A-B InBev Adds Incentives to Sports Sponsorship Contracts; Environmental Performance Should Be In Mix

A-B InBev, the parent company of Anheuser-Busch and America’s biggest sports sponsor, is making a big change to the way it deals with its sports property partners. Incentives for positive on- and/or off-field performance are now being included in their contracts with leagues, teams, events and venues. Will environmental incentives be in the mix?

 

Terry Lefton, arguably the dean of sports-business journalists, broke an important story in the April 2 issue of Sports Business Journal (SBJ)

In “A-B’s Sponsor Shocker,” Lefton wrote that A-B InBev (ABI), America’s biggest sports sponsor, is “instituting incentive clauses within its [sponsorship] deals…offering properties as much as a 30 percent bonus if specific on-field performance and marketing criteria are met or surpassed…ABI is believed to be the first major sponsor to make it a standard part of its sponsorship contracts.”

A challenging and changing landscape for sports, both at stadia and arenas as well as on TV, is providing new leverage for sponsors and is helping to drive this new way of dealing with properties.

Lefton quoted Joao Chueiri, ABI’s vice president for consumer connections and a prime mover behind this new approach, as saying, “The traditional sponsorship model, based on fees and media commitments, does not deliver the best value for us at a time when most leagues and teams are facing challenges with live attendance and TV ratings. We want to evolve the model and encourage fan engagement … with an awareness that each deal is unique.”

 

Joao SBJ

Joao Chueiri, ABI’s vice president for consumer connections (Photo credit: Terry Lefton/Sports Business Journal)

 

Lefton reported that the early partners in new, incentive-laden ABI deals are the Minnesota Timberwolves of the NBA, MLB’s Los Angeles Dodgers, the New Orleans Saints  of the NFL and NASCAR: “The stock car circuit opted for earned media, fan engagement/social media measures, while the Dodgers, after a season in which they won the National League pennant, chose on-field performance indicators, including wins and losses.”

 

Budweiser TWolves

Budweiser signage adorns the scoreboard at Target Center in Minneapolis, home of the NBA’s Minnesota Timberwolves (Photo credit: NBA.com)

 

Will properties suffer a penalty if they don’t meet the minimum thresholds for incentives?

In a word, no.

Per Lefton, “they won’t get paid less if they fail to meet those targets.” Not surprisingly, every property that has been asked to accept an incentive-laden model has done so.

Chueiri told SBJ that key performance indicators for incentives available under ABI’s new sponsorship model include “attendance, wins/losses and other on-field performance measures, social media and other fan engagement metrics, and brand awareness and consideration among those aware of the sponsorship. The idea is to motivate the property to ensure every fan knows that Budweiser is the official beer.” ABI hopes the incentive program might be the differentiator to make a team, league or event choose it over a competitor.

Environmental performance was not a part of the list of metrics mentioned by Chueiri.

This is not surprising at this early stage. Metrics like wins and losses and social media traffic should be at the top of a list of incentives for a potential ABI sports property partner to hit. These are all “mothers’ milk” for teams and sponsors alike.

But, it says here that, sooner rather than later, environmental performance metrics need to be added to ABI’s list:

  • ABI has made clear that environmental performance, especially on water-related issues, is a core part of its DNA
  • Flagship ABI brands like Budweiser and Stella Artois advertise their commitment to access to clean water on mega sports broadcasts like Super Bowl LII
  • Lefton reported that all of ABI’s 90 or so U.S. team and league sports sponsorships are up by the end of 2021 and that “the brewer hopes to have completely overhauled its sponsorship model by then.”

 

Matt Damon stars in Stella Artois’ 30 second, water conservation-themed, Super Bowl ad

 

With that being the case, metrics like water use efficiency and waste diversion rates need to become part of ABI’s sports partnership incentive program soon.

THAT will be a very big deal.

Watch this space.

 


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NHL Issues Its 2nd Sustainability Report: Environmental Performance Improvements vs. 2014; NHL Green Goals — “Innovate, Transform, Inspire”

Four years ago, the NHL became the first pro sports league to issue a sustainability report, one of many examples of its environmental leadership. Why has the NHL made such a strong commitment? The report said it best: “Perhaps more than any other sport, hockey is impacted by environmental issues, particularly climate change and freshwater scarcity. The ability to skate and play hockey outdoors is a critical component of the [NHL’s] history and culture.” At that time, the league reported on its water and energy usage, carbon emissions and its conservation efforts.

On Wednesday, with the publication of its substantive, engaging and accessible 2018 sustainability report, the NHL provided a detailed look at how it performed on a variety of environmental metrics since 2014 and sets out how it plans to improve going forward. The goal is to ensure that all levels of hockey – from frozen ponds to community rinks to the NHL – thrive for future generations. To make good on that objective, the league promises to innovate, transform and inspire.

 

“What is the greenest sports league?”

I get that question a lot from folks outside of the Green-Sports ecosystem.

My response has always been the same and without hesitation: “The NHL.”

Why? The league:

  • Launched NHL Green in 2010, a comprehensive environmental sustainability program addressing the effects of climate change and freshwater scarcity on the sport.
  • Became the first in North America to have carbon neutral seasons by offsetting all of its direct carbon emissions starting in 2014
  • Started the Greener Rinks Initiative, providing managers of many indoor ice rinks in North America with the tools to operate in more environmentally friendly ways
  • Issued, in 2014, its first sustainability report, the first ever produced by a North American professional sports league.

I could list many more but you get the gist.

The NHL, which celebrated its centennial in 2017, takes a very long view when it comes to environmental sustainability. According to Omar Mitchell, the league’s vice president of corporate social responsibility, “We are working to make sure we ensure that we have hockey for the next 100 years. That’s why ‘Green’ is integral to our DNA.”

 

omar

Omar Mitchell, NHL’s Vice President of Corporate Responsibility (Photo credit: Claire Greenway/Getty Images Europe)

 

That big picture approach to sustainability becomes crystal clear as one navigates through the NHL’s second installation of its sustainability report.

The 2018 version is imbued with the ethos expressed in a pledge the NHL made last September’s in its Declaration of Principles, stating that: Hockey should be an enjoyable family experience; all stakeholders – organizations, players, parents, siblings, coaches, referees, volunteers and rink operations – play a role in this effort. To Mitchell, this is much more than a statement: “It is our way of stating our values. We believe hockey improves lives and communities.”

