NBA Signs On To UN’s Sports for Climate Action Framework; Who’s Got Next?

The UNFCCC’s Sports For Climate Action Framework has gotten some serious traction from the US sports world recently. Last month, the New York Yankees became the first pro sports team to sign on to the framework. And yesterday, the NBA became the first pro league to make the commitment.

 

The UN Framework Convention on Climate Change (UNFCCC) announced yesterday that the NBA had become the first pro sports league in the US to sign on to its Sports for Climate Action initiative.

 

NBA UNFCCC

The UNFCCC’s tweet announcing that the NBA signed on to the Sports for Climate Action Framework

Launched in December, the Framework’s aim is to bring the sports industry’s greenhouse emissions in line with the 2015 Paris Climate Change Agreement and inspire others to take ambitious climate action.

The Framework welcomes the NBA to its impressive list of A-List early adapters, including FIFA, the IOC, Fédération Française de Tennis, FFT, and the New York Yankees. Signatories commit to support Sport for Climate Action’s five core principles:

 

  1. Undertake systematic efforts to promote greater environmental responsibility
  2. Reduce overall climate impact
  3. Educate for climate action
  4. Promote sustainable and responsible consumption
  5. Advocate for climate action through communication

With its massive global fan base and its particular popularity among millennials and Gen-Z’ers, the NBA is a terrific get for the Framework. According to the league:

  • The NBA has 150 million followers on social media
  • One billion people around the world have access to the NBA Finals
  • It is the most popular sports league in China, where over 300 million people play basketball
  • The NBA, in collaboration with FIBA, basketball’s international governing body, will launch the Basketball Africa League (BAL) in 12 countries¹ in January

Signing on to the Sports for Climate Action Framework is certainly the biggest green step taken by the league to date. Its sustainability foundation has largely been built by forward-leaning teams and a smattering of eco-athletes:

  • The Sacramento Kings’ Golden 1 Center became the world’s first arena to earn LEED Platinum certification.

 

Golden 1 Center

Golden 1 Center, LEED Platinum home of the Sacramento Kings (Photo credit: Sacramento Kings)

 

  • Portland’s Trail Blazers have hosted five “Green Games” per season at the Moda Center since 2015. The club invites its fans to take an active part in its efforts to be more environmentally conscious and to help reach a set of green goals (around energy, waste, food, water, and transportation) at the arena by 2025.
  • Malcolm Brogdon, of the NBA Eastern Conference Finals-bound Milwaukee Bucks, along with four other NBA players, launched Hoops₂O to teach East Africans to dig wells for fresh water.

 

GSB’s Take: Kudos to the NBA for joining the Sports for Climate Action Framework. Given the NBA’s brand image — cool, progressive, cutting edge — GSB will explore in the coming months if this commitment will be the beginning of a full-throated approach to the climate change fight from commissioner Adam Silver, its teams, sponsors and more of its players. I may sound like a broken record but, per the UN’s Intergovernmental Panel on Climate Change (IPCC), humanity has 12 years to cut our carbon emissions by 45 percent in order to avoid the most calamitous effects of climate change.

 

 

Adam Silver, commissioner of the NBA (Photo credit: NBA)

 

Beyond basketball, in the parlance of playground hoops, the question becomes “Who’s Got Next?” — as in which leagues and events will join the NBA in signing on to the Sports For Climate Action Framework. I am surprised the NHL, the only league to issue a sustainability report — it has done so twice — has not joined the Framework. Hopefully that will change soon. The US Tennis Association, which has a very strong greening track record, seems like a logical signee sometime before the US Open starts in August.

You may ask, “What about the NFL, MLB, and MLS?”

Great question. Whaddya say, commissioners Roger Goodell (NFL), Rob Manfred (MLB), and Don Garber (MLS)? 

 

¹ Teams from Angola, Egypt, Kenya, Morocco, Nigeria, Rwanda, Senegal, South Africa and Tunisia expected to be represented in BAL

 


 

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GSB News and Notes: Plogging (Trash Pick Up while Jogging) Takes Off in NYC; LEED Silver for Milwaukee’s Fiserv Forum; SI Covers Climate Change

It’s Day IV of GreenSportsBlog’s #EarthWeek Extravaganza! In case you missed it, here are links to our first three posts of the week. 

In today’s GSB News & Notes, we bring you, courtesy of the New York Roadrunners, our first story on plogging, a new mashup of trash pick up and jogging. Then we head west to Milwaukee where Fiserv Forum, the new home of the NBA’s Bucks, recently earned LEED Silver status. Finally, Sports Illustrated takes on climate change, with Winter Is Going: How Climate Change Is Imperiling Outdoor Sporting Heritage”

 

PLOGGING COMES TO NEW YORK ON EARTH DAY

Runners love to combine almost anything with their sport, from doing errands to taking photographs. So that’s why it’s no surprise to me that picking up trash while running is starting to catch on.

So said Michael Capiraso, president and CEO of the New York Road Runners, about plogging, a new, environmentally-friendly biathlon of sorts that first bubbled up in Sweden in 2016.

 

Michael Capiraso

Michael Capiraso (Photo credit: New York Road Runners)

 

Fast forward to late 2018; the Road Runners’ braintrust was looking to do something fun and cool for Earth Day and plogging came to mind. The organization’s first plog came together quickly.

“We’ve been planning our plog for the last two to three months and announced it to our members only three weeks ago,” Capiraso reported. “Twenty ploggers got together Earth Day morning at our West 57th Street RUNCenter, headed west and then north into Riverside Park. Then our staff did their own plog in the afternoon rain.”

 

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Runners gather at the NYRR RUNCenter before heading out on the first-ever NYRR plogging event in celebration of Earth Day (Photo credit: New York Road Runners)

 

The ploggers, who wore gloves during the plog, got some odd looks from passersby as they ran and then stopped — or should I say stooped — to pick up all manner of trash large and small. They deposited the plastics, coffee cups, snack bags, cigarette butts, and more into bags that they carried with them along the route.

The Road Runners feel the plog was a success on a number of levels.

“Honestly, it was a lot of fun; our ploggers were so enthusiastic,” gushed Capiraso. “Runners are always aware of their surroundings so plogging is a natural fit. And it’s a great cross-training exercise. Some did squats and lunges as they plogged. Others did push ups. One of our ploggers told me she does it on her own anyway.”

 

IMG_0005

Plogging, a combination of running and picking up litter, is a great way to stay fit and do good for your community (Photo credit: New York Road Runners)

 

The Earth Day plog, which was not a competitive race, was likely just the beginning for the Road Runners.

