The GSB Interview with Ann Duffy, Sustainability Leader for Olympic, FIFA World Cup Bids — Part II: Advancing Mega-Event Sustainability Post-Vancouver 2010; Where We Go From Here

Ann Duffy has been working at the intersection of mega-sports events and sustainability for more than a decade. She was hired as Chief Sustainability Officer for the 2010 Vancouver Winter Olympic and Paralympic Games. Since then, Ann has been involved in some way, shape or form with the sustainability efforts for several of the Olympic/Paralympic bids, as well as with the successful United Bid of Canada, Mexico and the United States to host the 2026 FIFA Men’s World Cup. No one is better positioned to talk about sustainability and mega sports events than Ann Duffy so GreenSportsBlog is honored to offer this two part interview.

In yesterday’s Part I, Ann shared how mega-sports events are in her blood, how she came to lead the sustainability efforts at the 2010 Winter Olympic and Paralympic Games and what she and team were able to accomplish there.

Today, in Part II, we examine Ann’s post-Vancouver 2010 work with a variety of Olympic and FIFA World Cup bid and organizing committees. We also discuss what future bid and organizing committees can do to engage fans on climate change and other environmental issues.

 

GSB: Kudos to you and the Vancouver 2010 Organizing Committee (VANOC) team for advancing mega-event sustainability. What did you do for a follow up act once the Olympic Flame was doused?

Ann: Thanks! Like I said before, this was the best job I ever had. It was also incredibly intense. Once the Games were over I decided I didn’t want to work in such a cauldron. So in 2010, as my work with VANOC wound down, I started quietly to build The Ann Duffy Group as a sustainability-focused consultancy to mega-event bid and host committees, with an emphasis on the broader, ESG definition of sustainability. The organizing committee for the 2014 Sochi Winter Olympics reached out in June, 2010 and asked “Can you help us more fully reflect environmental, social and governance goals of the IOC?

GSB: I’m sure you could and did help them. My question is did the Russian authorities allow the sustainability plans to actually be implemented. Aside from the insanity, in my view, of awarding a Winter Olympics to a Mediterreanean-like city on the Black Sea, it sure looked like the Russian government engaged in a serious greenwash. Was that the case?

Ann: Well, I worked with the Sochi committee for one year until the fall of 2011. My experience with my Russian colleagues was incredible; they were totally committed. We put together a sustainability management system including an environmental protection program, a process for sustainable procurement, and a new sustainability reporting structure.

 

Duffy Sochi

Ann Duffy (2nd from right) and her colleagues at the 2014 Sochi Winter Olympics Organizing Committee (Photo credit: Ann Duffy)

 

GSB: They didn’t have one in place?

Ann: No. Sadly, the program didn’t get fully implemented and the sustainability team was terminated 18 months before the Games. It’s just different in Russia, obviously. I mean, there was no warning in the run up as to how they would turn on the LGBTQ communities the way they did.

GSB: That was awful…and not surprising.

Ann: Thankfully, Canada showed how it’s done by having a Pride House at Canada House in Sochi. And the Deputy Mayor of Vancouver at the time went to Thomas Bach, head of the IOC, and pressed him to ensure that the IOC would expand the Olympic Charter to address LGBTQ issues and they did. On sustainability, I worked on the IOC’s Sustainability and Legacy Commission as part of the development of its Agenda 2020 (a strategic roadmap for the future of the Olympic movement).

GSB: Good job, Ann; good job, Canada! And despite the problems with Sochi that were way beyond your control, congratulations on getting The Ann Duffy Group up and running quickly.

Ann: I was very blessed and very busy. From 2013 to 2015, I worked with the local organizing committees of three, count ’em three mega-events, all of which were happening in Canada in 2015.

GSB: I know about the 2015 FIFA Women’s World Cup; what were the other two?

Ann: The Canada Winter Games were held in Prince George, BC in February of that year. Then the FIFA Women’s World Cup were held across Canada^ in June-July. And then Toronto hosted the Pan Am Games in late July.

 

Women's World Cup

England (white) battles Mexico during the 2015 FIFA Women’s World Cup (Photo credit: Zou Zheng/Xinhua)

 

GSB: That’s a mega-event trifecta right there! Did you get any sleep?

Ann: Not much. Especially when you factor in that, in 2013, I also was working on the sustainability aspects of Istanbul’s bid to host the 2020 Summer Olympics, which ultimately went to Tokyo.

GSB: Talk about what you did for the 2015 Canada mega-event trifecta…

Ann: We built on the sustainability efforts of Vancouver 2010 with all three mega-events. The Canada Winter Games are by far the smallest, featuring younger, pre-Olympic athletes. We raised the green bar for all Canada Games going forward by improving sustainability practices, beefing up sustainability-related community engagement and issuing a sustainability report. The FIFA Women’s World Cup was a much bigger yet different animal…

GSB: How so?

Ann: Well, first of all, FIFA put greater emphasis on the Men’s World Cup. But that just meant we had to push extra hard and we did. We worked to leave a sport legacy with integrated environmental management processes and sport development opportunities for women and girls in each of the six host cities and national soccer association. The Pan Am Games were more focused on economic and social sustainability than the environment…

GSB: Why do you think that was the case?

Ann: It comes down to the opportunities and preferences of leadership, plain and simple.

GSB: I guess. But if mega-sports events are really going to lead on sustainability, what can be done to ensure environment and climate are never relegated to the sidelines again?

Ann: I think the prevalence of visible best practices in Europe and other host cities and stadia that demonstrate responsibility for climate impacts, waste impacts, water and biodiversity will help. Environmental stewardship and respect for human rights are now bid requirements for FIFA and Olympic bids. North American professional sports leagues like the NHL, NFL, MLS and MLB are demonstrating leadership. Stadium owners that have built or renovated stadia to green building standards like LEED are also leading on green operations and supporting community initiatives.

GSB: Speaking of leadership, what kind of sustainability projects do you like to lead more: Bids or organizing committees?

Ann: Good question. I guess I love both, but for different reasons. Creativity and “visioning” are crucial for bid work. Organizing committee work is also satisfying — it involves not only organizing and implementing but also coaching, and that means everyone from volunteers up to the C-suite.

GSB: Talking about bid work, you consulted with one of the most sustainable mega-event bids to date, LA 2028.

Ann: Actually, when I started working with them on sustainability it was the LA 2024 bid. But the IOC awarded Paris, another incredibly sustainable bid, those Games and slid LA to 2028. It was great to work with Brence Culp and the LA sustainability team.

GSB: Brence is terrific. GreenSportsBlog interviewed her awhile back.

 

Duffy Brence Culp Rio

Ann Duffy (l) and Brence Culp, head of sustainability for LA 2028 (Photo credit: Ann Duffy)

 

Ann: LA 2028 is an example of what you can do sustainability-wise, when all the stakeholders get it: The city, county, state and local utilities were “all in”. So were the sponsors.

GSB: It doesn’t hurt when most of the venues for LA 2028 already exist…You recently worked on another bid in which no new venues are needed, the United Bid between Canada, Mexico and the US that won the right to host the 2026 FIFA Men’s World Cup over Morocco.

Ann: The environment, including climate change, along with community and fan engagement took central roles in both the United Bid and the LA 2028 bid. In addition to no new permanent venues, both have robust and sophisticated climate action plans that include new partnerships and collaboration with city and state utilities, public transit providers, stadia/venue owners. Host cities will showcase urban policies such as bold commitments to clean energy.

GSB: What was your role on the United Bid?

Ann: I was a sustainability-legacy advisor. It was a real sprint as the timeline was short but we were fortunate that FIFA had established a strong sustainability mandate.

GSB: They needed to do that, especially in light of the mega-laundry list of mega-problems with Qatar 2022: Human rights violations, indentured servitude, deaths of perhaps as many as 1,200 construction workers building eight stadiums in a country of only 2.5 million people, stadiums that will have air conditioning even though they’re outdoor venues because of the country’s extreme heat…What did the sustainability mandate, well, mandate for the 2026 bid?

