GSB News and Notes: NY Times Links Federer Upset Loss to Climate Change; Lakers Go Solar at their Training Facility; Denver Broncos Give Out 100% Recycled Rally Towels

September is, without question, the most wonderful time of the sports year in the US:

  • The final tennis grand slam tournament, the US Open, concludes;

  • Baseball’s long season comes down the home stretch;

  • The college football and NFL seasons kick off;

  • Basketball and hockey teams hit training camp;

  • The Ryder Cup takes over the golf world

GreenSportsBlog’s TGIF News & Notes reflects that full calendar, with tennis, basketball, and football on the docket.  

 

NEW YORK TIMES MAKES LINK BETWEEN FEDERER UPSET LOSS AT US OPEN AND EXTREME NIGHTTIME HEAT AND HUMIDITY

Until Serena Williams’ dispute with the chair umpire in her straight set defeat to Naomi Osaka at the US Open final became an international hot topic, excessive heat was the dominant storyline during the recently completed tournament in Queens.

  • The ATP, the governing body of the men’s pro tennis tour, took the unprecedented step of instituting a new rule, after the tournament began, that allowed players to go to the locker room for a 10 minute cooling break after the third set (women’s players already were permitted such a break after the second set).
  • With on-court temperatures reaching as high as 130 degrees Fahrenheit (54.4 degrees Celsius), it was common to see players draping large ice wraps over their shoulders during one minute changeover breaks. 
  • Eventual men’s champion Novak Djokovic was almost felled in two early round matches by two implacable foes: the oppressive afternoon heat and humidity.
  • Night matches were affected: Unheralded John Millman shocked Roger Federer in the Round of 16 on a particularly hot, sticky, stuffy evening. 

 

Novak US Open

Novak Djokovic suffering from the heat and humidity during a changeover in his first round match at the 2018 US Open (Photo credit: Getty Images)

 

While ESPN covered the heat/humidity story during the tournament’s fortnight — there was no way the cable-caster could avoid it. After all, players were wilting and fans stayed away from the sunny side of Billie Jean King National Tennis Center venues in droves. But ESPN did not get delve into any potential links between the extreme weather at the Open and climate change. 

And, while Federer cited heat and stuffiness as the main reason for his upset loss — “It was hot. It was just one of those nights where I guess I felt I couldn’t get air; there was no circulation at all.” — he didn’t “go there” on climate change. 

 

Federer

Roger Federer struggled on an extremely hot and humid night in the round of 16 at the US Open, losing to John Millman (Photo credit: Mohammed Elshamy/Anadolu Agency/Getty Images)

 

Thankfully, reporter Kendra Pierre-Louis of The New York Times’ fantastic “Climate Fwd” newsletter, did make the climate connection for millions of readers on September 4 in Roger Federer Is Tough to Beat. Global Warming Might Have Pulled an Upset.” Her particular focus was the relatively unsung trend of increasingly hot nights.

Per Pierre-Louis, “To some, the comments by Federer…may sound like sour grapes. But they also underscore a growing problem: increasing nighttime temperatures…[Global] warming is not happening evenly. Summer nights have warmed at nearly twice the rate of summer days. Average overnight low temperatures in the United States have increased 1.4 degrees Fahrenheit per century since 1895, according to the National Oceanic and Atmospheric Administration (NOAA)…While daytime temperatures above 90 degrees Fahrenheit (32 degrees Celsius) have been a persistent problem at this U.S. Open, conditions [during the Federer-Millman night match] were not much cooler. Temperatures hovered in the mid-80s, with the humidity for much of the match above 70 percent. The heat index, which combines heat and humidity to indicate a ‘feels like’ temperature, was in the 90s.”

The effects on the human body of exercising in high temperatures with high humidity can be calamitous, reported Pierre-Louis. That’s because sweating, “a key cooling mechanism,” gets stymied. When the air is excessively humid, sweat drips instead of evaporating. And that eliminates the cooling effect on the body. 

GSB’s Take: As a lifelong resident of the New York City metro area, let me tell you, a nighttime heat index in the 90s, a rarity back in the 1970s-80s, is becoming all too common in July and August. While heat and humidity played a major role in Federer’s exit from the US Open, such extreme weather is much more perilous for non-athletes. And until humanity, non-athletes and athletes alike, gets its act together on a massive decarbonizing effort to break climate change’s serve, extreme heat and humidity that makes exercise — among many other activities — risky will become the norm. I wonder if, as the effects of climate change get more severe, tournaments like the US Open and Australian Open, which are played in the heat and the humidity of the summer, will move towards more temperate times on the calendar.

 

LAKERS WELCOME LEBRON JAMES TO TRAINING CAMP WITH NEW SOLAR INSTALLATION 

When LeBron James joins the Los Angeles Lakers for his first training camp in Los Angeles later this month, he’ll be doing so at a training facility with a new rooftop solar array. 

According to a story by Kyle Field in the September 2 issue of CleanTechnica, Vaha Energy installed a 171 kW system comprised of 456 LG Solar panels on the roof of the team’s new LEED Platinum, 120,000 square foot UCLA Health Training Center in El Segundo.

 

The solar array at the LA Lakers new UCLA Health Training Center (Photo credit: CleanTechnica)

 

“The system is expected to save about $38,000 per year, on a rate of 16 cents per kWh,” wrote Field. Vaha Energy projects that the team should be able to pay off the system in a relatively quick four years.

Joseph McCormack, the Lakers Chief Financial Officer and Senior Vice President of Finance, told Field, “One of our goals as an organization is to be at the forefront of energy efficiency, and these panels further our commitment to sustainability.”

The Lakers plan to communicate their greening efforts at UCLA Health Training Center to fans — the cozy venue seats 900 — during team practices and at home games of the NBA G League’s South Bay Lakers.

 

GSB’s Take: The move by the Lakers to solar-ize their new UCLA Health Training Center is, of course, welcome news. As costs of solar continue to go down, we can expect more such on-site solar installations at sports venues. It says here that the Lakers would’ve done even better to install solar panels atop car ports in the parking lot, in addition to their rooftop array. That way, fans could not miss the Lakers solar play — the panels on the roof are not easily visible to passersby. Oh yeah, it would be cooler than cool if LeBron agreed to be featured in video messaging about the Lakers’ solar installation.

 

 

DENVER BRONCOS GIVE ORANGE RALLY TOWELS MADE FROM 100 PERCENT RECYCLED MATERIALS TO FANS AT HOME OPENER

A crowd of 76,000+ at Broncos Stadium at Mile High in Denver saw the home team open their 2018 NFL season Sunday with a come-from-behind 27-24 home win over the Seattle Seahawks. Fans 21-and-older were able to urge the Broncos on by waving orange rally towels, presented by Bud Light, made from 100 percent recycled materials from earlier Broncos games. 

