The GSB Interview: Leilani Münter, Looking to Turn on the Speed and Turn Auto Racing Fans on to a Vegan Diet at Daytona

Tenacious.

Leilani Münter needs to add that descriptor to her already adjective-laden tag line. Because while “Eco, Vegan, Hippie Chick with a Race Car,” is very clever and certainly stands out, it doesn’t quite do her justice.

Why tenacious?

Because she continues to hustle to find mission-driven sponsors to fund her races at Daytona and elsewhere. And because she continues to bring her vegan, plant-based diet mantra — along with food samples — to stock car racing fans, when conventional wisdom would say her efforts are being directed at the wrong audience.

OK; “Tenacious, Eco, Vegan Hippie Chick with a Race Car” is maybe a tad wordy, but you get the idea — tenacity is central to what makes Ms. Münter tick.

GreenSportsBlog caught up with Ms. Munter for a quick preview of her 2018 racing and activism schedule before she took off for Daytona in her Tesla from her Charlotte, North Carolina-area home. 

 

GreenSportsBlog: Leilani, it’s great to reconnect. What’s new for you and your team for 2018?

Leilani Münter: We’re building on our 2017 “Vegan Powered” program. We have a new branding — Vegan Strong — with the website launching before our race at the ARCA racing series opener at Daytona on February 10. And we will have a vegan food tent with tasty samples that will be open for fans each racing day at Daytona Speedweeks, which includes the 10th, 11th and then from the 15th to the 18th, which is the day of the Daytona 500. Building on our positive experience doing this last year, our emphasis this year is going to be on the health benefits of a vegan diet.

 

 

Leilani Munter Scott LePage

Leilani Münter (Photo credit: Scott LePage)

 

GSB: How do you think racing fans at Daytona will respond?

LM: I think those who come to our tent will learn about why being vegan is good for your body — it’s the most efficient way to get nutrients — that’s one of the reasons we call our program Vegan Strong. They will also learn that vegan food tastes great! Not just good but GREAT! Last year we served vegan wings at Daytona and also at Talladega Super Speedway in Alabama that, compared to chicken, have half the fat calories, provide 100 percent of the protein and have zero cholesterol. This year we have something new up our sleeve.

 

Fun, must-watch video from Leilani Münter’s 2017 vegan food giveaway at Alabama’s Talladega Super Speedway (3 min 17 sec)

 

GSB: We look forward to hearing about it. Now I know that your on-track career, your ability to actually race, has been limited by the challenges of trying to find sponsors who are on board with your vegan, climate change mission and who are interested in reaching auto racing fans. I also know that if you are racing in 2018, you have some sponsors, including a new one. Fill us in…

LM: Getting corporations to sponsor us has been a challenge but we’ve found success with some great, mission-aligned nonprofits. In 2017, we were sponsored by A Well-Fed World and they are back again this season. We’ve also added a new nonprofit sponsor, TryVeg.com. These sponsors are essential to allowing us to race and to having our tent at Daytona Speedweeks as the costs are significant.

GSB: Congratulations on gaining the sponsorships. Why do you think they came aboard, aside from their belief in you and your mission?

LM: One big reason is that we had a successful 2017 in terms of media coverage of our efforts at Daytona and also at Talladega. Fox Sports covered us during the race and also ran features on us. That, along with other online and social media coverage, generated media exposure to the tune of 161 million impressions

GSB: Incredible!

LM: Thanks. That’s really what helped us secure the funding for Daytona 2018. And we will be making an announcement at Daytona about the rest of our season schedule, so stay tuned for that.

GSB: We will for sure. Now, as you mentioned at the top, you’ll be racing in the ARCA Series event on February 10 at Daytona. Just what is the ARCA Series and how does it relate to NASCAR?

LM: Sure. ARCA stands for the Automobile Racing Club of America. It is a feeder division into the top three national series of NASCAR.

GSB: So is it fair to say ARCA is to NASCAR as Triple A minor league baseball is to Major League Baseball?

LM: That’s about right.

GSB: What will you be driving at the ARCA Daytona race?

LM: I’ll driving a number 20 Venturini Motorsports car with the new composite body,

GSB: What kind of result are you hoping for?

 

Leilani Munter car Jim Jones

Leilani Münter, driving her Vegan Strong Venturini car during a practice run at Daytona (Photo credit: Jim Jones)

 

LM: There is absolutely no reason I can’t win it this year. Last year I was running in fourth place in the final stages of the race and then with just 15 laps to go I got taken out by a competitor. As long as I have a clean race, I’m going for the win!

GSB: I wouldn’t bet against you, that’s for sure…Now, in the ARCA Series, you’re driving a standard, internal combustion engine car that consumes gasoline. I, of course, get that that’s the price for bringing your vegan, eco message to auto racing fans — an audience that is assumed to not be open to such a message. So this makes perfect sense. On the other hand, have you looked into also racing in the Formula E, electric vehicle (EV) series that is gaining lots of fan interest?

LM: Actually, I’m involved with a new EV series that’s just getting started; the Electric GT Series based in Barcelona. When it launches, we’ll all be driving Tesla Model S that has over 1,000 lbs of weight removed and many other adjustments to make it into a real race car. And it’s the first electric car to win Motor Trend’s Car of the Year award. I was the first American driver to sign up for the new series.

GSB: Why the Electric GT Series and not Formula E?

LM: The appeal of NASCAR is that it uses cars similar to the models driven by regular folks. Similarly, I love the fact that Electric GT will feature Tesla Model S, the car I’ve been driving since 2013 — and charging it with electricity generated by solar panels on the roof our house.

GSB:…And now Tesla’s started selling and shipping their Model 3 — priced at $35,000 range — by far their most affordable offering yet. Once they up their production run on the Model 3, many, many more people will be driving Teslas…

LM:…Which will make this series more relatable to racing fans. And I really believe in Tesla as a game changing, disruptive force in transportation — I love that Ferrari recently announced it wants to compete with Tesla

GSB: How cool is that?!?!

LM: Very cool. And competition is good but my loyalty is to Tesla because they took the risk, powered through the times when no one believed in electric cars. So the Electric GT Series and I are a perfect fit.

GSB: When will the series launch?

