GreenSportsBlog News and Notes: Meet the New Timberland Sustainable Boot…Same as the Old Boot?; Levi’s Stadium Advanced Stormwater Control System Explained; Musto Apparel Greens Its Game as Part of Volvo Ocean Race Sponsorship

Sustainable apparel and stormwater control systems make up today’s GSB News & Notes column. Outdoor sports leader Timberland just announced the launch of a new sustainable boot. This is great on its face, but it appears the new boot is no greener than one the company brought to market ten years ago. Santa Clara’s Levi’s Stadium, home of the San Francisco 49ers and the first NFL stadium to receive LEED Gold certification, recently announced the details of its innovative stormwater control system. Musto Apparel, a leader in Sailing, Country and Adventure apparel, makes good on its sustainability commitment by reducing its packaging waste as part of its sponsorship of the 2017-18 Volvo Ocean race.

 

TIMBERLAND INTRODUCES NEW SUSTAINABLE BOOT; COULD IT HAVE BEEN GREENER THAN ITS PREDECESSOR?

Timberland, the outdoor athletic apparel icon based in Stratham, NH, has been a sustainable business leader for at least the past 10 years. Back in 2007, it introduced its Green Index® label to measure and communicate the environmental impact of its products. Appearing on Timberland shoe boxes and then on other packaging, Green Index labels have the same look and feel as nutrition labeling on food, but instead of measuring calories and fat, Green Index labels look at energy used and waste produced in manufacturing, among other things.

 

Timberland Label

Example of a Timberland Green Index® label

 

Also in 2007, Timberland launched the Original Earthkeepers® boot, a breakthrough in sustainable footwear. Made up of 50 percent recycled Polyethylene Terephthalate (PET) linings and laces, 34 percent recycled rubber outsoles and certified leather with a silver rating by the Leather Working Group, Original Earthkeepers warmed the hearts of Green Index label readers.

Fast forward to 2017 and Timberland is again introducing a boot, the Eagle Bay, with an impressive Green Index label. But is its environmental “nutrition” performance that strong? According to a July 23 story in Just Means by Antonio Pasolini, the Eagle Bay ​only matches its Earthkeepers predecessor with​ the same silver-rating from Leather Working Group, the same 50 percent recycled PET linings and 34 percent recycled rubber outsoles.

 

Timberland Just Means

Timberland’s new Eagle Bay boot. (Photo credit: Timberland)

 

Given Timberland’s sustainable bona fides, shouldn’t the company have been able to increase the recycled content of its premier boot lines over a 10 year period? From where I sit, the answer should’ve been a resounding yes.

 

LEVI’S STADIUM’S ADVANCED STORMWATER CONTROL SYSTEM EXPLAINED

Levi’s Stadium, home of the San Francisco 49ers, made history when it opened in 2014 as it became the first NFL stadium to earn LEED Gold certification. And, while it opened during the midst of the extremely severe California drought, the stadium was built with an elaborate system for stormwater management.

With the drought now over, details about this novel system were recently made public and were laid out in a July 19 Environmental Leader story by Alyssa Danigelis.

Designed by HNTB, Levi’s Stadium is 1.85 million square feet, has a capacity of 68,500 (not including club seats and luxury suites), and approximately 30,000 parking spots. Ms. Danigelis, citing a new case study by stormwater collection treatment company Oldcastle Building Solutions, points out that “all those hard surfaces can generate enormous stormwater runoff…turn[ing] a football field into a muddy swamp…and a parking lot into a floodplain.” That the stadium site sits on land that has a high water table with storm drain lines close to the surface makes stormwater collection even more challenging.

To deal with stormwater in the parking lots, project engineers GHD installed a modular lineup of precast concrete biofiltration units. These contain cells made up of mulch, biofiltration media, and drainage rock. The biofiltration media units drain 5 to 10 inches per hour to be in line with the county’s requirements. According to Ms. Danigelis, “above ground the system resembles normal landscaping, but it allows the water to flow downward, get treated, and then go into an underground pipe. Microbes break down the filtered pollutants while the water irrigates plants and trees nearby.” Altogether, the stadium has six biofiltration systems in parking lots and areas right next to the building.

 

Levi's Stadium Parking Lot The Comeback

Fans stream into Levi’s Stadium from one of the parking lots that benefits from the recently announced stormwater control system. (Photo credit: The Comeback)

 

Ms. Danigelis reports that Oldcastle Building Solutions claims the systems “are self-sustaining for the most part and protect the surrounding areas from contaminated runoff.” This is particularly crucial because the San Tomas Aquino Creek flows right by the stadium and “ultimately feeds the ecologically-sensitive Guadalupe Slough as well as San Francisco Bay.”

 

MUSTO APPAREL IMPROVES ITS PACKAGING-RELATED CARBON FOOTPRINT

Musto, a leader in Sailing, Country and Adventure apparel, recently unveiled its new Official Volvo Ocean Race Merchandise Collection, coinciding with the 2017-2018 edition of around the world sailing race. Sustainability — especially concern about plastic ocean waste — played a key and constant role in the new line’s development.

Vestas 11th Hour Racing, the innovative, sustainability-focused sponsor of the boat manned by Charlie Enright and Mark Towill, challenged Musto to reduce the environmental impact of the plastic packaging used to deliver garments. Musto accepted, committing to find a more sustainable packaging alternative.

It wasn’t easy to make good on the commitment. There were considerable operational challenges on the road to reducing the environmental impacts of packaging while making sure the goods that customers receive remained top quality.

But, working with Vestas 11th Hour Racing and the sustainability team at the Volvo Ocean Race, Musto was able to identify pre-consumer waste as an area where efficiencies could be realized. This is waste generated in a manufacturing plant through the production of carrier bags, such as punch out holes and trimmings from measuring out plastic.

Pre-consumer waste is normally sent to landfill, but it was found that this plastic could be used as part of garment bags for delivery. This now means all Musto garment bags are 100 percent recyclable and are made from 30 percent recycled material.

The Musto manufacturing team also discovered that by adding a single fold to the garment delivery bags, the size could be reduced by 40 percent without any impact on product quality. These two initiatives will reduce the weight of plastic used in the manufacture, packaging and delivery of Musto goods by 70 percent.

Musto has committed to rolling out these innovations for packaging on all product lines in 2018. This is projected to save 11 tons of plastic a year, the equivalent of over 61,000 plastic bottles.

Mark Turner, CEO of the Volvo Ocean Race, said that “Partnering with Musto to make these changes reflects our commitment to sustainability, particularly, plastic pollution and our program to help ‘Turn the Tide on Plastic’.”