 

Rally Towel Broncos

The rally towel, made from 100 percent recycled materials, that was given out to Denver Broncos fans at Sunday’s home opener (Photo credit: Denver Broncos)

 

Believed to be the NFL’s first promotional giveaway made from fully recycled materials, the towels are made from plastic Coke bottles from Broncos Stadium. The 100% recycled icon is located on the lower left of the towel, clearly visible to fans.

Here’s how the Broncos Stadium bottles turn into Broncos Stadium rally towels:

  • Coke bottles get hauled from the stadium to Waste Management’s Denver Recycling Center.
  • The bottles are then delivered to a Materials Recovery Facility and sold to a plastic processing plant.
  • The processing plant breaks the bottles down into flakes or pellets and sells them to yarn manufacturers, who in turn sell the yarn to fabric weavers and knitters around the world.
  • Fabric makers sell the fabric to cut, sew and decorating plants — in this case, G&G Outfitters, a Maryland-based NFL licensee — where the towels are produced, decorated and shipped back to Denver for the game.

“The Denver Broncos and Coca-Cola are teaming up to show fans the value of recycling,” said Antoinette Williams, account executive at Coca-Cola, USA. “Recycling is the first step, but Coca-Cola and the Broncos want to create a ‘Life-Cycle’ story and make sure once the bottles are recycled they continue on a sustainable path.”

“We have never executed a promotion to this nature for any NFL team where the giveaway was made 100 percent out of certified recycled bottles collected from their own waste,” added Danny Papilion of G&G Outfitters. “To our knowledge, the Broncos are the first NFL team to do so.”

GSB’s Take: I love this promotion — a towel that is clearly marked as 100 percent recyclable given out to many thousands of fans. But how cool would it be if the Broncos encouraged fans to bring their towels every time they come to a game? Show your towel at four games and you get a free Bud Light. Or some other idea. No matter the promotion, the team would be emphasizing the important sustainability principle of reuse as well as recycling. 

 


 

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GSB Football Preview, Part II: Philadelphia Eagles Earn ISO 20121 Certification for Sustainable Events, First Pro Team To Do So

With the American football season in full kick-off mode, GreenSportsBlog offers a two-part football preview as we take a look at two teams at different points on the sustainability spectrum. Yesterday, we spoke with Lauren Lichterman of the University of Texas-Austin Athletics Department, about the relatively new initiatives surrounding sustainability, especially the challenges of greening Longhorns football.

Today, we turn our attention to the Philadelphia Eagles. The Green-Sports pioneers and — oh yeah — Super Bowl LII Champions, recently became the first pro sports team to earn ISO 20121 certification for integrating sustainability practices into their management model.

To get the story of what ISO 20121 status is and how the Eagles attained it, GSB spoke with Norman Vossschulte, the Eagles’ director of fan experience, and Lindsay Arell, the sustainability consultant who worked with the team by assisting with the ISO framework, advising on strategies, and helping the through the final stage of certification.

 

 

With apologies to Tom Cruise as Jerry Maguire in the 1996 movie of the same name, it sounds like Lindsay Arell, President of Denver-based sustainable events consulting firm Honeycomb Strategies, had Norman Vossschulte, the Philadelphia Eagles director of fan experience, at “hello.” At least when it comes to ISO 20121 certification for sustainable events, that is.

“I met Lindsay at the 2014 Green Sports Alliance Summit in Santa Clara,” recalled Vossschulte. “We hit it off right away on sustainability, as she is an expert on ISO 20121 certification.”

 

(player/coach/executive name)

Norman Vossschulte, Philadelphia Eagles director of fan experience (Photo credit: Philadelphia Eagles)

 

Lindsay Arell

Lindsay Arell, president of Honeycomb Strategies (Photo credit: Honeycomb Strategies)

 

The Super Bowl champs have been Green-Sports winners for more than a decade, thanks in large part to the visionary leadership of Eagles Chairman/CEO Jeffrey Lurie and Christina Weiss Lurie, the President of the Eagles Charitable Foundation, and Eagles Social Responsibility .

 

ISO 20121: MORE SUSTAINABLE EVENTS MANUAL THAN A CERTIFICATION

But it turns out that, while certifications for green buildings like LEED are well established in North America, not much is known here about sustainable events-focused ISO 20121.

That was about to change, at least as far as the Eagles were concerned.

“When I met Norman, Lincoln Financial Field was already LEED certified, and its GO GREEN initiative had been in place for years,” recalled Arell. “But, as we talked, I got the sense that he and the team wanted to do even more with sustainability, wanted to differentiate themselves even further from the increasing number of teams that were starting to green themselves. And Norman made it clear that he wanted to make green fun. That conversation led me to think the Eagles needed to go for ISO 20121 certification.”

Going for a certification that sounds like a Dewey Decimal system classification doesn’t immediately say “fun” to me but, hey, what do I know?

Actually, what I’d like GreenSportsBlog readers to know is what ISO 20121 certification is…and isn’t.

“ISO 20121, created by the International Organization for Standardization, is an event management system standard designed to help event organizers and producers incorporate sustainability into their operations,” shared Arell. “It was developed and piloted during the London 2012 Olympics to accelerate the impact of their sustainability program.  ISO 20121 emphasizes continual improvement on a range of sustainability issues. This results in a venue or organization-based approach to sustainable operations that addresses the specific environmental impacts of an organization/venue while engaging all stakeholders.”

On the other hand, ISO 20121 is not metrics-based, nor is it point-based in the way LEED, BREEAM^ or other green certifications are.

To my way of thinking, LEED certification shows the world you have built a green stadium or other type of building. ISO 20121 shows the world you are committed to continual improvement of your sustainability program through an inclusive stakeholder engagement program — and, in the Eagles case, in a LEED certified stadium.

Vossschulte looked at ISO 20121 in yet another way: “ISO 20121 is more a sustainability manual than certification, and a fluid manual at that. So we engaged Lindsay in 2016 to take us on a deep ISO dive and help us figure out how we can make the ISO manual work for us. And that meant everyone in the organization.”

Arell, who had worked in sustainable events and venues since 2007 — one of her first big assignments was working to help green the 2008 Democratic National Convention in Denver — dove right in. She performed a “gap analysis” to determine what the Eagles needed to do to improve upon GO GREEN and achieve ISO 20121 status.

“The goal of our GO GREEN ‘Gap Analysis’ was to find out what was working and what could be improved upon,” recalled Arell. “By holding meetings with small groups of employees, we were able to learn, for example, that internal and external communications about GO GREEN could be much more effective. It turned out that GO GREEN needed a re-boot, a version 2.0.”