LM: It’s not clear just yet. Starting a new racing series is not an easy task, especially as it relates to signing sponsors.

GSB: You know that better than most…

LM: Exactly! I know they are hoping to launch the series in the second half of 2018, and there are a lot of moving parts but eventually I think it will be a fantastic racing series. Meanwhile I’ll race in the ARCA series and hopefully make the next step to NASCAR. Stock cars is where the eyeballs are and I want to do what I can to influence fans to make their next car purchase or lease an electric car. And, while I’m at it, I will work to show them that eating a plant-based diet and buying solar power are also great life decisions. The more fans I reach, the more I impact…Simple as that.

GSB: That’s so great. How has the fan reaction been?

LM: Oh, they love it! At the vegan tent, I tell them, with a plant based diet, aside from the health benefits, there’s no animal cruelty and it’s better for our environment, and the food tastes great. They’re like “How do they make chicken out of plants?” Then they taste it — the first bite is the key — and they’re hooked. It’s the same thing as with driving a Tesla — once you try it, you’re hooked.

GSB: Well, I can’t wait to taste the vegan wings. In the meantime, all the best at Daytona, Leilani! 

 


 

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GSB News and Notes: New Winner of MLB’s Green Glove Award; Former UN Climate Chief Christiana Figueres To Co-Lead Formula E’s Advisory Board; Pollution Stops Play at Delhi Cricket Match

The highs and lows of Green-Sports are reflected in today’s GSB News & Notes: On the high side, MLB’s “Green Glove” award goes to the Seattle Mariners for the first time. And Formula E’s stature on the global sports stage continues to grow as it appoints former UN Climate Chief Christiana Figueres to co-lead its Global Advisory Board. As for a down note, a major cricket match in Delhi between Sri Lanka and India was repeatedly interrupted due to excessive air pollution. 

 

SEATTLE MARINERS WIN “GREEN GLOVE” AWARD, ENDING SAN FRANCISCO GIANTS’ NINE YEAR REIGN AS MLB CLUB WITH HIGHEST WASTE DIVERSION RATE

The Seattle Mariners, a founding member of the Green Sports Alliance, were recently awarded Major League Baseball’s (MLB’s) “Green Glove Award” in recognition of their sustainability efforts at Safeco Field this season, ending the nine year reign of the San Francisco Giants.

 

Safeco Field Ballparks of Baseball

Safeco Field, home of the Seattle Mariners, winners of MLB’s Green Glove Award for 2017 (Photo credit: Ballparks of Baseball)

 

According to a November 28 story on MLB.com by Greg Johns, the Mariners were recognized as the MLB club with the highest rate of waste diversion from landfill:

The M’s, who replaced concourse garbage cans with compost and recycling bins, diverted 96 percent of waste materials from the ballpark in 2017, up from 90 percent a year ago.

And the Mariners sustainability efforts go much deeper than waste diversion. The club:

  • Was the first in MLB to use energy-efficient LED lights.
  • Hired cleaning crews to separate plastics and compostable waste by hand after each game
  • Manages an urban garden which provides vegetables, herbs and radishes to concession stands and restaurants at the ballpark.
  • Work with Eco-Products to utilize compostable serviceware like soft drink, beer and coffee cups, plates, lids, and cutlery at Safeco Field
  • Participated, along with the Seahawks, Sounders and more than 100 other Seattle-based businesses, in the “Strawless in Seattle” September effort. This innovative program, developed by the Lonely Whale Foundation, worked to reduce the use of plastic straws in the fight against ocean pollution.

 

“We are thrilled to present the Seattle Mariners with the 2017 Green Glove Award,” said Paul Hanlon, senior director of ballpark operations and sustainability for Major League Baseball, in a statement. “With its 96 percent conversion rate at the top of the list, the club has done a tremendous job of promoting and instilling sustainability practices and initiatives that will positively impact our environment.”

“We have worked hard over the years to make Safeco Field one of the ‘greenest’ ballparks in pro sports,” said Mariners senior vice president of ballpark operations Trevor Gooby, in a statement. “With our hospitality partner Centerplate, and our founding sustainability partner BASF, we have been able to significantly reduce our impact on the environment.”

 

CHRISTIANA FIGUERES, FORMER UN CLIMATE CHIEF, TO LEAD FORMULA E GLOBAL ADVISORY BOARD

Sam Bird of Great Britain, driving for the DS Virgin team, won the opening race of the 2017-2018 Formula E season in Hong Kong 10 days ago.

Off the race track, the increasingly popular open wheel electric vehicle (EV) street racing circuit added serious climate change chops to its Global Advisory Board when in named former UN climate chief Christiana Figueres as co-leader. She will be joined by Alain Prost, the retired 4-time Formula One world champion from France.

 

Christiana Figueres GreenBiz

Christiana Figueres, new co-leader of Formula E (Photo credit: United Nations)

 

The Formula E Global Advisory Board plays an important role in the growth of the circuit, and more broadly, EV racing and adoption. Per a November 28 article in CleanTechnica by James Ayre, the board advises relevant parties on topics relating to “sustainability, the media, and business.”

Reuters reports that Figueres and Prost will lead a board made up of motor sports and business all-stars, including “Formula E founder Alejandro Agag, chairman of Chinese telecommunications leader SINA Charles Chao, Jaguar Land Rover’s chief marketing officer Gerd Mauser, and former McLaren Formula 1 team boss Martin Whitmarsh. Brazil’s reigning Formula E champion Lucas di Grassi and Swiss private bank Julius Baer’s head of global sponsor[ship] Marco Parroni are also on the board.”

 

I cannot think of a stronger, more important voice to help lead Formula E from post start up to maturity than Christiana Figueres.

A longtime Costa Rican diplomat, Figueres served as executive secretary of the United Nations Framework Convention on Climate Change (UNFCCC). She is most well known for her work helping to push 2015 Paris Climate Agreement, signed by nearly 200 countries, across the finish line. She has been a strong, consistent voice behind the global need to rapidly move away from the use of fossil fuels and towards the widespread adoption of EVs and other types of electric-powered mobility. This is, of course, Formula E’s raison d’être.

