GreenSportsBlog Quoted in Minneapolis Star-Tribune Article About Greenness of Super Bowl LII

The Minnesota Vikings will not be the first hometown team to play in a Super Bowl after all — not after getting blasted 38-7 by the Philadelphia Eagles in the NFC Championship Game. Despite the gloom in the Twin Cities and throughout the state, the local Minneapolis media is somehow bucking up, covering Super Bowl LII from a myriad of angles. Josephine Marcotty, a reporter from The Minneapolis Star-Tribune, decided to look into the Big Game from a green perspective. And, her detective work led her to a conversation with yours truly. 

 

A big THANK YOU goes out to Josephine Marcotty of The Minnesota Star-Tribune for interviewing me for “NFL’s super challenge: Recycling food wrappers and beer cups from 60,000 fans,” her in-depth piece on the sustainability aspects of Super Bowl LII, which takes place at Minneapolis’ US Bank Stadium on February 4.

 

marcotty

Josephine Marcotty of The Minneapolis Star-Tribune (Photo credit: The Alicia Patterson Foundation)

 

I was glad to be able to give some historical context to her story as well as to make sure readers understand that the value of the Greening of Super Bowl LII (or any mega sports event, for that matter) will not reach its potential unless and until the broadcast media — in this case, NBC Sports — mentions said greening on the air. Ideally, that would be during the game broadcast, but I’d be OK with a sustainability segment during the many, many hours of programming in the days and hours leading up to the Super Bowl.

Here’s the link to Ms. Marcotty’s article: ow.ly/7Fu930hXmZf

And, in case you missed GSB’s two stories on Super Bowl LII, here are those links:

 

Finally, and with apologies to hurting Vikings fans (I’m a Jets fan so I feel your pain), there’s just one more thing to say about Super Bowl LII: “Fly, Eagles, Fly!”

 


 

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Guest Blog Post: Eco-Athlete Erika Flowers-Newell on Her “Dream Endured”

Back in November, GreenSportsBlog interviewed cross country skier, purpose-driven marketer, and environmental advocate Erika Flowers-Newell as she was about to embark upon what would likely be her last attempt to qualify for a U.S. Olympic team.

Erika’s 2018 Olympic qualifying campaign came down to the U.S. Cross Country Ski National Championships in Anchorage, AK two weeks ago. 

I planned to report on how Erika fared until I read “A Dream Endured,” her powerful post on her blog, Klister^ And Cookies: Living Life Out of Suitcase and Ski Bag, about her experience in Anchorage, and much more.

What a great read! Here is Erika’s post in its unedited entirety. 

 

“A Dream Endured”

by Erika Flowers-Newell

 

 

The most common way to leave Alaska is under the cover of total darkness. The large majority of flights leaving Anchorage depart around midnight (in order to make connections in the Lower 48), an hour when most people are fast asleep. In the winter, this means your farewell can easily go unnoticed save for the flashing light of the plane that children sometimes confuse for a shooting star. As we departed Alaska last week, I was, for once, grateful for the long night.

 

Sunset in Anchorage (Photo credit: Erika Flowers-Newell)

 

I traveled to Alaska before the New Year with a single goal. Over four years ago I scribbled it at the top of my training plan. Since then, I’ve written it in the upper left hand corner of every single page in a half dozen journals I’ve carried with me at one point or another. I’ve drawn it at the top of goal pyramids and training plans and visualized it too many times to count. My goal was not to make the Olympics. My goal was to win the 10km skate at U.S. National Cross Country Ski Championships. I’ve never stood atop a Championship podium but even four years ago I believed I could. I LOVE the 10km skate, I’ve had success in it before and I knew that if I sunk all my teeth into that dream, I could make it happen.

 

Racing the 10km Skate at U.S Nationals (Photo credit: Erika Flowers-Newell)

 

Yes, I also really wanted to make the Olympic team, a dream I’d thought about since I first stood on skinny skis. I knew that if I could win that 10km skate at Nationals I would put myself in the running. But I also recognized that the Olympics are not the be-all end-all for skiing success-at the end of the day, its just another race (with a bit more press and free clothes). Instead, I planned to show up stronger, fitter and better prepared than I have ever been for U.S National Championships and I wanted to prove that to myself by winning the National Title. If I’m being 100 percent honest, I think a part of me also wanted to prove it to everyone else. A nod for the Olympics would have been the cherry on top.

 

Solo skate intervals this summer with an eye on U.S. Nationals (Photo credit: Erika Flowers-Newell)

Perhaps that burden of proof was my achilles heel. Over the years I’ve had coaches tell me I’m good at skiing, just not quite good enough. Others have dismissed my racing as fun hobby, feigning interest but never taking my aspirations seriously.  On the flip side,  I’ve had people like my mom, who told me “you can do anything you set your mind to.” I’ve also had the unquestioned support of many, both financially and otherwise, to help me pursue racing at the highest level. I wanted so badly to prove the doubters wrong, to show them that I can in fact be great at this sport. And I wanted to show my friends, family, sponsors and most importantly myself that I could, in fact, do anything I set my mind to. I wanted to prove my mom right.

 

 

One of my first “races” on skinny skis. It appears I may have taken a wrong turn. My mom would braid my hair before the races. At this point in my ski career I was psyched to just bring home a participation ribbon (Photo credit: Erika Flowers-Newell)

 

 

In short, I came up short. I finished 5th for Americans in the 10km skate — a good race but well over a minute from the top of the podium and a far cry from the race I’d visualized and prepared for. Over the next three races at U.S. Nationals I finished well, but again, not great… A mediocre skate sprint in 14th (11th American), a decent classic 20km in 10th (6th American), and a personal best but otherwise unremarkable 10th in the classic sprint (7th American). I finished the week deflated, like a helium balloon that had lost its lift.

 

Photo credit: James R. Evans

 

I don’t write this blog for sympathy and I don’t aim to tell a sob story — I just hope to tell a true story. While we often sugar coat the harder parts of this sport I *think* (or at least I hope) there is something to be gained by sharing a less curated version. Going into the last race of the week, a fellow athlete and I shared a brief exchange. I could see the same look of disappointment in her eyes. Muscles and mind exhausted after a long week of racing, she said aloud and, to know one in particular, “I’m just so tired of caring.” And in that moment I could relate. It is freakin’ exhausting to care that much about something! You invest your entire soul into something every single day, foregoing money, stability, a home and even people you love to devote your entire life to something you love. You live and breathe your sport, willing every cell in your body to go when you say go, to rest when you need to rest and refocus again and again and again and again. When it doesn’t work out, it hurts like hell.

 

 

Trying to find some perspective while cooling down after the races (Photo credit: Erika Flowers-Newell)

 

BUT! And there is a big “but” in there, I think that THAT might also be the most rewarding part of skiing and the part I hope never goes away. If you take away the Olympics and the Championships, the Junior Nationals and first place ribbons, anyone who does this sport, especially at the elite level, must truly love it. To care about something that deeply and to pursue it with that much passion is worth gold. It’s also the thing that scares me the most about life after skiing. I don’t fear the end of my race career. I fear never finding another thing that I care about so damn much. People say ski racing is like a roller coaster whereas real life is more like a merry-go-round. On a roller coaster, the highs are higher and the lows are lower. As much as those lows really suck sometimes, I’ve still always liked the thrill of the coaster the most. To dream big is to endure both the wild successes and the trying failures along the way and to come out the other side richer for both.