“We see plogging as something that will grow organically,” offered Capiraso. “It will appeal to our runners, staff and the community alike.”

Who knows? Someday, in the not too distant future, maybe we will see a New York City Plogathon.

 

MILWAUKEE BUCKS’ FISERV FORUM EARNS LEED SILVER STATUS

The magical Giannis Antetokounmpo, aka The Greek Freak, and the rest of the young Milwaukee Bucks, surprised most NBA fans by earning the league’s best record this season. If you want to have a fun three minutes before getting into the heart of this , story out The Greek Freak’s highlight reel.

 

 

You’re back? Good!

When the Bucks host the opening game of their second round series against the Boston Celtics Sunday afternoon, they will be playing their first home game since Fiserv (FĪ-serv) Forum earned LEED Silver certification.

 

fiserv Ty Helbach

Fiserv Forum, newly-minted LEED Silver certified home of the Milwaukee Bucks (Photo credit: Ty Helbach)

 

Specific initiatives that contributed towards the new arena’s certification include:

  • Plants native to southeastern Wisconsin were selected to reduce outdoor water consumption as they require less water to stay healthy
  • Heat recovery technology and other efficient design practices reduce energy use by 12 percent
  • All food and drink containers are compostable, and Fiserv Forum is plastic straw-free
  • The 5th Street Parking Structure boasts EV charging stations and carpool spaces

 

“Fiserv Forum is a world-class arena in all aspects, including sustainability, and we are proud to announce our LEED Silver Certification on Earth Day,” said Fiserv Forum and Bucks President Peter Feigin. “We take to heart our role as caretakers of the community, and initiatives like bird-friendly windows, the elimination of plastic straws, and low-flow toilets demonstrate our commitment to the environment and the future of Milwaukee.”

 

Peter Feigin

Peter Feigin (Photo credit; Milwaukee Bucks)

 

The arena’s LEED Silver Certification extends a strong Green-Sports run for Milwaukee. Earlier this season, Bucks point guard Malcolm Brogdon launched Hoops₂O to help fund the digging of wells to bring much needed freshwater to East Africa. And Brewers pitcher Brent Suter started Strike Out Waste, an initiative designed to dramatically reduce the use of plastic water bottles by major league ballplayers.

 

SPORTS ILLUSTRATED COVERS CLIMATE CHANGE DURING EARTH WEEK

The negative impacts of climate change — and its shorter, warmer winters on the “sporting way of life” in Canada and the northern U.S. — was the subject of an in-depth, long-form story in Sports Illustrated’s April 22nd issue.

Stanley Kay’s “Winter Is Going: How Climate Change Is Imperiling Outdoor Sporting Heritage” is well-worth the read. He:

  • Takes us on a quick trip through the history and cultural import of outdoor and pond hockey: “Bobby Orr once called backyard rinks ‘the heart and soul of hockey.'”

 

SI Hockey Rink 2

An outdoor hockey rink lacking ice, outside of Calgary, Alberta (Photo credit: Todd Korol)

 

  • Details some of the concerning climate change statistics to outdoor hockey enthusiasts: “In the United States, average winter temperatures in every state have warmed at least 1° Fahrenheit since 1970, and in four hockey-mad states—Alaska, Minnesota, Vermont and Wisconsin—winters have warmed by more than 5°.”
  • Notes the significant climate change-related economic fallout for the snow sports industry: “Between 2001 and ’16 the U.S. ski industry lost $1 billion and 17,400 jobs during low-snow seasons compared with an average year…As bad as the problem is in North America, it’s even worse in Europe, where half of the Alps’ glacial ice has already disappeared. The Swiss Alps’ snow season is 37 days shorter than it was in 1970.”

Thing is, the content of Kay’s story, while certainly interesting and important, is not the reason I’m writing about it.

It was the mere fact that the editors of SI — a major sports media property despite declines in circulation and some relevance over the past decade — decided to run a climate change-themed story that prompted this note.

By my reckoning, this is the first green-tinted article in the magazine since the March, 2007 issue. Pitcher Dontrelle Willis, then with the sea-level-rise-challenged Miami Marlins, graced the cover. The iconic photo shows the lefty engulfed by water up to his knees, silhouetted by the headline, “Global Warming: “As the Planet Changes, So Do the Games We Play. Time to Pay Attention.”

 

SI Cover

 

Here’s hoping the Kay’s story gets strong readership numbers so SI’s editors feel emboldened to green light other Green-Sports pieces — and that it only takes 12 weeks for the next one, not 12 years. Because, per the 2018 IPCC report, that’s how much time humanity has to cut global carbon emissions in half to avoid climate change’s most catastrophic effects.

Hey, SI, if you need some Green-Sports story ideas, let’s talk!

 

 


 

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Men’s and Women’s Final Four From a Green-Sports Perspective

After the greatest weekend of Elite Eight games ever — all four went down to the wire, with two going to overtime — the Men’s Final Four is now set. This Saturday evening in Minneapolis, Auburn takes on the University of Virginia and then Texas Tech and Michigan State will go at it.

While the ESPN’s and SI.com’s of the world will analyze the on-court matchups in detail throughout the week, GreenSportsBlog digs into each school from a Green-Sports point of view.

And, we also take a look at Green-Sports goings on at Oregon, Baylor, Notre Dame and UConn — the participants in the Women’s Final Four in Tampa.

 

AUBURN TIGERS

Charles Barkley, the greatest basketball player in Auburn history, was overcome by emotion after his alma mater’s thrilling 77-71 overtime victory over favored Kentucky sent the school to its first Final Four. He wiped back tears in the game’s immediate aftermath, calling the win “the greatest day in Auburn basketball history” on the CBS Sports postgame show.

 

 

The Naismith Basketball Hall of Fame member would likely need to have tissues at the ready if he were to read our January story about Auburn’s growing Green-Sports résumé. In “Auburn Athletics: Green-Sports Grows in the SEC,” Barkley would learn that, per Mike Kensler, Auburn’s Director of the Office of Sustainability:

  • An energy efficiency campaign is underway at Auburn Arena, home of Tigers men’s and women’s basketball and women’s gymnastics.
  • The football team hosts an annual Green Game at 87,000 seat Jordan-Hare Stadium that features student “Trash Talkers” roaming the tailgate areas, urging fans to recycle, a video on Auburn’s greening programs that runs in-game on the video board, and a Green-Sports focused column in the game program.
  • Energy-efficient LED lighting illuminates Plainsman Park, Auburn’s baseball stadium.
  • Auburn football players, coaches, and others traveled to the Dominican Republic in May 2017 where they built and distributed water filters and solar light packets to those in need.
  • Helen Ulrich, a sophomore journalism major on the women’s equestrian team, earned her eco-athlete stripes by writing a story on the anti-plastic straw movement.

