GSB News and Notes, UK Style: Arsenal Supporters Protest Owner Stan Kroenke’s Ownership of Hunting Channel; Oval Cricket Ground/SkyTV Tackle Plastic Ocean Waste; Forest Green Rovers League Two Debut Earns Big Media Coverage

With the 2017-18 Premier League (EPL) football/soccer season set to kickoff tomorrow/Friday, with Arsenal hosting Leicester City, and with a raft of interesting Green-Sports stories breaking out across England, now is a perfect time for a UK style GSB News & Notes. And, just like the EPL campaign, we start with Arsenal, as their supporters protest the club’s American owner Stan Kroenke and his ownership of a cable TV hunting channel. Then we move on to an initiative from London’s Oval Cricket Ground and SkyTV to build awareness of, and action on the plastic ocean waste issue. We end with GSB fave Forest Green Rovers (FGR). Their debut in the fourth tier of the English Football pyramid, League Two, after earning promotion from the fifth tier last spring, drew coverage from major media outlets the world over. Why? Because FGR is the Greenest Team in Sports.

 

 

ARSENAL SUPPORTERS PROTEST OWNERS OWNERSHIP OF CABLE TV HUNTING CHANNEL

Arsenal is one of the Premier League’s (EPL’s) most decorated clubs, with 13 league titles and a record 13 FA Cup trophies to its credit. It is also an EPL green leader: The club just extended its partnership with Octopus Energy to supply the Emirates Stadium with electricity generated solely from renewables. The stadium also puts its 100 percent of its food waste through an anaerobic digester, which then gets composted.

Gunners’ supporters seem to be supportive of the clubs greening initiatives but that hasn’t stopped them from criticizing the club’s American owner, Stan Kroenke, on another environmental issue — animal cruelty — specifically, his company’s ownership of My Outdoor TV (MOTV), a hunting-themed cable network. And they are, smartly it says here, pushing Arsenal’s main sponsors — Emirates, Puma and Vitality — to condemn Kroenke’s support for hunting.

According to Jack de Menezes of The INDEPENDENT of London, “a petition calling for [Emirates, Puma and Vitality] to call for Kroenke ‘to stand down’ has [as of August 3rd] nearly reached 50,000 signatures, as pressure continues to grow on the American billionaire following the launch of his hunting TV channel.”

Kroenke has faced searing criticism and outrage from Arsenal supporters after it was revealed on August 1 that MOTV is owned by his company, Kroenke Sports & Entertainment. Per de Menezes, the aforementioned petition calls for a “meeting between the Arsenal board, key sponsors, leading animal rights charities and most importantly, [representatives] of the international fan bases regarding this situation.” Tom Farmery of The Daily Mail reported that the dustup reached up to the highest levels of British politics as UK Labour Leader Jeremy Corbyn joined the criticism of Kroenke’s MOTV app, which for £7.60 ($10.06) a month offers “the Netflix of the hunting world.”

But perhaps it was the BBC and its “Have I Got News For You” show that nailed the story with this tweet of a doctored jersey (“kit” in British English,) which Arsenal fans then picked up with a vengeance.

 

Arsenal Tweet

 

Can you see American sports fans protesting against a hunting channel? Or against fracking? While there certainly were marches against Mike Vick after he served his time for organizing dog fights, it’s hard for this reporter to imagine a movement against hunting in the US. And if that’s hard to imagine, it’s harder still to picture protests against, say, fossil fuel companies who sponsor sports events/teams. We certainly can learn some things from our British sports fan cousins.

 

LONDON’S OVAL CRICKET GROUND PARTNERS WITH SKY TV ON PLASTIC OCEAN WASTE CAMPAIGN

Sky TV, one of the UK’s two largest sports broadcasters (BT Sport being the other) is advancing Green-Sports in ways that its US counterparts ESPN, Fox Sports, NBC Sports, and CBS Sports, should emulate.

Kia Oval Stadium, the 24,000 seat South London home of the Surrey cricket club, partnered with Sky and its new Sky Sports Cricket channel to build awareness of the plastic ocean waste problem. The broadcaster, through its Ocean Rescue sustainability campaign, gave out refillable water bottles to fans who came to the stadium from July 27th-31st for the England-South Africa five day Test match. Thanks to a hat trick by star bowler Moeen Ali, the home side won by 239 runs. I have no idea what “England won by 239 runs” in cricket means…other than that England won.

