GSB News and Notes: Kevin Anderson, 5th Ranked Tennis Player and Eco-Athlete; Seattle Sounders Call Climate Change a “Crisis”; Climate Denying Ski Federation President Remains at Helm Despite Pressure to Resign

In a TGIF GSB News & Notes, we share two positive news stories and one naggingly troubling if still hopeful note.

On the positive side, Kevin Anderson, the world’s fifth ranked men’s tennis player, took on the plastic waste issue in Jon Wertheim’s SI.com much-read mailbag column. And the Seattle Sounders used the term “climate crisis” (Italics my emphasis) when they announced their commitment to going carbon neutral in the season that kicks off on March 2. I’ve never seen a team put the words “climate” and “crisis” together before.

On the flip side, despite many calls for his resignation, Gian-Franco Kasper remains the President of the International Ski Federation (FIS) almost three weeks after he outed himself as a climate change denier. But an effort to generate public pressure to force his resignation, led by Protect Our Winters, shows no signs of slowing down.

 

KEVIN ANDERSON, WORLD’S 5TH RANKED TENNIS PLAYER, SERVES UP PLASTIC OCEAN WASTE TO SI.COM READERS

South Africa’s Kevin Anderson instantly became one of the world’s most well-known eco-athletes on Wednesday when he took on the plastic ocean waste issue — and tennis’ contribution to it — in Jon Wertheim’s popular SI.com mailbag column.

I know what you’re thinking: “Wait, who is Kevin Anderson? And how popular is tennis, really?”

 

Kevin Anderson

Kevin Anderson (Photo credit: Tony O’Brien/Reuters)

 

The hard-serving, 6′ 8″ Anderson is currently the fifth ranked men’s player in the world¹, having reached the finals of two grand slam tournaments since 2017. You might remember this incredible left-handed shot (Anderson is a righty) after having tumbled to the grass late in his marathon, 6 hour-plus 2018 Wimbledon semifinal vs. John Isner that propelled him to the final.

 

 

As to tennis’ popularity, a 2018 WorldAtlas.com study reports that the sport has 1 billion fans globally, enough to make it the fourth most popular sport on the planet, trailing only soccer (#1 at 4 billion fans), cricket (2.5 billion), and field hockey (2 billion). To my knowledge, the only active eco-athlete who be more well known than Anderson is Mesut Özil, the German soccer star who currently plays for Arsenal.

Back to Wertheim’s mailbag.

The first question came from a reader in Toronto who asked, “When is tennis going to stop its environmentally unfriendly use of plastic?”

Instead of answering it himself, Wertheim gave Anderson, “tennis’ green czar” (who knew??), the court.

An excepted version of Anderson’s reply reads this way:

That your question was submitted to Jon Wertheim’s mailbag makes me very pleased to know that tennis fans are also taking the plastics issue seriously.

Reducing plastic pollution — and particularly keeping plastic waste out of the oceans — is one of my biggest passions. In fact, in December I hosted a charity event at home in Florida with a portion of the proceeds benefitting Ocean Conservancy’s Trash Free Seas Alliance. Once your eyes are opened to the plastic pollution problem, it’s hard not to care about the consequences. I hope that tennis players can be leaders in this space to raise awareness and help make the public more mindful of reducing single-use plastics when possible.

As a member of the ATP Player Council, I’ve been sharing my passion for this issue and last November, the ATP developed measures to reduce its negative impact on the environment at the Nitto ATP Finals in London. For the first time ever, players were given reusable bottles for on-court use, staff were given reusable bottles and encouraged to refill them at water stations, and fans were given reusable cups when they purchased drinks at The O2 (Arena). There are many more things that can be done in the future, but I believe this was a great first step in the right direction.

I’m hopeful we can continue to make other changes, such as do away with plastic racquet bags after re-stringing (which I always politely decline or make sure to recycle), put recycling bins at all tournaments for fans to dispose of their rubbish properly (and on the practice courts for players), and most importantly – provide education. If we can get more and more tournaments, players and fans to recognize the issue we have on our hands, and just how dire of a situation it is, we can make more change. 

 

GSB’s Take: So glad to hear Kevin Anderson is leading the anti-plastic ocean waste movement on the ATP Tour. Hopefully he is recruiting others, including his women’s tennis counterparts, to join his effort. And if his interest in plastic waste becomes an on-ramp to a broader commitment to the climate change fight, all the better.

 

SEATTLE SOUNDERS, MLS’ FIRST CARBON NEUTRAL CLUB, USES “CLIMATE CRISIS” TERM

The Seattle Sounders committed to going carbon neutral starting with the 2019 season — FC Cincinnati visits CenturyLink Field on March 2 to kick off the new campaign — marking them as the first professional soccer team in North America to do so. In a press release announcing the move, the club pledged that their “operations will make no net contribution to atmospheric carbon dioxide, the leading cause of the climate crisis.”

