GreenSportsBlogger Lew Blaustein to Moderate “Green-Sports and Its Impact on Climate Change” Panel in NYC on March 11

The event, which is open to the public, will take place at the Princeton Club of NYC at 6:30 PM on Monday March 11th. Admission is $15. Tickets can be purchased by clicking here.

Over the past 15 years or so, Green-Sports 1.0 — the greening of the games themselves — has largely been a success. From LEED certified stadia and arenas to Zero-Waste games to locating sports venues close to mass transit, Green-Sports has become mainstream within the sports facilities world, even if it is unknown to most fans. 

As we turn the page to Green-Sports 2.0 — engaging fans and other sports stakeholders to take positive environmental actions — we have to acknowledge that to date, the sports world has largely been slow to directly address climate change. There are understandable reasons why this has been the case, chief among them the fear of getting tangled up in the politics of the issue.

Yet, given the increasing severity and immediacy of climate change, it says here that avoidance is no longer an option if the sports world is as serious about walking the green walk as it is good at talking the green talk. 

Of course, answering the question of how sports should engage on climate change is the tricky part.

That will be the centerpiece of “Green-Sports and Its Impact on Climate Change,” a  discussion I will moderate with a top-shelf panel at the Princeton Club of New York City (15 West 43rd Street) Monday evening March 11 at 6:30 PM. The panel will consist of:

Dr. Allen Hershkowitz, co-founder and ex-President of the Green Sports Alliance, Chairman of the Board and Founding Director of Sport and Sustainability International (SandSI) and the newly-minted Environmental Science Advisor to the New York Yankees. He is also co-founder of the Broadway Green Alliance and of the Environmental Paper Network. From 1988–2016, Hershkowitz served as Senior Scientist at the Natural Resources Defense Council (NRDC), a leading environmental nonprofit. 

 

Allen Hershkowitz J. Henry Fair

Dr. Allen Hershkowitz (Photo credit: J. Henry Fair)

 

Rita Ricobelli Corradi was Director of Sustainability for the United Bid Committee of Canada, Mexico and United States LLC, which won the right the host the 2026 FIFA World Cup. In 2007, she joined Columbia University’s Earth Institute, spearheading a science-based approach in the use of sports for sustainable development.

 

Ricobelli Rita b-w

Rita Ricobelli (Photo credit: Rita Ricobelli)

 

Jenny Vrentas is a senior writer for Sports Illustrated (SI) and The MMQB, SI’s pro football website. She covers both on-field and off-field NFL-related stories. On the latter, Vrentas often deals with social and political issues, although she hasn’t tackled climate change yet. Before SI, she spent six years at The Star-Ledger (Newark), as beat reporter for the New York Giants (2012) and the New York Jets (2010-11). The 2018 season was her 12th covering the NFL. 

 

Jenny Vrentas SI.com

Jenny Vrentas (Photo credit: Twitter)

 

Tickets are $15 and can be purchased by clicking hereIf you are in the New York City area the evening of Monday March 11th, please join us. And if you know anyone who might be interested in attending, please share this post with her/him.

 


 

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Allen Hershkowitz Named New York Yankees Environmental Science Advisor

Dr. Allen Hershkowitz was named by the New York Yankees as its first Environmental Science Advisor yesterday. The longtime NRDC Senior Scientist, ex-President of the Green Sports Alliance and Founding Director of Sport and Sustainability International (SandSI) becomes the first person to hold such a title in team sports history. Already a major advance in the Green-Sports movement, the Yankees’ move has the chance to be a true game changer.

 

The New York Yankees have an almost century-old tradition of firsts: Yankee Stadium, which opened in 1923, was the first three-tiered sports venue in the world. The team was the first to put numbers on players’ uniforms. And the Bronx Bombers are the first and only Major League Baseball club to win five World Series titles in a row (from 1949-53).

Another first took place on Tuesday when the Yankees announced that Dr. Allen Hershkowitz had signed on as the team’s Environmental Science Advisor, a position that’s new to the world of professional sports. His work will also support Major League Soccer’s NYCFC, a joint venture between the Yankees and City Football Group¹, which plays its home games at Yankee Stadium.

“Being appointed as the Yankees’ Environmental Science Advisor is a unique honor and responsibility,” said Hershkowitz, a native New Yorker, offered in a statement. “I applaud the team’s leadership for breaking new ground in the sports industry by being the first team to create this important position.”

 

Allen Hershkowitz J. Henry Fair

Dr. Allen Hershkowitz, the new Environmental Science Advisor with the New York Yankees (Photo credit: J. Henry Fair)

 

It makes perfect sense that the Yankees chose Hershkowitz for this position. He has, over a decades-long career, staked out a unique role as a visionary at the intersection of the environment, science and sports. As Senior Scientist at the NRDC, Hershkowitz showed  leaders across the sports world that leading on the environment made business sense and was the right thing to do. This goes back to his formative Green-Sports work in the mid-2000s with then-Major League Baseball Commissioner Bud Selig, the Philadelphia Eagles, and the US Tennis Association, among others. He Co-Founded and served as President of the Green Sports Alliance and is a Founding Director of Sport and Sustainability International (SandSI).

While Hershkowitz is arguable a no-brainer pick, what might shock some people is that the 27-time world champions created the Environmental Science Advisor position in the first place.

But dig a little deeper and the appointment should surprise no one.

That’s because the Yankees have been at the forefront of the Green-Sports movement since they moved into the new Yankee Stadium in 2009, often with Hershkowitz’ counsel as a consultant. Sustainability initiatives include:

  • Diverting 85 percent of waste from landfill by recycling and composting, very close to the 90 percent threshold required to claim Zero-Waste status
  • Innovating on energy efficiency through the introduction of LED lighting and more
  • Measuring, reducing and offsetting the team’s greenhouse gas emissions impacts The latter includes the distribution of thousands of life-saving, high-efficiency cookstoves to women in Africa

 

Cookstoves

The Yankees, through their carbon offset investments, have funded the distribution of life-saving, high-efficiency cookstoves in Africa (Photo credit: South Pole Group)

 

Per a club press release, Hershkowitz will work “to expand existing promotion of responsible environmental stewardship among essential members of the Yankees family, including suppliers, sponsors, fans and the local community.” His primary focus will be on energy use, waste management, water conservation, and food services.

“The Yankees have always been devoted to supporting the best interests of our community, our fans and our players, and we believe effective eco-friendly initiatives are a key element of our interactions,” said Hal Steinbrenner, the Yankees’ principal owner and managing general partner, in a statement. “We have made significant strides throughout the years, and as such, Yankee Stadium is proud to promote a zero-waste economy, and stand as one of the most successful recycling and composting venues in all of sports…We look forward to even more improvement under Allen’s guidance.”

In a statement, John Adams, Founding Director and former President of NRDC, who was awarded the Presidential Medal of Freedom in 2010 for his environmental leadership, emphasized the significance of Hershkowitz’s new position: “This is a very smart move by the Yankees. One of greatest sports organizations in the world has chosen to use its visibility to promote environmental literacy in a critically important way. I congratulate Allen for becoming the Environmental Science Advisor to the Yankees, the most influential team in the history of sports.”