 

auburn football 2017

Auburn football players Dontavius Russell and Daniel Carlson drain and assemble the filters before they are inserted into the buckets in the Dominican Republic in 2017 (Photo credit: Auburn University)

 

And while there’s no way of knowing if the Tigers (also, for some reason, known by the “War EAGLE” battle cry) will qualify for the 2020 Men’s Final Four at in Atlanta, there will definitely be an Auburn flavor to the event from a green point of view. Per this 2018 GreenSportsBlog interview, Carlie Bullock-Jones, CEO of sustainability consulting firm Ecoworks Studio, and an Auburn grad (“War Damn EAGLE!”), played an important role in helping Mercedes-Benz Stadium achieve Platinum status.

 

UNIVERSITY OF VIRGINIA CAVALIERS

If you are a UVA fan, you still probably can’t get enough of seeing THIS:

 

 

It took that miraculous last millisecond bucket by Mamadi Diakite for Virginia, off of that amazing whip pass from Kihei Clark, to send its Midwest Region final against the gutty Purdue Boilermakers into overtime. The top seeded Cavaliers then took care of business in the extra frame, winning the “Game of the Tournament” (so far) 80-75, earning the school its first Final Four berth since 1984.

Malcolm Brogdon, Virginia Class of ’16, only made it as far as the Sweet Sixteen during his four seasons in Charlottesville. But the Milwaukee Bucks guard is making UVA alums proud through his Hoops₂O initiative. Brogdon and four other NBA players¹ are working to raise funds and awareness for clean water initiatives in East Africa. Fans donate to the program in the name of one of the players, with the players matching those contributions dollar-for-dollar. So far, Hoops₂O has raised $164,000 towards its Year One goal of $225,000. Click here to contribute.

 

Brogdon 2

Malcolm Brogdon, founder of Hoops₂o at a Waterboys well site in East Africa (Photo credit: Clay Cook Photography)

 

Brogdon was inspired by Waterboysthe program midwifed by former Virginia football star Chris Long. The two-time Super Bowl champ and 2018 Walter Payton NFL Man of the Year Award winner, along with support from more than 20 current and retired NFL players, funds the digging of wells in the area and teaches the locals how to operate and maintain them.

 

Chris Long was the keynote speaker at the University of Virginia’s 2018 Commencement ceremony (Photo credit: Sanjay Suchak, University Communications)

 

Since its inception in 2013, Waterboys, now officially connected to Hoops₂O, has raised more $2.6 million to fund 55 wells that will provide water to over 205,000 people.

 

TEXAS TECH RED RAIDERS

Run a Google search on “Texas Tech University Athletics Sustainability” or something similar and you get several links to articles about…the University of Texas. This is to say that, so far, Red Raiders’ Athletics has not yet embraced Green-Sports.

Yet the university is a leader when it comes to climate change communications despite being located in the politically and religiously conservative West Texas city of Lubbock.

That is thanks largely to climate scientist Dr. Katharine Hayhoe, Director of the Climate Science Center at Texas Tech and arguably the world’s most powerful climate change communicator. In fact, Time Magazine named her to its “100 Most Influential People in the World” list in 2014.

 

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Dr. Katharine Hayhoe, Director of the Climate Science Center at Texas Tech University. (Photo credit: Artie Limmer, Texas Tech University)

 

Dr. Hayhoe spoke with us in 2016 for GreenSportsBlog’s “Green Leaders Talk Green Sports” series. Here’s an excerpt that focuses on how sports can play an important role in the climate change fight (click here to read the entire interview):

GSB: You emphasize the community-religious-economy boosting nature of climate change solutions in your must-watch web series, Global Weirding. That makes total sense.

Katharine: Science is the foundation but what connects with people, what binds them together — shared values — turns out to be bigger than the science! And the pathways in our brains that are used to solve issues respond more to the shared values approach than the scientific. And community and shared values, that’s what sports is all about. Sports is part of our collective shared identity. It builds community. And this goes back millennia to Roman times and chariot races.

GSB: So how do you think sports can play an important role in building awareness and action among fans? Many times, when I ask why more athletes don’t get involved, I hear that “climate change is too complex!” But if what you’re saying is right — and I think it is — athletes don’t need to worry so much about the science. They need to emphasize the importance of the solutions to the communities where they play!

KH: Exactly. Now some sports are effected more directly and more in the present than others. Hey, I’m Canadian, so I get that hockey and other snow sports are deeply concerned about the effects of climate change on their sports in the here and now. That’s why it’s great that Protect Our Winters and the National Hockey League are leading the climate change fight. Hey, we’re a skiing family so we see a shorter ski season. I’m also a sailor and so the effects of increased ocean acidification are powerful as they are obvious…But athletes in sports that don’t have as direct a link as those we mentioned can certainly get involved. Look, I often talk about the Six America’s of Global Warming. Basically, Americans fall into six groups as it relates to global warming/climate change: From most engaged to least, it goes like this:

  1. Alarmed
  2. Concerned
  3. Cautious
  4. Dis-engaged
  5. Doubtful
  6. Dismissive

I think for now at least, we’ll leave the Dismissives — they’ll be very hard to move. But I’ve found the way to communicate with the Cautious, Dis-engaged and Doubtfuls is to emphasize shared values and concerns, and then you can move them. Sports is as powerful, as passionate a platform as there is to move masses of people.

Amen, Dr. Hayhoe. AMEN!

 

MICHIGAN STATE SPARTANS

Michigan State can lay claim to being the greenest school in this year’s Final Four on at least one metric: It is the only one of the four to have green as one of its school colors.

In addition, its Sustainability Office:

  • Manages the Be Spartan Green team of student volunteers. They monitor waste stations at Men’s and Women’s Basketball, Football and Hockey games to help divert recyclable items from going to the landfill, as well as informing attendees about recycling options.
  • Published a Green Your Tailgate page on its website

The East Lansing-based school, now just two wins shy of its third national championship, also boasts a faculty member whose research has centered on sustainability issues surrounding mega-events like Olympics, World Cup and, yes, Final Fours.

GreenSportsBlog interviewed Dr. Eva Kassens-Noor, Associate Professor in Michigan State’s Global Urban Studies Program, in 2015. In this excerpt, we discuss the sustainability legacies of the London 2012 and Rio 2016 Summer Olympics.

 

Eva Kassens-Noor

Dr. Eva Kassens-Noor of Michigan State University (Photo credit: Dr. Eva Kassens-Noor)

 

GSB: How did sustainability figure into London 2012?

