GreenSportsBlog’s Five-Year Anniversary…A Reflection

When I started GreenSportsBlog back on May 22, 2013, I had no idea what to expect.

I had never blogged before, wasn’t sure if there would be an audience for content about the intersection of Green & Sports, and didn’t know if the movers and shakers of the Green-Sports world would talk to me.

Five years and 512 posts later, I can say happily say there is consistent and growing interest — our 7,000+ monthly readers attest to that. And I have been blessed to be able to interview Green-Sports activists, corporate leaders, eco-athletes, and more. To all, I say a heartfelt thank you — and keep reading and commenting!

To commemorate GSB’s fifth anniversary, I thought you might find it interesting to read about how I came to write about Green-Sports and to see which posts have been the most well-read.

 

HOW I BECAME A GREEN-SPORTS BLOGGER

A lifelong, passionate New York-area sports fan — for those who haven’t read this blog much, the Jets, Knicks, Rutgers, and Yankees are my local favorites, along with North London’s Tottenham Hotspur in the Premier League. While at Rutgers, I announced football and basketball while a student at Rutgers on WRSU-FM

 

WRSU Knightline

Yours truly, 2nd from right and mustachioed in an old school Jets jersey, making what must surely have been an astute point on Knightline, the post-game sports talk show on WRSU-FM, the Rutgers student radio station back…a few years (Photo credit: WRSU-FM)

 

I tried to make a go of sportscasting as a professional, but it is a very tough way to make a living. After earning my MBA from NYU’s Stern School of Business, I pivoted to the sports business, where I was fortunate to spend 15 years, starting in the early 1990s through the mid 2000s, working in advertising sales and marketing. Getting paid to go to the World Series, NBA Finals, World Cup and more? How cool was that?!?!

The environment interested me — it was a factor in my voting decisions; I supported the Sierra Club and like organizations. But did my greenness match my sports fandom? Only when it came to the Jets, who wear green. Otherwise, not even close.

Until 9/11.

Working for Sports Illustrated Kids in midtown Manhattan at the time, I was very fortunate personally to not know anyone in the Twin Towers. Still, I felt like I had to do something. This was the Pearl Harbor of my generation and this was my home city.

But what to do?

It wasn’t until about four months after that horrible day that I found my answer.

In “Green Is the New Red, White & Blue,” Pulitzer Prize-winning New York Times columnist Thomas L. Friedman posited that we in the U.S. were fueling the wars on terrorism that we were fighting (we were already in Afghanistan at the time; the invasion of Iraq was a year or so away) by our insanely profligate energy use. His logic went something like this:

  1. The U.S. represented four percent of the world’s population but 25 percent of its energy usage.
  2. Since 9/11 happened before the fracking-led domestic oil and gas production boom, we had to source a good chunk of our energy from places like Saudi Arabia.
  3. The Saudi royal family siphoned some of that U.S oil revenue to its Wahhabi extremists to ensure they would remain in power.
  4. And those Wahhabists funded the training of 15 of the 19 9/11 attackers.

It was like the compact fluorescent lightbulb went on above my head! Green was going to play a big part in the solutions to geopolitical problems and I would play a small role. So I “greened up” my personal life, buying a hybrid car (becoming a very early adapter; I knew more about how a hybrid worked than the salesman), changing out all my lightbulbs to compact fluorescents, and becoming an almost-vegetarian.

But that wasn’t enough.

I needed to somehow green my work life. This became even more of an imperative the more I learned about climate change.

But how to get a green job? In 2002-2003, most were technical in nature. And, let’s put it this way: You do NOT want me installing solar panels on your roof.

So I thought, “what am I good at?” Sales, marketing and story telling. The trick was how to translate that from the mature sports industry to the nascent world of green business.

I began to network like crazy, joining a gaggle of sustainable business groups in New York. But when I couldn’t find what I call green “job-jobs” for someone with a sales/marketing/communications background, I decided, in September 2005, to take a risk, leaving SI Kids and recreating myself as a sustainability-focused, business development, marketing and communications consultant.

Since then I have helped a wide array of organizations — from Fortune 500 companies to startups to nonprofits — tell their sustainability stories more powerfully, generate new revenue by selling sponsorships to green events, and garner positive media coverage for their sustainability-related accomplishments. Some of my clients whose names you’d recognize include BT (aka British Telecom), Empire State Building, Whole Foods Market and the Wildlife Conservation Society

Then, about three years into my life as a sustainability consultant, in 2008-2009, I began to wonder if there was an intersection of Green and Sports, with the idea being that I would love to marry my two passions.

So I poked around and found out there was a fellow named Dr. Allen Hershkowitz who, working with NRDC, helped the Philadelphia Eagles and minority owner Christina Weiss Lurie make sure the toilet paper at Lincoln Financial Field wasn’t being sourced from eagle habitats. 

What an introduction to Green-Sports!

A year or so I discovered that a small group of pro sports teams from Portland, Seattle, and Vancouver had banded together to form the Green Sports Alliance. Their goal was to share better practices on energy efficiency, waste, and more. This sounded like an organization and a movement — Green-Sports — that was poised to grow. 

And I needed to be a part of it! But again, my question was “how?”

In 2011-12, I did more digging — and noticed that the Alliance was growing well beyond its Pacific Northwest roots, and that the organizers of the London 2012 Olympics made sustainability a key strand of their DNA. 

I figured media organization must be covering this burgeoning Green-Sports field. 

No one was.

So I decided would become that media organization.

And that led to GreenSportsBlog’s birth five years ago, almost to the day.