 

NHL Sustainability Scorecard: Improvements in waste diversion, energy usage and more

The report provides the reader with a detailed scorecard illustrating the league’s — and its 30 teams’ — performance over the last few years on a variety of environmental metrics, including water restoration, landfill reduction, efficient electricity use, and more. Highlights include:

  • Waste diversion rate of 32 percent thanks to composting, improved concessions forecasting, and enhanced waste tracking, with half of NHL arenas currently composting their own waste. The NHL has set a goal to increase waste diversion to 50 percent within five years.
  • A one percent reduction of energy consumption from Fiscal Year (FY)14 to FY16 by using more efficient lighting, enhanced building management systems, waste heat recapture technologies, and onsite renewable energy generation.
  • An approximate seven percent decrease in water consumption from FY15 to FY16, through fixture upgrades in arenas, minimizing consumption in water towers, and installation of smart sensors on water irrigation systems.
  • Throughout the NHL Centennial year, fans donated 4,245 pounds of equipment (more than 2,000 items), including helmets, skates, and pads. This equipment avoids landfills and gets repurposed back into the community.
  • A two percent year-over-year reduction in CO2 emissions from FY14 to FY16 – from 189,503 to 182,355 metric tons – through innovations and efficiencies.
  • 963,200 megawatt hours of energy counterbalanced since 2014 through the investment of renewable energy credits, generated from U.S. wind and Canadian biomass.

 

Bringing sustainability to community rinks and pond hockey lovers

The NHL’s Greener Rinks Initiative, a program launched in 2016, is prominently featured. With approximately 4,800 indoor ice rinks across North America, the initiative measures and evaluates their environmental impact. Modern-day NHL arenas use more environmentally-friendly energy sources, including solar power, fuel cell technology, waste water recapture and reuse, and geothermal technologies. NHL Greener Rinks aims to help rink operators make similar, sustainable business decisions in their aging community rinks (average age: 30 years) while also reducing energy and operating costs.

The sustainability report also shines a welcome spotlight on RinkWatch, a research initiative launched in 2013 by two professors from Wilfrid Laurier University in Waterloo, Ontario. The program brings together citizens from across North America who share a love for outdoor hockey. Participants track and monitor backyard rinks, ponds, and winter weather conditions to assist with the study of long-term impacts of climate change. To date, more than 1,400 outdoor rinks and ponds have been tracked and monitored. Fans are encouraged to participate; those interested can visit RinkWatch.org to join the movement.

 

Creating a Sustainability Report that is accessible for fans, substantive for sustainability “deep divers”

Have you read a corporate sustainability report? I have. And let me tell you, some of them make corporate annual reports seem like light reading. And I’m a sustainability metrics nerd!

Thus, I was a bit nervous before clicking on the new NHL sustainability report. The one major criticism I had of its 2014 predecessor was that it was hard to follow as it was laid out in the “continuous scroll” format  in vogue at the time. I felt like I had to scroll forever to get to a desired topic area.

So I was immediately heartened upon seeing that the 2018 sustainability report had done away with continuous scroll and replaced it with what I call an accessible site map structure in its “Report at-a-Glance” page.

 

Report at a Glance

Screen shot of the 2018 NHL Sustainability Report’s “Report At-A-Glance” navigation page

 

Eureka! I wanted to see where climate change fit into the league’s efforts and plans. There it was, “Frozen Ponds & Climate Change,” third from the top in the Home section. Interested in how the NHL is doing in its carbon emissions reduction efforts? Check out the “Innovating the League” section, second item from the top. And so on.

“Moving away from ‘continuous scrolling’ was intentional on our part,” shared Mitchell. “Taking feedback about the readability of our 2014 report to heart, we spent a lot of time with Scrum50, our marketing agency, to develop a ‘Choose Your Adventure’ approach. This resulted in a report that is at once broad enough to engage casual fans in understanding what the NHL is doing on the environment and detailed enough for sustainability practitioners and the like to take deep, analytic dives.”

 

NHL’s First Green Month

The 2018 sustainability report comes out at the same time as the NHL is launching its first Green Month. “The last two years we had ‘Green Week’ but found out that was not enough time to do it right,” offered Mitchell. “Our clubs now have the time to activate meaningful fan engagement programs.”

 

A 30 second NHL Green Month video from the Anaheim Ducks about the environmental performance at their Honda Center arena

 

League needs to measure fan awareness of NHL Green

It says here that the one major area the NHL can improve upon in its sustainability reporting is to get a baseline measure of fan awareness of, and interest in, NHL Green and then track it over time. To my mind, this should be done ASAP — don’t wait three or four years until the next sustainability report is issued. Keeping score as to how NHL fans react to NHL Green will help the league tweak and improve upon its environmental efforts on the fly.

And when I say fans, I mean all NHL fans: those who attend games, and the far bigger number who don’t set foot in an NHL arena but who follow the sport on TV, online, via mobile devices, etc.

 

Innovate, Transform and Inspire

What will a 2022 NHL Sustainability Report look like?

It’s (way) too early to get into that conversation but, says Mitchell, the league’s direction for NHL Green is clear.

“Our sustainability missions now and going forward are to innovate, transform and inspire. Innovate means we will continue, at club and arena levels, to improve on water and electricity use, waste reductions, and more. For example, we have a goal to have installed energy efficient LED lighting at all NHL arenas within five years. Transform…an initiative like Greener Rinks is transformative. It takes what we’ve learned to help community rinks operate more effectively from a variety of environmental and efficiency perspectives. It also helps them connect on the environment with their customers. Inspire means doing more to educate and engage our fans and players to take positive environmental action. One player from each club will be designated as a Green Ambassador. ”

 

Rogers Place

Rogers Place, home of the Edmonton Oilers, features LED lighting (Photo credit: NHL)

 

The NHL also sees environmental sustainability as economic and social imperatives. Final words go to Omar Mitchell:

“Our focus on community rinks is crucial because it’s how kids come to the sport. We think Green Rinks can potentially help those rinks lower the high cost of ice time — it typically ranges between $200-$700 per hour — by reducing energy costs. Reductions in natural ice — as documented by RinkWatch — can limit kids to playing in rinks and many can’t afford it. So, you see, environmental sustainability is existential for the NHL and hockey more broadly.”

 

 

 


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GreenSportsBlogger to Moderate Panel April 3 at NYU Stern School of Business

Will you be in New York City next Tuesday evening? Interested in Green-Sports? Then come on down to NYU’s Stern School of Business at 6:30 PM ET for an engaging panel discussion on the “Intersection of Sustainability, Sports & Business,” sponsored by the Center for Sustainable Business. As a Stern alum, it will be my pleasure to moderate the event.