 

Lucky to have my sister and dad in Anchorage to cheer me on! (Photo credit: Erika Flowers-Newell)

 

They completely surprised me, showing up unexpectedly and dressed as narwhals! (Photo credit: Erika Flowers-Newell)

 

Squished against the airplane window among fellow economy class passengers, I was grateful for the dimmed cabin lights as we departed Anchorage. I needed a few moments of darkness to clear the saltwater from my cheeks. I took stock of the last year, the last four years, the last ten…wondering what I might have done differently, what I may have missed in training or otherwise. I racked my brain reviewing the back-to-back uphill run tests in the heat of August, the strength sessions that left me curled up in a ball on the floor, the post-workout snacks and dry clothes that I diligently packed for every workout, the exercises with mental strength coaches and planning meetings with ski coaches, the on-snow camps, the lactate testing and hill bounding and double pole pain trains. Soon the yellow glow of Anchorage disappeared from view and my window showed only the small blinking light of the airplane wing. It looked nothing like a shooting star up close. Still, I’m glad I wished on one as a kid.

 

Not the Path to Pyeongchang I’d hoped for…but beautiful nonetheless (Photo credit: Erika Flowers-Newell)

 

^ According to Dictionary.com, klister is a sticky wax for use on skis. According to Erika Flowers-Newell, it is also shorthand for “struggle”

 


 

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The GSB Interview: Carlie Bullock-Jones of Ecoworks Studio; Helping Stadia and Arenas Earn LEED Gold or Platinum Status

Last month, Mercedes-Benz Stadium became the first pro stadium to earn LEED Platinum certification. For that honor and more, the new home of the Atlanta Falcons and Atlanta United, won GreenSportsBlog’s Greenest New Stadium/Arena of 2017 award. How the stadium became a Green-Sports beacon is an interesting story. To get the inside scoop on that project and more, we talked to Carlie Bullock-Jones, CEO of sustainability consulting firm Ecoworks Studios, which helped Mercedes-Benz Stadium achieve Platinum status.

 

GreenSportsBlog: Sustainability consulting for sports stadium and arena projects is a very specialized niche. Carlie, tell us how you got into it…

Carlie Bullock-Jones: Well, I’ve been into sports and design since as far back as I can remember. Grew up in Auburn, AL — my dad went to Auburn…

GSB: War EAGLE!!

CBJ: War Damn EAGLE!! He then became a professor of Industrial Design there. Then, to top that off, I went to Auburn and studied design. I was interested in how buildings affected people and the environment. Heck, my thesis was “The Built Environment and its Impact on the Natural Environment.” Anyway, I got a job in Atlanta as an interior designer at an architecture firm. And even though sustainability wasn’t common practice in the industry, I started a sustainability committee at the firm in 1999, the same year as LEED was born, so the time was right, unbeknownst to me. Some of our government and education clients wanted to pursue LEED for the facilities we were designing — the CDC and Georgia Tech come to mind — and the practice just blossomed.

 

Carlie Headshot

Carlie Bullock-Jones (Photo credit: Ecoworks Studio)

 

GSB: That’s fantastic! When did sports venues come into the mix?

CBJ: Well, before sports, we started with getting convention centers LEED certified— the two are similar in that they’re both large public spaces. Raleigh’s (NC) convention center was one of our early LEED projects. This gave me experience that would later prove valuable for stadia and arenas — working with “surge buildings” — structures that accommodate a few hundred people on most days and then jump to tens of thousands on a few days. I should mention that in 2007 I left the architecture firm and started my own professional consulting practice, with a focus on sustainability and LEED certification, Ecoworks Studio in Atlanta. Among other things, that gave me freedom to work on a wider variety of projects, which would end up including sports venues.

 

Raleigh Conv Center Barnhill

Raleigh Convention Center (Photo credit: Barnhill Contracting Company)

 

GSB: 2007…That was about a year before the “econ-o-pocalypse,” perhaps not the best time to go out on one’s own, especially with a sustainability-focused design and consulting firm…

CBJ: It did turn out to be a big challenge. Thankfully, Auburn asked me to teach. And we were able to get some work from the get-go, including teaching LEED certification workshops. In fact, in 2007-8, I taught 22 such workshops all over the world, with about 80 people in each. I loved it. Now, the economic crash did affect our growth. Until 2011, Ecoworks Studio was just, well, me. But with interest in and, acceptance of LEED growing in the industry, and by keeping up with the frequent changes and updates to LEED made by the US Green Building Council (USGBC), we were able to add value to project teams. During the downturn we also helped turn projects from non-LEED to LEED — a relatively low-cost way to add value. That allowed us to keep going and grow, so that by 2012, we were able to add staff. And we continued our focus on what I’d call “atypical projects.”

GSB: Like the aforementioned convention centers?

CBJ: Yes, and also data centers — which consume tremendous amounts of energy — and zoos. And, in May 2013, we were interviewed by 360 Architecture, which has since been acquired by HOK, a leading sports architecture firm— about working with them on LEED certification for new construction of stadia and arenas and to help convince teams and stadium authorities that going for high levels of LEED certification — think Gold or Platinum — was worth the added effort. 360 ended up hiring us and we started working on sports venues.

GSB: Were there any stadium/arena projects in 2013 that were going for LEED Gold or Platinum?

CBJ: No. At the time, teams building stadiums and arenas were not pursuing Gold or Platinum levels of LEED, since the LEED Rating System at that time was really focused on certifying an office, but they were interested in going for LEED at Certified or Silver, which was still a move in the right direction. And we became the conduit to work creatively with USGBC to apply LEED standards specifically to arenas, stadiums and convention centers to reflect the uniqueness of those structures, and we in turn showed the designers and managers of sports, as well as those other atypical venues I mentioned earlier, the benefits of applying for LEED certification.

GSB: That sounds like a great niche to occupy. How did you go about making this happen with USGBC and with designers of stadia, arenas and other big public building projects?

CBJ: Great question. Ecoworks Studio looked at office buildings, which host roughly the same amount of people every day, but only a fraction of the numbers a stadium or arena hosts on a surge day. It makes sense for office buildings to earn a significant number of LEED points for having enough bike racks to service five percent of peak visitors — if the 2,000 people occupy the building on average, that means 100 bike racks. But it makes no sense for the standard to be five percent for an arena that holds 20,000 people on surge days (1,000 bike racks?) or a stadium that holds 60,000 (3,000 bike racks?). So we worked with USGBC to reasonably apply this to stadiums, arenas and other big public buildings with surge traffic to a realistic number of bike racks. In a similar vain, we helped adapt CO₂ monitoring standards for big public building projects like stadia to account for spikes on surge usage days.

GSB: I imagine that the high profile nature of stadia and arenas would make the vendors that architects and builders employ want to be a part of the LEED-ification movement.

CBJ: No doubt about it. The move to LEED at sports venues has been a great way to leverage conversations with materials manufacturers — paints, carpets and adhesives are just three examples — to come up with more environmentally friendly, healthy offerings.

GSB: So I get that sports stadium developers and designers of convention centers increasingly were interested in getting LEED certification five or six years ago. What drove some of them, in more recent years, to go for Gold — or Platinum for that matter?

CBJ: Well, there was interest among big public space projects in LEED Gold and Platinum even back to the early part of this decade. But the general thought was that doing so was too expensive. It took visionaries to break through that way of thinking, like Arthur Blank, owner of the Falcons…

GSB: …Along with Jed York of the San Francisco 49ers with Levi’s Stadium and Vivek Ranadive, owner of the NBA’s Sacramento Kings with Golden 1 Center

CBJ: …to see the value in LEED Gold or Platinum. I can speak to the Mercedes-Benz Stadium case as I worked on that project. Mr. Blank said “we’re going for LEED Platinum” early on in the process and he and his team never wavered. The project team saw that sustainability-oriented companies, who might not have become stadium sponsors otherwise, saw Platinum as a reason to sign on…

 

Five minute video featuring, among others, Carlie Bullock-Jones, tells Mercedes-Benz Stadium’s LEED Platinum story

 

GSB: …That is music to my ears — corporations deciding to sponsor a stadium  specifically because it goes for the high levels of LEED certification. And those sponsorship dollars help defray some of the added cost of going for Platinum! So when did Ecoworks Studio start working on the Mercedes-Benz Stadium project?