Wait a second.

Did you notice anything special in that press release quote? Because I sure did.

A North American pro sports team, used the term “climate crisis.

At first glance, the Sounders’ use of climate crisis should not raise eyebrows. After all, a UN Intergovernmental Panel on Climate Change (IPCC) study released in October said that humanity has but 12 years to cut carbon pollution by 40 percent if we are to avoid catastrophic consequences.

But widen the lens a bit and one sees that most pro teams, including those who have done great green work for years, do not even speak of climate change. At all. Benign terms like “sustainability” and “environmentally responsible” are used much more frequently.

It says here that the Sounders use of climate crisis is at least as big a deal as the team going carbon neutral.

And that’s saying something because the club’s carbon neutral commitment is certainly important and substantive.

One reason is that the Sounders included fan travel to and from games — which represent 28 percent of total emissions — in its calculations. Some teams and leagues that have claimed carbon neutrality have not done so.

 

Fan travel accounted for 28 percent of the Sounders’ emissions in 2018, trailing only team travel (33 percent) and CenturyLink Field operations (29 percent)

 

Team management partnered with Seattle-based Sustainable Business Consulting to calculate its greenhouse gas emissions and develop plans to reduce its impacts where possible. For emissions unable to be eliminated – such as team travel for matches, scouting and other business – the Sounders are offsetting their emissions through the Evergreen Carbon Capture (ECC) program of Forterra, a regional nonprofit. Using the club’s contribution to ECC, Forterra and its partner DIRT Corps are joining with the team and fans to plant hundreds of trees in a part of the region that needs added tree cover. This not only reduces CO₂, but enhances air and water quality.

“We’re incredibly excited to announce that our club is officially carbon neutral,” said Sounders Owner Adrian Hanauer. “The Sounders have always been committed to investing in our community, and that includes recognizing the immense responsibility we have as environmental stewards.”

And climate crisis fighters.

 

Adrian Hanauer

Adrian Hanauer, owner of the Seattle Sounders (Photo credit: Seattle Sounders FC)

 

GSB’s Take: This is a win-win-win Green-Sports story if I ever saw one: Win #1: The Sounders go carbon neutral. Win #2: The club includes fan travel in their emissions calculations. Win #3: Rightfully calling climate change a CRISIS is a big step forward. Kudos to the Sounders for doing so. Will this give other pro teams across all sports the confidence to use the words “climate” and “change” together? Watch this space. Note that I’m starting slowly here and not asking teams to say climate “crisis”. Yet. If you want to let the Sounders know that you appreciate their bold green-sports steps, click here.

 

CLIMATE DENIER GIAN-FRANCO KASPER REMAINS IN POWER AS HEAD OF INTERNATIONAL SKI FEDERATION; 

We close the week with an update on the Gian-Franco Kasper story.

The President of the International Ski Federation (FIS) denied climate change in a February 4 interview, saying, “There is no proof for it. We have snow, in part even a lot of it. I was in Pyeongchang for the Olympiad. We had minus 35 degrees C. Everybody who came to me shivering I welcomed with: welcome to global warming.”

 

Gian Franco-Kasper

Gian-Franco Kasper, President of FIS (Photo credit: Mark Runnacles, Getty Images)

 

Protect Our Winters, the nonprofit made up of elite winter sports athletes who advocate on behalf of systemic political solutions to climate change, quickly wrote an open letter calling for Kasper to resign and encouraged its followers to do the same.

As of February 19, over 8,300 letters had arrived in FIS’ in box.

But that’s not all.

  • Jessie Diggins, who won Olympic gold at Pyeonchang 2018 in cross country skiing, and other elite winter sports athletes like Jamie Anderson, Danny Davis, and Maddie Phaneuf, made strong statements condemning Kasper’s remarks.
  • Companies from throughout the snow sports world — from Aspen Skiing Company to Burton, from Patagonia to Clif, and more — pushed the word out
  • The coverage of POW’s open letter generated more than 200 million media impressions worldwide: The New York Times, ESPN and The Daily Mail, among many others, got into the act.

Now, as of February 21, Kasper remains in office. But for how long will that be the case?

 

GSB’s Take: The POW letter campaign is ongoing. If you believe Kasper should go and would like to participate, click here.

 

 

¹ Anderson currently sits below #1 Novak Djokovic, #2 Rafael Nadal, #3 Alexander Zverev, and #4 Juan Martin del Potro in the ATP rankings. He is ahead of #6 Kei Nishikori and #7 Roger Federer.