 

Mark Turner Ainhoa Sanchez Volvo

Mark Turner, CEO of the Volvo Ocean Race. (Photo credit: Ainhoa Sanchez,

 

“We…hope our [sustainable product line] will help raise awareness of ocean health,” added Petra Carran, Head of Marketing at Musto. “We are proud of the sustainability innovations we have made in the past six months and remain committed to further exploring this area in the future.”

 


 

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The GSB Interview: Vijay Sudan on 21st Century Fox, Fox Sports and Sustainability

Sports stadiums and arenas were the first to join the sports-greening movement. After all, that’s where the games are played and where tremendous amounts of energy is expended, including getting to-and-from the venue. Media companies, while a “second order” greenhouse gas emissions driver at sports events, still are part of the energy mix. Plus they of course communicate what is happening on the court, field or course to billions of people worldwide. How do they look at their own sustainability issues around sports? And how do they communicate sustainability-related issues to their viewers and listeners? To get into this question, GSB spoke with Vijay Sudan, VP of Social Impact at 21st Century Fox, the corporate umbrella under which Fox Sports resides.

 

GreenSportsBlog: How did you find yourself at 21st Century Fox (“21CF”), social responsibility and green-sports?

Vijay Sudan: It happened quite by accident. I’m not a huge sports fan, tell you the truth. At Johns Hopkins, I of course followed our top ranked lacrosse team but sports does not drive me as it does some of my colleagues. But, I had been working in management consulting at Bain & Company when I was given the opportunity to take a five month leave and start off in the Social Impact department at 21CF. It was meant to be temporary, but five months has turned into eight years and counting.

GSB: What was Social Impact like at 21st Century Fox when you joined?

VS: The CSR or Social Impact program is about a decade old. It has always existed as a corporate level initiative with business unit-level implementation. For the first seven and a half years of its existence—including when I arrived—CSR only involved environmental sustainability, what we called our “Global Energy Initiative.” Then, in 2013, News Corporation, the parent company, split into two, with the broadcast and cable outlets as well as film becoming 21st Century Fox, and the print entities—Wall Street Journal, Times of London, New York Post and Harper Collins, among others—remained under the News Corp name. Many of our initial sustainability investments—before the split—took place in our factories and print plants, which were on the publishing side.

 

vijay15998RETfinalScrop

Vijay Sudan, VP of Social Impact at 21st Century Fox. (Photo credit: 21st Century Fox)

 

GSB: That makes sense. You can save much more energy, water, ink, etc., in a factory than in an office environment or studio.

VS: Exactly. Once the split took place, our CSR strategy broadened to more of a “Social Impact” approach…

GSB: …Hence your job title, VP of Social Impact…

VS: That’s right. That broadening meant we now support initiatives in Creativity & the Arts, Sports & Well Being, as well as Knowledge & Exploration. These areas are all organic and closely tied to who we are as a business. Our operating units include the 20th Century Fox film studio, and the Fox broadcast and cable properties: the FOX network, FX, Fox Sports, Fox News, and National Geographic, as well as STAR, a large TV business in India. We’re a very decentralized corporation so we work with points of contact at each of our businesses who are our partners in delivering on our initiatives. My three colleagues and I manage CSR corporately and an important part of our jobs is to bring the various business units’ CSR efforts together where possible.

GSB: I am glad there are so many people on the CSR/sustainability case over there. What is the emissions profile of 21st Century Fox?

VS: Good question. Like I said earlier, since we spun off our publishing assets under News Corp, we really don’t have factories, which is where many of our prior environmental impacts were. So what are our environmental impacts now? Really, they’re relatively small. From our office buildings and other facilities, they’re less than 200,000 metric tonnes of CO2 annual Scope 1 and 2 emissions combined. That said, we are studying and working hard to improve upon our environmental performance in our film and TV production unit as well as in sports. For example, in terms of materials, we’ve looked at the temporary studio and other infrastructure that goes into large events like Super Bowl LI and the US Open golf, both in terms of sourcing the materials sustainably to disposal of the materials after the event. As for energy usage, we are looking at opportunities to increase the use of biodiesel, to move from generators to grid power where possible, and to trial other technologies like UPS systems to replace generators, or solar powered light towers.

GSB: It seems to me that it would be difficult to continually improve on energy usage on sets. How do you go about doing that?

VS: It is challenging. In a print factory, improvements made on energy are realized every day. With sets, our teams are constantly building new ones or are filming in new locations. We often have to use mostly new materials and get them to remote parts of the world. We shot The Revenant in Northern Canada, for example. And in some of these places your only option for power is usually diesel generators, unfortunately. Also, because every production is unique in size, location, and crew, solutions aren’t necessarily scalable. But we are making lots of improvements and trying out new technologies everywhere we can. And we’ve been a leader in the entertainment industry in that regard for many years. We had the first carbon neutral TV show with 24, also the first to use 100 percent Forest Stewardship Council (FSC) certified lumber. More recently we experimented with battery powered “generators” while filming Legion for FX in Vancouver and have trialed solar powered trailers for our talent on set.

GSB: What about the sports side of the business…Have you been able to make energy and materials usage improvements?

VS: Sports got ignored early on a bit. Compared to movie shoots, they’re relatively small-scale productions. And we’re really temporary guests at a stadium or arena. We bring two trucks to an event, plug into the stadium’s or arena’s power source and then head out when it’s over. The employees are, aside from the on-air talent, mostly freelancers. So the carbon footprint, like I said earlier, is relatively low. But, we looked deeper and realized Fox Sports, including our regional sports networks broadcast something like 10,000 events annually in the US, and even more when you consider our international businesses. Each event may have a small footprint but when you multiply that by 10,000 it becomes something meaningful and significant.

GSB: What kind of savings could you find that would, multiplied by 10,000, turn out to be significant?

VS: We asked ourselves this question: What kind of energy usage goes into a typical Fox Sports production? To answer it, we went to Miami to observe how we covered a Miami Marlins baseball game at Marlins Park, and a Miami Heat NBA game at American Airlines Arena. We sat in the back of the production trucks, surveyed the scene, and talked to a bunch of people on site, from replay editors to electricians to directors and more. Doing so confirmed that our energy usage is indeed low, especially compared to operating a stadium or arena and to fan travel. But as a result of gaining a better understanding of those operations, we’ve zeroed in on our supplier relationships, kicking off conversations about sustainability with our vendors, from the firms that own the production trucks to the catering companies that provide food. For both film & TV production and sports broadcast we’ve found that physical material and waste are where there are big opportunities for improvement. At this year’s Super Bowl we were able to divert more than 2,800 pounds of waste from the landfill including things like flooring signage from our temporary studio and fan areas, and almost 10 miles of Ethernet cable.

