GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field

For the past four years, GreenSportsBlog has featured the teams, athletes and events that are taking the Green-Sports lead. What we haven’t focused on much is how said teams and players have done on the court or field. Well, that changes today as we unveil a new occasional feature, the GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, in which we highlight the recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience. Also, it’s fun. And if there’s one thing the climate change/environmental world can use more of — including the Green-Sports niche — is fun.

 

Dartford F.C.

Dartford Football Club in Kent, located 18 miles southeast of London has always resided in the lower rungs of the English football (soccer) pyramid and is currently in the sixth tier.

Yet this classic “small club” has gone big when it comes to sustainability. Its 11 year-old Princes Park was built with sustainable construction materials, boasts on-site solar panels, an advanced rainwater reclamation system and a green roof.

 

Princes Park Green Roof

Princes Park, home of Dartford F.C., and its green roof (Photo credit: Dartford F.C.)

 

On the pitch, Dartford F.C. has one major goal this season: Earn promotion to the fifth tier National League by finishing first in the National League South. After its high octane 4-2 home win on Tuesday over Eastbourne Borough, Dartford moved into a 4-way tie for first place. There’s a long way to go — Dartford just played the 11th game of its 42-game season — but the early signs are strong.

Next up for “The Darts” is a Saturday visit to 17th place Weston-super-Mare A.F.C. (I love these British team names).

 

Forest Green Rovers

Sticking with the minor leagues of English football, we turn to Forest Green Rovers.

Its owner, Dale Vince, OBE, who also owns solar and wind company Ecotricity, has set out to turn the West Midlands club into the Greenest Team in Sports. From solar panels on the roof to an organic pitch that is mowed by a solar powered mow-bot to exclusively-vegan concession stands, Vince and FGR has succeeded in setting the Green-Sports pace.

Vince realizes that the FGR Green Story will get more attention and followers the better the team does on the pitch.

On that score, the team made a significant leap when it earned promotion in May from the fifth tier National League to fourth tier League Two for the first time in its 125 year history.

Now the trick is to stay in League Two this season — to do so, FGR cannot finish in the bottom two places or it will be relegated back down from whence they came. And it won’t be easy as stepping up a league means a significant step up in competition.

FGR has had a scratchy start to the 2017-2018 season, earning but one win and one tie from their first seven contests. Thus Saturday’s match at Port Vale was key as a loss would mean FGR would be in the dreaded “relegation zone,” a place you don’t want to be, even this early in the season (eight matches have been played in the 46-game schedule).

And things looked dicey when Port Vale took the lead in the 20th minute. But, in the 66th minute, Omar Bugiel entered the game for FGR as a substitute and two minutes later, the the Lebanese National Team member leveled things with a glancing header. From then on, FGR applied constant pressure but could not net the game winner. Still, a tie on the road was a solid result and keeps FGR out of the relegation zone for now.

 

Omar Bugiel FGR

Lebanese international Omar Bugiel scored the equalizer for Forest Green Rovers in their 1-1 draw at Port Vale on Saturday (Photo credit: Forest Green Rovers)

 

Friday night, Forest Green Rovers’ fight to stay above danger continues when 10th place Swindon Town F.C. comes to The New Lawn.

 

Stephen Piscotty, St. Louis Cardinals

GreenSportsBlog has closely followed the 25 year old Redbirds outfielder after interviewing him in January. Why did we talk to Piscotty? Two reasons:

  1. Coming off of a stellar first full season in the big leagues, with 25 homers and 85 RBIs, Piscotty was primed for a breakout 2017 campaign.
  2. A 2015 Stanford graduate, with a degree in Atmosphere and Energy Engineering, Piscotty is the rare athlete to express serious knowledge of and interest in clean tech—specifically solar and smart grid.

 

Manager of Photography

Stephen Piscotty, St. Louis Cardinals outfielder (Photo credit: Taka Yanagimoto/St. Louis Cardinals)

 

Unfortunately, Piscotty has had a very rough second season:  Two stints on the disabled list with hamstring and groin injuries combined with a sophomore slump at the plate led to a demotion to Triple-A Memphis in early August.

But these struggles pale in comparison to the news Piscotty received over Memorial Day that his mother, Gretchen, had been diagnosed with ALS^ or Lou Gehrig’s Disease.

As the July 31st trade deadline approached, rumors surfaced that the Cardinals were trying to deal Piscotty to the Oakland A’s to allow him to be nearer to his mom and family in the Bay Area. That trade did not come to pass.

In fact, Piscotty was sent back up to St. Louis from Memphis after only a couple weeks. Shortly thereafter, he launched a game-winning homer against the Padres on September 6 in San Diego, with his mom in the stands. This gave a much-needed boost to the Cardinals in their long shot bid to make the playoffs — as of this writing, the Redbirds are 4.5 games out of a wild card berth with 13 games to go.

