GSB Eco-Scorecard #6: Catching Up with Green-Sports Leaders On The Field

Since 2013, GreenSportsBlog has told the stories of the great environmental work being done by teams, managers of venues and athletes. But as far as the sports side of the Green-Sports equation was concerned, we really didn’t go there.

Until last September, that is.

It was then that we launched GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, an occasional series highlighting recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience.

And if they struggle? Well, those of us engaged in the climate change fight know what struggle is all about. We can relate.

With that in mind, please enjoy our sixth Eco-Scoreboard.

 

 

ECO-LINEBACKER CONNOR BARWIN SIGNS WITH NEW YORK GIANTS; LOOKS TO MAKE 53 MAN ROSTER

Connor Barwin, the 31 year-old linebacker, recently joined his fourth NFL team when he signed a two-year contract with the New York Giants.

Barwin, who previously played with the Houston Texans, Philadelphia Eagles and Los Angeles Rams, brings much needed pass rushing prowess to Big Blue’s defense (he’s notched 55.5 sacks over his first nine NFL seasons). And he also brings a passion for the environment that has been sorely lacking from the New York-New Jersey sports scene.

The former second round draft pick out of the University of Cincinnati has been very engaged on the environment — climate change in particular — throughout his career. While in Philadelphia, Barwin rode his bike to work, drove an electric car, and spoke out about climate in the community. And, as part of an endorsement deal with NRG, the Eagles energy sponsor and developer of the 11,000 panel solar system at Lincoln Financial Field, the linebacker helped install solar panels on residential roofs in the Philadelphia area and on missions to Haiti.

 

barwin
New York Giants LB Connor Barwin (r), then with the Philadelphia Eagles, helped install solar panels atop the roof of this couple’s home in Cherry Hill, NJ in 2015. (Photo credit: NRG)

 

In a 2014 interview with Jared Shelly of Philadelphia Business JournalBarwin credits his dad with being the inspiration for his environmentalism: “My dad was a city manager who spent two decades pushing public transit in Detroit, the car capital of the world. He had a huge amount of civic pride which carried over to me as a child…It just seemed very instinctual and natural to take care of where you lived.”

With the Giants set to match up against the Jets tonight in their annual preseason battle for New York area bragging rights and the Snoopy Trophy (arguably the most meaningless trophy in sports — the game doesn’t count!), I will be focusing on two players.

As a diehard New York Jets fan, most of my attention and interest will be focused on rookie quarterback Sam Darnold and whether he can take the next step towards earning the starting job for opening night against the Detroit Lions.

And I will also be pulling for Connor Barwin to have a solid performance. He needs to play well since he’s not a lock to be on the Giants opening day roster, although most projections have him making the team.  Assuming he does, Barwin will be able to bring his brand of eco-athlete leadership to the Big Apple.

 

VESTAS 11TH HOUR RACING RALLIES TO FINISH 5TH IN ROUND-THE-WORLD VOLVO OCEAN RACE DESPITE NOT STARTING TWO LEGS AFTER TRAGIC CRASH IN HONG KONG

Vestas 11th Hour Racing, the sailing team with the world class sustainability ethos, got off to a fast start in the ’round-the-world, 2017-18 Volvo Ocean Race last fall. Led by a pair of Americans, skipper Charlie Enright and team director Mark Towill, the squad was in a tie for second place in the seven boat field after the race’s first three legs (Alicante, Spain to Lisbon; Lisbon to Cape Town; Cape Town to Melbourne, Australia).

 

Mark Towill Atila Madrona

Mark Towill, team director of Vestas 11th Hour Racing (Photo credit: Vestas 11th Hour Racing)

 

 

Vestas 11th Hour Racing crew portrait. Charlie Enright

Vestas 11th Hour Racing skipper Charlie Enright (Photo credit: Vestas 11th Hour Racing)

 

And the team was near the lead towards the end of the Melbourne to Hong Kong leg when disaster struck about 30 miles out from the Hong Kong Harbor finish.

In the wee hours of the morning on January 20, Vestas 11th Hour Racing collided with an unlit fishing vessel. Despite a badly damaged bow, Towill# and the Vestas 11th Hour Racing crew carried out a search and rescue effort. Nine Chinese fishermen were rescued but one fisherman tragically passed away.

There are no words to describe how the loss of the fisherman’s life affected Towill, Enright, and every other member of the Vestas 11th Hour Racing squad.

But despite heavy hearts and the massive repairs resulting from the severe damage to the boat, the team decided to try to rejoin the race. They did so despite missing legs 5 and 6 (Hong Kong to Guangzhou, China, and then to Auckland, New Zealand), which meant there was no chance of winning.

Still, Vestas 11th Hour Racing rebuilt boat was at the start line for the Auckland to Itajai, Brazil leg. They were in second place coming around Cape Horn at the southern tip of South America, and then the mast fell over.

That had to be the end, right?

Wrong.

The team persevered, fashioning a new mast out of a light post.

Somehow Vestas 11th Hour Racing earned a strong third place showing in the Itajai to Newport, RI leg. They backed that up with another third place finish in the transatlantic Newport to Cardiff, Wales leg. The squad eventually ran out of steam, finishing sixth in the Cardiff to Gothenburg, Sweden race and last in the final leg, Gotenburg to The Hague, Netherlands.

Overall, Towill, Enright and Company persevered to earn a tortuous, costly but impressive fifth place finish.

 

A video review of Vestas 11th Hour’s challenging circumnavigation of the globe in the Volvo Ocean Race, focusing on sustainability and perseverance (9 min 44 sec)

 

Also impressive was this: At each Volvo Ocean Race stopover, the team met with a local non-profit to learn about their environmental work. Sustainability partner 11th Hour Racing awarded a $10,000 grant to each organization as part of their mission to leave a sustainability legacy beyond the race.

Will Enright and Towill make another run at the ’round the world race in 2021-22 and will they partner with 11th Hour Racing? That is all to be determined. The only thing we know for sure is that 2021-22 race will have new owners, with Atlant Ocean Racing Spain replacing Volvo (although Volvo cars will still be a sponsor).

# Towill substituted for Enright as skipper for Leg 4 because the latter had to sit out due to a family crisis.

 


 

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Youth Sailing World Championships Bring Sustainability to Corpus Christi, Texas

Corpus Christi, Texas became an unlikely center of the Green-Sports universe last month. That’s when the Youth Sailing World Championships brought a strong, new sustainability platform to the city on the Gulf of Mexico. It is fitting that leading the sustainability charge in South Texas was a relative newbie to Green-Sports, Elizabeth Kratzig.

GreenSportsBlog, always on the lookout for the next new thing, takes a look.

 

Elizabeth Kratzig has been sailing — and racing — almost all her life.

