The GSB Interview: Roger McClendon, New Executive Director of the Green Sports Alliance

Roger McClendon was named Executive Director of the Green Sports Alliance on January 15. The former Chief Sustainability Officer of Yum! Brands took a break from the whirlwind of his first six weeks weeks on the job to talk with GreenSportsBlog about his path to the Alliance and his early thoughts on where the organization needs to go.

 

GreenSportsBlog: Congratulations, Roger! I’m sure you’re being pulled in a million directions, so let’s get into it. When did your interest in sustainability and sustainable business begin?

Roger McClendon: Thank you, Lew, for the opportunity to talk to GreenSportsBlog readers. I’m an engineer by academic training and a graduate from the University of Cincinnati. Early in my professional career I studied and worked on automating manufacturing processes in a paper mill using control theory and algorithms to improve production efficiency. I also worked on wastewater treatment and power generation systems. Those projects focused on important questions like how do you reduce waste and improve the process as well as save money?

So it was that mindset that drew me to sustainability, technology, and innovation. Of course this work became the foundation of my environmental sustainability experience and background. And, as time went on, I became interested in the social and governance sides of the sustainability equation as well. Things like diversity, how workers are treated, human trafficking, public policy, shareholder proposals, etc. These are, I think, undervalued aspects of the sustainability world, and was something I pushed in my role as Chief Sustainability Officer at Yum! Brands.

 

roger mcclendon gsa

Roger McClendon, the new executive director of the Green Sports Alliance (Photo credit: Green Sports Alliance)

 

GSB: Speaking of the CSO job, that didn’t exist before you took it on in 2010. How did you come to create it? And how did Yum! Brands management react?

Roger: Sustainability was not really on top management’s radar screen when I brought it to them in 2009-10. But you have to understand David Novak, the founder of the company, which was a spinoff of the restaurant brands KFC, Pizza Hut, and Taco Bell from PepsiCo was a passionate values-driven leader. His management style recognized that, by putting people first, profits would follow, not the other way around. Before the Yum! Brands spinoff, I had worked my way up through the engineering ranks at KFC and, in so doing, had seen that prioritizing sustainability would grow profits and drive new business.

So after the spinoff, I saw that the new company had a Corporate Social Responsibility or CSR function but there was a big gap: Sustainability was not included. I saw this as a huge opportunity for the company. I conducted some benchmarking studies internally to see how applying a sustainability lens — efficiency, innovation, environment — could improve our best practices. Then I looked outside the company to see how corporations like GE and P&G were treating sustainability. Eventually, I made a presentation to top management about how sustainability could be a powerful business driver. They loved it! David did ask ‘Why should I make you CSO?’ I said ‘Because I’m already doing the job!’ And that was that.

 

David Novak Yum!

David Novak (Photo credit: Yum! Brands)

 

GSB: Great story! Was there any pushback from management and/or the rank-and-file at Yum! Brands about sustainability? Did some say things like ‘Why are we doing this tree hugger, Berkeley stuff?’

Roger: There was some of that cultural stuff but the broader challenge was that big change is difficult, especially in a penny-profit business like restaurant chains. I mean, we worried about each napkin that we bought. Getting 16, 17 year-old employees and franchisees to implement programs and promotions was always a heavy lift.

GSB: How did you overcome that?

Roger: Well we always looked to show all stakeholders how sustainability aligned with value creation. And we emphasized, especially with millennial and GenZ employees, that we were transforming Yum! Brands into triple bottom line company — People, Planet, Profit. And now the company is well on its way to living those values.

GSB: Aside from the very important transition on corporate values, what were some of Yum! Brands biggest sustainability wins during your tenure as CSO?

Roger: Thanks for asking. We helped drive energy efficiency initiatives that have resulted in an estimated savings of 4.3 megawatt hours (mWh) of electricity globally. Yum! Brands also created Blueline, a sustainable restaurant design, build, operational, and maintenance standard that uses key restaurant-relevant aspects of LEED, paired with proven, actionable solutions in areas such as lighting and optimized hood exhaust and ventilation systems.

These initiatives and more resulted in Yum! Brands being named to the Dow Jones Sustainability North America index in 2017 and 2018. We also earned Top 100 Best Corporate Citizens status by Corporate Responsibility Magazine, also in 2017 and 2018.

GSB: Have any of the major Yum! Brands messaged sustainability to consumers?

Roger: Consumer messaging really has been centered on the local level rather than through national ads. KFC in Australia did a local campaign around its switch to canola oil. That screams sustainability and health without actually saying it. And the folks got it.

GSB: Which is great. I understand you retired from Yum! Brands last spring but you’re way too young to be fully retired. Was Green-Sports and the Alliance on your radar at the time?

Roger: Not really. I mean, I was well aware of the sports greening movement, especially since KFC, Pizza Hut and Taco Bell sponsor all manner of sports. And I’d been at conferences at which folks from the Alliance spoke. So I knew Green-Sports was a growing and good thing but I wasn’t looking at it as a landing spot when I retired from Yum! Brands.

