Say It Ain’t So! Ben Ainslie Racing Signs Title Sponsor Deal with Fracking and Chemical Company Ineos; 11th Hour Racing No Longer a Partner

Sir Ben Ainslie is the most decorated sailor in Olympics history. As skipper of Land Rover BAR, the British entry in the 2017 America’s Cup in Bermuda, he won deserved plaudits from the green and sports worlds, for making environmental sustainability, in particular ocean health, a core value of his team.

One thing Land Rover BAR did not win was the 2017 America’s Cup, despite spending in the neighborhood of £100 million ($USD135 million) over the four-year cycle. By some estimates, it will cost as much as 30 percent more to mount a legitimate campaign for the 2021 Cup, to be contested in New Zealand.

So when British fracking and chemical company, Ineos, and its founder Jim Ratcliffe, offered Ainslie £110 million ($153 million) to fund the lion’s share of his 2021 America’s Cup quest, Sir Ben had a choice: Take the money and risk being labeled a greenwasher, or keep his good name and his well-earned global reputation as an eco-athlete among fans, his competitors, sponsors and more.

He chose the money. 

 

Since 2015, GreenSportsBlog has posted no less than 10 stories featuring Sir Ben Ainslie and his Land Rover BAR sailing team’s significant and substantive sustainability programs, including an interview with Sir Ben. I publicly lauded his and his team’s sustainability bona fides any chance I got.

That is why, as recently as two weeks ago, I could not have imagined writing this sentence:

Sir Ben Ainslie is a greenwasher.

Sir Ben earned that moniker with the April 26th announcement that his team had signed Ineos, one of the UK’s leading fracking firms, as title sponsor for its 2021 America’s Cup campaign. This was big news beyond merely the Green-Sports niche: The Guardian and CNN, among others, covered it.

 

Ainslie Ratcliffe

Jim Ratcliffe (l), CEO of Ineos, with Sir Ben Ainslie (Photo credit: Toby Melville/Reuters)

 

To get a sense of how stunning Ainslie’s 180 degree flip from eco-athlete to greenwasher is, one has to turn back the clock only two years or so.

 

AINSLIE WALKED SUSTAINABILITY WALK AND TALKED SUSTAINABILITY TALK IN 2017 AMERICA’S CUP CAMPAIGN

It is no exaggeration to say that sustainability was the most core of core values — along with trust and integrity — for the Land Rover Ben Ainslie Racing (BAR) team during its four year campaign to win the 2017 America’s Cup. The team:

  • Built a state-of-the-art home base in Portsmouth to BREEAM Excellent (the British equivalent of LEED Gold) standards
  • Used Life Cycle Assessment (LCA) to measure and improve the efficiency of its use of resources, including from a carbon point of view, in the building of its race and support boats. This was a first in sailing
  • Promoted its clean oceans ethos to fans around the world during the America’s Cup World Series prep races and at the America’s Cup finals in Bermuda through engaging, interactive educational programs
  • Shared its sustainability stories with millions of fans around the world through a myriad of mainstream, sailing and green media
  • Funded the installation of solar panels at Bermuda’s National Museum

And much, much more.

Land Rover BAR would not have been able to pull the above without its groundbreaking and close partnership with 11th Hour Racing.

The Newport, RI-based organization partners with elite sailing teams committed to sustainable practices, providing them with financial, technical and other support. America’s Cup hopeful Land Rover BAR was certainly the organization’s highest profile elite sailing team partner. In addition to an annual investment estimated to be in the seven figures, 11th Hour Racing provided Sir Ben and his team with a wide range of sustainability-related services.

As Jeremy Pochman, 11th Hour Racing’s President, said in an April, 2016 GreenSportsBlog post, “We work with [Land Rover BAR] to meet the ambitious standards we set together: challenge and change practices in technology, procurement, energy production and use, efficiency, economy, community and legacy.”

 

Jeremy Pochman

Jeremy Pochman, President, 11th Hour Racing (Photo credit: Yachts And Yachting)

 

In the same story, Sir Ben showed he was fully on board: “It was clear to me when we launched the team that we could make a real difference – to operate sustainably, protect the marine environment and positively impact the people and local businesses we needed to build a winning team. With the help of 11th Hour Racing, we’ve set up Land Rover BAR to be one of the most sustainable sports teams on the planet.”

And, after attending “Inspiring Sustainability Through Partnership,” a two-day, late 2016 program at the University of Cambridge sponsored by 11th Hour Racing, Sir Ben went even deeper, talking about the need for humanity to aggressively take on climate change.

“In the last 30 years, climate change has accelerated and we have lost the equivalent of a third of the size of Europe in Arctic sea ice. The impact of this change is an infrastructure breakdown in some parts of the world, with increased conflict and migration as people are displaced in their efforts to survive; and agriculture and food supply are lost through extreme weather events, such as huge droughts or severe flooding.”

“We have already seen a one degree global temperature rise since pre-industrial levels. I’ve got a 3-month old daughter and if we continue to do nothing then in her lifetime she will see a further three degree global increase. It will lead to a sea level rise of almost a meter and potential loss of over 24 per cent of the mammals and half of the plant species currently on the planet. In that scenario we can anticipate massive disruption to society as individuals and nations struggle for the resources – water, food, energy – required to survive.”

When one takes into account the depth of this quote and Ainslie’s massive global popularity (sailing is a very big deal in many countries, not so much in the U.S.), it’s not a stretch to say that Sir Ben was the most influential eco-athlete in the world.

 

SAY IT AIN’T SO! SIR BEN SELLS OUT FOR INEOS’ FRACKING MONEY

What a difference a year makes.

Last year at this time, Land Rover BAR and 11th Hour Racing were working together to bring sustainability to racing fans in Bermuda, site of the 2017 America’s Cup finals.

But just a couple of weeks ago, Sir Ben announced he had ditched incumbent title sponsor Land Rover — which supported the team’s sustainability ethos in a number of ways — for fracking^ giant Ineos.

