GSB News and Notes: 49ers Take Part in UN Dialogue on Sport and Climate Action; Compostable Peanut Bags at KC’s Arrowhead Stadium; Sacramento Kings Put Spotlight on Sustainability for Fans

We are pleased to bring you a GSB News & Notes column full of firsts: The San Francisco 49ers represented the NFL in the first UN Dialogue on Sport and Climate Action. The first compostable peanut bags anywhere in the world are sold at Kansas City’s Arrowhead Stadium. And, the NBA’s Sacramento Kings host the first sustainability-themed fan engagement program at Golden 1 Center, their LEED Platinum certified arena (also a first!) 

 

49ERS PLAY IMPORTANT ROLE AT UN DIALOGUE ON SPORT AND CLIMATE ACTION IN GERMANY

The San Francisco 49ers, along with the Philadelphia Eagles, represented the NFL when leaders of global sports organizations and sustainability experts convened October 30-31 in Bonn, Germany at the inaugural UN Dialogue on Sport and Climate Action. Its primary goal was to develop collaborative approaches by which stakeholders at the intersection of Sport & Climate Change can contribute to achieving the long-term goals of the 2015 Paris Climate Agreement and the UN Sustainable Development Goals (SDGs).

The gathering was a preliminary of sorts to the main event in Bonn: The 23rd session of the global UN Conference of the Parties, or COP 23. That larger summit was held to advance implementation of the Paris Agreement, the multi-national accord which aims to limit global average temperature rise to well below 2 degrees Celsius and as close as possible to 1.5 degrees Celsius, and to build greater resilience to climate change.

You might have heard this is also the very agreement the United States, on the direction of President Trump, is planning to exit as of 2019. With Nicaragua and Syria having decided to join the Paris Agreement, that will leave the U.S. as the only country not to be part of the pact. Now, I’ve certainly heard of “American Exceptionalism” but this is ridiculous — along with wrongheaded and dangerous.

But, I digress.

Back to the 49ers.

The team earned its seat at the Sport and Climate Action table, thanks in large part to its LEED Gold certified Levi’s® Stadium, which opened in 2015. The Santa Clara-based stadium, which played host to Super Bowl 50 — generally regarded as the “Greenest Super Bowl Ever”^ — in 2016, is a leader among green-sports venues, as it features on-site solar, green roof, recycled water usage, composting and much more.

 

Levi's Stadium HNTB

Levi’s Stadium in Santa Clara, CA, LEED Gold certified home of the San Francisco 49ers (Photo credit: HNTB)

 

“Meeting with sports venues and organizations from around the world…really demonstrated that our Levi’s Stadium team is really well positioned to help lead the movement towards a more sustainable future for our industry,” said Pat Rogan, Levi’s Stadium Director of Engineering Operations, who represented the 49ers in Bonn. “The conference showed us there are many organizations as committed as we are to being environmentally responsible neighbors and that if we all work together, we can be meaningful resources for the rest of the sports industry.”

The UN Dialogue on Sports and Climate Action featured two full days of workshops, panel discussions, and keynote speeches focused on leveraging sport and its ability to influence fan behavior in areas like energy consumption, water conservation, and more. Group working sessions included assessments of the sports industry’s impact on climate change, the risks to sport from climate change and related potential governmental policy decisions, and the expectations of the sports industry to be climate change advocates. The groups also discussed what the sports industry can do to promote broader climate action.

Joining the 49ers and the Eagles at the UN Dialogue on Sport and Climate Action were a who’s who of world sport and green-sports, including:

“Rapidly halting greenhouse gas emissions and achieving a carbon-neutral economy in the next few decades requires a fundamental change from all sectors of the business world, including sports,” said Justin Zeulner, Executive Director of the Green Sport Alliance, who also attended the conference. “And few sectors cross cultural boundaries in the way that sports does.”

Back in Santa Clara, the 49ers are committing to take the necessary steps that will enable them to sign and live up to the UN’s Climate Neutral Now Pledge:

  1. Measure and report their greenhouse gas emissions for an agreed-upon period of time
  2. Reduce their greenhouse gas emissions as much as possible
  3. Offset remaining emissions with UN Certified Emission Reductions (CERs)

Per a statement from the team, these commitments and acts of leadership “are designed to help inspire the growing movement of governments, companies, and individuals [to take] proactive actions to mitigate the impact of climate change, a movement that the 49ers are determined to help lead.”

