Vestas 11th Hour Racing Going For Unheard of Triple: Win the Volvo Ocean Race; Go Zero-Waste In the Process; Elevate Public Interest in Ocean Health, Climate Change

THIS STORY IS AN UPDATE OF A PIECE THAT FIRST APPEARED IN SUSTAINABLE BRANDS ON JANUARY 2, 2018

Vestas 11th Hour Racing’s team director Mark Towill and skipper Charlie Enright take on challenges the way most people layer cold cuts; one on top of the other. The duo and their team are 1) one of seven squads trying to win the Around the World Volvo Ocean Race, a nine-month sailing slog, over 45,000 nautical miles, in all sorts of weather; 2) doing so while being the most sustainable team in the race; and 3) working to increase public awareness, concern and action on behalf of ocean health.

No problem, right?

Perhaps the main reason they have a chance to succeed on all three counts is the unique collaboration between sport (Towill and Enright), business (Vestas, the largest wind turbine maker in the world) and philanthropy (11th Hour Racing, an organization that promotes ocean health via the sponsorship of elite sailing teams).

 

A LIFELONG INTEREST IN OCEAN HEALTH; A DESIRE TO COMPETE IN THE PINNACLE OF OPEN OCEAN SAILING RACING

For Mark Towill, concern about ocean health goes back to childhood. “I saw significant amounts of marine debris up close, growing up on the water in Hawai’i,” said the team director of Vestas 11th Hour Racing, one of seven sailing squads competing to win the Volvo Ocean Race.

Towill attended Honolulu’s Punahou High School, alma mater of Barack Obama. In his senior year, he met environmentally minded Rhode Island native Charlie Enright during filming of the documentary “Morning Light,” produced by Roy Disney, in which young sailors competed in the TransPac Race from Los Angeles to Honolulu.

 

Vestas 11th Hour Racing crew portrait. Mark Towill

 

Vestas 11th Hour Racing crew portrait. Charlie Enright

Vestas 11th Hour Racing team director Mark Towill (top) and skipper Charlie Enright (Credit for both photos: Ainhoa Sanchez/Volvo Ocean Race)

 

The duo sailed for Brown’s nationally ranked team in the mid-2000s; it was at the Providence, RI university that Towill and Enright hatched their dream of leading a team in the Volvo Ocean Race, the pinnacle of open ocean racing. Making that dream a reality costs serious money — upwards of $20 million — but only a few years after Enright graduated in 2008, the business majors (Towill also majored in environmental science) set out to raise the money to fund a boat for the 2014-15 race.

Surprisingly to many in the sailing world, a three-year effort to find a major sponsor bore fruit when Alvimedica, a new Turkish medical equipment manufacturer, signed on.

 

SEEING OCEAN WASTE AND EFFECTS OF CLIMATE CHANGE DURING 2014-15 VOLVO OCEAN RACE

Towill’s and Enright’s first trip around the world was peppered by a substantial amount of ocean waste.

“The amount of marine debris we encountered was truly astonishing,” marveled Charlie Enright. “We expected to see plenty of ‘leakage’ — all sorts of materials from container ships that would fall into the ocean — and we did. But the old refrigerators, air conditioners and tires we saw floating around in the middle of the ocean — they didn’t fall off of ships. The waste was so thick, it looked like you could walk in some parts of the waters between Malaysia and Indonesia, thanks to the lax dumping regulations.”

As one might expect, the ocean waste occasionally slowed Team Alvimedica’s progress. “It hindered our performance, big time. Sometimes, when the boat would slow down, we would send someone overboard to go underwater and take the stuff off,” offered Enright. “Of course, it wasn’t only our boat that had to deal with this problem; it affected everyone in the race.”

They also observed the effects of climate change up close. “One way we saw this was through ‘ice gates,’ which are established for safety reasons by race organizers to represent the northernmost and southernmost latitudes beyond which the boats cannot safely sail,” explained Enright. “Because of climate change, icebergs are floating further south from the Arctic regions and further north from the Antarctic. That meant that, for example, the Cape Town to Melbourne leg’s Antarctic ice gates were pushed further north for the 2014-15 Volvo Ocean Race than they would have been in prior years.”

Even before Team Alvimedica’s fifth place finish in their maiden 2014-15 voyage, Towill and Enright began planning for the race’s 2017-18 edition.

The pair had worked with a sustainability consultant to determine the environmental impact of their 2014-15 journey, establishing a baseline for the next go-round. More importantly, it says here, they made a commitment that improving ocean health as well as fighting climate change would be core values for both the team as well as prospective sponsors. Their goals were, of course, modest: Just win the 2017-18 Volvo Ocean Race and be, as Towill put it, “the [event’s] most sustainable team.”

 

Leg Zero, Prologue start round the corner on-board Vestas 11th Hour, light breeze downwind. Photo by Martin Keruzore/Volvo Ocean Race. 08 October, 2017

Vestas 11th Hour Racing aims to win the 2017-2018 Volvo Ocean Race, be the event’s most sustainable team, and, in the process, increase public awareness, concern and action on behalf of ocean health (Photo credit: Martin Keruzore/Volvo Ocean Race)

 

With that dual mission firmly in place, it is highly doubtful that the team director and skipper could have found a better title partner pairing than Vestas and 11th Hour Racing.

 

VESTAS: PARTNERSHIP WITH TOWILL/ENRIGHT, 11TH HOUR RACING AND VOLVO OCEAN RACE IS A PERFECT FIT

To Magnus Bach, senior director of global marketing at Aarhus, Denmark-based Vestas, the world’s largest wind turbine manufacturer, co-sponsoring Towill and Enright’s team with 11th Hour Racing, a program of The Schmidt Family Foundation focused on ocean health, was a perfect storm of sorts: “We see ourselves as the ‘above the water surface’ sustainability partner with our focus on wind energy and climate solutions. Meanwhile, 11th Hour Racing brings its ‘below the surface’ expertise on ocean waste and ocean health.”

 

Magnus Bach

Magnus Bach, senior director of global marketing at Vestas (Photo credit: Magnus Bach)

 

Bach says the relationship between Vestas, Towill/Enright and 11th Hour Racing came about thanks to the matchmaking skills of Volvo Ocean Race executives: “Having sponsored a team in the 2014-15 cycle, we knew the ropes a bit. Our goal in 2017-18 was to partner with a team that would make a serious, long-term commitment to sustainability and to the climate change fight; we were not interested in a one-off. Knowing this, our friends at the Volvo Ocean Race introduced us to Mark and Charlie in December 2016. From there, the relationship between us, the guys and 11th Hour Racing crystallized quickly and we announced our joint partnership in March.”

The strategic and technical fit between Vestas and sailing could not be tighter and is a prime reason the company also serves as the Data Analytics Partner of the race itself.  Bach noted Vestas “is in the business of harvesting wind and so, of course, is sailing. And think about this: the aerodynamics of a hull is somewhat similar to that of a wind blade; in fact many of its engineers have worked in both sailing and the wind business. Vestas also has the biggest climate library in the world — the amount of data in the wind business is staggering — which the sailors use to help with navigation.”

Sponsoring the team and the race provides Vestas with unmatched business building opportunities. “We are a business-to-business company — we sell wind turbines and service solutions mostly to utility companies around the world — so doing a big, consumer-facing sponsorship with, for instance, a soccer team like Manchester United or Liverpool does not make sense for us,” asserted Bach. “The global nature of the race and the intimate nature of its stops provides us with powerful opportunities to entertain some of our existing partners along with new prospects, wherever they may be located. This makes the Volvo Ocean Race a stronger option for us than, say, the America’s Cup, which takes place in far fewer locales.”

 

11TH HOUR RACING: SAILING SPONSOR WITH A POSITIVE ENVIRONMENTAL PURPOSE 

When you think of a typical corporate sponsor of a sports team or event, what kind of company comes to mind? A car company? A beer brand, perhaps? No matter what category you chose, you know that companies spend substantial sums to put their products or services in front of their target audiences so they can sell more of those products or services.

Newport, RI-based 11th Hour Racing is not a corporation, and it is not selling a product or service.

