NYC Marathon Ups Its Green Game

The TCS New York City Marathon is, arguably, the highest profile race of its kind on the planet. Managed by New York Road Runners (NYRR), it boasts the biggest field in the world with over 52,000 runners. Managing the event sustainably is a high priority for NYRR. GreenSportsBlog spoke with Caitlin Cunningham, the organization’s Senior Manager, Event Development and Logistics, to dig into the specifics of the greening effort surrounding the marathon.

 

Marathon Sunday.

If you live in Manhattan like I do, those two words connote the annual, joyous mid-autumn celebration of The Big Apple that is the TCS New York City Marathon.

To Caitlin Cunningham, Senior Manager, Event Development & Logistics for New York Road Runners (NYRR), Marathon Sunday has an entirely different meaning.

She is responsible for managing sustainability for the Marathon. Not surprisingly, that is no easy task. After all, over 52,000 runners race past an estimated one million spectators across all five boroughs on the first Sunday in November, generating many tons of waste, along with carbon emissions associated with getting to and from the event.

 

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Caitlin Cunningham of the New York Road Runners stands atop the Staten Island side of the Verrazano Bridge, starting point for the TCS New York City Marathon (Photo credit: NYRR)

 

“We’re aware of our impact on the city in terms of trash and other environmental issues,” acknowledged Cunningham. “So we have to be creative and work hard to minimize our footprint.”

 

GREENING GOES INTO HIGH GEAR DURING MARATHON WEEK

Runners and spectators begin to see the fruits of the sustainability efforts of NYRR, its partner organizations and several city agencies on the Sunday before the big race.

The Poland Spring Marathon Kickoff five-miler features a partnership between NYRR and City Harvest, the nonprofit that helped launch the food rescue movement in 1982. Since then, it has collected and donated massive amounts of unused food from a myriad of events and other sources to charities throughout New York City. In 2018, 800 lbs. of food from the five-miler found its way to soup kitchens and more.

The night before the race, NYRR hosts a pasta dinner for more than 3,000 runners at the TCS New York City Marathon Pavilion, located in front of Tavern on the Green in Central Park. The organization has a Zero-Waste goal for the dinner, meaning it diverts 90 percent or more of its waste from landfill. With a 2018 diversion rate of 79 percent, the organization is closing on the Zero-Waste finish line.

Then, very early on race day, NYRR and the New York City Department of Transportation (DOT) spring into action with a comprehensive mass transit operation. Its objectives are to get more than 50,000 runners to the starting line smoothly and on time, while minimizing environmental impact.

“More than 90 percent of the runners take NYRR-provided transportation options, many of which are added for the marathon, from different points in the city, either directly to the start of the race on the Staten Island side of the Verrazano Bridge or to lower Manhattan’s Staten Island Ferry terminal,” Cunningham said. “About 23 thousand people take the ferry across New York Harbor to the staging area. The nearly ubiquitous use of mass transit is key to getting runners to the starting line on time and also to minimizing our carbon footprint.”

Once in Staten Island, the runners are given bagels and bananas, with City Harvest there to collect the unused food — they also are at the finish line in Central Park, picking up unused “recovery bags”, containing Poland Spring bottled water, Gatorade, Snyder’s Pretzels, and more.

Before taking off across the Verrazano Bridge, many runners shed their outer clothing layers. Prior to 2012, those sweat pants and jackets would be destined for the landfill. But, for the past six years, thanks to a partnership with Goodwill Industries of Greater New York and Northern New Jersey, the apparel has found a second life. In 2018, Goodwill collected 91,000 lbs. of clothing, bringing the six-year haul to just under 863,000 lbs.

That’s a lot of clothing!

 

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Goodwill Industries of Greater New York and Northern New Jersey places collection bins across the TCS New York City Marathon start bridge for runners to donate their heavy clothing before taking off (Photo credit: NYRR)

 

Once the starting gun goes off, the New York Department of Sanitation (DSNY) and private hauler Royal Waste begin a coordinated effort to ensure that, 1) by Monday morning, the city streets show no trace that the marathon even took place, and 2) as much of the vast amounts of waste generated by the runners and spectators is diverted from landfill.

DSNY largely plays the role of street sweeper, gathering leftover spectator trash. They also collect apparel left by runners on the bridges and streets. Unfortunately, those textiles cannot be reused because they were picked up off of the ground, so they go to landfill.

Most of Royal Waste’s efforts focus on recyclables, like bottles, cans, papers and cardboards, with a small amount of composting at this point.

“Royal Waste’s advanced sorting system allows it to do a great job of waste diversion,” noted Cunningham. “They cover the entire course, from the start at the Verrazano Bridge through the boroughs, into Manhattan to the finish line at Tavern on the Green. In 2018, they were able to divert 82 percent of the 222 tons of waste they collected.” That represented a 2.5 percent improvement over 2017.

“New York Road Runners has always made an effort to minimize our footprint on our city and the communities we encounter,” Cunningham said. “Over the past several years we have strived to gain more metrics on our ongoing sustainability efforts so that we can make more precise decisions on the future of our sustainability goals and make our impact even more significant.”

 

BEYOND THE MARATHON: NYRR HELPS REFURBISH SCHOOLYARDS

Sustainability is a year-round pursuit for NYRR, encompassing much more than the marathon.

“One of our most exciting programs is a partnership with The Trust for Public Land in which we transform asphalt schoolyards into state-of-the-art, green, community playgrounds,” reported Mike Schnall, Vice President of Government Relations and Community Investment at NYRR.

 

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Mike Schnall of NYRR (Photo credit: NYRR)

 

NYRR has contributed $2 million to help fund the design and construction of playgrounds at seven schools. Students themselves designed the new outdoor spaces, working in concert with landscape architects.

The seven community playgrounds feature green infrastructure design elements, a hallmark of The Trust for Public Land’s playground work. Specialized plantings and porous pavement help reduce storm runoff that can flood streets and overwhelm sewer systems, allowing untreated water to end up in rivers and bays. Each playground absorbs hundreds of thousands of gallons of water annually and includes 20-30 new trees that bring shade and better air quality to their neighborhoods.