Eva: Legacy and sustainability were central tenets of the London 2012 bid. The facilities that were built for the Games, for the most part, have found significant post Games use, often for the general public. The Olympic Stadium will become the home of West Ham United Football Club of the Premier League starting next season.

GSB: Now let’s look to Rio 2016. Plenty of media outlets have tackled the environmental problems related to the polluted waters of the sailing and rowing venues. But what about its legacy?

Eva: I’ve been very critical of Rio in terms of legacy…

GSB: Why? We wrote about the additional Bus Rapid Transit (BRT) lines in Rio that are Olympics-related (links here and here). That should be a carbon footprint reducer, no?

EKN: You would think so but the Olympic Village and the BRT plowed through many Favelas, removing hundreds of families and businesses. The route of the BRT is also problematic — one of the routes goes from the airport to a wealthy area without going through downtown. Very ineffective.

BRT will play a significant role in transporting fans to and from this weekend’s Final Four in Minneapolis. GreenSportsBlog is heading to the Twin Cities and will report on what, arguably, is the greenest stadium and arena inventory of any metropolitan area in North America.

As far as the basketball is concerned, I picked Michigan State to beat Virginia in the championship game before the tournament began and so will stick with that².

 

WHAT ABOUT THE WOMEN’S FINAL FOUR?

Friday night’s semifinal matchups for the 2019 Women’s Final Four in Tampa feature two-time national champion Baylor vs. Oregon, seeking its first title. The nightcap is a battle of true women’s hoops heavyweights:  Defending champion Notre Dame vs. 11-time winner UConn.

From a Green-Sports perspective, the University of Oregon looks to be the favorite, but all four schools have a story to tell.

The Eugene-based university is a member of the Green Sports Alliance, as is the PAC-12 Conference. It participates in the league’s Zero-Waste Challenge, a series of waste-reduction competitions that engage fans in sustainability, develop best practices, and provide an outlet for friendly environmental competitions. And Sabrina Ionescu, the Ducks’ All America guard, took part in a PAC-12 Team Green promotional 15 second video.

 

Sabrina Ionescu

Sabrina Ionescu, University of Oregon’s 1st team All American guard (Photo credit: Sabrina Ionescu)

 

Baylor University, located in Waco, Texas, has been recycling since 2015, at McLane Stadium, the 45,100-seat home of Bears football.

Notre Dame’s Green-Sports initiatives are mainly focused on waste generated at Notre Dame Stadium, the 80,795-seat cathedral of Fighting Irish football. The Go Irish. Be Green. program features teams of volunteer students circulating through the tailgate lots, distributing blue recycle bags to fans and answering questions about single stream recycling. And they also produced this sustainability-themed video for the 2018 season.

 

 

The big question is where has this video been shown: In stadium? On Notre Dame football broadcasts? To date it has received only 64 views on YouTube.

UConn, through its EcoHusky student group, has hosted women’s and men’s Basketball Green Game Days at Gampel Pavilion over the past several years. Starting in 2017, the university’s Office of Environmental Policy purchased carbon offsets to be able to make the claim that the games were carbon-free. P.A. announcements, video board mentions, and social media posts during the events promoted the greening initiative to fans.

 

¹ In addition to Brogdon, the Hoops₂O team includes Justin Anderson (Atlanta Hawks), Joe Harris (Brooklyn Nets), Garrett Temple (Memphis Grizzlies) and Anthony Tolliver (Minnesota Timberwolves)
² In case you think I’m some sort of March Madness savant, think again. This is the first year in at least a decade in which my brackets weren’t busted by the Sweet 16.

 


 

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The Best and Worst of Green-Sports, 2018

Eco-athletes became more of a thing in 2018 — and that’s a very good thing.

This statement is not data-based. I haven’t seen data on the number of athletes who engage on environmental issues.

Yet anecdotally, I can say that I spoke to more eco-athletes in 2018 than in any other year since starting GreenSportsBlog in 2013.

Given the dire climate news coming out of recent UN and U.S. government reports, the world needs this year’s eco-athlete “thing” to become a wave in 2019. But that is for another day.

Today, we bring you an eco-athlete-infused BEST AND WORST OF GREEN-SPORTS, 2018.

 

BEST GREEN-SPORTS STORY OF 2018

Leilani Münter, The “Vegan, Hippy Chick with a Race Car”

There are three great reasons why Leilani Münter, the “vegan, hippy chick with a race car,” is GreenSportsBlog’s Best Green-Sports Story of 2018. Münter…

  1. Signed A Well-Fed World and TryVeg.com to sponsor her ARCA series car for an eight race campaign
  2. Earned two top ten finishes
  3. Sampled vegan Impossible Burgers to 30,000 racing fans (they loved ’em!)

 

Leilani Munter Scott LePage

Leilani Münter, GreenSportsBlog’s “Best Green-Sports Story of 2018” (Photo credit: Scott LePage)

 

Thing is, no one would have blamed Münter if she had decided to give up her career as a driver in NASCAR’s ARCA Presented by Menard developmental series before this year.

Her strong commitment to only work with brands that align with her lifestyle and the issues that animate her — most notably veganism, animal rights and the climate change fight — has limited her ability to secure the sponsors and thus the funding necessary to enter races. In some years, Münter has competed in only one race; in others none at all.

But Münter did not quit, although she came close several times. The Minnesota native kept selling the idea that auto racing fans would react positively to vegan messaging — and food. “Some of the vegan brands I called on said ‘the NASCAR fan is not the right audience for us.’ I said ‘you don’t need to talk to vegans; they’re already converted. You need to talk to people who are not already in your world.’ Auto racing fans fit that definition.”

Her logic and persistence — she pitched sponsorship of a vegan-branded car for six years — paid off in 2018 when two non-profit organizations, A Well-Fed World and TryVeg.com, signed on as her lead sponsors to carry the Vegan Strong message. The deal allowed Münter to run an eight race campaign, which included an eighth place finish at the ARCA race during Daytona 500 week and a ninth place result at Michigan International Speedway.

More importantly, Münter and Vegan Strong teamed up at five of her eight races to fund the sampling of vegan Impossible Burgers in the Fan Zones to 30,000 fans. The fans ate ’em up, literally and figuratively.

“Many fans were skeptical at first and didn’t want to try the Impossible Burgers,” recalled Münter. “But once they did, they loved the taste and texture! And when you tell them it’s better for their health and for the planet, they got more excited.”

