Winter Sports Drives Green-Sports, Part 4: The POWer of Protect Our Winters

The Winter Sports world plays an outsized role in the Green-Sports movement. This makes sense, when one considers climate change is responsible for shortened outdoor pond hockey seasons, canceled ski races, and more. GreenSportsBlog is taking an in-depth look at the intersection of Green & Winter Sports with an occasional series, “Winter Sports Drives Green-Sports.”

In the first three installments, we highlighted winter sports athletes who are also environmental activists: Cross country skiers Erika Flowers-Newell (Part 1) and Andy Newell (Part 2) (yes, they’re married to each other) as well as Olympic silver medal winning snowboarder Gretchen Bleiler (Part 3).

Today, we take a different path with “The POWer of Protect Our Winters.” In it, we look at Protect Our Winters, or POW, an amazing organization of elite winter sports athletes, including Andy Newell and Gretchen Bleiler, which advocates for substantive action on climate, especially as it relates to mountain and snow sports. 

 

 

Protect Our Winters (POW) is, without doubt, one of the most impactful organizations in the Green-Sports world.

It may also be the most important athlete activist group in the world.

The only climate change action advocacy group led by athletes, POW’s Riders Alliance is made up over 100 current and retired professional skiers, snowboarders and more. They give talks on climate change to student groups and take part in climate marches. Most impressively, it says here, POW lobbies members of Congress and other elected officials on climate change-related legislation.

Are there other like groups of activist athletes in other sports? I don’t know of any.

We got a sense of the POW from the athlete point of view in recent interviews with cross country skier Andy Newell and snowboarder Gretchen Bleiler. Today, we are pleased to give you a different perspective — that of the POW staff — as we talk with Lindsay Bourgoine, manager of advocacy and campaigns, and senior brand manager Barbara Weber.

 


 

GreenSportsBlog: How did both of you end up at POW?

Lindsay Bourgoine: Well, I come from Maine and grew up outdoors, climbing mountains and skiing — I love downhill and back country. I got into policy end of things and worked in that arena for the Appalachian Mountain Club and the Outdoor Industry Association. I’ve always strived to find opportunities as the intersection of environmental advocacy and the outdoor industry. We have such an incredible opportunity to leverage our impact to better the planet. Once I found out about POW, I fell in love with it. I mean, the impact of our athletes is so authentic and effective.

 

Lindsay Bourgoine POW

Lindsay Bourgoine, Protect Our Winters’ manager of advocacy and campaigns for (Photo credit: Protect Our Winters)

 

Barbara Weber: I’m from Northern Michigan and started skiing when I was three; we got a ton of lake effect snow. At 12, I went to the “dark side,” aka snowboarding. Eventually, I went to Michigan State…

GSB: Sparty!

Barbara: Go Sparty! In school I studied advertising. I’m fascinated with what motivates people psychologically. But when I moved to Chicago to pursue a “Big Girl Ad Agency” job, I knew after my first interview that it wasn’t the world I wanted to be in. I found myself working in the local Patagonia shop while I “figured things out” and they really laid the foundation for the path I’d find myself on for the next 10 years.

 

Barbara Weber POW

Barbara Weber, POW’s senior brand manager (Photo credit: Protect Our Winters)

 

GSB: What a fantastic turn of events! Patagonia is beyond great.

Barbara: Indeed. I worked for a local Patagonia store in Vail before moving on to a marketing position with Ski.com, essentially selling ski vacations. It was while I was working at that Patagonia store when I first found out about POW. I think that was around 2009-2010.

GSB: You were busy!

Barbara: For sure. While at ski.com, I was also serving a two-year term on a non-profit board in Aspen (where I had relocated) called Spring Board. POW had stuck with me and I had been trying to find an intersection between my personal desire to give back and make an impact for the benefit of our environment, and with my professional career. For three years at Ski.com I pushed to get them involved with POW. After all, there won’t be many ski vacations in the future if we don’t tackle this issue.