Instead I worked with the Aspire Basketball Foundation in Louisville where my family lives. It teaches life skills, leadership, and personal development to high school students and those in a gap year before college, all through the prism of basketball, which I played at the University of Cincinnati and love. That’s what I was doing when I heard about the opening at the Alliance. I reached out to Scott Jenkins, the Board Chair at the GSA and we talked about the job, how I would be able to magnify the impact of Green-Sports at a high level. I thought, ‘this sounds like a great fit’ so I went for it.

 

roger mcclendon uc hoops

Roger McClendon, while a member of the  University of Cincinnati Bearcats, launches a jump shot over Virginia Tech’s Dell Curry, aka Steph Curry’s dad (Photo credit: University of Cincinnati Athletics)

 

GSB: And you got it!

Roger: I’m very thankful and realize that, as I take this position, I realize I stand on the shoulders of giants who created the Green-Sports movement like Christina Weiss Lurie, minority owner of the Philadelphia Eagles and their Go Green initiative, the late Paul Allen, owner of the Portland Trail Blazers, Seattle Seahawks and Sounders, and an early funder of the GSA, and Allen Hershkowitz, one of the true Green-Sports visionaries.

GSB: Indeed. And, as you take the helm at the Alliance, you do so as the movement is at what I see as a pivot point, from a Green-Sports 1.0 world, in which the focus is on greening the games and venues, to the Green-Sports 2.0 world, in which the emphasis shifts to engaging fans, both those who attend games and those who consume sports via media. I know it’s early days, but with that backdrop, what do you see as the top two or three items on your agenda?

Roger: That’s a great way to frame it, Lew. And you’re right, it’s early days. So my first order of business is engaging the Board, teams and venues, and the media to get a great sense of the state-of-play in Green-Sports. At the same time, I think we need to take a look at what’s next — Green-Sports 2.0 as you call it — and then what comes after that.

GSB: Green-Sports 3.0?

Roger: That’s right.

GSB: What do Green-Sports 2.0 and 3.0 look like to you right now?

Roger: First, it’s important to note that the sports world has done an admirable job on Green-Sports 1.0, greening the venues…

GSB: Thanks certainly go to the Alliance for its part in 1.0.

Roger: I wasn’t here for that work, obviously, but I’ll accept that thanks on behalf of the people who were. The greening of stadiums, arenas, and training centers needs to continue. And then we need to go forward on not only fan engagement, but also on helping our member teams, venues, leagues and more take on environmental and social issues in ways that have measurable impacts. The 17 UN Sustainable Development Goals or SDGs can serve as great metrics for us.

GSB: Absolutely. Of course seven of the 17 SDGs focus on the environment¹. Going forward, will the Alliance work mainly on helping its members on those seven green SDGs? Or will it look to put as much weight on the social and governance aspects of sustainability, as it does on the environment?

Roger: The United Nations Sustainable Development Goals is one framework that I think the Alliance can leverage with our key stakeholders and determine where we should focus and prioritize. It can help us focus on what has the most material impact to our partners, members, fans, and communities as a whole.

There is a process of engagement, alignment, strategy development and execution planning that the Alliance will facilitate with our partners, members, and other key stakeholders. I anticipate that the Alliance and our partners will focus primarily on social and environmental sustainability issues and less on governance.

GSB: Finally, I want to get your take on climate change. I think it’s fair to say that the sports world at large and the Alliance to this point have, for the most part, stayed away from the topic. How do you want to take it on?

Roger: Well this gets into what problems do we want to help solve. Can we impact things like access to clean drinking water, dealing with drought, wildfires, and more? I say yes and we need to get involved in a strategic, focused way to do that sooner rather than later. But do we need to get into the politics of climate change? I think we should stay away but, at the same time, focus on doing what we can to help venues and teams to reduce their emissions.

GSB: Understood. Thing is, I think it will be much harder to stay away from climate change and the politics surrounding it with the recent introduction in Congress of the Green New Deal proposal. How might the Alliance’s alter its approach to climate change in a Green New Deal world?

Roger: We don’t have to debate climate change as the science is evident. We do have to act as a responsible citizen, business, community, city and country. We need to focus on improving sustainable operations and supply chains as well as partnering and investing in smart city infrastructure and develop social and environmental awareness and engagement movements to engage future generations.

GSB: Sounds good, Roger. I look forward to our future conversations to see the types of Green-Sports 2.0 initiatives the Alliance undertakes under your leadership, particularly on fan engagement and climate change. In the meantime, all the best.

