Greenest Team Off Field” Award for 2018

2018 was a banner year for the Philadelphia Eagles, on the field and off.

The team won its first Super Bowl, knocking off the heavily favored New England Patriots, 41-33 in an “instant classic.”

Off the field, the Eagles further burnished their reputation as Green-Sports pioneers by earning ISO 20121 (sustainable events) and LEED Gold certifications.

For those reasons, Philadelphia earned GreenSportsBlog’s BEST TEAM ON/GREENEST TEAM OFF FIELD designation for 2018, sharing it with MLS champions Atlanta United. Eagles Team President Don Smolenski offered a reaction.

The Philadelphia Eagles are true Green-Sports Founding Fathers, having launched their Go Green! sustainability initiative way back in 2003 when they moved into Lincoln Financial Field. Since then, club management has often led the way on a myriad of Green-Sports innovations, including:

Highly-visible renewable energy: Fans cannot miss The Linc’s 11,000+ solar panels, many of which adorn the highly visible east wall of the stadium adjacent to I-95, and the 14 wind turbines, shaped like Eagles talons, atop the stadium roof. Around four megawatts of clean energy is generated per year, accounting for roughly 33 percent of the stadium’s annual energy usage. The remaining energy is covered by the purchase of renewable energy credits, allowing the organization to be completely “off the grid.”
Recycling and composting: Since 2003, the Eagles’ recycling and composting programs have diverted close to 4,000 tons of waste from landfills. These include the installation of two bio-digesters to help decompose pre-consumer food waste.
Water conservation: Management installed 15 water filtration fountains at both Lincoln Financial Field and the nearby NovaCare (training) Complex, eliminating the use of more than 154,000 water bottles since 2015.
Reforestation: In partnership with The Conservation Fund, 100 percent of all team travel is offset through the “Go Zero” program, which is focused on tree planting and reforestation funding. Since 2007, the team has planted more than 5,900 trees, including at the 6.5 acre “Eagles Forest” in Bensalem, PA.

Solar array, topped by Eagle talon-shaped wind turbines at Lincoln Financial Field in Philadelphia. (Photo credit: Lewis Blaustein)

This year, the team was rewarded three times for its stellar for green performance.

In June, the Eagles became the first professional sports team to achieve ISO 20121 certification, an international standard designed to help organizations in the events and hospitality industry integrate sustainability into management practices and processes. The Linc followed that up in December with an upgrade from LEED Silver to LEED Gold from the U.S. Green Building Council.

And last week, GreenSportsBlog added the BEST TEAM ON/GREENEST TEAM OFF FIELD award to the Eagles trophy case. It honors the team for its Super Bowl LII win as well as its sustainability excellence. They share the award with Atlanta United, winners of the 2018 MLS Cup.

“It is an honor to be recognized by the Green Sports Blog for our commitment to sustainability,” said Don Smolenski, Philadelphia Eagles President. “We have always been proactive and deliberate in our efforts to serve as proud environmental stewards. This award represents not just our team’s accomplishments, but also that of our amazing partners who diligently support our year-round Go Green efforts. We would also like to congratulate Atlanta United who we share this award with. World champions working in parallel to serve the greater good is something we strongly support.”

Philadelphia Eagles Portraits

Don Smolenski, President of the Philadelphia Eagles (Photo credit: Philadelphia Eagles)

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The Best and Worst of Green-Sports, 2018

Eco-athletes became more of a thing in 2018 — and that’s a very good thing.

This statement is not data-based. I haven’t seen data on the number of athletes who engage on environmental issues.

Yet anecdotally, I can say that I spoke to more eco-athletes in 2018 than in any other year since starting GreenSportsBlog in 2013.

Given the dire climate news coming out of recent UN and U.S. government reports, the world needs this year’s eco-athlete “thing” to become a wave in 2019. But that is for another day.

Today, we bring you an eco-athlete-infused BEST AND WORST OF GREEN-SPORTS, 2018.

BEST GREEN-SPORTS STORY OF 2018

Leilani Münter, The “Vegan, Hippy Chick with a Race Car”

There are three great reasons why Leilani Münter, the “vegan, hippy chick with a race car,” is GreenSportsBlog’s Best Green-Sports Story of 2018. Münter…

Signed A Well-Fed World and TryVeg.com to sponsor her ARCA series car for an eight race campaign
Earned two top ten finishes
Sampled vegan Impossible Burgers to 30,000 racing fans (they loved ’em!)

Leilani Munter Scott LePage

Leilani Münter, GreenSportsBlog’s “Best Green-Sports Story of 2018” (Photo credit: Scott LePage)

Thing is, no one would have blamed Münter if she had decided to give up her career as a driver in NASCAR’s ARCA Presented by Menard developmental series before this year.

Her strong commitment to only work with brands that align with her lifestyle and the issues that animate her — most notably veganism, animal rights and the climate change fight — has limited her ability to secure the sponsors and thus the funding necessary to enter races. In some years, Münter has competed in only one race; in others none at all.

But Münter did not quit, although she came close several times. The Minnesota native kept selling the idea that auto racing fans would react positively to vegan messaging — and food. “Some of the vegan brands I called on said ‘the NASCAR fan is not the right audience for us.’ I said ‘you don’t need to talk to vegans; they’re already converted. You need to talk to people who are not already in your world.’ Auto racing fans fit that definition.”

Her logic and persistence — she pitched sponsorship of a vegan-branded car for six years — paid off in 2018 when two non-profit organizations, A Well-Fed World and TryVeg.com, signed on as her lead sponsors to carry the Vegan Strong message. The deal allowed Münter to run an eight race campaign, which included an eighth place finish at the ARCA race during Daytona 500 week and a ninth place result at Michigan International Speedway.

More importantly, Münter and Vegan Strong teamed up at five of her eight races to fund the sampling of vegan Impossible Burgers in the Fan Zones to 30,000 fans. The fans ate ’em up, literally and figuratively.

“Many fans were skeptical at first and didn’t want to try the Impossible Burgers,” recalled Münter. “But once they did, they loved the taste and texture! And when you tell them it’s better for their health and for the planet, they got more excited.”

Leilani at Tent

Leilani Münter takes a photo of skeptical racing fans trying Impossible Burgers at the Daytona International Speedway Fan Zone in February (Photo credit: Natalka Lindstrom)

I am excited to see what Münter will do for encore to spread her vegan, along with her animal rights and climate change-fighting messages. On the latter, she is a big advocate of electric vehicles — her personal car is a Tesla, powered by solar panels on the roof of her house.

