GreenSportsBlog’s Five-Year Anniversary…A Reflection

When I started GreenSportsBlog back on May 22, 2013, I had no idea what to expect.

I had never blogged before, wasn’t sure if there would be an audience for content about the intersection of Green & Sports, and didn’t know if the movers and shakers of the Green-Sports world would talk to me.

Five years and 512 posts later, I can say happily say there is consistent and growing interest — our 7,000+ monthly readers attest to that. And I have been blessed to be able to interview Green-Sports activists, corporate leaders, eco-athletes, and more. To all, I say a heartfelt thank you — and keep reading and commenting!

To commemorate GSB’s fifth anniversary, I thought you might find it interesting to read about how I came to write about Green-Sports and to see which posts have been the most well-read.

 

HOW I BECAME A GREEN-SPORTS BLOGGER

A lifelong, passionate New York-area sports fan — for those who haven’t read this blog much, the Jets, Knicks, Rutgers, and Yankees are my local favorites, along with North London’s Tottenham Hotspur in the Premier League. While at Rutgers, I announced football and basketball while a student at Rutgers on WRSU-FM

 

WRSU Knightline

Yours truly, 2nd from right and mustachioed in an old school Jets jersey, making what must surely have been an astute point on Knightline, the post-game sports talk show on WRSU-FM, the Rutgers student radio station back…a few years (Photo credit: WRSU-FM)

 

I tried to make a go of sportscasting as a professional, but it is a very tough way to make a living. After earning my MBA from NYU’s Stern School of Business, I pivoted to the sports business, where I was fortunate to spend 15 years, starting in the early 1990s through the mid 2000s, working in advertising sales and marketing. Getting paid to go to the World Series, NBA Finals, World Cup and more? How cool was that?!?!

The environment interested me — it was a factor in my voting decisions; I supported the Sierra Club and like organizations. But did my greenness match my sports fandom? Only when it came to the Jets, who wear green. Otherwise, not even close.

Until 9/11.

Working for Sports Illustrated Kids in midtown Manhattan at the time, I was very fortunate personally to not know anyone in the Twin Towers. Still, I felt like I had to do something. This was the Pearl Harbor of my generation and this was my home city.

But what to do?

It wasn’t until about four months after that horrible day that I found my answer.

In “Green Is the New Red, White & Blue,” Pulitzer Prize-winning New York Times columnist Thomas L. Friedman posited that we in the U.S. were fueling the wars on terrorism that we were fighting (we were already in Afghanistan at the time; the invasion of Iraq was a year or so away) by our insanely profligate energy use. His logic went something like this:

  1. The U.S. represented four percent of the world’s population but 25 percent of its energy usage.
  2. Since 9/11 happened before the fracking-led domestic oil and gas production boom, we had to source a good chunk of our energy from places like Saudi Arabia.
  3. The Saudi royal family siphoned some of that U.S oil revenue to its Wahhabi extremists to ensure they would remain in power.
  4. And those Wahhabists funded the training of 15 of the 19 9/11 attackers.

It was like the compact fluorescent lightbulb went on above my head! Green was going to play a big part in the solutions to geopolitical problems and I would play a small role. So I “greened up” my personal life, buying a hybrid car (becoming a very early adapter; I knew more about how a hybrid worked than the salesman), changing out all my lightbulbs to compact fluorescents, and becoming an almost-vegetarian.

But that wasn’t enough.

I needed to somehow green my work life. This became even more of an imperative the more I learned about climate change.

But how to get a green job? In 2002-2003, most were technical in nature. And, let’s put it this way: You do NOT want me installing solar panels on your roof.

So I thought, “what am I good at?” Sales, marketing and story telling. The trick was how to translate that from the mature sports industry to the nascent world of green business.

I began to network like crazy, joining a gaggle of sustainable business groups in New York. But when I couldn’t find what I call green “job-jobs” for someone with a sales/marketing/communications background, I decided, in September 2005, to take a risk, leaving SI Kids and recreating myself as a sustainability-focused, business development, marketing and communications consultant.