 

Leilani at Tent

Leilani Münter takes a photo of skeptical racing fans trying Impossible Burgers at the Daytona International Speedway Fan Zone in February (Photo credit: Natalka Lindstrom)

 

I am excited to see what Münter will do for encore to spread her vegan, along with her animal rights and climate change-fighting messages. On the latter, she is a big advocate of electric vehicles — her personal car is a Tesla, powered by solar panels on the roof of her house.

Münter says to expect an announcement about her 2019 plans in early January.

 

PAST WINNERS

2017: The Athletes of Protect Our Winters (POW)

2016: The Rio “Climate Change” Olympics Opening Ceremony vignette

2015: Pac-12 Conference

2014: Forest Green Rovers

 

MORE ECO-ATHLETES WHO MADE A DIFFERENCE IN 2018

I’m happy to say that Leilani Münter is not a lone wolf eco-athlete. She is joined by a veritable All-Star squad of sailors, skiers and more who spoke out and/or took action on the environment this year.

Team director Mark Towill and skipper Charlie Enright led the Vestas 11th Hour Racing Crew to a fifth place finish in the ’round-the-world Volvo Ocean Race. Sustainability is a core element of the team’s DNA. They communicated their ethos of a cleaner, healthier environment to thousands of fans at race stops via an interactive Exploration Zone.

Jessie Diggins, who along with teammate Kikkan Randall, won the gold medal in the women’s team sprint freestyle race at the Winter Olympics in Pyeongchang, South Korea. Diggins also found the time to engage on the climate change fight. She supports a revenue neutral carbon fee and dividend program (CF&D), similar to the bill that was recently introduced with bipartisan support in the House of Representatives. Diggins told the New York Times, “Saving winter is something I believe in…and I feel like we’re actually really at risk of losing it.” 

 

Jessie Diggins NYDN

U.S. Olympic cross country gold medal winner and carbon pricing advocate Jessie Diggins (Photo credit: New York Daily News)

 

Arizona Cardinals rookie quarterback Josh Rosen talked climate change in a March interview in ESPN The Magazine: “One cause I’ll champion is the environment. It touches everything. I mean, the war in Syria started because of the drought and famine that destabilized the country and led the population to revolt against the government. I know global warming is a partisan issue for some stupid reason, but it touches everything.”

Sam Martin, punter for the Detroit Lions and an advocate for renewable energy, helped broker a deal that resulted in new solar installations at Ford Field and the club’s nearby Allen Park training facility. North Carolina-based Power Home Solar approached the team through a preexisting partnership with Martin and his Sam Martin Foundation,

Milwaukee Bucks point guard Malcolm Brogdon and four other NBA players announced the launch of Hoops₂Ojoining the fight for access to clean water in East Africa. Staying in the Beer Capital of the U.S., Brewers’ pitcher Brent Suter penned an OpEd urging action on climate in Fast Company. 

 

GREENEST NEW STADIUM OR ARENA OF 2018

Audi Field, D.C. United

It took D.C. United a quarter century to build its own, soccer-specific stadium. Audi Field sure looks like it was worth the wait as the 20,000 seat, $500 million stadium earned LEED Gold certification when it opened in July. Five months later, it added another honor by being named GSB’s Greenest New Stadium/Arena of 2018.

Audi Field drew our attention for a number of reasons, including:

  • The rooftop solar panel installation that provides roughly one million kilowatt hours of electricity annually, enough to offset nearly one third of the stadium’s electricity usage
  • Nearby access to D.C. Metro system’s green line train
  • An advanced, energy-efficient building envelope/skin
  • A storage vessel that collects rain water underneath the building. When it rains, water drains under the pitch into the vessel where it is slowly released so it doesn’t go into the nearby Anacostia River.

 

Audi Field

A packed Audi Field during the national anthem on opening night (Photo credit: WTOP/Noah Frank)

 

Fiserv Forum, the new home of the NBA’s Milwaukee Bucks, deserves honorable mention. On track to receive LEED Silver certification, the downtown arena is the world’s first bird-friendly sports and entertainment venue, thanks in part to a collaboration with the American Bird Conservancy.

 

PAST WINNERS

2017: Mercedes-Benz Stadium, Atlanta Falcons and Atlanta United

2016: Golden1 Center, Sacramento Kings

2015: CHS Field, St. Paul (MN) Saints

2014: Levi’s Stadium, San Francisco 49ers

 

BEST TEAM ON/GREENEST TEAM OFF FIELD OF 2018

TIE: Philadelphia Eagles, Super Bowl LII Champions and Atlanta United F.C., Major League Soccer’s 2018 Title Winners 

The Eagles checked the on-field box for their Best Team On/Greenest Team Off Field Court of 2018 award when they captured the franchise’s first Super Bowl in dramatic fashion, as backup QB Nick Foles outdueled Tom Brady and the New England Patriots, 41-33. Off the field, the Eagles became the first pro sports team to earn ISO 20121 certification for integrating sustainability practices into their management model. Among other things, the team:

  • Deployed edgy, humorous billboards that encouraged support for GO GREEN, the Eagles’ long-running fan-facing environmental program on Lincoln Financial Field’s concourses, ramps, and yes, even the restrooms.
  • Installed an interactive LED screen at the NovaCare Complex, the team’s practice facility down the street from “The Linc”. “It shows our employees how much energy our solar panels and wind turbines are producing every day, how much we recycle, and more,” said Norman Vossschulte, the Eagles director of fan experience.

And, just before we went to press, the Eagles announced that Lincoln Financial Field earned an upgrade from the US Green Building Council to LEED Gold status — it had qualified for LEED Silver in 2013.

 

Dallas Cowboys v Philadelphia Eagles

Sustainability-themed signage on display at Lincoln Financial Field (Photo credits: Philadelphia Eagles)

 

 

Atlanta United secured its spot on GSB’s Best Team On/Greenest Team Off Field podium by winning the MLS Cup trophy in only its second season of play. The “Five Stripes” knocked off the Portland Timbers 2-0 on Saturday night.

The team’s green cred is also championship caliber. After all, they play at Mercedes-Benz Stadium, the world’s first LEED Platinum pro sports stadium, sharing it with the NFL’s Falcons. Stadium management uses its massive, wrap-around scoreboard to share the green story with fans, 73,019 of whom showed for MLS Cup, the largest crowd in league history.

 

M-B Stadium

Green messaging greets fans of Atlanta United, the newly-minted MLS Cup champion, at Mercedes-Benz Stadium (Photo credit: Lewis Blaustein)

 

PAST WINNERS

2017: Golden State Warriors

2016: Cleveland Indians

2015: New England Patriots

2014: Ohio State University

 

GREEN-SPORTS GREENWASH OF 2018

Eco-Sailor Sir Ben Ainslie Signs Title Sponsor Deal with Fracking and Chemical Company Ineos

Sir Ben Ainslie is the most decorated sailor in Olympics history. As skipper of Land Rover BAR, the British entrant in the 2017 America’s Cup, he also won deserved plaudits for making environmental sustainability, in particular ocean health, a core value of his team.