Rather, the organization pays for the privilege of selling behavior change — positive environmental actions, primarily surrounding ocean health — to dual audiences: 1. World class sailing teams and, sometimes, the races in which they compete, and 2. The millions of sailing fans worldwide who follow the teams, and races.

How does 11th Hour Racing help close its “sale”? By acting as sustainability consultant — helping to develop sustainability plans — as well as a marketing and communications agency of sorts for the teams it sponsors in the world’s most widely followed sailing races.

They played this role for Land Rover BAR, the British entry in the 35th America’s Cup held in 2017. And, with a history of support for Towill and Enright, it’s not surprising they are doing the same as part of the Vestas 11th Hour Racing team. And, if that’s not enough, 11th Hour Racing is also providing sustainability consulting services to the 2017-18 Volvo Ocean Race as Founding Principal Sustainability Partner and Race Partner.

 

VESTAS 11TH HOUR RACING TEAM: A WORLD CLASS COLLABORATION

11th Hour Racing’s collaboration with Towill, Enright along with Vestas for the 2017-18 edition of the Volvo Ocean Race resulted in a comprehensive and groundbreaking sustainability, communications, legacy and reporting plan that put the team on a path to make good on its “most sustainable team in the race” pledge — and more. Sustainability and communications initiatives include:

Sustainability 

  • Calculating Vestas 11th Hour Racing’s carbon footprint by tracking all travel, accommodations, electricity usage, water consumption and waste. That footprint will be offset at race’s end.
  • Outfitting each team member with a “sustainability kit” containing refillable water bottle, coffee mug, bamboo toothbrushes, and much more. It also includes a personal water filter to ensure clean, safe drinking water.
  • Creating a positive plastic footprint by removing more trash from beach cleanups than they create during the race
  • Using a desalinator for on-board water needs, saving an estimated 13,500 one-liter water bottles
  • Achieving a 75 percent waste diversion rate
  • Wearing Karün sunglasses made from 100 percent recycled fishing nets and using Aethic sunblock, produced with a unique formula that does not harm coral reefs
  • Sourcing local, sustainable foods from the countries they visit
  • Following a Meatless Monday diet

 

Communications

  • Designing and operating Vestas 11th Hour Racing’s Exploration Zones at 10 of the 12 race stops. The Exploration Zone is a dedicated, immersive educational space where the public learns about renewable energy and ocean health through the prism of sailing’s most crucial elements; wind and water. From virtual reality goggles to interactive displays, the space drew thousands of people each day at the race’s first three stops (Alicante, Spain; Lisbon, Portugal, and Cape Town, South Africa). Visitors can also charge their phone using a grinder similar to the ones on board the race boat, and make their own public pledge for a sustainable future.
  • Raising awareness of the team’s vision of a cleaner, healthier environment at race stops and during the race via the Vestas 11th Hour Racing website, Social Media channels and the #LeadingSustainability hashtag

 

Video detailing the Vestas 11th Hour Racing “Exploration Zone” (1 min 6 sec)

 

Legacy

  • At each Volvo Ocean Race stopover, Vestas 11th Hour Racing will be meeting with a local non-profit to learn more about their environmental work.
  • 11th Hour Racing will be giving a $10,000 grant to each of these non-profits as part of the team’s mission to leave a lasting legacy beyond the race.

Grant recipients so far have been: Asociación De Naturalistas Del Sureste in Alicante, Spain; Circular Economy Portugal in Lisbon, Portugal; Environmental Monitoring Group in Cape Town, South Africa, and Take 3 (as in “take three pieces of rubbish with you when you leave the beach”) in Melbourne, Australia.

 

Reporting

  • 11th Hour Racing is using the Global Reporting Initiative (GRI) template to monitor the team’s progress (or lack thereof) towards reaching its sustainability goals after each legs. A final sustainability report will be issued after the race ends.

 

YOU PLAY TO WIN THE RACE!

To paraphrase the famous 2002 rant of Herm Edwards, the preacher-like former head coach of the New York Jets (a woebegone American football team, for those unfamiliar with U.S. sports), ESPN commentator, and soon-to-be head man at Arizona State University, “You play to win the Volvo Ocean Race!!”

 

Former NY Jets head coach Herm Edwards’ now infamous 2002 “You Play to Win the Game” rant (37 seconds)…

 

Prologue on-board Vestas 11th Hour. Upwind heading to gibraltar. Photo by Martin Keruzore/Volvo Ocean Race. 10 October, 2017

…and the Vestas 11th Hour Racing team, “playing to win the race…while being its most sustainable team!” (Photo credit:

 

Winning would be a great boost for the awareness and impact of the Vestas 11th Hour Racing’s sustainability leadership.

Towill and Enright are, of course, all in on winning both the Volvo Ocean and sustainability races.

“Winning the race is of paramount importance and a massive challenge. Know that our team is up for it,” said Mark Towill. “Ocean health and climate change are also of paramount importance. That’s why we set out to be the most sustainable team in the Volvo Ocean Race. Thanks to Vestas and 11th Hour Racing, we’re on the way to achieving the environmental goals. As for the race, that’s on us!”

After winning the first leg from Alicante, Spain to Lisbon, Vestas 11th Hour Racing earned third place honors in both the second (Lisbon-Cape Town) and third (Cape Town-Melbourne) chapters. Thus the team left Melbourne tied for second place when the fourth leg set off on January 2 for Hong Kong, with expected arrival on January 19.

After Hong Kong, the race proceeds to Guangzhou (China) then back to Hong Kong. After that, it’s on to Auckland (New Zealand), Itajaí (Brazil), Newport (Rhode Island, USA), Cardiff (Wales), Gothenberg (Sweden), before finishing in The Hague (Netherlands) at the end of June.

 

 

 

To learn more about Vestas 11th Hour Racing: https://vestas11thhourracing.com/
To learn more about the Volvo Ocean Race: https://www.volvooceanrace.com/en/home.html

 


 

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GSB Eco-Scorecard #3: Catching Up with Green-Sports Leaders on the Field

Since 2013, GreenSportsBlog has featured the teams and athletes leading the sports-greening movement. What we haven’t focused on is their work on the field.

So in September, we launched GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, an occasional series highlighting recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience. And it provides much needed fun, something the climate change/environmental world can use more of.

Here is our third entry.

 

Stephen Piscotty, Oakland A’s

Those who’ve read our first two eco-scorecards and/or our profile of Stephen Piscotty last January will notice that the 26 year-old eco-outfielder is no longer a member of the St. Louis Cardinals.

The Stanford grad — with a degree in Atmosphere and Energy Engineering, Piscotty and a serious interest in solar and smart grid technology — was traded last month by the Cardinals to the Oakland A’s for two minor league prospects.

 

 

Piscotty Charles LeClaire

Eco-athlete Stephen Piscotty was traded from St. Louis to Oakland in December (Photo credit: Charles LeClaire/USA TODAY Sports)

 

On the surface, this looks like a strictly baseball move: After a stellar rookie year in 2016, Piscotty had a rough 2017:  Two stints on the disabled list with hamstring and groin injuries combined with a sophomore slump at the plate led to a brief demotion to Triple-A Memphis in August.

But there is much more to the move to the Bay Area for Piscotty than just baseball.

Piscotty received news over Memorial Day 2017 that his mother, Gretchen, who resides with Stephen’s dad in the Bay Area an hour’s drive from Oakland, had been diagnosed with ALS^ or Lou Gehrig’s Disease.

Cardinals’ president of baseball operations John Mozeliak was quoted in a USA TODAY story by Jorge L. Ortiz at the time of the trade as saying, “There were certainly some opportunities to move [Piscotty] elsewhere, and when you’re looking at how to break a tie, clearly [his mom’s illness] did play into it.’’

St. Louis’ compassionate approach towards Piscotty elicited praise from Billy Beane#, the A’s executive VP of baseball operations: “That’s what makes the Cardinals one of the classiest organizations in sports.”

Amen to that!

Gretchen Piscotty faces a very rough road ahead so it is a great thing that her son will be close by when the A’s are at home. Here’s hoping Stephen Piscotty rebounds with a strong 2018.

 

Vestas 11th Hour Racing In Contention After Three Legs of Volvo Ocean Race

Vestas 11th Hour Racing, the sailing team trying to win the ’round-the-world Volvo Ocean Race (VOR) while being its most sustainable squad, is in the mix after three of the race’s 12 legs.