 

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Through its partnership with NYRR, The Trust for Public Land unveiled a student-designed playground at CS 154 Harriet Tubman Learning Center, in Harlem (Photo credit: NYRR)

 

“As New York Road Runners continues to grow, our team will continue its commitment to leaving the communities that welcome us into their neighborhoods better than the way we found them,” Cunningham said. “We have some exciting, new, organization-wide sustainability initiatives and policies in the works and are eager to establish sustainability as a core value of New York Road Runners.”

 


 

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The GSB Interview: Catherine Kummer, Driving Force Behind NASCAR Green

That NASCAR has had a green initiative for ten years surprises some, heartens many and engenders skepticism about green washing from others. GreenSportsBlog has wanted to get the real story on NASCAR Green for several years and so we were pleased to be able to talk with Catherine Kummer, one of its many driving forces.

 

GreenSportsBlog: Catherine, one of the most common questions I get when I tell people I write about the intersection of Green & Sports is “what is NASCAR Green all about? Is it legit?” So I want to get into that with you. First, though, I want to find out how you got to NASCAR Green. Are you a lifelong auto racing fan? An environmentalist from way back?

Catherine Kummer: I love that it’s one of the first questions you get, means folks are paying attention and catching wind of our work. I was not a motorsports fan growing up in Raeford, NC, a small farming community in the southeastern part of the state, near Fayetteville and Fort Bragg. I was fortunate to grow up spending time on the North Carolina coast and unfortunately saw the erosion of the coastline firsthand. In fact, the area just a bit further inland was devastated by Hurricane Matthew and, more recently, Hurricane Florence in September. I was also incredibly fortunate to have amazing parents and siblings. My family has a grocery store, Home Food Market, that has been in our family for over 100 years — I grew up there and my brother runs it now.

GSB: This sounds like a Mayberry type of childhood…

Catherine: It was…and, in addition to amazing vegetables, the store gave me a deeply rooted appreciation for growing local, shopping local and buying local from an early age. Respect for the outdoors and keeping the environment better than we found it is in my DNA. I’ll give you an example. When I was in middle school, I wrote letters about the environment to then-President George H.W. Bush. The White House would send back a signed (aka stamped) photo of the President. I was also reminded by my Dad a few weeks ago that I started an early recycling initiative at my middle school….I wore my reduce, reuse and recycle shirt all the time!

 

Catherine Kummer Recycling at West Hoke Middle School cafe 1993

Catherine (“Katie”) Kummer, then McNeill, in the white shirt on the right, was a young recycling pioneer at her middle school in 1993 (Photo credit: Catherine Kummer)

 

Catherine Kummer with son opening an employee tree planting event in Charlotte, NC.

A more recent photo of Catherine, with her son opening a NASCAR employee tree planting event in Charlotte, N.C. (Photo credit: NASCAR)

 

GSB: So maybe it was destiny that you’d end up working in sustainability. But how did you end up at NASCAR and NASCAR Green specifically?

Catherine: Well I went to UNC Chapel Hill for undergrad…

GSB: You were a “Tar Heel born…”

Catherine: …”And a Tar Heel bred.” That’s right! I was a journalism major and wrote for The Daily Tar HeelI saw a job posting in 2004 at NASCAR in their publishing division. Graduated UNC in May, started at NASCAR in June. I also bleed a bit of gold and black however as I am currently finishing a Masters in Sustainability at Wake Forest University and have been fortunate to also join courses taught by Leith Sharp at Harvard in Sustainability Leadership.

GSB: Were you a NASCAR fan?

Catherine: Not originally. My first project was editing “NASCAR For Dummies” which gave me a deep dive into all things NASCAR, real quick. It was a really amazing job. I grew to respect the sport, what the drivers and team members go through, from the physical challenges to the stress. I love the competitiveness of it and the idea that NASCAR is a tight-knit family, its own ecosystem.

GSB: Talk about how NASCAR Green came about…

Catherine: NASCAR Green launched in 2008. But the idea came a year or two prior, when NASCAR leaders met with Former Vice President Al Gore…

GSB: …During the time of “An Inconvenient Truth”? I can absolutely see the former Vice President talking to an organization, NASCAR, who might seem an unlikely partner in greening. But he is a guy who sees possibilities and so, it sounds, did NASCAR.

Catherine:.. NASCAR had always wanted to influence, educate, and inspire our fans on fuel efficiency, reforestation, sustainability, etc. So after meeting with former Vice President Gore, our key stakeholders brought in Dr. Mike Lynch to be our VP of Green Innovation. Thanks to his leadership, NASCAR Green was built, and I got connected with him soon after.

 

CEO Brian France (L) and former U.S. Vice President Al Gore at the NASCAR Green Summit on 2013Chicago Brian Kersey NASCAR Getty

NASCAR CEO Brian France (L) and former U.S. Vice President Al Gore (R) listen to retired Army General Wesley Clark at the 2013 NASCAR Green Summit in Chicago (Photo credit: Brian Kersey NASCAR/Getty Images)

 

GSB: What was NASCAR Green like at the beginning and what part did you play?

Catherine: Leadership supported us from the beginning, allowing us to pilot new things, even mess up occasionally. The vibe from the top down was “some things will work, some won’t, but we need to always look ten moves ahead and keep the big picture in mind.” Our sport, like all of society has an environmental impact therefore we started and continue to keep our focus on three key areas of environmental impact: waste, emissions and energy.

One of the first things we got involved with is automotive fluid recycling. Safety-Kleen, owned by Clean Harbors, which safely recycles and transports oils, is in every NASCAR garage as well as many team shops. They re-refine the waste oil and put it back to work in various team cars as well as asphalt re-paving initiatives at track. Circular economy from the beginning. We also kicked off an aluminum and PET waste diversion program with tracks which was environmentally and financially beneficial. The tracks do a great job of ensuring they are disposing of waste responsibly inclusive of food and other potential landfill items. Many of the teams in our sport also recycle their race cars. Our leaders and others liked that we were able to drive value to the business and inspiration to the industry, employees and fans.

