Twin Cities Rule US Green-Sports: Vikings, U of Minnesota, St. Paul Saints LEED the Way

“Which metro area is the Green-Sportsy-est in the US?”

While coastal areas like San Francisco-Oakland-Santa Clara and Seattle might come to mind first, it says here that Minneapolis and St. Paul, smack dab in the heartland of the country, wins the title.

In fact, the Twin Cities’ Green-Sportsy-ness runs so deep that we can’t cover it all in one post.

We started things off last week with our look at the sustainability efforts surrounding the recent NCAA Men’s Final Four at US Bank Stadium, home of the Minnesota Vikings.

Today, in the first of our four-part Twin Cities Rule US Green-Sports series, we examine the greenness of three of the area’s many sports venues. 

The tour starts at US Bank Stadium. Then we get on the light rail’s Green Line and head east across the Mississippi River to the University of Minnesota to check out TCF Bank Stadium, home base for Gophers football. Finally, we hop back on the eastbound Green Line ride, ending up in St. Paul and CHS Field, home of the Saints, an innovative independent baseball club.

 

PEAKS AND VALLEYS GETTING TO ZERO WASTE AT US BANK STADIUM

Bradley Vogel, sustainability coordinator at US Bank Stadium, has seen a lot since he arrived in November 2016 after wrapping up his Masters Degree in Sustainability Management at the University of Minnesota.

His rookie year coincided with the Minnesota Vikings’ first season at the viking ship-shaped building. Then he and his operations team had a mega-event doubleheader for which to prepare: Super Bowl LII in February 2018 and April’s NCAA Men’s Final Four.

 

Bradley Vogel headshot

Bradley Vogel (Photo credit: MSFA)

 

Pressure came with the Super Bowl-Final Four back-to-back for Vogel and his team. 

Management wanted US Bank Stadium to achieve LEED Gold for Building Design and Construction — it ultimately earned that certification last year — but the waste diversion rate was too low at the outset.

“Our diversion rate was only 15 percent in Year One, July 2016 to June, 2017,” Vogel recalled. “But our director of operations Curtis Schmillen had a huge plan to turn that around. So in Year Two, we added compost in our back-of-house (kitchens) operations and throughout the rest of the stadium. It helped that Hennepin County and the city of Minneapolis are committed to composting.” 

ESPN’s corporate social responsibility (CSR) team played a big role with composting as well. “They are composting experts,” reported Vogel. “ESPN’s X Games became an annual event at US Bank Stadium starting in July 2017, and so they helped us get past some of the pitfalls that come with trying to compost at a big event.”

With the help of funding for composting from Minnesota Sports Facilities Authority (MSFA), which owns the building, and the state, US Bank Stadium upped its diversion rate to 46 percent in 2017.

But, with Super Bowl LII upcoming in February 2018, MSFA management was not satisfied. 

“Management and NFL Environmental asked ‘what can do to make US Bank as green as possible by Super Bowl LII?,” Vogel said. “The answer: Get us to zero waste — at least 90 percent diversion. And despite an up-and-down 2017, we knew we had the ability to get to 90 percent diversion, especially since, per Minneapolis law and MSFA policy, everything had to be compostable or recyclable, including things like ‘to go tubs’ and cutlery.”

When it came time for the Super Bowl, concessionaire Aramark upped its game on compostables. Pepsi had “bin guards” to make sure fans placed their waste in the correct bins. When all was said and done, the post-game sort revealed that the US Bank Stadium team, like the Philadelphia Eagles, were winners, as the diversion rate came in at 91 percent.

 

Jack Groh NFL Environmental Bradley Vogel

Jack Groh of NFL Environmental gives instructions to Pepsi bin guards prior to Super Bowl LII (Photo credit: Bradley Vogel)

 

US Bank Sort board Bradley Vogel

Waste Sort Board educates US Bank Stadium staff on the proper ways waste should be disposed (Photo credit: Bradley Vogel)

 

But achieving zero waste for a Super Bowl, with sponsors and the NFL pitching in is one thing. Doing it for a full, 10-game Minnesota Vikings campaign, without that outside assistance, is quite another. The US Bank Stadium sustainability team notched a solid 72 percent rate for the 2018 season but they fell short of Super Bowl LII’s 91 percent diversion level.

Vogel believes the lessons learned at the Super Bowl and the Men’s Final Four (a lower-than-expected 64 percent diversion rate, due in part to back-of-house issues that were specific to that event), will help his team get US Bank Stadium and the Vikings over that season-long zero waste hump this fall.

“We’ve maximized our compost rate back-of-house,” Vogel noted. “Now we’re working on getting our fan-facing, front-of-house composting to similar levels. That’s how we’ll get to zero-waste on a season-long basis. In the meantime, our overall sustainable approach earned US Bank Stadium LEED Platinum for Operations and Maintenance (O&M) status, making us the first stadium to attain that level. Official certification will come in June or July.”

 

UNIVERSITY OF MINNESOTA: LOOKING TO SWITCH TO RECYCLABLE PROMOTIONAL ITEMS AT GOPHERS FOOTBALL GAMES TO INCREASE DIVERSION RATE

Getting to zero waste for a full season is also goal for University of Minnesota football. The Gophers play their games at TCF Bank Stadium, their 50,000 seat, LEED silver home adjacent to the light rail’s green line.

“We’ve averaged 82 percent diversion over the past four or five years at TCF Bank Stadium, and that includes 2014-15 when the Vikings played here and 2017-18 when we hosted Minnesota United¹,” said Jeff Seifriz, assistant athletics director- facility operations. “Getting to 90 percent has proven to be tricky but we made strides last season by working with the university’s sustainability office and third party vendors like Aramark and the University of Minnesota Waste Recovery Services to do detailed audits of our post-game sorts.”

 

Jeff Seifriz

Jeff Seifriz (Photo credit: University of Minnesota)

 

One thing that has kept the Gophers’ sustainability team from getting to zero waste has been promotional items: “The problem is that vessels like souvenir cups and serving boats have complex graphics that make them difficult to be accepted by recyclers. We’re looking at going to a simpler ‘single print’ approach that hopefully will get these items into the recycling stream and get us to 90 percent diversion.” It says here that venues and teams can reduce the environmental cost of promotional items by having fewer promotional days, at least those that involve giving out stuff.

Seifriz wishes that zero waste had been a thing when TCF Bank Stadium was in the planning stages back in 2006 (it opened in 2009): “Had zero waste been our radar back then, we would’ve made space for composting on site and for compactors.”

 

TCF Bank Stadium Exterior

TCF Bank Stadium, home of University of Minnesota Gophers football (Photo credit: University of Minnesota)

 

Since then, Seifriz and his team have gone to school on some of the best in Collegiate Green-Sports, studying the successes of the University of Colorado-Boulder, University of Washington and Big Ten rival Ohio State. The 20+ year University of Minnesota facilities veteran also shares best practices with his Green-Sports-minded counterparts from the St. Paul Saints, as well as the Minnesota Twins, Vikings, and Wild at the occasional brainstorm session (aka Happy Hours): “It’s a terrific group of committed practitioners who want to make a difference on the environment.”

 

ST. PAUL SAINTS: INCUBATING GREEN-SPORTS INNOVATION AT CHS FIELD

Independent League Baseball leagues and teams — they are not affiliated with and/or owned by major league league franchises as opposed to minor league clubs — are proving to be the sport’s petri dishes.

This season, the independent Atlantic League is experimenting with some outside-the-box rule changes, like moving the pitcher’s mound two feet farther away from home plate with the goal of reducing strikeouts and increasing the percentage of pitches that are hit in play.

The St. Paul Saints, who play in the North Division of the American Association of Independent Professional Baseball, have been a proving ground for green innovation since planning began about eight years ago for what would become CHS Field.

Tom Whaley, aside from a four year hiatus, has been with the Saints since 1993. He is now an owner of the club and serves executive vice-president.

Whaley said that the Twin Cities’ sustainable heritage was one of the main reasons that green figured so prominently in the new ballpark.

“Green became a top priority for us when we started planning for the new ballpark in the early 2010s for four key reasons,” recalled Whaley. “#1. A clean, healthy, environment is very important to most people in our area, #2. Industry was heading in a green direction, #3. The City of St. Paul has a cabinet-level sustainability position, and #4. We are in an eternal quest to connect with young fans and green is something to which they respond.”

 

TomWhaleyHeadshot

Tom Whaley (Photo credit: St. Paul Saints)

 

Sustainable elements at the 7,200-seat CHS Field that were state-of-the-green-ballpark-art when it opened in 2015 — especially in the world of independent baseball — included:

  • On-site 100 kWh solar array that supplies 17 percent of the ballpark’s electricity, thanks to a grant from Xcel Energy
  • A graywater re-use system, with water supplied from the roof of a large adjacent transit facility, used to water the field and flush toilets
  • A vigorous waste diversion effort, funded in part by a grant from the state of Minnesota.

As the ballpark opened, the team wrapped a green sponsorship around the initiative called “The Greenest Ballpark in America”, with Ecolab, a global sustainable cleaning solutions company based in St. Paul, coming on as title sponsor. The sponsorship is critical to helping the Saints communicate the ballpark’s environmentally friendly features and benefits to its fans.

“Our goal is to bring green closer to home for our fans, to get them to think ‘CHS Field has solar; I should look into solar at my house’,” added Whaley. “We have two touch screen kiosks on the concourse to educate fans, a mobile platform (sustainability.chsfield.com), do in-game public address and video board announcements, plus on-field contests, all to engage our fans around the ideas and technologies. In 2018, we began an internship program dedicated to sustainability, and we deploy a volunteer Green Team of about 15-20 fans that spread our green message at about one third of our home games.”

 

StPaulSaints solar

100 kWh solar array located in beyond the left field wall supplies approximately 17 percent of the electricity needs at CHS Field (Photo credit: St. Paul Saints)

 

StPaulSaints Ecolab Kiosk

Ecolab partners with the Saints on kiosks that take real-time data from CHS Field’s Building Automation System to show fans the amount of power generated and saved (Photo credit: St. Paul Saints)

 

The Saints’ sustainability efforts earned CHS Field GreenSportsBlog’s Greenest New Ballpark award for 2015.

