South Pole Measures Carbon Footprint for FIFA World Cup, UEFA Euro Championships; Helps Members of Auto Racing’s FIA Offset Emissions

 

Mega-sports events like the Olympics, FIFA World Cup and Super Bowl have been greening in some way, shape or form for more than a decade. Waste reduction, LEED (or BREEAM or CASBEE) certification, measuring carbon footprint, and more. I got to thinking it would be interesting to talk to one of the companies that does the carbon footprint accounting — to understand how it works, what gets measured, what decisions, if any, are made to reduce emissions. So we were very happy to chat with Natalia Gorina and Franka Bosman of South Pole, a very interesting company that is one part sustainability consulting firm and one part emissions reduction project developer. There may be even more parts but this is good enough for now.

 

Natalia Gorina and Franka Bosman have very cool job titles and even cooler missions at South Pole.

Geneva, Switzerland-based Natalia’s is Sales Director, Carbon and Renewables. Sounds like a good fit for someone who describes her career as being “devoted to using economic incentives to solve the climate crisis.” With South Pole since 2014, Natalia helps corporations understand that it is good business to measure and reduce carbon emissions. She helps corporations talk the sustainability talk and walk the sustainability walk.

 

Natalia Gorina 1

Natalia Gorina, South Pole (Photo credit: South Pole)

 

Franka wants to “devote my life to improving the world by helping companies and people to take action against climate change.” Prior to coming to South Pole, Franka worked in finance, trying to disrupt it from the inside out.

 

Franka Bosman

Franka Bosman, South Pole (Photo credit: South Pole)

 

Natalia and Franka sure seem like they are in the right place.

 

SOUTH POLE: MATCHMAKING CARBON REDUCTION PROJECTS WITH CORPORATE FUNDERS

South Pole was founded in 2006 as a climate change fighting/sustainable business spinoff from ETH, a technical university in Switzerland. The company has since grown to over 200 employees with 16 offices around the world, with several located in Latin America, China and the Indian sub-continent where many emissions reductions projects are located.

Those employees 1) help corporate clients source and develop emissions reductions and renewable energy development projects, 2) consult on sustainability strategy for corporations and, 3) manage their own carbon emissions projects that generate carbon credits that they then try sell to corporations.

“We are more than emissions reduction credit providers,” explained Natalia. “We come in at an earlier stage than most sustainability consulting firms by investing our own funds to cover carbon certification costs and leading projects through the entire certification cycle. We serve as the project developer for renewable energy companies and local organizations that produce and distribute water filtration systems and cook stoves, for example.”

“South Pole is a matchmaker of sorts,” added Franka. “We currently have over 500 emissions projects underway that we match with corporate funders. Then we measure results in a way that is linked to the UN Sustainable Development Goals: biodiversity gains, jobs created, and more.”

 

HANDLING FAN ENGAGEMENT FOR UEFA 2016 CHAMPIONSHIP

South Pole has partnered with UEFA, the governing body of European soccer/football, since 2012. They started by calculating the greenhouse gas emissions generated from flights taken by UEFA referees and staff and offering Gold Standard certified carbon credits to offset those emissions. “We make it easy for them,” offered Natalia. “We give them a choice of projects and they choose one per year.”

Given that UEFA governs European soccer and manages Euro Championships, it makes sense that they would want to invest in European projects. Thing is, there aren’t that many to choose from because the Kyoto Protocol mandated that the lions’ share of emissions reductions projects be in the developing world. “So we have to work outside the box a bit,” advised Natalia. “Turkey, a UEFA member, has some projects. For example, last year UEFA supported the Gold Standard Cakirlar Hydro Project. And then we offer projects from countries that have a connection to a UEFA country.  For example, UEFA chose to support the Prony Windfarm project because it is located in New Caledonia, a French territory overseas. The wind turbines installed there are very innovative because they tilt downward during hurricanes which leads to significant reductions in damage.”

 

Prony Windfarm Vergnet

Prony wind farm in New Caledonia (Photo credit: Vergnet)

 

South Pole and UEFA ramped up their sustainability efforts at Euro 2016, the quadrennial continent-wide tournament by engaging fans. Fans traveling to the month-long soccer-fest held throughout France had the opportunity to offset their travel via an easy-to-use carbon calculator. “We aimed to make it fun for fans to take environmental action,” said Natalia. “Committing to measure and offset their travel entered fans into a sweepstakes; the grand prize offered a ticket to the final game.”