“I grew up on the water,” said Kratzig. “In fact, in 1991 I competed in the Youth Sailing World Championships (YSWC) in Scotland. Later, I competed for the US Sailing team and medaled in world championships in multiple classes. Then I coached 19 and unders for US Sailing.”

Sustainability? That’s a taste Kratzig acquired much more recently, as she was looking for ways to help her hometown, Corpus Christi, and the Corpus Christi Yacht Club in their bid to host the 2018 Youth Sailing World Championships.

“As a member of the Corpus Christi Yacht Club, host of the Youth Worlds, and an avid sailor, I knew that I wanted to be involved with the organizing committee of the YSWC.” Kratzig related. “I asked myself, ‘How can I assist the regatta?’ What can we — the South Texas sailing community— do differently?’ I began to think about how we could better care for our playing field — the water — as well as the land and air around it. I began to think about how we could make this a green event.”

She didn’t only think about greening the event, she dove in.

So, once Corpus Christi won the bid to host the 2018 Youth Sailing World Championships, Kratzig began volunteering with the Host Committee’s Green Team Committee (GTC), ultimately becoming its co-chair alongside Dr. David McKee. They brought in key people to the Green Team including leaders in local and state conservation groups, leaders from Texas A&M-Corpus Christi and key personnel from city government.

 

Elizabeth Kratzig CorpusChristi_JED_00130

Green Team Co-Chair, Elizabeth Kratzig, addresses competitors about how they can support the sustainability program at the Youth Sailing World Championships (Photo credit: Jen Edney/World Sailing)

 

And Kratzig, like the sailor she is, kept grinding towards greening the event: “We met with Sailors For The Sea, the Newport, RI nonprofit that certifies sustainable regattas, to learn about best practices. Finally, last September, we decided to go for platinum, their highest certification.”

 

LEAVING A SUSTAINABILITY LEGACY FOR SOUTH TEXAS

The Green Team worked with a variety of South Texas organizations, from the Corpus Christi Arts Center to Surfider (volunteers from the local chapter took part in beach cleanup before the event). And Kratzig, who ultimately became the Green Team’s Co-Chair, and team asked Todd McGuire, Program Director of 11th Hour Racing – an organization that establishes strategic partnerships within sailing and maritime communities to promote collaborative, systemic change benefitting the health of the ocean – for funding to help offset costs involved with going green at the platinum level.

Thing was, platinum certification from Sailors for the Sea was not going to be enough for 11th Hour Racing.

According to Kratzig, 11th Hour Racing’s vision goes beyond supporting a one-time regatta: “McGuire said ‘We need you to leave a lasting sustainability legacy, a lasting environmental movement, if we’re going to invest.’ So we went back to the drawing board to develop environmental programs that would live long after the Youth Worlds left Corpus Christi.”

 

Youth Worlds Todd McGuire

Todd McGuire, Program Director of 11th Hour Racing (Photo credit: Jen Edney/US Sailing)

 

When Kratzig and company went back to 11th Hour Racing this February, they did so offering a laundry list of legacy-building sustainability initiatives:

  • Sustainability would be embedded in all aspects of the 2018 Youth World Sailing Championship.
  • The Green Team Committee teamed up with the Texas Sailing Association to use the TSA platform and Youth Circuit to educate sailors about ways to protect their local waters. The TSA pledged to work with Sailors for the Sea and bring Clean Regatta practices to all Texas Youth Circuit Regattas.
  • The Green Team created a sustainability event plan for Corpus Christi. It provides guidelines and resources for other organizations in the area to run sustainable events.
  • The Youth Worlds’ website would feature green content. “This is important,” offered Kratzig. “Only a small amount of spectators follow the race live in Corpus Christi. Most of them watch online so we need to be there with sustainability messaging.”
  • Art exhibits in the city would contain environmental messaging during the month of the regatta, including a chandelier made of over 1200 plastic bottles that would be hung in the Corpus Christi airport.
  • The 2018 Youth World Sailing Championships would measure a variety of sustainability metrics, from electricity usage to waste to water usage diversity. Among other things, this would serve as a benchmark for future Youth Worlds, starting with the 2019 edition in Gdynia, Poland.
  • The Host Committee and its team of volunteers would do everything possible to dot every green “i” at the event. Per Kratzig, “We even greened up our fences, replacing zip ties with more sustainable reusable bungees.”
  • A sustainability report would be written after the event based on Global Reporting Initiative (GRI) standards.
  • Environmental education would be offered to all 381 sailors from over 60 countries at the 2018 Youth Worlds. Since 80 percent of all Olympic sailing medalists have competed in the Youth Worlds, there’s a good chance that some of the participants will, in a few years time, have a big platform from which to share the sustainable sailing lessons they learned in Corpus Christi.

The Green Team’s legacy pitch was a success, as 11th Hour Racing soon became the event’s Official Sustainability Partner.

And, per the Green Team, the event was a success from a variety of sustainability metrics:

  • They were thisclose to being a Zero-Waste event as they diverted 89.8 percent of waste via recycling and composting — the threshold for Zero-Waste is 90 percent!
  • Almost 45,000 16 oz. water bottles were saved by enforcing the use of reusable bottles
  • A solar powered compost machine was used
  • Plastic Straws were banned from many areas around the regatta and all competitors were given stainless steel straws donated by Sailors for the Sea.

 

 

Youth Worlds Solar

A solar-powered compost machine helped reduce waste by composting food scraps (Photo credit: James Tomlinson/ World Sailing)

 

Kudos to the Green Team for fielding pre- and post-event sustainability surveys. This needs to be the rule, not the exception, for all sports events.

 

2018: WORLD SAILING’S GREENEST YEAR EVER

World Sailing, the governing body that serves 70 million sailors and the sport’s 250 million followers, sees the greening of the Youth Worlds as just the latest example of what has become a very strong 2018, sustainability-wise, rebounding from a controversy-laden 2016 surrounding the decision to host of Olympic sailing at Rio’s severely polluted Guanabara Bay.

According to Dan Reading World Sailing’s Sustainability Programme Manager, “Young people really get sustainability. Mom and dad? It’s much harder to change their minds. That’s why we made the environment such a focus at this year’s Youth Worlds. And that’s just a part of our much more ambitious and strategic approach to sustainability over the last year or so. After all, sailors work and play on the water, they understand the power of nature. Most importantly, sailors see what’s happening to the oceans in terms of plastic and other waste up close. They’re sustainability specialists.”

In the last year alone, World Sailing (which, in addition to the Youth Worlds, sanctions the America’s Cup, and Volvo Ocean Race) launched a raft of sustainability initiatives — from boat construction to the significant reduction in the use of single use plastics, from environmentally friendly packaging to diversity.