 

EAGLES ORGANIZATION GOES ALL-IN ON “GO GREEN 2.0” AND ISO 20121

To kick-start the re-boot and to put the Eagles on course to achieve ISO 20121 status, Arell collaborated with team executives to form four internal working groups or “communities” —  Engagement, Communications, Community and Operations, or ECCO —  to help the organization figure out how to close those gaps. Here’s Vossschulte’s take on each community:

  • Engagement: “How well are we engaging employees on sustainability and GO GREEN and how can we do better? I was involved with this working group, along with the VP of Human Resources, Kristie Pappal. We want to improve sustainability awareness and engagement from when someone is hired, through their daily activities. They need to see the Eagles’ commitment on coffee mugs, water bottles, on signage. We wanted it to become part of every employee’s DNA.”
  • Communications: “How is GO GREEN communicated, both internally and externally? Are we talking about it in our newsletters to staff? What about talking to fans through marketing, PR and through our players?”
  • Community: “Here we asked ourselves ‘when we go into the community, do we embed a sustainability message into that outreach?’ This working group involved our corporate responsibility, community relations and media relations teams.”
  • Operations: “The operations and facilities teams were already steeped in sustainability through GO GREEN and our work to earn LEED certification, so this was a great opportunity for us to further amplify and strengthen that focus.”

The work of each committee was rigorous and detailed — it took a year and a half to complete— and the results were significant:

  • The Communications team developed edgy and fun GO GREEN-themed billboards for the stadium concourses, ramps, and yes, even the restrooms. Per Vossschulte, “We thought that adding a sense of humor to our GO GREEN messaging would increase its memorability and impact.”
  • From the Engagement team came an interactive LED screen that was installed at the NovaCare Complex, the team’s practice facility down the street from Lincoln Financial Field. “It shows our employees how much energy our solar panels and wind turbines are producing every day, how much we recycle, and more,” said Vossschulte.
  • The Community working group offered 14,000 season ticket members “Go Green/Bleed Green” magnets. And wide receiver Mack Hollins has fully embraced the team’s sustainability culture. “Mack rides his bike to work,” shared Vossschulte. “And he was featured in a video that announced the site of the 2019 Green Sports Alliance Summit will be Lincoln Financial Field.”

 

Dallas Cowboys v Philadelphia Eagles

 

Dallas Cowboys v Philadelphia Eagles

Two examples of sustainability-themed signage on display at Lincoln Financial Field (Photo credits: Philadelphia Eagles)

 

The result of this work was the creation of a sustainability playbook. Before applying for ISO 20121 certification, the Eagles had to show could “walk the green talk”, or, in football parlance, could “run the plays in their sustainability playbook.”

That meant over a year of setting sustainability plans, implementing them, and reporting on the outcome. Once the team and Arell were satisfied with the performance of the program, they submitted documentation to a third-party auditor for ISO 20121 review. A series of meetings with the auditor ensued in which the documentation was analyzed and discussed in detail. Finally, the Eagles achieved ISO 20121 certification earlier this year.

But the process didn’t end there.

You see, continual improvement is a hallmark of the ISO 20121 standard. So, the working groups still meet regularly to discuss new goals and initiatives. According to Arell, that aspirational quality is what makes this standard so effective: “It builds upon itself. There is not magic number that finally indicates ‘we are sustainable.’ The Eagles continue to improve their game…both on and off the field.”

 

WILL ISO 20121 CATCH ON BEYOND PHILLY?

Now that the Eagles and Lincoln Financial Field have blazed the ISO 20121 trail for North American sports, will other teams and venues soon follow?

Arell sure hopes so: “ISO 20121 emphasizes collaboration between departments and so going through the certification process ensures that sustainability becomes deeply seeded in an organization. The ability for a team and/or a venue to tailor their own path to ISO certification is another point in its favor.”

Vossschulte sees some early interest in ISO 20121 among his NFL counterparts and expects that interest to build.

But first, there’s a Super Bowl banner to raise at Lincoln Financial Field when the 2018 NFL season kicks off against the Atlanta Falcons tomorrow night. And when Eagles fans enter the stadium, they will see the sustainability banners and LED displays that prove beyond a shadow of a doubt, as Lindsay Arell puts it, that “you can be a Super Bowl winning team in Philadelphia and GO GREEN at the same time.”

 

^ BREEAM = LEED’S British equivalent

 


 

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The GSB Interview: Matt Ellis, CEO of Measurabl — Helping Sports Teams Benchmark Their Environmental Impacts

Sports stadiums and arenas have been in the greening business for almost a decade, which is a great thing. But do venues and teams know how much energy they’re saving, how much waste they’re diverting from landfill, and more? You would think so but measurement of greening lagged actual greening. Until Matt Ellis and Measurabl came along. GreenSportsBlog talked with Matt, the company’s founder and CEO, to understand how he got into the sustainability measurement business, where sports fits in and…what happened to the last “e” at the end of Measurabl.

 

GreenSportsBlog: When thinking about Measurabl, this adage comes to mind: “What gets measured gets managed. And what gets managed matters.” How did you get into the sustainability measurement space and why the big move into sports?

Matt Ellis: Well, Lew, we have to go back to 2008 to get to the beginning of the story. I was working in real estate in the San Diego area — I’m a San Diego guy, went to UC San Diego undergrad and San Diego State for grad school, my family was in the real estate business. I was working for CBRE at the time…

GSB: …When the “econ-o-pocalpyse” hit…

ME: Exactly! My business was not that strong, to say the least. I had plenty of time on my hands, walking around town, looking for deals. I saw plenty of decals on buildings, decals like “LEED ” and “ENERGY STAR.” I started to ask “why?” I found out sustainability drives higher occupancy rates, higher quality tenants, and higher rents, among other positive outcomes. Not long after that, CBRE management asked me to start and run a sustainability practice group.

 

Ellis Matt 1 Headshot

Matt Ellis, founder and CEO of Measurabl (Photo credit: Measurabl)

 

GSB: Was that in the San Diego area or national? How did it go?

ME: National. Despite the economic collapse, we were getting calls consistently from our clients who were interested in how they could leverage sustainability in their real estate portfolios. By 2010-11, we had started to offer RECs, offsets, and the first carbon neutral leases. Eventually I became CBRE’s Director of Sustainability Solutions. As all this was happening, I noticed our sustainability efforts lacked one key thing: data. We needed better measurement tools so we could learn what worked and what didn’t, sustainability-wise. We needed to be able to benchmark on a number of metrics so we could measure progress over time. Every time we looked at measurement, we were told it was too hard, too costly.

GSB: Did you accept that?

ME: Not at all. In fact, I started to ask this question: “Can we provide meaningful sustainability measurement tools?” That would be a big deal. As I investigated this question, I realized that a software solution is what was was needed. We needed to gather environmental, social and governance (ESG) data, create benchmarks for buildings and then be able to sort all of this data. The goal is to know how buildings perform in terms of energy usage, carbon footprint, materials, waste, environmental certifications and more. Convinced that an environmental benchmarking and measurement software platform was indeed doable and valuable, I left CBRE and incorporated Measurabl in 2013.

GSB: How did Measurabl do out of the gate?

