The GSB Interview: Geert Hendriks, International Academy of Sports, Science and Technology

Switzerland, the hub of European, and in some sense, world sports, is also upping its Green-Sports game. The International Olympic Committee (IOC), headquartered in Lausanne, has made sustainability a key pillar of Olympic Agenda 2020. Last summer, UEFA, the governing body of European soccer, housed in Nyon, hosted one of the most sustainable mega-sports events ever, EURO 2016. And FIFA, which resides in Zürich, is making green strides as well. To get a better sense of the Green-Sports scene on the Continent, GreenSportsBlog spoke with Geert Hendriks, Head of Projects for AISTS (International Academy of Sports Science and Technology), located in Lausanne. And, as a bonus and in the interest of broadening the sporting horizons of our readers, we get into GSB’s first-ever discussion of the sport of Korfball. 

 

GreenSportsBlog: Switzerland is certainly the place to be for European sports. Before we get into European Green-Sports, first tell us a bit about the International Academy of Sports Science and Technology, or AISTS, and also how you got there.

Geert Hendriks: Sure! AISTS was founded by the IOC, along with several leading Swiss educational institutes and the city of Lausanne. It has been in existence since 2000—I joined in 2012.  Its mission is to bring a positive contribution to the management of sport through education, consulting and a platform of connections. In terms of sustainability, we look at it as an investment, not a cost. This certainly fits in with my ethos and professional background. It sounds cliché but, really, I was meant to do this work. Before AISTS I worked in information management in the world of Emergency Relief. And before that, I worked in the banking industry…

HENDRIKSGeert

Geert Hendriks, Head of Projects at AISTS (Photo credit: AISTS)

 

GSB:…Ergo “investment”…

GH: Correct. My academic training was in Business Administration, Information Management and Sport Management. And I’m a sportsman of sorts, with korfball being my main sport.

GSB: Korfball? Uh, what the heck is THAT?

GH: It’s a combination of basketball and netball that’s played with men and women simultaneously. It’s big in the Netherlands and played in 65 – 70 other countries, including Switzerland; it’s an IOC recognized sport.

Korfball with kids 2015

Korfball clinic managed by IOC in 2015. (Photo credit: Hawley MacLean)

 

GSB: I could also ask you “What the heck is netball?” but I won’t get into that. I cannot believe there is an IOC recognized sport I’m unaware of. But korfball, which sounds fun, is for another day. Let’s get back to your work with AISTS. Talk about how sustainability fits in.

GH: AISTS incorporates Open Modules in its list of annual activities, one of them being a 2-day course on sustainability in sport and events that debates the current issues, challenges and opportunities. At the last edition, Allen Hershkowitz, former President of the Green Sports Alliance, presented to the participants, as did Omar Mitchell, VP of Corporate Social Responsibility at the National Hockey League. We’ve had the Head of Sustainability from the IOC, as well as speakers from FIFA, Formula E and Coca-Cola.

AISTS Debate

Omar Mitchell (l)  and Allen Hershkowitz (2nd from left) on a panel at AISTS’ Open Module course in March. (Photo credit: AISTS)

 

GSB: I understand AISTS had its most recent course in late March. How did it go?

GH: It went very well. We had 50 people in the room: 35 people who participate in our Master of Advanced Studies in Sport Administration as well as about 15 external people from the industry that attended the course. This group of externals includes professionals from the International Volleyball Federation (FIVB), Federation of Gay Games, Formula E as well as from several corporates.

GSB: That sounds like a good mix. What were some of the topics that were discussed?

GH: The need to use sustainability in sport as a driver for the strategic objectives of your organization. Sustainability is no longer an add-on. Bartel Berkhout of Nyenrode University in the Netherlands, in his presentation about sustainable leadership, talked about “sustainability being the new normal”. This is already common in business; so it should be in sport.

GSB: Of course I agree. Now, it seems to me that Green-Sports is in its 2.0 or 3.0 phase. The first phase was greening the games: LEED certified stadiums, recycling and composting, and more. 2.0 is fan engagement. That’s starting to happen. But phase 3.0, perhaps the most important, is engaging the media on Green-Sports. Because if Green-Sports is only taking place at the stadiums and arenas and is not broadcast and streamed to the much bigger audiences who follow the games but don’t attend them, then Green-Sports won’t scale. Was the intersection of Green, Sports and the Media discussed?