 

Lew GSA 2

Yours truly, making what what must surely have been an astute point at the 2016 Green Sports Alliance Summit in Houston (Photo credit: Lewis Blaustein)

 

FIVE KEY LESSONS

I’ve learned a ton these last five years — so much so, I could write an entire post just on that topic. But, for purposes of this story, I’ll boil it down to five key lessons that have been imparted to me by you, the readers, based on your comments and which GSB posts have drawn the most traffic:

  1. Allow the People Building the Green-Sports World to Share Their Stories Directly with Readers: Based on reader comments, The GSB Interview is the most popular segment on the blog. Sharing the unfiltered insights, struggles and successes of a wide array of women and men who are responsible for greening the sports world is an honor and a pleasure.
  2. Go Beyond Major League Sports and Mega-Events: Of course, we cover the greening of major pro sports leagues in North America and Europe, as well as of mega events like the Olympics and the FIFA World Cup. But stories like Forest Green Rovers, the fourth tier English soccer club that is the Greenest Team in Sports, and the St. Paul Saints, the minor league baseball team in Minnesota which won the Greenest New Stadium of the Year in 2015, have drawn some of the site’s best traffic numbers.
  3. Write with the Voice of the Sports Fan: From reader comments back in GSB’s early days, it seems that most expected the blog to be written by someone with a cleantech, facilities management and/or “green journalism” background. Many sounded pleased that I brought a different point-of-view, that of a passionate sustainability communicator who is also a big sports fan. Understanding and loving sports — and the people who follow it — was and is important. Especially when one considers, as Allen Hershkowitz is wont to say, that 13 percent of Americans follow science, but 65-70 percent follow sports. And as Nelson Mandela offered, “Sports can change the world!”
  4. Bringing a Sense of Humor to the Table is a Good Thing: Our forays into the satirical have been well received by readers and commenters. The July 2014 story in which I imagined that LeBron James decided to leave Miami to return to Cleveland — not because he wanted to go home, but because he was afraid of climate change’s effects in South Florida — remains the blog’s most read post. In fact, every post in which I’ve included the words “LeBron” and “James” has scored well. That bodes well for this one :). Hey, the climate change fight can be a very hard slog at times, so adding a dollop of humor here and there can’t hurt.

The fifth key lesson is that Green-Sports Needs To Play the “Climate Change Fight” Game…and It Needs to Play to WIN!: Herm Edwards, now the head football coach at Arizona State University, was coaching my New York Jets back in 2002, when he famously ranted that “The great thing about sports is, you play to win the game! Hello?! You play to win the game!!!”

 

Herm Edwards’ 2002 “You play to win the game” rant

 

To me, it’s clear that Green-Sports needs to be playing the “climate change fight” game. But are we? And are we playing to win? Despite some moves in the right direction, it’s clear to me that the Green-Sports world is not there yet.

Hey, I get it: Climate change is political and sports is where people often go to get away from politics. But acknowledging those realities shouldn’t mean we abandon the fight. 

And then there are two other important realities at play here:

  1. Climate change is the most existential threat the world faces
  2. It will take consistent and unyielding passion to generate the political will to turn humanity away from the carbon train wreck we’re hurtling towards.

It says here that tapping into the passion of sports fans and the massive size of the fan base is essential to the climate change fight. I have been heartened by the many GreenSportsBlog readers who have encouraged me to continue to push the Green-Sports world and sports media (#CoverGreenSports) to engage more forthrightly on climate change. I certainly will.

 

MOST READ GREENSPORTSBLOG POSTS

Here is a list of our 10 most read posts over our first five years. Enjoy and please keep reading and sharing GreenSportsBlog!

  1. The REAL Reason LeBron Chose to Leave Miami for Cleveland: Climate Change (July 2014)
  2. The GSB Interview: Mark Teixeira of the NY Yankees; Helping to Rebuild and Green NW Atlanta (February 2016)
  3. Mercedes-Benz Stadium: Super Cool, Super Green Future Home of the Falcons and Atlanta FC (November 2015)
  4. Birds Flying Into Minneapolis’ Glass-Walled US Bank Stadium Not a Good Look with Super Bowl LII Only Two Months Away (December 2017)
  5. Integral Hockey: Rebuilding Broken Hockey Sticks–and Keeping Them Out of the Landfill (October 2015)
  6. How Green is Augusta National Golf Club, Home of The Masters (April 2016)
  7. The GSB Interview: Leilani Münter, Looking to Turn on the Speed and Turn Auto Racing Fans on to a Vegan Diet at Daytona (January 2018)
  8. Forest Green Rovers, Greenest Team in Sports, Earns Promotion Up England’s Football/Soccer Ladder (May 2017)
  9. PyeongChang 2018: How Green will the Winter Olympics Be? A Conversation with Sustainability Manager Hyeona Kim (August 2017)
  10. Green Sports Alliance Calls on Sports Fans To Take “Live Green or Die™” Challenge in Response to Trump Pulling U.S Out of Paris Climate Agreement (June 2017)

 

 


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Forest Green Rovers, Greenest Team in Sports, Safe From Relegation, Subject of Video from “The Years Project”

It has been a great week for Forest Green Rovers — the Greenest Team in Sports.  After flirting with relegation much of the season, the club assured itself of remaining in League Two, the 4th tier of English soccer/football, with two matches to play. And FGR was the subject of a short yet powerful video from the “YEARS Project.”

 

Management of Forest Green Rovers, almost universally acknowledged as The Greenest Team in Sports —it serves only vegan food to supporters and players alike and manicures its home pitch with a solar powered MoBot, among many other great, green things — realizes that the English soccer/football club’s ability to influence other sports teams and organizations on environmental issues in the future, is directly related to its performance on the pitch. The better it does, the higher up England’s football pyramid it reaches, the more media will cover FGR’s green story (#CoverGreenSports).

After a playoff win at London’s iconic Wembley Stadium last May earned FGR promotion from England’s 5th to the 4th division — the highest level it has ever reached in 125+ years of play. That led to more media coverage of the team and its sustainability story than ever before — GreenSportsBlog had been on this story since 2014 but suddenly, the ESPNs and The Guardians of the world were paying visits to the Forest Green’s New Lawn Stadium. 

Thus, the pressure was intense to avoid going down, the fate that will be suffered by the last and next-to-last place teams in the 24 team league.

Thing is, newly-promoted teams, whether to the Premier League or to League Two, often struggle to “stay up” in their first season against much stiffer competition. FGR was no different, wallowing near the bottom of the table (standings) for much of the campaign. But a strong late season run pushed Forest Green Rovers above the drop zone and the team clinched safety with two games to go on April 24 with a 0-0 draw at Yeovil Town.