 

¹ Seven SDGs that focus on the environment are Clean Water and Sanitation, Affordable and Clean Energy, Sustainable Cities and Communities, Responsible Consumption and Production, Climate Action, Life Below Water and Life on Land. The rest of the SDGs are: No Poverty, Zero Hunger, Good Health and Well-Being, Quality Education, Gender Equality, Decent Work and Economic Growth, Industry/Innovation/Infrastructure, Reduced Inequality, Peace and Justice, Partnerships to Achieve the Goals

 

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GreenSportsBlog Translated to Japanese; Runs in NikkeiBP

GreenSportsBlog has readers all over the world — thank you, global readers — but our content has not been translated into other languages. Until now, that is. Today, GSB appears in Japanese, in the Nikkei Business Press, or NikkeiBP.

 

NikkeiBP, a 50 year-old subsidiary of Nikkei, Inc., is Japan’s leading online business journal. Thus, it is a great honor that its editors saw fit to run an excerpted version of GreenSportsBlog’s October 2018 story about the passing of Microsoft co-founder, Seattle Seahawks owner, and Green-Sports pioneer Paul Allen in, of course, Japanese.

 

NikkeiBP 1

NikkeiBP 2

Portions of today’s Nikkei BP excerpt of GreenSportsBlog’s October 2018 story about the passing of Paul Allen (Credit: Nikkei BP)

 

A heartfelt arigato — or thank you — goes out to Haruki Sawada, Executive Director of the nascent Green Sports Alliance Japan. He paved the way for the expansion of GreenSportsBlog’s reach, and thus awareness of Green-Sports, to Japan. We look forward to additional GSB content appearing in Nikkei BP.

 


 

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Paul Allen, Co-Founder of Microsoft and a Key Figure in Early Days of Green-Sports Movement, Dies

Paul G. Allen, co-founder of Microsoft, died Monday due to complications from non-Hodgkins Lymphoma. He was 65.

Allen, who owned the NFL’s Seattle Seahawks and the NBA’s Portland Trail Blazers, played an important role in the early days of the Green-Sports movement.

 

Paul G. Allen, a creator and visionary of the highest order, died Monday at 65 of complications from non-Hodgkins Lymphoma. He is most well-known for helping to usher in the personal computing age when, along with Bill Gates, he co-founded Microsoft in 1975 at age 22. Allen left the company in 1982 during his first bout with cancer.

 

Paul Allen

Paul G. Allen, co-founder of Microsoft, owner of the Portland Trail Blazers and Seattle Seahawks, and an early Green-Sports pioneer, in 2014. (Photo credit: Béatrice de Géa/The New York Times)

 

SPORTS AND THE ENVIRONMENT PLAYED A BIG ROLE IN ALLEN’S POST-MICROSOFT LIFE

In 1988, Allen purchased the NBA’s Portland Trail Blazers. Nine years later, he bought the NFL’s Seattle Seahawks, ensuring that the team, which was at risk of moving to Los Angeles, would remain in the Pacific Northwest. And in 2009 he took a minority stake in the Seattle Sounders of Major League Soccer. The Seahawks won Super Bowl LXVIII in 2014 and the Sounders brought the MLS Soccer Bowl trophy to Seattle in 2016.

 

Paul Allen Super Bowl

Paul Allen held the Vince Lombardi trophy aloft after the Seahawks defeated the Denver Broncos in the 2014 Super Bowl at MetLife Stadium in New Jersey (Photo credit: Ray Stubblebine/Reuters)

 

Allen’s environmental passions were broad and deep. A partial list includes:

  • Curbing elephant poaching
  • Saving coral reefs
  • Supporting the mainstreaming of sustainable seafood
  • Building the plastic-free ocean movement
  • Funding the documentary film “Racing Extinction,” which focused on species preservation
  • Investing in renewable energy
  • Developing some of the first LEED certified buildings in the U.S.

 

PAUL ALLEN AND THE BEGINNINGS OF THE GREEN-SPORTS MOVEMENT

Allen’s environmentalism and innovativeness led him and his company, Vulcan, Inc., to take some significant Green-Sports steps during the early days of his ownership of the Trail Blazers and Seahawks.

“When Paul bought the Trail Blazers in 1988, it was clear the team needed a new arena,” recalled Justin Zeulner, who worked for Allen at Vulcan starting in 1999 and served as Executive Director of the Green Sports Alliance from 2014-2018. “It was important to Paul to show fans, sponsors and the media that Portland was a leader in technology, energy efficiency, and innovation. So when planning for what would become the Moda Center began in 1991-92, he directed the team to design a green building before green building was even a thing!”

Allen felt even more passionate about Seattle — he directed a good chunk of his enormous fortune (estimated at $26.1 billion at his passing) towards transforming the city into a cultural hub. So when the new Seahawks (and later Sounders) stadium, now known as CenturyLink Field, opened in 2002, Allen made sure it was a green leader for that time.

The use of recycled concrete and steel — now an expected feature at most new stadium and arenas — is one example of how Allen and Vulcan paved the Green-Sports way with the new venue. Over the next decade, CenturyLink Field upped its green game, with the installation of solar panels at the stadium and on the roof of the neighboring Event Center, as well as recycling and composting, encouraging bike travel to games, and much more.