“In order to meet the objectives set out by the Paris agreement and prevent global temperatures spiralling out of control, we must have a need for speed and react quickly,” Figueres said in a statement. “This unique forum at Formula E will allow us to bring great minds together with the same common goal, speeding-up the transition and use of electric vehicles in everyday life.”

She will help preside over a season that will feature races in three new cities (Santiago, Chile; Sao Paulo, Brazil and Rome), a return to the streets of Brooklyn in early July and a finale in Montreal July 28-29.

 

 

SRI LANKAN CRICKETERS BECOME ILL DUE TO POLLUTION DURING MATCH IN DELHI

My mental picture of cricket, admittedly a sport about which I know next to nothing, includes a gigantic oval field with no foul territory, players dressed in all white, somewhat formal uniforms, and those same players relaxing during a break for a spot of tea.

That vision most certainly does not include, well, vomiting.

Maybe I need a new glasses prescription.

Michael Safi reported in Sunday’s issue of The Guardian, with assistance from Agence France-Presse, that a cricket Test match# in Delhi between India and Sri Lanka “was repeatedly interrupted on Sunday with claims players were ‘continuously vomiting’ due to hazardous pollution levels in the Indian capital.”

Airborne pollution levels 15 times the World Health Organization limits were recorded on the second day of the match at Feroz Shah Kotla Stadium in Delhi on Sunday. Per Safi, “as the haze worsened, many Sri Lankan players returned from lunch wearing face masks before complaining to umpires, who halted play for 20 minutes to consult with team doctors and match officials.”

Announcers said it was the first recorded instance of an international cricket match being halted due to the toxic smog that reaches hazardous levels in northern India during the winter months.

The match resumed but was interrupted twice more as Sri Lankan players Lahiru Gamage and Suranga Lakmal left the field with breathing difficulties.

“We had players coming off the field and vomiting,” Sri Lanka coach Nick Pothas told reporters. “There were oxygen cylinders in the [locker] room. It’s not normal for players to suffer in that way while playing the game…I think it’s the first time that everybody has come across [the vomiting] situation.”

 

A paramedic speaks to Sri Lanka’s Lahiru Gamage after he complained of shortness of breath.
A paramedic speaks to Sri Lanka’s Lahiru Gamage after he complained of shortness of breath (Photo credit: Altaf Qadri/AP)

 

CK Khanna, acting president of India’s cricket board, said the Sri Lankans were making much ado about nothing: “If 20,000 people in the stands did not have problems and the Indian team did not face any issue, I wonder why the Sri Lankan team made a big fuss?” The crowd agreed, showering boos upon Sri Lanka’s batsmen.

 

Sri Lanka’s captain Dinesh Chandimal fields in a mask.
 Sri Lanka’s captain Dinesh Chandimal fields in a mask (Photo credit: Altaf Qadri/AP)

 

The effects of the city’s polluted air were not limited to cricket: Schools were shut and doctors declared a public health emergency in Delhi last month as pollution levels spiked to an unimaginable 40 times the WHO safe limits, which is equivalent to smoking at least 50 cigarettes per day.

Delhi officials have been accused of not preparing for what has become an annual crisis each winter, while the Indian government has downplayed the urgency and health risks associated with the problem.

The city’s extremely poor air quality is the result of a combination of road dust, open fires, vehicle exhaust fumes, industrial emissions and the burning of crop residues in neighbouring states. Indian weather agencies also blame dust storms that originate in the Persian Gulf to the country’s west.

 

# Test cricket is the longest form of of the sport and is considered its highest level. Test matches can last as long as five days.

 


 

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GSB News and Notes: Liverpool F.C. Under Fire for New Anti-Environmental Sponsorship Deal ; U of Michigan Football Approaches Zero-Waste; Formula E Revs Up its Promotion of Electric Vehicles

The watchword of today’s News & Notes column is BIG.

Liverpool F.C. has made a BIG mistake by partnering with Tibet Water Resources, a company that is allegedly exploiting the water supply in that region. Michigan Stadium, aka “The BIG House,” holds over 111,000 fans, making it the BIGGEST football stadium in the U.S. It recently diverted 87 percent of waste from landfill, close to the 90 percent level that will allow it to become the BIGGEST Zero-Waste stadium. Formula E, the global, electric vehicle racing circuit, partners with nonprofit The Climate Group to make EVs a much BIGGER percentage of the overall vehicle fleet. 

 

 

LIVERPOOL F.C. BUCKS GREENING-OF-ENGLISH-FOOTBALL TREND BY TAKING SPONSORSHIP CASH FROM TIBET WATER RESOURCES, ENVIRONMENTAL BAD ACTOR

Sustainable Brands, in its October 20 edition, is out with an important piece from Nithin Coca about English Premier League power Liverpool F.C.’s new sponsorship deal with Tibet Water Resources Limited, a company Coca asserts is committing “ongoing human rights and environmental atrocities in the region.”

 

Liverpool FC

Photo credit: Liverpool Echo

 

This is disappointing because English football/soccer has been a beacon of sports greening lately.

Premier League stalwarts Arsenal, Chelsea, and Manchester City have put in place some strong sustainability initiatives, from partnerships with solar companies to installing LED lighting to advanced battery storage capacity. And GreenSportsBlog has written extensively about the great, green strides being made in the lower levels (aka minor leagues) of English soccer/football. Clubs like Forest Green Rovers (aka The Greenest Sports Team in the World), Dartford F.C., and Sutton United are innovating at a rapid pace. But the reach of those smaller clubs and their green good works is, of course, limited.

Liverpool is the opposite of a small club — it is a globally recognized sports brand. Per Forbes, the team is worth $1.49 billion, making it the eighth most valuable soccer club in the world^. According to the club, as of 2014, it had an estimated 580 million fans worldwide, or roughly 8 percent of the world’s population. That’s not the world’s population of soccer fans, but total human beings. How is that possible if England’s population is but 65 million?

Look to soccer-crazed Asia, where Liverpool F.C. enjoys significant support and with that, several lucrative marketing deals with companies like Konami (video games and Malaysia Airlines. And now, Tibet Water Resources, Ltd. has been added to the list.

But, to organizations concerned with the human rights violations and environmental degradations visited upon Tibet by China (note: the Chinese government would differ with this characterization but GreenSportsBlog feels it is largely an accurate one), there is a big problem with this new sponsor.

