Super Bowl LII Champion Eagles Have Been Green-Sports Leaders for More than a Decade

The first-time Super Bowl champion Philadelphia Eagles have long been Green-Sports trail blazers. As the City of Brotherly Love gets ready for Thursday’s parade (please stay off the hotel awnings and street light poles, Iggles fans!), GreenSportsBlog is happy to play some of the Eagles’ Greatest Green-Sports Hits.

 

IT ALL STARTED WITH…TOILET PAPER?

As Green Sports Alliance co-founder Dr. Allen Hershkowitz likes to tell it, the impetus for the Eagles’ commitment to sustainability  — and, for that matter, the beginning of the broader sports-greening movement — can be traced back to 2004 and…

…toilet paper?

The second paragraph of “This May Be the Most Radical Idea in All of Professional Sports,” Ian Gordon’s spot-on profile of Hershkowitz in the July/August 2015 issue of Mother Jonescaptures the essence of the story:

“Back in 2004, the Philadelphia Eagles had recently moved into a brand new stadium, Lincoln Financial Field, and wanted to become more environmentally responsible. The team reached out to [Hershkowitz] to talk about paper, one of his areas of expertise. It wasn’t exactly exciting stuff, but Hershkowitz, then a senior scientist at the Natural Resources Defense Council (NRDC) with a track record of taking on ambitious projects, had done his homework: The Eagles’ TP supplier was Kimberly-Clark, which was getting wood pulp from forests in the southern Appalachians that were home to, you guessed it, real-life eagles. ‘The people at the Eagles’ stadium were wiping their butts with eagle habitat,’ he recalls. ‘That’s what we call a branding liability.'”

Indeed.

 

CHRISTINA WEISS LURIE LEADS THE EAGLES GREENING EFFORTS

Why did the Eagles want to become more environmentally responsible?

Christina Weiss Lurie, a minority owner of the club since 1994, deserves much of the credit. She spearheaded the Eagles Go Green campaign, coinciding with the opening of “The Linc” in 2003. That groundbreaking initiative has seen the Eagles divert 99 percent of their waste from the landfill and generate 100 percent of their electricity from renewable energy.

 

(player/coach/executive name)

Christina Weiss Lurie, minority owner, Philadelphia Eagles. (Photo credit: Christina Weiss Lurie)

 

In a wide-ranging September 2013 GreenSportsBlog interview, Weiss Lurie shared…

…her inspirations for Go Green:

“In the late 90’s, as we planned what became Lincoln Financial Field, we looked for ways to make a positive statement to the community with the stadium.  And, while it was not designed with sustainability at the forefront, as time went on I started thinking about how we could operate more efficiently and with a smaller carbon footprint.  9/11 inspired us as well — with the idea that we had to do more to wean ourselves off of foreign sources of energy.  We asked the simple question: What can we do? And so, when the stadium opened in 2003 we started the Go Green campaign with something relatively simple–recycling–and things took off from there.”

…how her colleagues in Eagles management didn’t exactly embrace Go Green from the start:

“It was an uphill battle at the beginning, no doubt about it.  We are a business after all and so the costs of greening had to be taken into account at every step of the way. ‘[But] we just persevered!  And, at the same time, we empowered the team employees from top to bottom to take ownership of Go Green.  From the bottom up, we provided incentives for all employees to choose electricity supply from renewable sources for their homes by paying any premiums for green vs. “brown” power.  From the top down, I’ve been fortunate, over the years, to get buy in from our C-level on Go Green, especially our CFO at the time.  The net result of the bottom-up/top-down strategy has been astounding:  Our recycling rates have gone up from 8 percent in 2005 to 99 percent in 2012!”

…how a variety of forward-thinking companies partnered with the club to make Go Green a success:

“We’ve been very lucky with our vendors.  For example, SCA, a Swedish company that has its US headquarters in Philadelphia, is our paper vendor.  They provide us with 100% post consumer recycled paper. Aramark, our food concessionaire, initially was resistant to “greening” our food services operations (composting, organics, etc.) due to cost.  But ultimately they wanted to find solutions and now are bringing their green operations to other facilities!  Going the eco friendly route is a journey and can take time. NRG, our energy provider, built and financed our 11,000 panel solar array at Lincoln Financial Field.  Now we generate 30 percent of our electricity from the panels and also mini wind turbines.”