 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog
#CoverGreenSports

GSB News and Notes: NY Times Links Federer Upset Loss to Climate Change; Lakers Go Solar at their Training Facility; Denver Broncos Give Out 100% Recycled Rally Towels

September is, without question, the most wonderful time of the sports year in the US:

  • The final tennis grand slam tournament, the US Open, concludes;

  • Baseball’s long season comes down the home stretch;

  • The college football and NFL seasons kick off;

  • Basketball and hockey teams hit training camp;

  • The Ryder Cup takes over the golf world

GreenSportsBlog’s TGIF News & Notes reflects that full calendar, with tennis, basketball, and football on the docket.  

 

NEW YORK TIMES MAKES LINK BETWEEN FEDERER UPSET LOSS AT US OPEN AND EXTREME NIGHTTIME HEAT AND HUMIDITY

Until Serena Williams’ dispute with the chair umpire in her straight set defeat to Naomi Osaka at the US Open final became an international hot topic, excessive heat was the dominant storyline during the recently completed tournament in Queens.

  • The ATP, the governing body of the men’s pro tennis tour, took the unprecedented step of instituting a new rule, after the tournament began, that allowed players to go to the locker room for a 10 minute cooling break after the third set (women’s players already were permitted such a break after the second set).
  • With on-court temperatures reaching as high as 130 degrees Fahrenheit (54.4 degrees Celsius), it was common to see players draping large ice wraps over their shoulders during one minute changeover breaks. 
  • Eventual men’s champion Novak Djokovic was almost felled in two early round matches by two implacable foes: the oppressive afternoon heat and humidity.
  • Night matches were affected: Unheralded John Millman shocked Roger Federer in the Round of 16 on a particularly hot, sticky, stuffy evening. 

 

Novak US Open

Novak Djokovic suffering from the heat and humidity during a changeover in his first round match at the 2018 US Open (Photo credit: Getty Images)

 

While ESPN covered the heat/humidity story during the tournament’s fortnight — there was no way the cable-caster could avoid it. After all, players were wilting and fans stayed away from the sunny side of Billie Jean King National Tennis Center venues in droves. But ESPN did not get delve into any potential links between the extreme weather at the Open and climate change. 

And, while Federer cited heat and stuffiness as the main reason for his upset loss — “It was hot. It was just one of those nights where I guess I felt I couldn’t get air; there was no circulation at all.” — he didn’t “go there” on climate change. 

 

Federer

Roger Federer struggled on an extremely hot and humid night in the round of 16 at the US Open, losing to John Millman (Photo credit: Mohammed Elshamy/Anadolu Agency/Getty Images)

 

Thankfully, reporter Kendra Pierre-Louis of The New York Times’ fantastic “Climate Fwd” newsletter, did make the climate connection for millions of readers on September 4 in Roger Federer Is Tough to Beat. Global Warming Might Have Pulled an Upset.” Her particular focus was the relatively unsung trend of increasingly hot nights.

Per Pierre-Louis, “To some, the comments by Federer…may sound like sour grapes. But they also underscore a growing problem: increasing nighttime temperatures…[Global] warming is not happening evenly. Summer nights have warmed at nearly twice the rate of summer days. Average overnight low temperatures in the United States have increased 1.4 degrees Fahrenheit per century since 1895, according to the National Oceanic and Atmospheric Administration (NOAA)…While daytime temperatures above 90 degrees Fahrenheit (32 degrees Celsius) have been a persistent problem at this U.S. Open, conditions [during the Federer-Millman night match] were not much cooler. Temperatures hovered in the mid-80s, with the humidity for much of the match above 70 percent. The heat index, which combines heat and humidity to indicate a ‘feels like’ temperature, was in the 90s.”

The effects on the human body of exercising in high temperatures with high humidity can be calamitous, reported Pierre-Louis. That’s because sweating, “a key cooling mechanism,” gets stymied. When the air is excessively humid, sweat drips instead of evaporating. And that eliminates the cooling effect on the body. 

GSB’s Take: As a lifelong resident of the New York City metro area, let me tell you, a nighttime heat index in the 90s, a rarity back in the 1970s-80s, is becoming all too common in July and August. While heat and humidity played a major role in Federer’s exit from the US Open, such extreme weather is much more perilous for non-athletes. And until humanity, non-athletes and athletes alike, gets its act together on a massive decarbonizing effort to break climate change’s serve, extreme heat and humidity that makes exercise — among many other activities — risky will become the norm. I wonder if, as the effects of climate change get more severe, tournaments like the US Open and Australian Open, which are played in the heat and the humidity of the summer, will move towards more temperate times on the calendar.

 

LAKERS WELCOME LEBRON JAMES TO TRAINING CAMP WITH NEW SOLAR INSTALLATION 

When LeBron James joins the Los Angeles Lakers for his first training camp in Los Angeles later this month, he’ll be doing so at a training facility with a new rooftop solar array. 