Climate change has also become more of a focus. “Sailing teams from Pacific island nations like Fiji and Vanuatu see effects of climate change every day,” said Reading. “So we’re measuring our carbon footprint, including the emissions of our supply chain.”

The Green Team decided to measure how their sustainability efforts are playing with participants, team leaders, coaches, and volunteers. “The Green Team approached Brian McCullough, an expert in Green-Sports at the University of Seattle, to assist in developing a longitudinal survey [i.e. before and after] that looks at how attitudes about the environment and environmental behaviors are changing among sailors and fans,” reported Kratzig. “It’s early yet, but survey response rates have been good.”

The upshot? The post-race survey showed a dramatic and positive change in sustainability habits and attitudes. Of those responding to the survey:

  • The event’s sustainability theme resulted in more than 80 percent to stop buying single-use plastic completely and more than 40 percent to recycle.
  • 87.6 percent thought the sustainability focus enhanced the event
  • 95.6 percent would like to see sustainability and ocean conservation at all sailing events.

 

The organization promotes its sustainability initiatives to the sailing media, along with local media where it hosts regattas.

That was the case in South Texas with the 2018 Youth Sailing World Championships. “Our sustainability story got good local coverage,” Kratzig reported. “The Corpus Christi ABC and NBC affiliates covered us as did print and online media.”

Given GSB’s belief that getting media of all stripes to #CoverGreenSports is the most important thing the Green-Sports movement can do right now, a heartfelt thank you goes to Elizabeth Kratzig, her Green Team and World Sailing.

 

 


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SunTrust Park, LEED Silver Home of the Atlanta Braves: Can a Stadium in the Suburbs Be Green?

SunTrust Park, now in its second season as home of the National League East-contending Atlanta Braves, earned LEED Silver certification, thanks to a number of innovative Green-Sports features. But situating the ballpark in suburban Cobb County, far from the MARTA rapid transit system, begs the question: How green is SunTrust Park? GreenSportsBlog toured the ballpark — as well as The Battery Atlanta, the adjacent mixed-use development — as part of the recent Green Sports Alliance Summit to find out.

 

EARNING LEED SILVER CERTIFICATION AT BREAKNECK SPEED

Building a $672 million stadium, from design to Opening Day, in 30 months is challenging.

Building a stadium so it qualifies for LEED certification in 30 months is, well, beyond challenging.

That was the task Rex Hamre, sustainability manager for real estate services firm JLL, and team was given by the Atlanta Braves at the start of the SunTrust Park design and construction process in 2013.

“Everything we did had to be done fast,” explained Hamre during a tour of the ballpark and the adjacent residential and commercial development, The Battery Atlanta. “For example, the process was so fast that we weren’t able to have a prototype for LED lights. There was some risk involved because we didn’t know if the quality of the lights would be good enough from a baseball point of view — those were early days for LEDs. We had to convince management the LEDs would work. We were able to do so and the lights worked great: they’re 50 percent more efficient than the old metal halides and were easier to install.”

 

Rex Hamre

Rex Hamre of JLL (Photo credit: Engineers for a Sustainable World)

 

Efficiency is not the only benefit the LEDs bring to SunTrust Park. “The LEDs provide us with ‘Instant Restrike’. Metal halide bulbs get very hot. When they overheat, they can turn off and can stop a game. They take between 15 to 30 minutes to re-boot or ‘restrike’. When LEDs turn off, they restrike immediately.”

 

SUNTRUST PARK: COOLLY EFFICIENT, IN A BIG (ASS) WAY

Efficiently cooling a big venue like a baseball stadium — especially in the steamy Atlanta summer — is a big challenge. For SunTrust Park to improve on cooling efficiency vs. its smaller predecessor, Turner Field, made the test even tougher.

“We have 200,000 square feet more to air condition at SunTrust Park than at Turner Field,” Hamre acknowledged. “Despite that significant difference, we are more efficient at SunTrust Park due to an incredibly efficient central AC system. Also we paid very close attention to design of the building envelope*, which also helped a lot.”

 

SunTrust Park Ballparks of Baseball

SunTrust Park, LEED Silver certified home of the Atlanta Braves (Photo credit: Ballparks of Baseball)

 

Braves management decided to invest more upfront for HVAC and chillers, with the confidence that the investment would pay off within 5-10 years.

“We looked at a variety of chillers,” Hamre said. “The chiller we chose was best from a carbon emissions perspective.”

And then, of course, there are the Big Ass Fans.

I know what you’re thinking.

“What happened to the propriety that is the hallmark of GreenSportsBlog?”

Not to worry.

Big Ass is a brand name for really, really big fans. We’re talking 22 feet by 16 feet fans.^ I saw them interspersed throughout SunTrust Park. Let’s just say they are aptly named.

And they are very energy efficient.

 

Big Ass Fans 2

One of the energy efficient Big Ass Fans at SunTrust Park (Photo credit: Atlanta Braves)

 

Also big is the 40,000 gallon water resiliency tank that is helping SunTrust Park, along with its neighboring mixed-use development, The Battery Atlanta, recycle 50 percent of its H₂O.

 

THE BATTERY ATLANTA: GOING GREEN ALONGSIDE SUNTRUST PARK

Sustainability is embedded in the DNA of The Battery Atlanta, which opened at the same time as SunTrust Park. The Battery Atlanta:

  • Boasts three residential buildings with 531 apartments (aiming for LEED certification), office buildings and a retail strip, filled with sports bars, cafes, apparel shops, a 4,000 person entertainment theater, a four-star hotel, and more
  • Is the home of Comcast’s new LEED certified southeast regional headquarters
  • Has 63 electric vehicle (EV) chargers, including several Level 3 fast-chargers (80 percent charge in 30 minutes)

 

The Battery Atlanta ajc

Aerial view of The Battery Atlanta mixed-use development in the foreground with SunTrust Park in the rear (Photo credit: ajc.com)

 

Neither solar power nor energy storage are part of the SunTrust Park/The Battery Atlanta as of now. But, as the economics for both continue to improve, there appears to be the available physical space required.

 

NOW, ABOUT BUILDING A BALLPARK IN THE SUBURBS…

The 1992 opening of Camden Yards, home of the Baltimore Orioles kickstarted the positive trend of locating new baseball stadia in or near urban centers, close to mass transit.

A notable exception are the Atlanta Braves.

Ownership’s (Liberty Media Group) decision to build SunTrust Park in the northern suburbs of Cobb County, far from the MARTA light rail system, was controversial. Critics, including GreenSportsBlog, argued that leaving centrally located and a relatively young Turner Field (20 years-old when the Braves left after the 2016 season) for an area with limited mass transit was the wrong choice from a carbon footprint perspective. Consider that fan travel is the biggest component of greenhouse gas emissions (GHGs) at a sports event. Unless someone rides a bike, walks or takes a local Cobb County bus, odds are, fans going to SunTrust Park are going to drive — or take an Uber or Lyft.

