for what they don’t do. But their sponsors are urging them to talk about what they are doing — commitments to renewables, recycling and to offset programs that preserve at-risk species, or help people in the developing world to source clean water.”

Since sponsor dollars are almost as vital as clean water to sports teams and leagues, Franka may be on to something.

Watch this space. And keep your eyes on South Pole.

 

^ BREEAM is a British version of LEED

 


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CREDO Action Launches Campaign Against Tokyo 2020

CREDO Action is the advocacy arm of CREDO, a social change organization that offers products – like CREDO Mobile cell service – the proceeds of which allow it to fund grassroots activism and nonprofit organizations in support of a myriad of progressive causes and issues. Its customers and members — full disclosure: I am a member — have generated hundreds of millions of petition signatures, and tens of millions of phone calls and letters to elected officials and corporate bigwigs. On the environment, CREDO Action has, among other things, pushed the blocking of the Keystone XL pipeline, Arctic offshore drilling and coal leasing on federal lands^. Now it is venturing into the sports world, taking on the International Olympic Committee and Tokyo 2020 over the issue of rainforest destruction.

 

Now that the curtain is down on the 2018 Winter Olympics in PyeongChang, the torch has been passed to Tokyo and the 2020 Summer Games.

From a sustainability perspective, the organizers of Tokyo 2020 look to be on par with PyeongChang 2018 and their mega sports event predecessors of the 2010s while falling short, it says here, of the stellar sustainability standard set by London 2012. Tokyo earns solid scores on what now are considered green-sports basics (venues being constructed to green-building standards, use of EVs and hybrids, using locally-sourced produce, etc.), and are making some incremental, newsworthy advances (making Olympic medals from recycled mobile phones, for example).

 

Tokyo Olympic Stadium

Artist’s rendering of the Tokyo New National (aka Olympic) Stadium, expected to receive CASBEE certification, Japan’s version of LEED. (Credit: Dezeen.com)

 

And, as with PyeongChang, there are concerns surrounding the treatment of forests and the sourcing of wood for Tokyo 2020 venues.

Writing in the May 11, 2017 edition of Vocativ#, Ray Lemire reported The Rainforest Action Network (RAN) claimed there is “evidence that the Japanese government is using tropical wood sourced from Shin Yang, a [large conglomerate with a logging operation] in the State of Sarawak, Malaysia, with a record of human rights abuses, illegal logging, and rainforest destruction.” To bring attention to this issue, RAN submitted petitions with 140,000 signatures to Japanese embassies and staged protests both in Malaysia and at the Olympic Stadium site.

 

Tokyo 2020 Protests

Protesters at the Japanese Embassy in Malaysia last May, decrying the destruction of the rainforests of Sarawak, Borneo to help build venues at the Tokyo 2020 Summer Olympics (Photo credit: The Borneo Project)

 

And now, CREDO Action is taking the advocacy baton from RAN, springing into, well, action, and engaging its members in a petition drive on the wood sourcing issue.

“Tell the International Olympic Committee: No rainforest destruction for Tokyo 2020 Olympics” blared the headline of two CREDO Action petition drive mailings this week.

The petition reads, in part:

“Tokyo Olympic authorities recently admitted that they are using irreplaceable rainforest wood in the construction of Olympic venues. [According to this February 2018 Rainforest Action Network story] at least 87 percent of the plywood panels used for Tokyo’s New National Stadium came from the rainforests of Malaysia and Indonesia.

[T]he Tokyo [organizers] need to feel more pressure. We need the International Olympic Committee to use its influence to ensure that no more rainforests are harmed for the Tokyo Olympics.

Japan is the largest importer of plywood from tropical forests, and half of that plywood comes from the Malaysian state of Sarawak on the island of Borneo. Sarawak has one of the highest rates of deforestation in the world, and Indigenous communities in Sarawak have been fighting logging for decades.

Over a year after the information was originally requested by RAN and more than 40 other groups, Tokyo 2020 Olympic organizers have finally acknowledged extensive use of tropical rainforest wood to construct the New National Stadium (aka Olympic Stadium) and other venues.

 

Tokyo Stadium Construction

Construction of the New National Stadium. Despite being on track to achieve CASBEE (green building) certification, the organizers used plywood concrete forms made from tropical timber. (Photo credit: Rainforest Action Network)

 

Instead of sourcing sustainable wood locally in Japan, the Tokyo Olympics authorities are devastating priceless rainforests and trampling the rights of Indigenous people to cut costs.