According to a story by Kyle Field in the September 2 issue of CleanTechnica, Vaha Energy installed a 171 kW system comprised of 456 LG Solar panels on the roof of the team’s new LEED Platinum, 120,000 square foot UCLA Health Training Center in El Segundo.

 

The solar array at the LA Lakers new UCLA Health Training Center (Photo credit: CleanTechnica)

 

“The system is expected to save about $38,000 per year, on a rate of 16 cents per kWh,” wrote Field. Vaha Energy projects that the team should be able to pay off the system in a relatively quick four years.

Joseph McCormack, the Lakers Chief Financial Officer and Senior Vice President of Finance, told Field, “One of our goals as an organization is to be at the forefront of energy efficiency, and these panels further our commitment to sustainability.”

The Lakers plan to communicate their greening efforts at UCLA Health Training Center to fans — the cozy venue seats 900 — during team practices and at home games of the NBA G League’s South Bay Lakers.

 

GSB’s Take: The move by the Lakers to solar-ize their new UCLA Health Training Center is, of course, welcome news. As costs of solar continue to go down, we can expect more such on-site solar installations at sports venues. It says here that the Lakers would’ve done even better to install solar panels atop car ports in the parking lot, in addition to their rooftop array. That way, fans could not miss the Lakers solar play — the panels on the roof are not easily visible to passersby. Oh yeah, it would be cooler than cool if LeBron agreed to be featured in video messaging about the Lakers’ solar installation.

 

 

DENVER BRONCOS GIVE ORANGE RALLY TOWELS MADE FROM 100 PERCENT RECYCLED MATERIALS TO FANS AT HOME OPENER

A crowd of 76,000+ at Broncos Stadium at Mile High in Denver saw the home team open their 2018 NFL season Sunday with a come-from-behind 27-24 home win over the Seattle Seahawks. Fans 21-and-older were able to urge the Broncos on by waving orange rally towels, presented by Bud Light, made from 100 percent recycled materials from earlier Broncos games. 

 

Rally Towel Broncos

The rally towel, made from 100 percent recycled materials, that was given out to Denver Broncos fans at Sunday’s home opener (Photo credit: Denver Broncos)

 

Believed to be the NFL’s first promotional giveaway made from fully recycled materials, the towels are made from plastic Coke bottles from Broncos Stadium. The 100% recycled icon is located on the lower left of the towel, clearly visible to fans.

Here’s how the Broncos Stadium bottles turn into Broncos Stadium rally towels:

  • Coke bottles get hauled from the stadium to Waste Management’s Denver Recycling Center.
  • The bottles are then delivered to a Materials Recovery Facility and sold to a plastic processing plant.
  • The processing plant breaks the bottles down into flakes or pellets and sells them to yarn manufacturers, who in turn sell the yarn to fabric weavers and knitters around the world.
  • Fabric makers sell the fabric to cut, sew and decorating plants — in this case, G&G Outfitters, a Maryland-based NFL licensee — where the towels are produced, decorated and shipped back to Denver for the game.

“The Denver Broncos and Coca-Cola are teaming up to show fans the value of recycling,” said Antoinette Williams, account executive at Coca-Cola, USA. “Recycling is the first step, but Coca-Cola and the Broncos want to create a ‘Life-Cycle’ story and make sure once the bottles are recycled they continue on a sustainable path.”

“We have never executed a promotion to this nature for any NFL team where the giveaway was made 100 percent out of certified recycled bottles collected from their own waste,” added Danny Papilion of G&G Outfitters. “To our knowledge, the Broncos are the first NFL team to do so.”

GSB’s Take: I love this promotion — a towel that is clearly marked as 100 percent recyclable given out to many thousands of fans. But how cool would it be if the Broncos encouraged fans to bring their towels every time they come to a game? Show your towel at four games and you get a free Bud Light. Or some other idea. No matter the promotion, the team would be emphasizing the important sustainability principle of reuse as well as recycling. 

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog
#CoverGreenSports

NY Times Runs 2nd Its Green-Sports Story in as Many Weeks: “Hockey In The Desert”

The New York Times is starting to become a Green-Sports media All-Star! For the second time in two weeks, the “Gray Lady” ran a story about the intersection of Green & Sports. “Hockey In the Desert” by John Schwartz, appeared in The Times’ Climate: FWD online newsletter. 

 

Two weeks ago, Ken Belson, The New York Times’ lead NFL reporter, jumped into the #CoverGreenSports waters with Sports Stadiums Help Lead the Way Toward Greener Architecture.” His piece, which told the story of how and why Atlanta’s Mercedes-Benz Stadium, became the first pro sports stadium to earn LEED Platinum status, was terrific to my mind. But I thought this would be a typical mainstream media, Green-Sports one-off.

Happily, The Times proved me wrong, as, less than a week later, they ran “Hockey In the Desert,” by John Schwartz, as part of its Climate: FWD online newsletter. 