Münter says to expect an announcement about her 2019 plans in early January.

PAST WINNERS

2017: The Athletes of Protect Our Winters (POW)

2016: The Rio “Climate Change” Olympics Opening Ceremony vignette

2015: Pac-12 Conference

2014: Forest Green Rovers

MORE ECO-ATHLETES WHO MADE A DIFFERENCE IN 2018

I’m happy to say that Leilani Münter is not a lone wolf eco-athlete. She is joined by a veritable All-Star squad of sailors, skiers and more who spoke out and/or took action on the environment this year.

Team director Mark Towill and skipper Charlie Enright led the Vestas 11th Hour Racing Crew to a fifth place finish in the ’round-the-world Volvo Ocean Race. Sustainability is a core element of the team’s DNA. They communicated their ethos of a cleaner, healthier environment to thousands of fans at race stops via an interactive Exploration Zone.

Jessie Diggins, who along with teammate Kikkan Randall, won the gold medal in the women’s team sprint freestyle race at the Winter Olympics in Pyeongchang, South Korea. Diggins also found the time to engage on the climate change fight. She supports a revenue neutral carbon fee and dividend program (CF&D), similar to the bill that was recently introduced with bipartisan support in the House of Representatives. Diggins told the New York Times, “Saving winter is something I believe in…and I feel like we’re actually really at risk of losing it.”

Jessie Diggins NYDN

U.S. Olympic cross country gold medal winner and carbon pricing advocate Jessie Diggins (Photo credit: New York Daily News)

Arizona Cardinals rookie quarterback Josh Rosen talked climate change in a March interview in ESPN The Magazine: “One cause I’ll champion is the environment. It touches everything. I mean, the war in Syria started because of the drought and famine that destabilized the country and led the population to revolt against the government. I know global warming is a partisan issue for some stupid reason, but it touches everything.”

Sam Martin, punter for the Detroit Lions and an advocate for renewable energy, helped broker a deal that resulted in new solar installations at Ford Field and the club’s nearby Allen Park training facility. North Carolina-based Power Home Solar approached the team through a preexisting partnership with Martin and his Sam Martin Foundation,

Milwaukee Bucks point guard Malcolm Brogdon and four other NBA players announced the launch of Hoops₂O, joining the fight for access to clean water in East Africa. Staying in the Beer Capital of the U.S., Brewers’ pitcher Brent Suter penned an OpEd urging action on climate in Fast Company.

GREENEST NEW STADIUM OR ARENA OF 2018

Audi Field, D.C. United

It took D.C. United a quarter century to build its own, soccer-specific stadium. Audi Field sure looks like it was worth the wait as the 20,000 seat, $500 million stadium earned LEED Gold certification when it opened in July. Five months later, it added another honor by being named GSB’s Greenest New Stadium/Arena of 2018.

Audi Field drew our attention for a number of reasons, including:

The rooftop solar panel installation that provides roughly one million kilowatt hours of electricity annually, enough to offset nearly one third of the stadium’s electricity usage
Nearby access to D.C. Metro system’s green line train
An advanced, energy-efficient building envelope/skin
A storage vessel that collects rain water underneath the building. When it rains, water drains under the pitch into the vessel where it is slowly released so it doesn’t go into the nearby Anacostia River.

Audi Field

A packed Audi Field during the national anthem on opening night (Photo credit: WTOP/Noah Frank)

Fiserv Forum, the new home of the NBA’s Milwaukee Bucks, deserves honorable mention. On track to receive LEED Silver certification, the downtown arena is the world’s first bird-friendly sports and entertainment venue, thanks in part to a collaboration with the American Bird Conservancy.

PAST WINNERS

2017: Mercedes-Benz Stadium, Atlanta Falcons and Atlanta United

2016: Golden1 Center, Sacramento Kings

2015: CHS Field, St. Paul (MN) Saints

2014: Levi’s Stadium, San Francisco 49ers

BEST TEAM ON/GREENEST TEAM OFF FIELD OF 2018

TIE: Philadelphia Eagles, Super Bowl LII Champions and Atlanta United F.C., Major League Soccer’s 2018 Title Winners

The Eagles checked the on-field box for their Best Team On/Greenest Team Off Field Court of 2018 award when they captured the franchise’s first Super Bowl in dramatic fashion, as backup QB Nick Foles outdueled Tom Brady and the New England Patriots, 41-33. Off the field, the Eagles became the first pro sports team to earn ISO 20121 certification for integrating sustainability practices into their management model. Among other things, the team:

Deployed edgy, humorous billboards that encouraged support for GO GREEN, the Eagles’ long-running fan-facing environmental program on Lincoln Financial Field’s concourses, ramps, and yes, even the restrooms.
Installed an interactive LED screen at the NovaCare Complex, the team’s practice facility down the street from “The Linc”. “It shows our employees how much energy our solar panels and wind turbines are producing every day, how much we recycle, and more,” said Norman Vossschulte, the Eagles director of fan experience.

And, just before we went to press, the Eagles announced that Lincoln Financial Field earned an upgrade from the US Green Building Council to LEED Gold status — it had qualified for LEED Silver in 2013.

Dallas Cowboys v Philadelphia Eagles

Sustainability-themed signage on display at Lincoln Financial Field (Photo credits: Philadelphia Eagles)

Atlanta United secured its spot on GSB’s Best Team On/Greenest Team Off Field podium by winning the MLS Cup trophy in only its second season of play. The “Five Stripes” knocked off the Portland Timbers 2-0 on Saturday night.

The team’s green cred is also championship caliber. After all, they play at Mercedes-Benz Stadium, the world’s first LEED Platinum pro sports stadium, sharing it with the NFL’s Falcons. Stadium management uses its massive, wrap-around scoreboard to share the green story with fans, 73,019 of whom showed for MLS Cup, the largest crowd in league history.

M-B Stadium

Green messaging greets fans of Atlanta United, the newly-minted MLS Cup champion, at Mercedes-Benz Stadium (Photo credit: Lewis Blaustein)

PAST WINNERS

2017: Golden State Warriors

2016: Cleveland Indians

2015: New England Patriots

2014: Ohio State University

GREEN-SPORTS GREENWASH OF 2018

Eco-Sailor Sir Ben Ainslie Signs Title Sponsor Deal with Fracking and Chemical Company Ineos

Sir Ben Ainslie is the most decorated sailor in Olympics history. As skipper of Land Rover BAR, the British entrant in the 2017 America’s Cup, he also won deserved plaudits for making environmental sustainability, in particular ocean health, a core value of his team.