GSB: So true…

Barbara: I left ski.com in 2013 and after a bit of travel, a series of fateful events led me to landing my current role with POW when they were based in Los Angeles. I’ve been with POW since June 2014.

GSB: An odd place for something called Protect Our Winters but, OK…So you were at POW in LA…What was it like?

Barbara: It was a lot of work — but the best kind. I found a fire in me that had been waiting to be lit. It felt as if my background and personality were the perfect fit for the position and vice versa. I was fired up. And I’m still fired up. And the funny thing about avoiding the career of advertising per se; is that in a way, it’s exactly what I’m doing. But instead of selling a material item, I’m selling an idea. I’m selling activism.

Part of my job involves working with our incredible group of professional athletes. Getting to know them over the years has been something I’ll always be grateful for. This group is so passionate, so thoughtful, insightful, and genuine. I think from the outside it can be easy to look and them and find ways to be critical, but they really work hard to become knowledgeable about climate change, both from the science and political sides, and leverage their influence as pros to inspire other people to get involved in this fight.

GSB: I sure was inspired talking with Andy Newell and Gretchen Bleiler. These are world class athletes, Olympians…and they’re knowledgeably lobbying members of Congress on climate change? How do they have the time? Where do they get the inspiration?

Barbara: I can’t speak for each Riders Alliance member but, in general, it seems as though winter sports athletes — POW athletes — spend so much time outside, in nature…it’s natural they would appreciate it. I mean, they have an intimate interaction with the outdoors.

GSB: That makes sense, but what motivates them to speak up about climate change? Don’t they worry that being “political” could put their sponsorship relationships at risk?

Barbara: Well, snowboarders, skiers and the rest are already outside the traditional athlete world to a certain extent. There’s a natural rebelliousness to this community, particularly the snowboarders. They’ve found a way to make a living most of us could only dream of, and are often rewarded for thinking unconventionally and for taking risks. So many of them are OK with going outside their comfort zones. What is really great is that POW athletes do their homework on climate and know their stuff. In fact, our athletes who go to Washington often report that members of Congress are slack-jawed at their knowledge and expertise.

GSB: As someone who has presented to Congress on climate issues with Citizens’ Climate Lobby, I can tell you that house members and senators are hard to impress. That holds true with their staffers. So getting a slack-jawed reaction is a big deal. Also a big deal is POW’s Riders Alliance Summit…

Barbara: Absolutely. It’s our biggest event of the year that we do with the athletes. We use it as our opportunity to bring them up to speed on the latest climate science, how to effectively communicate climate facts and information, provide them with social media and public speaking training, and other meaningful ways to engage in advocacy. To me, though, I think one of the biggest takeaways is the sense of community and camaraderie the summit evokes. It’s good for these athletes to see each other in person, commiserate on their experiences, become friends and supporters of each other.

 

POW Riders Alliance Credit Krystle Wright

POW athletes enjoying the 2017 Riders Alliance (Photo credit: Protect Our Winters)

 

GSB: The camaraderie is so great to hear about, especially given that some of these athletes compete against each other. Now, speaking of lobbying, talk to us about POW’s lobby days on Capitol Hill and elsewhere…

Lindsay: Well, there were 13 POW athletes at our most recent lobbying effort on the Hill a few months back. This was our biggest contingent to date; with partners and staff, we had 25 total. One of our goals this time was to work on forming relationships with Republican lawmakers, which we did by focusing on our passion for, and love of the outdoors. Sometimes, this bill and that endorsement and that policy get in the way. We need to remember we’re all people, and for the most part, we can all connect over our mutual love of the outdoors. Climate change threatens that. So, we went into offices, talked about who we are and what we do, reflected on the changes we see in the field, and then asked how they could help us address the issue. If they asked for more specifics, or if they were more amenable to our cause, we talked about our priority issues: carbon pricing, solar energy, and electrifying transportation.

GSB: …That’s great about meeting with Republicans; otherwise, POW would simply be preaching to the converted…How many members of Congress did you get to meet with this time around?