 

FGR Stays Up

Members of Forest Green Rovers salute their traveling supporters after clinching safety from relegation in a 0-0 draw at Yeovil Town (Photo credit: Forest Green Rovers)

 

A couple of days later the, “YEARS Project,” an outgrowth of the outstanding, if not-nearly-viewed-enough climate change-themed documentary series “Years of Living Dangerously^,” went up on Facebook and YouTube with a short form (90 seconds) video that, despite (or maybe because of?) its brevity and no-narration style, tells the Forest Green Rovers story in eye-catching, memorable fashion. Check out the YouTube video here:

 

Here’s the link to the video on the YEARS Project’s Facebook page: https://www.facebook.com/YearsOfLiving/videos/1714770931943291/

If you want to see other short-form, climate change-focused content, on a wide variety of topics, I heartily urge you to LIKE their Facebook page.

In the meantime, here’s hoping Forest Green Rovers’ Chairman Dale Vince and company continue to build the team’s quality so they can contend for promotion to 3rd tier League One in 2018-19. Which will result in even more coverage of the club’s green story.

 

^ If you haven’t watched Years of Living Dangerously, click here — it’s worth your time!

 


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Turnabout Is Fair Play: GreenSportsBlogger Interviewed for Chester Energy and Policy Blog

It was fun to be the interviewee instead of the interviewer as Matt Chester, of the Chester Energy and Policy blog, chatted with me about where Green-Sports is now and where it needs to be.

 

Thank you to Matt Chester for using his blog as a forum to promote the importance and promise of Green-Sports. It was a pleasure to talk with him about the biggest success stories of the Green-Sports world (NHL, Forest Green Rovers), the most pressing challenges (how to meaningfully reduce fan travel-related carbon emissions, getting coverage for Green-Sports issues, etc.) and where things will go next. Click here to read the interview.

 


 

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GSB Eco-Scorecard #4: Catching Up with Green-Sports Leaders on the Field

Since 2013, GreenSportsBlog has featured the teams and athletes leading the sports-greening movement. What we haven’t focused on is their work on the field, in the arena, on the track.

So in September, we launched GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, an occasional series highlighting recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience.

But what if the eco-athletes struggle?

Hey, I’m a Jets, Knicks and Rutgers sports fan. I — and a gazillion other sports fans — certainly can relate to struggle. And those engaged in the climate change fight know it is a multi-generational slog. 

So the theme of today’s fourth Eco-Scoreboard entry is struggle and overcoming obstacles.

 

STEPHEN PISCOTTY STARTS ANEW WITH OAKLAND A’S, FIGHTS ALS ON BEHALF OF MOM

GreenSportsBlog first wrote about Piscotty last January after we learned that the then-Cardinals outfielder had majored in Atmosphere and Energy Engineering at Stanford and is keenly interested in the investment and climate change fighting possibilities in inherent in renewable energy. That Piscotty was coming off of a stellar rookie campaign in 2016 made the story all the better.

But 2017 proved to be challenging on and off the field.

On the field, Piscotty dealt with two stints on the disabled list with hamstring and groin injuries along with a sophomore slump at the plate. The double whammy led to a brief demotion to Triple-A Memphis in August.

The off field news was much, much worse as Piscotty’s mother, Gretchen, was diagnosed with ALS^ or Lou Gehrig’s Disease.

In our most recent Eco-Scorecard in January, we shared the news that Piscotty had been traded by the Cardinals to the Oakland A’s, only an hour’s drive from his parents’ home. Both the Cardinals and the A’s acknowledged that Gretchen’s illness was a factor in the trade. Amazing, no?

“It says a lot about both organizations,” Piscotty said in a February 23rd interview with Martin Gallegos of The San Jose Mercury News. “Baseball is very important, but sometimes there are other things that may take priority. It’s heartwarming and humbling, and we are so grateful.”

Piscotty is projected to be the A’s starting right fielder in 2018. After a very slow start at the plate in spring training, he rebounded over the past ten days, getting his batting average up to a respectable .269 with 2 home runs. If Piscotty can stay healthy, it says here that he will provide stability and punch to the Oakland lineup, with results resembling his breakout 22 HR, 85 RBI rookie 2016 campaign rather than his difficult 2017 (9 HR, 37 RBI).

Meanwhile, the 27 year-old has decided to set up a donation page along with his family to raise funds for ALS research.

“My mom was on board with it and we felt like getting something started would be a really cool thing,” Piscotty told Gallegos. “It actually came about by one of my mom’s really good friends, who has actually been helping us a tremendous amount at the house. She is going to run a couple races and dedicate those to my mom, so we are just rallying around that to raise funding and awareness and also kind of use my platform to attack it in that sort of way. I’m pretty excited about the support we have gotten already, and we’ll keep going.”

 

 

Piscotty A's

Stephen Piscotty in his new Oakland A’s uniform (Photo credit: Aric Crabb/Bay Area News Group)

 

 

More Piscotty: “It’s one of those things that is hard to talk about, but awareness is step one and then the funding. People have to know about it before they are going to donate, and what have you. I think that is the biggest thing. The ice bucket challenge that happened a few years ago was a tremendous thing, and I think there is a jalapeno challenge that is starting to circle around, and hopefully that catches fire too. Things like that day by day and little by little will eventually get us there.”

People looking to contribute to the fund can do so by visiting www.youcaring.com/alstherapydevelopmentinstitute-1101042#mlb-oakland.

 

POW MEMBER AND U.S. CROSS COUNTRY SKIER ANDY NEWELL HOPES PYEONGCHANG 2018 IS HIS LAST OLYMPICS

Cross country skier Andy Newell is a leading member of Protect Our Winters (POW), the group of elite winter sports athletes who advocate for climate action. In the run up to the 2014 Sochi Olympics, Newell co-drafted a letter with fellow Vermonter and climate change fighter Bill McKibben — and founder of 350.org — addressed to world leaders, urging them to sign the Paris Climate Agreement. He helped lead POW’s participation in the People’s Climate March in New York City last April and has lobbied members of Congress of both parties on climate-related legislation.