 

^ If you are interested in donating to support ALS research, please click here for a link to the ALS Association

 


 

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GSB News and Notes, UK Style: Arsenal Supporters Protest Owner Stan Kroenke’s Ownership of Hunting Channel; Oval Cricket Ground/SkyTV Tackle Plastic Ocean Waste; Forest Green Rovers League Two Debut Earns Big Media Coverage

With the 2017-18 Premier League (EPL) football/soccer season set to kickoff tomorrow/Friday, with Arsenal hosting Leicester City, and with a raft of interesting Green-Sports stories breaking out across England, now is a perfect time for a UK style GSB News & Notes. And, just like the EPL campaign, we start with Arsenal, as their supporters protest the club’s American owner Stan Kroenke and his ownership of a cable TV hunting channel. Then we move on to an initiative from London’s Oval Cricket Ground and SkyTV to build awareness of, and action on the plastic ocean waste issue. We end with GSB fave Forest Green Rovers (FGR). Their debut in the fourth tier of the English Football pyramid, League Two, after earning promotion from the fifth tier last spring, drew coverage from major media outlets the world over. Why? Because FGR is the Greenest Team in Sports.

 

 

ARSENAL SUPPORTERS PROTEST OWNERS OWNERSHIP OF CABLE TV HUNTING CHANNEL

Arsenal is one of the Premier League’s (EPL’s) most decorated clubs, with 13 league titles and a record 13 FA Cup trophies to its credit. It is also an EPL green leader: The club just extended its partnership with Octopus Energy to supply the Emirates Stadium with electricity generated solely from renewables. The stadium also puts its 100 percent of its food waste through an anaerobic digester, which then gets composted.

Gunners’ supporters seem to be supportive of the clubs greening initiatives but that hasn’t stopped them from criticizing the club’s American owner, Stan Kroenke, on another environmental issue — animal cruelty — specifically, his company’s ownership of My Outdoor TV (MOTV), a hunting-themed cable network. And they are, smartly it says here, pushing Arsenal’s main sponsors — Emirates, Puma and Vitality — to condemn Kroenke’s support for hunting.

According to Jack de Menezes of The INDEPENDENT of London, “a petition calling for [Emirates, Puma and Vitality] to call for Kroenke ‘to stand down’ has [as of August 3rd] nearly reached 50,000 signatures, as pressure continues to grow on the American billionaire following the launch of his hunting TV channel.”

Kroenke has faced searing criticism and outrage from Arsenal supporters after it was revealed on August 1 that MOTV is owned by his company, Kroenke Sports & Entertainment. Per de Menezes, the aforementioned petition calls for a “meeting between the Arsenal board, key sponsors, leading animal rights charities and most importantly, [representatives] of the international fan bases regarding this situation.” Tom Farmery of The Daily Mail reported that the dustup reached up to the highest levels of British politics as UK Labour Leader Jeremy Corbyn joined the criticism of Kroenke’s MOTV app, which for £7.60 ($10.06) a month offers “the Netflix of the hunting world.”

But perhaps it was the BBC and its “Have I Got News For You” show that nailed the story with this tweet of a doctored jersey (“kit” in British English,) which Arsenal fans then picked up with a vengeance.

 

Arsenal Tweet

 

Can you see American sports fans protesting against a hunting channel? Or against fracking? While there certainly were marches against Mike Vick after he served his time for organizing dog fights, it’s hard for this reporter to imagine a movement against hunting in the US. And if that’s hard to imagine, it’s harder still to picture protests against, say, fossil fuel companies who sponsor sports events/teams. We certainly can learn some things from our British sports fan cousins.

 

LONDON’S OVAL CRICKET GROUND PARTNERS WITH SKY TV ON PLASTIC OCEAN WASTE CAMPAIGN

Sky TV, one of the UK’s two largest sports broadcasters (BT Sport being the other) is advancing Green-Sports in ways that its US counterparts ESPN, Fox Sports, NBC Sports, and CBS Sports, should emulate.

Kia Oval Stadium, the 24,000 seat South London home of the Surrey cricket club, partnered with Sky and its new Sky Sports Cricket channel to build awareness of the plastic ocean waste problem. The broadcaster, through its Ocean Rescue sustainability campaign, gave out refillable water bottles to fans who came to the stadium from July 27th-31st for the England-South Africa five day Test match. Thanks to a hat trick by star bowler Moeen Ali, the home side won by 239 runs. I have no idea what “England won by 239 runs” in cricket means…other than that England won.

 

England bowlers Moeen Ali and Stuart Broad are supporting the Sky Ocean Rescue initiative, which is encouraging consumers to reduce the use of single-use plastics

England bowlers Moeen Ali and Stuart Broad are supporting the Sky Ocean Rescue initiative, which is encouraging consumers to reduce the use of single-use plastics. (Photo credit: Sky Sports)

 

 

According to a story by Luke Nicholls in edie.net20,000 limited-edition re-usable bottles were given out at the London ground throughout the five-day Test affair, and “fans were encouraged to use 20 free water distribution points which were installed throughout the venue.” Giving out water bottles is hard to imagine at a stateside sporting event, or even at an English soccer/football match. But, perhaps the make up of the crowd at a five day Test match — where there are breaks for tea — gives the organizers confidence that the water bottles will be used in a proper, decorous fashion.

A Sky Ocean Rescue mobile studio was set up at the Oval, allowing fans to commit their own recorded pledge to become an #OceanHero. These were then shared via social media.

But it is on TV where Sky is really stepping up its Green-Sports game.

Sky News reports on the plastic ocean waste issue were played during breaks in the match and viewers were challenged to reduce use of single-use plastics in the home.

Sky Sports Cricket channel devoted parts of its Test match coverage to highlighting the impact plastic is having on the world’s oceans, using some cricket statistics that, per Nicholls’, are “shocking”: For example, “In the time it takes to bowl one over, the equivalent of four rubbish trucks’ worth of plastic will be dumped in the ocean.”