According to Mr. Coca, “Tibet Water is a Chinese-run company that is, according to [several NGO] groups, exploiting water for financial gain and giving little benefit to local Tibetans, who, instead, are seeing their environment destroyed. Though Tibet Water is just one of dozens [of water companies] operating in the region, it is, so far, the only one to make a deal with a foreign soccer club.”

While the Liverpool deal is a first, what is not unique, according to organizations like the Tibet Society, along with FreeTibet, SumOfUs (a nonprofit that tries to “stop big corporations from behaving badly”), and others, is the exploitation of Tibetan natural resources by Chinese companies. This has been happening since Tibet — more than twice the size of Texas — was invaded by China in 1950 and annexed shortly thereafter.

Tibet’s vast glaciers hold one of the largest reserves of freshwater in the world, the source for many of Asia’s great rivers including the Ganges and Indus, which flow into South Asia; and the Mekong, the lifeblood of Cambodia, Laos and Southern Vietnam. Water development, including bottling, could reduce flows in Tibet and downstream, impacting millions.

Gloria Montgomery, Head of Advocacy at the Tibet Society, told Mr. Coca that, “This deal represents the issue at the very core of the Tibetan struggle: the detrimental effect of the Chinese occupation on Tibetans and the lack of consultation about their land and resources. For 70 years, Tibetans have endured injustice, indignity and discrimination at the hands of the Chinese authorities, as the occupation has resulted in systematic human rights violations against them.”

The Tibet Society, and the aforementioned like-minded organizations have joined in a campaign to get Liverpool F.C. to terminate the Tibet Water deal and thus stand up for environmental and human rights. Sondhya Gupta, a spokesperson for SumOfUs, told Mr. Coca that, “Liverpool really is giving its seal of approval to Tibet Water and saying its business model is normal and legitimate.”

Unfortunately, Liverpool F.C., whose principal owner John Henry also owns the Boston Red Sox (with a much-publicized garden atop the right field roof at Fenway Park), has shown no inclination to scuttle the deal. This despite having issued a strong statement in November 2016 on human rights. In fact, Mr. Coca reports that “the club has resisted opening up a dialogue with both fans and the organizations concerned about this partnership, and did not respond to Sustainable Brands’ requests for comment.” Over 40,000 people have signed a petition asking Liverpool to reconsider this deal (click here to sign), and take human rights and the environment into consideration when deciding partnerships.

Tibet Resources Petition

A portion of the petition asking Liverpool F.C. to drop its sponsorship deal with Tibet Water Resources

 

So far, there has been only silence from the management of the storied club that has captured 18 English top-flight league championships and 7 FA Cups. Somehow, methinks this story will get much bigger before it fades away.

Watch this space.

 

“THE BIG HOUSE” GETS CLOSE TO BIG ZERO-WASTE DESIGNATION

Rutgers — my alma mater! — is a big 23.5 point underdog against the Michigan Wolverines at Michigan Stadium, aka “The Big House.” To have a chance at pulling a humongous upset, the Scarlet Knights will have to be supremely focused. Which means they are unlikely to notice the efforts their hosts are expending to attain Zero-Waste status by diverting at least 90 percent of the waste generated from the game from landfill.

According to a story last month by Kaela Theut writing in The Michigan Daily — the student paper at the University of Michigan — the school’s zero-waste gameday initiative got very close to the zero-waste threshold at their September 9 home opener vs. the University of Cincinnati.

 

Michigan Stadium Evan Aaron Daily

Michigan Stadium, aka The Big House (Photo credit: Evan Aaron, The Michigan Daily)

 

Benjamin Blevins, Director of Communications for Michigan Athletics, told Ms. Theut that, “We were very happy with our efforts [at the Cincinnati game] as we hit 87 percent diversion from landfill. Zero waste is 90 percent, so for our first week attempting this, we were happy to be so close.” Blevins credited the Big House’s operational staff as well as concessions partner Sodexo USA for changing most of their products to compostable options.

Athletics started working on waste diversion in 2015 as part of a university-wide initiative to reduce overall waste going to landfill on campus by 40 percent by 2025.

2016 saw Michigan Athletics begin research into going zero-waste at The Big House in partnership with the University’s Office of Campus Sustainability and Sodexo, testing various compostable products, as well as how to best streamline gameday cleanup and waste-separation operations. With crowds exceeding 111,000, this would a heavy lift.

Heavy lift or not, the initiative is in full swing this season.

New recycling bins, adorned with signs depicting examples of compostable and recyclable products, have been placed around the stadium. Stadium-goers have been heavily encouraged to place their waste into the right area to avoid contaminating the properly sorted recyclables and compost.

At the Air Force and Michigan State home games, diversion rates again came close to the 90 percent level — so far, they’ve averaged 87.6 percent for the season. Why hasn’t the Big House been able to crack the zero-waste threshold? More Blevins: “There are still a few things that would need to change to hit 90 percent. Some of [the] products we offer don’t have compostable or recyclable options so our concessions partner Sodexo is looking into finding those solutions.”

Blevins told Ms. Theut that educating the team’s fan base on how to separate waste properly can also help Michigan get to zero-waste: “There was contamination in our [waste] streams and that comes from people putting items in the wrong bins.” he said.

Fan education efforts include a public service announcement (PSA) that runs during games in-stadium, emails to season ticket holders, social media posts, and the new signage. Event team members are also knowledgeable and help answer fan questions on game days.

It says here that the compostable product solutions will be put into place, and fan education will have taken root in time for Michigan to achieve zero-waste status during the 2018 season. In the meantime, here’s hoping Michigan again matches their impressive 87 percent diversion rate at the Rutgers game on Saturday — and that the Scarlet Knights pull off the Upset of the Year!

 

FORMULA E PARTNERS WITH THE CLIMATE GROUP TO PUSH MAINSTREAMING OF EV’S

FIA Formula E, the electric vehicle racing circuit, recently signed on to become a Global Ambassador of The Climate Group’sEV100 initiative, which helps promote and accelerate the widespread adoption of electric vehicles. The Climate Group is an international nonprofit specializing in bold and high-impact climate and energy initiatives that bring together the world’s leading businesses, states and regional governments.