Ann: It went deep, Lew. And the United Bid stepped up. GRI sustainability reporting, a climate action plan, ISO 2012-1 certification for sustainable events. Human rights, labor rights, ethical business conduct standards. Green Sports Alliance Board member Mary Harvey took the lead on human rights. I took the lead on the rest, working with the financial services firm Grant Thornton on ethical business and Arup, the global design and engineering firm, on some of the environmental aspects.

GSB: I’m so glad you and Mary were on the case and that the United Bid won the day. Now I’d like to widen the lens a bit. You’ve been involved in the greening of the Olympics and World Cups from the early days of Vancouver 2010 through LA 2028. My main concern, as it is with the whole of the Green-Sports movement, is that most fans — attendees and the much bigger number who watch on TV or online — have no idea this is going on. None.

Ann: Lew, I’m with you 100 percent! We need to do a much better job of using the platform of the Olympics or the FIFA World Cup to share the great greening stories with fans.

GSB: So how do we ensure this happens? If Rio 2016 could have a climate change-themed vignette at the Opening Ceremonies seen by an estimated 1 billion people, why didn’t Pyeongchang 2018 do something similar? Will Tokyo 2020 or Beijing 2022 communicate something on climate to fans?

Ann: Funny you mention Rio 2016. I helped on the Rio 2016 with communications during the actual Games.

GSB: I would be surprised if you weren’t involved with Rio!

Ann: I was fortunate to be at the rehearsal for the Opening Ceremonies. When the powerful climate change vignette came on, I started bawling. Mainstreaming climate change messaging was so…powerful. Incredible, really.

 

Duffy Rio Open

Ann Duffy and her colleagues on the 2016 Rio Olympics Organizing Committee at the rehearsal for the Opening Ceremonies (Photo credit: Ann Duffy)

 

GSB: So how do we make sure that climate change vignette is not a one off?

Ann: Well, the Olympics…and all sport event hosts, frankly, are desperately trying gain relevance and traction with younger audiences…

GSB: …Millennials, GenZ and the rest…

Ann: And those young people want to have an exciting sport event experience. Young people expect responsible action that includes all of it — climate solutions, environmental solutions, diversity and ethical solutions. Sometimes these features will take the lead in the event experience and most of the time they will support the event experience. Mega-event hosts need to recognize this. Well executed, eco-themed fan engagement programs will go over well. Sponsor brands are already stepping up, as well. I am confident this will happen at Paris 2024, the United 2026 FIFA World Cup and LA 2028.

SB: What about Tokyo 2020, Beijing 2022, and Qatar FIFA World Cup 2022?

Ann: I’d love to say “yes” to the engagement question with those events but it’s a bit complicated. I haven’t worked with any of those mega-events so what I know about them is from a distance. As far as Tokyo 2020 is concerned, I know that, from a technical innovation perspective, the Summer Games will be at the leading edge of sustainability, from energy efficiency to tree planting and much more. On the other hand, from what I’ve heard, on social aspects of sustainability like LGBTQ issues, they’re not so advanced. And on fan engagement issues, I don’t know what they’re going to do. I do know that Pyeongchang 2018 did not follow the lead of Rio and communicate their greenness to fans.

GSB: True. And based on my conversation with the Tokyo 2020 Organizing Committee sustainability team, it seems, sadly, like they will be more like Pyeongchang than Rio in terms of fan engagement. I don’t have any intel on the Beijing 2022 Winter Olympics and sustainability as yet…

Ann: …One thing I can say about China is that, as a country, it is stepping up on climate action nationally far more aggressively than the USA is. I don’t yet know of any specific action by the Beijing 2022 Winter Olympics…

GSB: …Maybe the Beijing Organizing Committee will surprise in a good way. Speaking of 2022, what are your thoughts, sustainability-wise, regarding the aforementioned Qatar FIFA World Cup?

Ann: The problems, human rights-wise and otherwise, have been horrible. And that Qatar was a weird choice in the first place given the size and climate of the country is an understatement. The one heartening thing is that, as we heard at the GSA Summit in June, there are some striking environmental innovations underway with the stadiums and the strong national commitment to renewable energy will be a part of the 2022 FIFA World Cup.

GSB: I hear what you’re saying, Ann, but I guess, as the expression goes, I’m from Missouri on Qatar: Show Me! At least it looks like environmental sustainability will play a big role at the Paris 2024 Summer Olympics, the United 2026 FIFA World Cup and the LA 2028 Summer Games…What do you think?

Ann: Mega-events like the Olympics and FIFA World Cups generally have seven year planning cycles. The key from an environmental sustainability perspective is to develop an integrated set of environmental actions that tackle climate, water, waste, pollution and biodiversity all together throughout the planning cycle. For both Paris 2024 and LA 2028 I am confident we will see “net positive solutions.”

GSB: What does “net positive solutions” mean?

Ann: That hosts will be adding more environmental assets and benefits to their communities and host region than they consume.

GSB: I love that. Two things: 1. Paris and LA really should engage fans on “Net positive solutions” and 2. I only wish Pyeongchang, Tokyo, Beijing and Qatar went the “Net positive solutions,” mega-event route.

Ann: Well, we know we need bolder leadership on sustainability engagement, in all walks of life, from business to government to mega-events. The progress on engagement at mega-events won’t be linear but, to paraphrase Dr. Martin Luther King, Jr., the arc of mega-events is long but it bends towards sustainability and engagement.

GSB: Amen, Ann, AMEN!

 

Ann Duffy shares her thoughts on the intersection of sustainability, innovation and mega-sports events (3 mins 4 secs)

 

IN TUESDAY’S PART I: Ann shared the story of her beginnings as an Olympics-loving girl in Western Canada through her time leading the sustainability efforts at the 2010 Winter Olympic and Paralympic Games in Vancouver.

^ Edmonton, Moncton (New Brunswick); Montreal, Ottawa, Vancouver, and Winnipeg were the host cities for the 2015 FIFA Women’s World Cup.

 


 

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The GSB Interview with Ann Duffy, Sustainability Leader for Olympic, FIFA World Cup Bids — Part I: Born to Work on Olympic Bids; Leads Sustainability at Vancouver 2010

Ann Duffy has mega sports events bidding and organizing work in her DNA. Her dad was an advisor to her hometown of Calgary’s early bids to host the 1968 and 1972 Olympic Winter Games — the Alberta city eventually won the right to host the 1988 Games. Eighteen years later, Ann was hired as Chief Sustainability Officer for the 2010 Vancouver Winter Olympic and Paralympic Games. She’s been involved in some way, shape or form with the sustainability efforts for several of the Olympic/Paralympic bids since then, as well as with the successful United Bid of Canada, Mexico and the United States to host the 2026 FIFA Men’s World Cup. No one is better positioned to talk about sustainability and mega sports events than Ann Duffy so GreenSportsBlog is honored to offer this two-part interview.

In today’s Part 1, Ann shares how mega-sports events are in her blood and how she came to lead the groundbreaking sustainability efforts at the 2010 Winter Olympic and Paralympic Games.

 

GreenSportsBlog: I doubt that there’s anyone on the planet who can say they have inherited Olympic bid work as a genetic trait except for you, Ann Duffy.

Ann Duffy: You may be right, Lew. If I’m not the only one, I know I’m a member of a very small club. I was born in Calgary. My dad, who was an alpine ski racer, worked on two Winter Olympics bids in the 1960s involving my hometown: Both were collaborations between Banff, Lake Louise, and Calgary. They did not win. Then, in the early 80s, Calgary was ultimately successful in its bid to host the 1988 Games.

GSB: You had a front row seat to the ’88 bid!