How have the fans reacted to the Saints’ greening? “It’s been very well received,” offered Whaley. “One thing we haven’t done yet is survey the fans about it. We should and we will.”

 

Next in Twin Cities Rule US Green-Sports, Chef David Fhima brings clean, sustainable, tasty food to the Target Center, home of the NBA’s Timberwolves and the WNBA’s Lynx.

 

¹ The Vikings played at TCF Bank Stadium while US Bank Stadium was under construction. And Minnesota United played its initial MLS season at TCF Bank while Allianz Field was being built.

 


 

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The GSB Interview: Viviane Fraisse, Helping to Make the Already-Green Roland Garros Even Greener

Viviane Fraisse is not close to being satisfied.

Not at all.

One could excuse the head of sustainability at Roland Garros — the Paris home of the French Open — as well as for the French Tennis Federation (FFT) if she rested on the strong green laurels her organization and the world’s lone clay court Grand Slam championship have earned over the past eight years.

But my refreshing conversation with Fraisse revealed her laser-like focus on — and a sense of urgency about — how she and her team could do better, from greenhouse gas emissions reductions at the tournament to fan engagement to tennis ball recycling to much more.

So with the 2019 French Open now underway, here is our interview with Viviane Fraisse.

GreenSportsBlog: Viviane, the FFT and Roland Garros have great Green-Sports stories. Before we get to them, how did you get involved with the organization and with sustainability?

Viviane Fraisse: Well, Lew, I’ve enjoyed sports from when I was a young girl and played tennis for fun. Then in 1991, I saw France defeat the United States in the Davis Cup final in Lyon and it was then that I knew that I wanted to work in sports.

 

Viviane Fraisse Sust Innovation Sport

Viviane Fraisse (Photo credit: Sustainable Innovation in Sports)

 

GSB: For those who don’t follow tennis, the Davis Cup is the most important tournament between national teams in men’s game. I unfortunately remember the ’91 Final. Somehow a US team with Pete Sampras and Andre Agassi approaching their primes lost to Guy Forget (fore-ZHAY) and Henri Leconte. Don’t worry, I’m over it. 

Viviane: It is a very pleasant memory for me. Anyway, I’ve been fortunate to work with with FFT and Roland Garros for many years. I was a law student and got to work in FFT’s legal department. Then I studied at the French Institute of Press and switched over to publishing, eventually become in charge of the department. Basically we handled everything the FFT published, for our tennis club operators all over France, for our athletic trainers. And at Roland Garros, we handled all of the match programs plus all other publishing during the tournament.

GSB: What a big and fun job! How did you end up running sustainability?

Viviane: Well, in around 2010 I was ready leave the publishing department. I had done pretty much everything I wanted to do there. While I was in publishing, I worked on a tennis ball recycling program on my own time and was really into it. The FFT were in the process of creating a CSR department; I decided I wanted to run it. And, in 2012, that’s exactly what happened.

GSB: That sounds like a huge challenge. How did you create a CSR department and, more specifically, an environmental sustainability effort from basically nothing?

Viviane: I was fortunate to start in 2012. That was the year London hosted the Summer Olympics and the host committee made huge strides forward on sustainability versus what had existed before. We followed their leadership in many areas. One was doing what was needed to earn ISO 20121 certification for Roland Garros as a sustainable event. Another was deploying our first Green Teams at the Open. And our commitment went far beyond the tournament. We also decided to take a similarly strong approach from 2012 on sustainability with our headquarters and with our tennis leagues around the country.

At the league and club level, we pushed an aggressive tennis ball recycling program — it some respects, it’s been the most important thing we’ve done. All the leagues across the 13 regions that make up France participate. To date we’ve recycled more than 12 million tennis balls. The clubs collect them and then our recyclers grind them up into granulate and felt.

The granulate has been used to construct over 1,200 square meters of playgrounds and tracks in areas of need, for schools and hospitals in the Paris area. The felt is trickier. First of all, the felt on our tennis balls is already recycled and it can’t be recycled more than once. So for now, we burn the felt and turn it into energy. We’re looking for a new partner to improve the process.

 

Equipe Verte, Roland Garros 2019, Photo : Corinne Dubreuil / FFT

Members of the Roland Garros Green Team, or équipe verte (Photo credit: Corinne DuBreuil/FFT)

 

GSB: Well done, Viviane. What have you done to green the FFT’s/Roland Garros’ headquarters?

Viviane: At headquarters, we focus on sustainable transport for our 360 employees, recycling and sustainable procurement. On the latter, we look to apply a sustainability lens to everything we buy. Right now, all contracts over €100,000 are governed by our sustainable procurement policy, which represents about 85 percent of all of our procurement. Alas, the last 15 percent, the small contracts, are proving to be a challenge. We have a long way to go but we will get there.

GSB: I can imagine how the small contracts and companies would be the hardest to push on sustainability. Talk about your efforts at Roland Garros. It clearly has the highest profile of all of your areas of endeavor.

Viviane: You’re right about that, Lew. In 2019, our big goal is to raise public and fan awareness of sustainability.

GSB: That’s music to my ears…Say more…

Viviane: We are an original member of the UN’s Sports for Climate Action Framework. In a certain sense, we look at the Framework as the UN asking us to do more than we have on fan engagement on climate, regarding fan use of public transportation, waste diversion and more.

We’ve been tracking fan use of public transport since 2011. Back then, 55 percent of fans used it. Last year 60 percent used mass transit and another 12 percent walked or took their bikes. And only 1.6 percent came by themselves by automobile. So we’re headed in the right direction but there still is room to grow. With that in mind, we have a new bicycle parking area at Roland Garros this year. And that will lead in to a much more comprehensive bicycle plan in 2020.

On waste sorting, we’ve had Green Teams at Roland Garros since 2012 showing fans where to dispose of recyclables, compostables, and the rest. Messaging on waste sorting runs on video boards on the concourses. In 2015 we started a contest in which Green Teamers quiz fans about our sustainability efforts, including our climate impacts. The winner gets a pass for two to the following year’s tournament.

GSB: What a great approach! What kind of waste diversion rates do you have at the French Open and how much goes to landfill? 

Viviane: Nothing goes to landfill, Lew. That is the law for the entire Paris region. Last year, 45 percent gets recycled and composted. Of the remaining 55 percent, 85 percent is converted into biogas and 15 percent is burned as electricity.

GSB: That is of course terrific, Viviane. Congratulations. I guess I still wonder how you are making the connection between your waste reduction mass transit to climate change?

Viviane: Great question, Lew. And this is of course very important. We weren’t talking about it as much as we could have before Sports for Climate Action. That is changing. For starters, we are hosting our first climate conference during the tournament on June 5, with a great lineup, including the Deputy Mayor of Paris, IOC, Paris 2024, the World Cup of Rugby 2023. Also our sponsors Lavazza and ENGIE.

Messaging about climate, including the conference, will run on screens, on our website, in the match programs. And there will be environmentally themed videos featuring players. Last year, Novak Djokovic, the world number one on the men’s side, did a video for us.

 

Novak Djokovic screen shot

Novak Djokovic, the world’s #1 tennis player, in FFT’s green-themed video (Photo credit: FFT)

 

GSB: What about on French TV? Of course it’s great to communicate on the environment and climate at Roland Garros but millions more watch the tournament on TV.

Viviane: Our environmental messages run a few times on TV but we need to do better there. We’re very strong via our social media channels.

GSB: We will keep up with you on progress on the TV front. What is happening regarding the expansion and renovations at Roland Gross from a green perspective?

Viviane: Our new Philippe-Chatrier Stadium, our #1 venue, will open in 2021 with a retractable roof. We are going for BREEAM¹ certification for sure. And we are working with ENGIE on a new way to do solar at a sports venue: This year we will be testing mobile solar on campus with the goal of a bigger deployment down the road.

 

Philippe-Chatrier

Rendering of the renovated Philippe-Chatrier Stadium which will open in 2021 with a retractable roof and a likely BREEAM certification (Credit: Roland Garros)

 

GSB: Very cool, Viviane. That’s the first I’ve heard of mobile solar at a sports venue. I have to say, you, the FFT and Roland Garros have done an amazing job on the environment and things are looking up on climate. But, as you say, you need to do more. With that in mind, what keeps you up at night, sustainability-wise?

Viviane: We need to do a better job of getting our sponsors fully on board regarding environment and climate. Some are doing great things but we can’t really have the effect we need on innovation, communications and more without more sponsor support. We believe Sport for Climate Action and the Climate Conference on June 5 will help. And our collaboration with Paris 2024, which is a daily thing, should help with sponsors.

 

¹ BREEAM = Building Research Establishment Environmental Assessment Method, an alternative certification protocol to LEED. The Building Research Establishment is based in Watford, England.

 

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Greening the 2018 Special Olympics USA Games Seattle

How great is it when an iconic cause-based event like the 2018 Special Olympics USA Games embraces another cause — in this case, environmental sustainability? We’re talking really great.

GreenSportsBlog spoke with the sustainability team for Special Olympics USA 2018 Seattle — Karlan Jessen, Director of Volunteers and Sustainability; David Muller, Sustainability Consultant; and Tim Reeve, Sustainability Advisor — to find out how it came together, what worked well and what could’ve been better.

 

It was about a year before the July 1, 2018 Opening Ceremonies for the Special Olympics USA Games Seattle took place at Husky Stadium on the University of Washington campus, and an environmental sustainability plan was nowhere in sight.

And, since there had never been a sustainability effort at any of the three prior quadrennial USA Games, the odds were that Green would not be a part of the 2018 version.

Karlan Jessen, David Muller and Tim Reeve collectively and figuratively said “to heck with those odds,” and formed a Sustainability All-Star team of sorts. They created and implemented a greening program in what had to be record time.