One thing Sir Ben did not win was the 2017 America’s Cup, despite spending in the neighborhood $135 million over the four-year cycle. By some estimates, it will cost as much as $175 million to mount a legitimate campaign for the 2021 Cup.

So when British fracking^ and chemical company, Ineos, and its founder Jim Ratcliffe, offered Ainslie $153 million to fund the lion’s share of his 2021 Cup quest, Sir Ben had a choice: Take the money and risk being labeled a greenwasher, or keep his good name and his well-earned global reputation as an eco-athlete among fans, competitors, sponsors and more.

He chose Ratcliffe’s fracking money.

Ainslie Ratcliffe

Jim Ratcliffe (l), CEO of Ineos, with Sir Ben Ainslie (Photo credit: Toby Melville/Reuters)

Not surprisingly, GreenSportsBlog chose Sir Ben for Green-Sports Greenwash of 2018.

And it wasn’t close for second place.

PAST “WINNERS”

2017: Super Bowl LI, Houston*

2016: Super Bowl L, Santa Clara, Super Green But (Virtually) No One (Outside of the Green-Sports Ecosystem) Knew About It*

2015: College Athletics Departments That Talk a Good Green Game But Took Koch Brothers Sponsorship Dollars

2014: Sochi Winter Olympics

^ Fracking (also known by its more technical name, hydraulic fracturing) is a process by which large amounts of water and sand, combined with often hazardous chemicals, are injected, at high rates of pressure, into rock formations to fracture surrounding material for the purpose of extracting oil and gas. Its negative environmental and health impacts are legion, many of which would’ve concerned pre-Ineos Sir Ben. These include contamination of groundwater, large volume water use in water-challenged regions, methane pollution which exacerbates climate change, exposure to toxic chemicals, and fracking-induced earthquakes.

* 2017 and 2016 designation was titled “GREEN-SPORTS MISSED OPPORTUNITY OF THE YEAR”

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Chris Long: Wins 2nd Straight Super Bowl, Climbs Mt. Kilimanjaro to Bring Attention to East Africa’s Water Crisis

Many a Super Bowl MVP, starting with New York Giants quarterback Phil Simms back in 1987, have, in the moments after winning the award, answered the question “What’s Next” by proclaiming “I’m going to Disney World!” Philadelphia Eagles defensive lineman Chris Long did not win the MVP of Super Bowl LII (backup QB turned hero Nick Foles did) but, if he was asked the “What’s Next” question, his answer would’ve been “Climb Mt. Kilimanjaro in Tanzania to draw attention to the East Africa water crisis.”

Chris Long is having quite a last 13 months, on and off the field. Let’s review:

February 2017: Earned his first Super Bowl ring, playing a key role as a defensive end for the New England Patriots in their epic comeback from a 28-3 deficit to win Super Bowl LI, 34-28 over the Atlanta Falcons.
March 2017: Long and a group of 11 hearty souls, including retired NFL players, took Long’s “Conquering Kili Challenge,” climbing 19,000 foot Mount Kilimanjaro in Tanzania as part of his Waterboys.org initiative. As detailed in a May, 2017 GreenSportsBlog post, Waterboys 1) raises awareness of the fresh water crisis in East Africa, 2) funds the digging of wells in the area — 32 to date — one for each NFL team — and 3) teaches the locals how to do the digging and maintaining. This was Long’s second ascent of Kilimanjaro

Video highlights of 2017’s “Conquering Kili Challenge”

March 2017: Signed an effective two year, $4.5 million contract with the Philadelphia Eagles, citing the Cheesesteaks’ scheme as being a better fit for his skill set.
October 2017: Donated his entire 2017 base salary of $1 million to benefit educational charities in the three cities in which he’s played during his 10-year NFL career — St. Louis (formerly the home of the Rams), Boston, Philadelphia — as well as to fund scholarships to a private middle and high school in his hometown of Charlottesville, Virginia. “In my 10th year, I want to celebrate the awesome opportunity I’ve had to play football by giving back to the communities that have given me that gift,” Long said in a statement. “Educational opportunity and equity are the best gateway to a better tomorrow for everyone in America.”
December 2017: Strongly shut down critics of then-San Francisco 49ers quarterback Colin Kaepernick’s decision to protest police violence against people of color by taking a knee during the playing of the national anthem in 2016. Here is one of Long’s several December 22 tweets on the subject: “ZERO interest in being used as the anti-Colin. I support Colin’s right to protest, and what he’s protesting. He deserves a job in the NFL. He’s donated as much $ as I have to social causes.” The 49ers chose to part ways from Kaepernick, 30, after the 2016 season and none of the remaining 31 NFL teams chose to offer him a contract. Kaepernick sued the NFL and its owners for collusion — that suit is still pending.
February 2018: Wins his second consecutive Super Bowl ring, helping the Philadelphia Eagles hoist the Lombardi Trophy for the first time in team history. In case you’ve been under a rock the past month, the Eagles defeated his former team, the Patriots, 41-33, in what became instant classic.

Chris Long

Chris Long, after winning Super Bowl LII with the Philadelphia Eagles (Photo credit: Kevin C. Cox/Getty Images)

February 2018: Three weeks after winning Super Bowl LII, Long and his climbing mates “Conquer Kili” again!

This time around, Long and trip co-skipper, former U.S. Army Green Beret Nate Boyer, led a team of 12 — plus video crew — on the climb. Rams linebacker and eco-athlete Connor Barwin became the first active NFLer other than Long to take part. While he was with the Eagles, Barwin, a supporter of Waterboys for the past two seasons, rode his bike and/or took mass transit to work and helped install solar panels on roofs in South Jersey. And, in another “Conquering Kili” first, a professional athlete from a sport other than football joined the group: Professional MMA fighter Justin Wren is a long time advocate for clean water through his work with the Mbuti Pygmies in the Democratic Republic of the Congo.

As far as Long is concerned, I cannot wrap my head around the idea that he could climb Kilimanjaro almost immediately after two grueling, physically punishing Super Bowl runs.

As the University of Virginia alum explained to SI.com’s Peter King on February 14, “I spend time outside. I hike, I trek, I climb. Doing it halfway around the world for eight days is different. But the toughest part is the altitude. Lots of people make it. But even the fittest guys struggle. Last year, we had a vet, an ultra-marathoner, totally bad-ass guy, who had to turn around. Altitude didn’t agree with him.”