Lindsay: We met with 22 members, half of whom are part of the bipartisan House Climate Solutions Caucus, which includes an equal number of Republicans and Democrats. Snowboarder Gretchen Bleiler, pro fly fisherman Hilary Hutcheson, as well as our board chair and VP of Aspen Skiing Company, Auden Schendler spoke on behalf of POW. Gretchen talked about how impactful the cancellation of competitions can be, especially on rural mountain towns at the beginning of the season — for example, if Birds of Prey at Beaver Creek (CO) is cancelled, that’s $4-6 million gone from the local economy, just in a weekend. Hilary recounted how her insurance adjuster told her if she kept working as a fly fishing guide outside of Glacier National Park in Montana with the poor air quality from nearby forest fires, he would cancel her policy. She literally couldn’t guide — and earn an income — because the air quality from fire smoke was so dangerous. Climate is impacting her way of life. And Auden spoke about how ski resorts lose money in low snowfall years and the snowball effect on the economy. It was very powerful to speak to this bipartisan group– very uplifting to see lawmakers on both sides of the aisle really listen and come together to educate themselves on these issues and impacts. This hearing was definitely the highlight of the trip.

 

Alex Deibold, Gretchen Bleiler, Kaitlyn Farrington on POW_s September 2017 Lobby Trip to Washington DC Forest Woodward Athletes

POW takes Washington by storm: From left to right, Alex Deibold, Kaitlyn Farrington and Gretchen Bleiler on the steps of the Capitol (Photo credit: Forest Woodward)

 

Hilary Hutcheson TDN

Hilary Hutcheson, pro fly fisherman (Photo credit: TDN)

 

Auden Schendler ClimateCon 2018

Auden Schendler, Aspen Skiing Company (Photo credit: ClimateCon2018)

 

GSB: I hope the GOPers with whom you spoke vote in a POW-like manner sooner rather than later. Now, one thing I’ve noticed as a Citizens’ Climate Lobby volunteer is that the number of volunteers skyrocketed after Trump’s election. Have you seen something similar at POW? Also has Trump’s election had any effects on the issues POW takes on, the tone and aggressiveness with which it does so, etc.

Lindsay: People can no longer afford to be apathetic as our climate is under attack day after day. Now, more than ever, our community is asking us “how can we help” over and over. Our community is stepping up to the challenge. In a way, this is a silver lining of Trump’s election. Now, does it make it harder when there is an unfriendly administration? Yes. That just means we have to work harder to fight the fights that need to be fought and to get creative to see if there are any places we can potentially work with Republicans. I would say one way the results of Trump’s election is that we are looking opportunistically at actions in state legislatures. There is a ton of progress being made there, especially on carbon pricing in winter sports states like Massachusetts, New York, Oregon, Vermont, and Washington.

GSB: Are there Trump-supporting POW athletes? If so, how is that working out?

Lindsay: I can’t speak to that specifically, but we do have Republican athletes. We have always worked to be bipartisan and if anything, put even more of an effort into that this year in our DC lobbying. We know climate is deeply politicized, but we don’t believe it should be. The Republican party is the only conservative party in the world that denies climate change. We just need to get to a place where it is safe for Republicans to talk about climate. You’d be surprised; many of them understand and agree, they just care about being re-elected, too. It’s tough. Our goal is to elect climate friendly officials, regardless of what party.

GSB: That’s all very important…so good luck. Turning to next year, with the 2018 Winter Olympics in Pyeongchang only two months away, how might that mega-event affect POW?

Barbara: Well, 2018 being an Olympic year helps POW. It amplifies the visibility of our athletes who end up being part of their Olympic teams. That helps us in the long run when it comes to the platforms they use to speak out against climate change. Additionally, we’ve found politicians tend to geek out when one of our athletes brings an Olympic medal or two to our lobby day meetings. Mainly, though, the Olympics will probably just decrease our productivity those two weeks it takes place, as we’ll be anxiously watching the competitions and supporting our athletes when we should be working! We’ll for sure be having a viewing party or two in the office.