 

Special Olympics Karlan_Headshot

Karlan Jessen (Photo credit: Karlan Jessen)

 

Special Olympics David Muller and Tim Reeve

David Muller (l) and Tim Reeve at the University of Washington (Photo credit: David Muller)

 

Jessen’s experience owning two used sporting goods stores, managing bicycle tours and running events made her an ideal pick for the Director of Volunteers and Sustainability role. Muller has deep experience consulting on sustainable events, focusing on environmental impact mitigation and positive social impact. And the Vancouver-based Reeve heads Reeve Consulting Group, a sustainability advisory firm. He’d worked with the Vancouver 2010 and Sochi 2014 Winter Olympics on sustainability and responsible sourcing issues.

 

“I THOUGHT THERE SHOULD BE A SUSTAINABILITY EFFORT SO I RAISED MY HAND”

As general planning for the Seattle Special Olympics got started in earnest, Jessen started to get questions about sustainability from some of the event’s existing corporate partners. “ESPN in particular asked about what could be done. Nothing was being planned at the time” Jessen recalled. “I thought there should be a sustainability effort, and even though we only had a year or so to make it happen, I raised my hand. I knew David from our sustainability studies at the Bainbridge Graduate Institute (which later merged with Presidio Graduate School), so it was natural to team up with him.” It wasn’t long before Reeve joined to make the group a triumvirate.

The team quickly established a plan that was made up of six sustainability pillars. Four were environmentally focused, while the other two fall in the social portion of the broad Environmental-Social-Governance (ESG) definition of sustainability:

Environmental Pillars

  1. Waste/Recycling
  2. Transportation
  3. Food/Beverage
  4. Sourcing

Social Pillars

  1. Accessibility/Inclusion
  2. Legacy/Education

Microsoft, based in nearby Redmond and the title sponsor of the 2018 USA Games, quickly bought into the social pillars. “Education and legacy were very important to Microsoft,” Jessen noted. “Inclusion, especially fair hiring practices, also was a big deal to them. And when you think about it, the Special Olympics demonstrates inclusion by its very existence!”

“Education and legacy was a home run,” chimed in Reeve. ”

 

BIGGEST ENVIRONMENTAL SUCCESSES: WASTE AND TRANSPORTATION

The environmental sustainability portion was more challenging. The success stories came from waste and transportation.

“Our waste-to-recycling program and food donations programs worked really well, thanks in large part to the University of Washington food service team,” reported Reeve. “Recycling is one of the most highly visible examples of a greening program at a sports event so we had to get that right. And we did.”

 

Special Olympics Green Team Volunteers success story

Green Team Volunteers sorting recycling, compost, and food donations (Photo credit: Tim Reeve)

 

Coca-Cola pitched in by bringing their reverse vending machines to the event. Fans and athletes would put empty plastics into the machine and a 5¢ donation would be made to Special Olympics for each donation. Per Muller, “Final numbers were not made public but it’s safe to say that thousands of bottles were recaptured.”

“Transportation was also a big win — that’s where we saw the biggest greenhouse gas emissions reductions,” added Muller. “The University of Washington was a great set up — it’s compact, very walkable and is located on a transit route. There is a robust bike share infrastructure at UW. Energy efficient shuttles ferried athletes and their families to and from events. And Lyft provided discounted as well as free ride sharing.”

 

Special Olympics Light Rail

Athletes and coaches taking light rail to T-Mobile Park (formerly Safeco Field) for the Special Olympics’ Night at the Ballpark (Photo credit: Cori Dixon)

 

The nearly 4,000 athletes and their families noticed Seattle’s greening efforts around the Special Olympics.

“We had numerous conversations with athletes and their families during the Special Olympics and they were really impressed by the city’s commitment to making this a green event,” recalled Reeve. “A sustainability passport was provided for the athletes for things like transportation so they were involved with the greening effort almost as soon as they arrived in the city.”

In a survey conducted after the Special Olympics among athletes and their families by Brian McCullough of Seattle University showed that 60 percent said, “My attitude toward environmental sustainably has improved due to the 2018 Special Olympics USA Games initiatives.”

 

TIME WAS THE SUSTAINABILITY TEAM’S BIGGEST ENEMY

Here’s a note to the leadership group that is organizing the 2022 Special Olympics USA for Orlando: Jessen, Muller and Reeve agreed that a year was not nearly enough time to maximize the effectiveness of a sustainability plan.

“Lack of time really challenged us in terms of getting buy-in on the value proposition of a robust sustainability effort from the CEO and Executive Committee,” noted Reeve. “That kind of early support would have been crucial in terms of being woven into the budgeting and sourcing processes, as well as securing sustainability-focused sponsors. That would have helped us on food donation, signage and more.”

The team had a plan to offset emissions but there was no budget for it.

“About 90 percent of event emissions came from air travel,” Muller said. “We were looking at offset costs ranging from $25,000-$60,000 but there was no budget for it. Had we started earlier, we certainly could’ve found a partner to fund the offsets.”

What kind of time frame would be ideal to develop and manage an effective sustainability effort at a Special Olympics?

Consider that planners for the FIFA 2026 World Cup in Canada, Mexico and the USA will have eight years to get sustainability right, and the organizers at the LA 2028 Olympics will have had eleven years since being award the Games in 2017.

Now, no one is saying that the Special Olympics USA is of a similar scale as those two mega events.

Given that’s the case, what is the ideal length of time to put a sustainability plan in place that the team would be proud of?

The verdict was unanimous:

“Three years!,” said Judges Jessen, Muller and Reeve.

 

 


 

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Dominic Thiem, World’s 4th Ranked Tennis Player Makes His Mark as Eco-Athlete

Dominic Thiem has steadily moved towards the top of the men’s tennis rankings, currently residing at number four, just below the legendary trio of Djokovic, Nadal and Federer. Many tennis observers think that 2019 will be the year Austrian breaks through and wins his first Grand Slam tournament.

If so, casual tennis fans will learn what real aficionados already know — that Thiem is an eco-athlete.

 

DOMINIC THIEM WRITES A UNIQUE GREEN-SPORTS STORY — ON CAMERA LENSES

If you are not a serious tennis fan you might not be familiar with Dominic Thiem (pronounced TEAM).

You should be, for both on- and off-court reasons.

Thiem is currently the fourth ranked player in the men’s game, trailing only #1 Novak Djokovic, #2 Rafa Nadal, and #3 Roger Federer. And since the three legends above him are between six and twelve years his senior, Thiem is in a very promising spot.

The first part of 2019 has been very good for the 25-year-old Austrian. He won the prestigious BNP Paribas Open at Indian Wells, California, beating Federer in the final. And last week, he reached the semifinals of the Mutua Madrid Open, defeating Federer in a terrific quarterfinal before falling to eventual champion Djokovic. Thiem has the all-surface game that make him a threat at the three remaining 2019 grand slam championships, starting in two weeks with the French Open at Paris’ Roland Garros.

Off the court, Thiem has become one of men’s tennis’ foremost eco-athletes, along with world #8 Kevin Anderson. Both have honed in on the plastic ocean waste issue.

Thiem supports the work of 4Ocean, a nonprofit founded by two surfers that removes plastics from the oceans and other waterways. It sustains itself by selling bracelets made from that waste. 4Ocean reports that, in just two years, they and their teams of fishermen and others, have removed over four million pounds of trash from the oceans and coastlines.

 

Dominic Thiem

Dominic Thiem, the world’s eighth ranked men’s tennis player, sports four bracelets made from ocean waste by 4Oceans (Photo credit: Polygram)

 

In addition to donning the 4Ocean bracelets, Thiem has used a yellow marker to great effect in publicizing his passion for cleaning up the oceans.

 

Dominic Thiem Play Ocean

 

Signing a television camera lens has been a thing for winners of tennis matches for the better part of two decades. The networks almost always give air time to these signatures. Thiem has taken to signing camera lenses around the world with a “Play For the Ocean” message. The image above (Photo credit: Amazon Prime) was taken immediately after he won the championship at Indian Wells.

While we don’t have TV ratings data for either tournament, it’s safe to say that the Play For The Ocean message has reached millions. That number stands to increase dramatically should Thiem make a deep run in Paris.

 

GSB’s Take: Dominic Thiem’s practice of signing “Play For The Ocean” on a TV camera after winning a match — while seeming like a small, cute thing — is actually a big deal.

Tennis is one of the world’s five most popular spectator sports so having a Top Five player make a clear, positive statement on behalf of environmental action can seep into fan consciousness. By signing “Play For The Ocean” every time he wins a match, Thiem is building frequency for his message. This is crucial for building awareness “Play For The Ocean” among tennis fans, which will ultimately help the message break through.

Hopefully, we’re not that far away from Thiem or another top player writing something like “Price Carbon” or “Act On Climate” on a camera lens after every win.

 


 

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The GSB Interview: Lauren Tracy, Leading the USTA Efforts to Green the US Open

The US Open, New York City’s two-week late summer tennis fest that draws over 800,000 people, has been at the forefront of sustainable mega-sports events for over a decade. Lauren Tracy, the US Tennis Association’s (USTA’s) Director of Strategic Initiatives, has been involved with their greening efforts since its early years. GreenSportsBlog chatted with Tracy about the USTA’s sustainability history, how the US Open made out from a green perspective in 2018, and what to watch for going forward.

 

GreenSportsBlog: Lauren, as a mediocre but avid tennis player, I have a particular fondness for the USTA’s greening efforts, especially at the US Open. So I’m excited to talk with you about all of this. How did you get involved?

Lauren Tracy: I’m not a tennis junkie. From New York City’s northern suburbs, Dutchess County to be exact, and an MBA from Marist College in Poughkeepsie, I was excited to get a job at the USTA as a paralegal in nearby White Plains working on the pro tennis side. Back in 2010, the USTA executive director asked me to transition into the Executive Office in a project management role. It included overseeing some of the USTA’s organizational priorities, including our US Open environmental program, as well as to help develop what is now our “SafePlay” athlete safety program.