But, somehow, Long was able to summit. Again, from his Valentine’s Day chat with Peter King: “You start in a rainforest, move into the high desert, and on the sixth day, you’re summitting, and you’re on a glacier, and you’re on top of Africa. It’s quite amazing.”

What is even more amazing is Long’s ability to generate real results for Tanzanians through his consistent commitment and generosity of spirit.

Results: The 2018 “Conquering Kili” class set a Kilimanjaro-level fundraising goal of $150,000 to support the climb and to construct clean water wells. As of February 13, the class had raised $68,000. The projects funded this year add to the four wells that have already been constructed through the “Conquering Kili” by previous classes.

Consistent Commitment: Long, again talking to SI.com’s King: “The awareness for our cause, clean water in east Africa … this is our best platform. The world water crisis is huge, and it means so much to me that we’ve been able to raise enough money to build 32 wells [through Waterboys; several other wells have been built through “Conquering Kili”] in such desperate areas.”

Generosity of Spirit: Once more, as part of the Long-King chat: “It’s a cool opportunity to involve all of my passions—my foundation, my life, helping active and retired NFL dudes, and then our military. They have a need, a void, for service. Some vets want to get involved in a cause bigger than selves. And this is such a great cause.”

Long instagram 1

Long and his 2018 “Conquering Kili” team at the summit of Kilimanjaro (Photo credit: Chris Long/Instagram)

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Chris Long wears the ubiquitous (at least in the Philadelphia area) dog mask — it symbolizes the Eagles’ underdog status throughout its playoff/Super Bowl run — at the Kilimanjaro summit (Photo credit: Chris Long/Instagram)

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If the Most Important Green Aspects of Super Bowl LII are Two Beer TV Ads, Is That a Good Thing?

Super Bowl LII will be played in Minnesota, one of the most environmentally-conscious states in the country. Host city Minneapolis is mass-transit friendly and filled with LEED certified stadia and arenas. The Philadelphia Eagles and New England Patriots will do battle in LEED Gold US Bank Stadium. The game will be zero-waste and 100 percent of the energy used to power the contest will be offset. Yet, it says here that the most important green aspect of the 2018 Super Bowl may well be two beer ads — unless the NFL steps up to tell the Big Game’s green story to the audience 100+ million people.

Question: What does this triumvirate — Clydesdale horses, the Bud Bowl, and recent catastrophic extreme weather events — have in common?

Answer: They are each themes of Budweiser Super Bowl ads, past and immediate future. If there was a Super Bowl Advertising Hall of Fame, the brand’s ads featuring the iconic, white maned horses and the fun, computer-generated football games played by teams of beer bottles (Bud vs. Bud Light!) would both certainly be first ballot inductees.

But corporate parent AB InBev’s stablemates Budweiser and Stella Artois are going in a different direction for Sunday’s broadcast on NBC.

In “Budweiser’s Super Bowl Beer Ad Isn’t about Beer,” which ran in the January 26 issue of Environmental Leader, Jennifer Hermes reported that the brand’s 60 second Super Bowl spot is actually about…water: “[US corporate parent] Anheuser-Busch currently produces canned drinking water at its Cartersville, GA, brewery, and ships them to communities in need. This year, the company shipped nearly three million cans of emergency drinking water to areas hit by Hurricanes Harvey, Irma, and Maria, and by the California wildfires. In total, the company says it has provided over 79 million cans of drinking water to communities in need. The Super Bowl ad tells the story of its employees in the Cartersville plant who produce the emergency drinking water. [It] features the general manager of the brewery, along with more than 20 of his local colleagues.”

Budweiser’s “Stand By You” water-themed Super Bowl ad (60 seconds)

Stella Artois’ 30 second ad, produced in partnership with water.org, features actor Patriots fan Matt Damon, who calls on beer lovers to step up to help solve the water crisis by buying a Stella beer chalice. Damon asserts that if just one percent of Super Bowl viewers purchase the glass, Stella will provide “clean water to one million people. For five years.”

Matt Damon stars in Stella Artois’ 30 second, water conservation-themed, Super Bowl ad

Why did Budweiser and Stella take this turn?

IT COMES DOWN TO WATER — AND EYEBALLS

Quality water is, of course, crucial to the beer brewing process. AB InBev and its U.S. subsidiary Anheuser-Busch has implemented a robust water stewardship and environmental protection program across its sprawling brewery roster.

The initiative has engaged employees, farmers, suppliers and strategic partners to devise and implement a wide range of water conservation and management measures. Anheuser-Busch says this approach helped it reduce water use across all of its U.S. breweries by nearly 50 percent over the last 10 years.

That is a BIG achievement which warrants the BIG ad spend — NBC Sports is charging $5 million dollars for a 30 second spot — on the BIG game to reach the BIGGEST television audience of the year — 111 million people watched the 2017 Super Bowl.

Reaching such a vast audience with environmentally-themed messaging is why I believe Bud and Stella Artois have co-authored the most important green story surrounding Super Bowl LII.

Oh, you might say, “I think the fact that the the NFL, the Minnesota Super Bowl Host Committee, and US Bank Stadium are teaming up to offset 100 percent of the game’s carbon footprint via the purchase of renewable energy credits is more consequential than a couple of ads.” Or, you might opine that “Rush2Recycle, the program sponsored by PepsiCo, and promoted by ex-NFL great Hines Ward, that will help Sunday’s game be the first zero-waste^ Super Bowl, has to be considered the most important green story.”

us bank stadium

Exterior of US Bank Stadium, site of Super Bowl LII (Photo credit: SI.com)

While those efforts are, of course, laudable, I still go with Bud and Stella.

Because the audience of 100 million+ people who might see the Bud and/or Stella Artois water-themed ads on NBC will likely be between 50 to 100 times greater than the number of people who learn about the zero-waste and/or the offset aspects of Super Bowl LII. That audience includes the 66,000+ fans inside US Bank Stadium, along with readers of national media outlets like Fast Company magazine, which are giving the zero-waste Super Bowl story welcome coverage.

Now, the NFL can easily wrest the “most important green story of Super Bowl LII” title away from Bud and Stella. All it needs to do is to create a public service announcement touting the green aspects of Super Bowl LII — hey, as of this writing, there are three days left; plenty of time for great content to be produced — and air it on NBC during the game.

What a BIG deal that would be! But will the NFL step up?