Led by skipper Charlie Enright and team director Mark Towill, the team is tied for second position in the seven boat field. After winning the first leg from Alicante, Spain to Lisbon, Vestas 11th Hour Racing earned third place in both the second (Lisbon-Cape Town) and third (Cape Town-Melbourne) chapters. The teams left Melbourne to start the fourth leg on January 2 for Hong Kong, with expected arrival on January 15.

 

Leg Zero, Prologue start round the corner on-board Vestas 11th Hour, light breeze downwind. Photo by Martin Keruzore/Volvo Ocean Race. 08 October, 2017

The Vestas 11th Hour Racing team during the first leg of the Volvo Ocean Race in October (Photo credit: Martin Keruzore/Volvo Ocean Race)

 

Perhaps the main reason Enright, Towill & Co. have a solid chance to succeed on and off the water is the unique collaboration taking place between sport, business (Vestas, the largest wind turbine maker in the world) and philanthropy (11th Hour Racing, an organization that promotes ocean health by serving as sustainability consultant to elite sailing teams). The partnership resulted in a set of best-in-class set sustainability initiatives for Vestas 11th Hour Racing, including:

  • The calculation and offsetting of the team’s carbon footprint by tracking emissions related to travel, accommodations, electricity usage, water consumption and waste.
  • Outfitting each team member with a “sustainability kit” containing refillable water bottle, coffee mug, bamboo toothbrushes, and a personal water filter.
  • Eliminating single-use plastics and straws
  • Being ‘plastic negative’ by removing more trash from beach cleanups than they create during the race.  
  • Communicating the team’s vision of a cleaner, healthier environment to fans at race stops via an interactive Exploration Zone and during the race through its website, social media, and the #LeadingSustainability hashtag.

After Hong Kong, the race heads to Guangzhou (China) and back to Hong Kong. Then it’s on to Auckland (New Zealand), Itajaí (Brazil), Newport (Rhode Island, USA), Cardiff (Wales) and Gothenberg (Sweden), before finishing in The Hague (Netherlands) in June.

 

Three Mid-to-Lower Tier English Football Clubs Doing Great Green Things

Three English football (soccer) clubs, which currently reside between the fourth and sixth levels of the “Pro/Semi-Pro Football Pyramid,” (incredibly, there are 24 tiers) have earned our consistent attention by their innovative Green-Sports leadership off the pitch. Let’s see how they’re doing on it.

Forest Green Rovers (League Two*, English football’s fourth tier)

Forest Green Rovers (FGR) is the Greenest Team in Sports — earning that distinction in a myriad of ways, from solar powered “Mow-Bots” used to manicure the organic pitch at The New Lawn stadium to all vegan-only concession stands.

FGR took a major step up on the pitch in 2017, earning promotion from the fifth to the fourth tier of English football — the highest rung achieved in the club’s 125-year history — in a May playoff match at London’s Wembley Stadium. The trick for FGR this season is to stay in the fourth tier and avoid relegation down from whence they came. Their task is clear: finish above the bottom two places in the 24-team league when the campaign ends in May.

It’s been quite a struggle, especially lately: A 2-1 home loss to Wycombe on New Year’s Day, the club’s sixth in seven matches (the other match ended in a draw), put FGR at the bottom of the table/standings just past the season’s halfway point. A quick turnaround was needed and FGR delivered with Saturday’s taut 1-0 home win vs. 13th place Port Vale.

The club’s first win of the new year came courtesy of a goal from the newly acquired Reuben Reid. Per the official match report, the game-winner came in the 61st minute as “Reid picked the ball up 25 yards from goal and thundered a sensational left footed effort into the top corner.” Port Vale had several late chances for an equalizer but FGR held on for the win and the vital three points that went with it.

 

Reuben Reid

Reuben Reid (l) of Forest Green Rovers scored the game-winner in Saturday’s 1-0 home win vs. Port Vale

 

The win moved FGR up two slots to 22nd place, just out of the dreaded “Relegation Zone,” at least for now. Can the lads keep it up? We shall see, starting with Saturday’s tilt at 10th place Swindon Town.

 

Sutton United (National League*, fifth tier)

Just south of Wimbledon resides Sutton United F.C. and its 5,000 seat Gander Green Lane, the first football stadium to achieve The Planet Mark™ sustainability certification##. Reducing its carbon footprint by 13.6 percent in 2016 and diverting 88 percent of its waste from landfill helped the club earn the designation.

On the pitch, Sutton United is threatening to join Forest Green Rovers in the fourth tier next season — that is, if FGR can stay up. The Amber & Chocolates sit in third place in the National League, within shouting distance of second place and a promotion spot. They started the 2018 portion of their campaign just like they ended 2017 — hot — with a 2-1 win at Gateshead.

The sprint to season’s end in May picks up on Saturday when promotion rival Dagenham & Redbridge comes to Gander Green Lane.

 

Dartford F.C. (National League South*, sixth tier)

Dartford Football Club in Kent, 18 miles southeast of London, has always toiled in the middle-lower rungs of the English football pyramid, usually between the fifth and eighth tiers.

But the club’s 4,100-seat Princes Park, which opened in 2006, is definitely top tier, sustainability-wise: It was the UK’s first sustainable, purpose-built, small-sized stadium, featuring on-site solar panels, energy efficient lighting, a state-of-the-art green roof, and an advanced reclaimed rainwater system.

 

 

Princes Park Green Roof

Princes Park, with its distinctive and state of the art green roof, serves as the home of Dartford F.C. in Kent England (Photo credit: Sustainability in Sport)

 

On the pitch, Dartford is having a fine season. Since a loss on December 9, the club has gone unbeaten in its last six matches to move into first place in the sixth tier. First and second place finishers get promoted to the fifth tier.

Only six points separates first to eighth place so the battle for the two promotion slots is tight. Dartford can separate themselves from the pack a bit on Saturday when fourth place Havant & Waterlooville% comes to Princes Park.

 

 

^ ALS = Amyotrophic Lateral Sclerosis
# Billy Beane is also the metrics-oriented GM who was portrayed by Brad Pitt in the movie Moneyball
* The top six tiers of English football are, from first to sixth: Premier League, Championship, League One, League Two, National League, and National League South/National League North
## Planet Mark is a four year-old British sustainability certification system
Havant & Waterlooville is one of the great team names in sports.

 


 

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GSB Eco-Scorecard: Catching Up with Green-Sports Leaders on the Field

Since May 2013, GreenSportsBlog has featured the teams, athletes and events that are helping to lead the sports-greening movement. We haven’t focused on how they’re doing on the field. Until last month, that is. That’s when we launched GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, an occasional series highlighting the recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience. Also, it’s fun. And if there’s one thing the climate change/environmental world can use more of — including the Green-Sports niche — is fun. 

 

Russell Wilson, QB, Seattle Seahawks 

The star quarterback of the Seattle Seahawks joined the ranks of eco-athletes when he helped promote “Strawless in Seattle September,” the Lonely Whale Foundation’s (LWF) campaign to get fans to keep plastic out of the oceans by dramatically reducing their plastic straw usage.

Wilson was challenged by actor and LWF co-founder Adrian Grenier on Instagram to #stopsucking — i.e. stop using straws — at least in September. He accepted and then challenged the “12s” — aka rabid Seahawks fans — to do the same: “I accept [Grenier’s] challenge to #stopsucking. Now I’m challenging you 12s! It’s going to take teamwork to save our ocean from plastic pollution.”

The 12s responded, as did many other Seattleites. According to Lonely Whale, in September alone, 2.3 million single-use plastic straws were removed from the city. In fact, the Seahawks, baseball’s Mariners and Major League Soccer’s Sounders all refrained from giving out straws to fans last month.

Yet, Wilson’s impressive success as a #stopsucking pitch man was outdone by his otherworldly performance on the field during Sunday’s thrilling, 41-38 instant classic win over the Houston Texans and their stellar rookie QB DeShaun Watson. While his stat line is phenomenal — a career-high 452 yards passing including 4 touchdowns (TDs) — it was the way Wilson led the Seahawks back, time and again, after Watson would put Houston ahead. He saved his best for last, driving Seattle 80 yards in just three plays with 1:39 left and no timeouts remaining.

