By The Greening of College Sports took off in 2008 with the launch of Ralphie’s Green Stampede* at the University of Colorado-Boulder. The program, named after the CU Buffalo’s mascot, created a green sponsorship category that brought in a variety of environmentally friendly brands as partners. It showed that “doing good” could also mean “doing well” for an athletics department from a financial point of view.
Problem is that Green sponsorship momentum has largely stalled over the last two decades in college sports.
To see what can be done to change that and inject new “follow the money” momentum into the greening of College Sports, we spoke with Dave Newport, one of the architects of Ralphie’s Green Stampede, one of the founding fathers of the College Sports Greening Movement, and now a consultant at Blue Strike Environmental.
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