CBJ: Ecoworks Studio joined the 360 team in 2013, early on in the design process for Mercedes-Benz Stadium. Expansive thinking on what the stadium could be was a hallmark throughout the planning process. Stakeholder charettes or brainstorms were held at the Arthur Blank Foundation with local environmental nonprofits taking part. An innovative “What If” approach was part of the process in which pie in the sky ideas were encouraged. The broad question that started things was “What if a stadium could contribute to a more sustainable future?” Sub-teams drilled down to more specific questions. Our Green Team asked questions like “What if the water leaving the stadium was as clean as it was coming in?” and “What if we could store the kinetic energy fans create when they walk through the stadium?”

GSB: Did any of the ideas get put into practice?

CBJ: Many did, including installing urban gardens on the property. This strategy was also an opportunity to connect with the neighboring community. This might sound like small stuff but it was all of these little things, along with the consistent commitment to go for Platinum, which got the project over the finish line…

 

Carlie Scott Chris M-B Stadium

Carlie Bullock-Jones, flanked by Scott Jenkins (l), Mercedes-Benz General Manager, and Chris DeVolder of 360 Architects — now HOK (Photo credit: Ecoworks Studio)

 

GSB: Not only did Mercedes-Benz Stadium achieve Platinum certification, it earned 88 points, blowing by the minimum 80 point Platinum threshold. Congratulations on being a part of the team that made this happen. What other stadium and arena LEED certification projects has Ecoworks Studios worked on?

CBJ: Thank you. Mercedes-Benz Stadium going LEED Platinum was a classic case of “right teams, right time.” Beyond that, we are wrapping the LEED certification process for Little Caesar’s Arena in Detroit, the new home of the NHL’s Red Wings and the NBA’s Pistons. And we are working on LEED certification efforts for Welsh-Ryan Arena in Evanston, IL, the existing home of Northwestern University basketball as well as its training center. Back in Atlanta, we are working with Atlanta United of MLS on LEED certification for their training facility and with the Atlanta Hawks on getting LEED certification for Philips Arena…

 

Welsh-Ryan Northwestern

Ecoworks Studios is working on LEED Certification for the renovation of Welsh-Ryan Arena, home of Northwestern University basketball (Photo credit: Northwestern Athletics)

 

GSB: It is great to hear that Ecoworks Studios is so busy with LEED certification in sports venue world! I have one more question: What isn’t happening yet in the LEED certification end of the sports venue world that you think should be?

CBJ: I’ll answer that with a “What If”: What if a stadium could help improve your health from wellness, fitness and nutrition perspectives? We should be looking at that and I think women sustainability practitioners in particular are well-positioned to play important roles in that arena, pun intended. I also believe we have the opportunity to focus on fan engagement initiatives.

GSB: I’m a bit disappointed that’s not the case now…

CBJ: Facilities can apply for and sometimes earn what are called “innovative points” – this would be the area in LEED where fan engagement could be included. This needs to be brought up with the USGBC as something to consider, that’s for sure. The impact can be far-reaching, going beyond the walls of the building.

GSB: Somehow I can picture Ecoworks Studios playing a key role in that conversation.

 


 

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Vestas 11th Hour Racing Going For Unheard of Triple: Win the Volvo Ocean Race; Go Zero-Waste In the Process; Elevate Public Interest in Ocean Health, Climate Change

THIS STORY IS AN UPDATE OF A PIECE THAT FIRST APPEARED IN SUSTAINABLE BRANDS ON JANUARY 2, 2018

Vestas 11th Hour Racing’s team director Mark Towill and skipper Charlie Enright take on challenges the way most people layer cold cuts; one on top of the other. The duo and their team are 1) one of seven squads trying to win the Around the World Volvo Ocean Race, a nine-month sailing slog, over 45,000 nautical miles, in all sorts of weather; 2) doing so while being the most sustainable team in the race; and 3) working to increase public awareness, concern and action on behalf of ocean health.

No problem, right?

Perhaps the main reason they have a chance to succeed on all three counts is the unique collaboration between sport (Towill and Enright), business (Vestas, the largest wind turbine maker in the world) and philanthropy (11th Hour Racing, an organization that promotes ocean health via the sponsorship of elite sailing teams).

 

A LIFELONG INTEREST IN OCEAN HEALTH; A DESIRE TO COMPETE IN THE PINNACLE OF OPEN OCEAN SAILING RACING

For Mark Towill, concern about ocean health goes back to childhood. “I saw significant amounts of marine debris up close, growing up on the water in Hawai’i,” said the team director of Vestas 11th Hour Racing, one of seven sailing squads competing to win the Volvo Ocean Race.

Towill attended Honolulu’s Punahou High School, alma mater of Barack Obama. In his senior year, he met environmentally minded Rhode Island native Charlie Enright during filming of the documentary “Morning Light,” produced by Roy Disney, in which young sailors competed in the TransPac Race from Los Angeles to Honolulu.

 

Vestas 11th Hour Racing crew portrait. Mark Towill

 

Vestas 11th Hour Racing crew portrait. Charlie Enright

Vestas 11th Hour Racing team director Mark Towill (top) and skipper Charlie Enright (Credit for both photos: Ainhoa Sanchez/Volvo Ocean Race)

 

The duo sailed for Brown’s nationally ranked team in the mid-2000s; it was at the Providence, RI university that Towill and Enright hatched their dream of leading a team in the Volvo Ocean Race, the pinnacle of open ocean racing. Making that dream a reality costs serious money — upwards of $20 million — but only a few years after Enright graduated in 2008, the business majors (Towill also majored in environmental science) set out to raise the money to fund a boat for the 2014-15 race.

Surprisingly to many in the sailing world, a three-year effort to find a major sponsor bore fruit when Alvimedica, a new Turkish medical equipment manufacturer, signed on.

 

SEEING OCEAN WASTE AND EFFECTS OF CLIMATE CHANGE DURING 2014-15 VOLVO OCEAN RACE

Towill’s and Enright’s first trip around the world was peppered by a substantial amount of ocean waste.

“The amount of marine debris we encountered was truly astonishing,” marveled Charlie Enright. “We expected to see plenty of ‘leakage’ — all sorts of materials from container ships that would fall into the ocean — and we did. But the old refrigerators, air conditioners and tires we saw floating around in the middle of the ocean — they didn’t fall off of ships. The waste was so thick, it looked like you could walk in some parts of the waters between Malaysia and Indonesia, thanks to the lax dumping regulations.”

As one might expect, the ocean waste occasionally slowed Team Alvimedica’s progress. “It hindered our performance, big time. Sometimes, when the boat would slow down, we would send someone overboard to go underwater and take the stuff off,” offered Enright. “Of course, it wasn’t only our boat that had to deal with this problem; it affected everyone in the race.”

They also observed the effects of climate change up close. “One way we saw this was through ‘ice gates,’ which are established for safety reasons by race organizers to represent the northernmost and southernmost latitudes beyond which the boats cannot safely sail,” explained Enright. “Because of climate change, icebergs are floating further south from the Arctic regions and further north from the Antarctic. That meant that, for example, the Cape Town to Melbourne leg’s Antarctic ice gates were pushed further north for the 2014-15 Volvo Ocean Race than they would have been in prior years.”

Even before Team Alvimedica’s fifth place finish in their maiden 2014-15 voyage, Towill and Enright began planning for the race’s 2017-18 edition.