Rainforest advocates want Olympic organizers to cease using tropical wood, implement third party verification for the timber supply chain, respect Indigenous communities’ rights to natural resources and adopt robust sourcing requirements for all other commodities that could come from at-risk forests. (BOLD my emphasis)

We can amplify their call to action by telling the International Olympic Committee that the world is watching what happens in Tokyo.

 

Now, the question can reasonably be asked: Do petitions get meaningful results? By themselves, the odds, as the expression goes, are slim to none and Slim is on his way out of town. But petitions are an important tool in a grassroots movement’s tactical toolbox, along with peaceful demonstrations, letter writing, lobbying,  boycotts and more. And, since the organizers of Tokyo 2020 are halfway around the world from North America, lending once’s voice to the cause via petition is the way for individuals here and elsewhere to take action now.

The “NO RAINFOREST DESTRUCTION FOR TOKYO 2020” petition drive, which launched February 27, is over 92 percent of the way to CREDO Action’s announced goal of 75,000 signatures, with 69,400+ folks weighing in so far. Click here if you would like to sign and help bring the drive over the signature goal line.

 

 

^ Sadly, it says here, Keystone XL and Arctic offshore drilling have been revived by the Trump Administration. Coal leasing on federal lands is in the process of being re-allowed.
# Vocativ is a website site claiming to use “deep web (GSB’s itals) technology as a force for good and go where others can’t to reveal hidden voices, emerging trends and surprising data”

 


 

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Green Leaders Talk Green-Sports, Part 10: Solitaire Townsend, Co-founder of Futerra, Author of “The Happy Hero”

For the tenth installment of our occasional “Green Leaders Talk Green Sports”^ series — we talk with luminaries from outside the Green-Sports world about the potential of, and challenges facing the Green-Sports world —we bring you sustainable business pioneer Solitaire Townsend, the London-based co-founder of Futerra, a firm that is both a “logical sustainability consultancy” and “a magical creative agency.” She is also the author of “The Happy Hero,” in which she endeavors to show readers how they can answer the question “What if saving the world was good for you?” with a resounding YES! GSB talked with Townsend (she goes by “Soli”) about how she got into the world-saving (and climate-saving) business and the role she sees sports playing in those efforts.

 

GreenSportsBlog: Soli, thanks for chatting with us! Futerra helps show companies can they can really do well by doing good — and provides them with the tools and direction to do so. We will get into that in a bit. But first, how did you get into the world-saving business?

Solitaire Townsend: It’s my pleasure, Lew. To answer your question, I go to the first chapter of “The Happy Hero.” It was the 1980s and I was growing up in Bedfordshire, north of London. Picture this — I was a 13 year-old girl, living in “Social Housing…”

 

SolitaireTownsend_Headshot Futerra

Solitaire “Soli” Townsend, Co-founder of Futerra and author of “The Happy Hero” (Photo credit: Futerra)

 

GSB: Or, in American parlance, “the projects…”

ST: Exactly. There was trash all over the place and a company called Nirex planned to build a nuclear waste dump nearby. That was the last straw for me! So, at 13, I got involved in campaigning against Nirex, with my parents support. By the time I was 15, we had won — we beat back the Nirex proposal. It made me what I like to call a hardened optimist! This became my “modus operendi” from then on — I got a Masters Degree in sustainability in 1997.

GSB: Sounds like you were an early adapter…

ST: For sure. Getting a Masters in sustainability was unusual at that time. I worked for a time on the BBC show Newsnight and it was there that I gained a real appreciation for how important powerful communications is for the success of social movements, including sustainability. Eventually I founded Futerra along with a partner as an agency that would help our clients envision and deploy positive solutions to environmental and social issues as a fundamental business building strategy.

GSB: …Or, put another way, doing well by doing good, right?

ST: You got it.

GSB: So, where does sport fit in?

ST: Well, sport teaches us the power of belief. Talent takes you so far. It’s the belief in yourself and your team that makes the difference. Sport is the perfect platform for this line of thinking. And it is necessary for success in an advocacy campaign or, on the business side, in a corporate social responsibility campaign. Belief, against all odds!