As reported by Matthew Campelli in Sport Sustainability Journal on April 30, Ainslie’s partnership with 11th Hour Racing also is no more. While representatives of the organization declined to comment for this story, it seems impossible to imagine that 11th Hour Racing would have worked with Ineos Team GB. Pochman, co-founder Wendy Schmidt and the rest of the 11th Hour Racing team must feel gutted.

 

Ben Wendy Harry Kenney-Herbert-Land Rover BAR

During happier times, Sir Ben Ainslie with Wendy Schmidt, co-founder of 11th Hour Racing (Photo credit: Harry Kenney-Herbert/Land Rover BAR)

 

What the frack happened?

The prospect of skippering Britain’s first-ever America’s Cup win clearly trumped Sir Ben’s (I guess not so deep) commitment to sustainability.

And, with costs to mount a 2021 America’s Cup campaign expected to run as much as 30 percent higher as compared to 2017, money was an understandable concern for Ainslie.

Until Ineos’ Jim Ratcliffe, recently announced as Britain’s richest man, stepped up with his £110 million offer, that is.

Ainslie was quoted thusly by Martha Kelner in the April 26 issue of The Guardian: “The investment of Ineos leaves us with our best ever chance of bringing the America’s Cup home.” Allow me to translate that bland, press release-type language into what Sir Ben might have been thinking: Hmmm, with Ineos providing virtually all of my funding needs, I can focus on sailing pretty much 24-7. Land Rover and 11th Hour Racing won’t be able to cover our expenses by themselves so if I stayed with them, I would have had to spend valuable time selling more sponsors. And, if we end up needing additional funding, Mr. Ratcliffe can probably ring up his friends Charles and David Koch to sign on Koch Industries. OK let’s do this!

In the same story, somehow, the depth of climate change knowledge Sir Ben expressed in late 2016 eluded him in 2018: “Fracking is not a subject I’m an expert on, but I know, having worked with Ineos for this partnership, that they take their responsibilities with the environment extremely seriously.” Translation: Climate change? Sustainability? I want to talk about sailing! Of course if — strike that — when we bring the America’s Cup home to Britain, all of this will be forgotten by my fans, the media, everyone.

 

WILL FANS CARE?

Aside from some excited comments about the new partnership from sailing and technological perspectives, early reaction on Ineos Team GB’s Facebook account was largely negative. Many commenters were disgusted with Sir Ben’s turn towards Ineos and fracking and away from sustainability. Here’s a sampler:

$217 million buys your conscience and your morals? WOW! The seas are murderously loaded with plastics and your sponsor is a plastics manufacturer who intends to turn the UK into a toxic teabag for fracked gas. You are clearly seeing the dollars but ignoring the two most important issues of life, environment and health.

Please think about it. Ineos will pollute the ground. It’s not a safe bet for sponsorship.

Ineos is a fracking company which brings significant challenges for ongoing public support for the team.

But the sad truth is winning does cure pretty much everything, at least from a PR perspective. Many fans across all sports, from all corners of the world, excuse awful behavior from the favorite players, from domestic violence to tax fraud to PED# use, as long as they win. Sir Ben didn’t cheat. He didn’t beat anyone.

All Ainslie did was play the fans, sponsors and media — yours truly included — who bought into his “commitment to sustainability” spiel for fools.

All he did was make a mockery of his core values.

And all he did was show his now two year-old daughter that he values an America’s Cup on the mantel more than clean oceans and a hospitable climate.

Say in ain’t so, Ben.

 

^ Fracking (also known by its more technical name, hydraulic fracturing) is a process by which large amounts of water and sand, combined with often hazardous chemicals, are injected, at high rates of pressure, into rock formations to fracture surrounding material for the purpose of extracting oil and gas. Its negative environmental and health impacts are legion, many of which would’ve concerned pre-Ineos Sir Ben. These include contamination of groundwater, large volume water use in water-challenged regions, methane pollution which exacerbates climate change, exposure to toxic chemicals, and fracking-induced earthquakes.

 

 


 

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Vestas 11th Hour Racing Going For Unheard of Triple: Win the Volvo Ocean Race; Go Zero-Waste In the Process; Elevate Public Interest in Ocean Health, Climate Change

THIS STORY IS AN UPDATE OF A PIECE THAT FIRST APPEARED IN SUSTAINABLE BRANDS ON JANUARY 2, 2018

Vestas 11th Hour Racing’s team director Mark Towill and skipper Charlie Enright take on challenges the way most people layer cold cuts; one on top of the other. The duo and their team are 1) one of seven squads trying to win the Around the World Volvo Ocean Race, a nine-month sailing slog, over 45,000 nautical miles, in all sorts of weather; 2) doing so while being the most sustainable team in the race; and 3) working to increase public awareness, concern and action on behalf of ocean health.

No problem, right?

Perhaps the main reason they have a chance to succeed on all three counts is the unique collaboration between sport (Towill and Enright), business (Vestas, the largest wind turbine maker in the world) and philanthropy (11th Hour Racing, an organization that promotes ocean health via the sponsorship of elite sailing teams).

 

A LIFELONG INTEREST IN OCEAN HEALTH; A DESIRE TO COMPETE IN THE PINNACLE OF OPEN OCEAN SAILING RACING

For Mark Towill, concern about ocean health goes back to childhood. “I saw significant amounts of marine debris up close, growing up on the water in Hawai’i,” said the team director of Vestas 11th Hour Racing, one of seven sailing squads competing to win the Volvo Ocean Race.

Towill attended Honolulu’s Punahou High School, alma mater of Barack Obama. In his senior year, he met environmentally minded Rhode Island native Charlie Enright during filming of the documentary “Morning Light,” produced by Roy Disney, in which young sailors competed in the TransPac Race from Los Angeles to Honolulu.