 

Recycling efforts at NASCAR races

Recycling bins alongside NASCAR tracks are a common sight (Photo credit: NASCAR)

 

GSB: That is really impressive. But I have to ask — how did NASCAR fans react to this green programming? Have you ever gotten negative push-back from them? Implied in the last question — and with my New York City bias likely baked in — is that green programming that might be well received in Boulder or Berkeley might not get such a good reception in places like Talladega, Alabama or Bristol, Tennessee.

Catherine: I have never gotten negative pushback from fans. Not once, other than one fan being upset that they did not have a blue recycling bag for their campground location. I think one reason our fans support NASCAR Green is many are outdoorsmen and women so they understand that protecting our environment is very important. And a number of our corporate sponsors get that our fans, well, get it. They embraced a number of green initiatives. For example working with Goodyear and Champion Tire, we recycle all of our tires through an innovative sponsorship with Liberty Tire Recycling. The tires are recycled and turned into mulch for landscaping and playgrounds as well as used in rubberized asphalt projects…many of the roads on the West Coast are being made with recycled tires as I’m sure you know already!

GSB: What about composting?

Catherine: We’ve tried it at several tracks. Available composting infrastructure is challenging, but we are excited to watch it advance as our tracks are supportive of green initiatives. Pocono Raceway in Pennsylvania is one to keep an eye on for sure. They have been an environmental leader for quite some time.

GSB: I know! Their solar array in an old parking area powers the entire facility! Amazing!

 

Solar Farm_8

Solar panels cover an abandoned former parking lot at Pocono Raceway (Photo credit: Pocono Raceway)

 

Catherine: They also have, according to their sustainability report, one of the highest diversion rates and one of their family businesses, Pocono Organics, just broke ground on a new project this summer working with the Rodale Institute, a leader in Regenerative Organics…

GSB: Say more…

Catherine: The result of the partnership is a 55 acre regenerative organics farm across the street from the track that will provide produce for events, “Farm to Track.”

GSB: How cool is THAT?! What are other tracks doing, green-wise?

Catherine: You’ve got to check out www.NASCAR.com/Green for the whole scoop as I’m not sure GSB has enough space for me to properly note all of the work! However to name a few, Indianapolis Motor Speedway now has a nine megawatt solar array across the street on their land. Green Sports Alliance-member Sonoma Raceway in California has solar on-site as well along with Daytona International Speedway and Charlotte Motor Speedway. These are just solar applications; readers can check the site for more detail on how tracks support the three areas of environmental focus I mentioned earlier; waste, emissions and energy.

GSB: What are the tracks and NASCAR Green doing to minimize carbon emissions?

Catherine: Blended fuels. Sunoco Green E15 specifically which is a 15 percent ethanol blended biofuel used in our top three national series. We’ve now run well over 10 million miles on it. This has helped in reducing emissions by 20 percent per the EPA Renewable Fuel Standard. We’ve also invested in offsetting our carbon emissions, through verified carbon offsets programs globally and our long-standing reforestation efforts with the Arbor Day Foundation and others. Our NASCAR Green Community Tree Recovery Effort is the first of its kind in sports and was launched just this year where with partners such as K&N Engineering and Ford we’ve been able to go into race markets affected by climate-related natural disasters and support those race fans with trees, LED lighting kits and more.

 

Monster Energy NASCAR Cup Series driver Matt DiBenidetto supporting our #RaceforTrees Campaign

Monster Energy Cup Series driver Matt DiBenidetto supporting NASCAR’s #RaceforTrees campaign (Photo credit: NASCAR)

 

GSB: Really impressive, Catherine. NASCAR Green has done terrific — and many would say surprising — work on what I call “Green-Sports 1.0,” the greening of the games or, in your case, races. Now let’s turn to “Green-Sports 2.0,” the much more important, in my view, effort to engage fans, especially those who don’t attend races, on the environment, especially on climate change. I understand NASCAR Green has surveyed NASCAR fans on the environment and climate change. What do those results show?

Catherine: We survey fans and non-fans regularly. As of April 2018, we know that more than four out of five NASCAR fans (88 percent) believe the Earth is going through a period of climate change, and three-quarters of them feel a personal responsibility to combat it.

These survey results have given us confidence that our environmental programs and activations with partners, including nationally broadcast television commercials, reach a largely receptive audience.

 

 

GSB: Great commercial, but I notice it doesn’t mention climate change. Why is that? And will future commercials mention it?

Catherine: More than half of our fans believe climate change is real, our work including these television commercials contribute to that belief based on the increases we’ve seen year over year. Their actions as a result are most important. Will they contribute to our digital tree planting tool? Will they better understand their carbon footprint? Will they push our social and digital content….to date, they have and that’s what makes sport and sustainability impactful.

GSB: That’s great! More sports leagues should survey their fans on climate. What are some of your drivers doing NASCAR Green-wise?

Catherine: A lot of our drivers support NASCAR Green and sustainability initiatives. Ryan Newman for example, one of our top Monster Energy NASCAR Cup Series drivers and his wife Krissie, have a non-profit called the Rescue Ranch, whose mission is to promote through education, respect for all animals, as well as, agricultural, environmental and wildlife conservation.

GSB: Great to hear. We look forward to hearing more about NASCAR Green innovation in 2019.

 

 


 

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Philadelphia Eagles On Winning 1/2 of GSB’s “Best Team On/Greenest Team Off Field” Award for 2018

2018 was a banner year for the Philadelphia Eagles, on the field and off.

The team won its first Super Bowl, knocking off the heavily favored New England Patriots, 41-33 in an “instant classic.” 

Off the field, the Eagles further burnished their reputation as Green-Sports pioneers by earning ISO 20121 (sustainable events) and LEED Gold certifications. 