ME: We’ve done well the last couple of years, providing environmental benchmarking and measurement software to real estate investment trusts (REITS), asset managers like Black Rock, property managers like CBRE, and corporations like VMware, among others. They’ve found great value in it.

 

Measurabl Early Days

Matt Ellis at the whiteboard during the early days of Measurabl (Photo credit: Measurabl)

 

GSB: Congratulations! What is the Measurabl business model? What is a reasonable ROI for a client?

ME: We provide three Software as a Service aka “SaaS” plans: Basic, Pro, and Premium starting at no cost for the “Basic” plan and going to over $100/building/month for the most feature rich plan. Each provides for data management, benchmarking, and reporting and, depending on the level you sign up for, the client can achieve different ROIs which include cost savings from resource management and efficiency through to Investment Grade reporting which helps them secure lower interest rates on their loans and preferred access to capital from investors.

GSB: That sounds like a great deal for a property manager or building owner. What made you think of sports as a vertical for Measurabl?

ME: Sports makes sense for a couple of reasons for Measurabl. One is that over half of our workforce are athletes, mostly from the world of water polo, which I played at UCSD. And benchmarking sustainability metrics is kind of like how sports uses statistics: data stokes the competitive fire in athletes as well as in building or venue management. So we get sports culturally and from a data perspective. So it fits that Chase Cockerill from our business development team, an athlete himself, made a call to Jason Kobeda at Major League Baseball and Jason said “we get it, this is cool, this can help us take the game to the next level, literally” We established the relationship with MLB in April, right around Opening Day.

 

Measurabl Chase Matt

Measurabl’s CEO Matt Ellis (l) and business development executive Chase Cockerill at June’s Green Sports Alliance Summit in Atlanta (Photo credit: Measurabl)

 

GSB: WOW! That was super quick! Did all 30 teams buy in?

ME: Yes, the relationship is at the league level so all clubs and venues can access the software. So far about two thirds of the clubs are on board and the rest are ramping up. We’re providing them with data management and benchmarking on energy usage, water usage, carbon footprint, waste diversion, environmental impacts of upgrade projects, certifications and reports.

GSB: What kind of reports?

ME: For example, our software can generate a CDP report for the League. CDP is a well-known global standard for reporting carbon performance. We can also provide stadium level reports specific to each venue.

GSB: That has to be a huge time saver for the clubs.

ME: Absolutely. It is also a way to improve the accuracy of the data and therefore make more informed decisions. At the same time we talked to the Green Sports Alliance (GSA). GSA’s Erik Distler said “all of our members share a common set of needs around data management” so we then went on to form an exclusive, worldwide partnership with GSA to be their data management and benchmarking partner and platform.

GSB: That is terrific. How is the stadium or arena environment different from a high-rise office building in terms of benchmarking and measurement?

ME: The sports venue environment is generally more complex than a typical commercial building. Think of Mercedes-Benz Stadium in Atlanta. There’s the retail components, the exterior parking areas, the solar panels the field, boxes… Right now, we’re able to compare a venue’s performance, year-over-year by breaking the space down to its constituent parts and comparing that performance across like-kind spaces to create benchmarks.

GSB: What about comparing stadium vs. stadium, arena vs. arena?

ME: That’s the next step, and a big part of MLB and the Alliance’s leadership, which is to create a global benchmark for sports facilities. Comparing stadiums to each other, when all of them are unique, is tough. But that’s what we love about the sports world — whether it’s MLB, the NHL, NASCAR or the Alliance — they don’t accept “it’s too tough” to compare, and neither do we. Eventually, we hope to put all venues in a given sport on the platform and to create an “apples-to-apples” comparison that is meaningful. The more data, the more facilities, the more accurate the benchmark. It’s a “team effort” so to speak! The good news is the momentum is strong and roll out well underway.

GSB: I have no doubts. Does the Measurabl platform measure fan engagement and interest?

ME: We do reporting really well. The reports can be easily understood by fans. It’s up to the clubs to decide to tell the sustainability stories but we certainly advocate that they do so on a consistent basis.

GSB: We will check back with you after this season to see how the teams are doing on the fan engagement piece. Meanwhile, I have one last question: What happened to the last “e” in Measurabl?

ME: Ha! “Measurable” was too traditional – not “startup” enough, so drop the “e” and it was a home run.

 


 

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SunTrust Park, LEED Silver Home of the Atlanta Braves: Can a Stadium in the Suburbs Be Green?

SunTrust Park, now in its second season as home of the National League East-contending Atlanta Braves, earned LEED Silver certification, thanks to a number of innovative Green-Sports features. But situating the ballpark in suburban Cobb County, far from the MARTA rapid transit system, begs the question: How green is SunTrust Park? GreenSportsBlog toured the ballpark — as well as The Battery Atlanta, the adjacent mixed-use development — as part of the recent Green Sports Alliance Summit to find out.

 

EARNING LEED SILVER CERTIFICATION AT BREAKNECK SPEED

Building a $672 million stadium, from design to Opening Day, in 30 months is challenging.

Building a stadium so it qualifies for LEED certification in 30 months is, well, beyond challenging.

That was the task Rex Hamre, sustainability manager for real estate services firm JLL, and team was given by the Atlanta Braves at the start of the SunTrust Park design and construction process in 2013.

“Everything we did had to be done fast,” explained Hamre during a tour of the ballpark and the adjacent residential and commercial development, The Battery Atlanta. “For example, the process was so fast that we weren’t able to have a prototype for LED lights. There was some risk involved because we didn’t know if the quality of the lights would be good enough from a baseball point of view — those were early days for LEDs. We had to convince management the LEDs would work. We were able to do so and the lights worked great: they’re 50 percent more efficient than the old metal halides and were easier to install.”

 

Rex Hamre

Rex Hamre of JLL (Photo credit: Engineers for a Sustainable World)

 

Efficiency is not the only benefit the LEDs bring to SunTrust Park. “The LEDs provide us with ‘Instant Restrike’. Metal halide bulbs get very hot. When they overheat, they can turn off and can stop a game. They take between 15 to 30 minutes to re-boot or ‘restrike’. When LEDs turn off, they restrike immediately.”

 

SUNTRUST PARK: COOLLY EFFICIENT, IN A BIG (ASS) WAY

Efficiently cooling a big venue like a baseball stadium — especially in the steamy Atlanta summer — is a big challenge. For SunTrust Park to improve on cooling efficiency vs. its smaller predecessor, Turner Field, made the test even tougher.

“We have 200,000 square feet more to air condition at SunTrust Park than at Turner Field,” Hamre acknowledged. “Despite that significant difference, we are more efficient at SunTrust Park due to an incredibly efficient central AC system. Also we paid very close attention to design of the building envelope*, which also helped a lot.”

 

SunTrust Park Ballparks of Baseball

SunTrust Park, LEED Silver certified home of the Atlanta Braves (Photo credit: Ballparks of Baseball)

 

Braves management decided to invest more upfront for HVAC and chillers, with the confidence that the investment would pay off within 5-10 years.