 

Vestas 11th Hour Racing crew portrait. Mark Towill

 

Vestas 11th Hour Racing crew portrait. Charlie Enright

Vestas 11th Hour Racing team director Mark Towill (top) and skipper Charlie Enright (Credit for both photos: Ainhoa Sanchez/Volvo Ocean Race)

 

The duo sailed for Brown’s nationally ranked team in the mid-2000s; it was at the Providence, RI university that Towill and Enright hatched their dream of leading a team in the Volvo Ocean Race, the pinnacle of open ocean racing. Making that dream a reality costs serious money — upwards of $20 million — but only a few years after Enright graduated in 2008, the business majors (Towill also majored in environmental science) set out to raise the money to fund a boat for the 2014-15 race.

Surprisingly to many in the sailing world, a three-year effort to find a major sponsor bore fruit when Alvimedica, a new Turkish medical equipment manufacturer, signed on.

 

SEEING OCEAN WASTE AND EFFECTS OF CLIMATE CHANGE DURING 2014-15 VOLVO OCEAN RACE

Towill’s and Enright’s first trip around the world was peppered by a substantial amount of ocean waste.

“The amount of marine debris we encountered was truly astonishing,” marveled Charlie Enright. “We expected to see plenty of ‘leakage’ — all sorts of materials from container ships that would fall into the ocean — and we did. But the old refrigerators, air conditioners and tires we saw floating around in the middle of the ocean — they didn’t fall off of ships. The waste was so thick, it looked like you could walk in some parts of the waters between Malaysia and Indonesia, thanks to the lax dumping regulations.”

As one might expect, the ocean waste occasionally slowed Team Alvimedica’s progress. “It hindered our performance, big time. Sometimes, when the boat would slow down, we would send someone overboard to go underwater and take the stuff off,” offered Enright. “Of course, it wasn’t only our boat that had to deal with this problem; it affected everyone in the race.”

They also observed the effects of climate change up close. “One way we saw this was through ‘ice gates,’ which are established for safety reasons by race organizers to represent the northernmost and southernmost latitudes beyond which the boats cannot safely sail,” explained Enright. “Because of climate change, icebergs are floating further south from the Arctic regions and further north from the Antarctic. That meant that, for example, the Cape Town to Melbourne leg’s Antarctic ice gates were pushed further north for the 2014-15 Volvo Ocean Race than they would have been in prior years.”

Even before Team Alvimedica’s fifth place finish in their maiden 2014-15 voyage, Towill and Enright began planning for the race’s 2017-18 edition.

The pair had worked with a sustainability consultant to determine the environmental impact of their 2014-15 journey, establishing a baseline for the next go-round. More importantly, it says here, they made a commitment that improving ocean health as well as fighting climate change would be core values for both the team as well as prospective sponsors. Their goals were, of course, modest: Just win the 2017-18 Volvo Ocean Race and be, as Towill put it, “the [event’s] most sustainable team.”

 

Leg Zero, Prologue start round the corner on-board Vestas 11th Hour, light breeze downwind. Photo by Martin Keruzore/Volvo Ocean Race. 08 October, 2017

Vestas 11th Hour Racing aims to win the 2017-2018 Volvo Ocean Race, be the event’s most sustainable team, and, in the process, increase public awareness, concern and action on behalf of ocean health (Photo credit: Martin Keruzore/Volvo Ocean Race)

 

With that dual mission firmly in place, it is highly doubtful that the team director and skipper could have found a better title partner pairing than Vestas and 11th Hour Racing.

 

VESTAS: PARTNERSHIP WITH TOWILL/ENRIGHT, 11TH HOUR RACING AND VOLVO OCEAN RACE IS A PERFECT FIT

To Magnus Bach, senior director of global marketing at Aarhus, Denmark-based Vestas, the world’s largest wind turbine manufacturer, co-sponsoring Towill and Enright’s team with 11th Hour Racing, a program of The Schmidt Family Foundation focused on ocean health, was a perfect storm of sorts: “We see ourselves as the ‘above the water surface’ sustainability partner with our focus on wind energy and climate solutions. Meanwhile, 11th Hour Racing brings its ‘below the surface’ expertise on ocean waste and ocean health.”

 

Magnus Bach

Magnus Bach, senior director of global marketing at Vestas (Photo credit: Magnus Bach)

 

Bach says the relationship between Vestas, Towill/Enright and 11th Hour Racing came about thanks to the matchmaking skills of Volvo Ocean Race executives: “Having sponsored a team in the 2014-15 cycle, we knew the ropes a bit. Our goal in 2017-18 was to partner with a team that would make a serious, long-term commitment to sustainability and to the climate change fight; we were not interested in a one-off. Knowing this, our friends at the Volvo Ocean Race introduced us to Mark and Charlie in December 2016. From there, the relationship between us, the guys and 11th Hour Racing crystallized quickly and we announced our joint partnership in March.”

The strategic and technical fit between Vestas and sailing could not be tighter and is a prime reason the company also serves as the Data Analytics Partner of the race itself.  Bach noted Vestas “is in the business of harvesting wind and so, of course, is sailing. And think about this: the aerodynamics of a hull is somewhat similar to that of a wind blade; in fact many of its engineers have worked in both sailing and the wind business. Vestas also has the biggest climate library in the world — the amount of data in the wind business is staggering — which the sailors use to help with navigation.”

Sponsoring the team and the race provides Vestas with unmatched business building opportunities. “We are a business-to-business company — we sell wind turbines and service solutions mostly to utility companies around the world — so doing a big, consumer-facing sponsorship with, for instance, a soccer team like Manchester United or Liverpool does not make sense for us,” asserted Bach. “The global nature of the race and the intimate nature of its stops provides us with powerful opportunities to entertain some of our existing partners along with new prospects, wherever they may be located. This makes the Volvo Ocean Race a stronger option for us than, say, the America’s Cup, which takes place in far fewer locales.”

 

11TH HOUR RACING: SAILING SPONSOR WITH A POSITIVE ENVIRONMENTAL PURPOSE 

When you think of a typical corporate sponsor of a sports team or event, what kind of company comes to mind? A car company? A beer brand, perhaps? No matter what category you chose, you know that companies spend substantial sums to put their products or services in front of their target audiences so they can sell more of those products or services.