 

GSB’s Take: The mere creation of the Environmental Science Advisor position by the New York Yankees is already an important advance for the sports greening movement. By choosing Hershkowitz for the job, the Yankees — already near the top of the Green-Sports sports standings — have shifted into a higher gear, telling the world that the environment — and environmental science — is integral to its business.

It says here that, for the Yankees’ appointment of Hershkowitz as Environmental Science Advisor to fulfill its promise and become a Green-Sports game-changer, these two things need to happen:

1. Climate change, not spoken of much by the Yankees to this point, must consistently and clearly be communicated as a prime focus of the Yankees’ environmental efforts, and,

2. Engage fans — those who attend games and the larger number who follow the team on TV, online and elsewhere — to take positive environmental actions.

Do those two things and the Yankees and Hershkowitz will have teamed up to become Green-Sports Hall of Famers. Watch this space.

 

¹ City Football Group is led by Sheik Mansour bin Zayed al-Nahayan, a member of the royal family ofAbu Dhabi. In addition to its stake in NYCFC, it owns Manchester City, current champions of the English Premier League, and four other football/soccer clubs around the world.

 


 

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The GSB Interview: Jason Twill, a Green Sports Alliance Founding Director, on the Organization’s Birth

The Green-Sports movement is in a transitional phase from its initial 1.0 version — the greening of the games themselves — to its 2.0 incarnation — engaging fans on environmental and climate issues.

The Green Sports Alliance, now eight years old, is also in the midst of change, as it searches for a new executive director to lead the organization firmly into the Green-Sports 2.0 era. That the Alliance is the most established Green-Sports trade association in the world may be taken for granted by many. But for those who were present at its birth, the odds of the GSA reaching its eighth birthday was by no means a certainty back in 2011. An organization dedicated to the Greening of Sports? What did that even mean?

With that in mind, we spoke with Jason Twill, one of the GSA’s Founding Directors and co-author of its bylaws. This long-form interview gets the inside story of how the Alliance came to be, the fascinating route Twill took to be — as Lin Manuel Miranda famously said in Hamilton — in the “Room Where it Happened,” and how the Alliance and other similar organizations around the world can help build a Green-Sports 2.0 world.

 

GreenSportsBlog: Jason, the story of how the Green Sports Alliance came to be is something I’ve been interested in for some time, so thank you for talking with us. Tell us about your background and how you came to be involved with the Green-Sports movement in its embryonic stages.

Jason Twill: Thanks, Lew. It has been quite a circuitous route. Toward the end of high school in Warren, NJ, a New York City suburb, I tended bar in Hoboken, which was a quick train ride away from Greenwich Village. I have this memory of emerging from the depth of the underground like I had crossed some imaginary threshold into this world of excitement — streets buzzing with energy, layered with a diversity of people and cultures that make The Village great and the antithesis of suburbia, which I hated. That’s when my passion to create better cities and communities began, and I have never looked back.

GSB: What came next?

 

Jason Twill

Jason Twill (Photo credit: Jennifer Twill)

 

Jason: I studied art and political economics at Colorado College; and I also had the privilege of studying in Florence, where the piazzas and labyrinthine grid was a very different sort of urban environment. I loved it! I then moved to New York and was interested in pursuing fashion design. Took a construction job to pay the bills while studying at the Fashion Institute of Technology and Parsons School of Design.

GSB: What happened to loving cities and urban architecture?

Jason: I told you it was a circuitous route! I got the fashion bug in Florence. So, back in New York, I spent my days on construction sites and evenings at fashion shows and working with designers. This confluence of construction and design is what ultimately led me back to a passion for architecture. It hit me like a ton of bricks when I was visiting the Getty Center museum in L.A. I found myself looking at the buildings and landscape as art and became set — finally — on becoming an architect.

I applied to Columbia for urban studies and architecture and, while waiting to start, took a summer job in 2001 with architecture firm Mancini Duffy. Their offices were in Tower 2 of the World Trade Center. I was in the building on the morning of 9/11. Escaped by just a hair, along with others from the firm, but I lost a lot of friends that day. So I postponed school and went back to the firm to help them rebuild their practice. I noticed several friends there suffering from post-traumatic stress. Having been through a lot of adversity in my life, I set up an informal 12-step-like program in which we all supported one another to get through the fear and anxiety we were experiencing.

At that time, my co-worker and future wife, Jennifer, gave me a book, “The Geography of Nowhere: The Rise and Decline of America’s Man-made Landscape,” by Jason Howard Kunstler, a fantastic, non-technical explanation of suburban sprawl in the post-World War II era. It made me reflect on my own experience growing up in the suburbs and how much the built environment shapes our social patterns and behaviors. I literally closed that book and knew what I wanted to do with the rest of my life: Disrupt the real estate sector through ecologically and socially conscious development models. So I pivoted from Columbia to getting a Masters in real estate development and finance at NYU.

 

GEOGRAPHY OF NOWHERE

 

GSB: Did that even exist in the early 2000s?

Jason: Not really. I had to advocate for NYU to introduce things like LEED certification. But there were already a lot of great experts in this space I could learn from outside of school. I essentially earned two masters, with conventional real estate courses at NYU augmented by reading tons of books^ to teach myself these other pathways. Also volunteered to help get the US Green Building Council’s New York City chapter going, worked on some of the first LEED buildings in New York, and then I was fortunate enough to meet Jonathan Rose…

GSB: The legendary New York City real estate developer and sustainability champion…

Jason: Exactly. I wrote him a letter; he invited me to his office for coffee and a talk He’s been a friend, mentor and inspiration ever since. During that time, from 2003-2007, I worked for a couple of smaller private developers, championing sustainable and equitable design. The timing was right; by 2005, the market had shifted and I was getting more traction on things like LEED certification. We also had our first son, Sullivan. He had a series of illnesses and the first case of influenza A in the city in 2007, which scared the hell out of us as new parents. We thought this might have something to do with the post 9/11 air quality in New York, so we decided to move to another city. Austin, Portland, and Seattle were on our radar because of their progressive governance and industry stars.

GSB: Where did you end up?

Jason: We chose Seattle, the epicenter of the green building movement. I was very fortunate to receive an offer from Vulcan Inc. and we relocated in 2007.

GSB: Vulcan Inc. is the business and philanthropic entity founded by Microsoft co-founder, the late Paul G. Allen.

Jason: Yes! The six years I spent at Vulcan were some of the most productive of my career. I became a practitioner of city-making as a senior project manager working on all aspects of Paul Allen’s portfolio. We looked to inspire change in areas he was most passionate about: art, science, music, technology, and sports. I supported Vulcan Real Estate on the delivery of a new community called South Lake Union, an industrial area filled with old warehouses just north of the city’s central business district.

GSB: What did it become?

Jason: Paul originally purchased the land and gifted it to the city so they could create a park. But citizens voted down a tax measure to fund construction and the city handed back the land. Paul pivoted and turned it into a mixed-use, sustainable community. Over time, it emerged as one of the first Innovation Districts in North America, now home to Amazon’s HQ1, Facebook, Google, and Microsoft. At the same time I was working on South Lake Union, I started incubating what would become the Green Sports Alliance. When the financial markets crashed in 2008, things slowed down at Vulcan. My boss, Ray Colliver, got approval from Paul to apportion more of my time to embed sustainability even deeper across Vulcan’s business portfolio. Our office was across the street from CenturyLink Field, home of the NFL’s Seahawks, one of the teams Paul owned…

GSB: …The others being CenturyLink tenants — MLS’ Seattle Sounders — in which Mr. Allen’s estate has an ownership stake, and the NBA’s Portland Trail Blazers.