Fan participation levels were not as high as envisioned. Natalia attributes this to the complexity of the entry process: “Fans had to go through several steps to compensate for their emissions. It needs to be a super easy, one click process. Or, even better, have the offsetting option as the default position in the ticket purchasing process, from which fans can opt-out if they don’t want to participate.” South Pole will have the opportunity to collaborate with UEFA further on environmental issues, including hopefully improving upon fan engagement participation, with a four-year extension of its contract. That will take it through Euro 2020, the first tournament to be played across the continent rather than in one or two countries.

 

MEASURING GREENHOUSE GAS EMISSIONS FOR 2018 FIFA WORLD CUPTM IN RUSSIA

FIFA, the governing body of world soccer, hired South Pole to measure greenhouse gas (GHG) emissions for the 2018 men’s World Cup in Russia.

The company issued a report that offered a broad estimate of GHG emissions for 2018 FIFA World Cup Russia, from the preparation phase — per Natalia: “The organizers committed to ‘green certification’ for all 12 venues; as of now, at least 3 have achieved BREEAM^ certification” — through the World Cup itself. They projected Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from the generation of purchased energy), and Scope 3 (value/supply chain emissions). Fan travel to and from Russia, the by far the largest GHG emissions component, falls within Scope 3. According to Natalia, “More than two thirds of all GHG emissions associated with 2018 FIFA World Cup Russia are linked to international air travel of attendees.”

 

Volvograd Arena Guardian

The BREEAM-certified Volgograd Arena (Photo credit: The Guardian)

 

Not surprisingly, it says here, the organizers of the 2018 FIFA World Cup feel fan travel to get to and from Russia is not under its control and are focusing on Scopes 1 and 2. But wouldn’t emissions from travel within a country as vast as Russia be massive? Not so, said Natalia: “Emissions from travel within Russia will be much lower, in large part because the venues are concentrated in the European, west-of-the-Ural-Mountains section of the country.”

Will South Pole do an accounting of actual 2018 FIFA World Cup Russia emissions to see how they compare to the estimate? “Our assignment was just to do the estimate,” reported Natalia.

If South Pole is engaged by FIFA and the organizers of the 2022 World Cup in Qatar, here’s hoping they get to report on the actual GHG emissions, and not just estimate them. Lord knows, a World Cup in Qatarian summer will be a massive environmental challenge (and that’s putting it mildly).

 

HELPING FIA MEMBERS OFFSET EMISSIONS FROM MOTOR SPORTS

Turning to motor sports, South Pole is helping members of FIA (Fédération Internationale de l’Automobile), the governing body for Formula 1, auto rallies, Formula E and more, to achieve carbon neutrality.

Similar to UEFA, South Pole is finding offset projects for FIA members to support in the areas where races take place. “Rally Australia, a long-distance auto race in Coff’s Harbour off the country’s east coast, wanted projects that benefitted wildlife and the environment in Australia,” asserted Franka. “We helped them offset unavoidable emissions by connecting them with a project that protects the habitats of the Tasmanian Devil.”

Franka also notes that, “While European projects would be desirable for sports events taking place in Europe because of their proximity, most are happy to support programs in the developing world. One, because that’s where the need is the greatest and, two, there’s a sexiness to them given the huge positive impact these projects have for local people and the environment.”

 

WHAT’S NEXT? TELLING THE STORY TO FANS MORE CONSISTENTLY

GreenSportsBlog readers certainly know that my biggest pet peeve about the sports-greening world is that the fantastic stories about its greatest advances are not being told to fans and other stakeholders with a loud enough voice. Natalia and Franka agree.

What will change this dynamic? Franka believes the impetus will come from sponsors: “Organizers of greener sports events fear that if they tout how sustainable they are, they will be criticized for what they don’t do. But their sponsors are urging them to talk about what they are doing — commitments to renewables, recycling and to offset programs that preserve at-risk species, or help people in the developing world to source clean water.”

Since sponsor dollars are almost as vital as clean water to sports teams and leagues, Franka may be on to something.

Watch this space. And keep your eyes on South Pole.