GH: Not in a dedicated session. However it was brought up at one of the panels by one of the participants, a former employee of NBC Universal. She acknowledged the importance of the gap between greening on the grounds and the lack of coverage during the games. This is something we will be covering more intently as time goes on.

GSB: Beyond the course, what are some of AISTS most important Sustainability-in-Sport initiatives?

GH: AISTS jointly developed the Sustainable Sport & Events Toolkit with the organizers of the 2010 Winter Olympics in Vancouver. This SSE Toolkit is an online how-to-guide for sustainable sport events, and is used by cities and organizers of medium size sport events across the world. It includes some basic training-modules and almost 200 examples and best practices.

Furthermore, we work with many international sports federations and event organizers, using our expertise to implement sustainability programs, write case studies and report on their impact. During the Rio 2016 Olympics, we worked with the organizing committee on capturing easy-to-understand and concrete examples of good sustainability practices. A set of 16 case studies were published in a small booklet, including the innovative waste management program of the NBA House, the energy savings of the Tokyo 2020 House and many more.

We also work with the city of Richmond (Vancouver), supporting the greening of local sport and community events, offering practical tools to help local event organizers.

GSB: Where does AISTS’ funding come from?

GH: From three sources: 1. Fees for our Educational Programs, including a full-time Masters in Sport Administration track. Right now, we have 35 people from 24 countries participating in this program. 2. Project fees from our work with international sport organizations. And 3. We receive a modest financial contribution from our eight founding partners.

GSB: How have the sports federations and governing bodies gone about engaging fans?

GH: Ah, well, fan engagement on sustainability is the million-dollar-question, isn’t it? There is no easy answer, it depends on the culture, the sport, the media, and probably a few more things. In general, many federations that are doing good work, find it difficult to communicate that engagement to their fans.

GSB: Difficult or maybe they fear the politics of green…If that’s the case, I think that fear is misguided.

GH: Regardless, I would say that in general, the nature of that communication has to be simple, factual, credible, not too “rah, rah”, relevant, and fun, somehow. In my opinion, Formula E has hit the sweet spot in a high profile fashion. It’s fun, great to watch and it is sustainable sport in action.

GSB: I’ve never been to Formula E—will have to check it out. In the meantime, I do believe that fan engagement is the next big hill for the Green-Sports movement to climb and expect that AISTS will be leading some of those climbs.

 


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Allen Hershkowitz Urges US Pro Sports Leagues to Measure, Reduce Carbon Footprint

When Dr. Allen Hershkowitz talks, people across the sports world, green and otherwise, listen. Having created the greening programs at MLB, NBA, NHL, the USTA, and co-founded and served as President of the Green Sports Alliance, it is no exaggeration to say that Hershkowitz is the most consequential environmentalist in the history of North American sports. Hershkowitz is now globalizing his scope of influence as he helps develop Sustainability and Sports International (SandSI). So his recent column that ran Monday, March 20th in Sports Business Journal (SBJ), urging stronger sustainability leadership from the North American professional sports world, and urging the leadership of pro-sports leagues to begin accounting for their carbon footprint, well, to quote Blanche DuBois in A Streetcar Named Desire, “attention must be paid.” GreenSportsBlog spoke with Hershkowitz about the story, its timing and where we go from here.

 

GreenSportsBlog: Allen, congratulations on your important column for Sports Business Journal (to read it, click HERE). Since you have helped create the Green-Sports movement from the beginning, both at the Natural Resources Defense Council (NRDC) and at the Green Sports Alliance, and given your leadership role in helping to create the greening programs at MLB, NHL, NASCAR, NBA and the USTA, going public to urge the major sports leagues in North America to measure their carbon footprints in your SBJ column is big. Of course, the NHL has measured its carbon footprint since 2014, so I take it your statement is meant for everyone else. What made you go public now?