It should be noted that Turner Field, now the home of Georgia State University football, is not as centrally located as I thought: it is about one mile south of downtown. Thus it is not that close to MARTA — it takes an estimated 20-25 minutes to walk from the closest station.

 

Turner Field Georgia State

Turner Field, formerly the home of the Atlanta Braves, in its new football configuration for Georgia State University (Photo credit: Curbed.com)

 

Turner Field will be much closer to mass transit as early as 2024 thanks to a new, $48.6 million MARTA Bus Rapid Transit (BRT) line, funded in part by a $12.6 million federal government grant. Construction is scheduled to commence in 2021 on the BRT# line that will connect Turner Field to Atlanta’s downtown and midtown areas.

Ironically, according to a March 7, 2018 story in Atlanta Journal Constitution (AJC) by David Wickert and J. Scott Trubey on the federal grant, “The Atlanta Braves wanted a direct connection to MARTA when they were in talks with the city to remain at the former Turner Field, before the ballclub left for the new SunTrust Park in Cobb County.”

Would the BRT line have been enough to have kept the Braves at Turner Field? We will never know.

We do know that the Braves report that, when they were looking for locations for the new ballpark, they created a “heat map” showing the location of each ticket sold. The map shows SunTrust Park to be 12 miles closer to the majority of those addresses than Turner Field. If that is true, then it is possible that the move to the suburbs is saving on vehicle miles driven because the new ballpark is closer to the team’s fan base.

Long term, as the population increases in fast-growing Cobb County, the push for new mass transit that would feed into SunTrust Park and The Battery Atlanta, including BRT and HighRoad Rapid Transit (monorail), is expected to grow. But the politics of getting big mass transit infrastructure projects funded is a fraught process, to say the least. So it’s anybody’s guess as to when mass transit will come to SunTrust Park.

Of course, Liberty Media Group could have made mass transit access a moot point if it had chosen a site close to an existing MARTA station for its new stadium. I’m not expert enough on Atlanta mass transit, real estate and demographics to know if that was a real option. But, as the saying goes, where there’s a (green) will there’s a (greener) way.

 

* Building envelope = the physical separator between the conditioned and unconditioned environment of a building
^ There are also 14 feet x 8 feet Big Ass Fans at SunTrust Park
# BRT lines run with limited stops and operate in a mix of exclusive lanes and shared roadways.

 


 

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GSB News and Notes: Green WetSuits, World Sailing to Fund Marine Environment Protection, New Gang Green QB Needs Some Lessons on Going Green

The water sports world has been at the forefront of the Sports-Greening movement, drawing attention to the problems of plastic ocean waste, sea level rise, species loss and more. Today’s GSB News & Notes column is water sports-logged as we share stories about a new, environmentally-friendly wetsuit from Patagonia and a commitment from World Sailing to protect the marine environment. Then, we go back on land to give a Green-Sports lesson to New York Jets (aka Gang Green) rookie QB/savior Sam Darnold.

 

GREEN WETSUITS FROM, NOT SURPRISINGLY, PATAGONIA

Increasing numbers of divers, surfers, triathletes, and more have driven demand for wetsuits to an all-time high.

Most wetsuits available in the market today are made from closed-cell, foam neoprene, a type of synthetic rubber with nitrogen gas bubbles that serve the dual purpose of keeping the body dry and insulating it.”

According to Anjana Athanikar, writing in the July 3 issue of Sustainability Activefoam neoprene is very harmful to the environment: “The material is made from oil and consumes significant energy in the [production] process. The worst part is the material is non-biodegradable.”

Not surprisingly, it is Patagonia who is looking to disrupt the wetsuit market by marketing an eco-friendly product. Its’ Yulex® fabric features 85 percent natural rubber material, replacing a petroleum-based material with a plant-based one. High-stretch exterior and interior linings are made from 55 percent recycled polyester fabric. . The result? Significantly reduced CO₂ emissions from the manufacturing process. And, writes Athanikar, the product wins on performance, as it is “softer and more elastic.”

 

Green Wetsuits

Green wetsuits from a Patagonia-Yulex partnership (Photo credit: Picture Organic)

 

Right now, the eco-friendly wetsuit sub-category makes up a tiny fraction of the overall wetsuit market. I suspect that Patagonia’s iconic brand power, combined with the eco-mindedness of a number of elite surfers and triathletes, will start the growth phase for green wetsuits. Once that happens, increased competition and even more growth will follow.

 

WORLD SAILING LAUNCHES NEW FUND TO PROTECT MARINE ENVIRONMENT

World Sailing, the sport’s governing body, announced it is launching a new fund to support sustainable development in the oceans.

Per a story in Climate Action Programme on July 2, the fund will focus on “three areas of concern: “marine health, youth development, and improving access to the sport.”

The marine health fund looks to build upon some of the great environmental work in the sailing world contributed by the likes Vestas 11th Hour Racing, fifth place finisher in the recently concluded, ’round-the-world 2018 Volvo Ocean Race. It will seek, as mentioned in the Climate Action Programme, to “create more sustainable products within sailing and accelerate the use low-carbon technologies and behaviors. It will also actively improve the health of the ocean environment.”

The trust will be chaired by leading British sailor Dee Caffari, who captained the Turn the Tide on Plastic team to a sixth place result in the Volvo Ocean Race.

“In the past, other sailing charities have been very local and regionalized,” said Gaffari. “The World Sailing Trust has a global reach so we can cover all aspects, all areas and all regions.  For the first time, World Sailing can use its reach and connections to make things happen across youth, sustainability and participation sectors and have a bigger impact.”

 

Dee Caffari Sky Sports

Dee Caffari, captain of Volvo Ocean Race team Turn on the Plastic and chairwoman of the newly-minted World Sailing fund to protect the marine environment (Photo credit: Sky Sports)

 

World Sailing represents an estimated 70 million sailors in 145 countries and so is ideally positioned to promote and document sustainable practices in the most remote places. Sailors like Charlie Enright and Mark Towill, skipper and team director of Vestas 11th Hour Racing, have witnessed first-hand the devastating impacts of marine pollution and an increasingly volatile climate.

  • On ocean waste, Enright related his 2014-2015 Volvo Ocean Race experience in a January interview with GreenSportsBlog, recalling that, “The amount of marine debris we encountered was truly astonishing. We expected to see plenty of ‘leakage’ — all sorts of materials from container ships that would fall into the ocean — and we did. But the old refrigerators, air conditioners and tires we saw floating around in the middle of the ocean — they didn’t fall off of ships. The waste was so thick, it looked like you could walk in some parts of the waters between Malaysia and Indonesia, thanks to the lax dumping regulations.”
  • Enright and company also experienced the effects of climate change up close: “Because of climate change, icebergs are floating further south from the Arctic regions and further north from the Antarctic.”