Ann: Not only that; I just loved the Olympics! I OD’d on it on TV. And my family were all recreational athletes: Skiing, tennis, cycling, you name it.

 

Duffy Mexico City Oct

Ann Duffy, speaking at a sport and sustainability symposium in Mexico City in 2014 (Photo credit: Ann Duffy)

 

GSB: So the Olympics and Olympic bids are in your blood. What path did you take to make Olympic bid work, and sustainability in particular, a big part of your career?

Ann: I went to the University of Guelph in Ontario and majored in geography and environmental studies. Then I got a Masters in marketing communications at the University of Calgary with a focus on behavior change. I was there when Calgary hosted the 1988 Olympics, which was very exciting. A lot of us on campus volunteered and took in the Games. I was working at the business school on a study of the economic benefits of hosting mega sports events.

GSB: A hint of things to come…

 

Calgary 1988 Opening Ceremonies

Opening Ceremonies at the 1988 Calgary Winter Olympics (Photo credit: Canadian Olympic Committee)

 

Ann: Next I moved to Switzerland and worked for the World Wide Fund for Nature – International (WWF) for four years in corporate communications and education. I lived in Lausanne…

GSB: …Home of the International Olympic Committee (IOC)

Ann: Indeed! In fact, my jogging route often took me right by the IOC headquarters. I’d think to myself as I looked at the beautiful building, “How cool would it be to work with the IOC in some way.” Eventually, I moved to Vancouver and worked as a communications and environmental management consultant but that Olympics thought remained in my head. And there it stayed as I moved on to lead the sustainability practice with the engineering and project delivery firm CH2M.

GSB: The sustainability-minded firm with the strange name that works on everything from wastewater treatment to urban infrastructure to greenhouse gas management?

Ann: That would be CH2M. People there really cared about sustainability; it wasn’t just box checking. From about 2000 to 2006, I developed CSR strategy for big engineering projects. And CH2M has a sport events practice…

GSB: …Ahhh, that Olympics thing!

Ann: YES! And, from 2000 to 2003, Vancouver was deep into the bid process for the 2010 Winter Olympics. CH2M pitched the Vancouver Organizing Committee (VANOC) on infrastructure planning for the bid. And, after Vancouver won the bid, VANOC hired me in 2006 to be the Chief Sustainability Officer (CSO)!

GSB: Fantastic!

Ann: Oh it was! And my dad, Dr. Patrick Duffy, was so proud!!!

GSB: He should’ve been! Ann: He even became a volunteer driver!

 

Duffy Asst Pops

Ann Duffy (r), her dad Patrick and her assistant Fiona Kilburn at the 2010 Vancouver Winter Olympics (Photo credit: Ann Duffy)

 

GSB: So what was it like to be CSO of the Vancouver Olympics?

Ann: Lew, it was the best job I’ve ever had — and I’ve had some great jobs — it was thrilling, really. And I was inspired and engaged every day I went to work.

GSB: I can imagine! So what did you work on as CSO?

Ann: Our broad goal was to put on a great, sustainable games. But some of what I worked on was quite nerdy and technical.

GSB: Hey, I’m nerdy and I’m sure many of our readers have technical chops so go for it!

Ann: OK! #1: I developed the sustainability management and reporting system for the Vancouver Olympic and Paralympic Games. We took a holistic view to embed sustainability into our approach to daily decision-making that included environment, social, economy and legacy. And we always kept in mind how we would communicate our sustainability efforts with stakeholders, critics, partners and others. #2: We worked very hard to make sure that any venues we built would be relevant to the host communities well after the Games.

GSB: No White Elephants coming out of Vancouver 2010!

Ann: Absolutely not. For example, the Richmond Olympic Oval was transformed from long-track speed skating right after the Games into a community recreational and sport training center. Everything from rugby to volleyball to wheelchair basketball to hockey is played there.

 

Canada's Lucas Makowsky celebrates after winning gold in the men's speed skating team pursuit DIMITAR DILKOFF : AFP:GETTY IMAGES

Canada’s Lucas Makowsky celebrates after winning gold in the men’s speed skating team pursuit at the Richmond Speed Skating Oval during the 2010 Vancouver Winter Olympics. (Photo credit: Dimitar Dilkoff/AFP/Getty Images)

 

Richmond Olympic Oval

The Richmond Oval today, set up for basketball (Photo credit: Richmond Oval)

 

GSB: I’m sure the people of Richmond are thrilled. Speaking of people, how many did you have on your sustainability team?

Ann: Our core staff ranged from eight to ten. We had socio-economic impact professionals, specialists in environmental management and communications who worked with other units departments including designers, architects, builders, operations folks…the gamut. My job was to collaborate and provide them with the information they needed so they could do their jobs and help us reach our collective sustainability goals.

GSB: What was the #1 sustainability goal?

Ann: To infuse sustainability into everything VANOC did…

GSB: …Which was a state-of-the-art approach back then.

Ann: It was. Sustainability, in its broad Environment-Social-Governance (ESG) definition, became a core facet of everything from volunteer training to procurement to packaging to venue construction and siting…and more. The sustainability, “what do you want your legacy to be?” ethos permeated the entire staff, from the CEO on down.

GSB: Tell us more about legacy…

Ann: One of our most meaningful legacies was with First Nations (indigenous people) in British Columbia and the rest of Canada. We were intent on making sure that our interaction with them would be real and not just about headdresses. So we connected construction companies to members of four First Nations in the Vancouver to Whistler corridor to work on construction projects for the Games. This collaboration eventually led to reversing seasonal unemployment for the Mount Currie Nation and, once the Olympics were over, many First Nations were able to get additional work in the Sea to Sky Corridor from Vancouver to Whistler.

 

Duffy and Ass't Summer 2010 CH 502

Ann Duffy (l) and Fiona Kilburn next to the Olympic Truce monument for peace during the 2010 Games, designed by First Nations artist Corinne Hunt (Photo credit: Ann Duffy)

 

GSB: That is what I call a positive legacy! What about from the environmental point of view?

Ann: Sure. We looked to innovate environmentally on climate action, recycling and waste reduction. All new permanent sport venues met LEED building certification from silver to platinum levels. Fortunately IOC corporate partners like Coke, McDonalds’ and VISA had a lot of experience in these arenas. They were able to make sustainability cool. Coke, for example, established 100 percent bottle recyclability solutions on site as well as water efficiency in their bottling processes, not to mention their uniforms made from recycled PET bottles – all firsts at an Olympics. Local Canadian and BC companies undertook similar initiatives. As a result, we were able to establish a protocol for managing sustainability for mega events with the Canadian Standards Association.

GSB: How did climate change fit into Vancouver 2010?

Ann: We were early movers on climate among mega-event committees: We measured and reduced our greenhouse gas (GHG) emissions from transportation and venue operations to athlete and staff travel and offset the direct emissions we couldn’t further eliminate. And, we publicly reported and communicated our plans, successes and challenges.

 

IN WEDNESDAY’S PART II: Ann tells the story of her post-Vancouver 2010 sustainability-related work with a myriad of Olympic and FIFA World Cup bids and organizing committees. She also shares her thoughts on what future mega-event bid and organizing committees need to do to ensure fans get engaged on sustainability and climate.

 


 

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GSB News and Notes: NY Times Links Federer Upset Loss to Climate Change; Lakers Go Solar at their Training Facility; Denver Broncos Give Out 100% Recycled Rally Towels

September is, without question, the most wonderful time of the sports year in the US:

  • The final tennis grand slam tournament, the US Open, concludes;

  • Baseball’s long season comes down the home stretch;

  • The college football and NFL seasons kick off;

  • Basketball and hockey teams hit training camp;

  • The Ryder Cup takes over the golf world

GreenSportsBlog’s TGIF News & Notes reflects that full calendar, with tennis, basketball, and football on the docket.  