The pair had worked with a sustainability consultant to determine the environmental impact of their 2014-15 journey, establishing a baseline for the next go-round. More importantly, it says here, they made a commitment that improving ocean health as well as fighting climate change would be core values for both the team as well as prospective sponsors. Their goals were, of course, modest: Just win the 2017-18 Volvo Ocean Race and be, as Towill put it, “the [event’s] most sustainable team.”

 

Leg Zero, Prologue start round the corner on-board Vestas 11th Hour, light breeze downwind. Photo by Martin Keruzore/Volvo Ocean Race. 08 October, 2017

Vestas 11th Hour Racing aims to win the 2017-2018 Volvo Ocean Race, be the event’s most sustainable team, and, in the process, increase public awareness, concern and action on behalf of ocean health (Photo credit: Martin Keruzore/Volvo Ocean Race)

 

With that dual mission firmly in place, it is highly doubtful that the team director and skipper could have found a better title partner pairing than Vestas and 11th Hour Racing.

 

VESTAS: PARTNERSHIP WITH TOWILL/ENRIGHT, 11TH HOUR RACING AND VOLVO OCEAN RACE IS A PERFECT FIT

To Magnus Bach, senior director of global marketing at Aarhus, Denmark-based Vestas, the world’s largest wind turbine manufacturer, co-sponsoring Towill and Enright’s team with 11th Hour Racing, a program of The Schmidt Family Foundation focused on ocean health, was a perfect storm of sorts: “We see ourselves as the ‘above the water surface’ sustainability partner with our focus on wind energy and climate solutions. Meanwhile, 11th Hour Racing brings its ‘below the surface’ expertise on ocean waste and ocean health.”

 

Magnus Bach

Magnus Bach, senior director of global marketing at Vestas (Photo credit: Magnus Bach)

 

Bach says the relationship between Vestas, Towill/Enright and 11th Hour Racing came about thanks to the matchmaking skills of Volvo Ocean Race executives: “Having sponsored a team in the 2014-15 cycle, we knew the ropes a bit. Our goal in 2017-18 was to partner with a team that would make a serious, long-term commitment to sustainability and to the climate change fight; we were not interested in a one-off. Knowing this, our friends at the Volvo Ocean Race introduced us to Mark and Charlie in December 2016. From there, the relationship between us, the guys and 11th Hour Racing crystallized quickly and we announced our joint partnership in March.”

The strategic and technical fit between Vestas and sailing could not be tighter and is a prime reason the company also serves as the Data Analytics Partner of the race itself.  Bach noted Vestas “is in the business of harvesting wind and so, of course, is sailing. And think about this: the aerodynamics of a hull is somewhat similar to that of a wind blade; in fact many of its engineers have worked in both sailing and the wind business. Vestas also has the biggest climate library in the world — the amount of data in the wind business is staggering — which the sailors use to help with navigation.”

Sponsoring the team and the race provides Vestas with unmatched business building opportunities. “We are a business-to-business company — we sell wind turbines and service solutions mostly to utility companies around the world — so doing a big, consumer-facing sponsorship with, for instance, a soccer team like Manchester United or Liverpool does not make sense for us,” asserted Bach. “The global nature of the race and the intimate nature of its stops provides us with powerful opportunities to entertain some of our existing partners along with new prospects, wherever they may be located. This makes the Volvo Ocean Race a stronger option for us than, say, the America’s Cup, which takes place in far fewer locales.”

 

11TH HOUR RACING: SAILING SPONSOR WITH A POSITIVE ENVIRONMENTAL PURPOSE 

When you think of a typical corporate sponsor of a sports team or event, what kind of company comes to mind? A car company? A beer brand, perhaps? No matter what category you chose, you know that companies spend substantial sums to put their products or services in front of their target audiences so they can sell more of those products or services.

Newport, RI-based 11th Hour Racing is not a corporation, and it is not selling a product or service.

Rather, the organization pays for the privilege of selling behavior change — positive environmental actions, primarily surrounding ocean health — to dual audiences: 1. World class sailing teams and, sometimes, the races in which they compete, and 2. The millions of sailing fans worldwide who follow the teams, and races.

How does 11th Hour Racing help close its “sale”? By acting as sustainability consultant — helping to develop sustainability plans — as well as a marketing and communications agency of sorts for the teams it sponsors in the world’s most widely followed sailing races.

They played this role for Land Rover BAR, the British entry in the 35th America’s Cup held in 2017. And, with a history of support for Towill and Enright, it’s not surprising they are doing the same as part of the Vestas 11th Hour Racing team. And, if that’s not enough, 11th Hour Racing is also providing sustainability consulting services to the 2017-18 Volvo Ocean Race as Founding Principal Sustainability Partner and Race Partner.

 

VESTAS 11TH HOUR RACING TEAM: A WORLD CLASS COLLABORATION

11th Hour Racing’s collaboration with Towill, Enright along with Vestas for the 2017-18 edition of the Volvo Ocean Race resulted in a comprehensive and groundbreaking sustainability, communications, legacy and reporting plan that put the team on a path to make good on its “most sustainable team in the race” pledge — and more. Sustainability and communications initiatives include:

Sustainability 

  • Calculating Vestas 11th Hour Racing’s carbon footprint by tracking all travel, accommodations, electricity usage, water consumption and waste. That footprint will be offset at race’s end.
  • Outfitting each team member with a “sustainability kit” containing refillable water bottle, coffee mug, bamboo toothbrushes, and much more. It also includes a personal water filter to ensure clean, safe drinking water.
  • Creating a positive plastic footprint by removing more trash from beach cleanups than they create during the race
  • Using a desalinator for on-board water needs, saving an estimated 13,500 one-liter water bottles
  • Achieving a 75 percent waste diversion rate
  • Wearing Karün sunglasses made from 100 percent recycled fishing nets and using Aethic sunblock, produced with a unique formula that does not harm coral reefs
  • Sourcing local, sustainable foods from the countries they visit
  • Following a Meatless Monday diet

 

Communications

  • Designing and operating Vestas 11th Hour Racing’s Exploration Zones at 10 of the 12 race stops. The Exploration Zone is a dedicated, immersive educational space where the public learns about renewable energy and ocean health through the prism of sailing’s most crucial elements; wind and water. From virtual reality goggles to interactive displays, the space drew thousands of people each day at the race’s first three stops (Alicante, Spain; Lisbon, Portugal, and Cape Town, South Africa). Visitors can also charge their phone using a grinder similar to the ones on board the race boat, and make their own public pledge for a sustainable future.
  • Raising awareness of the team’s vision of a cleaner, healthier environment at race stops and during the race via the Vestas 11th Hour Racing website, Social Media channels and the #LeadingSustainability hashtag

 

Video detailing the Vestas 11th Hour Racing “Exploration Zone” (1 min 6 sec)

 

Legacy

  • At each Volvo Ocean Race stopover, Vestas 11th Hour Racing will be meeting with a local non-profit to learn more about their environmental work.
  • 11th Hour Racing will be giving a $10,000 grant to each of these non-profits as part of the team’s mission to leave a lasting legacy beyond the race.

Grant recipients so far have been: Asociación De Naturalistas Del Sureste in Alicante, Spain; Circular Economy Portugal in Lisbon, Portugal; Environmental Monitoring Group in Cape Town, South Africa, and Take 3 (as in “take three pieces of rubbish with you when you leave the beach”) in Melbourne, Australia.

 

Reporting

  • 11th Hour Racing is using the Global Reporting Initiative (GRI) template to monitor the team’s progress (or lack thereof) towards reaching its sustainability goals after each legs. A final sustainability report will be issued after the race ends.

 

YOU PLAY TO WIN THE RACE!