 

Next Tuesday evening’s panel discussion at the NYU Stern School of Business on the “Intersection of Sustainability, Sports & Business” comes at an inflection point of sorts for the Green-Sports movement.

It has been quite successful at what I call “Green-Sports 1.0,” the greening of stadia and arenas. LEED certified venues and zero-waste games are more the rule than the exception these days, and that is a very good thing.

Now, we are slowly pivoting to the early days of “Green-Sports 2.0,” in which the sports world engages fans to take positive environmental actions. For this effort to have maximum impact, teams, leagues and the media that cover them must bring environmental messaging beyond the venues. That’s because the vast majority of fans who follow sports do so not by schlepping to the ballpark or arena, but rather via TV, online, mobile, radio, and newspaper sports pages.

And, it seems to me that for version 2.0 to get where it needs to go, the sponsors and advertisers who provide much of the mother’s milk for the sports industry, will have to take a leading role.

With that in mind, I could not imagine a better panel with whom to talk about the passing of the proverbial Green-Sports baton and more:

  • Doug Behar: Senior Vice President of Operations at Yankee Stadium
  • Alicia Chin: Senior Manager, Corporate Social Responsibility, National Hockey League
  • David McKenzie: Director, Corporate Social Responsibility, Anheuser-Busch
  • Will Yandell: Northeast Regional Marketing Manager, Clif Bar & Company

The event, which takes place at Stern’s Tisch Hall (40 West 4th Street, Room 411-413), is FREE (such a deal!) but you do need to register as seating is limited. Click here to do so. Start time is 6:30. I recommend that you arrive early as it is first come, first serve and seats are not guaranteed.

 

Tisch Hall NYU

Lobby of Tisch Hall at NYU’s Stern School of Business, site of next Tuesday evening’s panel discussion on the “Intersection of Sustainability, Sports & Business” (Photo credit: Yelp)

 

Thank you to the panelists and to Stern’s Center for Sustainable Business for hosting the event. I hope to see you there! If you know someone who would be interested in attending, by all means, please forward this post.

 

 


 

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South Pole Measures Carbon Footprint for FIFA World Cup, UEFA Euro Championships; Helps Members of Auto Racing’s FIA Offset Emissions

 

Mega-sports events like the Olympics, FIFA World Cup and Super Bowl have been greening in some way, shape or form for more than a decade. Waste reduction, LEED (or BREEAM or CASBEE) certification, measuring carbon footprint, and more. I got to thinking it would be interesting to talk to one of the companies that does the carbon footprint accounting — to understand how it works, what gets measured, what decisions, if any, are made to reduce emissions. So we were very happy to chat with Natalia Gorina and Franka Bosman of South Pole, a very interesting company that is one part sustainability consulting firm and one part emissions reduction project developer. There may be even more parts but this is good enough for now.

 

Natalia Gorina and Franka Bosman have very cool job titles and even cooler missions at South Pole.

Geneva, Switzerland-based Natalia’s is Sales Director, Carbon and Renewables. Sounds like a good fit for someone who describes her career as being “devoted to using economic incentives to solve the climate crisis.” With South Pole since 2014, Natalia helps corporations understand that it is good business to measure and reduce carbon emissions. She helps corporations talk the sustainability talk and walk the sustainability walk.

 

Natalia Gorina 1

Natalia Gorina, South Pole (Photo credit: South Pole)

 

Franka wants to “devote my life to improving the world by helping companies and people to take action against climate change.” Prior to coming to South Pole, Franka worked in finance, trying to disrupt it from the inside out.

 

Franka Bosman

Franka Bosman, South Pole (Photo credit: South Pole)

 

Natalia and Franka sure seem like they are in the right place.

 

SOUTH POLE: MATCHMAKING CARBON REDUCTION PROJECTS WITH CORPORATE FUNDERS

South Pole was founded in 2006 as a climate change fighting/sustainable business spinoff from ETH, a technical university in Switzerland. The company has since grown to over 200 employees with 16 offices around the world, with several located in Latin America, China and the Indian sub-continent where many emissions reductions projects are located.

Those employees 1) help corporate clients source and develop emissions reductions and renewable energy development projects, 2) consult on sustainability strategy for corporations and, 3) manage their own carbon emissions projects that generate carbon credits that they then try sell to corporations.

“We are more than emissions reduction credit providers,” explained Natalia. “We come in at an earlier stage than most sustainability consulting firms by investing our own funds to cover carbon certification costs and leading projects through the entire certification cycle. We serve as the project developer for renewable energy companies and local organizations that produce and distribute water filtration systems and cook stoves, for example.”

“South Pole is a matchmaker of sorts,” added Franka. “We currently have over 500 emissions projects underway that we match with corporate funders. Then we measure results in a way that is linked to the UN Sustainable Development Goals: biodiversity gains, jobs created, and more.”

 

HANDLING FAN ENGAGEMENT FOR UEFA 2016 CHAMPIONSHIP

South Pole has partnered with UEFA, the governing body of European soccer/football, since 2012. They started by calculating the greenhouse gas emissions generated from flights taken by UEFA referees and staff and offering Gold Standard certified carbon credits to offset those emissions. “We make it easy for them,” offered Natalia. “We give them a choice of projects and they choose one per year.”

Given that UEFA governs European soccer and manages Euro Championships, it makes sense that they would want to invest in European projects. Thing is, there aren’t that many to choose from because the Kyoto Protocol mandated that the lions’ share of emissions reductions projects be in the developing world. “So we have to work outside the box a bit,” advised Natalia. “Turkey, a UEFA member, has some projects. For example, last year UEFA supported the Gold Standard Cakirlar Hydro Project. And then we offer projects from countries that have a connection to a UEFA country.  For example, UEFA chose to support the Prony Windfarm project because it is located in New Caledonia, a French territory overseas. The wind turbines installed there are very innovative because they tilt downward during hurricanes which leads to significant reductions in damage.”

 

Prony Windfarm Vergnet

Prony wind farm in New Caledonia (Photo credit: Vergnet)

 

South Pole and UEFA ramped up their sustainability efforts at Euro 2016, the quadrennial continent-wide tournament by engaging fans. Fans traveling to the month-long soccer-fest held throughout France had the opportunity to offset their travel via an easy-to-use carbon calculator. “We aimed to make it fun for fans to take environmental action,” said Natalia. “Committing to measure and offset their travel entered fans into a sweepstakes; the grand prize offered a ticket to the final game.”