 

NEW YORK TIMES MAKES LINK BETWEEN FEDERER UPSET LOSS AT US OPEN AND EXTREME NIGHTTIME HEAT AND HUMIDITY

Until Serena Williams’ dispute with the chair umpire in her straight set defeat to Naomi Osaka at the US Open final became an international hot topic, excessive heat was the dominant storyline during the recently completed tournament in Queens.

  • The ATP, the governing body of the men’s pro tennis tour, took the unprecedented step of instituting a new rule, after the tournament began, that allowed players to go to the locker room for a 10 minute cooling break after the third set (women’s players already were permitted such a break after the second set).
  • With on-court temperatures reaching as high as 130 degrees Fahrenheit (54.4 degrees Celsius), it was common to see players draping large ice wraps over their shoulders during one minute changeover breaks. 
  • Eventual men’s champion Novak Djokovic was almost felled in two early round matches by two implacable foes: the oppressive afternoon heat and humidity.
  • Night matches were affected: Unheralded John Millman shocked Roger Federer in the Round of 16 on a particularly hot, sticky, stuffy evening. 

 

Novak US Open

Novak Djokovic suffering from the heat and humidity during a changeover in his first round match at the 2018 US Open (Photo credit: Getty Images)

 

While ESPN covered the heat/humidity story during the tournament’s fortnight — there was no way the cable-caster could avoid it. After all, players were wilting and fans stayed away from the sunny side of Billie Jean King National Tennis Center venues in droves. But ESPN did not get delve into any potential links between the extreme weather at the Open and climate change. 

And, while Federer cited heat and stuffiness as the main reason for his upset loss — “It was hot. It was just one of those nights where I guess I felt I couldn’t get air; there was no circulation at all.” — he didn’t “go there” on climate change. 

 

Federer

Roger Federer struggled on an extremely hot and humid night in the round of 16 at the US Open, losing to John Millman (Photo credit: Mohammed Elshamy/Anadolu Agency/Getty Images)

 

Thankfully, reporter Kendra Pierre-Louis of The New York Times’ fantastic “Climate Fwd” newsletter, did make the climate connection for millions of readers on September 4 in Roger Federer Is Tough to Beat. Global Warming Might Have Pulled an Upset.” Her particular focus was the relatively unsung trend of increasingly hot nights.

Per Pierre-Louis, “To some, the comments by Federer…may sound like sour grapes. But they also underscore a growing problem: increasing nighttime temperatures…[Global] warming is not happening evenly. Summer nights have warmed at nearly twice the rate of summer days. Average overnight low temperatures in the United States have increased 1.4 degrees Fahrenheit per century since 1895, according to the National Oceanic and Atmospheric Administration (NOAA)…While daytime temperatures above 90 degrees Fahrenheit (32 degrees Celsius) have been a persistent problem at this U.S. Open, conditions [during the Federer-Millman night match] were not much cooler. Temperatures hovered in the mid-80s, with the humidity for much of the match above 70 percent. The heat index, which combines heat and humidity to indicate a ‘feels like’ temperature, was in the 90s.”

The effects on the human body of exercising in high temperatures with high humidity can be calamitous, reported Pierre-Louis. That’s because sweating, “a key cooling mechanism,” gets stymied. When the air is excessively humid, sweat drips instead of evaporating. And that eliminates the cooling effect on the body. 

GSB’s Take: As a lifelong resident of the New York City metro area, let me tell you, a nighttime heat index in the 90s, a rarity back in the 1970s-80s, is becoming all too common in July and August. While heat and humidity played a major role in Federer’s exit from the US Open, such extreme weather is much more perilous for non-athletes. And until humanity, non-athletes and athletes alike, gets its act together on a massive decarbonizing effort to break climate change’s serve, extreme heat and humidity that makes exercise — among many other activities — risky will become the norm. I wonder if, as the effects of climate change get more severe, tournaments like the US Open and Australian Open, which are played in the heat and the humidity of the summer, will move towards more temperate times on the calendar.

 

LAKERS WELCOME LEBRON JAMES TO TRAINING CAMP WITH NEW SOLAR INSTALLATION 

When LeBron James joins the Los Angeles Lakers for his first training camp in Los Angeles later this month, he’ll be doing so at a training facility with a new rooftop solar array. 

According to a story by Kyle Field in the September 2 issue of CleanTechnica, Vaha Energy installed a 171 kW system comprised of 456 LG Solar panels on the roof of the team’s new LEED Platinum, 120,000 square foot UCLA Health Training Center in El Segundo.

 

The solar array at the LA Lakers new UCLA Health Training Center (Photo credit: CleanTechnica)

 

“The system is expected to save about $38,000 per year, on a rate of 16 cents per kWh,” wrote Field. Vaha Energy projects that the team should be able to pay off the system in a relatively quick four years.

Joseph McCormack, the Lakers Chief Financial Officer and Senior Vice President of Finance, told Field, “One of our goals as an organization is to be at the forefront of energy efficiency, and these panels further our commitment to sustainability.”

The Lakers plan to communicate their greening efforts at UCLA Health Training Center to fans — the cozy venue seats 900 — during team practices and at home games of the NBA G League’s South Bay Lakers.

 

GSB’s Take: The move by the Lakers to solar-ize their new UCLA Health Training Center is, of course, welcome news. As costs of solar continue to go down, we can expect more such on-site solar installations at sports venues. It says here that the Lakers would’ve done even better to install solar panels atop car ports in the parking lot, in addition to their rooftop array. That way, fans could not miss the Lakers solar play — the panels on the roof are not easily visible to passersby. Oh yeah, it would be cooler than cool if LeBron agreed to be featured in video messaging about the Lakers’ solar installation.

 

 

DENVER BRONCOS GIVE ORANGE RALLY TOWELS MADE FROM 100 PERCENT RECYCLED MATERIALS TO FANS AT HOME OPENER

A crowd of 76,000+ at Broncos Stadium at Mile High in Denver saw the home team open their 2018 NFL season Sunday with a come-from-behind 27-24 home win over the Seattle Seahawks. Fans 21-and-older were able to urge the Broncos on by waving orange rally towels, presented by Bud Light, made from 100 percent recycled materials from earlier Broncos games. 

 

Rally Towel Broncos

The rally towel, made from 100 percent recycled materials, that was given out to Denver Broncos fans at Sunday’s home opener (Photo credit: Denver Broncos)

 

Believed to be the NFL’s first promotional giveaway made from fully recycled materials, the towels are made from plastic Coke bottles from Broncos Stadium. The 100% recycled icon is located on the lower left of the towel, clearly visible to fans.

Here’s how the Broncos Stadium bottles turn into Broncos Stadium rally towels:

  • Coke bottles get hauled from the stadium to Waste Management’s Denver Recycling Center.
  • The bottles are then delivered to a Materials Recovery Facility and sold to a plastic processing plant.
  • The processing plant breaks the bottles down into flakes or pellets and sells them to yarn manufacturers, who in turn sell the yarn to fabric weavers and knitters around the world.
  • Fabric makers sell the fabric to cut, sew and decorating plants — in this case, G&G Outfitters, a Maryland-based NFL licensee — where the towels are produced, decorated and shipped back to Denver for the game.

“The Denver Broncos and Coca-Cola are teaming up to show fans the value of recycling,” said Antoinette Williams, account executive at Coca-Cola, USA. “Recycling is the first step, but Coca-Cola and the Broncos want to create a ‘Life-Cycle’ story and make sure once the bottles are recycled they continue on a sustainable path.”

“We have never executed a promotion to this nature for any NFL team where the giveaway was made 100 percent out of certified recycled bottles collected from their own waste,” added Danny Papilion of G&G Outfitters. “To our knowledge, the Broncos are the first NFL team to do so.”

GSB’s Take: I love this promotion — a towel that is clearly marked as 100 percent recyclable given out to many thousands of fans. But how cool would it be if the Broncos encouraged fans to bring their towels every time they come to a game? Show your towel at four games and you get a free Bud Light. Or some other idea. No matter the promotion, the team would be emphasizing the important sustainability principle of reuse as well as recycling. 