Jason: Ray introduced me to Darryl Benge and Mike McFaul, who ran CenturyLink operations. They were already looking to invest in sustainability measures, so I started to support them in getting some runs on the green scoreboard.

GSB: What kind of things did you help them do?

Jason: We planned and implemented a comprehensive resource conservation plan that included the installation of nearly a megawatt of solar panels on the roof of the adjacent WaMu Theater, EV charging, LED lighting retrofit, waterless urinals, waste strategies, and more. We also started to explore how we could generate fan awareness and impact behavior through strategic branding and messaging. And then this larger dialogue started to occur around green sports.

 

Solar CenturyLink

A solar array tops the roof of the WaMu Theater adjacent to CenturyLink Field, home of Seattle’s Seahawks Sounders (Photo credit: Seattle Seahawks)

 

GSB: How so?

Jason: In 2009, I met Justin Zeulner, who worked for the Trail Blazers. He was doing terrific green stuff there, including getting Moda Center certified as one of the first LEED Gold arenas in the world. I was also introduced to some folks at the WNBA’s Seattle Storm

GSB: …the current WNBA champs!

Jason: …and the NHL’s Vancouver Canucks, and became mates with green-sports pioneer Scott Jenkins, who was managing Safeco Field for the Seattle Mariners.

GSB: Scott’s now the Chairman of the Board of the Green Sports Alliance and General Manager of Atlanta’s LEED Platinum Mercedes-Benz Stadium.

Jason: With all these relationships building, we were sharing strategies and partners that could help us ‘green’ the venues, so all the proverbial kindling was there to start a fire, just waiting for the spark. It came when my boss Ray Colliver, who always pushed me take things further, sustainability-wise, with Paul’s teams, handed me a Sports Business Journal issue focused on sustainability. I noted an article by Allen Hershkowitz, then a Senior Scientist at the Natural Resources Defense Council (NRDC), leading their sports and entertainment greening platform.

Already a big fan of NRDC’s work, I called him and said, ‘Hi, I’m Jason, I work for Paul G. Allen, who owns a few sports franchises and we want to work with NRDC to drive a bigger agenda for sustainability in sports.’ We had a couple of conversations — he was incredible. I really love the guy and we were exploding with ideas from the start. Allen offered to fly out with his key staff to meet, while my colleague Dune Ives and I started to explore what we could create in this space from Vulcan’s perspective.

GSB: Dune is now executive director of the Lonely Whale Foundation, a group established by actor and activist Adrian Grenier, which is leading initiatives on ocean health and the anti-plastic straw movement.

Jason: Yes, Dune has an unbelievably beautiful mind and is a force of nature in the sustainability movement. We mapped out the mission statement, vision, and objectives for what initially became the Pacific Northwest Green Sports Alliance. Then, on February 1, 2010, using our draft work as the agenda, we hosted a workshop with Allen and his NRDC colleagues. Representatives from five of the region’s pro teams (Portland’s Trail Blazers and Seattle’s Mariners, Seahawks, Sounders and the Storm), as well as officials from the City of Seattle, the Bonneville Environmental Foundation, and Green Building Services joined in.

From this initial group of passionate change makers, The Pacific Northwest Green Sports Alliance was born! The Vancouver Canucks joined shortly thereafter. I became its Chair to help get it going. Pretty quickly, we received interest from teams and venues beyond the region, so we dropped “Pacific Northwest” from the name. We secured a seed money grant from the Bullitt Foundation — an organization led by Dennis Hayes, founder of Earth Day, focused on environmental change in the northwest. This funding was crucial and, along with investments from NRDC, Vulcan, and each of the teams, we hired Martin Tull, a brilliant change-maker from the Portland sustainability community, as the founding executive director. He built the Alliance into a stable, sustainable non-profit organization.

GSB: So you guys basically bootstrapped the Green Sports Alliance off the ground.

Jason: We all had full-time jobs, but fueled by a passion for change, we put the time and energy into making this happen. There isn’t any one founder of the Alliance; we all worked really hard and collaboratively, playing a vital part in its success to this day. Our beginnings are quintessentially captured in this famous Margaret Meade quote:

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

We definitely hit on something and there was a big, public launch at Safeco Field, home of the Mariners in spring 2011. By that time, I had stepped down as chair, handing the reins to Scott Jenkins, already a key figure in the movement. Since then, I’ve served as a Board executive committee member.

It’s important to acknowledge that we did not create the Green-Sports space. There was already a ton of great work and leadership happening around sports and sustainability in North America and globally. We just created a platform to bring all these leaders together to share best practices and accelerate the progress of the Green-Sports movement.

We also wouldn’t be where we are at today without the technical and financial support of the NRDC team led by Allen Hershkowitz, along with terrific scientists and technical experts like Darby Hoover and Alice Henly. With their support we were able to publish documents like the “Game Changer” report that provided case studies highlighting the amazing sustainability work happening across the pro leagues. This helped us grow from the inaugural six founding teams to a roster that includes pretty much all major league teams in North America, plus many college athletics departments and conferences.

 

Jason Twill GSA origins

A gathering of some of the key players in the founding of the Green Sports Alliance, including: FRONT ROW: Scott Jenkins (2nd from left), Dune Ives (3rd from left) and Justin Zeulner (right). MIDDLE ROW: Jason Twill (2nd from right). TOP ROW: Allen Hershkowitz (2nd from left), Martin Tull (right) (Photo credit: Green Sports Alliance)

 

Jason: That growth was also driven by annual GSA summits starting with our inaugural event in Portland in 2011. Martin Tull, working with a local team, the Board, and the NRDC, miraculously put it together in just a few months.

GSB: A Herculean effort! How did it go?

Jason: It was a big hit. Over 200 people came. Ex-NBA All-Star and then-Sacramento Mayor Kevin Johnson keynoted. People from across North America who were interested or already working in this space attended. They really appreciated a forum on sustainability solely focused on the sports industry. The next year, our Summit in Seattle attracted closer to 400 people and we knew we had hit our stride.

 

KJ at GSA 2011 Dabe Alan

Retired NBA All Star and ex-Sacramento Mayor Kevin Johnson addressing the first Green Sports Alliance Summit in 2011 in Portland (Photo credit: Dabe Alan)

 

GSB: I went to the third Summit, in Brooklyn in 2013, and even more people came. And the rest, as they say, is history. What is your role as a board member?

Jason: I try to provide big-picture thinking and thought leadership on how to best grow the movement. We started with greening the games and the venues…

GSB: …What I call Green-Sports 1.0. I believe that’s the way it had to be. But we’re past the time to pivot to Green-Sports 2.0, engaging fans — with the important megaphone of the media — to change their environmental behaviors, including as it relates to climate change.