Now, I have no clue as to what “bowling one over” means or how long it takes, but I do know that if Sky Sports can broadcast environmental messaging during an important international cricket match, ESPN and Fox Sports can do the same during, say, an NBA playoff game or World Series games. Will they? Stay tuned.

To Sky CEO Jeremy Darroch, the Ocean Rescue campaign, which launched in January with a 45-minute documentary which aired across the company’s TV channels and has received almost 25,000 views on YouTube, is a no-brainer: “The dire health of our oceans is such an important issue, and one that needs to be urgently addressed. At Sky, we want to use our voice and the potential of our reach to inspire people to take action to protect our planet by bringing to life our amazing ocean for millions of people across Europe, and discussing the solutions.

England cricketer Stuart Broad, who is also supporting the initiative, noted that “by 2050, there’s a chance that there will be more plastic in the ocean than fish, which is really scary for our world, isn’t it?”

 

 

 

FOREST GREEN ROVERS EARNS DRAW IN FIRST LEAGUE TWO MATCH, ATTENTION FROM ESPN AND THE GUARDIAN FOR ITS GREENNESS

Forest Green Rovers (FGR), the Greenest Team in Sports (GTIS), played its first match ever in League Two, the fourth tier of English football, on Saturday, earning a 2-2 draw vs. Barnet in front of a raucous home crowd at The New Lawn stadium.

[NOTE: If you are a loyal GreenSportsBlog reader and are thus very familiar with the Forest Green Rovers story, feel free to skip the next three paragraphs. For GSB rookies, keep reading.]

FGR embarked on its journey to earn its GTIS designation when Dale Vince, OBE^, who also owns British renewable energy company Ecotricity, bought the club in 2010 and became team chairman. Over the next several years, he installed an organic pitch at the New Lawn, has it mowed by a solar powered Mo-Bot, and converted all of the stadium concession stands to vegan-only food.

You read that right.

The club’s fortunes on the pitch also improved since Vince took over, with FGR finally earning promotion from the National Conference, the 5th tier of English football, to the 4th tier League Two. This might not sound like much — sort of like a minor league baseball club moving up from Rookie League to Class A, if American sports had promotion and relegation — but it really is. That’s because, League Two is the bottom rung of The Football League, with the English Premier League at the top of the pyramid#.

[Welcome back, GSB veteran readers!]

Being in The Football League for the first time in its 128 year existence means more exposure for FGR. But because of the club’s green ethos, that exposure is growing exponentially, far more than for the typical League Two promo-tee.

For example, a long form piece by Ian Chadband, ran on espnfc.comwhich draws 11.48 million monthly unique visitors, two days before the Barnet match. It characterized FGR as: “a little sports club with big dreams like no other…The fairy tale, as they like to call it, of a village team on the verge of bankruptcy, who have risen to become the club from the smallest community ever to host a team in England’s professional Football League…[And] there’s the uniquely green bit, the fact that vegan-embracing, eco-friendly Forest Green have a very different ethos from perhaps any other sports organization.”

Stuart James, writing on July 31st in The Guardian, with its 30 million+ monthly uniques, dug deep into the food aspect of the FGR story. Vegan cuisine is not only on offer for the the fans; players and coaches are on all-vegan diets. Good thing for them that Em Franklin, the club’s chef, is a foodie’s — vegan or otherwise — dream: “The Q-Pie is brilliant – people love it,” Franklin told James. “It’s a shortcrust pastry base, puff pastry lid and it’s Quorn with soya béchamel white sauce, with thyme and leeks. It’s full and it’s filling because my portions are hearty! We’re doing a pasty as well this year – that’s something new. Because we’re vegan doesn’t mean it’s all lettuce and lentils.”

 

Em Franklin

Em Franklin, the chef at Forest Green, where the food is vegan. (Photo credit: Martin Godwin for The Guardian)

 

Speaking Wednesday to Brian Oliver of The Star Online of Malaysia, Ryan Harmer, FGR’s club’s commercial director summed it up this way: “In the past week we’ve had reporters here from China, been on Al Jazeera and ESPN, on German radio stations. In League Two that’s probably unheard of.”

 

^ OBE = Order of the British Empire
# From top to bottom, the Football League consists of The Premier League, the Championship, League One and League Two

 


 

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Forest Green Rovers, Greenest Team in Sports, Earns Promotion Up England’s Football (Soccer) Ladder

In the almost four year existence of GreenSportsBlog, we have written more stories about fifth tier English soccer/football club Forest Green Rovers than any other team or topic—12 times to be exact. Why? FGR is, clearly to GSB, the Greenest Team in Sports. From rooftop solar to mowing the lawn with a solar powered “mow-bot” (I kid you not!) to the now famous vegan-only food concessions, FGR is at the cutting edge of Green-Sports. And, as of Sunday they are no longer in the fifth tier of English soccer. After beating Tranmere, 3-1, in a playoff match at London’s fabled Wembley Stadium, FGR earned promotion to the fourth tier (aka League Two), for the first time ever. This is huge, from both football and greening perspectives.

 

I am quite sure you’ve never heard of Kaiyne Woolery. But he may well be one of the most important people in Green-Sports today—and he likely has no idea about that fact.

Woolery scored two goals to lead Forest Green Rovers (FGR), aka the Greenest Team in Sports, to a 3-1 win over Tranmere Rovers on Sunday at Wembley Stadium in London. The playoff victory earned FGR promotion from the National League (the fifth tier of English football) to League Two (fourth tier).