 

COMPOSTABLE PEANUT BAGS AT KANSAS CITY’S ARROWHEAD STADIUM

Most of the 74,929 fans left Arrowhead Stadium in a funk on Sunday after the hometown Kansas City Chiefs’ 26-14 loss to the Buffalo Bills, their fifth defeat in the last six games. Those fans were likely unaware of perhaps the best thing to happen at the game — the introduction of compostable bags of peanuts, which concessionaire Aramark says is a first for sports. The Chiefs and Aramark made the compostable bags a reality by teaming up with bag maker/Green-Sports leader BASF and Hampton Farms, which is among the country’s top peanut suppliers.

 

Compostable Peanuts Aramark

Compostable peanut bags, made of a material developed by BASF, were introduced by the Kansas City Chiefs and its concessionaire, Aramark, at Sunday’s game vs. the Buffalo Bills (Photo credit: Waste360)

 

Aramark, which sells 15,000 bags of peanuts every season at Arrowhead, said Chiefs officials approached them to find ways to comply with the team’s Extra Yard for the Environment waste reduction and diversion-from-landfill initiative.

As part of the 18-month developmental process, BASF worked with Missouri Organic Recycling in Kansas City to test packaging prototypes and ensure the final product met composting guidelines for quality and safety. The product is the first commercially available peanut bag to be made from BASF’s certified compostable ecovio biopolymer and Epotal adhesive.

The Chiefs are selling the peanuts for $5.75 per bag, the same price as the old bags made of non-compostable materials. Fans at Arrowhead can dispose of empty bags at compost bins or leave them under their seats for postgame pickup and sorting.

Paul Kearns, BASF’s business development manager, said, “We welcome the opportunity to demonstrate to snack producers and users of flexible packaging that compostable is a viable waste reduction strategy.”

“Over the past few years we have put an increased focus on our sustainability program, Extra Yard for the Environment, and have worked to find new, innovative ways to reduce our organization’s carbon footprint,” added Brandon Hamilton, Chiefs vice president of stadium operations. “We have received tremendous support from our partners, such as Aramark, and have been fortunate to work with…organizations like BASF and Hampton Farms, who are dedicated to helping us meet our goals.”

Philadelphia-based Aramark’s main objective, pending additional testing at other NFL stadia, is to expand the compostable bag concept to include all peanuts sold for all of their food clients.

 

SACRAMENTO KINGS “SPOTLIGHT” SUSTAINABILITY AT RECENT HOME GAME

On November 20, the Sacramento Kings Foundation hosted the first Spotlight Night of the 2017-18 season at Golden 1 Center, supporting regional non-profits using NBA basketball as an agent of change in the community. While the Denver Nuggets walked away with a 114-98 victory, it was Yolo Farm to Fork — a nonprofit whose work educating students on the importance of locally grown fresh food and reducing waste through school gardens — who won the night and earned its place in the “Spotlight.”

 

Spotlight Night Kings

 

“Sustainability is one of our core values, and we’re passionate about how we can continue to reduce our impact on the planet,” said Kings President of Business Operations John Rinehart. “Through our Spotlight Nights, we’re able to support the work of incredible non-profits by sharing our stage with over 17,000 fans to raise awareness.”

During Spotlight Nights, a Sacramento-area nonprofit will “take over” the arena and engage Kings fans through in-arena programming, social media, concourse activations, and more. The Spotlight on Sustainability Night was the first in this season’s three-part series with future game nights focusing on health and education.

Yolo Farm to Fork took over the arena, sharing their message at an informational table and with special farm boxes in the suites and lofts in the arena. They educated fans on best practices for growing in-season produce, composting techniques and incorporating farm-fresh food into school lunches – thus helping Sacramento area residents reduce their environmental impact.