 


 

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Green-Sports Startups, Part 6: Raea Jean Leinster and Yuck Old Paint; Helping Stadiums Find New Homes for (Yuck) Old Paint

Well-known global corporations, from Anheuser-Busch to Nike, have waded into the Green-Sports waters. While it makes sense for them to do so from PR and mission points of view, Green-Sports (for now) represents a small aspect of these companies’ businesses.

Then again, there are startups for which Green-Sports is a significant part of their raison d’être. Last year, GreenSportsBlog launched an occasional series, Green-Sports Startups that focuses on small (for now) companies and nonprofits that see the greening of sports as essential to their prospects for success.

In today’s sixth^ version of Green-Sports Startups, we bring you Yuck Old Paint (yup, that’s the name of the company), brainchild of Raea Jean Leinster, that finds second uses for stockpiles of leftover paint — including from places like Nationals Park in Washington, D.C.

Raea Jean’s story is colorful (there, I had to say it!), important and fun so ENJOY!

 

How does a Russian Studies major and a Czech minor who pursued a career path to work at the NSA, CIA and State Department and then became a concert violinist end up in the business of finding reuse opportunities for tons of cans of unused paint— from places like Nationals Park, home of the Washington Nats? And she calls her company Yuck Old Paint?

I know what you’re thinking: “This has to be FAKE NEWS!”

Nope. It’s the real, incredible story from the incredible Raea Jean Leinster.

 

FROM BRATISLAVA TO BELL LABS TO CONCERT VIOLINIST TO INTERIOR DESIGNER TO…

Leinster’s unlikely journey to becoming a Green-Sports pioneer started in an unlikely place: Bratislava, now the capital of Slovakia. But back in the late 80s-early 90s, just before the Soviet Union was about to collapse, Bratislava was part of Czechoslovakia. I’ll let Leinster pick up the story from there:

“I was in the middle of my Russian and Czech studies at George Mason University when the Soviet Union collapsed. So I dropped out of school to go to Czechoslovakia and teach English. While in Bratislava, I saw first-time-ever capitalist billboards in the former Eastern bloc for Apple, Coke and Marlboro. I asked myself, ‘how do these companies permeate a city like Bratislava when there was no real diplomatic US presence there?’ I realized that brands and business move faster than countries, so I redirected my career path to international business.”

 

Raea jean 1

Raea Jean Leinster, founder of Yuck Old Paint (Photo credit: Raea Jean Leinster)

 

Leinster returned to GMU and upon graduation went into the telecom industry just as AT&T was being deregulated: “I worked in telecom for ten years, helping MCI launch its ‘Friends and Family’ program and managed global channel communications and branding for Lucent Technologies for 80 countries before I was 30,” she recalled. “Then, in 2002-3, the telecom industry imploded and hundreds of thousands of people across the country lost their jobs, including me.”

So Leinster licked her wounds and took a gap year, spending much of it playing volleyball in the Virgin Islands. Batteries recharged, Leinster returned to Northern Virginia in 2004 and pivoted to a different career path, that of concert violinist/faux finisher/interior designer.

HOLD ON A SECOND…She became a concert violinist and a faux finisher? What the heck is that?

Turns out Leinster had been playing violin since she was a little girl, kept at it throughout her various adventures and continues to perform today with a variety of orchestras.

 

Raea w violin at GU

Raea jean Leinster (r), rehearsing with a string quartet at Georgetown University (Photo credit: Raea Jean Leinster)

 

And as a faux finisher, Leinster restored murals, became an expert in Venetian and Italian plasters, a gilding artist and created custom art in restaurants, commercial spaces and private homes.

 

Contemporary Metallic

A “contemporary metallic” faux finish from Raea Jean Leinster (Photo credit: Raea Jean Leinster)

 

And that led to…

 

…YUCK OLD PAINT

Over the next ten years, Leinster “…kept hearing a steady drumbeat of ‘Raea, can you help me get rid of these pallets of Sherwin-Williams off-white leftover paint in my building?’ or ‘Raea, I have 40 cans of paint in my garage. Can you take them?’”

Leinster’s initial answer was a flat NO — after all, what would she do with the paint? She didn’t have the space to store all the paint her clients asked her to take away, and in Virginia, the landfills are only permitted for residential use.

But in December 2012, she started to figure it out.

“A DC design client asked me to take away four paint cans at the end of a job. I have no idea why I said ‘yes’ after years of telling clients ‘no’. But I did,” recalled Leinster. “And to my surprise, a $25 Starbucks gift card accompanied the 4 gallons of paint that were left at the concierge desk.”

As Leinster drove away, she took stock of what just happened.

“My client was totally capable of taking the paint cans herself to the DC landfill,” Leinster thought to herself. “But she couldn’t be bothered with it.”

The client also didn’t care what Leinster did with the paint, but trusted her to do the right thing and handle it safely. The client gained more space in her condo and time.

“Turns out it was worth it to my client to compensate me for my trouble to pick up the paint and to do something with it,” said Leinster. “I then wondered, ‘How many other home owners are out there who would pay for a professional service to pick up leftover, unwanted, unused cans of latex paint?’”

Leinster spent 2013 beta testing the business concept and in April 2014 launched Yuck Old Paint, LLC.

Since then, the phone has not stopped ringing.

Four years later, Yuck Old Paint now counts among her clients several federal agencies, the U.S. Army. the Washington Nationals and Nationals Park.

 

“WE DON’T RECYCLE PAINT; WE HELP FIND USES FOR UNUSED PAINT”

Leinster’s business is based on the “reuse” model in lieu of recycling. “Our first step is to qualify paint for reuse,” reported Leinster. “About 75 percent of the paint we pick up in its original containers is perfectly good and useable.”

Yuck Old Paint gives the useable paint to theatre companies who use it for set design, and to local contractors looking for a specific type of paint. Much of it is distributed overseas, to developing countries for sale in hardware stores and for humanitarian construction projects.

Wait a second.

Yuck Old Paint gives the paint away? 

Yes, that’s what they do. Because they are paid by customers who need the paint to go away a flat service fee plus a per-can price  — $5 for one quart and one gallon can; $10 for a five-gallon bucket.

OK, back to what happens to the Yuck Old Paint.

“Twenty percent of the remaining liquid paint stockpile is not useable — think of it like sour milk,” continued Leinster. “That batch gets turned into solid waste material. Another five percent is solid and dry. In either case, we ensure it is no longer in liquid form, which is a hazard to local soil and water tables. Once it has been cured into a solid material, it is delivered into the solid waste stream.”

 

Yuck Old cured latex paint

Some of the “sour”, unusable paint recovered by Yuck Old Paint after it has been cured into solid material using organic ingredients (Photo credit: Raea Jean Leinster)

 

YUCK OLD PAINT PARTNERS WITH THE WASHINGTON NATIONALS

“Before the start of each season, Nats management repaints the entire park: from the press box to the offices, from the locker rooms to the concession stands,” shared Leinster. “And every June we get a call from the Nats to remove between a half a ton and one ton of paint.

 

Yuck Old Paint Nats

Unused paint outside of Nationals Park before it gets picked up by Yuck Old Paint (Photo credit: Raea Jean Leinster)

 

In addition to removing the paint from the ballpark, there are four important reasons the club is happy to have Yuck Old Paint on their green team:

  1. Adds to the team’s environmentally responsible brand — Nationals Park was the first LEED stadium in Major League Baseball.
  2. Earn up to 2 LEED points because they transfer the leftover latex paint waste to Yuck Old Paint, which employs a landfill diversion model.
  3. Win back much needed storage space. One ton of latex paint is about 225 single gallon cans. That takes up a lot of space! And Washington D.C., along with 44 states, has banned the commercial dumping of latex paints in the landfill. Before, Yuck Old Paint, the Nats’ only solution — as well as for many sports stadiums — was to stow it away.
  4. The Nats are no longer in violation of the fire code. Per Leinster,
    “Even though latex paint is not combustible, it is flammable. And although how much paint commercial buildings and stadiums are allowed to have varies from city to city with no statewide or national standard, there’s no fire marshal who will look past 1 ton of latex paint as acceptable.”