The stakes, said Dr. Allen Hershkowitz, founder and former president of the Green Sports Alliance and a founding director of Sport and Sustainability International (SandSI), are much higher than even the Super Bowl itself.

“As one of the most visible sporting events in the world, the Super Bowl has a unique opportunity to promote environmental literacy and reduce cultural polarization related to climate change,” said Dr. Allen Hershkowitz. “US Bank Stadium’s commitment to 100 percent renewable energy credits, ambitious zero-waste goals, and the [Minneapolis] region’s intelligent mass transit infrastructure, positions this event to be among the most carbon intelligent Super Bowls ever. The question before us is this: Will the NFL meaningfully promote this aspect of the Super Bowl story? Given the bewildering retreat from essential, science-based climate policy being enacted by the worst environmental administration in our nation’s history, a counter message by the NFL promoting progress on climate could not be more important. It has a responsibility to the world to do so.”

ENVIRONMENTAL MESSAGING: A WINNER FOR THE NFL

NFL Commissioner Roger Goodell, Commissioner of the NFL, talks a good environmental game: “The NFL is a responsible steward of the environment in all areas of our business. Through [these zero-waste and offset projects], the League and its partners hope to set a new standard of environmental sustainability at the Super Bowl.”

But Goodell’s green talk mainly takes place in dry, easily ignorable press releases, not on Super Bowl broadcasts.

The Commish and league should go beyond press releases and talk the green talk to the widest possible audience — i.e. during the Super Bowl. Because doing so would likely be good for business.

Say what?

Hasn’t has been a tough season for the NFL: from anthem protests to “Fire the Sons of B**ches!;” from CTE to declining TV ratings#? Won’t many older fans get ticked off? Isn’t it better for a league whose ownership and fan base is seen as right-of-center to keep quiet about the environment and climate?

No, it is not.

And, again, I say this from a business building, not from the “it’s the right thing to do” point-of-view.

It is a 2016 conversation with an NFL marketing executive who preferred to remain anonymous that sticks with me. He said the one thing that kept him and his colleagues up at night the most was how to attract Millennial and Generation Z fans and keep them.

One thing that resonates with younger cohorts is the environment and climate: across the political spectrum, the 35-and-under set accepts the reality and seriousness of climate change at rates far greater than their older counterparts.

Will embracing climate and the environment be the main catalyst to turning the tide the NFL’s young fan problems? Of course not. This is a complex, multi-factorial problem and going BIG on the environment is, admittedly, not close to the most important potential solution.

But, it says here that an intelligent, clever environmentally-themed PSA will be well-received among Millennials and Gen Zers. Which would help.

Budweiser and Stella Artois, hardly fringe, left wing brands, believe leading with the environment is the right way to go. Will the NFL join them by airing a green PSA on Sunday? I wouldn’t bet* on it.

In the meantime, buy a Stella chalice and (responsibly) enjoy a Stella or a Bud in it on Super Sunday.

^ A sports event can claim “Zero-Waste” status by diverting 90 percent or more of its game day waste from landfill, most often by a combination of recycling and composting.

* I also am not betting on the game itself. My prediction? Patriots 24, Eagles 17. I hope I am wrong.

# NFL TV ratings have declined over the past three years but it still generates, by far, the biggest television audience — and not only in terms of sports programming.

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GreenSportsBlog Quoted in Minneapolis Star-Tribune Article About Greenness of Super Bowl LII

The Minnesota Vikings will not be the first hometown team to play in a Super Bowl after all — not after getting blasted 38-7 by the Philadelphia Eagles in the NFC Championship Game. Despite the gloom in the Twin Cities and throughout the state, the local Minneapolis media is somehow bucking up, covering Super Bowl LII from a myriad of angles. Josephine Marcotty, a reporter from The Minneapolis Star-Tribune, decided to look into the Big Game from a green perspective. And, her detective work led her to a conversation with yours truly.

A big THANK YOU goes out to Josephine Marcotty of The Minnesota Star-Tribune for interviewing me for “NFL’s super challenge: Recycling food wrappers and beer cups from 60,000 fans,” her in-depth piece on the sustainability aspects of Super Bowl LII, which takes place at Minneapolis’ US Bank Stadium on February 4.

Josephine Marcotty of The Minneapolis Star-Tribune (Photo credit: The Alicia Patterson Foundation)

I was glad to be able to give some historical context to her story as well as to make sure readers understand that the value of the Greening of Super Bowl LII (or any mega sports event, for that matter) will not reach its potential unless and until the broadcast media — in this case, NBC Sports — mentions said greening on the air. Ideally, that would be during the game broadcast, but I’d be OK with a sustainability segment during the many, many hours of programming in the days and hours leading up to the Super Bowl.

Here’s the link to Ms. Marcotty’s article: ow.ly/7Fu930hXmZf

And, in case you missed GSB’s two stories on Super Bowl LII, here are those links:

Finally, and with apologies to hurting Vikings fans (I’m a Jets fan so I feel your pain), there’s just one more thing to say about Super Bowl LII: “Fly, Eagles, Fly!”

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What 2 Watch 4 in Green-Sports in 2018

Happy New Year to you, GreenSportsBlog readers! I hope you had a great holiday season. Thank you for your comments, suggestions and consistent support throughout 2017; keep it coming in 2018.

Speaking of 2018, the way GSB sees it, the Green-Sports world will continue its necessary transition from Version 1.0, which focused mainly on the greening of games at the stadia and arenas, to Version 2.0, which emphasizes athlete and fan engagement, both at the game, and even more importantly, beyond the stadium/arena — after all, that’s where the bulk of the sports fans can be found. With that in mind, let’s take a look at What 2 Watch 4 in Green-Sports for 2018.

January 9: College Football Playoff National Championship Game, Mercedes-Benz Stadium, Atlanta, GA

Monday’s College Football Playoff (CFP) championship game between Georgia and Alabama, will take place in Atlanta’s brand new LEED Platinum showplace, Mercedes-Benz Stadium. Looked at through a Green-Sports 1.0 lens, the stadium is already a champion, from its state-of-the-art water efficiency efficiency systems to its 4,000 solar panels to its LED lighting throughout the building.

Mercedes Benz

Aerial view of Mercedes-Benz Stadium in Atlanta (Photo credit: AMB Sports and Entertainment)

But how will the championship game fare from a Green-Sports 2.0 perspective?

CFP’s Playoff Green initiative ran a semester-long tree planting campaign in the Atlanta area — public service announcements are scheduled to promote it to the 71,000 fans in attendance.