 

Solar CenturyLink

A solar array, the largest in the state of Washington, tops the roof of the Event Center adjacent to CenturyLink Field, home of the Seattle Seahawks and Seattle Sounders (Photo credit: Seattle Seahawks)

 

AN IMPORTANT BEHIND-THE-SCENES PLAYER AT THE BIRTH OF THE GREEN SPORTS ALLIANCE

During a brief meeting several years after the Moda Center opened, Allen asked then-Trail Blazers President Larry Miller a simple question: “How do we scale the way we greened the Blazers beyond Portland?”

 

Paul Allen Blazers

Paul Allen, left, at a Portland Trail Blazers game with general manager Neil Olshey in 2016 (Photo credit: Craig Mitchelldyer/Associated Press)

 

That, according to Zeulner, was an important spark that ultimately led to the formation of the Green Sports Alliance. “Sometime after that conversation, Miller grabbed me and my colleague Jason Twill and gave us the task of broadening the Greening of Sports,” Zeulner remembered. “Soon after that, Allen Hershkowitz at Natural Resources Defense Council (NRDC), who was doing great sustainability work with the Philadelphia Eagles and others, joined our efforts. We engaged the Seattle Mariners and Vancouver Canucks in the discussion with the Blazers, Seahawks and Sounders and that group ultimately became the core of the Pacific Northwest Green Sports Alliance, the precursor to the GSA.”

And once Paul Allen provided a spark, those working at Vulcan knew what to do.

“Working under Paul’s leadership, you couldn’t help but feel you were always held to the highest expectations, no matter what you worked on,” reflected Jason Twill, a Senior Project Manager at Vulcan from 2007 to 2013. “This expectation was not only for our organization, but for how we positively impacted humanity as well. His belief in human potential was infectious and inspired us to seek transformation in areas he was most passionate about and where scaled impact could happen; science, technology, music, art and sports. I know that sounds grandiose but you could feel it. It was an incredibly electrifying place to work. We just knew what he expected of us.”

What did that mean in terms of Green-Sports, which was in its embryonic stages in 2007-2008?

“Investing in green building was just something you did because Paul Allen expected it,” said Twill, now the Director of Urban Apostles, a Sydney, Australia-based consulting services business specializing in urban regenerative development. “Paul’s combined passion for sports and the environment led to a group of staff members within Vulcan and the sports teams to initiate the Green Sports Alliance, in partnership with the NRDC. All we tried to do was take Paul’s early Green-Sports leadership and expand upon it.”

Allen who, dating back to his Microsoft days, preferred to stay largely in the background, played a crucial if “silent partner” role in the Alliance’s early days. He provided financial support, organizational development as well as pro bono labor. The latter took the form of lending the time and efforts of Vulcan executives Zeulner, Twill and 15 or so others to the cause. “Paul’s funding, which amounted to hundreds of thousands of dollars, along with the financial support of the NRDC and other founding partners were critical,” asserted Zeulner. “It allowed the Alliance to get off the ground and ensured that the first two annual Summits, in Portland and Seattle, respectively, were successful.”

Twill summed up Allen’s role in the birth of the Alliance this way: “Simply put, Paul’s commitment to world change, his leadership and his organizations were the launching pad that enabled the Green Sports Alliance to come into existence.”

 


 

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GSB News and Notes: NY Times Links Federer Upset Loss to Climate Change; Lakers Go Solar at their Training Facility; Denver Broncos Give Out 100% Recycled Rally Towels

September is, without question, the most wonderful time of the sports year in the US:

  • The final tennis grand slam tournament, the US Open, concludes;

  • Baseball’s long season comes down the home stretch;

  • The college football and NFL seasons kick off;

  • Basketball and hockey teams hit training camp;

  • The Ryder Cup takes over the golf world

GreenSportsBlog’s TGIF News & Notes reflects that full calendar, with tennis, basketball, and football on the docket.  

 

NEW YORK TIMES MAKES LINK BETWEEN FEDERER UPSET LOSS AT US OPEN AND EXTREME NIGHTTIME HEAT AND HUMIDITY

Until Serena Williams’ dispute with the chair umpire in her straight set defeat to Naomi Osaka at the US Open final became an international hot topic, excessive heat was the dominant storyline during the recently completed tournament in Queens.

  • The ATP, the governing body of the men’s pro tennis tour, took the unprecedented step of instituting a new rule, after the tournament began, that allowed players to go to the locker room for a 10 minute cooling break after the third set (women’s players already were permitted such a break after the second set).
  • With on-court temperatures reaching as high as 130 degrees Fahrenheit (54.4 degrees Celsius), it was common to see players draping large ice wraps over their shoulders during one minute changeover breaks. 
  • Eventual men’s champion Novak Djokovic was almost felled in two early round matches by two implacable foes: the oppressive afternoon heat and humidity.
  • Night matches were affected: Unheralded John Millman shocked Roger Federer in the Round of 16 on a particularly hot, sticky, stuffy evening. 