Qualifying for his fourth Olympics at age 34, Newell took on the high-pressured first leg of the 4×10 km relay. After a decent start — he reached the initial 1.67 km split in 8th place in the 14-team race — Newell struggled, ending up in 12th place with a time of 26 minutes 09.7 seconds, 1.28.8 off the lead. Team USA’s difficulties continued from there as they finished in last, 9 minutes 24 seconds behind the gold medal winners from Norway.

“As expected, it was tough,” Newell told USA Today Network’s Jeff Seidel. “It’s always nerve-wracking to go out first. It’s an honor to lead off the team, but it’s also a high-pressure situation. I went out and did my best. I was dying. I actually barfed my face off at the end of the race. That’s how I know I pushed myself pretty hard.”

 

Andy Newell

Andy Newell (r) and Canada’s Len Valjas scrambling during the first leg 4×10 km cross country ski race at the 2018 PyeongChang Olympics (Photo credit: Flying Point Road)

 

Newell hopes PyeongChang is his final Olympics, despite sounding like he wants to give qualifying for Beijing 2022 a go.

Wait, what? He wants to try out for another Olympics and…fail?

Well, when one considers Newell’s team-first, legacy-based ethos, his willingness to see the next generation of U.S cross country skiers beat him out four years from now starts to make some sense.

“The only thing that would make me happier than going to a…fifth Olympics would be that the U.S. team is so strong that a guy like me can’t make it,” said Newell to Seidel.“Hopefully those guys will be crushing it and they will be coming in as medal contenders…I hope that an old guy like me won’t even be able to make the team four years from now.”

 

FOREST GREEN ROVERS STRUGGLING TO AVOID RELEGATION

GreenSportsBlog readers know Forest Green Rovers (FGR) as the Greenest Team in Sports — from its solar powered “Mow-Bots” used to manicure the organic pitch at The New Lawn stadium to all vegan-only concession stands.

FGR took a major step up on the pitch in 2017, earning promotion from the fifth to the fourth tier of English football — the highest rung achieved in the club’s 125-year history. The trick for FGR this season is to stay in the fourth tier and avoid relegation down from whence they came. Their task is clear: finish above the bottom two places in the 24-team league when the campaign ends in May.

Newly-promoted sides often struggle to stay “up” and FGR is no different as they’ve flirted with the “drop zone” all season. But an undefeated February (three wins and a draw) gave the club some breathing room.

Their run of good play continued as the calendar turned to March when super-sub Lee Collins scored in the 81st minute to earn a back-and-forth 3-3 draw at Newport County.

 

Lee Colins

Forest Green Rovers’ Lee Collins (#5) exults after scoring the 81st minute equalizer in their 3-3 draw at Newport County on March 3rd (Photo credit: Forest Green Rovers)

 

The 81st minute came back to bite FGR at home on Saturday as it was Notts County who scored during that 60 second window to earn a 2-1 win, ending Forest Green’s six match unbeaten streak. Still, the club sits in 20th place with 37 points, seven points ahead of the drop zone with 10 matches to play.

But safety is not yet assured as the season moves to its May conclusion and the struggle continues for FGR with two road contests in four days.

First, Forest Green visits first place Accrington Stanley on Saturday. Then its a mid-week battle among two clubs eager to stay afloat when FGR heads to 19th place Crewe Alexander.

 


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GSB Eco-Scorecard #3: Catching Up with Green-Sports Leaders on the Field

Since 2013, GreenSportsBlog has featured the teams and athletes leading the sports-greening movement. What we haven’t focused on is their work on the field.

So in September, we launched GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, an occasional series highlighting recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience. And it provides much needed fun, something the climate change/environmental world can use more of.

Here is our third entry.

 

Stephen Piscotty, Oakland A’s

Those who’ve read our first two eco-scorecards and/or our profile of Stephen Piscotty last January will notice that the 26 year-old eco-outfielder is no longer a member of the St. Louis Cardinals.

The Stanford grad — with a degree in Atmosphere and Energy Engineering, Piscotty and a serious interest in solar and smart grid technology — was traded last month by the Cardinals to the Oakland A’s for two minor league prospects.

 

 

Piscotty Charles LeClaire

Eco-athlete Stephen Piscotty was traded from St. Louis to Oakland in December (Photo credit: Charles LeClaire/USA TODAY Sports)

 

On the surface, this looks like a strictly baseball move: After a stellar rookie year in 2016, Piscotty had a rough 2017:  Two stints on the disabled list with hamstring and groin injuries combined with a sophomore slump at the plate led to a brief demotion to Triple-A Memphis in August.

But there is much more to the move to the Bay Area for Piscotty than just baseball.

Piscotty received news over Memorial Day 2017 that his mother, Gretchen, who resides with Stephen’s dad in the Bay Area an hour’s drive from Oakland, had been diagnosed with ALS^ or Lou Gehrig’s Disease.

Cardinals’ president of baseball operations John Mozeliak was quoted in a USA TODAY story by Jorge L. Ortiz at the time of the trade as saying, “There were certainly some opportunities to move [Piscotty] elsewhere, and when you’re looking at how to break a tie, clearly [his mom’s illness] did play into it.’’

St. Louis’ compassionate approach towards Piscotty elicited praise from Billy Beane#, the A’s executive VP of baseball operations: “That’s what makes the Cardinals one of the classiest organizations in sports.”

Amen to that!

Gretchen Piscotty faces a very rough road ahead so it is a great thing that her son will be close by when the A’s are at home. Here’s hoping Stephen Piscotty rebounds with a strong 2018.

 

Vestas 11th Hour Racing In Contention After Three Legs of Volvo Ocean Race

Vestas 11th Hour Racing, the sailing team trying to win the ’round-the-world Volvo Ocean Race (VOR) while being its most sustainable squad, is in the mix after three of the race’s 12 legs.

Led by skipper Charlie Enright and team director Mark Towill, the team is tied for second position in the seven boat field. After winning the first leg from Alicante, Spain to Lisbon, Vestas 11th Hour Racing earned third place in both the second (Lisbon-Cape Town) and third (Cape Town-Melbourne) chapters. The teams left Melbourne to start the fourth leg on January 2 for Hong Kong, with expected arrival on January 15.