Kaiyne Woolery

Kaiyne Woolery celebrates one of his two goals for Forest Green Rovers in Sunday’s promotion 3-1 playoff win at London’s Wembley Stadium over Tranmere. FGR moves up to League Two, the 4th tier of English football, next season (Photo credit: Sky Sports)

 

You simply cannot overstate the impact of this win, abetted by Woolery’s two goals, both in terms of football and FGR’s sustainability/climate change fighting mission.

 

MOVING ON UP

From a football perspective, consider that Forest Green Rovers has been in existence since 1889 and has never made it up to the fourth tier (FYI, there are 24 tiers in English football, with over 7,000 clubs).

In most countries—but not the US and Canada—professional soccer operates a system of promotion and relegation. Clubs that finish at or near the top of a league are promoted to the league above for the following season. Teams that end up at or near the bottom get relegated to the league below. If you want more information on promotion and relegation, check out this schematic, which maps out the top nine tiers of English football, and/or click here.

 

English Football Pyramid

The English Football Pyramid. Forest Green Rovers won promotion from the 5th Level (Conference National) to the 4th Level (League Two), the highest tier it has ever achieved. (Credit: An American’s Guide to English Soccer)

 

For most of its 128 year existence, FGR rattled around a maze of English local, county and regional leagues, moving up and down over the decades, never getting above the sixth tier. In 1997-98, they made it up to the National League, the fifth tier of English soccer. While that was an accomplishment, let’s put it in its proper perspective: In baseball terms, the fifth tier is the equivalent of the low minor leagues. FGR’s quaint and sustainable home ground, The New Lawn, has a capacity of about 5,100, similar to most of its (now former) National League compatriots.

The club largely teetered between relegation and mediocrity until Dale Vince, OBE^, owner of Ecotricity, a solar and wind provider, bought the club in 2010. They started slowly but hit on an upward trajectory that led to FGR making the promotion playoffs in 2015 and 2016. They fell short both years but the third time proved to be a charm on Sunday. Before a crowd of almost 19,000 at Wembley Stadium in London, the club earned promotion to League Two with Woolery’s 11th and 44th minute goals sandwiching one from Christian Doidge in the 41st.

The honeymoon will be brief for the coaches, players and supporters, many of whom flooded The New Lawn for a celebration Monday night. FGR’s first League Two season starts in just three months (it’s a loooooong season!). Some higher caliber talent will need to be added to the core of this season’s group to make sure Forest Green Rovers stays in the fourth tier and doesn’t face relegation.

 

LEAGUE TWO: BIGGER MEGAPHONE FOR FGR’S GREENNESS

From a sustainability perspective, the implications of Woolery’s two goals and of the resulting move up the ladder are also massive.

One might not think going from the fifth to fourth tier is that big a deal. Trust me; it is.

  • Sky Sports, a British version of ESPN, broadcasts League Two matches, providing those clubs with greater media exposure, and thus a bigger audience, than their National League counterparts (without a national broadcast deal) can hope for. And that means a bigger audience for stories about FGR’s greenness, the vegan only food, the mow-bot, etc.
  • With its ascension to League Two, FGR is now, per the schematic above, part of The Football League, the organization that oversees the second, third and fourth tiers. This is important because FGR can take part in two domestic, knock-out Cup competitions, the League Cup (includes the Premier League teams) and the League Trophy (open to League One and Two clubs only) that are not open to National League clubs or below. And that means they will share in yet more additional revenue. The more famous and prestigious FA Cup is open to all levels.

 

FGR Tweet

 

  • The TV deal and the additional Cup exposure will result in a financial windfall for the club, estimated by one source to be between $1-$2 million. That is rounding error compared to the estimated $220 million influx for each of the three teams that get promoted from the second tier Championship to the Premier League. But $1-$2 million can be a big deal in the Forest Green Rovers world. It will allow Mr. Vince to attract a higher level of talent. And perhaps he will be able to move forward on some new sustainability initiatives.

 

The highest profile sustainability-focused project on Mr. Vince’s docket is FGR’s new stadium. To be clear, the world’s first all-wood stadium was in the planning phase before this season started.

Now, I know what you’re thinking: “Did you say all-wood stadium?”

Yes. Mr. Vince and company is planning an all (fire-retardant treated) wood stadium. In a meadow.

 

FGR Exterior

Computer-aided design of the exterior of the planned all-wood Forest Green Rovers stadium. (Courtesy Forest Green Rovers and Zaha Hadid Architects)

 

Mr. Vince, in a story by George Ramsey that ran Tuesday on CNN.com, said, “The importance of wood is not only that it’s naturally occurring, [but that] it has very low embodied carbon — about as low as it gets for a building material. And when you bear in mind that around three-quarters of the lifetime carbon impact of any stadium comes from its building materials, you can see why that’s so important — and it’s why our new stadium will have the lowest embodiment of carbon of any stadium.”

 

FGR Interior

Computer-aided design of the interior of the planned Forest Green Rovers stadium. (Courtesy Forest Green Rovers and Zaha Hadid Architects)

 

Designed by Zaha Hadid Architects, the stadium will be topped by a translucent, sloping roof to reduce shadows on the pitch (field) and aid in grass growth. Venue walkways have been fashioned to allow better ventilation and maintenance of the field.