 

Novak US Open

Novak Djokovic suffering from the heat and humidity during a changeover in his first round match at the 2018 US Open (Photo credit: Getty Images)

 

While ESPN covered the heat/humidity story during the tournament’s fortnight — there was no way the cable-caster could avoid it. After all, players were wilting and fans stayed away from the sunny side of Billie Jean King National Tennis Center venues in droves. But ESPN did not get delve into any potential links between the extreme weather at the Open and climate change. 

And, while Federer cited heat and stuffiness as the main reason for his upset loss — “It was hot. It was just one of those nights where I guess I felt I couldn’t get air; there was no circulation at all.” — he didn’t “go there” on climate change. 

 

Federer

Roger Federer struggled on an extremely hot and humid night in the round of 16 at the US Open, losing to John Millman (Photo credit: Mohammed Elshamy/Anadolu Agency/Getty Images)

 

Thankfully, reporter Kendra Pierre-Louis of The New York Times’ fantastic “Climate Fwd” newsletter, did make the climate connection for millions of readers on September 4 in Roger Federer Is Tough to Beat. Global Warming Might Have Pulled an Upset.” Her particular focus was the relatively unsung trend of increasingly hot nights.

Per Pierre-Louis, “To some, the comments by Federer…may sound like sour grapes. But they also underscore a growing problem: increasing nighttime temperatures…[Global] warming is not happening evenly. Summer nights have warmed at nearly twice the rate of summer days. Average overnight low temperatures in the United States have increased 1.4 degrees Fahrenheit per century since 1895, according to the National Oceanic and Atmospheric Administration (NOAA)…While daytime temperatures above 90 degrees Fahrenheit (32 degrees Celsius) have been a persistent problem at this U.S. Open, conditions [during the Federer-Millman night match] were not much cooler. Temperatures hovered in the mid-80s, with the humidity for much of the match above 70 percent. The heat index, which combines heat and humidity to indicate a ‘feels like’ temperature, was in the 90s.”

The effects on the human body of exercising in high temperatures with high humidity can be calamitous, reported Pierre-Louis. That’s because sweating, “a key cooling mechanism,” gets stymied. When the air is excessively humid, sweat drips instead of evaporating. And that eliminates the cooling effect on the body. 

GSB’s Take: As a lifelong resident of the New York City metro area, let me tell you, a nighttime heat index in the 90s, a rarity back in the 1970s-80s, is becoming all too common in July and August. While heat and humidity played a major role in Federer’s exit from the US Open, such extreme weather is much more perilous for non-athletes. And until humanity, non-athletes and athletes alike, gets its act together on a massive decarbonizing effort to break climate change’s serve, extreme heat and humidity that makes exercise — among many other activities — risky will become the norm. I wonder if, as the effects of climate change get more severe, tournaments like the US Open and Australian Open, which are played in the heat and the humidity of the summer, will move towards more temperate times on the calendar.

 

LAKERS WELCOME LEBRON JAMES TO TRAINING CAMP WITH NEW SOLAR INSTALLATION 

When LeBron James joins the Los Angeles Lakers for his first training camp in Los Angeles later this month, he’ll be doing so at a training facility with a new rooftop solar array. 

According to a story by Kyle Field in the September 2 issue of CleanTechnica, Vaha Energy installed a 171 kW system comprised of 456 LG Solar panels on the roof of the team’s new LEED Platinum, 120,000 square foot UCLA Health Training Center in El Segundo.

 

The solar array at the LA Lakers new UCLA Health Training Center (Photo credit: CleanTechnica)

 

“The system is expected to save about $38,000 per year, on a rate of 16 cents per kWh,” wrote Field. Vaha Energy projects that the team should be able to pay off the system in a relatively quick four years.

Joseph McCormack, the Lakers Chief Financial Officer and Senior Vice President of Finance, told Field, “One of our goals as an organization is to be at the forefront of energy efficiency, and these panels further our commitment to sustainability.”

The Lakers plan to communicate their greening efforts at UCLA Health Training Center to fans — the cozy venue seats 900 — during team practices and at home games of the NBA G League’s South Bay Lakers.

 

GSB’s Take: The move by the Lakers to solar-ize their new UCLA Health Training Center is, of course, welcome news. As costs of solar continue to go down, we can expect more such on-site solar installations at sports venues. It says here that the Lakers would’ve done even better to install solar panels atop car ports in the parking lot, in addition to their rooftop array. That way, fans could not miss the Lakers solar play — the panels on the roof are not easily visible to passersby. Oh yeah, it would be cooler than cool if LeBron agreed to be featured in video messaging about the Lakers’ solar installation.