GSB: Like, to use a great British sporting example, the incredible “Belief against all odds” story of Leicester City’s 5,000-to-1 Premier League champions in 2015-16.  In addition to belief, in “The Happy Hero,” you talk about how elite athletes’ laser focus on achieving one goal can be instructive for the climate movement…

ST: Focus is a key aspect of a top athlete becoming world class. Also blocking out the negative. Now, with climate change, we don’t seem to have that world class athlete attitude. We talk about losing — we don’t have what it takes to win — it’s too big of a problem.

GSB: I know! I fight this, both in my own mind and in my communications. But, in the main, I’m in the Yes We WILL — as in “yes we will win the climate change fight” camp.

ST: Really, we need great climate change communicator coaches with that “Yes We Will Win” attitude.

GSB: Like Al Gore — at the time of “An Inconvenient Truth” about 10 years ago, I’d say his emphasis was 90 percent about the problem. But in the past five years, he’s gone all in on solutions…

ST: That’s a great example; there are many more. The great thing about sport is that it is all about what’s possible. There’s no ceiling. We have enough doom stories…Doom stories are crap. I sound like a broken record, I know, but we need belief, consistent hard work and positive stories to win the climate fight.

GSB: Hey, if Leicester City could win the EPL, we can solve climate change, right? So tell me about Futerra and sport.

ST: We worked on London 2012

GSB: …the most sustainable Olympics to date…What was Futerra’s role?

ST: Futerra were just one small part of the larger sustainability team. And when I say “larger,” I really mean it: The London 2012 environmental and social teams were as large as some of the countries’ actual Olympic teams! We worked on the big policy picture as well as providing guidance on very detailed sustainability aspects of the Olympics’ operations. Futerra handled sustainability reporting, including reporting on emissions generated from fan travel to and from the games, sourcing of food, the availability of water fountains and refillables within the Olympic footprint. London 2012 really was a sustainability breakthrough, not only for the Olympics but for all mega-sports events going forward. It was the first Olympics to issue a sustainability report. The Global Reporting Initiative or GRI developed a special supplement for sustainability reporting for large events, based on what was material…Of course that includes buildings, food, water, and travel. But also gender issues and other, broader elements of a sustainability plan.

 

Velodrome London 2012

The Velodrome in the London 2012 Olympic Park. The bicycle-racing venue features a 100 percent naturally-ventilated system that eliminates the need for air conditioning, along with rainwater harvesting systems on its roof. (Photo credit: Ruckus Roots)

 

GSB: That sounds like more than a small role to me. How do you see Futerra getting involved in sport going forward?

ST: We feel big, pro sports teams like Manchester United or Liverpool need to act like small ones and that Futerra can help them get there.

GSB: What do you mean by “getting big teams to act like small ones” and how can Futerra help?

ST: Well, Futerra is looking to get more involved with companies and nonprofits in emerging economies — China, Mexico and elsewhere in Latin America — with our sort of philosophical view of sport. What is the common denominator in those countries and elsewhere in the developing world? Sports. But for most people in those places, sports means a group of kids playing on a scrap of grass with a ball made of clumped together newspaper. When you think about it, this is, from a carbon footprint perspective, just about the lowest impact human activity there is, while also having a huge social impact. Now, when you look at the pro level, they too have a huge social impact but their carbon footprints are also massive. We aim to show sports organizations and the companies who sponsor them the benefits of lowering that footprint.

GSB: I can’t wait to follow up with you once you have some results from your efforts in those places. Do you have any other sports highlights you’d like to share?

ST: Well, recently we’ve done a lot of work with the great outdoor sports retailer REI. I love them and their #OptOutside program which has them close all their stores on Black Friday! They’ve really become a thought leader and are taking a lead role in the conversation about sustainable business, carbon footprint measurement, gender and more. We co-authored a report with them, The Path Ahead, about the future of the outdoor sports economy in the U.S., the threats…

 

OptOutside

 

GSB: …like climate change…

ST: …like climate change…and the opportunities.

GSB: I’m glad — and not at all surprised — to learn that REI is taking such a leading role. One thing that puzzles me is that the many sports teams and leagues in the U.S. that are doing great green things — zero-waste games, LEED certified stadia — do very little talking about it. Which to me defeats the purpose of greening in the first place. Why do you think that is the case?