 

2019 USTA Leadership

Lauren Tracy, Director of Strategic Initiatives at the US Tennis Association (Photo credit: USTA)

 

GSB: These are very important and high profile…

Lauren: Yes! I was in the right place at the right time for sure.

GSB: When did the environmental programs come into the mix?

Lauren: It really started in 2007. When we dedicated the National Tennis Center to Billie Jean King she wanted to know what we were doing to lessen the US Open’s environmental footprint. The venue was named for her.

GSB: Billie Jean King: Women’s rights and gay rights pioneer — that we knew — but eco-warrior?

Lauren: That’s right! Our board was asking the same thing. We had only taken baby steps, green-wise, before then. We engaged industry experts to help us develop a comprehensive environmental program for the US Open. Those experts included Bina Indelicato, founder and CEO of eco evolutions, who now serves as a sustainability consultant for the USTA, as well as Allen Hershkowitz, who really pioneered the green sports movement.

GSB: What were some of the first sustainability initiatives under the Tracy Administration?

Lauren: It was an exciting time because the USTA gave us the direction to try new things. So that’s what we did. We would identify an opportunity to improve the environmental efficiency of an element of our operations at our site and start by conducting a pilot during that year’s US Open.

After the conclusion of that year’s tournament, we’d evaluate to see what worked well and what did not. If it worked, we’d roll it out the next year across the entire USTA Billie Jean King National Tennis Center.

A good example of that was composting. We piloted it in 2011 in the back-of-house operations with our concessionaire, Levy Restaurants. That was the easy part, as their chefs bought in from the beginning. We went big the first year, starting with the kitchens at Arthur Ashe Stadium, the largest venue on our campus…

GSB: …And, at 23,700+, the largest seating capacity of any tennis stadium in the world…

Lauren: Yes. Over the years, composting was eventually rolled out to the other kitchens on the site. We partnered with Levy, as well as the waste hauler and did a lot of training with kitchen staff. Understandably, there were some growing pains but now we have a program with a lot of buy-in and had a very successful New York City Department of Sanitation inspection. In fact, so much so that, by 2017, our overall waste diversion rate was greater than 90 percent!

GSB: WOW! That’s a quick turnaround the way I look at it. And it qualifies the US Open as a zero-waste event but you knew that already…

Lauren: You bet! We did even better last year, getting to 97 percent diversion. What got us closer to 100 percent, in addition to recycling and composting, was bringing much of our un-recycled, un-compostable material to Covanta’s waste-to-energy site out on Long Island.

GSB: How does it work?

Lauren: First of all, the facility is the cleanest place I’ve ever seen — and it’s a place where garbage is hauled! It is then burned in a safe way, with the resulting heat being used to cleanly power swaths of Long Island. Amazing.

GSB: I’ll have to check out that facility someday. Congratulations on 97 percent diversion. That’s terrific. Now I know that the USTA undertook a major construction initiative at the Billie Jean King National Tennis Center a few years ago. Where did sustainability fit in?

Lauren: Well, in 2013, we started a five-year plan to strategically transform the USTA Billie Jean King National Tennis Center. Those renovations and new builds would be done in an environmentally-friendly and -forward way. The first structure to earn LEED certification was our Transportation Building — which serves as the headquarters for our transportation operation, as well as the credential office during the three weeks of the qualifying tournament and the main draw. Then, in 2016 our new Grandstand stadium opened…

GSB: …I love the Grandstand. The third-largest playing venue on campus, with a capacity of 8,000, is stunning, architecturally speaking.

Lauren: I agree. It became our first LEED certified playing venue. And, as anyone who has been to the Open the last couple years knows, we tore down our second largest playing venue, Louis Armstrong Stadium, and built the new, 14,000 seat Louis Armstrong, opening it last year.

 

Louis Armstrong

Louis Armstrong Stadium, the new, LEED Silver certified 14,000-seat venue that opened in 2018. It is the second largest venue at the Billie Jean King National Tennis Center (Photo credit: Lewis Blaustein)

 

GSB: …Another winner. It is a beautiful place to watch tennis. Did new Louis Armstrong become LEED certified?

Lauren: It did, earning LEED Silver status — the highest certification level on campus. Its natural ventilation system is a significant advance in terms of green outdoor venue construction is concerned. Overall, we’re very proud of the new Louis Armstrong Stadium, including from a sustainability perspective, as it represented the completion of the five-year strategic transformation of our campus that I mentioned earlier. And that we were able to finish on time in 2018, on the 50th anniversary of the US Open, made it extra special.

GSB: Great timing indeed. With the major construction complete in Flushing Meadow, what other environmental advances are you and the team working on? Is on-site solar going to be part of the mix?

Lauren: On-site solar is a question we get a lot. It’s tricky for us. While the facility is open all year, our attendance and electricity usage spikes for the three weeks of the tournament in late August-early September. And while we own the venues, the City of New York owns the land and so the solar conversation involves several parties. This doesn’t mean solar won’t happen, it just means it will take awhile. As for what else is next, I wanted to mention that our location is a plus, sustainability-wise. The New York City subway and Long Island Railroad have a station just outside the tennis center, which allows over 50 percent of all attendees to take mass transit, which a great number.

GSB: That sounds about right…

Lauren: Also, in addition to the USTA Billie Jean King National Tennis Center, we also built our USTA National Campus in Orlando. The Welcome Center, which includes our staff offices, is LEED certified. Back to the Open, we’ve got some cool initiatives around recycling. In 2018, we started working with Ronald McDonald House up in the Hudson Valley of New York State. We sent them 9,000 metal tabs from tennis ball can tops. The metal tops are pure aluminum and they are able to earn some money from recycling it.

 

USTA National Campus

The LEED certified Welcome Center at the USTA’s National Campus in Orlando (Photo credit: USTA)

 

GSB: What a great idea? Can the USTA broaden that out beyond the Open to other tournaments and to the thousands of recreational tennis centers around the country with which you have relationships?

Lauren: This is something we’re exploring, Lew. Our sections across the country know about it; we hope they are able to bring it to their regions as well. As far as the used tennis ball cans from the Open are concerned, we send them to TerraCycle in Trenton, New Jersey…

GSB: …TerraCycle is an incredible company that specializes in a “zero-waste economy,” with state-of-the-art recycling and upcycling.

Lauren: That’s right. We send them our tennis ball cans and they break them down and recycle them. I also want to mention Imperfectly Delicious Produce. I love this program! We take imperfect-looking fruit and vegetables and use them in sauces and dips to eliminate unnecessary food waste. Finally, in 2018, we eliminated plastic straws, replacing them with paper straws.

GSB: Very cool. Now this would not be a GSB Interview if I didn’t ask about how the USTA goes about communicating its green initiatives to fans…So how do you do that?

Lauren: We do some marketing of our greening efforts, from content in our program magazine to our website. But we need to do more from a fan engagement perspective and are committed to doing that this year and in 2020.

GSB: I plan to be out at the Billie Jean King National Tennis Center this summer and look forward to seeing what you and the team have done, fan engagement-wise.

 

 


 

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Men’s and Women’s Final Four From a Green-Sports Perspective

After the greatest weekend of Elite Eight games ever — all four went down to the wire, with two going to overtime — the Men’s Final Four is now set. This Saturday evening in Minneapolis, Auburn takes on the University of Virginia and then Texas Tech and Michigan State will go at it.

While the ESPN’s and SI.com’s of the world will analyze the on-court matchups in detail throughout the week, GreenSportsBlog digs into each school from a Green-Sports point of view.

And, we also take a look at Green-Sports goings on at Oregon, Baylor, Notre Dame and UConn — the participants in the Women’s Final Four in Tampa.

 

AUBURN TIGERS

Charles Barkley, the greatest basketball player in Auburn history, was overcome by emotion after his alma mater’s thrilling 77-71 overtime victory over favored Kentucky sent the school to its first Final Four. He wiped back tears in the game’s immediate aftermath, calling the win “the greatest day in Auburn basketball history” on the CBS Sports postgame show.

 

 

The Naismith Basketball Hall of Fame member would likely need to have tissues at the ready if he were to read our January story about Auburn’s growing Green-Sports résumé. In “Auburn Athletics: Green-Sports Grows in the SEC,” Barkley would learn that, per Mike Kensler, Auburn’s Director of the Office of Sustainability:

  • An energy efficiency campaign is underway at Auburn Arena, home of Tigers men’s and women’s basketball and women’s gymnastics.
  • The football team hosts an annual Green Game at 87,000 seat Jordan-Hare Stadium that features student “Trash Talkers” roaming the tailgate areas, urging fans to recycle, a video on Auburn’s greening programs that runs in-game on the video board, and a Green-Sports focused column in the game program.
  • Energy-efficient LED lighting illuminates Plainsman Park, Auburn’s baseball stadium.
  • Auburn football players, coaches, and others traveled to the Dominican Republic in May 2017 where they built and distributed water filters and solar light packets to those in need.
  • Helen Ulrich, a sophomore journalism major on the women’s equestrian team, earned her eco-athlete stripes by writing a story on the anti-plastic straw movement.

 

auburn football 2017

Auburn football players Dontavius Russell and Daniel Carlson drain and assemble the filters before they are inserted into the buckets in the Dominican Republic in 2017 (Photo credit: Auburn University)

 

And while there’s no way of knowing if the Tigers (also, for some reason, known by the “War EAGLE” battle cry) will qualify for the 2020 Men’s Final Four at in Atlanta, there will definitely be an Auburn flavor to the event from a green point of view. Per this 2018 GreenSportsBlog interview, Carlie Bullock-Jones, CEO of sustainability consulting firm Ecoworks Studio, and an Auburn grad (“War Damn EAGLE!”), played an important role in helping Mercedes-Benz Stadium achieve Platinum status.