 

Heat production truck

Inside the production truck for a Fox Sports cable cast of a Miami Heat game. (Photo credit: Vijay Sudan)

 

GSB: That’s impressive. But, especially given the smallish carbon footprints, relatively speaking, of 21st Century Fox’s sports productions, the bigger impact would be from promoting your environmental and climate change bona fides on air, especially on your marquee events like the Super Bowl (when you have it every third year), World Series, FIFA World Cup, and US golf Open (men’s and women’s). Is Fox Sports doing that kind of thing?

VS: I agree, and we are telling some sustainability stories. For example we broadcast the championships of the US Golf Association (USGA), including the US Men’s and Women’s Opens. We’re working with them to reduce energy usage and food waste on site. The USGA asked us if we could tell those stories in an on air Public Service Announcement (PSA). Shortly thereafter we cut video spots with Greg Norman, our chief color commentator at the time, about our environmental efforts. Fox Sports is the conduit to the fans at home and we’ve been talking to many of our partners at the leagues and organizing bodies about how can work collaboratively to find ways to share their and our sustainability messages on air or online. Just this spring we teamed up with MLB, DePaul University and our colleagues who run Fox Sports University, which engages PR and marketing students at colleges across the US, to work on a project creating a campaign that engages fans and promotes Fox Sports’ and MLB’s sustainability efforts. I was blown away by the creative ideas the DePaul students came up with. Everything from seed packets designed like baseball cards for community gardens, to the “Strike Out Your Footprint” campaign that empowered fans to take action in reducing their own impacts. The “Strike Out Your Footprint” team won a “pitch-off” and was rewarded with a trip to Miami last week to see the 2017 Home Run Derby and MLB All Star Game.

 

DePaul Culpwrit

Members of the “Strike Out Your Footprint” team from DePaul University at the 2017 Major League Baseball All Star Game at Marlins Stadium in Miami. (Photo credit: Culpwrit)

 

GSB: Kudos to the winners, and what a great prize! Do organizing bodies of major sporting events tell you what you can and cannot say on-air? Because, for example, with the FIFA World Cup 2018 in Russia, I think environmental stories may well be big news, especially with the greenwashing that went on surrounding the 2014 Winter Olympics in Sochi.

VS: We always want to work collaboratively with our partners and find common ground. We haven’t had any conversations yet about the upcoming World Cup, but when we broadcast the Women’s World Cup in 2015 in Canada, I had a great series of conversations with FIFA, particularly around helping get more girls into sports and into soccer, which is an area we have invested in as well.

GSB: Finally, as a viewer, if I see a video about the good environmental work Fox Sports is doing, in the back of my mind I’m thinking, “wait a minute, this is the same company as Fox News and Fox News’ opinion shows are perhaps the most influential purveyors of virulent climate change denialism. I’m not buying this greening of Fox Sports.” I’m guessing I’m far the from the only person who has this thought. How do you and your team combat this?

VS: It’s not the first time I’ve heard something like that. To give a bit of context, each of our business units runs very independently from the others, and there’s also a firewall between our corporate entity and our creative and editorial outlets. Corporate will never dictate what stories to tell or how to tell them, whether for our creatives or our news teams. Beyond that, our various outlets often don’t agree with another on a variety of topics – and not only do we encourage and value a wide diversity of opinions, we think that’s part of what makes us unique. And so while some commentators may have skeptical attitudes on climate change, you’ll find many others both on the news side, and all across the company, that have strongly countering opinions.

GSB: The problem, the way I look at it, is that the commentators, like Sean Hannity, Tucker Carlson, and others, are mainly on in prime time, have higher ratings, greater social media traction and thus a more significant impact on the body politic than respected journalists on the news side like Shep Smith and Chris Wallace do, who are generally on during lower viewership periods. And the effect has been significant: A 2011 study from American, George Mason, and Yale Universities found that Fox News programs overwhelmingly rejected or ignored the scientific evidence on climate change, and promoted a false sense of balance by favoring guests who denied the planet was heating up.

VS: A Yale University study also found that one of the most effective communications to raise awareness and concern for climate change among the general public was our film, The Day After Tomorrow. Not to mention the hundreds of millions of people that saw Fox’s Avatar, a movie with strong environmental themes, making it the highest grossing film in history. So yes, we have a wide variety of programming and opinions expressed on screen across our businesses, and we also generate a lot of content that is crystal clear in its affirmation of the scientific consensus. The Simpsons, for instance, is regularly lauded for addressing environmental issues in an entertaining, lighthearted, but engaging way. I’m sure there are folks out there who have learned everything they know about climate from Lisa Simpson! And, of course, we also own National Geographic. Nat Geo has been very strong on climate change. As one example, they recently put out Before the Flood, Leonardo DiCaprio’s climate change documentary. We premiered it at the United Nations with then Secretary of State John Kerry. Nat Geo also aired the film globally in 171 countries and made it freely available for streaming online. The movie was watched by more than 70 million people worldwide.

 

The Simpsons tackle global warming with “None Like it Hot” (1:43)

 

GSB: Well, I certainly wish that the Fox News commentariat would move closer to their 21st Century Fox cousins on climate. While I am not holding my breath; what a huge benefit that would be to the climate fight. Back to Nat Geo, it also aired the second season of the amazing documentary series Years of Living Dangerously in 2016. Years examines the effects of climate change happening now, in real time. The first season aired on Showtime. Will there be a third?

VS: I hope so! I’m glad you like Years…

GSB: It’s more than like…it’s LOVE!

VS: Even better. The overall thing I’d like to leave you with is this: for the past decade 21st Century Fox has been committed to addressing its climate impacts, growing sustainably and inspiring others to take action. We’ve been vocal about the need for businesses to be transparent on their carbon footprint, we have advocated for climate legislation in the US, and we publicly supported the international climate agreement in Paris. We are serious about it operationally and in terms of letting our audiences know what we’re doing to help in the fight. Sports is a key venue for telling those stories.

GSB: I am glad to hear that. I’ll be even happier if I hear Years of Living Dangerously gets renewed for another season and if I see coverage of environmental issues on Fox’ air during the 2018 FIFA World Cup. I know that’s not your call but it can’t hurt to lobby a little bit.

VS: Noted!

