The Jersey Super Bowl, #XLVIII , announced it will be offsetting all energy usage surrounding the Big Game with a Jersey-based energy partner, PSE&G.
The Super Bowl, America’s biggest sporting event by far (108 million Americans watched SB XLVII a year ago, despite the half hour power outage), has proclaimed itself carbon neutral since the carbon emissions associated with 2005 game in Jacksonville were offset by the planting of 1,000 trees. Since then, the NFL’s Super Bowl greening efforts have grown as the game and the events surrounding it have somehow gotten even bigger.
At the 2012 Super Bowl (XLVI) at Lucas Oil Stadium in Indianapolis, Green Mountain Energy (GME) offset the emissions of not only the game itself, but also those of the Indiana Convention Center, site of the NFL Experience Football Theme Park, and of all four of the major NFL hotels. Check out this infographic to get a sense of the impact of the NFL’s/GME’s greening efforts at SB XLVI. (Editor’s Note: I have done consulting and sales work for GME).
While the upcoming Super Bowl XLVIII at MetLife Stadium in the Meadowlands is gaining mega-attention because it 1. is the first cold weather Super Bowl ever, and 2. takes place on my birthday (GroundHog Day, February 2nd), the NFL’s greening efforts are also noteworthy.
All roads lead to Super Bowl XLVIII in the Meadowlands, Greened By PSE&G (Art Credit: NY Sports Geeks)
This time around, the carbon generated by a Jersey Super Bowl is being offset by a Jersey company with renewable energy credits (RECs) that support Jersey wind-power and solar projects (hey, you got a problem with that?!?!). According to a NJ.com story, the NFL is partnering with PSE&G to “offset all energy that will be used in the three weeks leading up to the Super Bowl and the week after at MetLife Stadium, as well as at the two Jersey City hotels that will be used by the Super Bowl teams. The NFL’s Super Bowl headquarters hotel in mid-Manhattan is also included in the agreement.”
PSE&G will buy the RECs to offset the carbon and, instead of being reimbursed by the NFL, will be compensated with outdoor advertising. The company will use the incredible Super Bowl platform to highlight the success of the solar power industry in New Jersey–as of July, 2013, New Jersey ranked #4 in installed solar per capita, trailing only Arizona, Nevada and Hawai’i and ahead of sun splashed states New Mexico and California. A strong rebate and tax credit regimen over many years has allowed New Jersey to take a leadership stake in US solar despite its less-than-optimal solar profile.
Solar panels ring the roof of MetLife Stadium in East Rutherford, NJ, home of the first cold weather Super Bowl (Photo Credit: Skyscrapercity.com)
My hope/bet is that Fox, which is televising Super Bowl XLVIII, will not only highlight PSEG’s role in greening the game, but will also mention and/or show, the solar panels, installed by NRG (parent company of GME), that ring the roof of MetLife Stadium. If that happens, despite the 99.99999% certainty that the Jets will not be playing in the Super Bowl for the XLVth straight year, I will have a very happy birthday indeed.
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