 

Vestas 11th Hour Racing crew portrait. Charlie Enright

Charlie Enright, skipper of Vestas 11th Hour Racing (Photo Credit: Ainhoa Sanchez/Volvo Ocean Race)

 

While the establishment of the fund is a big plus, World Sailing, it says here, has a mixed reputation on environmental issues. It was the first sporting federation to win an international sustainability standard. On the other hand, Pete Sowrey, the organization’s CEOin the run-up to the 2016 Summer Olympics in Rio, claimed he was fired for recommending that the sailing events be moved from the photogenic-but-polluted Guanabara Bay.

Andy Hunt, Sowrey’s successor as CEO, is working to set World Sailing’s sustainability ship on a steady course with the new fund. “We have a duty to enhance and protect the sport’s future,” Hunt asserted. “Harnessing the energy of the sailing community and our global network, we can generate wide-spread change across the sport quickly and effectively.”

 

JETS ROOKIE QB SAM DARNOLD YET TO SEE THE ENVIRONMENTAL BENEFITS OF MASS TRANSIT

Early July is “human interest story” time for the American football media. Training camps don’t open for another two weeks, so there’s no actual football to write about, but fan interest in the NFL is 24-7-365. So this is “fluff time”

Thursday’s piece in the New York Daily News by Nicholas Parco is typical of this genre.

Parco reported that New York Jets rookie quarterback/potential savior Sam Darnold revealed that, since moving from Southern California (he grew up there, went to USC), he’s become a Mets rather than Yankees fan (nobody’s perfect^).

 

Sam Darnold

Jets rookie QB Sam Darnold, during spring mini camp (Photo credit: Julio Cortez/AP)

 

The hard-hitting interview also revealed that, among other New York City things, Darnold prefers taxis over subways.

In the big picture, this answer, is of course not a big deal. Darnold doesn’t live in the city — the Jets train in Florham Park and play their home games in E. Rutherford, both in New Jersey — so he’s new to the experience.

But when will the default response from a high profile Big Apple athlete during the climate change era (aka NOW!) be in favor of subways, with the quote being something like this “subways, no doubt, because mass transit is always a much greener way to get around than a taxi.”

Hopefully soon.

 

^ Hopefully Darnold will be close to perfect on the football field

 

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The GSB Interview: Mark Price of Firewire; Leading the Way on Sustainable Surfboards

Surfers are among the most eco-minded of athletes, with several pro surfers doubling as eco-activists. This makes sense, since surfers see and experience the effects ocean pollution and sea level rise up close. But, what about the sustainability of their sport, specifically the surfboards? It turns out that surfboard manufacturers have not been proactive in terms of making their products environmentally friendly.

That is until Firewire decided to take the lead in providing their eco-athletes with eco-surfboards. To learn more, GSB spoke with Mark Price, a former pro surfer who is CEO of Firewire and the driving force behind their commitment to sustainability.

 

GreenSportsBlog: Mark, I think our readers are going to love the Firewire story and your story. So let’s get going. How did you get to be the CEO of Firewire?

Mark Price: Thanks Lew, great to chat! Growing up in Durban, South Africa, I’ve been a surfer all my life. I turned pro during high school and kept at it while at university. At that time, two-year compulsory military service was required, either before or after university. I had decided many years prior that the apartheid South African government was not a cause worth fighting for, so I left for the USA in 1979 at the age of 19, heading to Laguna Beach, California while I competed for two years on the world pro surfing circuit. Meanwhile, some friends there had started a surfing apparel brand called Gotcha I retired from pro surfing in 1981 and started working for them…

 

Mark Price Firewire

Mark Price, CEO of Firewire (Photo credit: Firewire)

 

GSB: What did you do there?

MP: I started in customer service and quickly moved up…And so did Gotcha, growing from $1.5 million in sales in 1981 to $100 million in 1989.

GSB: Impressive!…

MP: It was! Thing is, despite our success — which was helped by the boom of “surfing culture” — I was burned out. So I got off the hamster wheel. After taking a surfing trip to France in 1989, I came back and resigned. Then I moved to Hawai’i before returning to Gotcha two years later.

GSB: That’s a lot of moving…

MP: You’re right. And, while living the pure surfing lifestyle appealed to me in theory, actually living that life was…kinda boring. I was in my late 20s at the time and I wanted to get back to business. So I went back to Gotcha one more time, trying to be less “work-aholic-y”. But soon thereafter the 1991-92 recession hit and we suffered because of it. Our appeal to the broader, mass market was no longer effective as the surfing culture boom was waning. So I got laid off in ’92.

GSB: What did you do then?

MP: I founded Tavarua Clothing, an apparel company that leveraged the image of the island of the same name in Fiji. That ended up not working out, so I subsequently landed a marketing director position at Rip Curl USA and then I was recruited to be head of global marketing at Reef Sandals.

GSB: So how did you end up at Firewire?

MP: I was at Reef Sandals for about four years when friends who had started Firewire in Burleigh, Australia — about an hour south of Brisbane on the Gold Coast — reached out. I was intrigued because they had a new surfboard technology and I was more interested in surfboards than sandals and apparel. Also the key players at Firewire had a strong entrepreneurial bent. And as mentioned, they were bringing a disruptive surfboard technology to market that was stronger, had increased flex and was much greener than traditional surfboards.

GSB: Talk to us about the Firewire technology…

MP: Great! Now this will get in the weeds a bit but it is important. Firstly, traditional surfboards have a foam core with a wood strip down the middle. Firewire boards are built with the wood around the perimeter, and the lightweight foam core is sandwiched between two thin high-density deck skins. In fact, the technique is called “Sandwich Construction”. The interior foam is very light — while the deck skins have a high compression strength and are used in the aerospace industry — both foams have less toxic chemical properties versus traditional surfboard foam.

GSB: What does the Firewire technology do for the board as a whole?

MP: Taking the wood out of the center and putting it on the perimeter, as well as using the lighter foam, reduces weight and increases the board’s overall flexibility, making it more responsive though turns.

 

Slater_SciFi_LFT__deck1

The Slater designs SCI – FI, built by Firewire (Photo credit: Firewire)

 

GSB: That sounds like a major advance.

MP: It was — and it was an existential threat to traditional surfboard makers…

GSB: How did they react?

MP: As you might think — many of whom launched disinformation campaigns…

GSB: You mean they used “Fake News” and “Alternative Facts”?

MP: You could say that, but the product ultimately proved itself, surfers started to switch, and the business grew organically…

GSB: Did world class surfers start to endorse Firewire?

MP: Yes! Taj Burrow, who was one of the best in the world in the mid 2000s, switched to Firewire in 2006 and his winning percentage went up 40 percent!