One thing Sir Ben did not win was the 2017 America’s Cup, despite spending in the neighborhood $135 million over the four-year cycle. By some estimates, it will cost as much as $175 million to mount a legitimate campaign for the 2021 Cup.

So when British fracking^ and chemical company, Ineos, and its founder Jim Ratcliffe, offered Ainslie $153 million to fund the lion’s share of his 2021 Cup quest, Sir Ben had a choice: Take the money and risk being labeled a greenwasher, or keep his good name and his well-earned global reputation as an eco-athlete among fans, competitors, sponsors and more.

He chose Ratcliffe’s fracking money.

 

Ainslie Ratcliffe

Jim Ratcliffe (l), CEO of Ineos, with Sir Ben Ainslie (Photo credit: Toby Melville/Reuters)

 

Not surprisingly, GreenSportsBlog chose Sir Ben for Green-Sports Greenwash of 2018.  

And it wasn’t close for second place.

 

PAST “WINNERS”

2017: Super Bowl LI, Houston*

2016: Super Bowl L, Santa Clara, Super Green But (Virtually) No One (Outside of the Green-Sports Ecosystem) Knew About It*

2015: College Athletics Departments That Talk a Good Green Game But Took Koch Brothers Sponsorship Dollars

2014: Sochi Winter Olympics

 

Fracking (also known by its more technical name, hydraulic fracturing) is a process by which large amounts of water and sand, combined with often hazardous chemicals, are injected, at high rates of pressure, into rock formations to fracture surrounding material for the purpose of extracting oil and gas. Its negative environmental and health impacts are legion, many of which would’ve concerned pre-Ineos Sir Ben. These include contamination of groundwater, large volume water use in water-challenged regions, methane pollution which exacerbates climate change, exposure to toxic chemicals, and fracking-induced earthquakes.
* 2017 and 2016 designation was titled “GREEN-SPORTS MISSED OPPORTUNITY OF THE YEAR”

 

 


 

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GSB News and Notes, Milwaukee Edition: Brewers Pitcher Steps Up to Plate on Climate Change; Bucks Open First Bird-Friendly Arena

Milwaukee is best known for being America’s beer capital. But, as today’s GSB News & Notes demonstrates, Wisconsin’s largest city is also an up-and-coming Green-Sports hub.

Brewers’ pitcher Brent Suter recently showed himself to be an eco-athlete to be reckoned with. He wrote an OpEd in Fast Company, urging Americans to unify around finding solutions to climate change. And Fiserv Arena, the brand new home of the NBA’s Bucks, opened its doors as the world’s first bird-friendly arena.

 

BREWERS PITCHER BRENT SUTER: SPORTS UNITES US, CLIMATE CHANGE SHOULD DO THE SAME

Brent Suter is a busy man this offseason.

The 29 year-old lefty pitcher for the Milwaukee Brewers is rehabbing from Tommy John surgery^ in August that repaired a torn ulnar collateral ligament (UCL) in his elbow. Since recovery from this procedure takes a full year, the hope is that Suter will be able to rejoin his teammates for their stretch run to the playoffs next summer.

And, during breaks from his rehab regimen, Suter penned a thoughtful OpEd that ran in Fast Company’s October 31st issue.

In “Fighting climate change should make Americans come together to find solutions,” Suter noted that, while his Brewers failed in their bid to reach the World Series*, “There’s a bigger test ahead for us. It requires that we come together, just like we do with sports, to address the very real threats from climate change.”

He first went local, pointing out how climate change is very relevant to Milwaukee, citing a recent study that showed drought, heatwaves, and extreme weather associated with climate change will drastically reduce crop yields of barley, a key ingredient in beer.

Suter then widened his lens beyond Milwaukee and beer: “Flooding is on the rise throughout our entire state due to torrential rains, threatening our neighborhoods and infrastructure…These threats are becoming more frequent and formidable for all of America… [Last] month, the UN Intergovernmental Panel on Climate Change (IPCC) warned that we’ve got only 12 years to avert total climate catastrophe. And each week, it seems, new scientific and economic reports highlight the growing threats to industries and regions from climate change. Amidst these dire reports, communities around the country continue to bear the brunt of climate change in the form of hurricanes, storm surges, wild fires, and flooding.”

 

Brent Suter (Photo credit: John Fischer/CSM/Shutterstock)

 

In no uncertain terms, Suter said the world needs to aggressively take on climate change…yesterday: “We can’t keep kicking the climate action can down the road. We need to come together to acknowledge climate change and work together to take real action…We know that the excessive use of fossil fuels is making the climate change at a faster and faster rate that harms our way of life and negatively impacts our health, our economy, and our security. Reducing our overall energy use, making everything more energy efficient, and transitioning to renewable energy, then, are necessary steps for us to take.”

The Brewers southpaw offered three top-line climate change solutions that go beyond renewable energy and electric vehicles:

  1. Improved urban resiliency: Invest in cities and towns so they’re “better prepared to respond to the health, economic, and security risks from floods, storms, and heat waves. They’re getting hit hard now and need our help.”
  2. Transition to sustainable agriculture: Equip farmers and ranchers “With the most sustainable practices, so they can continue to feed the world in ways that are less water, pesticide, and carbon intensive.”
  3. Wise stewardship of natural capital: “Our forests are the lungs that allow us to breathe by absorbing and storing carbon dioxide, and indiscriminate deforestation is just making the planet hotter, drier, and less inhabitable. Protecting and restoring this asset, then, should be our number-one priority.”

 

GSB’s Take: I’ve often heard that the complexity of the climate change issue is main reason there are few athletes who speak out about it. With this OpEd, Brent Suter clearly knocked the complexity canard out of the ballpark. I have no idea what Suter’s post-career plans are, but perhaps he should consider transitioning from eco-athlete to eco-politician.

 

FISERV FORUM, NEW HOME OF THE MILWAUKEE BUCKS, IS WORLD’S FIRST BIRD-SAFE ARENA

Here’s something that hasn’t been said in, oh, 40 years or so: It is an exciting time to be a Milwaukee Bucks fan!