 

Leg Zero, Prologue start round the corner on-board Vestas 11th Hour, light breeze downwind. Photo by Martin Keruzore/Volvo Ocean Race. 08 October, 2017

The Vestas 11th Hour Racing team during the first leg of the Volvo Ocean Race in October (Photo credit: Martin Keruzore/Volvo Ocean Race)

 

Perhaps the main reason Enright, Towill & Co. have a solid chance to succeed on and off the water is the unique collaboration taking place between sport, business (Vestas, the largest wind turbine maker in the world) and philanthropy (11th Hour Racing, an organization that promotes ocean health by serving as sustainability consultant to elite sailing teams). The partnership resulted in a set of best-in-class set sustainability initiatives for Vestas 11th Hour Racing, including:

  • The calculation and offsetting of the team’s carbon footprint by tracking emissions related to travel, accommodations, electricity usage, water consumption and waste.
  • Outfitting each team member with a “sustainability kit” containing refillable water bottle, coffee mug, bamboo toothbrushes, and a personal water filter.
  • Eliminating single-use plastics and straws
  • Being ‘plastic negative’ by removing more trash from beach cleanups than they create during the race.  
  • Communicating the team’s vision of a cleaner, healthier environment to fans at race stops via an interactive Exploration Zone and during the race through its website, social media, and the #LeadingSustainability hashtag.

After Hong Kong, the race heads to Guangzhou (China) and back to Hong Kong. Then it’s on to Auckland (New Zealand), Itajaí (Brazil), Newport (Rhode Island, USA), Cardiff (Wales) and Gothenberg (Sweden), before finishing in The Hague (Netherlands) in June.

 

Three Mid-to-Lower Tier English Football Clubs Doing Great Green Things

Three English football (soccer) clubs, which currently reside between the fourth and sixth levels of the “Pro/Semi-Pro Football Pyramid,” (incredibly, there are 24 tiers) have earned our consistent attention by their innovative Green-Sports leadership off the pitch. Let’s see how they’re doing on it.

Forest Green Rovers (League Two*, English football’s fourth tier)

Forest Green Rovers (FGR) is the Greenest Team in Sports — earning that distinction in a myriad of ways, from solar powered “Mow-Bots” used to manicure the organic pitch at The New Lawn stadium to all vegan-only concession stands.

FGR took a major step up on the pitch in 2017, earning promotion from the fifth to the fourth tier of English football — the highest rung achieved in the club’s 125-year history — in a May playoff match at London’s Wembley Stadium. The trick for FGR this season is to stay in the fourth tier and avoid relegation down from whence they came. Their task is clear: finish above the bottom two places in the 24-team league when the campaign ends in May.

It’s been quite a struggle, especially lately: A 2-1 home loss to Wycombe on New Year’s Day, the club’s sixth in seven matches (the other match ended in a draw), put FGR at the bottom of the table/standings just past the season’s halfway point. A quick turnaround was needed and FGR delivered with Saturday’s taut 1-0 home win vs. 13th place Port Vale.

The club’s first win of the new year came courtesy of a goal from the newly acquired Reuben Reid. Per the official match report, the game-winner came in the 61st minute as “Reid picked the ball up 25 yards from goal and thundered a sensational left footed effort into the top corner.” Port Vale had several late chances for an equalizer but FGR held on for the win and the vital three points that went with it.

 

Reuben Reid

Reuben Reid (l) of Forest Green Rovers scored the game-winner in Saturday’s 1-0 home win vs. Port Vale

 

The win moved FGR up two slots to 22nd place, just out of the dreaded “Relegation Zone,” at least for now. Can the lads keep it up? We shall see, starting with Saturday’s tilt at 10th place Swindon Town.

 

Sutton United (National League*, fifth tier)

Just south of Wimbledon resides Sutton United F.C. and its 5,000 seat Gander Green Lane, the first football stadium to achieve The Planet Mark™ sustainability certification##. Reducing its carbon footprint by 13.6 percent in 2016 and diverting 88 percent of its waste from landfill helped the club earn the designation.

On the pitch, Sutton United is threatening to join Forest Green Rovers in the fourth tier next season — that is, if FGR can stay up. The Amber & Chocolates sit in third place in the National League, within shouting distance of second place and a promotion spot. They started the 2018 portion of their campaign just like they ended 2017 — hot — with a 2-1 win at Gateshead.

The sprint to season’s end in May picks up on Saturday when promotion rival Dagenham & Redbridge comes to Gander Green Lane.

 

Dartford F.C. (National League South*, sixth tier)

Dartford Football Club in Kent, 18 miles southeast of London, has always toiled in the middle-lower rungs of the English football pyramid, usually between the fifth and eighth tiers.

But the club’s 4,100-seat Princes Park, which opened in 2006, is definitely top tier, sustainability-wise: It was the UK’s first sustainable, purpose-built, small-sized stadium, featuring on-site solar panels, energy efficient lighting, a state-of-the-art green roof, and an advanced reclaimed rainwater system.

 

 

Princes Park Green Roof

Princes Park, with its distinctive and state of the art green roof, serves as the home of Dartford F.C. in Kent England (Photo credit: Sustainability in Sport)

 

On the pitch, Dartford is having a fine season. Since a loss on December 9, the club has gone unbeaten in its last six matches to move into first place in the sixth tier. First and second place finishers get promoted to the fifth tier.

Only six points separates first to eighth place so the battle for the two promotion slots is tight. Dartford can separate themselves from the pack a bit on Saturday when fourth place Havant & Waterlooville% comes to Princes Park.

 

 

^ ALS = Amyotrophic Lateral Sclerosis
# Billy Beane is also the metrics-oriented GM who was portrayed by Brad Pitt in the movie Moneyball
* The top six tiers of English football are, from first to sixth: Premier League, Championship, League One, League Two, National League, and National League South/National League North
## Planet Mark is a four year-old British sustainability certification system
Havant & Waterlooville is one of the great team names in sports.