To paraphrase the famous 2002 rant of Herm Edwards, the preacher-like former head coach of the New York Jets (a woebegone American football team, for those unfamiliar with U.S. sports), ESPN commentator, and soon-to-be head man at Arizona State University, “You play to win the Volvo Ocean Race!!”

 

Former NY Jets head coach Herm Edwards’ now infamous 2002 “You Play to Win the Game” rant (37 seconds)…

 

Prologue on-board Vestas 11th Hour. Upwind heading to gibraltar. Photo by Martin Keruzore/Volvo Ocean Race. 10 October, 2017

…and the Vestas 11th Hour Racing team, “playing to win the race…while being its most sustainable team!” (Photo credit:

 

Winning would be a great boost for the awareness and impact of the Vestas 11th Hour Racing’s sustainability leadership.

Towill and Enright are, of course, all in on winning both the Volvo Ocean and sustainability races.

“Winning the race is of paramount importance and a massive challenge. Know that our team is up for it,” said Mark Towill. “Ocean health and climate change are also of paramount importance. That’s why we set out to be the most sustainable team in the Volvo Ocean Race. Thanks to Vestas and 11th Hour Racing, we’re on the way to achieving the environmental goals. As for the race, that’s on us!”

After winning the first leg from Alicante, Spain to Lisbon, Vestas 11th Hour Racing earned third place honors in both the second (Lisbon-Cape Town) and third (Cape Town-Melbourne) chapters. Thus the team left Melbourne tied for second place when the fourth leg set off on January 2 for Hong Kong, with expected arrival on January 19.

After Hong Kong, the race proceeds to Guangzhou (China) then back to Hong Kong. After that, it’s on to Auckland (New Zealand), Itajaí (Brazil), Newport (Rhode Island, USA), Cardiff (Wales), Gothenberg (Sweden), before finishing in The Hague (Netherlands) at the end of June.

 

 

 

To learn more about Vestas 11th Hour Racing: https://vestas11thhourracing.com/
To learn more about the Volvo Ocean Race: https://www.volvooceanrace.com/en/home.html

 


 

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The GSB Interview: Ex-MLBer Chris Dickerson Leads Players for the Planet

Chris Dickerson played major league baseball for five teams in a seven-year career. As impressive as that is — heck, only 18,856 people have played in “The Bigs” since the National League was founded in 1876 — GreenSportsBlog is more interested in Dickerson’s role as a leading Eco-Athlete and his efforts to recruit others to join the climate change fight through Players for the Planet.

 

GreenSportsBlog: Chris, I was so glad find out about you — as an Eco-Athlete and founder of Players for the Planet! When did you become interested in the environment and climate change?

Chris Dickerson: I was the athlete of the family — I played everything; baseball, football, basketball. I noticed some kids my age couldn’t play sports because of asthma. Everyone I grew up with up in Southern California was aware of elements of significant environmental misfortune in the area, from air pollution due to the area’s heavy reliance on cars to water quality to plastic waste on the beaches. And my dad is an avid recycler. I remember he built color-coded bins made of PVC pipe and showed us which bins to toss which materials into. This was before the state required recycling so my dad was an early adapter! So I noticed the environmental irresponsibility of Southern California from a young age but it wasn’t until after college that I really got into it.

 

Chris Dickerson Yankees

Chris Dickerson, in the dugout after hitting a home run for the New York Yankees in 2012… (Photo credit: Getty Images/Hannah Foslien)

 

Chris Dickerson

…And here’s Dickerson in his role as co-founder of Players for the Planet (Photo credit: Players for the Planet)

 

GSB: What prompted the change?

CD: In 2007, I was just starting out in pro ball after my college career at USC and Nevada Reno. Seeing Al Gore’s documentary film, “An Inconvenient Truth,” really was a wake up call and prompted my passion for environmental stewardship. So I started to research climate change. I devoured the 2008 Time Magazine “Green Issue,” read New York Times columnist Thomas L. Friedman’s pieces on climate change…

GSB: …Really?! Friedman’s writings on climate, from scientific and geopolitical points of view, that inspired me to work on climate change!!

CD: Amazing! His book on climate change, “Hot, Flat & Crowded” was an important influence for me. All of this became building blocks for Players for the Planet.

GSB: How did Players for the Planet come to be?

CD: Back around 2007-2008, I saw two ads that really had an impact on me. One was for Brita — it showed that a plastic water bottle takes 1,000 years to decompose in a landfill. The other was for a refillable water bottle from Sigg, a Swiss company. In 2008, I had been called up to the Cincinnati Reds. We, like every other sports team, used an incredible number of plastic water bottles. So I had Sigg send 50 bottles to the clubhouse…

 

Players for the Planet

 

GSB: How did your teammates react?

CD: I’d say the initial reaction was that it all was a bit silly — they certainly didn’t dive right in. But, after awhile, the guys saw that using the Sigg bottles was more convenient than getting a new plastic bottle several times a day. Convenience became my main selling point, rather than the environment. And so they eventually switched and we were able to cut down on our plastic water bottle waste by 50 percent. An article was written on the Sigg bottles, the Reds and me that caught a lot of people’s attention. ESPN and MLB.com got in on it and then the fans in Cincinnati caught on — there were banners of me and the recycling symbol. Once I saw that kind of response, I felt I needed to step up to the plate and use the platform I had to something positive, something big on the environment and climate.

GSB: What did you do next?

CD: I reached to other baseball players I knew, along with athletes from other sports. Jack Cassel, who was pitching for the Houston Astros at the time, was from Southern California. He really “got it”…

GSB: …Is Jack related to Matt Cassel, the former Patriots backup quarterback who now serves the same role for the Tennessee Titans?

CD: They’re brothers. I knew Matt from USC and he joined us as well, as did a third Cassel brother — Justin. I also engaged two of the biggest stars in baseball stars of this era: Ryan Braun of the Milwaukee Brewers and Chase Utley of the Philadelphia Phillies. So that was the beginning of Players for the Planet.

GSB: What did you have those guys do? And what were some of Players for the Planet’s early activities?

CD: Those athletes and more shared my vision, lent their names and offered quotes and other types of support. Our first event was at the 2009 Super Bowl in Tampa…

GSB: Super Bowl XLIII? The one in which the Steelers beat the Cardinals on the Roethlisberger-to-Santonio Holmes last minute TD pass?

CD: That’s the one! So we gave out gift bags made of recycled plastic bottles at the Super Bowl party hosted by Michael Strahan.

GSB: Very high profile…

CD: That was our goal. Back in Cincinnati in 2009, we formed an alliance with the Reds to kick off an E-Waste recycling event. Fans from around the city were invited to drop off their electronic devices that were collecting dust in their garages and attics. The E-Waste would then be handled and recycled in safe fashion. Some of my teammates and would come out to the participating Kroger supermarkets in the area. These became very popular. We would load up DVRs, TVs, stereos, computers, tablets, and cell phones.

 

Chris Dickerson e-waste

Chris Dickerson helps out at a Players for the Planet e-waste recycling drive during his days with the Cincinnati Reds (Photo credit: Chris Dickerson)

 

GSB: How much stuff did you collect and e-recycle?

CD: About 235,000 lbs. worth! It was one of the largest E-waste drives ever done in the area. This continued for seven seasons, even after I left the Reds in 2010 when I was traded to the Brewers. Jay Bruce and Ryan Hannigan took the baton and did great jobs.

GSB: Were you able to build Players for the Planet in Milwaukee?