GSB: Sounds like a lot of fun — y’all deserve it! I hope to see NBC Sports feature a POW athlete or two at the Olympics. What are POW’s main goals in 2018?

Lindsay: Our main goal in 2018 is to get down and dirty in the midterm elections in November. POW is working on establishing a 501(c)4, which will allow us to get more engaged in elections as an organization. We have identified ten ‘battleground elections’ where we feel it is really important to elect a climate friendly leader, whether Democrat or Republican — I want to be clear that we are not working to help the Democrats take the House. We will execute all of our programs in those ten areas — whether going into schools for Hot Planet Cool Athletes assemblies to get kids talking about the importance of climate change, or hosting educational events. Our objective is to make people more aware of their role in elections, help them understand the importance of electing climate friendly leaders, and push the conversation in each election to cover climate change.

GSB: We will stay tuned throughout 2018 to see how POW makes out in those 10 races. One last question: What are POW’s expansion plans, if any? Are you looking to move beyond winter sports?

Barbara: We want to engage the broader outdoor industry in POW’s work. This is already happening — we’re signing trail runners, climbers, anglers, guides, and mountain bikers. We’re working to bridge the gap with hunters and find ways to collaborate. The reality is climate change impacts all of us, whether it’s too hot to mountain bike or there’s not enough water in rivers to paddle or to support viable fish habitat.

 

Want to see the true POWer of POW? Watch this 1 minute 5 second video.

 


 

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Winter Sports Drives Green-Sports, Part 3: Gretchen Bleiler, Olympic Snowboarder and Climate Change-Fighting Advocate

The Winter Sports world plays an outsized role in the Green-Sports movement. This makes sense, when one considers climate change is at least partly responsible for shortened outdoor pond hockey seasons, canceled ski races, and more. GreenSportsBlog is taking an in-depth look at the intersection of Green & Winter Sports with an occasional series, “Winter Sports Drives Green-Sports.”

In Parts 1 and 2, we interviewed the First Couple of Green-Sports, cross-country skiers and climate change fighters, Erika Flowers-Newell and Andy Newell.

Today, in Part 3, we talk with Green-Sports ROCK STAR, Gretchen Bleiler. She won a silver medal as a snowboarder for the USA at the Torino Olympics in 2006. Her climate change-fighting chops are also Olympian: Gretchen lobbies members of Congress, many of them Republicans, for action on climate and the environment as a member of Protect Our Winters (POW), an incredible group of outdoor sports professional athletes and climate change fighters. And if that’s not enough, she and her husband are Green-Sports entrepreneurs, with their reusable water bottle company, ALEX. I hope you enjoy reading our wide-ranging interview as much as I enjoyed conducting it.

 

GreenSportsBlog: Gretchen, there are so many things to talk about, so let’s begin at the beginning. I’m guessing you grew up in the mountains somewhere…

Gretchen Bleiler: I actually grew up in a town called Oakwood, just outside of Dayton, OH. A year after my mom and dad got divorced, my mom decided to move us out to Aspen, CO when I was 10. My grandparents had owned a place there since the 60s. And it was there that my awareness and respect for our environment really took root. During the first week of 6th grade, I knew my life was forever changed when I was catapulted into an Outdoor Education trip, part of our school curriculum, where we climbed a 14,000 foot mountain. And I had never been camping or hiking before!

GSB: …14,000 feet? No sweat! I grew up in Fairfield, CT and our field trips were to places like the United Nations and the Mark Twain Museum in Hartford. Cool in their own right but I wish we had outdoor education trips…

Gretchen: They were great. We hung out in nature for a week, far away from civilization, and learned how to survive on our own during 24-hour solos. During the winter, we learned how to build igloos in order to survive and stay warm in case we ever got lost in the mountains.

GSB: I’ve been to the area and it is spectacular. Is that where your interest in sports took off?