 

The first 53 seconds of this 6:44 video from TomoNews provides details about Forest Green Rovers’ proposed all-wood stadium.

 

If all goes to plan, the stadium will be the hub of a 100-acre Eco Park. At an estimated cost of $123 million, the park will include facilities for both the community and the club: gyms, all-weather soccer pitches/fields, sports science clinics, as well as a conference center.

The project still needs approval from local authorities, so Mr. Vince asked the fans present at Monday’s promotion celebration to write to the Stroud District Council in support of the stadium—another benefit of promotion to League Two.

But don’t think that Mr. Vince is content to stop at League Two. He was quoted at the celebration by Aled Thomas in Gloucestershire Live as saying, “I think we’ll have a good first season in League Two and will be there or thereabouts for promotion – I’m aiming for League One and then the Championship.”

And the FGR owner is also aiming, with his club’s higher profile, to show his fellow owners that green is good for business and good for football.

^ OBE = Order of the British Empire, a level of chivalry in the United Kingdom.

 


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New Rules for Green Sports, Part Deux

About two years ago, I wrote a post in which I imagined myself Commissioner of (Green) Sports. In that idyllic world (at least to me), I gave myself powers to unilaterally enact any Green-Sports initiative I wanted. In a nod to the popular segment on Bill Maher’s HBO show, Real Time, I entitled the post “New Rules for Green Sports.” Despite the autocratic leanings of the current resident of 1600 Pennsylvania and my own strong love for democracy, I thought it’s time to once again put on my regal vestments and offer you, my subjects, er, readers, “New Rules for Green Sports, Part Deux.^”

 

 

Mike Francesa, the pompous, yet immensely popular host of New York’s SportsRadio WFAN’s afternoon gab fest is often termed the “Sports Pope.” I wonder, if Pope Francis is aware of Francesa’s moniker, how He feels about sharing the pontifical stage. 

Francesa

Mike “Sports Pope” Francesa, pontificating. (Photo credit: Awful Announcing)

 

I have no interest in being the Green-Sports Pope. There should be only one Pope, period (sorry, Mike). And I think Francis, who has aggressively embraced the climate change fight, per his 2015 encyclical, Laudato Si, is fantastic. 

Still, I wouldn’t mind having a smidge of unilateral power, just for one day, to be able to enact some Green-Sports initiatives that would help accelerate the climate change fight.

For that, my model is not the Pope, but rather an anti-Pope of sorts: Bill Maher. Host of HBO’s Real Time with Bill MaherBorn Catholic but staunchly atheist. Maher ends each episode of his show with New Rules in which imagines enacting his own rules for politics and life in general. 

 

Bill Maher and New Rules from HBO’s Real Time with Bill Maher, original air date May 4, 2017. (Courtesy HBO and YouTube)

 

Riffing off of Maher, we ran a New Rules for Green-Sports column in February, 2015. Here are three of them:

  • Every broadcast of a sports event must air at least one 30 second Public Service Announcement (PSA) themed to the climate change fight. While this hasn’t happened yet, there have been Green-Sports themed PSAs seen on NBA TV and the NHL Network. Good start, but we need to pick up the pace.

 

NBA Green Energy All-Star video (0:58)

 

  • Auto racing (that’s NASCAR, F-1, Indy, drag racing, etc) must commit to using only Electric Vehicles (EVs) by 2030. Formula-E, the EV circuit, continues to grow. Who knows? With the power, efficiency of EVs going up and the price coming down, this could be possible.

 

  • Fans who travel to games via mass transit, drive EVs or hybrids get a rebate, paid for from parking revenues. Fans who come by bike or walk also qualify. UEFA, soccer’s governing body in Europe, ran a program during the EURO 2016 championships in France, in which fans with tickets to games in some cities could ride the Metro for free. A step in the right direction.

 


I know what you are thinking: “Lew, we need some new New Rules!” So, without further ado, we reveal our New Rules of Green-Sports, Part Deux!

New Green-Sports Rule #1Every Major League Baseball team and every Major League Soccer club must have a Climate Change Solutions Day on or around Earth Day. MLB and MLS are the only North American pro sports leagues in the midst of their regular seasons on Earth Day. Each team in those sports must host Climate Change Solutions Day at a game on or close to April 22. Climate Change Solutions Day will include:

  • Having a climate scientist throw out the first pitch/make a ceremonial first kick
  • Running a video on the scoreboard about what the team is doing to reduce carbon emissions
  • 10% of all ticket revenue will go to a climate change fighting non-profit

Might this offend some climate change skeptics or deniers? Sure but so what! Fans boo a pitching change they don’t like, some fans will boo a video. Life will go on. And young fans, for whom climate change is a priority, will, in the main, think this is cool. That is especially important for MLB, which has struggled to attract younger demographics.

 

New Green-Sports Rule #2Each stadium and arena will have at least one vegan-only food stand. As long-time readers of GreenSportsBlog know, our vote for Greenest Sports Team in the World goes to Forest Green Rovers, the fifth division (equivalent to the low minor leagues in baseball) English soccer club, owned by a renewable energy CEO. FGR, among other green innovations, only serves vegan food at its concession stands. According to club owner Dale Vince, fans were angry at first but now are supportive of the vegan-only approach (“[many fans say] it’s inspired them to go veggie – which is a great thing.”) Our rule does not look to shock the sports system here in North America so all we’re demanding is that teams have a vegan only stand, not go all-vegan. Maybe next year.

