NY Times Runs 2nd Its Green-Sports Story in as Many Weeks: “Hockey In The Desert”

The New York Times is starting to become a Green-Sports media All-Star! For the second time in two weeks, the “Gray Lady” ran a story about the intersection of Green & Sports. “Hockey In the Desert” by John Schwartz, appeared in The Times’ Climate: FWD online newsletter. 

 

Two weeks ago, Ken Belson, The New York Times’ lead NFL reporter, jumped into the #CoverGreenSports waters with Sports Stadiums Help Lead the Way Toward Greener Architecture.” His piece, which told the story of how and why Atlanta’s Mercedes-Benz Stadium, became the first pro sports stadium to earn LEED Platinum status, was terrific to my mind. But I thought this would be a typical mainstream media, Green-Sports one-off.

Happily, The Times proved me wrong, as, less than a week later, they ran “Hockey In the Desert,” by John Schwartz, as part of its Climate: FWD online newsletter. 

 

John Schwartz Daily Texan

John Schwartz, science writer at The New York Times (Photo credit: The Daily Texan)

 

Schwartz’ story actually centers on the non-green aspects of playing ice hockey at T-Mobile Arena in Las Vegas in June — the hometown Knights, in their inaugural season, somehow made it to The Stanley Cup Finals against the Washington Capitals so they are still hosting home games in desert as summer beckons. With that in mind, Schwartz asked the obvious question: “Doesn’t that mean that hockey is contributing to climate change — and maybe its own demise — by building ice palaces in the desert?”

After citing the obvious mega-challenge —”The outside temperature was in the 90s Fahrenheit (30s Celsius) before Game 1″ — Schwartz dove into the environmental issues surrounding the hosting of an NHL hockey game in a desert climate beyond simply the making of a quality ice sheet: “Cooling the vast volume of inside air and taking out the humidity so that players and spectators are comfortable requires an enormous amount of energy.”

 

T-Mobile Arena

T-Mobile Arena, home of the Las Vegas Knights (Photo credit: Trip Advisor)

 

Of course, the environmental challenges surrounding the playing of sports indoors in hot climes goes far beyond hockey. The writer quoted recent GreenSportsBlog interviewee Robert McLeman, an associate professor in the department of geography and environmental studies at Wilfrid Laurier University in Waterloo, Ontario, as saying that all arenas “come at a high environmental cost,” and that the discussion about hockey provides “an entry point into a conversation about what we want with these recreational facilities, and how to make cities more green.”

 


 

GSB’S TAKES

  • The fact that the The New York Times is starting to find that Green-Sports is among the news that is “Fit to Print” (and/or post online, as the case may be) is more important than the actual content of Schwartz’ story.
  • Let’s not rest on our laurels. Two stories on Green-Sports in The Times in two weeks is cause for celebration. But it’s not a trend, not even close. That means we need to keep pushing the #CoverGreenSports hashtag.
  • Schwartz’ piece was strong. It illuminated several important issues surrounding the putting on indoor sports events in hot climates. I learned some things.
  • He should’ve included a bit more about the steps the NHL and NHL Green are taking to lessen the environmental impact of their sport — one line and a link didn’t do justice to the NHL’s Green-Sports leadership.
  • That the story appeared in Climate: FWD and not the sports section reinforces one of the impediments Belson says stands in the way of more frequent Green-Sports coverage: The topic doesn’t belong to any one section or editor; no one has ownership of it. Belson has a valid point — I, for one, think Green-Sports should reside in the sports section to provide oxygen to this subject to a wider audience than the already “converted,” In Science Times and Climate: FWD. Hopefully the editors at The Times will figure this out.

For now, I’m happy that two Green-Sports stories appeared under The New York Times masthead in two weeks.

 


 

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Ken Belson and The New York Times #CoverGreenSports

About a month ago, GreenSportsBlog launched a new hashtag, #CoverGreenSports. Its goal is to encourage the mainstream media, from sports to green to news, to cover the sports greening movement. Last week, the US “paper of record,” The New York Times and lead NFL writer Ken Belsonstepped up to the #CoverGreenSports plate in a big way, with “Sports Stadiums Help Lead the Way Toward Greener Architecture”

 

The fourth week in May should be a quiet time for the lead NFL reporter at The New York TimesThe draft, which took place in April, is already old news and training camps don’t open until late July. You would think this time of year is when NFL writers should be on vacation.

But last week was a busy one for Ken Belson, proving that there is no such thing as a quiet period for the NFL.