 

England bowlers Moeen Ali and Stuart Broad are supporting the Sky Ocean Rescue initiative, which is encouraging consumers to reduce the use of single-use plastics

England bowlers Moeen Ali and Stuart Broad are supporting the Sky Ocean Rescue initiative, which is encouraging consumers to reduce the use of single-use plastics. (Photo credit: Sky Sports)

 

 

According to a story by Luke Nicholls in edie.net20,000 limited-edition re-usable bottles were given out at the London ground throughout the five-day Test affair, and “fans were encouraged to use 20 free water distribution points which were installed throughout the venue.” Giving out water bottles is hard to imagine at a stateside sporting event, or even at an English soccer/football match. But, perhaps the make up of the crowd at a five day Test match — where there are breaks for tea — gives the organizers confidence that the water bottles will be used in a proper, decorous fashion.

A Sky Ocean Rescue mobile studio was set up at the Oval, allowing fans to commit their own recorded pledge to become an #OceanHero. These were then shared via social media.

But it is on TV where Sky is really stepping up its Green-Sports game.

Sky News reports on the plastic ocean waste issue were played during breaks in the match and viewers were challenged to reduce use of single-use plastics in the home.

Sky Sports Cricket channel devoted parts of its Test match coverage to highlighting the impact plastic is having on the world’s oceans, using some cricket statistics that, per Nicholls’, are “shocking”: For example, “In the time it takes to bowl one over, the equivalent of four rubbish trucks’ worth of plastic will be dumped in the ocean.”

Now, I have no clue as to what “bowling one over” means or how long it takes, but I do know that if Sky Sports can broadcast environmental messaging during an important international cricket match, ESPN and Fox Sports can do the same during, say, an NBA playoff game or World Series games. Will they? Stay tuned.

To Sky CEO Jeremy Darroch, the Ocean Rescue campaign, which launched in January with a 45-minute documentary which aired across the company’s TV channels and has received almost 25,000 views on YouTube, is a no-brainer: “The dire health of our oceans is such an important issue, and one that needs to be urgently addressed. At Sky, we want to use our voice and the potential of our reach to inspire people to take action to protect our planet by bringing to life our amazing ocean for millions of people across Europe, and discussing the solutions.

England cricketer Stuart Broad, who is also supporting the initiative, noted that “by 2050, there’s a chance that there will be more plastic in the ocean than fish, which is really scary for our world, isn’t it?”

 

 

 

FOREST GREEN ROVERS EARNS DRAW IN FIRST LEAGUE TWO MATCH, ATTENTION FROM ESPN AND THE GUARDIAN FOR ITS GREENNESS

Forest Green Rovers (FGR), the Greenest Team in Sports (GTIS), played its first match ever in League Two, the fourth tier of English football, on Saturday, earning a 2-2 draw vs. Barnet in front of a raucous home crowd at The New Lawn stadium.

[NOTE: If you are a loyal GreenSportsBlog reader and are thus very familiar with the Forest Green Rovers story, feel free to skip the next three paragraphs. For GSB rookies, keep reading.]

FGR embarked on its journey to earn its GTIS designation when Dale Vince, OBE^, who also owns British renewable energy company Ecotricity, bought the club in 2010 and became team chairman. Over the next several years, he installed an organic pitch at the New Lawn, has it mowed by a solar powered Mo-Bot, and converted all of the stadium concession stands to vegan-only food.

You read that right.

The club’s fortunes on the pitch also improved since Vince took over, with FGR finally earning promotion from the National Conference, the 5th tier of English football, to the 4th tier League Two. This might not sound like much — sort of like a minor league baseball club moving up from Rookie League to Class A, if American sports had promotion and relegation — but it really is. That’s because, League Two is the bottom rung of The Football League, with the English Premier League at the top of the pyramid#.

[Welcome back, GSB veteran readers!]

Being in The Football League for the first time in its 128 year existence means more exposure for FGR. But because of the club’s green ethos, that exposure is growing exponentially, far more than for the typical League Two promo-tee.

For example, a long form piece by Ian Chadband, ran on espnfc.comwhich draws 11.48 million monthly unique visitors, two days before the Barnet match. It characterized FGR as: “a little sports club with big dreams like no other…The fairy tale, as they like to call it, of a village team on the verge of bankruptcy, who have risen to become the club from the smallest community ever to host a team in England’s professional Football League…[And] there’s the uniquely green bit, the fact that vegan-embracing, eco-friendly Forest Green have a very different ethos from perhaps any other sports organization.”

