Green Sports Alliance Announces Environmental Innovator of the Year Awards

The Green Sports Alliance today announced ten winners of its 2019 Environmental Innovator awards. The honorees — a wide-ranging group that includes a chef in addition to the more teams, venues and nonprofits one might associate with this award — will be presented with their hardware at the Alliance’s Summit at Lincoln Financial Field in Philadelphia on June 19.

 

Last week, the Green Sports Alliance announced that the USTA, Lauren Tracy, its director of strategic initiatives, and the legendary Billie Jean King, had won its 2019 Environmental Leader award.

Today, the Portland, Oregon-based Alliance followed that up by recognizing ten organizations with 2019 Environmental Innovator awards. In no particular order, the winners are:

The Center for Sport and Urban Policy (CSUP) at Georgia State University works to enhance public understanding of issues related to sports and environmental sustainability by bridging the gap between academic research and the sports industry. CSUP provided volunteer recruitment services for the Playoff Green program at the 2018 College Football Playoff National Championship Game, where more than 40 students, faculty, and staff served as Green Ambassadors to promote sustainable behavior during the game. 

Despite not reaching the NBA Finals, the Milwaukee Bucks had a breakout 2018-19 regular season, securing the league’s best regular season record. The club also moved into the beautiful new Fiserv Forum, which earned LEED Silver certification soon after it opened. And arena management, in conjunction with concessionaire Levy, announced a broad swath of sustainability initiatives, including plans to not offer straws at events and to utilize compostable food packaging. To date, Fiserv Forum has eliminated 370,000 straws and 50 tons of food waste that would have otherwise gone to landfills. 

 

fiserv Ty Helbach

Fiserv Forum, newly-minted LEED Silver certified home of the Milwaukee Bucks (Photo credit: Ty Helbach)

 

Staying in Milwaukee, Chef Seth VanderLaan, of Delaware North, has made sustainability a focus at Miller Park, home of MLB’s Brewers, since arriving four seasons ago. He regularly speaks at regional events discussing how to source food locally for 45.000 fans and added an on-property biodigester — during its 2018 test phase it diverted over 28,000 lbs. of waste from the landfill. Chef Seth also works with children on their “Roots for the Home Team” farm-to-stadium program and was instrumental in building the on-property gardens at the 18 year-old ballpark, where produce is harvested to serve the team and fans.

 

Seth VanderLaan

Chef Seth VanderLaan (Photo credit: Milwaukee Journal Sentinel/Michael Sears)

 

During the 2018 football season, the Los Angeles Memorial Coliseum Zero Waste Program diverted more than 91 percent of the 293 tons of waste generated at the stadium and achieved zero waste during 14 of the 17 football game days during the season. The Coliseum, which hosts USC football and the LA Rams of the NFL, until the latter moves into its new home in 2020, uses its zero-waste program and annual Green Game as an engagement platform to educate fans about recycling, composting, and sustainability.

 

la-coliseum-usc-neil-leifer

The world-famous LA Coliseum (Photo credit: Neil Leifer)

 

Sticking with diversion, NC State University’s Zero Waste Wolfpack (ZWW) program has engaged students and fans to reduce waste at athletic events. Since its launch in 2015, the diversion rate inside Carter-Finley Stadium, home of NC State football, has improved from 18 percent to 44 percent in 2018. But ZWW goes beyond football: Last year, more than 18,000 fans at every men’s and women’s soccer match and thousands of fans attending home track and field events were able to recycle, compost, and engage with ZWW volunteers. 

Pocono Organics is a 90-acre organic farm located in Long Pond, PA that grows a number of regenerative crops including fruits, vegetables, grains, herbs, potatoes, and greens. When fully operational, the farm will draw power from the 25-acre 3MW solar farm that also powers its sister company, Pocono Raceway. Pocono Organics has developed the first-ever “Farm-to-Track” program with Pocono Raceway. The raceway diverts 75 percent of event-weekend waste and sends its compostable waste to the farm. The farm uses the compost to grow organic foods, which in turn will be served at the raceway. 