CD: It wasn’t easy to focus on it because I was only in Milwaukee for part of the 2010 season. Then I went to the Yankees in 2011 and the Baltimore Orioles in 2013. So I was moving around a lot, trying to advance my career on the field, which made it somewhat challenging to build Players for the Planet at that time. That being said, there were some successes. In 2012, we worked with the MLB Players Association to have a Green Carpet at the All-Star Game in Kansas City to highlight the work we and the clubs were doing on recycling. The Royals used that game to feature biodegradable silverware. We also collected empty plastic bottles and cans at the 2013 All-Star Game at Citi Field in New York. On another front, a bunch of the Southern California guys in Players for the Planet organized a beach cleanup in Marina del Rey. They got on paddleboards and picked up all sorts of crap, from tires to traffic cones.

GSB: We’ve covered the ocean waste issue quite a bit in GreenSportsBlog — it’s serious and it’s pathetic. How have you kept Players for the Planet going since you last played in the big leagues in 2014?

CD: It’s been a challenge to keep it going, to build on it, and to find new “keepers of the flame,” that’s for sure. Guys I came in with and who joined me in this effort are retired or will retire soon. So we’ve had to pivot in some ways. We’ve teamed up with OneVillage, a nonprofit that promotes sustainable global development through individual community empowerment in underdeveloped countries. And I’m in the process of building a corporate responsibility sports agency with my business partner, Brian Ingram a former minor league baseball player out of Oregon State. One of our main goals, not surprisingly, is to find athletes concerned with climate. OneVillage is working with us to help find corporations to support this initiative. On another front, we’re working with Nelson Cruz of the Seattle Mariners to get Watly solar powered water de-salinization and filtration systems to the Dominican Republic and other places in the developing world…

GSB: WOW! The Watly sounds incredible and like it can be a real game changer!

CD: It really can be. Access to clean, drinkable water is a real crisis, of course. Watly’s also can provide WiFi and electric power.

GSB: I had no idea.

CD: Amazing, right? Brian went to Italy to see the first demonstration of the Watly and said it was “incredible!” On the same trip, Brian also went to Belgium, where he investigated a potentially groundbreaking urban farming project in which the produce would be dropped by drone into places like Syria and East Africa. We see an application for this approach in the urban food deserts of the U.S. as we don’t have the luxury of growing outwards — we have to look at growing vertically. Also in the U.S., we also are looking to build a fully sustainable little league baseball field.

GSB: What would that look like?

CD: Among other things it will be powered 100 percent by solar, only refillable bottles will be used, and the turf will be organic.

GSB: That is an ambitious agenda, to be sure. Back to your playing days, when you would talk about climate change in the locker room, how did your teammates react? Were there deniers among them?

CD: Oh yeah, definitely. It was a problem — I’d say climate change denial was at a significant level. I found that they really weren’t open to learning. Some guys accepted that there were environmental problems but didn’t connect them to climate change. Truthfully, most just didn’t care one way or the other…

GSB: …That tracks with the U.S. public’s attitude on climate — one of general indifference — although I was heartened by a December poll that showed environment/climate change now ranks as the 4th most important issue; let’s see if that sticks…

CD: …I hope so. But back in the early 2010s, it was hard to turn the naysayers among my teammates into believers about climate change when they would see that teams talk about how green they are but don’t engage the fans in meaningful ways…

GSB: …With notable exceptions in places like Seattle — with the Mariners, Seahawks and Sounders engaging fans in environmental actions — as well as the University of Colorado in Boulder.

CD: Of course; those are great exceptions — we need those kind of programs to quickly become the rule. Also my clubhouse managers would see that haulers taking the recycling from the clubhouse weren’t doing the job properly, primarily just taking the recycling and throwing it in with the regular trash.

GSB: That needs to be brought to light. Now even though you’ve been out of the bigs for a few years now, are you hearing from your friends who are still playing that attitudes are starting to change?

CD: I would love to say yes but the best I can say is that attitudes are probably still the same.

 

 


 

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GSB Eco-Scorecard #3: Catching Up with Green-Sports Leaders on the Field

Since 2013, GreenSportsBlog has featured the teams and athletes leading the sports-greening movement. What we haven’t focused on is their work on the field.

So in September, we launched GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, an occasional series highlighting recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience. And it provides much needed fun, something the climate change/environmental world can use more of.

Here is our third entry.

 

Stephen Piscotty, Oakland A’s

Those who’ve read our first two eco-scorecards and/or our profile of Stephen Piscotty last January will notice that the 26 year-old eco-outfielder is no longer a member of the St. Louis Cardinals.

The Stanford grad — with a degree in Atmosphere and Energy Engineering, Piscotty and a serious interest in solar and smart grid technology — was traded last month by the Cardinals to the Oakland A’s for two minor league prospects.

 

 

Piscotty Charles LeClaire

Eco-athlete Stephen Piscotty was traded from St. Louis to Oakland in December (Photo credit: Charles LeClaire/USA TODAY Sports)

 

On the surface, this looks like a strictly baseball move: After a stellar rookie year in 2016, Piscotty had a rough 2017:  Two stints on the disabled list with hamstring and groin injuries combined with a sophomore slump at the plate led to a brief demotion to Triple-A Memphis in August.

But there is much more to the move to the Bay Area for Piscotty than just baseball.

Piscotty received news over Memorial Day 2017 that his mother, Gretchen, who resides with Stephen’s dad in the Bay Area an hour’s drive from Oakland, had been diagnosed with ALS^ or Lou Gehrig’s Disease.

Cardinals’ president of baseball operations John Mozeliak was quoted in a USA TODAY story by Jorge L. Ortiz at the time of the trade as saying, “There were certainly some opportunities to move [Piscotty] elsewhere, and when you’re looking at how to break a tie, clearly [his mom’s illness] did play into it.’’

St. Louis’ compassionate approach towards Piscotty elicited praise from Billy Beane#, the A’s executive VP of baseball operations: “That’s what makes the Cardinals one of the classiest organizations in sports.”

Amen to that!

Gretchen Piscotty faces a very rough road ahead so it is a great thing that her son will be close by when the A’s are at home. Here’s hoping Stephen Piscotty rebounds with a strong 2018.

 

Vestas 11th Hour Racing In Contention After Three Legs of Volvo Ocean Race

Vestas 11th Hour Racing, the sailing team trying to win the ’round-the-world Volvo Ocean Race (VOR) while being its most sustainable squad, is in the mix after three of the race’s 12 legs.

Led by skipper Charlie Enright and team director Mark Towill, the team is tied for second position in the seven boat field. After winning the first leg from Alicante, Spain to Lisbon, Vestas 11th Hour Racing earned third place in both the second (Lisbon-Cape Town) and third (Cape Town-Melbourne) chapters. The teams left Melbourne to start the fourth leg on January 2 for Hong Kong, with expected arrival on January 15.

 

Leg Zero, Prologue start round the corner on-board Vestas 11th Hour, light breeze downwind. Photo by Martin Keruzore/Volvo Ocean Race. 08 October, 2017

The Vestas 11th Hour Racing team during the first leg of the Volvo Ocean Race in October (Photo credit: Martin Keruzore/Volvo Ocean Race)

 

Perhaps the main reason Enright, Towill & Co. have a solid chance to succeed on and off the water is the unique collaboration taking place between sport, business (Vestas, the largest wind turbine maker in the world) and philanthropy (11th Hour Racing, an organization that promotes ocean health by serving as sustainability consultant to elite sailing teams). The partnership resulted in a set of best-in-class set sustainability initiatives for Vestas 11th Hour Racing, including:

  • The calculation and offsetting of the team’s carbon footprint by tracking emissions related to travel, accommodations, electricity usage, water consumption and waste.
  • Outfitting each team member with a “sustainability kit” containing refillable water bottle, coffee mug, bamboo toothbrushes, and a personal water filter.
  • Eliminating single-use plastics and straws
  • Being ‘plastic negative’ by removing more trash from beach cleanups than they create during the race.  
  • Communicating the team’s vision of a cleaner, healthier environment to fans at race stops via an interactive Exploration Zone and during the race through its website, social media, and the #LeadingSustainability hashtag.