“We looked at a variety of chillers,” Hamre said. “The chiller we chose was best from a carbon emissions perspective.”

And then, of course, there are the Big Ass Fans.

I know what you’re thinking.

“What happened to the propriety that is the hallmark of GreenSportsBlog?”

Not to worry.

Big Ass is a brand name for really, really big fans. We’re talking 22 feet by 16 feet fans.^ I saw them interspersed throughout SunTrust Park. Let’s just say they are aptly named.

And they are very energy efficient.

 

Big Ass Fans 2

One of the energy efficient Big Ass Fans at SunTrust Park (Photo credit: Atlanta Braves)

 

Also big is the 40,000 gallon water resiliency tank that is helping SunTrust Park, along with its neighboring mixed-use development, The Battery Atlanta, recycle 50 percent of its H₂O.

 

THE BATTERY ATLANTA: GOING GREEN ALONGSIDE SUNTRUST PARK

Sustainability is embedded in the DNA of The Battery Atlanta, which opened at the same time as SunTrust Park. The Battery Atlanta:

  • Boasts three residential buildings with 531 apartments (aiming for LEED certification), office buildings and a retail strip, filled with sports bars, cafes, apparel shops, a 4,000 person entertainment theater, a four-star hotel, and more
  • Is the home of Comcast’s new LEED certified southeast regional headquarters
  • Has 63 electric vehicle (EV) chargers, including several Level 3 fast-chargers (80 percent charge in 30 minutes)

 

The Battery Atlanta ajc

Aerial view of The Battery Atlanta mixed-use development in the foreground with SunTrust Park in the rear (Photo credit: ajc.com)

 

Neither solar power nor energy storage are part of the SunTrust Park/The Battery Atlanta as of now. But, as the economics for both continue to improve, there appears to be the available physical space required.

 

NOW, ABOUT BUILDING A BALLPARK IN THE SUBURBS…

The 1992 opening of Camden Yards, home of the Baltimore Orioles kickstarted the positive trend of locating new baseball stadia in or near urban centers, close to mass transit.

A notable exception are the Atlanta Braves.

Ownership’s (Liberty Media Group) decision to build SunTrust Park in the northern suburbs of Cobb County, far from the MARTA light rail system, was controversial. Critics, including GreenSportsBlog, argued that leaving centrally located and a relatively young Turner Field (20 years-old when the Braves left after the 2016 season) for an area with limited mass transit was the wrong choice from a carbon footprint perspective. Consider that fan travel is the biggest component of greenhouse gas emissions (GHGs) at a sports event. Unless someone rides a bike, walks or takes a local Cobb County bus, odds are, fans going to SunTrust Park are going to drive — or take an Uber or Lyft.

It should be noted that Turner Field, now the home of Georgia State University football, is not as centrally located as I thought: it is about one mile south of downtown. Thus it is not that close to MARTA — it takes an estimated 20-25 minutes to walk from the closest station.

 

Turner Field Georgia State

Turner Field, formerly the home of the Atlanta Braves, in its new football configuration for Georgia State University (Photo credit: Curbed.com)

 

Turner Field will be much closer to mass transit as early as 2024 thanks to a new, $48.6 million MARTA Bus Rapid Transit (BRT) line, funded in part by a $12.6 million federal government grant. Construction is scheduled to commence in 2021 on the BRT# line that will connect Turner Field to Atlanta’s downtown and midtown areas.

Ironically, according to a March 7, 2018 story in Atlanta Journal Constitution (AJC) by David Wickert and J. Scott Trubey on the federal grant, “The Atlanta Braves wanted a direct connection to MARTA when they were in talks with the city to remain at the former Turner Field, before the ballclub left for the new SunTrust Park in Cobb County.”

Would the BRT line have been enough to have kept the Braves at Turner Field? We will never know.

We do know that the Braves report that, when they were looking for locations for the new ballpark, they created a “heat map” showing the location of each ticket sold. The map shows SunTrust Park to be 12 miles closer to the majority of those addresses than Turner Field. If that is true, then it is possible that the move to the suburbs is saving on vehicle miles driven because the new ballpark is closer to the team’s fan base.

Long term, as the population increases in fast-growing Cobb County, the push for new mass transit that would feed into SunTrust Park and The Battery Atlanta, including BRT and HighRoad Rapid Transit (monorail), is expected to grow. But the politics of getting big mass transit infrastructure projects funded is a fraught process, to say the least. So it’s anybody’s guess as to when mass transit will come to SunTrust Park.

Of course, Liberty Media Group could have made mass transit access a moot point if it had chosen a site close to an existing MARTA station for its new stadium. I’m not expert enough on Atlanta mass transit, real estate and demographics to know if that was a real option. But, as the saying goes, where there’s a (green) will there’s a (greener) way.

 

* Building envelope = the physical separator between the conditioned and unconditioned environment of a building
^ There are also 14 feet x 8 feet Big Ass Fans at SunTrust Park
# BRT lines run with limited stops and operate in a mix of exclusive lanes and shared roadways.

 


 

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2018 Green Sports Alliance Summit Recap: Substance and The Art of the Possible

The eighth Green Sports Alliance Summit that concluded Wednesday in Atlanta was the most substantive of the five such events I’ve attended. From the plenary sessions to the workshops to the stadium tours to the conversations with vendors at their booths, the hallmark for me was that I learned a ton!

With that as backdrop, here is a final recap of the substantive Green Sports Alliance Summit 2018.

 

PANEL DISCUSSES MICROGRIDS FOR SPORTS VENUES

“We are in the Excuse Removal business!'”

Karen Morgan, President and CEO of Dynamic Energy Networks, began “The Art of the Possible: New Business Models to Achieve Your Community’s Energy Goals” panel discussion with that proclamation.

 

Karen Morgan

Karen Morgan, President and CEO, Dynamic Energy Networks (Photo credit: Dynamic Energy Networks)

 

What excuses are Morgan and her team aiming to remove from the lexicon of sports owners?

That their stadia and arenas can’t become hubs of a microgrid — a form of distributed electricity generation that brings together a small network of electricity users with a local source of supply that, in the main, functions independently of the grid — because doing so is too costly, technologically challenging, and/or just too different.

Moderated adroitly by Anne Kelly, Ceres’ Senior Director, Policy, “The Art of the Possible” offered a detailed tutorial on the potential of microgrids to benefit not only sports venues but the surrounding community.

Morgan set the stage: “Our team invests in microgrid projects, often including solar and other renewables, taking on the financial risk from property owners. Our capital, provided by the Carlyle Group, one of the world’s largest private equity firms, is invested upfront. Property owners pay our investors back over time through power purchase agreements (PPAs), energy services agreements and other such vehicles. Schneider Electric contributes critical software integration expertise.”