The Kings made sure fans were engaged and entertained, with a “Veggie Race,” videos featuring farm-to-fork trivia, as well as sharing some of the team’s innovative practices that helped Golden 1 Center become the world’s first LEED platinum arena while earning GreenSportsBlog’s “Greenest New Stadium/Arena” award for 2016.

 

 

 


 

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The GSB Interview: Diana Dehm, Sustainability Radio Anchor + President, Climate and Sports Youth Summits

Like many of us, Diana Dehm understands that humanity needs to take significant actions to take on climate change to avert its most severe effects. Unlike most of us, she’s devoted her work life towards that end. The LA-based Green-preneur hosts the Sustainability News and Entertainment Radio Show and is president of Climate and Sports Youth Summits, a series of events that uses sports to engage students from primary grades through high school in climate change education. GreenSportsBlog talked with Ms. Dehm to understand, 1) the motivation behind her climate change-fighting spirit, and 2) what Climate and Sports Youth Summits are all about.

 

GreenSportsBlog: Diana, there is so much to cover so let’s get right to it. When did you get into the environment, into climate change? And when did you decide to work in this space?

Diana Dehm: Thanks Lew for all you do. You are right there is SO MUCH to discuss! Growing up in California until I was 15, I always had a passion for clean oceans. I’m a diver, sailor and a SUP Surfer or Paddleboarder. Moved to the Boston area at 15, went to Lesley University there, ultimately came back to Southern California. Started out as an environmental health and safety consultant; working for clients like AT&T, NBC, NCR and many more. Companies like those had started to get that sustainability was good for business. Eventually I moved up and became a VP for two large environmental consulting firms.

 

 

diana dehm

Diana Dehm (Photo credit: Diana Dehm)

 

 

GSB: What did you do for those firms and their Fortune 500 clients?

DD: We provided strategic counsel, environmental, health and safety (EHS) audits, and helped them integrate sustainability and environmental better practices into their businesses. We pushed them beyond mere compliance, demonstrating that doing so would drive social and tangible value for their companies and, in the process, reduce CO? emissions. We worked with companies on their supply chains, helping them to replace high polluting suppliers with companies that worked towards making “zero impact” by emphasizing biodegradability, recycling and more. Then, we would seed these stories into the media.

GSB: That sounds great — can you give us an example?

DD: Sure! GE needed environmental and health training at their NBC studios in the Los Angeles area — this was before they sold NBC to Comcast — and so I led that effort with an awesome team. GE and NBC were great leading the way towards educating their many employees.

GSB: Impressive! Sounds like you were on a great track in the corporate sustainability consulting world. What made you change course and where did that change take you?

DD: 2007-2008 was the game changer. My dad became ill with pancreatic cancer and I contracted a MRSA bacterial infection; was in and out of the hospital for a month.

GSB: Oh no!

DD: That was quite the wake up call! It strengthened my need to do big things for humanity and the planet…and FAST. So I quit my job as a VP/partner and, with the encouragement of several clients, went off on my own.

GSB: What did you do?

DD: I started working on technology innovation and how it connects to sustainability and more…Big Data, City integration, Predictive Technology, Virtual Reality, and Sense Technology…LOVED IT. In 2009, I started Sustainable Business Partnerships. It brought technical innovation and top-flight business thinking to the triple bottom line/CSR world. Some examples: I worked with Hewlett Packard Labs in Palo Alto, and I helped support tech innovation for a city in Southern California for which Hewlett Packard managed IT.

GSB: As a career-shifter and pivot-er, I have to say, you are a role model! But how did this lead to a radio show?

DD: OK…love this story. In 2010 I was visiting family on the east coast…went to dinner with an old friend. After hearing me describe my sustainability work, a friend of that friend said “you should do a radio show about all of this!” “How in the world would I do THAT,” I replied. His calm response? “I manage WSMN-AM 1590, a radio station in Nashua, NH! You can start there!”

GSB: Had you been on the air before?

DD: NEVER! I had NO IDEA WHAT I WAS DOING! Really, no clue. And here I was hosting a one hour show every Tuesday. I really just wanted to create a platform to share the solutions on the planet happening right now. Remember the economy in 2010 wasn’t so great. Thought we needed some inspiration from amazing guests from around the world!