 

 

Formula E Bird 2nd Steven Tee:LAT Images:FIA Formula E via Getty Images

The 2017 Formula E Qualcomm New York City ePrix in Red Hook, Brooklyn. (Photo credit: Steven Tee/LAT Images/FIA Formula E via Getty Images)

 

EV100 is the only initiative of its kind to actively encourage world-leading companies to commit to the quicker and smoother transition to EVs, helping to deliver on corporate and global sustainability goals, improving air quality and future-proofing operations.

Brands such as HP, Unilever, IKEA Group and Formula E sponsor DHL are already members of EV100, pledging to implement charging schemes in the workplace and swapping current diesel and petrol fleets to fully-electric by 2030.

The Climate Group has also joined the FIA Formula-E Championship as an Official and International Foundation Partner.

“I’m delighted Formula E has joined forces with The Climate Group and the EV100 initiative, as a partner to promote electric and sustainable mobility,” Alejandro Agag, Founder & CEO of FIA Formula E, said in a statement. “Our partnership with The Climate Group is proof that change is already happening and causing a positive shift in attitude towards cleaner transportation. Formula E shows that electric isn’t just the technology of the future – it’s the technology of today. I’m glad to see other leading companies follow suit as part of this new agreement.”

 

^ Ahead of Liverpool, #8 on the “Most Valuable Soccer Clubs of 2017” list, are: 1. Manchester United, 2. Barcelona, 3. Real Madrid, 4. Bayern Munich, 5. Manchester City, 6. Arsenal, and 7. Chelsea. Rounding out the Top 10 after Liverpool are 9. Juventus, and 10. Tottenham Hotspur.

 

 


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GreenBiz Runs Another GreenSportsBlog Post; Our Interview with Emily Davis of DHL

GreenBiz (http://greenbiz.com), a leader in reporting news at the intersection of Sustainability & Business, occasionally runs GreenSportsBlog articles with a sustainable business bent. This is a big deal for GSB as GreenBiz, with its large monthly audience of 400,000+ visitors, helps expand our awareness and reach every time they post our content. On Friday, it posted our our story about global logistics leader DHL, and the role sports will play in promoting its greenness

 

We at GreenSportsBlog are always thrilled when GreenBiz, the leader in sustainable business media, chooses to run our content with a business angle. They did so again on Friday by posting our June interview with Emily Davis, the Sustainability Program Manager at DHL North America’s Supply Chain unit. We delved into how the largest logistics company in the world will go about achieving its audacious net zero emissions goal by 2050 and how their sponsorship of Formula-E, the electric vehicle car racing circuit, will help them get there. 

 

EmilyDavisheadshot2

Emily Davis, Sustainability Program Manager at DHL North America’s Supply Chain unit (Photo credit: Summer Safrit)

 

DHL Form-E

DHL has been a sponsor of Formula-E, the EV racing circuit, since its founding in 2014. (Photo credit: DHL)

 

Click here for the link to the GreenBiz story, entitled “The World’s Biggest Logistics Company Races Towards Net Zero Emissions.” And thank you for your continued support of our content, wherever you happen to read it.

 


 

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GSB News and Notes: Formula-E Is a Hit In Brooklyn; D.C.’s New Audi Field Goes Green via Green Bonds; Study Shows Winter Sports Fans Support Athlete Engagement on Climate Change

Here is a GSB News & Notes column for your mid-summer reading pleasure: Formula-E, the all-electric vehicle racing circuit, came to New York City (Red Hook, Brooklyn, to be exact) for the first time ever with two races over the weekend. Audi Field, the future home of Major League Soccer’s D.C. United, will open with both a solar array and stormwater storage that was funded in part by an innovative, DC-based green bond program. And a small research study conducted at the 2017 Nordic World Ski Championships in Lahti, Finland this February demonstrated that fans are very receptive to climate change statements from professional skiers.

 

FORMULA-E A HIT IN BROOKLYN

The Red Hook neighborhood in Brooklyn is not normally associated with great New York City sporting events. There are no stadiums nor arenas nearby. Subways are nowhere to be found.

But this weekend, the quiet if increasingly hip waterfront section of town was quiet no more as its streets played host to the first-ever automobile road race in New York City history—and it happened to be one that featured only electric vehicles (EVs).

England’s Sam Bird won both rounds of the Qualcomm New York City ePrix, the ninth and 10th rounds of Formula-E’s 2016-17 season on Saturday and Sunday. Bird drives for DS Virgin Racing, owned by sustainable business innovator Sir Richard Branson. Formula-E, now nearing the end of its third campaign, is the world’s first and only all-EV racing series.

 

Formula E Bird 2nd Steven Tee:LAT Images:FIA Formula E via Getty Images

Sam Bird, driving in the red car on the left, starts off in second place in the Qualcomm New York City ePrix on Saturday in Red Hook, Brooklyn. (Photo credit: Steven Tee/LAT Images/FIA Formula E via Getty Images)

 

Formula-E Branson Bird Stephane Sarrazin

But while Bird (c) started in second, he finished in first in both the Saturday and Sunday legs, earning a Champagne Shower from Sir Richard Branson (l) and DS Virgin Racing teammate Stéphane Sarrazin. (Photo credit: Kevin Hagen, Getty Images)

 

While exact attendance figures have not been released, the Associated Press reported that “thousands attended thraces, packing two metal grandstands overlooking the track…Organizers ran shuttle buses from Barclays Center to the race site about three miles away. There were also ride-share stations, a bicycle valet and water taxis and ferries from Manhattan.”

And, according to a CNN.com story by Matthew Knight, Brooklyn and Formula-E share an understandable affinity for renewable energy: “Formula-E [didn’t provide] too much of a drain on local electrical supplies during its visit — all the race cars [were] charged using carbon-neutral glycerine generators provided by British firm Aquafuel.”

New York City’s entrance into EV road racing adds another top tier metropolis to Formula-E’s already impressive roster, which includes Buenos Aires, Hong Kong, Paris and Montreal, host of the season finale at the end of this month.