For those reasons, Philadelphia earned GreenSportsBlog’s BEST TEAM ON/GREENEST TEAM OFF FIELD designation for 2018, sharing it with MLS champions Atlanta United. Eagles Team President Don Smolenski offered a reaction.

 

The Philadelphia Eagles are true Green-Sports Founding Fathers, having launched their Go Green! sustainability initiative way back in 2003 when they moved into Lincoln Financial Field. Since then, club management has often led the way on a myriad of Green-Sports innovations, including:

  • Highly-visible renewable energy: Fans cannot miss The Linc’s 11,000+ solar panels, many of which adorn the highly visible east wall of the stadium adjacent to I-95, and the 14 wind turbines, shaped like Eagles talons, atop the stadium roof. Around four megawatts of clean energy is generated per year, accounting for roughly 33 percent of the stadium’s annual energy usage. The remaining energy is covered by the purchase of renewable energy credits, allowing the organization to be completely “off the grid.”
  • Recycling and composting: Since 2003, the Eagles’ recycling and composting programs have diverted close to 4,000 tons of waste from landfills. These include the installation of two bio-digesters to help decompose pre-consumer food waste.
  • Water conservation: Management installed 15 water filtration fountains at both Lincoln Financial Field and the nearby NovaCare (training) Complex, eliminating the use of more than 154,000 water bottles since 2015.
  • Reforestation: In partnership with The Conservation Fund, 100 percent of all team travel is offset through the “Go Zero” program, which is focused on tree planting and reforestation funding. Since 2007, the team has planted more than 5,900 trees, including at the 6.5 acre “Eagles Forest” in Bensalem, PA.

 

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Solar array, topped by Eagle talon-shaped wind turbines at Lincoln Financial Field in Philadelphia. (Photo credit: Lewis Blaustein)

 

This year, the team was rewarded three times for its stellar for green performance.

In June, the Eagles became the first professional sports team to achieve ISO 20121 certification, an international standard designed to help organizations in the events and hospitality industry integrate sustainability into management practices and processes. The Linc followed that up in December with an upgrade from LEED Silver to LEED Gold from the U.S. Green Building Council.

And last week, GreenSportsBlog added the BEST TEAM ON/GREENEST TEAM OFF FIELD award to the Eagles trophy case. It honors the team for its Super Bowl LII win as well as its sustainability excellence. They share the award with Atlanta United, winners of the 2018 MLS Cup.

“It is an honor to be recognized by the Green Sports Blog for our commitment to sustainability,” said Don Smolenski, Philadelphia Eagles President. “We have always been proactive and deliberate in our efforts to serve as proud environmental stewards. This award represents not just our team’s accomplishments, but also that of our amazing partners who diligently support our year-round Go Green efforts. We would also like to congratulate Atlanta United who we share this award with. World champions working in parallel to serve the greater good is something we strongly support.”

 

Philadelphia Eagles Portraits

Don Smolenski, President of the Philadelphia Eagles (Photo credit: Philadelphia Eagles)

 


 

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GSB News and Notes: Scottish Footballer Goes Green, FOX Kids TV Show Features Eco-Athletes, Patagonia To Donate Millions in Savings from Trump Tax Cut to Green Charities

Happy Friday! In a TGIF GreenSportsBlog News & Notes, we feature a diverse trio of stories:

Russell Martin, currently player-coach for Walsall F.C. in the third tier of English football, recently made waves by announcing he’s switched his political affiliation to the Green Party. “Awesome Planet,” a part of the Xploration Station three-hour block of science-focused television shows airing on FOX stations, recently aired an episode featuring eco-athletes. And Patagonia, the über-green outdoor clothing and gear company, announced it will donate the $10 million it saved as a result of the 2017 Trump/GOP tax cuts to environmental non-profits. 

 

RUSSELL MARTIN TAKES A POLITICAL STAND AS ECO-ATHLETE 

Russell Martin has earned fame as an international footballer, playing for the Scottish National Team as well as for Norwich City F.C. when it was a member of the English Premier League^.

Now the player-coach at Walsall F.C., which currently plays in England’s third tier, Martin’s notoriety will likely jump up a notch or two, thanks to his recent announcement that he’s joined the U.K.’s Green Party.

 

Russell Martin
Russell Martin (#4 in blue), in action for Scotland against Germany in 2015 (Photo credit: Matthias Hangst/Bongarts/Getty Images)

 

“I’ve voted Labour all my life,” Martin told Stuart James in the November 23rd issue of The Guardian. “But knowing…what the [Green] Party represents, I just thought this aligns with my values and morals.”

Those values and morals include water conservation and veganism.

On water, “I used to get peppered at Norwich because I was always saying: ‘Turn the tap off’ when the lads brushed their teeth in the changing room,” Martin related to James.

Regarding his eating habits, Martin shared with James that he’s “been a vegan for four years, plant-based, so that awakens you socially to become a lot more conscious about things. I’ll be honest, that wasn’t for ethical reasons at first, it was purely health. I was struggling with ulcerative colitis and I did a lot of research into diet and what could help. But then when you become involved in that it raises your awareness of the ethical side. You actually look at it and think: ‘This makes sense.’”

Martin put his money where his mouth is when he became part-owner of Erpingham House, the largest vegan restaurant in Great Britain. He also owns an EV and promotes sustainability and environmental awareness to the children who pass through his Russell Martin Foundation, based in his home town of Brighton, which started as a football academy but is now a registered charity.

 

Russell Martin II

Russell Martin (Photo credit: Jonny Weeks, The Guardian)

 

Despite the time and energy that the dual player-coach roles demand, Martin is happy to take on the environment and climate change. “There’s stuff we can’t control – the Brexit madness – but there’s stuff that we can have an influence on and help future generations,” he told James. “I’ve got three young kids and I want it to look as good as possible for them by the time they hit my age.”

GSB’s Take: Russell Martin is one of a small but growing number of athletes who are speaking out on environmental issues, including climate change. He seems unfazed by any potential backlash. Martin told James that he’s “past the point of worrying what others think. It’s not like: ‘Is it going to harm my employment opportunities because of where I vote and what I stand for?’ If it did, I wouldn’t want to work for those people anyway.”