 

Wilson Bleacher Report

Seahawks QB Russell Wilson prepares to pass during Sunday’s epic 41-38 win over the Houston Texans in Seattle (Photo credit: Bleacher Report)

 

The Seahawks, now 5-2 and in a first place tie with the LA Rams in the NFC West, host the Washington Redskins on Sunday.

 

Vestas 11th Hour Racing Wins First Ocean Leg of Volvo Ocean Race

Is GreenSportsBlog a good luck charm, or what?

We shared Vestas 11th Hour Racing’s groundbreaking sustainable sailing story just this past Friday and then what happens?

Saturday, the team, led by Charlie Enright and Mark Towill, won the first leg of the round-the-world Volvo Ocean Race, which traveled from Alicante, Spain to Lisbon, in wire-to-wire fashion, by several hours. They stayed ahead of the other seven boats through the Strait of Gibraltar, around the island of Porto Santo, and north to Lisbon.

“Can’t argue with the results,” said skipper Charlie Enright upon finishing in Lisbon. “We prioritized getting the right people and this provides us with a lot of confidence. I can’t say enough about the squad on the boat and the ones on the shore.”

 

Leg 01, Alicante to Lisbon, day xx,  on board Vestas 11th Hour Racing. Photo by James Blake/Volvo Ocean Race. 27 October, 2017

The Vestas 11th Hour Racing team, racing through the Strait of Gibraltar to its way to a  first place finish in Lisbon in the initial leg of the Volvo Ocean Race (Photo credit: Ainhoa Sanchez/Volvo Ocean Race)

 

Vestas 11th Hour Racing lived its sustainability ethos on the water just as it does on land. On the first day at sea, the crew partook in Meatless Monday, an international campaign to reduce the impact the meat industry has on the environment. “We are enjoying Mediterranean veggie pasta,” said team director and co-founder Mark Towill. “It is one simple way of lowering our carbon footprint and is part of our commitment to sustainability.”

The team will remain in Lisbon for one week, sharing their commitment to sustainability   with local fans at their interactive Exploration Zone, all the while preparing for the 7,000-mile leg to Cape Town, South Africa, which starts November 6th.

 

Forest Green Rovers

Forest Green Rovers FC (FGR) was finding life in League Two (aka the fourth tier) of English football to be challenging after being promoted from the fifth tier for the first time in their 125+ year history in May.  The Greenest Team in Sports — it has earned that distinction in a myriad of ways, from solar panels on its stadium roof to solar powered “Mo-Bots” used to mow the organic pitch to all vegan-only concession stands — found itself in the dreaded “relegation zone” after an embarrassing 4-0 home drubbing by Newport County AFC on October 14th. The relegation zone means FGR was in one of the bottom two places in the 24-team league standings and, if it ended up there at season’s end in May, it would be relegated back down to the fifth tier.

Good thing for Forest Green Rovers is that, at that point, it had only played 13 of its 46 regular season matches. So there was plenty of time for a turnaround.

That turnaround started in strong fashion on the 17th when FGR won a taut 1-0 struggle on the road at 6th place Coventry City. Even more impressive was the comeback win at Stevenage FC on the 21st. Down 1-0 at halftime, FGR netted two goals within 12 minutes to secure the 2-1 win. The Green Devils extended their run of strong play with a third straight win on Saturday, this one a tidy 2-0 home decision over current relegation zone resident Morecambe FC.

 

FGR Morecambe

Keanu Marsh-Brown (upper right in green and black) scores for Forest Green Rovers in their 2-0 home win over Morecambe FC (Photo credit: Forest Green Rovers FC)

 

The three game winning streak moved Forest Green Rovers from 23rd to 20th place. While hardly safe — there are 30 matches left and FGR is only one point above 23rd — 17th place is only two points away. Next up is an away test at Crawley Town FC on Saturday.

 

Oregon State Beavers 

Oregon State University became a green-sports leader last year with the launch of BAST — the Beaver Athlete Sustainability Team — the first student-athlete run sustainability organization at a Division I school. The now-graduated Samantha Lewis (cross-country) and Jesikah Cavanaugh (swimming) helped steer the group through its infancy and led the establishment of its 3-pronged mission:

  1. Encourage and implement sustainable ideas within the athletic department
  2. Educate our fellow student-athletes about sustainability and environmental issues
  3. Work to engage with the rest of campus and the broader Corvallis community

BAST’s Year One programs included pom-pom and light stick return stations at OSU football games, recycling education tabling at men’s and women’s basketball games, and clear recycling bins — which resulted in increased recycling rates — at baseball games.

According to Cavanaugh, the BAST leadership baton, now in the possession of Marie Guelich (women’s basketball), Sam McKinnon (women’s cross country and track) and Mimi Grosselius (women’s rowing), is “in good hands.”

So how are the Beavers doing on the field/court?

If you’re looking for an on-field/court success story in Corvallis this fall, look no further than the women’s volleyball team. Its 16-8 record includes wins over 14th ranked Washington and 12th ranked Utah. The cross-country team had some early season success, with a second place finish at the Sundogger Invitational in Seattle.

 

OSU volleyball

The Oregon State University women’s volleyball team celebrates their upset over 12th ranked Utah (Photo credit: Mark Hoffman)

 

On the men’s side, the football team is suffering through a 1-7 season and are languishing at the bottom of the Pac-12 North. Things are only slightly better for the men’s soccer team, which sits at 6-11 overall and 3-6 in the Pac-12. The men’s team enjoying the best season thus far this fall is rowing, which earned a strong third place finish at the famed Head of the Charles regatta in Boston.

 


 

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Sustainability Front and Center for the Vestas 11th Hour Racing Team at Start of Volvo Ocean Race In Spain

The Volvo Ocean Race is a nine-month, round-the-world sailing test. Seven boats and crews shoved off from Alicante, Spain on October 22 to start the 2017-18 version. The Vestas 11th Hour Racing Team is going to significant lengths to be the most sustainable team ever to compete in the event. That commitment was on display for fans at the Exploration Zones in the squad’s base in the race village during the run up to the start.

 

The first ocean leg of the round-the-world Volvo Ocean Race, from Alicante, Spain, to Lisbon, Portugal, started on October 22. The 1,450 nautical mile (nm) course is taking the seven competing teams through the Strait of Gibraltar and around the small island of Porto Santo, close to Madeira, before heading directly to the Portuguese capital.

Before the teams set off from Alicante, many thousands of sailing fans visited the race village. And no one should be surprised that sustainability was the focal point of the ground floor Exploration Zone at the home base of the Vestas 11th Hour Racing team.

 

 

VESTAS, 11TH HOUR RACING AND THE TEAM: A NATURAL, SUSTAINABLE FIT

After all, Aarhus, Denmark-based Vestas is the only global energy company dedicated exclusively to wind energy. And 11th Hour Racing of Newport, RI is an organization that promotes healthy oceans, in part by making world class sailing racing more sustainable.

One way they do this is through the sponsorship — and greening — of sailing teams in the America’s Cup and the Volvo Ocean Race, the world’s most well known sailing contests. 11th Hour Racing was the exclusive Sustainability Partner of Land Rover BAR, Great Britain’s entry in the 35th America’s Cup in Bermuda in June.

Now they’ve teamed up with Vestas to sponsor a team that aims not only to win, but also to be the most sustainable team ever to have competed in the Volvo Ocean Race#. 

Environmental sustainability, ocean health and climate change are also core tenets for team director Mark Towill and skipper Charlie Enright, making their partnership with Vestas and 11th Hour Racing a seamless fit. In fact, Mark and Charlie worked with a sustainability consultant to determine the environmental impact of their previous participation in the 2014-2015 Volvo Ocean Race with Team Alvimedica. 