Allen Hershkowitz: Well, Lew, I don’t want to be melodramatic, but as a scientist who has devoted his career to studying resource consumption, pollution and sustainability for more than 35 years, I have no choice but to conclude that our planet is facing greater environmental threats than at any time in modern history…

Allen Hershkowitz J. Henry Fair

Allen Hershkowitz (Photo credit: J. Henry Fair)

 

GSB: …But certainly the climate crisis and other environmental calamities aren’t new. So why now? Is this a reaction to the Trump Administration’s rabidly anti-environment, anti-climate initiatives and proposals?

AH:  No, not really. I would’ve written this now even had Hillary Clinton won the 2016 election. The main reason for the timing is that the most recent available information, from global surface temperature—the highest in recorded history—to ocean temperature to ocean acidification to polar ice loss to species loss, clearly shows that the climate crisis and its effects are worsening at an accelerating pace. Projections are such that, if present trends continue, more than one billion people will become climate refugees by 2050…

GSB: …And there are perhaps millions of climate refugees right now. There is peer-reviewed data that ascribes some portion of the severe Syrian drought to climate change. That drought forced many rural Syrians, who could no longer work in agriculture, into the cities, and thus helped ignite the civil war and subsequent refugee tragedy.

AH: Weather extremes are certainly threatening water availability, and food production and that leads to mass dislocations and conflict, as in Syria. And this crisis goes far beyond humans. Species continue to disappear at unprecedented rates, including many that are sports team mascots. Our grandchildren may never get a chance to see tigers or polar bears, except in photographs and documentaries. These problems are happening, and, as I said before, now we know they’re happening at a faster, downright scarier pace than we thought. The climate change-caused death of the Great Barrier Reef off of Australia was expected to happen 30 years from now. It’s happening now. This is what prompted my column now, regardless of who is in the White House.

“Drought, Water, War and Climate Change,” a 5 minute 42 second video from the Yale Climate Connections group, connects the Syrian refugee crisis to climate change.

 

GSB: I get that. But I gotta believe that the utter disregard President Trump, EPA Administrator Pruitt and their team are showing to climate change and the environment more broadly added a bit of urgency. Heck, the second paragraph of your piece goes right after the President’s plans for the EPA:

“If President Trump’s proposed budget is enacted, EPA funding will be reduced by 20% (amended to 31%), to about $6 billion, distinguishing the United States in 2017 as the only industrialized nation on Earth with a national policy committed to reducing the financial and scientific resources needed to address worsening climate change.”

 

AH: Look, I know that what is happening and what is likely to happen in Washington DC in the months to come threatens to undermine so much of the progress we have made collectively on climate and the broader sustainability agenda over the last few decades. It is profoundly disheartening. And I don’t say this as a partisan. I say this as a scientist and as someone who is grounded in reality. And the reality is this: Scott Pruitt, the new administrator of the EPA, has publicly rejected the broad scientific consensus on the human causality of climate change. When he was Attorney General in Oklahoma, Pruitt sued the very agency he is now charged with running on more than a dozen occasions.  His appointment could well undermine the agency’s core air and water protection programs‎, which have enjoyed bipartisan support over the years.

GSB: So how have the commissioners and other high level executives at the leagues—folks with whom you’ve worked for years, whose trust you’ve earned, reacted to your article and to your concerns about the direction of the Administration?

AH: I have always spoken respectfully and factually to my good friends at the leagues. As I didn’t want there to be any surprises, I showed my league contacts an early draft of the SBJ piece.

GSB: What did they think?

AH: Overall, they were positive, and although there were some suggestions to “tone it down,” the basic thrust of the final product was the same as the first draft. Let me put it to you this way: None of my friends at the leagues told me not to publish this.

GSB: That’s good to hear. And what about your thoughts on the Administration? I know you’ve strived hard to stay out of partisan politics and I am sure the leagues appreciate that. But how do you stay neutral on the politics with them?