 

AUDI FIELD TO SPORT SOLAR, STORMWATER STORAGE, FINANCED BY GREEN BOND

Audi Field, the new home of Major League Soccer’s (MLS’) D.C. United that’s set to open next year, will be on the forefront of green stadium design and performance:

  • An 884 kW solar array, installed by local vendor New Columbia Solar, will be situated on the stadium’s canopy and in other areas of the site.
  • There will storage for more than 55,000 cubic feet of stormwater on site through green roofs, bio-retention areas, and infiltration basins.
  • Energy and water efficient technologies will be employed throughout the stadium.

 

Audi Field

Artist’s rendering of Audi Field, the new home of D.C. United (Credit: D.C United)

 

According to a story by Jennifer Hermes in the July 10 issue of Environmental Leaderthe measures described above “are being funded through the [capital district’s Department of Energy and Environment’s] D.C. PACE (Property Assessed Clean Energy) program’s green financing solution, which operates through a public-private partnership, allowing local lenders to fund environmentally beneficial projects at no cost to taxpayers.” The $25 million deal, done through a relationship with locally-based EagleBank, is the nation’s largest single PACE note issued to date, according to D.C. United.

Per Hermes, PACE’s funding will also include resources for “high-efficiency heating and cooling systems, LED field lighting, additional building insulation, and low-flow water fixtures.” D.C. PACE asserts these measures will result in a 25% reduction in energy use and will reduce emissions by 820 metric tons of CO2 annually, saving the club an estimated $125,000 annually on utility bills.

Writing in the July 6 issue of CurbedPatrick Sisson noted that, in addition to PACE’s clean energy deal, the project also includes a $95 million loan from Goldman Sachs.

While public financing of stadiums and arenas has, in the main, not proven to be a good deal for taxpayers, perhaps Audi Field’s green bonds approach will provide an innovative exception—as well as become a model for other stadiums and cities. Writes Sisson: “Funding these types of designs or retrofits saves owners money, may prolong the useful life of an existing stadium, helps cities cut emissions, and sets an example for other projects in the community (In less than two years, the D.C. PACE program has provided $30 million in private capital for projects including small businesses, affordable multifamily housing, and a charter school).”

While D.C. United’s colors are red and black, D.C. Mayor Muriel Bowser has bought in to the club’s greenness, saying in a statement that the stadium will boost local economic development and create good green jobs for District workers, “all without costing DC government a cent.”

 

RESEARCH SHOWS SKI FANS REACT POSITIVELY TO CLIMATE CHANGE STATEMENTS FROM ATHLETES

The sample size was very small, so the conclusions drawn can only be directional rather than definitive.

But.

Research conducted in February by M Inc., in collaboration with Protect Our Winters Finland, at the 2017 FIS Nordic World Ski Championships in Lahti, Finland demonstrated that sports fans—at least a small sample of Nordic skiing fans in Europe— welcome climate change messaging from athletes.

A group of athletes who took part in the Championships gave video statements to their fans as to 1) why it is important to care about climate change and, 2) how we all can help in the climate change fight by changing a few specific behaviors. 44 spectators, chosen at random, were asked to view this 45-second edited video athlete statement and fill in a short questionnaire to measure what they thought of it.

 

 

The study’s conclusion?

Fans at the Championships were very receptive to climate change statements from pro skiers – across age, gender, nationality and whether they ski themselves or not. Fans also said that they felt much more motivated to change some of their behavior in support of the climate change fight (8.12 average on a scale of 1-10).

When asked, in an open-ended question, what they liked the most about the video statement, 51 per cent of the fans mentioned that professional athletes were giving the statement. Some of these fans also emphasized that professional athletes were showing their passion about the issue, that they formed an international mix and that it was a positive message.

GreenSportsBlog’s conclusion?

The Green-Sports world needs to fund and conduct more research, among a wide cross section of sports fans, on fan attitudes, in North America, Europe and beyond, towards environmental issues, including climate change. The studies must consist of fans who go to sports events and, this is important, the much larger group of fans who consume sports on TV, online, radio and newspapers. In fact, these studies need to be conducted every 1-2 years to see how fans’ awareness of, and attitudes towards green-sports are changing over time.

The only major, quantifiable study that I know of was conducted on North American sports fans (defined as people who attend at least two sports events per year) by Turnkey Sports & Entertainment in 2014 and funded by the Green Sports Alliance. In research terms, that’s ancient history. And, while the M Inc. study is helpful, the small sample size means that the takeaways have to taken with a grain of salt.

 


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The GSB Interview: Emily Davis, Sustainability Director at DHL North America, on Logistics, Formula-E

DHL is the largest logistics and express delivery company in the world (yes, they are bigger than FedEx and UPS). Given the German-based company’s size and the businesses they’re in, it’s not surprising that their carbon emissions are massive. But those emissions have declined substantively as compared to nine years ago and those reductions will be tiny compared to what DHL will achieve over the next three to 33 years, if their aggressive projections are realized. GreenSportsBlog spoke to Emily Davis, Sustainability Program Manager at DHL North America’s Supply Chain unit, to understand how the largest logistics company in the world will go about achieving its net zero emissions goal by 2050 and how sports fits into those plans. 

 

GreenSportsBlog: I did not realize DHL was the biggest logistics company in the world. With that being the case, I am fascinated by the commitment of a company that big to get to “net zero” on carbon emissions by 2050. Before we get to the particulars of what DHL might do to get from here to there and where sports fits in, I’d like to find out how you got to DHL and its sustainability team.

Emily Davis: I have a scientific background, specifically the biological sciences. Even though I went to Notre Dame, don’t tell anybody but I’m not that big of a sports fan.

 

EmilyDavisheadshot2

Emily Davis, Sustainability Program Manager at DHL North America’s Supply Chain unit (Photo credit: Summer Safrit)

 

GSB: Oh, your secret is safe with me!

ED: I won’t hold my breath on that one. I’m more of an outdoor sports person—caving, mountaineering, paddling, that sort of thing. I started my career in the clinical medicine space and decided to make the transition to sustainability while out in Denver.

 

Emily spelunking new cave passage

Emily Davis, exploring virgin passage of a cave in Tennessee (Photo credit: Elliot Stahl)

 

GSB: Great place for outdoor sports…

ED: Exactly…And I could blend my dual passions for the environment and biology. I went back to school, getting my MBA from Vanderbilt in Nashville in environmental management to build a new skill set in this area.