Jason: I agree. Even in those very early days, I would look across at CenturyLink Field and think, ‘for every Seahawks game, we have something like 10 percent of the entire population of Seattle in one room,’ which prompted me to ask, ‘How do we change the hearts and minds of billions of sports fans across the world and tell a new story of sustainability in our time?’

GSB: How is that going?

Jason: Nelson Mandela probably captured it best when he said

Sport has the power to change the world. It had the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.

Now think about channeling that power toward addressing climate change, the defining challenge of our time. We still have a lot of work to do to realize this dream, but the Green Sports Alliance and all of our partner organizations have this opportunity before us if we work together.

GSB: Those include GSA Japan, which launched earlier this year, BASIS in Great Britain, Sports Environment Alliance (SEA) in Australia and New Zealand, along with Sport and Sustainability International (SandSI) in Europe. Is this separation — some might say Balkanization — a good thing when the Green-Sports movement is relatively small?

Jason: Great question. I don’t see this as Balkanization at all. All these organizations are able to respond to their local cultures and contexts. I do see the ability for all of these groups, including Beyond Sport and others, to collaborate for maximum global impact through locally meaningful initiatives. In fact, that is one of the things I want to help foster as a GSA Board Member since I am now living and working in Australia. I am in conversation with a lot of the folks at these other incredible organizations, as many of us in the Alliance are. I think it is in all of our interests to work together, using the power of sports to ensure a safe and sustainable future for all life on our planet.

GSB: I’ll sign for that! What are you doing in Australia?

Jason: Staying true to my passion for cities, I set up Urban Apostles, my own development and consulting business. We specialize in regenerative urbanism and affordable housing models for cities. I like to say we work at the intersection of the sharing economy and art of city making.

GSB: What is regenerative urbanism?

Jason: Regenerative urbanism considers going beyond the ‘sustainable’ paradigm for cities since our current form of urbanization is not doing nearly enough to address issues like climate change and social inequity. For me, it’s a way of conceiving our cities as ‘living systems,’ and planning and developing them in a manner which creates conditions conducive for all life forms to thrive. Imagine a city that responds to the evolutionary needs of all the life within and around it. We look to shift from ‘human-centric’ urbanization models to ‘life-centric’ ones. Earlier this year, I also founded and launched City Makers’ Guild. It’s an education, advocacy, and research group promoting more equitable and inclusive cities.

GSB: Congratulations and good luck with both. And thank you for your important, visionary work that helped give birth to the Green Sports Alliance and is accelerating the move to Green-Sports 2.0.

 

^ Books on green design Twill read during his time at NYU included “Natural Capitalism,” by Amory & Hunter Lovins, with Paul Hawkens. “Ecological Design,” by Sym Van der Ryn and Stuart Cowan. “The Green Real Estate Development Guide,” by William Browning and the Rocky Mountain Institute

 


 

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Paul Allen, Co-Founder of Microsoft and a Key Figure in Early Days of Green-Sports Movement, Dies

Paul G. Allen, co-founder of Microsoft, died Monday due to complications from non-Hodgkins Lymphoma. He was 65.

Allen, who owned the NFL’s Seattle Seahawks and the NBA’s Portland Trail Blazers, played an important role in the early days of the Green-Sports movement.

 

Paul G. Allen, a creator and visionary of the highest order, died Monday at 65 of complications from non-Hodgkins Lymphoma. He is most well-known for helping to usher in the personal computing age when, along with Bill Gates, he co-founded Microsoft in 1975 at age 22. Allen left the company in 1982 during his first bout with cancer.

 

Paul Allen

Paul G. Allen, co-founder of Microsoft, owner of the Portland Trail Blazers and Seattle Seahawks, and an early Green-Sports pioneer, in 2014. (Photo credit: Béatrice de Géa/The New York Times)

 

SPORTS AND THE ENVIRONMENT PLAYED A BIG ROLE IN ALLEN’S POST-MICROSOFT LIFE

In 1988, Allen purchased the NBA’s Portland Trail Blazers. Nine years later, he bought the NFL’s Seattle Seahawks, ensuring that the team, which was at risk of moving to Los Angeles, would remain in the Pacific Northwest. And in 2009 he took a minority stake in the Seattle Sounders of Major League Soccer. The Seahawks won Super Bowl LXVIII in 2014 and the Sounders brought the MLS Soccer Bowl trophy to Seattle in 2016.

 

Paul Allen Super Bowl

Paul Allen held the Vince Lombardi trophy aloft after the Seahawks defeated the Denver Broncos in the 2014 Super Bowl at MetLife Stadium in New Jersey (Photo credit: Ray Stubblebine/Reuters)

 

Allen’s environmental passions were broad and deep. A partial list includes:

  • Curbing elephant poaching
  • Saving coral reefs
  • Supporting the mainstreaming of sustainable seafood
  • Building the plastic-free ocean movement
  • Funding the documentary film “Racing Extinction,” which focused on species preservation
  • Investing in renewable energy
  • Developing some of the first LEED certified buildings in the U.S.

 

PAUL ALLEN AND THE BEGINNINGS OF THE GREEN-SPORTS MOVEMENT

Allen’s environmentalism and innovativeness led him and his company, Vulcan, Inc., to take some significant Green-Sports steps during the early days of his ownership of the Trail Blazers and Seahawks.

“When Paul bought the Trail Blazers in 1988, it was clear the team needed a new arena,” recalled Justin Zeulner, who worked for Allen at Vulcan starting in 1999 and served as Executive Director of the Green Sports Alliance from 2014-2018. “It was important to Paul to show fans, sponsors and the media that Portland was a leader in technology, energy efficiency, and innovation. So when planning for what would become the Moda Center began in 1991-92, he directed the team to design a green building before green building was even a thing!”

Allen felt even more passionate about Seattle — he directed a good chunk of his enormous fortune (estimated at $26.1 billion at his passing) towards transforming the city into a cultural hub. So when the new Seahawks (and later Sounders) stadium, now known as CenturyLink Field, opened in 2002, Allen made sure it was a green leader for that time.

The use of recycled concrete and steel — now an expected feature at most new stadium and arenas — is one example of how Allen and Vulcan paved the Green-Sports way with the new venue. Over the next decade, CenturyLink Field upped its green game, with the installation of solar panels at the stadium and on the roof of the neighboring Event Center, as well as recycling and composting, encouraging bike travel to games, and much more.

 

Solar CenturyLink

A solar array, the largest in the state of Washington, tops the roof of the Event Center adjacent to CenturyLink Field, home of the Seattle Seahawks and Seattle Sounders (Photo credit: Seattle Seahawks)

 

AN IMPORTANT BEHIND-THE-SCENES PLAYER AT THE BIRTH OF THE GREEN SPORTS ALLIANCE

During a brief meeting several years after the Moda Center opened, Allen asked then-Trail Blazers President Larry Miller a simple question: “How do we scale the way we greened the Blazers beyond Portland?”