 

UNIVERSITY OF VIRGINIA CAVALIERS

If you are a UVA fan, you still probably can’t get enough of seeing THIS:

 

 

It took that miraculous last millisecond bucket by Mamadi Diakite for Virginia, off of that amazing whip pass from Kihei Clark, to send its Midwest Region final against the gutty Purdue Boilermakers into overtime. The top seeded Cavaliers then took care of business in the extra frame, winning the “Game of the Tournament” (so far) 80-75, earning the school its first Final Four berth since 1984.

Malcolm Brogdon, Virginia Class of ’16, only made it as far as the Sweet Sixteen during his four seasons in Charlottesville. But the Milwaukee Bucks guard is making UVA alums proud through his Hoops₂O initiative. Brogdon and four other NBA players¹ are working to raise funds and awareness for clean water initiatives in East Africa. Fans donate to the program in the name of one of the players, with the players matching those contributions dollar-for-dollar. So far, Hoops₂O has raised $164,000 towards its Year One goal of $225,000. Click here to contribute.

 

Brogdon 2

Malcolm Brogdon, founder of Hoops₂o at a Waterboys well site in East Africa (Photo credit: Clay Cook Photography)

 

Brogdon was inspired by Waterboysthe program midwifed by former Virginia football star Chris Long. The two-time Super Bowl champ and 2018 Walter Payton NFL Man of the Year Award winner, along with support from more than 20 current and retired NFL players, funds the digging of wells in the area and teaches the locals how to operate and maintain them.

 

Chris Long was the keynote speaker at the University of Virginia’s 2018 Commencement ceremony (Photo credit: Sanjay Suchak, University Communications)

 

Since its inception in 2013, Waterboys, now officially connected to Hoops₂O, has raised more $2.6 million to fund 55 wells that will provide water to over 205,000 people.

 

TEXAS TECH RED RAIDERS

Run a Google search on “Texas Tech University Athletics Sustainability” or something similar and you get several links to articles about…the University of Texas. This is to say that, so far, Red Raiders’ Athletics has not yet embraced Green-Sports.

Yet the university is a leader when it comes to climate change communications despite being located in the politically and religiously conservative West Texas city of Lubbock.

That is thanks largely to climate scientist Dr. Katharine Hayhoe, Director of the Climate Science Center at Texas Tech and arguably the world’s most powerful climate change communicator. In fact, Time Magazine named her to its “100 Most Influential People in the World” list in 2014.

 

hayhoe-credit-artielimmer-texastechuniversity

Dr. Katharine Hayhoe, Director of the Climate Science Center at Texas Tech University. (Photo credit: Artie Limmer, Texas Tech University)

 

Dr. Hayhoe spoke with us in 2016 for GreenSportsBlog’s “Green Leaders Talk Green Sports” series. Here’s an excerpt that focuses on how sports can play an important role in the climate change fight (click here to read the entire interview):

GSB: You emphasize the community-religious-economy boosting nature of climate change solutions in your must-watch web series, Global Weirding. That makes total sense.

Katharine: Science is the foundation but what connects with people, what binds them together — shared values — turns out to be bigger than the science! And the pathways in our brains that are used to solve issues respond more to the shared values approach than the scientific. And community and shared values, that’s what sports is all about. Sports is part of our collective shared identity. It builds community. And this goes back millennia to Roman times and chariot races.

GSB: So how do you think sports can play an important role in building awareness and action among fans? Many times, when I ask why more athletes don’t get involved, I hear that “climate change is too complex!” But if what you’re saying is right — and I think it is — athletes don’t need to worry so much about the science. They need to emphasize the importance of the solutions to the communities where they play!

KH: Exactly. Now some sports are effected more directly and more in the present than others. Hey, I’m Canadian, so I get that hockey and other snow sports are deeply concerned about the effects of climate change on their sports in the here and now. That’s why it’s great that Protect Our Winters and the National Hockey League are leading the climate change fight. Hey, we’re a skiing family so we see a shorter ski season. I’m also a sailor and so the effects of increased ocean acidification are powerful as they are obvious…But athletes in sports that don’t have as direct a link as those we mentioned can certainly get involved. Look, I often talk about the Six America’s of Global Warming. Basically, Americans fall into six groups as it relates to global warming/climate change: From most engaged to least, it goes like this:

  1. Alarmed
  2. Concerned
  3. Cautious
  4. Dis-engaged
  5. Doubtful
  6. Dismissive

I think for now at least, we’ll leave the Dismissives — they’ll be very hard to move. But I’ve found the way to communicate with the Cautious, Dis-engaged and Doubtfuls is to emphasize shared values and concerns, and then you can move them. Sports is as powerful, as passionate a platform as there is to move masses of people.

Amen, Dr. Hayhoe. AMEN!

 

MICHIGAN STATE SPARTANS

Michigan State can lay claim to being the greenest school in this year’s Final Four on at least one metric: It is the only one of the four to have green as one of its school colors.

In addition, its Sustainability Office:

  • Manages the Be Spartan Green team of student volunteers. They monitor waste stations at Men’s and Women’s Basketball, Football and Hockey games to help divert recyclable items from going to the landfill, as well as informing attendees about recycling options.
  • Published a Green Your Tailgate page on its website

The East Lansing-based school, now just two wins shy of its third national championship, also boasts a faculty member whose research has centered on sustainability issues surrounding mega-events like Olympics, World Cup and, yes, Final Fours.

GreenSportsBlog interviewed Dr. Eva Kassens-Noor, Associate Professor in Michigan State’s Global Urban Studies Program, in 2015. In this excerpt, we discuss the sustainability legacies of the London 2012 and Rio 2016 Summer Olympics.

 

Eva Kassens-Noor

Dr. Eva Kassens-Noor of Michigan State University (Photo credit: Dr. Eva Kassens-Noor)

 

GSB: How did sustainability figure into London 2012?

Eva: Legacy and sustainability were central tenets of the London 2012 bid. The facilities that were built for the Games, for the most part, have found significant post Games use, often for the general public. The Olympic Stadium will become the home of West Ham United Football Club of the Premier League starting next season.

GSB: Now let’s look to Rio 2016. Plenty of media outlets have tackled the environmental problems related to the polluted waters of the sailing and rowing venues. But what about its legacy?

Eva: I’ve been very critical of Rio in terms of legacy…

GSB: Why? We wrote about the additional Bus Rapid Transit (BRT) lines in Rio that are Olympics-related (links here and here). That should be a carbon footprint reducer, no?

EKN: You would think so but the Olympic Village and the BRT plowed through many Favelas, removing hundreds of families and businesses. The route of the BRT is also problematic — one of the routes goes from the airport to a wealthy area without going through downtown. Very ineffective.

BRT will play a significant role in transporting fans to and from this weekend’s Final Four in Minneapolis. GreenSportsBlog is heading to the Twin Cities and will report on what, arguably, is the greenest stadium and arena inventory of any metropolitan area in North America.

As far as the basketball is concerned, I picked Michigan State to beat Virginia in the championship game before the tournament began and so will stick with that².

 

WHAT ABOUT THE WOMEN’S FINAL FOUR?

Friday night’s semifinal matchups for the 2019 Women’s Final Four in Tampa feature two-time national champion Baylor vs. Oregon, seeking its first title. The nightcap is a battle of true women’s hoops heavyweights:  Defending champion Notre Dame vs. 11-time winner UConn.

From a Green-Sports perspective, the University of Oregon looks to be the favorite, but all four schools have a story to tell.

The Eugene-based university is a member of the Green Sports Alliance, as is the PAC-12 Conference. It participates in the league’s Zero-Waste Challenge, a series of waste-reduction competitions that engage fans in sustainability, develop best practices, and provide an outlet for friendly environmental competitions. And Sabrina Ionescu, the Ducks’ All America guard, took part in a PAC-12 Team Green promotional 15 second video.

 

Sabrina Ionescu

Sabrina Ionescu, University of Oregon’s 1st team All American guard (Photo credit: Sabrina Ionescu)

 

Baylor University, located in Waco, Texas, has been recycling since 2015, at McLane Stadium, the 45,100-seat home of Bears football.

Notre Dame’s Green-Sports initiatives are mainly focused on waste generated at Notre Dame Stadium, the 80,795-seat cathedral of Fighting Irish football. The Go Irish. Be Green. program features teams of volunteer students circulating through the tailgate lots, distributing blue recycle bags to fans and answering questions about single stream recycling. And they also produced this sustainability-themed video for the 2018 season.

 

 

The big question is where has this video been shown: In stadium? On Notre Dame football broadcasts? To date it has received only 64 views on YouTube.

UConn, through its EcoHusky student group, has hosted women’s and men’s Basketball Green Game Days at Gampel Pavilion over the past several years. Starting in 2017, the university’s Office of Environmental Policy purchased carbon offsets to be able to make the claim that the games were carbon-free. P.A. announcements, video board mentions, and social media posts during the events promoted the greening initiative to fans.

 

¹ In addition to Brogdon, the Hoops₂O team includes Justin Anderson (Atlanta Hawks), Joe Harris (Brooklyn Nets), Garrett Temple (Memphis Grizzlies) and Anthony Tolliver (Minnesota Timberwolves)
² In case you think I’m some sort of March Madness savant, think again. This is the first year in at least a decade in which my brackets weren’t busted by the Sweet 16.

 


 

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Post-Super Bowl LIII GSB News and Notes: Eco-Athlete Chris Long Wins Man of Year Award, Budweiser Wind Power Ad 2nd Most Watched Spot Online

The New England Patriots knocked off the Los Angeles Rams 13-3 in a defensive struggle to win Super Bowl LIII at Atlanta’s LEED Platinum Mercedes-Benz Stadium, their sixth championship of the otherworldly 18 year Tom Brady-Bill Belichick era. The environment played a small but, it sez here, increasingly prominent role vs. recent Super Bowls. So before the pro football world turns its attention to free agency in March, April’s NFL Draft and the race to Super Bowl LIV in Miami¹ next February, here is a quick rundown of the Green-Sports happenings that surrounded yesterday’s Super Bowl LIII

 

EAGLES’ CHRIS LONG, FOUNDER OF WATERBOYS, WINS WALTER PAYTON NFL MAN OF YEAR AWARD

While Eagles stalwart defensive end Chris Long did not win a third consecutive Super Bowl ring last night — he played important roles in Philadelphia’s championship in 2018 after winning one with the Patriots the year before — he did earn the prestigious Walter Payton NFL Man of the Year award. It honors a player’s volunteer and charity work, as well as his excellence on the field.