 

Charlie Enright D3O

Charlie Enright, skipper of Vestas 11th Hour Racing (Photo credit: D3O)

 

Mark Towill P. Bucktrout, BAS

Mark Towill, team director of Vestas 11th Hour Racing, holding a piece 1,000 year-old ice (Photo credit: P. Bucktrout, BAS)

Those data formed the baseline of what became a robust sustainability plan for the 2017-2018 edition. It covers all aspects of the team’s operations on their 45,000 nautical-miles around-the-world journey. Some of these include: 

  • Calculating its carbon footprint by tracking all travel, accommodations, electricity usage, water consumption and waste. That footprint will be offset at the race’s conclusion
  • Outfitting each team member with a “sustainability kit” that contains refillable water bottle, coffee mug, and bamboo toothbrushes, along with sustainable soap, shampoo, toothpaste and laundry detergent. It also includes a personal water filter to ensure clean, safe drinking water.
  • Eliminating the use of single-use plastics and straws
  • Creating a positive plastic footprint by removing more trash from beach cleanups than they use
  • Using a desalinator for on board water needs, saving an estimated 13,500 one-liter water bottles throughout the race
  • Achieving a 75 percent waste diversion rate
  • Wearing Karün sunglasses made from 100 percent recycled fishing nets and using Aethic sunblock, produced with a unique formula that does not harm coral reefs 
  • Sourcing local, sustainable foods from the countries they visit, including sustainable seafood
  • Pledging to go Meat Free on Mondays both onshore and off
  • Raising awareness of the team’s vision of a cleaner, healthier environment at the race stops and during the race via the Vestas 11th Hour Racing website and the #LeadingSustainability hashtag

 

Vestas 11th Hour Racing screenshot

Screenshot of Vestas 11th Hour Racing’s website’s home page on October 27, featuring a sustainability-themed trivia question

 

SAILING FANS EXPERIENCE THE VESTAS 11TH HOUR RACING SUSTAINABILITY ETHOS AT THE EXPLORATION ZONE

Vestas 11th Hour Racing’s Exploration Zone is an dedicated, immersive educational space where the public could learn about renewable energy and ocean health through the prism of sailing’s most crucial elements; wind and water. From virtual reality goggles to interactive displays, the space was a must-see attraction among Alicante race village visitors, with over 1,000 people experiencing the Exploration Zone each day. 

 

Vestas Expoloration Zone

Vestas 11th Hour Racing’s Exploration Zone at their base in Alicante, Spain; where the Volvo Ocean Race started (Photo credit: Atila Madrona/Vestas 11th Hour Racing)

 

Vestas Exploration Zone 2

Sailing fans outside the entrance to the Vestas 11th Hour Racing Exploration Zone in Alicante, Spain (Photo credit: Atila Madrona/Vestas 11th Hour Racing)

 

The team also brought its sustainability message outside the Race Village, as Vestas 11th Hour Racing sailors and local students met with a local environmental organization, Asociación De Naturalistas Del Sureste (ANSE). They toured ANSE’s wooden sailing vessel, Else, equipped to monitor and protect endangered species, study pollution effects on plants and animals, and implement coastal restoration projects. Hannah Diamond was among the team’s sailors who learned about ANSE’s endeavors: “I was most surprised that here in the Mediterranean there are sperm whales that are bigger than our Volvo Ocean 65 [foot boat].”

 

Vestas ANSE Boat

Members of the Vestas 11th Hour Racing staff on the ANSE boat (Photo credit Atila Madrona/Vestas 11th Hour Racing)

 

Ocean health and the issue of plastic ocean pollution were the themes of the Ocean Summit that took place in Alicante during race week. Mark Towill gave the keynote address to a full house of NGOs, government and the private sector. The Hawaii native reflected on his time at sea and also about how the Volvo Ocean Race can be a massive megaphone for the team’s sustainability messaging: “[We have] a real opportunity to use this race as a platform and we need to make the most of it.”

 

VESTAS 11TH HOUR RACING EXPLORATION ZONES AT ALL BUT TWO RACE STOPS

Sailing fans around the world will be able to visit the Vestas 11th Hour Racing Exploration Zones at all but two of the race stops before the finish in The Hague, Netherlands at the end of June. Here is a list of the stops, race village opening days and the start dates of the next race legs. 

  • Lisbon, Portugal: October 31 –  November 5
  • Cape Town, South Africa: November 24 – December 10
  • Melbourne, Australia: December 27 – January 8, 2018 (NO EXPLORATION ZONE)
  • Hong Kong: January 17 – February 1
  • Guangzhou, China: January 31 – February 5 (NO EXPLORATION ZONE)
  • Hong Kong: January 17 – February 7
  • Auckland, New Zealand: February 24 – March 18
  • Itajaí, Brazil: April 5 – April 22
  • Newport, Rhode Island: May 8 – May 20
  • Cardiff, Wales: May 27 – June 10
  • Gothenburg, Sweden: June 14 – June 21
  • The Hague, Netherlands: June 24 – June 30

 

Mark Towill and Charlie Enright tell the Vestas 11th Hour Racing story in this 2 minute 23 second video

 

# 11th Hour Racing is also providing sustainability consulting services to the Volvo Ocean Race as its Founding Principal Partner in Sustainability

 

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Purpose + Sport: Helping Brands Do Well By Doing Good, Including by Going Green

Neill Duffy has graced the pages of GreenSportsBlog several times, most notably for his work as Sustainability Director of the San Francisco Bay Area Super Bowl 50 Host Committee. Since then, he founded and serves as CEO of Purpose + Sport, a purpose-led marketing and sponsorship agency. Neill is very bullish on the future of top brands investing some of their sports sponsorship and advertising dollars on programs that have a social and/or environmental purpose. Neill and Advisory Board member Tony Ponturo, formerly the VP of media and sponsorships at Anheuser-Busch, talked to GreenSportsBlog about the move to purpose that is underway and how the business of sport is, and isn’t yet, embracing this opportunity.

 

GreenSportsBlog: Neill, what do you mean by your company’s name, Purpose + Sport?

Neill Duffy: Well, using the “+” sign was very intentional. I wanted to connote the notion of the whole being greater than the sum of the parts.

GSB: Kind of like 2 + 2 = 5 and that being the right answer.

ND: Exactly! When you add purpose to sports you get amplified results for all involved.

 

Neill Duffy

Neill Duffy, CEO, Purpose + Sport (Photo credit: Purpose + Sport)

 

GSB: And how did you and Tony connect?

Tony Ponturo: Well, in 2010, the St. Louis Sports Commission and National Sportsmanship Foundation launched the Musial Awards, to honor the athletes, male and female, who exhibit the best in sportsmanship, just like the legendary Cardinals Hall of Fame outfielder from the 1940s-60s, Stan “The Man” Musial. While not a member of the commission at the time, I consulted with them and have remained a fan of their work. Neill and my paths crossed when the National Sportsmanship Foundation asked Neill if he could help take the awards beyond St. Louis to more of a national footprint. They also introduced Neill and I to each other We talked a lot more about socially responsible business and how sports needs to move into this space more aggressively as he was in the process of building Purpose + Sport. So it seemed like a natural fit for me to take on the advisory role earlier, which I did earlier this year.

 

Panturo Tony

Tony Ponturo, Purpose + Sport Advisory Board Member (Photo Credit: Purpose + Sport)

 

GSB: Got it. What a great pairing of expertise. So give our readers the Purpose + Sport elevator pitch…

ND: Happy to. Consumers increasingly expect corporations to stand for something more than just profit…and in turn corporations are responding by embracing purpose as a management philosophy. The business of sport has however been slow to embrace this move and that’s where we come in. We’re all about inspiring the business of sport to do good and do well. We provide purposeful strategic, commercial engagement solutions to sports sponsor, properties and non-profits to help them show up more meaningfully and remain relevant to the fans.

GSB: I guess I buy that, but with a bit of an asterisk. I mean, do consumers really care that the companies from which they buy their sneakers or cars do good?

ND: Absolutely. And the number that do is going up, especially among younger consumers. For example, the 2017 Cone Report found that 78 percent want companies to address important social justice issues and that 87 percent will purchase a product because a company advocated for an issue they cared about and 76 percent will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs. Corporations are starting to get this. According to the April, 2017 State of Marketing survey from Salesforce.com, about 2/3 of the most successful marketing managers today are “purpose driven.” Companies that make sustainability — in the broadest, “environmental, social and governance” sense of the word — core to their brands really do engender greater brand loyalty among their consumer bases. It’s that simple. The problem, as we see it, is that, until now, sports have lagged the broader market in embracing purpose. In fact, not a single sports team, event or federation makes any list of the most purposeful brands.