AH: The leaders of these leagues understand there is just no denying that the current White House and EPA statements on climate change and related subjects have ‎caused consternation in many quarters of the nation, in the scientific community and in capitals around the world. They also understand that this President has started the process of rolling back important fuel efficiency standards and repealing or significantly weakening the Endangered Species Act, which has over the years been a force for rescuing dozens of critters from extinction, including many of the animals that serve as sports team mascots. I am certain the sustainability leaders at all the leagues understand he is misleading the American public on this issue, divisibly and dangerously so.

GSB: That’s good to hear. So how are the leagues reacting to your appeal for carbon footprint accounting?

AH: It’s a process. One reason the leagues, aside from the NHL and Gary Bettman, haven’t been as aggressive on carbon accounting as I would’ve hoped is that the environmental priorities in the US, from a governmental perspective, are relatively weak as compared to, say, Europe. And this was the case before Trump, and even despite the positive strides made by his predecessor.

GSB: That’s interesting…I know that there is a much broader acceptance of climate change in Europe than there is here, and that European governments, in most cases, have stronger, clearer rules on environmental issues than does the US. But do those rules affect sports in Europe?

AH: Absolutely. In many European countries, government agencies regulate sports more aggressively than in the US or Canada. Carbon accounting is an accepted practice there. Thus, the European sports world is already working in an environment, pun intended, where the rules, the norms are clearly more eco-friendly than here in the US. The French Ministry of Sport has been very keen on pushing its Federations (i.e. basketball, swimming, tennis, etc.) to measure their carbon footprint. In fact, 22 sports federations France came together to work towards science-based carbon reduction targets. And some of the major French sports events, starting back in 2007 with the Rugby World Cup and, more recently, the French Open at Roland-Garros and the UEFA EURO 2016, measure their carbon footprint and work towards reductions. France has implemented a platform, Auto Diagnostic Environnemental pour les Responsables d’Evénements,” or ADERE, that allows each organizer to measure roughly their environmental impact and self-discipline themselves to improve from year to year.

GSB: We need to be modeling what the French are doing…

AH: Exactly. And that’s what I am telling the leagues. And, as has been the case for the last decade or more, they listen. Step 1 for the leagues was to acknowledge the reality of human-caused climate change. The NHL, MLB, the NBA all submitted comments to Congress on this issue a number of years ago.

potus

Gary Bettman (l), commissioner of the NHL, the first league to issue a sustainability report. Commissioner Bettman and other sports commissioners have publicly acknowledged climate change.  (Photo credit: TMZ)

 

GSB: What about Roger Goodell and the NFL? They’ve been very quiet on this issue.

AH: They have, but Goodell did state publicly at a Beyond Sport United conference at Yankee Stadium a couple years ago that climate change is real. And Brian France at NASCAR has also publicly acknowledged the importance of this issue. Step 2 was to get sports to measure its energy use. This happened gradually across most North American sports leagues starting in around 2010, taking about 5-6 years. Now is the time for Step 3: to speak about climate change and to measure carbon…

GSB: Because what gets measured gets managed. And what gets managed matters.

AH: Yes! And the leagues are actually in a strong position to speak up and take action. The Scott Pruitts of the world, the James Inhofes of the world…

GSB: …Inhofe being the climate change denying senator from Oklahoma who famously brought a snowball into the senate chamber to demonstrate that climate change isn’t happening. Nice.

Inhofe

US Senator James Inhofe (R-OK) gets ready to throw a snowball fastball in the senate chamber in February, 2015. He brought a snowball into the senate to somehow cast doubt on the reality of climate change. No words. (Photo credit: Huffington Post)

 

AH: Those people can attack science but they can’t attack Major League Baseball, they can’t attack the NHL, they can’t attack NASCAR, whose Chairman of the Board Brian France, has publicly acknowledged the importance of addressing climate change. So now is the time, as I say in the article, for the leagues to calculate carbon emissions, develop a multiyear action plan to reduce carbon emissions, set meaningful, “science-based carbon reduction targets” (at least a 20 percent reduction in the next five to eight years) and aim for net zero carbon emissions from league and team operations, travel, and procurement within the next 20 years, and finally, communicate and inspire fans to do the same.