 

“MOST PEOPLE DON’T KNOW THEY HAVE A PAINT PROBLEM”

Leinster, with the Nationals Park case study in her hip pocket, came to the Green Sports Alliance Summit in Atlanta in June, looking to attract other sports venues. “This was my first GSA Summit,” said Leinster. “I soon realized that most facilities managers and team owners have no idea they have a latex paint waste problem! We received some very enthusiastic responses from other Major League Baseball and NFL clubs. We look forward to working with them to be their latex paint and hazardous waste solutions provider. Which is great news for Yuck Old Paint.”

And it is great news for the environment.

 

^ The first five startups in the series were: Nube 9, a Seattle-based company committed to making recyclable sports uniforms; Underdogs United, which sells renewable energy credits to sports teams in the developed world that are generated by vital greening projects in the developing world; Phononic, a tech company that views sports venues as key to its ambition to disrupt the refrigeration market, leading to a meaningful reduction in carbon emissions; Play Fresh, a nonprofit that uses American football as a catalyst to help build environmental awareness among at-risk kids and teens; and Hytch, a Nashville-based startup that uses a state-of-the-art ride sharing app and financial rewards to encourage ride sharing to Nashville Predators games.

 


 

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Youth Sailing World Championships Bring Sustainability to Corpus Christi, Texas

Corpus Christi, Texas became an unlikely center of the Green-Sports universe last month. That’s when the Youth Sailing World Championships brought a strong, new sustainability platform to the city on the Gulf of Mexico. It is fitting that leading the sustainability charge in South Texas was a relative newbie to Green-Sports, Elizabeth Kratzig.

GreenSportsBlog, always on the lookout for the next new thing, takes a look.

 

Elizabeth Kratzig has been sailing — and racing — almost all her life.

“I grew up on the water,” said Kratzig. “In fact, in 1991 I competed in the Youth Sailing World Championships (YSWC) in Scotland. Later, I competed for the US Sailing team and medaled in world championships in multiple classes. Then I coached 19 and unders for US Sailing.”

Sustainability? That’s a taste Kratzig acquired much more recently, as she was looking for ways to help her hometown, Corpus Christi, and the Corpus Christi Yacht Club in their bid to host the 2018 Youth Sailing World Championships.

“As a member of the Corpus Christi Yacht Club, host of the Youth Worlds, and an avid sailor, I knew that I wanted to be involved with the organizing committee of the YSWC.” Kratzig related. “I asked myself, ‘How can I assist the regatta?’ What can we — the South Texas sailing community— do differently?’ I began to think about how we could better care for our playing field — the water — as well as the land and air around it. I began to think about how we could make this a green event.”

She didn’t only think about greening the event, she dove in.

So, once Corpus Christi won the bid to host the 2018 Youth Sailing World Championships, Kratzig began volunteering with the Host Committee’s Green Team Committee (GTC), ultimately becoming its co-chair alongside Dr. David McKee. They brought in key people to the Green Team including leaders in local and state conservation groups, leaders from Texas A&M-Corpus Christi and key personnel from city government.

 

Elizabeth Kratzig CorpusChristi_JED_00130

Green Team Co-Chair, Elizabeth Kratzig, addresses competitors about how they can support the sustainability program at the Youth Sailing World Championships (Photo credit: Jen Edney/World Sailing)

 

And Kratzig, like the sailor she is, kept grinding towards greening the event: “We met with Sailors For The Sea, the Newport, RI nonprofit that certifies sustainable regattas, to learn about best practices. Finally, last September, we decided to go for platinum, their highest certification.”

 

LEAVING A SUSTAINABILITY LEGACY FOR SOUTH TEXAS

The Green Team worked with a variety of South Texas organizations, from the Corpus Christi Arts Center to Surfider (volunteers from the local chapter took part in beach cleanup before the event). And Kratzig, who ultimately became the Green Team’s Co-Chair, and team asked Todd McGuire, Program Director of 11th Hour Racing – an organization that establishes strategic partnerships within sailing and maritime communities to promote collaborative, systemic change benefitting the health of the ocean – for funding to help offset costs involved with going green at the platinum level.

Thing was, platinum certification from Sailors for the Sea was not going to be enough for 11th Hour Racing.

According to Kratzig, 11th Hour Racing’s vision goes beyond supporting a one-time regatta: “McGuire said ‘We need you to leave a lasting sustainability legacy, a lasting environmental movement, if we’re going to invest.’ So we went back to the drawing board to develop environmental programs that would live long after the Youth Worlds left Corpus Christi.”

 

Youth Worlds Todd McGuire

Todd McGuire, Program Director of 11th Hour Racing (Photo credit: Jen Edney/US Sailing)

 

When Kratzig and company went back to 11th Hour Racing this February, they did so offering a laundry list of legacy-building sustainability initiatives:

  • Sustainability would be embedded in all aspects of the 2018 Youth World Sailing Championship.
  • The Green Team Committee teamed up with the Texas Sailing Association to use the TSA platform and Youth Circuit to educate sailors about ways to protect their local waters. The TSA pledged to work with Sailors for the Sea and bring Clean Regatta practices to all Texas Youth Circuit Regattas.
  • The Green Team created a sustainability event plan for Corpus Christi. It provides guidelines and resources for other organizations in the area to run sustainable events.
  • The Youth Worlds’ website would feature green content. “This is important,” offered Kratzig. “Only a small amount of spectators follow the race live in Corpus Christi. Most of them watch online so we need to be there with sustainability messaging.”
  • Art exhibits in the city would contain environmental messaging during the month of the regatta, including a chandelier made of over 1200 plastic bottles that would be hung in the Corpus Christi airport.
  • The 2018 Youth World Sailing Championships would measure a variety of sustainability metrics, from electricity usage to waste to water usage diversity. Among other things, this would serve as a benchmark for future Youth Worlds, starting with the 2019 edition in Gdynia, Poland.
  • The Host Committee and its team of volunteers would do everything possible to dot every green “i” at the event. Per Kratzig, “We even greened up our fences, replacing zip ties with more sustainable reusable bungees.”
  • A sustainability report would be written after the event based on Global Reporting Initiative (GRI) standards.
  • Environmental education would be offered to all 381 sailors from over 60 countries at the 2018 Youth Worlds. Since 80 percent of all Olympic sailing medalists have competed in the Youth Worlds, there’s a good chance that some of the participants will, in a few years time, have a big platform from which to share the sustainable sailing lessons they learned in Corpus Christi.

The Green Team’s legacy pitch was a success, as 11th Hour Racing soon became the event’s Official Sustainability Partner.

And, per the Green Team, the event was a success from a variety of sustainability metrics:

  • They were thisclose to being a Zero-Waste event as they diverted 89.8 percent of waste via recycling and composting — the threshold for Zero-Waste is 90 percent!
  • Almost 45,000 16 oz. water bottles were saved by enforcing the use of reusable bottles
  • A solar powered compost machine was used
  • Plastic Straws were banned from many areas around the regatta and all competitors were given stainless steel straws donated by Sailors for the Sea.

 

 

Youth Worlds Solar

A solar-powered compost machine helped reduce waste by composting food scraps (Photo credit: James Tomlinson/ World Sailing)

 

Kudos to the Green Team for fielding pre- and post-event sustainability surveys. This needs to be the rule, not the exception, for all sports events.