 

 

DENVER BRONCOS GIVE ORANGE RALLY TOWELS MADE FROM 100 PERCENT RECYCLED MATERIALS TO FANS AT HOME OPENER

A crowd of 76,000+ at Broncos Stadium at Mile High in Denver saw the home team open their 2018 NFL season Sunday with a come-from-behind 27-24 home win over the Seattle Seahawks. Fans 21-and-older were able to urge the Broncos on by waving orange rally towels, presented by Bud Light, made from 100 percent recycled materials from earlier Broncos games. 

 

Rally Towel Broncos

The rally towel, made from 100 percent recycled materials, that was given out to Denver Broncos fans at Sunday’s home opener (Photo credit: Denver Broncos)

 

Believed to be the NFL’s first promotional giveaway made from fully recycled materials, the towels are made from plastic Coke bottles from Broncos Stadium. The 100% recycled icon is located on the lower left of the towel, clearly visible to fans.

Here’s how the Broncos Stadium bottles turn into Broncos Stadium rally towels:

  • Coke bottles get hauled from the stadium to Waste Management’s Denver Recycling Center.
  • The bottles are then delivered to a Materials Recovery Facility and sold to a plastic processing plant.
  • The processing plant breaks the bottles down into flakes or pellets and sells them to yarn manufacturers, who in turn sell the yarn to fabric weavers and knitters around the world.
  • Fabric makers sell the fabric to cut, sew and decorating plants — in this case, G&G Outfitters, a Maryland-based NFL licensee — where the towels are produced, decorated and shipped back to Denver for the game.

“The Denver Broncos and Coca-Cola are teaming up to show fans the value of recycling,” said Antoinette Williams, account executive at Coca-Cola, USA. “Recycling is the first step, but Coca-Cola and the Broncos want to create a ‘Life-Cycle’ story and make sure once the bottles are recycled they continue on a sustainable path.”

“We have never executed a promotion to this nature for any NFL team where the giveaway was made 100 percent out of certified recycled bottles collected from their own waste,” added Danny Papilion of G&G Outfitters. “To our knowledge, the Broncos are the first NFL team to do so.”

GSB’s Take: I love this promotion — a towel that is clearly marked as 100 percent recyclable given out to many thousands of fans. But how cool would it be if the Broncos encouraged fans to bring their towels every time they come to a game? Show your towel at four games and you get a free Bud Light. Or some other idea. No matter the promotion, the team would be emphasizing the important sustainability principle of reuse as well as recycling. 

 


 

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GSB News and Notes: Seattle Seahawks and Sounders Sell Potatoes Grown from Their Own Compost; EV Charging at Chicago’s United Center; Golf Course Bogeys Chance to Score on Climate Change

GreenSportsBlog’s News & Notes is back with Three for Thursday: CenturyLink Field, home of Seattle’s Seahawks and Sounders, built on its already strong green-sports record by sourcing potatoes grown from its own compost. Chicago’s United Center, home of the NBA’s Bulls and the NHL’s Blackhawks, is bringing free electric vehicle (EV) charging to its parking lots. And a golf course near Portland, OR swings and misses on a chance to make a statement on climate change. 

 

 

POTATOES GROWN FROM COMPOST SOLD AT SEATTLE’S CENTURYLINK FIELD

CenturyLink Field’s reputation as one of the greenest sports venues in the U.S. is well-deserved. From on-site solar to diverting over 97 percent of its waste from landfill this season to its stellar public transit offerings that bring 35 percent of all attendees to and from Seahawks and Sounders games, CenturyLink gets it done. And, this September, the venue  went straw-free by taking part in “Strawless in Seattle,” an initiative of the Lonely Whale Foundation.

How could CenturyLink Field top all that?

By changing the way they source potatoes, that’s how!

You see, all of the french fries served at the Seahawks thrilling 41-38 victory over the Houston Texans on October 29 and the Sounders 2-0 thrashing of the Vancouver Whitecaps in the MLS playoff game on November 2 came from Sound Sustainable Farms, which used compost from the stadium’s food waste to grow its produce.

The Seahawks and Sounders are partnering with Cedar Grove Composting, which owns Sound Sustainable Farms, to offer locally sourced, organic and eco-friendly foods.

Cedar Grove collects about 16 tons of compost after every Seahawks game, according to a team statement. That compost served as the growing environment which yielded approximately 6,000 pounds of cut potatoes for the Seahawks-Texans game.

Cedar Grove says it brought its compost to a dormant farm in Redmond, WA earlier this year where the soil was restored for farming. And, voilà, Sound Sustainable Farms was born and CenturyLink Field had french fries made from their own compost.

 

CenturyLink Potatoes

Potatoes, growing in soil from compost collected at Seattle’s CenturyLink Field, will ultimately become french fries at…CenturyLink Field (Photo credit: Seattle Seahawks)

 

“This fully integrated, closed-loop cycle takes composting to its highest and best use by returning the finished compost to growing food for local consumption,” said J. Stephan Banchero, III, vice president of Cedar Grove.