 

Pocono Organics

Representatives from Pocono Organics speak at a news conference last July for the groundbreaking of the company’s 50-acre farm in Long Pond, Pa. (Photo courtesy of Pocono Organics)

 

The San Francisco Giants’ Oracle Park (formerly AT&T Park) earned LEED Platinum Certification in 2019. The club was able to move up from LEED Gold (achieved in 2014) to Platinum in part by installing or investing in:

  • LED field lights (55 percent energy reduction)
  • A new field irrigation system (reduced water usage by more than 50 percent)
  • Renewable energy credits (offset 50 percent of their energy use) 

2019 saw the Seattle Sounders FC commit to carbon neutrality, becoming the first professional franchise of the five major leagues (MLB, MLS, NBA, NFL and NHL) to do so. The pledge, well-received by fans and the broader community alike, is not a one-off: The club has guaranteed to remain carbon neutral in perpetuity.  

The Banff Marathon takes place annually in beautiful Banff National Park in Alberta where it hosts more than 10,000 participants over a series of activities spanning three days. Since the inaugural race in 2014, in partnership with SustainDriven, event organizers have continuously worked to decrease its environmental footprint and mitigate those environmental impacts it cannot eliminate. The green highlight of the 2018 event was its incredible 100 percent waste diversion rate. You read that right: No waste was sent to landfill! A robust education program and “Sustainability Village” that engaged runners, sponsors, volunteers, staff, vendors, media, and spectators certainly helped. 

 

banff marathon

Runners helped the 2018 Banff Marathon achieve a 100 percent waste diversion rate (Photo credit: Banff Marathon)

 

Last but certainly not least, University of Texas (Austin) Athletics created a strategy for all UT athletic events to achieve zero waste by 2020. They are getting close at their crown jewel, Longhorns football: The athletics department closed in on the 90 percent diversion rate threshold needed to claim zero waste, reaching 76 percent diversion at one home game last season at the 100,000-seat Darrell K. Royal Memorial Stadium. To get there, 900-ish volunteers donated 2,700 hours of time, with their actions reaching more than 600,000 fans. Looking ahead to the 2019 season, GSB predicts that the Longhorns, ranked #6 in the Sporting News preseason poll, will make it to the College Football Playoff semifinals and the athletics department will get to zero waste a year ahead of schedule. 

 

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog
#CoverGreenSports

The GSB Book Review: “Routledge Handbook of Sport and the Environment”

You know the green-sports movement is gaining traction when anthology textbooks/handbooks about the subject, made up of more than 30 scholarly articles, are published. Enter Brian P. McCullough, Assistant Professor in the Sport Administration and Leadership program at Seattle University. He, along with Timothy B. Kellison, Assistant Professor of Kinesiology and Health at Georgia State University, are the principal editors of “The Routledge Handbook of Sport and the Environment.” Here then is GreenSportsBlog’s first ever book review.

 

I thought the new “Routledge Handbook of Sport and the Environment” (click here for the link to the book) was the first Green-Sports textbook ever published. Brian P. McCullough, one of its two principal editors, set me straight.

 

Routledge

 

He let me know it is a graduate-level follow up to “Sport Management and the Natural Environment” (Routledge), a 2015 text for undergraduate students by Dr. Michael Pfahl of Ohio University and Dr. John Casper of North Carolina State University (NC State).  “Timothy Kellison from Georgia State University and I co-wrote a chapter in that book,” McCullough related. “Later that year, Routledge Publishing reached out to me to see if I would be interested in writing and editing a textbook for graduate students, doctoral candidates and green-sports practitioners. I enthusiastically said ‘yes’ and immediately brought Tim in.”

 

11052014- Faculty/Staff portrait sessions Day 2

Brian P. McCullough, principal editor of the “Routledge Handbook of Sport and the Environment” (Photo credit: Seattle University)

 

kellison-profile

Timothy B. Kellison, principal editor of the “Routledge Handbook of Sport and the Environment” (Photo credit: Georgia State University)

 

The duo’s overarching goal was to build upon what Pfahl and Casper had done and firmly establish green-sports as a legitimate sub-genre of academic research and scholarship within sport or environmental management. What resulted is a 34 chapter anthology, with 46 contributors — some who have written on green-sports before, as well as others who have written on sport or environmental management.