Since then I have helped a wide array of organizations — from Fortune 500 companies to startups to nonprofits — tell their sustainability stories more powerfully, generate new revenue by selling sponsorships to green events, and garner positive media coverage for their sustainability-related accomplishments. Some of my clients whose names you’d recognize include BT (aka British Telecom), Empire State Building, Whole Foods Market and the Wildlife Conservation Society

Then, about three years into my life as a sustainability consultant, in 2008-2009, I began to wonder if there was an intersection of Green and Sports, with the idea being that I would love to marry my two passions.

So I poked around and found out there was a fellow named Dr. Allen Hershkowitz who, working with NRDC, helped the Philadelphia Eagles and minority owner Christina Weiss Lurie make sure the toilet paper at Lincoln Financial Field wasn’t being sourced from eagle habitats. 

What an introduction to Green-Sports!

A year or so I discovered that a small group of pro sports teams from Portland, Seattle, and Vancouver had banded together to form the Green Sports Alliance. Their goal was to share better practices on energy efficiency, waste, and more. This sounded like an organization and a movement — Green-Sports — that was poised to grow. 

And I needed to be a part of it! But again, my question was “how?”

In 2011-12, I did more digging — and noticed that the Alliance was growing well beyond its Pacific Northwest roots, and that the organizers of the London 2012 Olympics made sustainability a key strand of their DNA. 

I figured media organization must be covering this burgeoning Green-Sports field. 

No one was.

So I decided would become that media organization.

And that led to GreenSportsBlog’s birth five years ago, almost to the day.

 

Lew GSA 2

Yours truly, making what what must surely have been an astute point at the 2016 Green Sports Alliance Summit in Houston (Photo credit: Lewis Blaustein)

 

FIVE KEY LESSONS

I’ve learned a ton these last five years — so much so, I could write an entire post just on that topic. But, for purposes of this story, I’ll boil it down to five key lessons that have been imparted to me by you, the readers, based on your comments and which GSB posts have drawn the most traffic:

  1. Allow the People Building the Green-Sports World to Share Their Stories Directly with Readers: Based on reader comments, The GSB Interview is the most popular segment on the blog. Sharing the unfiltered insights, struggles and successes of a wide array of women and men who are responsible for greening the sports world is an honor and a pleasure.
  2. Go Beyond Major League Sports and Mega-Events: Of course, we cover the greening of major pro sports leagues in North America and Europe, as well as of mega events like the Olympics and the FIFA World Cup. But stories like Forest Green Rovers, the fourth tier English soccer club that is the Greenest Team in Sports, and the St. Paul Saints, the minor league baseball team in Minnesota which won the Greenest New Stadium of the Year in 2015, have drawn some of the site’s best traffic numbers.
  3. Write with the Voice of the Sports Fan: From reader comments back in GSB’s early days, it seems that most expected the blog to be written by someone with a cleantech, facilities management and/or “green journalism” background. Many sounded pleased that I brought a different point-of-view, that of a passionate sustainability communicator who is also a big sports fan. Understanding and loving sports — and the people who follow it — was and is important. Especially when one considers, as Allen Hershkowitz is wont to say, that 13 percent of Americans follow science, but 65-70 percent follow sports. And as Nelson Mandela offered, “Sports can change the world!”
  4. Bringing a Sense of Humor to the Table is a Good Thing: Our forays into the satirical have been well received by readers and commenters. The July 2014 story in which I imagined that LeBron James decided to leave Miami to return to Cleveland — not because he wanted to go home, but because he was afraid of climate change’s effects in South Florida — remains the blog’s most read post. In fact, every post in which I’ve included the words “LeBron” and “James” has scored well. That bodes well for this one :). Hey, the climate change fight can be a very hard slog at times, so adding a dollop of humor here and there can’t hurt.

The fifth key lesson is that Green-Sports Needs To Play the “Climate Change Fight” Game…and It Needs to Play to WIN!: Herm Edwards, now the head football coach at Arizona State University, was coaching my New York Jets back in 2002, when he famously ranted that “The great thing about sports is, you play to win the game! Hello?! You play to win the game!!!”

 

Herm Edwards’ 2002 “You play to win the game” rant

 

To me, it’s clear that Green-Sports needs to be playing the “climate change fight” game. But are we? And are we playing to win? Despite some moves in the right direction, it’s clear to me that the Green-Sports world is not there yet.

Hey, I get it: Climate change is political and sports is where people often go to get away from politics. But acknowledging those realities shouldn’t mean we abandon the fight. 

