Mega Events

Sochi Is Feeling Very (Summer) Olympic Today…Will Climate Change Be Discussed As Temperatures Soar


The über-warm temperatures enveloping the Winter Olympics in Sochi, Russia—not surprising when the Winter Games take place in a TROPICAL CLIMATE within a climate changed environment–are becoming a big story.  

This provides NBC, the Olympic Network, with an opportunity to talk about climate change during the Games. Will they take it? So far, the answer is no.

Remember Cool Runnings, the 1993 Disney movie based on the true story of the Jamaican Bobsled team that charmed world at the 1988 Winter Olympics in Calgary? The absurdity of tropical Jamaica fielding a team in a quintessentially winter sport was on display when one of the newly freezing bobsledders, through shivering, clattering teeth, happily proclaimed, “I’m feeling very Olympic today!”

If the Jamaicans first attempt at Olympic bobsledding was this year instead of 1988, the Reggae Boyz would not feel very out of place temperature-wise as it’s expected to be 63°F on Thursday!  This should not be a surprise because 1) Sochi, which sits in a tropical zone next to the Black Sea, summer resort capital of the former Soviet Union and now Russia, is the warmest Winter Olympic host city ever, and 2) we’re in a climate-changed environment in which winter sports in particular are facing severe challenges that will only grow over time unless we take serious measures to reverse carbon pollution, starting very soon.

NBC, the Olympics network in the U.S., has reported that a few athletes in Sochi have said that the warm weather has adversely affected their performances over the first four days of competition (alpine and freestyle skiing and ski jumping mainly). They haven’t taken on the bigger picture story of climate change and its effects on winter sports.

Now, GSB knows NBC News and NBC Sports are very busy during these couple of weeks and thus may not want to dig for material because they have to air the always-moving “Up Close & Personal” human interest stories we love so much. So, as a public service to anyone at NBC’s Olympic units reading this blog, GSB is providing Olympic-Climate Change story leads for you, right here, right now:

  • American Cross Country Skier Kikkan Randall and Snowboarder Alex Deibold penned a great column in support of Protect Our Winters (POW), a global environmental nonprofit focused on uniting and mobilizing the 65 million member global snow sports community to fight climate change.  Money quote:  “As pro athletes who spend our lives outdoors, it is clear that climate change is very real and it’s already taking its toll on the social and economic infrastructure that depends on consistent winters and snowpack.” (Note To LeBron James:  If winter Olympians can say climate change is real, a summer Olympic gold medalist like you can say it too!)





  • Jamie Anderson from South Lake Tahoe and the newly-minted gold medalist in Slopestyle Skiing, is avidly and openly green. My friend, and climate activist Harriet Shugarman interviewed Jamie about climate change before the Games for her terrific blog, Climate Mama. NBC, next time you talk to Jamie, ask her about climate change…or hire the Climate Mama!
  • Finally, the best and most thoughtful and powerful piece on the existential threat climate change poses to winter sports (and beyond) comes from “The End of Snow?”, an OpEd from Sunday’s New York Times by Porter Fox, Features Editor at Powder magazine.  Fox opines (and GSB heartily agrees) “greening the ski industry is commendable, but it isn’t nearly enough. Nothing besides a national policy shift on how we create and consume energy will keep our mountains white in the winter — and slow global warming to a safe level.” He gets that this is about much more than skiing: “It is about snow, a vital component of earth’s climate system and water cycle. When it disappears, what follows is a dangerous chain reaction of catastrophes like forest fires, drought, mountain pine beetle infestation, degraded river habitat, loss of hydroelectric power, dried-up aquifers and shifting weather patterns. Not to mention that more than a billion people around the world — including about 70 million in the western United States — rely on snowmelt for their fresh water supply.”


Jamie Anderson LA Times

Jamie Anderson, Slopestyle Skiing Gold Medalist at the 2014 Winter Olympics in Sochi, Russia.  Anderson is one of several US Olympians who have expressed concerns about climate change and the need to do something about it. (Photo Credit: LA Times)


It would be great if NBC would see fit to interview one of these folks about climate change, even if it means one less uplifting story about an Olympic athlete overcoming [fill in the blank tragedy] airs.  In fact, the opposite seems to be happening if today’s Morning Joe on MSNBC is any guide.

During a discussion on the economy, one of the guests made an offhand remark about how cold it is in New York City, harrumphed about “so much for global warming” and the other guest added (with gravitas) “some are saying that a decline in solar activity is going to cause an ice age soon” (may slow the rate of warming slightly is about all that might happen).

Yikes! On second thought, forget about interviewing the Eco-Olympians; NBC should just go for the Gold and air a heartwarming “Up Close & Personal” vignette about their fight against climate change!