 

Eight minute video shows fan reaction to Forest Green Rovers’ greening efforts, including its vegan-only concession stands.

 

New Green-Sports Rule #3Super Bowls, College Football Championship Games, NCAA Men’s and Women’s Tournament Games/Final Fours, and US (golf) Opens cannot be awarded to states whose governors do not publicly state “climate change is real, humans are the main cause and we need to take meaningful steps to solve the problems.” North Carolina lost out on hosting NCAA Men’s basketball tournament games because of its “bathroom bill” requiring transgender students to use school bathrooms corresponding to their birth gender. The Tar Heel State’s hoops addiction led the state legislature to change the law, sort of. Let’s apply that approach to climate change. Florida Governor Rick Scott (R), you want to deny climate change? Fine. No college football championship game in Tampa. Texas Governor Greg Abbott (R), you want to question the science behind climate change? Go right ahead but that Super Bowl you want for Dallas is going to go to Jerry Brown’s “carbon free by 2050” California.

 

New Green-Sports Rule #4Teams that broadcast their climate change-fighting actions receive a tax break. Teams across all sports, in all markets, are greening their games in many ways. That’s why we’ve been able to write over 400 posts about Green-Sports in less than four years. But precious few fans seem to know about it. Teams seem loath to push Green-Sports stories and, even more so, to make the link between their greening efforts and the climate change fight. We offered a stick in Green-Sports Rule #3; in Rule #4 we provide teams with carrots—dollars from the government in exchange for promoting their work on climate change to fans. In arena/stadium and on the air.

 

Now, you might say, “Lew, you are ahead of the general public here. Shouldn’t you go more slowly?” To that I say, “Go big or go home!” Plus these are my New Green-Sports Rules. I’d love to hear yours. Feel free to add some in the comments section.

 

^ Part Deux is an homage to the people of France, who said NON to xenophobia and authoritarianism and said an emphatic OUI on behalf science and the climate change fight when they elected Emmanuel Macron to the Presidency on Sunday.

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Four Teams Getting Green-Sports Right

A powerhouse of American collegiate (aka university) sports from the country’s heartland. The team trying to bring the America’s Cup home to Britain for the first time. One of the most anonymous teams in the NBA. And a fifth division English football team. What could these four seemingly unrelated sports organizations have in common? THE Ohio State University Buckeyes, Land Rover BAR, the Sacramento Kings and Forest Green Rovers are four of the greenest teams on the planet. This story was originally posted on 100% Sport’s website.

 

OHIO STATE UNIVERSITY BUCKEYES

Ohio State is one of the gold standard programs in college football, winning its eighth national championship in 2015. The 65,000+ student, Columbus-based school also owns 29 other National Collegiate Athletics Association (NCAA) championships, including a title in men’s basketball, and multiple banners in swimming (11) as well as women’s rowing (3). There’s no other way to say it: Ohio State is a college sports powerhouse.

And, while Ohio’s pro loyalties are largely split between Cleveland in the north and Cincinnati in the south, it is Ohio State, in the centrally located capital city of Columbus, that is the closest thing to a unifying force in sports in the state. With more than 106,000 fans filling Ohio Stadium (aka The Horseshoe) at every home football game and with millions following the Buckeyes on TV, radio and online, the impact of Ohio State football is massive.

Panorama at Ohio Stadium

The Horseshoe, home of Ohio State football and, since 2013, its Zero Waste home games. (Photo credit: Lewis Blaustein)

 

Given the huge fan base and audience, the potential impacts of Ohio State’s Zero Waste home football games–the school just completed its 4th straight Zero Waste football season–are also staggering. Zero Waste events are defined as diverting at least 90 percent of waste from the landfill via recycling, composting, or repurposing. The Buckeyes diverted an insanely great 96.35 percent of in-stadium waste in 2015, winning the Big Ten Conference diversion rate championship for the fourth consecutive year. Results for 2016 are not complete but it looks as though OSU football’s diversion rates will be similar to the prior year’s.

Ohio Stadium is thought to be the biggest Zero-Waste stadium in the world. And the Schottenstein Center, aka Value City Arena, the 18,000+ seat home of Buckeyes basketball and hockey, which opened in 2000, is getting into the Zero-Waste action, expecting to get there sometime in 2017.

 

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Schottenstein Center, home of Ohio State University Basketball (Columbus, OH), will become a Zero Waste facility (diverting at least 90% of waste from landfill) by 2017. (Photo Credit: The Lantern)

 

Indications are Ohio State’s greening efforts are breaking through with fans:

  • Out of 175 people surveyed in 2014, all but 3 thought that Ohio State Athletics has some level of responsibility (slight, some, and strong) to add environmental efforts into their athletics operations. Yes, it’s a small sample size, but directionally it’s telling.
  • The rest of the campus is taking the green lead from Ohio State football: Diversion rates across the entire university have almost doubled since the pre-Zero Waste football days, rising from 16.1% in FY 2004 t0 30.4% in FY 2015.
  • Food waste, with the help of OSU Zero Waste volunteers, is transported to Price Farms Organic, a composting facility in Delaware, Ohio. The waste is eventually turned into a mulch called Stadium Scarlet (the school’s colors are scarlet and gray), which Buckeyes fans, most of whom are landscapers and/or homeowners, purchase for $40 per cubic yard.
  • A 101 kW, 237 panel solar array was installed in 2014 on the Recreational and Physical Activities Center roof, adjacent to The Horseshoe in the Buckeyes’ iconic Block O configuration. It makes for a great aerial scene-setter shot–and a terrific talking point.

