GreenSportsBlog offers up a European News & Notes: Arsenal, historically, one of England’s winningest soccer clubs, signed a deal to power their London stadium with solar power, and almost immediately began encouraging its fans to sign up for clean energy. Swiss ski resorts could see a 70 percent drop in snow cover as a result of climate change.
ARSENAL PARTNERS WITH OCTOPUS ENERGY TO POWER STADIUM WITH SOLAR; ENCOURAGE FANS TO DO SO AT HOME
Earlier this season, perennial Premier League contender (this season? Not so much) Arsenal announced that Octopus Energy had signed on as their official energy partner. London-based Octopus, with over 220 solar farms, is the UK’s largest investor in solar. In fact, it is responsible for 40 percent of Britain’s large scale solar power.
The partnership will help the club reach their sustainability targets, including helping to power the Emirates Stadium in North London using its solar resources. This is great, and typical of clean energy sponsorships at stadiums and arenas.
But the Octopus-Arsenal deal goes beyond the typical to embrace classic (green) sports, loyalty marketing tactics. Arsenal fans who sign up with Octopus have the chance to win cool prizes, including behind the scenes VIP stadium tours, signed Arsenal shirts and autographed Arsenal footballs. And they are being offered the same clean energy rates for their homes as the club pays to power The Emirates. This represents a significant discount vs. the open or standard consumer price.
Given the incredible, hyper-local loyalty Premier League fans have for their clubs (the closest thing to it in US sports is the religious zeal of SEC college football fans), rewarding fans with Arsenal swag for making a choice for clean energy is a powerful (pun intended) way to go.
A great example of this is Kester (last name withheld for privacy reasons), winner of the Month for February of Octopus Energy’s Arsenal fan drawing. Per an interview on the Octopus website, Arsenal is clearly in his blood: “I’ve been supporting Arsenal my whole life. Ever since I was 4 years old, when I went down to Highbury^ for my first game. I’ve been hooked ever since. My family has supported Arsenal for decades”
Kester switched to Octopus Energy’s clean energy supply and, in the process, won this Arsenal jersey. (Photo credit: Octopus Energy)
The connection to his favorite football club made the difference for Kester when he went shopping for an energy provider: “I wanted to move energy providers, and I was on a comparison site looking for a green energy plan when I stumbled upon Octopus Energy. After a bit of research, I noticed on the Arsenal website that you guys had signed a deal to give fans their own energy plan, so I signed up. The Arsenal partnership was great as it meant I could support the club, and also be entered into the monthly prize draws.”
Octopus Energy will also have signage and other branding at all Premier League and FA Cup matches played at The Emirates as well as hospitality on some match days. In addition, they will be able to access Arsenal’s digital channels and run promotions featuring the club’s stars.
Arsenal players promote the club’s partnership with Octopus Energy, the UK’s largest investor in solar power. (Photo credit: Arsenal F.C.)
As a New York City-based fan of North London rival Tottenham Hotspur, it burns me up that Arsenal have beaten Spurs to the Green-Sports/clean energy punch. But, let’s cut Spurs a little slack here: They’re in their final campaign at the venerable White Hart Lane, will be a tenant next season at Wembley Stadium, the home of the English National Team, before moving into their new home in August 2018. At that time, hopefully Spurs fans will be able to win cool prizes by signing up with a clean energy provider.
In the meantime, let’s hope Spurs can finish ahead of Arsenal for the first time since 1996—as of this writing they’re six points ahead.
CLIMATE CHANGE IMPERILS SWISS SKI RESORTS’ BUSINESS
Will humanity be able to keep average global surface temperature rise to at or below 2° C above pre-industrial levels by the end of this century? That is, of course, the “will life on earth resemble what we’ve known it to be” question.
In the grand scheme of things, the survival of the Swiss ski industry is far down the priority list as compared to, say, life itself. That said, the Alps, with Switzerland at its core, is the world’s biggest ski destination, accounting for 44 percent of world ski visitors. So it is significant when Robert McSweeney, writing in the February 16 edition of Carbon Brief, reports on a new study that says the Swiss ski season will increasingly be curtailed by a lack of snow.
The research, published in The Cryosphere, suggests that the pristine Swiss slopes could see an average 70 percent reduction in the depth of snow cover by the end of the century if the 2° C threshold is breached. For ski resorts at lower elevations, this might mean no snow at all. On the other hand, declines in snow depth could be limited to 30 percent if global temperature rise does not break the 2° C barrier. Some consolation.
Henri Oreiller of France, en route to winning the Gold Medal in the downhill at the 1948 Winter Olympics in St. Moritz, Switzerland. Hosting an Olympics in St. Moritz, located in the central portion of the country, towards the end of the 21st century might be impossible, given the effects of climate change, according to new research. (Photo credit: Bettmann/Corbis)
Using data collected from 82 weather stations and considering three different climate change scenarios, the researchers simulated snow cover in Central and Eastern Switzerland ski country through the 21st century.
In the first scenario, worldwide CO2 emissions are halved by the middle of the century and global temperature rise is likely to stay below 2° C. The other two scenarios assume no specific international effort to cut emissions, with global temperatures rising 2.2-4.9C or 2.5-5.9C compared to pre-industrial levels.
In the near-term (between now and 2035), the projected decline in the thickness of snow is similar for all three scenarios – at around 20-30 percent compared to recent years. However, as the projections extend into the middle and end of the century, the differences between the scenarios become stark. By 2070-99, for example, the projected snow changes in the two Swiss ski regions are around 30 percent for the low CO2 scenario, but nearer to 70 percent for the “business as usual” approaches.
The driving force behind the deterioration of snow cover is increasing temperature, not drought. Even increases in precipitation won’t compensate for the impact of the warming, say the researchers, as that precipitation will increasingly fall as rain rather than snow, especially on the resorts in the lower altitudes. As the study says, “the most affected elevation zone for climate change is located below 1,200m (~4,000 ft), where the simulations show almost no snow towards the end of the century.” Around a quarter of Alpine ski resorts are located entirely below this altitude.
For resorts where there is still enough snow for skiing, the projections suggest the average season will be much shorter, dropping from a current 6.5 months at elevations of 1,500m and up, to just two months (mid-December to mid-February) by 2100.
All of this can be expected to lead to a devastating effect on the Swiss Alps’ economy. For some Alpine villages, as much as 90% of their economy depends on winter tourism.
So the ski industry will increasingly rely on artificial snow. In fact, it is already doing so— 36 percent of slopes in Switzerland and 66 percent in Austria. Problem is, it is a water and energy intensive —and expensive—process. That has to change if the ski industry in the Alps is to have a long term chance. As the report’s lead author Dr Christoph Marty, a research scientist at the WSL Institute for Snow and Avalanche Research in Switzerland, told McSweeney, “The efficient production of technical snow will get even more important than today.”
Davos, Switzerland ski slopes being pelted with artificial snow in 2014 (Photo credit: Getty Images)
^ Highbury was Arsenal’s home stadium from 1913-2006. The club moved into the Emirates Stadium for the 2006-2007 Premier League campaign.
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