GSB: What was the coursework like for an environmental management MBA?

ED: Good question. Some of it involved things like the business of forest certification standards and marketing. And that, in part, led to my getting a job at International Paper in forest resources in Savannah and then with their sustainability department in Memphis.

GSB: What was it like to work in corporate sustainability there back in the mid-to-late 2000s?

ED: Sustainability was important to a paper and packaging company as trees, the main raw material input, are a very finite resource if not appropriately managed. But not too many companies were talking about sustainability, ESG, life cycle assessment and climate change in those days. Even though sustainability was important to the culture at International Paper, I still wanted to make more of a difference. So I took a sabbatical and traveled. At some point, I decided that I needed to work for a company that believed in environmental protection at the top of the food chain and that had size and scale such that, when environmental improvements were made, the impacts would be significant.

GSB: And that company was…DHL? A company that ships stuff all over the world and, thus, must have a, sorry, yuuuugge carbon footprint?

ED: Yes, DHL North America it was. In 2011, they were looking for someone to run their North American supply chain and sustainability departments. And yes, we have a massive footprint. But that means, with a strong commitment, they—and I—could make a difference. At the time, I didn’t know much about the company. They were/are based overseas—headquartered in Germany. But I came to find out that they had ambitious sustainability goals. They believe deeply in environmental protection—it’s core to their DNA. And I thought to myself, “this is a company that has a chance to really make a positive impact on climate change.”

GSB: So what did your job entail?

ED: Many things. Meeting the company’s energy and fuel efficiency goals. Which meant accounting for and improving the efficiency of warehousing, heavy-duty trucking, aviation, express shipping and supply chain operations.

GSB: That is a BIG JOB. Seems to me like express delivery, which is what I thought was DHL’s main business, plays a smaller part in the US. So let’s go to a big part—supply chain. How does the company handle supply chain from a sustainability point of view?

ED: DHL, which tracks Scope 1, 2 and 3 emissions, is the first logistics company to report CO2 emissions and to set targets, with 2007 as the base year. Our primary goal was to reduce carbon emissions by 30 percent by 2020. We achieved this in 2016, almost four years early, which we announced on March 8 of this year.

 

DHL Truck Windmills

Environmental protection is core to DHL’s DNA, according to Emily Davis (Photo credit: DHL)

 

GSB: Somehow I don’t imagine you and DHL are going to rest on your laurels…

ED: You’re right. We announced a new goal and that is to be a Zero Emissions Logistics company by 2050.

GSB: That seems impossible for a company that depends on flying and driving for a good chunk of its business. There have to be some assumptions of some serious technological advances over the next 30 or so years in terms of Zero Emissions fuels…

ED: It’s a huge target, no doubt about it. I mean, we’re committing to making no contribution to climate change by 2050. So, yes, we are assuming there will be wide adoption of Zero Emission fuels and equipment by that time and DHL is working on that right now.

GSB: Are there any interim targets? I mean 2050 seems like it’s a long way away—although I know, in terms of climate change, it really isn’t—but it feels like a company could put a commitment like that out there and then let things slide a bit, you know?

ED: I hear you. And we do have four interim sub-targets for 2025: 1. Make a 50 percent improvement on CO2 efficiency over the 2007 base. 2. Improve local quality of life…that will involve delivering 70% of our own first and last mile services with clean pick-up and delivery solutions like EVs. 3. An economic target: 50 percent of DHL sales will incorporate “Green Solutions,” including carbon neutral parcel delivery.

GSB: What is that percentage now?

ED: About 10 percent. Finally, #4 is a “people target.” DHL is one of the largest employers in the world, with approximately 454,000, including about 29,000 in North America. By 2025 we commit to having trained and certified 80 percent of our employees worldwide to be GoGreen specialists. Every division has a program, from express delivery to supply chain. And we have a target to plant 1 million trees each year by 2025. We’ve found, by the way, that our GoGreen initiative helps with employee retention.

GSB: I always believed that would be the case. DHL’s current sustainability and climate change actions are exemplary; its future plans even more so. My only nagging doubt is this: Many corporations take incredible sustainable actions but, when it comes to lobbying and political actions—i.e. lobbying for a price on carbon—they’re silent or in opposition. DHL is walking the climate/green walk. Is it talking the talk where it counts?

ED: It’s both. DHL is certainly talking the talk, sharing how we’re using scientific targets to do our part to keep global temperature increase to 2°C or less vs. pre-industrial levels, we report our emissions to CDP, have been a longstanding partner of the UN and promoter of Sustainable Development Goals, part of the UNEP and vigorously support the Paris Climate Agreement.

GSB: OK, let’s talk Green-Sports, specifically DHL’s involvement with Formula-E, the EV racing series.

ED: DHL has been the Official Logistics Provider for Formula 1 since 2012 and for Formula-E since its 2014 launch. Among other things, we are responsible for getting the vehicles and tires to the race venues in a timely, economical, environmentally responsible fashion. Formula-E is a perfect fit for us, especially with our push on “E-mobility” and electric vehicles (EVs). And, to be clear, our push is not limited to electric cars. We’re working on electric trucks within our own operations…

 

DHL Form-E

DHL has been a sponsor of Formula-E, the EV racing circuit, since its founding in 2014. (Photo credit: DHL)

 

GSB: Not surprising…

ED: And also electric vans, electric scooters. So promoting the electrification of racing is a natural fit. To our way of thinking, eventually—say before 2050—we hope that F-1 will move transition towards all-electric…

GSB: And so Formula E would no longer need to exist.

ED: That is our goal. And, also in the sporting world, I should tell you that one of our customers in Brazil was a sponsor of the Rio Olympics in 2016—we weren’t but they were. Anyway our EVs were used by the sponsor at the Olympics—they were one of the first ever EVs to be used at an Olympics and certainly a pioneering event for Brazil.

GSB: And, if DHL has anything to say about it, not the last.