Fan participation levels were not as high as envisioned. Natalia attributes this to the complexity of the entry process: “Fans had to go through several steps to compensate for their emissions. It needs to be a super easy, one click process. Or, even better, have the offsetting option as the default position in the ticket purchasing process, from which fans can opt-out if they don’t want to participate.” South Pole will have the opportunity to collaborate with UEFA further on environmental issues, including hopefully improving upon fan engagement participation, with a four-year extension of its contract. That will take it through Euro 2020, the first tournament to be played across the continent rather than in one or two countries.

 

MEASURING GREENHOUSE GAS EMISSIONS FOR 2018 FIFA WORLD CUPTM IN RUSSIA

FIFA, the governing body of world soccer, hired South Pole to measure greenhouse gas (GHG) emissions for the 2018 men’s World Cup in Russia.

The company issued a report that offered a broad estimate of GHG emissions for 2018 FIFA World Cup Russia, from the preparation phase — per Natalia: “The organizers committed to ‘green certification’ for all 12 venues; as of now, at least 3 have achieved BREEAM^ certification” — through the World Cup itself. They projected Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from the generation of purchased energy), and Scope 3 (value/supply chain emissions). Fan travel to and from Russia, the by far the largest GHG emissions component, falls within Scope 3. According to Natalia, “More than two thirds of all GHG emissions associated with 2018 FIFA World Cup Russia are linked to international air travel of attendees.”

 

Volvograd Arena Guardian

The BREEAM-certified Volgograd Arena (Photo credit: The Guardian)

 

Not surprisingly, it says here, the organizers of the 2018 FIFA World Cup feel fan travel to get to and from Russia is not under its control and are focusing on Scopes 1 and 2. But wouldn’t emissions from travel within a country as vast as Russia be massive? Not so, said Natalia: “Emissions from travel within Russia will be much lower, in large part because the venues are concentrated in the European, west-of-the-Ural-Mountains section of the country.”

Will South Pole do an accounting of actual 2018 FIFA World Cup Russia emissions to see how they compare to the estimate? “Our assignment was just to do the estimate,” reported Natalia.

If South Pole is engaged by FIFA and the organizers of the 2022 World Cup in Qatar, here’s hoping they get to report on the actual GHG emissions, and not just estimate them. Lord knows, a World Cup in Qatarian summer will be a massive environmental challenge (and that’s putting it mildly).

 

HELPING FIA MEMBERS OFFSET EMISSIONS FROM MOTOR SPORTS

Turning to motor sports, South Pole is helping members of FIA (Fédération Internationale de l’Automobile), the governing body for Formula 1, auto rallies, Formula E and more, to achieve carbon neutrality.

Similar to UEFA, South Pole is finding offset projects for FIA members to support in the areas where races take place. “Rally Australia, a long-distance auto race in Coff’s Harbour off the country’s east coast, wanted projects that benefitted wildlife and the environment in Australia,” asserted Franka. “We helped them offset unavoidable emissions by connecting them with a project that protects the habitats of the Tasmanian Devil.”

Franka also notes that, “While European projects would be desirable for sports events taking place in Europe because of their proximity, most are happy to support programs in the developing world. One, because that’s where the need is the greatest and, two, there’s a sexiness to them given the huge positive impact these projects have for local people and the environment.”

 

WHAT’S NEXT? TELLING THE STORY TO FANS MORE CONSISTENTLY

GreenSportsBlog readers certainly know that my biggest pet peeve about the sports-greening world is that the fantastic stories about its greatest advances are not being told to fans and other stakeholders with a loud enough voice. Natalia and Franka agree.

What will change this dynamic? Franka believes the impetus will come from sponsors: “Organizers of greener sports events fear that if they tout how sustainable they are, they will be criticized for what they don’t do. But their sponsors are urging them to talk about what they are doing — commitments to renewables, recycling and to offset programs that preserve at-risk species, or help people in the developing world to source clean water.”

Since sponsor dollars are almost as vital as clean water to sports teams and leagues, Franka may be on to something.

Watch this space. And keep your eyes on South Pole.

 

^ BREEAM is a British version of LEED

 


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Green Leaders Talk Green-Sports, Part 10: Solitaire Townsend, Co-founder of Futerra, Author of “The Happy Hero”

For the tenth installment of our occasional “Green Leaders Talk Green Sports”^ series — we talk with luminaries from outside the Green-Sports world about the potential of, and challenges facing the Green-Sports world —we bring you sustainable business pioneer Solitaire Townsend, the London-based co-founder of Futerra, a firm that is both a “logical sustainability consultancy” and “a magical creative agency.” She is also the author of “The Happy Hero,” in which she endeavors to show readers how they can answer the question “What if saving the world was good for you?” with a resounding YES! GSB talked with Townsend (she goes by “Soli”) about how she got into the world-saving (and climate-saving) business and the role she sees sports playing in those efforts.

 

GreenSportsBlog: Soli, thanks for chatting with us! Futerra helps show companies can they can really do well by doing good — and provides them with the tools and direction to do so. We will get into that in a bit. But first, how did you get into the world-saving business?

Solitaire Townsend: It’s my pleasure, Lew. To answer your question, I go to the first chapter of “The Happy Hero.” It was the 1980s and I was growing up in Bedfordshire, north of London. Picture this — I was a 13 year-old girl, living in “Social Housing…”

 

SolitaireTownsend_Headshot Futerra

Solitaire “Soli” Townsend, Co-founder of Futerra and author of “The Happy Hero” (Photo credit: Futerra)

 

GSB: Or, in American parlance, “the projects…”

ST: Exactly. There was trash all over the place and a company called Nirex planned to build a nuclear waste dump nearby. That was the last straw for me! So, at 13, I got involved in campaigning against Nirex, with my parents support. By the time I was 15, we had won — we beat back the Nirex proposal. It made me what I like to call a hardened optimist! This became my “modus operendi” from then on — I got a Masters Degree in sustainability in 1997.

GSB: Sounds like you were an early adapter…

ST: For sure. Getting a Masters in sustainability was unusual at that time. I worked for a time on the BBC show Newsnight and it was there that I gained a real appreciation for how important powerful communications is for the success of social movements, including sustainability. Eventually I founded Futerra along with a partner as an agency that would help our clients envision and deploy positive solutions to environmental and social issues as a fundamental business building strategy.

GSB: …Or, put another way, doing well by doing good, right?

ST: You got it.

GSB: So, where does sport fit in?