 

John Schwartz Daily Texan

John Schwartz, science writer at The New York Times (Photo credit: The Daily Texan)

 

Schwartz’ story actually centers on the non-green aspects of playing ice hockey at T-Mobile Arena in Las Vegas in June — the hometown Knights, in their inaugural season, somehow made it to The Stanley Cup Finals against the Washington Capitals so they are still hosting home games in desert as summer beckons. With that in mind, Schwartz asked the obvious question: “Doesn’t that mean that hockey is contributing to climate change — and maybe its own demise — by building ice palaces in the desert?”

After citing the obvious mega-challenge —”The outside temperature was in the 90s Fahrenheit (30s Celsius) before Game 1″ — Schwartz dove into the environmental issues surrounding the hosting of an NHL hockey game in a desert climate beyond simply the making of a quality ice sheet: “Cooling the vast volume of inside air and taking out the humidity so that players and spectators are comfortable requires an enormous amount of energy.”

 

T-Mobile Arena

T-Mobile Arena, home of the Las Vegas Knights (Photo credit: Trip Advisor)

 

Of course, the environmental challenges surrounding the playing of sports indoors in hot climes goes far beyond hockey. The writer quoted recent GreenSportsBlog interviewee Robert McLeman, an associate professor in the department of geography and environmental studies at Wilfrid Laurier University in Waterloo, Ontario, as saying that all arenas “come at a high environmental cost,” and that the discussion about hockey provides “an entry point into a conversation about what we want with these recreational facilities, and how to make cities more green.”

 


 

GSB’S TAKES

  • The fact that the The New York Times is starting to find that Green-Sports is among the news that is “Fit to Print” (and/or post online, as the case may be) is more important than the actual content of Schwartz’ story.
  • Let’s not rest on our laurels. Two stories on Green-Sports in The Times in two weeks is cause for celebration. But it’s not a trend, not even close. That means we need to keep pushing the #CoverGreenSports hashtag.
  • Schwartz’ piece was strong. It illuminated several important issues surrounding the putting on indoor sports events in hot climates. I learned some things.
  • He should’ve included a bit more about the steps the NHL and NHL Green are taking to lessen the environmental impact of their sport — one line and a link didn’t do justice to the NHL’s Green-Sports leadership.
  • That the story appeared in Climate: FWD and not the sports section reinforces one of the impediments Belson says stands in the way of more frequent Green-Sports coverage: The topic doesn’t belong to any one section or editor; no one has ownership of it. Belson has a valid point — I, for one, think Green-Sports should reside in the sports section to provide oxygen to this subject to a wider audience than the already “converted,” In Science Times and Climate: FWD. Hopefully the editors at The Times will figure this out.

For now, I’m happy that two Green-Sports stories appeared under The New York Times masthead in two weeks.

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog
#CoverGreenSports

Ken Belson and The New York Times #CoverGreenSports

About a month ago, GreenSportsBlog launched a new hashtag, #CoverGreenSports. Its goal is to encourage the mainstream media, from sports to green to news, to cover the sports greening movement. Last week, the US “paper of record,” The New York Times and lead NFL writer Ken Belsonstepped up to the #CoverGreenSports plate in a big way, with “Sports Stadiums Help Lead the Way Toward Greener Architecture”

 

The fourth week in May should be a quiet time for the lead NFL reporter at The New York TimesThe draft, which took place in April, is already old news and training camps don’t open until late July. You would think this time of year is when NFL writers should be on vacation.

But last week was a busy one for Ken Belson, proving that there is no such thing as a quiet period for the NFL.

 

Ken Belson NYT

Ken Belson of The New York Times (Photo credit: The New York Times)

 

In fact Belson, working at breakneck pace, had three stories in The Times over a 48 hour period:

  1. “The NFL and Nike Make Room for Fanatics,” detailed how the League expects revenue from merchandise sales to increase by 50 percent by 2030 through a new deal with Fanatics.
  2. In “NFL Anthem Policy Bound to Please Only the NFL,” Belson opined about the NFL’s controversial, just-announced national anthem policy. It was instituted in response to protests by some NFL players in 2016 and 2017, most notably ex-49ers QB Colin Kaepernick, who knelt during the playing of the national anthem. They did so to draw attention to police brutality and other social injustice against African-Americans. But many NFL fans, including President Trump, feel that the kneeling players disrespect the flag. The new policy requires players to stand for the playing of the anthem or stay in the locker room during that time. There was no player input on this decision. Belson’s take: “It’s hard to envision the N.F.L. crafting a policy that satisfies everyone. But one that is likely to satisfy only the 32 owners hardly seems like an enlightened solution.”

But it was his third story that interested me most — and made me smile.

In Sports Stadiums Help Lead the Way Toward Greener Architecture,” Belson gave Times readers a terrific Green-Sports tutorial. 