But will ESPN, with its multiple channels (I put the over/under at five) airing the game, share the story of the greenness of the stadium and of Playoff Green, with the 25 or so million people watching?

I bet the answer is no; I hope I will be proven wrong.

February 4: Super Bowl LII; US Bank Stadium, Minneapolis, MN

It is safe to say Super Bowl LII will be a more sustainable event than its predecessor in Houston last February. After all the bar is set extremely low: the Houston Super Bowl LI Host Committee did next to nothing of note, green-wise.

What is noteworthy are the solid, green actions taken by the Minnesota Super Bowl Host Committee. These include:

Granting a portion of its $4 million Legacy Fund to environmental charities. One grantee is the Mille Lacs Band of Ojibwe Native American tribe — the funds helped build a community garden, supplying healthy food in an area where access is lacking.
The collection of over 42,000 pounds of TVs, computers and cell phones at the Minnesota Zoo as part of an October E-Waste drive, in partnership with NFL sponsor Verizon.
Working with Verizon and Minneapolis-based Andersen Corporation to fund 14 habitat restoration and urban forestry projects across the state, resulting in the planting of thousands of trees and native species.

MN UrbanForestryPosterHorizontal

The Minnesota Super Bowl Host Committee, in partnership with the NFL, Verizon and Andersen Windows have planted more than 700 trees as part of their Urban Forestry Initiative for Super Bowl LII (Infographic Credit: Minnesota Super Bowl Host Committee)

There is one environmental concern surrounding US Bank Stadium and thus, by extension, Super Bowl LII, that, to be fair to the Host Committee, predated its existence: The problem of birds killing themselves by crashing into the largely glass exterior of the stadium that opened in 2016. The Vikings and the Minnesota Sports Facilities Authority were made aware of this issue during the stadium’s design phase and chose to do nothing about it.

Neither Audubon Minnesota nor Audubon Chapter of Minneapolis plan to organize protests tied to Super Bowl LII. And without protests, the likelihood that the media covers the “old news” bird kill issue is slim.

And, it says here, that NBC Sports will not devote air time to the Super Bowl LII “solid but not groundbreaking” sustainability story.

Hey, I never said this Green-Sports 2.0 thing would be easy. Maybe the Winter Olympics will provide a better platform?

February 9-25: XXIII Winter Olympics, Pyeongchang, South Korea

The myriad of issues surrounding North Korea’s nuclear weapons program will no doubt garner the lion’s share of NBC Sports’ non-sports coverage during the Winter Olympics. And that is at should be.

Will there be enough non-sports oxygen for the environment and climate change?

Even though the organizers will not feature a climate change-themed vignette in the Opening Ceremonies, as did Rio 2016, I say there is at least a 50-50 chance that the Peacock Network features the environment and climate in its countless sidebar stories — and that Green-Sports 2.0 will be be a winner at PyeongChang 2018.

After all, there are great sustainability tales to tell:

PyeongChang 2018 will generate more clean electricity than total electricity consumed during the Games. You read that right: PyeongChang 2018, together with host provincial government Gangwon, funded wind farms that will produce 45 percent more electricity than will be needed to power the Games.
Six of the newly constructed competition venues feature either solar or geothermal power.
Several of the venues will be G-SEED certified, the Korean green building equivalent of LEED.

POCOG Wind farm 1

Wind turbines in Gangwon Province, part of the developments funded by PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) that will, in total, generate 45 percent more energy than the Games will use. (Photo credit: POCOG)

Most importantly, it is likely that Protect Our Winters (POW), an organization made up of current and retired elite winter sports athletes which advocates for legislative action on climate change, will have several articulate, charismatic members on the U.S. team.

Will NBC Sports interview POW athletes about their activism as well as their athleticism?

I say YES!

Spring: NHL Issues Its Second Sustainability Report

In 2014, the National Hockey League became the first professional sports league in North America to issue a sustainability report. Among other things, the league disclosed its direct carbon footprint and that of its sizable supply chain.

That the league will be issuing its second such report this spring before any of its counterparts (MLB, MLS, NBA, NFL) produce their first demonstrates 1) the NHL’s consistent, substantive Green-Sports leadership, and 2) the need for the other leagues to step up their green games.

Regarding the upcoming report, I look forward to see 1) how the league has progressed on emissions reductions since 2014, and 2) if emissions from fan travel to and from games will be added.

April 29: Opening, Banc of California Stadium, Los Angeles

This is a classic Green-Sports 1.0 story about a new, LEED certified stadium — and 1.0 stories are still good things.

Banc of California Stadium, the 22,000 seat home of Major League Soccer expansion team LAFC will open this spring with LEED Silver level certification. Sustainability features include:

Easy metro accessibility via the Expo Line at nearby Expo Park/USC station
EV charging stations for 5 percent of vehicles, and that number will increase
140,000 sq. ft. of additional public open space
440 bicycle parking spaces and a bike path that feeds into Los Angeles’ My Figueroa path system

Banc of California

Artist rendering of Banc of California Stadium (Credit: LAFC)

Banc of California Stadium will serve as an appetizer on the LA new stadium scene. The main course? The projected 2020 opening of LA Stadium at Hollywood Park, the new home of the NFL’s Chargers and Rams. Early reports say LEED certification is being considered.

June 14-July 15: FIFA Men’s World Cup, 11 cities in Russia

GSB has low exceptions, Green-Sports-wise, for the 2018 FIFA World Cup Russia, the world’s most followed sporting event..

FIFA did issue “A More Sustainable World Cup,” a 15-page, Russia 2018 progress report which asserted that:

At least six of the 12 stadiums hosting World Cup matches will be BREEAM certified: Luzhniki Stadium in Moscow, site of the final match; Mordovia Arena in Saransk, Nizhny Novgorod Stadium, Samara Stadium, Spartak Stadium, and Volgograd Arena.

Samara Stadium Guardian

Workers play soccer adjacent to the under-construction and BREEAM-certified Samara Stadium (Photo credit: The Guardian)

Volvograd Arena Guardian

The BREEAM-certified Volgograd Arena (Photo credit: The Guardian)

The South Pole Group, a carbon management consulting firm, is working with FIFA to estimate the carbon footprint of Russia 2018.
FIFA plans to offset all of the greenhouse gas emissions related to the event.

This is fine from a 1.0 POV, but there is much more to the story.

Remember, the organizers of Sochi, Russia’s 2014 Winter Olympics promised the “cleanest Olympics ever.”