 


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GSB News and Notes: Sports Sponsor Volvo to Make Only Hybrid and EV Cars; 2017 Final Four Gets Highest Level Green Certification; MLS’ C.J. Sapong Brings Urban Farming to Philadelphia

After a week off, GreenSportsBlog is back with a News & Notes column about a trio of Green-Sports winners: Swedish car maker and sports sponsor Volvo announced it will only be making hybrids and electric vehicles (EV’S) as of the 2019 model year. The 2017 Men’s Final Four in Phoenix received the highest certification possible from the Council for Responsible Sport. And C.J. Sapong of Major League Soccer’s Philadelphia Union teaches kids in the City of Brotherly Love about nutrition. 

 

VOLVO WILL MAKE ONLY HYBRIDS AND EV’S BY 2019; SPORTS FANS NEED TO HEAR ABOUT IT

In a story that should’ve gotten much more attention amidst the Trump-Putin meeting at the G-20, Volvo announced on July 5 that every car it introduces from the 2019 model year (fall 2018) onward will have an electric motor as they will only offer hybrids or electric vehicles (EVs). The Swedish company is the first major carmaker to take that step.

Now, this doesn’t mean Volvo is ditching gasoline and diesel engines—at least not yet—but it does put them on an inexorable path to ultimately phase out and replace internal combustion engines with cleaner and more efficient drivetrains. The next big step for the company is to transform all of its current models into hybrids, as well as launching five EVs between 2019 and 2021.

This is the latest move in the Swedish automaker’s rapid carbon footprint reduction program. Ciprian Florea, writing in the July 5 issue of Top Speed magazine, noted that in 2013, “Volvo described V-8 engines as ‘dinosaurs’ and pledged to eliminate [them] from its lineup. Come 2017, and all new Volvo vehicles feature four-cylinder engines only, some backed by electric motors in plug-in hybrid versions.”

“This is about the customer,” said Håkan Samuelsson, Volvo president and CEO, in a statement. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”

 

Samuelsson Volvo

Håkan Samuelsson, Volvo president and CEO (Photo credit: Volvo)

 

To ensure increased demand for electrified cars turns into increased sales for Volvo and not its competitors, the company will need to promote its new hybrid and EV models.

That’s where the company’s sports sponsorships should come into play. Interestingly, in recent years, Volvo has exited the premium car industry’s traditional sponsorship bailiwicks of auto racing and golf, preferring instead to focus on environmentally-friendly sailing along with tennis.

 

Volvo Ocean Race, October 2017-June 2018

The 2017-2018 round-the-world Volvo Ocean Race, which has sustainability coursing through its DNA, provides a fantastic platform on which to promote the switch to hybrids and EVs:

  • The 2017-2018 edition has adopted the United Nations Environment Program’s (UNEP) Clean Seas initiative, plastic ocean waste reduction campaign.
  • The race’s commitment to reduce its overall carbon footprint will be on display through educational and science programs at the fan villages at each of the 13 race stops, from its start in Alicante, Spain to its conclusion in The Hague, Netherlands.

 

Volvo Ocean Race

The 2017-2018 Volvo Ocean Race will start in Alicante, Spain and end in The Hague, Netherlands.

 

The race’s timing and length, from October 2017 to June 2018, as well as its consistent, worldwide broadcast coverage (NBCSN will follow the race in the U.S., Rogers SportsNet in Canada and Sky Sports in the U.K.) offers the company a global, 9-month run up to the start of the 2019 model year (beginning in August-September 2018). One can easily imagine ads touting the Volvo hybrids and EVs, themed to the Volvo Ocean Race, airing on TV and via digital channels during race broadcasts. It would be a huge opportunity missed if such ads don’t run.

 

Volvo Car (Women’s Tennis) Open, March 31-April 8, 2018, Charleston, S.C.

While the Volvo Ocean Race makes only one U.S. stop (Newport, R.I., May, 2018), the company has another stateside sports sponsorship; the Volvo Car Open Women’s Tennis Association (WTA) in Charleston, S.C.

The tournament, at least from publicly available information, has not made the environment nor sustainability a priority. That is unfortunate but Volvo can take the green lead at its own tournament by promoting its EVs and hybrids on site. And, more importantly, they can do so during Tennis Channel’s exclusive coverage of the event.

Tennis Channel, as of March, 2017, reaches 52 million U.S. homes and has one of the most affluent audiences of any cable network. Since at least two of its five EVs will be at the high priced end of the car spectrum, Volvo and Tennis Channel will make for a strong marriage. And, as title sponsor, Volvo will have plenty of advertising opportunities during the tournament to stoke demand.

 

2017 MEN’S FINAL FOUR IN PHOENIX EARNS COUNCIL FOR RESPONSIBLE SPORT’S HIGHEST CERTIFICATION

A record crowd of more than 77,000 at University of Phoenix Stadium in Glendale, AZ, along with an audience of millions more on TV and online, saw the University of North Carolina Tar Heels upend the Gonzaga Bulldogs, 71-65, to win the 2017 NCAA Men’s Basketball Championship back in April. Likely unknown to all but a few folks at the time was the fact that the 2017 Men’s Final Four was under consideration for the top level of sustainability certification available from the Council for Responsible Sport.

Consideration has now become reality as the Council and Phoenix Local Organizing Committee recently announced that the 2017 NCAA Final Four Basketball Championship garnered the top-level Evergreen Certification for its sustainability efforts and achievements. As long-time readers of GreenSportsBlog know, the Council for Responsible Sport is an Oregon-based not-for-profit organization that provides independent verification of the socially and environmentally responsible work event organizers, from road races to cycling events to Final Fours, are undertaking.

 

UNC Final Four

The University of North Carolina Tar Heels celebrate after winning the 2017 NCAA Men’s Basketball Championship in Glendale, AZ. The 2017 Men’s Final Four recently achieved the top level of sustainability certification (Evergreen) from the Council For Responsible Sport. (Photo credit: David J. Phillip)

 

The Organizing Committee made the Evergreen grade by achieving more than 90 percent of the 61 total best practice standards offered in the Council’s framework across five categories: planning and communications, procurement, resource management, access and equity and community legacy. Here are some highlights:

  • 91 percent of all unavoidable waste was diverted from the landfill via a robust recycling, reuse and compost strategy led by the City of Phoenix Department of Public Works, which has a 40 percent diversion rate goal for Phoenix by 2020.
  • 5,300 Fan Fest, Tip Off Tailgate, and Music Fest visitors took a water saving pledge (and a selfie to #DropBuckets4AZ). Bonneville Environmental Foundation (BEF) pledged to restore 1,000 gallons of water to Arizona Watersheds for each picture taken, resulting in restoring 5.3 million gallons of freshwater into an Arizona ecosystem.
  • All of the electricity used at the Phoenix Convention Center for Fan Fest and at the stadium during the event weekend was sourced from clean energy sources through the purchase of verified Renewable Energy Certificates.
  • An e-waste collection, with the support of LG, resulted in the proper recycling of 925 pounds of electronic waste.