Gretchen: Oh that happened while I was in Ohio. I know it sounds crazy but, when I was seven years old I said to myself “I’m going to grow up to be an Olympian!” Actually what’s even crazier is that the sport I ended up competing in, snowboarding, wasn’t even close to being an Olympic sport at that time.

GSB: I knew when I was seven that I would never make the New York Yankees and I was right, too! Dang, we were two very self-aware kids! So what sports did you play in Ohio?

Gretchen: I did everything…swimming, diving, rode horses. I played soccer, tennis, and golf…You name it.

GSB: And when you got to Aspen you started with snow sports?

Gretchen: Yes! I had skied a bit before we moved to Colorado. But when we moved to Aspen, another incredible part of my education was that during the winters, we would have a half-day off one day per week to go skiing on the mountain.

GSB: OK, I’m officially jealous now…

Gretchen: One of those Wednesdays, I took a snowboard lesson with a bunch of friends and I was hooked. That was 1992.

GSB: …Even though it wasn’t an Olympic sport?

Gretchen: Even though it wasn’t an Olympic sport. Not only that, but it wasn’t even allowed on most mountain resorts. But that was actually what I loved about it. It was an anti-establishment movement meant to mix things up and bring fresh blood into the ski industry. It was about breaking the rules. It was free and creative and outside of the box. It wasn’t just about how fast could you get down the mountain, but equally important was your style; how creatively you could approach terrain, and the tricks you were doing. Snowboarding didn’t start as a competitive sport, but rather a new lifestyle.

 

Gretchen Bleiler headshot Monte Isom

Gretchen Bleiler (Photo credit: Monte Isom)

 

GSB: Sounds like a new culture, which must’ve been amazing to be part of at the start. Now, you told me off line you have three brothers…

Gretchen: …Also a half-sister…

GSB: …And a half-sister. Did you snowboard against your brothers and half-sister and could you beat them?

Gretchen: I always looked up to my brothers. They were always in on the cool new stuff. So I just watched what they were doing and would follow along. I would learn about the tricks they were doing and then go out and try to do them myself.

GSB: I imagine you pushed each other. When did you get into competitive snowboarding?

Gretchen: When I was 15, a kid from the Aspen Valley Snowboard team suggested I join them. That winter, I joined the team and found myself doing well in competitions. Snowboarding was controversially inducted into the 1998 Winter Olympics in Nagano, Japan. While a lot of core snowboarders boycotted the Olympics, this was my dream come true. Now my goal was clear: Become an Olympic snowboarder.

GSB: Did you make the team?

Gretchen: I had only been snowboarding for 6 years in 1998. But I really went for it for the 2002 Salt Lake City Olympics. I ended up tying with my best friend, Tricia Byrnes, for the last spot. By the way, she’s a real environmentalist — she’s never owned a car. Anyway, it came down to a triple tiebreaker and Tricia got the spot. I was happy for her, but I was devastated. After that experience, I vowed to myself that enjoying the ride had to be non-negotiable while I worked everyday towards my goal of becoming an Olympian. I realized I wanted to make the Olympic team so badly that I had lost the fun in my snowboarding, and vowed never to lose sight of that again.

GSB: Say more…

Gretchen: In order to achieve something, you have to become it. I became very aware of my choke points — self-doubt under pressure, worrying about results. “Lighten up,” I told myself. In January of 2003, I threw down a gold medal winning run at the X Games while having fun. I enjoyed the day with my friends and family. And I banked that feeling. I went on to win every contest I entered that year, and ultimately that feeling is what helped me make it to the 2006 Winter Olympics in Torino, Italy and win a silver medal in the half-pipe.

 

Highlights of the women’s half-pipe competition at the 2006 Winter Olympics in Torino, IT. Gretchen Bleiler’s silver medal-winning run starts at 1:24 of this 3:12 clip.