Newport, RI-based 11th Hour Racing is not a corporation, and it is not selling a product or service.

Rather, the organization pays for the privilege of selling behavior change — positive environmental actions, primarily surrounding ocean health — to dual audiences: 1. World class sailing teams and, sometimes, the races in which they compete, and 2. The millions of sailing fans worldwide who follow the teams, and races.

How does 11th Hour Racing help close its “sale”? By acting as sustainability consultant — helping to develop sustainability plans — as well as a marketing and communications agency of sorts for the teams it sponsors in the world’s most widely followed sailing races.

They played this role for Land Rover BAR, the British entry in the 35th America’s Cup held in 2017. And, with a history of support for Towill and Enright, it’s not surprising they are doing the same as part of the Vestas 11th Hour Racing team. And, if that’s not enough, 11th Hour Racing is also providing sustainability consulting services to the 2017-18 Volvo Ocean Race as Founding Principal Sustainability Partner and Race Partner.

 

VESTAS 11TH HOUR RACING TEAM: A WORLD CLASS COLLABORATION

11th Hour Racing’s collaboration with Towill, Enright along with Vestas for the 2017-18 edition of the Volvo Ocean Race resulted in a comprehensive and groundbreaking sustainability, communications, legacy and reporting plan that put the team on a path to make good on its “most sustainable team in the race” pledge — and more. Sustainability and communications initiatives include:

Sustainability 

  • Calculating Vestas 11th Hour Racing’s carbon footprint by tracking all travel, accommodations, electricity usage, water consumption and waste. That footprint will be offset at race’s end.
  • Outfitting each team member with a “sustainability kit” containing refillable water bottle, coffee mug, bamboo toothbrushes, and much more. It also includes a personal water filter to ensure clean, safe drinking water.
  • Creating a positive plastic footprint by removing more trash from beach cleanups than they create during the race
  • Using a desalinator for on-board water needs, saving an estimated 13,500 one-liter water bottles
  • Achieving a 75 percent waste diversion rate
  • Wearing Karün sunglasses made from 100 percent recycled fishing nets and using Aethic sunblock, produced with a unique formula that does not harm coral reefs
  • Sourcing local, sustainable foods from the countries they visit
  • Following a Meatless Monday diet

 

Communications

  • Designing and operating Vestas 11th Hour Racing’s Exploration Zones at 10 of the 12 race stops. The Exploration Zone is a dedicated, immersive educational space where the public learns about renewable energy and ocean health through the prism of sailing’s most crucial elements; wind and water. From virtual reality goggles to interactive displays, the space drew thousands of people each day at the race’s first three stops (Alicante, Spain; Lisbon, Portugal, and Cape Town, South Africa). Visitors can also charge their phone using a grinder similar to the ones on board the race boat, and make their own public pledge for a sustainable future.
  • Raising awareness of the team’s vision of a cleaner, healthier environment at race stops and during the race via the Vestas 11th Hour Racing website, Social Media channels and the #LeadingSustainability hashtag

 

Video detailing the Vestas 11th Hour Racing “Exploration Zone” (1 min 6 sec)

 

Legacy

  • At each Volvo Ocean Race stopover, Vestas 11th Hour Racing will be meeting with a local non-profit to learn more about their environmental work.
  • 11th Hour Racing will be giving a $10,000 grant to each of these non-profits as part of the team’s mission to leave a lasting legacy beyond the race.

Grant recipients so far have been: Asociación De Naturalistas Del Sureste in Alicante, Spain; Circular Economy Portugal in Lisbon, Portugal; Environmental Monitoring Group in Cape Town, South Africa, and Take 3 (as in “take three pieces of rubbish with you when you leave the beach”) in Melbourne, Australia.

 

Reporting

  • 11th Hour Racing is using the Global Reporting Initiative (GRI) template to monitor the team’s progress (or lack thereof) towards reaching its sustainability goals after each legs. A final sustainability report will be issued after the race ends.

 

YOU PLAY TO WIN THE RACE!

To paraphrase the famous 2002 rant of Herm Edwards, the preacher-like former head coach of the New York Jets (a woebegone American football team, for those unfamiliar with U.S. sports), ESPN commentator, and soon-to-be head man at Arizona State University, “You play to win the Volvo Ocean Race!!”

 

Former NY Jets head coach Herm Edwards’ now infamous 2002 “You Play to Win the Game” rant (37 seconds)…

 

Prologue on-board Vestas 11th Hour. Upwind heading to gibraltar. Photo by Martin Keruzore/Volvo Ocean Race. 10 October, 2017

…and the Vestas 11th Hour Racing team, “playing to win the race…while being its most sustainable team!” (Photo credit:

 

Winning would be a great boost for the awareness and impact of the Vestas 11th Hour Racing’s sustainability leadership.

Towill and Enright are, of course, all in on winning both the Volvo Ocean and sustainability races.

“Winning the race is of paramount importance and a massive challenge. Know that our team is up for it,” said Mark Towill. “Ocean health and climate change are also of paramount importance. That’s why we set out to be the most sustainable team in the Volvo Ocean Race. Thanks to Vestas and 11th Hour Racing, we’re on the way to achieving the environmental goals. As for the race, that’s on us!”

After winning the first leg from Alicante, Spain to Lisbon, Vestas 11th Hour Racing earned third place honors in both the second (Lisbon-Cape Town) and third (Cape Town-Melbourne) chapters. Thus the team left Melbourne tied for second place when the fourth leg set off on January 2 for Hong Kong, with expected arrival on January 19.

After Hong Kong, the race proceeds to Guangzhou (China) then back to Hong Kong. After that, it’s on to Auckland (New Zealand), Itajaí (Brazil), Newport (Rhode Island, USA), Cardiff (Wales), Gothenberg (Sweden), before finishing in The Hague (Netherlands) at the end of June.