GSB: Amen! This is exactly what I’ve been urging all along, why I write GreenSportsBlog: To get the powers that be in sports to use their incredible megaphone to drive action on climate among all stakeholders. And that sports, with its ethos of overcoming obstacles, is uniquely well-positioned to do this.

AH: I agree, Lew. And, taking a look back over the last decade or so, the American professional sports world has come a long way. The leagues and many teams have cut energy usage substantially, made their supply chains more sustainable by purchasing recycled products, and they have taken important steps to educate millions of fans. I can’t tell you how proud I am of what we have undertaken together and what the leagues have accomplished in recent years to begin shifting the entire sports culture in a more sustainable, sensible direction. And showing courage by speaking out on what might be a controversial topic today is something sports has done for the last 75+ years. From Jackie Robinson and baseball’s color barrier, to Billie Jean King and equal rights and homophobia, sports has often led culture and politics in the US. It can do so on climate by taking the next step: Measuring carbon and speaking out for positive climate action.


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The GSB Interview: David Muller, Green-Sports-Corporate Partner Matchmaker

David Muller has successfully shown sports teams, venues, and leagues, as well as corporations large and small, the value of attaching themselves to the Green-Sports Movement. After playing a key role in building the Green Sports Alliance from start up to mature force, Muller went off on his own to increase his impact. We sat down with Muller to get his take on the Movement, where it’s going and what he sees his role as being.

 

GreenSportsBlog: David, how did a kid from Springfield, IL find his way to the epicenter of the Green-Sports Movement?

David Muller: Things certainly didn’t start out that way. Yes, I am from Springfield. Grew up a Bulls fan during the Jordan Years, and of course love the Bears and White Sox too. But I didn’t intend to work in sports at all. I wanted to move west and went to Lewis & Clark College in Portland, OR as a Religious Studies major. Thought I would go the academia route but you know what? Whenever I looked at an academic, they seemed so unhappy—bored, really, and removed from the real world. So I ditched that plan and wandered—worked in education and journalism, taught English in Argentina, then worked in software project management. Over time I came to the conclusion that I needed to work in sustainability in some way, shape or form. Ended up going to the Bainbridge Graduate Institute’s (BGI) Graduate Business School for Sustainability in Seattle. Now part of Presidio Graduate School, I was attracted to it because it embedded sustainability in every aspect of the curriculum with the goal of making the world a better place through business, or “changing business for good” as the motto goes.

GSB: That’s a lofty goal, indeed…

DM: No doubt about it. They really want to change business from the inside out.

GSB: So how did you go from BGI to the Green Sports Alliance?

DM: During my time at BGI, Jason Twill came to speak. He was working at Vulcan

GSB: …Vulcan is Paul Allen’s company, Allen being one of the co-founders of Microsoft.

DM: Correct. Included among Vulcan’s assets at the time were the Seattle Seahawks, Seattle Sounders and the Portland Trail Blazers. Twill worked for Allen at Vulcan and was one of the co-founders of the GSA. He made the point that sports can change the world; that it can be a powerful platform for social change. I got it immediately, being an avid sports fan, having experienced in person and up close the power of sports to be a great unifier. Twill also said, “If you hear someone speak that inspires you, reach out to him/her.” So I took him at his word and did just that. The GSA hadn’t even launched yet, but Jason invited me to a board meeting/workshop. Soon enough I was an intern, there for its birth. And 9 months later, I was the second-ever staffer behind the original Executive Director Martin Tull.

GSB: What was your role there?

DM: I started out as a Jack-of-all-Trades, handling communications, writing blogs, and researching the ‘state of the state’ of the fledgling Green Sports Movement. I developed and managed the webinar program from its inception, focusing on the key identified impact areas of waste, energy, water, purchasing, transportation, and fan engagement, and featuring leading practitioners and successful case studies. We secured some terrific speakers early on, including several GMs and Directors of Operations of major professional sports venues, executives from international corporations like Aramark and Waste Management, as well as leading environmental NGOS and the U.S. EPA—and we quickly built a solid audience.

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David Muller (Photo credit: Matt Cohen)

 

GSB: How many people attend those webinars?