He kicked off with Atlanta’s Mercedes-Benz Stadium, the new home of the city’s NFL and MLS teams and the world’s first LEED Platinum certified stadium. Belson’s main insight is in sync with GreenSportsBlog’s overall ethos: “Green stadiums are shining a light on the complex and critical issue of climate change. Fans disinclined to care about the issue are exposed to things like highly efficient LED lighting or low-flush toilets, and can see that going green is not a hardship, but a choice.”

 

Mercedes-Benz Stadium

Mercedes-Benz Stadium in Atlanta, the first to win LEED Platinum certification. (Photo credit: Kevin D. Liles for The New York Times)

 

Belson then took readers on a brief trip across the pond — “many of the innovations [in green stadiums-arenas] are being developed in Europe, where laws and regulations governing greenhouse gas emissions are stricter,” — before pivoting back to North America and the National Hockey League.

He lauded the NHL as a green leader among sports leagues for understanding the existential threat the sport faces from climate change and for taking steps to combat it: “The number of ponds that freeze over in winter has fallen dramatically in recent years, making the sport less accessible in countries like Canada, where many children first start playing the game outdoors. Going green is a way to address a long-term threat, not just save money.”

 

Lake Louise hockey

According to a study by McLeman and Robertson, published in The Canadian Geographer, the future of outdoor ice hockey on Lake Louise in Alberta and elsewhere in Canada is at risk due to the effects of climate change (Photo credit: Edmonton Journal)

 

GreenSportsBlog readers are likely familiar with much of this. And the folks quoted in Belson’s piece likely ring a bell.

You probably recognize Scott Jenkins, Mercedes-Benz Stadium’s general manager and the Chairman of the Board of the Green Sports Alliance, as an “evangelist of all things green.” 

 

 

LEED Platinum Certification Event - from right - Rich McKay, Scott Jenkins, Arthur Blank

Scott Jenkins (c), General Manager of Mercedes-Benz Stadium, flanked by Rich McKay (l), President of the Atlanta Falcons and Arthur Blank, at the LEED Platinum announcement event (Photo credit: AMB Sports and Entertainment)

 

And you probably know of Allen Herskhowitz, ex-President of the Alliance and a founder of Sport and Sustainability International (SandSI), which promotes low-carbon strategies for sports teams, leagues and association. He told Belson, “Any single sporting event doesn’t really have a giant ecological footprint, whether it’s a football game or even a season for a team. But the cultural and social platform of sports is almost unparalleled in terms of its ability to reach people.”

Yes, you may recognize Scott and Allen and the many other Green-Sports luminaries who have been featured in our posts these past five years, but the thing is, most humans have no idea who they are and are unaware of the important work they are doing. 

So it is very important that The (NOT failing) New York Times, with its massive reach and prestige, has decided to #CoverGreenSports with Belson’s piece.

Does this foreshadow a trend? 

It should, especially since the millennial and GenZ readers that The Times — and for that matter, almost all media outlets — is desperate to engage, care more deeply about the environment, sustainability and climate change than do their predecessor generational cohorts. 

But it is, methinks, too early to tell. 

One potential brake on an increase in Green-Sports coverage from mainstream media outlets is that the topic crosses many areas — sports, green/environment, business, and politics, to name a few.  That means that no one department claims natural ownership of Green-Sports and so no editor will assign a beat writer to cover it. What is more likely is that the hodgepodge we see now — a rare story by a sports reporter here and another one-off story from a business reporter there — will continue.

Until, that is, a department editor — I don’t care which department — says strongly “Green-Sports is MINE!”

With that in mind, we invite any visionary Green-Sports-minded editors to go through GreenSportsBlog’s archives to find a few hundred compelling story ideas to bring to their readers.

You will be glad you did!


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog
#CoverGreenSports

GreenSportsBlog’s Five-Year Anniversary…A Reflection

When I started GreenSportsBlog back on May 22, 2013, I had no idea what to expect.

I had never blogged before, wasn’t sure if there would be an audience for content about the intersection of Green & Sports, and didn’t know if the movers and shakers of the Green-Sports world would talk to me.

Five years and 512 posts later, I can say happily say there is consistent and growing interest — our 7,000+ monthly readers attest to that. And I have been blessed to be able to interview Green-Sports activists, corporate leaders, eco-athletes, and more. To all, I say a heartfelt thank you — and keep reading and commenting!

To commemorate GSB’s fifth anniversary, I thought you might find it interesting to read about how I came to write about Green-Sports and to see which posts have been the most well-read.