 

UNITED CENTER GETS NEW JUICE FROM VOLTA EV CHARGING

So far this season, both tenants of Chicago’s United Center — the NBA’s Bulls and the NHL’s Blackhawks — can use jolts of energy. The once-legendary Bulls now reside near the Eastern Conference bottom with a 2-9 record. The Blackhawks, winners of three Stanley Cups this decade, are in better shape than their hoops co-tenants but are lumbering along at a “meh” 8-8-2 mark.

But, there is hope.

Volta Charging, the leader in free electric vehicle (EV) charging, recently began deploying EV charging stations near the South and East entrances of the United Center in Chicago, as part of a 10-year agreement with the venue.

Through Volta’s nationwide network of electric vehicle charging stations, the largest indoor arena in the U.S., will offer visitors free charging facilities, supporting the United Center’s mission to reduce its environmental impact.

 

Volta Charging Greentech Media

A Volta charging station. The company recently signed a 10-year deal to deploy similar stations at Chicago’s United Center, home of the NBA’s Bulls and the NHL’s Blackhawks (Photo credit: GreenTech Media)

 

Four open-access universal charging stations will be installed, operated and maintained at no cost to the United Center or its customers through Volta’s ad-supported network model. The stations will be equipped with digital-hybrid advertising display units that will be placed in prime locations near venue entrances. This will ensure sponsor/advertiser messages reach fans entering and exiting the arena, while facilitating easy access for drivers.

Earlier this year, Chicago Mayor Rahm Emanuel signed an executive order committing  the city to work towards the scientific guidelines put forth in the Paris climate agreement, pledging to reduce greenhouse gas emissions by 26 to 28 percent by 2025. As city departments work to find ways to reduce emissions, United Center is raising awareness about its own commitment to sustainability through its partnership with Volta.

“With over 2.5 million visitors annually, we are excited to be partnering with Volta to bring its [charging] stations to our arena and provide visitors with a convenient and easy way to charge their vehicles,” said Joe Myra, VP of Business Affairs at the United Center. “Volta’s model aligns perfectly with our plan to work towards sustainability and enables our patrons to take a personal stake in a viable future.”

Since its founding 2010, Volta reports it has delivered over 15 million electric miles, saving 136,000 gallons of gas and offsetting 6.6 million pounds of CO₂ in the process.

 

WASHINGTON STATE’S BEACON ROCK GOLF COURSE DOESN’T QUITE GET GREEN-SPORTS

Have you seen this photo? It received quite a bit of media attention back in early September.

 

Golf Fire

Photo credit: Beacon Rock Golf Course

 

It was taken on September 7 at Beacon Rock Golf Course on the Washington side of the border with Oregon.

In the background, you see the Eagle Creek fire, a 31,000-acre blaze burning all the way to the Portland area, about 45 miles away. Even though it was encroaching on the golf course, play went on.

Of course, it must be noted that the Columbia River forms the border between the two states at that point so there was little chance of the fire moving on to the first tee. And, it’s worth mentioning that many golfers have the “play through” ethos, meaning that the elements will not stop them.

I get it.

But what I don’t get are the reactions of the folks who run Beacon Rock Golf Course.

They posted the photo above to Facebook with the caption “Our golfers are committed to finishing the round!” That’s simply callous and tone deaf.

But later on, they posted this more menacing photo with a sober, much more appropriate caption:

 

Golf Fire 2

 

Yet, to me, this was an opportunity lost.

If I was asked to write this caption, it would have read something like this:

“View from the Clubhouse. A fire of this magnitude makes us 1) thankful no lives have been lost so far, 2) think of the many people who will be affected for many months, and 3) urge business as well as government leaders in Washington, Oregon and at the federal level to take serious, immediate action on climate change.” 

OK, maybe it could be a tad tighter, but you get my drift.

 


 

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Lonely Whale Foundation and Adrian Grenier Partner with Mariners, Sounders and Seahawks on “Strawless in Seattle” September

The Lonely Whale Foundation, co-founded by Adrian Grenier of HBO’s Entourage fame, is working with Seattle’s pro sports teams (Major League Baseball’s Mariners, the NFL’s Seahawks and the Sounders of Major League Soccer) to get fans to keep plastic out of the oceans by dramatically reducing their plastic straw usage. 

 

ADRIAN GRENIER PITCHES STRAWLESS IN SEATTLE PROGRAM

When Adrian Grenier took the mound at Seattle’s Safeco Field on September 1st, he wasn’t an out-of-left-field starting pitching choice for the American League wild card contending Mariners. No, the star of HBO’s Entourage threw out the first pitch for a different team — The Lonely Whale Foundation, the nonprofit he co-founded in 2015 with film producer Lucy Sumner — to help kickoff (sorry for the mixed sports metaphor there) Strawless in Seattle September, a new phase of their “#StopSucking” campaign.

 

 

 

 

 

 

StrawlessInSeattle-FullLogo_ (002)

 

“We are living during a critical turning point for our ocean, and that’s why I’m excited to celebrate the city of Seattle as a true ocean health leader,” said Grenier. “Alongside Lonely Whale Foundation, Seattle’s citywide commitment demonstrates our collective strength to create measurable impact and address the global ocean plastic pollution crisis. We are starting in Seattle with the plastic straw and see no limits if we combine forces to solve this global issue.”