My main takeaways after reading a smorgasbord of six of the 34 chapters, are that “Routledge Handbook of Sport and the Environment”:

  • Demonstrates that green-sports as a “thing” has moved beyond its “start up,” 1.0 phase to its “early growth,” 2.0 phase. Green-sports is clearly still in its early days, certainly in terms of broad fan awareness and also as far as environmental actions on the ground are concerned — the percentages of LEED certified stadia/arenas and Zero-Waste games are still relatively low at this point. That said, sustainability has taken root within the sports industry — the NHL’s carbon neutral seasons, more LEED certified stadia/arenas being built every year, and LED lighting becoming commonplace, are but three of many examples. This handbook’s mere existence and, even more so, its 34 chapters of meticulously researched green-sports scholarship demonstrates the topic’s depth, its diverse avenues for study and also its interest for academics. It is an important marker of green-sports’ increasing maturity.
  • Will serve as an important text for sport and/or environmental management graduate students. In particular for those pursuing sport management, the text can provide a solid grounding in sustainability that they then can bring to jobs with teams, leagues and venues, thus deepening sustainability’s roots within those organizations.
  • Can be a valuable reference for sustainability practitioners, operations professionals, and communications executives at sports leagues, teams and venues. It provides rigorously researched examples of a wide variety of environmentally-focused initiatives that can be built upon by teams and venues currently sitting on the green-sports sidelines.
  • Will lay the groundwork for future, more refined and meaningful green-sports scholarship and textbooks. McCullough’s and Kellison’s work shows that the state of academic research at the intersection of Green & Sports is in its early days, reflecting the newness of the field overall.

 


 

Here is a quick synopsis of the six chapters mentioned above:

Chapter 3: “Economics, sports and environment: incentives and intersections”

Allen R. Sanderson, an authority on sports economics issues and the author of the “On Economics” column for Chicago Life magazine, and Dr. Sabina L. Shaikh, a behavioral economist and director of the Environmental Studies program at the University of Chicago, examine the three-way intersection as it applies (or doesn’t) to the Olympics, NFL, auto racing, tennis, golf, and college athletics.

 

Sabina Shaikh

Sabina L. Shaikh, PhD (Photo credit: University of Chicago)

 

According to McCullough, “[Allen and Dr. Shaikh] use this chapter set the stage for how and why different sets of fans engage or don’t engage in sustainable behaviors and what can be done to ‘move the needle’.”

 

Chapter 5: “Climate change and the future of international events: A case of the Olympic and Paralympic Games”

Will past Olympic and Paralympic Games host cities be suitable venues in a climate changed world in 2100? Dr. Lisa M DeChano-Cook, Associate Professor of Geography at Western Michigan University and Dr. Fred M. Shelley, Professor of Geography at the University of Oklahoma take that on in Chapter 5.

The authors calculated estimated February and August 2100 temperatures by assuming average temperature increases of 1°C and 4°C. They also took into account potential sea level rise by 2100 of 0.3 meters at the low end and 1.2 meters at the high end.

With those parameters, prior Winter Olympic and Paralympic venues Sochi, Squaw Valley, and Torino are likely to be unsuitable hosts in 2100 in both the low and high scenarios. Calgary, Lake Placid, Lillehammer, Sapporo and St. Moritz are likely to be suitable in both scenarios. Every other Winter Olympic site is predicted to be either be unsuitable and/or “at risk” in at least the high temperature rise case if not both.

Athens, Rio and Tokyo (the site of the 2020 Games) are seen by the authors as likely being unsuitable Summer Games hosts in 2100 in both the low and high temperature rise cases. Amsterdam, Helsinki, and Los Angeles, the host in 2028, are all unlikely to make the grade in 2100 due to sea level rise. Best bets among prior host cities to be able to host in 2100 include Berlin, London, Melbourne, Mexico City (a surprise to yours truly), Munich, Paris (the 2024 host), Stockholm and Sydney.