Please comment below!
Email us:
Friend us on Facebook:
Tweet us: @greensportsblog

Keeping Score: Sustainability Reporting At The Intersection of Green & Sports

Previous article

Using The Language Of Sports To Fight Climate Change Denial

Next article


  1. Hey Lou! Hope you are well! How ’bout the ridiculousness of holding a winter Olympics in a tropical environment in the first place? I can’t imagine that is energy efficient much less sustainable by sustainability standards. They did it in Turin, but why? Winter is winter…..athletes don’t need to be competing on fake snow shoveled in from warehouse stocks.
    My two cents…..greenies should be lobbying the Olympic Committee on THIS issue. Maybe the summer Olympics in Sochi instead?
    Speaking of which, I hope all that new semi – finished construction in Sochi gets used after the Olympics are over. It’s not exactly a sustainable tourist location, just a big Russian PR ruse. Can we incorporate long-term viability of Olympic investment into OC decisions?
    Me 🙂

  2. Marisa: Great to hear from you and thanks for the comment. Of course it was just a dumb, craven decision by the IOC–and that’s saying something for an organization that should have Dumb & Craven as part of its name the (ID&COC?). Somehow I think Russian rubles had lots to do that decision–and the decision of FIFA to award the 2018 World Cup there.
    The ID&COC talks a good sustainability game, and in some cases, awards the Games to cities with strong sustainability programs (London 2012, for example). But other times, as with Sochi 2014, it ignored sustainability (other bid cities were Pyeongchang, S. Korea–which ultimately won the 2018 Games, and Salzburg, Austria). Sochi defenders will cite their sustainability plan–which looks good on paper–but, well, let’s just say there’s some serious greenwashing going on there. Don’t wanna believe me? Here’s some detail from The Green Market Oracle:
    Rio seems to have done some great things, sustainability-wise, for the 2016 Summer Games. And Pyeongchang is actually one of the few Winter Olympic sites (23 so far) that is expected to be able to host a Winter Games, climate-wise, by 2100. So maybe they’ll go back there.

  3. I’m afraid this will turn out to be another missed opportunity. The focus on SPORTS sometimes encourages the attitude that nothing else matters. However, if the athletes bring it up NBC will be sure to cover the climate crisis in the Olympic locale. Let’s up the Olympians take the lead.

  4. I’m going to keep checking throughout the Games (via Google and elsewhere) to see if climate change gets brought up on NBC’s broadcasts. If it gets discussed, I’ll blog about it.

  5. Yikes. It’s like the planet is changing right before our eyes. I wonder if we’re going to experience some apocalyptic episode, like a hell-frozen-over age… Date: Tue, 11 Feb 2014 22:17:20 +0000 To:

  6. Thanks for the comment, Candice! Hard to know exactly the exact mid/long term effects of climate change. The one thing that is pretty much assured is that there will be more extreme weather (floods, heat waves, droughts, even winter storms). When, where, what it looks like? TBD. For a potential example, read this article from Rolling Stone on what Miami/South Florida is facing:

  7. HEY This is my favorite green site since I love both sports and the green cause. And I love your enthusiasm as well, since a lack of public awareness CAUSES the problem. HOWEVER, pointing to the warm weather at Sochi might be construed as similar to pointing to the cold winter in the Northern hemisphere. Neither are evidence that the global average temperature has risen or fallen in the last year, as we know that such a change would be imperceptible to the average viewer. At best, one can argue a greater temperature variability, but this is even a statistically more difficult argument to make y looking at the variance of temperatures. temperature change is a slow, but dangerous phenomena – the slowness of temperature change lulls people into complacency and increases its potential danger! I have a related post on your next item. LOVE THE SITE!

  8. Great comment John. Thanks for the compliment about the blog and for all of your comments–they are always insightful, always make me think. You are right–and I’m sorry if I gave the impression that climate change is the main cause for the warm weather in Sochi. The main reason is that Sochi is in a tropical environment–a very dumb place to have a Winter Olympics. My point in this post was to say that NBC Sports could use the warm weather at Sochi as a platform from which to address the longer term problem of climate change–which is posing and will continue to pose an adverse–and perhaps an existential threat–to winter sports. To me this is newsworthy, especially given the athletes who are engaged in the green-sports movement. But I’m not surprised NBC has ignored the topic (unless I’ve missed it). Today, NBC News had a “debate” on Meet The Press about climate change–with Bill “The Science Guy” Nye (who, while a scientist and someone who supports the consensus, is not a CLIMATE scientist) vs. Rep Marsha Blackburn (R-TN), an opponent of climate change. Having a climate change “debate” on the most important weekly news show basically makes it seem as there’s an issue of the climate change’s existence. Which is settled science.

  9. Thanks Marisa for the link. Great article.

  10. […] criteria when selecting a city to host the Winter Olympics but remember that the IOC went to Sochi, Russia in 2014, a city located in a tropical […]

  11. […] International Olympic Committee doesn’t get a pass either, with its nonsensical selection of Sochi, smack dab in a TROPICAL ZONE, to host the […]

  12. […] GSB: Kudos to the winners, and what a great prize! Do organizing bodies of major sporting events tell you what you can and cannot say on-air? Because, for example, with the FIFA World Cup 2018 in Russia, I think environmental stories may well be big news, especially with the greenwashing that went on surrounding the 2014 Winter Olympics in Sochi. […]

Leave a reply

Your email address will not be published. Required fields are marked *


Join our newsletter!

Enter your email to receive our newsletter.

Don't worry, we don't spam

Login/Sign up


Join our newsletter!

Enter your email to receive our newsletter.

Don't worry, we don't spam