Given Martin’s willingness to speak out on environmental and climate issues, his top level playing pedigree, and his newfound coaching experience, it would not surprise me one bit to see him coaching for Forest Green Rovers, the world’s Greenest Team in Sports. Currently FGR resides in England’s fourth tier, one level below Walsall.

 

GREEN-SPORTS FEATURED ON FOX NETWORK’S “AWESOME PLANET” SATURDAY MORNING TV SHOW

Explorer Phillippe Cousteau, Jr. has, for the past five seasons, taken young viewers on adventures all over the world on “Awesome Planet.” The show is part of the three-hour Xploration Station block of science-based programming that airs on FOX stations across the U.S.

 

Phillippe Cousteau

“Planet Awesome” host Phillippe Cousteau, Jr. and his wife Ashlan prepare for a dive off the coast of the Marshall Islands (Photo credit: Phillippe Cousteau, Jr.)

 

In October, the grandson of the legendary aquatic conservationist and filmmaker Jacques Cousteau devoted an entire half-hour episode to three eco-athletes:

  • GreenSportsBlog fave and Olympic silver medal-winning snowboarder Gretchen Bleiler, advocating for action on climate to ensure that snow sports can continue to thrive in her native Colorado
  • Surfer Zane Schweitzer, who showed kids how plastic ocean waste is impacting the beaches of Hawaii
  • Boxer Jose Ramirez, fighting for access to fresh water in California as a member of the Latino Water Coalition

 

Surfer Zane Schweitzer’s segment on “Planet Awesome” (5 mins 7 secs)

 

The Super Bowl champion Philadelphia Eagles also made an appearance, as they were lauded for their leadership role in bringing highly visible solar installations to stadiums.

Awesome Planet draws an average weekly audience of 750,000 viewers.

GSB’s Take: Every survey I’ve seen shows that American 16-23 year-olds, the older half of Gen-Z*, favor substantive action on climate change. Thus it’s not surprising that Awesome Planet would feature athletes and teams who are engaged in the climate change fight and other environmental issues. Concern about climate change polls over 50 percent among all age groups, across the political spectrum, with the exception of the most conservative Republicans. That tells me that programming highlighting eco-athletes targeted to a general audience would go over well. Hint to CBS Sports: How about a Green-Sports segment during the many hours of your Super Bowl LIII pregame coverage?

 

PATAGONIA TO GIVE ITS ENTIRE TRUMP TAX CUT WINDFALL TO ENVIRONMENTAL CHARITIES

Patagonia said last month that it will donate the $10 million it saved from recent tax cuts to environmental protection groups. In a withering letter, CEO Rose Marcario called the Trump- and GOP-backed tax cuts “irresponsible.” Changes to the corporate tax rate went into effect in 2018, giving corporations a massive boost by dropping their tax rate from 35 percent to 21 percent.

 

Rose Marcario

Patagonia CEO Rose Marcario (Photo credit: Patagonia)

 

“Instead of putting the money back into our business, we’re responding by putting $10 million back into the planet,” Marcario wrote in the statement. “Our home planet needs it more than we do.”

The company said the donations would be incremental to its existing “One Percent for the Planet” pledge through which it has donated one percent of its sales each year since 1985 for “preservation and restoration of the natural environment.” According to Forbes, Patagonia revenue topped $750 million in 2017.

According to Ryan Miller, writing in USA Today on November, 29th, the company plans to give the $10 million to “groups committed to protecting air, land and water and finding solutions to the climate crisis.”

The company’s announcement came less than a week after a Trump administration report warned of the dire threat that human-caused climate change poses to the United States and its citizens. President Trump told reporters “I don’t believe it,” when asked about the study’s conclusions.

GSB’s Take: I yield the floor here to Patagonia founder Yvon Chouinard for his take on the tax cut and the Trump administration’s approach to climate change: In a companion statement to CEO Marcario’s, Chouinard said, “Our government continues to ignore the seriousness and causes of the climate crisis. It is pure evil.” I couldn’t have said it better myself.

 

* Gen-Z is made up of people born from 1995-2012

 


 

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The GSB Interview: Monica Rowand, Bringing Green-Sports to University of Louisiana. Part I: Honing Her Craft at UCLA and CU-Boulder

Monica Rowand is one of the brightest, young stars in the Green-Sports world as she helps to lead the University of Louisiana’s (Lafayette) athletic department’s burgeoning sustainability efforts. 

Despite Monica’s youth, her story is rich and deep, so much so that we’re dividing the interview into two parts. Today’s Part I delves into her lifelong love affair with sports, her discovery of Green-Sports at UCLA and her work with Dave Newport and University of Colorado-Boulder’s powerhouse Green-Sports program.

In tomorrow’s Part II, we move with Monica to 1,200 miles to the southeast to Lafayette, LA to find out what she and the University of Louisiana’s sustainability department are doing to green the Ragin’ Cajuns athletics department. 

 

GreenSportsBlog: Monica, you’ve done so much important Green-Sports work and you’re not yet 30. When did you start, when you were in middle school?

Monica Rowand: Well Lew, I wanted to work in sports for as long as I can remember, baseball specifically. In fact, when I was a little girl I knew the exact job I wanted…

GSB: …Which was?

Monica: To manage the Los Angeles Angels, or Anaheim Angels as I grew up calling them!

GSB: I’m dating myself by saying I grew up calling them the California Angels! Why not aim high?

Monica: Exactly! And that Angels job is still in my plans. But Green-Sports really started for me while I was an undergrad at UCLA

GSB:…Recently named the number one public university in the country!

Monica: I know! Anyway I started out as a business economics major but then switched to geography and environmental studies.

GSB: Why did you switch?

 

RowandM2

Monica Rowand (Photo credit: Monica Rowand)

 

Monica: Good question. I had first gotten interested in the environment in high school when I saw “An Inconvenient Truth.” Then at UCLA I signed up for a Global Environment class to, if I’m being honest about it, take care of a science requirement.