The reality was far different.

According to a piece in the February 21, 2014 issue of Earth Island Journal by Zoe Loftus-Farren:

Russian President Vladimir Putin has a stunning disregard for environmental laws: “Environmental laws can be pesky, and Putin’s government amended several laws to make way for Olympic glory: In 2006, the Russia government amended a ban on holding large sporting events in National Parks, in 2007 it eliminated compulsory environmental assessment for construction projects, and in 2009 the legislature [weakened] the Forest Code.”
On Sochi 2014-related environmental wrongs: “Large illegal waste dumps have cropped up around the region, including within Sochi National Park. More than 3,000 hectares of forest have been logged, including regions with rare plant species. Large swaths of previously protected wetlands now lay underneath the Olympic Village.”

Aside from the BREEAM-certified stadia, it is fair to assume that, from an environmental perspective, the Sochi 2014 past is prologue for Russia 2018.

It would be great if Fox Sports undertakes some award-winning investigative journalism into the Russia 2018 environmental story during its coverage of the tournament.

I’m not holding my breath.

June 26-27: Green Sports Alliance Summit; Mercedes-Benz Stadium, Atlanta, GA

Atlanta’s LEED Gold Mercedes-Benz Stadium will occupy the Green-Sports center stage for the second time in 2018, this time as host of the eighth Green Sports Alliance (GSA) Summit.

According to the GSA’s website, Summit 2018 will feature “more networking opportunities and [will] focus on hands-on workshops for attendees to work through challenges, share lessons learned, and gather valuable take-aways to implement in their communities.”

Speakers and panels have yet to be announced so stay tuned.

August 27-September 9: US Open Tennis, Bille Jean King National Tennis Center, Queens, NY

After a decade of Green-Sports leadership paid off with the US Open winning GSB’s “Greenest Sports League/Event” award for 2017, what can the USTA do for an encore?

From a Green-Sports 1.0 perspective, the answer is clear: The opening of Louis Armstrong Stadium 2.0.

The 10,000 seat stadium will likely achieve LEED certification by the start of the tournament. Here are three reasons why:

95 percent of the waste from the demolition of the original Armstrong Stadium was recycled
Landscaping around the new stadium has been designed to use 55 percent less water
The new Armstrong Stadium will be the first naturally ventilated stadium with a retractable roof in the world.

Methinks this last point is so cool that it will warrant attention from ESPN during its tournament coverage, which would mean a nice Green-Sports 2.0 win.

One minute, time lapse photography video of the demolition of the old Louis Armstrong Stadium and the building of the new one. The latter will be the first naturally ventilated stadium with a retractable roof.

November 6: Midterm Elections, United States

What do the midterm elections in the United States, in which the control of the House of Representatives and perhaps the Senate are up for grabs, have to do with Green-Sports?

Well, the aforementioned Protect Our Winters (POW) won GSB’s 2017 “Best Green-Sports Story of the Year” award in large part due to its lobbying efforts on Capitol Hill and its willingness to get involved in electoral politics.

When asked about POW’s goals for 2018, manager of advocacy and campaigns Lindsay Bourgoine said: “Our main goal in 2018 is to get down and dirty in the midterm elections in November…We have identified ten ‘battleground elections’ where we feel it is really important to elect a climate friendly leader, whether Democrat or Republican.”

Lindsay Bourgoine POW

Lindsay Bourgoine, manager of advocacy and campaigns for Protect Our Winters (Photo credit: Protect Our Winters)

Bourgoine also said that POW is not “working to help the Democrats take the House.” While I understand completely POW’s desire to help the climate-friendly Democrats and Republicans, I will be doing my small part as a volunteer to help flip the House.

In the meantime, I look forward to sharing powerful Green-Sports stories — of both the Version 1.0 and 2.0 varieties — wherever I find them!

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Birds Flying Into Minneapolis’ Glass-Walled US Bank Stadium Not a Good Look with Super Bowl LII Only Two Months Away

Excitement is building in the Upper Midwest as Super Bowl LII at Minneapolis’ US Bank Stadium is less than two months away and the hometown Vikings stand a legitimate shot of being the first hometown team to play in the game. The sustainability-related news surrounding the game is also positive — for the most part.

Earlier this month, GreenSportsBlog featured the many good, green works of the Minnesota Super Bowl Host Committee. And US Bank Stadium is up for LEED certification.

But there is one environmental aspect of Super Bowl LII and US Bank Stadium that draws concern: The problem of birds crashing into the largely glass exterior of the stadium that opened in 2016 and killing themselves; a problem that the Vikings and the Minnesota Sports Facilities Authority were made aware of during the stadium’s design phase.

I have to admit, I never thought about the possibility of glass buildings being a Killing Field of sorts for birds. Yet, according to the American Bird Conservancy, up to 1 billion birds are killed in this manner in North America alone every year.

But I am not a bird expert. Nor am I an architect. Heck, I never, a la “Seinfeld’s” George Costanza, wanted to pretend to be an architect.

Nor am I a resident of Minnesota, nor am I a Minnesota Vikings fan.

That last sentence is relevant because, if I did live in the Land of 10,000 Lakes and/or chanted “Skol, Vikings!” after they scored a touchdown, I would likely have been well aware that birds fly into the massive glass exterior of US Bank Stadium. The Vikings home, which opened in 2016, will host Super Bowl LII on February 4, so this will likely be a topic of discussion as the game approaches. So I decided to talk to an expert.

A number of birds have crashed into the largely glass exterior Minneapolis’ US Bank Stadium, host, in February 2018, of Super Bowl LII (Photo credit: Glass Paint)

Bruce Fowle (perhaps appropriately pronounced “FOUL”) is Founding Principal Emeritus at FXFOWLE, a leading New York City-based architecture firm. He was a founder and chairman of the New York chapter of Architects/Designers/Planners for Social Responsibility, an advocacy group for social justice and a sustainable built environment. Most importantly for this story, Fowle and the firm were engaged by New York City’s Javits Center to renovate its all-glass exterior — then the number one bird-killer in the city, according to New York City Audubon.

Bruce Fowle, Founding Principal Emeritus at FXFOWLE (Photo credit: FXFOWLE)

According to Fowle, the “problem of glass buildings for birds really came to light about 25 or so years ago. A group of ‘birders’ (aka bird watchers) in Toronto and other cities created the Flight Light Awareness Program (FLAP) to track bird crashes. New York City Audubon started a similar initiative, Project Safe Flight. Like organizations sprang up in other cities, including Minneapolis.”