 

^ BREEAM is a British version of LEED

 


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New Rules for Green Sports, Part Deux

About two years ago, I wrote a post in which I imagined myself Commissioner of (Green) Sports. In that idyllic world (at least to me), I gave myself powers to unilaterally enact any Green-Sports initiative I wanted. In a nod to the popular segment on Bill Maher’s HBO show, Real Time, I entitled the post “New Rules for Green Sports.” Despite the autocratic leanings of the current resident of 1600 Pennsylvania and my own strong love for democracy, I thought it’s time to once again put on my regal vestments and offer you, my subjects, er, readers, “New Rules for Green Sports, Part Deux.^”

 

 

Mike Francesa, the pompous, yet immensely popular host of New York’s SportsRadio WFAN’s afternoon gab fest is often termed the “Sports Pope.” I wonder, if Pope Francis is aware of Francesa’s moniker, how He feels about sharing the pontifical stage. 

Francesa

Mike “Sports Pope” Francesa, pontificating. (Photo credit: Awful Announcing)

 

I have no interest in being the Green-Sports Pope. There should be only one Pope, period (sorry, Mike). And I think Francis, who has aggressively embraced the climate change fight, per his 2015 encyclical, Laudato Si, is fantastic. 

Still, I wouldn’t mind having a smidge of unilateral power, just for one day, to be able to enact some Green-Sports initiatives that would help accelerate the climate change fight.

For that, my model is not the Pope, but rather an anti-Pope of sorts: Bill Maher. Host of HBO’s Real Time with Bill MaherBorn Catholic but staunchly atheist. Maher ends each episode of his show with New Rules in which imagines enacting his own rules for politics and life in general. 

 

Bill Maher and New Rules from HBO’s Real Time with Bill Maher, original air date May 4, 2017. (Courtesy HBO and YouTube)

 

Riffing off of Maher, we ran a New Rules for Green-Sports column in February, 2015. Here are three of them:

  • Every broadcast of a sports event must air at least one 30 second Public Service Announcement (PSA) themed to the climate change fight. While this hasn’t happened yet, there have been Green-Sports themed PSAs seen on NBA TV and the NHL Network. Good start, but we need to pick up the pace.

 

NBA Green Energy All-Star video (0:58)

 

  • Auto racing (that’s NASCAR, F-1, Indy, drag racing, etc) must commit to using only Electric Vehicles (EVs) by 2030. Formula-E, the EV circuit, continues to grow. Who knows? With the power, efficiency of EVs going up and the price coming down, this could be possible.

 

  • Fans who travel to games via mass transit, drive EVs or hybrids get a rebate, paid for from parking revenues. Fans who come by bike or walk also qualify. UEFA, soccer’s governing body in Europe, ran a program during the EURO 2016 championships in France, in which fans with tickets to games in some cities could ride the Metro for free. A step in the right direction.

 


I know what you are thinking: “Lew, we need some new New Rules!” So, without further ado, we reveal our New Rules of Green-Sports, Part Deux!

New Green-Sports Rule #1Every Major League Baseball team and every Major League Soccer club must have a Climate Change Solutions Day on or around Earth Day. MLB and MLS are the only North American pro sports leagues in the midst of their regular seasons on Earth Day. Each team in those sports must host Climate Change Solutions Day at a game on or close to April 22. Climate Change Solutions Day will include:

  • Having a climate scientist throw out the first pitch/make a ceremonial first kick
  • Running a video on the scoreboard about what the team is doing to reduce carbon emissions
  • 10% of all ticket revenue will go to a climate change fighting non-profit

Might this offend some climate change skeptics or deniers? Sure but so what! Fans boo a pitching change they don’t like, some fans will boo a video. Life will go on. And young fans, for whom climate change is a priority, will, in the main, think this is cool. That is especially important for MLB, which has struggled to attract younger demographics.

 

New Green-Sports Rule #2Each stadium and arena will have at least one vegan-only food stand. As long-time readers of GreenSportsBlog know, our vote for Greenest Sports Team in the World goes to Forest Green Rovers, the fifth division (equivalent to the low minor leagues in baseball) English soccer club, owned by a renewable energy CEO. FGR, among other green innovations, only serves vegan food at its concession stands. According to club owner Dale Vince, fans were angry at first but now are supportive of the vegan-only approach (“[many fans say] it’s inspired them to go veggie – which is a great thing.”) Our rule does not look to shock the sports system here in North America so all we’re demanding is that teams have a vegan only stand, not go all-vegan. Maybe next year.