CenturyLink Field is taking the Strawless in Seattle September baton from Safeco Field and the Mariners. The home of Major League Soccer’s Seattle Sounders and the Seattle Seahawks of the NFL has already switched to 100 percent paper straws — and they are only given out by request. During all September home games, those straws, made by Aardvark Straws, display the Strawless Ocean brand. The Sounders gave out those straws at their game vs. the LA Galaxy this past Sunday and will do so again when the Vancouver Whitecaps come to town on the 27th. The NFL’s Seahawks will go with the Strawless Ocean branding at their lone September home game — this Sunday’s home opener vs. the San Francisco 49ers. From the beginning of October through the end of the 2017 season and beyond, all straws at Seahawks home games, also made by Aardvark, will display the team’s logo.

 

Ocean + Strawless Straws

“Strawless Ocean”-branded paper straws are being given out all September long at Seattle Seahawks and Sounders home games at CenturyLink Field as well as at all Mariners September home contests at Safeco Field (Photo credit: Aardvark Straws)

 

Strawless in Seattle represents Phase III of Lonely Whale’s #StopSucking campaign. The idea, according to Dune Ives, the nonprofit’s executive director, “is to focus on one city, Seattle, where there already is a strong ‘healthy living’ ethos, to drive a comprehensive, monthlong campaign.” Sports is a key venue for the campaign; entertainment,  bars, and restaurants are three others.

 

Dune Ives_Executive director of Lonely Whale Foundation

Dune Ives, executive director of Lonely Whale Foundation (Photo credit: Lonely Whale Foundation)

 

Adrian Grenier challenged Russell Wilson, the Seahawks Pro Bowl quarterback, to get involved with Strawless in Seattle and #StopSucking. Wilson accepted and then challenged Seahawks fans (aka “the 12s” — for “12th man”) to do the same.

 

 

This builds upon a fun, #StopSucking-themed, celebrity-laden public service announcement (PSA) campaign, also from Lonely Whale Foundation. And ‘Hawks fans will also get into the “talk the strawless talk” act when they visit the #StopSucking photo booth at CenturyLink. I am sure there will be some, shall we say, colorful fan entries, depending on how the games are going.

 

#StopSucking PSA from the Lonely Whale Foundation is running as part of Strawless in Seattle campaign.

 

Phase I of the campaign focused on spreading the #StopSucking videos virally. “Sucker Punch,” an earlier humorous video under the #StopSucking umbrella, premiered at February’s South By Southwest (SXSW) festival in Austin, TX. “The ‘super slow motion’ visuals of celebrities from Neil DeGrasse Tyson to Sports Illustrated swimsuit models having their straws slapped out of their mouths by the tail of an ocean creature got a great response at South By Southwest and beyond,” said Ms. Ives.

 

The 1-minute long “Sucker Punch” video from The Lonely Whale Foundation, which premiered at SXSW this February.

 

The #StopSucking social media campaign, which constitutes Phase II, is, per Ms. Ives, “going gangbusters.”

It will take much more than the powerful, multi-phase #StopSucking campaign to make a significant dent in the massive, global plastic ocean waste problem. How significant? Americans use 500 million plastic straws every day.

You read that right: we use 500 million plastic straws every day. Right now there are “only” 327 million American humans.

Many of these plastic straws end up in the oceans, polluting the water and harming sea life. If we continue on our current path, plastics in the oceans, of which straws are a small but significant part, will outweigh all fish by 2050.

This is why there are many straw reduction, strawless, and switch-from-plastic-straw efforts. GreenSportsBlog featured one earlier this year, the powerful OneLessStraw campaign from the high school students/sister and brother tandem, Olivia and Carter Ries, co-founders of nonprofit OneMoreGeneration (OMG!)

Ms. Ives welcomes the company: “We have 50 NGO partners globally, all of whom do great, important work. We believe Lonely Whale fills in a key missing element: A powerful umbrella platform, which includes the right social media engagement tools, the right venues and the right celebrities to catalyze and grow the movement.”

As noted earlier, restaurants and bars are key venues for #StopSucking, but sports will always have a primary role. “It is inspiring to see our stadiums and teams taking a leadership position with the Strawless Ocean challenge,” enthused Ms. Ives. “Very few outlets exist that reach and influence so many individuals at one time and through their commitment, our teams are taking steps to significantly reduce their use of single-use plastics by starting first with the straw.”

And Seattle-based teams and athletes are not the only sports figures to join in. Grenier challenged Ottawa Senators defenseman Erik Karlsson to join the campaign in August and Karlsson accepted. Maybe Lonely Whale should look north of the border for their next campaign.

After all, “Strawless with the (Ottawa) Sens” has a nice ring to it.

 


 

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