LA 2024: Smartest, Greenest Olympics Bid Ever

Paris and Los Angeles are the two cities still in the running to host the 2024 Summer Olympic and Paralympic Games—the International Olympic Committee will make that decision on September 13 of this year in Lima, Peru. GreenSportsBlog reported on Paris’ sustainability efforts last month; now it’s LA’s turn to shine in the Green-Sports spotlight. We were pleased to speak with Brence Culp, Sustainability Director of the LA 2024 Bid Committee, about the many substantive sustainability initiatives her team is planning.

 

The greenest sports venue and/or Olympic and Paralympic Village is the one you don’t have to build.

That has been and is the mantra of LA 2024, the committee handling the bid for Los Angeles to host the 2024 Summer Olympic and Paralympic Games, and especially its sustainability team. The bid process is now in the home stretch—the International Olympic Committee (IOC) votes in September in Lima, Peru—and only Paris stands in the way of Los Angeles becoming the host for the third time (1932 and 1984).

GreenSportsBlog documented Paris’ strong and comprehensive sustainability plan in February; now it’s Los Angeles’ turn to have its say.

Wait.

Before we get to LA 2024’s sustainability story, let’s reflect on this: How GREAT is it that the two remaining bids to host the 2024 Summer Olympics are in a figurative, innovative battle to see which is the most sustainable? Would this have been the case five years ago? I think not. To channel my inner Joe Biden, this is a “big…deal!”

OK, now back to LA 2024 and its sustainability story.

 

THE MOST SUSTAINABLE OLYMPICS VENUES ARE THE ONES YOU DON’T HAVE TO BUILD

When the LA 2024 bid committee first began planning the Olympic and Paralympic Village and Media Center, it, like pretty much every other Olympic bid in recent memory, was looking at massive redevelopment alternatives. Thus, it made sense to recruit Brence Culp as its sustainability director. You see, Ms. Culp had been in charge of many big redevelopment and urban renewal projects as the second in command to the CEO of Los Angeles County (appointed, not a political position) for five years. Prior to that, she worked at a redevelopment agency in LA.

Brence Culp LA 2024

Brence Culp, Sustainability Director, LA 2024. (Photo credit: LA 2024)

 

But a funny thing happened on the way to the major redevelopment projects for LA 2024. The bid committee team visited the UCLA and USC campuses. “Before we got to the campuses, we thought ‘oh, the dorms and the food will not be up to par,” recalled Ms. Culp. “But, both UCLA and USC were absolutely stunning, from the dorms to the recreation facilities to the landscaping. The food was fantastic. So, it turned out the most sustainable Village and Media Center were the ones we already had!” In the LA 2024 bid plan, UCLA will be home to the Olympic and Paralympic Village and USC, near the downtown venue cluster, will host the Media Center.

Now don’t get the idea that, because she is not supervising a big urban redevelopment project, Brence Culp is at all disappointed. Far from it.

“Sustainability is core to our bid and our DNA,” declared Ms. Culp, “Gene Sykes, LA 2024’s CEO has a long background in conservation and environmental stewardship. So our core principals of sustainable environmental and financial stewardship, as well as social inclusion are baked in to everything we do. When we, (LA) Mayor Garcetti and our sustainability consultants, AECOM, looked at, oh, two dozen urban redevelopment sites for the Village, we kept on coming back to UCLA and USC^. Great for the athletes and media. Sustainable from an environmental and financial sense. Innovative in that we don’t have to build something new and shiny.”

And LA 2024 doesn’t have to build new and shiny sports venues. The area boasts a veritable Hall of Fame lineup of stadia and arenas from which to choose, including:

  • Honda Center (Anaheim Ducks)
  • LA Coliseum (USC football and host of Olympic Track and Field as well as the Opening and Closing Ceremonies in 1932 and 1984 as well as Super Bowls I and VII)

Coliseum 2024

Artist’s rendering of the renovated LA Coliseum. (LA 2024)

 

Since the venues are largely in place, the sustainability team’s initiatives focus on making them greener. Exhibit A is the StubHub Center.

Per Ms. Culp, “Under the leadership of the venue’s owner, AEG, StubHub Center is going ‘all in’ on sustainability as it will be the location of LA 2024’s Green Sports Park, highlighting the best in sport and green innovation. AEG is implementing robust water efficiency strategies, including use of municipal greywater for irrigation. They also built and manage an onsite garden that includes a large chicken coop and a greenhouse. StubHub Center’s chef uses the garden’s fruits and vegetables in meals prepared for staff, athletes and other guests. AEG also came up with an innovative way to harvest honey from relocated beehives found onsite –located safely away from spectators! Leading up to the Games, we will actively explore ways to enhance AEG’s current practices, including onsite solar.”

 

MASS TRANSIT RAMPING UP IN LA IN TIME FOR 2024

Moving from chickens and bees to pachyderms, the big elephant in the room, sustainability-wise, is transportation. LA is a sprawling area—Paris’ geographic footprint is significantly smaller—and its mass transit offerings have been, relatively speaking, limited. But that is changing fast, to the benefit of the LA 2024 bid.