 

Eight minute video shows fan reaction to Forest Green Rovers’ greening efforts, including its vegan-only concession stands.

 

New Green-Sports Rule #3Super Bowls, College Football Championship Games, NCAA Men’s and Women’s Tournament Games/Final Fours, and US (golf) Opens cannot be awarded to states whose governors do not publicly state “climate change is real, humans are the main cause and we need to take meaningful steps to solve the problems.” North Carolina lost out on hosting NCAA Men’s basketball tournament games because of its “bathroom bill” requiring transgender students to use school bathrooms corresponding to their birth gender. The Tar Heel State’s hoops addiction led the state legislature to change the law, sort of. Let’s apply that approach to climate change. Florida Governor Rick Scott (R), you want to deny climate change? Fine. No college football championship game in Tampa. Texas Governor Greg Abbott (R), you want to question the science behind climate change? Go right ahead but that Super Bowl you want for Dallas is going to go to Jerry Brown’s “carbon free by 2050” California.

 

New Green-Sports Rule #4Teams that broadcast their climate change-fighting actions receive a tax break. Teams across all sports, in all markets, are greening their games in many ways. That’s why we’ve been able to write over 400 posts about Green-Sports in less than four years. But precious few fans seem to know about it. Teams seem loath to push Green-Sports stories and, even more so, to make the link between their greening efforts and the climate change fight. We offered a stick in Green-Sports Rule #3; in Rule #4 we provide teams with carrots—dollars from the government in exchange for promoting their work on climate change to fans. In arena/stadium and on the air.

 

Now, you might say, “Lew, you are ahead of the general public here. Shouldn’t you go more slowly?” To that I say, “Go big or go home!” Plus these are my New Green-Sports Rules. I’d love to hear yours. Feel free to add some in the comments section.

 

^ Part Deux is an homage to the people of France, who said NON to xenophobia and authoritarianism and said an emphatic OUI on behalf science and the climate change fight when they elected Emmanuel Macron to the Presidency on Sunday.

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The GSB Interview: Neil Beecroft, Reporting on UEFA’s Euro 2016’s Sustainability Scorecard

UEFA, the governing body of European soccer, set high sustainability targets for the EURO 2016 (the biggest event in soccer aside from the FIFA World Cup) championships in France. How did they make out? Neil Beecroft, UEFA EURO 2016’s Sustainability Project Leader, was so keen to tell the event’s story that he took a break from a hiking trip through Colombia to talk with GreenSportsBlog.

 

GreenSportsBlog: First of all, Neil, thank you for taking time away from your vacation to talk with us.

Neil Beecroft: Greetings from Cartagena, Colombia! It is my pleasure!

GSB: Since you’re on holiday, let’s cut to the chase: If I recall correctly, you divided the environmental sustainability elements into four priorities: 1. Public Transport/Mobility, 2. Waste Management, 3. Energy and Water Optimization, and 4. Responsible sourcing. How did EURO 2016 make out vs. its sustainability targets?

NB: Well, that’s a big question. For those with the time and interest, you can read our sustainability report (click HERE for link). For those who don’t, the short answer is we did well for the most part in meeting our stiff targets, with some lessons learned mixed in. Despite the tournament growing from 31 matches for EURO 2012 in Poland and Ukraine to 51 matches in France this year as the number of teams increased from 16 to 24, in many cases, we actually reduced our overall environmental impact vs. 2012. I’m confident in saying we set an ambitious sustainability standard for mega-sports events. Hopefully future Olympics, World Cups, Euros and more, will replicate some of our initiatives—I expect that most will, by the way. Now, let’s look specifically at each environmental sustainability priority for EURO 2016. On Public Transport/Mobility, one area in which we were not successful was on “Combi Tickets”…

euro2016-sust-report

The EURO 2016 post-event Sustainability Report can be read here.

 

GSB: By Combi Tickets, you mean that a fan could use his or her EURO 2016 match ticket as a train or bus ticket, right? How come you weren’t able to make that happen?