 

 

 

To learn more about Vestas 11th Hour Racing: https://vestas11thhourracing.com/
To learn more about the Volvo Ocean Race: https://www.volvooceanrace.com/en/home.html

 


 

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Sustainability Front and Center for the Vestas 11th Hour Racing Team at Start of Volvo Ocean Race In Spain

The Volvo Ocean Race is a nine-month, round-the-world sailing test. Seven boats and crews shoved off from Alicante, Spain on October 22 to start the 2017-18 version. The Vestas 11th Hour Racing Team is going to significant lengths to be the most sustainable team ever to compete in the event. That commitment was on display for fans at the Exploration Zones in the squad’s base in the race village during the run up to the start.

 

The first ocean leg of the round-the-world Volvo Ocean Race, from Alicante, Spain, to Lisbon, Portugal, started on October 22. The 1,450 nautical mile (nm) course is taking the seven competing teams through the Strait of Gibraltar and around the small island of Porto Santo, close to Madeira, before heading directly to the Portuguese capital.

Before the teams set off from Alicante, many thousands of sailing fans visited the race village. And no one should be surprised that sustainability was the focal point of the ground floor Exploration Zone at the home base of the Vestas 11th Hour Racing team.

 

 

VESTAS, 11TH HOUR RACING AND THE TEAM: A NATURAL, SUSTAINABLE FIT

After all, Aarhus, Denmark-based Vestas is the only global energy company dedicated exclusively to wind energy. And 11th Hour Racing of Newport, RI is an organization that promotes healthy oceans, in part by making world class sailing racing more sustainable.

One way they do this is through the sponsorship — and greening — of sailing teams in the America’s Cup and the Volvo Ocean Race, the world’s most well known sailing contests. 11th Hour Racing was the exclusive Sustainability Partner of Land Rover BAR, Great Britain’s entry in the 35th America’s Cup in Bermuda in June.

Now they’ve teamed up with Vestas to sponsor a team that aims not only to win, but also to be the most sustainable team ever to have competed in the Volvo Ocean Race#. 

Environmental sustainability, ocean health and climate change are also core tenets for team director Mark Towill and skipper Charlie Enright, making their partnership with Vestas and 11th Hour Racing a seamless fit. In fact, Mark and Charlie worked with a sustainability consultant to determine the environmental impact of their previous participation in the 2014-2015 Volvo Ocean Race with Team Alvimedica. 

 

Charlie Enright D3O

Charlie Enright, skipper of Vestas 11th Hour Racing (Photo credit: D3O)

 

Mark Towill P. Bucktrout, BAS

Mark Towill, team director of Vestas 11th Hour Racing, holding a piece 1,000 year-old ice (Photo credit: P. Bucktrout, BAS)

Those data formed the baseline of what became a robust sustainability plan for the 2017-2018 edition. It covers all aspects of the team’s operations on their 45,000 nautical-miles around-the-world journey. Some of these include: 

  • Calculating its carbon footprint by tracking all travel, accommodations, electricity usage, water consumption and waste. That footprint will be offset at the race’s conclusion
  • Outfitting each team member with a “sustainability kit” that contains refillable water bottle, coffee mug, and bamboo toothbrushes, along with sustainable soap, shampoo, toothpaste and laundry detergent. It also includes a personal water filter to ensure clean, safe drinking water.
  • Eliminating the use of single-use plastics and straws
  • Creating a positive plastic footprint by removing more trash from beach cleanups than they use
  • Using a desalinator for on board water needs, saving an estimated 13,500 one-liter water bottles throughout the race
  • Achieving a 75 percent waste diversion rate
  • Wearing Karün sunglasses made from 100 percent recycled fishing nets and using Aethic sunblock, produced with a unique formula that does not harm coral reefs 
  • Sourcing local, sustainable foods from the countries they visit, including sustainable seafood
  • Pledging to go Meat Free on Mondays both onshore and off
  • Raising awareness of the team’s vision of a cleaner, healthier environment at the race stops and during the race via the Vestas 11th Hour Racing website and the #LeadingSustainability hashtag

 

Vestas 11th Hour Racing screenshot

Screenshot of Vestas 11th Hour Racing’s website’s home page on October 27, featuring a sustainability-themed trivia question

 

SAILING FANS EXPERIENCE THE VESTAS 11TH HOUR RACING SUSTAINABILITY ETHOS AT THE EXPLORATION ZONE

Vestas 11th Hour Racing’s Exploration Zone is an dedicated, immersive educational space where the public could learn about renewable energy and ocean health through the prism of sailing’s most crucial elements; wind and water. From virtual reality goggles to interactive displays, the space was a must-see attraction among Alicante race village visitors, with over 1,000 people experiencing the Exploration Zone each day. 

 

Vestas Expoloration Zone

Vestas 11th Hour Racing’s Exploration Zone at their base in Alicante, Spain; where the Volvo Ocean Race started (Photo credit: Atila Madrona/Vestas 11th Hour Racing)

 

Vestas Exploration Zone 2

Sailing fans outside the entrance to the Vestas 11th Hour Racing Exploration Zone in Alicante, Spain (Photo credit: Atila Madrona/Vestas 11th Hour Racing)

 

The team also brought its sustainability message outside the Race Village, as Vestas 11th Hour Racing sailors and local students met with a local environmental organization, Asociación De Naturalistas Del Sureste (ANSE). They toured ANSE’s wooden sailing vessel, Else, equipped to monitor and protect endangered species, study pollution effects on plants and animals, and implement coastal restoration projects. Hannah Diamond was among the team’s sailors who learned about ANSE’s endeavors: “I was most surprised that here in the Mediterranean there are sperm whales that are bigger than our Volvo Ocean 65 [foot boat].”