“The LA area is in the middle of an historic mass transit investment and much of it will be operational by the 2024 Opening Ceremonies,” offered the LA 2024 sustainability director, “And leading up to the Games LA 2024 will work with Metro to further incentivize comfortability with public transportation among Angelenos.”

 

FINANCIALLY LEAN, INNOVATIVELY GREEN

An important facet of LA 2024’s sustainability equation is financial. It stands to reason if an Olympic host committee can use existing athletic venues and existing structures for an Olympic and Paralympic Village and Media Center, it will save money. But how much? Well, LA 2024’s budget is projected to be $5.3 billion as compared to Paris’ projection of $9.3 billion. Both sound like lots of dough but consider that Rio 2016 spent $12 billion and Tokyo 2020 is looking at $30 billion. Russia spent $50 billion to put on the 2014 Sochi Winter Olympic and Paralympic Games ($50 billion??? On a Winter Olympics, which is a much smaller enterprise than its summer cousin?? That’s insane.) London 2012, considered the sustainability gold standard among Olympics, spent about $12 billion. So both LA 2024 and Paris 2024 are demonstrating that sustainability is not good Olympics business, it is great Olympics business.

Despite its lean budget and its reliance on existing structures, LA 2024 is not skimping on sustainable innovation. “One of our priorities is bringing together folks who are advancing sustainable practices through sport. Thus, we have allocated $25 million in seed funding for high impact, sustainability-focused projects with our partners,” Ms. Culp said, “The goal is to leave a positive long-term legacy for the community.”

 

WILL FANS KNOW THE LA 2024 SUSTAINABILITY STORY?

This wouldn’t be a GreenSportsBlog column on the sustainability impacts of a mega-sports event if we didn’t delve into how LA 2024 plans to communicate its sustainability initiatives to the fans at the Games and to the potentially billions who will be watching on TV, online and who knows how else in seven years time. Rio set the marker, with its Opening Ceremonies vignette on climate change that was seen by an estimated 1 billion people worldwide.

While there are no firm fan-focused sustainability communications plans in place (that would start to take shape if LA wins the bid), Ms. Culp is confident that “the more sustainable we make our Games, the more that broadcasters and other media will pick that up. And we will have plenty of eye-catching, sustainability stories, accented with a distinctly diverse and innovative LA flavor from which the media will be able to choose: From the aforementioned region-changing mass transit expansion to the use of locally sourced food to the use of recycled construction materials, and much more.”

 

LA 2024’S SUSTAINABILITY LEGACY GOES BEYOND VENUES AND MASS TRANSIT

A recurring theme to our conservation was this: Go big on environmental sustainability and innovation, add a diverse and vibrant culture and you have Los Angeles—and LA 2024. “I tell you, wherever I go throughout the area, people across the demographic spectra—gender, age, income, race—are very excited about the bid, with public support running at 88 percent” said Ms. Culp. This is in stark contrast to other cities in this cycle which had to withdraw their bids due to lack of public support; Boston, Budapest, Hamburg and Rome among them.  Sustainability is a foundational building block of that strong level of public support, opines Ms. Culp: “It is almost impossible these days to get people in a mega city to row together in the same direction. We know that our emphasis on sustainability in our bid has helped to make this happen.”

 

This 3 min 24 sec LA 2024 Venue Plan video demonstrates the bid committee’s commitment to use existing facilities.

 

 

^ UC Riverside is another university that is lending its facilities to the LA 2024 cause; it is designated to host the rowing competition.

Please comment below!
Email us: lew@greensportsblog.com
Friend us on Facebook: http://facebook.com/greensportsblog
Tweet us: @GreenSportsBlog
Advertisements

6 thoughts on “LA 2024: Smartest, Greenest Olympics Bid Ever

  1. While Paris 2024 have great sustainability credentials their Bid is in many ways one built around the traditional model that has proved less than successful of late. I love the way the LA 2024 Bid Team have focussed on developing a plan that can set a new benchmark for the hosting of a modern day Olympic Games, one that is short on capital infrastructure development and long on legacy community impact…on using the Games as a platform to improve the lives of people. Let’s hope the IOC recognise that this is exactly what the Olympic movement needs right now in order to remain relevant in a world where fans reward organisations that stand for something more than just profits. Let’s hope the IOC reward’s LA accordingly with a resounding YES vote.

  2. Neill, I agree that LA 2024’s sustainability model (using existing facilities) is the most, well, sustainable for Olympics or other mega events’ like FIFA World Cups, etc. I do think Paris’ bid is strong from a sustainability POV but not as breakthrough as LA’s. As to who the IOC rewards, I will withhold my prediction at least until the results of the French presidential elections next month.

  3. Pingback: Will LA 2024 be the most innovative Olympics ever? | Sports Biz Trends

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s