Key members of the Dynamic Energy Networks microgrid All-Star team joined Morgan on the panel.

Mark Feasel, Vice President Electric Utility Segment and Smart Grid at Schneider Electric, evangelized about microgrids’/distributed generation’s three most powerful features:

  • Digitization: “Data profoundly is transforming the effectiveness of energy assets. Solar, for example, has become exponentially more efficient thanks to digitization.”
  • Decarbonization: “Distributed generation allows for the faster integration of renewables. We see decarbonization rates of up to 85 percent in distributed generation networks.”
  • Decentralization: “For 100 years, energy was supplied to homes and businesses from a massive central hub, and consumers were passive. Now, with distributed generation, customers are proactive actors, getting more reliable, sustainable and predictable energy, sometimes at lower cost.”

Andrew Marino, Co-Head of Carlyle Group and a member of Dynamic Energy Networks’ Board of Directors, offered this take: “We see microgrids as a massive opportunity for distributed, integrated sustainable energy and a huge investment opportunity. And it’s not only renewables and storage. Electric vehicles are also part of the mix. All of our EV conversations involve integrating them with microgrids.”

Where does sports fit in?

Morgan said “Sports venues can be laboratories for energy innovation.” She then imagined the integration of Mercedes-Benz Stadium, Philips Arena^ and Georgia World Congress (convention) Center  — the three structures form a triangle of sorts — via battery-powered energy storage: “This would become a resilient center for disaster relief. Sports venues are where the community goes. Five years ago, back up power was exclusively diesel-based, meaning it was dirty and took a half-hour or more to ramp up — remember the blackout at the 2013 Super Bowl in New Orleans. Now we can leverage solar, dispatch a battery for resilience. It is cleaner, quicker, more reliable and at a lower price. Microgrids will help venues win the right to host the best and biggest events. So, to team owners, venue owners, I say be leaders on microgrids and distributed generation.”

 

CARBON UNDERGROUND PRESIDENT SAYS KEY SOLUTION TO CLIMATE CHANGE IS…UNDERGROUND

“There is no solution to climate change that does not include drawing carbon back down from our atmosphere. And there is no mechanism with the scale and immediacy to draw enough carbon back down to mitigate climate change other than the restoration of soil. Doing so will be transformational.”

So said Larry Kopald, Co-Founder and President of The Carbon Underground, as a lead-in to a brief presentation Tuesday afternoon about his organization’s important but not-so-well-known work.

Kopald asserted that “According to the United Nations, mismanagement of soil has resulted in a loss of as much as 70 percent of topsoil worldwide. And that loss of topsoil is a big contributor to climate change. If we continue at the current pace, the UN predicts we may have as little as sixty years left before the soil-based foundation for feeding the planet is gone.”

The good news is that restoring health of our soil can happen quickly, will reduce atmospheric CO₂ levels, increase the water supply and is now seen by many, including Big Food, as a winning investment. According to Mr. Kopald:

  • One acre of healthy soil stores 25,000 gallons of water
  • Per a UCLA study, restoring health to our soil, and thereby increasing our water supply and beginning to reverse climate change, will reduce healthcare costs by up to 25 percent
  • The largest food companies — Danone, General Mills and Unilever among them — support The Carbon Underground and are moving towards a system of “regenerative agriculture,” farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity – resulting in both carbon drawdown and improving the water cycle.
  • Individuals can do so as well, through The Carbon Underground’s “Adopt-a-Meter” program. For as little as $5, folks can adopt a meter of degraded soil and bring it back to health.

 

 

 

How can the sports world chip in? It seems that sports played outside, on grass and dirt like golf, soccer, baseball, and football, should support the work of groups like The Carbon Underground. Healthy soil is something almost all humans are in favor of — why not make it the centerpiece of a fan engagement program?

 

 

A MISSED OPPORTUNITY

After Kopald’s presentation, he moderated “Food, Fans and Farmers: Teaming Up for a Healthier Planet.” Panel members Will Witherspoon (sustainable farmer and ex-NFL linebacker), Robby Sansom (COO/CFO of Epic Provisions, maker of bars from 100 percent grass-fed animal protein), and Will Harris (fourth generation cattle farmer), all agreed that animal-based foods play an important, essential role in our diets.

Beyond the panel, there is clear disagreement about that point.

In fact, that same evening, the Alliance hosted a screening of the new documentary film, “The Game Changers.” Per the Alliance, “it tells the story of UFC fighter James Wilks as he travels the world for the truth behind the world’s most dangerous myth: that meat is necessary for protein, strength and optimal health.”

 

 

With that in mind, it says here that Wilks — who was at the Summit for a post-screening Q&A — should have been a part of Kobald’s “Food” panel. Having an athlete who thrives on a plant-based diet in a discussion with animal farmers would have been fascinating and illuminating.

 

James Wilks

James Wilks (Photo credit: vegan-fighter.com)

 

Also missing from the panel was a discussion of the climate change impact of animal-based foods — it is accepted science that it takes between seven to ten times more energy to get animal-based food to one’s plate than plant-based food.

So this was an opportunity missed — hopefully a fuller discussion about food can be part of the 2019 Summit lineup in Philadelphia.

 

CLEMSON UNIVERSITY PLAYS LONG GAME WHEN IT COMES TO BRINGING RECYCLING TO MEMORIAL STADIUM

Eleven years.

That’s how long it took Tom Jones, Director of Custodial, Recycling, Solid Waste and Special Events at Clemson University, and his team to get recycling fully embedded at Memorial Stadium, the 81,500 seat home of Tigers football.

Talk about playing the long game.

As Jones told the story at the “Engagement through Operations, Staff, Fans, and Community” workshop, the Clemson athletics department was very resistant to the introduction of recycling bins at the stadium and, even more so, in the suites — they felt it would be a big annoyance. His approach: Listen to them, overcome their objections one by one, and advance recycling slowly.

“You’re not going to get anywhere trying to tell the athletics department what to do,” advised Jones. “We kept at it with a ‘soft sell’ approach. We showed them that, by having fans, whether in the tailgate area or in the stadium, separate their waste into trash and recycling would make the trash haul much lighter and quicker. They liked that. Then we showed them that the cost of recycling would be the same or lower than the cost of trash hauling. That got their attention. We got students to volunteer. That got their attention, too. But we didn’t pester them. Slowly, they started to come around. Finally, in recent years, the athletics department started coming to us, asking us to help them. Because we were solving problems. And now we have a solid partnership with athletics based on trust.”

 

Clemson Recycle

Blocks of recycled cans and bottles collected by Clemson student volunteers at a home football game in 2014 (Photo credit: Clemson Newsstand)

 

BEST LINE OF THE SUMMIT

At the same “Engagement” workshop, moderator Monica Rowand, Sustainability Coordinator at the University of Louisiana at Lafayette, had us break into groups. Our task was to come up with ways to improve recycling rates among fans, stadium/arena staff and the community. One of the folks in our group was Kelsey Hallowell, the head of waste reduction consultancy Reduction In Motion. When I asked what she does day-to-day, she replied “I get paid to trash talk!”