GSB: Many of us can relate to that kind of college class scheduling…

Monica: The thing was, I really loved it! Then, in my senior year, I took this amazing class — Remote Sensing…

GSB: What is that?

Monica: It’s about using satellites, radar and other tools to scan the earth and obtain information that include temperature and other weather and climate metrics. We were told to pick semester project topics based on our passions so, given my love of baseball, mine was about the size of parking lots at Major League Baseball stadiums and the resulting heat island effect. I also looked at tree coverage in those lots. All of this was done using remote sensing. I studied the LA Dodgers…

GSB: …Dodger Stadium has massive circular parking lots surrounding it…

 

Dodger Stadium

Aerial view of the massive parking lots surrounding Dodger Stadium in Los Angeles (Photo credit: change.org)

 

Monica: Yeah! Awful for heat island effect. We also looked at AT&T Park, the home of the San Francisco Giants and Nationals Park, home of the Washington Nationals. I really enjoyed the project; this was the first time I realized I could combine sustainability and sports.

GSB: Did you work on any other Green-Sports projects while at UCLA?

Monica: Yeah. The second one looked at the waste generated at large sports events by league — Major League Baseball, the NBA, NFL and NHL. I figured out the average amount of waste per league and then compared that to total waste in the U.S.

GSB: It must’ve been tiny…

Monica: Oh it was. But that didn’t deter me. In fact, it made me realize that the real promise of Green-Sports was in engaging fans to care about the environment, climate change, and more…more so than focusing on greening the games themselves, because, like I said, total waste and carbon emissions from sports events are quite small relative to everywhere else.

GSB: So you knew you were Green-Sports 2.0 rather than Green-Sports 1.0…

Monica: That’s right. Sports is perhaps the most powerful platform in the world and it is past time that it was used in service of the environment!

GSB: Indeed! So what did you do when you graduated?

Monica: I moved to Denver — needed to get out of LA then. I got a job at a gym because, well, I needed a job. We did waste reduction and recycling, had an Earth Week program but that wasn’t a green job. But I networked like crazy with something called the Rocky Mountain Green Venue Partnership. All the major Denver area sports venues were in the group…Coors Field, home of the Rockies, Pepsi Center, home of the NBA’s Nuggets and NHL’s Avalanche. CU Boulder was there too. It was at these events that I became convinced that I wanted to work in Green-Sports and that I could get a job in it. It just didn’t happen then…

GSB: And next you…

Monica: …Moved to New Orleans in 2012 as I decided to join the Americorps VISTA program and work with Global Green doing community outreach.

GSB: Global Green is a great group!

Monica: I loved that job. I worked on so many things — education, energy efficiency, and community organizing. During this time I also networked in Green-Sports: I went to the 2013 Green Sports Alliance Summit in Brooklyn. I connected with Jarian Kerekes…

GSB: …Then the NBA’s Corporate Social Responsibility head.

Monica: Yes. We collaborated on ideas to help green the 2014 NBA All-Star Weekend in New Orleans. I spoke to leading Green-Sports practitioners like Omar Mitchell of the NHL and Paul Hanlon of MLB. Both told me I should get an MBA, with the idea being that I already had a strong environmental background but I needed to learn about business. So I looked for business programs with a strong sustainability bent. At that time, Dave Muller at the Green Sports Alliance said, “You should talk to Dave Newport at CU-Boulder. He runs the Environmental Center there and is doing amazing Green-Sports things.”

GSB: What did Dave Newport tell you?

Monica: He said, “Come to CU and I’ll hire you to help grow ‘Ralphie’s Green Stampede!'” So I went off to Boulder. I mean, sports and B-school? INCREDIBLE!!

GSB: Sounds like the perfect spot as Ralphie’s Green Stampede is arguably the best Green-Sports initiative in college athletics.

Monica: Oh yeah! For several reasons. Number one: Dave has the same mentality I do: Sports has the power to change behavior. Two: The Green-Sports infrastructure was already in place when I arrived there in 2015. Ralphie’s Green Stampede, which launched in 2008, had already helped CU Athletics become Zero-Waste, reduce its carbon emissions, get involved in water balancing and…

GSB: What is water balancing?

Monica: Athletics reduced their water usage. Whatever we did use, BEF worked with us on river restoration projects, thus adding the same amount of water back that CU Athletics had used.

GSB: Who funded this?

Monica: We were able to get corporate sponsors to pay for it.

GSB: Brilliant! What was your role with Ralphie’s Green Stampede?

Monica: I was the program manager for fan engagement…

GSB: AGAIN, perfect for you!

Monica: YES!!! I got to work with Dave, Athletics, and Learfield, the company that sold CU Athletics sponsorships. Working with Learfield’s Brandon Leimbach, a true rock star, we were able solidify a unique category of sponsorship that created value for our sports property, the corporate partner, and our community.

 

Ralphie Team

From left, Monica Rowand and Ralphie’s Green Stampede teammates Dave Newport, Brandon Leimbach and Angie Gilbert (Photo credit: Monica Rowand)

 

GSB: What kind of sponsorship programs did you guys develop and sell?

Monica: On water restoration, working with the aforementioned BEF, we created Water For The West for men’s and women’s basketball in 2015-16 and then football in 2016. Wells Fargo and Kohler sponsored it. CU’s venues have high efficiency water fixtures like faucets and then CU Athletics purchased 10 million gallons of water restoration credits.

GSB: Where did the fan engagement piece come in?

Monica: The idea with fans was to get them to follow the Buffs’ lead and save water at home, work, and play. So we set up a text platform, text “CU Water” to 27126 — I believe it’s still live — and promoted it at games and on social media. By texting, you were committing to saving water on your own— we showed them how by texting them water saving tips. For every text pledge we got Wells Fargo would restore an additional 1,000 gallons of water to the Colorado River through the BEF water restoration certificate program.