 

 

Gretchen Bleiler Danny Kass Bob Martin

Danny Kass joins Gretchen Bleiler in celebrating their silver medals in men’s and women’s half-pipe at the 2006 Winter Olympics in Torino, IT (Photo credit: Bob Martin)

 

GSB: You became it, you achieved it…

Gretchen: …Thanks. It was a dream come true, and a fairy tale all in one. Yet, one of the greatest things I took away from those Olympics is actually something most wouldn’t expect. There was a US speed skater named Joey Cheek

GSB: Oh, sure, I remember him! Talented, charismatic…

Gretchen: …Not only did he win a bunch of medals, but he turned around and donated all of his prize money to an organization he worked with called Right To Play. Their mission is to use sport to educate and empower young people to overcome the effects of poverty, conflict, and disease in disadvantaged communities.

GSB: Incredible, really…

Gretchen: I know! He used his Olympic experience to stand on the podium, promote his mission, and then light up Right To Play by raising a lot of media attention and therefore a lot of funds towards the organization. It made a huge impression on me. Also, after the Olympics were over, the U.S. Team was invited to the White House to meet President Bush (43). We also had a luncheon with a House member and I’ll never forget what he told us: “Congratulations! You are Olympians. You will always be Olympians. But this is not an end, it’s just the beginning. The question is: What are you going to do with it?” Cheek and the White House meeting opened up my field of vision and I decided to use my platform to talk about climate change.

GSB: How did you go about doing that?

Gretchen: Well, it wasn’t from the scientific point of view; I let the scientists take care of that aspect of it. Rather, I share my own experiences as a professional snowboarder who’s traveled around the world chasing snow! Reduced snow pack, warmer temperatures and shorter winters all mean a hit to the sports we love, but these changes also impact the economies of all the mountain town communities where I compete and train. This has all been happening in my lifetime….

GSB: Which isn’t all that long…

Gretchen: …Hearing from locals in Switzerland about their receding glaciers, rain in January in the Alps and more. The reactions were and have been unanimous: Climate change is real, we are the cause, we have to do something — and we can. So I began to work with different climate change and environmental groups. Then, in 2009, I joined Protect Our Winters (POW) and that helped focus my efforts and hone in on my platform and find my voice.

GSB: What about POW allowed you to do that?

Gretchen: POW is terrific: We’re mobilizing the outdoor sports community against climate change. As individuals we all have unique stories, but, together, we are winter’s voice and are the voice for all the other industries that are affected when winters are impacted by climate change. I’ve found my niche in POW — it has given me opportunities to step outside of my comfort zone and stand up for something that, in my opinion, is the biggest issue facing humanity.

GSB: Tell us about some of those opportunities…

Gretchen: Throughout the years I’ve been a part of POW’s “Hot Planet, Cool Athletes” school assembly programs. It makes the topic of climate change engaging, more relatable, and more personal for students. And it also makes the solutions more real, more achievable. Then, I got into lobbying on Capitol Hill and speaking at big international events like COP21, the global climate conference in Paris in 2015 that led to the Paris Climate Agreement

 

Gretchen Bleiler Forest Woodward

“Ms. Bleiler Goes to Washington”: Gretchen Bleiler on her 2017 lobbying trip to Capitol Hill with Protect Our Winters (Photo credit: Forest Woodward)

 

GSB: Which President Trump plans to pull the US out of. UGH! How did you feel when you were making these presentations?

Gretchen: I was sooooo insecure when I first started — didn’t go to college as I went into professional snowboarding straight from high school. Like I said, I had to battle and push myself out of my comfort zone. Even when my mind told me “I don’t want to do this!” I pushed myself to do it anyway. When we first started going to meet members of Congress in 2010, the reaction was “who are these winter sports athletes?” Now, everyone knows us and they know we come back every year and are holding them accountable for their words. They know that collectively we have a huge social media presence so our audience will find out what their representatives are doing to help on climate — or not. On our last trip to the Capitol a few months ago, after Hurricane Irma, I spoke in front of the House of Representatives’ new, bipartisan Climate Solutions Caucus (CSC). This is a group that more people need to know about: For a Democrat to join, he or she has to bring in a Republican…