Long’s — and his Chris Long Foundation’s — main charitable initiative is Waterboys, a program that has united NFL players, professional athletes and sports fans to raise funds and awareness to provide clean drinking water to East African communities in need. By February 2018, Long’s goal of building 32 clean water wells, one for every NFL team, was met. Long has now set a goal of providing clean water to one million people.

“I am honored to be named the 2018 Walter Payton NFL Man of the Year and to join the long line of men who have received this prestigious honor,” Long said in a statement. “I am humbled by the support we have received from my peers who have donated to our various matching-campaigns, the commitment and perseverance displayed by the [military] veterans who have climbed Mt. Kilimanjaro with me each year, and the generosity of our fans who have made vital contributions to our foundation over the years.”

 

Chris Long Eagles Man of Year

Chris Long, after winning the 2018 Walter Payton NFL Man of the Year award (Photo credit: Philadelphia Eagles)

 

Click here and here for GreenSportsBlog’s coverage of the Chris Long-Waterboys story.

 

BUDWEISER WIND POWER AD GETS VALUABLE ON AIR MENTION

Budweiser’s Super Bowl ad, “Wind Never Felt Better,” which featured Bob Dylan’s “Blowin’ In The Wind” to highlight the the brand’s commitment to wind power, was the second most watched ad online, with 24.3 million views during and immediately after the game. Only Amazon’s “Not Everything Makes The Cut,” drew more online eyeballs, with 33.4 million views.

 

 

 

In addition to that sizable online audience, 100 million or so people were exposed to the 45 second ad on the CBS Sports TV broadcast. And, when the ad was over and the game broadcast was about to resume, play-by-play man Jim Nantz intoned “Budweiser, powered by the wind.” That extra branding, which further cemented the mainstreaming of wind power for a massive viewership, is the cherry on top to what I thought was a solid B+ ad.

 

Nantz Wolfson Romo CBS

CBS play-by-play broadcaster Jim Nantz (l), flanked by sideline reporter Tracy Wolfson and color commentator Tony Romo (Photo credit: CBS Sports)

 

Some ad critics, like Chicago Tribune media reporter Steve Johnson, did not like “Wind Never Felt Better” as much as I did.

Per Johnson’s review, “A Dalmatian. Clydesdales. Amber waves of grain. Bob Dylan, singing about blowing wind. Budweiser trots out all the icons as the horse and dogs are revealed to be traveling through a wind farm. It’s meant to underscore the giant beer’s commitment to sustainable energy, but the message is about as clear as a hazy IPA, a type of beer Bud decidedly is not. ‘Now Brewed with Wind Power,’ says the large type in the ad. ‘Renewable electricity from wind power is one type of energy we use to brew,” says the small [type]’, which you can read if you freeze the screen.”

There is some truth to Johnson’s critique. After all, the viewer has to wait for 30 seconds or so before she/he gets clued in to the Budweiser-wind power connection and that’s too long, especially in this era of micro-attention spans.

Still, it says here that Johnson missed the big picture: An ad promoting wind power reached an audience of at least 110 million people on TV and another 24 million online. 

 

GREENSPORTSBLOGGER TALKS GREEN-SPORTS ON SUPER BOWL-THEMED PODCAST

One final Super Bowl LIII-themed note: I was pleased to talk Green-Sports with Marc de Sousa Shields on his excellent The Sustainable Century podcast a couple of days before the big game.

Marc opens the 24-minute interview by saying, “there are more sports fans than there are sustainability fans and we’ve gotta convert them!”

 

Marc de Sousa Shields

Marc de Sousa Shields, host of The Sustainable Century podcast (Photo credit: Marc de Sousa Shields)

 

I like the way Marc de Sousa Shields thinks!

Click here to listen to the podcast.

 

¹ My way-too-early pick for the Super Bowl LIV matchup is the Philadelphia Eagles vs. Indianapolis Colts.

 


 

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GSB News and Notes: Budweiser Pushes (Blowin’ in The) Wind Power in Super Bowl Ad; Tokyo Olympic Marathon Course Could Be Too Hot for Some Spectators; Asics to Turn Recycled Clothing into Japan’s 2020 Olympic Uniforms

GSB’s News & Notes has a Green-Sports Mega-Event flavor today.

For the second year in a row, Budweiser will run an environmentally-themed Super Bowl ad. Sunday’s 45-second spot will highlight the brand’s commitment to wind power. Turning to the Tokyo 2020 Summer Olympics, climate change may make the Olympic Marathon in challenging for some spectators, and researchers are trying to see if there is a way to lessen the impact of the heat. And athletic apparel brand Asics will use recycled clothing to make Japan’s Olympic team uniforms. 

 

BUDWEISER TEAMS UP WITH BOB DYLAN TO PROMOTE ITS COMMITMENT TO WIND POWER IN SUPER BOWL LIII AD

For the second Super Bowl in a row¹, Budweiser is giving the environment center stage with one of its TV ads, with an assist from Bob Dylan’s “Blowin’ in the Wind.” The folk anthem song backs the spot which touts the brand’s use of wind power in its brewing operations.

According to a piece in the January 23 issue of Ad Age by E.J. Schultz, the ad — created by David of Miami — will run as a 45-second spot during the game. The 60-second version, called “Wind Never Felt Better,” shows Budweiser’s iconic Clydesdale horses galloping through a wind farm, complete with Bud-branded turbines. On-screen text states that Budweiser is “now brewed with wind power.”

 

 

Last year, Budweiser corporate parent AB InBev set a goal to ensure that by 2025 all of the electricity it purchases globally will come from renewable sources. The company is part of The Climate Group’s RE100 initiative (#RE100) through which over 160 global organizations have committed to be powered 100 percent by renewable electricity across their global operations.

Most of AB InBev’s wind power comes as result of a 2017 deal with Enel Green Power, which operates the Thunder Ranch wind farm in Oklahoma. Enel sells the electricity output delivered to the grid by a 152.5 megawatt (mW) portion of the wind farm to AB InBev, “substantially boosting the beer company’s acquisition of renewable energy,” according to a 2017 announcement. As result, it will reduce carbon dioxide emissions in an amount that is the equivalent of taking more than 85,000 U.S. vehicles off the road every year.

“For us in North America, we’re halfway [to the 2025 goal],” Anheuser-Busch VP of Sustainability Angie Slaughter told Schultz. “So, it’s a great way to bring it to our consumers and teach them about what we are doing on the sustainability front.”

 

angieslaughter

Angie Slaughter, Anheuser-Busch VP of Sustainability (Photo credit: Anheuser-Busch)

 

“It’s a different way to talk about quality,” offered Ricardo Marques, VP of Marketing for Core and Value brands at AB InBev. “This is about what we are doing to improve and minimize the impact on the environment and how we brew.”

The ad is not the only clean power-related activation from Budweiser during Super Bowl LIII.

It has teamed up with Drift, a startup that operates a peer-to-peer electricity marketplace that makes it easier for consumers to get access to clean energy. Bud will cover the first month’s bill for anyone who switches to Drift and uses it to swap to a sustainable energy source by February 7.

GSB’s Take: Great Green-Sports leadership from AB InBev and a terrific ad. Interestingly, in an interview earlier this month, the company’s U.S. Marketing Chief Marcel Marcondes said it would avoid anything that touches on politics with its eight Super Bowl ads. To me, this means that AB InBev thinks wind power is above or beyond politics and/or they are not afraid of any political blowback, pun intended.

 

TOKYO 2020 OLYMPIC MARATHON SPECTATORS MAY FACE CHALLENGES DUE TO CLIMATE CHANGE

Grueling.

Exhausting.

Debilitating

Those adjectives are often used by people who run marathons, but are not generally associated with the fans who line the roads to watch them.

But, per an article by Katherine Kornei in the January 18 issue of Eossome spectators along the Olympic marathon route in Tokyo in August 2020 could face climate change-related health issues. Temperatures average 86°F (30°C) during the middle of the day in August, with high humidity levels.

Standing around for several hours in Tokyo isn’t ideal for people at risk of exposure to excessive heat. With that in mind, researchers recently examined weather conditions along the course to pinpoint spots where spectators’ health may be in jeopardy.

On the basis of their findings, the scientists are talking with Tokyo 2020 officials about ways to make spectators more comfortable by, for example, placing containers of shade-providing vegetation along the course or rerouting a leg of the race to a more tree-lined street.

Jennifer Vanos, PhD, an atmospheric scientist at Arizona State University’s School of Sustainability in Tempe, and her colleagues collected data — including air temperature, solar radiation levels, humidity, and wind speed — in August 2016 along the Tokyo marathon course using a variety of meteorological instruments mounted on a bicycle.

 

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Jennifer Vanos, atmospheric scientist at Arizona State University (Photo credit: Arizona State University)

 

The scientists also calculated the “sky view factor” — the proportion of the sky visible at any one place — from Google Street View images to estimate the impact of structures such as buildings reradiating heat. Vanos and team then used these meteorological data in combination with estimates of human physiology to calculate a human heat load — the net amount of heat a person gains or loses. They found that hypothetical spectators along some parts of the marathon route would take in much more heat from the environment than they would lose by sweating.

Vanos and her colleagues focused on three spots, all along the second half of the course, where spectators would be exposed to a high heat load with little to no air flow.

One of these locations, the square in front of the Imperial Palace, is an open area with limited tree cover and no buildings nearby to provide shade. But it is also beautiful and has historic significance, so the chances of Olympic officials deciding to reroute the course are between slim and none. The researchers’ recommendation is to deploy water stations, fans and emergency personnel there.