 


 

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GSB Eco-Scorecard: Catching Up with Green-Sports Leaders on the Field

Since May 2013, GreenSportsBlog has featured the teams, athletes and events that are helping to lead the sports-greening movement. We haven’t focused on how they’re doing on the field. Until last month, that is. That’s when we launched GSB Eco-Scoreboard: Catching Up with Green-Sports Leaders on the Field, an occasional series highlighting the recent on-field/court results of the greenest teams and athletes. Why? Because if they do well, their green messages will gain a wider audience. Also, it’s fun. And if there’s one thing the climate change/environmental world can use more of — including the Green-Sports niche — is fun. 

 

Russell Wilson, QB, Seattle Seahawks 

The star quarterback of the Seattle Seahawks joined the ranks of eco-athletes when he helped promote “Strawless in Seattle September,” the Lonely Whale Foundation’s (LWF) campaign to get fans to keep plastic out of the oceans by dramatically reducing their plastic straw usage.

Wilson was challenged by actor and LWF co-founder Adrian Grenier on Instagram to #stopsucking — i.e. stop using straws — at least in September. He accepted and then challenged the “12s” — aka rabid Seahawks fans — to do the same: “I accept [Grenier’s] challenge to #stopsucking. Now I’m challenging you 12s! It’s going to take teamwork to save our ocean from plastic pollution.”

The 12s responded, as did many other Seattleites. According to Lonely Whale, in September alone, 2.3 million single-use plastic straws were removed from the city. In fact, the Seahawks, baseball’s Mariners and Major League Soccer’s Sounders all refrained from giving out straws to fans last month.

Yet, Wilson’s impressive success as a #stopsucking pitch man was outdone by his otherworldly performance on the field during Sunday’s thrilling, 41-38 instant classic win over the Houston Texans and their stellar rookie QB DeShaun Watson. While his stat line is phenomenal — a career-high 452 yards passing including 4 touchdowns (TDs) — it was the way Wilson led the Seahawks back, time and again, after Watson would put Houston ahead. He saved his best for last, driving Seattle 80 yards in just three plays with 1:39 left and no timeouts remaining.

 

Wilson Bleacher Report

Seahawks QB Russell Wilson prepares to pass during Sunday’s epic 41-38 win over the Houston Texans in Seattle (Photo credit: Bleacher Report)

 

The Seahawks, now 5-2 and in a first place tie with the LA Rams in the NFC West, host the Washington Redskins on Sunday.

 

Vestas 11th Hour Racing Wins First Ocean Leg of Volvo Ocean Race

Is GreenSportsBlog a good luck charm, or what?

We shared Vestas 11th Hour Racing’s groundbreaking sustainable sailing story just this past Friday and then what happens?

Saturday, the team, led by Charlie Enright and Mark Towill, won the first leg of the round-the-world Volvo Ocean Race, which traveled from Alicante, Spain to Lisbon, in wire-to-wire fashion, by several hours. They stayed ahead of the other seven boats through the Strait of Gibraltar, around the island of Porto Santo, and north to Lisbon.

“Can’t argue with the results,” said skipper Charlie Enright upon finishing in Lisbon. “We prioritized getting the right people and this provides us with a lot of confidence. I can’t say enough about the squad on the boat and the ones on the shore.”

 

Leg 01, Alicante to Lisbon, day xx,  on board Vestas 11th Hour Racing. Photo by James Blake/Volvo Ocean Race. 27 October, 2017

The Vestas 11th Hour Racing team, racing through the Strait of Gibraltar to its way to a  first place finish in Lisbon in the initial leg of the Volvo Ocean Race (Photo credit: Ainhoa Sanchez/Volvo Ocean Race)

 

Vestas 11th Hour Racing lived its sustainability ethos on the water just as it does on land. On the first day at sea, the crew partook in Meatless Monday, an international campaign to reduce the impact the meat industry has on the environment. “We are enjoying Mediterranean veggie pasta,” said team director and co-founder Mark Towill. “It is one simple way of lowering our carbon footprint and is part of our commitment to sustainability.”

The team will remain in Lisbon for one week, sharing their commitment to sustainability   with local fans at their interactive Exploration Zone, all the while preparing for the 7,000-mile leg to Cape Town, South Africa, which starts November 6th.

 

Forest Green Rovers

Forest Green Rovers FC (FGR) was finding life in League Two (aka the fourth tier) of English football to be challenging after being promoted from the fifth tier for the first time in their 125+ year history in May.  The Greenest Team in Sports — it has earned that distinction in a myriad of ways, from solar panels on its stadium roof to solar powered “Mo-Bots” used to mow the organic pitch to all vegan-only concession stands — found itself in the dreaded “relegation zone” after an embarrassing 4-0 home drubbing by Newport County AFC on October 14th. The relegation zone means FGR was in one of the bottom two places in the 24-team league standings and, if it ended up there at season’s end in May, it would be relegated back down to the fifth tier.

Good thing for Forest Green Rovers is that, at that point, it had only played 13 of its 46 regular season matches. So there was plenty of time for a turnaround.

That turnaround started in strong fashion on the 17th when FGR won a taut 1-0 struggle on the road at 6th place Coventry City. Even more impressive was the comeback win at Stevenage FC on the 21st. Down 1-0 at halftime, FGR netted two goals within 12 minutes to secure the 2-1 win. The Green Devils extended their run of strong play with a third straight win on Saturday, this one a tidy 2-0 home decision over current relegation zone resident Morecambe FC.

 

FGR Morecambe

Keanu Marsh-Brown (upper right in green and black) scores for Forest Green Rovers in their 2-0 home win over Morecambe FC (Photo credit: Forest Green Rovers FC)

 

The three game winning streak moved Forest Green Rovers from 23rd to 20th place. While hardly safe — there are 30 matches left and FGR is only one point above 23rd — 17th place is only two points away. Next up is an away test at Crawley Town FC on Saturday.