GSB: That’s a real shame. What are the reasons, do you think?

ND: Firstly, there is a lot of inertia in the sports business system to continue doing things the way they always have. Why would we want to change something that’s working. Secondly, people have been so caught up of late in chasing the next piece of shiny technology that’s going to enhance the fan experience – the app that tells fans which restroom line is the shortest – that they’ve lost sight of the equal if not greater importance of the message…I’m a great believer in the message being as important if not more important than the medium. But, like I said earlier, that’s changing. Mars, which advertises heavily on sports, recently announced that it is committing $1 billion to a climate-focused messaging campaign. I’ll be surprised if this commitment doesn’t carry through to their sponsorship activation.

GSB: I saw that—it is FANTASTIC. Tony, you were at the center of the sports marketing-sponsorship-advertising nexus for more than two decades at Anheuser-Busch — you were VP of media, sports and entertainment marketing from 1991 to 2008. You ran the Busch Media Group, with 150 people, commanded a $600 million budget, worked with leagues, and teams and the rest. So how come more leading sports sponsors haven’t done the type of thing Mars is doing?

TP: My take is that sports haven’t seen the need just yet — but like Neill is saying, that is changing. One reason they haven’t jumped in may be that most sports fans have been men and, and, this is a generalization, but most male sports fans don’t care that much about a team’s social responsibility profile. They basically care about one thing: wining the game. Women sports fans, on the other hand, are much more socially conscious.

GSB: And since women sports fans, as a cohort, are growing…

TP: …It follows that the number of teams doing good will grow, as will the number of brands sponsoring pro-social programs — no doubt about it. In 2016, I taught at a conference at NYU on “Leadership, Social Responsibility and Sports.” We conducted focus groups there and found that women routinely mentioned a team’s social responsibility profile as being important drivers as to their attitudes about the team and their sponsors. ND: And, given the current US federal government’s hostility to environmental sustainability and other pro social programs, business should step into the breach and take a leadership position on purpose — a big chunk of the public is hungering for this.

GSB:…”Greed is GOOD!” said Michael Douglas as Gordon Gekko in Wall Street…

ND: Exactly…that was the ethos back then. Since about 2000, the importance of purpose has been rising in that longitudinal study…People — men and women —are saying in greater numbers that while I need to do well, society also needs to do well. It’s just that sports need to get with the program. We saw something similar in the late adoption of operational sustainability by the teams and leagues which lagged what was happening in the corporate sector by 5-10 years.

GSB: How do you think most fans, male and female, will react purpose-themed sports initiatives.

TP: Fans tend to question “purpose” initiatives at first but, I believe, over the long haul, they’ll get on board.

GSB: So where does Purpose + Sport fit in?

ND: We aim to accelerate the process, deepen the impact and build business for sports sponsors, property owners and non-profits via Purpose-driven programs. We will show them how to bring to life doing good and doing well.

GSB: Can you give some examples?

TP: The Musial Awards are a good place to start. The 2017 version takes place on November 18 with an edited special airing in December. We are helping the Commission increase the awareness and value of the Awards beyond the St. Louis area. Our job is to bring the Awards’ focused, powerful message — that sports has the power to get people to take positive action and that fans and viewers will care — to broadcasters across the country, get them to say “YES!” to airing them. Having a national audience rather than a regional one is so much more appealing to most brands.

 

Musial Award Sign

 

GSB: On the one hand, I imagine that a TV show about athletes who do great things in the community will have broad appeal. On the other, I’m guessing that Stan Musial’s name doesn’t mean much for Gen Xers, Millennials and Gen Zers…

TP: You’re right…People who are under 45 don’t really know Musial, outside of folks in St. Louis. So we’re focusing on making the awards themselves relevant to broadcasters in Atlanta, Los Angeles, New York, and beyond. Right now, there are around ten awards offered, with the big one being the Lifetime Achievement award.

ND: We’ve been able, by showing the value of and interest in “purpose,” to take the awards from St. Louis only to 39 markets. Our aspiration is to eventually find a national broadcaster to see the value in the awards and for national advertisers/sponsors to do so as well.

GSB: Congratulations on getting to 39 markets. It seems to me that, getting a national broadcaster, along with national advertisers and sponsors, to see the value of the Musial Awards tis a logical next step for Purpose + Sport. Good luck. Let’s move over to Green-Sports specifically. At the 2016 Summer Olympics opening ceremonies in Rio, there was a 5-10 minute vignette on climate change. A global audience of an estimated 1 billion people saw this. NEWS FLASH: THE WORLD DIDN’T STOP SPINNING!! But in North American sports, there hasn’t been anything remotely like that at the Super Bowl, College Football Playoff, etc. Why are sports leagues, even those that are greening aggressively like the NHL, loath to talk about it? Loath to run PSA’s on actual broadcasts of actual games?

ND: Wasn’t what Rio 2016 did great?

GSB: LOVED IT!

ND: I haven’t seen any insights around how viewers reacted to this segment but, for me, it made perfect sense. It was very relevant given the importance of the Amazon to global climate. Kudos to the IOC and Rio 2016 for supporting the decision by the creative directors for the ceremony – Fernando Meirelles, Daniela Thomas and Andrucha Waddington – to include this piece on climate in the ceremony. My sense is that the North American pro and college sports leagues take a very tactical approach to the greening of their events and view it more for its operational efficiency / cost reduction benefits than anything else. This mirrors what happened in the business sector more broadly where sustainability started off being about improving efficiencies before evolving to be viewed as a strategic imperative that could be engage customers and other stakeholders for competitive advantage. My view is that the business of sport is beginning to change their view on the role that environmental sustainability should play in their organizations — and that means telling environmental and climate stories to their audiences and fan bases not just being green behind the scenes. Another important part to his story is the role that the television producers play. Many of the producers involved today across all the major broadcasters have been doing what they do for decades. They have a tried and tested format that has worked for them and they are loathe to alter it. They seem to be prepared to remain relevant and up to date when it comes to the technology they adopt but are much less current as to the messages they convey. As fresh eyes and hearts start to infiltrate the ranks of the producers, I think things will start to change.

 

Opening Ceremonies Rio

Aerial view of the climate change vignette during the opening ceremonies of the 2016 Summer Olympics in Rio (Photo credit: Huffington Post)

 

GSB: Do you think teams and leagues are afraid of the politics of environment/green/climate change?

ND: When I worked with the 34th America’s Cup Event Authority in San Francisco (2013), the words “climate change” were taboo within the organization despite the fact that we had made a legally binding commitment to the City of San Francisco that we would deliver a carbon neutral event. At the time, the leadership of the Event Authority was concerned that any discussion around climate change would be polarizing. Two years on from this event, at the Super Bowl 50 Host Committee, also in the Bay Area, we spoke openly about reducing our impact on climate change. Why were we able to do so? Thanks to bold leadership that celebrated rather than ran from the fact that Bay Area is a place where the acceptance of climate change is a given. It’s interesting to note that despite the Trump Administration’s position on climate change, Americans believe now more so than at any time in history that global warming is as a result of human activity and that the effects have already begun. This should give leagues, teams, athletes and sponsors the confidence to embrace this issue and I think we will as a result start to see more of them…

GSB: A la Mars…

ND: Exactly…We will see more of them openly aligning with the issue – particularly those where there is a direct link between the climate and the sport involved…winter sports, golf, sailing. In fact, Purpose + Sport recently advised a team that are preparing an entry for the 2021 edition of the Volvo Ocean Race on their purpose strategy. We brokered a partnership between the teams and Conservation International around a purpose very closely aligned to climate change and its impact on ocean health. I think this is a sign of things to come.

GSB: I hope and actually believe that you are right.

 


 

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GreenSportsBlog News and Notes: Meet the New Timberland Sustainable Boot…Same as the Old Boot?; Levi’s Stadium Advanced Stormwater Control System Explained; Musto Apparel Greens Its Game as Part of Volvo Ocean Race Sponsorship

Sustainable apparel and stormwater control systems make up today’s GSB News & Notes column. Outdoor sports leader Timberland just announced the launch of a new sustainable boot. This is great on its face, but it appears the new boot is no greener than one the company brought to market ten years ago. Santa Clara’s Levi’s Stadium, home of the San Francisco 49ers and the first NFL stadium to receive LEED Gold certification, recently announced the details of its innovative stormwater control system. Musto Apparel, a leader in Sailing, Country and Adventure apparel, makes good on its sustainability commitment by reducing its packaging waste as part of its sponsorship of the 2017-18 Volvo Ocean race.