 

PHILADELPHIA UNION’S C.J. SAPONG TEACHES KIDS ABOUT URBAN FARMING, NUTRITION THROUGH “SACRED SEEDS”

C.J. Sapong has been a top performer in Major League Soccer (MLS) over his seven year career. The Philadelphia Union forward won the Rookie of the Year award and, while with Sporting Kansas City, earned MLS and U.S. Open Cups. This season, Sapong is off to his best start ever, with nine goals in his first 18 games.

 

Sapong Goal Eric Hartline

C.J. Sapong of the Philadelphia Union. (Photo credit: Eric Hartline/Goal Magazine)

 

But as impressive as that record is, it is what Sapong has been up to off the pitch that drew GreenSportsBlog’s attention.

Sapong, an avid gardener and a student of hydroponics (the process of growing plants in sand, gravel and/or water, but without soil), is working, with his new nonprofit Sacred Seeds, to help children in Philadelphia reach their potential through improved nutrition. ​He shared his story in a must-read, “as told to” interview with Kevin Koczwara in the June 21st issue of Good Sports. Here are some excerpts:

  • “After some incidents that nearly derailed my career, improving my eating habits helped me get back on the field. My experience opened my eyes to the importance of diet, and as I looked around, I could see kids weren’t getting the nutrients they needed, either. But for them, it wasn’t a choice. In Philadelphia…I could see food deserts depriving kids of their basic needs. So I began brainstorming ideas on how to bring healthy, nutritious food to less-fortunate children [by] empowering kids to take charge of their own diet while getting their hands dirty.”
  • “There is a serious problem in Philadelphia and other major cities with food deserts…where access to fresh fruit and vegetables is nonexistent because of a lack of grocery stores or farmers markets. Usually occurring in impoverished neighborhoods, food deserts have a negative impact on the people living in them…A healthy diet helps quell things like anxiety, depression, lethargy, and behavioral issues. With that in mind, I wanted to combine my research [into micro-greens, hydroponics and aquaculture] to help combat food deserts in Philadelphia.”
  • Sapong partnered with Temple and Drexel universities to launch Sacred Seeds. “We’re implementing hydroponics in the greenhouses…using recycled materials, like used and discarded tires dumped around the city…but want to eventually move towards aquaculture…where plants grow in an environment that is fed by fish that live in a tank under the grow pads, feeding the plants on constant loop while the plants provide nutrients back to the fish. [This allows] the greenhouses [to] almost [fully] maintain themselves while providing children and neighborhoods with nutrient-rich food for their diets.”
  • The Union’s leading goal scorer this season wants kids in Philadelphia to help lead Sacred Seeds. “We need to teach kids [to] feel the positive energy that comes with harvesting something you created. We want them to get their hands dirty, to dig and grow their food. Nothing tastes as good as the food you make and grow.”

 

Sapong Good Seeds

C.J. Sapong of the Philadelphia Union works with Philadelphia kids as part of the Sacred Seeds initiative. (Photo credit: C.J. Sapong via Instagram)

 


 

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The GSB Interview: Emily Davis, Sustainability Director at DHL North America, on Logistics, Formula-E

DHL is the largest logistics and express delivery company in the world (yes, they are bigger than FedEx and UPS). Given the German-based company’s size and the businesses they’re in, it’s not surprising that their carbon emissions are massive. But those emissions have declined substantively as compared to nine years ago and those reductions will be tiny compared to what DHL will achieve over the next three to 33 years, if their aggressive projections are realized. GreenSportsBlog spoke to Emily Davis, Sustainability Program Manager at DHL North America’s Supply Chain unit, to understand how the largest logistics company in the world will go about achieving its net zero emissions goal by 2050 and how sports fits into those plans. 

 

GreenSportsBlog: I did not realize DHL was the biggest logistics company in the world. With that being the case, I am fascinated by the commitment of a company that big to get to “net zero” on carbon emissions by 2050. Before we get to the particulars of what DHL might do to get from here to there and where sports fits in, I’d like to find out how you got to DHL and its sustainability team.

Emily Davis: I have a scientific background, specifically the biological sciences. Even though I went to Notre Dame, don’t tell anybody but I’m not that big of a sports fan.

 

EmilyDavisheadshot2

Emily Davis, Sustainability Program Manager at DHL North America’s Supply Chain unit (Photo credit: Summer Safrit)

 

GSB: Oh, your secret is safe with me!

ED: I won’t hold my breath on that one. I’m more of an outdoor sports person—caving, mountaineering, paddling, that sort of thing. I started my career in the clinical medicine space and decided to make the transition to sustainability while out in Denver.

 

Emily spelunking new cave passage

Emily Davis, exploring virgin passage of a cave in Tennessee (Photo credit: Elliot Stahl)

 

GSB: Great place for outdoor sports…

ED: Exactly…And I could blend my dual passions for the environment and biology. I went back to school, getting my MBA from Vanderbilt in Nashville in environmental management to build a new skill set in this area.

GSB: What was the coursework like for an environmental management MBA?

ED: Good question. Some of it involved things like the business of forest certification standards and marketing. And that, in part, led to my getting a job at International Paper in forest resources in Savannah and then with their sustainability department in Memphis.

GSB: What was it like to work in corporate sustainability there back in the mid-to-late 2000s?

ED: Sustainability was important to a paper and packaging company as trees, the main raw material input, are a very finite resource if not appropriately managed. But not too many companies were talking about sustainability, ESG, life cycle assessment and climate change in those days. Even though sustainability was important to the culture at International Paper, I still wanted to make more of a difference. So I took a sabbatical and traveled. At some point, I decided that I needed to work for a company that believed in environmental protection at the top of the food chain and that had size and scale such that, when environmental improvements were made, the impacts would be significant.

GSB: And that company was…DHL? A company that ships stuff all over the world and, thus, must have a, sorry, yuuuugge carbon footprint?