 

Oregon State Beavers 

Oregon State University became a green-sports leader last year with the launch of BAST — the Beaver Athlete Sustainability Team — the first student-athlete run sustainability organization at a Division I school. The now-graduated Samantha Lewis (cross-country) and Jesikah Cavanaugh (swimming) helped steer the group through its infancy and led the establishment of its 3-pronged mission:

  1. Encourage and implement sustainable ideas within the athletic department
  2. Educate our fellow student-athletes about sustainability and environmental issues
  3. Work to engage with the rest of campus and the broader Corvallis community

BAST’s Year One programs included pom-pom and light stick return stations at OSU football games, recycling education tabling at men’s and women’s basketball games, and clear recycling bins — which resulted in increased recycling rates — at baseball games.

According to Cavanaugh, the BAST leadership baton, now in the possession of Marie Guelich (women’s basketball), Sam McKinnon (women’s cross country and track) and Mimi Grosselius (women’s rowing), is “in good hands.”

So how are the Beavers doing on the field/court?

If you’re looking for an on-field/court success story in Corvallis this fall, look no further than the women’s volleyball team. Its 16-8 record includes wins over 14th ranked Washington and 12th ranked Utah. The cross-country team had some early season success, with a second place finish at the Sundogger Invitational in Seattle.

 

OSU volleyball

The Oregon State University women’s volleyball team celebrates their upset over 12th ranked Utah (Photo credit: Mark Hoffman)

 

On the men’s side, the football team is suffering through a 1-7 season and are languishing at the bottom of the Pac-12 North. Things are only slightly better for the men’s soccer team, which sits at 6-11 overall and 3-6 in the Pac-12. The men’s team enjoying the best season thus far this fall is rowing, which earned a strong third place finish at the famed Head of the Charles regatta in Boston.

 


 

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GSB News and Notes: Liverpool F.C. Under Fire for New Anti-Environmental Sponsorship Deal ; U of Michigan Football Approaches Zero-Waste; Formula E Revs Up its Promotion of Electric Vehicles

The watchword of today’s News & Notes column is BIG.

Liverpool F.C. has made a BIG mistake by partnering with Tibet Water Resources, a company that is allegedly exploiting the water supply in that region. Michigan Stadium, aka “The BIG House,” holds over 111,000 fans, making it the BIGGEST football stadium in the U.S. It recently diverted 87 percent of waste from landfill, close to the 90 percent level that will allow it to become the BIGGEST Zero-Waste stadium. Formula E, the global, electric vehicle racing circuit, partners with nonprofit The Climate Group to make EVs a much BIGGER percentage of the overall vehicle fleet. 

 

 

LIVERPOOL F.C. BUCKS GREENING-OF-ENGLISH-FOOTBALL TREND BY TAKING SPONSORSHIP CASH FROM TIBET WATER RESOURCES, ENVIRONMENTAL BAD ACTOR

Sustainable Brands, in its October 20 edition, is out with an important piece from Nithin Coca about English Premier League power Liverpool F.C.’s new sponsorship deal with Tibet Water Resources Limited, a company Coca asserts is committing “ongoing human rights and environmental atrocities in the region.”

 

Liverpool FC

Photo credit: Liverpool Echo

 

This is disappointing because English football/soccer has been a beacon of sports greening lately.

Premier League stalwarts Arsenal, Chelsea, and Manchester City have put in place some strong sustainability initiatives, from partnerships with solar companies to installing LED lighting to advanced battery storage capacity. And GreenSportsBlog has written extensively about the great, green strides being made in the lower levels (aka minor leagues) of English soccer/football. Clubs like Forest Green Rovers (aka The Greenest Sports Team in the World), Dartford F.C., and Sutton United are innovating at a rapid pace. But the reach of those smaller clubs and their green good works is, of course, limited.

Liverpool is the opposite of a small club — it is a globally recognized sports brand. Per Forbes, the team is worth $1.49 billion, making it the eighth most valuable soccer club in the world^. According to the club, as of 2014, it had an estimated 580 million fans worldwide, or roughly 8 percent of the world’s population. That’s not the world’s population of soccer fans, but total human beings. How is that possible if England’s population is but 65 million?

Look to soccer-crazed Asia, where Liverpool F.C. enjoys significant support and with that, several lucrative marketing deals with companies like Konami (video games and Malaysia Airlines. And now, Tibet Water Resources, Ltd. has been added to the list.

But, to organizations concerned with the human rights violations and environmental degradations visited upon Tibet by China (note: the Chinese government would differ with this characterization but GreenSportsBlog feels it is largely an accurate one), there is a big problem with this new sponsor.

According to Mr. Coca, “Tibet Water is a Chinese-run company that is, according to [several NGO] groups, exploiting water for financial gain and giving little benefit to local Tibetans, who, instead, are seeing their environment destroyed. Though Tibet Water is just one of dozens [of water companies] operating in the region, it is, so far, the only one to make a deal with a foreign soccer club.”

While the Liverpool deal is a first, what is not unique, according to organizations like the Tibet Society, along with FreeTibet, SumOfUs (a nonprofit that tries to “stop big corporations from behaving badly”), and others, is the exploitation of Tibetan natural resources by Chinese companies. This has been happening since Tibet — more than twice the size of Texas — was invaded by China in 1950 and annexed shortly thereafter.

Tibet’s vast glaciers hold one of the largest reserves of freshwater in the world, the source for many of Asia’s great rivers including the Ganges and Indus, which flow into South Asia; and the Mekong, the lifeblood of Cambodia, Laos and Southern Vietnam. Water development, including bottling, could reduce flows in Tibet and downstream, impacting millions.

Gloria Montgomery, Head of Advocacy at the Tibet Society, told Mr. Coca that, “This deal represents the issue at the very core of the Tibetan struggle: the detrimental effect of the Chinese occupation on Tibetans and the lack of consultation about their land and resources. For 70 years, Tibetans have endured injustice, indignity and discrimination at the hands of the Chinese authorities, as the occupation has resulted in systematic human rights violations against them.”

The Tibet Society, and the aforementioned like-minded organizations have joined in a campaign to get Liverpool F.C. to terminate the Tibet Water deal and thus stand up for environmental and human rights. Sondhya Gupta, a spokesperson for SumOfUs, told Mr. Coca that, “Liverpool really is giving its seal of approval to Tibet Water and saying its business model is normal and legitimate.”