 

Vestas ANSE Boat

Members of the Vestas 11th Hour Racing staff on the ANSE boat (Photo credit Atila Madrona/Vestas 11th Hour Racing)

 

Ocean health and the issue of plastic ocean pollution were the themes of the Ocean Summit that took place in Alicante during race week. Mark Towill gave the keynote address to a full house of NGOs, government and the private sector. The Hawaii native reflected on his time at sea and also about how the Volvo Ocean Race can be a massive megaphone for the team’s sustainability messaging: “[We have] a real opportunity to use this race as a platform and we need to make the most of it.”

 

VESTAS 11TH HOUR RACING EXPLORATION ZONES AT ALL BUT TWO RACE STOPS

Sailing fans around the world will be able to visit the Vestas 11th Hour Racing Exploration Zones at all but two of the race stops before the finish in The Hague, Netherlands at the end of June. Here is a list of the stops, race village opening days and the start dates of the next race legs. 

  • Lisbon, Portugal: October 31 –  November 5
  • Cape Town, South Africa: November 24 – December 10
  • Melbourne, Australia: December 27 – January 8, 2018 (NO EXPLORATION ZONE)
  • Hong Kong: January 17 – February 1
  • Guangzhou, China: January 31 – February 5 (NO EXPLORATION ZONE)
  • Hong Kong: January 17 – February 7
  • Auckland, New Zealand: February 24 – March 18
  • Itajaí, Brazil: April 5 – April 22
  • Newport, Rhode Island: May 8 – May 20
  • Cardiff, Wales: May 27 – June 10
  • Gothenburg, Sweden: June 14 – June 21
  • The Hague, Netherlands: June 24 – June 30

 

Mark Towill and Charlie Enright tell the Vestas 11th Hour Racing story in this 2 minute 23 second video

 

# 11th Hour Racing is also providing sustainability consulting services to the Volvo Ocean Race as its Founding Principal Partner in Sustainability

 

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GSB News and Notes: Manchester City Promotes Energy Storage to its Supporters; Land Rover BAR Pushes to Win America’s Cup and the Climate Change Fight; Jenny Vrentas of SI.com Decries U.S Exit from Paris Climate Agreement

Manchester City continues the greening of the English Premier League by entering into a partnership with Eaton and Nissan that will promote home energy storage units to fans. Land Rover BAR, in Bermuda to try to bring the America’s Cup to Great Britain for the first time, continues its winning sustainability performance, going all in on the climate change fight. And Jenny Vrentas, the excellent NFL reporter for si.com’s fantastic MMQB blog, writes about the U.S exit from the Paris Climate Agreement. All in all, it’s a busy GSB News & Notes Tuesday.

 

NISSAN AND EATON HELP MANCHESTER CITY AND ITS FANS GO GREEN

EDITOR’S NOTE: This story was originally planned to be posted on what turned out to be the day after the tragic terrorist attack in Manchester, England. We decided not to run it then and are offering it today instead. 

Manchester City, third place finishers in the recently completed 2016-17 English Premier League football/soccer season, is owned in large part (86 percent to be exact) by oil barons from Abu Dhabi. Their stadium is named after Etihad Airlines. With that pedigree, the club seems an unlikely Green-Sports innovator.

But Green-Sports innovators they are.

In a sponsorship deal announced in May, US-based battery storage developer Eaton agreed to market its xStorage Home Energy Storage Units—developed using recycled batteries from existing Man City sponsor Nissan electric vehicles (EVs) and manufactured at that company’s Sunderland, England plant—to supporters of the Light Blues.

According to “Soccer Meets Storage,” a story by Madeline Cuff in the May 12 issue of GreenBiz, City fans will receive “targeted content about energy storage across Man City channels over the coming weeks, including via the club’s website, app and at ‘certain moments’ during games. Die-hard fans also will be able to purchase a limited-edition Man City-branded storage unit for their homes.”

 

Eaton video (1:02) promoting its xStorage home energy storage units runs on Manchester City’s website. (Credit: City Football Group)

 

Speaking to reporters, Tom Glick, Chief Commercial Officer of City Football Group, which owns Manchester City, as well as New York City FC (NYCFC) of Major League Soccer and other clubs around the world, said “Our job is to help bring [home energy storage] to life: help to raise its profile, to tell a story, help to reach a big audience.”

Take a moment to re-read that quote.

Do you agree with me that having a high ranking executive from one of the most valuable group of sports teams in the world say publicly that bringing the home energy storage sector to life is part of its job is a big deal?

More Glick: “Our ability to reach millions of people in the U.K., and indeed around the world, to be able to convey the message about sustainability but also benefit for their own personal situation is right there for us.” He added that “phase two” of the deal could involve Eaton outfitting Etihad Stadium with its storage products.

Why is Eaton making what is likely a sizable sponsorship investment in Man City? Because 1) the club is a perennial contender for the Premier League crown, having won it twice in the past six seasons, and 2) the residential storage unit market is poised for rapid growth in the U.K.

On the latter point, and per Ms. Cuff’s GreenBiz piece, as of year-end 2016, only about 2,000 such units were installed in homes across Great Britain but “analysts predict it will grow 70 percent this year as costs fall and consumers become more comfortable with the technology.” And that is expected to be just the beginning.

Eaton is poised to be a big player in the home energy storage category in the U.K. with xStorage installations expected to begin in July. As well as storing power, the battery packs also can feed energy back to the grid during times of peak demand.

Eaton’s initial target market is solar powered homes, as they currently stand to gain the most financially from installing a storage device and minimizing use of grid power. According to Ms. Cuff, “Nissan and Eaton claim the average home in the U.K. with a 3kW rooftop solar installation could save around $55.61 per month by installing its entry level 4.2kWh xStorage Home unit.”

Beyond the Nissan-Eaton partnership, sustainability has taken a deep hold at Man City:

  • Etihad Stadium is part of a sports, community and business hub that sits on what was a largely toxic and unusable heavy industry site. In its place are City Football Academy; the National Squash Centre; the Manchester Institute of Health and Performance; the National Indoor BMX (cycling) centre and a Velodrome.