ED: Yes, DHL North America it was. In 2011, they were looking for someone to run their North American supply chain and sustainability departments. And yes, we have a massive footprint. But that means, with a strong commitment, they—and I—could make a difference. At the time, I didn’t know much about the company. They were/are based overseas—headquartered in Germany. But I came to find out that they had ambitious sustainability goals. They believe deeply in environmental protection—it’s core to their DNA. And I thought to myself, “this is a company that has a chance to really make a positive impact on climate change.”

GSB: So what did your job entail?

ED: Many things. Meeting the company’s energy and fuel efficiency goals. Which meant accounting for and improving the efficiency of warehousing, heavy-duty trucking, aviation, express shipping and supply chain operations.

GSB: That is a BIG JOB. Seems to me like express delivery, which is what I thought was DHL’s main business, plays a smaller part in the US. So let’s go to a big part—supply chain. How does the company handle supply chain from a sustainability point of view?

ED: DHL, which tracks Scope 1, 2 and 3 emissions, is the first logistics company to report CO2 emissions and to set targets, with 2007 as the base year. Our primary goal was to reduce carbon emissions by 30 percent by 2020. We achieved this in 2016, almost four years early, which we announced on March 8 of this year.

 

DHL Truck Windmills

Environmental protection is core to DHL’s DNA, according to Emily Davis (Photo credit: DHL)

 

GSB: Somehow I don’t imagine you and DHL are going to rest on your laurels…

ED: You’re right. We announced a new goal and that is to be a Zero Emissions Logistics company by 2050.

GSB: That seems impossible for a company that depends on flying and driving for a good chunk of its business. There have to be some assumptions of some serious technological advances over the next 30 or so years in terms of Zero Emissions fuels…

ED: It’s a huge target, no doubt about it. I mean, we’re committing to making no contribution to climate change by 2050. So, yes, we are assuming there will be wide adoption of Zero Emission fuels and equipment by that time and DHL is working on that right now.

GSB: Are there any interim targets? I mean 2050 seems like it’s a long way away—although I know, in terms of climate change, it really isn’t—but it feels like a company could put a commitment like that out there and then let things slide a bit, you know?

ED: I hear you. And we do have four interim sub-targets for 2025: 1. Make a 50 percent improvement on CO2 efficiency over the 2007 base. 2. Improve local quality of life…that will involve delivering 70% of our own first and last mile services with clean pick-up and delivery solutions like EVs. 3. An economic target: 50 percent of DHL sales will incorporate “Green Solutions,” including carbon neutral parcel delivery.

GSB: What is that percentage now?

ED: About 10 percent. Finally, #4 is a “people target.” DHL is one of the largest employers in the world, with approximately 454,000, including about 29,000 in North America. By 2025 we commit to having trained and certified 80 percent of our employees worldwide to be GoGreen specialists. Every division has a program, from express delivery to supply chain. And we have a target to plant 1 million trees each year by 2025. We’ve found, by the way, that our GoGreen initiative helps with employee retention.

GSB: I always believed that would be the case. DHL’s current sustainability and climate change actions are exemplary; its future plans even more so. My only nagging doubt is this: Many corporations take incredible sustainable actions but, when it comes to lobbying and political actions—i.e. lobbying for a price on carbon—they’re silent or in opposition. DHL is walking the climate/green walk. Is it talking the talk where it counts?

ED: It’s both. DHL is certainly talking the talk, sharing how we’re using scientific targets to do our part to keep global temperature increase to 2°C or less vs. pre-industrial levels, we report our emissions to CDP, have been a longstanding partner of the UN and promoter of Sustainable Development Goals, part of the UNEP and vigorously support the Paris Climate Agreement.

GSB: OK, let’s talk Green-Sports, specifically DHL’s involvement with Formula-E, the EV racing series.

ED: DHL has been the Official Logistics Provider for Formula 1 since 2012 and for Formula-E since its 2014 launch. Among other things, we are responsible for getting the vehicles and tires to the race venues in a timely, economical, environmentally responsible fashion. Formula-E is a perfect fit for us, especially with our push on “E-mobility” and electric vehicles (EVs). And, to be clear, our push is not limited to electric cars. We’re working on electric trucks within our own operations…

 

DHL Form-E

DHL has been a sponsor of Formula-E, the EV racing circuit, since its founding in 2014. (Photo credit: DHL)

 

GSB: Not surprising…

ED: And also electric vans, electric scooters. So promoting the electrification of racing is a natural fit. To our way of thinking, eventually—say before 2050—we hope that F-1 will move transition towards all-electric…

GSB: And so Formula E would no longer need to exist.

ED: That is our goal. And, also in the sporting world, I should tell you that one of our customers in Brazil was a sponsor of the Rio Olympics in 2016—we weren’t but they were. Anyway our EVs were used by the sponsor at the Olympics—they were one of the first ever EVs to be used at an Olympics and certainly a pioneering event for Brazil.

GSB: And, if DHL has anything to say about it, not the last.

 

 


 

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Green-Sports Corporate All Stars: Johnson Controls Helps Green Pro Football Hall of Fame; Aquafil Makes Fibers for 100 Percent Recyclable Swimsuits and Jerseys

GreenSportsBlog’s occasional series, “Green-Sports Corporate All Stars” highlights companies that are taking taking the lead at the intersection of Green + Sports. The first centered on adidas and Patagonia. Today’s second installment features energy efficiency leader Johnson Controls partnering with the Pro Football Hall of Fame (PFHOF) as it expands from its current museum and football stadium footprint into a never-seen-before “football village,” and Aquafil, the Italian company that manufactures ECONYL®, a 100 percent regenerated yarn used in swimsuits and athletic wear.

JOHNSON CONTROLS HELPS GREEN NEW PRO FOOTBALL HALL OF FAME VILLAGE GREEN

When Pro Football Hall of Fame President David Baker and Stu Lichter, President and Chairman of the Board of Industrial Realty Group, began formulating plans to turn the Canton, OH based museum and football stadium into a village that will include a hotel, retail, medical center, and much more, Johnson Controls was a logical energy efficiency partner. The Milwaukee-based company:

  • Is a global leader in intelligent building design, efficient energy solutions, integrated infrastructure and next generation transportation systems
  • Has significant experience working on high profile, energy efficiency projects, such as the Empire State Building’s massive retrofit that resulted in a 38 percent energy usage reduction.
  • Has worked with the Hall of Fame for many years.

“When the Hall of Fame undertook its last major renovation in 2010, we were hired to do the environmental systems work,” said Kim Metcalf-Kupres, Johnson Controls’ Vice President and Chief Marketing Officer, “In addition to energy efficiency advances, part of our mission-critical work helped to protect the archives and artifacts through humidity controls and temperature monitoring. As big as that project was, the Hall of Fame Village is a much bigger undertaking.”

