GSB News and Notes: Liverpool F.C. Under Fire for New Anti-Environmental Sponsorship Deal ; U of Michigan Football Approaches Zero-Waste; Formula E Revs Up its Promotion of Electric Vehicles

The watchword of today’s News & Notes column is BIG.

Liverpool F.C. has made a BIG mistake by partnering with Tibet Water Resources, a company that is allegedly exploiting the water supply in that region. Michigan Stadium, aka “The BIG House,” holds over 111,000 fans, making it the BIGGEST football stadium in the U.S. It recently diverted 87 percent of waste from landfill, close to the 90 percent level that will allow it to become the BIGGEST Zero-Waste stadium. Formula E, the global, electric vehicle racing circuit, partners with nonprofit The Climate Group to make EVs a much BIGGER percentage of the overall vehicle fleet. 

 

 

LIVERPOOL F.C. BUCKS GREENING-OF-ENGLISH-FOOTBALL TREND BY TAKING SPONSORSHIP CASH FROM TIBET WATER RESOURCES, ENVIRONMENTAL BAD ACTOR

Sustainable Brands, in its October 20 edition, is out with an important piece from Nithin Coca about English Premier League power Liverpool F.C.’s new sponsorship deal with Tibet Water Resources Limited, a company Coca asserts is committing “ongoing human rights and environmental atrocities in the region.”

 

Liverpool FC

Photo credit: Liverpool Echo

 

This is disappointing because English football/soccer has been a beacon of sports greening lately.

Premier League stalwarts Arsenal, Chelsea, and Manchester City have put in place some strong sustainability initiatives, from partnerships with solar companies to installing LED lighting to advanced battery storage capacity. And GreenSportsBlog has written extensively about the great, green strides being made in the lower levels (aka minor leagues) of English soccer/football. Clubs like Forest Green Rovers (aka The Greenest Sports Team in the World), Dartford F.C., and Sutton United are innovating at a rapid pace. But the reach of those smaller clubs and their green good works is, of course, limited.

Liverpool is the opposite of a small club — it is a globally recognized sports brand. Per Forbes, the team is worth $1.49 billion, making it the eighth most valuable soccer club in the world^. According to the club, as of 2014, it had an estimated 580 million fans worldwide, or roughly 8 percent of the world’s population. That’s not the world’s population of soccer fans, but total human beings. How is that possible if England’s population is but 65 million?

Look to soccer-crazed Asia, where Liverpool F.C. enjoys significant support and with that, several lucrative marketing deals with companies like Konami (video games and Malaysia Airlines. And now, Tibet Water Resources, Ltd. has been added to the list.

But, to organizations concerned with the human rights violations and environmental degradations visited upon Tibet by China (note: the Chinese government would differ with this characterization but GreenSportsBlog feels it is largely an accurate one), there is a big problem with this new sponsor.

According to Mr. Coca, “Tibet Water is a Chinese-run company that is, according to [several NGO] groups, exploiting water for financial gain and giving little benefit to local Tibetans, who, instead, are seeing their environment destroyed. Though Tibet Water is just one of dozens [of water companies] operating in the region, it is, so far, the only one to make a deal with a foreign soccer club.”

While the Liverpool deal is a first, what is not unique, according to organizations like the Tibet Society, along with FreeTibet, SumOfUs (a nonprofit that tries to “stop big corporations from behaving badly”), and others, is the exploitation of Tibetan natural resources by Chinese companies. This has been happening since Tibet — more than twice the size of Texas — was invaded by China in 1950 and annexed shortly thereafter.

Tibet’s vast glaciers hold one of the largest reserves of freshwater in the world, the source for many of Asia’s great rivers including the Ganges and Indus, which flow into South Asia; and the Mekong, the lifeblood of Cambodia, Laos and Southern Vietnam. Water development, including bottling, could reduce flows in Tibet and downstream, impacting millions.

Gloria Montgomery, Head of Advocacy at the Tibet Society, told Mr. Coca that, “This deal represents the issue at the very core of the Tibetan struggle: the detrimental effect of the Chinese occupation on Tibetans and the lack of consultation about their land and resources. For 70 years, Tibetans have endured injustice, indignity and discrimination at the hands of the Chinese authorities, as the occupation has resulted in systematic human rights violations against them.”

The Tibet Society, and the aforementioned like-minded organizations have joined in a campaign to get Liverpool F.C. to terminate the Tibet Water deal and thus stand up for environmental and human rights. Sondhya Gupta, a spokesperson for SumOfUs, told Mr. Coca that, “Liverpool really is giving its seal of approval to Tibet Water and saying its business model is normal and legitimate.”

Unfortunately, Liverpool F.C., whose principal owner John Henry also owns the Boston Red Sox (with a much-publicized garden atop the right field roof at Fenway Park), has shown no inclination to scuttle the deal. This despite having issued a strong statement in November 2016 on human rights. In fact, Mr. Coca reports that “the club has resisted opening up a dialogue with both fans and the organizations concerned about this partnership, and did not respond to Sustainable Brands’ requests for comment.” Over 40,000 people have signed a petition asking Liverpool to reconsider this deal (click here to sign), and take human rights and the environment into consideration when deciding partnerships.