NB: France was different than Austria and Switzerland, which co-hosted EURO 2008, and Poland and Ukraine, which jointly hosted the event in 2012. Combi Tickets were made available on an international basis in 2008 then in 2012 on city-by-city basis. In France for 2016, negotiations with state, host cities and public transport providers didn’t succeed in the end. On the other hand, we had in and towards France 300,000 additional available public transport seats (international and local, combined), which meant fans benefited from an increased and extensive mass transport capacity.

GSB: EURO 2020 is going to break the mold by being hosted in mega cities across Europe rather than in one or two countries, as has always been the case. Will Combi Tickets be a part of that much more spread out tournament?

NB: It’s still too early to know for sure but I do believe that there will be negotiations between the host cities and UEFA. We could study the InterRail system for instance for discounted train tickets. Beyond trains, we also tried to develop a carpooling and ride sharing infrastructure, as well as “Hop On, Hop Off” buses for the future. We could’ve done better, gotten more traction, but it was a good start.

neil-beecroft

Neil Beecroft, Sustainability Project Leader for UEFA’s EURO 2016 (Photo credit: COP21 Paris)

 

GSB: How did EURO 2016 fare in terms of offsetting carbon emissions from flights?

NB: Here we did well. All 24 teams decided, on a voluntary basis, to offset their flight-based emissions. UEFA offset all of its flight-related emissions as well…

GSB: What kind of offsets did UEFA use?

NB: We developed renewable energy projects in New Caledonia. Additionally, all UEFA official travel within 4.5 hours of the tournament had to be done by train. As for fans, there was an eco-calculator, which allowed them to determine their emissions and offset them if they so chose.

GSB: Do you have data on how many fans chose to offset their travel to-from France?

NB: Even though fans could win 10 tickets to the EURO 2016 Final, participation to the offsetting was lower than expected, in part because offsetting is new to many people and can be a bit complex. This is something to improve upon in 2020 for sure by integrating opt-in solutions directly within the ticketing purchasing system.

GSB: I would think improving on transportation related emissions in 2020, when the tournament will be continent-wide, vs. 2016 in which the tournament was played in one country, will be a challenge. But technology and willpower will no doubt improve over the next four years so challenges like this can be surmounted. Let’s turn to Waste Management. How did EURO 2016 make out?

NB: Overall, we reduced the volume of waste at the games vs. 2012, again despite playing 20 more games. We saved significantly on packaging, paper use and signage.

GSB: What about recycling?

NB: For recycling, our target was a 50 percent rate. And, while we did more than double the 18 percent recycling rate achieved in Poland and Ukraine, our 38 percent just didn’t quite make it.

GSB: What caused the shortfall?

NB: A combination of lack of local recycling infrastructure and expertise in some of the 10 French cities in which the tournament was played and expense.

GSB: Was composting in the mix?

NB: Yes. Within stadium kitchens, 12 tonnes (T) of organic waste and cooking oil were segregated for composting. Stadiums did not offer fans a compost bin as they went with a dual bin system; recycling and trash. Fan-generated organic waste was sorted out by stadium staff after the event.

GSB: Adding a composting bin for fans to dispose of organic waste—something for EURO 2020 to strongly consider…

NB: For sure. Back to 2016, our caterer followed a strict sustainability policy within its central kitchen and reached a 66 percent recycling rate which included segregation such as organic (47T), oil (2T), glass (4,5T), etc. In addition, we focused a lot of attention on redistributing unused food and were able to divert over 10 tonnes, including 50,000 sandwiches. For instance in Marseille, food donations went directly to refugees, which was a big deal.

GSB: That’s more than a big deal. Now let’s look at Priority #3, Energy and Water Use Optimization…

NB: A big factor in energy usage at a mega event like EURO 2016 was backup generation capability. Mega sports events often experience energy usage spikes and thus use backup generators to ensure the lights do not cut out in case of unexpected events such as storms…

GSB And these generators are often very energy intense, very dirty, right?

NB: Exactly. At EURO 2016, we used state-of-the-art generators that saved 30,000 liters of fuel vs. 2012, again despite many more games being played. On non-match days, we shut down unnecessary Media Centres since the evolution of technology now enables media to work remotely.

GSB: I imagine that the stadiums in France are more technologically advanced than those of Poland and Ukraine such that energy usage would be significantly less than in 2012…

NB: Actually Poland’s and Ukraine’s stadium infrastructure was more advanced than expected so there was no big advantage for France in 2016. The weather, on the other hand, did favor France, as it was cooler than projected, which resulted in lower energy consumption.