And then there are two other important realities at play here:

  1. Climate change is the most existential threat the world faces
  2. It will take consistent and unyielding passion to generate the political will to turn humanity away from the carbon train wreck we’re hurtling towards.

It says here that tapping into the passion of sports fans and the massive size of the fan base is essential to the climate change fight. I have been heartened by the many GreenSportsBlog readers who have encouraged me to continue to push the Green-Sports world and sports media (#CoverGreenSports) to engage more forthrightly on climate change. I certainly will.

 

MOST READ GREENSPORTSBLOG POSTS

Here is a list of our 10 most read posts over our first five years. Enjoy and please keep reading and sharing GreenSportsBlog!

  1. The REAL Reason LeBron Chose to Leave Miami for Cleveland: Climate Change (July 2014)
  2. The GSB Interview: Mark Teixeira of the NY Yankees; Helping to Rebuild and Green NW Atlanta (February 2016)
  3. Mercedes-Benz Stadium: Super Cool, Super Green Future Home of the Falcons and Atlanta FC (November 2015)
  4. Birds Flying Into Minneapolis’ Glass-Walled US Bank Stadium Not a Good Look with Super Bowl LII Only Two Months Away (December 2017)
  5. Integral Hockey: Rebuilding Broken Hockey Sticks–and Keeping Them Out of the Landfill (October 2015)
  6. How Green is Augusta National Golf Club, Home of The Masters (April 2016)
  7. The GSB Interview: Leilani Münter, Looking to Turn on the Speed and Turn Auto Racing Fans on to a Vegan Diet at Daytona (January 2018)
  8. Forest Green Rovers, Greenest Team in Sports, Earns Promotion Up England’s Football/Soccer Ladder (May 2017)
  9. PyeongChang 2018: How Green will the Winter Olympics Be? A Conversation with Sustainability Manager Hyeona Kim (August 2017)
  10. Green Sports Alliance Calls on Sports Fans To Take “Live Green or Die™” Challenge in Response to Trump Pulling U.S Out of Paris Climate Agreement (June 2017)

 

 


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UCLA’s Josh Rosen, Eco-Athlete, Hopefully Will Be Gang Green’s (aka NY Jets) Next Quarterback

This year’s NFL draft is considered by many so-called experts to be a quarterback bonanza. Many mock drafts have four QBs — in alphabetical order, they are Josh Allen of Wyoming, Sam Darnold of USC, Oklahoma’s Baker Mayfield, and Josh Rosen of UCLA — being chosen in the top 10 picks of the first round. In fact, there is a solid chance that the first three picks of the draft will be quarterbacks. It says here that, if he is available when Gang Green, aka the New York Jets, my New York Jets make the third overall pick in the first round, they should select Rosen for two good reasons: 1. He’s the best pure passer in the draft and has a high football IQ, and 2. He’s an eco-athlete! 

 

EDITORS’ WARNING: THE FIRST TEN PARAGRAPHS OF THIS GSB POST GET INTO THE MINUTIAE OF THE NFL DRAFT, THE ANNUAL SELECTION OF COLLEGE FOOTBALL STARS THAT DRAWS A TELEVISION AUDIENCE OF ALMOST 10 MILLION VIEWERS, AS WELL AS THE PSYCHOLOGICAL SCARS OF NEW YORK JETS FANS. IF THIS DOES NOT APPEAL TO YOU BUT YOU ARE INTERESTED IN THE ECO-ATHLETE ASPECT OF THIS STORY, PLEASE SKIP AHEAD TO THE PROMPT BELOW. THANK YOU.

The New York Jets have been in the quarterback desert for almost 50 years, the halcyon days of Joe Willie Namath and the miracle of Super Bowl III. As a Jets fan since the then, I — and my brothers and sisters in green — have suffered, quarterback-wise, through the unspeakably awful (Browning Nagle, Geno Smith), the hopeful-but-ultimately-meh (Richard Todd, Mark Sanchez), the good-ones-derailed-by-injury (Chad Pennington) and the pretty-good-but-did-they-really-bloody-pick-him-before-Dan Marino?!?! (Ken O’Brien).