GSB: YES! I know about the CSC! I volunteer with Citizens’ Climate Lobby (CCL), a national group of citizen lobbyists advocating for a revenue neutral price on carbon through a “carbon fee and dividend” legislative proposal. An amazingly persistent CCL-er from Philadelphia, Jay Butera, would go down to Washington weekly, on his own dime, with an endless supply of positivity, to push the Climate Solutions Caucus. Started by Florida representatives Ted Deutch (D-FL22) and Carlos Curbelo (R-FL26), the group has grown from a handful of members to about 60 in about two years. Republicans are continuing to join, even in the wake of the Trump election and the hijacking of the EPA by his administration and the fossil fuel industry.

 

Gretchen Bleiler Capitol Hill Forrest Woodward

Gretchen Bleiler, flanked by professional fly fisherman Hilary Hutcheson (l) and Auden Schendler, Chairman of the Board of POW, testifying in front of the House of Representatives’ bi-partisan Climate Solutions Caucus (CSC) in 2017. At the head of the table sit CSC members Ryan Costello (R-PA, in purple tie) and Ted Deutch (D-FL, glasses). (Photo credit: Forest Woodward)

 

Gretchen: I love Citizens’ Climate Lobby and the CSC! To testify about the impacts of climate change on the outdoor sports and recreational industry, directly after Irma, was ironic in its timing. On one hand, Reps. Deutch and Curbelo from Florida, who started the caucus, were obviously dealing with matters of life and death after the destruction of the hurricane. On the other, what better time to talk about climate change because it was directly in our faces, with flooding in the south as well as wildfires in the west? We were able to inspire the committee with our stories and show them how important it was to us to see Democrats and Republicans working together around climate change. Beyond the caucus, we had a lot of meetings, mostly with Republicans who are on the fence about voting pro environment. These conversations are sometimes difficult because we don’t often share the same point of view, but that’s the point — we don’t have to agree to have a conversation. Actually, in order to solve this problem, we need to listen to people with different opinions, but we have to somehow agree on the facts of the reality of climate change. There is just no time for denial at this point; we need solutions. But what’s great about our group is that most everyone has a story about why they love the great outdoors, so we’re able to bring it back to that common ground, plus back it up with economic facts, like the snow sports industry is a $72 billion dollar industry.

GSB: That is significant…

Gretchen: …And it supports 695,000 jobs, which is more than all of the extractive industries — oil, gas and coal — combined.

GSB: Even more significant…Do you do anything else for POW?

Gretchen: Beyond our Capitol Hill trips, and the Hot Planet, Cool Athletes presentations, I write op-eds and make calls to Colorado electeds.

GSB: What is that like for you?

Gretchen: I’m getting more and more comfortable. POW is currently running a campaign to protect the Arctic National Wildlife Refuge (ANWR) from a senate proposal to allow drilling on pristine lands that might net some limited short-term economic gains, but at a severe environmental cost. Drilling our public lands for fossil fuels that will only emit more greenhouse gases is no way to balance a budget. I called Colorado’s Republican US Senator, Cory Gardner on this issue…

GSB: Did you talk to the Senator or his staff?

Gretchen: I talked to a staff member, they listened and we’ll just keep on calling. Also, while we were on the Hill, a POW group met with Senator Lisa Murkowski (R-AK) who is leading the effort to open up ANWR. Many members of POW’s Riders Alliance spend a lot of time skiing and snowboarding in Alaska, for obvious reasons. Unfortunately, for now at least, she continues to make choices that show she’s not looking at the big picture of protecting our public lands and climate.

GSB: Well, she’s facing significant resistance in Alaska and elsewhere. This just means POW’s calls and meetings with Members of Congress are more important than ever. So what can we look for from you and POW in 2018?