Most of that energy stems from the nightly, “Holy Cow, did you see THAT?!” highlight reel moments delivered by Giannis Antetokounmpo, aka the Greek Freak. If you don’t believe me, check this out:

 

 

And now that management has provided the Greek Freak with a young, athletic, hungry supporting cast that includes sharpshooter Khris Middleton and point guard and eco-athlete Malcolm Brogdon, Bucks fans are downright giddy about one of the NBA’s most exciting and surprising teams this season. I know, I know — it’s early, but still…

The most recent example of the Bucks’ emergence? Last night’s 134-111 rout of the two-time defending NBA champion Golden State Warriors in Oakland. Milwaukee is 9-2 and in second place in the Eastern Conference.

 

Greek Freak

Giannis Antetokounmpo, aka the Greek Freak, takes a free throw (with Steph Curry in the background) on the way to scoring 24 points in last night’s Bucks 134-111 road win over the Warriors (Photo credit: KABC TV San Francisco)

 

To top that off, Bucks fans get to watch their squad in the brand new Fiserv Forum, which is on track to receive LEED Silver certification. And thanks to a forward-thinking collaboration between the Bucks and Bird City Wisconsin, it is also a good time to be a bird in downtown Milwaukee.

That is because Fiserv Forum will be the world’s first bird-friendly sports and entertainment venue.

The 17,500-seat arena was designed to achieve the U.S. Green Building Council’s new LEED Bird Collision Deterrence credit, which was created in partnership with American Bird Conservancy (ABC). To earn the credit, a building must address the primary reasons that birds collide with buildings: reflective and see-through glass and lighting that disorients birds during their nocturnal spring and fall migrations.

 

Fiserv Forum

Fiserv Forum, the new, bird-friendly home of the Milwaukee Bucks (Photo credit: Gary Dineen/NBAE/Getty Images)

 

Bird-friendliness was built in to Fiserv’s Forum’s design in mid-2015, when Bird City Wisconsin — a program of the Milwaukee Audubon Society — first approached the Bucks.

“Bird City Wisconsin came to us three years ago to educate us on migration and best practices,” said Milwaukee Bucks President Peter Feigin. “We were able to integrate many of their suggestions in the design phase of the project.”

Populous, the award-winning architectural firm that designed Fiserv Forum, was also on board, according to Senior Associate Heather Stewart: “When glass or other glass-like materials are employed in venue design, it’s vital to balance insulation and reflectivity to create an ideal environment both inside and out, for people and for local wildlife. We are proud to hear that other sports venues are looking toward Fiserv Forum as the new standard for bird-friendly design around the globe.”

Why does this matter? Because up to one billion birds die annually after colliding with glass in the United States. Scientists estimate that this likely accounts for five to ten percent of all birds in the U.S. and is a contributor to significant declines in bird populations across North America.

“The Milwaukee Bucks’ bold decision to build the world’s first bird-friendly arena speaks volumes about the ownerships’ character, concern for the environment, and desire to be a part of a green community,” said Bird City Wisconsin’s former director Bryan Lenz, who recently joined ABC as its Collisions Campaign Manager. “The Bucks stepped up for birds in a way that no sports franchise ever has.”

 

GSB’s Take: That the Bucks and Fiserv Arena stepped up on bird conservation casts in sharp relief the failure of the Minnesota Vikings to do the same. Bird conservation advocates and architects let team owner Zygi Wilf know, during the planning phase of what would become US Bank Stadium, that the building as designed would be hazardous for birds. Sadly, the team decided not to make the investment in bird collision deterrence. Not surprisingly, the stadium, which opened in 2016 and is located in a highly-trafficked portion of the Mississippi Flyway, has a significant collision problem. Click here for a link to a December, 2017 GreenSportsBlog story on the US Bank Stadium-bird collision issue.

 

 

 

^ Tommy John surgery is a procedure in which a healthy tendon extracted from an arm (or sometimes a leg) is used to replace an arm’s torn ligament. The healthy tendon is threaded through holes drilled into the bone above and below the elbow.
*  The Brewers reached the National League Championship Series where they lost to the Los Angeles Dodgers.

 


 

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GSB News and Notes: Climate Change Threatens World Beer Supply, NBA’s Malcolm Brogdon Launches Hoops2O to Bring H2O to East Africa, Japanese Repurpose Broken Bats into Chopsticks

The sports world has not engaged strongly enough on climate change yet, at least as not as far as I’m concerned. Maybe that will change now that a new report shows climate change will negatively impact the world barley crop, thus threatening…BEER! The Milwaukee Bucks’ Malcolm Brogdon and four other NBA players just launched Hoops2O to help bring fresh water to East Africa by funding the digging of wells. And Japan, a country which has long embraced recycling, turns its broken baseball bats into chopsticks. All in a “Spanning the Globe” GSB News & Notes.

 

DROUGHT AND HEAT COULD IMPERIL WORLD’S BEER SUPPLY; WILL SPORTS INDUSTRY GET MORE ENGAGED ON CLIMATE CHANGE?

Beer and sports go together like Minneapolis and St. Paul.

So maybe, just maybe, a potential beer shortage might spur the sports industry to take faster, more meaningful action on climate change.

A new report in Nature, by an international team of scientists, considered how climate change might affect the barley crop over the next 80 years. Barley is the most widely used grain in beer making^.

 

Screen Shot 2018-10-29 at 10.03.35 PM

Barley, the most widely used grain in beer making, will be under threat from climate change (Photo credit: Beer Smith)

 

Researchers in China, Britain and the United States say that by the end of the century, drought and heat could hurt barley crops enough to cause significant beer shortages.

Given the potentially catastrophic effects of climate change, a beer shortage might seem trivial.

That’s why, according to one of the report’s authors, Dabo Guan, of Tsinghua University in Beijing and the University of East Anglia in Norwich, England, the report was directed at readers in the developed world — to suggest that climate change will hit everyone, not just the poor.

 

Screen Shot 2018-10-29 at 10.07.59 PM

Dabo Guan (Photo credit: University of East Anglia)

 

“We will suffer less,” Guan told James Gorman of The New York Times. “but we will still suffer. [Climate change] may not affect our bread but it will affect our beer.”

Guan and his team merged mathematical models of the impact of climate change on barley crops with models of international trade.

The results revealed that, China and the United States, which drink the most beer of all countries, would experience the most drastic effects. “Under the worst scenario,” Guan told Gorman, “China would lose 10 percent of its beer supply and the United States 15 to 20 percent.”

In models that include high numbers of severe droughts, the price of a bottle of beer in Ireland might double. In the Czech Republic, it could be six or seven times as expensive.

Anheuser-Busch InBev, the world’s largest brewing company, has taken notice. Jess Newman, the company’s director of agronomy in the United States, told Gorman for his Times piece, “We take climate uncertainty very seriously.”