 

2018: WORLD SAILING’S GREENEST YEAR EVER

World Sailing, the governing body that serves 70 million sailors and the sport’s 250 million followers, sees the greening of the Youth Worlds as just the latest example of what has become a very strong 2018, sustainability-wise, rebounding from a controversy-laden 2016 surrounding the decision to host of Olympic sailing at Rio’s severely polluted Guanabara Bay.

According to Dan Reading World Sailing’s Sustainability Programme Manager, “Young people really get sustainability. Mom and dad? It’s much harder to change their minds. That’s why we made the environment such a focus at this year’s Youth Worlds. And that’s just a part of our much more ambitious and strategic approach to sustainability over the last year or so. After all, sailors work and play on the water, they understand the power of nature. Most importantly, sailors see what’s happening to the oceans in terms of plastic and other waste up close. They’re sustainability specialists.”

In the last year alone, World Sailing (which, in addition to the Youth Worlds, sanctions the America’s Cup, and Volvo Ocean Race) launched a raft of sustainability initiatives — from boat construction to the significant reduction in the use of single use plastics, from environmentally friendly packaging to diversity.

Climate change has also become more of a focus. “Sailing teams from Pacific island nations like Fiji and Vanuatu see effects of climate change every day,” said Reading. “So we’re measuring our carbon footprint, including the emissions of our supply chain.”

The Green Team decided to measure how their sustainability efforts are playing with participants, team leaders, coaches, and volunteers. “The Green Team approached Brian McCullough, an expert in Green-Sports at the University of Seattle, to assist in developing a longitudinal survey [i.e. before and after] that looks at how attitudes about the environment and environmental behaviors are changing among sailors and fans,” reported Kratzig. “It’s early yet, but survey response rates have been good.”

The upshot? The post-race survey showed a dramatic and positive change in sustainability habits and attitudes. Of those responding to the survey:

  • The event’s sustainability theme resulted in more than 80 percent to stop buying single-use plastic completely and more than 40 percent to recycle.
  • 87.6 percent thought the sustainability focus enhanced the event
  • 95.6 percent would like to see sustainability and ocean conservation at all sailing events.

 

The organization promotes its sustainability initiatives to the sailing media, along with local media where it hosts regattas.

That was the case in South Texas with the 2018 Youth Sailing World Championships. “Our sustainability story got good local coverage,” Kratzig reported. “The Corpus Christi ABC and NBC affiliates covered us as did print and online media.”

Given GSB’s belief that getting media of all stripes to #CoverGreenSports is the most important thing the Green-Sports movement can do right now, a heartfelt thank you goes to Elizabeth Kratzig, her Green Team and World Sailing.

 

 


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GSB News and Notes: Unifi Sustainability Partnership with Pac-12 Will Get Air Time; Historic Sports Photos Help Document Climate Change; Chicken Pot Pie Rats Fall Short in Solar Car Race Challenge

We have a chock-full GSB News and Notes column to start your week.

  • Unifi, one of the world’s leading innovators in the manufacture of recycled performance fibers, recently became the Founding Sustainability Partner of Pac-12 Team Green. One important feature of the partnership is that sustainability-themed content will appear on the Pac-12 Networks. 

  • Footage of old cycling races and marathons is being used by researches to document climate change. 

  • And, in a follow up to a June GSB story, the Chicken Pot Pie Rats, a team of three brilliant eighth graders from a middle school in the San Diego area, were unable to win the school’s second straight Junior Solar Sprint (model car race) National Championship due to a technical issue with the solar panels atop their vehicle. 

 

UNIFI TO HELP PAC-12 NETWORKS #COVERGREENSPORTS 

This seemingly ordinary snippet in the Pac-12 Conference’s recent press release announcing its new sustainability partnership with Unifi caught my eye: “Unifi will…work with the Pac-12* and Pac-12 Networks on creating custom content and media assets to feature sustainability programs.”

A partner helping to improve recycling rates at a stadium or arena? That is ordinary in the Green-Sports world these days.

A partner funding sustainability-themed ads or public service announcements (PSAs) on Pac-12 Networks, with its 19 million subscribers^ — that is EXTRAORDINARY!

The announcement that Unifi∞ will help Pac-12 Networks #CoverGreenSports was light on details. A spokesman for the conference said plans for the sustainability content — subject matter, frequency, etc — will be developed over the next couple of months. The ads/PSAs will likely go live in late-September/early-October, as the Pac-12 football season moves into high gear.

 

Unifi Pac-12

Pac-12 and Unifi executives announce their Team Green partnership (Photo credit: Unifi)

 

Long-time readers know that GreenSportsBlog believes the Green-Sports world is transitioning from its 1.0 version (greening the games at the stadium, arena, road race, etc.) to its 2.0 iteration (reaching the far greater number of people who consume sports via TV, phone, internet with sustainability messaging).

Kudos to Unifi, Pac-12 Networks and the Pac-12 for demonstrating much-needed Green-Sports 2.0 leadership. When will more corporations and college and/or pro sports leagues follow Unifi and the Pac-12? Stay tuned.

 

FOOTAGE OF OLD SPORTS EVENTS HELPS SCIENTISTS TRACK CLIMATE CHANGE 

Here’s a new and welcome aspect of the Green-Sports world: Scientists using sports to document climate change.

Marlene Cimons, writing in the July 18th issue of Popular Sciencetells the story of how climate scientist and cycling fan Pieter De Frenne observed changes to the landscape while watching the Tour of Flanders over many years in his native Belgium.

“[De Frenne] noticed startling changes in the trees and shrubs framing many of the cobbled streets that have been part of the course for years,” reported Cimons. “The landscape had morphed from totally bare to lush with greenery.”

Sports events have, of course, been documented in photos, on film and on video for over a century. Cycling and marathons are ideal for documenting climate change: They’re often held at the same time every year, over the same courses.

That is the case with the one-day Tour of Flanders, which was first contested in 1913. The annual cycling road race always takes place on the first Sunday in April. De Frenne — a scientist in the forest and nature lab in Ghent University’s department of the environment — and his colleagues compared images of the same trees and plants on 12 hills along the route between 1980 and 2016.  They discovered that trees surrounding the course are budding earlier.

According to Andy Furniere in the July 23 issue of Flanders Today, “Before 1990, the trees rarely had leaves during the race. But after 1990, the trees – largely magnolia, hawthorn, hornbeam and birch – were full of leaves. The researchers said that the pictorial evidence suggests that the average temperature in these areas has increased by 1.5 degrees Celsius since 1980.”

The impacts are significant: Trees getting their leaves earlier in the year lead to shadows being created for a longer period of time. Some flowers thus don’t get enough sun to bloom which negatively effects insects and birds.

 

Tour of Flanders

AFTER: The April 2018 Tour of Flanders in full flower (Photo credit: Tim DeWaale/Visit Flanders)

 

1990 Tour of Flanders

BEFORE: The April, 1990 Tour of Flanders. Trees are much less lush than in the 2018 edition, which reflects the cooler temperatures of that time (Photo credit: Graham Watson)

 

De Frenne told Cimons that the historical visual documentation of sports events like Tour of Flanders, “can be an invaluable, still underexploited resource for climate change research and other types of biological research.”

 

 

CHICKEN POT PIE RATS START STRONG, FALL VICTIM TO SOLAR PANEL FAILURE AT JUNIOR SOLAR SPRINT CHAMPIONSHIPS

Last month, GreenSportsBlog featured the story of the Chicken Pot Pie Rats, a team of three eighth graders from the Joan MacQueen Middle School in Alpine, CA — about 30 miles east of San Diego — who race model cars powered by small solar panels atop the roofs. The team sought to defend the school’s 2017 Junior Solar Sprint National Championship at the 2018 finals in Atlanta against over 100 teams from all over the United States.