 

TIMBERLAND INTRODUCES NEW SUSTAINABLE BOOT; COULD IT HAVE BEEN GREENER THAN ITS PREDECESSOR?

Timberland, the outdoor athletic apparel icon based in Stratham, NH, has been a sustainable business leader for at least the past 10 years. Back in 2007, it introduced its Green Index® label to measure and communicate the environmental impact of its products. Appearing on Timberland shoe boxes and then on other packaging, Green Index labels have the same look and feel as nutrition labeling on food, but instead of measuring calories and fat, Green Index labels look at energy used and waste produced in manufacturing, among other things.

 

Timberland Label

Example of a Timberland Green Index® label

 

Also in 2007, Timberland launched the Original Earthkeepers® boot, a breakthrough in sustainable footwear. Made up of 50 percent recycled Polyethylene Terephthalate (PET) linings and laces, 34 percent recycled rubber outsoles and certified leather with a silver rating by the Leather Working Group, Original Earthkeepers warmed the hearts of Green Index label readers.

Fast forward to 2017 and Timberland is again introducing a boot, the Eagle Bay, with an impressive Green Index label. But is its environmental “nutrition” performance that strong? According to a July 23 story in Just Means by Antonio Pasolini, the Eagle Bay ​only matches its Earthkeepers predecessor with​ the same silver-rating from Leather Working Group, the same 50 percent recycled PET linings and 34 percent recycled rubber outsoles.

 

Timberland Just Means

Timberland’s new Eagle Bay boot. (Photo credit: Timberland)

 

Given Timberland’s sustainable bona fides, shouldn’t the company have been able to increase the recycled content of its premier boot lines over a 10 year period? From where I sit, the answer should’ve been a resounding yes.

 

LEVI’S STADIUM’S ADVANCED STORMWATER CONTROL SYSTEM EXPLAINED

Levi’s Stadium, home of the San Francisco 49ers, made history when it opened in 2014 as it became the first NFL stadium to earn LEED Gold certification. And, while it opened during the midst of the extremely severe California drought, the stadium was built with an elaborate system for stormwater management.

With the drought now over, details about this novel system were recently made public and were laid out in a July 19 Environmental Leader story by Alyssa Danigelis.

Designed by HNTB, Levi’s Stadium is 1.85 million square feet, has a capacity of 68,500 (not including club seats and luxury suites), and approximately 30,000 parking spots. Ms. Danigelis, citing a new case study by stormwater collection treatment company Oldcastle Building Solutions, points out that “all those hard surfaces can generate enormous stormwater runoff…turn[ing] a football field into a muddy swamp…and a parking lot into a floodplain.” That the stadium site sits on land that has a high water table with storm drain lines close to the surface makes stormwater collection even more challenging.

To deal with stormwater in the parking lots, project engineers GHD installed a modular lineup of precast concrete biofiltration units. These contain cells made up of mulch, biofiltration media, and drainage rock. The biofiltration media units drain 5 to 10 inches per hour to be in line with the county’s requirements. According to Ms. Danigelis, “above ground the system resembles normal landscaping, but it allows the water to flow downward, get treated, and then go into an underground pipe. Microbes break down the filtered pollutants while the water irrigates plants and trees nearby.” Altogether, the stadium has six biofiltration systems in parking lots and areas right next to the building.

 

Levi's Stadium Parking Lot The Comeback

Fans stream into Levi’s Stadium from one of the parking lots that benefits from the recently announced stormwater control system. (Photo credit: The Comeback)

 

Ms. Danigelis reports that Oldcastle Building Solutions claims the systems “are self-sustaining for the most part and protect the surrounding areas from contaminated runoff.” This is particularly crucial because the San Tomas Aquino Creek flows right by the stadium and “ultimately feeds the ecologically-sensitive Guadalupe Slough as well as San Francisco Bay.”

 

MUSTO APPAREL IMPROVES ITS PACKAGING-RELATED CARBON FOOTPRINT

Musto, a leader in Sailing, Country and Adventure apparel, recently unveiled its new Official Volvo Ocean Race Merchandise Collection, coinciding with the 2017-2018 edition of around the world sailing race. Sustainability — especially concern about plastic ocean waste — played a key and constant role in the new line’s development.

Vestas 11th Hour Racing, the innovative, sustainability-focused sponsor of the boat manned by Charlie Enright and Mark Towill, challenged Musto to reduce the environmental impact of the plastic packaging used to deliver garments. Musto accepted, committing to find a more sustainable packaging alternative.

It wasn’t easy to make good on the commitment. There were considerable operational challenges on the road to reducing the environmental impacts of packaging while making sure the goods that customers receive remained top quality.

But, working with Vestas 11th Hour Racing and the sustainability team at the Volvo Ocean Race, Musto was able to identify pre-consumer waste as an area where efficiencies could be realized. This is waste generated in a manufacturing plant through the production of carrier bags, such as punch out holes and trimmings from measuring out plastic.

Pre-consumer waste is normally sent to landfill, but it was found that this plastic could be used as part of garment bags for delivery. This now means all Musto garment bags are 100 percent recyclable and are made from 30 percent recycled material.

The Musto manufacturing team also discovered that by adding a single fold to the garment delivery bags, the size could be reduced by 40 percent without any impact on product quality. These two initiatives will reduce the weight of plastic used in the manufacture, packaging and delivery of Musto goods by 70 percent.

Musto has committed to rolling out these innovations for packaging on all product lines in 2018. This is projected to save 11 tons of plastic a year, the equivalent of over 61,000 plastic bottles.

Mark Turner, CEO of the Volvo Ocean Race, said that “Partnering with Musto to make these changes reflects our commitment to sustainability, particularly, plastic pollution and our program to help ‘Turn the Tide on Plastic’.”

 

Mark Turner Ainhoa Sanchez Volvo

Mark Turner, CEO of the Volvo Ocean Race. (Photo credit: Ainhoa Sanchez,

 

“We…hope our [sustainable product line] will help raise awareness of ocean health,” added Petra Carran, Head of Marketing at Musto. “We are proud of the sustainability innovations we have made in the past six months and remain committed to further exploring this area in the future.”

 


 

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GSB News and Notes: Sports Sponsor Volvo to Make Only Hybrid and EV Cars; 2017 Final Four Gets Highest Level Green Certification; MLS’ C.J. Sapong Brings Urban Farming to Philadelphia

After a week off, GreenSportsBlog is back with a News & Notes column about a trio of Green-Sports winners: Swedish car maker and sports sponsor Volvo announced it will only be making hybrids and electric vehicles (EV’S) as of the 2019 model year. The 2017 Men’s Final Four in Phoenix received the highest certification possible from the Council for Responsible Sport. And C.J. Sapong of Major League Soccer’s Philadelphia Union teaches kids in the City of Brotherly Love about nutrition. 

 

VOLVO WILL MAKE ONLY HYBRIDS AND EV’S BY 2019; SPORTS FANS NEED TO HEAR ABOUT IT

In a story that should’ve gotten much more attention amidst the Trump-Putin meeting at the G-20, Volvo announced on July 5 that every car it introduces from the 2019 model year (fall 2018) onward will have an electric motor as they will only offer hybrids or electric vehicles (EVs). The Swedish company is the first major carmaker to take that step.

Now, this doesn’t mean Volvo is ditching gasoline and diesel engines—at least not yet—but it does put them on an inexorable path to ultimately phase out and replace internal combustion engines with cleaner and more efficient drivetrains. The next big step for the company is to transform all of its current models into hybrids, as well as launching five EVs between 2019 and 2021.

This is the latest move in the Swedish automaker’s rapid carbon footprint reduction program. Ciprian Florea, writing in the July 5 issue of Top Speed magazine, noted that in 2013, “Volvo described V-8 engines as ‘dinosaurs’ and pledged to eliminate [them] from its lineup. Come 2017, and all new Volvo vehicles feature four-cylinder engines only, some backed by electric motors in plug-in hybrid versions.”