 

GSB’s Take: I’ve been trying to find the “magic bullet” that would get sports teams, leagues and mega-events to engage fans on climate change in a meaningful way. Could a potential beer shortage do the trick? If that shortage would come down the pike in the next three to five years, maybe. But, since this report’s time frame is 80 years, I doubt the sports industry will take much notice.

 

NBA’S MALCOLM BROGDON’S HOOPS₂O JOINS NFL’S CHRIS LONG’S WATERBOYS IN BRINGING WELLS AND FRESH WATER TO EAST AFRICA

Milwaukee Bucks point guard Malcolm Brogdon and four other NBA players announced the launch of Hoops₂Ojoining the fight for access to clean water in East Africa. Rounding out the Hoops₂O “Starting 5” are Justin Anderson (Atlanta Hawks), Joe Harris, (Brooklyn Nets), Garrett Temple (Memphis Grizzlies), and Anthony Tolliver (Minnesota Timberwolves).

 

Brogdon Bucks

Malcolm Brogdon, Milwaukee Bucks point guard (Photo credit: Stacy Revere, Getty Images)

 

Traveling to Ghana and Malawi as a child and seeing the effects of extreme poverty in those countries gave the former University of Virginia star the drive to use his platform as an NBA player to make a difference in Africa.  “I saw from a very young age the value of clean water in communities in Africa,” said Brogdon. “I made a promise to myself that once I reached a time and place in my career where I could do more, I would.

Hoops₂O looks to build upon the successful Waterboys program midwifed and led by Chris Long, a fellow UVa alum, and a two-time Super Bowl Champion defensive end, now with the Philadelphia Eagles. Waterboys, with support from more than 20 current and retired NFL players, funds the digging of wells in the area and teaches the locals how to do the digging and maintaining. To date, Waterboys has raised more $2.6 million to fund 49 wells that will provide water to over 193,000 people.

Brogdon took notice: “When I learned about Chris’ Waterboys initiative and saw their accomplishments by working as a team of players to inspire action, I knew I wanted to expand his vision into the NBA and address our ultimate shared goal to save more lives faster and transform communities.”

 

Brogdon 2

Malcolm Brogdon, founder of Hoops₂o at a Waterboys well site in East Africa (Photo credit: Clay Cook Photography)

 

To get Hoops₂O off the ground, the Starting 5 are asking fans to get involved by participating in the “Ballin’ for Buckets” campaign. Fans are encouraged to pledge a dollar amount per stat line (i.e. points Brogdon will score, the number of 3-pointers Tolliver will hit) for one of the Starting 5 players for the month of November.

Brogdon and each of his Starting 5 teammates also made financial pledges to support Ballin’ for Buckets. Player stat tracking will begin on November 1, but fans can make a pledge now. To learn more and make a pledge, fans are encouraged to visit www.hoops2o.org.

The Starting 5’s goal is to raise $45,000 — the cost of building one solar paneled, sustainable, deep borehole well — by the end of November. Brogdon and friends hope to raise $225,000 to fund five wells by the end of the NBA season next spring.

“I’m honored that our work is expanding into the NBA,” added Waterboys Founder Chris Long. “I couldn’t be more excited about what this will mean for our neighbors who lack access to a fundamental resource. I’m confident that working together as a united front, the NFL’s Waterboys and the NBA’s Starting 5 will bring us one step closer to providing water to one million people.”

 

Chris Long

Philadelphia Eagles defensive end Chris Long, co-founder of Waterboys (Photo credit: WPVI-TV Philadelphia)

 

GSB’s Take: Kudos to Brogdon and his mates for getting involved in the water crisis in East Africa. Basketball and the NBA are very popular across Africa so it’s a natural connection. Could NBA partner Coca-Cola should provide financial and other support that could help scale Hoops₂O. Why not?

 

JAPAN BASEBALL: BROKEN BASEBALL BATS MORPH INTO CHOPSTICKS

When batters from the Fukuoka SoftBank Hawks and the Hiroshima Toyo Carp come to the plate in the Japan Series, which started on Saturday, they will be carrying bats made overseas from white ash and maple, like their major league counterparts. But up until about 15 years ago, most Japanese professionals, including future big leaguers stars Hideki Matsui and Ichiro Suzuki used bats made from wood from the aodamo, a species of ash tree native to Japan.

Since bat makers did not replant the trees as they were cut, aodamo is no longer economically feasible to log on the northern island of Hokkaido, the capital of Japanese bat production. It can take 50 to 70 years for an aodamo tree to grow to a height and thickness needed to make bats. The hope is that if a comprehensive reforestation project is successful, aodamo will again become feasible for baseball towards the latter part of the century.

To make that a reality, conservationists and aodamo bat enthusiasts need to drum up interest in restoring the tree population now.

That is where turning broken bats into chopsticks comes in.

The germ for this idea was born in 2000. According to Jeré Longman of The New York Times, “An article in The Nikkei financial newspaper and other Japanese publications first sounded alarms about the decreased availability of aodamo wood. The Nikkei article was read by officials at the Hyozaemon chopsticks company [and its] chief executive [and former high school baseball player], Hyogoo Uratani.”

At that time, broken bats were mostly given away or burned in barrels to keep players warm during spring training. Uratani and his friend Takeo Minatoya, who had been a general manager in the Japanese Central League, conjured the bats-into-chopsticks program to publicize the aodamo wood problem.

Only the barrel of the bat is thick enough to make chopsticks.^ The barrel is sawed from the handle, sliced vertically into thin blocks then sanded by craftsmen into the shape of chopsticks. Hyozaemon officials told Longman, “the barrel of one bat can yield five or six pairs of chopsticks.”

 

Chopsticks

Broken baseball bats used to be burned in Japan. Now they become chopsticks. (Photo credit; Shiho Fukada/The New York Times)

 

Today, all 12 teams in Japan’s Central and Pacific Leagues take part in the bats-to-chopsticks initiative. The company  collects an average of 10,000 broken bats each season.

Per Longman, “Hyozaemon pays a licensing fee to put team logos on its chopsticks. In turn, Nippon Professional Baseball, Japan’s equivalent of Major League Baseball, makes an annual contribution of 3.5 million yen, or about $31,000, to the nonprofit Aodamo Preservation Society. The money is used to plant aodamo seedlings on Hokkaido.”

More than aodamo 10,000 trees have been planted so far with many more to come.

 

Chopsticks 2

Chopsticks from broken bats display logos from Japan’s Central and Pacific League teams (Photo credit: Shiho Fukada/The New York Times)
^ In addition to the barrel being used for chopsticks, the tapered portion toward the handle can be repurposed into shoehorns and handles for forks and spoons. The cap of the bat can be made into a drinking cup.

 


 

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