GSB: One hour can be a loooonnng time in radio!

DD: You ain’t kidding, Lew. So like Nike says, I “just did it.” I found myself on the air the following Tuesday as the host for Sustainability News & Entertainment. Flew to New Hampshire to do the shows. It was so much fun interviewing and learning about some of the most sustainable innovations on the planet and how we can connect the dots globally to take action. Interviewed a broad range of folks — sustainability directors, sports executives, green-minded kids, scientists, politicians, musicians, artists, celebrities, the military –my early guests were especially brave. I stay connected to many of them to this day.

GSB: Terrific! Flying east to do the shows? That sounds, well, unsustainable.

DD: You’re right. So in 2010 we built a “Studio in a Box,” a flexible studio, for me..I can travel the world with my studio in a box. It was awesome at COP21 in Paris.

GSB: Amazing. How are you funded?

DD: I’ve self-funded the show because I do like the feeling of being able to work without corporate influence. I do plan to seek outside funding but would only do so if I maintain editorial control. I am convinced sustainability-minded sponsors would benefit greatly by reaching our green-minded global audience that reaches 3 to 5 million.

GSB: HOLY COW! How did you build that kind of audience?

DD: The market was ready and open: when the show started in 2010, there were few green-themed radio shows. The show’s real-world, solutions-based and positive ethos was unique…that’s why our tag line is an open sourced focus on solutions happening on the planet right now.

GSB: Not pie-in-the-sky, though, right?

DD: Nope. Always fact based. But that solutions-based approach really works. The audience grew organically as other stations, including NPR affiliates, started to pick it up. In 2013-14, we pitched the show to major radio stations. Their response? “Too new, different, controversial.”

GSB: Really? I think controversy is what radio station owners want?

DD: You would think. But the economics of the traditional, terrestrial radio business was changing — so I went to the digital world, streaming live shows, podcasting and using social media to reach a global audience of next generation entrepreneurs and innovators. That was clearly for the best as now we are blessed with having that low seven-figure audience.

GSB: Not to be redundant, but Holy COW!

DD: Thank you! It really is amazing. Anyone can listen live anytime, anywhere. I was surprised to learn that the biggest audience segment is in China — interesting to correlate that with how fast China is growing their renewable energy market. Russia and Brazil also contribute significantly; the US is third in audience size.

GSB: What do your listeners learn about?

DD: How people are making a living driving positive human impact while reducing environmental impact. From climate reduction, to zero waste, to water harvesting, to renewable energy – from the race car world to celebrities to musicians to CEO’s.
Now, like I said before, I haven’t made money doing the show so I continue to make my living through sustainability consulting, working with non-profits, corporations and schools.

GSB: Ahhh…schools! So now I see most of the Diana Dehm picture: the radio show, your interest in education. Where does your interest in Green-Sports come in? Did you ever cover Green-Sports on your show?

DD: YES! First of all, I saw the sports-environment-planet connection about 20 years ago but didn’t know what to do with that. But then I went to the first Green Sports Alliance Summit and was hooked. — I’m a sports fan and an athlete so I know the power of sports. I saw the potential connections between sports, solutions-based thinking and innovation. So that’s a part of my consulting work. And, we have done lots of sports-themed radio shows. I love them. I can’t recall the year right now — when we had 10 people — from teams, stadium managers, all talking about what they were doing to green the sports world, and how they were influencing sustainability more broadly. It was GREAT! We’ve done several Super Bowl-focused shows, talked with NFL Green’s Jack Groh and the Green Sports Alliance’s board chairman Scott Jenkins about Zero-Waste Super Bowls. We’ve had Justin Zeulner, Executive Director of the Green Sports Alliance, on our air….