 

Paul Allen Blazers

Paul Allen, left, at a Portland Trail Blazers game with general manager Neil Olshey in 2016 (Photo credit: Craig Mitchelldyer/Associated Press)

 

That, according to Zeulner, was an important spark that ultimately led to the formation of the Green Sports Alliance. “Sometime after that conversation, Miller grabbed me and my colleague Jason Twill and gave us the task of broadening the Greening of Sports,” Zeulner remembered. “Soon after that, Allen Hershkowitz at Natural Resources Defense Council (NRDC), who was doing great sustainability work with the Philadelphia Eagles and others, joined our efforts. We engaged the Seattle Mariners and Vancouver Canucks in the discussion with the Blazers, Seahawks and Sounders and that group ultimately became the core of the Pacific Northwest Green Sports Alliance, the precursor to the GSA.”

And once Paul Allen provided a spark, those working at Vulcan knew what to do.

“Working under Paul’s leadership, you couldn’t help but feel you were always held to the highest expectations, no matter what you worked on,” reflected Jason Twill, a Senior Project Manager at Vulcan from 2007 to 2013. “This expectation was not only for our organization, but for how we positively impacted humanity as well. His belief in human potential was infectious and inspired us to seek transformation in areas he was most passionate about and where scaled impact could happen; science, technology, music, art and sports. I know that sounds grandiose but you could feel it. It was an incredibly electrifying place to work. We just knew what he expected of us.”

What did that mean in terms of Green-Sports, which was in its embryonic stages in 2007-2008?

“Investing in green building was just something you did because Paul Allen expected it,” said Twill, now the Director of Urban Apostles, a Sydney, Australia-based consulting services business specializing in urban regenerative development. “Paul’s combined passion for sports and the environment led to a group of staff members within Vulcan and the sports teams to initiate the Green Sports Alliance, in partnership with the NRDC. All we tried to do was take Paul’s early Green-Sports leadership and expand upon it.”

Allen who, dating back to his Microsoft days, preferred to stay largely in the background, played a crucial if “silent partner” role in the Alliance’s early days. He provided financial support, organizational development as well as pro bono labor. The latter took the form of lending the time and efforts of Vulcan executives Zeulner, Twill and 15 or so others to the cause. “Paul’s funding, which amounted to hundreds of thousands of dollars, along with the financial support of the NRDC and other founding partners were critical,” asserted Zeulner. “It allowed the Alliance to get off the ground and ensured that the first two annual Summits, in Portland and Seattle, respectively, were successful.”

Twill summed up Allen’s role in the birth of the Alliance this way: “Simply put, Paul’s commitment to world change, his leadership and his organizations were the launching pad that enabled the Green Sports Alliance to come into existence.”

 


 

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Sports and Climate Change Summit: Yankees, Mets, MLS, NASCAR and USTA Saving Lives in Africa Via Innovative Carbon Offsets Program

Five high-profile North American sports teams and leagues are helping to save lives in Africa while reducing carbon emissions at the same time.

That powerful message was delivered during an All-Star panel discussion at Friday’s first Sports and Climate Change Summit in New York City, hosted by Sport and Sustainability International (SandSI) and the Global Crisis Information Network (GCINET). Guided by SandSI co-founder Dr. Allen Hershkowitz, senior officials from the New York Yankees, the New York Mets, Major League Soccer, NASCAR, and the US Tennis Association, shared how and why they are making life-saving investments in Africa.

 

The panel that kicked off Friday’s first Sports and Climate Change Summit at New York’s Scandinavia House had a title that many in the audience could not have imagined even two years ago: “North American Sport Invests in Climate Mitigation and Promoting the Sustainable Development Goals in Africa”.

Yet, per moderator Dr. Allen Hershkowitz, co-founder of SandSI, those investments — by the Yankees, Mets, Major League Soccer (MLS), NASCAR, and the USTA — are indeed being made. And they are not only helping to take on climate change, air pollution and several other of the UN’s 17 Sustainable Development Goals^, they are saving lives. Thousands of lives. In some of the most needy regions on Earth.

 

Allen Hershkowitz J. Henry Fair

Dr. Allen Hershkowitz, co-founder of SandSI (photo credit: J. Henry Fair)

 

You may be asking yourself these three questions right about now:

  1. What problems are these North American sports teams and leagues trying to help solve with these investments in Africa?
  2. What types of investments are they making to solve those problems and save lives?
  3. Why are they making these investments?

 

COOKING WITH INEFFICIENT STOVES IN SUB-SAHARAN AFRICA ADDS TO AIR POLLUTION, DEFORESTATION AND CARBON EMISSIONS

In his presentation preceding the panel discussion, Hershkowitz cited chilling statistic after chilling statistic that laid bare the severity of health problems, borne largely by women and children in Sub-Saharan Africa and elsewhere, caused by cooking with inefficient, dirty, primitive stoves:

“The number one cause of death in the world is air pollution.”

“Close to half the deaths from pneumonia of children under age five are caused by household air pollution.”

“Three billion people cook over open flames or with simple stoves powered by unhealthy coal, wood or other forms of biomass.”

“According to the World Health Organization, three to four million people, mostly women and girls die prematurely because of inefficient, dirty stoves.”

Add to these grim metrics the fact that significant deforestation results from scavenging for the wood that is used in the inefficient, old stoves, and you have a recipe for a public health and environmental disaster.

 

NORTH AMERICAN TEAMS AND LEAGUES QUICKLY RAMP UP TO MAKE A DIFFERENCE IN SUB-SAHARAN AFRICA BY FUNDING CLEAN, EFFICIENT COOKSTOVES AND AVOIDED DEFORESTATION

How did Major League Soccer, NASCAR, the Mets and Yanks and the USTA decide to get involved in helping to reduce the Sub-Saharan African air pollution problem?

Hershkowitz showed each of them that, by funding efficient cookstoves that emit 30 to 50 percent fewer emissions, they would be creating healthier cooking environments for women and children, extending and saving lives in the process. And, since the cookstoves require far less fuelwood, the teams and leagues are also playing an important role in avoided deforestation.

The clean cookstove initiative is supported by the United Nations. Consequently, these cookstove purchases — which reduce greenhouse gas (GHG) emissions, other air pollutants and deforestation — qualify as third party, independently certified carbon offset programs, burnishing the teams’ and leagues’ sustainability credentials.

Hershkowitz began connecting the teams and leagues with private sector firms like The South Pole Group, Eco-Act and Allcot. They do the important grunt work of designing, developing and implementing environmental and climate change mitigation projects on the ground.

 

Cookstoves

Clean burning cookstoves (Photo credit: South Pole Group)

 

Although the initiative is in its early days — cookstove purchases only began late last year — the results are impressive. Collectively, the benefits of the offsets purchased by the Yankees, Mets, MLS, NASCAR and the USTA include:

  • Distribution of 7,250 cookstoves for use in cabins and huts
  • Positive impacts on the lives of 13,000+ women and girls
  • Avoidance of 39.4 metric tonnes of carbon emissions
  • Keeping 22.4 metric tonnes of wood from being cut down
  • The manufacture and maintenance of cookstoves being handled by locals, bringing much-needed economic activity to the region

 

TEAMS, LEAGUES SEE COOKSTOVES, AVOIDED DEFORESTATION AS “NO-BRAINERS”

When asked why the Yankees are investing in Africa, Doug Behar, the team’s senior VP of operations, said it was a logical next step in the team’s long-standing commitment to sustainability: “We’ve evolved on sustainability over time, seeing that it made sense from a business perspective to measure and reduce our energy usage, and that it made sense to recycle and compost. So we were ready when the cookstove investment opportunity was brought to us. Really, it was a no-brainer as the impact on human life was too big to ignore.”