ST: Well, sport teaches us the power of belief. Talent takes you so far. It’s the belief in yourself and your team that makes the difference. Sport is the perfect platform for this line of thinking. And it is necessary for success in an advocacy campaign or, on the business side, in a corporate social responsibility campaign. Belief, against all odds!

GSB: Like, to use a great British sporting example, the incredible “Belief against all odds” story of Leicester City’s 5,000-to-1 Premier League champions in 2015-16.  In addition to belief, in “The Happy Hero,” you talk about how elite athletes’ laser focus on achieving one goal can be instructive for the climate movement…

ST: Focus is a key aspect of a top athlete becoming world class. Also blocking out the negative. Now, with climate change, we don’t seem to have that world class athlete attitude. We talk about losing — we don’t have what it takes to win — it’s too big of a problem.

GSB: I know! I fight this, both in my own mind and in my communications. But, in the main, I’m in the Yes We WILL — as in “yes we will win the climate change fight” camp.

ST: Really, we need great climate change communicator coaches with that “Yes We Will Win” attitude.

GSB: Like Al Gore — at the time of “An Inconvenient Truth” about 10 years ago, I’d say his emphasis was 90 percent about the problem. But in the past five years, he’s gone all in on solutions…

ST: That’s a great example; there are many more. The great thing about sport is that it is all about what’s possible. There’s no ceiling. We have enough doom stories…Doom stories are crap. I sound like a broken record, I know, but we need belief, consistent hard work and positive stories to win the climate fight.

GSB: Hey, if Leicester City could win the EPL, we can solve climate change, right? So tell me about Futerra and sport.

ST: We worked on London 2012

GSB: …the most sustainable Olympics to date…What was Futerra’s role?

ST: Futerra were just one small part of the larger sustainability team. And when I say “larger,” I really mean it: The London 2012 environmental and social teams were as large as some of the countries’ actual Olympic teams! We worked on the big policy picture as well as providing guidance on very detailed sustainability aspects of the Olympics’ operations. Futerra handled sustainability reporting, including reporting on emissions generated from fan travel to and from the games, sourcing of food, the availability of water fountains and refillables within the Olympic footprint. London 2012 really was a sustainability breakthrough, not only for the Olympics but for all mega-sports events going forward. It was the first Olympics to issue a sustainability report. The Global Reporting Initiative or GRI developed a special supplement for sustainability reporting for large events, based on what was material…Of course that includes buildings, food, water, and travel. But also gender issues and other, broader elements of a sustainability plan.

 

Velodrome London 2012

The Velodrome in the London 2012 Olympic Park. The bicycle-racing venue features a 100 percent naturally-ventilated system that eliminates the need for air conditioning, along with rainwater harvesting systems on its roof. (Photo credit: Ruckus Roots)

 

GSB: That sounds like more than a small role to me. How do you see Futerra getting involved in sport going forward?

ST: We feel big, pro sports teams like Manchester United or Liverpool need to act like small ones and that Futerra can help them get there.

GSB: What do you mean by “getting big teams to act like small ones” and how can Futerra help?

ST: Well, Futerra is looking to get more involved with companies and nonprofits in emerging economies — China, Mexico and elsewhere in Latin America — with our sort of philosophical view of sport. What is the common denominator in those countries and elsewhere in the developing world? Sports. But for most people in those places, sports means a group of kids playing on a scrap of grass with a ball made of clumped together newspaper. When you think about it, this is, from a carbon footprint perspective, just about the lowest impact human activity there is, while also having a huge social impact. Now, when you look at the pro level, they too have a huge social impact but their carbon footprints are also massive. We aim to show sports organizations and the companies who sponsor them the benefits of lowering that footprint.

GSB: I can’t wait to follow up with you once you have some results from your efforts in those places. Do you have any other sports highlights you’d like to share?

ST: Well, recently we’ve done a lot of work with the great outdoor sports retailer REI. I love them and their #OptOutside program which has them close all their stores on Black Friday! They’ve really become a thought leader and are taking a lead role in the conversation about sustainable business, carbon footprint measurement, gender and more. We co-authored a report with them, The Path Ahead, about the future of the outdoor sports economy in the U.S., the threats…

 

OptOutside

 

GSB: …like climate change…

ST: …like climate change…and the opportunities.

GSB: I’m glad — and not at all surprised — to learn that REI is taking such a leading role. One thing that puzzles me is that the many sports teams and leagues in the U.S. that are doing great green things — zero-waste games, LEED certified stadia — do very little talking about it. Which to me defeats the purpose of greening in the first place. Why do you think that is the case?

ST: That’s an interesting question, Lew. I think sports teams and venues have two schools of thought. On the one hand, they want to be quiet about their green good works, loathe be seen as being boastful or, worse, greenwasher. But that attitude is really surprising to me and doesn’t pass the smell test. I mean, sports is, after all, about celebrating!!! Now, I fully acknowledge that the language of sustainability can be tricky — words like belief, caring, and stewardship. Sports is about winning and losing, overcoming obstacles, heroics. Perhaps the way to look at this is to make the language of sustainability more like sports. We need to do this — business already gets it, with all sorts of rankings. Sustainability needs to act more like sports.

GSB: And sports? Be not afraid about talking about your greenness. A little blowback from climate deniers? So what? The risk of inaction is too great and you’ll win with the millennial and GenZ fans you covet!

ST: I like it, Lew!

GSB: Sometimes I get fired up…

 

Happy Hero Cover

You can purchase “The Happy Hero” on Amazon.com

 

^ Here are links to the first eight installments of “Green Leaders Talk Green Sports”: 1. Joel Makower, executive editor of GreenBiz Group; 2. Jerry Taylor, leading libertarian DC lobbyist who was climate denier/skeptic, “switched teams” and is now a climate change fighter; 3. Dr. Michael Mann, one of the world’s foremost climate scientists and author of “The Hockey Stick and the Climate Wars”; 4. Caryl Stern, President and CEO of US Fund for UNICEF;  5. Paul Polizzotto, President and Founder of CBS EcoMedia; 6. David Crane, former CEO of NRG, who, in addition to moving one of the largest electricity generators in the US away from coal and towards renewables, also oversaw the “solar-ization” of six NFL stadia; 7. Dr. Katharine Hayhoe, climate scientist and the best climate change communicator I’ve ever seen/heard; 8. Freya Williams, author of “Green Giants”; and 9. Mindy Lubber, CEO of Ceres.

 

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GSB Eco-Scorecard #3: Catching Up with Green-Sports Leaders on the Field

Since 2013, GreenSportsBlog has featured the teams and athletes leading the sports-greening movement. What we haven’t focused on is their work on the field.