 

City Redev edie.net

Aerial view of City Football Group’s sports, community and business hub, with the Etihad Stadium in the middle of the picture. (Photo credit: Edie.net)

 

  • Absorption chillers, and combined heat & power systems (CHP) help to export electricity to the grid and thus reduce carbon emissions.
  • Air-source heat pumps, rainwater harvesting, bore hole water and LED lighting have also been fitted across the campus to deliver results.
  • All waste water from ground activities is recycled and re-used across the City Football Academy and the Etihad Stadium.

 

LAND ROVER BAR KEEPS FIGHT FOR CLEAN OCEANS AND CLIMATE CHANGE FRONT AND CENTER AS IT WORKS TO WIN GREAT BRITAIN’S FIRST AMERICA’S CUP

One would think that the skipper, crew and support staff for Land Rover BAR, the British entry in the 35th America’s Cup Presented by Louis Vuitton taking place in Bermuda, would be focused on one thing and one thing only over the next month: Becoming the first team to win the trophy for the U.K. in the 166 year history of the race. And, rest assured, the squad is hyper-focused.

But, working with Exclusive Sustainability Partner 11th Hour Racing, Land Rover BAR is demonstrating it can go all out to win while also going all in on its very public campaign that promotes 1) a clean, healthy marine environment and 2) climate change.

As far as the racing is concerned, Land Rover BAR and skipper Sir Ben Ainslie made it through last week’s qualifiers and are facing off against Emirates Team New Zealand in this week’s challengers’ playoffs. The Kiwis own a 2-0 lead over Land Rover BAR in the best 5-of-9 series, winning the opening races on Monday after the British boat suffered damage to its wing, which required the team to abandon the first race and forfeit the second in order to do the necessary repairs. But things can turn around quickly with two more races set for tomorrow, two for Wednesday and up to three more on Thursday – this series runs as a “first-to-win five races,” so the numbers of actual races sailed will depend on the results. The winner will face the winner of the Artemis Racing (Sweden) – SoftBank Team Japan duel, tied 1-1 after Monday’s action, in the challengers’ playoffs finals, scheduled for June 10-12. The survivor will then match up in the final series vs. Oracle Team USA, the current holder of the America’s Cup, beginning on June 17.

While Land Rover BAR’s results on the water are still to be determined, its sustainability initiatives are already proven winners. This is due, in large part, because the team and 11th Hour Racing are leveraging the “Power of Partnership,” encouraging and working with the team’s many global, British and Bermudian corporate and nonprofit partners (BT, Aberdeen Asset Management and Low Carbon to name but a few), to engage their stakeholders (employees, consumers, etc) to take specific positive environmental actions. The partners were provided a toolkit that shows them how to seed a new environmental action each week during the month-long America’s Cup homestretch, starting the week of May 22nd.

  • Say No to Single Use Plastics (w/o 5/22)
  • Go Meat Free on Mondays (w/o 5/29): Talk about a win-win-win: Cutting meat from one’s diet one day per week helps slow climate change, protect the environment and improve one’s health.
  • Consume Only Sustainable Seafood, Including Lionfish (w/o 6/5): Scheduled to coincide with World Oceans Day. 70 percent of the world’s fisheries are overexploited, or have already suffered a collapse. Invasive lionfish have no natural predators in the Atlantic—and are particularly problematic in Bermuda. They threaten native ecosystems including coral reefs. During the run up to the America’s Cup Finals, 11th Hour Racing spearheaded an #EatLionfish educational campaign in Bermuda. With World Oceans Day taking place June 8, this is a great week to, per Land Rover BAR, “Eat ’em to Beat ’em!”

 

Lionfish

 

  • Promote and Use Renewable Energy (w/o 6/12)
  • Recycle Unwanted Materials (w/o 6/19)

 

These programs are just the latest examples of Land Rover BAR’s Best-In-Class sustainability track record, including its BREEAM Excellent (akin to LEED Gold) home base in Portsmouth, England, to its Life Cycle Assessment approach to carbon efficiency, and much more. Per a recent press release, these efforts are designed to keep the team consistent with the tenets of the Paris Climate Agreement, doing its part in the effort to reduce global carbon emissions by 80 percent over the next 30 years.

 

 

JENNY VRENTAS OF SI.COM’S MONDAY MORNING QB OPINES ABOUT U.S. EXIT FROM PARIS CLIMATE AGREEMENT

Jenny Vrentas is a fantastic sportswriter, covering the NFL for Sports Illustrated’s popular Monday Morning Quarterback site—it reaches 1 million readers monthly. Her stories on the varied aspects of the league’s potentially existential concussion issues are informative and illuminating. This week, she substituted for the vacationing Peter King, the site’s Grand Poobah, penning her version of the must-read (for pro football fans) MMQB column, a detailed, insider’s view of the news, rumors and nuggets surrounding the NFL.

 

Vrentas

Jenny Vrentas, from si.com’s MMQB blog. (Photo credit: Twitter)

 

So imagine my pleasant surprise when Ms. Vrentas, near the very end of MMQB, in the TEN THINGS I THINK I THINK section, in the “I think these are my non-football thoughts of the week” subsection, included the following as her items c and d:

c. I was trying to find a smart link between the urgency of the fight against climate change and sports. This was the best I could do.

d. A better idea would be to simply link to this video of climate change happening, a section of ice the size of the tip of Manhattan calving from a glacier in Greenland.

I think I thought two things upon reading this:

  1. Welcome to the Green-Sports movement, Jenny Vrentas, even if you aren’t aware you’ve joined!
  2. You can find plenty of smart links between the climate change fight and sports right here at GreenSportsBlog!

 


 

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GSB News and Notes: Self-Driving Buses at 2018 Winter Olympics; Reebok Pioneers Plant-Based Footwear; Vestas, Leader in Wind, Teams with 11th Hour Racing to Bring Sustainability Message to Volvo Ocean Sailing Race

Innovation is fast becoming a Green-Sports watchword and it undergirds today’s GSB News & Notes: PyeongChang, South Korea, host of the 2018 Winter Olympic and Paralympic Games, will be the first to feature self-driving buses. Reebok will bring plant-based footwear to the market later this year. And Vestas, the only global energy company dedicated solely to wind, partners with 11th Hour Racing to bring a forward-looking sustainability message to the 2018 Volvo Ocean Sailing Race.