GSB: The trade group for the Green-Sports world…

DD: Exactly. Now, on schools, I love kids, and we’ve had them on our show a lot..They get sustainability and climate change. Back in 2010 while interviewing MIT’s Drew Jones from Climate Interactive, he was telling me about when he was in school at Dartmouth, he and a bunch of his college buddies decided to learn what their trash impact was and decided to carry their trash around with them for a week…well, I thought that idea that needed to be recycled…

GSB: Pun intended…

DD: …So I came up with the Trash On Your Back Challenge, made it up. Drew and I pulled some heavyweights to the table to try it — Rear Navy Admiral Len Hering, the aforementioned Atlanta Falcons GM and GSA Co-Founder Scott Jenkins, Former Senior Policy Counsel at the Office of Chemical Safety and Pollution Prevention, US EPA Matt Bogoshian, Former President/CEO, along with many others. We walked around with our trash on our back for 5 days and learned the hard way that the average person in the US generates 4.4 pounds of trash per day. Carrying that weight around on your back provides an incentive to reduce it…right? It was smelly too, so we end up innovating ways to avoid waste and smell.
The Challenge still goes on today. Thousands of people around the world have taken it, diverting tons of waste from what I call our earthfills – our earth and our oceans.

 

 

Diana Dehm Trash on Back

Diana Dehm, flanked by Scott Jenkins (l) and Matt Bogoshian, is ready to embark on the Trash on Your Back Challenge. (Photo credit: Diana Dehm)

 

GSB: I can only imagine How low did you go?

DD: Together we were able to knock down the 4.4 pounds of trash per day, down to 0.8 pounds on average. It’s all based on simple choices.

GSB: That’s an incredible reduction! So how did you get from Trash on Your Back to Climate and Sports Youth Summits?

DD: After attending several Green Sports Alliance Summits, I realized there was only one thing they were missing: kids. Kids love sports, of course. After working on student summits for many years, I shared my idea of having a kids module at the Green Sports Alliance Summit with their executive team. They loved the idea and saw great potential impact.

GSB: Who was on your team and what did you end up creating?

DD: I brought in a great team: One of most brilliant, sustainability-minded principals I knew – the former coach, and Co-Founder and CEO of the Green Schools National Network, Jim McGrath and asked him if he would like to start a non-profit focused on harnessing the power of sports to motivate K-12 students and college students to take action on climate change. Thankfully, he said yes and we proceeded to bring two other education superstars from Florida: former Olympic soccer player, teacher, and founder of the How Low Can You Go Net Zero Energy Challenge, Linda Gancitano. And Broward County’s Sustainability Teacher of the Year; Elaine Fiore.

GSB:…Don’t know Jim but I do know Linda and Elaine, interviewed them in fact. LOVE “How Low Can You Go” — sports teams working with schools on a challenge to reduce the schools’ carbon emissions…I can’t imagine two better people for your team.

DD: Indeed, they are the best!

GSB: So what did you all come up with?

DD: We partnered with the NBA’s Miami Heat for our first Climate and Sports Youth Summit, which took place at American Airlines Arena. Students, athletes and celebrities came together for a fast-paced, educational, fun day. Started at 9 AM with the tip off: “Game On For the Planet.” Brought a basketball and started passing it around quickly. Anyone who caught it had to shout out something they would do to protect the planet, reduce carbon emissions, etc. Then we took tours of the American Airlines Arena and were shown the recycling systems, the LED lighting and the other sustainability aspects of the building’s operations. We had students presenting to students, engaging them with games like “Climate Eliminators” and “Recycle Relays” and we took the “Trash On Your Back” zero waste Challenge – and the students left with their own climate action plan along with knowing we are there to support them.

GSB: They must’ve loved it!

DD: For sure. And we taught them, through the “How Low Can You Go Challenge,” how they could help their schools reach Zero Energy. We also asked them for their own ideas. One great one was “Plastic Mermaids” — a symbol of the need to get plastics out of the oceans. The kids brought them to the mayor of Broward County, FL. The Mayor liked it and showed it to the state senate in Tallahassee.

GSB: And then you brought Climate and Sports Youth Summit to the Green Sports Alliance Summit (GSA) in Sacramento in June. What was that like?

DD: Oh it was a big success…It was a two-day program at Golden 1 Center, the LEED Platinum home of the Sacramento Kings, vs. one day in Miami. We had 60 students, mostly from the local area. Day 1 was similar to Miami. On Day 2, the students monitored waste, recycling and composting stations in the arena. There was a scavenger hunt where the students were challenged to go to the various sustainable product and service exhibitors at the GSA Summit and learn about their sustainable innovations and thinking. And then the kids got to do some “trash talking” while manning the trash and recycling receptacles, helping adults learn how to recycle and compost. Afterwards they headed down to the court where they got to feel like an NBA player.