 

Taj Burrow

Taj Burrow celebrating a victory with his Firewire surfboard (Photo credit: Costa Rica Surfing)

 

GSB: WOW! So I see how Firewire disrupted surfing technology from a performance point of view, but what about from the environmental aspect?

MP: Great question, Lew. So, first we have to get into a little chemistry. Before Firewire, traditional surfboards were built with polyurethane foam and laminate with polyester resins, both of which are far more toxic than our materials. Our boards are built with expanded polystyrene foam (EPS) and Epoxy bio-resins. Back in 2005, the University of Queensland in Brisbane conducted a study on the Firewire construction and found it emitted 50 times fewer volatile organic compounds (VOCs) than traditional surfboards. That year, we won an environmental award in Europe. Our approach is, #1, our surfing equipment has to meet or exceed existing performance expectations and #2, it must be competitively priced. We met those criteria; sustainability was the green cherry on top.

GSB: Sounds like Firewire is trying to follow in the footsteps of Patagonia!

MP: Oh, we are honored to be mentioned alongside them. One thing Patagonia does is constantly improve on their environmental performance and we strive to do the same. With that in mind, in July 2014 we switched from our regular epoxy resin to a bio-epoxy resin, which means that 100 percent of our production was then Ecoboard certified. No other global surfboard brand has met that standard yet.

GSB: Who manages Ecoboard certification? And how did surfers react to the Ecoboard certification?

MP: Sustainable Surf does a great job of managing the Ecoboard certification. As to the impact of the bio-epoxy resin and Ecoboard certification on surfers, you have to first understand surfing culture. Surfers are super-loyal to their brand of surfboard, so getting folks to switch is challenging. But, over time, we’ve seen more and more surfers ask for boards with Ecoboard certification from their respective brands. Which is great for Firewire as we hope to help tip the market towards less toxic surfboards. In 2014, maybe three percent of surfboards sold around the world were Ecoboard certified. Now, I’d estimate that eco-certified boards represent between 10-20 percent of all boards. We’ve also worked hard on our waste streams and that is about to pay off. By 2020, or maybe even sooner, we expect to be Zero-Landfill at our factory.

GSB: That’s incredible! How are you guys making that happen?

MP: Well, in 2016 we started to upcycle all of our foam dust using a densification process to create durable garden pavers which we donate to schools in Thailand. We’ve also installed them on the grounds of surfing great Kelly Slater’s artificial wave in Lemoore, California. The foam dust had previously gone to landfills. On a related front, in 2016 we engaged with a New Zealand company that developed a process that traps the cool, condensed air conditioner waste water and recycles it back through the unit, reducing our air conditioner power consumption by 40 percent.

GSB: I love it! So does Firewire measure its carbon and water footprints?

MP: Not yet but we are planning to do a Life Cycle Assessment/carbon footprint analysis in the next year or two. In the meantime, we know we are trending in the right direction because our energy bill keeps getting lower per surfboard built, our raw materials are ever greener, and our waste streams are way down. In early 2019, we will start using Re-Rez…

GSB: What’s that?

MP: It’s a really cool product from an innovative Northern California company, Connora Technologies. They take a reformulated epoxy bio-resin, put it in warm vinegar, which un-cures it and allows it to be reused. Aside from the environment benefits, we expect to save over $30,000 in the first year by reusing various consumables at our factory. And then there’s the traction…

GSB: What do you mean by traction? Can you tell I’ve never surfed?

MP: For the uninitiated, there is a traction pad on the rear deck of the board to steady the back foot. Traditionally, the traction pad is made of ethylene-vinyl acetate (EVA), another compound that has a toxic, high VOC output. So we switched to an algae-based, foam traction pad in collaboration with BLOOM Foam that has become the #1 seller in many our key surf retailers.

GSB: You guys are going the extra, green mile for sure!

MP: Thanks Lew. That is now baked into Firewire’s DNA. We expect to become the first Fair Trade Certified surfboard factory in early 2019. And we’ve already reduced our waste per board manufactured by 20 times, from 0.4 cubic meters to 0.02.

GSB: This is an incredible story, Mark. We’re glad to share it with the GreenSportsBlog audience but how do you get exposure to, and build awareness with the broader surfing community?

MP: In 2015, surfing legend and 11-time World Champion Kelly Slater became a major shareholder of Firewire. He is an eco-athlete of the first order and brought a tremendous following to us. On the marketing front, we mainly use web-based marketing and social media to reach our target audiences. No TV advertising for us — it doesn’t make sense from an audience perspective. And our efforts are working. Among premium priced surfboards sold through retail surf shops, we are between the #1 and #3 selling board in the market depending on the particular store and/or region.

 

Kelly Slater Esquire

Surfing legend and major Firewire shareholder Kelly Slater (Photo credit: Esquire)

 

GSB: With Slater on board, pun intended, and with the eco-innovations you’ve instituted, I have a feeling Firewire will be able to consistently maintain that #1 position.

 


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The GSB Interview: Giulia Carbone, Limiting the Sports Industry’s Impacts on Biodiversity Loss

The past 10 years has seen a boom in new stadium and arena construction in North America and beyond. Readers of GreenSportsBlog know that the sports facilities industry has done a strong job in making sustainability a priority, from construction (i.e. LEED certification) to operations (i.e. zero-waste games) and much more. But what about the effects of stadium and arena construction and operations, as well as the conduct of mega-events like the Olympics, on biodiversity — i.e. animal and plant life? That is a topic we have not touched on — until today.

Giulia Carbone is Deputy Director of the Global Business and Biodiversity Programme at the International Union for Conservation of Nature or IUCN. In the GSB Interview, and on World Biodiversity Day, Giulia delves into what is being done to limit the sports industry’s impacts on biodiversity loss.

 

GreenSportsBlog: We need to give more oxygen to the effects of sports on biodiversity so, Giulia, I am so glad we are talking with you! How did you get into the intersection of sports and biodiversity?

Giulia Carbone: Well Lew, from the time I was a girl in Torino…

GSB: Are you a Juventus or Torino F.C. fan?

Giulia: Oh, Torino ABSOLUTELY! Anyway, during my youth, I always loved nature and the also felt that it was only fair that people, no matter their circumstances, needed to have access to it and co-exist with it. Then I went to the University of California at Santa Barbara

GSB: UCSB — the Gauchos!

 

Carbone1

Giulia Carbone, Deputy Director of the Global Business and Biodiversity Programme at the International Union for Conservation of Nature or IUCN (Photo credit: IUCN)

 

Giulia: Best. School. EVER! I focused on the environment, especially marine issues, and the coexistence of people and the environment. That held true when I started my work life in London, focusing on marine issues. Then I worked with UN Environment for eight years on tourism and the environment.

GSB: What did you work on for UNEP? When was this?