 

HOW I BECAME A GREEN-SPORTS BLOGGER

A lifelong, passionate New York-area sports fan — for those who haven’t read this blog much, the Jets, Knicks, Rutgers, and Yankees are my local favorites, along with North London’s Tottenham Hotspur in the Premier League. While at Rutgers, I announced football and basketball while a student at Rutgers on WRSU-FM

 

WRSU Knightline

Yours truly, 2nd from right and mustachioed in an old school Jets jersey, making what must surely have been an astute point on Knightline, the post-game sports talk show on WRSU-FM, the Rutgers student radio station back…a few years (Photo credit: WRSU-FM)

 

I tried to make a go of sportscasting as a professional, but it is a very tough way to make a living. After earning my MBA from NYU’s Stern School of Business, I pivoted to the sports business, where I was fortunate to spend 15 years, starting in the early 1990s through the mid 2000s, working in advertising sales and marketing. Getting paid to go to the World Series, NBA Finals, World Cup and more? How cool was that?!?!

The environment interested me — it was a factor in my voting decisions; I supported the Sierra Club and like organizations. But did my greenness match my sports fandom? Only when it came to the Jets, who wear green. Otherwise, not even close.

Until 9/11.

Working for Sports Illustrated Kids in midtown Manhattan at the time, I was very fortunate personally to not know anyone in the Twin Towers. Still, I felt like I had to do something. This was the Pearl Harbor of my generation and this was my home city.

But what to do?

It wasn’t until about four months after that horrible day that I found my answer.

In “Green Is the New Red, White & Blue,” Pulitzer Prize-winning New York Times columnist Thomas L. Friedman posited that we in the U.S. were fueling the wars on terrorism that we were fighting (we were already in Afghanistan at the time; the invasion of Iraq was a year or so away) by our insanely profligate energy use. His logic went something like this:

  1. The U.S. represented four percent of the world’s population but 25 percent of its energy usage.
  2. Since 9/11 happened before the fracking-led domestic oil and gas production boom, we had to source a good chunk of our energy from places like Saudi Arabia.
  3. The Saudi royal family siphoned some of that U.S oil revenue to its Wahhabi extremists to ensure they would remain in power.
  4. And those Wahhabists funded the training of 15 of the 19 9/11 attackers.

It was like the compact fluorescent lightbulb went on above my head! Green was going to play a big part in the solutions to geopolitical problems and I would play a small role. So I “greened up” my personal life, buying a hybrid car (becoming a very early adapter; I knew more about how a hybrid worked than the salesman), changing out all my lightbulbs to compact fluorescents, and becoming an almost-vegetarian.

But that wasn’t enough.

I needed to somehow green my work life. This became even more of an imperative the more I learned about climate change.

But how to get a green job? In 2002-2003, most were technical in nature. And, let’s put it this way: You do NOT want me installing solar panels on your roof.

So I thought, “what am I good at?” Sales, marketing and story telling. The trick was how to translate that from the mature sports industry to the nascent world of green business.

I began to network like crazy, joining a gaggle of sustainable business groups in New York. But when I couldn’t find what I call green “job-jobs” for someone with a sales/marketing/communications background, I decided, in September 2005, to take a risk, leaving SI Kids and recreating myself as a sustainability-focused, business development, marketing and communications consultant.

Since then I have helped a wide array of organizations — from Fortune 500 companies to startups to nonprofits — tell their sustainability stories more powerfully, generate new revenue by selling sponsorships to green events, and garner positive media coverage for their sustainability-related accomplishments. Some of my clients whose names you’d recognize include BT (aka British Telecom), Empire State Building, Whole Foods Market and the Wildlife Conservation Society

Then, about three years into my life as a sustainability consultant, in 2008-2009, I began to wonder if there was an intersection of Green and Sports, with the idea being that I would love to marry my two passions.

So I poked around and found out there was a fellow named Dr. Allen Hershkowitz who, working with NRDC, helped the Philadelphia Eagles and minority owner Christina Weiss Lurie make sure the toilet paper at Lincoln Financial Field wasn’t being sourced from eagle habitats. 

What an introduction to Green-Sports!

A year or so I discovered that a small group of pro sports teams from Portland, Seattle, and Vancouver had banded together to form the Green Sports Alliance. Their goal was to share better practices on energy efficiency, waste, and more. This sounded like an organization and a movement — Green-Sports — that was poised to grow. 

And I needed to be a part of it! But again, my question was “how?”

In 2011-12, I did more digging — and noticed that the Alliance was growing well beyond its Pacific Northwest roots, and that the organizers of the London 2012 Olympics made sustainability a key strand of their DNA. 

I figured media organization must be covering this burgeoning Green-Sports field. 

No one was.

So I decided would become that media organization.

And that led to GreenSportsBlog’s birth five years ago, almost to the day.