Kim Metcalf-Kupres

Kim Metcalf-Kupres,Vice President and Chief Marketing Officer, Johnson Controls (Photo credit: Johnson Controls)

 

The $600 million, 9-component^ Village project, currently in the design and strategy phases, is set become the world’s first-ever sports and entertainment “smart city.” Johnson Controls is providing its building management systems, heating, ventilation and air conditioning (HVAC) equipment, fire and security systems and other technologies. The result will be significant greenhouse gas emissions reductions, and energy efficiency improvements. LEED certification will be sought—the level it will achieve is not yet known.

Johnson Controls, while primarily a B-to-B brand, understands the hold the NFL and the Pro Football Hall of Fame have on the American people. Thus it is not only helping to green and provide state of the art technology to the Hall of Fame Village, it is also putting its name on it.

Thus the Johnson Controls Hall of Fame Village is the company’s first foray into title sponsorship and “will be a powerful marketing and business building for us as it showcases the benefits of a smart, connected, energy efficient, sustainable village for fans, customers and prospective customers.” said Ms. Metcalf-Kupres. “We want our name to be more known, more visible to consumers as the market for smart, efficient buildings grows. And as that happens, our ability to help our customers lead on sustainability, efficiency and climate change will also grow.”

Hall of Fame Village Pro Football HOF

Artist’s rendering of the Johnson Controls Pro Football Hall of Fame Village (Credit: Pro Football Hall of Fame)

 

The way Pro Football Hall of Fame President Baker sees it, Johnson Controls’ is an ideal teammate for the Village project: “The Pro Football Hall of Fame stands for excellence—and so does Johnson Controls, with its leadership from energy efficient lighting to shades that keep heat in during the winter and help keep the building cool in the summer and more.”

 

AQUAFIL’S 100 PERCENT REGENERATED YARNS BECOME ATHLETIC APPAREL WITH ECONYL®

Giulio Bonazzi is a man on a mission.

The Chairman and CEO of Aquafil, manufacturer of yarns for apparel and carpet since opening its doors in 1970, believes humanity has no time to waste as far as making serious reductions in climate change producing carbon emissions is concerned. That is why his company, headquartered in Trento in Northern Italy, has made improving performance on emissions and resource consumption central to its DNA.

Bonazzi G Headshot

Giulio Bonazzi, Chairman and CEO of Aqaufil (Photo credit: Aquafil)

 

“We are, in effect, a chemical plant, one that is located near Lake Garda, one of Italy’s beautiful lakes, and the source of much of region’s water and energy—over 80 percent of which comes from hydro power. We have always realized that we need to keep the lake, the region and the planet clean and to do so, we have to innovate with sustainability at top of mind.”

Aquafil’s signature climate change fighting innovation is the ECONYL® Regeneration System, launched in 2011. ECONYL® yarn is made from Nylon 6, which, according to Mr. Bonazzi, “has a special characteristic that allows it to be regenerated into raw material through de-polymerization. This means you end up with a 100 percent virgin polymer. Nothing is degraded; all of the characteristics are at 100 percent quality.”

This would be a great story in and of itself, but remember, ECONYL® is a system as well as a yarn product

What makes it a system is that the Nylon 6 is produced from 100% regenerated waste materials, such as:

  • Pre-Consumer Waste: Scraps generated from the production of Nylon 6.
  • Post-Consumer Waste: Fishing nets and fluff (the top part of carpets and rugs).

Aquafil_Nets

Fishing nets retrieved from the ocean become raw materials for Aquafil’s Nylon 6 based ECONYL® product (Photo credit: Aquafil)

 

The ECONYL® yarn is manufactured at a dedicated regeneration plant in Slovenia, and then sold to a wide variety of apparel and carpet makers.

Athletic apparel companies are big consumers of ECONYL®. adidas uses it for its Parley swimwear line which was featured in GreenSportsBlog last month. “Parley” refers to adidas’ partnership with nonprofit Parley for the Oceans, which is dedicated to reducing the massive amounts of plastic waste in the oceans. Not to be outdone, Speedo sends its post-production scraps to Aquafil, which recovers the Nylon 6 for manufacture into ECONYL®. Even surfing legend Kelly Slater uses ECONYL® in Outerknown, his line of sustainable swimwear and outerwear. And Volcom uses ECONYL® in its new “Simply Solid” women’s swimwear line, launched last November. The tagline? “Caught Up In A Good Thing.”

 

Surfing legend Kelly Slater describes his/Outerknown’s partnership with ECONYL®

 

 

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Volcom “Caught Up in a Good Thing” print ad (Courtesy of Volcom)

 

“Sports and active apparel represents more than 50 percent of our ECONYL® business and the business is growing precisely because of its green properties,” reported Mr. Bonazzi, “And perhaps the most important statistic of all is that ECONYL® yarn has about 80 percent lower global warming potential than standard nylons.”

What about calcio, as soccer is called in Italy, and ECONYL®? “The clubs in Serie A, the top league in Italy, make their jerseys from polyester, as it is cheaper, at least for now,” acknowledged the Aquafil CEO, “Napoli F.C. is making its jerseys from a polypropylene that is better than polyester for the environment but there is much room for improvement. Before we get to Serie A, we see the skiing and cycling apparel markets as strong opportunities for ECONYL®. Right now, Aquafil is the 10th largest nylon fiber maker in world. We expect to move up, thanks to ECONYL® in the sports and apparel markets and also the carpet market, where we are a big player.”

 

 

 

^ The Hall of Fame Village’s 9 components are: Hall of Fame Museum, Tom Benson Stadium (where the annual Hall of Fame Game will be played), 4 Star hotel and Conference Center, Main Street Hall of Fame Village and Retail, Center for Excellence, Performance Center (another football stadium plus basketball arena), Legends Landing (independent and assisted living for Hall of Famers and other NFL legends), National Football & Youth Sports Complex, and the Johnson Controls Hall of Fame Experience.

 


 

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Green-Sports Corporate All Stars: adidas Launches Shoe Made from Plastic Ocean Waste; Patagonia’s “Worn Wear” College Tour

Conventional wisdom has it that, given the anti-environmentalist attitudes of the current occupant of the Oval Office, the corporate sector will need to step up, bigly, on behalf of serious action on climate change. With that in mind, GreenSportsBlog will, from time to time, highlight “Green-Sports Corporate All Stars” taking the lead at the intersection of Green + Sports. Today we feature adidas, and its recently launched sneaker made primarily from plastic ocean waste, and Patagonia, the über-Green outdoor sports apparel designer and retailer as it encourages longer life spans for its (and its competitors’) garments. 