O Roof

Solar panel array, in the shape of Ohio State’s “Block O”, atop the roof of the Recreational and Physical Activities Center, in the shadow of The Horseshoe. (Photo credit: Office of Energy and Environment, The Ohio State University)

 

Fans of the University of Colorado-Boulder, with its absolutely sterling record of sports-sustainability leadership (Zero-Waste, on site solar, state-of-the-art water conservation and restoration programs), might say “Ohio State is great, but what about us?” And they have a point.

Highlighting OSU is not a knock on Colorado—far from it. Our feeling was that Ohio State deserves particular kudos because it is in the green conversation with a school like Colorado (in eco-haven Boulder) despite being in the center of a state that voted for Donald J. Trump. That is a BIG DEAL!

 

LAND ROVER BAR

Sir Ben Ainslie is the most successful sailor in Olympic history, winning medals at five consecutive Olympics (1996 to 2012), including gold at the last four; he also played a key part in Oracle Team USA’s stirring comeback to capture the 2013 America’s Cup.

While his past is certainly legendary, it is two aspects of the future that animate Ainslie’s life these days. Number one is his role as skipper of Land Rover Ben Ainslie Racing (BAR), Britain’s entry in the 35th America’s Cup, to be contested in Bermuda starting in May. The challenge isn’t that big—no, it’s only about bringing the Cup to the UK for the first time ever. And Britain has been trying to win the darn thing since 1851!

That there’s room for anything else on Ainslie’s plate these days is astounding, but his will to win is matched with the need to do so with purpose —and his purpose is to use his platform at the top of the sailing world to advocate for clean oceans, the climate change fight and to bring sustainability to the rest of the sailing world.

Ainslie’s path to Green-Sports leader was kickstarted after the 2013 America’s Cup when he met Wendy Schmidt of the 11th Hour Project, parent of 11th Hour Racing, a non-profit dedicated to promoting healthy oceans through world class sailing teams. According to Ainslie, “Wendy instilled in me the responsibility someone like myself in sport has to [build a team] with sustainability as a core principle, a core belief.”

 

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Sir Ben Ainslie with Wendy Schmidt, co-founder of 11th Hour Racing, Land Rover BAR’s Exclusive Sustainability Partner. (Photo credit: Harry Kenney-Herbert/Land Rover BAR)

 

11th Hour Racing soon became Land Rover BAR’s exclusive sustainability partner and, from that point on, the team’s environmental efforts have been full speed ahead. A partial list of Land Rover BAR’s sustainability initiatives includes:

  • Building its home base in Portsmouth to BREEAM Excellent (the British equivalent of the U.S. Green Building Council’s LEED) standards. Per Ainslie, “Probably the neatest thing about the base is the wrap — it makes it look pretty cool and it also helps the building retain heat in the winter and keep cooler in summer. And the sustainability of the base helps show our supporters, our partners, our competitors and also the media — who’ve been quite impressed — that we’re in this for the long haul.”

LR BAR Wrap

An aerial view of Land Rover BAR’s home base in Portsmouth, England, with the outer wrap covering the lower left portion of the building. (Photo credit: Shaun Roster)

 

  • Using 100% renewable electricity at the base

 

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Solar panels atop the roof at Land Rover BAR’s Portsmouth headquarters, help the building achieve BREEAM Excellent status. (Photo credit: Harry Kenney-Herbert/Land Rover BAR)

 

  • Employing Life Cycle Assessment (LCA) to make its operations as environmentally friendly and smart as possible. It does so by determining how best to use, reuse and dispose of materials from design to end-of-life.
  • Meatless Mondays for the team and staff
  • Drafted a sustainability charter for the other America’s Cup contestants to adopt

Moving half the team to Bermuda means Land Rover BAR has brought its sustainability commitment to the island in the Atlantic:

  • The team built its base in Bermuda employing sustainable construction features.  
  • 11th Hour Racing is funding an educational center open to the public, in close proximity to the America’s Cup Race Village where event organizers expect an average of 10,000 visitors/day during the competition. The 11th Hour Racing Exploration Zone features interactive exhibits on topics such as innovation and technology, ocean health, invasive species, the New Plastics Economy and renewable energy, as well as a STEM classroom. 
  • Along with Bermuda’s leading environmental organizations, the team and 11th Hour Racing are developing a legacy project around the lionfish, an invasive species creating havoc in the Atlantic Ocean and the Mediterranean. The goal is to raise awareness, promote lionfish as a sustainable and delectable choice of seafood and support an innovative solution to mitigate the invasion. 

 

SACRAMENTO KINGS

It’s been a long decade+ for Sacramento Kings fans. On the court, the club hasn’t made the playoffs since 2004. And the team was under constant threat of relocation from 2006-2013.

That threat ended with the 2013 sale of the Kings to local businessman Vivek Ranadivé. And, despite another poor start this season, Sacramento fans and the community at large can be proud of the leadership the team is displaying in the NBA in the climate change fight through the construction and October 2016 opening of Golden 1 Credit Union Center, the first LEED Platinum arena in the world. Platinum is the highest level of certification awarded by the US Green Building Council, representing the top three percent of buildings certified.

At the top of the Kings’ green list is the club’s commitment to generate 100% of the building’s electricity from solar power.