Stuart James, writing on July 31st in The Guardian, with its 30 million+ monthly uniques, dug deep into the food aspect of the FGR story. Vegan cuisine is not only on offer for the the fans; players and coaches are on all-vegan diets. Good thing for them that Em Franklin, the club’s chef, is a foodie’s — vegan or otherwise — dream: “The Q-Pie is brilliant – people love it,” Franklin told James. “It’s a shortcrust pastry base, puff pastry lid and it’s Quorn with soya béchamel white sauce, with thyme and leeks. It’s full and it’s filling because my portions are hearty! We’re doing a pasty as well this year – that’s something new. Because we’re vegan doesn’t mean it’s all lettuce and lentils.”

 

Em Franklin

Em Franklin, the chef at Forest Green, where the food is vegan. (Photo credit: Martin Godwin for The Guardian)

 

Speaking Wednesday to Brian Oliver of The Star Online of Malaysia, Ryan Harmer, FGR’s club’s commercial director summed it up this way: “In the past week we’ve had reporters here from China, been on Al Jazeera and ESPN, on German radio stations. In League Two that’s probably unheard of.”

 

^ OBE = Order of the British Empire
# From top to bottom, the Football League consists of The Premier League, the Championship, League One and League Two

 


 

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GSB News and Notes: Arsenal Signs Solar Power Deal; Swiss Ski Industry Imperiled by Climate Change

GreenSportsBlog offers up a European News & Notes: Arsenal, historically, one of England’s winningest soccer clubs, signed a deal to power their London stadium with solar power, and almost immediately began encouraging its fans to sign up for clean energy. Swiss ski resorts could see a 70 percent drop in snow cover as a result of climate change. 

 

ARSENAL PARTNERS WITH OCTOPUS ENERGY TO POWER STADIUM WITH SOLAR; ENCOURAGE FANS TO DO SO AT HOME

Earlier this season, perennial Premier League contender (this season? Not so much) Arsenal announced that Octopus Energy had signed on as their official energy partner. London-based Octopus, with over 220 solar farms, is the UK’s largest investor in solar. In fact, it is responsible for 40 percent of Britain’s large scale solar power. 

The partnership will help the club reach their sustainability targets, including helping to power the Emirates Stadium in North London using its solar resources. This is great, and typical of clean energy sponsorships at stadiums and arenas. 

But the Octopus-Arsenal deal goes beyond the typical to embrace classic (green) sports, loyalty marketing tactics. Arsenal fans who sign up with Octopus have the chance to win cool prizes, including behind the scenes VIP stadium tours, signed Arsenal shirts and autographed Arsenal footballs. And they are being offered the same clean energy rates for their homes as the club pays to power The Emirates. This represents a significant discount vs. the open or standard consumer price.

Given the incredible, hyper-local loyalty Premier League fans have for their clubs (the closest thing to it in US sports is the religious zeal of SEC college football fans), rewarding fans with Arsenal swag for making a choice for clean energy is a powerful (pun intended) way to go.

A great example of this is Kester (last name withheld for privacy reasons), winner of the Month for February of Octopus Energy’s Arsenal fan drawing. Per an interview on the Octopus website, Arsenal is clearly in his blood: “I’ve been supporting Arsenal my whole life. Ever since I was 4 years old, when I went down to Highbury^ for my first game. I’ve been hooked ever since. My family has supported Arsenal for decades”

Arsenal Octopus Feb Winner

Kester switched to Octopus Energy’s clean energy supply and, in the process, won this Arsenal jersey. (Photo credit: Octopus Energy)

 

The connection to his favorite football club made the difference for Kester when he went shopping for an energy provider: “I wanted to move energy providers, and I was on a comparison site looking for a green energy plan when I stumbled upon Octopus Energy. After a bit of research, I noticed on the Arsenal website that you guys had signed a deal to give fans their own energy plan, so I signed up. The Arsenal partnership was great as it meant I could support the club, and also be entered into the monthly prize draws.”

Octopus Energy will also have signage and other branding at all Premier League and FA Cup matches played at The Emirates as well as hospitality on some match days. In addition, they will be able to access Arsenal’s digital channels and run promotions featuring the club’s stars.

Arsenal Players

Arsenal players promote the club’s partnership with Octopus Energy, the UK’s largest investor in solar power. (Photo credit: Arsenal F.C.)