 

Water For The West promotional video (1 min 4 secs) featuring CU Women’s Soccer player Taylor Kornieck

 

GSB: What a neat program! How many people participated and how much water was restored?

Monica: In addition to the 10 million gallons that balanced the Buffs’ annual water footprint, 956 students and fans made text pledges during the 15-16 basketball seasons. So in the program’s first season an extra 956,000 gallons worth of water restoration projects could be done!

 

TOMORROW’S PART II: Monica Rowand moves from CU-Boulder to the sustainability department of the University of Louisiana in Lafayette to help launch their Green-Sports initiative.

 


 

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Sports and Climate Change Summit: Yankees, Mets, MLS, NASCAR and USTA Saving Lives in Africa Via Innovative Carbon Offsets Program

Five high-profile North American sports teams and leagues are helping to save lives in Africa while reducing carbon emissions at the same time.

That powerful message was delivered during an All-Star panel discussion at Friday’s first Sports and Climate Change Summit in New York City, hosted by Sport and Sustainability International (SandSI) and the Global Crisis Information Network (GCINET). Guided by SandSI co-founder Dr. Allen Hershkowitz, senior officials from the New York Yankees, the New York Mets, Major League Soccer, NASCAR, and the US Tennis Association, shared how and why they are making life-saving investments in Africa.

 

The panel that kicked off Friday’s first Sports and Climate Change Summit at New York’s Scandinavia House had a title that many in the audience could not have imagined even two years ago: “North American Sport Invests in Climate Mitigation and Promoting the Sustainable Development Goals in Africa”.

Yet, per moderator Dr. Allen Hershkowitz, co-founder of SandSI, those investments — by the Yankees, Mets, Major League Soccer (MLS), NASCAR, and the USTA — are indeed being made. And they are not only helping to take on climate change, air pollution and several other of the UN’s 17 Sustainable Development Goals^, they are saving lives. Thousands of lives. In some of the most needy regions on Earth.

 

Allen Hershkowitz J. Henry Fair

Dr. Allen Hershkowitz, co-founder of SandSI (photo credit: J. Henry Fair)

 

You may be asking yourself these three questions right about now:

  1. What problems are these North American sports teams and leagues trying to help solve with these investments in Africa?
  2. What types of investments are they making to solve those problems and save lives?
  3. Why are they making these investments?

 

COOKING WITH INEFFICIENT STOVES IN SUB-SAHARAN AFRICA ADDS TO AIR POLLUTION, DEFORESTATION AND CARBON EMISSIONS

In his presentation preceding the panel discussion, Hershkowitz cited chilling statistic after chilling statistic that laid bare the severity of health problems, borne largely by women and children in Sub-Saharan Africa and elsewhere, caused by cooking with inefficient, dirty, primitive stoves:

“The number one cause of death in the world is air pollution.”

“Close to half the deaths from pneumonia of children under age five are caused by household air pollution.”

“Three billion people cook over open flames or with simple stoves powered by unhealthy coal, wood or other forms of biomass.”

“According to the World Health Organization, three to four million people, mostly women and girls die prematurely because of inefficient, dirty stoves.”

Add to these grim metrics the fact that significant deforestation results from scavenging for the wood that is used in the inefficient, old stoves, and you have a recipe for a public health and environmental disaster.

 

NORTH AMERICAN TEAMS AND LEAGUES QUICKLY RAMP UP TO MAKE A DIFFERENCE IN SUB-SAHARAN AFRICA BY FUNDING CLEAN, EFFICIENT COOKSTOVES AND AVOIDED DEFORESTATION

How did Major League Soccer, NASCAR, the Mets and Yanks and the USTA decide to get involved in helping to reduce the Sub-Saharan African air pollution problem?

Hershkowitz showed each of them that, by funding efficient cookstoves that emit 30 to 50 percent fewer emissions, they would be creating healthier cooking environments for women and children, extending and saving lives in the process. And, since the cookstoves require far less fuelwood, the teams and leagues are also playing an important role in avoided deforestation.

The clean cookstove initiative is supported by the United Nations. Consequently, these cookstove purchases — which reduce greenhouse gas (GHG) emissions, other air pollutants and deforestation — qualify as third party, independently certified carbon offset programs, burnishing the teams’ and leagues’ sustainability credentials.

Hershkowitz began connecting the teams and leagues with private sector firms like The South Pole Group, Eco-Act and Allcot. They do the important grunt work of designing, developing and implementing environmental and climate change mitigation projects on the ground.

 

Cookstoves

Clean burning cookstoves (Photo credit: South Pole Group)

 

Although the initiative is in its early days — cookstove purchases only began late last year — the results are impressive. Collectively, the benefits of the offsets purchased by the Yankees, Mets, MLS, NASCAR and the USTA include:

  • Distribution of 7,250 cookstoves for use in cabins and huts
  • Positive impacts on the lives of 13,000+ women and girls
  • Avoidance of 39.4 metric tonnes of carbon emissions
  • Keeping 22.4 metric tonnes of wood from being cut down
  • The manufacture and maintenance of cookstoves being handled by locals, bringing much-needed economic activity to the region

 

TEAMS, LEAGUES SEE COOKSTOVES, AVOIDED DEFORESTATION AS “NO-BRAINERS”

When asked why the Yankees are investing in Africa, Doug Behar, the team’s senior VP of operations, said it was a logical next step in the team’s long-standing commitment to sustainability: “We’ve evolved on sustainability over time, seeing that it made sense from a business perspective to measure and reduce our energy usage, and that it made sense to recycle and compost. So we were ready when the cookstove investment opportunity was brought to us. Really, it was a no-brainer as the impact on human life was too big to ignore.”

 

Doug Behar Profile

Doug Behar of the Yankees (Photo credit: New York Yankees)

 

NASCAR focused their investments on avoided mangrove deforestation projects on the shores of Lake Kariba in Northern Zimbabwe. Catherine Kummer, senior director of NASCAR Green, echoed Behar’s “no-brainer” sentiments. “When something makes sense to management and fans alike, you know you’ve got something,” shared Kummer. “Management got it right away. And the avoided deforestation aspects of our investments matches our fan base’s commitment to the outdoors.”