Here’s a report on how the Pie Rats made out from team member Ronan Eddie, his dad Patrick and team volunteer Chris Loarie:

“The Pie Rats recorded the fastest time in the preliminary time trials…and were the number one seed going into the 16-team finals. Before the finals started, we put the car out in the sun and tried to run it and it was not functioning like it normally would — definitely not like it was during local trials and the national time trials in Atlanta. We ran a test with a voltmeter to look at the voltage output and it gave its full voltage. The symptoms of the car’s sluggishness pointed to a problem in the solar panel sill or possibly a problem with the motor.”

“When we were walking back to the classroom after field testing, the light hit the panel just right and we noticed a fine scratch on the cover of the panel. Close inspection revealed that the plastic cover was not scratched. Rather, the actual wafer under the plastic protective cover had a crack in it and that caused the circuit to fail.

“It is a bit hard to swallow that the car made it through many local races and track testing, made a cross country trip in a special plastic box that was put into a foam protective carrying case, and made it through the time trials and recorded an unbelievable time.  Then it was turned over to the race officials for overnight storage and when it was returned, it would not function.”

To be clear, Loarie does not want to imply there was malicious intent on the part of the event organizers. He surmises the damage to the panel was the result of an unfortunate accident.

Despite the disappointment, Loarie sees the bright side: “We know we are creating dominant designs and will use this experience to educate future [Joan MacQueen Middle School] teams.”

 

Chicken Pot Pie Rats 1

Members of the Chicken Pot Pie Rats (from left to right) Josh Handley, Chase Kingston, and Ronan Eddie, along with Josh’s and Ronan’s dads at the 2018 Junior National Sprint Championships in Atlanta (Photo credit: Chicken Pot Pie Rats)

 

 

* The Pac-12 is one of the leading collegiate sports conferences (leagues) in the USA. Its member schools are Arizona, Arizona State, Cal-Berkeley, Colorado-Boulder, Oregon, Oregon State, Stanford, UCLA, USC, Utah, Washington, Washington State
^ Pac-12 Networks subscriber data per SNL Kagan, 2018
∞ Unifi, through its REPREVE® brand, has transformed more than 12 billion plastic bottles into recycled fiber for new apparel, footwear, and more

 


 

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New Rules for Green-Sports, Part Three

Over the last couple of years, I’ve written two posts in which I imagined myself Commissioner of (Green) Sports. In that idyllic world (at least to my way of thinking), I gave myself powers to unilaterally enact any Green-Sports initiative I wanted. In a nod to the popular “New Rules” segment on Bill Maher’s HBO political-comedy-satire talk show, Real Time, I entitled the posts “New Rules for Green Sports.”

Maher’s show is currently on hiatus until August 3 — given the sad performance by the US President at the NATO conference and at the summit meeting with Vladimir Putin in Helsinki, that episode should be a doozy^. With that being the case, I thought now would be the perfect time to fill that void, put on my regal vestments and offer you, my subjects, er, readers, “New Rulesfor Green Sports, Part Three.”

 

For those of you who don’t have HBO and have never seen Real Time with Bill Maher, the host ends each hour-long episode of his show with “New Rules,” in which Maher gives himself autocratic powers to enact his own rules for politics and life in general. Here’s a sampler from April.

 

Video courtesy of HBO and YouTube

 

In the first two “New Rules for Green-Sports” offerings I (benevolently) ordered, among other things, that:

  • Fans who travel to games via mass transit, drive EVs or hybrids get a rebate, paid for from parking revenues. Fans who come by bike or walk also qualify
  • Every broadcast of a sports event must air at least one 30 second Public Service Announcement (PSA) themed to the climate change fight
  • Each stadium and arena will have at least one vegan-only food stand
  • Teams that broadcast their climate change-fighting actions receive a tax break

 


 

OK, enough with the preliminaries; now it’s on to the third edition of “New Rules for Green-Sports”

New Green-Sports Rule #1ESPN will give out an “Eco-Athlete of the Year” honor at the 2019 ESPY Award show. Tonight’s 2018 ESPYs show will highlight the great works of athletes and coaches in their communities. It will also honor the coaches who perished in the Parkland (FL) High School mass shooting. But ESPN, which last month won the Green Sports Alliance’s “Environmental Leadership Award,” doesn’t yet use the ESPYs to spotlight athletes engaged in environmentalism and the climate change fight. That will end with next year’s ESPY’s with the addition of the “Eco-Athlete of the Year” award.

If the ESPY’s would have had the foresight to award an Eco-Athlete of the Year for 2018, I have a great suggestion for the first honoree: Leilani Münter, the self-described eco “vegan, hippie chick with a race car” who is having a solid year on the track, including a fifth place finish at the Lucas Oil 200 at Daytona. Off the track, her work is even more important, as Leilani supports a booth, sponsored by two non-profits, that dispenses vegan Impossible Burgers during the week of each race she enters.

 

Leilani Munter Scott LePage

Leilani Münter, eco “vegan, hippie chick with a race car” will earn a 2019 Eco-Athlete ESPY, if the GreenSportsBlogger has his way (Photo credit: Scott LePage)

 

New Green-Sports Rule #2The Tour de France will use only EV — or at least hybrid — support vehicles. The biggest race in all of cycling has, over the past two decades, been severely tarnished by well-publicized doping scandals. One way for the Tour to improve its image would be to become a Green-Sports leader. Since cyclists use only human energy to get up and down the Alps, it already has a head start on greenness. To help nudge the Tour along its green path, our second Green-Sports “New Rule” says that, for 2019 and beyond, all team and race organizer support vehicles must be electric vehicles (EVs). If EV range is a concern, hybrids will suffice. It should be noted that the most of today’s EVs have range necessary to support the cyclists from beginning to end —the longest stage of the 2018 Tour is 143 miles.

EV and hybrid support vehicles will be a highly visible sign to the 10 to 12 million fans who annually line the route and the many millions more who watch on TV and other media platforms that the Tour de France is headed in the right, green direction.

 

Support Vehicles 2014 Tour

Support vehicles at the 2014 Tour de France (Photo credit: Times of London)

 

New Green-Sports Rule #3: FIFA will never again award a Men’s or Women’s World Cup to a country (or group of countries) where outdoor stadiums have to be air-conditioned. Russia was not my choice to host the 2018 FIFA World Cup — I tend not to want to reward a country whose government murders journalists, invades neighboring states and interferes in US elections with the world’s most watched sports event.

But I wasn’t in the “New Rules” business back in 2011 when FIFA awarded Russia with the 2018 FIFA World Cup, and Qatar — thanks in large part to a massive corruption scheme — was named host of the 2022 tournament.

The selection of Qatar was derided almost from the moment when then-FIFA President Sepp Blatter announced it had won the bid, with the country’s extreme heat, exacerbated by climate change, being among the top concerns for fans and players alike.

 

Sepp Blatter2

Sepp Blatter, president of FIFA in 2011, announces the selection of Qatar as host of the 2022 World Cup (Photo credit: Telegraph of London)

 

With June and July temperatures regularly reaching 110°F/43.3°C, FIFA decided to move the 2022 tournament to December*, when temperatures are more likely to be in the 80s Fahrenheit (27°-31° Celsius).

But, even in December, it can get bloody hot in Qatar. Organizers thus decided that all eight stadia that will be built for the World Cup will be air conditioned — despite all of them being open air buildings!

To say the least, the choice of Qatar to host the World Cup flies in the face of FIFA’s recent sustainability efforts.

But now that I’m on the case, FIFA will never again award the World Cup to a country that needs to build open air, air conditioned stadia. Not on my “New Rules” watch!

 

^ With two plus weeks between now and the August 3rd episode, there will likely be new reality show-style nonsense from POTUS that will make Helsinki and NATO seem like old news
* The switch to December will play havoc with domestic club league (English Premier League, Spain’s La Liga, Germany’s Budndesliga etc.) seasons around the world but, gifting (grifting?) the World Cup to a country with no soccer tradition and no World Cup-quality stadia must be worth that small bit of trouble, right?

 


 

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