 

CORPORATIONS NEED TO STEP UP THEIR CLIMATE CHANGE GAME

The forecast for positive climate change action from the current administration is stormy.

At Tuesday’s sort-of State of the Union, President Trump did not mention climate change. One of his executive orders is designed to eventually allow coal companies to more easily dump waste into streams. Newly installed EPA Administrator, Scott Pruitt, talks longingly about dismantling the very agency he was hired to run and is a climate change skeptic at best.

All is not gloomy on climate in Washington, D.C.—Republican éminences grises James Baker, Hank Paulson, and George Shultz all endorsed, through their newly formed Climate Leadership Council, a revenue-neutral price on carbon; nonprofit Citizens’ Climate Lobby^ continues to press for something similar among members of Congress from both parties, with some modest successes among House Republicans. But with climate change skeptics and deniers in charge of the executive and legislative branches of the federal government, concerted pressure for meaningful, positive climate action will be needed from large corporations that have the heft to force real change, now more than ever.

The news from the corporate sector is mixed. Many have been and are doing great things: from pledging to reduce their carbon footprints and that of their supply chains, to curbing waste, to buying renewable energy and more. But—and this is a huge but—corporations have been much less likely to tout their environmental bona fides to consumers even though they are doing great things. And they have been mute when it comes to lobbying Congress on behalf of action on climate change. 

The good news-bad news on the climate for corporate climate action is also the case in the sports world. Many companies involved in sports are doing the right things, sustainability-wise; fewer are engaging their consumers and/or talking about it.

With that in mind, GreenSportsBlog is today launching a new occasional series, “Green-Sports Corporate All Stars,” in which we highlight the corporations that are making positive things happen at the intersection of Green & Sports.

 

ADIDAS DIVES DEEP TO BRING SNEAKER MADE FROM PLASTIC OCEAN WASTE TO MARKET

“Our ultimate ambition is to eliminate virgin plastic from our supply chain.”

So said Eric Liedtke, adidas Senior Vice President of Brand Marketing, in a November, 2016 press release announcing the launch of the company’s UltraBOOST Uncaged Parley sneaker, made from 95 percent plastic ocean waste.

Talk about thinking—and acting—big!

GreenSportsBlog first got wind that adidas’ plastic ocean waste shoe plans back in July, 2015. It took 16 months for the Herzogenaurach, Germany-based company to turn concept into reality.

The sneakers are made as part of a partnership with Parley for the Oceans, an environmental nonprofit that draws much-needed attention to ocean pollution and waste. Each shoe’s “upper” (the part that goes over the top of the foot) is made from 5 percent recycled polyester and 95 percent waste plastic (plastic bottles, containers, etc.) dredged from the ocean around the Maldives, an archipelago that is existentially threatened by climate change off the southern coast of India. Most of the rest of the sneaker (including the heel, lining, and laces) is also made from recycled material. 

adidas

adidas UltraBOOST Uncaged Parley sneakers, made from 95 percent ocean waste. (Photo credit: adidas)

 

Priced at approximately $US220, the Uncaged Parley started slowly—only 7,000 pair were stocked at adidas retail outlets worldwide at launch in November—but the company is ramping up quickly, with audacious goals for this year: “We will make one million pair of [Uncaged Parley] shoes in 2017,” said Liedtke.

And adidas is not limiting its recycled-content vision to shoes.

In the February 1 issue of The Druma digital marketing-for-good news source, Tony Connelly reports that adidas brought the SS17 Parley swim collection to market. It  features two designs: a wave print that references the source of its fabric, and a Parley inspired graphic. The swimsuits are made from used fishing nets as well as the upcycled ocean plastic waste similar to that used in the sneakers. 

Speaking to Swimming World magazine, Tim Janaway, general manager of adidas Heartbeat Sports said: “Created with the ethos ‘from the oceans, for the oceans’, the Parley swim collection represents our dedication to consistently deliver swim products that protect that waters in which we perform.” Currently, 50% percent of the company’s swimwear is made from recycled material; that percentage is clearly going to rise.

Check out this spot that brings home the true power of the adidas-Parley for the Oceans collaboration:

The SS17 Parley Swim Collection ad (1:37)

 

PATAGONIA ENCOURAGES COLLEGE STUDENTS TO WEAR CLOTHES LONGER 

Athletic/outdoor-wear designer and retailer Patagonia is one of the greenest companies in the world.

It is also one of the most radical. Don’t believe me? Here is an excerpt from CEO Rose Marcario’s 2016 year-end letter:

For the sake of Planet Earth, let’s all become radical environmentalists. This sounds like a big leap—but it’s not. All you need is a sewing kit and a set of repair instructions. As individual consumers, the single best thing we can do for the planet is to keep our stuff in use longer. This simple act of extending the life of our garments through proper care and repair reduces the need to buy more over time—thereby avoiding the CO2 emissions, waste output and water usage required to build it.

Why is repair such a radical act? Fixing something we might otherwise throw away is almost inconceivable to many in the heyday of fast fashion and rapidly advancing technology, but the impact is enormous. I tell you this as CEO of a clothing company that, despite a deep commitment to responsible manufacturing, still takes more from the earth than it returns.

Ms. Marcario can’t mean we should wear clothes longer, thus buying less frequently from, say, Patagonia, can she? Oh, yes she can.

You see, Patagonia has embarked on the Worn Wear program which teaches consumers to repair their gear to keep it in action longer, along with providing an easy way to recycle Patagonia garments when they’re beyond repair.

This year, the Patagonia Worn Wear College Tour repair team is bringing its truck, Delia, to campuses all across the country. The team fixes about 40 garments per day of any brand, free of charge, on a first come, first served basis. They also give quick lessons on how to repair clothes, sell used gear at marked-down prices and screen a short film about the Patagonia ethos, The Stories We Wear.  

patagonia-we-wear

patagonia-worn-wear-donnie-hedden

Images from Patagonia’s Worn Wear College Tour. (Photo credit: Donnie Hedden)

 

The Spring 2017 tour started on February 16 at College of Charleston (SC). It’s in the midst of an east coast/New England swing, stopping at Fashion Institute of Technology (FIT) in New York City today and at Yale University on Monday.  The tour wraps up at UC Santa Barbara on April 26. Click here for the entire spring Worn Wear College Tour schedule.

 

^ In the interest volunteer my time on behalf of Citizens’ Climate Lobby
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