 

 

SELF-DRIVING BUSES AT PYEONGCHANG 2018 WINTER OLYMPICS

South Korean telecommunications company KT Corporation plans to launch its next generation 5G cellular network in 2019. The Official Telecommunications Provider of the 2018 Winter Olympic and Paralympic Games in PyeongChang will use the quadrennial event to pilot the new technology. State-of-the art cell phones, 22nd century virtual reality devices and drone deliveries are only some of the 5G applications that will be on display at the Games.

In concert with the South Korean Ministry of Science, ICT and Future Planning and partner companies Samsung Electronics, Ericsson, Nokia and Intel; KT Corporation will unveil self-driving shuttle buses in PyeongChang during the Games.

KT Corp

Self-driving shuttle bus from KT Corporation will be featured during PyeongChang 2018 Winter Olympics and Paralympic Games in South Korea. (Photo credit: KT Corporation)

 

Per a story by Yoon Sung-won in the Korea Timesthe self-driving buses were tested Tuesday (Monday in the US) at an event in snowy PyeongChang. “The bus was connected to a control center through the 5G network at the venue and drove itself through a short route. It automatically stopped as a car appeared in front of it and slowed down over a slippery road covered with snow.”

The driverless shuttles, which will bring fans, staff and media from the city center to a variety of Olympics venues, are projected to reduce energy usage, greenhouse gas emissions and accidents vs. their human-driven counterparts.

 

REEBOK TO MAKE SHOES FROM “THINGS THAT GROW”

The athletic shoe and apparel industries are bringing innovative Green-Sports products to market at a breakneck pace. Nike’s new FlyKnit shoes cut waste by 80 percent. adidas recently-launched UltraBOOST Uncaged Parley sneakers are made from 95 percent plastic ocean waste.

Reebok, a division of adidas, will join the greening fray by bringing plant-based footwear to the market later this year; an initiative the company says will create shoes that are “made from things that grow.” The first release will be a shoe that has an upper, the part that goes over the top of the foot, comprised of organic cotton and a base originating from industrially-grown corn (a non-food source). Reebok is partnering with DuPont Tate & Lyle Bio Products to create the “Cotton + Corn” shoes.

Reebok

Prototype of Reebok Cotton + Corn sneakers, made of plant-based materials. (Photo credit: Reebok)

 

The Cotton + Corn initiative impacts all three phases of the product lifecycle in textbook “Cradle to Cradle” fashion. In the development phase, Reebok uses materials that grow and can be replenished, rather than the petroleum-based materials used today. When the product hits the market, the company has ensured consumers that they won’t have to sacrifice performance and style. Finally, the plant-based materials in the the shoes are compostable at the end of the lifecycle. Reebok says it will take back used sneakers and compost them to grow the materials for the next batch of shoes.

Cotton + Corn

 

Bill McInnis, head of Reebok Future, told Environmental Leader’s Jennifer Hermes on April 5 that the plant-based shoes will be a bit more expensive to create at first than their traditional rubber, polyurethane, and synthetic rubber counterparts: the company is using new materials that it has not used previously and the small quantities at launch limit economies of scale.

The Reebok Future team has been at work on this concept in various forms for over five years. According to McInnis, its focus is on “making more sustainable products and minimizing our environmental impact” that don’t compromise on quality so consumers will not be forced to choose between style, comfort and the environment.

The price of the shoes has not yet been disclosed, according to Boston Business Journal.

 

VESTAS AND 11TH HOUR RACING TEAM UP TO BRING SUSTAINABILITY TO VOLVO OCEAN SAILING RACE

Global wind power company Vestas recently announced a partnership with 11th Hour Racing, to bring a strong sustainability message to the ’round the world 2017-2018 Volvo Ocean Race by their sponsorship of the American duo of Charlie Enright and Mark Towill. Before that, 11th Hour Racing, a program of The Schmidt Family Foundation which establishes strategic partnerships within the sailing world to promote systemic change for the health of our marine environment, will put sustainability front and center at this summer’s America’s Cup in Bermuda via its sponsorship of Land Rover BAR, the British entrant.

Enright Towill Billy Weiss VOR

Charlie Enright and Mark Towill will bring their sustainability message around the world in the 2017-18 Volvo Ocean Race, with the support of Vestas and 11th Hour Racing. (Photo credit: Billy Weiss/VOR)

 

The Vestas-11th Hour Racing-Enright-Towill campaign is a unique platform for the Danish company to promote its vision, which is to be the global leader in sustainable energy solutions.

“Our partnership with 11th Hour Racing sends a very strong signal with two leading players within sustainability combining forces to promote sustainable solutions within wind and water,” said Vestas President and CEO Anders Runevad.

Wendy Schmidt, 11th Hour Racing Co-Founder and President of The Schmidt Family Foundation, added: “Mark and Charlie have been serving as ambassadors for 11th Hour Racing for the past two years, having witnessed first hand during the last Volvo Ocean Race the many ways pollution and plastic debris are destroying ocean life and threatening all of us. Our partnership with Vestas is about inspiring positive change in the way we think about energy and the natural resources of the planet.”

The Vestas-11th Hour Racing sustainability message will start its circumnavigation of the globe with Enright and Towill when the race departs Alicante, Spain in late October. They then will travel 45,000 nautical miles with stops at Lisbon, Cape Town, Melbourne, Hong Kong, Guangzhou, Auckland, Itajaí, Newport, Cardiff and Gothenburg before the finish in The Hague.

Volvo Ocean Race Map

Map of 2017-2018 Volvo Ocean Race (Courtesy Volvo Ocean Race)

 

 


 

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