And get this–going 100% solar was in response to the fans! In a powerful March, 2016 Huffington Post Op-Ed, Randivé recalled that, “survey[s] of over 20,000 Sacramentans and countless focus groups, one of the top answers to the question of ‘What do you want Golden 1 Center to be?’ was always the same: To become a model of sustainability. Our fans wanted a state-of-the-art arena that would deliver an unparalleled experience for both fans and the environment.” 

Randive & Company are giving the fans what they asked for. Golden 1 Center will be the first indoor arena in the world to derive 100% of its electricity from solar energy sourced within 50 miles of the arena–the Kings will buy 85% of its electric load from Sacramento Municipal Utility District’s (SMUD) new 10.9-megawatt solar farm; the other 15% will come from solar panels atop the building’s rooftop.

Want more green firsts? Golden 1 Center is the first arena in the world to be both indoor and outdoor. How can that be possible? By featuring five massive hangar doors above the grand entrance that open and allow the arena to use a natural cooling phenomenon in Sacramento – The Delta Breeze – to control the building’s climate efficiently, that’s how! 

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The hangar doors to Golden 1 Center open, letting fans—and the cooling Delta Breeze—into the arena (Photo credit: Amplify)

 

But, wait…there’s more: The Kings’ architectural choices are estimated to keep nearly 2,000 tons of greenhouse gas emissions annually out of the atmosphere – equivalent to emissions from approximately 4 million vehicle miles.

Perhaps even more extraordinary than Golden 1 Center’s green features is Ranadivé’s exemplary forward-looking vision: “Our hope in creating Golden 1 Center was to help drive meaningful change in our community – which includes working to curb climate change and promote renewable energy. Businesses, including large sports franchises, have a core responsibility to help facilitate the world’s clean energy transition so that we can better protect the health and environment of future generations. The 1.2 million people who will pass through our doors each year will see first hand how adopting the best sustainability practices can improve the fan experience.”

 

FOREST GREEN ROVERS

From a distance Forest Green Rovers F.C. (FGR), with roots dating back to 1889, is like most every other club at the Conference/5th tier level. They play in a quaint, 5,000-ish seat stadium (The New Lawn). They have a small group of hyper-local followers. And they’re pushing for promotion to the league above them (as of this writing, a little more than halfway through the season, FGR stands in 2nd place, good for a spot in the promotion playoffs if the season ended today, and four points back of Lincoln City for first and guaranteed promotion.)

But, when you look closer, you’ll see a club that, on the pitch and especially off, should be a model for all professional sports teams on either side of the pond.

It starts with ownership. Dale Vince, OBE, became the club’s major shareholder and Chairman in 2010. He also is the Founder/Owner of Ecotricity, based in nearby Stroud, which is taking on the challenge of reducing up to 80 percent of Great Britain’s carbon footprint. Since 1995, Ecotricity has become a green “triple threat”, dealing with electricity (through wind and solar project development), AND transportation (EV battery chargers at highway rest stops) AND food (in the concept stage on wind powered tractors and other clean farm energy projects). The company is privately held, pays no dividends and so profits are plowed back into the building of more clean energy. Thus, Ecotricity’s motto: Turn (electric) Bills Into (wind) Mills. Al Gore is a fan. It is the largest private sector employer in the area. Ecotrcitiy has serious green cred.

That green cred extends to FGR, which is pioneering the Greening of Football. Along with putting a quality squad on the pitch, the essence of FGR is green…DEEP green:

  • The most revolutionary move was to go Meat Free at the club training table and then at the concessions stands at The New Lawn. You read that right: No meat at the stadium. Veggie burgers only. That must’ve been a DISASTER. Well, in an interview with The Independent in 2014, Vince conceded that, at first, there was “a fan revolt.” But then things turned. Now Vince says “I didn’t give in. [And] now no fan says the veggie burger is worse than a meat burger. They even come up to me and thank me, and say I’ve changed their lives.”
  • While energy efficient LEDs are increasingly the rage at sporting venues vs. the traditional, energy-sucking Metal Halide lights, Vince says LEDs are not energy efficient enough. So they’re looking into lower energy lighting. Does anyone doubt they’ll figure this one out?
  • There are solar panels on the roof and also ground-mounted solar powered car ports at The New Lawn. The latter are visible to all fans entering and leaving the stadium, further cementing the greenness of the club among the fan base.

New Lawn

The New Lawn, home of Forest Green Rovers F.C., in Nailsworth, England. Concession stands are meatless, solar panels line the roof and the parking lot. (Photo Credit: openbuildings.com)

And the organic pitch is mowed by a solar-powered “Mow-Bot.” I kid you not.

 

To Vince, sustainability is integral to the club’s DNA and its long term viability: “We’re building a football club that’s both environmentally and financially sustainable. We got involved for two reasons – social and environmental. The club is a big part of the local community, with a rich tradition, and it needed rescuing. For us, it was an investment in the local community. Secondly, the club offered an opportunity to take our sustainable message to a new audience – a large and passionate new audience largely unaccustomed to dealing with sustainability issues.”

Finally, click here to see a terrific 8-minute video from Collectively, a non-profit that uncovers, shares and scales up “exciting ideas for a future we want to live.” You get an unvarnished, up close view of what fans–both FGR and away supporters–think and feel about this fascinating experiment at the intersection of Green + Sports. Let us know what you think. Meanwhile, I’m ready for a veggie burger!

 

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