After Hong Kong, the race heads to Guangzhou (China) and back to Hong Kong. Then it’s on to Auckland (New Zealand), Itajaí (Brazil), Newport (Rhode Island, USA), Cardiff (Wales) and Gothenberg (Sweden), before finishing in The Hague (Netherlands) in June.

 

Three Mid-to-Lower Tier English Football Clubs Doing Great Green Things

Three English football (soccer) clubs, which currently reside between the fourth and sixth levels of the “Pro/Semi-Pro Football Pyramid,” (incredibly, there are 24 tiers) have earned our consistent attention by their innovative Green-Sports leadership off the pitch. Let’s see how they’re doing on it.

Forest Green Rovers (League Two*, English football’s fourth tier)

Forest Green Rovers (FGR) is the Greenest Team in Sports — earning that distinction in a myriad of ways, from solar powered “Mow-Bots” used to manicure the organic pitch at The New Lawn stadium to all vegan-only concession stands.

FGR took a major step up on the pitch in 2017, earning promotion from the fifth to the fourth tier of English football — the highest rung achieved in the club’s 125-year history — in a May playoff match at London’s Wembley Stadium. The trick for FGR this season is to stay in the fourth tier and avoid relegation down from whence they came. Their task is clear: finish above the bottom two places in the 24-team league when the campaign ends in May.

It’s been quite a struggle, especially lately: A 2-1 home loss to Wycombe on New Year’s Day, the club’s sixth in seven matches (the other match ended in a draw), put FGR at the bottom of the table/standings just past the season’s halfway point. A quick turnaround was needed and FGR delivered with Saturday’s taut 1-0 home win vs. 13th place Port Vale.

The club’s first win of the new year came courtesy of a goal from the newly acquired Reuben Reid. Per the official match report, the game-winner came in the 61st minute as “Reid picked the ball up 25 yards from goal and thundered a sensational left footed effort into the top corner.” Port Vale had several late chances for an equalizer but FGR held on for the win and the vital three points that went with it.

 

Reuben Reid

Reuben Reid (l) of Forest Green Rovers scored the game-winner in Saturday’s 1-0 home win vs. Port Vale

 

The win moved FGR up two slots to 22nd place, just out of the dreaded “Relegation Zone,” at least for now. Can the lads keep it up? We shall see, starting with Saturday’s tilt at 10th place Swindon Town.

 

Sutton United (National League*, fifth tier)

Just south of Wimbledon resides Sutton United F.C. and its 5,000 seat Gander Green Lane, the first football stadium to achieve The Planet Mark™ sustainability certification##. Reducing its carbon footprint by 13.6 percent in 2016 and diverting 88 percent of its waste from landfill helped the club earn the designation.

On the pitch, Sutton United is threatening to join Forest Green Rovers in the fourth tier next season — that is, if FGR can stay up. The Amber & Chocolates sit in third place in the National League, within shouting distance of second place and a promotion spot. They started the 2018 portion of their campaign just like they ended 2017 — hot — with a 2-1 win at Gateshead.

The sprint to season’s end in May picks up on Saturday when promotion rival Dagenham & Redbridge comes to Gander Green Lane.

 

Dartford F.C. (National League South*, sixth tier)

Dartford Football Club in Kent, 18 miles southeast of London, has always toiled in the middle-lower rungs of the English football pyramid, usually between the fifth and eighth tiers.

But the club’s 4,100-seat Princes Park, which opened in 2006, is definitely top tier, sustainability-wise: It was the UK’s first sustainable, purpose-built, small-sized stadium, featuring on-site solar panels, energy efficient lighting, a state-of-the-art green roof, and an advanced reclaimed rainwater system.

 

 

Princes Park Green Roof

Princes Park, with its distinctive and state of the art green roof, serves as the home of Dartford F.C. in Kent England (Photo credit: Sustainability in Sport)

 

On the pitch, Dartford is having a fine season. Since a loss on December 9, the club has gone unbeaten in its last six matches to move into first place in the sixth tier. First and second place finishers get promoted to the fifth tier.

Only six points separates first to eighth place so the battle for the two promotion slots is tight. Dartford can separate themselves from the pack a bit on Saturday when fourth place Havant & Waterlooville% comes to Princes Park.

 

 

^ ALS = Amyotrophic Lateral Sclerosis
# Billy Beane is also the metrics-oriented GM who was portrayed by Brad Pitt in the movie Moneyball
* The top six tiers of English football are, from first to sixth: Premier League, Championship, League One, League Two, National League, and National League South/National League North
## Planet Mark is a four year-old British sustainability certification system
Havant & Waterlooville is one of the great team names in sports.

 


 

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Green Leaders Talk Green Sports, Part 9: Mindy Lubber, CEO of Ceres

For the ninth installment of our “Green Leaders Talk Green Sports”^ series — where we talk with luminaries from outside the Green-Sports world about its potential to impact the climate change fight — we bring you our discussion with Mindy Lubber, CEO of Ceres.

Ceres, a Boston-based sustainability nonprofit, works with the world’s most influential companies and investors to build leadership on climate change and drive climate solutions throughout the economy. Among other things, we talked about how sports can influence the increasingly busy intersection of Green & Business & Finance.

 

GreenSportsBlog: Mindy, thank you for talking with us; I’ve wanted to get your perspective on the potential power of sports to influence sustainable business for a long time. To start, what does Ceres do?

Mindy Lubber: Ceres works with influential corporations and investors to drive sustainable change in the economy. We advocate for the integration of climate risk, water scarcity and pollution, and human rights abuses from company supply chains to the board room. And our ethos is to Think Big! Many of the large companies we work with are changing and are moving the sustainability discussion forward — not necessarily fast enough or bold enough, but we are working on that — and we need to be having the discussion with a wider audience of folks. And who are more compelling than athletes — admired by many — to lend their powerful voices in support of addressing the future of our planet? (Editor’s Note: Emphasis is mine)

 

MindyLubber_Headshot

Mindy Lubber, CEO of Ceres (Photo credit: Karen Rivera, Ceres)

 

GSB: I like it all, especially that last bit! So how did you get to lead big thinking, big acting Ceres?

ML: Well, despite the admonition of my parents not to follow my MBA and Law degrees with a public interest/nonprofit career, I made that jump and, 35 years later; have not looked back. My question to myself always has been: How can I maximize my impact? So I started a long road in which I worked as a lawyer — a tortured litigator, in fact —  regulator, researcher, and in politics, always looking to see how I can affect change. I worked for 10 years with the Public Interest Research Groups. In 1988, I was a senior staffer on the Dukakis for President campaign. Then, after we didn’t quite end up in the White House…

GSB:…[SIGH]…

ML:…I founded and launched an environmental investment firm — this was very new at the time — focusing on investing in environmentally sustainable companies. The firm continues to this day — 17 years later — as does an entire industry around responsible investing. Years later, I found myself back in government, working for the Clinton Administration under Carol Browner as Regional Administrator at the Environmental Protection Agency. When I left the Administration, I took some time to think about what strategies and tactics I could employ that would have the most impact on climate change and environmental sustainability. My conclusion? Capital markets have to be involved in solving climate and environmental problems, especially companies in the Fortune 500. In fact, companies and investors are key to solving these problems – problems and challenges which are about the future of our families as well as our economy.

Much has changed in the world of corporate sustainability. When I got here in 2003, Ceres had a staff of eight. Now, we’re 107 people — because it is clear capital market leaders need to be and are becoming increasingly involved. Ceres works with hundreds of companies and investors to limit their carbon footprint, reduce water and other resource use, commit to clean energy and electric vehicles, support the Paris Climate Agreement and other environmental and social policies.