 

CSSS Montage

Kids make their presence felt at the 2017 Climate and Sports Youth Summit in Sacramento (Photo credit: Diana Dehm)

 

GSB: They must’ve eaten that up…

DD: They LOVED IT! former King Doug Christie shared his inspirational story with them, and left the students knowing that they can take action on anything they put their minds to. Calum Worthy of Disney Channel fame presented and was INCREDIBLE! He stayed with the kids for 2-3 hours and communicated, in compelling fashion, that solving climate change is a huge career opportunity for them. Also, the Oregon State student-athletes you wrote about awhile back…

GSB: Sam Lewis and Jesikah Cavanaugh from the Beaver Athlete Sustainability Team (BAST)?

DD: Yes! They shared how, by creating the first student-athlete-run sustainability organization, they are helping Oregon State fans get involved in the greening of their games.

GSB: Did you have corporate sponsors in Sacramento?

DD: Whole Foods Market supported us, giving out healthy food to the kids. And the Sacramento Municipal Utility District (SMUD) provided funding and built awareness for the program.

GSB: That’s great…So when’s your next Summit?

DD: We’re heading to Boulder, CO, the University of Colorado in December. Hosted by Dave Newport, their Director of Environment. Can’t wait! And 2018 will be bigger and better. Our goal is to obtain funding so we can host 20 summits per year and then grow from there. So sponsors, please join us and support our kid’s futures. I like saying “Love them, educate them, support them, and get out of the way!” – Kids get it and, once given the tools, will take action on climate!

 


 

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The GSB Interview: Justin Zeulner, Previewing the 2017 Green Sports Alliance Summit

THIS IS PART TWO OF A TWO-STORY SERIES ON THE GREEN SPORTS ALLIANCE.

Part One, posted Thursday, centered on the Alliance’s statement about President Trump’s decision to pull the U.S out of the Paris Climate Agreement (#Prexit) and its new “Live Green or Die” initiative.

Today’s Part Two is devoted to the seventh annual Green Sports Alliance Summit, taking place in Sacramento, CA at Golden 1 Center, the new LEED Platinum home of the NBA’s Kings, June 27-29. The Summit’s theme is PLAY GREENER™. What does that mean, exactly? To find out the answers to this and other Summit-related questions, GreenSportsBlog spoke with Alliance Executive Director Justin Zeulner. NOTE: The interview took place before Prexit. 

 

GreenSportsBlog: Justin, I know things must be crazy with the 2017 Green Sports Alliance (Alliance) Summit in Sacramento close at hand so thanks for taking the time to talk. Tell us, what does the Alliance mean by the PLAY GREENER theme for the Summit?

Justin Zeulner: My pleasure, Lew. To us, PLAY GREENER, which is not only the tagline for the Summit, but also for the Alliance more broadly, means anyone and everyone in the sports industry can get involved in the sports greening movement. We’re focusing this year’s Summit on how fans, athletes, and communities are getting engaged around sustainability. At the Summit, attendees will hear stories about how teams, leagues, venues, and athletes are doing this through our plenary and panel discussion. Many of our breakout sessions will even provide road maps for how they’re doing this inspiring work. To give you a sense of what I mean by that, let’s go back a few years. You know well, and have written about how the sports greening movement’s early days were mainly inward focused, concentrating on the greening of the games at the stadium, at the arena—from LED lights, to LEED certified stadiums, to recycling. Well that work has become the norm now; the green sports standards are pretty much set. The Summit is going to highlight how the next, impactful opportunity for green sports and the Alliance is to be outwardly focused. How teams are connecting with fans, at the stadium but also, crucially, at home, to get them making mindful, greener decisions; how teams and leagues are working with environmental non-profits and community groups; how corporate sponsors are getting behind green sports initiatives; and more.