The Mets’ senior director of ballpark operations, Mike Dohnert, shared a different motivation when Hershkowitz brought the African investment opportunity his way. “I know it sounds cliche, but it was incredibly powerful to be able to explain to my six year-old son how important it is do the right thing,” Dohnert recalled. “I am very lucky that Mets management allows me the freedom to pursue these types of initiatives.”

Switching to tennis, why would its governing body in the United States make investments in Africa? “That’s an easy one — the US Open is an event that draws 800,000 fans from all over the world and tennis is truly a global sport,” offered Lauren Tracy, the USTA’s director of strategic initiatives. The organization funded the sending of 300+ cookstoves to women in Malawi. That purchase helped offset the carbon embedded in the millions of player travel miles to the recently completed US Open.

Major League Soccer, which joined with SandSI and The South Pole Group to advance a big sustainability push at this summer’s All-Star Game at Mercedes-Benz Stadium, the LEED Platinum home of Atlanta United, also found the global nature of the cookstove program compelling. “Since the All-Star Game pitted MLS’ best vs. Juventus, the perennial champion of Italy’s Serie A and one of the most popular teams in the world, we decided to go ‘glocal’ with our sustainability initiatives,” said JoAnn Neale, the league’s chief administrative and social responsibility officer. “Locally, we undertook a tree planting program in Atlanta. And our investments in 1,450 cookstoves in Kenya represented the global side of the equation.”

 

M-B Stadium 2a

Mercedes-Benz Stadium, LEED Platinum home of Atlanta United (Photo credit: Lewis Blaustein)

 

 

GSB’s Takes:

  • If five teams and leagues can get the kinds of life-saving and carbon emissions-reduction results detailed above in less than a year, imagine if all of the major pro and college sports leagues in North America rallied around cookstoves, avoided deforestation and other climate change and environmental programs in Sub-Saharan Africa and elsewhere in the developing world. This is a huge opportunity for SandSI and the entire Green-Sports movement. Perhaps a team or two could pry their PhD analytics gurus away from their advanced metrics spreadsheets for a minute to calculate the macro public health and greenhouse gas (GHG) emissions benefits of a massive Pan-North American sports cookstove/avoided deforestation/clean water initiative.
  • There was a kind of Bizarro World, up-is-down aspect to the Summit when it came to fan engagement on climate change and the environment:
    • NASCAR — whose brand image to this observer is decidedly “Red State”/skeptical on climate change — is in fact aggressively connecting with fans on environmental and climate change issues. Why? Because NASCAR fans have indicated that they care about the environment, to hell with the GSB’s stereotypes. “Ten years ago, 50 percent of our fans said they cared about the environment,” Catherine Kummer reported. “Fast forward to our April 2018 survey, and 87 percent of NASCAR fans now believe Earth is going through a period of climate change and 77 percent feel they have a personal responsibility to do something about it. So now we run environmentally-themed TV spots on NASCAR broadcasts.” I do have questions about how to square these results with polling before the 2016 Presidential election that showed NASCAR fans preferred Donald Trump over Hillary Clinton. But that’s a subject for another day. For today, the fact that NASCAR runs green TV spots is a very cool thing.

 

 

The 30 second NASCAR Green TV spot

 

  • On the other hand, while the Mets and Yankees have done exemplary greening work at Citi Field and Yankee Stadium, including eliminating trash bins and replacing them with recycling and compost bins, they have chosen to communicate their sustainability bona fides to fans in a much quieter fashion* than NASCAR. The clubs have not yet aired green-themed public service announcements on TV or radio. I mean, they play in climate change-is-real, humans-are-the-cause, “Blue State” New York. One would think their fan bases would react positively to such TV ads. What gives? Mike Dohnert acknowledged that, for Mets management, climate change “politics is an issue. They’re still trying to figure this out.” The Mets and Yanks might want to talk to NASCAR.
  • Kudos to SandSI and GCINET for hosting the first Sports and Climate Change Summit! This needs to be an annual event. 

 

 

 

^ The 17 UN Sustainable Development Goals (SDGs) are: 1. No Poverty, 2. Zero Hunger, 3. Good Health and Well-Being, 4. Quality Education, 5. Gender Equity, 6. Clean Water and Sanitation, 7. Affordable and Clean Energy, 8. Decent Work and Economic Growth, 9. Industry, Innovation and Infrastructure, 10. Reduced Inequalities, 11. Sustainable Cities and Communities, 12. Responsible Consumption and Production, 13. Climate Action, 14. Life Below Water, 15. Life on Land, 16. Peace, Justice and Strong Institutions, 17. Partnerships for the Goals
* The Mets and Yankees communicate their greening initiatives to fans by posting sustainability information on their websites, leading sustainability-themed tours of the ballparks for high school students and more.
 

 

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GreenSportsBlogger Interviewed on Let’s Give A Damn Podcast

I recently had the pleasure of being interviewed by Nashville-based Nick LaParra for his terrific “Let’s Give A Damn” podcast.

 

Nick LaParra is one cool, purposeful dude.

He has led non-profit organizations of all shapes and sizes. Now he helps leaders and organizations with their social impact, leadership development, and communications needs. Nick and his family live an über-minimalist lifestyle — “anytime we buy something like clothes or a toy, we have to give an older version of that ‘something’ away”.

And Nick’s “Let’s Give A Damn” podcast is a must-listen for those interested in the intersection of doing well and doing good.

 

Nick LaParra

Nick LaParra, host of the “Let’s Give A Damn” podcast (Photo credit: Nick LaParra)

 

So it was a great honor when Nick asked to interview me on “Lets’ Give A Damn” about my journey to the climate change fight and the Green-Sports world. We also spoke about how sports can best engage fans on environmental issues. Our conversation lasted almost two hours but don’t worry; Nick is a great editor so the podcast runs for a tight 45 minutes.

Click here to Give a Listen and ENJOY!

 


 

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