 

Doug Behar Profile

Doug Behar of the Yankees (Photo credit: New York Yankees)

 

NASCAR focused their investments on avoided mangrove deforestation projects on the shores of Lake Kariba in Northern Zimbabwe. Catherine Kummer, senior director of NASCAR Green, echoed Behar’s “no-brainer” sentiments. “When something makes sense to management and fans alike, you know you’ve got something,” shared Kummer. “Management got it right away. And the avoided deforestation aspects of our investments matches our fan base’s commitment to the outdoors.”

The Mets’ senior director of ballpark operations, Mike Dohnert, shared a different motivation when Hershkowitz brought the African investment opportunity his way. “I know it sounds cliche, but it was incredibly powerful to be able to explain to my six year-old son how important it is do the right thing,” Dohnert recalled. “I am very lucky that Mets management allows me the freedom to pursue these types of initiatives.”

Switching to tennis, why would its governing body in the United States make investments in Africa? “That’s an easy one — the US Open is an event that draws 800,000 fans from all over the world and tennis is truly a global sport,” offered Lauren Tracy, the USTA’s director of strategic initiatives. The organization funded the sending of 300+ cookstoves to women in Malawi. That purchase helped offset the carbon embedded in the millions of player travel miles to the recently completed US Open.

Major League Soccer, which joined with SandSI and The South Pole Group to advance a big sustainability push at this summer’s All-Star Game at Mercedes-Benz Stadium, the LEED Platinum home of Atlanta United, also found the global nature of the cookstove program compelling. “Since the All-Star Game pitted MLS’ best vs. Juventus, the perennial champion of Italy’s Serie A and one of the most popular teams in the world, we decided to go ‘glocal’ with our sustainability initiatives,” said JoAnn Neale, the league’s chief administrative and social responsibility officer. “Locally, we undertook a tree planting program in Atlanta. And our investments in 1,450 cookstoves in Kenya represented the global side of the equation.”

 

M-B Stadium 2a

Mercedes-Benz Stadium, LEED Platinum home of Atlanta United (Photo credit: Lewis Blaustein)

 

 

GSB’s Takes:

  • If five teams and leagues can get the kinds of life-saving and carbon emissions-reduction results detailed above in less than a year, imagine if all of the major pro and college sports leagues in North America rallied around cookstoves, avoided deforestation and other climate change and environmental programs in Sub-Saharan Africa and elsewhere in the developing world. This is a huge opportunity for SandSI and the entire Green-Sports movement. Perhaps a team or two could pry their PhD analytics gurus away from their advanced metrics spreadsheets for a minute to calculate the macro public health and greenhouse gas (GHG) emissions benefits of a massive Pan-North American sports cookstove/avoided deforestation/clean water initiative.
  • There was a kind of Bizarro World, up-is-down aspect to the Summit when it came to fan engagement on climate change and the environment:
    • NASCAR — whose brand image to this observer is decidedly “Red State”/skeptical on climate change — is in fact aggressively connecting with fans on environmental and climate change issues. Why? Because NASCAR fans have indicated that they care about the environment, to hell with the GSB’s stereotypes. “Ten years ago, 50 percent of our fans said they cared about the environment,” Catherine Kummer reported. “Fast forward to our April 2018 survey, and 87 percent of NASCAR fans now believe Earth is going through a period of climate change and 77 percent feel they have a personal responsibility to do something about it. So now we run environmentally-themed TV spots on NASCAR broadcasts.” I do have questions about how to square these results with polling before the 2016 Presidential election that showed NASCAR fans preferred Donald Trump over Hillary Clinton. But that’s a subject for another day. For today, the fact that NASCAR runs green TV spots is a very cool thing.

 

 

The 30 second NASCAR Green TV spot

 

  • On the other hand, while the Mets and Yankees have done exemplary greening work at Citi Field and Yankee Stadium, including eliminating trash bins and replacing them with recycling and compost bins, they have chosen to communicate their sustainability bona fides to fans in a much quieter fashion* than NASCAR. The clubs have not yet aired green-themed public service announcements on TV or radio. I mean, they play in climate change-is-real, humans-are-the-cause, “Blue State” New York. One would think their fan bases would react positively to such TV ads. What gives? Mike Dohnert acknowledged that, for Mets management, climate change “politics is an issue. They’re still trying to figure this out.” The Mets and Yanks might want to talk to NASCAR.
  • Kudos to SandSI and GCINET for hosting the first Sports and Climate Change Summit! This needs to be an annual event. 

 

 

 

^ The 17 UN Sustainable Development Goals (SDGs) are: 1. No Poverty, 2. Zero Hunger, 3. Good Health and Well-Being, 4. Quality Education, 5. Gender Equity, 6. Clean Water and Sanitation, 7. Affordable and Clean Energy, 8. Decent Work and Economic Growth, 9. Industry, Innovation and Infrastructure, 10. Reduced Inequalities, 11. Sustainable Cities and Communities, 12. Responsible Consumption and Production, 13. Climate Action, 14. Life Below Water, 15. Life on Land, 16. Peace, Justice and Strong Institutions, 17. Partnerships for the Goals
* The Mets and Yankees communicate their greening initiatives to fans by posting sustainability information on their websites, leading sustainability-themed tours of the ballparks for high school students and more.
 

 

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Ken Belson and The New York Times #CoverGreenSports

About a month ago, GreenSportsBlog launched a new hashtag, #CoverGreenSports. Its goal is to encourage the mainstream media, from sports to green to news, to cover the sports greening movement. Last week, the US “paper of record,” The New York Times and lead NFL writer Ken Belsonstepped up to the #CoverGreenSports plate in a big way, with “Sports Stadiums Help Lead the Way Toward Greener Architecture”

 

The fourth week in May should be a quiet time for the lead NFL reporter at The New York TimesThe draft, which took place in April, is already old news and training camps don’t open until late July. You would think this time of year is when NFL writers should be on vacation.

But last week was a busy one for Ken Belson, proving that there is no such thing as a quiet period for the NFL.

 

Ken Belson NYT

Ken Belson of The New York Times (Photo credit: The New York Times)

 

In fact Belson, working at breakneck pace, had three stories in The Times over a 48 hour period:

  1. “The NFL and Nike Make Room for Fanatics,” detailed how the League expects revenue from merchandise sales to increase by 50 percent by 2030 through a new deal with Fanatics.
  2. In “NFL Anthem Policy Bound to Please Only the NFL,” Belson opined about the NFL’s controversial, just-announced national anthem policy. It was instituted in response to protests by some NFL players in 2016 and 2017, most notably ex-49ers QB Colin Kaepernick, who knelt during the playing of the national anthem. They did so to draw attention to police brutality and other social injustice against African-Americans. But many NFL fans, including President Trump, feel that the kneeling players disrespect the flag. The new policy requires players to stand for the playing of the anthem or stay in the locker room during that time. There was no player input on this decision. Belson’s take: “It’s hard to envision the N.F.L. crafting a policy that satisfies everyone. But one that is likely to satisfy only the 32 owners hardly seems like an enlightened solution.”