“This is about the customer,” said Håkan Samuelsson, Volvo president and CEO, in a statement. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”

 

Samuelsson Volvo

Håkan Samuelsson, Volvo president and CEO (Photo credit: Volvo)

 

To ensure increased demand for electrified cars turns into increased sales for Volvo and not its competitors, the company will need to promote its new hybrid and EV models.

That’s where the company’s sports sponsorships should come into play. Interestingly, in recent years, Volvo has exited the premium car industry’s traditional sponsorship bailiwicks of auto racing and golf, preferring instead to focus on environmentally-friendly sailing along with tennis.

 

Volvo Ocean Race, October 2017-June 2018

The 2017-2018 round-the-world Volvo Ocean Race, which has sustainability coursing through its DNA, provides a fantastic platform on which to promote the switch to hybrids and EVs:

  • The 2017-2018 edition has adopted the United Nations Environment Program’s (UNEP) Clean Seas initiative, plastic ocean waste reduction campaign.
  • The race’s commitment to reduce its overall carbon footprint will be on display through educational and science programs at the fan villages at each of the 13 race stops, from its start in Alicante, Spain to its conclusion in The Hague, Netherlands.

 

Volvo Ocean Race

The 2017-2018 Volvo Ocean Race will start in Alicante, Spain and end in The Hague, Netherlands.

 

The race’s timing and length, from October 2017 to June 2018, as well as its consistent, worldwide broadcast coverage (NBCSN will follow the race in the U.S., Rogers SportsNet in Canada and Sky Sports in the U.K.) offers the company a global, 9-month run up to the start of the 2019 model year (beginning in August-September 2018). One can easily imagine ads touting the Volvo hybrids and EVs, themed to the Volvo Ocean Race, airing on TV and via digital channels during race broadcasts. It would be a huge opportunity missed if such ads don’t run.

 

Volvo Car (Women’s Tennis) Open, March 31-April 8, 2018, Charleston, S.C.

While the Volvo Ocean Race makes only one U.S. stop (Newport, R.I., May, 2018), the company has another stateside sports sponsorship; the Volvo Car Open Women’s Tennis Association (WTA) in Charleston, S.C.

The tournament, at least from publicly available information, has not made the environment nor sustainability a priority. That is unfortunate but Volvo can take the green lead at its own tournament by promoting its EVs and hybrids on site. And, more importantly, they can do so during Tennis Channel’s exclusive coverage of the event.

Tennis Channel, as of March, 2017, reaches 52 million U.S. homes and has one of the most affluent audiences of any cable network. Since at least two of its five EVs will be at the high priced end of the car spectrum, Volvo and Tennis Channel will make for a strong marriage. And, as title sponsor, Volvo will have plenty of advertising opportunities during the tournament to stoke demand.

 

2017 MEN’S FINAL FOUR IN PHOENIX EARNS COUNCIL FOR RESPONSIBLE SPORT’S HIGHEST CERTIFICATION

A record crowd of more than 77,000 at University of Phoenix Stadium in Glendale, AZ, along with an audience of millions more on TV and online, saw the University of North Carolina Tar Heels upend the Gonzaga Bulldogs, 71-65, to win the 2017 NCAA Men’s Basketball Championship back in April. Likely unknown to all but a few folks at the time was the fact that the 2017 Men’s Final Four was under consideration for the top level of sustainability certification available from the Council for Responsible Sport.

Consideration has now become reality as the Council and Phoenix Local Organizing Committee recently announced that the 2017 NCAA Final Four Basketball Championship garnered the top-level Evergreen Certification for its sustainability efforts and achievements. As long-time readers of GreenSportsBlog know, the Council for Responsible Sport is an Oregon-based not-for-profit organization that provides independent verification of the socially and environmentally responsible work event organizers, from road races to cycling events to Final Fours, are undertaking.

 

UNC Final Four

The University of North Carolina Tar Heels celebrate after winning the 2017 NCAA Men’s Basketball Championship in Glendale, AZ. The 2017 Men’s Final Four recently achieved the top level of sustainability certification (Evergreen) from the Council For Responsible Sport. (Photo credit: David J. Phillip)

 

The Organizing Committee made the Evergreen grade by achieving more than 90 percent of the 61 total best practice standards offered in the Council’s framework across five categories: planning and communications, procurement, resource management, access and equity and community legacy. Here are some highlights:

  • 91 percent of all unavoidable waste was diverted from the landfill via a robust recycling, reuse and compost strategy led by the City of Phoenix Department of Public Works, which has a 40 percent diversion rate goal for Phoenix by 2020.
  • 5,300 Fan Fest, Tip Off Tailgate, and Music Fest visitors took a water saving pledge (and a selfie to #DropBuckets4AZ). Bonneville Environmental Foundation (BEF) pledged to restore 1,000 gallons of water to Arizona Watersheds for each picture taken, resulting in restoring 5.3 million gallons of freshwater into an Arizona ecosystem.
  • All of the electricity used at the Phoenix Convention Center for Fan Fest and at the stadium during the event weekend was sourced from clean energy sources through the purchase of verified Renewable Energy Certificates.
  • An e-waste collection, with the support of LG, resulted in the proper recycling of 925 pounds of electronic waste.

 

PHILADELPHIA UNION’S C.J. SAPONG TEACHES KIDS ABOUT URBAN FARMING, NUTRITION THROUGH “SACRED SEEDS”

C.J. Sapong has been a top performer in Major League Soccer (MLS) over his seven year career. The Philadelphia Union forward won the Rookie of the Year award and, while with Sporting Kansas City, earned MLS and U.S. Open Cups. This season, Sapong is off to his best start ever, with nine goals in his first 18 games.

 

Sapong Goal Eric Hartline

C.J. Sapong of the Philadelphia Union. (Photo credit: Eric Hartline/Goal Magazine)

 

But as impressive as that record is, it is what Sapong has been up to off the pitch that drew GreenSportsBlog’s attention.

Sapong, an avid gardener and a student of hydroponics (the process of growing plants in sand, gravel and/or water, but without soil), is working, with his new nonprofit Sacred Seeds, to help children in Philadelphia reach their potential through improved nutrition. ​He shared his story in a must-read, “as told to” interview with Kevin Koczwara in the June 21st issue of Good Sports. Here are some excerpts:

  • “After some incidents that nearly derailed my career, improving my eating habits helped me get back on the field. My experience opened my eyes to the importance of diet, and as I looked around, I could see kids weren’t getting the nutrients they needed, either. But for them, it wasn’t a choice. In Philadelphia…I could see food deserts depriving kids of their basic needs. So I began brainstorming ideas on how to bring healthy, nutritious food to less-fortunate children [by] empowering kids to take charge of their own diet while getting their hands dirty.”
  • “There is a serious problem in Philadelphia and other major cities with food deserts…where access to fresh fruit and vegetables is nonexistent because of a lack of grocery stores or farmers markets. Usually occurring in impoverished neighborhoods, food deserts have a negative impact on the people living in them…A healthy diet helps quell things like anxiety, depression, lethargy, and behavioral issues. With that in mind, I wanted to combine my research [into micro-greens, hydroponics and aquaculture] to help combat food deserts in Philadelphia.”
  • Sapong partnered with Temple and Drexel universities to launch Sacred Seeds. “We’re implementing hydroponics in the greenhouses…using recycled materials, like used and discarded tires dumped around the city…but want to eventually move towards aquaculture…where plants grow in an environment that is fed by fish that live in a tank under the grow pads, feeding the plants on constant loop while the plants provide nutrients back to the fish. [This allows] the greenhouses [to] almost [fully] maintain themselves while providing children and neighborhoods with nutrient-rich food for their diets.”
  • The Union’s leading goal scorer this season wants kids in Philadelphia to help lead Sacred Seeds. “We need to teach kids [to] feel the positive energy that comes with harvesting something you created. We want them to get their hands dirty, to dig and grow their food. Nothing tastes as good as the food you make and grow.”

 

Sapong Good Seeds

C.J. Sapong of the Philadelphia Union works with Philadelphia kids as part of the Sacred Seeds initiative. (Photo credit: C.J. Sapong via Instagram)

 


 

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