 

Tokyo Olympics

The Japanese team enters the Tokyo Olympic Stadium for the opening ceremonies of the 1964 Summer Olympics. Drs. DeChano-Cook and Fred M. Shelley project that Tokyo will be an unsuitable site, due to climate change, by 2100. (Photo credit: IOC).

 

Chapter 10: “Marketing sustainability through sport: The importance of target market insights”

McCullough didn’t have to go far to find one contributor — Dr. Galen T. Trail, a colleague at Seattle University. They cowrote “Marketing sustainability through sport: The importance of target market insights.” In it, Trail and McCullough use data collected from a 10-mile running event to determine that different market segments respond differently to sustainability-focused engagement initiatives (i.e. recycling, offsetting travel related emissions). The researchers went beyond basic demographics (i.e. income, age) to delve into psychographics: values and attitudes; activities, interests and opinions; lifestyle, and more to determine how committed people who participated in or attended the race would be to taking different environmental actions.

 

Chapter 22: “Tailgating and air quality”

A possible linkage between “Tailgating and air quality” is examined by the aforementioned Dr. Jonathan M. Casper of NC State and his colleague, Dr. Kyle S. Bunds. The chapter represents the first attempt to understand the impacts of air pollution, if any, on tailgaters.

Thanks to a grant from the EPA, the authors were able to design an innovative study that would be conducted in and around Carter Finley Stadium, home of NC State football during the 2015 season. They used five stationery monitors to capture ambient air every 10 seconds at the perimeter of the tailgating parking lots. Another mobile device measured exposure to pollutants inside the lots and also in the stadium itself.

The stationery monitors showed that air pollution levels were in the healthy range during pre-game tailgating — this was somewhat surprising to me — and while the game was going on. But they spiked to unhealthy levels after the game when fans exiting the parking lots at roughly the same time lead to significant traffic congestion. The mobile devices showed similar results — “fair” air quality in the tailgating areas with spikes in CO₂ and carbon monoxide (CO) due to “flowing traffic, idling vehicles, generators (particularly older generators), and charcoal grills.”

 

Carter Finley Sensors

Researchers strategically placed stationary air quality monitors in each of the major tailgating lots at NC State’s Carter-Finley Stadium. (Photo credit: NC State University Sustainability Office)

 

The authors offer some ideas on how venue operators can encourage fans to reduce emissions. This study seems like the tip of the iceberg for what could promise to be a rich area of inquiry.

 

Chapter 25: “Sport participation to create a deeper environmental identity with pro-environmental behaviors”

Drs. Vinathe Sharma-Brymer, an inter-disciplinary educator working in Australia, England and India; Tonia Gray, a senior researcher at the Centre for Educational Research at the University of Western Sydney; and Eric Brymer, a Reader at the Carnegie School of Sport at Leeds Beckett University, teamed up to show how, if managed effectively, participation in some outdoor and adventure sports (OAS) can cultivate a deeper environmental identity and pro-environmental behaviors. In fact, some political conservatives who become OAS enthusiasts may less likely to become climate change deniers.

 

Chapter 34: “A pragmatic perspective on the future of sustainability in sport

Messrs. McCullough and Kellison close the handbook with their assessment of the current state of play of green-sports and where the field is likely to go. Their main conclusion is that, for green-sports to become more than a small, niche movement will require “those interested in mainstreaming environmental sustainability…to press the many organizations that have committed either halfheartedly or not at all…through economic incentives, social pressures, or legal mandates. Until then, the promise of sport as a powerful vehicle for environmental change will remain unfulfilled.”

Couldn’t have set it better myself.

Click here for a link to chapter 34.

 


 

The “Routledge Handbook of Sport and the Environment”, edited by Brian P. McCullough and Timothy B. Kellison, published by Routledge, can be purchased on Amazon and Google Books.

 


 

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us @GreenSportsBlog