 

Browning Nagle

Browning Nagle, one of many Jets quarterback busts over the past 40 years (Photo credit: Gang Green Nation)

 

That legacy of abject failure means most Jets fans approach the first round of the 2018 draft — which takes place April 26 in Dallas — with typical sports fan hope (“we’re picking third, we need a quarterback AGAIN and there are four top QB prospects. We will get one of them!”) leavened by a heaping helping of fatalism (“not all of them will be good and these idiots will pick the wrong guy!” and/or “even if they pick the right guy, he’ll get hurt!”)

And that fatalism is amped up by the fact that the Jets, originally slotted to pick sixth in the first round (the 32 NFL teams pick in inverse order of their finish the season before — the team with the worst record picks first, the team that won the Super Bowl picks 32nd), traded two their two* second round draft picks this year and their second round pick in 2019 to the Indianapolis Colts to move up to the third slot as they were fearful of missing out on the Big Four. Second round draft picks are expected to turn out to be solid-to-very good starters so that was a heavy price to pay. But if you don’t have a quarterback, you’re nowhere, so, it says here, it was a trade the Jets had to make.

And that amped up fatalism has been dialed up to DEFCON1^ status because, as good as the Class of 2018 quarterbacks appear to be — Allen has one of the most powerful arms seen in recent years, Darnold looks like the complete package, especially his ability to improvise under pressure, Mayfield is a leader and is very accurate, and Rosen is seen as the best pure passer and the most intelligent of the bunch — none are sure things. They all have flaws: Allen’s accuracy, Darnold turns the ball over too much, Mayfield is too short, and Rosen has a concussion history and is alleged to have personality issues (or, as Sam Alipour of ESPN The Magazine puts it, while “roughly half of draft-loving America feels he’s a future franchise QB, while the other half fears he’s a crap-stirring, system-disrupting locker room poison pill.”)

So, who should the Jets pick? It depends on who will be available.

With the draft two weeks away, conventional wisdom has it that the Cleveland Browns, picking first and with a three decades long need at QB, will select Darnold. As an aside, if you’re unfamiliar with the NFL draft and the first 500+ words of this post make no sense, rent the 2014 movie “Draft Day,” starring Kevin Costner. It gives you a Hollywood-i-fied version of the draft, it’s entertaining and Costner’s character runs the draft for the Cleveland Browns. Art imitating life.

The New York Giants — the “older brother” rival of the Jets — have the second pick. Eli Manning won two Super Bowls (2008, 2012) for them at QB but he’s 37. Backup Davis Webb, a third round pick last year, is untested. If these QBs are really “all that”, then the Giants will pick one. If they opt to stay with Manning and Webb, they could trade down to amass more picks, to a team more desperate for a signal-caller (Denver, Miami, Buffalo, and Arizona are all in that predicament, to one degree or another). Or, they stay put pick the best non-quarterback in the draft. I think Big Blue will pick a QB. My guess — and it’s just a guess — is that they will take Josh Allen, loving his big arm in the cold weather games of the northeast. But, for the sake of this Jets-centric post, let’s assume they take a non-QB (pass rusher Bradley Chubb would be my choice in that case), giving Gang Green the choice of the law firm of Allen, Mayfield, and Rosen.

I would pick Josh Rosen.

 

Josh Rosen Michael Owen Baker:Associated Press

Josh Rosen, working out for NFL scouts in the run up to the draft (Photo credit: Michael Owen Baker/Associated Press)

 

My biggest concern is his concussion history but I’m not worried about the personality stuff. And on the field, I like his vision, decision making and arm. He’s not as good a runner as the other three but he moves well enough to extend plays. If Darnold somehow is available when the Jets pick, I would take him. Otherwise, for me, it’s Rosen.

 

Rosen Darnold Kevin kuo USA Today

Josh Rosen (l) and Sam Darnold shake hands after Darnold’s USC Trojans defeated Rosen’s UCLA Bruins last season (Photo credit: Kevin Kuo/USA Today)

 

ECO-ATHLETE ONLY READERS, IT’S SAFE TO REJOIN US HERE.

And that was before I learned about Rosen’s eco-athleticism on Tuesday. In an in-depth interview on espn.com with Sam Alipour (it’s well worth reading), Rosen took on the personality issues that have dogged him, and showed himself to be a curious, insightful 21 year-old. And he also discussed climate change when discussing which causes he will champion as a pro:

I think it’ll evolve, but one cause I’ll champion is the environment. It touches everything. I mean, the war in Syria started because of the drought and famine that destabilized the country and led the population to revolt against the government. I know global warming is a partisan issue for some stupid reason, but it touches everything.