If Kelsey had a microphone, she would’ve dropped it.

See you in Philadelphia next June!

 

 

^ Philips Arena: Home of the Atlanta Hawks

 


 

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Informal GSB Poll: Atlanta United F.C. Fans Bullish About Mercedes-Benz Stadium’s Greenness

Atlanta’s Mercedes-Benz Stadium, the world’s first LEED certified pro stadium, is playing host to 800 or so people at the eighth Green Sports Alliance Summit, from today through Wednesday. On Sunday, 42,500 mostly fans packed the place for the MLS match between Atlanta United and the Portland Timbers. GreenSportsBlog conducted a small, informal, admittedly unscientific poll among fans before the game to gauge awareness and attitudes about the stadium’s greenness.

 

The most stunning design feature to me of Atlanta’s Mercedes-Benz Stadium design and architecture — and there are many from which to choose^ — is the 360-degree, “halo” scoreboard suspended from the roof.

 

MB Stadium 3

 

Clearly viewable from every seat in the house, the scoreboard constantly draws ones eyes skyward.

And during the hour before Sunday’s MLS match between Atlanta United and Portland Timbers, my eyes saw messaging like this:

 

M-B Stadium

 

The first-of-its-kind scoreboard also encouraged fans to recycle while occasional public address announcements highlighted a variety of the stadium’s green features that resulted in it becoming the first professional stadium to receive LEED Platinum status. Of course, most of the messaging on the scoreboard and on its loudspeakers had to do with the game, the home team and the terrific experience (a mix of the best of the European soccer stadium experience with an authentic Atlanta feel) — which is as it should be.

And it is working.

Atlanta United, in only its second season, has become one of the cornerstone franchises in MLS:

  • The team made the playoffs in its first season and are in first place in MLS’ Eastern Conference
  • Thousands of energetic fans, in multiple supporters’ sections, stand, chant and sing throughout the entire 90 minutes.
  • Every game is a sellout. Either in the stadium’s standard 42,500 seat configuration — like Sunday’s game (the upper deck is closed and draped) — or its full 72,000 seat mode, reserved for the biggest/rivalry matches

All of the above serves as subtext to a question to which I was trying to get some answers: Has Mercedes-Benz Stadium’s consistent yet modest way of communicating its sustainability broken through with its largely youngish fan base? GreenSportsBlog conducted a small, informal survey by talking to a few of them before Sunday’s pulsating 1-1 draw between Atlanta United and Portland Timbers to begin to find out.

 


 

Evan and Paige Himebaugh from Kennesaw, about 45 minutes away, chatted with me about soccer and sustainability at Stats Brew Pub, a couple blocks from Mercedes-Benz Stadium. They are brother-and-sister season ticket holders who are helping to make Atlanta United a “thing” in the city’s sporting culture. But neither knew that Mercedes-Benz Stadium’s had achieved LEED Platinum certification. “I had no idea!,” exclaimed Paige, a local soccer coach. “But it is great for Atlanta to be leading on green building.”

 

Evan and Paige

Evan and Paige Himebaugh were excited to learn about Mercedes-Benz Stadium’s LEED Platinum status (Photo credit: Lewis Blaustein)

 

Husband and wife season ticket holders Todd and Terry Barcroft of Atlanta talked and walked with me on their way to the concession stand. Both were well aware of the stadium’s green leadership. “Mercedes-Benz Stadium’s LEED status is really a point of civic pride,” asserted Terry. “And, with ‘Atlanta’s Better Building Challenge‘, people can see that the city is a green building hub.” Todd suggested that stadium management “should incorporate more signage in the concourses” to increase awareness of its sustainable bona fides.

 

Todd and terry

Todd and Terry Barcroft (Photo credit: Lewis Blaustein)

 

Andre Katompa was rushing to his seat and doing his best to avoid seeing the screens in the concourse showing the Colombia-Poland FIFA World Cup match (“I’m DVRing it!”) when he stopped to talk with me. “I found out about the stadium’s LEED certification on TV — there was a story about it on the sports news, which I watch religiously,” enthused the native of the Democratic Republic of Congo. “It is a great thing that the stadium is helping to fight climate change by reducing energy consumption. And that is great for Atlanta.”

 

Andre Katompa

Andre Katompa (Photo credit: Lewis Blaustein)

 

Up in the press box, I sat next to Atlanta area native Max Marcovitch, who was covering the match for The Oregonian. Max’s mom was his entry point into the Mercedes-Benz Stadium LEED Platinum story. “She knew someone involved with the construction of the building,” shared Marcovitch. “Every time the stadium would come up, mom would remind me, ‘it’s going to be LEED Platinum’ so I was very well aware of its greenness. I don’t think my friends [who are on the younger end of the millennial cohort] would be aware of it, but if they found out, they would think it is very cool.”

 

MY TAKE

I give the folks at Mercedes-Benz Stadium a strong A- grade for the way they communicate the venue’s sustainability story. The scoreboard and public address messaging is just right; frequent enough without being over the top. I loved one subtle touch on the scoreboard: A still photo of the Atlanta skyline, shot from the stadium, with some of its 4,000 solar panels in the foreground.

If the stadium had more sustainability-focused signage in the concourses, I would have given them a solid A. Want to earn an A+? How about an interactive exhibit for fans that tells Mercedes-Bens Stadium’s LEED Platinum story, similar to the museum-style installation# at New York City’s Empire State Building that shares the impact of its energy efficiency retrofit with the 3 million people who visit the building every year?

Finally, if you are a sports fan —green or otherwise — and/or an architecture buff, schedule a trip to Atlanta to take in a game at Mercedes-Benz. I’m sure a Falcons game would be fantastic, but I’d opt for an Atlanta United match. It is an incredible experience.

 

M-B Stadium 2a

 

^ The stunning view of the city skyline from the east end of the stadium and the camera lens-like “oculus” roof are two other “that is so cool!” features of Mercedes-Benz Stadium
# Editor’s Note: Lew Blaustein worked as a marketing and communications consultant on the Empire State Building’s sustainability exhibit in 2009 and 2010

 


 

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The GSB Interview: Justin Zeulner, Previewing the 2018 Green Sports Alliance Summer in Atlanta

Mercedes-Benz Stadium, the new home of the Atlanta Falcons and Atlanta United, will be the site for two mega-events over the next year. Next February, the first LEED Platinum NFL stadium will play host to Super Bowl LIII. But well before that — June 26-27 to be exact — Green Sports Alliance Summit VIII takes center stage. Its theme is PLAY GREENER™: Get In The Game. GSB talked with Alliance Executive Director Justin Zeulner to find out about the new initiatives the Alliance has planned for attendees. 