So in September, we launched GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, an occasional series highlighting recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience. And it provides much needed fun, something the climate change/environmental world can use more of.

Here is our third entry.

 

Stephen Piscotty, Oakland A’s

Those who’ve read our first two eco-scorecards and/or our profile of Stephen Piscotty last January will notice that the 26 year-old eco-outfielder is no longer a member of the St. Louis Cardinals.

The Stanford grad — with a degree in Atmosphere and Energy Engineering, Piscotty and a serious interest in solar and smart grid technology — was traded last month by the Cardinals to the Oakland A’s for two minor league prospects.

 

 

Piscotty Charles LeClaire

Eco-athlete Stephen Piscotty was traded from St. Louis to Oakland in December (Photo credit: Charles LeClaire/USA TODAY Sports)

 

On the surface, this looks like a strictly baseball move: After a stellar rookie year in 2016, Piscotty had a rough 2017:  Two stints on the disabled list with hamstring and groin injuries combined with a sophomore slump at the plate led to a brief demotion to Triple-A Memphis in August.

But there is much more to the move to the Bay Area for Piscotty than just baseball.

Piscotty received news over Memorial Day 2017 that his mother, Gretchen, who resides with Stephen’s dad in the Bay Area an hour’s drive from Oakland, had been diagnosed with ALS^ or Lou Gehrig’s Disease.

Cardinals’ president of baseball operations John Mozeliak was quoted in a USA TODAY story by Jorge L. Ortiz at the time of the trade as saying, “There were certainly some opportunities to move [Piscotty] elsewhere, and when you’re looking at how to break a tie, clearly [his mom’s illness] did play into it.’’

St. Louis’ compassionate approach towards Piscotty elicited praise from Billy Beane#, the A’s executive VP of baseball operations: “That’s what makes the Cardinals one of the classiest organizations in sports.”

Amen to that!

Gretchen Piscotty faces a very rough road ahead so it is a great thing that her son will be close by when the A’s are at home. Here’s hoping Stephen Piscotty rebounds with a strong 2018.

 

Vestas 11th Hour Racing In Contention After Three Legs of Volvo Ocean Race

Vestas 11th Hour Racing, the sailing team trying to win the ’round-the-world Volvo Ocean Race (VOR) while being its most sustainable squad, is in the mix after three of the race’s 12 legs.

Led by skipper Charlie Enright and team director Mark Towill, the team is tied for second position in the seven boat field. After winning the first leg from Alicante, Spain to Lisbon, Vestas 11th Hour Racing earned third place in both the second (Lisbon-Cape Town) and third (Cape Town-Melbourne) chapters. The teams left Melbourne to start the fourth leg on January 2 for Hong Kong, with expected arrival on January 15.

 

Leg Zero, Prologue start round the corner on-board Vestas 11th Hour, light breeze downwind. Photo by Martin Keruzore/Volvo Ocean Race. 08 October, 2017

The Vestas 11th Hour Racing team during the first leg of the Volvo Ocean Race in October (Photo credit: Martin Keruzore/Volvo Ocean Race)

 

Perhaps the main reason Enright, Towill & Co. have a solid chance to succeed on and off the water is the unique collaboration taking place between sport, business (Vestas, the largest wind turbine maker in the world) and philanthropy (11th Hour Racing, an organization that promotes ocean health by serving as sustainability consultant to elite sailing teams). The partnership resulted in a set of best-in-class set sustainability initiatives for Vestas 11th Hour Racing, including:

  • The calculation and offsetting of the team’s carbon footprint by tracking emissions related to travel, accommodations, electricity usage, water consumption and waste.
  • Outfitting each team member with a “sustainability kit” containing refillable water bottle, coffee mug, bamboo toothbrushes, and a personal water filter.
  • Eliminating single-use plastics and straws
  • Being ‘plastic negative’ by removing more trash from beach cleanups than they create during the race.  
  • Communicating the team’s vision of a cleaner, healthier environment to fans at race stops via an interactive Exploration Zone and during the race through its website, social media, and the #LeadingSustainability hashtag.

After Hong Kong, the race heads to Guangzhou (China) and back to Hong Kong. Then it’s on to Auckland (New Zealand), Itajaí (Brazil), Newport (Rhode Island, USA), Cardiff (Wales) and Gothenberg (Sweden), before finishing in The Hague (Netherlands) in June.

 

Three Mid-to-Lower Tier English Football Clubs Doing Great Green Things

Three English football (soccer) clubs, which currently reside between the fourth and sixth levels of the “Pro/Semi-Pro Football Pyramid,” (incredibly, there are 24 tiers) have earned our consistent attention by their innovative Green-Sports leadership off the pitch. Let’s see how they’re doing on it.

Forest Green Rovers (League Two*, English football’s fourth tier)

Forest Green Rovers (FGR) is the Greenest Team in Sports — earning that distinction in a myriad of ways, from solar powered “Mow-Bots” used to manicure the organic pitch at The New Lawn stadium to all vegan-only concession stands.

FGR took a major step up on the pitch in 2017, earning promotion from the fifth to the fourth tier of English football — the highest rung achieved in the club’s 125-year history — in a May playoff match at London’s Wembley Stadium. The trick for FGR this season is to stay in the fourth tier and avoid relegation down from whence they came. Their task is clear: finish above the bottom two places in the 24-team league when the campaign ends in May.

It’s been quite a struggle, especially lately: A 2-1 home loss to Wycombe on New Year’s Day, the club’s sixth in seven matches (the other match ended in a draw), put FGR at the bottom of the table/standings just past the season’s halfway point. A quick turnaround was needed and FGR delivered with Saturday’s taut 1-0 home win vs. 13th place Port Vale.

The club’s first win of the new year came courtesy of a goal from the newly acquired Reuben Reid. Per the official match report, the game-winner came in the 61st minute as “Reid picked the ball up 25 yards from goal and thundered a sensational left footed effort into the top corner.” Port Vale had several late chances for an equalizer but FGR held on for the win and the vital three points that went with it.

 

Reuben Reid

Reuben Reid (l) of Forest Green Rovers scored the game-winner in Saturday’s 1-0 home win vs. Port Vale

 

The win moved FGR up two slots to 22nd place, just out of the dreaded “Relegation Zone,” at least for now. Can the lads keep it up? We shall see, starting with Saturday’s tilt at 10th place Swindon Town.