 

Lew GSA 2

Yours truly, making what what must surely have been an astute point at the 2016 Green Sports Alliance Summit in Houston (Photo credit: Lewis Blaustein)

 

FIVE KEY LESSONS

I’ve learned a ton these last five years — so much so, I could write an entire post just on that topic. But, for purposes of this story, I’ll boil it down to five key lessons that have been imparted to me by you, the readers, based on your comments and which GSB posts have drawn the most traffic:

  1. Allow the People Building the Green-Sports World to Share Their Stories Directly with Readers: Based on reader comments, The GSB Interview is the most popular segment on the blog. Sharing the unfiltered insights, struggles and successes of a wide array of women and men who are responsible for greening the sports world is an honor and a pleasure.
  2. Go Beyond Major League Sports and Mega-Events: Of course, we cover the greening of major pro sports leagues in North America and Europe, as well as of mega events like the Olympics and the FIFA World Cup. But stories like Forest Green Rovers, the fourth tier English soccer club that is the Greenest Team in Sports, and the St. Paul Saints, the minor league baseball team in Minnesota which won the Greenest New Stadium of the Year in 2015, have drawn some of the site’s best traffic numbers.
  3. Write with the Voice of the Sports Fan: From reader comments back in GSB’s early days, it seems that most expected the blog to be written by someone with a cleantech, facilities management and/or “green journalism” background. Many sounded pleased that I brought a different point-of-view, that of a passionate sustainability communicator who is also a big sports fan. Understanding and loving sports — and the people who follow it — was and is important. Especially when one considers, as Allen Hershkowitz is wont to say, that 13 percent of Americans follow science, but 65-70 percent follow sports. And as Nelson Mandela offered, “Sports can change the world!”
  4. Bringing a Sense of Humor to the Table is a Good Thing: Our forays into the satirical have been well received by readers and commenters. The July 2014 story in which I imagined that LeBron James decided to leave Miami to return to Cleveland — not because he wanted to go home, but because he was afraid of climate change’s effects in South Florida — remains the blog’s most read post. In fact, every post in which I’ve included the words “LeBron” and “James” has scored well. That bodes well for this one :). Hey, the climate change fight can be a very hard slog at times, so adding a dollop of humor here and there can’t hurt.

The fifth key lesson is that Green-Sports Needs To Play the “Climate Change Fight” Game…and It Needs to Play to WIN!: Herm Edwards, now the head football coach at Arizona State University, was coaching my New York Jets back in 2002, when he famously ranted that “The great thing about sports is, you play to win the game! Hello?! You play to win the game!!!”

 

Herm Edwards’ 2002 “You play to win the game” rant

 

To me, it’s clear that Green-Sports needs to be playing the “climate change fight” game. But are we? And are we playing to win? Despite some moves in the right direction, it’s clear to me that the Green-Sports world is not there yet.

Hey, I get it: Climate change is political and sports is where people often go to get away from politics. But acknowledging those realities shouldn’t mean we abandon the fight. 

And then there are two other important realities at play here:

  1. Climate change is the most existential threat the world faces
  2. It will take consistent and unyielding passion to generate the political will to turn humanity away from the carbon train wreck we’re hurtling towards.

It says here that tapping into the passion of sports fans and the massive size of the fan base is essential to the climate change fight. I have been heartened by the many GreenSportsBlog readers who have encouraged me to continue to push the Green-Sports world and sports media (#CoverGreenSports) to engage more forthrightly on climate change. I certainly will.

 

MOST READ GREENSPORTSBLOG POSTS

Here is a list of our 10 most read posts over our first five years. Enjoy and please keep reading and sharing GreenSportsBlog!

  1. The REAL Reason LeBron Chose to Leave Miami for Cleveland: Climate Change (July 2014)
  2. The GSB Interview: Mark Teixeira of the NY Yankees; Helping to Rebuild and Green NW Atlanta (February 2016)
  3. Mercedes-Benz Stadium: Super Cool, Super Green Future Home of the Falcons and Atlanta FC (November 2015)
  4. Birds Flying Into Minneapolis’ Glass-Walled US Bank Stadium Not a Good Look with Super Bowl LII Only Two Months Away (December 2017)
  5. Integral Hockey: Rebuilding Broken Hockey Sticks–and Keeping Them Out of the Landfill (October 2015)
  6. How Green is Augusta National Golf Club, Home of The Masters (April 2016)
  7. The GSB Interview: Leilani Münter, Looking to Turn on the Speed and Turn Auto Racing Fans on to a Vegan Diet at Daytona (January 2018)
  8. Forest Green Rovers, Greenest Team in Sports, Earns Promotion Up England’s Football/Soccer Ladder (May 2017)
  9. PyeongChang 2018: How Green will the Winter Olympics Be? A Conversation with Sustainability Manager Hyeona Kim (August 2017)
  10. Green Sports Alliance Calls on Sports Fans To Take “Live Green or Die™” Challenge in Response to Trump Pulling U.S Out of Paris Climate Agreement (June 2017)

 

 


Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog
#CoverGreenSports