Giulia: I started at UNEP in 1999, and focused on environmental initiatives for tour operators. Our approach was to bring together like-minded operators and give them the tools and the vision to integrate effective supply chain management, eco-friendly destinations and other protocols.

GSB: What tour operators took the lead back then on the environment?

Giulia: Tui, a German tourism company now headquartered in the UK — was really aggressive. They wanted to set the agenda for the tourism sector on supply chain and other sustainability elements and were successful, at least to an extent.

GSB: That’s terrific. What did you do next?

Giulia: I moved to Switzerland, near Geneva, and, in 2003, and started working for the International Union for Conservation of Nature or IUCN.

GSB: What is the IUCN? It seems like something I should’ve heard about.

Giulia: You should have! It’s been around for 70 years, since 1948. It’s a membership organization that includes governments, NGOs large and small and, unlike the UN, groups of indigenous peoples. Today, it is the world’s largest and most diverse environmental network. We have a Congress every four years, and, just like for the Olympic Games, there are bids and organizing committees. The host of our June 2020 Congress is going to be in Marseilles, France; in 2016, we met in Hawai’i, and before that in 2012, we convened in South Korea.

GSB: What does IUCN do?

Giulia: Programmatically, we work in a number of critical conservation issues related to water, forests and oceans, dry lands and more. Where possible, we also engage with corporations to show them that leading on the environment, and taking biodiversity conservation into account in their planning and operation, is actually good business. At the beginning of my time at IUCN, my work focused solely on tourism. But then I branched out to the extractive and energy sectors…

GSB: Energy? Mining?…That sounds like a BIG conservation challenge.

Giulia: Yes, but to our way of thinking, it is crucial for mining and energy companies to figure out how they can operate successfully in ways that limit biodiversity loss. As part of this work, we have also focused on the role that biodiversity offsets can play in conservation.

GSB: I imagine IUCN has taken some criticisms from others in the environmental movement for working with companies seen as bad actors…or worse.

Giulia: There is some of that for sure but we believe that collaborating with companies like Rio Tinto in the mining world and Shell in the energy world is important and necessary. They know that their opeations have environmental impacts and they are interested in working with us to improve things. Another example was with LafargeHolcim, one of the largest cement companies in the world, who owned hundreds of quarries at the time. In just four years of working with IUCN, biodiversity indicators were put in place, employees were trained to respect and account for biodiversity, standards were adopted — and biodiversity became recognized as an important risk factor, something that had value in being managed.

GSB: That’s hard to believe and yet I believe it. Amazing… So now sports? Why did IUCN decide to get involved with sports in the first place?

Giulia: The impacts of sport on biodiversity are also significant, but the opportunities to address them are equally huge. The sports industry has enormous influence and reach, so just being able to talk about the value of biodiversity and the role that species play with this audience is incredible.

GSB: Absolutely! How did IUCN get started in sports?

Giulia: The IOC approached us about four years ago about one of its bid cities. They were concerned about the bid damaging a UNESCO World Heritage Site. That led to conversations about how the IOC could influence sports federations on biodiversity loss. We were engaged to help bid committees and teams on how to limit biodiversity and species loss during venue construction, allocate funds for conservation and protection, and even to educate them on the value of purchasing climate-related offsets.

GSB: Did IUCN work with the summer and winter Olympics bids?

Giulia: Yes, we were involved with the bids for the Olympic Games 2024 and reviewed all the bids from a biodiversity perspective. We are also providing maps of the areas considered to be of high biodiversity value to the potential candidates for the 2026 Winter Olympics. For each of the cities, we have created maps that highlight the location of protected areas, World Heritage sites, Ramsar (intergovernmental treaty that provides the framework for the conservation and wise use of wetlands and their resources) sites, and Key Biodiversity Areas. Additionally, we have provided reports that list all the species of animals and plants that have been classified as threatened or close to extinction, in proximity of these sites. These maps are an amazing tool to help the cities plan better on where to place the venues and new infrastructures, and thus reduce the risk of having an impact on important plants and animals as well as key ecosystems.

GSB: As of now, it looks like there are seven cities considering bids to host the 2026 Winter Olympics, a marked increase as compared to recent cycles. These include Graz, Austria; Calgary, Canada; a joint Italian bid amongst Cortina d’Ampezzo, Milan and Torino; Sapporo, Japan; Sion, Switzerland; Stockholm, Sweden; and Erzurum, Turkey. How does IUCN get the word out about its work in the sports sector?

 

Sion 2026

Sion, Switzerland is one of seven cities looking into bidding on the 2026 Winter Olympics

 

Giulia: We just issued the first of a series of reports on Sport and Biodiversity.  It’s an overview for all of the industry’s key constituents…What is the intersection of sports and biodiversity? What are the risks and opportunities? The next report will be more technical than the first one, and it is almost complete. It focuses on how to mitigate biodiversity loss from venue construction. Then, the third one will focus on how to manage impacts on biodiversity in the organization of sporting events, including recommendations for athletes, venue managers and the fans. In the future, we hope to focus on things like Natural Capital Accounting^ and sports; how to manage invasive species; and, how to engage fans on biodiversity and involve the media more in these issues.  We have quite a challenge ahead of us!

 

Sport and Biodiversity

Cover of IUCN’s “Sport and Biodiversity” guide

 

GSB: Who are your audiences for these reports? Sports fans?

Giulia: No, our prime targets are senior level, C-suite executives throughout the sports world, who are not yet convinced biodiversity is an issue they need to be concerned about. We are also targeting those people involved in venue development and planning as well as those organizing sport events.

GSB: Do you have a sense as to what percentage of sports executives fit that “unconvinced” label?

Giulia: Actually, I just attended a very cool meeting on sport and the environment, the Sustainable Innovation in Sport Summit 2018 in Amsterdam, from 2-3 May, and I was very impressed by the level of commitment and involvement of the participants, mostly all representing sport federations, venues and teams. So I think this is a sector that it is already doing a lot of great work and is ready to do more.

GSB: That’s great! I look forward to reading the reports and seeing biodiversity taking its place in Green-Sports fan engagement programs in the not-too-distant future.

 

Natural Capital Accounting is the process of calculating the total stocks and flows of natural resources and services in a given ecosystem or region. Accounting for such goods may occur in physical or monetary terms. 

 


 

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The GSB Interview: Andrew Ference Goes from the Ice to the NHL Front Office; Sustainability and League’s Long Term Health His Remit

Pro athletes are unique among human beings in that they face retirement while they’re in their 20s, 30s or, at the latest, their 40s. After the shouting stops, what do they do? Many become coaches. Some go into team management. Others go into business. 

But only one that I know of becomes a Director of Social Impact, Growth and Fan Development.

That would be Andrew Ference.