Tibet Resources Petition

A portion of the petition asking Liverpool F.C. to drop its sponsorship deal with Tibet Water Resources

 

So far, there has been only silence from the management of the storied club that has captured 18 English top-flight league championships and 7 FA Cups. Somehow, methinks this story will get much bigger before it fades away.

Watch this space.

 

“THE BIG HOUSE” GETS CLOSE TO BIG ZERO-WASTE DESIGNATION

Rutgers — my alma mater! — is a big 23.5 point underdog against the Michigan Wolverines at Michigan Stadium, aka “The Big House.” To have a chance at pulling a humongous upset, the Scarlet Knights will have to be supremely focused. Which means they are unlikely to notice the efforts their hosts are expending to attain Zero-Waste status by diverting at least 90 percent of the waste generated from the game from landfill.

According to a story last month by Kaela Theut writing in The Michigan Daily — the student paper at the University of Michigan — the school’s zero-waste gameday initiative got very close to the zero-waste threshold at their September 9 home opener vs. the University of Cincinnati.

 

Michigan Stadium Evan Aaron Daily

Michigan Stadium, aka The Big House (Photo credit: Evan Aaron, The Michigan Daily)

 

Benjamin Blevins, Director of Communications for Michigan Athletics, told Ms. Theut that, “We were very happy with our efforts [at the Cincinnati game] as we hit 87 percent diversion from landfill. Zero waste is 90 percent, so for our first week attempting this, we were happy to be so close.” Blevins credited the Big House’s operational staff as well as concessions partner Sodexo USA for changing most of their products to compostable options.

Athletics started working on waste diversion in 2015 as part of a university-wide initiative to reduce overall waste going to landfill on campus by 40 percent by 2025.

2016 saw Michigan Athletics begin research into going zero-waste at The Big House in partnership with the University’s Office of Campus Sustainability and Sodexo, testing various compostable products, as well as how to best streamline gameday cleanup and waste-separation operations. With crowds exceeding 111,000, this would a heavy lift.

Heavy lift or not, the initiative is in full swing this season.

New recycling bins, adorned with signs depicting examples of compostable and recyclable products, have been placed around the stadium. Stadium-goers have been heavily encouraged to place their waste into the right area to avoid contaminating the properly sorted recyclables and compost.

At the Air Force and Michigan State home games, diversion rates again came close to the 90 percent level — so far, they’ve averaged 87.6 percent for the season. Why hasn’t the Big House been able to crack the zero-waste threshold? More Blevins: “There are still a few things that would need to change to hit 90 percent. Some of [the] products we offer don’t have compostable or recyclable options so our concessions partner Sodexo is looking into finding those solutions.”

Blevins told Ms. Theut that educating the team’s fan base on how to separate waste properly can also help Michigan get to zero-waste: “There was contamination in our [waste] streams and that comes from people putting items in the wrong bins.” he said.

Fan education efforts include a public service announcement (PSA) that runs during games in-stadium, emails to season ticket holders, social media posts, and the new signage. Event team members are also knowledgeable and help answer fan questions on game days.

It says here that the compostable product solutions will be put into place, and fan education will have taken root in time for Michigan to achieve zero-waste status during the 2018 season. In the meantime, here’s hoping Michigan again matches their impressive 87 percent diversion rate at the Rutgers game on Saturday — and that the Scarlet Knights pull off the Upset of the Year!

 

FORMULA E PARTNERS WITH THE CLIMATE GROUP TO PUSH MAINSTREAMING OF EV’S

FIA Formula E, the electric vehicle racing circuit, recently signed on to become a Global Ambassador of The Climate Group’sEV100 initiative, which helps promote and accelerate the widespread adoption of electric vehicles. The Climate Group is an international nonprofit specializing in bold and high-impact climate and energy initiatives that bring together the world’s leading businesses, states and regional governments.

 

 

Formula E Bird 2nd Steven Tee:LAT Images:FIA Formula E via Getty Images

The 2017 Formula E Qualcomm New York City ePrix in Red Hook, Brooklyn. (Photo credit: Steven Tee/LAT Images/FIA Formula E via Getty Images)

 

EV100 is the only initiative of its kind to actively encourage world-leading companies to commit to the quicker and smoother transition to EVs, helping to deliver on corporate and global sustainability goals, improving air quality and future-proofing operations.

Brands such as HP, Unilever, IKEA Group and Formula E sponsor DHL are already members of EV100, pledging to implement charging schemes in the workplace and swapping current diesel and petrol fleets to fully-electric by 2030.

The Climate Group has also joined the FIA Formula-E Championship as an Official and International Foundation Partner.

“I’m delighted Formula E has joined forces with The Climate Group and the EV100 initiative, as a partner to promote electric and sustainable mobility,” Alejandro Agag, Founder & CEO of FIA Formula E, said in a statement. “Our partnership with The Climate Group is proof that change is already happening and causing a positive shift in attitude towards cleaner transportation. Formula E shows that electric isn’t just the technology of the future – it’s the technology of today. I’m glad to see other leading companies follow suit as part of this new agreement.”

 

^ Ahead of Liverpool, #8 on the “Most Valuable Soccer Clubs of 2017” list, are: 1. Manchester United, 2. Barcelona, 3. Real Madrid, 4. Bayern Munich, 5. Manchester City, 6. Arsenal, and 7. Chelsea. Rounding out the Top 10 after Liverpool are 9. Juventus, and 10. Tottenham Hotspur.

 

 


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