“The sports industry has been slow to embrace ‘purpose’ as good business,” says Brianna Salvatore-Dueck, retired college and pro basketball player, and EcoAthletes Champion. She is working hard to change that as a senior strategist for 17 Sport — which calls itself the world’s first integrated sports impact company operating at the intersection of sport, business, and purpose.

Today’s podcast interview with Salvatore-Dueck delves into her “Sports For Good” background, how data shows conclusively that doing good helps the sports industry do well, and how climate is now an integral part of the Sports-Purpose menu.

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