 

Sutton United (National League*, fifth tier)

Just south of Wimbledon resides Sutton United F.C. and its 5,000 seat Gander Green Lane, the first football stadium to achieve The Planet Mark™ sustainability certification##. Reducing its carbon footprint by 13.6 percent in 2016 and diverting 88 percent of its waste from landfill helped the club earn the designation.

On the pitch, Sutton United is threatening to join Forest Green Rovers in the fourth tier next season — that is, if FGR can stay up. The Amber & Chocolates sit in third place in the National League, within shouting distance of second place and a promotion spot. They started the 2018 portion of their campaign just like they ended 2017 — hot — with a 2-1 win at Gateshead.

The sprint to season’s end in May picks up on Saturday when promotion rival Dagenham & Redbridge comes to Gander Green Lane.

 

Dartford F.C. (National League South*, sixth tier)

Dartford Football Club in Kent, 18 miles southeast of London, has always toiled in the middle-lower rungs of the English football pyramid, usually between the fifth and eighth tiers.

But the club’s 4,100-seat Princes Park, which opened in 2006, is definitely top tier, sustainability-wise: It was the UK’s first sustainable, purpose-built, small-sized stadium, featuring on-site solar panels, energy efficient lighting, a state-of-the-art green roof, and an advanced reclaimed rainwater system.

 

 

Princes Park Green Roof

Princes Park, with its distinctive and state of the art green roof, serves as the home of Dartford F.C. in Kent England (Photo credit: Sustainability in Sport)

 

On the pitch, Dartford is having a fine season. Since a loss on December 9, the club has gone unbeaten in its last six matches to move into first place in the sixth tier. First and second place finishers get promoted to the fifth tier.

Only six points separates first to eighth place so the battle for the two promotion slots is tight. Dartford can separate themselves from the pack a bit on Saturday when fourth place Havant & Waterlooville% comes to Princes Park.

 

 

^ ALS = Amyotrophic Lateral Sclerosis
# Billy Beane is also the metrics-oriented GM who was portrayed by Brad Pitt in the movie Moneyball
* The top six tiers of English football are, from first to sixth: Premier League, Championship, League One, League Two, National League, and National League South/National League North
## Planet Mark is a four year-old British sustainability certification system
Havant & Waterlooville is one of the great team names in sports.

 


 

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Green Leaders Talk Green Sports, Part 9: Mindy Lubber, CEO of Ceres

For the ninth installment of our “Green Leaders Talk Green Sports”^ series — where we talk with luminaries from outside the Green-Sports world about its potential to impact the climate change fight — we bring you our discussion with Mindy Lubber, CEO of Ceres.

Ceres, a Boston-based sustainability nonprofit, works with the world’s most influential companies and investors to build leadership on climate change and drive climate solutions throughout the economy. Among other things, we talked about how sports can influence the increasingly busy intersection of Green & Business & Finance.

 

GreenSportsBlog: Mindy, thank you for talking with us; I’ve wanted to get your perspective on the potential power of sports to influence sustainable business for a long time. To start, what does Ceres do?

Mindy Lubber: Ceres works with influential corporations and investors to drive sustainable change in the economy. We advocate for the integration of climate risk, water scarcity and pollution, and human rights abuses from company supply chains to the board room. And our ethos is to Think Big! Many of the large companies we work with are changing and are moving the sustainability discussion forward — not necessarily fast enough or bold enough, but we are working on that — and we need to be having the discussion with a wider audience of folks. And who are more compelling than athletes — admired by many — to lend their powerful voices in support of addressing the future of our planet? (Editor’s Note: Emphasis is mine)

 

MindyLubber_Headshot

Mindy Lubber, CEO of Ceres (Photo credit: Karen Rivera, Ceres)

 

GSB: I like it all, especially that last bit! So how did you get to lead big thinking, big acting Ceres?

ML: Well, despite the admonition of my parents not to follow my MBA and Law degrees with a public interest/nonprofit career, I made that jump and, 35 years later; have not looked back. My question to myself always has been: How can I maximize my impact? So I started a long road in which I worked as a lawyer — a tortured litigator, in fact —  regulator, researcher, and in politics, always looking to see how I can affect change. I worked for 10 years with the Public Interest Research Groups. In 1988, I was a senior staffer on the Dukakis for President campaign. Then, after we didn’t quite end up in the White House…

GSB:…[SIGH]…

ML:…I founded and launched an environmental investment firm — this was very new at the time — focusing on investing in environmentally sustainable companies. The firm continues to this day — 17 years later — as does an entire industry around responsible investing. Years later, I found myself back in government, working for the Clinton Administration under Carol Browner as Regional Administrator at the Environmental Protection Agency. When I left the Administration, I took some time to think about what strategies and tactics I could employ that would have the most impact on climate change and environmental sustainability. My conclusion? Capital markets have to be involved in solving climate and environmental problems, especially companies in the Fortune 500. In fact, companies and investors are key to solving these problems – problems and challenges which are about the future of our families as well as our economy.

Much has changed in the world of corporate sustainability. When I got here in 2003, Ceres had a staff of eight. Now, we’re 107 people — because it is clear capital market leaders need to be and are becoming increasingly involved. Ceres works with hundreds of companies and investors to limit their carbon footprint, reduce water and other resource use, commit to clean energy and electric vehicles, support the Paris Climate Agreement and other environmental and social policies.

GSB: What drives Ceres’ success in helping move corporations to more sustainable behaviors?

ML: The best way to say it is we work as advocates to move the largest companies, as well as major investors, to integrate sustainability more quickly and more deeply, because it is a driver of shareholder value. Right now, 90 large companies and 140 large investors are Ceres members, along with the rating agencies and stock exchanges with whom we engage regularly. And, the truth is, leadership at these big organizations get climate change for the most part. They see the increased intensity of storms, wildfires, and other extreme weather and they know that it matters and has a direct impact on their businesses. The largest companies really get it. Apple, Citicorp, Dell and PepsiCo are all Ceres members. Now, not all of our members are doing everything well, sustainability-wise, but they’re moving in the right direction.

GSB: Are any companies in the sports industry Ceres members?

ML: Nike is an important partner of Ceres; they’ve been a leader on sustainable innovation in product design and materials, while also decreasing their environmental footprint. Disney, of which ESPN is a part, is a member, as is Time-Warner, with sports cable-casters TBS and TNT on their roster.

 

Nike Flyleather

Ceres member Nike’s recently launched Flyleather shoe — a sustainable material made with 50 percent recycled leather fibers (Photo credit: Nike)

 

GSB: What are some of the major initiatives Ceres is working on with its members?