ST: That’s an interesting question, Lew. I think sports teams and venues have two schools of thought. On the one hand, they want to be quiet about their green good works, loathe be seen as being boastful or, worse, greenwasher. But that attitude is really surprising to me and doesn’t pass the smell test. I mean, sports is, after all, about celebrating!!! Now, I fully acknowledge that the language of sustainability can be tricky — words like belief, caring, and stewardship. Sports is about winning and losing, overcoming obstacles, heroics. Perhaps the way to look at this is to make the language of sustainability more like sports. We need to do this — business already gets it, with all sorts of rankings. Sustainability needs to act more like sports.

GSB: And sports? Be not afraid about talking about your greenness. A little blowback from climate deniers? So what? The risk of inaction is too great and you’ll win with the millennial and GenZ fans you covet!

ST: I like it, Lew!

GSB: Sometimes I get fired up…

 

Happy Hero Cover

You can purchase “The Happy Hero” on Amazon.com

 

^ Here are links to the first eight installments of “Green Leaders Talk Green Sports”: 1. Joel Makower, executive editor of GreenBiz Group; 2. Jerry Taylor, leading libertarian DC lobbyist who was climate denier/skeptic, “switched teams” and is now a climate change fighter; 3. Dr. Michael Mann, one of the world’s foremost climate scientists and author of “The Hockey Stick and the Climate Wars”; 4. Caryl Stern, President and CEO of US Fund for UNICEF;  5. Paul Polizzotto, President and Founder of CBS EcoMedia; 6. David Crane, former CEO of NRG, who, in addition to moving one of the largest electricity generators in the US away from coal and towards renewables, also oversaw the “solar-ization” of six NFL stadia; 7. Dr. Katharine Hayhoe, climate scientist and the best climate change communicator I’ve ever seen/heard; 8. Freya Williams, author of “Green Giants”; and 9. Mindy Lubber, CEO of Ceres.

 

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Will NBC Cover the Eco-Athlete Story at the PyeongChang Winter Olympics Opening Ceremonies?

A TV audience of at least 15 million is expected to tune into this evening’s delayed tape coverage of the 2018 Winter Olympics opening ceremonies on NBC. Hosts Mike Tirico and Katie Couric will no doubt wax poetic about the otherworldly achievements of, and the superhuman obstacles overcome by, a gaggle of (mostly) American Olympians. But will Katie and Mike mention the impressive eco-exploits of some of American athletes? They sure would have a lot to talk about. So I got to imagining what it would be like if they went the eco-athlete route…

 

 

Mike Tirico: As you know Katie, all teams are entering the stadium in alphabetical order in the host country’s language, of course in this case, Korean. The United States, pronounced “Mi Guk” in Korean, will come in 26th following Malta and Mongolia and just before our friends in the ever-rising Atlantic, Bermuda. So we’re getting close!

 

PyeongChang Olympic Stadium

Aerial view of PyeongChang’s Olympic Stadium in advance of the opening ceremonies of the 2018 Winter Games (Photo credit: Time Inc.)

 

Katie Couric: 고맙습니다 Gomabseubnida or Thank you! And you’re right: Here comes tiny Malta, an archipelago in the central Mediterranean between Sicily and the North African coast. With that location, it’s no surprise that its Winter Olympics history is also tiny. In fact, its flag bearer, alpine skier Elise Pellegrin, is the entire Malta team. And, at the 2014 Games in Sochi, Russia, Elise became the first ever athlete to represent Malta in a Winter Olympics.

MT: Fitting perhaps that an athlete would be the first Winter Olympics athlete from a country near the equator at a Winter Olympics held in a tropical climate — impacted heavily by global warming, I might add — like Sochi. Now here comes Mongolia or Mong Gol…

KC: …That’s an easy one to pronounce…

MT: …Indeed. Like Malta, Mongolia has a very small delegation — just two cross country skiers — including flag-bearer Achbadrakh Batmunkh. Unlike Malta, it does have a long Winter Olympics history, dating back to the Innsbruck, Austria Games of 1964. Their heritage has been in the Nordic sports of cross-country skiing and biathlon…

KC: …But that heritage has been under threat due to extensive drought in parts of that landlocked land. Wait, I see in the tunnel…It’s gonna be I believe…YES! Here comes the USA!

MT: Leading the 244-member squad into the stadium is luger Erin Hamlin…

KC: …Erin is a fitting flag bearer. This is her fourth Olympics and she is the first Amercian luger to ever earn an Olympic medal, taking bronze at Sochi in 2014. LOOK AT THE SPIRIT OF THE AMERICANS!! It’s INFECTIOUS!!!