These groups began with a similar, rather grisly methodology: tracking bird deaths by going out in pre-dawn mornings, collecting carcasses before maintenance crews cleaned them up.

The problem, according to Fowle, is particularly acute during migratory periods. At night, birds are attracted to decorative lights — like those at the top of the Empire State Building — and fly towards them. During daylight hours, migrating birds see through clear glass and think they can fly into the dark spaces inside. Bushes and trees in an atrium are even more toxic: Birds will make a beeline to the greenery, often plowing into the glass at speeds up to 30 miles per hour. Reflective glass poses its own challenges for birds — confused by either seeing their own reflection, or perhaps thinking it is an adversary, or seeing sky and vegetation.

Fowle himself was unaware of the problem until his wife started working for New York City Audubon in the 1990s. In 2009, by complete coincidence, he became the lead architect when his firm was selected to renovate the exterior of the all-glass Javits Center, the largest convention facility in New York City. This gave him the opportunity to solve its bird mortality problem. After some digging, Fowle and company found a winning solution.

“Our big breakthrough came when we found a high-performing glass that was much less reflective than the original — eight percent reflection factor vs. 35 percent,” said Fowle. “By adding a ‘fritted dot pattern’ on the glass, which was needed to control solar gain and reduce energy consumption, we solved the fly-through problem. In the end we reduced bird-kill by 95 percent while making the building more transparent, more visually appealing, and more sustainable – a grand slam!”

Exterior (top) and interior views of New York City’s Javits Center after it was renovated to include high performing glass with a “fritted dot pattern” that helped reduce bird kills by 95 percent. (Photo credits: Chris Cooper)

The energy bit is important when one considers that glass is not a good energy saver. Per Fowle, “Glass is popular for large buildings from aesthetic, cost, and marketability perspectives, but it is not at all energy efficient.”

But I digress. Back to the birds.

With the help of New York City Audubon, FXFOWLE’s work with the Javits Center attracted the attention of Audubon Minnesota. The nonprofit, dedicated in large part to bird health, was worried about the plans for a mostly glass exterior of a new home for the Vikings. Their concerns were heightened due to the fact the facility would be built smack dab in the middle of the Mississippi River Flyway, the route for millions of migrating birds from Canada to the Gulf of Mexico and through to South America. Mercedes-Benz Stadium, the new LEED Platinum home of the Atlanta Falcons and Atlanta United, which also has a substantial glass exterior — although not as significant, percentage-wise, as US Bank Stadium — does not have a similar bird-kill problem. One likely reason is that it is not located on a flyway path.

Fowle recalls that he and his colleagues “recommended the glass used at Javits to the Audubon Minnesota, who then passed that on to the Vikings, the Minnesota Sports Facilities Authority (MSFA), and their architects. So all the key players were aware of the [bird-friendly] option during the planning phase, but apparently, because of alleged concerns about a relatively modest cost increase, they decided not to go the bird-friendly route.”

So US Bank Stadium was built with approximately 200,000 square feet of highly reflective glass, and, as predicted, birds started flying into it.

Sixty dead birds were observed during the fall 2016 migratory period, according to a February 2017 study compiled by the Audubon Chapter of Minneapolis — a separate group from the Audubon Minnesota — Minnesota Citizens for the Protection of Migratory Birds, and Friends of Roberts Bird Sanctuary. The report asserts that the number “significantly underestimates true mortality at the stadium complex, because it does not include birds removed by maintenance staff, security guards, and scavengers.” And the US Bank Stadium’s reported kill rate is approximately 30 percent greater than has been seen at any other building in the Minneapolis area during any migratory period.

The Minneapolis Star-Tribune and others publicized the story — which generated public protest. That led to a backlash —i.e. 60 dead birds aren’t that big a deal. Then, there was a strong volley to the backlash in the form of an October 2014 Star-Tribune OpEd co-authored by Jerry Bahls, then president (he retired this June) of the Audubon Chapter of Minneapolis and Lisa Venable, co-founder of Minnesota Citizens for the Protection of Migratory Birds.

Bird advocates hold up poster-sized photos of dead birds at a February 2017 public meeting. They said that volunteers found those birds dead outside U.S. Bank Stadium in the early morning. (Photo credit: Minnesota Public Radio/Jerry Nelson)

Their story highlighted the strong public support in the Twin Cities and Minnesota more broadly for the use of bird-safe glass at US Bank Stadium (“The current glass choice simply does not reflect Minnesota values, as evidenced by the 95,000 people who signed their names to a bird-safe glass petition to the governor and the unanimous resolution passed by the Minneapolis City Council”) and the pivotal role migratory birds play in pollination and pest control (“One bird can eat 500 pests per day, reducing the need for toxic pesticides.”), before pivoting to the already-existing Javits solution.

Even though several cities throughout North America have adopted Bird-Safe Guidelines and some, such as San Francisco, have legislated compliance, the pleas for bird friendly glass at US Bank Stadium continued to fall on deaf ears.

This continued after the stadium opened last fall, when Audubon Minnesota’s proposal to retrofit of the glass to reduce the kill rate received a no go from the MSFA and the Vikings.

Calls and emails to Audubon Minnesota to get its take on the inaction at US Bank Stadium, and to see if there would be any organized, peaceful protests around Super Bowl LII, have drawn no response. The group is conducting another bird kill study, along with a team from the University of Oklahoma and the MSFA, with results due sometime in 2019.

Of course, Super Bowl LII will have come and gone well before the study is published.

The Audubon Chapter of Minneapolis will not protest, mainly for logistical reasons. “There will be a large ‘Exclusion Zone’ for security purposes around the perimeter of US Bank Stadium from January through the Super Bowl in early February,” said Bahls.

Jerry Bahls, retired president of the Audubon Chapter of Minneapolis (Photo credit: Jerry Bahls)

Thus, it seems very unlikely that there will be any protests around the bird kill issue near US Bank Stadium in the weeks before Super Bowl LII. And, if that’s the case, the opportunity to gain national — and even international attention — on urban bird kills will have gone by the wayside.

While I certainly get the need for an Exclusion Zone, it says here that it is a shame that peaceful protests beyond the perimeter will not take place before Super Bowl LII. Such high profile actions would demonstrate to planners and architects of future stadium and arena projects — not to mention big, non-sports structures — that the public cares about the bird kill issue and that it should be a strong consideration during the design phase.