During his 16 seasons as an NHL defenseman, Ference won a Stanley Cup with the Boston Bruins in 2011 and served as captain of the Edmonton Oilers. He also became known for his involvement with environmental and climate change-fighting causes — something that was unique at the time. 

Retiring after the 2015-16 season, Ference earned a certificate in Corporate Social Responsibility (CSR) at Harvard and became an investor in sustainability-related startups before joining the NHL league office last month. GreenSportsBlog caught up with Ference to find out what his new role — and his cool and super-long job title — entails.

 

GreenSportsBlog: Andrew, it’s great to catch up. Director of Social Impact, Growth and Fan Development…When did you start and what does that job title actually mean?

Andrew Ference: I hit the ground running on NHL Green Month when I started on March 1, working with the Corporate Social Responsibility (CSR) team — Omar Mitchell, Alicia Chin and Paul LaCaruba. It was a smooth transition as I knew and had worked with them during my playing days. That gave me more experience and familiarity with the league office than the average player. The job came up as an extension of my environmental work as a player, as well as my experience on the league’s Joint Marketing Committee and as a representative to the Players’ Association (NHLPA). My role is varied and exciting in that we’re the people who get to look at the long term future of the game of hockey.

 

Andrew Ference

Andrew Ference, upon winning the 2016 Green Sports Alliance Environmental Leadership Award (Photo credit: Green Sports Alliance)

 

GSB: What does “looking at the future of the game of hockey” mean, exactly?

AF: A lot of things. In most jobs, in sports, business, whatever…you’re forced to manage with a short term perspective — the next two weeks, the next quarter. The NHL Corporate Social Responsibility team thinks and acts differently, putting more responsibility in the CSR department. I’ve been tasked with, among other things, looking at what hockey will look like 20, 30, 40 years out. What will the U.S. and Canada look like demographically? Especially with low birth rates meaning that immigration will need to continue to drive population growth. How can we get those new, mid 21st century Americans, especially those in places without a strong ice rink infrastructure, to care about hockey? We’re looking at things like street hockey, ball hockey, and floorball. We’re looking at inner cities in places we haven’t been before. We need to expand hockey as a thing to do.

GSB: What an interesting job! And what is floorball?

AF: It’s a hockey-like game that’s popular in places like Finland and Sweden. It’s embraced more by schools as it’s less dangerous. And we want to work to make it, like the other games I mentioned, a gateway to playing and caring about hockey.

 

Floorball

Floorball is one of several sports Andrew Ference is examining as potential gateways to ice hockey (Photo credit: Floorball.org)

 

GSB: Getting millennials and Gen-Z-ers to care at levels anywhere close to their elders is the holy grail for all sports. So looking at those generations and beyond is not only smart, it is essential, it seems to me. I can’t wait to hear more once you’ve had more time to dig into this part of your job. Let’s pivot from the long-term future to the present. What are you working on, sustainability-wise?

AF: Well, to be clear I had nothing to do with writing of the new sustainability report. That was all Omar and Alicia.

GSB: I know…it was a Herculean effort on their part!

AF: Yes, and Sustainability Report 2.0 did a great job I think, especially on the qualitative side. Going forward, a lot of what we will be working on on the environmental side will be on the quantitative, measurement side to answer the question: What is a sustainable rink? We will be data driven, both with NHL rinks and community rinks. We will take deep dives into water and energy usage, to see where we are and how to improve.

 

Report at a Glance

Screen shot of the 2018 NHL Sustainability Report

 

GSB: Are these data points, water, energy usage and the rest, easy to obtain?

AF: It’s not as easy as you might think, Lew. Twelve NHL arenas are shared with at least one NBA team or a Power 5 men’s college basketball team. What energy and water usage is a hockey team responsible for in those cases? You would think community rinks would be simpler — and many are. But many community rinks in Canada and some in the U.S. are part of a larger fitness center that includes a swimming pool, a gym, and more. In those cases, the same question applies as with the shared NHL-NBA arenas: What is the ice rink’s energy and water responsibility? So we will drill down deep and use the best quantitative tools we have to get the accurate answers we need.

GSB: I look forward to seeing those answers in Sustainability Report 3.0, if not before. One thing that drew my eye in the current Sustainability Report, version 2.0, was the way climate change was called out. How will climate be dealt with by the league in 2019 and beyond?

AF: I don’t see us thumping our chest about climate change. But we will look for and find more ways for our fans to compost at games, have greater access to mass transit and bike valets.

GSB: The NHL certainly has done a solid job at engaging fans who attend games on the environment about energy efficiency, water restoration and more. My question is more geared to fans who consume NHL hockey on TV, via mobile and who rarely or never go to a game. I know Green Week, or this year, Green Month, gets mentioned here and there but that is rare, it seems to me. How will you communicate NHL Green and the climate change fight — while not thumping your chests — to that large cohort of fans?

AF: Storytelling will play a key role in communicating NHL Green, including those related to climate, to our fans who don’t go to games. The good thing is that we have great stories to tell, from what the teams have done and are doing on the environment, to our players’ efforts. And these stories will be driven locally more than on a league-wide basis. Which makes sense to me — you’ve got to care about where you live, after all. That’s what the core of environmentalism is, right?

GSB: Indeed. You mentioned the players. As someone who was in the league not long ago, I imagine a part of your remit is dealing with the current crop.

AF: Yes, part of my job is as a liaison to current players from a community relations point of view. We are letting them know that they don’t have to fit a mold…

GSB: What do you mean by that?

AF: Well, for some players, visiting kids at a children’s hospital is the right thing. Others will feel more comfortable doing other things. We aim to empower our players to engage the way they like by finding out what they’re interested in, what motivates them and then to provide them with the opportunities to engage…

GSB: …Including engaging with environmental issues…

AF: Of course! I want to help the guys find what their things are, in terms of community relations. For me, it was the green thing. The idea is to go beyond what the team and league expect. And the great thing is that hockey guys are, for the most part, very humble, very relatable.

GSB: So with that being the case, and harkening back to your long term mission of growing the game 20 to 40 years out, what can you and the league do to help young people choose to play hockey and also to become fans? In Canada, the NHL is still the biggest thing so maybe it’s easier there. But in the U.S., you’ve got basketball, football. Soccer is growing. Baseball is still a factor, of course. And then there are individual sports as well. Lots of competition.

AF: Great question. I’m a believer that people choose one pursuit over another based on emotion. What feels good. Something you can do with your friends. Maybe a terrific coach inspires you. We’re working with Hockey Canada and USA Hockey to emphasize fun, friendships, and teamwork with young players. That’s the way you create memories, that’s the way you create hockey players and lifelong fans.

GSB: I for one hope you succeed because once you get them in, then the younger generations will be exposed to the generosity of the players, the league’s community relations initiatives which, of course, include its myriad of green programs.

 


 

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