 

Zeulner headshot_PBJ

Justin Zeulner, Executive Director, Green Sports Alliance (Photo credit: Green Sports Alliance)

 

GSB: Well, you’re certainly talking GreenSportsBlog’s language, Justin. So many more fans consume sports on TV, online, and through other media than actually attend games. So you, we, have to get them involved in green sports.

JZ: And that we’ll be in Sacramento for PLAY GREENER is no accident. As we are being hosted by one of the leaders of the sports greening movement, the Sacramento Kings, at the LEED Platinum Golden 1 Center. The arena, a result of an innovative private-public partnership, demonstrates that Greater Sacramento is dedicated to being green through eco-smart buildings that is leading to a healthier community, not in some distant future but now, and in the near-term future. PLAY GREENER connotes a sense of urgency, that the time to act on environmental issues, on climate change, is now. We can’t leave it solely to our kids.

GSB: Amen! Do you think fans, whether at the ballpark or at home or on their mobile device, are ready to PLAY GREENER? By that I mean are they open to receiving environmental, climate change messaging through sports?

JZ: Yes! In fact, research shows fans are open to green messaging through sports. Because when people are in the sports environment, no matter where they’re consuming sports, they’re no longer Democrats or Republicans. Rather, they are Yankees fans or Cubs fans or you name it. And the word fan is absolutely key here. The passion of the fan differentiates sports from other forms of entertainment. If you reach them with a positive environmental message while people are in their fan mode, you can get to them.

 

Golden 1 Center

Golden 1 Center, home of the NBA Sacramento Kings and the site of the 2017 Green Sports Alliance Summit (Photo credit: Sacramento Kings)

 

GSB: Sounds like you’re talking about green sports, Version 2.0.

JZ: I think Version 5.0 is probably more accurate…

GSB: You know what? I agree…As there have been several inflection points for the sports greening movement over the past few years…

JZ: When you take a step back, you can see that the sports greening movement is in the midst of a typical evolution in its “product life cycle.” At first, we had to build the foundation…the greening of the games at the venues. This allowed teams, venues and leagues to walk the walk. And the Alliance went from its foundation of 6 member teams to nearly 500, in 15 leagues and now in 14 countries–all in six years time. So the foundation is rock solid. Now we’re building the house, influencing society at large on climate change through sports. As I said before, the time is ripe for society to look inside our house to see what we’re doing. And what they’ll see when they look in are fan and community engagement programs, they’ll see more athletes getting involved. And—this is really important—all stakeholders in green sports will surely notice that the Alliance is moving from a model that focused mainly on the Summit as “the main thing”, with webinars mixed in, to a model that includes year-round, PLAY GREENER campaigns. Campaigns that include the Summit and webinars, but also the second annual Green Sports Day, October 6, as well as publications—like our Champions of Game Day Food Report and upcoming reports around paper and water.

GSB: How will PLAY GREENER play out in Sacramento?

JZ: We’re starting off with golf, which as you know, is innovating at a rapid pace in terms of the environment, from the PGA of America to the USGA to the R&A in the UK and beyond. A pre-Summit golf tournament, in concert with the Sacramento Kings Foundation, will kick things off at Granite Bay, a greening course…The Alliance is assisting there. Foursomes will see what is happening from a sustainability perspective as they play the course. And then there will be green golf content at the Summit. Another key area at the Summit will be food. The Kings will, at the Summit, share their approach to using local food at the arena, along with their concessionaire, Aramark.

 

Chip In Golf Invitational

 

GSB: Both are leaders in at the intersection of sports and sustainable food.

JZ: Absolutely. Another area we will be exploring at the Summit is measurement, where are we on measuring the sustainable efforts of our teams and how we can do better. This is a must for the Alliance and for the sports industry more broadly. We’ll be talking about how teams and venues are measuring water usage, energy and food waste. Also, the community impact of the teams’ and venues’ sustainability programs will be examined. What’s been really gratifying is that teams and leagues have really been pushing measurement of environmental impacts, which has attracted the interest of the EPA and of the DOE.

GSB: Makes sense. As the expression goes, what gets measured gets managed and what gets managed matters. Plus measurement—after all, what are batting average, third down conversion rate, player efficiency ratings, but measurement tools—is endemic to sports. I understand that the Pac-12 is having a “summit within the Summit” of sorts…What will that be about?