But it was his third story that interested me most — and made me smile.

In Sports Stadiums Help Lead the Way Toward Greener Architecture,” Belson gave Times readers a terrific Green-Sports tutorial. 

He kicked off with Atlanta’s Mercedes-Benz Stadium, the new home of the city’s NFL and MLS teams and the world’s first LEED Platinum certified stadium. Belson’s main insight is in sync with GreenSportsBlog’s overall ethos: “Green stadiums are shining a light on the complex and critical issue of climate change. Fans disinclined to care about the issue are exposed to things like highly efficient LED lighting or low-flush toilets, and can see that going green is not a hardship, but a choice.”

 

Mercedes-Benz Stadium

Mercedes-Benz Stadium in Atlanta, the first to win LEED Platinum certification. (Photo credit: Kevin D. Liles for The New York Times)

 

Belson then took readers on a brief trip across the pond — “many of the innovations [in green stadiums-arenas] are being developed in Europe, where laws and regulations governing greenhouse gas emissions are stricter,” — before pivoting back to North America and the National Hockey League.

He lauded the NHL as a green leader among sports leagues for understanding the existential threat the sport faces from climate change and for taking steps to combat it: “The number of ponds that freeze over in winter has fallen dramatically in recent years, making the sport less accessible in countries like Canada, where many children first start playing the game outdoors. Going green is a way to address a long-term threat, not just save money.”

 

Lake Louise hockey

According to a study by McLeman and Robertson, published in The Canadian Geographer, the future of outdoor ice hockey on Lake Louise in Alberta and elsewhere in Canada is at risk due to the effects of climate change (Photo credit: Edmonton Journal)

 

GreenSportsBlog readers are likely familiar with much of this. And the folks quoted in Belson’s piece likely ring a bell.

You probably recognize Scott Jenkins, Mercedes-Benz Stadium’s general manager and the Chairman of the Board of the Green Sports Alliance, as an “evangelist of all things green.” 

 

 

LEED Platinum Certification Event - from right - Rich McKay, Scott Jenkins, Arthur Blank

Scott Jenkins (c), General Manager of Mercedes-Benz Stadium, flanked by Rich McKay (l), President of the Atlanta Falcons and Arthur Blank, at the LEED Platinum announcement event (Photo credit: AMB Sports and Entertainment)

 

And you probably know of Allen Herskhowitz, ex-President of the Alliance and a founder of Sport and Sustainability International (SandSI), which promotes low-carbon strategies for sports teams, leagues and association. He told Belson, “Any single sporting event doesn’t really have a giant ecological footprint, whether it’s a football game or even a season for a team. But the cultural and social platform of sports is almost unparalleled in terms of its ability to reach people.”

Yes, you may recognize Scott and Allen and the many other Green-Sports luminaries who have been featured in our posts these past five years, but the thing is, most humans have no idea who they are and are unaware of the important work they are doing. 

So it is very important that The (NOT failing) New York Times, with its massive reach and prestige, has decided to #CoverGreenSports with Belson’s piece.

Does this foreshadow a trend? 

It should, especially since the millennial and GenZ readers that The Times — and for that matter, almost all media outlets — is desperate to engage, care more deeply about the environment, sustainability and climate change than do their predecessor generational cohorts. 

But it is, methinks, too early to tell. 

One potential brake on an increase in Green-Sports coverage from mainstream media outlets is that the topic crosses many areas — sports, green/environment, business, and politics, to name a few.  That means that no one department claims natural ownership of Green-Sports and so no editor will assign a beat writer to cover it. What is more likely is that the hodgepodge we see now — a rare story by a sports reporter here and another one-off story from a business reporter there — will continue.

Until, that is, a department editor — I don’t care which department — says strongly “Green-Sports is MINE!”

With that in mind, we invite any visionary Green-Sports-minded editors to go through GreenSportsBlog’s archives to find a few hundred compelling story ideas to bring to their readers.

You will be glad you did!


 

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GreenSportsBlog’s Five-Year Anniversary…A Reflection

When I started GreenSportsBlog back on May 22, 2013, I had no idea what to expect.

I had never blogged before, wasn’t sure if there would be an audience for content about the intersection of Green & Sports, and didn’t know if the movers and shakers of the Green-Sports world would talk to me.

Five years and 512 posts later, I can say happily say there is consistent and growing interest — our 7,000+ monthly readers attest to that. And I have been blessed to be able to interview Green-Sports activists, corporate leaders, eco-athletes, and more. To all, I say a heartfelt thank you — and keep reading and commenting!

To commemorate GSB’s fifth anniversary, I thought you might find it interesting to read about how I came to write about Green-Sports and to see which posts have been the most well-read.

 

HOW I BECAME A GREEN-SPORTS BLOGGER

A lifelong, passionate New York-area sports fan — for those who haven’t read this blog much, the Jets, Knicks, Rutgers, and Yankees are my local favorites, along with North London’s Tottenham Hotspur in the Premier League. While at Rutgers, I announced football and basketball while a student at Rutgers on WRSU-FM

 

WRSU Knightline

Yours truly, 2nd from right and mustachioed in an old school Jets jersey, making what must surely have been an astute point on Knightline, the post-game sports talk show on WRSU-FM, the Rutgers student radio station back…a few years (Photo credit: WRSU-FM)

 

I tried to make a go of sportscasting as a professional, but it is a very tough way to make a living. After earning my MBA from NYU’s Stern School of Business, I pivoted to the sports business, where I was fortunate to spend 15 years, starting in the early 1990s through the mid 2000s, working in advertising sales and marketing. Getting paid to go to the World Series, NBA Finals, World Cup and more? How cool was that?!?!

The environment interested me — it was a factor in my voting decisions; I supported the Sierra Club and like organizations. But did my greenness match my sports fandom? Only when it came to the Jets, who wear green. Otherwise, not even close.

Until 9/11.

Working for Sports Illustrated Kids in midtown Manhattan at the time, I was very fortunate personally to not know anyone in the Twin Towers. Still, I felt like I had to do something. This was the Pearl Harbor of my generation and this was my home city.

But what to do?

It wasn’t until about four months after that horrible day that I found my answer.

In “Green Is the New Red, White & Blue,” Pulitzer Prize-winning New York Times columnist Thomas L. Friedman posited that we in the U.S. were fueling the wars on terrorism that we were fighting (we were already in Afghanistan at the time; the invasion of Iraq was a year or so away) by our insanely profligate energy use. His logic went something like this:

  1. The U.S. represented four percent of the world’s population but 25 percent of its energy usage.
  2. Since 9/11 happened before the fracking-led domestic oil and gas production boom, we had to source a good chunk of our energy from places like Saudi Arabia.
  3. The Saudi royal family siphoned some of that U.S oil revenue to its Wahhabi extremists to ensure they would remain in power.
  4. And those Wahhabists funded the training of 15 of the 19 9/11 attackers.

It was like the compact fluorescent lightbulb went on above my head! Green was going to play a big part in the solutions to geopolitical problems and I would play a small role. So I “greened up” my personal life, buying a hybrid car (becoming a very early adapter; I knew more about how a hybrid worked than the salesman), changing out all my lightbulbs to compact fluorescents, and becoming an almost-vegetarian.