DM: We started with an audience of 20-30; as of the spring 2016, we were getting 150-200 people per webinar. And then I took on generating memberships among teams, venues and leagues.

GSB: How did you do there?

DM: Well, from about 20 members when I came on board in 2011 as Membership Director, the GSA grew to nearly 400 members as of 2016.

GSB: That’s really impressive, David. Congratulations! How much did the memberships go for?

DM: There were two levels: Basic was $500/year and Premier went for $2,500. Premier members got a deeper level of direct support on greening initiatives from myself and other staff, as well as more significant promotion through the GSA website, public communications, and events.

GSB: What kind of services did the GSA offer its members?

DM: As far as the team and venue members were concerned, the we helped them reach their sustainability commitments and goals, whether it be recycling, composting, energy efficiency, etc. We really became sustainability consultants for stadium operators who increasingly were getting the direction from team management that they needed to take smart and fiscally responsible actions to reduce environmental impacts.

GSB: And they weren’t equipped to do so…

DM: Well, we provided the sustainability expertise they needed by reviewing their operations, examining their supply chain, researching available grants and incentives, etc.

GSB: At $500-$2,500 per year, that’s a great bargain!

DM: We thought so. And the spirit of collaboration among GSA members and staff was incredible.

GSB: Can you share a specific example of how you and the GSA worked with a team?

DM: Ah, it’s tough to pick out just one…

GSB: That’s why I ask the tough questions!

DM: OK, I really enjoyed working with the Baltimore Ravens, M&T Bank Stadium and the Maryland Stadium Authority. My key contact was Jeff Provenzano, who at the time was running Stadium Operations at M&T Bank Stadium. When we first met in Baltimore, we spoke for almost three hours about how Jeff and his team, who already helped make the operations more efficient, needed to secure the investments to take their greening program to the next level. It was invigorating, really.

GSB: Did the Ravens buy in?

DM: The Ravens owners challenged the stadium ops team to prove greening measures could save them money. So, Jeff and his team showed them how this could work with a modest investment and a terrific pay off. The entire staff at the stadium was engaged in a massive effort to lower its energy usage. It started off with little things like closing doors when leaving the office, turning lights off, reporting spaces that were being heated/cooled even though no one spent any significant time there (e.g. supply closets). Over several months, they reduced their energy usage by some 40-50%, which translated to an annual savings of ~$500,000—or about the cost of a rookie contract at the time.

GSB: I bet that got their attention.

DM: No doubt about it. Ownership embraced this and agreed to invest some capital in the program. They decided to go for LEED certification for existing buildings, but in order to achieve it, they needed access to a substantial amount of comparison data from other stadiums. In the spirit of collaboration that really defined the GSA at the time, I was able to work with other GSA members and obtain the relevant, sensitive data the crew in Baltimore needed for their LEED application, and they were able to attain Gold status a year or two later.

mt-bank-stadium-balt-sun

M&T Bank Stadium, now the LEED Gold certified home of the Baltimore Ravens, thanks in part to the work of David Muller and the Green Sports Alliance. (Photo credit: Baltimore Sun)

 

GSB: That’s a great story; one that the NFL should’ve told. Turning to the annual GSA Summit; that must also have been part of your responsibilities, no?

DM: Absolutely. The GSA was a very a small team the first few years, so everyone had to pitch in. We only had about three or four months of planning time for the first summit in Portland in 2011. Despite the short lead-time it turned out to be a big success—and we surprisingly turned a meaningful profit, mainly through getting the sports supply chain as sponsors/exhibitors–the Aramarks and Waste Managements of the world.

GSB: Did you manage that as well?

DM: No, sponsorships were mainly the responsibility of Martin Tull at the time, while I handled the memberships and communications.

GSB: As the Summit grew over time, with 700-800 attendees, the responsibilities must’ve grown with it.