 

As a New York City-based fan of North London rival Tottenham Hotspur, it burns me up that Arsenal have beaten Spurs to the Green-Sports/clean energy punch. But, let’s cut Spurs a little slack here: They’re in their final campaign at the venerable White Hart Lane, will be a tenant next season at Wembley Stadium, the home of the English National Team, before moving into their new home in August 2018. At that time, hopefully Spurs fans will be able to win cool prizes by signing up with a clean energy provider.

In the meantime, let’s hope Spurs can finish ahead of Arsenal for the first time since 1996—as of this writing they’re six points ahead.

 

CLIMATE CHANGE IMPERILS SWISS SKI RESORTS’ BUSINESS

Will humanity be able to keep average global surface temperature rise to at or below 2° C above pre-industrial levels by the end of this century? That is, of course, the “will life on earth resemble what we’ve known it to be” question. 

In the grand scheme of things, the survival of the Swiss ski industry is far down the priority list as compared to, say, life itself. That said, the Alps, with Switzerland at its core, is the world’s biggest ski destination, accounting for 44 percent of world ski visitors. So it is significant when Robert McSweeney, writing in the February 16 edition of Carbon Briefreports on a new study that says the Swiss ski season will increasingly be curtailed by a lack of snow.

The research, published in The Cryosphere, suggests that the pristine Swiss slopes could see an average 70 percent reduction in the depth of snow cover by the end of the century if the 2° C threshold is breached. For ski resorts at lower elevations, this might mean no snow at all. On the other hand, declines in snow depth could be limited to 30 percent if global temperature rise does not break the 2° C barrier. Some consolation.

henri-oreiller

Henri Oreiller of France, en route to winning the Gold Medal in the downhill at the 1948 Winter Olympics in St. Moritz, Switzerland. Hosting an Olympics in St. Moritz, located in the central portion of the country, towards the end of the 21st century might be impossible, given the effects of climate change, according to new research. (Photo credit: Bettmann/Corbis)

Using data collected from 82 weather stations and considering three different climate change scenarios, the researchers simulated snow cover in Central and Eastern Switzerland ski country through the 21st century.

In the first scenario, worldwide CO2 emissions are halved by the middle of the century and global temperature rise is likely to stay below 2° C. The other two scenarios assume no specific international effort to cut emissions, with global temperatures rising 2.2-4.9C or 2.5-5.9C compared to pre-industrial levels.

In the near-term (between now and 2035), the projected decline in the thickness of snow is similar for all three scenarios – at around 20-30 percent compared to recent years. However, as the projections extend into the middle and end of the century, the differences between the scenarios become stark. By 2070-99, for example, the projected snow changes in the two Swiss ski regions are around 30 percent for the low CO2 scenario, but nearer to 70 percent for the “business as usual” approaches. 

The driving force behind the deterioration of snow cover is increasing temperature, not drought. Even increases in precipitation won’t compensate for the impact of the warming, say the researchers, as that precipitation will increasingly fall as rain rather than snow, especially on the resorts in the lower altitudes. As the study says, “the most affected elevation zone for climate change is located below 1,200m (~4,000 ft), where the simulations show almost no snow towards the end of the century.” Around a quarter of Alpine ski resorts are located entirely below this altitude.

For resorts where there is still enough snow for skiing, the projections suggest the average season will be much shorter, dropping from a current 6.5 months at elevations of 1,500m and up, to just two months (mid-December to mid-February) by 2100.

All of this can be expected to lead to a devastating effect on the Swiss Alps’ economy. For some Alpine villages, as much as 90% of their economy depends on winter tourism.

So the ski industry will increasingly rely on artificial snow. In fact, it is already doing so— 36 percent of slopes in Switzerland and 66 percent in Austria. Problem is, it is a water and energy intensive —and expensive—process. That has to change if the ski industry in the Alps is to have a long term chance. As the report’s lead author Dr Christoph Marty, a research scientist at the WSL Institute for Snow and Avalanche Research in Switzerland, told McSweeney, “The efficient production of technical snow will get even more important than today.”

davos

Davos, Switzerland ski slopes being pelted with artificial snow in 2014 (Photo credit: Getty Images)

 


^ Highbury was Arsenal’s home stadium from 1913-2006. The club moved into the Emirates Stadium for the 2006-2007 Premier League campaign.
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