 

GreenSportsBlog: Justin, before we got on the phone to talk Green Sports Alliance Summit in Atlanta, I had two main thoughts going through my head: 1. How can you and the rest of the Alliance braintrust freshen the Summit going into its eighth iteration, and 2. Having it at LEED Platinum Mercedes-Benz Stadium is a great freshener, indeed!

Justin Zeulner: Keeping things fresh — that’s a great question and it’s something we’re very much focused on, especially coming into this Summit. In fact, a couple of years ago, the leadership took a collective deep breath to figure out, strategically, what would be best, not only for our Summits but for the sports greening movement as a whole. We undertook this strategic refresh at a time of strong growth for us. Two or three years ago, we had 300+ members; now we’re nearing 600. When an organization like ours starts to scale like we have, new challenges arise. What can you provide that’s new, innovative and meaningful? How can we best continue to serve and lead our members, helping them grow their sustainability initiatives when there are many more of them.

GSB: A good problem to have…

JZ: We agree…

GSB: So how is the Alliance going about upping its game service-, growth- and leadership-wise?

JZ: Serve — We keep in close touch with our membership, finding out where they want to go and what guidance they need when it comes to environmental issues. We help by convening the Summit, providing resources and programs, largely around energy, water, transportation, food, and waste. Adding the Corporate Members Network was wonderful because that helped add a great many greener products and services to help our teams and venues reach their goals. Grow — the more the Alliance grows, the more people we get involved in the movement and the greater the impact we have as it relates to our mission — “to build healthy, sustainable communities where we live and play.” Lead—means trying new things, taking some risks…

 

Zeulner GSA

Justin Zeulner, Executive Director of the Green Sports Alliance (Photo credit: Green Sports Alliance)

 

GSB: Justin, that’s a great segue to this year’s Summit in Atlanta. What new things will you try? What risks will you take?

JZ: The title of our Summit is “PLAY GREENER ™: Get In The Game.” The “Get in the Game” piece is illustrative of the changes we’ve made for this year and takes into account comments we received from attendees last year in Sacramento.

GSB: What does that mean exactly?

JZ: One big change is that our sessions will be much more interactive than in past years — more workshops, than panel discussions. We want there to be a robust dialogue that’s as attendee-driven as possible. And we want attendees to leave with a crystal clear road map as to how to implement the greening programs they learn about in Atlanta.

GSB: What kind of programs are you talking about?

JZ: We’re adhering to the UN Sustainable Development Goals (UNSDGs), helping our teams and venues do their part in terms of carbon mitigation to put humanity on a path to a less than 2°C temperature rise, as compared to pre-industrial levels. Food is one key area — we are helping venues with menu design, from more veggie options, to locally sourced food, and more. And venues are responding. Of course they offer burgers —but sometimes those burgers are veggie. In fact, Impossible Burgers

GSB: …The veggie burgers that taste and feel beef-like? They’re GREAT!

JZ: Impossible Burger will be at the Summit! Vegetarian and vegan foods are something athletes are getting more into, so we’ll be talking about that. But we’re getting even deeper with our “Business of Food” workshop. Larry Kopald of Carbon Underground will lead a discussion about regenerative farming, how it can help tackle our carbon problems, and how the sports industry can help support it. A local farmer will share his inspirational story of transforming his family farm from the traditional approach to regenerative farming and what scaling that can mean for sports and the world more broadly. Chefs will also take part, discussing how stadia and arenas can gradually add “plant forward” proteins to their menus.

 

GSA Mercedes-Benz Stadium_dusk_8_30_17

Mercedes-Benz Stadium in Atlanta, site of the upcoming 2018 Green Sports Alliance Summit (Photo credit: Mercedes-Benz Stadium)

 

GSB: This sounds like a fantastic workshop. And now I’m hungry!

JZ: Well save that appetite for the Tuesday night of the Summit. That’s when we will have our awards celebration at Mercedes-Benz Stadium. Top chefs will be featured at our  “Taste of Atlanta”” event.

GSB: Sounds like it will be a must-attend event. Beyond food, what else will attendees see at Mercedes-Benz Stadium?

JZ: Engagement will be a watchword at this year’s Summit, from athletes, to fans, to youth. Youth will be a particular focus with Diana Dehm leading another Student Summit.

GSB: I imagine attendees from teams and leagues will be very interested in how to engage youth with green sports. My bet is that nothing makes sports executives lose sleep these days more than the issue of to how to ensure millennials, Gen Zers, and the generation after follow sports with something close to the passion of their forebears. I’m not saying a team’s, a sport’s greenness is the determining factor but it can be a factor. Who will be delivering the keynote address at this year’s Summit?

JZ: Arthur M. Blank, the owner of the Atlanta Falcons and Atlanta United, and the driving force behind the building of the LEED Platinum Mercedes-Benz Stadium, will be giving the keynote. His talk will center on how environmental leadership impacts community, social justice and health and wellness. Mr. Blank believes the environmental and the social are linked and it is his mission and that of the Arthur M. Blank Family Foundation to positively impact both. Speaking of the social aspects of sustainability, another speaker of note is Samantha “Sam” Gordon. Honored by the NFL with their inaugural Game Changer award, Sam is a young woman from Utah who plays football with the boys and became the one of the best players on the team. That wasn’t enough for Sam — she started a league in her area for female tackle football players. Now Sam is not doing all this just for women to play football. She is doing this work to activate interest among girls in physical activity, exercise, and wellness and ensure underserved populations have a voice.

 

GSA Arthur Blank-headshot

Arthur M. Blank, owner of the Atlanta Falcons and Atlanta United (Photo credit: Arthur M. Blank Sports and Entertainment)

 

GSA Sam Gordon-headshot

Samantha “Sam” Gordon (Photo credit: Samantha Gordon)

 

GSB: For a GenZ girl like Sam, this is how social movements start!

JZ: Exactly. Also ex-major league baseball player and manager Dusty Baker and former NFLer Will Allen, both advocates for renewable energy, will talk about their experiences in the solar field. And we are honored to have David Kenny, CEO of the Weather Channel, as a speaker.

GSB: Well, I have to say, before we spoke, I was a bit skeptical about this Summit differing enough from its predecessors, that its focus would be too Green-Sports 1.0 (i.e. LEED certified stadia, Zero-Waste games) and not enough Green-Sports 2.0 (fan, athlete engagement) for my taste. But, from the speakers, to the topics, to the workshop style, to audience engagement, I see the 2018 Green Sports Alliance Summit at Mercedes-Benz Stadium as an event that will, while still touching on worthwhile Green-Sports 1.0 issues, push the GreenSports clearly into its 2.0 phase. I am looking forward to it.

JZ: See you in Atlanta!

 

Click here for information on how to attend the 2018 Green Sports Alliance Summit at Mercedes-Benz Stadium in Atlanta June 26-27.
GreenSportsBlog is a media sponsor of the 2018 Green Sports Alliance Summit.

 


 

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