 

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Solar array, topped by Eagle talon-shaped wind turbines at Lincoln Financial Field in Philadelphia. (Photo credit: Lewis Blaustein)

 

GO GREEN DOES NOT REST ON ITS LAURELS 

While repeating as Super Bowl champs is super difficult — the 2004-2005 New England Patriots were the last team to turn that trick — the Eagles, through Go Green, have been consistent Green-Sports winners over the past a decade and a half. Last summer, GreenSportsBlog shared how the Eagles continued that trend through the installation of  Eco-Safe Digesters® at The Linc and their practice facility:

“The Philadelphia Eagles team[ed] up with environmental partner, Delaware-based Waste Masters Solutions (WMS), on the installation of a BioHiTech Global Eco-Safe Digester®, a food waste digester and data analytics platform at Lincoln Financial Field. The unit uses a proprietary bacteria formula to break down pre- and post-consumer food scraps via aerobic digestion and send them through sewer systems with no residual solids…This move builds upon the September 2016 installation of a waste digester at the team’s NovaCare Complex practice facility to help decompose pre-consumer food waste. Since then, more than nine tons of food waste has been decomposed and, thus, diverted from landfills.”

 

BioHiTech Eco-Safe

BioHiTech Global’s Eco-Safe Digesters will be installed Lincoln Financial Field, the home of the Philadelphia Eagles, and will be managed and maintained by Waste Master Solutions. (Photo credit: BioHiTech Global)

 

EAGLE ECO-ATHLETES; CHRIS LONG AND CONNOR BARWIN

The Eagles’ Go Green ethos has made its way to the locker room.

Defensive end Chris Long, who donated his entire 2017 salary of $1 million to educational charities, is also the co-founder of the nonprofit Waterboys. A January 2017 GreenSportsBlog story provides some of the inspiring particulars:

“[After Long’s season ends,] the former first round draft pick from the University of Virginia will turn a good chunk of his offseason attention to Waterboys, the nonprofit he founded to use his platform as a pro football player to affect change by bringing water to drought-ravaged Tanzania and other countries in East Africa…

…Long first visited Tanzania to climb Mount Kilimanjaro. Seeing the poverty and the challenging quality of life—due, in large part, to the water scarcity in the area—were his catalysts for action. That water deficit has reached crisis levels due to a massive prolonged drought that, according to climate scientists, is being exacerbated by climate change.

…Through Waterboys, Long, philanthropist Doug Pitt and a network of 23 current and former NFLers, including ex-Eagle (currently with the Los Angeles Rams) Connor Barwin, donate their own funds and, through social media, raise money from their fans to support the digging of wells by local workers in East Africa.”

 

Chris Long

Eagles defensive end Chris Long, co-founder of Waterboys (Photo credit: WPVI-TV Philadelphia)

 

To date, 31 wells have been funded, with each serving 7,500 people at a cost of $45,000.

Speaking of Connor Barwin, while he was with Philadelphia, the popular linebacker became one of pro sports’ leading eco-athletes. He drove a Tesla, rode his bike to work and, as a volunteer, installed solar panels on the roofs of local homes.

 

GREEN X 2 IN SUPER BOWL LIII?

Given the Eagles Green-Sports leadership, rooting for them to get back to Super Bowl LIII in Atlanta next February is not a heavy lift for this GreenSportsBlogger. And how fitting would it be if, across the sideline, stood the New York Jets, aka Gang Green.

OK, to be completely transparent, the Gang Green moniker has nothing to do with sustainability — rather, it refers to the color of the Jets’ uniforms. But the club does play at MetLife Stadium, a green leader in its own right. And they are, for better and mostly worse, my favorite team. Of course they don’t really have a quarterback, but that’s a story for another day.

Still, I choose to dream big and green. And nothing would be bigger — or greener — than an Eagles-Jets Super Bowl.

But, for now, it’s the Eagles day. So Fly Eagles FLY!

 

 

 


 

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