GSB: What drives Ceres’ success in helping move corporations to more sustainable behaviors?

ML: The best way to say it is we work as advocates to move the largest companies, as well as major investors, to integrate sustainability more quickly and more deeply, because it is a driver of shareholder value. Right now, 90 large companies and 140 large investors are Ceres members, along with the rating agencies and stock exchanges with whom we engage regularly. And, the truth is, leadership at these big organizations get climate change for the most part. They see the increased intensity of storms, wildfires, and other extreme weather and they know that it matters and has a direct impact on their businesses. The largest companies really get it. Apple, Citicorp, Dell and PepsiCo are all Ceres members. Now, not all of our members are doing everything well, sustainability-wise, but they’re moving in the right direction.

GSB: Are any companies in the sports industry Ceres members?

ML: Nike is an important partner of Ceres; they’ve been a leader on sustainable innovation in product design and materials, while also decreasing their environmental footprint. Disney, of which ESPN is a part, is a member, as is Time-Warner, with sports cable-casters TBS and TNT on their roster.

 

Nike Flyleather

Ceres member Nike’s recently launched Flyleather shoe — a sustainable material made with 50 percent recycled leather fibers (Photo credit: Nike)

 

GSB: What are some of the major initiatives Ceres is working on with its members?

ML: We just launched a new initiative with our global investor partners– the Climate Action 100+. It is designed to engage the world’s largest corporate greenhouse gas emitters to curb emissions, strengthen climate-related financial disclosures and improve governance on climate change. Betty Yee, California State Controller and board member of CalPERS, CalSTRS and Ceres, announced the initiative at the One Planet Summit hosted by the French Government in December. Launching on the second anniversary of the Paris Climate Agreement, Climate Action 100+ aims to realize the goals of that agreement by bringing together the world’s most influential institutional investors with a clear and coordinated agenda to get the biggest emitters to act more ambitiously on climate. We are tremendously excited about this initiative and the unprecedented global collaboration among investors that it represents.

 

One Planet Summit

 

We are also doing exciting work on water through Feeding Ourselves Thirsty, an analysis and ranking of the largest food sector companies on how they are responding to water risks and, in our most recent report, how performance has shifted since the first round of benchmarking in 2015. Feeding Ourselves Thirsty also serves as a resource to companies by offering insights on the water and climate risks food sector companies are exposed to and how these risks impact current and future profitability.

GSB: This is very important work, Mindy, but I always wonder, how big, really, is the awareness of corporate sustainability initiatives among the general public? My sense is that a very small percentage of the public, of small investors, are aware of any of this. Is my sense nonsensical?

ML: We are seeing extraordinary changes regarding sustainability within companies and investment firms, within cities and states, and, yes, with consumers and small investors. The world is changing – the reality of climate change is becoming ever more clear. Millennials, a larger demographic cohort than the baby boomers, are starting to act in big numbers — as are other groups.

GSB: In this case, I’m glad my instincts were off! Ceres must have a very full plate…

ML: No doubt about it. Every company is on its own journey — some doing a little and some doing a lot. Our job is to increase the pace and the size of the impact if we are going to successfully address the sustainability issues of our time. A good number of corporations are moving in the right direction and are doing so forcefully. What we are seeing is over 100 corporations committing to 100 percent renewables. Mars not long ago pledged $1 billion to fight climate change; Morgan Stanley committed to get all its energy from renewables by 2022; Bank of America pledged $125 billion dollars for a clean energy future; and dozens of companies have showed their support for the US commitment to the Paris Climate Agreement by joining Ceres at November’s COP23 in Bonn, Germany.

 

Mars

Mars climate change-themed promotional piece (Image credit: Mars)

 

GSB: Sounds like Ceres had a great 2017; what’s ahead for 2018 and beyond?

ML: Two big areas we’ll be focusing on are 1) Scaling the adoption of electric vehicles, and 2) Expanding finance to a renewable energy future.

GSB: Speaking of finance, how does Ceres work with investors?

ML: Investor engagement has been at the core of Ceres’ work since our founding. We work with investors on environmental, social, and governance issues to drive sustainable investment leadership and action through every level of the capital markets and government. In 2003, we launched the Investor Network on Climate Risk and Sustainability (originally referred to as INCR), which now numbers over 130 institutional investors, collectively managing about $15 trillion in assets. Facilitated by Ceres staff, network members participate in working groups, webinars, and more to advance leading investment practices, corporate engagement strategies and policy solutions. And by pressuring exchanges and capital market regulators to improve climate and sustainability risk disclosure, our Investor Network members are able to serve as advocates for stronger climate, clean energy and water policies.

Sustainability-related shareholder resolutions are also a big aspect of our work with large investors. Five years ago, we reached the 50 percent voting threshold on about 10 percent of our resolutions; now we’re at 66 percent. This past May, our investors had an historic win at ExxonMobil’s annual meeting with a 62 percent majority vote in favor of a shareholder proposal calling on the oil and gas giant to assess and disclose how it is preparing its business for the transition to a low-carbon future. We are expecting to see a lot more of that.

GSB: That’s a big deal! But, to me, this highlights a gap between what companies and large investors are doing sustainability-wise and the relative absence of consumers. What can be done? And can sports be part of the solution?

ML: Consumers certainly need information on what companies are doing on sustainability and what sustainable investment opportunities are available to them, in a clear, digestible fashion. There is no time to waste on this if the world is going to make the Paris Agreement’s 2°C target — buy in from consumers is a must. Sustainability messaging and messengers for consumers in many cases need to be different than for those involved with the capital markets. This is where popular culture and sports needs to play their roles as parts of the solution. Pope Francis’ encyclical on climate change, Laudato Si, was an extraordinary message of change.

Sports stars and leaders can play an important role in our work as so much of humanity follows and is passionate about sports…

GSB: Well, as Allen Hershkowitz, former President of the Green Sports Alliance often says, “13 percent of people care about science; 70 percent care about sports.”

ML: Allen is probably right. Thing is, even though athletes are often not seen as left leaning — a challenge the climate movement faces — I was heartened to see some sports stars get involved with the Flint (MI) water crisis. They were largely apolitical — they were there to get things done, to win. And, even when sports gets political, as in the Colin Kaepernick case, the conversation gets outsized attention because it is sports. For the world to make the 2°C target, climate change needs much more attention from consumers, from business and from government. Sports can provide a big platform.

GSB: My contention is the Green-Sports movement’s impact on climate will scale as it moves from Version 1.0 — the greening of stadia and arenas — to a more expansive 2.0 — engaging fans at the games and as well as the much bigger audience watching on TV and/or other devices. In the meantime, the world needs Ceres to continue to engage the sports industry where possible to help corporations and investors win their 2°C battles…

 

^ Here are links to the first eight installments of “Green Leaders Talk Green Sports”: 1. Joel Makower, executive editor of GreenBiz Group; 2. Jerry Taylor, leading libertarian DC lobbyist who was climate denier/skeptic, “switched teams” and is now a climate change fighter; 3. Dr. Michael Mann, one of the world’s foremost climate scientists and author of “The Hockey Stick and the Climate Wars”; 4. Caryl Stern, President and CEO of US Fund for UNICEF;  5. Paul Polizzotto, President and Founder of CBS EcoMedia; 6. David Crane, former CEO of NRG, who, in addition to moving one of the largest electricity generators in the US away from coal and towards renewables, also oversaw the “solar-ization” of six NFL stadia; 7. Dr. Katharine Hayhoe, climate scientist and the best climate change communicator I’ve ever seen/heard; 8. Freya Williams, author of “Green Giants” and CEO of sustainability consulting firm Futerra USA.

 


 

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