ML: We just launched a new initiative with our global investor partners– the Climate Action 100+. It is designed to engage the world’s largest corporate greenhouse gas emitters to curb emissions, strengthen climate-related financial disclosures and improve governance on climate change. Betty Yee, California State Controller and board member of CalPERS, CalSTRS and Ceres, announced the initiative at the One Planet Summit hosted by the French Government in December. Launching on the second anniversary of the Paris Climate Agreement, Climate Action 100+ aims to realize the goals of that agreement by bringing together the world’s most influential institutional investors with a clear and coordinated agenda to get the biggest emitters to act more ambitiously on climate. We are tremendously excited about this initiative and the unprecedented global collaboration among investors that it represents.

 

One Planet Summit

 

We are also doing exciting work on water through Feeding Ourselves Thirsty, an analysis and ranking of the largest food sector companies on how they are responding to water risks and, in our most recent report, how performance has shifted since the first round of benchmarking in 2015. Feeding Ourselves Thirsty also serves as a resource to companies by offering insights on the water and climate risks food sector companies are exposed to and how these risks impact current and future profitability.

GSB: This is very important work, Mindy, but I always wonder, how big, really, is the awareness of corporate sustainability initiatives among the general public? My sense is that a very small percentage of the public, of small investors, are aware of any of this. Is my sense nonsensical?

ML: We are seeing extraordinary changes regarding sustainability within companies and investment firms, within cities and states, and, yes, with consumers and small investors. The world is changing – the reality of climate change is becoming ever more clear. Millennials, a larger demographic cohort than the baby boomers, are starting to act in big numbers — as are other groups.

GSB: In this case, I’m glad my instincts were off! Ceres must have a very full plate…

ML: No doubt about it. Every company is on its own journey — some doing a little and some doing a lot. Our job is to increase the pace and the size of the impact if we are going to successfully address the sustainability issues of our time. A good number of corporations are moving in the right direction and are doing so forcefully. What we are seeing is over 100 corporations committing to 100 percent renewables. Mars not long ago pledged $1 billion to fight climate change; Morgan Stanley committed to get all its energy from renewables by 2022; Bank of America pledged $125 billion dollars for a clean energy future; and dozens of companies have showed their support for the US commitment to the Paris Climate Agreement by joining Ceres at November’s COP23 in Bonn, Germany.

 

Mars

Mars climate change-themed promotional piece (Image credit: Mars)

 

GSB: Sounds like Ceres had a great 2017; what’s ahead for 2018 and beyond?

ML: Two big areas we’ll be focusing on are 1) Scaling the adoption of electric vehicles, and 2) Expanding finance to a renewable energy future.

GSB: Speaking of finance, how does Ceres work with investors?

ML: Investor engagement has been at the core of Ceres’ work since our founding. We work with investors on environmental, social, and governance issues to drive sustainable investment leadership and action through every level of the capital markets and government. In 2003, we launched the Investor Network on Climate Risk and Sustainability (originally referred to as INCR), which now numbers over 130 institutional investors, collectively managing about $15 trillion in assets. Facilitated by Ceres staff, network members participate in working groups, webinars, and more to advance leading investment practices, corporate engagement strategies and policy solutions. And by pressuring exchanges and capital market regulators to improve climate and sustainability risk disclosure, our Investor Network members are able to serve as advocates for stronger climate, clean energy and water policies.

Sustainability-related shareholder resolutions are also a big aspect of our work with large investors. Five years ago, we reached the 50 percent voting threshold on about 10 percent of our resolutions; now we’re at 66 percent. This past May, our investors had an historic win at ExxonMobil’s annual meeting with a 62 percent majority vote in favor of a shareholder proposal calling on the oil and gas giant to assess and disclose how it is preparing its business for the transition to a low-carbon future. We are expecting to see a lot more of that.

GSB: That’s a big deal! But, to me, this highlights a gap between what companies and large investors are doing sustainability-wise and the relative absence of consumers. What can be done? And can sports be part of the solution?

ML: Consumers certainly need information on what companies are doing on sustainability and what sustainable investment opportunities are available to them, in a clear, digestible fashion. There is no time to waste on this if the world is going to make the Paris Agreement’s 2°C target — buy in from consumers is a must. Sustainability messaging and messengers for consumers in many cases need to be different than for those involved with the capital markets. This is where popular culture and sports needs to play their roles as parts of the solution. Pope Francis’ encyclical on climate change, Laudato Si, was an extraordinary message of change.

Sports stars and leaders can play an important role in our work as so much of humanity follows and is passionate about sports…

GSB: Well, as Allen Hershkowitz, former President of the Green Sports Alliance often says, “13 percent of people care about science; 70 percent care about sports.”

ML: Allen is probably right. Thing is, even though athletes are often not seen as left leaning — a challenge the climate movement faces — I was heartened to see some sports stars get involved with the Flint (MI) water crisis. They were largely apolitical — they were there to get things done, to win. And, even when sports gets political, as in the Colin Kaepernick case, the conversation gets outsized attention because it is sports. For the world to make the 2°C target, climate change needs much more attention from consumers, from business and from government. Sports can provide a big platform.

GSB: My contention is the Green-Sports movement’s impact on climate will scale as it moves from Version 1.0 — the greening of stadia and arenas — to a more expansive 2.0 — engaging fans at the games and as well as the much bigger audience watching on TV and/or other devices. In the meantime, the world needs Ceres to continue to engage the sports industry where possible to help corporations and investors win their 2°C battles…

 

^ Here are links to the first eight installments of “Green Leaders Talk Green Sports”: 1. Joel Makower, executive editor of GreenBiz Group; 2. Jerry Taylor, leading libertarian DC lobbyist who was climate denier/skeptic, “switched teams” and is now a climate change fighter; 3. Dr. Michael Mann, one of the world’s foremost climate scientists and author of “The Hockey Stick and the Climate Wars”; 4. Caryl Stern, President and CEO of US Fund for UNICEF;  5. Paul Polizzotto, President and Founder of CBS EcoMedia; 6. David Crane, former CEO of NRG, who, in addition to moving one of the largest electricity generators in the US away from coal and towards renewables, also oversaw the “solar-ization” of six NFL stadia; 7. Dr. Katharine Hayhoe, climate scientist and the best climate change communicator I’ve ever seen/heard; 8. Freya Williams, author of “Green Giants” and CEO of sustainability consulting firm Futerra USA.

 


 

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