 

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Tokyo’s Imperial Palace, one of the spots along the 2020 Olympic marathon route that may prove hazardous to the health of spectators due to excessive heat (Photo credit: JapanVisitor.com)

 

As for the other two areas, both with limited shade, the researchers advised installing  shade sails, trellises of vegetation, and potted trees.

These results were published in December in Science of the Total Environment.

 

GSB’s Take: We interviewed Dr. Vanos, then at Texas Tech University, in 2016. Her work on human biometeorology — the study of the effects of weather on human health — she has a particular focus on athletes — was cutting-edge then. So it is no surprise that she is leading this important research on the effects of excessive heat on fans. It’s no exaggeration to say that changes made by the Tokyo 2020 planners in response to the results generated by Vanos and her colleagues could save lives.

 

ASICS TO USE RECYCLED CLOTHING FOR JAPAN’S 2020 OLYMPIC AND PARALYMPIC UNIFORMS

Japanese athletic apparel maker Asics is the official uniform supplier for the home team at the Tokyo 2020 Olympic and Paralympic Games. According to a company statement, those garments will be made of recycled clothing.

The company expects to gather approximately 30,000 items of sportswear by placing collection boxes in Asics’ stores, partner retailers and sports events across Japan. Pieces from any brand will be accepted until May 31, 2019.

 

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Saori Yoshida, a three-time Olympic wrestling champion from Japan, holds up a T-shirt she wore at the 2016 Rio de Janeiro Games. Yoshida donated the shirt to the Asics initiative to make uniforms for the Japanese Olympic and Paralympic teams from recycled sportswear (Photo credit: Kyodo)

 

An Asics spokesperson said that the Olympic and Paralympic uniforms and shoes will contain polyester fibers extracted from the donated clothing. Consumers will be able to follow the recycling process via a newsletter to which they will have access by scanning a barcode displayed on the collection boxes. Other recyclable materials extracted from the items collected will be turned into fuel, among other uses.

The company’s statement says its uniforms-from-recycled-clothing initiative aims to “contribute to the realization of a sustainable society in line the UN’s Sustainable Development Goals and its target to reduce CO₂ emissions by 2030.”

 

GSB’s Take: I can’t think of a more natural partnership than Japan-based athletic apparel maker Asics and the host country’s Olympic and Paralympic teams at Tokyo 2020. The company’s decision to make the Japan squad’s uniforms from recycled clothes and shoes is brilliant from a branding perspective. Its environmental impact will be negligible unless Asics uses the 2020 Games as a springboard to a consumer line of recycled or upcycled merchandise. Adidas, with its line of plastic ocean waste-based products through its partnership with Parley for the Oceans, offers a good model. Finally, it seems to me that Asics is slow-walking its CO₂ reduction goal — why wait until 2030? Especially when, according to the UN, the global fashion industry contributes around 10 percent of global greenhouse gas emissions.

 

¹ Budweiser’s 2018 Super Bowl spot, touted the brewer’s canned water giveaway program that spurs into action in the wake of natural disasters, like hurricanes.

 


 

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The GSB Interview: Tim Trefzer, on the Greenness of Atlanta’s Super Bowl LIII

Super Bowl LIII Week is in full swing in Atlanta, complete with red carpet galas, fan-fests, and Media Day, all leading up to Sunday night’s battle between the New England Patriots and Los Angeles Rams.

From a sustainability perspective, Atlanta has a leg up on other host cities since the game will be played inside Mercedes-Benz Stadium, the first LEED Platinum professional sports stadium in North America.

GreenSportsBlog spoke with Tim Trefzer, the Atlanta Super Bowl LIII Host Committee’s Sustainability Chair, to see what is going on green-wise beyond the stadium.

 

GreenSportsBlog: Atlanta has been the center of the Mega-Sports event and Green-Sports worlds over the past 18 months. Mercedes-Benz Stadium hosted the 2018 College Football National Championship last January and the Green Sports Alliance Summit in June. It also was the site of the Major League Soccer All-Star Game in July and MLS Cup in December. And of course this Sunday, Super Bowl LIII comes to town. And Tim Trefzer, you are at the heart of the Green-Sports action as Sustainability Chair of the Atlanta Super Bowl Host Committee. Thanks for talking with us at what must be a crazy busy time.

Tim Trefzer:  My pleasure. And yes, it’s been busy, really going back to the 2018 College Football Playoff National Championship, as I handled a similar sustainability role for that event as well. And we, along with Georgia Tech, will play host to the 2020 NCAA Men’s Final Four so we’ve got more mega-events coming down the pike!

 

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Tim Trefzer, sustainability chair of the Atlanta Super Bowl 53 Host Committee (Photo credit: Tim Trefzer)

 

GSB: That is not a surprise, what with Mercedes-Benz being the state of the art in stadium design across all metrics, including sustainability through its LEED Platinum status. So with that as backdrop, how has the Atlanta Super Bowl LIII Host Committee approached the event through a green lens?

Tim: We are working closely with Jack Groh of the NFL — he’s managed the league’s Super Bowl greening efforts for over two decades — to make the most of the league’s four sustainability pillars. Number one is Material and Resource Recovery. We are working with local Atlanta organizations on food, textile, and other material donations that will come from the game, the many ancillary events, and participating hotels. Our partners include the Atlanta Community Food Bank, Salvation Army, and Habitat for Humanity. We also assisted Verizon, an NFL environmental sponsor, with their annual E-waste recycling event in the run up to the Super Bowl. Ours was at Zoo Atlanta and it was a big success as 42,446 lbs. of electronics were collected, the most ever from this event!

 

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Some of the electronic waste collected as part of Verizon’s e-waste recycling event at Zoo Atlanta on January 19 (Photo credit: Fox 5 Atlanta)

 

GSB: Congratulations! What about pillar number two?

Tim: Urban Forestry. This is more than a tree planting effort. In collaboration with the City of Atlanta’s Office of Resilience and Trees Atlanta, we are supporting 13 projects, including community gardens, a 7.1-acre food forest with fruit trees and vegetable plantings, and even pollinator projects. Pillar number three is Super Kids, Super Sharing…

GSB: That’s been around for some time…

Tim: This is its 20th anniversary — it started in Atlanta, by the way. The program’s essence is a used sports equipment and school supply exchange that keeps footballs, soccer balls and more out of landfills and gives them a second life. Kids from donor schools bring their equipment to a facility where it is sorted; then receiving schools come in. It gets kids thinking about the circular economy at a young age and exposes them to other kids in the Atlanta area from different walks of life. Over 100 schools committed to take part. Last year, the folks at the Minneapolis’ Super Bowl LII Host Committee collected 46,000 items — we’re hoping to beat that when all is said and done.

 

Two minute video showing highlights from Atlanta’s Super Kids Super Sharing event

 

GSB: Good luck. Finally, what’s the fourth pillar?

Tim: Pillar number four is renewable energy. The NFL buys renewable energy credits to offset all of the electricity used at the stadium and everything surrounding it. That includes the host hotels, the Georgia World Congress Center

GSB: …The convention center campus adjacent to Mercedes-Benz Stadium where you are the sustainability director.

Tim: Exactly… Also, it’s not by accident that Centennial Olympic Park, the Georgia World Congress Center, and many hotels are a short walk from Mercedes-Benz Stadium, In fact, of the 15 major NFL events taking place during Super Bowl, 13 are taking place in or adjacent to the Georgia World Congress Center Authority’s downtown Atlanta campus (which includes the stadium, convention center, and Centennial Olympic Park). Of recent Super Bowls, the most taking place in the same vicinity has been seven.

GSB: Those are four strong pillars that the NFL and the Host Committee are building. Going beyond the NFL’s green work, at the Bay Area’s Super Bowl 50 in 2016, the local Host Committee made the environment the prime focus of their work, which is why I call it the Greenest Super Bowl Ever. That was not the case with Super Bowls LI (Houston, which did nothing as far as I could tell on the environment) and LII (Minnesota, which had a 91 percent waste diversion rate at the game among other local efforts, but they were focused mainly on health care, in part due to the sterling reputation of the Mayo Clinic). What is the Host Committee doing, from an environmental perspective, beyond the four pillars?

Tim: Great question, Lew. One main theme of the Atlanta Super Bowl LIII Host Committee’s work is civil rights and social justice, given the movement’s tremendous history in the city, from Martin Luther King Jr. to HBCUs^ like Morehouse College and much, much more. From public forums to public arts projects, Atlanta’s civil rights heritage has been on display in the run-up to Super Bowl LIII. That said, the Committee and our Sustainability Advisory Council — made up of leaders from Hartsfield-Jackson Atlanta International Airport, top local corporations like Delta Airlines, nonprofits like Trees Atlanta, Scott Jenkins, GM of Mercedes-Benz Stadium and Board Chairman of Green Sports Alliance, and more — have been working for the better part of the past year on a variety of initiatives, including pushing the sustainability story surrounding Super Bowl LIII and Atlanta.

GSB: Communicating sustainability to fans? Music to my ears!

Tim: A video about recycling at the Airport is being shown around the city. On game day, there will be a full-page, sustainability-themed ad in the game program and we will have ambassadors on the concourses at Mercedes-Benz talking to fans about our sustainability efforts and encouraging recycling. But another reason that these large events keep choosing to come to Atlanta, in addition to the great venues and close proximity, is the fact that they’re LEED certified. In addition to Mercedes-Benz Stadium, Georgia World Congress Center is the largest LEED Gold certified convention center in the world and many of the other event venues are also certified. Arguably, Atlanta is one of the greenest places for conventions, sports, and events anywhere.

GSB: Will there be sustainability-themed scoreboard messaging and/or video shown in-stadium before or during the game? And will CBS Sports and/or CBS Sports Network air that kind of video during the almost endless pregame coverage? That last question is really for the NFL but I thought you might have some inside information.

Tim: Discussions about video board messaging were still ongoing as of a couple of weeks ago. No firm word yet has come across my transom. And you’re right about airing environmental PSAs — that’s the purview of the NFL and CBS. For our part, we will be tracking recycling and waste diversion rates; the Host Committee communications team is working with the NFL and the Georgia World Congress Center Authority to spread the word to the massive amount of media who will be here.