DM: No doubt about it. I played a central role in designing the program, securing speakers, writing up session descriptions, coordinating volunteers, that sort of thing. And everyone else on the GSA team was multi-tasking as well. It was lots of work but it was also a lot of fun as we were all mission-driven and riding this rapidly-rising wave of engagement and activity.

muller-chicago-gsa

David Muller (l) presenting University of California, Berkeley with the Pac-12 Zero-Waste Award, at the 2015 Green Sports Alliance Summit in Chicago. (Photo credit: David Muller)

 

GSB: I can imagine. Why did you end up leaving GSA?

DM: Well, over time, in large part because of how many members we brought in while still maintaining a very small staff, the GSA became more focused on PR and storytelling—which they’re good at and is important—while moving away from the consulting, advisory, and operations support work. We simply didn’t have the capacity to continue the same level of service to individual members.

GSB: …Like what you did with the Ravens?

DM: Yes. And that’s what I was most interested in doing. Plus, I was also interested in the health and wellness aspects of sustainability and seeing how sports venues, and everyone who spends time in them, could benefit by focusing on people’s health and wellness within their operations, be it that of staff, fans, the active roster, etc. So, I left GSA last summer and became a sustainability-focused consultant. I’ve worked with small-to-medium sized health and wellness organizations including Green Seal, Delos/International WELL Building Institute (IWBI), and AtmosAir—to help them with market research and also how to compellingly present what they offer to sports venues.

GSB: I gotta believe sports venues and teams want to keep their athletes healthy—and their fans, for that matter. Good niche. Talk about your involvement in Sport and Sustainability International or SandSI.

DM: SandSI is an outgrowth of work I did in Europe in the spring of 2015 with Allen Hershkowitz…

GSB: Then the President of GSA.

DM: Yes. Allen, as well as Alice Henly, who also worked with Allen at the NRDC before coming to the GSA. I had connected in late 2014 with Neil Beecroft, who was the Sustainability Manager of UEFA at the time.

GSB: And, shameless plug, Neil’s a GreenSportsBlog interviewee.

DM: Yes. So in conversation with Neil, we kind of realized that while Europe is ahead of the U.S. in terms of environmental concern and government action, it was behind in Green-Sports. So, we accepted Neil’s invitation to meet with him and other leaders of the European Green-Sports Movement in Lausanne, Switzerland, as well as in Paris and London.

GSB: Lausanne is the capital of European sports, home of the IOC, FIFA and UEFA.

DM: The European sports entities, to a person, said “we need help” with greening. We were excited about sharing the knowledge we had gained over the previous few years, and making the GSA a truly global organization. But the GSA felt, at the time, that there was still a lot more to do in North America, and didn’t see an immediate ROI, so the European work was put on the back burner.

GSB: And, Allen, having left GSA, became one of the prime movers of SandSI.

DM: Yes. It’s still early days but things have really heated up over the past six months or so. I am an Organizing Committee member, and am helping develop the membership program for sports entities as well as corporations and NGOs.

GSB: Aside from the geographic differences, what do you see as the main distinctions between SandSI and GSA?

DM: I’d say the main differentiator is that SandSI takes a broader view of sustainability than the GSA. SandSI takes a “Triple Bottom Line” approach, considering social sustainability and ethics on an equal level with environmental and economic sustainability. The GSA made a strategic decision very early to become experts on the environmental side only, which made good sense at the time as a start-up trying to gain relevance. But I think an environmental-only approach puts a ceiling on what you can accomplish, because legitimate sustainability is comprehensive at its core, and the best environmental policies are always at risk of backsliding or discontinuation if the people responsible for carrying them out aren’t well-taken care of themselves.

GSB: I think that’s smart overall but my fear is that environment, and in particular, climate change, could be de-emphasized—just when the opposite is necessary.

DM: Oh don’t worry, SandSI places great priority on taking on climate change! But I think people often forgot that environmentalism is still ultimately about people, about keeping the environment clean and stable in order for humans to thrive. It’s not about saving the Earth for Earth’s sake (in the geologic timeframe, all of human history is but a blip), it’s about keeping the Earth livable so that our children, grandchildren, and grandchildren’s grandchildren have the opportunity to lead healthy, happy, meaningful lives as well. It is for them, as well as those already suffering from its impacts right now, that we confront climate change with all our resolve and ingenuity.

GSB: Amen!

 

 


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