KC: …And there is women’s cross country skiing medal hopeful Jessie Diggins!!

MT: Cross country skiing has been a vast Winter Olympics wasteland for Uncle Sam, with Bill Koch’s silver in 1976 the only medal the country has ever won. But Diggins hopes to double that total in the women’s 1.2 km sprint. She seems to have the tenacity necessary to get to the medal stand. Look no further than her work on the climate change fight. A supporter of a revenue neutral carbon fee and dividend, like that proposed by Citizens’ Climate Lobby, Jessie was quoted in a New York Times article earlier this week saying, “you need to be able to stand up for things you believe in, and saving winter is something I believe in. It just breaks my heart because this is such a cool sport, and winter is so amazing and beautiful and I feel like we’re actually really at risk of losing it. And I don’t want my kids to grow up in a world where they’ve never experienced snow because we weren’t responsible enough.”

 

Jessie Diggins NYDN

U.S. Olympic cross country ski medal hopeful and carbon pricing advocate Jessie Diggins (Photo credit: New York Daily News)

 

KC: Amen to that!

MT: You got that right, Katie! Moving from cross-country to alpine skiing, there is Lindsey Vonn, one of Team USA’s biggest stars and brightest medal hopes!! Wow, Lindsey sure looks relaxed!

KC: Vonn, as has been well-documented, has survived a laundry list of career-threatening injuries and yet here she is again, ready to take on all comers in the downhill. The 33-year old won gold in the downhill and bronze in the Super-G at Vancouver 2010. And she looks in top form coming into PyeongChang.

MT: While she is looking for a smooth trip at the Jeongseon Alpine Centre, Vonn’s off-slope approach to life sometimes invites some bumpy controversy. Lindsey recently stated she is representing the United States and not the President here in PyeongChang and that she will not visit the White House should she win a Gold Medal.

KC: Vonn was certainly not happy when the President pulled the United States out of the landmark 2015 Paris Climate Agreement, saying in an Instagram post that “climate change is REAL and I watch the glaciers I love melt more every year…We can’t change the opinions of others but if we are all conscious and make small changes, we can make a big difference. Let’s try to save our planet!”

 

Lindsey Vonn Zimbio

Lindsey Vonn (Photo credit Zimbio.com)

 

MT: Speaking of saving our planet, there are women’s halfpipe medal hopeful Kelly Clark and 4-time Olympic cross country skier Andy Newell. Both devote a good amount of their precious spare time to climate advocacy. In fact, last fall Andy, along with several other elite winter sports athletes, went to Capitol Hill to educate and lobby Members of Congress…

KC: …of both parties

MT: …of both parties, yes, about the effects of climate change in winter sports states like Utah and Colorado and in favor of action to help to curtail it.

 

Andy Newell Sochi

Andy Newell at the 2014 Sochi Olympics (Photo credit: Andy Newell)

 

KC: …That’s right, Mike. And his climate advocacy work is not a new thing. Last fall, in an interview with GreenSportsBlog, Newell shared how he and Bill McKibben…

MT: …Bill McKibben of grassroots climate activist group 350.org fame?

KC: …That’s the one…How he and McKibben “drafted a letter for a group of snow sports athletes called Athletes for Action and that letter was addressed to world leaders, urging them to sign the Paris Climate Agreement.”

MT: An agreement that ultimately was ratified by over 200 countries, including the United States. As we stated earlier, the Trump Administration has decided to pull the U.S. out of Paris. We shall see how that goes. But our South Korean hosts have stayed in Paris and they’ve done some good things from a sustainability point of view with the PyeongChang Olympics.

KC: That’s right, Mike. Hyeona Kim, a senior project manager responsible for sustainability at the PyeongChang Organizing Committee or POCOG, reported that POCOG “is funding wind farms that will produce more than the minimum amount of electricity need to power the 2018 Olympic and Paralympic Games.”

 

Hyeona Kim

Hyeona Kim, Senior Project Manager, POCOG. (Photo credit: PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games or POCOG)

 

MT: Great to hear, Katie. Now, we will back with the entrance of the Bermuda delegation — where sea level rise is indeed a big concern — after this word from our sponsors.

 

Hey, a GreenSportsBlogger can dream, can’t he?

 

 

 


 

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