 

 


 

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New Rules for Green Sports, Part Deux

About two years ago, I wrote a post in which I imagined myself Commissioner of (Green) Sports. In that idyllic world (at least to me), I gave myself powers to unilaterally enact any Green-Sports initiative I wanted. In a nod to the popular segment on Bill Maher’s HBO show, Real Time, I entitled the post “New Rules for Green Sports.” Despite the autocratic leanings of the current resident of 1600 Pennsylvania and my own strong love for democracy, I thought it’s time to once again put on my regal vestments and offer you, my subjects, er, readers, “New Rules for Green Sports, Part Deux.^”

 

 

Mike Francesa, the pompous, yet immensely popular host of New York’s SportsRadio WFAN’s afternoon gab fest is often termed the “Sports Pope.” I wonder, if Pope Francis is aware of Francesa’s moniker, how He feels about sharing the pontifical stage. 

Francesa

Mike “Sports Pope” Francesa, pontificating. (Photo credit: Awful Announcing)

 

I have no interest in being the Green-Sports Pope. There should be only one Pope, period (sorry, Mike). And I think Francis, who has aggressively embraced the climate change fight, per his 2015 encyclical, Laudato Si, is fantastic. 

Still, I wouldn’t mind having a smidge of unilateral power, just for one day, to be able to enact some Green-Sports initiatives that would help accelerate the climate change fight.

For that, my model is not the Pope, but rather an anti-Pope of sorts: Bill Maher. Host of HBO’s Real Time with Bill MaherBorn Catholic but staunchly atheist. Maher ends each episode of his show with New Rules in which imagines enacting his own rules for politics and life in general. 

 

Bill Maher and New Rules from HBO’s Real Time with Bill Maher, original air date May 4, 2017. (Courtesy HBO and YouTube)

 

Riffing off of Maher, we ran a New Rules for Green-Sports column in February, 2015. Here are three of them:

  • Every broadcast of a sports event must air at least one 30 second Public Service Announcement (PSA) themed to the climate change fight. While this hasn’t happened yet, there have been Green-Sports themed PSAs seen on NBA TV and the NHL Network. Good start, but we need to pick up the pace.

 

NBA Green Energy All-Star video (0:58)

 

  • Auto racing (that’s NASCAR, F-1, Indy, drag racing, etc) must commit to using only Electric Vehicles (EVs) by 2030. Formula-E, the EV circuit, continues to grow. Who knows? With the power, efficiency of EVs going up and the price coming down, this could be possible.

 

  • Fans who travel to games via mass transit, drive EVs or hybrids get a rebate, paid for from parking revenues. Fans who come by bike or walk also qualify. UEFA, soccer’s governing body in Europe, ran a program during the EURO 2016 championships in France, in which fans with tickets to games in some cities could ride the Metro for free. A step in the right direction.

 


I know what you are thinking: “Lew, we need some new New Rules!” So, without further ado, we reveal our New Rules of Green-Sports, Part Deux!

New Green-Sports Rule #1Every Major League Baseball team and every Major League Soccer club must have a Climate Change Solutions Day on or around Earth Day. MLB and MLS are the only North American pro sports leagues in the midst of their regular seasons on Earth Day. Each team in those sports must host Climate Change Solutions Day at a game on or close to April 22. Climate Change Solutions Day will include:

  • Having a climate scientist throw out the first pitch/make a ceremonial first kick
  • Running a video on the scoreboard about what the team is doing to reduce carbon emissions
  • 10% of all ticket revenue will go to a climate change fighting non-profit

Might this offend some climate change skeptics or deniers? Sure but so what! Fans boo a pitching change they don’t like, some fans will boo a video. Life will go on. And young fans, for whom climate change is a priority, will, in the main, think this is cool. That is especially important for MLB, which has struggled to attract younger demographics.

 

New Green-Sports Rule #2Each stadium and arena will have at least one vegan-only food stand. As long-time readers of GreenSportsBlog know, our vote for Greenest Sports Team in the World goes to Forest Green Rovers, the fifth division (equivalent to the low minor leagues in baseball) English soccer club, owned by a renewable energy CEO. FGR, among other green innovations, only serves vegan food at its concession stands. According to club owner Dale Vince, fans were angry at first but now are supportive of the vegan-only approach (“[many fans say] it’s inspired them to go veggie – which is a great thing.”) Our rule does not look to shock the sports system here in North America so all we’re demanding is that teams have a vegan only stand, not go all-vegan. Maybe next year.

 

Eight minute video shows fan reaction to Forest Green Rovers’ greening efforts, including its vegan-only concession stands.

 

New Green-Sports Rule #3Super Bowls, College Football Championship Games, NCAA Men’s and Women’s Tournament Games/Final Fours, and US (golf) Opens cannot be awarded to states whose governors do not publicly state “climate change is real, humans are the main cause and we need to take meaningful steps to solve the problems.” North Carolina lost out on hosting NCAA Men’s basketball tournament games because of its “bathroom bill” requiring transgender students to use school bathrooms corresponding to their birth gender. The Tar Heel State’s hoops addiction led the state legislature to change the law, sort of. Let’s apply that approach to climate change. Florida Governor Rick Scott (R), you want to deny climate change? Fine. No college football championship game in Tampa. Texas Governor Greg Abbott (R), you want to question the science behind climate change? Go right ahead but that Super Bowl you want for Dallas is going to go to Jerry Brown’s “carbon free by 2050” California.

 

New Green-Sports Rule #4Teams that broadcast their climate change-fighting actions receive a tax break. Teams across all sports, in all markets, are greening their games in many ways. That’s why we’ve been able to write over 400 posts about Green-Sports in less than four years. But precious few fans seem to know about it. Teams seem loath to push Green-Sports stories and, even more so, to make the link between their greening efforts and the climate change fight. We offered a stick in Green-Sports Rule #3; in Rule #4 we provide teams with carrots—dollars from the government in exchange for promoting their work on climate change to fans. In arena/stadium and on the air.

 

Now, you might say, “Lew, you are ahead of the general public here. Shouldn’t you go more slowly?” To that I say, “Go big or go home!” Plus these are my New Green-Sports Rules. I’d love to hear yours. Feel free to add some in the comments section.

 

^ Part Deux is an homage to the people of France, who said NON to xenophobia and authoritarianism and said an emphatic OUI on behalf science and the climate change fight when they elected Emmanuel Macron to the Presidency on Sunday.

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