 

M-B Stadium

Sustainability-focused messaging on the Mercedes-Benz Stadium video board during an Atlanta United MLS match in June. Will similar messaging greet Super Bowl LIII fans on Sunday? Stay tuned (Photo credit: Lewis Blaustein)

 

GSB: Will the Host Committee track media pick up of Super Bowl LIII sustainability stories or is that the purview of the NFL?

Tim: I’m sure this is something we could do on social media and include in a report following the event.

GSB: We will take you up on that, Tim. In the meantime, enjoy the game.

 

^ HBCUs = Historically Black Colleges and Universities

 

 


 

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GSB News and Notes: Climate Change Threatens World Beer Supply, NBA’s Malcolm Brogdon Launches Hoops2O to Bring H2O to East Africa, Japanese Repurpose Broken Bats into Chopsticks

The sports world has not engaged strongly enough on climate change yet, at least as not as far as I’m concerned. Maybe that will change now that a new report shows climate change will negatively impact the world barley crop, thus threatening…BEER! The Milwaukee Bucks’ Malcolm Brogdon and four other NBA players just launched Hoops2O to help bring fresh water to East Africa by funding the digging of wells. And Japan, a country which has long embraced recycling, turns its broken baseball bats into chopsticks. All in a “Spanning the Globe” GSB News & Notes.

 

DROUGHT AND HEAT COULD IMPERIL WORLD’S BEER SUPPLY; WILL SPORTS INDUSTRY GET MORE ENGAGED ON CLIMATE CHANGE?

Beer and sports go together like Minneapolis and St. Paul.

So maybe, just maybe, a potential beer shortage might spur the sports industry to take faster, more meaningful action on climate change.

A new report in Nature, by an international team of scientists, considered how climate change might affect the barley crop over the next 80 years. Barley is the most widely used grain in beer making^.

 

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Barley, the most widely used grain in beer making, will be under threat from climate change (Photo credit: Beer Smith)

 

Researchers in China, Britain and the United States say that by the end of the century, drought and heat could hurt barley crops enough to cause significant beer shortages.

Given the potentially catastrophic effects of climate change, a beer shortage might seem trivial.

That’s why, according to one of the report’s authors, Dabo Guan, of Tsinghua University in Beijing and the University of East Anglia in Norwich, England, the report was directed at readers in the developed world — to suggest that climate change will hit everyone, not just the poor.

 

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Dabo Guan (Photo credit: University of East Anglia)

 

“We will suffer less,” Guan told James Gorman of The New York Times. “but we will still suffer. [Climate change] may not affect our bread but it will affect our beer.”

Guan and his team merged mathematical models of the impact of climate change on barley crops with models of international trade.

The results revealed that, China and the United States, which drink the most beer of all countries, would experience the most drastic effects. “Under the worst scenario,” Guan told Gorman, “China would lose 10 percent of its beer supply and the United States 15 to 20 percent.”

In models that include high numbers of severe droughts, the price of a bottle of beer in Ireland might double. In the Czech Republic, it could be six or seven times as expensive.

Anheuser-Busch InBev, the world’s largest brewing company, has taken notice. Jess Newman, the company’s director of agronomy in the United States, told Gorman for his Times piece, “We take climate uncertainty very seriously.”

 

GSB’s Take: I’ve been trying to find the “magic bullet” that would get sports teams, leagues and mega-events to engage fans on climate change in a meaningful way. Could a potential beer shortage do the trick? If that shortage would come down the pike in the next three to five years, maybe. But, since this report’s time frame is 80 years, I doubt the sports industry will take much notice.

 

NBA’S MALCOLM BROGDON’S HOOPS₂O JOINS NFL’S CHRIS LONG’S WATERBOYS IN BRINGING WELLS AND FRESH WATER TO EAST AFRICA

Milwaukee Bucks point guard Malcolm Brogdon and four other NBA players announced the launch of Hoops₂Ojoining the fight for access to clean water in East Africa. Rounding out the Hoops₂O “Starting 5” are Justin Anderson (Atlanta Hawks), Joe Harris, (Brooklyn Nets), Garrett Temple (Memphis Grizzlies), and Anthony Tolliver (Minnesota Timberwolves).

 

Brogdon Bucks

Malcolm Brogdon, Milwaukee Bucks point guard (Photo credit: Stacy Revere, Getty Images)

 

Traveling to Ghana and Malawi as a child and seeing the effects of extreme poverty in those countries gave the former University of Virginia star the drive to use his platform as an NBA player to make a difference in Africa.  “I saw from a very young age the value of clean water in communities in Africa,” said Brogdon. “I made a promise to myself that once I reached a time and place in my career where I could do more, I would.

Hoops₂O looks to build upon the successful Waterboys program midwifed and led by Chris Long, a fellow UVa alum, and a two-time Super Bowl Champion defensive end, now with the Philadelphia Eagles. Waterboys, with support from more than 20 current and retired NFL players, funds the digging of wells in the area and teaches the locals how to do the digging and maintaining. To date, Waterboys has raised more $2.6 million to fund 49 wells that will provide water to over 193,000 people.

Brogdon took notice: “When I learned about Chris’ Waterboys initiative and saw their accomplishments by working as a team of players to inspire action, I knew I wanted to expand his vision into the NBA and address our ultimate shared goal to save more lives faster and transform communities.”

 

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Malcolm Brogdon, founder of Hoops₂o at a Waterboys well site in East Africa (Photo credit: Clay Cook Photography)

 

To get Hoops₂O off the ground, the Starting 5 are asking fans to get involved by participating in the “Ballin’ for Buckets” campaign. Fans are encouraged to pledge a dollar amount per stat line (i.e. points Brogdon will score, the number of 3-pointers Tolliver will hit) for one of the Starting 5 players for the month of November.

Brogdon and each of his Starting 5 teammates also made financial pledges to support Ballin’ for Buckets. Player stat tracking will begin on November 1, but fans can make a pledge now. To learn more and make a pledge, fans are encouraged to visit www.hoops2o.org.

The Starting 5’s goal is to raise $45,000 — the cost of building one solar paneled, sustainable, deep borehole well — by the end of November. Brogdon and friends hope to raise $225,000 to fund five wells by the end of the NBA season next spring.

“I’m honored that our work is expanding into the NBA,” added Waterboys Founder Chris Long. “I couldn’t be more excited about what this will mean for our neighbors who lack access to a fundamental resource. I’m confident that working together as a united front, the NFL’s Waterboys and the NBA’s Starting 5 will bring us one step closer to providing water to one million people.”

 

Chris Long

Philadelphia Eagles defensive end Chris Long, co-founder of Waterboys (Photo credit: WPVI-TV Philadelphia)

 

GSB’s Take: Kudos to Brogdon and his mates for getting involved in the water crisis in East Africa. Basketball and the NBA are very popular across Africa so it’s a natural connection. Could NBA partner Coca-Cola should provide financial and other support that could help scale Hoops₂O. Why not?

 

JAPAN BASEBALL: BROKEN BASEBALL BATS MORPH INTO CHOPSTICKS

When batters from the Fukuoka SoftBank Hawks and the Hiroshima Toyo Carp come to the plate in the Japan Series, which started on Saturday, they will be carrying bats made overseas from white ash and maple, like their major league counterparts. But up until about 15 years ago, most Japanese professionals, including future big leaguers stars Hideki Matsui and Ichiro Suzuki used bats made from wood from the aodamo, a species of ash tree native to Japan.

Since bat makers did not replant the trees as they were cut, aodamo is no longer economically feasible to log on the northern island of Hokkaido, the capital of Japanese bat production. It can take 50 to 70 years for an aodamo tree to grow to a height and thickness needed to make bats. The hope is that if a comprehensive reforestation project is successful, aodamo will again become feasible for baseball towards the latter part of the century.

To make that a reality, conservationists and aodamo bat enthusiasts need to drum up interest in restoring the tree population now.

That is where turning broken bats into chopsticks comes in.

The germ for this idea was born in 2000. According to Jeré Longman of The New York Times, “An article in The Nikkei financial newspaper and other Japanese publications first sounded alarms about the decreased availability of aodamo wood. The Nikkei article was read by officials at the Hyozaemon chopsticks company [and its] chief executive [and former high school baseball player], Hyogoo Uratani.”

At that time, broken bats were mostly given away or burned in barrels to keep players warm during spring training. Uratani and his friend Takeo Minatoya, who had been a general manager in the Japanese Central League, conjured the bats-into-chopsticks program to publicize the aodamo wood problem.

Only the barrel of the bat is thick enough to make chopsticks.^ The barrel is sawed from the handle, sliced vertically into thin blocks then sanded by craftsmen into the shape of chopsticks. Hyozaemon officials told Longman, “the barrel of one bat can yield five or six pairs of chopsticks.”

 

Chopsticks

Broken baseball bats used to be burned in Japan. Now they become chopsticks. (Photo credit; Shiho Fukada/The New York Times)

 

Today, all 12 teams in Japan’s Central and Pacific Leagues take part in the bats-to-chopsticks initiative. The company  collects an average of 10,000 broken bats each season.

Per Longman, “Hyozaemon pays a licensing fee to put team logos on its chopsticks. In turn, Nippon Professional Baseball, Japan’s equivalent of Major League Baseball, makes an annual contribution of 3.5 million yen, or about $31,000, to the nonprofit Aodamo Preservation Society. The money is used to plant aodamo seedlings on Hokkaido.”

More than aodamo 10,000 trees have been planted so far with many more to come.

 

Chopsticks 2

Chopsticks from broken bats display logos from Japan’s Central and Pacific League teams (Photo credit: Shiho Fukada/The New York Times)
^ In addition to the barrel being used for chopsticks, the tapered portion toward the handle can be repurposed into shoehorns and handles for forks and spoons. The cap of the bat can be made into a drinking cup.

 


 

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