JZ: I’m glad you brought that up. In the big picture, we see the college sports in the US as a great area for growth of the sports greening movement. That’s certainly been the case the last few years. In fact, Ray Anderson, Athletic Director at Arizona State University and an Alliance board member, introduced us to leaders at the other Power 5 conferences (ACC, Big 12, Big Ten and SEC) and the NCAA. And he was a prime mover behind the first Pac-12 Green Sports Conference, which will take place in Sacramento the day before the Alliance Summit kicks off. It will take a deep dive into the many and varied green sports efforts undertaken by the conference and its member schools.^ We expect attendees from the other Power 5 conferences, non-Power 5 conferences, as well as Division II and III, to benefit from the sessions. In addition to the Pac-12, we’re also going to have a Green Sports Youth Summit, a joint effort of the Alliance, Climate Sports Student Summits, and the Kings Foundation. Hosted by radio personality Diana Dehm, we will have speakers from Disney, the How Low Can You Go Challenge, and more…

GSB: The in-school carbon reduction challenge that was started in Florida by Linda Gancitano?

JZ: Exactly. And we will also have, as in past years, our Women, Sports & the Environment Symposium. Our opening night speakers will include the Mayor of Sacramento, Kings owner and green sports visionary Vivek Ranadivé. And Basketball Hall of Famer Bill Walton will be interviewed by Abe Madkour, Executive Editor of Sports Business Journal.

GSB: Bill Walton? That is PERFECT. All-time great player. Announcer. Outsized personality. Grateful Dead Head. Environmentalist.

 

Walton

Bill Walton: Two time NCAA championship winner (UCLA), two time NBA champion (Portland, Boston), member of the Basketball Hall of Fame, NBA and college basketball announcer, Grateful Dead Head. And Keynote Speaker at the 2017 Green Sports Alliance Summit. (Photo credit: Awful Announcing)

 

JZ: I knew him when I worked with the Trail Blazers in Portland—he’s a real climate change advocate who knows what he’s talking about. Jeremy Jones from Protect Our Winters (POW) is also on the docket, as is sustainable surfing, and much more.

GSB: What Jeremy Jones and POW are doing is fantastic, especially their lobbying for climate action in Congress. Speaking of politics—nice segue, right?—have you noticed any slowing of interest on greening issues among team owners since the change of administrations in Washington in January. My educated guess is many team owners likely supported Donald Trump, not exactly a climate change fighting champion.

JZ: We have not seen any slow down of greening from any team owners, any league, or from sponsors. In fact, we’ve seen the opposite—more engagement by teams on sustainability since the election.

GSB: That’s great to hear. Sounds like it will be an active, fun and substantive summit. I can’t end our talk without bringing up the media—or, to be accurate, the lack of media attention green sports has gotten. How does the Alliance hope to combat that, at the Summit and beyond?

JZ: Well, we know we need to get the great green sports stories to media outlets. And they should cover them for two reasons: 1. Their audiences will like them, and 2. They’re powerful stories. I am confident increased media coverage will happen, naturally and organically.

GSB: Is that something the Alliance will be measuring over the coming months and years?

JZ: We already measure it, in the context of our members and the Alliance. We’ve seen a 60% increase in media references to our organization over last year. Let’s not forget the social conversations either—in 2016 we found #greensports saw an over 350% increase in use across Twitter, Facebook, and Instagram! We only anticipate the coverage to increase and the conversations to amplify!

GSB: Those are strong results and I hope you’re right. But “I’m from Mizz-ou-rah” on this: I feel network and local sports broadcasters need to do much more to publicize green sports. One more thing: If people want to PLAY GREENER and attend the 2017 Green Sports Alliance Summit, how do they go about it?

JZ: Easy. Just go to http://summit.greensportsalliance.org/register/ and you can sign up in a few minutes.

 

 

^ Pac-12 school roster: Arizona, Arizona State, Cal-Berkeley, Colorado, Oregon, Oregon State, Stanford, UCLA, USC, Utah, Washington and Washington State