Unfortunately, Liverpool F.C., whose principal owner John Henry also owns the Boston Red Sox (with a much-publicized garden atop the right field roof at Fenway Park), has shown no inclination to scuttle the deal. This despite having issued a strong statement in November 2016 on human rights. In fact, Mr. Coca reports that “the club has resisted opening up a dialogue with both fans and the organizations concerned about this partnership, and did not respond to Sustainable Brands’ requests for comment.” Over 40,000 people have signed a petition asking Liverpool to reconsider this deal (click here to sign), and take human rights and the environment into consideration when deciding partnerships.

Tibet Resources Petition

A portion of the petition asking Liverpool F.C. to drop its sponsorship deal with Tibet Water Resources

 

So far, there has been only silence from the management of the storied club that has captured 18 English top-flight league championships and 7 FA Cups. Somehow, methinks this story will get much bigger before it fades away.

Watch this space.

 

“THE BIG HOUSE” GETS CLOSE TO BIG ZERO-WASTE DESIGNATION

Rutgers — my alma mater! — is a big 23.5 point underdog against the Michigan Wolverines at Michigan Stadium, aka “The Big House.” To have a chance at pulling a humongous upset, the Scarlet Knights will have to be supremely focused. Which means they are unlikely to notice the efforts their hosts are expending to attain Zero-Waste status by diverting at least 90 percent of the waste generated from the game from landfill.

According to a story last month by Kaela Theut writing in The Michigan Daily — the student paper at the University of Michigan — the school’s zero-waste gameday initiative got very close to the zero-waste threshold at their September 9 home opener vs. the University of Cincinnati.

 

Michigan Stadium Evan Aaron Daily

Michigan Stadium, aka The Big House (Photo credit: Evan Aaron, The Michigan Daily)

 

Benjamin Blevins, Director of Communications for Michigan Athletics, told Ms. Theut that, “We were very happy with our efforts [at the Cincinnati game] as we hit 87 percent diversion from landfill. Zero waste is 90 percent, so for our first week attempting this, we were happy to be so close.” Blevins credited the Big House’s operational staff as well as concessions partner Sodexo USA for changing most of their products to compostable options.

Athletics started working on waste diversion in 2015 as part of a university-wide initiative to reduce overall waste going to landfill on campus by 40 percent by 2025.

2016 saw Michigan Athletics begin research into going zero-waste at The Big House in partnership with the University’s Office of Campus Sustainability and Sodexo, testing various compostable products, as well as how to best streamline gameday cleanup and waste-separation operations. With crowds exceeding 111,000, this would a heavy lift.

Heavy lift or not, the initiative is in full swing this season.

New recycling bins, adorned with signs depicting examples of compostable and recyclable products, have been placed around the stadium. Stadium-goers have been heavily encouraged to place their waste into the right area to avoid contaminating the properly sorted recyclables and compost.

At the Air Force and Michigan State home games, diversion rates again came close to the 90 percent level — so far, they’ve averaged 87.6 percent for the season. Why hasn’t the Big House been able to crack the zero-waste threshold? More Blevins: “There are still a few things that would need to change to hit 90 percent. Some of [the] products we offer don’t have compostable or recyclable options so our concessions partner Sodexo is looking into finding those solutions.”

Blevins told Ms. Theut that educating the team’s fan base on how to separate waste properly can also help Michigan get to zero-waste: “There was contamination in our [waste] streams and that comes from people putting items in the wrong bins.” he said.

Fan education efforts include a public service announcement (PSA) that runs during games in-stadium, emails to season ticket holders, social media posts, and the new signage. Event team members are also knowledgeable and help answer fan questions on game days.

It says here that the compostable product solutions will be put into place, and fan education will have taken root in time for Michigan to achieve zero-waste status during the 2018 season. In the meantime, here’s hoping Michigan again matches their impressive 87 percent diversion rate at the Rutgers game on Saturday — and that the Scarlet Knights pull off the Upset of the Year!

 

FORMULA E PARTNERS WITH THE CLIMATE GROUP TO PUSH MAINSTREAMING OF EV’S

FIA Formula E, the electric vehicle racing circuit, recently signed on to become a Global Ambassador of The Climate Group’sEV100 initiative, which helps promote and accelerate the widespread adoption of electric vehicles. The Climate Group is an international nonprofit specializing in bold and high-impact climate and energy initiatives that bring together the world’s leading businesses, states and regional governments.

 

 

Formula E Bird 2nd Steven Tee:LAT Images:FIA Formula E via Getty Images

The 2017 Formula E Qualcomm New York City ePrix in Red Hook, Brooklyn. (Photo credit: Steven Tee/LAT Images/FIA Formula E via Getty Images)

 

EV100 is the only initiative of its kind to actively encourage world-leading companies to commit to the quicker and smoother transition to EVs, helping to deliver on corporate and global sustainability goals, improving air quality and future-proofing operations.

Brands such as HP, Unilever, IKEA Group and Formula E sponsor DHL are already members of EV100, pledging to implement charging schemes in the workplace and swapping current diesel and petrol fleets to fully-electric by 2030.

The Climate Group has also joined the FIA Formula-E Championship as an Official and International Foundation Partner.

“I’m delighted Formula E has joined forces with The Climate Group and the EV100 initiative, as a partner to promote electric and sustainable mobility,” Alejandro Agag, Founder & CEO of FIA Formula E, said in a statement. “Our partnership with The Climate Group is proof that change is already happening and causing a positive shift in attitude towards cleaner transportation. Formula E shows that electric isn’t just the technology of the future – it’s the technology of today. I’m glad to see other leading companies follow suit as part of this new agreement.”

 

^ Ahead of Liverpool, #8 on the “Most Valuable Soccer Clubs of 2017” list, are: 1. Manchester United, 2. Barcelona, 3. Real Madrid, 4. Bayern Munich, 5. Manchester City, 6. Arsenal, and 7. Chelsea. Rounding out the Top 10 after Liverpool are 9. Juventus, and 10. Tottenham Hotspur.

 

 


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