Gretchen: For 2018, we are laser-focused on electing a climate-friendly Congress in 2018, House and Senate. And we’re also working on the state level, from Governors races to state legislatures.

GSB: You know what, Gretchen? YOU should run!

Gretchen: Oh, I don’t think that’s for me. But activism and pushing our electeds on climate? Count me IN!

GSB: Well, I think you’d be great. But, what you’re doing with POW is so important. In fact, dear readers, I can’t stress how important and extraordinary Gretchen’s and the rest of POW’s efforts are. These athletes, Olympians and World Champions, are finding the time to lobby members of Congress, and campaign for climate-friendly candidates in the 2018 election. Now, before I let you go, tell us about your green business, Alex Bottle.

Gretchen: We started ALEX to be a sustainable lifestyle company. ALEX stands for Always Live EXtraordinarily; all of our products are a constant reminder for us to strive for that. “Extraordinary is such a big word and we want to make it approachable by reminding people that it’s our small everyday choices and actions that add up to an extraordinary life. By focusing on the steps in the journey and not the just the end result, we can achieve our own extraordinary, AND love the process.

As for products, our first focus was in the reusable bottle space because we were sick of seeing people around us use disposable plastic bottles. We realized that to get people to make the shift from disposable to reusable, we needed to make it simple. Since the reusable bottle offerings at the time lacked any style, and they were impossible to clean, they turned people off. That’s when my husband, Chris, had the idea to make a reusable bottle that opened in the middle for cleaning. What’s interesting is when we opened the bottle in the middle, it allowed for a bunch of other cool features we didn’t expect, like being able to compact it to half its size, use it as two cups, or completely customize the color combinations. It became so much more then just a bottle. We’ve since released two new products: An insulated commuter cup and a pint cup, both with sneaky bottle openers on the bottom.

We wanted to have a small and thoughtful line up that covers every drink situation. Our bottle is great for smoothies, cocktails, and fruit infused water, while our commuter cup is great for keeping coffee and tea hot, and then you have the stackable pint cup for festivals and parties. We designed it so that you could have three reusable products and be set for any situation.

 

ALEX FAMILY -01-01

The ALEX Bottle product line (Photo credit: ALEX Bottle)

 

 

Gretchen ALEX Kate Holstein

Gretchen Bleiler, in her natural habitat, with snowboard and ALEX Bottle in hand (Photo credit: Kate Holstein)

 

GSB: Congratulations to you and Chris. What’s it like to be manufacturing a consumer product?

Gretchen: In some respects, it’s been like climbing Everest. Thankfully, Chris runs the business and manufacturing end, and I’m an ambassador for the mission of the brand, which is encouraging people to live their extraordinary. We wanted to manufacture Alex in the US but the costs are just prohibitive. So we started in Indonesia but had problems there. In fact, we’re on our fourth manufacturer since 2009. Now Alex is produced in China. But, despite the fits and starts, we’ve found our niche and we’re proud to be able to manufacture and sell a product that lives up to our high standards.

GSB: Where can one buy an Alex Bottle?

Gretchen: The best place to get one is on our website, www.alexbottle.com. That’s where you’ll find all of the color options. Since a lot of people love Amazon, we offer our insulated commuter cup and our Stainless Steel pint cup through Amazon Prime.

GSB: How are you planning to scale the business and perhaps add the brick and mortar channel? Are you looking for venture and/or angel funding?

Gretchen: We’re not looking at venture funding, at least as of now. Our plan is to grow the business organically, via the winter, adventure and outdoor sports communities. We really focus on customer service and celebrating the people who support and buy from us. We’ve definitely found that our ALEX family of customers are the best spokespeople for what we’re doing, so focusing on making sure their experience is extraordinary is our biggest opportunity for growing the business.

GSB: All the best to you and Chris…and I still think you should rethink the “run for office” thing.

 

Gretchen and Chris

Gretchen Bleiler, husband Chris Hotell and Kota in their ALEX Bottle studio (Photo credit: Gretchen Bleiler)

 


 

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