Rosen is the first athlete I know of who made the link between climate change, the drought in Syria, and, by inference, the resulting refugee crisis. I expect this from Pulitzer Prize winning New York Times columnist Thomas L. Friedman but not from a quarterback about to be a first round NFL draft pick.

It shows common sense, the ability to connect dots, and the ability to think. All important, if underrated, qualities for an NFL QB.

So, to New York Jets General Manager Mike Maccagnan, the ultimate decider in the draft room, bring eco-athlete Josh Rosen to Gang Green.

Unless, of course, Sam Darnold is available. Then all bets are off.

 

* The Jets had an additional second round pick in the 2018 draft due to a prior trade with the Seattle Seahawks
^ DEFCON1 is the most severe level of readiness of the U.S. military, on a 1 to 5 scale

 


 

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Protect Our Winters Slams President’s Anti-Climate Change Executive Action

The mission of Protect Our Winters (POW), an organization made up of leading winter sports athletes and the brands that support them, is to mobilize the outdoor sports community to lead the charge towards positive climate action. The group stepped up Wednesday with a strong statement and a positive action plan against President Trump’s anti-climate change executive action.

 

 

President Trump, with a broad-stroke executive order issued Tuesday, directed his Cabinet to start taking an axe to a wide array of Obama-era policies on climate change — from emissions rules for power plants (aka the Clean Power Plan) to limits on methane leaks; from the use of the social cost of carbon to guide government actions to a moratorium on federal coal leasing, and more.

Trump Signs Exec Order

President Donald J. Trump after signing the executive order on climate change. (Photo credit: Boston Globe)

 

Criticism came from expected and very important quarters: Former Vice President Al Gore called the President’s executive order that makes the United States’ 2015 Paris Agreement pledge to lower emissions by at least 26 percent below 2005 levels by 2025 virtually impossible to achieve “a misguided step away from a sustainable, carbon-free future for ourselves and generations to come.” Pulitzer Prize-winning New York Times columnist Thomas L. Friedman used but one word in his must-read column, “Trump is a Chinese Agent,” to describe the action: “Stupid.” 

Let’s be clear: the President’s actions are not orders that can immediately be implemented; rather they are directions to reconsider the Clean Power Plan and other Obama-era climate change fighting rules. Before those can be acted upon, legal actions can be filed that could take years to resolve. For an in-depth and insightful analysis of all this, I urge you to read Brad Plumer’s top notch piece in Vox. But, suffice to say, for the climate change fight, Tuesday’s actions were possibly calamitous in the long run and potentially dispiriting in the hear and now.

But this is not the time for discouragement. Again, I refer you to Al Gore: No matter how discouraging this executive order may be, we must, we can, and we will solve the climate crisis. No one man or group can stop the encouraging and escalating momentum we are experiencing in the fight to protect our planet.”

Discouragement is not part of Protect Our Winters‘ (POW) vocabulary.

POW is the Boulder, CO-based nonprofit whose leadership is made up of leading professional skiers, snowboarders and other winter sports athletes. To engage in the climate change fight, POW’s Olympic medal- and World Championship-winning athletes trade in their skis and snowboards for political advocacy and lobbying along with community-based activism. To my knowledge, there is no other athlete group or sports league that is as deeply involved in the climate change fight as POW. 

Exhibit A of POW’s climate change fighting chops is Tuesday’s Let’s Take Action”-type blog that was posted shortly after the executive order was announced. It urges its followers to:

  1. Call their governors, as states can move forward on limiting emissions from fossil fuel fired power plants.
  2. Keep focused. Per the blog, when the EPA and the other government agencies take up President Trump’s directions to change course, they will “have to prove that they have reason to change the Clean Power Plan and the other environmental rules under attack. (read: they have to prove it’s not just politics, but that there is new information or evidence requiring change). When they do this, there will be opportunity for the public to comment.” 

POW

 

 

At that point, you can be sure POW will provide their 94,000+ Facebook friends and 20,000+ Twitter followers with the tools to maximize the impact of their comments. And POW athletes will continue to lobby, blog and speak out against the Trump Administration’s assault on the climate change fight.

 


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