But that wasn’t enough.

I needed to somehow green my work life. This became even more of an imperative the more I learned about climate change.

But how to get a green job? In 2002-2003, most were technical in nature. And, let’s put it this way: You do NOT want me installing solar panels on your roof.

So I thought, “what am I good at?” Sales, marketing and story telling. The trick was how to translate that from the mature sports industry to the nascent world of green business.

I began to network like crazy, joining a gaggle of sustainable business groups in New York. But when I couldn’t find what I call green “job-jobs” for someone with a sales/marketing/communications background, I decided, in September 2005, to take a risk, leaving SI Kids and recreating myself as a sustainability-focused, business development, marketing and communications consultant.

Since then I have helped a wide array of organizations — from Fortune 500 companies to startups to nonprofits — tell their sustainability stories more powerfully, generate new revenue by selling sponsorships to green events, and garner positive media coverage for their sustainability-related accomplishments. Some of my clients whose names you’d recognize include BT (aka British Telecom), Empire State Building, Whole Foods Market and the Wildlife Conservation Society

Then, about three years into my life as a sustainability consultant, in 2008-2009, I began to wonder if there was an intersection of Green and Sports, with the idea being that I would love to marry my two passions.

So I poked around and found out there was a fellow named Dr. Allen Hershkowitz who, working with NRDC, helped the Philadelphia Eagles and minority owner Christina Weiss Lurie make sure the toilet paper at Lincoln Financial Field wasn’t being sourced from eagle habitats. 

What an introduction to Green-Sports!

A year or so I discovered that a small group of pro sports teams from Portland, Seattle, and Vancouver had banded together to form the Green Sports Alliance. Their goal was to share better practices on energy efficiency, waste, and more. This sounded like an organization and a movement — Green-Sports — that was poised to grow. 

And I needed to be a part of it! But again, my question was “how?”

In 2011-12, I did more digging — and noticed that the Alliance was growing well beyond its Pacific Northwest roots, and that the organizers of the London 2012 Olympics made sustainability a key strand of their DNA. 

I figured media organization must be covering this burgeoning Green-Sports field. 

No one was.

So I decided would become that media organization.

And that led to GreenSportsBlog’s birth five years ago, almost to the day.

 

Lew GSA 2

Yours truly, making what what must surely have been an astute point at the 2016 Green Sports Alliance Summit in Houston (Photo credit: Lewis Blaustein)

 

FIVE KEY LESSONS

I’ve learned a ton these last five years — so much so, I could write an entire post just on that topic. But, for purposes of this story, I’ll boil it down to five key lessons that have been imparted to me by you, the readers, based on your comments and which GSB posts have drawn the most traffic:

  1. Allow the People Building the Green-Sports World to Share Their Stories Directly with Readers: Based on reader comments, The GSB Interview is the most popular segment on the blog. Sharing the unfiltered insights, struggles and successes of a wide array of women and men who are responsible for greening the sports world is an honor and a pleasure.
  2. Go Beyond Major League Sports and Mega-Events: Of course, we cover the greening of major pro sports leagues in North America and Europe, as well as of mega events like the Olympics and the FIFA World Cup. But stories like Forest Green Rovers, the fourth tier English soccer club that is the Greenest Team in Sports, and the St. Paul Saints, the minor league baseball team in Minnesota which won the Greenest New Stadium of the Year in 2015, have drawn some of the site’s best traffic numbers.
  3. Write with the Voice of the Sports Fan: From reader comments back in GSB’s early days, it seems that most expected the blog to be written by someone with a cleantech, facilities management and/or “green journalism” background. Many sounded pleased that I brought a different point-of-view, that of a passionate sustainability communicator who is also a big sports fan. Understanding and loving sports — and the people who follow it — was and is important. Especially when one considers, as Allen Hershkowitz is wont to say, that 13 percent of Americans follow science, but 65-70 percent follow sports. And as Nelson Mandela offered, “Sports can change the world!”
  4. Bringing a Sense of Humor to the Table is a Good Thing: Our forays into the satirical have been well received by readers and commenters. The July 2014 story in which I imagined that LeBron James decided to leave Miami to return to Cleveland — not because he wanted to go home, but because he was afraid of climate change’s effects in South Florida — remains the blog’s most read post. In fact, every post in which I’ve included the words “LeBron” and “James” has scored well. That bodes well for this one :). Hey, the climate change fight can be a very hard slog at times, so adding a dollop of humor here and there can’t hurt.

The fifth key lesson is that Green-Sports Needs To Play the “Climate Change Fight” Game…and It Needs to Play to WIN!: Herm Edwards, now the head football coach at Arizona State University, was coaching my New York Jets back in 2002, when he famously ranted that “The great thing about sports is, you play to win the game! Hello?! You play to win the game!!!”

 

Herm Edwards’ 2002 “You play to win the game” rant

 

To me, it’s clear that Green-Sports needs to be playing the “climate change fight” game. But are we? And are we playing to win? Despite some moves in the right direction, it’s clear to me that the Green-Sports world is not there yet.

Hey, I get it: Climate change is political and sports is where people often go to get away from politics. But acknowledging those realities shouldn’t mean we abandon the fight. 

And then there are two other important realities at play here:

  1. Climate change is the most existential threat the world faces
  2. It will take consistent and unyielding passion to generate the political will to turn humanity away from the carbon train wreck we’re hurtling towards.

It says here that tapping into the passion of sports fans and the massive size of the fan base is essential to the climate change fight. I have been heartened by the many GreenSportsBlog readers who have encouraged me to continue to push the Green-Sports world and sports media (#CoverGreenSports) to engage more forthrightly on climate change. I certainly will.

 

MOST READ GREENSPORTSBLOG POSTS

Here is a list of our 10 most read posts over our first five years. Enjoy and please keep reading and sharing GreenSportsBlog!

  1. The REAL Reason LeBron Chose to Leave Miami for Cleveland: Climate Change (July 2014)
  2. The GSB Interview: Mark Teixeira of the NY Yankees; Helping to Rebuild and Green NW Atlanta (February 2016)
  3. Mercedes-Benz Stadium: Super Cool, Super Green Future Home of the Falcons and Atlanta FC (November 2015)
  4. Birds Flying Into Minneapolis’ Glass-Walled US Bank Stadium Not a Good Look with Super Bowl LII Only Two Months Away (December 2017)
  5. Integral Hockey: Rebuilding Broken Hockey Sticks–and Keeping Them Out of the Landfill (October 2015)
  6. How Green is Augusta National Golf Club, Home of The Masters (April 2016)
  7. The GSB Interview: Leilani Münter, Looking to Turn on the Speed and Turn Auto Racing Fans on to a Vegan Diet at Daytona (January 2018)
  8. Forest Green Rovers, Greenest Team in Sports, Earns Promotion Up England’s Football/Soccer Ladder (May 2017)
  9. PyeongChang 2018: How Green will the Winter Olympics Be? A Conversation with Sustainability Manager Hyeona Kim (August 2017)
  10. Green Sports Alliance Calls on Sports Fans To Take “Live Green or Die™” Challenge in Response to Trump Pulling U.S Out of Paris Climate Agreement (June 2017)

 

 


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