 

Ken Belson NYT

Ken Belson of The New York Times (Photo credit: The New York Times)

 

In fact Belson, working at breakneck pace, had three stories in The Times over a 48 hour period:

  1. “The NFL and Nike Make Room for Fanatics,” detailed how the League expects revenue from merchandise sales to increase by 50 percent by 2030 through a new deal with Fanatics.
  2. In “NFL Anthem Policy Bound to Please Only the NFL,” Belson opined about the NFL’s controversial, just-announced national anthem policy. It was instituted in response to protests by some NFL players in 2016 and 2017, most notably ex-49ers QB Colin Kaepernick, who knelt during the playing of the national anthem. They did so to draw attention to police brutality and other social injustice against African-Americans. But many NFL fans, including President Trump, feel that the kneeling players disrespect the flag. The new policy requires players to stand for the playing of the anthem or stay in the locker room during that time. There was no player input on this decision. Belson’s take: “It’s hard to envision the N.F.L. crafting a policy that satisfies everyone. But one that is likely to satisfy only the 32 owners hardly seems like an enlightened solution.”

But it was his third story that interested me most — and made me smile.

In Sports Stadiums Help Lead the Way Toward Greener Architecture,” Belson gave Times readers a terrific Green-Sports tutorial. 

He kicked off with Atlanta’s Mercedes-Benz Stadium, the new home of the city’s NFL and MLS teams and the world’s first LEED Platinum certified stadium. Belson’s main insight is in sync with GreenSportsBlog’s overall ethos: “Green stadiums are shining a light on the complex and critical issue of climate change. Fans disinclined to care about the issue are exposed to things like highly efficient LED lighting or low-flush toilets, and can see that going green is not a hardship, but a choice.”

 

Mercedes-Benz Stadium

Mercedes-Benz Stadium in Atlanta, the first to win LEED Platinum certification. (Photo credit: Kevin D. Liles for The New York Times)

 

Belson then took readers on a brief trip across the pond — “many of the innovations [in green stadiums-arenas] are being developed in Europe, where laws and regulations governing greenhouse gas emissions are stricter,” — before pivoting back to North America and the National Hockey League.

He lauded the NHL as a green leader among sports leagues for understanding the existential threat the sport faces from climate change and for taking steps to combat it: “The number of ponds that freeze over in winter has fallen dramatically in recent years, making the sport less accessible in countries like Canada, where many children first start playing the game outdoors. Going green is a way to address a long-term threat, not just save money.”

 

Lake Louise hockey

According to a study by McLeman and Robertson, published in The Canadian Geographer, the future of outdoor ice hockey on Lake Louise in Alberta and elsewhere in Canada is at risk due to the effects of climate change (Photo credit: Edmonton Journal)

 

GreenSportsBlog readers are likely familiar with much of this. And the folks quoted in Belson’s piece likely ring a bell.

You probably recognize Scott Jenkins, Mercedes-Benz Stadium’s general manager and the Chairman of the Board of the Green Sports Alliance, as an “evangelist of all things green.” 

 

 

LEED Platinum Certification Event - from right - Rich McKay, Scott Jenkins, Arthur Blank

Scott Jenkins (c), General Manager of Mercedes-Benz Stadium, flanked by Rich McKay (l), President of the Atlanta Falcons and Arthur Blank, at the LEED Platinum announcement event (Photo credit: AMB Sports and Entertainment)

 

And you probably know of Allen Herskhowitz, ex-President of the Alliance and a founder of Sport and Sustainability International (SandSI), which promotes low-carbon strategies for sports teams, leagues and association. He told Belson, “Any single sporting event doesn’t really have a giant ecological footprint, whether it’s a football game or even a season for a team. But the cultural and social platform of sports is almost unparalleled in terms of its ability to reach people.”

Yes, you may recognize Scott and Allen and the many other Green-Sports luminaries who have been featured in our posts these past five years, but the thing is, most humans have no idea who they are and are unaware of the important work they are doing. 

So it is very important that The (NOT failing) New York Times, with its massive reach and prestige, has decided to #CoverGreenSports with Belson’s piece.

Does this foreshadow a trend? 

It should, especially since the millennial and GenZ readers that The Times — and for that matter, almost all media outlets — is desperate to engage, care more deeply about the environment, sustainability and climate change than do their predecessor generational cohorts. 

But it is, methinks, too early to tell. 

One potential brake on an increase in Green-Sports coverage from mainstream media outlets is that the topic crosses many areas — sports, green/environment, business, and politics, to name a few.  That means that no one department claims natural ownership of Green-Sports and so no editor will assign a beat writer to cover it. What is more likely is that the hodgepodge we see now — a rare story by a sports reporter here and another one-off story from a business reporter there — will continue.

Until, that is, a department editor — I don’t care which department — says strongly “Green-Sports is MINE!”

With that in mind, we invite any visionary Green-Sports-minded editors to go through GreenSportsBlog’s archives to find a few hundred compelling story ideas to bring to their readers.

You will be glad you did!


 

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