GSB: I remember it being cool during the tournament. What was the on-site solar situation like?

NB: Seven of the ten stadiums had some sort of on-site renewable presence such as micro-wind, or geothermal. In the South of France—for example, in Nice and Bordeaux—solar predominated, in the parking lots and on roofs. In the north, the emphasis was on water harvesting. Three of the ten stadiums also purchased Renewable Energy Credits (RECs) and/or carbon offsets. The target for 2020 is 50 percent of the stadiums.

nouveau-stade-de-bordeaux

Nouveau Stade de Bordeaux, with solar panels on the roof and in the parking areas, hosted several EURO 2016 matches. (Photo credit: Iwan Baan/Architect Magazine)

 

GSB: You mentioned water briefly. Talk more about how EURO 2016 managed water consumption.

NB: Thanks to MTD Pure Water, a water management company expert at working with mega events, our water usage was optimized. The company proposed solutions aimed at monitoring and minimizing water use, such as timed OW valves for drinking water taps. There were some initiatives that we didn’t undertake. We looked at pumping water from the canal next to the Stade de France, site of the final, for the stadium’s water supply as well as using rain-harvesting systems on the hospitality tents. But both used more energy: the first to pump the water, and the second to install the harvesting systems, so we declined.

GSB: Some of the best actions are the ones you don’t take. Let’s look at the last of the four priorities; Responsible Sourcing.

NB: We did well in many aspects. 2.5 million tickets were printed on FSC paper, as were the 100,000 media and other accreditations. Even more important, an addendum was put into all supplier contracts that they and their supply chain should adhere to UN Global Compact Principles. Our catering company had a sustainability policy so they adhered to sustainability standards. And Kuoni, our accommodations management company, challenged hotels that housed the teams and sponsors for instance on sustainability measures, both environmental and social, including strong child labor protections.

GSB: Did all of the suppliers sign the addendum?

NB: Yes, but it was a challenge to monitor all of them. For 2020 we need to up our game in terms of supplier and supply chain compliance on environmental, labor, corruption and human rights standards.

GSB: So it sounds like, overall, UEFA and EURO 2016 made good sustainability progress vs. 2012. How do you see the big picture?

NB: In terms of overall carbon assessment, the biggest source of emissions for EURO 2016 was new stadium construction…

GSB:…Really? I would’ve thought that fan transportation would be the #1 emissions source. That is certainly the case in the US.

NB: Not in Europe. Mass transit plays a bigger role and the public transport system is efficient, travel distances are shorter, vehicles are more efficient and UEFA shuts down public parking at the stadiums.

GSB: WHOA!!! There was no public parking in stadium parking lots? How did the fans react to that?

NB: Positively, which is probably a surprise to an American reader. But in Europe, we have more comprehensive mass transit systems that are used by a bigger percentage of the people. Since EURO 2016 drew a good percentage of fans from other EU countries, most were happy to use mass transit to get to one of the ten city centers. Local municipalities then developed local mass transit to get fans from the train stations, airports and city centers to the stadiums and back.

GSB: We need to import that system, that pro-mass transit attitude to the states!

NB: Well, I’ll leave that to you, Lew. Back to our biggest source of emissions, stadium construction: The good news is that EURO 2020 is being contested in major cities across the continent in stadiums that, for the most part, already exist.

GSB: Finally, how did UEFA and EURO 2016 communicate its sustainability initiatives to the fans?

NB: Fans were encouraged when purchasing their tickets online to offset their carbon emissions via our eco-calculator. Only a small number did so; this has to improve for 2020.

GSB: That would be great for attendees but I’m more interested in how you’re communicating sustainability to the biggest cohort of fans—the millions watching in Europe and around the world. I mean, the 2016 Super Bowl (Super Bowl 50) was the greenest ever by far. Yet, aside from some folks in the San Francisco Bay Area where the game was held, virtually no one knew about the sustainability aspects of the event. A huge opportunity missed

NB: Yes, this is something we must do better at going forward. As said, we did air videos—”Celebrate Football” and “Respect“—promoting notably diversity, but in terms of environmental sustainability, we can do more at EURO 2020.

 

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